Weekly Comms 28_09_22

eekly 

COMMS 

Wednesday 28th 

INTERNATIONAL 

COFFEE DAY 

SATURDAY 1st 

OCTOBER 2022 

Infringement Notice 

Infringement Number: 01.10.2022 

Sorry for the fright. This isn’t a parking ticket, its actually a VOUCHER for a FREE 

regular sized COFFEE at your local NightOwl Convenience in celebration of 

May I scan your 

International 

OwlClub 

Coffee Day today! Swoop into store quickly as it’s only redeemable 

App? 

today 

(1.10.2022). 

The "International Coffee Day" issue No. 39 

It is alleged that an offence was committed in accordance with details indicated below. 

PENALTY: FREE NIGHTOWL COFFEE 

DUE DATE: TODAY (01.10.2022) 



International Coffee Day today! Swoop into store quickly as it’s only redeemable today 


Enjoyed your coffee and want another? Take a photo of this “parking ticket” 

and your NightOwl coffee, upload it to Instagram or Facebook and tag us 

(@nightowlconvenience), and we’ll send you ANOTHER FREE COFFEE through our 

NightOwl app. Just scan the QR Code to download our app. 

HAPPY INTERNATIONAL COFFEE DAY FROM YOUR LOCAL NIGHTOWL! 





Remember that we have DUE DATE: created TODAY "parking (01.10.2022) ticket" coffee 

vouchers to be placed on cars this Saturday morning! See 

page 16 for more info. 
























DUE DATE: TODAY (01.10.2022)

Contents 

MARKETING CALENDAR.....................................pg 3 

IMPORTANT NOTICES ........................................pg 4 

Employee of the week ..........................................pg 5 

NightOwl of the week............................................pg 6-7 

NightOwl Fuel Sites - SIRA Reporting..................pg 8 

Buying Department ............................................pg 9-15 

Metcash Newsletter 

P9 Rebates 

P9 Nestle Kit Kat Chunky Milo Upsell Incentive Winner 

Pen & Inks 

Wise Buys P11/Part 1 

Additional Ice Cream Promotion P10 

P10/Part 2 Frozen Campbells Promotions 

PFD October Specials 

Energizer Deal Point Australia 

Marketing Department .....................................pg 16-19 

International Coffee Day - 1st Oct 

OwlClub Diamond Member Issue 

P10 PLU EDLP 

Mainland/Beqa Signage 

Delivery Partners 

Reviews of the Week 

Issues & Troubleshooting...................................pg 20 

Help Desk...........................................................pg 21 

Reap the Rewards..............................................pg 22 

2

Marketing Calendar 

This Weeks Dates to Note! 

WED September 28 

THURS September 

29 

FRI September 30 

SAT October 1 

ANNIVERSARY: Milton - 1 year 

Congratulations to Abby, Gunjan, Niroop & the rest of the 

Milton crew! 

ANNIVERSARY: Kelvin Grove - 1 year 

Awesome work Dom & KG team 

SUN October 2 

INTERNATIONAL COFFEE DAY! 

MON October 3 

Labour Day Public Holiday - ACT, NSW & SA 

Queen's Birthday Public Holiday- QLD 

How To Setup Calendar in Gmail - 

Click Here. 

We are adding in all the important 

buy dates, promo start dates etc to a 

communal calendar for you. 

USE this resource and be reminded of 

these crucial dates. Just click “subscribe 

to the calendar’ one time and then it is 

all setup. 

3

IMPORTANT NOTICES 

Please take note of the below 

and advise all staff as necessary 

1 

Metcash 

2 

P9 

3 

Pen 

4 

Wise 

5 

International 

Newsletter...pg 9 

Rebates...pg 9 

& Inks...pg 9-11 

Buys P11/Part 1...pg 12-13 

Coffee Day - 1st Oct...pg 16 

4

of the week 

Tanya - Fitzgibbon 

Tanya has been in the company for 

7 months now. She loves organising 

stock and keeping it in order. Tanya 

always ensures the walk-in-fridge 

is clean, full and well-stocked. She 

shows up for her shift on time 

without fail and is ready to help when 

needed with any and all customer 

requests. 

She has initiative and is always 

looking for extra jobs to be done to 

keep her busy on her shift. Tanya 

also helps out with some admin 

5 

tasks when required. She is a welltrusted 

staff member. 

In her spare time, she loves listening 

to music, painting and reading 

novels. She is currently studying a 

Masters of Accounting. 

Thank you for all you do Tanya! 

[Glen Hilliar - North Brisbane Area 

Manager]

Noosaville 

of the week 

Noosaville Shell is located on the 

Sunshine Coast nearly two hours 

north of Brisbane. The site is only 5 

years old and sales have grown year 

on year over that period, with their 

main focus being increasing their 

shop sales by enhancing ranging 

across all departments. A major 

contributor to the store's growth is the 

outstanding customer service that is 

provided as well as the expanded USA 

product range, with sales averaging at 

$450 a week. The store is always kept 

clean, tidy and well-stocked. 

Sales Wins (FSO 5/5 Sales Rolling 

Report Recap) 

• Coffee sales up 115% units. Selling 

150 cups a week compared to an 

average of 100 cups over Winter. 

The staff are currently driving the 

coffee and muffin combo. 

• Food Service sales up 21%. 

The store is selling fresh PFD 

sandwhiches with sales of 95 units 

a week. 

• Top Up Shop/Grocery Wise Buys 

sales up 13%. Key focus is on 

ensuring current Metcash and other 

grocery Wise Buys offer tickets are 

on display. 

• Milk and Bread sales up 3%. Staff 

are upselling new P10 Bread and 

Dairy Farmers combos. 

• Meals sales up 15%. The store is 

selling 90 meals a weel from the My 

Muscle Chef and YouFoodz range. 

• Fruit and Vegetable sales up 2%. 

Fresh fruit is on display at all times 

and always having yellow bananas 

on display as these are the best 

sellers. 

• Pastries sales up 19%. Extra stock 

on show in the morning. The staff 

are driving current $8 food combo 

deal. 

Excellent job as always Noosaville 

team. 

[Glen Hilliar - North Brisbane Area 

Manager] 

6

7

NightOwl Fuel Sites - SIRA Reporting 

All NightOwl Fuel sites are required to complete SIRA reporting on a daily basis, 

and subsequently investigate and report on any issues identified with fuel loss. 

SIRA Reporting is a government requirement to minimise the possibility of fuel 

contamination to soil or ground water through leakage. 

Inaccurate completion of SIRA data can include: 

• No data being processed 

• Zero dips being recorded 

• Insufficient data 

• Too many deliveries being recorded 

We have had a number of instances recently where sites have not completed 

reporting accurately. This has resulted in Letters of Alignment being issued, 

and in some cases Breach Letters inclusive of an $800 fine. 

Please ensure you and your teams are fully compliant with this task as part of 

their daily duties. 

[Brad Jones - General Manager Operations] 

8

BUYING 

Metcash Newsletter 

Metcash Newsletter for week 03/10/22 - Click Here 

P9 Rebates 

Please click here to reach P9 Rebates. 

P9 Nestle Kit Kat Chunky Milo 

Upsell Incentive Winner 

Congrats to Redcliffe our P9 Nestle Kit Kat Chunky Milo 45g 

Upsell Incentive Winner! Your 2 free boxes of Nestle Kit Kat 

Chunky Milo 45g will be sent ASAP. 

Pen & Inks 

FROZEN - FOOD PLANOGRAM 

(Updated POG is in NOEL) 

9

ICE CREAM IMPULSE PLANOGRAMS 

There are more changes in the planograms other than below, so please make sure 

you check your updated POG ASAP. 

(Updated POGs are in NOEL) 

WHITE MILK PLANOGRAMS 

(Updated POGs are in NOEL) 

10

11

P11/PART 1 

Please see the upcoming IGA-D promotions P11/PART1 with start date 19/10/2022 to end 

date 01/11/2022. Please keep in mind that IGA-D buy dates are different than our regular 

promotions, so make sure you’re checking all the CUSTOMER BUY DATES carefully. 

SOME OF THE CUSTOMER BUY DATES HAVE ALREADY STARTED WHILE OTHERS WILL 

START SOON!! 

Please CLICK to reach the Submission Form and CLICK for the LINK including the rest of the 

promotions. 

Please MAKE SURE you are PLACING YOUR ORDERS according to the RELATED CUSTOMER 

BUY DATES. 

BELOW KINDER BUENO OR NUTELLA B-READY 37.5-43GM WILL BE ON PROMO IN P11 

AND IT IS ON IGA-D TILL 23/10/2022. SO PLEASE MAKE SURE TO PLACE YOUR ORDERS 

ACCORDINGLY AS NO SCAN REBATE WILL APPLY! 

BELOW ZYRTEC TABLETS 10MG WILL BE ON PROMO IN P11 AND IT IS ON IGA-D TILL 

30/10/2022. SO, PLEASE MAKE SURE TO PLACE YOUR ORDERS ACCORDINGLY AS ONLY 

THE DIFFERENCE OF IGA-D DISCOUNT AND SCAN REBATE WILL APPLY! 

BELOW MUSASHI 90G, MUSASHI PRO WAFER 40G AND MUSASHI CRISP VAN 60G WILL 

BE ON IGA-D UNTIL 23/10/2022. SO PLEASE MAKE SURE TO PLACE YOUR ORDERS 

ACCORDINGLY AS NO SCAN REBATE WILL APPLY! 

12

BELOW ARNOTT’S SHAPES 175-190G WILL BE ON IGA-D WITH $2.33 UNIT COST UNTIL 

25/10/2022. IF YOU WOULD LIKE TO PLACE YOUR ORDER THROUGH IGA-D, YOU CAN FIND 

THEM IN THE BUY BATCH. 

BELOW RED BULL 473ML WILL BE ON PROMO IN P11 AND IT IS ON IGA-D WITH 

30/10/2022. SO PLEASE MAKE SURE TO PLACE YOUR ORDERS ACCORDINGLY 

Additional Ice Cream Promotion P10 

Please note we have the below additional Campbells-Frozen promotion running 

through P10. Please find the 9Up ticket for this promotion here. Please make 

sure your POS and 9UP tickets are on display for this promotion. 

P10/Part 2 Frozen Campbells Promotions 

The P10 Part 2 Wise Buys Info Pack has 

been updated to include Campbells Frozen 

promotions. You will find these highlighted in 

yellow in the link with related sell prices. 

13

PFD October Specials 

Please click here to download the PFD October specials catalogue. 

14

Energizer Deal Point Australia 

Please click here or see the below appealing Energizer stand deal from Point 

Australia. 

15

MARKETING 

International Coffee Day - 1st Oct 

International Coffee Day is this Saturday the 1st of October. 

To celebrate the day and continue to drive our coffee initiative, 

we've created some fake parking tickets that are actually 

"vouchers" for free coffees. The idea is that those of you that 

are interested in participating and fronting the cost of some 

free coffees can print the fake parking tickets and place them 

on cars in your vicinity on the morning of the 1st of October. 

We're expecting the play on emotions will move some new 

people into stores to try our coffee offering. If customers post 

an image of their "parking ticket" to social media, alongside 

their coffee, we'll credit them ANOTHER free coffee through the 

app. Please point this out to your customers so we can receive 

some awesome organic social media content. 

The "parking tickets" can be downloaded here and it is up to 

you how many you would like to print. If you have any questions 

about this initiative please contact kaitlin.evans@nightowl. 

com.au. 

PLEASE NOTE THIS IS COMPULSARY FOR COMPANY STORES 

& WE SUGGEST YOU PRINT ATLEAST 2-3 PAGES OF TICKETS. 




















OwlClub Diamond Member Issue 




We've 


had some stores reporting issues of their customers 

showing as 'Classic' members when they should be 'Diamond' 



members. We have realised that this is a POS software issue 


and 

NightOwl 

so 

app. 

we 

Just 

expect 

scan the QR Code 

this 

to 

issue 

download our 

is 

app. 

impacting other stores as well. 

Please HAPPY INTERNATIONAL email Marketing COFFEE DAY FROM AND YOUR LOCAL Coyote NIGHTOWL! if you are experiencing 


16It is alleged that an offence was committed in accordance with details indicated below. 

this issue with your OwlClub customers so we can rectify it. 



DUE DATE: TODAY (01.10.2022)

Four’N Twenty 12 Pieces Party Pies or 

Sausage Rolls 500g - 600g 

Range or Four N’ Twenty 4 Pack Pie 

P10 PLU EDLP 

Please click here to download the P10 PLU EDLPs to ensure you are displaying 

the correct POS. 

Promotional Period P10 21st September — 18th October 2022 

Promotional Period P10 21st September — 18th October 2022 

Chips & Snacks 

Confectionery 

ENERGY 

CSD 

WATER & LIFESTYLE 

Cheezels or Chickadees Nobby’s Salted Peanuts 

Box 125g Range 

375g 

Chupa Chups Range 

Cadbury Freddo Dairy 

Milk 35g or Caramello 

Cadbury King Size Bars Kinder Maxi 21g & Happy 

Koala 35g 

58g - 80g Range Hippo 21g Range 

Mother & Monster Monster 500ml 

500ml 4 Pack Range 

Mother 250ml 

Range 

Coca Cola & Pump Schweppes 1.1L - Coca Cola 375ml Schweppes &Pepsi 

1.25L Range 1.25L Range 6 Pack Range 600ml Range 

Level Lemonade 

High Magnesium 

Low Sugar 300ml 

Daily Juice 

500ml range 

Mildura 

500ml Range 

Daily Juice 

2L Range 

Dairy Chiller 

Grocery 

Vaalia Yogurt 150g-160g 

Comm Co Eggs 12 pack 

Range & Milo Pouch 

700g 

150g 

Best Buy Bacon 250g 

Allure Toilet Paper 

24 pack 

Gold Max 700g Range 

*WA 650g Range 

Tip Top Sunblest 

650g Range 

Tip Top Sunblest 

700g Range 

V 250ml 

Range 

V 500ml 

Range 

V 330ml & V 350ml 

Range 

Kirks 1.25L Range 

Coca Cola 2L 

Range 

Cool Ridge 600ml 

& Schweppes Can Kirks 600ml Range 

440ml Range 

NightOwl Cool 

Water 

600ml — 12 pack 

NightOwl Cool 

Water 

1L — 12 pack 

NightOwl Cool NightOwl Cool 

Water 

Water 

1.5L — 6 pack 600ml — 12 pack 

WA only 

Gold Max 650g - 700g + Sunblest 650g - 700g + Gold Max 650g - 700g + Sunblest 650g - 700g + 

Dairy Farmers 2L Milk Dairy Farmers 2L Milk Masters 2L Milk 

Masters 2L Milk 

Abbott’s Village Bakery 

680g - 750g Range 

Freezer 

Rockstar 250ml 

Range 

V 250ml 

4 Pack Range 

V 500ml 4 Pack 

MILK 

NightOwl Cool 

Water 

1.5L — 6 pack 

WA only 

JT’s 

Coconut Water 

1L 

WA only 

WA only 

Zooper Dooper 

24 pack 

McCain Pizza 400g - 

500g Range 

Farmer’s Union 

Dairy Farmers 

Iced Coffee 600ml 

Classic 500ml 

Range 

Barista Bros 

500ml Range 

Oak 750ml Range 

SPORTS 

Food Service 

Combo 

Ice Cream 

A5 Electro 

Rockstar 500ml 

Red Bull Energy Red Bull Energy 

4 Pack Range 

Drink 330/355ml Drink 473ml 

Range 

Range 

Ice Break Coffee 180N Good Sport 

Regular 1.25L 350ml Range 

UP&GO 500ml 

Range 

Dairy Farmers 2L 

Range 

Powerade 1.5L Maximus 750ml - 

Range 

1L Range 

Red Bull 250ml 

4 Pack Range 

Red Bull 473ml 

4 Pack Range 

Red Bull Energy 

Drink 250ml 

Range 

Everyday Café Hot Dog 

185g + FREE Sauce 

Pork Riblet & Lasagne 

Toppa 

Four’N Twenty $4.50 + 

Free Sauce 

Four’N Twenty $5.50 + 

Free Sauce 

$8 Combo 

Any Trolli Hamburger 9g 

- 30c with any FrostBite 

purchase 

Peters Original 2L 

Ice Break 500ml & 

Harvey Fresh 2L 

Masters 600ml Pauls 2L Range 8 

Masters 2L Range 

Oak Flavoured Milk 

Range 

Range *excludes Zymil 2L 

600ml Range 

WA only WA only WA only WA only 

Mainland/Beqa Signage 

The bottom Beqa signage is to REPLACE 

the signage displayed on top. Please ensure 

only the bottom signage is on display in your 

store. You should not have both on display. 

Thank you. 

Delivery Partners 

Hi team, this is a note to please check that 

your delivery partner tablets are ONLINE & 

displaying UP TO DATE menus. Ensure that 

you are regularly managing your menus 

so that items are not still turned off when 

you've received stock back in. 

Similarly, ensure you are marking items as 

unavailable when you don't have them to 

avoid having to cancel orders. The more 

orders you cancel the less likely the delivery 

partner platform is to display your menu to 

potential customers. 

Delivery partners need to be a priority. If you are having issues with your menu or 

devices please contact kaitlin.evans@nightowl.com.au 

17

REVIEWS OF THE WEEK 

Will your store be featured next week? 

Remember to ask your satisfied customers to leave reviews on your Google 

Business page. Make it easy for them by pointing to the QR Codes on your 

trading hours sign or Coffee Review posters. 

HERVEY BAY 

NORTH LAKES 

PORT DOUGLAS 

18

REVIEWS OF THE WEEK 

Continued 

SPRINGFIELD LAKES 

STONES CORNER 

TOWNSVILLE CHARLES ST 

WOOLLOONGABBA 

19

Troubleshooting 

OwlClub Card / App 

If a customer says he / she only 

signed up that day, you should try 

syncing your POS. 

Customer Card / app wont scan? 

A: Try ‘Member Lookup’ in POS to find the 

customer. If the customer still isn’t found 

then take the customers contact details, 

member number and pass onto marketing 

at earliest opportunity, and the provide 

appropriate customer experience for the 

situation. 

Product Scanning 

When a product doesn’t scan as 

expected, check if the product is active. 

If problem persists, note down the APN 

or product number and email support@ 

coyotesoftware.com.au with that number. 

New Products 

All new products must be submitted to your 

area managers for review and approval 

based on the revised FSO planograms. For 

both form click here 

If a new supplier is required to be set 

up - you need to fill in the new supplier 

information form. 

NOEL Login 

Please use the external link if there are 

network issues - click here or this is the 

link. https://nightowl.worldmanager.com/ 

admin/login-next.php?logout=true 

Local Area Marketing. 

If you want your business to be more 

involved in any community initiatives 

or any local area marketing - please send 

an email with your requests to marketing@ 

nightowl.com.au. We can then work 

together to determine the best way to move 

forward and get the most out of your local 

marketing whether that be on LED’s, Print 

etc 

Our Facebook Page: https://www.facebook. 

com/NightOwlConvenience/ 

Everyone should be advocating by liking/ 

share/following the Nightowl Facebook 

page. 

Our Instagram Page: https://www. 

instagram.com/nightowlconvenience/ 

Everyone should be advocating by liking/ 

tag/following the Nightowl Instagram page. 

Fruit Salad stickers are running out? Send 

an email to marketing for more. 

Links in weekly comms not working? Try 

opening comms in a different browser, we 

are aware that Internet Explorer doen’t work 

well with links. There may be others with 

similar issues. 

20

Help Desk 

Ensure you are directing your query to the below email addresses with a complete outline 

of the issue. 

Promotional Enquires 

OwlClub Enquiries 

LED Artwork Requests 

LED/Coyote Technical Issues 

Delivery Partner Issues 

- marketing@nightowl.com.au 



- support@coyotesoftware.com.au 

- kaitlin.evans@nightowl.com.au 

For all other issues, please ask your area manager. 

21

. 

Refer your friends and earn big rewards. 

Share the NightOwl community you love and refer your 

friends to earn back rewards. The more new franchisees 

that you refer, the more you earn. Simple. 

Enjoy $1000 for every referral that 

becomes a new franchisee. 

Make a referral today 

Talk to the Commercial Manager for more details. 

Craig Turrell 

P. 07 3088 1229 

M. 0410 643 787 

E. craig.turrell@nightowl.com.au 

22

"A yawn is a silent scream 

for coffee" 

- T. Haque 

23 

-

Weekly Comms 28_09_22

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?