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Retailers Forum October 2022 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers

VOL. 42 NO. 6

OCTOBER 2022

Halloween

Happy

Connecting Wholesalers and Retailers Since 1981

Connecting Wholesalers and Retailers Since 1981


OVER 3,000 RUGS AVAILABLE

Over 30,000 rugs from 10 major rug-producing countries: India, Pakistan,

Iran, Turkey, Nepal, Tibet, Afghanistan, China, Russia and United States.

Geometric Red Kazak

Turkish Rug 1x2

$82...$33

Our Beautiful North Carolina Showroom

ADD RUGS TO YOUR STORE,

WEBSITE or FLEA MARKET BOOTH.

Big Mark-Ups - Fast Sales

Stock or Have Us Dropship

All-Over Floral Red Agra

Indian Rug 2x3

$120...$49

Trellis Area Rug 3x5

$180...$42

Vintage Style Distressed

Heat-Set Area Rugs

$25 – $262

Geometric Kilim

Reversible Area Rug 3x5

$500...$90

Contemporary Indo

Square Rug 2x2

$150...$46

FREE

SHIPPING

IN THE

USA

Trellis Transitional

Oriental Area Rug

$19 – $319

Floral Area Rug 3x5

$180...$42

Outdoor/Indoor Floral Modern

Machine Made Belgium

Oriental Area Rug

$24 – $240

www.RugProfits.com

Page 2 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


RETAIL

#7

33351

Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 3


Page 4 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #07 on page 11 • www.Vendor411.com


WHOLESALE

Costume Club

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

• Kits

• E-Cig Ba teries

5mL Bo tle

Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigare tes + 1 USB

Charger $10.50

1 0’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

• E-Liquids

• E-Cig A ce sories

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the

country’s leading merchandise wholesalers. The advertisers

herein sell strictly wholesale and require that you purchase with

the intent of reselling through retail channels.

Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

Every Day’s A Treat!

See our ad on page 28

www.USACostumers.com

Light Up WithoUt

Lighting Up!

LOGIC WHOLESALE

see our ad on page 37

Start.

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

Grow.

Repair.

Our specialty is helping sma l and

mid-sized busine ses achieve su ce s.

Contact us for fr e consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Always Be

Fashionable

FASHIONABLE

SALES

See our ad on Pg 63

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 18

INDEX

ADVERTISERS INDEX

AUGUST 2022

BLING IT ON!

HipWholesale.com

See our ad on Page 27

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

FIND THE FINDS

Northport, NY

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 35

BLANK TEES. ............... 28

BOUTIQUE CLOSEOUTS. ..... 51

CAPSMITH ............. 20-21

CLOTHINGWARE ........... 71

DD BULK ................... 60

FASHIONABLE

FASHIONABLE SALES. ....... 63

WATCHES

SNEAKY SAVINGS ON SNEAKERS

SKMEI 1463 Fashion Women

Watches W/ Leather Strap

$14.99

FLIRTY WHOLESALE ........ 24

KARMA CIRCLE. ............ 03

SCARF WAREHOUSE ........ 84

For Men & Women

See Our Ad On PAge 59

SKMEI 1258 Digital Sport Watch

For Men W/ 50m Waterproof

SKMEI 9178

Creativity Sku l

Quartz Watch

For Men

$16.99

SKMEI 1704 Elegant Girl Clock

W/ Japan Quartz Movement

$18.99

$13.99

STYLISH PLUS .............. 45

T SHIRT REP ................ 88

UIN DEALS ................. 61

LINKS

SKMEI 123 Fashion

Casual Sport Watch

W/ Stainle s Steel Strap

Liebig L1013 Japan Quartz

Movement Golden Watch

$13.99

$15.99

UNIVERSE WHOLESALE. ..... 47

USACOSTUMERS.COM ...... 28

ASSORTED ITEMS

AUCTION FINDER ........... 34

BEAN WHOLESALERS ....... 24

DINO DROPSHIP . . . . . . . . . . . . 57

DOBA DROPSHIP ........... 15

EVERYTHING CLOSEOUTS ... 70

EZ DROPSHIP. .............. 68

FIND IT ASIA. ............... 86

LIEBIG L2004 Quartz Watches

For Men

$17.99

SKMEI 1419 Simple Style

Women Quartz Watches

$12.99

MEGA UBID ................ 74

RAMSONS IMPORTS ........ 13

SWEET WHOLESALERS ...... 55

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............ 80

BUYERS CONTACTS ......... 79

CLOSEOUT DIRECTORY ..... 89

HIDDEN WEALTH ........... 82

TRADE PUBLICATIONS ...90-96

CANDY

SWEET WHOLESALERS ...... 55

CELLULAR

CELLCITY.BIZ .............. 29

SKMEI 1676 Simple Watches

For Men IP68 W/ Leather Strap

WHOLE-CELL .............. 73

$15.99

SKMEI 1690

Quartz Watches For Womens

W/ Rhinestone Decoration

$16.99

COMPUTERS

REFURB SHOPS ............. 32

CONSUMER ELECT.

SKMEI 1722 Ladies

Quartz Analog Silicone

Wrist Watch

FIND IT CHINA .............. 65

$15.99

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME

CREDIT CARD

PROCESSING

EXP MERCHANT ............ 81

SKMEI 1703 Fashion Flower Shape

Dial Ladies Quartz Clock

W/ 30m Waterproof

$17.99

www.TimeWholesalers.com

We make it easy to find products and suppliers

without having to flip through entire magazine

1. Check the INDEX on Pages 6 & 7.

2. Find the Product Category and View the Various Companies.

3. CLICK on the Company you’re interested in and their Ad Page

will Open Immediately.

Found an ad that Interests you and want to know more?

1. CLICK on the website in the ad and you will open the

company’s website.

2. CLICK on an email in the ad and you can send a message

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.

JUST CLICK ON THEM!

RESPONDER

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

Many companies are enrolled in our Reader Response

Program (Page 11). You can contact multiple

companies with 1-CLICK!

1. Find the Reader Response Banner in an Ad.

2. CLICK on the banner and it will open up an Inquiry Form.

3. Select Companies you want FREE CATALOGS and Info from.

4. You can also access this FREE Program on Page 11

or www.Vendor411.com directly.

FORUM PUBLISHING COMPANY

CONTACT US:

TEL: 1-800-635-7654

383 East Main Street, Centerport, NY 11721

FAX: 631-754-0630

www.RetailersForum.com

RETAILERS FORUM MAGAZINE Email: ForumPublishing@gmail.com

| OCTOBER 2022 Page 5


Sell to over 60,000

stores through Forum

631/754-5000

Start.

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LOGIC • WHOLESALE

Kits

• E-Liquids

Grow. See our ad on Page 25

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

see our ad on page 21

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers

See our USACostumers.com

ad on page 22

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

Always Be

Fashionable

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

FASHIONABLE

SALES

See our ad on Pg 45

BLING IT ON!

HipWholesale.com

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 24

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

• E-Cig Batteries

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Page 69

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

THE WAITING PERMIT

Northport, NY

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

OCTOBER 2022

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE. ........ 43

BLANK TEES. ............... 28

BOUTIQUE CLOSEOUTS ...... 41

CAPSMITH. ................. 19

CLOTHINGWARE ............ 53

DD BULK ................... 70

FASHIONABLE SALES. ....... 45

FLIRTY WHOLESALE ......... 26

STYLISH PLUS .............. 27

UIN DEALS ................. 63

USACOSTUMERS.COM ....... 22

ASSORTED ITEMS

AUCTION FINDER. ........... 50

BEAN WHOLESALERS ....... 22

DINO DROPSHIP. ............ 67

DOBA DROPSHIP ............ 35

EVERYTHING CLOSEOUTS. ... 46

EZ DROPSHIP ............... 32

FIND IT ASIA ................ 87

MEGA UBID ................. 48

RAMSONS IMPORTS ......... 04

SWEET WHOLESALERS ...... 57

TOP TEN WHOLESALE ....... 81

BOOKS

AUCTION BOOK ............. 80

BUYERS CONTACTS ......... 83

CLOSEOUT DIRECTORY . ..... 84

HIDDEN WEALTH ............ 82

TRADE PUBLICATIONS ..... 88-94

WHOLESALE SOURCE BOOK. .. 86

CANDY

SWEET WHOLESALERS ...... 57

CELLULAR

CELLCITY.BIZ ............... 65

WHOLE-CELL ............... 37

COLLECTIBLES

PATTER’S COLLECTIBLES .... 20

COMPUTERS

REFURB SHOPS. ............ 66

CONSUMER ELECT.

FIND IT CHINA. .............. 73

CREDIT CARD

PROCESSING

EXP MERCHANT. ............ 51


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ...................... 68

CC WAREHOUSE ............ 79

E-STORE BUILDERS ......... 38

E STORE SIGNS ............. 33

E-STORE SITES ............. 44

FB CAMPAIGNS ............. 26

FORUM ADVISORS. .......... 24

FUNDING OFFICES. .......... 58

KWIK INC. .................. 54

PAYROLL HELPER ........... 40

PROMOTIONAL REWARDS .... 62

PROTECTION PLANS. ........ 74

RETAILERS BANK ........... 78

SALES GROUP BAGS ........ 28

SETON SIGNAGE ............ 85

WHOLESALESOURCES.COM ....

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP. ............ 67

DOBA DROPSHIP ............ 35

EZ DROPSHIP ............... 32

E-CIGARETTES &

SMOKE SHOP ITEMS

$4.50 Each

3’x5’Embroidered Flags $14.00 Each Garden Flags WindSocks

LIGHT E CIG ................ 31 48.00 dz COOL $48.00 GLOWING. dz ............ 71

View our 148 page Catalog online ! Min.Order

www.RIOhio.com

$150.00

$42.00 dz

FLAGS GALORE. ............ 21

LOGIC WHOLESALE ......... 21

USA VAPE DEALS ........... 61

Hat Pins $6.00 dz

$36.00 dz

Tri-Fold

$5.00 Each

Belt Buckles

$36.00 dz

FOOTWEAR

$9.00 dz

Metal Plates

$27.00 dz

8” x 12” Parking Sign $18.00 dz

8” x 12” Metal Signs

$39.00 dz

$4.00 each

Leather Bracelet $18.00 dz

1ut/5 dz Mood Rings $33.00 unit

Metal Sign

12”X18” $5.75 Each

12”x18” Metal Sign $5.25 each

$36.00 ut/72pcs

$15.00 dz

$6.00 dz

See our Hat Ad Pins on Also Page 65

sold by the

Gigantic dozen! Selection

of Variety Goods

Playing Cards

12” Metal Signs

$18.00 dz

Garden Flags

12”x18” Metal Signs $5.00 Each

$48.00 dz

$5.50 Each FORUM WORKSHOP ......... 30

CLARA CLARK .............. 13

$15.00 dz

36 pcBiker Ring

READER RESPONSE ......... $24.00 dz 11

Best Friend Necklace

RAMSON’S

DAKOTA STEEL ART .......16/17

$39.00 unit

$24.00 dz/sets

Belt Buckles

See our Ad on Page 4

$7.00 Each

Metal Signs $24.00 dz $42.00 dz RETAILING NEWS. ........... 14

MERCHANDISE $5.50 Each REP ......... 64

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

$18.00 dz

5” Patches $36.00 dz

SNEAKER CLEARANCE ...... 69

HANDBAGS

$39.00 dz

$18.00 dz

Leather Wallets $5.50 each

BAG CLOSEOUTS ........... 29

$21.00 dz

$36.00 ut 72 pcs

BAG VENDORS. ............. Magnets 3”x8” $18.00 36 dz

HOME & HOUSEWARE

RUG PROFITS. .............. 02

Patches $18.00 dz

RUSH SUPPLIERS ........... 72

INCENSE/

FRAGRANCES

L&V CREATIONS ............ 03

JEWELRY/ACCESSORIES

BLING WHOLESALER ...BACK COVER

BODY CANDY HQ ............ 49

BUND JEWELRY. ............ 59

CLOSEOUTS FOR SALE ...... 75

HEAVENLY WHOLESALE. ..... 34

HIP WHOLESALE ............ 25

JEWEL CLEARANCE ......... 20

JEWELRY MINERS ........... 39

SHAKE WHOLESALE. ........ 56

UNIVERSE WHOLESALE ...... 23

Metal Sign

$4.75 each

$48.00 dz

$30.00 dz

Belt Buckles

$36.00 dz

NOVELTIES

CARTOON CONCEPTS ....... 60

3pc Magnet

$5.25 Each

$15.50 Each

NOVELTY SELLER ........... 77

PPE SUPPLIES

PPE STOCKROOM ........... 76

R/C & TOYS

RC VARIETY ................ 55

SOARING RC. ............... 42

SPECIAL FEATURES

WHAT’S HOT ................ 12

SPORTING GOODS/

SECURITY PRODUCTS

BESTEX .................... 18

OHIO KNIFE. ................ 15

TRADE SHOWS

THE MARKET CENTER ....... 18

WATCHES & CLOCKS

TIME WHOLESALERS ........ 47

WATCH DEALERS ........... 52

WEDDING ITEMS

SMARTEST BARGAIN ........ 24

WELCOME NEW READERS!

HOLIDAY SEASON STARTS NOW.

STOCK UP YOUR SHELVES.

Advertise in

See Page 9

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

Savings

for

Cell

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 35

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1⁄8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1⁄8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2022

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

ASD Marketplace Las Vegas Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

APRIL

Hawaii Merchandise Expo

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show

Off Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.


From the

PUBLISHER

Ghoul Times Ahead…Rev Up For The Holidays!

AS we enter into the home stretch of retailing

anything is possible from now through the

end of the year. For retailers this is one of the

most exciting times of the year.

THE final quarter is also one of the most

nerveracking times for us as well as we

anxiously await the holiday sales season. After

coasting through the slower months and the

summer we’re now poised to make the bulk of

our annual income.

THIS year has certainly been one of the most

tumultuous of many past ones. We have, and

continue to have, an erratic economy, global

tensions, inflation and unrest. This is making

for many challenges for us all. The upside of

things is that even with all that is going on the

consumer indexes are still strong. Shoppers

are shopping which gives us optimism.

AFTER 41 years here at Forum, one thing I

know is that Christmas and the holidays will

always come and shoppers will always spend!

It is always just a question of how much they

will spend – but spend they will!

THE unknown right now is if the season will

start late or early. Will our competitors and the

big box stores start immediately discounting

or will they be smart and gradually lower

prices as the holidays draw closer? These are

all things that we cannot predict but make a

big difference to our bottom lines.

THIS month we will see billions of dollars

>> ON-LINE SOURCING

spent on Halloween merchandise. It is a huge

money holiday and you need to make sure

your business cashes in one way or another.

If you sell gift merchandise or novelties you

need to add a Halloween section which is easy

to do and can be very profitable.

IF your business does not sell Halloween

goods you can still decorate your selling space

and displays to let shoppers feel the Halloween

spirit. It is inexpensive and sets a festive mood

for shippers of any products.

NOW is also the time for you to start your

lay-away plan for shoppers. And be smart

about it. Make it simple for your shoppers to

use and don’t add fees and charges. Make your

shoppers anxious to use it and you will end up

making greater sales to them.

ABOVE all, make sure that your sales spaces

are festive and welcoming. Shoppers want to

feel the holiday spirit when they buy from you.

This is true whether it is brick-and-mortar

retail or if they visit your website. You need to

set the mood for your shoppers to get them

shopping and feeling connected.

THIS is the time we have all been waiting

for, It is time to move things up a notch or two

and impress the importance of this season to

your sales staff. Every hour, every day counts

so put your best efforts forward. Once we get

past Halloween it all happens very quickly!

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

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APPAREL

❑ All Advertisers in APPAREL

❑ 28. Capsmith

❑ 12. Karma Circle USA

❑ 01. Marcel Jeans

BUSINESS SERVICES

❑ All Advertisers in BUSINESS SERVICES

❑ 24. Forum Business Advisors

COLLECTIBLES

❑ All Advertisers in COLLECTIBLES

❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING

❑ All Advertisers in CREDIT CARD PROCESSING

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❑ 38. EXS Credit

GENERAL & VARIETY

❑ All Advertisers in GENERAL & VARIETY

❑ 07. Ramsons

Look For Reader Response Banner in Our ADS!

Want More Info? Circle #00 on page 00 • www.Vendor411.com

ADVERTISER INDEX

HOME & HOUSE

❑ All Advertisers in HOME & HOUSE

❑ 23. Dakota Steel Art

❑ 21. Sanders Collection

INCENSE/FRAGRANCE

❑ All Advertisers in INCENSE/FRAGRANCE

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NOVELTIES

❑ All Advertisers in NOVELTIES

❑ 14. Flags Galore

SELF DEFENSE SUPPLIES

❑ All Advertisers in SELF DEFENSE SUPPLIES

❑ 05. Bestex Company

SPORTING GOODS

❑ All Advertisers in SPORTING GOODS

❑ 04. Ohio Knife

WESTERN ACCESSORIES

❑ All Advertisers in WESTERN ACCESSORIES

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WHAT’S HOT

For more information, contact:

www.PattersCollectibles.com

Tel: 1-412-916-2456

Licensed Sports

Team Collectibles

For more information, contact:

BESTEX COMPANY

www.BestexCompany.com

Tel: 1-626-338-4477

STUN

GUN

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

Page 12 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

PATTER’S HAS IT ALL

THERE has always been a thriving market for all things collectible, whether

it was old treasures or new merchandise that will be destined to

become valuable. It has always been difficult for stores and vendors

to find a reliable and trustworthy supplier of these items which made

it difficult to offer a large selection to their shoppers.

AND then along comes Patter’s Collectibles, a well establshed and

extremely knowledgeable supplier of all things collectible. Patter’s is

a major distributor of licensed sports teams apparel and accessories

(really hard to find!) as well as a large line of novelty items and

collectibles that will have customers lining up at your store or filling

their carts on your website.

WITH no minimum order and fast 24-48 shipping, Patter’s invites

you to visit their website and sign up for special wholesale pricing.

THIS month’s hottest sellers are major league caps!

ZAP UP YOUR SALES

SELF defense product sales have been surging over this last year.

Let’s face it, you see the news and in all cities whether they

are large or small, violent crimes are on the rise. Citizens are

looking for non-lethal ways to protect and defend themselves.

BESTEX Company has been in the self defense industry for

many years and knows the importance of delivering a high

quality product at a reasonable price. Their headliner product is

the Dual Defense Thunder Strike Stun Gun. This unit has amazing

accuracy with a 17 foot range and great stopping power.

YOUR customers will thank you for stocking this high

quality non-lethal product. When you buy from Bestex you are

transacting with a company who truly knows the ins-and-outs

of self defense. Please check YOUR state regulations to ensure

product legality.

MAKE MONEY WITH CLOSEOUTS

AS retailers, whether we are selling in a physical location or online

we need to have the most wanted goods at the best prices. The

problem these days is that goods have been costing more and our

margins have been shrinking. Retailers, flea market vendors and online

sellers need to get ahead of the curve.

THIS is why we all need to add closeout merchandise into our mix.

Closeouts are simply goods that have been overbought, packaging

changed or from a business that ceased. You can buy first quality

items for pennies on the dollar...WHEN you know where to buy them.

Our CLOSEOUT DIRECTORY shows you where with our listings of

100’s of closeout dealers. Just $29.95 book or PDF.


ENTICE Your CUSTOMERS with a

COMPLETE Bedroom Solution

NEW with COOLING Technology

PILLOWS - 25% of body weight is on the pillow,

getting the right pillow

with a new mattress will improve sleep

SHEETS - 73% of customers

that purchase a new mattress

will buy a new sheet set within

the next 3 days, give them all

they need!

CARRYING A QUALITY BEDDING

LINE IN YOUR STORE WILL:

• Increase sales

• Finalize more deals

• Increase foot traffic

• Increase customer base

• Get more happy customers

FULL LINE OF COMFORTERS

MATTRESS

PROTECTOR

You wouldn't sell a car

without insurance. Don't sell

a mattress without a

mattress protector

Want More Info? Circle #21 on page 11 • www.Vendor411.com

Call for your FREE Clara Clark catalog today!

845.738.4832 845.533.4590

www.claraclark.com

cs@sanderscollection.com

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 13


RETAILING NEWS

Can Employees Be Mandated To Work Overtime?

THERE has always been a great deal of confusion over this question and rules concerning

employee work time and pay. Many employees believe that they are entitled to breaks during a

workday and a maximum number of hours they are obligated to work. The Fair Labor Standards

Act regulates equal pay, child labor, the minimum wage and overtime but does not address

many issues that there is a lot of confusion on.

THE fact is that employees under age 16 or covered under collective bargaining agreements

or suffer from a disability, the general rule is that employers can require an employee to work

more than forty hours a week. There is no ruling against that in the FLSA therefore employers are

free to set the work hours of all employees. Employers can require employees to work additional

hours and overtime and if an employee refuses to comply, the employer has the legal right to

terminate that employee.

Employers may not discriminate against any one employee or those with disabilities within a

protected class to work additional overtime hours.

IF the number of hours or employees schedule is changed for any significant period of time

the employer must provide notice to the employee with a 7-day written notice. Employers

should also clearly state this policy in their hiring manuals. Although the FLSA doesn’t affect

an employer’s ability to require an employee to work additional hours or overtime, there may

still be state specific laws that change the outcome. Like in California when an employee is

required to receive overtime pay for working more than eight hours a day, or in Florida where

employers are not required to provide overtime pay.

BECAUSE of the potential for violation of the FLSA and the legal claims, it is advised that all

employers consult with legal counsel on these matters to ensure compliance with all laws and

regulations which can vary by state. This article is presented only as generic information.

Kmart Under Fire For Using Facial Recognition

I have seen the future, and it is not so great! There’s been a lot of talk and concern about

AI and facial recognition systems which seem to be quite unpopular in countries like the United

States. While facial recognition is not used here in the USA, apparently in Australia Kmart and

anther retailer Bunnings are being investigated by the government there for implementing

facial recognition technology in their stores.

SEPARATELY, the British grocery chain Southern Co-op is also drawing heat for its use of this

technology as well.

DEFENDING its use of facial recognition technology, Bunnings Managing Director said that

it bans unruly and violent customers but that ban is ineffective and hard to enforce. Facial

recognition gives us a chance to identify when a banned person enters a store so our team can

handle the situation before it escalates.

WHILE these retailers argue the merits of the facial recognition system it is widely held that

the general population and not in favor of its implementation and the respective governments

appear opposed as well. The final decisions will be a major ruling in how and when this

technology will be implemented.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


OHIO

KNIFE

wholesale distributor

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822

Visit Our Website:

www.OhioKnifeSales.com

Apply for Dealership Online

PHONE: 419.549.8200

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OKC - M9 Bayonet & Scabbard - Black

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Bubba Blade-BB1-7F 7 Inch-Tapered Flex

$

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Smith & Wesson BSPECLS - Large Special Ops

Liner Lock M.A.G.I.C. Assist... $ 18.99

Stainless Steel Pliers

8.5 inch... $ 39.87

Smith & Wesson 3 Pack 8 inch

Throwing Knives... $ 13.19

OKC-705 5-Pc. Cutlery Set $ 39.59

OKC-Spec Plus Alpha Survival

$

18.99

Bubba Multi-Flex

Interchangeable Blade

$

72.46

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun

$

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Drop Forged Hunter... $ 34.56

Schrade Old Timer Splinter Carvin

Knife Traditional Pocket Knife

$

16.39

Benjamin 392S .22-Caliber Bolt Action

Variable Pump Air Rifle, Black... $ 189.99

ColdSteel

Cheap Shot

125 Grain 10 Pack

$

6.65

Schrade Little Ricky Full Tang Drop Point

Re-Curve Fixed Blade Knife... $ 32.99

Smith & Wesson 3 Piece Camping

Set with Sheath... $ 21.99

SOG-SOGFARI - 13” MACHETE... $ 21.84

Sig Sauer 1911

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$

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Kershaw 1660OR - Leek- Orange

$

47.37

Generational USA Sharpfinger 152OTG

$

56.24

SOG-TACTICAL

TOMAHAWK

$

34.75

SOG

FASTHAWK

$

35.49

Kershaw Launch 9... $ 80.21

Kershaw 1987 - RJ Tactical 3.0

$

22.56

SOG-KEYTRON - SATIN, STRAIGHT

$

16.54

Gamo Swarm Magnum G2 .177cal IGT

Gas Piston Powered Pellet Air Rifle... $ 244.43

CALL FOR SPECIAL PRICING DEALS!

WE are a full line distributor for all the many brands we carry. We also have a full

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 15


Page 16 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 17


Why pay full wholesale? Get name brand and extreme

value merchandise at far below wholesale prices.

Safely source product in-person at our November Market.

Register for Our November Market:

• Thursday, November 3rd, Buyer’s Preview Wednesday, November 2nd

• Name brands & extreme value merchandise

• America’s largest permanent collection of specialists

• Practically the entire closeout industry under one roof

REGISTER AT

www.tmcexpo.com

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2022

1-626-338-4477

Fax: 1-626-338-4476

www.BestexCompany.com

E-mail: sales@BestexCompany.com

Want More Info? Circle #09 on page 11 • www.Vendor411.com

Best Accuracy in Air Stun Gun

Best Price in Air Stun Gun

Best Delivery Time

We cannot ship to areas where this product is not legal.

(Please check the laws for your area)

US Patent Pending No. 9435619

Page 18 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #28 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 19


SHIPPING ORDERS WITHIN 24-48 HOURS

No Minimum Order

North Huntingdon, PA 15642

APPAREL • NOVELTY ITEMS • COLLECTIBLES

SHIPPING ORDERS WITHIN 24-48 HOURS

SHIPPING ORDERS WITHIN 24-48 HOURS

Want More Info? Circle #03 on page 11 • www.Vendor411.com

For Wholesale Pricing please visit our website or call us!

PattersCollectibles.com For Wholesale Pricing please visit • our (412) website 916-2456

or call us!

PattersCollectibles.com • (412) 916-2456

RINGS • BRACELETS • EARRINGS • PENDANTS • NECKLACES

Jewelry Liquidators

Yellow Real Gold

Modern Wedding

Band Mens Ring

$ 184.99

Two-Tone Brilliant Studded Heart

Ladies I Love You Talking Necklace

$ 249.99

Page 20

Mens Round Cut CZ

Ring with Pave Set

Accent on Sides

$ 204.99

Pretty Round CZ Heart

Shaped Promise Ring

with Accents

$ 94.99

1.68ct Dainty

Delicate Ladies

Engagement Ring

$ 204.99

Two-Tone Ladies Elegant Narrow Link Bracelet

with Fancy Diamond Cuts

$ 439.99

Two-Tone Ladies Fascinating Filigree Bracelet

with Diamond Cut Hearts

$ 479.99

JewelClearance.com

OCTOBER 2022 | RETAILERS FORUM MAGAZINE

Shimmering Accented

Ladies Double Circle

Hoops Necklace

$ 189.99

Pretty Stud Earrings

$ 119.99


Want More Info? Circle #14 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 21


LARGEST COSTUME SELECTION IN USA!

Women, Men, Kids and Yes, Pets too!

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LARGE PROFITS IN COFFEE!

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www.BeanWholesalers.com

Page 22 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


WHOLESALE FASHION JEWELRY & ACCESSORIES

Amazing

Low Prices

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Great

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Fashion Letter Titanium Steel

Bracelets Shell Stainless

Steel Bracelets

Item #: NH10021174

$ 3.74

Rotatable Titanium Steel

Chain Ring Europe and

The United States Mens Ring

Item #: NHWZ620576

$ 1.50

Fashion Buddha Copper Bracelets

Beaded Gold Plated

Zircon Copper Bracelets

Item #: NH852517

$ 2.56

Fashion Single Row

Diamond Stainless Steel Ring

Item #: NHSOM351628

$ 0.30

925 Silver Needle South Korea

Temperament Color Diamond

Earrings Exaggerated Love Earrings

Item #: NHXI434675

$ 1.50

Stainless Steel Eyes Natural Stone

Multilayer Necklace

Item #: NH821702

$ 2.01

Fashion Ornament Geometric Square

Shaped Rhinestone Alloy Earring

Item #: NH809389

$ 0.91

New Creative Pearl Butterfly Chain

Earring Set Wholesale Nihaojewelry

Item #: NHYI405127

$ 0.67

Fashion Letter Copper Plating Inlay

Zircon Jewelry Accessories 1 Piece

Item #: NH10014021

$ 0.61

Korean Full Diamond Pineapple

Earrings Pineapple Earrings

Item #: NHDQ491348

$ 0.61

Unisex Large All Seasons Pu Leather

Solid Color Basic Fashion Quilted

Square Zipper Tote Bag

Item #: NH10017078

$ 11.74

Womens Spring Summer Pu Leather

Solid Color Fashion Square

Lock Clasp Phone Wallet

Item #: NH10020995

$ 0.92

Basic Solid Color Tassel Square

Magnetic Buckle Small Wallet

Item #: NH10001439

$ 0.79

Fashion Plaid Print Backpack One

Shoulder Multipurpose Women

Item #: NH816610

$ 2.81

Basic Printing Pu Leather Alloy

Womens Leather Belts

Item #: NH10044070

$ 1.37

Simple Style Letter Leather

Metal Button Belt

Item #: NH10013830

$ 3.45

ALL CREDIT CARDS ACCEPTED

Retro Leopard Snake

Printing Buckle Belt

Item #: NHPO325424

$ 1.68

JOIN OUR VIP PROGRAM

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Retro Plaid Casual

Waist Bag Belt

Item #: NHPO325419

$ 5.45

www.UniverseWholesale.com

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 23


Your Wedding Center Specialist

We stock Everything For Wedding Stores & Event Planners

Servicing the Industry Since 2003

Premium Crushed Velvet Table Runner

$

5.29

1 Tier Disposable Cake & Cupcake Stand

$

2.00

Geometric Hanging Air

Planters Set

$

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Birch Wood Engraved Ring Box

$

8.99

Tabletop Bali Umbrella Centerpiece

$

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Pyramid Glass

Prism Ring Box

$

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info@ForumBA.com • www.ForumBA.com

Want More Info? Circle #24 on page 11 • www.Vendor411.com

Page 24 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


Bling On A Global Scale!

Sophisticated Designs - Celebrity Inspired

CHAINS - RINGS - NECKLACES - GRILLZ

HUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLES

Infinity 12mm Two-tone

Snake Clasp Chain

$ 349

WONG Adjustable Dragon Tennis Bracelet

$ 119.99

HIP HOP

HEADQUARTERS

WONG Double

Dragon Chain

$ 359.99

White Gold Iced

Broken Heart Chain

$ 479.99

White Gold

Rose

Cross

Pendant

$ 109.99

APORRO X COOGI 12mm

“BASIC” Cuban Bracelet

$ 195.99

Infinity Bioluminescent Snake Pendant

$ 99

Pre-made Opal Grillz

$ 135

8mm Iced

Cuban Link Bracelet

$ 149.95

Rose Gold

Iced

Star Ring

$ 69

Crushed Ice Dangly

Earring

$ 69

Detachable Enamel

Waterdrop Ring

$ 119

NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS

We Service Boutiques & Online Stores Worldwide

Infinity Stud Earring

$ 99

www.HipWholesale.com

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 25


Your Lingerie Source

HUGE SELECTION ❦ NO MINIMUM ORDER ❦ RETAILERS & VENDORS WELCOME

Yellow Detention

Lingerie Costume

$ 15.95

Stretch Lycra Pink

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$ 6.95

Turquoise See Through

Striped G-String Bikini Set

$ 12.95

Neon Pink

Fishnet

Bodysuit

$ 6.95

Base Layer

Opaque Teddy

$

Halter Suspender Fishnet

6.95

Crotchless Body Stocking

Rosé All Day Pink

$ 7.95

Eyelash Lace Chemise

$ 18.95

Striped One

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Bodystocking

$ 12.95

ORDER WITH CONFIDENCE ❦ FREE SHIPPING ORDERS OVER $80

www.FlirtyWholesale.com

Leopard

Print Mini

Dress

$ 9.95

FREE TRIAL

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Page 26 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

Plan and organize all your social

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you to manage ALL your social

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PLUS-SIZE APPAREL

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 27


WHOLESALE PACKING SUPPLIES

Great for E-Tailers • Lowest Prices

Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies

36 Rolls

THIS MONTH’S SPECIAL

1.57 MIl

Per

Clear Packing Tape..... $ 2” x 110

Case

36.88 Case Yards

1.57 MIl

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SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE

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WHOLESALE BLANK TEE SHIRTS

Top Quality Wholesale Tee Shirts in a Wide Variety of Colors & Sizes

PERFECT FOR SCREEN PRINTING!

Fruit of the Loom

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$

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Next Level 6051

Triblend 3/4-Sleeve

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$

7.94

Page 28 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


DESIGNER HANDBAG CLOSEOUTS!

Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!

Started in 2007 our unique company sources quality authentic pre-owned designer handbags

for independent retailers and online sellers to offer to their shoppers.

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL

Kate Spade- Small Karen

Beauville Leopard Bag $ 78.99

Bottega Veneta- Velvet &

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Brooks Brothers-

Large Leather Shoulder

Bag $ 33.99

Dooney & Bourke- Tan

Embossed Leather

Shoulder Bag $ 96.99

Coach- Tan Monogram

Canvas & Leather

Shoulder Bag $ 33.99

Moschino- Tan & Brown

Leather Snakeskin

Shoulder Bag $ 148.99

Prada- Black Leather

Bag w/ Piping $ 451.99

Versace- Black Patent

Snakeskin Shoulder

Bag $ 748.99

Versace - Metallic Gold

Monogram Silk Jacquard Bag

w/ Leather Trim $ 548.00

Reed Krakoff - Color

Block Leather

Handbag $ 626.99

Ted Baker- Bovine Leather

Floral Crossbody $ 68.99

Michael Kors- Gold Chain Strap

Leather Handbag $ 32.99

Cole Haan- Ivory Leather

Cinched Tote Bag $ 118.99

Kate Spade- Small Bright Coral

Leather Chain Bag $ 38.99

3.1 Phillip Lim - Leather & Metal

Studded Purse $ 248.99

Hermes - Cobalt Blue

“Kelly” Convertible

Satchel $ 8,998.99

Louis Vuitton - Brown

Monogram Print Convertible

Messenger Bag W/ Cindy

Sherman Patche $ 3,498.99

Gucci - Vintage Brown Reptile

Textured Gold Chain Handbag

W/ Coin Purse $ 1,652.99

Fendi - Tan Monogram Print

Convertible Satchel W/ Red

Leather Trim $ 899.99

Miu Miu - Pink Quilted “Vitello

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Satchel $ 500.99

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

www.BagCloseouts.com

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 29


Continued from last issue ...

SELL ANGLES, NOT CREDENTIALS

Everyone who writes a magazine article or

book was not born with a silver pen in hand.

Don’t let the fact that you sweat over having to

write a 2-paragraph letter keep you from tackling

a 1,500-word article or a 10-chapter book.

The ability to write is about 4th on the list of

what it takes to sell your writing. The ability to

spot a salable angle, professionalism, and unwavering

persistence are more important than

writing talent.

Finding a topic that is timely, noteworthy, and

not overdone is the most crucial element of scoring

a byline. But just touting a topic for discussion

is not enough. Add an intriguing spin on a

certain aspect of that topic to prove to the editor

or publisher that you have something to say (that

boldly goes where no writer has gone before).

This is the elusive angle on an idea that good

writers spend their lives stalking. While editors

say there are no good ideas left – they’ve covered

them all – they bend over backwards to

find new angles on old ideas that their competitors

have yet to spot. And if you’re the one who

can feed them that angle – regardless of your

ability to write – you will earn the ear of the editor

and either a byline or an attribution in the

publication.

To find an angle, take your topic and look at it

from every possible perspective. Break down

forumworkshop

FORUM WORKSHOP

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Page 30 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

the idea into as many different pieces as you

can. Then ask yourself what you know about

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Here’s a list of bland ideas that will make an

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ideas and why.

Business: Canned tuna company

Target: National health magazine

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which has been touted as a health benefit

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Target: Local business magazine

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filled with interesting workshops. One is on

stress management.

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to combat stress

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Target: National Women’s Magazine

Self-serving Idea: I use tissue expansion to help

overcome the negatives of skin grafts.

Angle Sold: Plastic surgeon repairs the face of a

5-year-old girl using state-of-the-art tissue expansion

techniques.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 31


Business: Human resource training group

Target: In-flight Magazine

Self-serving Idea: We teach 2-way communication

in our seminars

Angle Sold: Overcoming 12 communication

road-blocks through active listening.

Business: Psychologist

Target: National Teen Magazine

Self-serving Idea: I help teens and parents work

through problems.

Angle Sold: How not to pick up your parents’

bad habits.

If a fresh slant for your idea doesn’t come to

mind, dream up a magazine article or book title

for your idea to help you focus on what is

unique. Be clever in creating titles – use plays

on words, rework tired cliches, and use the

forumworkshop

FORUM WORKSHOP

Page 32 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

rhythm and rhyme of songs to get you thinking.

Often it’s the title that sells a magazine article

or book, so coming up with the title first

can help you zero in on the angle.

A good title will go a long way toward selling

your book or article. Smart Women, Foolish

Choices; How to Swim with the Sharks Without

Being Eaten Alive; and The One-Minute Manager

all build intrigue into their titles and get their

angles out front and in the open. continued...

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Take a look at this list of

great magazine titles and

see if they don’t make

you want to read on.

• Don’t Be a One-Man Band

(Nation’s Business)

• Little Grown-ups: Why Some Kids Are Too

Mature for Their Own Good (Working Mother)

• Calling in the Caterer: Leaving the Party

to the Pros (San Diego Magazine)

• Terms of Engagement:

The Fun & Formalities (Bridal Guide)

• Upstaging Time (Lear’s)

• So Who Wants to Play Fair? (Venture)

• How to Sell Your Ideas

(and Silence Your Critics) (Working Woman)

forumworkshop

FORUM WORKSHOP

• Check Mates: Joint Accounts or

Separate Ones, Almost All Couples Keep

Some Money Secret (Self)

• Secrets of Winning on Wall Street

(Sylvia Porter’s Personal Finance)

• The Party’s Over: Women Who

Love Alcoholic Men (New Woman)

HOW TO PITCH YOUR

MAGAZINE OR TRADE JOURNAL IDEA

Once you’ve honed your angle, you’re ready

to approach an editor. Don’t pick up the

phone and call. Just as if you were selling any

other product, you need to write a convincing,

professional proposal. But don’t worry, it

doesn’t need to be lengthy; in fact, the shorter

the better.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 35


Editors want ideas submitted in the form of a

one-page letter called a query. They don’t want

to see the entire manuscript. And you’re wasting

your time by writing the entire article before

you know if you have a salable idea or the

specific slant an editor may want.

Query letters do 3 primary things. They:

1. Demonstrate that you have a fresh angle

on an important topic.

2. Show that you have the ability to write

the article in a way that will interest

the magazine’s readers.

3. Prove that you are the expert to write it.

It’s important that your letter not just whisper

your idea in a boring business letter style. It

must trumpet it in a way that will be music to

the ears of an editor whose in-basket is deluged

forumworkshop

FORUM WORKSHOP

with proposals from professional writers, public

relations agencies, and others who want to

see their name in print. Your first paragraph –

the lead to your letter – should capture the

imagination of the editor by painting a scenario

with a real-life anecdote, offering a startling statistic,

posing an intriguing question, or turning

a phrase in such a way that it makes the editor

want to know more.

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paragraph in

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FORUM WORKSHOP

forumworkshop

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forumworkshop

FORUM WORKSHOP

(To American Way) – Jim stormed out of the department

meeting disgusted with the resistance

to his ideas for boosting sales in a sagging account.

“What’s the use of coming up with innovative

ideas around here?” he scowled. If you

were Jim’s boss how would you respond? a)

“Don’t worry, you’ll come up with another

good campaign.” b) “I understand, I have trouble

getting new ideas across myself.” c) “Sounds

like you’re discouraged about trying to change

things.” d) “Can’t you rethink key aspects of the

campaign and present it again next week?”

Once you’ve introduced your topic with intrigue,

tell the editor the proposed title of your

article or book; then summarize the main points

that you’ll cover. If you plan to quote other experts

in the field, share a name or two from your

source file with the editor. Then let the editor

know why his or her readers will be interested

in this topic and why it’s timely. Finally, end the

query by giving a small sampling of your background

in the field. If you’ve had other articles

with your byline published, paper clip two or

three examples to the proposal, attach

a self-addressed, stamped envelope

for a reply, and tuck it all into a

9x12” envelope to drop in the mail.

Although the process is time-consuming and

seems archaic, most editors request that you do

not send the same query letter to a number of

magazines simultaneously. They want the first

right to see an idea and to not have to worry

that if they invest the time to evaluate your

query letter and decide to buy it, that other editors

may also be making the same decision.

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forumworkshop

FORUM WORKSHOP

While the natural business inclination

is to want to get a

number of requests and to sell

to the highest bidder, turning

down an editor’s offer because

you have gotten a better

deal from another publication

is the fastest way to destroy a

relationship with a magazine.

Unless your idea is extremely timely, wait 4 to

6 weeks to follow up with the editor to whom

you’ve sent your query, either by a phone call

or by sending a note with a copy of the origin

al query. If the first editor isn’t interested, send

a newly printed copy of your query to another

magazine. Don’t let one rejection slip discourage

you. If the editor has taken the time to say

why the idea won’t work, evaluate the opinion

Page 42 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

to determine if you need to do more work on

the query. If you don’t see the need to revise the

query, mail it out again. Coauthor Diane once

had a query on a timely topic rejected by 6

major women’s magazines, but the 7th was a

charm. The article sold on its 7th try to McCall’s

for a fee of $3,000.

We said don’t call in your ideas, but there’s always

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and an award-winning, best-selling author,

wanted to change careers from a

university researcher to author, he called the

major newspaper in his area, the Toronto Star

and asked if they would be interested in a psychology

column. Likewise, he called a prominent

agent and expressed his interest in writing

a book on child rearing.

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forumworkshop

FORUM WORKSHOP

“To my utter shock, both said ‘yes,” says Rincover.

“My columns – which to that point had

never been written – began selling for $200 a

month and my book, which took a year to

write, sold to Random House

Canada and later in the USA

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Books Division.”

Later to expand his income, Rincover once

again picked up the phone and called newspapers

around the country to try to syndicate his

column. “I sent samples, followed up with calls

and more calls until they gave me a definite yes

or no. Some took it, some didn’t, but many

major newspapers said yes. In fact, one editor

said he wasn’t interested in the column on psychology

but asked if I knew someone who

could write one on parenting. I said, ‘Yes, me.’

Page 44 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

I went back to the other papers that turned

down the first column and offered the 2nd, and

many bought it. I was now reaching millions of

people, getting paid thousands of dollars, and

just writing 2 columns.”

Identifying Your Magazine Market

Knowing who to send your magazine queries

to for maximum return takes more than cruising

by the supermarket newsstand and picking

out your favorite business magazine. It may be

easy to spot Inc. or Forbes on the rack, but hundreds

of other writers are submitting ideas to

those publications every day. In addition to the

obvious consumer magazines, whose addresses

you can find in Writer’s Market (a compendium

of magazines and of publishing

houses), don’t overlook trade journals.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 45


FORUM WORKSHOP

forumworkshop

These specialty magazines are written for very

specific audiences, and there is a trade journal

for virtually every vocation and avocation.

You’ll target your public better through trade

journals, since primarily human resource personnel

read Human Resource Executive; only firefighters

and paramedics spend time poring

over Emergency magazine; and it’s usually construction

managers who digest the pages of

Building Design & Construction with their morning

coffee.

Although trade

journal editors

traditionally have

WHAT IT TAKES TO SELL A BOOK

smaller staffs than

large consumer

Authoring a book is the ultimate way to prove

magazines, they

that you have a lot to say on a subject.

receive fewer un-

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You’ll find a good sampling of the names and

addresses of trade journals in Writer’s Market,

but more exhaustive listings are included in

Standard Rate and Data, Bacon’s Publicity Checker,

Ulrich’s International Periodical Directory, Seriel’s

Directory, and Association Periodicals (published

by Encyclopedia of Association.)

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 47


FORUM WORKSHOP

forumworkshop

If your book is published, it immediately serves

as a third-party endorsement for your credibility,

since the publisher was obviously impressed

enough by your expertise to sign you.

Once again, a proposal is your sales call to a

publisher. You can read entire books on the subject.

(One that we recommend is How to Write a

Book Proposal by Michael Larsen, Writer’s Digest

Books, 1985.) Here are the basics to determine

if this is an avenue you’ll want to pursue.

Before you put pen to paper, it’s essential to do

a cursory literary search to determine what else

has been written on your subject and if your

book will significantly differ from the competition.

This will let you identify your niche in the

book marketplace, and you’ll use this information

when you write a marketing statement for

the publisher.

Next, be sure that you

have enough to say on

the topic. A common

reason that editors turn

down book ideas is because

they are not pithy

enough to warrant 250

to 350 manuscript pages.

Instead, they are ideas for magazines articles of

2,000 words. To determine of you have enough

to say for a book, try taking your topic and dividing

it into 10 to 15 chapters. Would you be

able to write 15 to 20 manuscript pages worth

of information for each of those chapters? Does

each chapter have its own special theme? Do

you have lists of how-to tips, charts, quizzes,

and worksheets that provide vital information

and occupy manuscript space?

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forumworkshop

FORUM WORKSHOP

If you have enough material to warrant a booklength

work, be tough on your idea and ask

yourself if it is marketable. Try writing a 2-paragraph

description of the book that a publisher

might use for back-of-thebook

sales copy. Is your

book salable? Does it attract

a specific, clearly defined audience?

What’s new about

what you have to say?

Once you are certain that you’ve got a strong

book idea, write a 2-page query letter to a literary

agent. The letter should begin with an interest-grabbing

lead, like any query letter, and

then describe the book, its potential readers,

and the void your book fills when compared to

what’s currently available. Names of agents

and the types of books they represent can be

found in the library in one of several reference

books. Literary Agents of North America and

Literary Marketplace are two good sources;

your librarian may know of others. Read the

descriptions of the agents and find one or more

who represents the type of work you want to

write. You’ll most likely be writing nonfiction,

so don’t send your idea to a fiction-only agent

and don’t send a business book idea to someone

who specializes in science and medicine.

Unlike the magazine proposal, it is appropriate

to send your book query letter to more than one

agent at a time. If several are interested in representing

your book idea, choose the agent who

you feel is most in tune with your book topic,

who has the best track record in selling books

for top dollar, and whose personality clicks

with yours.

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FORUM MAGAZINE | OCTOBER 2022 Page 51


FORUM WORKSHOP

forumworkshop

Your agent will ask for yet another

proposal to send to editors at publishing

houses. This proposal runs from 10 to 50

pages and includes the following:

• Book Overview – summarizes your idea and

how the book will be written. Will it include

real-life anecdotes, quotes from experts in the

field, worksheets, graphs, or illustrations?

• Marketing Statement – describes the audience

for the book and the timeliness of the idea

and lists 4 to 6 other books that yours will compete

with. Don’t say that no other book has

been written on the subject quite like yours. Instead

find the books that are closest to yours

and write a paragraph about those books and

how yours differs or how it clarifies or improves

what has previously been written on the

subject.

• Table of contents

• Chapter Summaries – outlines, in 1 or 2 paragraphs,

what you will say in each chapter.

• Two Sample Chapters – Gives a sample of

your information and writing style. It’s best to

pick 2 chapters other than the first and the second.

Choose the most significant and important

chapters to write as samples to let your expertise

shine through.

• Author Bio – describes your background as it

pertains to the subject and lists any previous

writing credits.

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forumworkshop

FORUM WORKSHOP

Once your agent has had

you make any changes

in the proposal, he or she

will send it off with a

cover letter to a number

of potential publishing

houses. Responses from

publishers can take anywhere

from a few weeks

if your topic sizzles to

several months if it requires

more convincing.

A publisher will offer an advance for the book

that can range anywhere from a few thousand

dollars to many thousand dollars and a percentage

of royalties, that ranges from about 8 to

12%. Publishing is not the road to getting rich

quick. In fact, to understand the harsh realities

of the field, read The Awful Truth About Publishing

by John Boswell (Warner Books, New York,

1986.) But even if your book is a loss leader, the

potential it holds to establish you as an authority

and to help you win speaking engagements

and new business is remarkable. And there are

few business joys that match being asked to

sign a book that bears your byline as the expert

in the field.

Self-Publishing Puts You in Charge

If you don’t have the time to interest a publisher

in your book or to wait for the publishing

house to edit, design, and print it, you may

want to consider self-publishing. Getting your

work typeset – or having it converted from

your word-processing disk into desktop publishing

form – and printed can often be quicker

when you take control.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 55


forumworkshop

FORUM WORKSHOP

You don’t have to worry about an editor reworking

your material or a designer you’ve

never met creating a cover design that reminds

you more of a Most-Wanted poster than a book

jacket. And since you should be hiring professional

freelance help – editors, designers, and

printers – you don’t lose in getting input from

the published field.

While publishing houses pay you for your

book, in self-publishing you foot the bill for editing,

typesetting, printing, and marketing.

Don’t, however, get self-publishing confused

with vanity presses,

which have earned questionable

reputations for

charging anxious authors

large sums of money to

print their books.

Page 56 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

Marion K. Woodall, a speech coach, realized

that she needed a book that capsulized 25 years

of material she had developed while teaching

business communications on the college level.

She came up with the title, Thinking on Your

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Woodall has 5 primary reasons

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what she calls independent publishing.

1. Maintain control of decisions on the title,

color, and quality of the printing.

2. Expedite publishing.

3. Earn more money.

4. Keep the book in print longer.

5. Sell the books at seminars and give them

to her clients without having to buy the

book back from the publisher.

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FORUM WORKSHOP

forumworkshop

“I give my books away every chance I can as a

promotional tool for my company,” says

Woodall. “When I make a sales call as a speech

coach for executives, there is nothing better I

can leave behind than a copy of Speaking to a

Group. I couldn’t afford to do that if I had to buy

the book from the publisher.”

Woodall can get a book out in the time it takes

a publisher to make a decision whether or not

to buy your idea. She produced her book, How

To Talk So Men Will Listen, in just over 5 months.

Page 58 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

“The publishing itself is a manufacturing

process,” she contends. “There is nothing magical

about having a 3rd party say your material

is worth publishing. For too long, writers have

felt that their work isn’t validated unless a

major house publishes it. I’d like to destigmatize

independent publishing and encourage

more people to take advantage of it to get their

message out quickly and conveniently.”

To reduce time marketing

her books, Woodall

interests national organizations,

such as Toastmasters

International,

and small presses that

publish books in her

field of expertise to include

her book in their

publishing lists. “Thinking

On Your Feet sold to

10 catalogues around the

country, 2 library distributors, and a Canadian

one, plus I have just begun to interest chain

bookstores in buying it,” she says.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 59


FORUM WORKSHOP

forumworkshop

EARNING NEWSPAPER BYLINES

The standard way to get your company’s name

in the newspaper is to send a news release,

which smaller papers may print verbatim and

which larger ones may use as fodder for an article

that quotes you and several other sources.

For local publicity, there are alternatives.

The opinion-editorial page of your newspaper

is filled each day with guest editorials from persons

within your community who have something

significant to say on a particular topic.

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about a topic.

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page as just a

place to air grievances.

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thoughtful opinions on

a wide range of topics.

While unloading biases

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you’re alone at your

computer, tomorrow

your potential customers are going to judge

your business by what you say. If you have a

particularly strong view on a subject, write the

piece and then let it cool for a day. Then ask an

unbiased colleague for his or her opinion. You

want your writing and your message to be

strong. Although hate mail may sell more

newspapers, it can turn off the business that it

is meant to attract.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 61


FORUM WORKSHOP

forumworkshop

The president of a major league baseball team

was concerned about a local opinion survey.

Area residents believed that the team was not

run in a business-like manner and that it cared

little for the community. One of the most intriguing

comments to come out of the study

came from a business leader who said that the

team was like a public utility – it was the only

baseball team in town. In other words, the team

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Many steps had

been taken in the

previous years to

improve the business

operations of

the team, but they

had never been

communicated to

the public. Using a professional writer, the

president produced an opinion piece, which

was published in the local newspaper.

The piece began with a quote from Yogi Berra:

“If the people don’t want to come out to the

park, nobody’s going to stop them.” He cited

the public utility comment, but explained he

did not have a monopoly on the entertainment

dollar. The team competed not with the rest of

the league, but with other sporting events,

movies, plays, concerts, and museums.

After explaining the steps the team was taking

to improve its business operations, the president

concluded by stating his mission: to generate

a product that a public utility would be

proud of – a team so good that 99% of the people

want and need it.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 63


FORUM WORKSHOP

forumworkshop

Copies of the opinion piece were then circulated

with a note to important audiences of the

team, including government leaders who controlled

the stadium, season ticket holders, employees,

vendors, and members of the media.

In addition to occasionally responding to a

piece on the opinion-editorial page, consider

writing on an original topic. The nice part

about opinion pieces is that they are just that –

opinions. You don’t have to spend weeks doing

research or finding anecdotes to fill the pages

of a magazine. But you do need to have something

worthwhile to say that will show your integrity,

dedication, and

passion about your point

of view. Statistics that can

pin down points will add

muscle to your message.

To draw attention to his professional

society’s work to

help the homeless, for example,

the president of a psychiatric

society drafted a

letter to the editor on the plight of the homeless

in his city. He cited numbers of homeless, percentages

of those who suffered from mental illness,

and dollars being spent by the city to care

for them. He outlined what members of the society

were doing to help and how the entire city

could respond to impact the problem. The letter

helped to position the society on a topic important

to its constituents. And rather than assuming

that those who needed to know the

society’s position read the paper that morning,

the president sent copies of the editorial with

brief, personally written cover notes to key

players in the psychiatric field.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 65


FORUM WORKSHOP

forumworkshop

Daily newspapers traditionally only include

nonstaff or nonjournalist bylines in the opinion-editorial

section, but some community

newspapers, business publications, and daily

advertising supplements print bylined articles

from professionals. Submit your ideas to these

editors in a personalized query letter.

If you’re unsure what supplements a daily or

business newspaper has planned, call an editorial

assistant to find out. The newspaper may

have a yearly calendar listing its supplements.

Be certain that you learn who the editor is for

the supplement, because

it is often not the same

person who edits the regular

publication, and the

person may rotate on a

quarterly or yearly basis.

Sharon Lacy, the president of a family business

consulting firm, wrote the article, “Shaking

Loose Some Startup Cash from Your (Family)

Money Tree,” for a supplement of the San Diego

Business Journal. She paid Diane several hundred

dollars to edit an 800-word article. That

investment earned 3 new clients and several

supportive letters to the editor about her piece

that now supplements her new business packet

of promotional materials.

For a health care supplement

to the San Diego Business Journal,

Diane also ghostwrote 2

articles for her clients, owners

of an employee-assistance program in San

Diego. Diane pitched one article idea on helping

employees cope with catastrophic illness in

the workplace to the editor.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 67


forumworkshop

FORUM WORKSHOP

While on the phone selling that idea, the editor

liked what she heard about the company and

assigned a 2nd article on how to choose a doctor.

The articles positioned the company as a

leader in the field and included a brief bio on

each author. The $900 cost for ghostwriting 2

articles generated 2 bylined pieces that the

client has used to mail to prospective clients as

well as to serve as clippings to show trade journal

editors that they have a publishing track

record.

Blanketing the Market With White Papers

Writing a white paper or an overview

on a subject allows you to self-publish

an article or report that can be mailed

to key prospects or referrals in your

field to establish your credibility and

authority on a topic. They can also

Page 68 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

preempt yet-to-be published articles in newspapers,

magazines, or trade journals to record

that you were the first to evaluate a problem in

a certain way or to identify key solutions. Remember,

however, that your white paper

should not be simply a copy of a manuscript

you have sent to a publication. Having potential

readers see your article prior to publication

does neither you nor the magazine any favors.

But it can be a report on the same topic with

some of the same statistics.

In some cases, you may simply send the paper

as an “FYI” to your target audience. This is a

way of keeping in touch and offering valuable

information on a topic. In other instances, white

papers are offered as incentives to your public

to take action, whether it be to fill out a survey or

to mail back a reply card in a direct mail order.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 69


FORUM WORKSHOP

forumworkshop

A human resource consultant offered a white

paper on gainsharing to company CEOs and

human resource directors, who took the time to

fill out and mail back a questionnaire surveying

what companies were looking

for in contract human

resource services. The offer,

coupled with the chance to

win a signed and numbered

lithograph, yielded a better

than 10% response rate.

As part of a direct mail campaign to bolster its

speakers’ bureau, one employee assistance

company offered 2 white papers – one on drug

abuse in the workplace and the other on avoiding

burnout – to anyone who mailed back a

business reply card requesting more detail on

its speakers.

MERCHANDISING YOUR WRITING

The primary way to get the most mileage from

a published article is to send it with cover letters

to potential prospects or to use it in new

business presentation packets. Articles can also

be mailed to current clients to offer useful information

on a topic of interest and to establish

your credibility.

Bylined articles or chapters from a book you’ve

written can also be used as handouts for

speeches or for college or extension courses

that you teach. Once the seminar attendee gets

back to his or her office and reviews materials

or shares it with the boss, wouldn’t you prefer

that key decision makers refer to your article on

the topic rather than one by some unknown author

who may be your competitor?

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 71


FORUM WORKSHOP

forumworkshop

Best of all, the more you write on a topic, the

more you increase your chances of writing for

more and more prestigious publications. Bylines

beget bylines. Editors of major magazines

and publishing houses are more likely to take a

chance on having you write for them if you

have tested your talents

first in local newspapers

or trade journals.

Call attention to your publishing credentials in

your bio your company’s flyers and brochures.

An attorney, who was one of the first in the

country to conduct living trust seminars, marketed

a new breed of seminars by touting the

fact that articles quoting him had appeared in

such prestigious publications as Money, the

Wall Street Journal, US News & World Report and

Newsweek.

There’s No Trick to Finding Ghost Writers

If writing for you is, as a late New York Times

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There is a plethora of professional writers who

are eager to find good ghost-writing assignments.

Finding them just takes understanding

of how such writers get their work. A good

place to start is with a professional writers’ association

in your community. The library, bookstores,

university English or journalism

departments, or your local paper may know of

the writers’ organizations in your town. If not,

chances are a local public relations, marketing,

or advertising agency may know.

continued...

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 73


FORUM WORKSHOP

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student.

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 75


FORUM WORKSHOP

forumworkshop

The difference between a ghost writer and collaborator

is how visible the writer is on the

book jacket. Typically, a ghost writer is one

whose name doesn’t appear on the front of the

book but is included in an acknowledgment in

the first few pages of the book. A collaborator is

one who is recognized under the title as a coauthor

either with a byline that reads “By (Your

Name) and (Collaborator’s Name)“ or “By

(Your Name) with (Collaborator’s Name).“

No matter the prominence of the byline, writers

don’t come cheap. You may be lucky to find a

good, hungry writer who is trying to break into

magazines or book publishing who is willing

to work on the come. That person may settle for

a percentage of the fee once the work is sold.

But, typically, you’ll get to work that way only

once with that author.

Any writer who earns his

or her living writing soon

discovers that while he or

she is writing for nothing,

you, the expert, are earning

a living in your field.

You have an income and

a book. The writer has

only a byline. Recognizing

that writing is a profession

only if he or she can earn a living, a

good writer will charge an hourly or project fee

to ghostwrite or collaborate. Fees vary, but an

average hourly ranges between $35 and $75.

Magazine articles may be written for as little as

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dollars. And book proposals’ flat fees can reach

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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 77


FORUM WORKSHOP

forumworkshop

Newsweek writer Charles Leerhsen, who wrote

Donald Trump’s 2nd autobiography, received

a fee that publishing sources say was in the mid

6 figures. Trump: Surviving at the Top was a collaboration

with a byline that read by Donald

Trump with Charles Leerhsen.

While Leerhsen received no

royalties with his big fee,

most writers not earning top

dollar will want a percentage

of the advance or royalties.

While you won’t want to

offer more than you can afford,

letting the writer have a

stake in the book’s outcome

generally guarantees that

more effort will go into producing

a top-quality work.

Getting published is an important variable in

the self-marketing success quotient. Don’t let

the excuse that you’re not a good writer prevent

you from earning a byline. What is essential

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your ability to present quality information and

ideas. Your material should spark an “ah ha” in

your readers and ignite them to reach greater

heights. If you can prompt someone else to succeed,

then you will have too.

Our next article will include:

A review of Top Self-Marketing Secrets

and a new topic:

Speak Up and Often

A Platform for Increased Prospecting

continued in next issue ...

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Page 78 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 79


The Complete Guide to Making Money at Auctions!

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Page 80 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 81


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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 83


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Page 84 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 85


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RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 87


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Page 88 OCTOBER 2022 | RETAILERS FORUM MAGAZINE


Trade

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Page 89 89

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 89


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to

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Page 90

Page 90 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

Business Directories


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With this authoritive Directory, you will

learn to turn pennies into dollars and get

goods dirt cheap ...even free! Written by a

retired liquidator, the author shares his well

protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now

have a piece of it.

Discover the proven techniques and see why there is no better

information anywhere at any price. Everything you need to succeed in

this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org

Page 91

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 91


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Page 92

Business Directories


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 93

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 93


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

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Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

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you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

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accept checks, money orders and

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or stamps. Checks must clear bank

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When charging purchases to your

credit card, it is easy to send us your

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Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

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We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

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PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

What Books Would You Like?

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SHIPPING

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CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

$ 8.00 EACH ADDITIONAL

Orders for SAMPLE COPIES of magazines:

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

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CANADIAN SHIPMENTS:

$11.00 1st BOOK • $8.00 EACH ADD’L

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ONLY ON NON-REFUNDABLE BASIS

1-800-635-7654 Page 3994

Order Form


THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 95


OCTOBER 2022

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

NYC’s Best Bling!

CHAINS • PENDANTS • BRACELETS • WATCHES

Famous

Celebrity

Clientele

30 YEARS OF CUSTOMER SATISFACTION • HIGHEST QUALITY • BEST PRICES

www.BlingWholesaler.

.BlingWholesaler.com

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