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Retailers Forum October 2022 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

VOL. 42 NO. 6<br />

OCTOBER <strong>2022</strong><br />

Halloween<br />

Happy<br />

Connecting Wholesalers and <strong>Retailers</strong> Since 1981<br />

Connecting Wholesalers and <strong>Retailers</strong> Since 1981


OVER 3,000 RUGS AVAILABLE<br />

Over 30,000 rugs from 10 major rug-producing countries: India, Pakistan,<br />

Iran, Turkey, Nepal, Tibet, Afghanistan, China, Russia and United States.<br />

Geometric Red Kazak<br />

Turkish Rug 1x2<br />

$82...$33<br />

Our Beautiful North Carolina Showroom<br />

ADD RUGS TO YOUR STORE,<br />

WEBSITE or FLEA MARKET BOOTH.<br />

Big Mark-Ups - Fast Sales<br />

Stock or Have Us Dropship<br />

All-Over Floral Red Agra<br />

Indian Rug 2x3<br />

$120...$49<br />

Trellis Area Rug 3x5<br />

$180...$42<br />

Vintage Style Distressed<br />

Heat-Set Area Rugs<br />

$25 – $262<br />

Geometric Kilim<br />

Reversible Area Rug 3x5<br />

$500...$90<br />

Contemporary Indo<br />

Square Rug 2x2<br />

$150...$46<br />

FREE<br />

SHIPPING<br />

IN THE<br />

USA<br />

Trellis Transitional<br />

Oriental Area Rug<br />

$19 – $319<br />

Floral Area Rug 3x5<br />

$180...$42<br />

Outdoor/Indoor Floral Modern<br />

Machine Made Belgium<br />

Oriental Area Rug<br />

$24 – $240<br />

www.RugProfits.com<br />

Page 2 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


RETAIL<br />

#7<br />

33351<br />

Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 3


Page 4 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #07 on page 11 • www.Vendor411.com


WHOLESALE<br />

Costume Club<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

• Kits<br />

• E-Cig Ba teries<br />

5mL Bo tle<br />

Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigare tes + 1 USB<br />

Charger $10.50<br />

1 0’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wa l, USB,<br />

Car Chargers $6.50<br />

• E-Liquids<br />

• E-Cig A ce sories<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the<br />

country’s leading merchandise wholesalers. The advertisers<br />

herein sell strictly wholesale and require that you purchase with<br />

the intent of reselling through retail channels.<br />

Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

Every Day’s A Treat!<br />

See our ad on page 28<br />

www.USACostumers.com<br />

Light Up WithoUt<br />

Lighting Up!<br />

LOGIC WHOLESALE<br />

see our ad on page 37<br />

Start.<br />

Electronic<br />

Cigarettes<br />

Full Service Wholesaler • We Ship Worldwide<br />

Grow.<br />

Repair.<br />

Our specialty is helping sma l and<br />

mid-sized busine ses achieve su ce s.<br />

Contact us for fr e consultation.<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

Always Be<br />

Fashionable<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 63<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 18<br />

INDEX<br />

ADVERTISERS INDEX<br />

AUGUST <strong>2022</strong><br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 27<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

FIND THE FINDS<br />

Northport, NY<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE ........ 35<br />

BLANK TEES. ............... 28<br />

BOUTIQUE CLOSEOUTS. ..... 51<br />

CAPSMITH ............. 20-21<br />

CLOTHINGWARE ........... 71<br />

DD BULK ................... 60<br />

FASHIONABLE<br />

FASHIONABLE SALES. ....... 63<br />

WATCHES<br />

SNEAKY SAVINGS ON SNEAKERS<br />

SKMEI 1463 Fashion Women<br />

Watches W/ Leather Strap<br />

$14.99<br />

FLIRTY WHOLESALE ........ 24<br />

KARMA CIRCLE. ............ 03<br />

SCARF WAREHOUSE ........ 84<br />

For Men & Women<br />

See Our Ad On PAge 59<br />

SKMEI 1258 Digital Sport Watch<br />

For Men W/ 50m Waterproof<br />

SKMEI 9178<br />

Creativity Sku l<br />

Quartz Watch<br />

For Men<br />

$16.99<br />

SKMEI 1704 Elegant Girl Clock<br />

W/ Japan Quartz Movement<br />

$18.99<br />

$13.99<br />

STYLISH PLUS .............. 45<br />

T SHIRT REP ................ 88<br />

UIN DEALS ................. 61<br />

LINKS<br />

SKMEI 123 Fashion<br />

Casual Sport Watch<br />

W/ Stainle s Steel Strap<br />

Liebig L1013 Japan Quartz<br />

Movement Golden Watch<br />

$13.99<br />

$15.99<br />

UNIVERSE WHOLESALE. ..... 47<br />

USACOSTUMERS.COM ...... 28<br />

ASSORTED ITEMS<br />

AUCTION FINDER ........... 34<br />

BEAN WHOLESALERS ....... 24<br />

DINO DROPSHIP . . . . . . . . . . . . 57<br />

DOBA DROPSHIP ........... 15<br />

EVERYTHING CLOSEOUTS ... 70<br />

EZ DROPSHIP. .............. 68<br />

FIND IT ASIA. ............... 86<br />

LIEBIG L2004 Quartz Watches<br />

For Men<br />

$17.99<br />

SKMEI 1419 Simple Style<br />

Women Quartz Watches<br />

$12.99<br />

MEGA UBID ................ 74<br />

RAMSONS IMPORTS ........ 13<br />

SWEET WHOLESALERS ...... 55<br />

TOP TEN WHOLESALE ....... 83<br />

BOOKS<br />

AUCTION BOOK ............ 80<br />

BUYERS CONTACTS ......... 79<br />

CLOSEOUT DIRECTORY ..... 89<br />

HIDDEN WEALTH ........... 82<br />

TRADE PUBLICATIONS ...90-96<br />

CANDY<br />

SWEET WHOLESALERS ...... 55<br />

CELLULAR<br />

CELLCITY.BIZ .............. 29<br />

SKMEI 1676 Simple Watches<br />

For Men IP68 W/ Leather Strap<br />

WHOLE-CELL .............. 73<br />

$15.99<br />

SKMEI 1690<br />

Quartz Watches For Womens<br />

W/ Rhinestone Decoration<br />

$16.99<br />

COMPUTERS<br />

REFURB SHOPS ............. 32<br />

CONSUMER ELECT.<br />

SKMEI 1722 Ladies<br />

Quartz Analog Silicone<br />

Wrist Watch<br />

FIND IT CHINA .............. 65<br />

$15.99<br />

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING<br />

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ............ 81<br />

SKMEI 1703 Fashion Flower Shape<br />

Dial Ladies Quartz Clock<br />

W/ 30m Waterproof<br />

$17.99<br />

www.TimeWholesalers.com<br />

We make it easy to find products and suppliers<br />

without having to flip through entire magazine<br />

1. Check the INDEX on Pages 6 & 7.<br />

2. Find the Product Category and View the Various Companies.<br />

3. CLICK on the Company you’re interested in and their Ad Page<br />

will Open Immediately.<br />

Found an ad that Interests you and want to know more?<br />

1. CLICK on the website in the ad and you will open the<br />

company’s website.<br />

2. CLICK on an email in the ad and you can send a message<br />

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.<br />

JUST CLICK ON THEM!<br />

RESPONDER<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

Many companies are enrolled in our Reader Response<br />

Program (Page 11). You can contact multiple<br />

companies with 1-CLICK!<br />

1. Find the Reader Response Banner in an Ad.<br />

2. CLICK on the banner and it will open up an Inquiry Form.<br />

3. Select Companies you want FREE CATALOGS and Info from.<br />

4. You can also access this FREE Program on Page 11<br />

or www.Vendor411.com directly.<br />

FORUM PUBLISHING COMPANY<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

383 East Main Street, Centerport, NY 11721<br />

FAX: 631-754-0630<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

RETAILERS FORUM MAGAZINE Email: <strong>Forum</strong>Publishing@gmail.com<br />

| OCTOBER <strong>2022</strong> Page 5


Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

Start.<br />

Light Up Without<br />

Lighting Up!<br />

Full Service Wholesaler • We Ship Worldwide<br />

LOGIC • WHOLESALE<br />

Kits<br />

• E-Liquids<br />

Grow. See our ad on Page 25<br />

Repair.<br />

Our specialty is helping small and<br />

mid-sized businesses achieve success.<br />

Contact us for free consultation.<br />

see our ad on page 21<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

Costume Club<br />

www.USACostumers<br />

See our USACostumers.com<br />

ad on page 22<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

Always Be<br />

Fashionable<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wall, USB,<br />

Car Chargers $6.50<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 45<br />

BLING IT ON!<br />

HipWholesale.com<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 24<br />

100’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Electronic<br />

Cigarettes<br />

• E-Cig Batteries<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

• E-Cig Accessories<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />

SNEAKY SAVINGS ON SNEAKERS<br />

See Our Ad on Page 69<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

THE WAITING PERMIT<br />

Northport, NY<br />

ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

OCTOBER <strong>2022</strong><br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE. ........ 43<br />

BLANK TEES. ............... 28<br />

BOUTIQUE CLOSEOUTS ...... 41<br />

CAPSMITH. ................. 19<br />

CLOTHINGWARE ............ 53<br />

DD BULK ................... 70<br />

FASHIONABLE SALES. ....... 45<br />

FLIRTY WHOLESALE ......... 26<br />

STYLISH PLUS .............. 27<br />

UIN DEALS ................. 63<br />

USACOSTUMERS.COM ....... 22<br />

ASSORTED ITEMS<br />

AUCTION FINDER. ........... 50<br />

BEAN WHOLESALERS ....... 22<br />

DINO DROPSHIP. ............ 67<br />

DOBA DROPSHIP ............ 35<br />

EVERYTHING CLOSEOUTS. ... 46<br />

EZ DROPSHIP ............... 32<br />

FIND IT ASIA ................ 87<br />

MEGA UBID ................. 48<br />

RAMSONS IMPORTS ......... 04<br />

SWEET WHOLESALERS ...... 57<br />

TOP TEN WHOLESALE ....... 81<br />

BOOKS<br />

AUCTION BOOK ............. 80<br />

BUYERS CONTACTS ......... 83<br />

CLOSEOUT DIRECTORY . ..... 84<br />

HIDDEN WEALTH ............ 82<br />

TRADE PUBLICATIONS ..... 88-94<br />

WHOLESALE SOURCE BOOK. .. 86<br />

CANDY<br />

SWEET WHOLESALERS ...... 57<br />

CELLULAR<br />

CELLCITY.BIZ ............... 65<br />

WHOLE-CELL ............... 37<br />

COLLECTIBLES<br />

PATTER’S COLLECTIBLES .... 20<br />

COMPUTERS<br />

REFURB SHOPS. ............ 66<br />

CONSUMER ELECT.<br />

FIND IT CHINA. .............. 73<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT. ............ 51


#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO ...................... 68<br />

CC WAREHOUSE ............ 79<br />

E-STORE BUILDERS ......... 38<br />

E STORE SIGNS ............. 33<br />

E-STORE SITES ............. 44<br />

FB CAMPAIGNS ............. 26<br />

FORUM ADVISORS. .......... 24<br />

FUNDING OFFICES. .......... 58<br />

KWIK INC. .................. 54<br />

PAYROLL HELPER ........... 40<br />

PROMOTIONAL REWARDS .... 62<br />

PROTECTION PLANS. ........ 74<br />

RETAILERS BANK ........... 78<br />

SALES GROUP BAGS ........ 28<br />

SETON SIGNAGE ............ 85<br />

WHOLESALESOURCES.COM ....<br />

INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP. ............ 67<br />

DOBA DROPSHIP ............ 35<br />

EZ DROPSHIP ............... 32<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

$4.50 Each<br />

3’x5’Embroidered Flags $14.00 Each Garden Flags WindSocks<br />

LIGHT E CIG ................ 31 48.00 dz COOL $48.00 GLOWING. dz ............ 71<br />

View our 148 page Catalog online ! Min.Order<br />

www.RIOhio.com<br />

$150.00<br />

$42.00 dz<br />

FLAGS GALORE. ............ 21<br />

LOGIC WHOLESALE ......... 21<br />

USA VAPE DEALS ........... 61<br />

Hat Pins $6.00 dz<br />

$36.00 dz<br />

Tri-Fold<br />

$5.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

FOOTWEAR<br />

$9.00 dz<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Parking Sign $18.00 dz<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

$4.00 each<br />

Leather Bracelet $18.00 dz<br />

1ut/5 dz Mood Rings $33.00 unit<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

12”x18” Metal Sign $5.25 each<br />

$36.00 ut/72pcs<br />

$15.00 dz<br />

$6.00 dz<br />

See our Hat Ad Pins on Also Page 65<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

Playing Cards<br />

12” Metal Signs<br />

$18.00 dz<br />

Garden Flags<br />

12”x18” Metal Signs $5.00 Each<br />

$48.00 dz<br />

$5.50 Each FORUM WORKSHOP ......... 30<br />

CLARA CLARK .............. 13<br />

$15.00 dz<br />

36 pcBiker Ring<br />

READER RESPONSE ......... $24.00 dz 11<br />

Best Friend Necklace<br />

RAMSON’S<br />

DAKOTA STEEL ART .......16/17<br />

$39.00 unit<br />

$24.00 dz/sets<br />

Belt Buckles<br />

See our Ad on Page 4<br />

$7.00 Each<br />

Metal Signs $24.00 dz $42.00 dz RETAILING NEWS. ........... 14<br />

MERCHANDISE $5.50 Each REP ......... 64<br />

3’x5’Embroidered Flags<br />

$21.00 dz<br />

$14.00 Each<br />

$18.00 dz<br />

5” Patches $36.00 dz<br />

SNEAKER CLEARANCE ...... 69<br />

HANDBAGS<br />

$39.00 dz<br />

$18.00 dz<br />

Leather Wallets $5.50 each<br />

BAG CLOSEOUTS ........... 29<br />

$21.00 dz<br />

$36.00 ut 72 pcs<br />

BAG VENDORS. ............. Magnets 3”x8” $18.00 36 dz<br />

HOME & HOUSEWARE<br />

RUG PROFITS. .............. 02<br />

Patches $18.00 dz<br />

RUSH SUPPLIERS ........... 72<br />

INCENSE/<br />

FRAGRANCES<br />

L&V CREATIONS ............ 03<br />

JEWELRY/ACCESSORIES<br />

BLING WHOLESALER ...BACK COVER<br />

BODY CANDY HQ ............ 49<br />

BUND JEWELRY. ............ 59<br />

CLOSEOUTS FOR SALE ...... 75<br />

HEAVENLY WHOLESALE. ..... 34<br />

HIP WHOLESALE ............ 25<br />

JEWEL CLEARANCE ......... 20<br />

JEWELRY MINERS ........... 39<br />

SHAKE WHOLESALE. ........ 56<br />

UNIVERSE WHOLESALE ...... 23<br />

Metal Sign<br />

$4.75 each<br />

$48.00 dz<br />

$30.00 dz<br />

Belt Buckles<br />

$36.00 dz<br />

NOVELTIES<br />

CARTOON CONCEPTS ....... 60<br />

3pc Magnet<br />

$5.25 Each<br />

$15.50 Each<br />

NOVELTY SELLER ........... 77<br />

PPE SUPPLIES<br />

PPE STOCKROOM ........... 76<br />

R/C & TOYS<br />

RC VARIETY ................ 55<br />

SOARING RC. ............... 42<br />

SPECIAL FEATURES<br />

WHAT’S HOT ................ 12<br />

SPORTING GOODS/<br />

SECURITY PRODUCTS<br />

BESTEX .................... 18<br />

OHIO KNIFE. ................ 15<br />

TRADE SHOWS<br />

THE MARKET CENTER ....... 18<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........ 47<br />

WATCH DEALERS ........... 52<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN ........ 24<br />

WELCOME NEW READERS!<br />

HOLIDAY SEASON STARTS NOW.<br />

STOCK UP YOUR SHELVES.<br />

Advertise in<br />

See Page 9<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

Ring...Ring...<br />

Savings<br />

for<br />

Cell<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Page 35<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com


ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

1⁄8 Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

1⁄8 Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

FULL MARKETING PROGRAM INCLUDED >><br />

Printed Magazine<br />

• Your ad is featured in our<br />

printed magazine circulated to<br />

buyers across the USA. Includes<br />

distribution at industry’s top trade<br />

shows.<br />

Complete Digital Magazine<br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our free<br />

iPhone and Android APP. Imagine<br />

YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers interested<br />

in your products through a<br />

code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in the<br />

industry’s leading search engine:<br />

www.supplier411.com<br />

• Saturation marketing coverage on<br />

our new wholesale portal: www.<br />

wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2022</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

ASD Marketplace Las Vegas Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

MARCH<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Hawaii Merchandise Expo<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Northern Michigan Gift & Souvenir Show<br />

Off Price Show NY TBD<br />

The Merchandise Center, IL<br />

JUNE<br />

Dallas Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

LA Fashion Market<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show TBD<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Dallas Home & Gift Show<br />

Greensboro Gfit & Jewelry Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Las Vegas Souvenir & Gift Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />

Maximize Advertisers Results!<br />

We provide physical magazines at shows or email free<br />

digital magazine to attendees using Attendee database lists.<br />

* Show schedules are subject to change without notice.


From the<br />

PUBLISHER<br />

Ghoul Times Ahead…Rev Up For The Holidays!<br />

AS we enter into the home stretch of retailing<br />

anything is possible from now through the<br />

end of the year. For retailers this is one of the<br />

most exciting times of the year.<br />

THE final quarter is also one of the most<br />

nerveracking times for us as well as we<br />

anxiously await the holiday sales season. After<br />

coasting through the slower months and the<br />

summer we’re now poised to make the bulk of<br />

our annual income.<br />

THIS year has certainly been one of the most<br />

tumultuous of many past ones. We have, and<br />

continue to have, an erratic economy, global<br />

tensions, inflation and unrest. This is making<br />

for many challenges for us all. The upside of<br />

things is that even with all that is going on the<br />

consumer indexes are still strong. Shoppers<br />

are shopping which gives us optimism.<br />

AFTER 41 years here at <strong>Forum</strong>, one thing I<br />

know is that Christmas and the holidays will<br />

always come and shoppers will always spend!<br />

It is always just a question of how much they<br />

will spend – but spend they will!<br />

THE unknown right now is if the season will<br />

start late or early. Will our competitors and the<br />

big box stores start immediately discounting<br />

or will they be smart and gradually lower<br />

prices as the holidays draw closer? These are<br />

all things that we cannot predict but make a<br />

big difference to our bottom lines.<br />

THIS month we will see billions of dollars<br />

>> ON-LINE SOURCING<br />

spent on Halloween merchandise. It is a huge<br />

money holiday and you need to make sure<br />

your business cashes in one way or another.<br />

If you sell gift merchandise or novelties you<br />

need to add a Halloween section which is easy<br />

to do and can be very profitable.<br />

IF your business does not sell Halloween<br />

goods you can still decorate your selling space<br />

and displays to let shoppers feel the Halloween<br />

spirit. It is inexpensive and sets a festive mood<br />

for shippers of any products.<br />

NOW is also the time for you to start your<br />

lay-away plan for shoppers. And be smart<br />

about it. Make it simple for your shoppers to<br />

use and don’t add fees and charges. Make your<br />

shoppers anxious to use it and you will end up<br />

making greater sales to them.<br />

ABOVE all, make sure that your sales spaces<br />

are festive and welcoming. Shoppers want to<br />

feel the holiday spirit when they buy from you.<br />

This is true whether it is brick-and-mortar<br />

retail or if they visit your website. You need to<br />

set the mood for your shoppers to get them<br />

shopping and feeling connected.<br />

THIS is the time we have all been waiting<br />

for, It is time to move things up a notch or two<br />

and impress the importance of this season to<br />

your sales staff. Every hour, every day counts<br />

so put your best efforts forward. Once we get<br />

past Halloween it all happens very quickly!<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> Magazine<br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

SALES & MARKETING<br />

Gregory Brown<br />

Tom Richards<br />

Scott Savitt<br />

Martin Stevens<br />

OFFICE MANAGER<br />

Leah C.<br />

PRODUCTION<br />

Lisa Maresca-Smith<br />

CREDIT DEPARTMENT<br />

Kristine Hines<br />

CIRCULATION<br />

Discount Reading Svc.<br />

LITERARY STAFF<br />

Patricia Luebke<br />

Jason Meyers<br />

Rachel Spearman<br />

COLOR PRODUCTION<br />

Anchor Imaging<br />

PRINTING<br />

Composing Room<br />

ART DIRECTION<br />

Gregory Stevens<br />

Martin Stevens<br />

OVERSEAS OFFICE<br />

Trade Channel<br />

N.W. Guineastr 30<br />

<strong>2022</strong> PA Haarlem<br />

Netherlands<br />

+31-23-531-90-22<br />

Published Monthly by:<br />

<strong>Forum</strong> Publishing Co.<br />

383 East Main Street<br />

Centerport, NY 11721<br />

Tel: 631/754-5000<br />

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forumpublishing@gmail.com<br />

www.retailersforum.com<br />

41 Years<br />

1981-<strong>2022</strong><br />

RETAILERS FORUM is published monthly at $75/year USA,<br />

$125/year foreign.<br />

Entire contents copyright ©<strong>2022</strong> by <strong>Forum</strong> Publishing.<br />

Publisher assumes no responsibility for contents herein.<br />

First and third class postage paid at Centerport, NY. Bulk<br />

mail paid at NY, Brookfield, WI and Hooksett, NH under<br />

private mail indicia via publication mailing.


etailers<br />

READER RESPONSE<br />

FAST<br />

FASTER<br />

SUPER FAST<br />

MAIL<br />

Return This Form By Mail to:<br />

FORUM READER SERVICE<br />

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Complete & FAX<br />

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ONLINE<br />

Fill Out<br />

Online Inquiry at:<br />

www.Vendor411.com<br />

Receive FREE Information on Products & Services in this Issue<br />

➥<br />

APPAREL<br />

❑ All Advertisers in APPAREL<br />

❑ 28. Capsmith<br />

❑ 12. Karma Circle USA<br />

❑ 01. Marcel Jeans<br />

BUSINESS SERVICES<br />

❑ All Advertisers in BUSINESS SERVICES<br />

❑ 24. <strong>Forum</strong> Business Advisors<br />

COLLECTIBLES<br />

❑ All Advertisers in COLLECTIBLES<br />

❑ 03. Patter’s Collectibles<br />

CREDIT CARD PROCESSING<br />

❑ All Advertisers in CREDIT CARD PROCESSING<br />

❑ 68. EXP Merchant<br />

❑ 38. EXS Credit<br />

GENERAL & VARIETY<br />

❑ All Advertisers in GENERAL & VARIETY<br />

❑ 07. Ramsons<br />

Look For Reader Response Banner in Our ADS!<br />

Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />

ADVERTISER INDEX<br />

HOME & HOUSE<br />

❑ All Advertisers in HOME & HOUSE<br />

❑ 23. Dakota Steel Art<br />

❑ 21. Sanders Collection<br />

INCENSE/FRAGRANCE<br />

❑ All Advertisers in INCENSE/FRAGRANCE<br />

❑ 02. L&V Creations<br />

NOVELTIES<br />

❑ All Advertisers in NOVELTIES<br />

❑ 14. Flags Galore<br />

SELF DEFENSE SUPPLIES<br />

❑ All Advertisers in SELF DEFENSE SUPPLIES<br />

❑ 05. Bestex Company<br />

SPORTING GOODS<br />

❑ All Advertisers in SPORTING GOODS<br />

❑ 04. Ohio Knife<br />

WESTERN ACCESSORIES<br />

❑ All Advertisers in WESTERN ACCESSORIES<br />

❑ 33. JR Palacios<br />

FREE INFORMATION REQUEST FORM:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co., 383 E. Main Street, Centerport, NY 11721<br />

Your Name ____________________________________________ Type of Business ____________________________________<br />

Company Name ____________________________________________________________________________________________<br />

Address ___________________________________________________________________________________________________<br />

City ___________________________________________________State _____________________ Zip ______________________<br />

E-Mail: ________________________________________________Tel _______________________ Fax ______________________<br />


WHAT’S HOT<br />

For more information, contact:<br />

www.PattersCollectibles.com<br />

Tel: 1-412-916-2456<br />

Licensed Sports<br />

Team Collectibles<br />

For more information, contact:<br />

BESTEX COMPANY<br />

www.BestexCompany.com<br />

Tel: 1-626-338-4477<br />

STUN<br />

GUN<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

Page 12 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

PATTER’S HAS IT ALL<br />

THERE has always been a thriving market for all things collectible, whether<br />

it was old treasures or new merchandise that will be destined to<br />

become valuable. It has always been difficult for stores and vendors<br />

to find a reliable and trustworthy supplier of these items which made<br />

it difficult to offer a large selection to their shoppers.<br />

AND then along comes Patter’s Collectibles, a well establshed and<br />

extremely knowledgeable supplier of all things collectible. Patter’s is<br />

a major distributor of licensed sports teams apparel and accessories<br />

(really hard to find!) as well as a large line of novelty items and<br />

collectibles that will have customers lining up at your store or filling<br />

their carts on your website.<br />

WITH no minimum order and fast 24-48 shipping, Patter’s invites<br />

you to visit their website and sign up for special wholesale pricing.<br />

THIS month’s hottest sellers are major league caps!<br />

ZAP UP YOUR SALES<br />

SELF defense product sales have been surging over this last year.<br />

Let’s face it, you see the news and in all cities whether they<br />

are large or small, violent crimes are on the rise. Citizens are<br />

looking for non-lethal ways to protect and defend themselves.<br />

BESTEX Company has been in the self defense industry for<br />

many years and knows the importance of delivering a high<br />

quality product at a reasonable price. Their headliner product is<br />

the Dual Defense Thunder Strike Stun Gun. This unit has amazing<br />

accuracy with a 17 foot range and great stopping power.<br />

YOUR customers will thank you for stocking this high<br />

quality non-lethal product. When you buy from Bestex you are<br />

transacting with a company who truly knows the ins-and-outs<br />

of self defense. Please check YOUR state regulations to ensure<br />

product legality.<br />

MAKE MONEY WITH CLOSEOUTS<br />

AS retailers, whether we are selling in a physical location or online<br />

we need to have the most wanted goods at the best prices. The<br />

problem these days is that goods have been costing more and our<br />

margins have been shrinking. <strong>Retailers</strong>, flea market vendors and online<br />

sellers need to get ahead of the curve.<br />

THIS is why we all need to add closeout merchandise into our mix.<br />

Closeouts are simply goods that have been overbought, packaging<br />

changed or from a business that ceased. You can buy first quality<br />

items for pennies on the dollar...WHEN you know where to buy them.<br />

Our CLOSEOUT DIRECTORY shows you where with our listings of<br />

100’s of closeout dealers. Just $29.95 book or PDF.


ENTICE Your CUSTOMERS with a<br />

COMPLETE Bedroom Solution<br />

NEW with COOLING Technology<br />

PILLOWS - 25% of body weight is on the pillow,<br />

getting the right pillow<br />

with a new mattress will improve sleep<br />

SHEETS - 73% of customers<br />

that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

CARRYING A QUALITY BEDDING<br />

LINE IN YOUR STORE WILL:<br />

• Increase sales<br />

• Finalize more deals<br />

• Increase foot traffic<br />

• Increase customer base<br />

• Get more happy customers<br />

FULL LINE OF COMFORTERS<br />

MATTRESS<br />

PROTECTOR<br />

You wouldn't sell a car<br />

without insurance. Don't sell<br />

a mattress without a<br />

mattress protector<br />

Want More Info? Circle #21 on page 11 • www.Vendor411.com<br />

Call for your FREE Clara Clark catalog today!<br />

845.738.4832 845.533.4590<br />

www.claraclark.com<br />

cs@sanderscollection.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 13


RETAILING NEWS<br />

Can Employees Be Mandated To Work Overtime?<br />

THERE has always been a great deal of confusion over this question and rules concerning<br />

employee work time and pay. Many employees believe that they are entitled to breaks during a<br />

workday and a maximum number of hours they are obligated to work. The Fair Labor Standards<br />

Act regulates equal pay, child labor, the minimum wage and overtime but does not address<br />

many issues that there is a lot of confusion on.<br />

THE fact is that employees under age 16 or covered under collective bargaining agreements<br />

or suffer from a disability, the general rule is that employers can require an employee to work<br />

more than forty hours a week. There is no ruling against that in the FLSA therefore employers are<br />

free to set the work hours of all employees. Employers can require employees to work additional<br />

hours and overtime and if an employee refuses to comply, the employer has the legal right to<br />

terminate that employee.<br />

Employers may not discriminate against any one employee or those with disabilities within a<br />

protected class to work additional overtime hours.<br />

IF the number of hours or employees schedule is changed for any significant period of time<br />

the employer must provide notice to the employee with a 7-day written notice. Employers<br />

should also clearly state this policy in their hiring manuals. Although the FLSA doesn’t affect<br />

an employer’s ability to require an employee to work additional hours or overtime, there may<br />

still be state specific laws that change the outcome. Like in California when an employee is<br />

required to receive overtime pay for working more than eight hours a day, or in Florida where<br />

employers are not required to provide overtime pay.<br />

BECAUSE of the potential for violation of the FLSA and the legal claims, it is advised that all<br />

employers consult with legal counsel on these matters to ensure compliance with all laws and<br />

regulations which can vary by state. This article is presented only as generic information.<br />

Kmart Under Fire For Using Facial Recognition<br />

I have seen the future, and it is not so great! There’s been a lot of talk and concern about<br />

AI and facial recognition systems which seem to be quite unpopular in countries like the United<br />

States. While facial recognition is not used here in the USA, apparently in Australia Kmart and<br />

anther retailer Bunnings are being investigated by the government there for implementing<br />

facial recognition technology in their stores.<br />

SEPARATELY, the British grocery chain Southern Co-op is also drawing heat for its use of this<br />

technology as well.<br />

DEFENDING its use of facial recognition technology, Bunnings Managing Director said that<br />

it bans unruly and violent customers but that ban is ineffective and hard to enforce. Facial<br />

recognition gives us a chance to identify when a banned person enters a store so our team can<br />

handle the situation before it escalates.<br />

WHILE these retailers argue the merits of the facial recognition system it is widely held that<br />

the general population and not in favor of its implementation and the respective governments<br />

appear opposed as well. The final decisions will be a major ruling in how and when this<br />

technology will be implemented.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


OHIO<br />

KNIFE<br />

wholesale distributor<br />

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822<br />

Visit Our Website:<br />

www.OhioKnifeSales.com<br />

Apply for Dealership Online<br />

PHONE: 419.549.8200<br />

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE<br />

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!<br />

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!<br />

OKC - M9 Bayonet & Scabbard - Black<br />

$<br />

117.36<br />

Bubba Blade-BB1-7F 7 Inch-Tapered Flex<br />

$<br />

38.12<br />

Smith & Wesson BSPECLS - Large Special Ops<br />

Liner Lock M.A.G.I.C. Assist... $ 18.99<br />

Stainless Steel Pliers<br />

8.5 inch... $ 39.87<br />

Smith & Wesson 3 Pack 8 inch<br />

Throwing Knives... $ 13.19<br />

OKC-705 5-Pc. Cutlery Set $ 39.59<br />

OKC-Spec Plus Alpha Survival<br />

$<br />

18.99<br />

Bubba Multi-Flex<br />

Interchangeable Blade<br />

$<br />

72.46<br />

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun<br />

$<br />

24.89 ColdSteel<br />

Drop Forged Hunter... $ 34.56<br />

Schrade Old Timer Splinter Carvin<br />

Knife Traditional Pocket Knife<br />

$<br />

16.39<br />

Benjamin 392S .22-Caliber Bolt Action<br />

Variable Pump Air Rifle, Black... $ 189.99<br />

ColdSteel<br />

Cheap Shot<br />

125 Grain 10 Pack<br />

$<br />

6.65<br />

Schrade Little Ricky Full Tang Drop Point<br />

Re-Curve Fixed Blade Knife... $ 32.99<br />

Smith & Wesson 3 Piece Camping<br />

Set with Sheath... $ 21.99<br />

SOG-SOGFARI - 13” MACHETE... $ 21.84<br />

Sig Sauer 1911<br />

”We The People”<br />

Air Pistol - CO2 Powered<br />

$<br />

66.98<br />

Kershaw 1660OR - Leek- Orange<br />

$<br />

47.37<br />

Generational USA Sharpfinger 152OTG<br />

$<br />

56.24<br />

SOG-TACTICAL<br />

TOMAHAWK<br />

$<br />

34.75<br />

SOG<br />

FASTHAWK<br />

$<br />

35.49<br />

Kershaw Launch 9... $ 80.21<br />

Kershaw 1987 - RJ Tactical 3.0<br />

$<br />

22.56<br />

SOG-KEYTRON - SATIN, STRAIGHT<br />

$<br />

16.54<br />

Gamo Swarm Magnum G2 .177cal IGT<br />

Gas Piston Powered Pellet Air Rifle... $ 244.43<br />

CALL FOR SPECIAL PRICING DEALS!<br />

WE are a full line distributor for all the many brands we carry. We also have a full<br />

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.<br />

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS<br />

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 15


Page 16 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 17


Why pay full wholesale? Get name brand and extreme<br />

value merchandise at far below wholesale prices.<br />

Safely source product in-person at our November Market.<br />

Register for Our November Market:<br />

• Thursday, November 3rd, Buyer’s Preview Wednesday, November 2nd<br />

• Name brands & extreme value merchandise<br />

• America’s largest permanent collection of specialists<br />

• Practically the entire closeout industry under one roof<br />

REGISTER AT<br />

www.tmcexpo.com<br />

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2022</strong><br />

1-626-338-4477<br />

Fax: 1-626-338-4476<br />

www.BestexCompany.com<br />

E-mail: sales@BestexCompany.com<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

Best Accuracy in Air Stun Gun<br />

Best Price in Air Stun Gun<br />

Best Delivery Time<br />

We cannot ship to areas where this product is not legal.<br />

(Please check the laws for your area)<br />

US Patent Pending No. 9435619<br />

Page 18 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 19


SHIPPING ORDERS WITHIN 24-48 HOURS<br />

No Minimum Order<br />

North Huntingdon, PA 15642<br />

APPAREL • NOVELTY ITEMS • COLLECTIBLES<br />

SHIPPING ORDERS WITHIN 24-48 HOURS<br />

SHIPPING ORDERS WITHIN 24-48 HOURS<br />

Want More Info? Circle #03 on page 11 • www.Vendor411.com<br />

For Wholesale Pricing please visit our website or call us!<br />

PattersCollectibles.com For Wholesale Pricing please visit • our (412) website 916-2456<br />

or call us!<br />

PattersCollectibles.com • (412) 916-2456<br />

RINGS • BRACELETS • EARRINGS • PENDANTS • NECKLACES<br />

Jewelry Liquidators<br />

Yellow Real Gold<br />

Modern Wedding<br />

Band Mens Ring<br />

$ 184.99<br />

Two-Tone Brilliant Studded Heart<br />

Ladies I Love You Talking Necklace<br />

$ 249.99<br />

Page 20<br />

Mens Round Cut CZ<br />

Ring with Pave Set<br />

Accent on Sides<br />

$ 204.99<br />

Pretty Round CZ Heart<br />

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Page 24 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 29


Continued from last issue ...<br />

SELL ANGLES, NOT CREDENTIALS<br />

Everyone who writes a magazine article or<br />

book was not born with a silver pen in hand.<br />

Don’t let the fact that you sweat over having to<br />

write a 2-paragraph letter keep you from tackling<br />

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The ability to write is about 4th on the list of<br />

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spot a salable angle, professionalism, and unwavering<br />

persistence are more important than<br />

writing talent.<br />

Finding a topic that is timely, noteworthy, and<br />

not overdone is the most crucial element of scoring<br />

a byline. But just touting a topic for discussion<br />

is not enough. Add an intriguing spin on a<br />

certain aspect of that topic to prove to the editor<br />

or publisher that you have something to say (that<br />

boldly goes where no writer has gone before).<br />

This is the elusive angle on an idea that good<br />

writers spend their lives stalking. While editors<br />

say there are no good ideas left – they’ve covered<br />

them all – they bend over backwards to<br />

find new angles on old ideas that their competitors<br />

have yet to spot. And if you’re the one who<br />

can feed them that angle – regardless of your<br />

ability to write – you will earn the ear of the editor<br />

and either a byline or an attribution in the<br />

publication.<br />

To find an angle, take your topic and look at it<br />

from every possible perspective. Break down<br />

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Ghost Writers In Disguise<br />

Ghostwriters in Disguise<br />

Page 30 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

the idea into as many different pieces as you<br />

can. Then ask yourself what you know about<br />

each piece that may be different from what others<br />

know or have heard.<br />

Here’s a list of bland ideas that will make an<br />

editor of a targeted publication yawn as he or<br />

she tosses the article proposal into the wastebasket,<br />

and a corresponding list of tantalizing<br />

angles that shout “new and intriguing.” The<br />

business trying to market the idea is also listed<br />

so that you get a sense of who’s selling what<br />

ideas and why.<br />

Business: Canned tuna company<br />

Target: National health magazine<br />

Self-serving Idea: Our tuna is high in Omega 3,<br />

which has been touted as a health benefit<br />

Angle Sold: How the canning process affects<br />

the Omega 3 in canned tuna<br />

Business: Women’s directory<br />

Target: Local business magazine<br />

Self-serving Idea: We’re holding a symposium<br />

filled with interesting workshops. One is on<br />

stress management.<br />

Angle Sold: How top executives are using meditation<br />

to combat stress<br />

Business: Plastic surgeon<br />

Target: National Women’s Magazine<br />

Self-serving Idea: I use tissue expansion to help<br />

overcome the negatives of skin grafts.<br />

Angle Sold: Plastic surgeon repairs the face of a<br />

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continued...


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 31


Business: Human resource training group<br />

Target: In-flight Magazine<br />

Self-serving Idea: We teach 2-way communication<br />

in our seminars<br />

Angle Sold: Overcoming 12 communication<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

Page 32 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

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Often it’s the title that sells a magazine article<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 33


Take a look at this list of<br />

great magazine titles and<br />

see if they don’t make<br />

you want to read on.<br />

• Don’t Be a One-Man Band<br />

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• Little Grown-ups: Why Some Kids Are Too<br />

Mature for Their Own Good (Working Mother)<br />

• Calling in the Caterer: Leaving the Party<br />

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• Terms of Engagement:<br />

The Fun & Formalities (Bridal Guide)<br />

• Upstaging Time (Lear’s)<br />

• So Who Wants to Play Fair? (Venture)<br />

• How to Sell Your Ideas<br />

(and Silence Your Critics) (Working Woman)<br />

forumworkshop<br />

FORUM WORKSHOP<br />

• Check Mates: Joint Accounts or<br />

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• Secrets of Winning on Wall Street<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 35


Editors want ideas submitted in the form of a<br />

one-page letter called a query. They don’t want<br />

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your time by writing the entire article before<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

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Read the following<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 37


FORUM WORKSHOP<br />

forumworkshop<br />

(To USAir) – Nearly every American boy<br />

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(To Modern Maturity) –<br />

When your sleepy-eyed<br />

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OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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forumworkshop<br />

FORUM WORKSHOP<br />

(To American Way) – Jim stormed out of the department<br />

meeting disgusted with the resistance<br />

to his ideas for boosting sales in a sagging account.<br />

“What’s the use of coming up with innovative<br />

ideas around here?” he scowled. If you<br />

were Jim’s boss how would you respond? a)<br />

“Don’t worry, you’ll come up with another<br />

good campaign.” b) “I understand, I have trouble<br />

getting new ideas across myself.” c) “Sounds<br />

like you’re discouraged about trying to change<br />

things.” d) “Can’t you rethink key aspects of the<br />

campaign and present it again next week?”<br />

Once you’ve introduced your topic with intrigue,<br />

tell the editor the proposed title of your<br />

article or book; then summarize the main points<br />

that you’ll cover. If you plan to quote other experts<br />

in the field, share a name or two from your<br />

source file with the editor. Then let the editor<br />

know why his or her readers will be interested<br />

in this topic and why it’s timely. Finally, end the<br />

query by giving a small sampling of your background<br />

in the field. If you’ve had other articles<br />

with your byline published, paper clip two or<br />

three examples to the proposal, attach<br />

a self-addressed, stamped envelope<br />

for a reply, and tuck it all into a<br />

9x12” envelope to drop in the mail.<br />

Although the process is time-consuming and<br />

seems archaic, most editors request that you do<br />

not send the same query letter to a number of<br />

magazines simultaneously. They want the first<br />

right to see an idea and to not have to worry<br />

that if they invest the time to evaluate your<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

While the natural business inclination<br />

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number of requests and to sell<br />

to the highest bidder, turning<br />

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you have gotten a better<br />

deal from another publication<br />

is the fastest way to destroy a<br />

relationship with a magazine.<br />

Unless your idea is extremely timely, wait 4 to<br />

6 weeks to follow up with the editor to whom<br />

you’ve sent your query, either by a phone call<br />

or by sending a note with a copy of the origin<br />

al query. If the first editor isn’t interested, send<br />

a newly printed copy of your query to another<br />

magazine. Don’t let one rejection slip discourage<br />

you. If the editor has taken the time to say<br />

why the idea won’t work, evaluate the opinion<br />

Page 42 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

to determine if you need to do more work on<br />

the query. If you don’t see the need to revise the<br />

query, mail it out again. Coauthor Diane once<br />

had a query on a timely topic rejected by 6<br />

major women’s magazines, but the 7th was a<br />

charm. The article sold on its 7th try to McCall’s<br />

for a fee of $3,000.<br />

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and asked if they would be interested in a psychology<br />

column. Likewise, he called a prominent<br />

agent and expressed his interest in writing<br />

a book on child rearing.<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

“To my utter shock, both said ‘yes,” says Rincover.<br />

“My columns – which to that point had<br />

never been written – began selling for $200 a<br />

month and my book, which took a year to<br />

write, sold to Random House<br />

Canada and later in the USA<br />

to Simon and Schuster Pocket<br />

Books Division.”<br />

Later to expand his income, Rincover once<br />

again picked up the phone and called newspapers<br />

around the country to try to syndicate his<br />

column. “I sent samples, followed up with calls<br />

and more calls until they gave me a definite yes<br />

or no. Some took it, some didn’t, but many<br />

major newspapers said yes. In fact, one editor<br />

said he wasn’t interested in the column on psychology<br />

but asked if I knew someone who<br />

could write one on parenting. I said, ‘Yes, me.’<br />

Page 44 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

I went back to the other papers that turned<br />

down the first column and offered the 2nd, and<br />

many bought it. I was now reaching millions of<br />

people, getting paid thousands of dollars, and<br />

just writing 2 columns.”<br />

Identifying Your Magazine Market<br />

Knowing who to send your magazine queries<br />

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easy to spot Inc. or Forbes on the rack, but hundreds<br />

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of magazines and of publishing<br />

houses), don’t overlook trade journals.<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 45


FORUM WORKSHOP<br />

forumworkshop<br />

These specialty magazines are written for very<br />

specific audiences, and there is a trade journal<br />

for virtually every vocation and avocation.<br />

You’ll target your public better through trade<br />

journals, since primarily human resource personnel<br />

read Human Resource Executive; only firefighters<br />

and paramedics spend time poring<br />

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managers who digest the pages of<br />

Building Design & Construction with their morning<br />

coffee.<br />

Although trade<br />

journal editors<br />

traditionally have<br />

WHAT IT TAKES TO SELL A BOOK<br />

smaller staffs than<br />

large consumer<br />

Authoring a book is the ultimate way to prove<br />

magazines, they<br />

that you have a lot to say on a subject.<br />

receive fewer un-<br />

continued...<br />

TACTICAL SUPPLY CLOSEOUTS<br />

solicited ideas from writers and are more likely<br />

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sense your expertise and be willing to edit your<br />

work or assign a ghost writer to assist you.<br />

You’ll find a good sampling of the names and<br />

addresses of trade journals in Writer’s Market,<br />

but more exhaustive listings are included in<br />

Standard Rate and Data, Bacon’s Publicity Checker,<br />

Ulrich’s International Periodical Directory, Seriel’s<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 47


FORUM WORKSHOP<br />

forumworkshop<br />

If your book is published, it immediately serves<br />

as a third-party endorsement for your credibility,<br />

since the publisher was obviously impressed<br />

enough by your expertise to sign you.<br />

Once again, a proposal is your sales call to a<br />

publisher. You can read entire books on the subject.<br />

(One that we recommend is How to Write a<br />

Book Proposal by Michael Larsen, Writer’s Digest<br />

Books, 1985.) Here are the basics to determine<br />

if this is an avenue you’ll want to pursue.<br />

Before you put pen to paper, it’s essential to do<br />

a cursory literary search to determine what else<br />

has been written on your subject and if your<br />

book will significantly differ from the competition.<br />

This will let you identify your niche in the<br />

book marketplace, and you’ll use this information<br />

when you write a marketing statement for<br />

the publisher.<br />

Next, be sure that you<br />

have enough to say on<br />

the topic. A common<br />

reason that editors turn<br />

down book ideas is because<br />

they are not pithy<br />

enough to warrant 250<br />

to 350 manuscript pages.<br />

Instead, they are ideas for magazines articles of<br />

2,000 words. To determine of you have enough<br />

to say for a book, try taking your topic and dividing<br />

it into 10 to 15 chapters. Would you be<br />

able to write 15 to 20 manuscript pages worth<br />

of information for each of those chapters? Does<br />

each chapter have its own special theme? Do<br />

you have lists of how-to tips, charts, quizzes,<br />

and worksheets that provide vital information<br />

and occupy manuscript space?<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

If you have enough material to warrant a booklength<br />

work, be tough on your idea and ask<br />

yourself if it is marketable. Try writing a 2-paragraph<br />

description of the book that a publisher<br />

might use for back-of-thebook<br />

sales copy. Is your<br />

book salable? Does it attract<br />

a specific, clearly defined audience?<br />

What’s new about<br />

what you have to say?<br />

Once you are certain that you’ve got a strong<br />

book idea, write a 2-page query letter to a literary<br />

agent. The letter should begin with an interest-grabbing<br />

lead, like any query letter, and<br />

then describe the book, its potential readers,<br />

and the void your book fills when compared to<br />

what’s currently available. Names of agents<br />

and the types of books they represent can be<br />

found in the library in one of several reference<br />

books. Literary Agents of North America and<br />

Literary Marketplace are two good sources;<br />

your librarian may know of others. Read the<br />

descriptions of the agents and find one or more<br />

who represents the type of work you want to<br />

write. You’ll most likely be writing nonfiction,<br />

so don’t send your idea to a fiction-only agent<br />

and don’t send a business book idea to someone<br />

who specializes in science and medicine.<br />

Unlike the magazine proposal, it is appropriate<br />

to send your book query letter to more than one<br />

agent at a time. If several are interested in representing<br />

your book idea, choose the agent who<br />

you feel is most in tune with your book topic,<br />

who has the best track record in selling books<br />

for top dollar, and whose personality clicks<br />

with yours.<br />

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FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 51


FORUM WORKSHOP<br />

forumworkshop<br />

Your agent will ask for yet another<br />

proposal to send to editors at publishing<br />

houses. This proposal runs from 10 to 50<br />

pages and includes the following:<br />

• Book Overview – summarizes your idea and<br />

how the book will be written. Will it include<br />

real-life anecdotes, quotes from experts in the<br />

field, worksheets, graphs, or illustrations?<br />

• Marketing Statement – describes the audience<br />

for the book and the timeliness of the idea<br />

and lists 4 to 6 other books that yours will compete<br />

with. Don’t say that no other book has<br />

been written on the subject quite like yours. Instead<br />

find the books that are closest to yours<br />

and write a paragraph about those books and<br />

how yours differs or how it clarifies or improves<br />

what has previously been written on the<br />

subject.<br />

• Table of contents<br />

• Chapter Summaries – outlines, in 1 or 2 paragraphs,<br />

what you will say in each chapter.<br />

• Two Sample Chapters – Gives a sample of<br />

your information and writing style. It’s best to<br />

pick 2 chapters other than the first and the second.<br />

Choose the most significant and important<br />

chapters to write as samples to let your expertise<br />

shine through.<br />

• Author Bio – describes your background as it<br />

pertains to the subject and lists any previous<br />

writing credits.<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 53


forumworkshop<br />

FORUM WORKSHOP<br />

Once your agent has had<br />

you make any changes<br />

in the proposal, he or she<br />

will send it off with a<br />

cover letter to a number<br />

of potential publishing<br />

houses. Responses from<br />

publishers can take anywhere<br />

from a few weeks<br />

if your topic sizzles to<br />

several months if it requires<br />

more convincing.<br />

A publisher will offer an advance for the book<br />

that can range anywhere from a few thousand<br />

dollars to many thousand dollars and a percentage<br />

of royalties, that ranges from about 8 to<br />

12%. Publishing is not the road to getting rich<br />

quick. In fact, to understand the harsh realities<br />

of the field, read The Awful Truth About Publishing<br />

by John Boswell (Warner Books, New York,<br />

1986.) But even if your book is a loss leader, the<br />

potential it holds to establish you as an authority<br />

and to help you win speaking engagements<br />

and new business is remarkable. And there are<br />

few business joys that match being asked to<br />

sign a book that bears your byline as the expert<br />

in the field.<br />

Self-Publishing Puts You in Charge<br />

If you don’t have the time to interest a publisher<br />

in your book or to wait for the publishing<br />

house to edit, design, and print it, you may<br />

want to consider self-publishing. Getting your<br />

work typeset – or having it converted from<br />

your word-processing disk into desktop publishing<br />

form – and printed can often be quicker<br />

when you take control.<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 55


forumworkshop<br />

FORUM WORKSHOP<br />

You don’t have to worry about an editor reworking<br />

your material or a designer you’ve<br />

never met creating a cover design that reminds<br />

you more of a Most-Wanted poster than a book<br />

jacket. And since you should be hiring professional<br />

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printers – you don’t lose in getting input from<br />

the published field.<br />

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book, in self-publishing you foot the bill for editing,<br />

typesetting, printing, and marketing.<br />

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which have earned questionable<br />

reputations for<br />

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large sums of money to<br />

print their books.<br />

Page 56 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Marion K. Woodall, a speech coach, realized<br />

that she needed a book that capsulized 25 years<br />

of material she had developed while teaching<br />

business communications on the college level.<br />

She came up with the title, Thinking on Your<br />

Feet, and created a separate publishing company<br />

to produce the book.<br />

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for publishing her own books,<br />

what she calls independent publishing.<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 57


FORUM WORKSHOP<br />

forumworkshop<br />

“I give my books away every chance I can as a<br />

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Woodall can get a book out in the time it takes<br />

a publisher to make a decision whether or not<br />

to buy your idea. She produced her book, How<br />

To Talk So Men Will Listen, in just over 5 months.<br />

Page 58 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

“The publishing itself is a manufacturing<br />

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To reduce time marketing<br />

her books, Woodall<br />

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such as Toastmasters<br />

International,<br />

and small presses that<br />

publish books in her<br />

field of expertise to include<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 59


FORUM WORKSHOP<br />

forumworkshop<br />

EARNING NEWSPAPER BYLINES<br />

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in the newspaper is to send a news release,<br />

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which larger ones may use as fodder for an article<br />

that quotes you and several other sources.<br />

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The opinion-editorial page of your newspaper<br />

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While unloading biases<br />

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your potential customers are going to judge<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 61


FORUM WORKSHOP<br />

forumworkshop<br />

The president of a major league baseball team<br />

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Area residents believed that the team was not<br />

run in a business-like manner and that it cared<br />

little for the community. One of the most intriguing<br />

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the team, but they<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 63


FORUM WORKSHOP<br />

forumworkshop<br />

Copies of the opinion piece were then circulated<br />

with a note to important audiences of the<br />

team, including government leaders who controlled<br />

the stadium, season ticket holders, employees,<br />

vendors, and members of the media.<br />

In addition to occasionally responding to a<br />

piece on the opinion-editorial page, consider<br />

writing on an original topic. The nice part<br />

about opinion pieces is that they are just that –<br />

opinions. You don’t have to spend weeks doing<br />

research or finding anecdotes to fill the pages<br />

of a magazine. But you do need to have something<br />

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passion about your point<br />

of view. Statistics that can<br />

pin down points will add<br />

muscle to your message.<br />

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society’s work to<br />

help the homeless, for example,<br />

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society drafted a<br />

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of those who suffered from mental illness,<br />

and dollars being spent by the city to care<br />

for them. He outlined what members of the society<br />

were doing to help and how the entire city<br />

could respond to impact the problem. The letter<br />

helped to position the society on a topic important<br />

to its constituents. And rather than assuming<br />

that those who needed to know the<br />

society’s position read the paper that morning,<br />

the president sent copies of the editorial with<br />

brief, personally written cover notes to key<br />

players in the psychiatric field.<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 65


FORUM WORKSHOP<br />

forumworkshop<br />

Daily newspapers traditionally only include<br />

nonstaff or nonjournalist bylines in the opinion-editorial<br />

section, but some community<br />

newspapers, business publications, and daily<br />

advertising supplements print bylined articles<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 67


forumworkshop<br />

FORUM WORKSHOP<br />

While on the phone selling that idea, the editor<br />

liked what she heard about the company and<br />

assigned a 2nd article on how to choose a doctor.<br />

The articles positioned the company as a<br />

leader in the field and included a brief bio on<br />

each author. The $900 cost for ghostwriting 2<br />

articles generated 2 bylined pieces that the<br />

client has used to mail to prospective clients as<br />

well as to serve as clippings to show trade journal<br />

editors that they have a publishing track<br />

record.<br />

Blanketing the Market With White Papers<br />

Writing a white paper or an overview<br />

on a subject allows you to self-publish<br />

an article or report that can be mailed<br />

to key prospects or referrals in your<br />

field to establish your credibility and<br />

authority on a topic. They can also<br />

Page 68 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

preempt yet-to-be published articles in newspapers,<br />

magazines, or trade journals to record<br />

that you were the first to evaluate a problem in<br />

a certain way or to identify key solutions. Remember,<br />

however, that your white paper<br />

should not be simply a copy of a manuscript<br />

you have sent to a publication. Having potential<br />

readers see your article prior to publication<br />

does neither you nor the magazine any favors.<br />

But it can be a report on the same topic with<br />

some of the same statistics.<br />

In some cases, you may simply send the paper<br />

as an “FYI” to your target audience. This is a<br />

way of keeping in touch and offering valuable<br />

information on a topic. In other instances, white<br />

papers are offered as incentives to your public<br />

to take action, whether it be to fill out a survey or<br />

to mail back a reply card in a direct mail order.<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 69


FORUM WORKSHOP<br />

forumworkshop<br />

A human resource consultant offered a white<br />

paper on gainsharing to company CEOs and<br />

human resource directors, who took the time to<br />

fill out and mail back a questionnaire surveying<br />

what companies were looking<br />

for in contract human<br />

resource services. The offer,<br />

coupled with the chance to<br />

win a signed and numbered<br />

lithograph, yielded a better<br />

than 10% response rate.<br />

As part of a direct mail campaign to bolster its<br />

speakers’ bureau, one employee assistance<br />

company offered 2 white papers – one on drug<br />

abuse in the workplace and the other on avoiding<br />

burnout – to anyone who mailed back a<br />

business reply card requesting more detail on<br />

its speakers.<br />

MERCHANDISING YOUR WRITING<br />

The primary way to get the most mileage from<br />

a published article is to send it with cover letters<br />

to potential prospects or to use it in new<br />

business presentation packets. Articles can also<br />

be mailed to current clients to offer useful information<br />

on a topic of interest and to establish<br />

your credibility.<br />

Bylined articles or chapters from a book you’ve<br />

written can also be used as handouts for<br />

speeches or for college or extension courses<br />

that you teach. Once the seminar attendee gets<br />

back to his or her office and reviews materials<br />

or shares it with the boss, wouldn’t you prefer<br />

that key decision makers refer to your article on<br />

the topic rather than one by some unknown author<br />

who may be your competitor?<br />

continued...<br />

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Page 70<br />

OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 71


FORUM WORKSHOP<br />

forumworkshop<br />

Best of all, the more you write on a topic, the<br />

more you increase your chances of writing for<br />

more and more prestigious publications. Bylines<br />

beget bylines. Editors of major magazines<br />

and publishing houses are more likely to take a<br />

chance on having you write for them if you<br />

have tested your talents<br />

first in local newspapers<br />

or trade journals.<br />

Call attention to your publishing credentials in<br />

your bio your company’s flyers and brochures.<br />

An attorney, who was one of the first in the<br />

country to conduct living trust seminars, marketed<br />

a new breed of seminars by touting the<br />

fact that articles quoting him had appeared in<br />

such prestigious publications as Money, the<br />

Wall Street Journal, US News & World Report and<br />

Newsweek.<br />

There’s No Trick to Finding Ghost Writers<br />

If writing for you is, as a late New York Times<br />

sportswriter put it, “easy ... you just sit down<br />

at a typewriter and open a vein,” then the<br />

tourniquet for you may be a ghost writer or collaborator.<br />

There is a plethora of professional writers who<br />

are eager to find good ghost-writing assignments.<br />

Finding them just takes understanding<br />

of how such writers get their work. A good<br />

place to start is with a professional writers’ association<br />

in your community. The library, bookstores,<br />

university English or journalism<br />

departments, or your local paper may know of<br />

the writers’ organizations in your town. If not,<br />

chances are a local public relations, marketing,<br />

or advertising agency may know.<br />

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RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 73


FORUM WORKSHOP<br />

forumworkshop<br />

A number of professional societies include job<br />

information hot lines or job referral services<br />

that can match you with a writer who has special<br />

expertise or understanding in your field.<br />

Independent Writers of Southern California, for<br />

example, has chapters in Los Angeles and San<br />

Diego, both of which can give interested parties<br />

the names and telephone numbers of scores of<br />

good writers. Other independent writers’ organizations<br />

exist throughout the country. Public<br />

relations or other communications<br />

professionals organizations,<br />

such as PRSA (Public Relations<br />

Society of America) or IABC (International<br />

Association of Business<br />

Communicators) also often<br />

offer job lines that can carry<br />

your need for a ghost writer.<br />

Nationally, the American Society of Journalists<br />

and Authors based in New York City features<br />

Dial-a-Writer, a service that provides you with<br />

the names and telephone numbers of writers<br />

qualified to handle your project. You pay nothing<br />

for the service; the writer pays a percentage<br />

of the fee he or she earns.<br />

Literary agents are another good source for<br />

writers. Some agencies may give you the name<br />

of several writers who can help you polish your<br />

prose into a marketable work that the agent<br />

would then try to sell. Journalism departments<br />

at colleges and universities may employ professors<br />

who write for consumer magazines and<br />

books, or a professor may refer you to a prize<br />

student.<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 75


FORUM WORKSHOP<br />

forumworkshop<br />

The difference between a ghost writer and collaborator<br />

is how visible the writer is on the<br />

book jacket. Typically, a ghost writer is one<br />

whose name doesn’t appear on the front of the<br />

book but is included in an acknowledgment in<br />

the first few pages of the book. A collaborator is<br />

one who is recognized under the title as a coauthor<br />

either with a byline that reads “By (Your<br />

Name) and (Collaborator’s Name)“ or “By<br />

(Your Name) with (Collaborator’s Name).“<br />

No matter the prominence of the byline, writers<br />

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good, hungry writer who is trying to break into<br />

magazines or book publishing who is willing<br />

to work on the come. That person may settle for<br />

a percentage of the fee once the work is sold.<br />

But, typically, you’ll get to work that way only<br />

once with that author.<br />

Any writer who earns his<br />

or her living writing soon<br />

discovers that while he or<br />

she is writing for nothing,<br />

you, the expert, are earning<br />

a living in your field.<br />

You have an income and<br />

a book. The writer has<br />

only a byline. Recognizing<br />

that writing is a profession<br />

only if he or she can earn a living, a<br />

good writer will charge an hourly or project fee<br />

to ghostwrite or collaborate. Fees vary, but an<br />

average hourly ranges between $35 and $75.<br />

Magazine articles may be written for as little as<br />

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continued...<br />

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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 77


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Page 78 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 79


The Complete Guide to Making Money at Auctions!<br />

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Page 80 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 81


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 83


BUY ALL YOUR<br />

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Page 84 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 85


The <strong>Retailers</strong><br />

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Page 86 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 87


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Page 88<br />

Page 88 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


Trade<br />

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Page 89 89<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 89


USA Closeout Directory<br />

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Page 90<br />

Page 90 OCTOBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Business Directories


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Jewelry Wholesalers<br />

& Manufacturers<br />

This exquisite directory will bring the<br />

world’s finest jewelers directly to you! Featuring<br />

fine jewelry of all types including:<br />

• Beads • Diamonds • Gemstones • Gold<br />

• Silver • Much More! The suppliers list<br />

their names, addresses, websites and specialties.<br />

All feature high-end quality jewelry that is<br />

sold wholesale for resale. You would have to travel the world over to<br />

view the thousands of suppliers listed in this brand new directory. If<br />

you are in the jewelry business and looking for new, high quality suppliers,<br />

you must order this directory!<br />

Order No. FJ $29.95<br />

Business Directories<br />

Hobby & Craft<br />

Suppliers Guide<br />

The crafts industry is one of the hottest-growing<br />

segments in the marketplace<br />

today. Scrap-booking, painting,<br />

needle-crafts and sewing are hobbies<br />

that are sweeping the nation. We have<br />

compiled the ultimate directory of<br />

wholesale suppliers furnishing materials<br />

for this huge industry.<br />

• Art Materials • Baskets • Beads/<br />

Trim • Ceramics • Dolls • Fabrics •<br />

Floral • Holiday • Paint • More!<br />

Order No. AC $29.95<br />

Holiday Merchandise<br />

Wholesalers<br />

& Manufacturers<br />

Introducing our newest directory that puts<br />

the country’s largest suppliers of holiday<br />

merchandise at your fingertips. Seasonal<br />

merchandise is a mainstay of the industry,<br />

but up until now it was hard to locate the<br />

thousands of suppliers scattered across the country. We have ended<br />

your searching with one directory which includes all types of wholesale<br />

merchandise: • Bows • Candles • Cards • Costumes • More<br />

Order No. HM $29.95<br />

www.bizbooks.org<br />

Page 91<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 91


Wholesale Gift Guide<br />

A Great resource to locate higher end<br />

decorative merchandise. This gigantic<br />

400 page guide is the definitive resource<br />

guide to finding suppliers for gift products.<br />

Listed by category, over 4,000<br />

leading wholesalers and manufacturers<br />

servicing the gift industry are included.<br />

• Accessories<br />

• Collectibles<br />

• Floral<br />

• Gifts<br />

• Home/House<br />

You’ll refer to this on a daily basis to<br />

find new suppliers for products.<br />

Order No. GG Gift Guide $39.95<br />

Annual Guide to the<br />

Licensing World<br />

Here is an incredible Directory that<br />

guides you through the world of Licensed<br />

prod-uct merchandising. Need to know<br />

who owns a license? Who to contact to<br />

distrib-ute a licensed product? This book<br />

has all the answers and covers the entire<br />

world! Licensors: Listing of companies<br />

that are the agents and license holders.<br />

These are the sources that you would<br />

apply to if you wish to obtain a license to<br />

manufacture<br />

merchandise. Licensees listed here you will find the companies who<br />

distribute licensed merchandise. Full listings include categories of<br />

merchandise each company handles. Contact these companies to buy<br />

the licensed merchandise that they have manufactured. The licensed<br />

merchandising industry moves billions of dollars of products every<br />

year and is one of the fastest growing segments of retailing.<br />

Order No. 321 $249.00<br />

USA Mail Order Catalogs<br />

New for this year is a compilation of BOTH<br />

consumer mail order catalogs in addition to<br />

business-to-business catalogs in one huge<br />

volume! Part one of this incredible collection<br />

of mail order catalogs provides the<br />

most comprehensive look at the consumer<br />

catalog in the industry available anywhere.<br />

Over 7,000 consumer catalog companies<br />

are listed under 44 various product chapters<br />

from Animals to Toys and Games.<br />

Catalog size, number of catalogs mailed,<br />

sales volume and key executive names are provided for ease in marketing<br />

your products to these catalogs.<br />

The second part of this directory provides details on suppliers<br />

of everything from computers to laboratory supplies; office products<br />

to office design; marketing resources to safety equipment. Just about<br />

every kind of product or service that a business needs to operate is<br />

covered.<br />

Order No. 159237-156-6 1,900 pages $450.00<br />

BUCKS FOR BLING<br />

Sourcing For Jewelry<br />

Makers Directory<br />

Up-to-date and easy-to-use directory<br />

solving your jewelry materials sourcing,<br />

production and contracting needs.<br />

If you are considering your own line<br />

of jewelry items this is a must-have<br />

in locating materials and factories to<br />

produce it.<br />

Accessories<br />

Sourcing Directory<br />

The comprehensive directory provides<br />

you with direct sources for the designing<br />

and manufacturing of bags, belts,<br />

hats, shoes, gloves. You will find the top<br />

companies to help you produce your merchandise<br />

directly at their factories.<br />

Order No. 121 $150.00<br />

Order No. 122 $100.00<br />

1-800-635-7654 Page 92<br />

Business Directories


APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

This up-to-date directory solves your<br />

production sourcing and contracting<br />

needs in the Americas. The sourcebook<br />

includes: sewing, cut-n-sew, and finishing<br />

contractors and apparel production<br />

services from within the U.S., Canada<br />

and South and Central America. All<br />

factories are sorted by clothing classification<br />

and by U.S. state or by country.<br />

This directory will help you put your<br />

own designs into production.<br />

Order No. 0971486743 $125.00<br />

A complete and updated guide listing<br />

over 2,600 nationwide suppliers of all<br />

types of domestic and imported fabrics,<br />

trims and notions, plus forecast<br />

services, swatch design studios and<br />

more for the apparel and design industries.<br />

Listings include sales manager’s<br />

name, price points, minimums,<br />

etc. Fabric and trim manufacturers,<br />

converters, jobbers and reps are<br />

listed. This sourcebook provides you<br />

with MATERIALS and sources to<br />

make your own goods.<br />

Order No. 0971486735 $135.00<br />

Apparel Contractors (USA Edition)<br />

1-800-635-7654 Page 93<br />

Directory of Brand Name Apparel<br />

Manufacturers<br />

Updated and easy-to-use directory<br />

listing brand-name label manufacturers<br />

and importers in the women’s,<br />

men’s, children’s and accessory markets.<br />

Developed and targeted for store<br />

and catalog buyers to shop the apparel<br />

and accessory markets easily, there are<br />

over 2,800 brand name labels listed,<br />

broken down by types of apparel classifications.<br />

If you are looking for the<br />

SOURCES for brand name goods,<br />

this directory is for you.<br />

Order No. 0971486751 $135.00<br />

RN & WPL Encyclopedia<br />

A comprehensive listing of every Registered<br />

Number and Wool Product Label<br />

ever issued by the Federal Trade Commission<br />

to identify all sorts of goods imported,<br />

manufactured and/ or sold in the U.S. Over<br />

126,500 records including contact information<br />

for more than 31,500 manufacturers,<br />

importers and wholesalers of apparel<br />

and textile goods. Listings include where<br />

available: RN or WPL number, contact<br />

names & titles, street addresses, phone &<br />

fax numbers, website & e-mail addresses,<br />

type of business and product information.<br />

Order No. RN8. Directory $285<br />

Order No. RN8C Directory/CD Combo $475<br />

The Small Design Company's Guide to<br />

Wholesale Fabrics & Trims<br />

Upj-to-date guide created specifically for the smaller design houses and home sewing<br />

businesses. Directory lists fabric and trim companies that will sell to businesses that<br />

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />

fabric suppliers and all their contact information.<br />

Order No. A-106 $65.00<br />

Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 93


FORUM PUBLISHING CO.<br />

383 E. Main St. Centerport, N.Y. 11721<br />

T: 631-754-5000<br />

F: 631-754-0630<br />

E: <strong>Forum</strong>Publishing@aol.com<br />

Credit Card ORDERS: 800/635-7654<br />

FAX ORDERS: 631/754-0630<br />

INQUIRIES: 631/754-5000<br />

Website: www.bizbooks.org<br />

Order by phone<br />

1-800-635-7654<br />

You’ll save time ordering by phone instead<br />

of mail. Speak with our knowledgeable<br />

salespeople who will assist<br />

you in placing your credit card order. If<br />

you have questions about our products,<br />

call Customer Service: (631)754-5000<br />

Mon-Fri 10am-5pm EST.<br />

Your Name and Address<br />

Order by mail<br />

Please complete all information so we<br />

can fill your order promptly. We gladly<br />

accept checks, money orders and<br />

major credit cards. If charging from<br />

your credit card, please SIgn the order<br />

form where indicated and supply<br />

your complete number and expiration<br />

date. Sorry we do not accept C.O.D<br />

or stamps. Checks must clear bank<br />

before orders can be shipped.<br />

Order by Fax<br />

631-754-0630<br />

When charging purchases to your<br />

credit card, it is easy to send us your<br />

completed order form via Fax<br />

Delivery Information<br />

Books and cassette programs will be<br />

shipped within 1-5 working days.<br />

Allow 6-8 weeks for magazine subscriptions<br />

Order Online<br />

www.bizbooks.org<br />

We download orders hourly and<br />

process within 24 hours.<br />

Sales Policy<br />

Books and Cassette programs are<br />

sold as information only and are<br />

guaranteed as represented in this<br />

catalog. All items in this catalog<br />

are sold on a non-refundable basis.<br />

NAME _________________________________________________________________________________________________<br />

ADDRESS_________________________________________________________________________________________________<br />

CITY_______________________________________________________________STATE<br />

ZIP<br />

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________<br />

What Books Would You Like?<br />

PG QTY NUMBER TITLE PRICE<br />

SHIPPING<br />

CHARGES<br />

ALL ORDERS ADD $7.00 1st BOOK<br />

$4.00 EA. ADD’L BOOK<br />

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK<br />

$ 8.00 EACH ADDITIONAL<br />

Orders for SAMPLE COPIES of magazines:<br />

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX<br />

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges<br />

Payment Information Goes Here<br />

CANADIAN SHIPMENTS:<br />

$11.00 1st BOOK • $8.00 EACH ADD’L<br />

OUTSIDE OF USA:<br />

ORDERS CAN BE SHIPPED USING YOUR<br />

FEDEX OR UPS ACCOUNT NUMBER ONLY<br />

SUBTOTAL<br />

NYS SALES TAX<br />

SHIPPING<br />

TOTAL<br />

CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER<br />

ACCOUNT NUMBER<br />

SIGNATURE X ________________________________________________________<br />

EXPIRATION DATE<br />

ALL BOOKS ARE SOLD AS INFORMATION<br />

ONLY ON NON-REFUNDABLE BASIS<br />

1-800-635-7654 Page 3994<br />

Order Form


THE ULTIMATE<br />

WHOLESALE RESOURCE!<br />

Instant<br />

Access to:<br />

• Free Monthly Trade<br />

Magazines<br />

• Articles For Your<br />

Business<br />

• Hot Products<br />

Review<br />

• USA’s Leading<br />

Wholesaler Search<br />

WholesaleSources.com<br />

your search engine for everything wholesale!<br />

RETAILERS FORUM MAGAZINE | OCTOBER <strong>2022</strong> Page 95


OCTOBER <strong>2022</strong><br />

FORUM PUBLISHING COMPANY<br />

383 East Main St., Centerport, NY 11721<br />

NYC’s Best Bling!<br />

CHAINS • PENDANTS • BRACELETS • WATCHES<br />

Famous<br />

Celebrity<br />

Clientele<br />

30 YEARS OF CUSTOMER SATISFACTION • HIGHEST QUALITY • BEST PRICES<br />

www.BlingWholesaler.<br />

.BlingWholesaler.com

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