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Naturally, because Solana is a competing blockchain, it makes sense from the point of view of Solana Labs (the creators<br />
of the Solana blockchain) to capitalize on NFTs as a popular trend to acquire more users and volume. Thus, Metaplex studio<br />
was born with the goal of essentially setting up NFT infrastructure on Solana. Specifically, it was to help “facilitate<br />
self-hosted storefronts for independent artists that were publishing open editions and limited editions of their art [on<br />
Solana],” according to Stephen Hess, CEO of Metaplex.<br />
A slide presented at Breakpoint 2021 by Jordan Prince, known on Twitter as “Redacted_j” who was also a part of the “OG Metaplex crew.”<br />
“The mission for Metaplex in the beginning was to elevate independent artists and creators above traditional gatekeepers<br />
(still very much our DNA but the scope has increased quite a bit...). We were speaking to creators that wanted to
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