2022_PWN_V4_No3_web

contents
FEATURES
COVER STORY
‘It’s Not Your Fault, Kid’: Those
who blame pressure washers
for discolored house paint are
dead wrong.
22
4
PHOTO ESSAY
A Huge Opportunity: The pressure wash industry
was well represented at the recent Huge Convention
in Nashville, TN.
13
DEPARTMENTS
3 Editor’s Letter:
Come Together
PowerClean 2022 is a small development with
big implications for the pressure wash industry.
8 Commentary:
Avoiding Covid Whiplash
The pandemic has abated. Good times are
rolling again. But that doesn’t mean business
owners should feel bullet proof.
12 Industry Dirt
A look around the exterior cleaning
world for news and notes of interest
CONVENTION GUIDE
The full schedule of PWNA events at
PowerClean 2022 in Orlando, FL
Vol. 4, No. 3, Fall 2022
Publisher: Jackson Vahaly
Editor: Drew Ruble
Design: Katy Barrett-Alley
Pressure Wash News is published 4 times per year and is independently owned by Jackson
Vahaly.All inquiries should be directed to: Pressure Wash News, 110 Childs Ln.
Franklin, TN 37067 | jacksonv@pressurewashnews.com
Copyright © 2022 2 Dollar Media / Pressure Wash News. All Rights Reserved.
2 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

EDITOR’S
NOTE
Come
Together
Later this month in Orlando, Florida,
PWNA (Power Washers of North
America) will again co-locate with
CETA (the Cleaning Equipment Trade
Association) to host their now-annual
joint conference – PowerClean 2022.
PWNA will be celebrating its
30th anniversary and CETA its 32nd.
But something even more special and
important is going to happen at the
conference. Also attending PowerCclean
2022 will be other industry friends,
including UAMCC (the United
Association of Mobile Contract
Cleaners) and IWCA (the International
Window Cleaning Association). It’s a
small development with big implications
for the pressure wash industry.
At a time of more oversight and
regulation, pressing industry concerns,
and the continuing flow of undereducated
professionals into the ranks of the
exterior cleaning sphere, unity amongst
the industry’s most significant associations
and organizations is a huge step in
the right direction. No one is expecting
it to solve all the issues. But without
question, this enhanced working relationship
– especially as it relates to
shared educational goals like creating
uniform standards, promoting safety,
and teaching proper cleaning techniques
– is a welcomed turn of events.
The concept of bringing the industry
closer together to move the industry
forward has long been a common
refrain. Bo Josetti, outgoing president of
PWNA, said it was finally time for his
organization “put our money where our
mouth is” and invite other associations
to the PowerCclean event.
“We are currently working with
other organizations educationally and
otherwise to bring the industry together
instead of what used to be everybody
going into their own corners and
thinking we are competitors, when in
fact we are not,” Josetti told PW News.
“This industry needs unity if only based
on the fact that there are so many people
coming into the industry not knowing
how to property clean things.”
There are other good reasons for
greater unity. The industry as a whole
is increasingly drawing attention from a
regulatory standpoint (OSHA, EPA, etc.)
because it has so many operators paying
little or no attention to environmental
guidelines. Additionally, a more unified
industry can better stand up to both
overregulation on behalf of its overall
membership, or, alternately, stand up
to its own membership regarding what
industry standards must be followed.
Heaven knows, creating standards is
what the pressure wash industry needs
more than anything right now. As Josetti
says, “an industry without standards is
not an industry at all.”
Having the various associations
representing pressure washers
together in that fight is imperative
for the future of the industry. A more
unified voice adds needed heft to the
industry in its dealings with governments
and big corporations alike. The
alternative? A fractured environment
where lawmakers and big corporations
mercilessly impacting mom-and-pop
businesses don’t even know who
represents the pressure wash industry.
Take for instance the cover story
in this month’s edition on paint. In a
nutshell, certain paints change color
during the exterior cleaning process
(and have been for years). Too often,
cleaning operators have been left to bear
the brunt of costly repair. This despite
the fact that these same operators have
been using the very cleaning products
recommended by paint manufacturers
and the very cleaning processes deemed
appropriate by the industry. Meanwhile,
no one seems ready to take any real
responsibility for what’s happening.
To get to bottom of such a crucial
issue, the industry and global paint
manufacturers (and their research
and development teams) must work
together on a solution. There’s no
alternative. And, as the article shows,
pressure wash industry representatives
are increasingly working together with
big paint manufacturers to explore this
issue in the hopes that a solution can
be found (outside the courtroom). Big
business won’t hold such talks or negotiations
with just anybody. They want
to talk to a united industry leadership,
which has created standards, teaches
those standards, and can boldly speak
for the industry.
Having UAMCC and IWCA at the
upcoming convention doesn’t necessarily
solve the industry’s leadership
problem. But considering the types of
serious issues facing the industry, it is a
clear step in the right direction.
Drew Ruble
drewruble@gmail.com
Editor | PW News
VOL. 4, NO. 3 | FALL 2022 | PRESSURE WASH NEWS | 3

A Huge Opportunity
The Huge Convention is the premier convention
for the home services industry. From the pressure
washing and window washing industry to maid
services, flooring, landscape lighting, gutter services,
this convention has you covered!
In 2022, the event took place August 23-25 at the
Gaylord Opryland Hotel in Nashville, Tennessee.
The convention focuses on education for business
owners and their key employees. In addition to
inspiring and helpful keynote speakers, the convention
boasts world-class teachers at focused breakout
sessions.
As important is the amazing (and huge!) trade show
featuring more than 130 vendors with products and
services that can help operators and whose advice
and networking opportunities can lead to greater
success for your business.
No matter which home service business attendees
were in, all walked away with ideas to implement that
are priceless to their business.
PW News was in attendance at the 2022 event and
snapped a few photos of some of the companies representing
the pressure wash industry in Music City, USA!
4 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

Shop our Huge Selection of Power Wash Supplies
Top Selling Pressure
Wash Pumps from
Cat Pumps ®
PU4SPX32G1I
X-Jet Adjustable M5 External
Chemical Injector Kits
XJETM5-07K
KR # GPM PSI
XJETM5-07K 2 - 2.5 2000 - 3000
XJETM5-09K 3 - 3.5 2000 - 3000
XJETM5-13K 4 - 4.5 2500 - 4000
Pail System & Parts
for External Injectors
SPECIFICATIONS
• Comes with 5 gallon pail, modified cap,
shaft, elbow, and clamp
• Specifically for use with the X-Jet system
• Prevents spills during use
KR #
XJET-PSA
XJET-PSS
DESCRIPTION
X-Jet Chemical Pail
Shaft for 5 Gallon Chemical Pail System
PU5CP3120CSSG1
KR # GPM PSI RPM SHAFT
PU4SPX32G1I 3.2 3000 3450 1" Gas
PU4DNX27GSI
2.7 3000 3450 3/4" Gas
PU4DNX25GSI
2.5 3000 3450 3/4" Gas
PU5CP3120CSSG1
4.5 3500 3353 -
PU67DX39G1I
3.9 4000 3450 -
PU66DX40G1I 4.0 4000 3400 1/2" Gas
SPECIFICATIONS
• MAX. TEMP: 190°F
• INLET: 1/4" QC Plug
• CHEM PORT: 1/8" MPT x 3/8" Hose Barb
INCLUDED ACCESSORIES:
• 15’ X-Jet Suction Hose with hose barb
• Twist-adjust M5 nozzle for spray patterns
between 5°- 60°
• 15-piece color coded proportioner tip set
• Shut off ball valve & mushroom strainer
KR # GPM PSI
XJETM5-16K 5 - 6.5 2500 - 4000
XJETM5-20K 7 - 8 2500 - 4000
XJETM5-25K 8.5 + 2500 - 4000
12 Volt Soft Wash
Diaphragm Pumps
from Everflo ®
EFSW5500
KR # GPM PSI TEMP PORTS DIAPHRAGM
EF5500 5.5 60 140°F 1/2” Santoprene
EFSW5500 5.5 60 140°F Viton Valve Santoprene
EF7000 7.0 60 140°F 1/2” Santoprene
3/8" High Pressure Hoses
PW85238211
KR # LENGTH PSI
MAX
TEMP
PW85238155 50' 4000 310°F Grey
PW85238115 100' 4000 310°F Grey
PW85238251 50' 6000 310°F Black
PW85238255 50' 6000 310°F Grey
PW85238211 100' 6000 310°F Black
PW85238215 100 6000 310°F Grey
Pressure Wash
Chemicals
PW85238215
KR # PRODUCT SIZE
PA5262 Wash N’ Shine Detergent 5 Gal. Liquid
PA5287 Super Clean Citrus 5 Gal. Liquid
PO1175 Super Power Wash Kit 30 Lbs. Powder
PAS5013 Pressure Poly Glaze 5 Gal. Liquid
PA5510 Alum Brite 5 Gal. Liquid
EF5500
COLOR FITTINGS TYPE
3/8" M X F Brass
QC Swivel End
3/8" M X F Brass
QC Swivel End
3/8" M X F Stainless
Steel QC Swivel End
3/8" M X F Stainless
Steel QC Swivel End
3/8" M X F Brass
QC Bend Restricted
3/8" M X F Stainless
Steel QC Swivel End
Single
Braid
Single
Braid
Double
Braid
Double
Braid
Double
Braid
Double
Braid
PRESSUREWASHERSUPPLIER.COM • 800.233.3873

A Huge Opportunity
6 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

Avoiding Covid
Whiplash
Editor’s Note: Chuck Violand founded
Violand Management Associates in
1987. VMA is a leader in executive
development, management training, and
business performance maximization for
entrepreneurial restoration and cleaning
companies. As an author and popular
speaker (including at this month's
upcoming PWNA convention), Violand is
a respected authority on entrepreneurial
small businesses, having spent more
than 30 years as both a business
consultant and an executive coach. He
is a regular contributor to trade journals
and newsletters and is the author of
the popular weekly leadership series
Monday Morning Notes. See violand.
com for details or contact them at
1-800-360-3513.
The pandemic has abated. Good times are rolling again.
But that doesn’t mean business owners should feel bullet proof.
BY CHUCK VIOLAND
It’s hard to believe it was less than
three years ago when an uninvited
guest, now known as COVID-19,
decided to pay the world a visit and
then settle in and not know when to
leave. None of us invited it. We’ve all
grown tired of it hanging around. And
we’re all ready to move beyond it.
Fortunately, from a business standpoint—particularly
those businesses
that provide residential and commercial
services—business has returned.
In most cases it’s to the pre-COVID
days of strong sales and abundant
cash.
When COVID set in, the future
became uncertain. People were anxious
about not just their personal
health but also about the health of
their business. At Violand Management,
we were frequently asked to
offer our insights into how businesses
could best deal with the very uncertain
economic and business conditions
being experienced. With the as-
8 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

sistance of all the advisors at Violand,
we quickly assembled our Business
Continuity Guide—a set of recommendations
for business owners and
managers to follow to ensure the stability
of their business during a time
of uncertainty.
While some of our suggestions in
the Guide addressed items specific to
the economic disruption at the time,
many were reminders of things business
owners should have been doing
all along. With respect to business
finance, they included the need to
track and collect accounts receivable,
increase the frequency of invoicing,
monitor the profitability of jobs, and
have contingency plans in place for
significant drops in revenue.
Those business owners who
looked a little deeper realized that
the pandemic revealed weaknesses
in their business as much as it created
them. Obviously, if you’re in a
business that deals with in-home or
in-business services, you had to adjust
to not being able to enter your
customers’ homes or businesses. This
was catastrophic for some companies,
as they experienced immediate and
sharp drops in revenue. It took quite
a while before some customers were
comfortable having workers back in
their surroundings. Regrettably, some
service businesses never recovered,
although most have experienced a
strong rebound. Still, many business
owners found themselves exhausting
what little savings they had prior to
COVID in an attempt to survive.
Like it or not, COVID is still with
us and some say it may become a
permanent part of daily life. For businesses,
there’s a side to COVID even
more sinister than its morbidity rate
or the disruption it brought to companies
and economies around the
globe. I call it COVID Whiplash or
COVID-W.
COVID-W is a condition that exists
in our minds now that business
has rebounded and we’re once again
enjoying the good life. The anxiety
we felt at the outset is behind us.
Our business survived and some even
flourished because of the crisis. If
we’re not careful, we can feel the opposite
of survivor’s guilt and start to
believe that we and our company are
bullet proof. The risk is that we forget
all the business lessons we learned
through the pandemic. We become
comfortable again, or maybe a little
soft, and this is what leads to the condition.
For years I’ve been telling business
owners that the financial performance
of their company follows their
behavior, and their behavior follows
their thinking. If you question this
statement, then reverse the order of
the words to behavior follows financial
performance. and then evaluate
how your behavior changes when
things aren’t going so well financially.
We can apply the same principle
to strong sales or strong cash flow. We
become weak or satisfied or complacent.
Let’s take the pandemic as an
example.
Having insufficient savings to
withstand a downturn in business
is a mindset more than it is a factor
of outside conditions, regardless of
whether those conditions include the
economy, the markets, or a pandemic.
We convince ourselves that we’ll
never need much of a cushion or we
never establish the discipline to build
that cushion (the same thinking applies
to retirement savings).
In some cases, the pandemic also
Spray Non-Corrosive
Reel – Manual and
Power Rewind Options
Always working
when you need ıt.
hannay.com | 877-467-3357
HNY80604 PressureWashNews_March2021_HPH_SNC_VF.indd 1
VOL. 4, NO. 3 | FALL 2022 | PRESSURE WASH NEWS | 9
2/9/21 2:40 PM

evealed what can happen when we
have an unhealthy dependence on one
customer. During flush times (keep in
mind that for most businesses, times
were pretty flush pre-COVID), it was
easy to dismiss the risk of an overdependence
because the money was so
effortless. Or maybe because we had
gotten too comfortable or too casual
about marketing to find additional
customers. With some of our clients,
we saw this with companies that had
become reliant on one or two large
contracts. Things seemed to be fine,
right up until that one customer experienced
financial difficulties of their
own or decided to “go another direction.”
Or, until COVID hit and some
business owners found themselves
without enough revenue to support
their company or their lifestyle.
Anyone who has heard me talk
about business numbers has heard
me state that when one customer
represents more than 20% of a company’s
overall revenue, they are a
threat to that company. This doesn’t
mean they’re a bad customer or that
you should stop doing business with
them. Quite the contrary! You should
pamper them … and then get busy
finding more of the same type of customer
so not one of them represents
greater than 20% of sales.
Some owners had gotten soft with
tracking the profitability of their jobs
or even of their company. Others
would rationalize their unprofitability,
thinking they had other customers
to offset the poor performance.
They would write it off as a “marketing
expense” or convince themselves
they would make up for the loss in
volume. When the economic seas got
rough, these owners quickly felt the
bite of customers they had relied on
too heavily and many discovered the
impact that doing so was having on
their business.
During the height of the pandemic,
our advice to clients remained the
same as what we have always given—
run your business with discipline all
the time, in good times and in bad.
This way, when tough times arrive
(and they will always arrive at some
point), you’re prepared. But this requires
developing the business discipline
and mental toughness to avoid
financial distractions; the type of discipline
that will lead to the right decisions,
that lead to the right actions,
that produce the desired financial
performance.
As we’ve seen, COVID-W can
affect any area of a business: finance,
customer service, operations, sales and
marketing, and even human resources.
It is indiscriminate in its victims,
and relentless in its approach. Social
distancing or wearing a mask has no
effect on preventing its spread, yet as
business leaders we must maintain a
heightened vigilance to avoid being
infected by it.
Being a survivor of the pandemic
can give us a false sense of immunity;
one that might lead us to question the
chances of another major disruption
happening anytime soon. We may
be asking, “What are the chances of
us experiencing another catastrophe
like this in our lifetime?” Those of us
who are a bit older can attest to the
chances, as many of us were around to
have survived the recession of 1976,
Y2K, the dotcom crash, the mortgage
collapse of 2008 … and now the pandemic.
Here’s the good news: business has
returned with a vengeance, especially
in the trades and the companies that
supply those trades. This is evidenced
by the backlog of work many are experiencing
and the supply chain disruptions
that are exacerbating that
backlog.
Here’s more good news: growing
the mental toughness, developing the
business acumen, or establishing the
discipline necessary to run a highly
profitable company is a learned
skill. Most of us aren’t born with it,
but anyone can learn it. It has little
to do with IQ, education, gender, or
genes. It has everything to do with
the thinking we bring to our business.
During this post-traumatic time, our
thinking must be to resist the siren
songs of complacency or hubris.
Sometimes it is necessary to reprogram
our thinking about money
and profits, our workers, our customers,
even who our real competitors
are. The starting point is for business
owners to recognize the direct link
that exists between their company’s
performance and the thinking they
bring to the decisions and actions that
lead to that performance.
One of the lessons a lot of business
owners learned while they navigated
through COVID-19 was just how
gritty and resilient they are. Many
of them returned to the fundamentals
that had first led to their success.
They rediscovered the significance
of their customers and the value of
delivering good customer service, of
how to produce jobs more profitably,
and the importance of tracking their
company’s financial performance.
Even if we feel that discipline,
follow-through, and business fundamentals
aren’t our strengths, that
doesn’t mean they’re not important
and that we can just give them a pass.
They are important and being soft on
them comes at a cost. Circumstances
will remind us of this when things get
tough. We must continually remind
ourselves when things are flush.
My advice as we enter this next era
of abundance, where we have more
work than we have people to produce
it, is to never lose our grit … ever. Resist
the urge to get soft on hard decisions
just because we can. Enjoy the
easy times but be prepared for the
unexpected. Stay vigilant against the
siren song of complacency.
10 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

SUPPORTOUR
ADVERTISERS

INDUSTRY
DIRT
A look around the cleaning equipment
world for news and notes of interest
Send your company news and press releases to drewruble@gmail.com
Re-making History
The site of Barnegat
Lighthouse on the
northern tip of Long
Beach Island in
Ocean County was
regarded as one of the
most crucial "change
of course" points for
coastal vessels.
Vessels bound to and
from New York along the
New Jersey coastline depended on
Barnegat Lighthouse to avoid the
shoals extending from the shoreline.
The swift currents, shifting sandbars,
and the offshore shoals challenged
the skills of even the most experienced
sailor.
The development of the original
lighthouse began in June 1834 with the
appropriation of $6,000 from Congress.
In 1855, Lt. George G. Meade, an Army
engineer and later a Union General in
the American Civil War, was assigned
to design a new lighthouse. Barnegat
Light was commissioned on January 1,
1859. The tower light was 172 feet (52
m) above sea level and the lighthouse
itself was 163 feet (50 m) tall, four
times taller than the original.
The structure was added
to the National Register
of Historic Places as
"Barnegat Lighthouse"
in 1971. The site is
included as a maritime
site on the New Jersey
Coastal Heritage Trail.
At press time, however,
the Lighthouse was closed for a
restoration project being conducted by
Interstate Contracting and Restoration
/ Interstate Power Washing LLC of
South Plainfield, NJ.
Interstate president Amedeo Bove
described to PW News the scope of
the work his company is doing to
repair one of the most iconic lighthouses
in the county and one of the
top tourist attractions on the east
coast on Long Beach Island, NJ.
“We are stripping the paint, repairing
the masonry, and repainting it. Bove
said. “The process is chemical stripping,
water reclamation, and recycling of the
waste water for reuse. Also chemical
cleaning and then repair and repaint.”
What can Brown Do For You?
Fox 17 in Nashville, Tennessee
reported on a Nashville pressure
washing company, Brown's Pressure
Washing, looking to wash the homes
of widowed women in the city for free.
"We all had a widow inside of our
lives," Josiah LeBeau, a manager with
the company, told the television station.
Local residents can go to the company’s
website to nominate a widow or
sponsor a widow.
According to Fox, the company
recently washed Barbara Stephens’
home for free only to find out later that
she was (in the 1960s) the first female
booking agent on Music Row. Stephens
was married to bluegrass legend Jimmy
Martin. After having her home washed
for free, Stephens gave LeBeau a signed
copy of her book Don't Give Your Heart
to a Rambler: My Life With Jimmy
Martin, The King of Bluegrass.
Brown’s was founded by Joshua
Brown, whose mom was adopted from
Michigan to a home in Nashville after
her dad went to prison and her mom
fell prey to drug and alcohol addiction.
At 15, Brown’s mother got pregnant
with Joshua and they found ourselves
homeless in Nashville.
At 19, Brown went back to school,
got a G.E.D. and eventually a bachelor’s
degree. He got married and has served
in student ministries for the last 22
years. Today, Brown has six kids!
Around 2016, Brown opened his
pressure washing business.
“My ‘why’ for this business is
provide jobs for great people. My hope
is that our community would experience
a different level of care inside the
service area,” Brown says.
12 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

2022 Convention Schedule 07/19/2022
Wednesday, Oct 12th
8:00 a.m. House Washing
Registration Open 8 am - 5 pm
Wednesday, Oct 12th Registration Certification $ Open am Gas Station
Wednesday,
9:00 a.m.
Oct 12th Registration Open 8 am - 5
pm
pm
(Bo Josetti and
8:00 House Washing Class $ includes
8:00
10:00
a.m.
a.m.
House Washing
Ramon Burke)
9:00 Certification Gas lunch Station
9:00
11:00
a.m.
a.m.
Certification $
8am-12pm Gas Station
(Bo Josetti and
10:00 a.m.
(Bo Josetti and (Carlos Class Gonzales) includes
10:00 12:00 a.m. p.m.
Class $ includes
Ramon Burke)
Ramon Burke) 8am lunch - 5pm
11:00 a.m.
1:00 p.m. 8am-12pm Flatwork
lunch
11:00 a.m.
8am-12pm
(Carlos Gonzales)
12:00 p.m.
Certification $ (Carlos Gonzales)
12:00 p.m.
8am 5pm
(Andy Reinsel) 8am - 5pm
1:00 p.m. Flatwork
1:00 p.m. Flatwork
1pm - 4pm
2:00 p.m.
Certification 2:00 3:00 p.m.
Certification $
(Andy Reinsel)
(Andy Reinsel)
4:00 p.m.
1pm 4pm
1pm - 4pm
2022 Convention Schedule Environmental Fleet Washing 07/19/2022
Certification $
(Michael Draper)
Environmental
Environmental
8am - 11am
Certification Certification $
(Michael Draper)
(Michael Draper)
8am 11am
8am - 11am
Becoming an
Exterior Expert
(Doug Apt)
Becoming an
Becoming an
1pm - 3pm
Exterior Expert
Exterior Expert
(Doug Apt)
(Doug Apt)
1pm 3pm
1pm - 3pm
3:00 5:00 p.m. First Timers
3:00 p.m.
Reception
4:00
4:00
p.m.
p.m.
6:00 p.m. Gather at the Bar to Network
5:00 p.m. First Timers
5:00 p.m. First Timers
Thursday Oct 13th Registration Reception
Reception Open 7 am - 7:30 pm
Certification $
(Paul Laramee/
Fleet Washing
Fleet Washing
Hydro-Chem)
Certification Certification $
8am -1 pm
(Paul Laramee/
(Paul Laramee/
Hydro-Chem)
Hydro-Chem)
8am -1 pm
8am -1 pm
6:00 p.m. Gather at the Bar to Network
6:00 8:00 p.m. a.m. PowerClean Annual
Gather House at the Bar Washing to Network
Solar Panel
Thursday Oct 13th Registration Golf Tournament Open $ Wood am Restoration 7:30 pm$
Certification $ Roof Cleaning Cleaning
Thursday
9:00 a.m.
Oct 13th Registration Open 7 am - 7:30 pm
8:00 a.m. PowerClean Arnold Palmer Annual & (John Nearon &
(Jim Pasternack)
House Washing Certification $
(Nate Abrahams)
Solar Panel
8:00 a.m. PowerClean Annual
House Washing
Solar Panel
8am -11:50pm
Karcher
9:00 a.m.
Golf The Tournament New Shingle
Wood Everett Restoration Abrams)
Certification Roof (AC Lockyer) Cleaning Cleaning
9:00 a.m.
Golf Tournament $ Wood Restoration $ Certification $ Roof Cleaning Cleaning
8am - 9:50am
Arnold Creek - Palmer Bus will
8am (John - 2:50pm Nearon with
(Jim Pasternack) 8am Certification - 2:50pm with
(Nate Abrahams)
10:00 a.m.
Arnold Palmer & (John Nearon &
(Jim Pasternack)
Certification $
(Nate Abrahams)
8am -11:50pm
Karcher
The New pick Shingle up Everett Lunch Abrams) Break 8am -11:50pm (AC Lunch Lockyer) Break
Karcher
The New Shingle Everett Abrams)
(AC Lockyer)
11:00 a.m.
8am 9:50am
Creek Bus will 8am 11am-12pm
2:50pm with
8am 11am-12pm
2:50pm with
8am - 9:50am
Creek - Bus will 8am - 2:50pm with
8am - 2:50pm with
10:00 12:00 a.m. Parking Garage
10:00 a.m.
pick up
Lunch Break
Lunch Break
pick up
Lunch Break
Lunch Break
11:00 1:00 p.m. a.m.
Cleaning $
Rig Building and
11:00 a.m.
11am-12pm
11am-12pm
11am-12pm
11am-12pm Maintenance
12:00 a.m. Joes to Pros
Parking includes Garage
12:00 a.m. Parking Garage
(Jason Ayers)
refreshments
1:00 p.m.
(Tracy Handl)
1pm - 1:50pm
Cleaning Rig Building and
1:00 p.m.
Cleaning $
Rig Building and
2:00 p.m. Maintenance
Joes 1pm to - 3pm Pros
(John includes Tornabene)
The Maintenance
$2 - $10 Million
Joes to Pros
includes
(Jason Jump Ayers)
(Jason Ayers)
(Tracy Handl)
refreshments
12pm - 4pm
(Company 1pm 1:50pm 119)
(Tracy Handl)
refreshments
1pm - 1:50pm
2pm - 2:50pm
2:00 p.m. 1pm 3pm
(John Tornabene)
The $2 $10 Million
2:00 p.m. 1pm - 3pm
(John Tornabene)
The $2 - $10 Million
3:00 p.m. 3 People You Have
PWNA Technical 27 Year Jump
Jump Old’s
to Hire to Build a 12pm 4pm
12pm - 4pm Discussions on Journey (Company from 119)
(Company 119) $0 to
$1M Company
Paint Issues $300K 2pm per 2:50pm
2pm - 2:50pm Month
(BergFlow)
(Trudi Weickam & (Wesley Bloeme)
3:00 p.m. People You Have
PWNA Technical 27 Year Old’s
3:00 p.m. 3 People 3pm - You 4pmHave
PWNA Bo Josetti) Technical 3pm 27 Year - 3:50pm Old’s
to Hire to Build Discussions on Journey from $0 to
to Hire to Build a
Discussions 3pm - 4pmon
Journey from $0 to
$1M Company
Paint Issues $300K per Month
$1M Company
Paint Issues $300K per Month
4:15 p.m. (BergFlow) Kickoff & Keynote Speaker - Ted (Trudi Ma Weickam (Wesley Bloeme)
(BergFlow)
(Trudi Weickam & (Wesley Bloeme)
3pm 4pm 4:15pm - 5:30pm Bo Josetti) 3pm 3:50pm
3pm - 4pm
Bo Josetti) 3pm - 3:50pm
5:00 p.m.
3pm 4pm
3pm - 4pm
4:15 5:30 p.m. - 7:30 p.m. Sneak Peak/Cocktail Kickoff Keynote Conversations Speaker Hour Ted on Ma Tradeshow Floor
4:15 p.m. Kickoff & Keynote Speaker - Ted Ma
4:15pm 5:30pm
4:15pm - 5:30pm
5:00 Friday 5:00
p.m.
p.m. Oct 14th Registration Open 7 am - 5:30 pm
5:30 p.m. 7:30 p.m. Sneak Peak/Cocktail Conversations Hour on Tradeshow Floor
5:30 8:00 p.m. a.m. - 7:30 p.m. Online Marketing Sneak Husband/Wife, Peak/Cocktail & Conversations Roof Top Safety Hour on IWCA Tradeshow Guide Floor to Understanding your
(Ken Tucker) Father/Son Dual (Michael Draper) Architectural Glass Equipment
Friday
Friday
Oct
Oct
14th
14th Registration
Registration
Open am 5:30 pm
8am - 8:50amOpen 7 am Roles - 5:30 pm 8am - 8:50am for Professional (Paul Kassander)
Window Cleaners 8am -8:50am
8:00 a.m. Online Marketing Husband/Wife,
8am - 8:50am Roof Top Safety IWCA Guide to Understanding your
8:00 a.m. Online Marketing Husband/Wife, Roof Top Safety IWCA Part Guide 1 to Understanding your
(Ken Tucker) Father/Son Dual (Michael Draper) Architectural
8am - 8:50am
Glass Equipment
(Ken Tucker) Father/Son Dual (Michael Draper) Architectural Glass Equipment
8am 8:50am
Roles
8am 8:50am for Professional (Paul Kassander)
9:00 a.m. 8am Sailboats, - 8:50am Yachts, and Tall-Masted Roles
8am - 8:50am for Professional (Paul Kassander)
Ships: A Nautical Tale of Small Window Business Cleaners Growth (Chuck 8am Violand) -8:50am
8am 8:50am
Window Cleaners 8am -8:50am
8am - 8:50am
Part Part 1
8am 8:50am
8am - 8:50am
9:00 a.m. Sailboats, Yachts, and Tall-Masted Ships: Nautical Tale of Small Business Growth (Chuck Violand)
9:00 a.m. Sailboats, Yachts, and Tall-Masted Ships: A Nautical Tale of Small Business Growth (Chuck Violand)
1
PWNA Women’s
Wine & Wash
Appetizers & Wine
PWNA 2pm Women’s -4pm
PWNA Women’s
Wine LocationTBD
Wash
Wine & Wash
Appetizers Wine
Appetizers & Wine
2pm -4pm
2pm -4pm
LocationTBD
LocationTBD
CETA Technical
Update
10am - 10:50am
CETA Technical
CETA Technical
Update
Update
10am 10:50am
10am - 10:50am

INDUSTRY DIRT
Bleach Wand
Good People
The Southern Scoop in western North
Carolina published a story about H&H
Softwash in Macon, North Carolina.
The story tells how Bill Hutson and
his wife Pam relocated to Macon County
for retirement. But a businessman at
heart, Bill Hutson “saw a need in the
community and couldn’t resist filling
that gap.” He did so by founding H&H
Softwash in 2021.
The Hutsons had long ago started
a nonprofit, Table Talk Foundation for
Better Living, which provided free home
repairs for the elderly and disabled.
Once, while cleaning a 90-year-old
woman’s algae-covered sidewalk,
Hutson researched how to clean it,
discovered soft washing, and began
offering softwash as another free service.
Hutson retired from Table Talk
Foundation after it had grown to operate
two offices in two states, with clients in
12 states. The Hutsons retired to Macon
County in 2020. But H&H Softwash
was established just eight months after
he retired from the nonprofit because
Hutson can’t stop himself from helping
people in need in his community.
Hutson commonly offers lucky
community members in Macon County
the chance to win a free exterior wash.
In one contest, area churches were able
to upload photos to H&H Softwash on
Facebook and the photo with the most
likes received a free roof and exterior
wash for their church.
Paynesville, MN-based Everflo®, a brand of Vally
Industries, recently introduced a new, innovative pump, the
Everflo® 24V On-Demand Soft Wash (Bleach) Pump.
The dual headed pump was designed and engineered to
handle bleach applications and deliver performance that rivals
gas-powered pumps.
When it comes to cleaning black mold, algae, lichen, and
mildew from surfaces that are not tolerant of the impact of
high-pressure washing, the 10.0 GPM Soft Wash fits the bill.
This powerful bleach pump can also be used for disinfecting
high-traffic indoor surfaces with antibacterial or antiviral
bleach formulas.
The pump features Motor Shield sensor technology that
shuts off the pump completely when a leak is detected in the
pump head, preventing any leaking into the motor. With this
technology, operators can swap out the pump head instead
of buying a whole new pump, saving money and minimizing
downtime.
Additional features include an automatic power switch
that turns the pump off when no flow is needed, selfpriming
up to 10 feet, corrosion-resistant Viton valves, and
Santoprene diaphragm, polypropylene
pump manifold with Quick-Attach ports, and a standard
mounting pattern for quick installation.
In only 10 years, Everflo® has become a leader in innovation
and quality for on-demand 12-volt diaphragm pumps.
Everflo®
currently offers several variations of diaphragm, soft wash,
and potable freshwater RV (Recreational Vehicle) pumps.
These pumps span a wide range of fluid transfer applications.
The Blaster Master
General Pump recently introduced
the GP Blaster spray nozzle.
Consisting of hardened stainless
steel, the GP Blaster’s high-impact
design offers superior cleaning,
further enhancing the effectiveness of
a spray system.
In addition, the Blaster’s elongated
body cleans surfaces from longer
distances and is also available without
the elongated body as a rapid change
nozzle holder.
Finally, these nozzles feature a
durable, cost-effective design.
General Pump has been providing
pumps and fluid power components
to industries across the country since
1982. General Pump offers a variety
of pumps, accessories, and nozzle
models with flows up to 236 GPM
and pressures to 22,000 PSI. General
Pump has put millions of pumps into
various applications over the last 35+
years. General Pump, along with its
parent company, Interpump Group
S.r.l., has been the world leader in
plunger pump development since
1982. They are known as the leader
in plunger pumps for the pressure
cleaning industry, and offer a full line
of pumps for other industries across
the board, including Vehicle Wash,
Sewer Jetting, Oil and Gas, Mining,
Misting, and many more.
General Pump’s 54,000-squarefoot
headquarters in Minnesota
houses a large distribution center
along with a manufacturing facility
to provide excellence in service and
technology. General Pump also maintains
an office location and manufacturing
facility in Ningbo, China.
VOL. 4, NO. 3 | FALL 2022 | PRESSURE WASH NEWS | 17

INDUSTRY DIRT
Lucid Dreams
T-Mobile (NASDAQ: TMUS)
announced earlier this year that Charlotte,
NC-based Lucid Drone Technologies,
which has been profiled in PW News in
the past, had chosen the wireless provider
to be the exclusive provider of IoT
connectivity and management for their
fleet of industrial spraying drones.
Together, Lucid Drone Technologies
and T-Mobile are collaborating to
put maintenance teams and exterior
cleaning companies out of harm’s way
using drone technology for high-risk
facilities maintenance work like exterior
soft-wash cleaning and high-rise
window washing. The companies also
plan to leverage T-Mobile's industry-leading
5G network in the future
to fly drones beyond line-of-sight and
power more data-intensive capabilities
like video streaming.
Commercial property management
firms and developers make
significant investments to keep maintenance
teams safe. Expensive liability
insurance premiums and equipment
fees have facilities leaders looking
for new and cost-effective solutions.
The next generation of Lucid Drone
Technologies industrial spraying
drones, powered by T-Mobile for
Business, can perform exterior washing
for commercial building surfaces and
windows, including outdoor stadiums
and arenas, hotels, and university
structures. That means maintenance
teams can steer clear of some high-risk
tasks, keeping them safer and focused
on other mission critical work.
T-Mobile’s network powers
critical capabilities for Lucid Drone
Technologies industrial spraying
drones such as real-time sharing of
flight data, battery utilization information,
hardware diagnostics, and
delivery of firmware and software
updates. Additionally, T-Mobile
Control Center will give Lucid Drone
Technologies the ability to view and
manage the connectivity of their
industrial spraying drones. With the
automation and provisioning capabilities
of T-Mobile’s IoT platform, Lucid
Drone Technologies can easily accelerate
deployment of their growing
fleet. Lucid Drone Technologies
will have near real-time visibility to
all their industrial spraying drones
with the ability to monitor network
conditions and device behavior with
T-Mobile Control Center.
Initially, T-Mobile for Business
will deliver 4G LTE connectivity to
Lucid Drone Technologies industrial
spraying drones, providing a reliable
connection nationwide. Lucid Drone
Technologies expects to utilize the
Un-carrier's 5G network in the near
future for advanced use cases such as
network operations center access, live
streaming video and remote piloting.
Branded as Americas largest and
fastest 5G network, T-Mobile is poised
to push IoT to its full potential and catapult
adoption — paving the way for new
drone applications that rely on low-latency,
high-speed data, and real-time
location and proximity-based services.
"At Lucid Drone Technologies, we
are committed to providing robotic
solutions that allow our customers to
complete jobs that were once dull,
dirty, and dangerous in a safer, faster,
and smarter way,” said Andrew Ashur,
CEO, Lucid Drone Technologies.
“T-Mobile not only allows us to
provide our customers with the
highest quality of real-time support
and connectivity today, but they also
have impressive 5G capabilities that
allow us to push the frontier limits of
responsible robotics."
The initial vision for Lucid was to
launch a successful exterior cleaning
company. Lucid Drone Technologies
began in 2018 with the vision of retrofitting
existing off-the-shelf drones to
handle exterior soft-washing. After a
significant investment of time and
money, its founders learned that the
drone they needed was unavailable in
the marketplace. The right product
and support required to be successful
had to be designed and built from the
ground up. The Lucid founders decided
to start a responsible robotics company
that puts customers first and uses technology
to better the lives of humanity.
Over the past few years, Lucid Drone
Technologies has developed a successful
response to the COVID-19 pandemic
with the D1 disinfecting drone and
created the only purpose-built cleaning
drone in North America. Lucid Drone
Tech has participated in the world-renowned
Y Combinator startup accelerator
program, and its founders were
awarded Forbes’ 30 Under 30 for technology
in 2021. To learn more about
Lucid Drone Technologies, visit: www.
luciddronetech.com
A Shot in the Arm
Jobber, the leading provider of
home service operations management
software, recently announced
the recipients of its $150,000 Jobber
Grants program for 2022. This is the
second straight year Jobber has offered
the grant program. Twenty-five entrepreneurs
were selected from thousands
of applications and rewarded
with funds ranging from $2,500 to
$15,000 to help grow and amplify
the community impact of their home
service businesses.
"Jobber Grants is the only program
specifically designed to spotlight the
hardworking and often overlooked
entrepreneurs who make up the home
services category," said Sam Pillar,
CEO & co-founder
of Jobber. "We are
thrilled to recognize
these people and to
support their ambitions to build something
out of nothing. The contributions
of these individuals, whether they're
new to home service or industry
veterans, are helping to create stronger
and more robust communities across
North America, and it's our honor to
recognize that."
Recipients fit into four categories:
home service heroes who keep
our homes safe and running; career
builders who help hardworking
people build meaningful careers;
smooth operators who strive for high
standards in every area of their businesses;
and community caretakers who
give back to the communities where
they live and work. Individuals were
selected based on written submissions,
followed by interviews with a Jobber
judging panel.
The top grant of $15,000 was
given to Shane Fast, founder of Renew
Painting located in Spartanburg, South
Carolina. Shaylyn and Timothy Bliss,
new entrepreneurs and founders
of Home Roots Lawn Care in San
Marcos, Texas, received a $10,000
Jobber Grant.
Other Jobber Grant recipients
included Antonio Taylor, owner of
Pressure Family Exteriors LLC in
Oklahoma City, OK.
To learn more about Jobber Grants,
visit: https://www.jobbergrants.com/.
Jobber is an award-winning operations
management platform for
small home service businesses. Unlike
spreadsheets or pen and paper, Jobber
keeps track of everything in one place
and automates day-to-day operations,
so small businesses can provide 5-star
service at scale. Jobber's 160,000+
home service professionals have served
over 12 million households in more
than 47 countries.
18 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

Shop our Huge
Selection of Power
Wash Supplies
Hose Reels
General Pump®
•4000 PSI maximum pressure
•225ºF maximum temperature
•3/8" NPT-F inlet & outlet
•Heavy duty powder coated
steel construction
•Full flow swivel brass joint
GPD30001 50’ x 3/8"
GPD30002 100’ x 3/8"
GPD30004 150’ x 3/8"
GPD30006 200’ x 3/8"
KRK3102
PRESSUREWASHERSUPPLIER.COM • 800.233.3873
GPD30006
KRK3106
VL0110
Non-Weep
Guns
PU21250
PU21227
Kleen-Rite Kits
3/8" Ball Valve
General Pump®
•5000 PSI Maximum Pressure
•180ºF Maximum Temperature
•3/8" NPT-F Inlet
•12.0 GPM
Gun
Repair Kit
SUT2300NW Gun
SUT2300KNW Repair Kit
NPT High Pressure
Hose Kit
1 - D11008 - Quick Disconnect
3/8" Female Plug
1 - D10004 - Quick Disconnect
3/8" Male Socket
3/8" Ultimate PW Kit for NPT
1 - D10001 - 1/4" Female Socket - Brass
1 - D11008 - 3/8" Female Plug - Zinc
1 - D11009 - 3/8" Male Plug - Zinc Coated Steel
1 - D10004 - 3/8" Male Socket - Brass
1 - D10003 - 3/8" Female Socket - Brass
KRK3104
M22 Quick Connect Kit
for High Pressure Hose
1 - D10035 - Quick Connect Coupler
3/8" with M22 Male End
1 - D10037 - Quick Connect Plug
3/8" with M22 Female End
Check out the updated
KR STOCK
Inventory Management App

INDUSTRY DIRT
Plumb Bob
Bob Vila, who for nearly 30 years
hosted a variety of shows—This Old
House, Bob Vila’s Home Again, Bob
Vila, and Restore America with Bob
Vila (oh, and don’t forget his cameo
appearances on Tim Allen’s sit com,
Home Improvement), operates
BobVila.com, a website dedicated to
– you guessed it – home improvement!
The website recently released its list of
the Best Power Washing Companies of
2022. Here they are:
BEST OVERALL:
Men in Kilts
“With its high cleaning standards
and 48-hour re-clean guarantee, Men
in Kilts is the gold standard in power
washing services. Per the company
name, Men in Kilts technicians
perform their jobs while wearing
kilts, a marketing strategy used by the
company’s canny Scotsman founder
to differentiate the business from the
competition. While it may seem a
little gimmicky, the company’s power
washing services are anything but.
Men in Kilts, which operates in 11
states and Canada, uses purified water
with its power washers so water won’t
leave streaks or residue on the siding.
“Homeowners also don’t have to
worry about cleaner chemicals damaging
their yard or landscaping as Men in Kilts
uses only eco-friendly cleaning products.
Customers can get an estimate for its
power washing, gutter cleaning, and
window cleaning services by filling out
a form on the company’s streamlined
website or by calling its toll-free number.
And while the company may not offer
discounts for bundling services, if the
finished product isn’t satisfactory, the
company will return to the house and
reclean it within 48 hours.”
■ SPECS
• Service area: 11 states and Canada
• Scheduling: Phone
• Guarantee: 48-hour reclean guarantee
• Additional services: Gutter cleaning,
window cleaning
■ PROS
• Purified water-fed poles eliminate
streaks or residue
• Technicians use eco-friendly, biodegradable
cleaning products
• 48-hour reclean guarantee
• Website is streamlined and
user-friendly
■ CONS
• No discounts for bundled services
RUNNER-UP:
Window Gang
“Window Gang offers discounts for
bundled cleaning services and offers
convenient online booking. Despite the
shady character that serves as the company’s
logo, Window Gang promises its “All
Shine No Shakedown” guarantee with its
services. In fact, the 35-year-old company
guarantees its work and even performs
criminal background checks on all of its
employees. Window Gang also offers one
of the more affordable power washing
options on the market. It offers discounts
to customers who bundle its power
washing service with other cleaning
services, including gutters, windows,
chimneys, and dryer vents. While
Window Gang does require its customers
to book a minimum of $125 in services,
customers who take advantage of one of
these packages should be able to hit that
minimum with no problem.
“Window Gang operates in 14 states
located mainly in the southeastern U.S.
and Washington, D.C. Customers can
schedule service by calling the company’s
toll-free number or by booking
online with Window Gang’s intuitive
online scheduling system.”
■ SPECS
• Service area: 14 states and
Washington, D.C.
• Scheduling: Online, phone
• Guarantee: “All Shine No Shakedown”
guarantee
• Additional services: Gutter cleaning,
window cleaning, chimney sweeping,
dryer vent cleaning
■ PROS
• Relatively affordable prebuilt multiservice
cleaning packages
• Quick, convenient scheduling via
online booking
• Gutter cleaning, dryer vent cleaning,
and chimney sweep services also
offered
■ CONS
• Locations mainly concentrated in the
southeastern U.S.
• Sum of services’ cost must reach a
minimum of $125
[Editor’s Note: Window Gang has been
Entrepreneur magazine’s #1 window
washing franchise three years in a row.]
ALSO CONSIDER:
Window Genie
“Window Genie has a broad
coverage area with a presence in 31
states and offers discounts for bundled
services. Window Genie differentiates
itself from the competition by offering
discounts for customers who sign
up for multiple services. In addition
to power washing, the company also
offers services other power washers
commonly offer, including cleaning
windows and clearing gutters. It
also includes less common services,
including window tinting and concrete
sealing. With this sealing service,
customers who spend money on
power washing their concrete driveways
can make the results last longer.
“Window Genie is also one of
the more widely available services in
the U.S., with locations in 31 states.
While pricing can vary by location,
the company is part of the Neighborly
family of service brands. This means
it follows Neighborly’s Done Right
Promise, so Window Genie will re-perform
any power washing service when
contacted within 30 days of the service.”
■ SPECS
• Service area: 31 states
• Scheduling: Phone
• Guarantee: Not specified
• Additional services: Gutter cleaning,
window tinting, window cleaning
■ PROS
• Multiservice discounts available
• Concrete cleaning and sealing offered
■ CONS
• Pricing varies by location
HONORABLE MENTION:
Angi
“Angi is the best source for locating
quality local power washing services.
Angi itself may not be a direct power
washing provider or any other maintenance
service, but the company
can help homeowners find the best
ones. Angi has made a name for itself
nationally as one of the best websites
for hiring local skilled professionals
to complete various household jobs,
including power washing.
“The company’s website has
comprehensive filters that allow the
client to specify specific projects and
choose from local pros. A rating system
lets users vet each company directly
from the site. While customers will
have to enter their personal information
to browse through the listings, they’re
sure to find a power washing pro who
can tackle any cleaning situation.”
■ SPECS
• Service area: 50 states and
Washington, D.C.
• Scheduling: Online
• Guarantee: Varies by provider
• Additional services: Varies by provider
■ PROS
• Customers can filter by project and
choose from local professionals
• Customers can obtain quotes or bids
within minutes
• Streamlined and user-friendly website
and app
• Comprehensive resource center organized
by project type
■ CONS
• Name, phone number, and email are
required to browse local services
• Persistent follow-up emails and calls
20 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

YOUR Industry Trade Show. SECOND TO NONE.
*For last minute registration, visit
ceta.org/annual-convention!
EXHIBITORS 2022 (as of 09/09/2022)
Made up of
THE INDUSTRY’S BEST - ALL UNDER ONE ROOF!
Manufacturers, Suppliers, and more...
Booth #533 Booth #128
THANK YOU!!! To the all Exhibitors at
PowerClean ® 2022 in Olando! Make plans now for PowerClean ® 2023 in Phoenix!

It’s Not Your
Fault, Kid...
Those who blame pressure
washers for discolored house
paint are dead wrong.
BY DREW RUBLE
Imagine that after years of building
your business, honing your skills, establishing
a good reputation, and
working hard, you finally get your
dream job – pressure washing a $5
million house in one of your area’s
swankiest neighborhoods.
Not only is it the biggest job you’ve
ever secured, but you are hopeful that
when you do a good job and provide
excellent customer service, you will
be rewarded with a great referral that
will serve as a gateway to washing
other multimillion dollar homes in
the very same neighborhood.
Things are looking up!
Imagine your dream turns into a
nightmare, however, when you discover
that the paint on the home you are
washing is changing color under your
wand. An angry homeowner is screaming
at you that you ruined their house.
Suddenly, you are staring down the
barrel of a $50,000 loss to re-paint it.
What happened? Was it really
your fault? How could it be? You’ve
been in the business for years. You are
confidant in your cleaning processes.
You are constantly educating yourself
on matters related to the industry.
You’ve never had anything but positive
reviews from customers in the
past. But here you are looking at the
color of someone’s largest financial
investment and it has clearly changed.
And you were the last person to work
on the house.
22 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

PWNA the leader in technical, safety and compliance
training with a complete online education system
FEATURED SPEAKERS
TED MA - Kickoff Keynote
Thursday Oct. 13th at 4:15pm - Room TBD
“Multiply Your Influence:
How to Be the Leader People Want to Follow”
CHUCK VIOLAND
Friday Oct. 14th at 9am - Room TBD
“Sailboats, Yachts and Tall-Masted Ships:
A Nautical Tale of Small Business Growth”
CONVENTION EVENT
HIGHLIGHTS:
Ladies Wine and Wash
Happy Hour Celebration
Live Outdoor Equipment
Demonstrations
Networking Events to Capture
an Industry Take Away Nugget
Certification & Training Courses
2022 SPONSORS
SKID SPONSORS
PLATINUM SPONSORS
envirospec.com
nilfiskcfm.com
decoproducts.com
rmxind.com
washmart.com
company119.com
Call 800-393-7962 or visit PWNA.org to take your business to the next level

It's no wonder, then, that historically-speaking
the blame for such paint
discoloration has fallen on the pressure
wash operator, as has the cost to repair.
But at long last there is light at the end
of this dark tunnel, both in terms of
knowledge about what is actually happening
and understanding of who bears
responsibility for the damage.
The Search
for Truth
Enter the “Erin Brokovich” of the pressure
wash industry – Trudi Weickum.
Arguably no one knows more about
paint discoloration occurring post pressure
wash than Weickum, owner (with
her husband, Shane) of Panhandle
Power Wash Supply and Classic Touch
Pressure Washing in Freeport, Florida
(Walton County, Destin, Panama City,
Santa Rosa Beach). That’s due in part
to the fact that a scenario much like
the one described above has happened
to Weickum and her company -- more
than once.
For the past nine years, Weickum
has conducted more research on this
issue than anyone – spending a lot of
hours and a lot of her own money to do
so. This despite running two successful
businesses of her own.
“I’m crazy busy,” Weickum said.
“but I take time for this because it’s
important to me and to the contractor
who through no fault of their own
changed a house color and is looking
at a homeowner’s face and thinking ‘I
just ruined your biggest investment.’
Its gut wrenching.”
In her research, Weickum confirmed
a universal pigment change made by
paint manufacturers across the paint industry
dating back as far as 2005. After
getting her hands on this pigment, and
testing it herself, it is her science-backed
belief that what’s changing the colors of
houses after pressure wash treatment
is related to this pigment change, specifically
in paints utilizing magenta, a
hypothesis that has long been debated
industry-wide.
“No one has wanted to talk,” Weickum
reports about her findings. She has
most recently been trying to find the
manufacturer of this specific pigment
to get more information and determine
which paint manufacturers they distribute
to. She’s also been working with
chemists to develop a chemical cleaner
that will allow operators to safely wash
homes painted with this pigment.
But until proper responsibility is
discovered and until a solution to the
problem is found, what does Weickum
advise pressure wash operators to do?
“People reach out to me, and I try to
help them,” she said. “I tell them that
first of all there is nothing I can do, I
can’t change the paint from changing.
All I can do is tell them how to test a
project before starting, what to look for
Trudi Weickum
in terms of the signs that point to this
possibly happening, and then how to
figure out how to clean it.”
According to Weickum, natural elements
break down this pigment as well;
so, if you walk around the sunny side of
a house and it’s a different color than
the shady side, that is a tale-tell sign
that the pigment may be present and
that moving forward with a traditional
house wash may not be advised.
Weickum also said her company tests
any painted surface before starting a job.
“You have to,” Weickum said. “I use
straight sH. It changes within a minute.”
Weickum warns that some colors
may take longer than others to change,
perhaps depending on the amount of
pigment present. So be patient.
“Do a simple test with sH behind a
bush or an air conditioning unit,” she
said. “And always educate the homeowner.
Say ‘I see you have a painted
house; can I test it?’ If it changes, go
back to them and say ‘hey, I can’t wash
your house,’ or ‘I’ve got to figure something
out first.’”
Complicating matters for Weickum
and her research is the fact that paint
manufacturers are constantly changing
their products. (Paints are constantly
changing as government regulations
target environmental issues. A cocktail
of chemicals, paint is inexact, and often
times even the same paint is not the
same identical paint as its predecessor,
as many a home remodeler knows.)
“As products change it complicates
the search for answers,” she said. “I feel
Bo Josetti
like I’m about to get to the bottom of it
and then they change the recipe.”
Don’t Blame
the Messenger
Weickum is adamant that those who
place the blame for discoloration on
operators are dead wrong.
“We’ve been doing this for years,”
she said. “We haven’t changed our processes.
We are up to industry standards.
We go to big training events. We’re educated
and have the best equipment. We
washed it correctly.” And yet, as mentioned
above, even Weickum’s companies
have experienced discoloration
after a wash.
Weickum compared paint manufacturers
blaming pressure wash operators
for the discoloration to another common
misfortune in the service industry.
“It’s kind of like UPS damaging the
box and then saying ‘well, it was packaged
incorrectly.’ Well, no it wasn’t!
she said. “We weren’t negligent at all.
Something is going on.”
Indeed, many top operators PW
News spoke to about this story conferred
that the tendency to blame the discoloration
on bad contractors (for instance,
using too hot of a chemical mix) is erroneous
because discoloration has also
happened to them and they are some
of the most experienced operators in
the industry. Many said they have spent
at least $3,000 to $5,000 to repaint a
house after discoloration occurred.
That includes Bo Josetti, owner of All
Clean Power Washing (which operates
in three states). Josetti is also the outgoing
president of the Power Washers of
North America (PWNA), the nonprofit
entity representing the industry.
But Josetti said searching for where
to place the blame in this matter misses
the point and is not constructive.
“The real solution here is to find a
solution,” Josetti said.
And, to that end, in his role as
PWNA president, Josetti has in fact
been actively engaged in talks with one
of the world’s largest paint manufacturers
about this very issue.
“We are beginning that process with
the R&D department of a major paint
brand,” Josetti tells PW News. “They
have agreed to work with us and start
documenting cases on a case-by-case
basis, whether it is their product or not,
to determine what is the situation here,
what were the circumstances of the
cleaning, what were the temps, what
was the mix, and anything they can use.
“I have a questionnaire that operators
can use if they contact me …so we
are documenting the issue and sending
it to the corporate paint maker to let
them do some testing and come back to
us and say ‘this is what we think.’ They
have agreed send their own reps out to
locations where we have this issue and
do their own testing. That’s a key here.”
24 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

PWNA the leader in technical, safety and compliance
training with a complete online education system
Join us in celebrating 30 years at
PowerClean 2022 with the largest
trade show floor including
distributors and manufacturers.
Bringing professionals together to move the industry forward.
PWNA offers an annual
training subscription for
you and all of your
employees with unlimited
online courses for only $999
per year!!
Call 800-393-7962 or visit PWNA.org to take your business to the next level
Send your news,
press releases, and story tips to
drewruble@gmail.com
If you would like to advertise
in the next edition of PW News, contact
Jacksonv@pressurewashnews.com

Moving
Forward
That the industry is at the table
holding conversations with global
paint makers about this issue is
welcome news. It’s exactly the reason
that associations like PWNA
exist and are crucial to the industry.
Because this paint issue isn’t
going away.
Josetti agrees, saying “this is the
kind of issue that an organization
like the PWNA was created for,
absolutely,” and added, “whoever is
to blame, whether it's a contractor,
the manufacturer, or everybody in
between, we have to deal with this
issue.”
As to opening up discussions
with paint manufacturers, Josetti
said “that's the most I could
hope…that's a good start to get
things rolling.”
What can contractors do until
leadership in the industry gets to the
bottom of the problem? Read the
sidebar to this story titled “In the Interim”
for advice on how to navigate
the discoloration situation for now.
As important is advice on what
not to do. Which is, in a nutshell, to
turn on each other as fellow contractors.
One contractor PW News spoke
too explained it this way:
“In too many instances, when
a homeowner experiences a color
change, and reaches out to another
contractor to try to remedy the situation,
or wash their home ‘properly,’
the new contractor seems apt to
throw his colleague under the bus in
an effort to win the business and say
something like ‘well, the other guy
just used too hot of a mix’ instead
of talking with clients about the
paint issue…Blaming each other is
no solution either.”
IN THE
INTERIM
So, what can you do to avoid paint discoloration
catastrophes as you wait for the industry to find a
solution that will work for all? Here’s some advice:
Lend Trudi
A Helping Hand
If paint discoloration happens under your watch,
try to get the color code off of the can and send
it to Weickum. The more information the industry
has, the more information it can use to work with
manufacturers and figure out a solution.
sH TEST
Do a test spot on every customer's house.
Document with your company camera. Part of this
does boil down to the contractor at least doing
some test spraying. Use the area behind the air
conditioning unit or a bush.
Add Some Language
To Your Contracts
Add some very clear warnings in your contracts,
paperwork, and emails warning of the potential
for discoloration based on paint pigments. You
already do this for water intrusion/faulty window
seals, so you might as well add that the paint
may change color if it's an organic pigment paint.
Note: there’s no guarantee this protects you from
a legal process. But it’s at least something in print
showing that you have made your clients aware of
this paint discoloration phenomenon.
Add Some Language
To Your Contracts
Add some very clear warnings in your contracts,
paperwork, and emails warning of the potential
for discoloration based on paint pigments. You
already do this for water intrusion/faulty window
seals, so you might as well add that the paint
may change color if it's an organic pigment paint.
Note: there’s no guarantee this protects you from
a legal process. But it’s at least something in print
showing that you have made your clients aware of
this paint discoloration phenomenon.
Stay Educated
And Communicate
Well With Clients
It’s imperative that you work on your relationships
with clients and your communication with clients
to ensure that they know this issue is out there
and that there is a mutual understanding that this
really is a thing. Tell them you want to be open
and above board about it. If nothing else, discuss
the fact that paint has a lifespan and that time and
sun weather paint (and that pressure washing can
sometimes reveal that process).
Water Is Your Friend
Even though experienced pressure wash operators
know it is not their cleaning methods causing the
discoloration (because they have been using the
same methods for years without issue and because
they are constantly doing their homework on best
operating procedures) it is nevertheless worth
mentioning that one sure way to help address this
issue is this: simply wet the house before you start
cleaning anything. Not only is it common sense to
cool a house down but spraying a house with water
shows color changes or streaks or oxidation issues.
This can help identify possible issues or be worth
mentioning to a homeowner.
Spray And Pray? No Way!
Talk to your insurance company about this issue.
Make sure it's going to cover this type of an issue.
26 | PRESSURE WASH NEWS | VOL. 4, NO. 3 | FALL 2022

2023
Your Industry Trade Show / SECOND TO NONE.
Attention POWERCLEAN 2022 Exhibitors!
Come by the CETA Booth to sign up for
2023!
At Renaissance Glendale Hotel & Spa in Glendale, AZ.
Sign up to Exhibit in 2023 during POWERCLEAN 2022
and receive special pricing for your Exhibit Space!

3
1 9 8 9
.
2 0 1 9
THE POWER OF
EXPERIENCE
PLUNGER PUMPS
DIAPHRAGM PUMPS
VACUUM PUMPS
ACCESSORIES
AR BLUE CLEAN
POWER WASHERS
Annovi Reverberi full
range of piston pumps
meet a large variety of
application requirements.
Annovi Reverberi offers
solutions for low to high
pressure spraying needs.
Battioni Pagani superior
line of rotary
vane/pressure vacuum
pumps.
Low to high pressure
accessory parts,
components and
attachments.
One of the finest
offerings in the category;
proven results.
To learn more visit www.arnorthamerica.com
E-Mail: info@arnorthamerica.com
Phone: 1-800-893-4235 · 763-398-2008