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SLSNZ Patrol Equipment Brand Guide 2022

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Surf Life Saving New Zealand<br />

PATROL<br />

EQUIPMENT<br />

BRAND<br />

GUIDE


OUR VISION<br />

No one drowns on our beaches.<br />

OUR PURPOSE<br />

To lead and support Surf Lifesaving in<br />

NZ in partnership with member clubs.<br />

OUR VALUES<br />

Credible, Transparent, Passionate, Aspirational.<br />

2


OUR<br />

BRAND<br />

Our Surf Lifeguards are Volunteers<br />

Our Content is Engaging<br />

Our Messaging is Safety<br />

Our Images are Front Facing, Real People<br />

We are a Charity Not Fully Government Funded<br />

Our Surf Lifeguards have Mana<br />

Our <strong>Brand</strong> is Trusted and Valued<br />

We need to Connect to Diverse Communities<br />

We are in it for Life!<br />

3


OUR BRAND<br />

PERSONALITY<br />

Trusted<br />

Dedicated<br />

Knowledgeable<br />

Likeable<br />

Humble<br />

TONE OF<br />

VOICE<br />

Easy to Understand<br />

Engaging and<br />

Relatable<br />

Respectful<br />

Credible<br />

Confident<br />

OUR VALUES<br />

Credible, Transparent,<br />

Passionate, Aspirational.<br />

OUR ATTITUDE<br />

Can Do & Collaborative.<br />

OUR INSPIRATION<br />

Love of the beach and love of<br />

our surf family . . . we want to<br />

share that with others.<br />

OUTTAKE We Need You, Appreciate You, Want to Support You.<br />

4


SAVING LIVES SINCE 1910<br />

Surf Life Saving New Zealand is the<br />

leading beach and coastal safety,<br />

drowning prevention and rescue<br />

authority in Aotearoa. We are truly<br />

unique, delivering proactive lifeguarding<br />

and essential emergency rescue services,<br />

a range of public education beach safety<br />

programmes, member education, training<br />

and development, as well as a highly<br />

respected sport.<br />

We do all this as a charity and rely on the generosity of<br />

the public, commercial partners, foundations and trusts<br />

for donations and financial contributions in order to lead<br />

and support our incredible front-line volunteer lifeguarding<br />

services. <strong>SLSNZ</strong> is the national association representing<br />

74 surf lifesaving clubs with 18,000+ members, including<br />

more than 4,500 volunteer Surf Lifeguards. Our lifeguards<br />

patrol over 80 locations each summer and provide emergency<br />

call-out rescue services throughout Aotearoa, saving<br />

hundreds of lives each year and ensuring thousands return<br />

home safe after a day at the beach.<br />

5


CONTENTS<br />

OUR PATROL EQUIPMENT BRAND GUIDE 8<br />

PATROL FLAGS 9-13<br />

Logos and Colours 10<br />

<strong>Patrol</strong> Flags Version One - Single Flag 11<br />

<strong>Patrol</strong> Flags Version Two - Double Flag 12<br />

No Swim Flag 13<br />

CLUB HOUSE/TOWER PATROL FLAGS 14-16<br />

Club House/Tower <strong>Patrol</strong> Flags 15<br />

BP Surf Rescue Club House Sign and Flags 16<br />

BEACH SIGNAGE 17-20<br />

Beach Conditions Sign 18<br />

Safety Message Sign 19<br />

Training in Progress Sign 20<br />

EQUIPMENT 21-23<br />

Surf Rescue Tube 22<br />

Surf Rescue Board 23<br />

6


7


OUR PATROL EQUIPMENT<br />

BRAND GUIDE<br />

If you have any queries or require further information about the contents of this document, please contact the<br />

Surf Life Saving New Zealand Head of Commercial and Marketing or email: marketing@surflifesaving.org.nz<br />

8


PATROL<br />

FLAGS<br />

9


BEACH PATROL FLAGS COLOURS AND LOGOS<br />

SLS YELLOW<br />

PMS: 116<br />

TSB DEEP INDIGO<br />

PMS: 2755C<br />

TSB RICH GREEN<br />

PMS: 341C<br />

TSB VIBRANT MINT<br />

PMS: 339C<br />

SLS RED<br />

PMS: 1795<br />

SLS YELLOW<br />

PMS: 116<br />

DANGEROUS<br />

CONDITIONS<br />

BLACK<br />

10


BEACH PATROL FLAGS VERSION ONE - SINGLE FLAG<br />

Beach <strong>Patrol</strong> Flag, Base and Pole.<br />

Single Flag, front.<br />

Beach <strong>Patrol</strong> Flag, Base and Pole.<br />

Single Flag, back.<br />

750mm<br />

750mm<br />

1000mm<br />

1000mm<br />

Swim Between Flags<br />

275mm W x 300mm H<br />

TSB logo<br />

450mm W x 392mm H<br />

11


BEACH PATROL FLAGS VERSION TWO - DOUBLE FLAG<br />

Beach <strong>Patrol</strong> Flag, Base and Pole.<br />

Double Flag, front.<br />

Beach <strong>Patrol</strong> Flag, Base and Pole.<br />

Double Flag, back.<br />

750mm<br />

750mm<br />

1000mm<br />

1000mm<br />

Swim Between Flags<br />

275mm W x 300mm H<br />

TSB logo<br />

450mm W x 392mm H<br />

12


NO SWIM FLAG<br />

Red No Swim Flag, Base and Pole,<br />

Cover/Sleeve.<br />

750mm<br />

1000mm<br />

DANGEROUS<br />

CONDITIONS<br />

13


CLUB<br />

HOUSE<br />

FLAGS<br />

14


CLUB HOUSE/TOWER PATROL FLAGS<br />

Club House/Tower <strong>Patrol</strong> Flag<br />

Club House/Tower <strong>Patrol</strong> Flag<br />

No stand<br />

Club House/Tower <strong>Patrol</strong> Flag Red<br />

No Swimming Flag<br />

900mm<br />

900mm<br />

750mm<br />

1200mm<br />

1200mm<br />

1000mm<br />

BP<br />

SURF<br />

RESCUE<br />

15


BP SURF RESCUE CLUB HOUSE<br />

SIGNS AND FLAGS<br />

Logo and Colours<br />

BP Club House Sign<br />

(2400mm x 1200mm)<br />

GREEN<br />

PMS: 368<br />

BP<br />

SURF<br />

RESCUE<br />

1200mm<br />

GREEN<br />

PMS: 355<br />

1850mm<br />

550mm<br />

YELLOW<br />

PMS: 109<br />

ORANGE<br />

PMS: 021<br />

WHITE<br />

BP Club House Flags<br />

(1000mm x 750mm)<br />

BP<br />

SURF<br />

RESCUE<br />

750mm<br />

750mm<br />

16<br />

780mm<br />

220mm


BEACH<br />

SIGNAGE<br />

17


BEACH CONDITIONS SIGN<br />

Colours<br />

RED<br />

PMS: 186<br />

YELLOW<br />

PMS: 116<br />

TSB DEEP INDIGO<br />

PMS: 2755C<br />

TSB RICH GREEN<br />

PMS: 341C<br />

TSB VIBRANT MINT<br />

PMS: 339C<br />

SUDDEN<br />

DROP<br />

STRONG<br />

CURRENTS<br />

NO<br />

LIFEGUARD<br />

PATROL<br />

NO<br />

SWIMMING<br />

ADVISED<br />

Logos<br />

SUDDEN<br />

DROP<br />

STRONG<br />

CURRENTS<br />

NO<br />

LIFEGUARD<br />

PATROL<br />

NO SWIMMING<br />

ADVISED<br />

STRONG<br />

WINDS<br />

SUBMERGED<br />

OBJECTS<br />

SHALLOW<br />

WATER<br />

LARGE<br />

BREAKING<br />

WAVES<br />

18


SAFETY MESSAGE SIGN<br />

19


TRAINING IN PROGRESS SIGN<br />

Colours<br />

SLS RED<br />

PMS: 1795<br />

SLS YELLOW<br />

PMS: 116<br />

GREN:<br />

PMS 355<br />

Logo<br />

700mm<br />

600mm<br />

20


EQUIPMENT<br />

21


SURF RESCUE TUBE<br />

Colours<br />

Front<br />

FRONT<br />

720mm<br />

22mm<br />

85mm<br />

Side<br />

SIDE<br />

50mm<br />

20mm 10mm<br />

95mm<br />

500mm<br />

500mm<br />

WHITE<br />

Back BACK<br />

100mm<br />

22


SURF RESCUE BOARD<br />

Logo<br />

Colours<br />

10’6” Foam Board<br />

TSB Logo Only<br />

SLS RED<br />

PMS: 1795<br />

SLS YELLOW<br />

PMS: 116<br />

BLUE<br />

PMS: 293<br />

BLACK<br />

WHITE<br />

Sponsor<br />

or Club<br />

Logo<br />

23


Photo Credits: Cody Keepa @Keepa Digital<br />

CONTACT INFORMATION<br />

www.surflifesaving.org.nz<br />

marketing@surflifesaving.org.nz

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