SLSNZ Patrol Equipment Brand Guide 2022
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Surf Life Saving New Zealand<br />
PATROL<br />
EQUIPMENT<br />
BRAND<br />
GUIDE
OUR VISION<br />
No one drowns on our beaches.<br />
OUR PURPOSE<br />
To lead and support Surf Lifesaving in<br />
NZ in partnership with member clubs.<br />
OUR VALUES<br />
Credible, Transparent, Passionate, Aspirational.<br />
2
OUR<br />
BRAND<br />
Our Surf Lifeguards are Volunteers<br />
Our Content is Engaging<br />
Our Messaging is Safety<br />
Our Images are Front Facing, Real People<br />
We are a Charity Not Fully Government Funded<br />
Our Surf Lifeguards have Mana<br />
Our <strong>Brand</strong> is Trusted and Valued<br />
We need to Connect to Diverse Communities<br />
We are in it for Life!<br />
3
OUR BRAND<br />
PERSONALITY<br />
Trusted<br />
Dedicated<br />
Knowledgeable<br />
Likeable<br />
Humble<br />
TONE OF<br />
VOICE<br />
Easy to Understand<br />
Engaging and<br />
Relatable<br />
Respectful<br />
Credible<br />
Confident<br />
OUR VALUES<br />
Credible, Transparent,<br />
Passionate, Aspirational.<br />
OUR ATTITUDE<br />
Can Do & Collaborative.<br />
OUR INSPIRATION<br />
Love of the beach and love of<br />
our surf family . . . we want to<br />
share that with others.<br />
OUTTAKE We Need You, Appreciate You, Want to Support You.<br />
4
SAVING LIVES SINCE 1910<br />
Surf Life Saving New Zealand is the<br />
leading beach and coastal safety,<br />
drowning prevention and rescue<br />
authority in Aotearoa. We are truly<br />
unique, delivering proactive lifeguarding<br />
and essential emergency rescue services,<br />
a range of public education beach safety<br />
programmes, member education, training<br />
and development, as well as a highly<br />
respected sport.<br />
We do all this as a charity and rely on the generosity of<br />
the public, commercial partners, foundations and trusts<br />
for donations and financial contributions in order to lead<br />
and support our incredible front-line volunteer lifeguarding<br />
services. <strong>SLSNZ</strong> is the national association representing<br />
74 surf lifesaving clubs with 18,000+ members, including<br />
more than 4,500 volunteer Surf Lifeguards. Our lifeguards<br />
patrol over 80 locations each summer and provide emergency<br />
call-out rescue services throughout Aotearoa, saving<br />
hundreds of lives each year and ensuring thousands return<br />
home safe after a day at the beach.<br />
5
CONTENTS<br />
OUR PATROL EQUIPMENT BRAND GUIDE 8<br />
PATROL FLAGS 9-13<br />
Logos and Colours 10<br />
<strong>Patrol</strong> Flags Version One - Single Flag 11<br />
<strong>Patrol</strong> Flags Version Two - Double Flag 12<br />
No Swim Flag 13<br />
CLUB HOUSE/TOWER PATROL FLAGS 14-16<br />
Club House/Tower <strong>Patrol</strong> Flags 15<br />
BP Surf Rescue Club House Sign and Flags 16<br />
BEACH SIGNAGE 17-20<br />
Beach Conditions Sign 18<br />
Safety Message Sign 19<br />
Training in Progress Sign 20<br />
EQUIPMENT 21-23<br />
Surf Rescue Tube 22<br />
Surf Rescue Board 23<br />
6
7
OUR PATROL EQUIPMENT<br />
BRAND GUIDE<br />
If you have any queries or require further information about the contents of this document, please contact the<br />
Surf Life Saving New Zealand Head of Commercial and Marketing or email: marketing@surflifesaving.org.nz<br />
8
PATROL<br />
FLAGS<br />
9
BEACH PATROL FLAGS COLOURS AND LOGOS<br />
SLS YELLOW<br />
PMS: 116<br />
TSB DEEP INDIGO<br />
PMS: 2755C<br />
TSB RICH GREEN<br />
PMS: 341C<br />
TSB VIBRANT MINT<br />
PMS: 339C<br />
SLS RED<br />
PMS: 1795<br />
SLS YELLOW<br />
PMS: 116<br />
DANGEROUS<br />
CONDITIONS<br />
BLACK<br />
10
BEACH PATROL FLAGS VERSION ONE - SINGLE FLAG<br />
Beach <strong>Patrol</strong> Flag, Base and Pole.<br />
Single Flag, front.<br />
Beach <strong>Patrol</strong> Flag, Base and Pole.<br />
Single Flag, back.<br />
750mm<br />
750mm<br />
1000mm<br />
1000mm<br />
Swim Between Flags<br />
275mm W x 300mm H<br />
TSB logo<br />
450mm W x 392mm H<br />
11
BEACH PATROL FLAGS VERSION TWO - DOUBLE FLAG<br />
Beach <strong>Patrol</strong> Flag, Base and Pole.<br />
Double Flag, front.<br />
Beach <strong>Patrol</strong> Flag, Base and Pole.<br />
Double Flag, back.<br />
750mm<br />
750mm<br />
1000mm<br />
1000mm<br />
Swim Between Flags<br />
275mm W x 300mm H<br />
TSB logo<br />
450mm W x 392mm H<br />
12
NO SWIM FLAG<br />
Red No Swim Flag, Base and Pole,<br />
Cover/Sleeve.<br />
750mm<br />
1000mm<br />
DANGEROUS<br />
CONDITIONS<br />
13
CLUB<br />
HOUSE<br />
FLAGS<br />
14
CLUB HOUSE/TOWER PATROL FLAGS<br />
Club House/Tower <strong>Patrol</strong> Flag<br />
Club House/Tower <strong>Patrol</strong> Flag<br />
No stand<br />
Club House/Tower <strong>Patrol</strong> Flag Red<br />
No Swimming Flag<br />
900mm<br />
900mm<br />
750mm<br />
1200mm<br />
1200mm<br />
1000mm<br />
BP<br />
SURF<br />
RESCUE<br />
15
BP SURF RESCUE CLUB HOUSE<br />
SIGNS AND FLAGS<br />
Logo and Colours<br />
BP Club House Sign<br />
(2400mm x 1200mm)<br />
GREEN<br />
PMS: 368<br />
BP<br />
SURF<br />
RESCUE<br />
1200mm<br />
GREEN<br />
PMS: 355<br />
1850mm<br />
550mm<br />
YELLOW<br />
PMS: 109<br />
ORANGE<br />
PMS: 021<br />
WHITE<br />
BP Club House Flags<br />
(1000mm x 750mm)<br />
BP<br />
SURF<br />
RESCUE<br />
750mm<br />
750mm<br />
16<br />
780mm<br />
220mm
BEACH<br />
SIGNAGE<br />
17
BEACH CONDITIONS SIGN<br />
Colours<br />
RED<br />
PMS: 186<br />
YELLOW<br />
PMS: 116<br />
TSB DEEP INDIGO<br />
PMS: 2755C<br />
TSB RICH GREEN<br />
PMS: 341C<br />
TSB VIBRANT MINT<br />
PMS: 339C<br />
SUDDEN<br />
DROP<br />
STRONG<br />
CURRENTS<br />
NO<br />
LIFEGUARD<br />
PATROL<br />
NO<br />
SWIMMING<br />
ADVISED<br />
Logos<br />
SUDDEN<br />
DROP<br />
STRONG<br />
CURRENTS<br />
NO<br />
LIFEGUARD<br />
PATROL<br />
NO SWIMMING<br />
ADVISED<br />
STRONG<br />
WINDS<br />
SUBMERGED<br />
OBJECTS<br />
SHALLOW<br />
WATER<br />
LARGE<br />
BREAKING<br />
WAVES<br />
18
SAFETY MESSAGE SIGN<br />
19
TRAINING IN PROGRESS SIGN<br />
Colours<br />
SLS RED<br />
PMS: 1795<br />
SLS YELLOW<br />
PMS: 116<br />
GREN:<br />
PMS 355<br />
Logo<br />
700mm<br />
600mm<br />
20
EQUIPMENT<br />
21
SURF RESCUE TUBE<br />
Colours<br />
Front<br />
FRONT<br />
720mm<br />
22mm<br />
85mm<br />
Side<br />
SIDE<br />
50mm<br />
20mm 10mm<br />
95mm<br />
500mm<br />
500mm<br />
WHITE<br />
Back BACK<br />
100mm<br />
22
SURF RESCUE BOARD<br />
Logo<br />
Colours<br />
10’6” Foam Board<br />
TSB Logo Only<br />
SLS RED<br />
PMS: 1795<br />
SLS YELLOW<br />
PMS: 116<br />
BLUE<br />
PMS: 293<br />
BLACK<br />
WHITE<br />
Sponsor<br />
or Club<br />
Logo<br />
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Photo Credits: Cody Keepa @Keepa Digital<br />
CONTACT INFORMATION<br />
www.surflifesaving.org.nz<br />
marketing@surflifesaving.org.nz
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