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Surf Life Saving New Zealand<br />
VEHICLE<br />
BRAND<br />
GUIDE
OUR VISION<br />
No one drowns on our beaches.<br />
OUR PURPOSE<br />
To lead and support Surf Lifesaving in<br />
NZ in partnership with member clubs.<br />
OUR VALUES<br />
Credible, Transparent, Passionate, Aspirational.<br />
2
OUR<br />
BRAND<br />
Our Surf Lifeguards are Volunteers<br />
Our Content is Engaging<br />
Our Messaging is Safety<br />
Our Images are Front Facing, Real People<br />
We are a Charity Not Fully Government Funded<br />
Our Surf Lifeguards have Mana<br />
Our <strong>Brand</strong> is Trusted and Valued<br />
We need to Connect to Diverse Communities<br />
We are in it for Life!<br />
3
OUR BRAND<br />
PERSONALITY<br />
Trusted<br />
Dedicated<br />
Knowledgeable<br />
Likeable<br />
Humble<br />
TONE OF<br />
VOICE<br />
Easy to Understand<br />
Engaging and<br />
Relatable<br />
Respectful<br />
Credible<br />
Confident<br />
OUR VALUES<br />
Credible, Transparent,<br />
Passionate, Aspirational.<br />
OUR ATTITUDE<br />
Can Do & Collaborative.<br />
OUR INSPIRATION<br />
Love of the beach and love of<br />
our surf family . . . we want to<br />
share that with others.<br />
OUTTAKE We Need You, Appreciate You, Want to Support You.<br />
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5
CONTENTS<br />
OUR VEHICLE BRAND GUIDE 8<br />
SAVING LIVES SINCE 1910 9<br />
IRB - INFLATABLE RESCUE BOAT 10-13<br />
Logos and Colours 11<br />
<strong>Brand</strong>ing Placement <strong>Guide</strong>lines - IRB 12<br />
<strong>Brand</strong>ing Placement IRB - Engine 13<br />
RWC - RESCUE WATER CRAFT 14-15<br />
RWC - Rescue Water Craft 15<br />
BEACH SIDE-BY-SIDE VEHICLES 16-17<br />
Beach Side-By-Side <strong>Vehicle</strong>s 17<br />
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OUR VEHICLE BRAND GUIDE<br />
If you have any queries or require further information about the contents of this document, please contact the<br />
Surf Life Saving New Zealand Head of Commercial and Marketing or email: marketing@surflifesaving.org.nz<br />
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SAVING LIVES SINCE 1910<br />
Surf Life Saving New Zealand is the<br />
leading beach and coastal safety,<br />
drowning prevention and rescue<br />
authority in Aotearoa. We are truly<br />
unique, delivering proactive lifeguarding<br />
and essential emergency rescue services,<br />
a range of public education beach safety<br />
programmes, member education, training<br />
and development, as well as a highly<br />
respected sport.<br />
We do all this as a charity and rely on the generosity of<br />
the public, commercial partners, foundations and trusts<br />
for donations and financial contributions in order to lead<br />
and support our incredible front-line volunteer lifeguarding<br />
services. <strong>SLSNZ</strong> is the national association representing<br />
74 surf lifesaving clubs with 18,000+ members, including<br />
more than 4,500 volunteer Surf Lifeguards. Our lifeguards<br />
patrol over 80 locations each summer and provide emergency<br />
call-out rescue services throughout Aotearoa, saving<br />
hundreds of lives each year and ensuring thousands return<br />
home safe after a day at the beach.<br />
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10<br />
IRB<br />
INFLATABLE<br />
RESCUE BOAT
IRB - SPONSOR<br />
LOGOS AND COLOURS<br />
GREEN<br />
PMS: 368<br />
GREEN<br />
PMS: 355<br />
YELLOW<br />
PMS: 109<br />
WHITE<br />
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IRB - INFLATABLE RESCUE BOAT<br />
BP SURF RESCUE<br />
ARANCIA<br />
BP Helios<br />
200mm diameter<br />
BP SURF RESCUE<br />
ARANCIA<br />
20mm<br />
Centered<br />
130<br />
BP Logo sits<br />
30mm below seam<br />
BP Helios<br />
355mm diameter<br />
BP SURF RESCUE<br />
ARANCIA<br />
48<br />
ARANCIA<br />
20 410 20 75<br />
4<br />
Arancia Stripes:<br />
18mm<br />
18mm<br />
18mm<br />
600 x 200<br />
maximum<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing*<br />
200<br />
35<br />
BP SURF RESCUE<br />
1470<br />
ARANCIA<br />
* Club name maximum height is 50mm<br />
#<br />
Club name maximum height is 50mm*Club or club sponsor branding maximum is 600 x 200mm<br />
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IRB ENGINE<br />
SIDE<br />
TOP<br />
Club Or Club<br />
Sponsor<br />
<strong>Brand</strong>ing*<br />
*Club or club sponsor branding can<br />
be any size on the top of the engine.<br />
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14<br />
RWC<br />
RESCUE<br />
WATER CRAFT
RWC - RESCUE WATER CRAFT<br />
Examples of <strong>Brand</strong>ing on a RWC<br />
Design and vehicle model will determine<br />
final layout. <strong>Brand</strong>ing should include:<br />
• SURF RESCUE Word Mark on front<br />
and sides<br />
• Red and Yellow Stripe Artwork<br />
• SLS Logo on front and if design allows<br />
on sides<br />
• Partner/Sponsor Logos added on a case<br />
by case basis placement ideally on the<br />
sides only<br />
• Club logo on sides if desired<br />
15
BEACH<br />
VEHICLES<br />
16 16
SIDE-BY-SIDE VEHICLES<br />
Examples of <strong>Brand</strong>ing on a Side-by-Side <strong>Vehicle</strong><br />
Design and vehicle model will determine<br />
final layout. <strong>Brand</strong>ing should include:<br />
• SURF RESCUE Word Mark on front<br />
and sides<br />
• Red and Yellow Check Artwork<br />
• SLS Logo on bonnet with SURF RESCUE<br />
Word Mark<br />
• Partner/Sponsor Logos added on a case<br />
by case basis placement ideally on the<br />
sides only<br />
• Club logo on sides if desired<br />
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Photo Credits: Cody Keepa @Keepa Digital<br />
CONTACT INFORMATION<br />
www.surflifesaving.org.nz<br />
marketing@surflifesaving.org.nz
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