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SLSNZ Vehicle Brand Guide 2022

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Surf Life Saving New Zealand<br />

VEHICLE<br />

BRAND<br />

GUIDE


OUR VISION<br />

No one drowns on our beaches.<br />

OUR PURPOSE<br />

To lead and support Surf Lifesaving in<br />

NZ in partnership with member clubs.<br />

OUR VALUES<br />

Credible, Transparent, Passionate, Aspirational.<br />

2


OUR<br />

BRAND<br />

Our Surf Lifeguards are Volunteers<br />

Our Content is Engaging<br />

Our Messaging is Safety<br />

Our Images are Front Facing, Real People<br />

We are a Charity Not Fully Government Funded<br />

Our Surf Lifeguards have Mana<br />

Our <strong>Brand</strong> is Trusted and Valued<br />

We need to Connect to Diverse Communities<br />

We are in it for Life!<br />

3


OUR BRAND<br />

PERSONALITY<br />

Trusted<br />

Dedicated<br />

Knowledgeable<br />

Likeable<br />

Humble<br />

TONE OF<br />

VOICE<br />

Easy to Understand<br />

Engaging and<br />

Relatable<br />

Respectful<br />

Credible<br />

Confident<br />

OUR VALUES<br />

Credible, Transparent,<br />

Passionate, Aspirational.<br />

OUR ATTITUDE<br />

Can Do & Collaborative.<br />

OUR INSPIRATION<br />

Love of the beach and love of<br />

our surf family . . . we want to<br />

share that with others.<br />

OUTTAKE We Need You, Appreciate You, Want to Support You.<br />

4


5


CONTENTS<br />

OUR VEHICLE BRAND GUIDE 8<br />

SAVING LIVES SINCE 1910 9<br />

IRB - INFLATABLE RESCUE BOAT 10-13<br />

Logos and Colours 11<br />

<strong>Brand</strong>ing Placement <strong>Guide</strong>lines - IRB 12<br />

<strong>Brand</strong>ing Placement IRB - Engine 13<br />

RWC - RESCUE WATER CRAFT 14-15<br />

RWC - Rescue Water Craft 15<br />

BEACH SIDE-BY-SIDE VEHICLES 16-17<br />

Beach Side-By-Side <strong>Vehicle</strong>s 17<br />

6


7


OUR VEHICLE BRAND GUIDE<br />

If you have any queries or require further information about the contents of this document, please contact the<br />

Surf Life Saving New Zealand Head of Commercial and Marketing or email: marketing@surflifesaving.org.nz<br />

8


SAVING LIVES SINCE 1910<br />

Surf Life Saving New Zealand is the<br />

leading beach and coastal safety,<br />

drowning prevention and rescue<br />

authority in Aotearoa. We are truly<br />

unique, delivering proactive lifeguarding<br />

and essential emergency rescue services,<br />

a range of public education beach safety<br />

programmes, member education, training<br />

and development, as well as a highly<br />

respected sport.<br />

We do all this as a charity and rely on the generosity of<br />

the public, commercial partners, foundations and trusts<br />

for donations and financial contributions in order to lead<br />

and support our incredible front-line volunteer lifeguarding<br />

services. <strong>SLSNZ</strong> is the national association representing<br />

74 surf lifesaving clubs with 18,000+ members, including<br />

more than 4,500 volunteer Surf Lifeguards. Our lifeguards<br />

patrol over 80 locations each summer and provide emergency<br />

call-out rescue services throughout Aotearoa, saving<br />

hundreds of lives each year and ensuring thousands return<br />

home safe after a day at the beach.<br />

9


10<br />

IRB<br />

INFLATABLE<br />

RESCUE BOAT


IRB - SPONSOR<br />

LOGOS AND COLOURS<br />

GREEN<br />

PMS: 368<br />

GREEN<br />

PMS: 355<br />

YELLOW<br />

PMS: 109<br />

WHITE<br />

11


IRB - INFLATABLE RESCUE BOAT<br />

BP SURF RESCUE<br />

ARANCIA<br />

BP Helios<br />

200mm diameter<br />

BP SURF RESCUE<br />

ARANCIA<br />

20mm<br />

Centered<br />

130<br />

BP Logo sits<br />

30mm below seam<br />

BP Helios<br />

355mm diameter<br />

BP SURF RESCUE<br />

ARANCIA<br />

48<br />

ARANCIA<br />

20 410 20 75<br />

4<br />

Arancia Stripes:<br />

18mm<br />

18mm<br />

18mm<br />

600 x 200<br />

maximum<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing*<br />

200<br />

35<br />

BP SURF RESCUE<br />

1470<br />

ARANCIA<br />

* Club name maximum height is 50mm<br />

#<br />

Club name maximum height is 50mm*Club or club sponsor branding maximum is 600 x 200mm<br />

12


IRB ENGINE<br />

SIDE<br />

TOP<br />

Club Or Club<br />

Sponsor<br />

<strong>Brand</strong>ing*<br />

*Club or club sponsor branding can<br />

be any size on the top of the engine.<br />

13


14<br />

RWC<br />

RESCUE<br />

WATER CRAFT


RWC - RESCUE WATER CRAFT<br />

Examples of <strong>Brand</strong>ing on a RWC<br />

Design and vehicle model will determine<br />

final layout. <strong>Brand</strong>ing should include:<br />

• SURF RESCUE Word Mark on front<br />

and sides<br />

• Red and Yellow Stripe Artwork<br />

• SLS Logo on front and if design allows<br />

on sides<br />

• Partner/Sponsor Logos added on a case<br />

by case basis placement ideally on the<br />

sides only<br />

• Club logo on sides if desired<br />

15


BEACH<br />

VEHICLES<br />

16 16


SIDE-BY-SIDE VEHICLES<br />

Examples of <strong>Brand</strong>ing on a Side-by-Side <strong>Vehicle</strong><br />

Design and vehicle model will determine<br />

final layout. <strong>Brand</strong>ing should include:<br />

• SURF RESCUE Word Mark on front<br />

and sides<br />

• Red and Yellow Check Artwork<br />

• SLS Logo on bonnet with SURF RESCUE<br />

Word Mark<br />

• Partner/Sponsor Logos added on a case<br />

by case basis placement ideally on the<br />

sides only<br />

• Club logo on sides if desired<br />

17


Photo Credits: Cody Keepa @Keepa Digital<br />

CONTACT INFORMATION<br />

www.surflifesaving.org.nz<br />

marketing@surflifesaving.org.nz

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