Retailers Forum Magazine November 2022

etailers
VOL. 42 NO. 7
NOVEMBER 2022
Holiday
Sales
Begin!
Connecting Wholesalers and Retailers Since 1981
Connecting Wholesalers and Retailers Since 1981

Want More Info? Circle #14 on page 11 • www.Vendor411.com
Page 2 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 3

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$
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High Neck Slim-Fit
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$
17.29
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Sherpa Coat Navy Blue
$
28.99
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Pink Teddy Coat
$
27.99
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NO MINIMUM
Womens Winter Full Zipper
Teddy Coats Olive
$
23.99
www.FashionableSales.com
Page 4 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

WHOLESALE
Costume Club
• Disposables
• Atomizers
H2 E-Cig Round
Mouth Atomizer
$1.85
• Kits
• E-Cig Ba teries
5mL Bo tle
Liquid E-Juice
for E-Cig $1.30
E-Case w/2
Cigare tes + 1 USB
Charger $10.50
1 0’S IN STOCK
All Occassions
Fast Same Day Shipping
Flat Rate Delivery
E-Cig kit Includes 1 cig,
10cartridges, Wa l, USB,
Car Chargers $6.50
• E-Liquids
• E-Cig A ce sories
Round Mouth E-Cig
3.5ml Atomizer Set
w/Coil Heads $3.83
SHISHA Zero
Nicotine Disposable
E-Cig $3.45
This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the
country’s leading merchandise wholesalers. The advertisers
herein sell strictly wholesale and require that you purchase with
the intent of reselling through retail channels.
Sell to over 60,000
stores through Forum
631/754-5000
DRESS UP FOR
PROFITS!
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
Every Day’s A Treat!
See our ad on page 28
www.USACostumers.com
Light Up WithoUt
Lighting Up!
LOGIC WHOLESALE
see our ad on page 37
Start.
Electronic
Cigarettes
Full Service Wholesaler • We Ship Worldwide
Grow.
Repair.
Our specialty is helping sma l and
mid-sized busine ses achieve su ce s.
Contact us for fr e consultation.
1-800-433-7002
info@ForumBA.com • www.ForumBA.com
Always Be
Fashionable
FASHIONABLE
SALES
See our ad on Pg 63
www.Lightecig.com
We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE
SMALL
BUSINESS
CONSULTING
ForumBA.com
Ad on Page 18
INDEX
ADVERTISERS INDEX
AUGUST 2022
BLING IT ON!
HipWholesale.com
See our ad on Page 27
Does anybody
read these?
CALL 631-754-5000 and
you’ll get a FREE 3-mo.
subscription!
Congratulations to
FIND THE FINDS
Northport, NY
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES .......... 09
APPAREL
1 STOP WHOLESALE ........ 35
BLANK TEES. ............... 28
BOUTIQUE CLOSEOUTS. ..... 51
CAPSMITH ............. 20-21
CLOTHINGWARE ........... 71
DD BULK ................... 60
FASHIONABLE
FASHIONABLE SALES. ....... 63
WATCHES
SNEAKY SAVINGS ON SNEAKERS
SKMEI 1463 Fashion Women
Watches W/ Leather Strap
$14.99
FLIRTY WHOLESALE ........ 24
KARMA CIRCLE. ............ 03
SCARF WAREHOUSE ........ 84
For Men & Women
See Our Ad On PAge 59
SKMEI 1258 Digital Sport Watch
For Men W/ 50m Waterproof
SKMEI 9178
Creativity Sku l
Quartz Watch
For Men
$16.99
SKMEI 1704 Elegant Girl Clock
W/ Japan Quartz Movement
$18.99
$13.99
STYLISH PLUS .............. 45
T SHIRT REP ................ 88
UIN DEALS ................. 61
LINKS
SKMEI 123 Fashion
Casual Sport Watch
W/ Stainle s Steel Strap
Liebig L1013 Japan Quartz
Movement Golden Watch
$13.99
$15.99
UNIVERSE WHOLESALE. ..... 47
USACOSTUMERS.COM ...... 28
ASSORTED ITEMS
AUCTION FINDER ........... 34
BEAN WHOLESALERS ....... 24
DINO DROPSHIP . . . . . . . . . . . . 57
DOBA DROPSHIP ........... 15
EVERYTHING CLOSEOUTS ... 70
EZ DROPSHIP. .............. 68
FIND IT ASIA. ............... 86
LIEBIG L2004 Quartz Watches
For Men
$17.99
SKMEI 1419 Simple Style
Women Quartz Watches
$12.99
MEGA UBID ................ 74
RAMSONS IMPORTS ........ 13
SWEET WHOLESALERS ...... 55
TOP TEN WHOLESALE ....... 83
BOOKS
AUCTION BOOK ............ 80
BUYERS CONTACTS ......... 79
CLOSEOUT DIRECTORY ..... 89
HIDDEN WEALTH ........... 82
TRADE PUBLICATIONS ...90-96
CANDY
SWEET WHOLESALERS ...... 55
CELLULAR
CELLCITY.BIZ .............. 29
SKMEI 1676 Simple Watches
For Men IP68 W/ Leather Strap
WHOLE-CELL .............. 73
$15.99
SKMEI 1690
Quartz Watches For Womens
W/ Rhinestone Decoration
$16.99
COMPUTERS
REFURB SHOPS ............. 32
CONSUMER ELECT.
SKMEI 1722 Ladies
Quartz Analog Silicone
Wrist Watch
FIND IT CHINA .............. 65
$15.99
FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING
ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME
CREDIT CARD
PROCESSING
EXP MERCHANT ............ 81
SKMEI 1703 Fashion Flower Shape
Dial Ladies Quartz Clock
W/ 30m Waterproof
$17.99
www.TimeWholesalers.com
We make it easy to find products and suppliers
without having to flip through entire magazine
1. Check the INDEX on Pages 6 & 7.
2. Find the Product Category and View the Various Companies.
3. CLICK on the Company you’re interested in and their Ad Page
will Open Immediately.
Found an ad that Interests you and want to know more?
1. CLICK on the website in the ad and you will open the
company’s website.
2. CLICK on an email in the ad and you can send a message
ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.
JUST CLICK ON THEM!
RESPONDER
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
Many companies are enrolled in our Reader Response
Program (Page 11). You can contact multiple
companies with 1-CLICK!
1. Find the Reader Response Banner in an Ad.
2. CLICK on the banner and it will open up an Inquiry Form.
3. Select Companies you want FREE CATALOGS and Info from.
4. You can also access this FREE Program on Page 11
or www.Vendor411.com directly.
FORUM PUBLISHING COMPANY
CONTACT US:
TEL: 1-800-635-7654
383 East Main Street, Centerport, NY 11721
FAX: 631-754-0630
www.RetailersForum.com
RETAILERS FORUM MAGAZINE Email: ForumPublishing@gmail.com
| NOVEMBER 2022 Page 5

Sell to over 60,000
stores through Forum
631/754-5000
Start.
Light Up Without
Lighting Up!
Full Service Wholesaler • We Ship Worldwide
LOGIC • WHOLESALE
Kits
• E-Liquids
Grow. See our ad on Page 33
Repair.
Our specialty is helping small and
mid-sized businesses achieve success.
Contact us for free consultation.
see our ad on page 29
1-800-433-7002
info@ForumBA.com • www.ForumBA.com
DRESS UP FOR
PROFITS!
Every Day’s A Treat!
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
WHOLESALE
Costume Club
www.USACostumers
See our USACostumers.com
ad on page 26
• Disposables
• Atomizers
H2 E-Cig Round
Mouth Atomizer
$1.85
5mL Bottle
E- Liquid E-Juice
for E-Cig $1.30
E-Case w/2
Cigarettes + 1 USB
Charger $10.50
Always Be
Fashionable
E-Cig kit Includes 1 cig,
10cartridges, Wall, USB,
Car Chargers $6.50
FASHIONABLE
SALES
See our ad on Pg 04
BLING IT ON!
HipWholesale.com
SMALL
BUSINESS
CONSULTING
ForumBA.com
Ad on Page 38
100’S IN STOCK
All Occassions
Fast Same Day Shipping
Flat Rate Delivery
Electronic
Cigarettes
• E-Cig Batteries
Round Mouth E-Cig
3.5ml Atomizer Set
w/Coil Heads $3.83
• E-Cig Accessories
SHISHA Zero
Nicotine Disposable
E-Cig $3.45
www.Lightecig.com
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE
SNEAKY SAVINGS ON SNEAKERS
See Our Ad on Page 57
Does anybody
read these?
CALL 631-754-5000 and
you’ll get a FREE 3-mo.
subscription!
Congratulations to
WINDOWS AND DOORS
Long Island, NY
ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
NOVEMBER 2022
ADVERTISING
FORUM AD RATES .......... 09
APPAREL
1 STOP WHOLESALE. ........ 47
BLANK TEES. ............... 22
BOUTIQUE CLOSEOUTS ...... 71
CAPSMITH. ................. 31
CLOTHINGWARE ............ 45
DD BULK ................... 56
FASHIONABLE SALES. ....... 04
FLIRTY WHOLESALE ......... 20
STYLISH PLUS .... BACK COVER
UIN DEALS ................. 43
USACOSTUMERS.COM ....... 26
ASSORTED ITEMS
AUCTION FINDER. ........... 62
BEAN WHOLESALERS ....... 24
DINO DROPSHIP. ............ 51
DOBA DROPSHIP ............ 27
EVERYTHING CLOSEOUTS. ... 58
EZ DROPSHIP ............... 72
FIND IT ASIA ................ 85
MEGA UBID ................. 64
RAMSONS IMPORTS ......... 03
SWEET WHOLESALERS ...... 39
TOP TEN WHOLESALE ....... 81
BOOKS
AUCTION BOOK ............. 80
BUYERS CONTACTS ......... 79
CLOSEOUT DIRECTORY ...... 84
HIDDEN WEALTH ............ 82
TRADE PUBLICATIONS ..... 88-94
WHOLESALE SOURCE BOOK .. 86
CANDY
SWEET WHOLESALERS ...... 39
CELLULAR
CELLCITY.BIZ ............... 67
WHOLE-CELL ............... 49
COLLECTIBLES
PATTER’S COLLECTIBLES .... 24
COMPUTERS
REFURB SHOPS. ............ 50
CONSUMER ELECT.
FIND IT CHINA. .............. 75
CREDIT CARD
PROCESSING
NORTH AMERICAN BANKCARD .... 25

#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO ...................... 60
CC WAREHOUSE ............ 87
E-STORE BUILDERS ......... 66
E STORE SIGNS ............. 59
E-STORE SITES ............. 48
FB CAMPAIGNS ............. 18
FORUM ADVISORS. .......... 38
FORUM APP ................ 44
FUNDING OFFICES. .......... 40
KWIK INC. .................. 34
PAYROLL HELPER ........... 78
PROTECTION PLANS. ........ 68
RETAILERS BANK ........... 70
SALES GROUP BAGS ........ 20
SETON SIGNAGE ............ 83
WHOLESALESOURCES.COM . . . . .
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP. ............ 51
DOBA DROPSHIP ............ 27
EZ DROPSHIP ............... 72
E-CIGARETTES &
SMOKE SHOP ITEMS
$4.50 Each
3’x5’Embroidered Flags $14.00 Each Garden Flags WindSocks
LIGHT E CIG ................ 37 48.00 dz COOL GLOWING. ............ 55
$48.00 dz
View our 148 page Catalog online ! Min.Order
www.RIOhio.com
$150.00
$42.00 dz
LOGIC WHOLESALE ......... 29 FLAGS GALORE. ............ 02
USA VAPE DEALS ........... 23
Hat Pins $6.00 dz
$36.00 dz
Garden Flags
$48.00 dz
Tri-Fold
$5.00 Each
Belt Buckles
$36.00 dz
FOOTWEAR
$9.00 dz
Playing Cards
$18.00 dz
12”x18” Metal Signs
$5.50 Each
Belt Buckles
Metal Signs $24.00 dz $42.00 dz
MERCHANDISE $5.50 Each REP ......... 46
3’x5’Embroidered Flags
$21.00 dz
$14.00 Each
$18.00 dz
5” Patches $36.00 dz
SNEAKER CLEARANCE ...... 57
HANDBAGS
$39.00 dz
$18.00 dz
Leather Wallets $5.50 each
BAG CLOSEOUTS ........... 33
$21.00 dz
$36.00 ut 72 pcs
BAG VENDORS. ............. Magnets 3”x8” $18.00 28 dz
CLARA CLARK .............. 19
DAKOTA STEEL ART .......16/17
RUG PROFITS. .............. 53
RUSH SUPPLIERS ........... 54
INCENSE/
FRAGRANCES
L&V CREATIONS ............ 15
JEWELRY/ACCESSORIES
BLING WHOLESALER .............73
BODY CANDY HQ .................61
BUND JEWELRY. .................41
CLOSEOUTS FOR SALE ...........77
HEAVENLY WHOLESALE. ..........52
HIP WHOLESALE .................35
JEWEL CLEARANCE ..............26
JEWELRY MINERS ................65
SHAKE WHOLESALE. .............32
UNIVERSE WHOLESALE ...........63
Metal Sign
$4.75 each
$48.00 dz
$30.00 dz
12” Metal Signs
$5.00 Each
$7.00 Each
NOVELTIES
CARTOON CONCEPTS ....... 42
3pc Magnet
$5.25 Each
Metal Plates
$27.00 dz
8” x 12” Parking Sign $18.00 dz
$15.00 dz
$15.50 Each
NOVELTY SELLER ........... 02
PPE SUPPLIES
8” x 12” Metal Signs
$39.00 dz
PPE STOCKROOM ........... 74
R/C & TOYS
SOARING RC. ............... 76
$4.00 each
SPECIAL FEATURES
Leather Bracelet $18.00 dz
HOME & HOUSEWARE FORUM WORKSHOP ......... 30
READER RESPONSE ......... 11
RETAILING NEWS. ........... 14
WHAT’S HOT ................ 12
Patches $18.00 dz
Belt Buckles
$36.00 SPORTING dz
1ut/5 dz Mood GOODS/
Rings $33.00 unit
SECURITY PRODUCTS
BESTEX .................... 22
OHIO KNIFE. ................ 13
TRADE SHOWS
THE MARKET CENTER ....... 18
WATCHES & CLOCKS
TIME WHOLESALERS ........ 21
WATCH DEALERS ........... 36
WEDDING ITEMS
SMARTEST BARGAIN ........ 28
WELCOME NEW READERS!
HOLIDAY SEASON STARTS NOW.
STOCK UP YOUR SHELVES.
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
12”x18” Metal Sign $5.25 each
BUSINESS BOOKS
www.BizBooks.org
Ring...Ring...
$36.00 ut/72pcs
Savings
for
Cell
$15.00 dz
$6.00 dz
See our Hat Ad Pins on Also Page 67
sold by the
Gigantic dozen! Selection
of Variety Goods
36 pcBiker Ring
$24.00 dz
Best Friend Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
See our Ad on Page 03
DROPSHIP TO PROFITS!
Tri- Color Necklace $18.00 dz
1000’s of Items
See our ad on Page 27
WHOLESALERS:
Increase Your Sales
By Advertising Here!
631-754-5000
WIND SPINNERS
Sells Like
A Breeze!
DAKOTA STEEL
See Our Ad on Pgs. 16/17
VISIT FORUM ON
THE INTERNET
View our latest books at
www.bizbooks.org
WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com

ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
1⁄8 Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
1⁄8 Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
FULL MARKETING PROGRAM INCLUDED >>
Printed Magazine
• Your ad is featured in our
printed magazine circulated to
buyers across the USA. Includes
distribution at industry’s top trade
shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our free
iPhone and Android APP. Imagine
YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers interested
in your products through a
code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in the
industry’s leading search engine:
www.supplier411.com
• Saturation marketing coverage on
our new wholesale portal: www.
wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2022
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Philadelphia Gift & Variety Show
Seattle Gift Show
The Merchandise Center, IL
FEBRUARY
ASD Marketplace Las Vegas Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
MARCH
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
APRIL
Hawaii Merchandise Expo
The Merchandise Center, IL
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Northern Michigan Gift & Souvenir Show
Off Price Show NY TBD
The Merchandise Center, IL
JUNE
Dallas Gift & Variety Show
Greensboro Gift & Jewelry Show
LA Fashion Market
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Philadelphia Gift & Variety Show
The Merchandise Center, IL
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show TBD
St. Louis Gift Show
SEPTEMBER
Asia America Wholesale Show
Dallas Home & Gift Show
Greensboro Gfit & Jewelry Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
The Merchandise Center, IL
OCTOBER
Dallas Apparel & Accessories Show
Las Vegas Souvenir & Gift Show
The Merchandise Center, IL
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Smoky Mountain Variety
DECEMBER
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
Our Large Holiday Issue Hits The Mails Before Thanksgiving to
Maximize Advertisers Results!
We provide physical magazines at shows or email free
digital magazine to attendees using Attendee database lists.
* Show schedules are subject to change without notice.

From the
PUBLISHER
It’s Holiday Countdown Time
BEING thankful and giving thanks
is a great American tradition. There
are not many countries that actually
make a holiday dedicated to just giving
thanks and being gracious. It is a
wonderful thing that all of us embrace
and honor. So, in the tradition of this
great day coming up, I would like to
thank all of our readers and advertisers
for supporting our magazine and
ventures and helping us continue our
work since we started back in 1981.
RETAILERS are most thankful for this
time of the year when everyone heads
into full swing for the holiday season.
This season is expected to be spread
longer as shoppers are metering their
shopping habits in light of inflation
and uncertainty. Our sales have been
unpredictable over the last quarter past
and we all hope to recoup business as
we finish the last two months of the
year.
AS entrepreneurs it is our nature to
look ahead and forecast as best as we
can what the new year will bring. Many
are hoping that our government will
refocus on what is important to us and
not the ruling class. If real efforts are
made to reign in inflation and stabilize
our economy we can look forward to a
bright new year. Each of us has to make
plans for our businesses to succeed
and we’re thankful to live in a free
>> ON-LINE SOURCING
society that allows us free enterprise.
And hopefully we will get back on that
track for the new year.
OUR colleagues in this industry,
more than others, represent a diverse
group of backgrounds and ethnicity
and we all share the same freedoms
and dreams. It is always rewarding
and gratifying to work alongside such
a fine group of dedicated and hard
working people.
THE independent retailers of this
country are what makes it great. It
is reassuring to see local towns
stressing the importance of “shopping
local” and keeping their communities
vitalized. Our businesses are important
cornerstones in every town and
city and need to be appreciated and
frequented by local residents.
IN the meantime, we’ve dug our
trenches all year to be ready for this
holiday season. Now is the time to
maximize our profit potential.
Shoppers will be out spending and it
is up to each of us to entice them into
our businesses and share the wealth.
Research reports confirm that over
45% of shoppers will be shopping at
physical stores so be sure that you are
ready for them with great selection and
competitive pricing. The countdown
has begun. It’s time for the holidays!
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
41 Years
1981-2022
RETAILERS FORUM is published monthly at $75/year USA,
$125/year foreign.
Entire contents copyright ©2022 by Forum Publishing.
Publisher assumes no responsibility for contents herein.
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WHAT’S HOT
For more information, contact:
mpetreanu@hotmail.com
Tel: 1-305-607-3470
Levi’s.....$1.00
For more information, contact:
STYLISH PLUS
www.StylishPlus.biz
Tel: 1-626-338-4477
$1 JEANS DO EXIST!
YEARS ago, when I was in the apparel industry one of the hottest lines of
clothing was what we called “recycled jeans.” Now they are called
BUTTON
DOWN
BLOUSE
SHIRT
$9.99
lightly used or even collectible treasures. I discovered that this
category was a serious money-maker and we had truckloads in and
out of our warehouse every day. The market shifted a bit and we
found few reliable suppliers to sustain.
FAST forward to today and Marcel of Miami who has a great
selection of quality fast-selling used and new apparel. Cash in on this
growing trend (you’ve seen all the used clothing companies getting
rich!) This can now be YOUR company.
MARCEL knows the business and imagine your profits when you
are buying jeans for just $1.00 a pair. He also carries new jeans,
work pants, cargo pants and cargo shorts. And Levi is a great brand
name that all of your clients are going to want to buy.
BIGGER SIZES…BIGGER PROFITS
THE women’s apparel and accessory market is one of the
largest of any. When you can find a great resource you can have
one of the most profitable businesses you could imagine. One
of the segments of this business that is booming is plus size
apparel. No longer do people needing these special sizes have
to sacrifice quality or pay super high prices to get fashionable
goods.
AT Stylish Plus retailers can stock up on the country’s hottest
items from a vast selection with no minimum purchase required,
which gives you great convenience in stocking. The company’s
low prices give you great mark-ups.
HOT for this month is the special CLEARANCE section
developed for retailers and online sellers with large collections
of the most popular goods selling for as low as $9.99. This is a
great time to get into the plus-size clothing business.
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
MAKE MONEY WITH CLOSEOUTS
AS retailers, whether we are selling in a physical location or online
we need to have the most wanted goods at the best prices. The
problem these days is that goods have been costing more and our
margins have been shrinking. Retailers, flea market vendors and online
sellers need to get ahead of the curve.
THIS is why we all need to add closeout merchandise into our mix.
Closeouts are simply goods that have been overbought, packaging
changed or from a business that ceased. You can buy first quality
items for pennies on the dollar...WHEN you know where to buy them.
Our CLOSEOUT DIRECTORY shows you where with our listings of
100’s of closeout dealers. Just $29.95 book or PDF.
Page 12 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

OHIO
KNIFE
wholesale distributor
909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822
Visit Our Website:
www.OhioKnifeSales.com
Apply for Dealership Online
PHONE: 419.549.8200
KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE
FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!
Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!
OKC - M9 Bayonet & Scabbard - Black
$
117.36
Bubba Blade-BB1-7F 7 Inch-Tapered Flex
$
38.12
Smith & Wesson BSPECLS - Large Special Ops
Liner Lock M.A.G.I.C. Assist... $ 18.99
Stainless Steel Pliers
8.5 inch... $ 39.87
Smith & Wesson 3 Pack 8 inch
Throwing Knives... $ 13.19
OKC-705 5-Pc. Cutlery Set $ 39.59
OKC-Spec Plus Alpha Survival
$
18.99
Bubba Multi-Flex
Interchangeable Blade
$
72.46
ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun
$
24.89 ColdSteel
Drop Forged Hunter... $ 34.56
Schrade Old Timer Splinter Carvin
Knife Traditional Pocket Knife
$
16.39
Benjamin 392S .22-Caliber Bolt Action
Variable Pump Air Rifle, Black... $ 189.99
ColdSteel
Cheap Shot
125 Grain 10 Pack
$
6.65
Schrade Little Ricky Full Tang Drop Point
Re-Curve Fixed Blade Knife... $ 32.99
Smith & Wesson 3 Piece Camping
Set with Sheath... $ 21.99
SOG-SOGFARI - 13” MACHETE... $ 21.84
Sig Sauer 1911
”We The People”
Air Pistol - CO2 Powered
$
66.98
Kershaw 1660OR - Leek- Orange
$
47.37
Generational USA Sharpfinger 152OTG
$
56.24
SOG-TACTICAL
TOMAHAWK
$
34.75
SOG
FASTHAWK
$
35.49
Kershaw Launch 9... $ 80.21
Kershaw 1987 - RJ Tactical 3.0
$
22.56
SOG-KEYTRON - SATIN, STRAIGHT
$
16.54
Gamo Swarm Magnum G2 .177cal IGT
Gas Piston Powered Pellet Air Rifle... $ 244.43
CALL FOR SPECIAL PRICING DEALS!
WE are a full line distributor for all the many brands we carry. We also have a full
compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.
NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS
Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 13

RETAILING NEWS
Ikea Goes Electric
SOME people love the Ikea style for furniture and home décor, others not so much. The company
has recently announced that all of their deliveries will be made by electric vehicles by 2025 as part
of keeping with their target as the world’s top furniture brand to drastically reduce greenhouse gas
emissions over the next several years.
THE company said that in some cities they are already fully electric for their fleets and many others
were working hard to build the infrastructure that is needed to complete the transition.
THE move is to become climate positive by 2030 and announced that they have currently reduced
their carbon emissions 6% from pre-pandemic levels despite record sales.
INGKA Group, the owner of most worldwide Ikea stores, already produces more renewable energy
than it consumers, having invested almost $3B USD on it.
About The 2022 Holiday Shopping Season
HALLOWEEN has just ended and retailers around the world are hot on the trail for starting holiday
sales promotions. Many have already started as you may have noticed holiday specials even before
Halloween ended, which is a sign of the times that retailers are trying to get a jump on the season which
is sure to have its ups-and-downs.
CONSUMER demand has been pushing for early sales and promotions. With the economy in a
whirlwind, consumers are looking to spread out their purchasing and shopping budgets which will
increase the length of time they are out shopping. During this time, they will be sniffing out bargains and
trying hard to stretch their money.
MANY shoppers are anxious to get their holiday shopping earlier as they fear that inflation will eat
away at their spending power as it gradually increases every month. Others are worried that there will
be supply chain problems and shortages on the products that they most want. So this has retailers rolling
out deals and specials earlier than usual to pick up the business from these eager consumers.
RETAILERS have been adapting to this new stretched out buying season. While some traditional
shoppers may wait for the traditional Thanksgiving Day sales and Black Friday specials, others are racing
to get their shopping done earlier. Now with covid taking a back seat (funny how that just disappeared!)
they are more eager than ever to embrace pre-pandemic shopping behavior and the in-person
experiences.
STATISTICS show that this years’ holiday buying season will have over 45% of shoppers doing physical
shopping in traditional stores, especially around Thanksgiving time. This is a massive shift of preference
over the last two years and will be a boom to traditional physical retailers who have long waited the
return of shoppers to their venues.
RETAILERS have been adjusting their promotion strategies and marketing calendars to meet this
changing consumer demand. For most it means starting sales earlier and understanding that sales and
value is high on the list of consumers demands.
MANY shoppers are prioritizing their gift buying and will cut back on other things to ensure that they
have the money to spend for holiday gifts. Over 62% of shoppers said that gift giving is important to them
and they will find a way to make it happen for their family and friends. This includes spending a little less
in some cases and also breaking out their credit cards and taking advantage of extended pay plans.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

RETAIL
#7
33351
Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 15

Page 16 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #23 on page 11 • www.Vendor411.com

Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 17

Why pay full wholesale? Get name brand and extreme
value merchandise at far below wholesale prices.
Safely source product in-person at our December Market.
Register for Our December Market:
• Tuesday, December 6th, Buyer’s Preview Monday, December 5th
• Name brands & extreme value merchandise
• America’s largest permanent collection of specialists
• Practically the entire closeout industry under one roof
REGISTER AT
www.tmcexpo.com
TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2022
Page 18
FREE TRIAL
www.FBcampaigns.com
NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
Plan and organize all your social
messages for the days, weeks
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Fully integrated system allows
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ENTICE Your CUSTOMERS with a
COMPLETE Bedroom Solution
NEW with COOLING Technology
PILLOWS - 25% of body weight is on the pillow,
getting the right pillow
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SHEETS - 73% of customers
that purchase a new mattress
will buy a new sheet set within
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they need!
CARRYING A QUALITY BEDDING
LINE IN YOUR STORE WILL:
• Increase sales
• Finalize more deals
• Increase foot traffic
• Increase customer base
• Get more happy customers
FULL LINE OF COMFORTERS
MATTRESS
PROTECTOR
You wouldn't sell a car
without insurance. Don't sell
a mattress without a
mattress protector
Want More Info? Circle #21 on page 11 • www.Vendor411.com
Call for your FREE Clara Clark catalog today!
845.738.4832 845.533.4590
www.claraclark.com
cs@sanderscollection.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 19

Your Lingerie Source
HUGE SELECTION ❦ NO MINIMUM ORDER ❦ RETAILERS & VENDORS WELCOME
Yellow Detention
Lingerie Costume
$ 15.95
Stretch Lycra Pink
Schoolgirl Top
$ 6.95
Turquoise See Through
Striped G-String Bikini Set
$ 12.95
Neon Pink
Fishnet
Bodysuit
$ 6.95
Base Layer
Opaque Teddy
$
Halter Suspender Fishnet
6.95
Crotchless Body Stocking
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$ 7.95
Eyelash Lace Chemise
$ 18.95
Striped One
Sleeve Crotchless
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$ 12.95
ORDER WITH CONFIDENCE ❦ FREE SHIPPING ORDERS OVER $80
www.FlirtyWholesale.com
Leopard
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$ 9.95
WHOLESALE PACKING SUPPLIES
Great for E-Tailers • Lowest Prices
Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies
36 Rolls
THIS MONTH’S SPECIAL
1.57 MIl
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Clear Packing Tape..... $ 2” x 110
Case
36.88 Case Yards
1.57 MIl
2” x 110
Yards
SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE
www.SalesGroup.Org
Page 20
NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

FASHIONABLE
WATCHES
For Men & Women
SKMEI 1463 Fashion Women
Watches W/ Leather Strap
$14.99
SKMEI 1258 Digital Sport Watch
For Men W/ 50m Waterproof
$13.99
SKMEI 9178
Creativity Skull
Quartz Watch
For Men
$16.99
SKMEI 1123 Fashion
Casual Sport Watch
W/ Stainless Steel Strap
$15.99
SKMEI 1419 Simple Style
Women Quartz Watches
$12.99
SKMEI 1676 Simple Watches
For Men IP68 W/ Leather Strap
$15.99
SKMEI 1722 Ladies
Quartz Analog Silicone
Wrist Watch
$15.99
SKMEI 1704 Elegant Girl Clock
W/ Japan Quartz Movement
$18.99
Liebig L1013 Japan Quartz
Movement Golden Watch
$13.99
LIEBIG L2004 Quartz Watches
For Men
$17.99
SKMEI 1690
Quartz Watches For Womens
W/ Rhinestone Decoration
$16.99
SKMEI 1703 Fashion Flower Shape
Dial Ladies Quartz Clock
W/ 30m Waterproof
$17.99
FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING
ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME
www.TimeWholesalers.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 21

1-626-338-4477
Fax: 1-626-338-4476
www.BestexCompany.com
E-mail: sales@BestexCompany.com
Want More Info? Circle #09 on page 11 • www.Vendor411.com
Best Accuracy in Air Stun Gun
Best Price in Air Stun Gun
Best Delivery Time
We cannot ship to areas where this product is not legal.
(Please check the laws for your area)
US Patent Pending No. 9435619
WHOLESALE BLANK TEE SHIRTS
Top Quality Wholesale Tee Shirts in a Wide Variety of Colors & Sizes
PERFECT FOR SCREEN PRINTING!
Fruit of the Loom
3931 Men’s Heavy
Cotton HD T-Shirt
$
2.14
We also have Athletic Wear,
Work Wear, Polo Shirts,
Outerwear & Headwear
CUSTOM SCREEN PRINTING
ALSO AVAILABLE!
Gildan G640L
Women’s Soft Style
Ringspun T-Shirt
$
3.61
Gildan
2000 Men’s 100%
Cotton T-Shirt
$
3.28
Over a decade of
service & experience
15,000 Products
BEST PRICES IN THE INDUSTRY
Fruit of the Loom
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Cotton T-Shirt
$
2.76
American Apparel
2001W Unisex Fine
Jersey T-Shirt
$
4.26
www.BlankTees.info
Next Level 6051
Triblend 3/4-Sleeve
Raglan Unisex Tee
$
7.94
Page 22 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

VAPE BARGAINS
Big Selections - Great Quality - Fast Shipping
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LARGE SELECTION OF CBD AVAILABLE
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CANDY KING EJUICE
STRAWBERRY WATERMELON
$17.49
MUCHO EJUICE SALT
BERRY
$13.29
ONE UP VAPOR
CHURROS AND CEREAL
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THE CUSTARD SHOPPE
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ICPUFF
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SMOK NORD 4 STARTER KIT
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HORIZON FALCON 2 SUB TANK
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ASPIRE CLEITO
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SHOP OUR CBD COLLECTION:
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SMOK OFRF NEXMESH POD SYSTEM STARTER KIT
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CANNA RIVER - CBD TINCTURE
BROAD SPECTRUM LEMON RASPBERRY -
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PET
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RA ROYAL CBD - CBD EDIBLE
APPLE RING GUMMIES
300MG-1200MG
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BLUE MOON HEMP
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2OZ - 100MG
$9.90
FREE SHIPPING ON ALL ORDERS OVER $750.00 - CLICK ON OUR WHOLESALE LINK
www.USAVapeDeals.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 23

SHIPPING ORDERS WITHIN 24-48 HOURS
Want More Info? Circle #03 on page 11 • www.Vendor411.com
LARGE PROFITS IN COFFEE!
FANTASTIC HAWAIIAN COFFEE
Flat Rate
Shipping in
USA
Many Flavors
All Size Bags
Bean or Grind
www.BeanWholesalers.com
Page 24 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

fees with our non-cash adjustment.
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$295** towards your early termination fee (if you have one) with your current processor
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Access to Payments Hub – our secure, online merchant portal
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with
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© 2022 North American Bancard, LLC (NAB). All rights reserved. NAB is a registered ISO of BMO Harris Bank N.A., Chicago, IL,
Citizens Bank N.A., Providence, RI, The Bancorp Bank, Philadelphia, PA, and First Fresno Bank, Fresno CA. American Express may
require separate approval. *Durbin regulated Check Card percentage rate. A per transaction fee will also apply. **Some restrictions
apply. This advertisement is sponsored by an ISO of North American Bancard. Apple Pay is a trademark of Apple.
WWW.NYNAB.COM
Want More Info? Circle #38 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 25

LARGEST COSTUME SELECTION IN USA!
Women, Men, Kids and Yes, Pets too!
WIGS - ACCESSORIES - DECORATIONS - SPECIALS & CLEARANCE
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RINGS • BRACELETS • EARRINGS • PENDANTS • NECKLACES
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Yellow Real Gold
Modern Wedding
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Two-Tone Brilliant Studded Heart
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Mens Round Cut CZ
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Pretty Round CZ Heart
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1.68ct Dainty
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Two-Tone Ladies Elegant Narrow Link Bracelet
with Fancy Diamond Cuts
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Two-Tone Ladies Fascinating Filigree Bracelet
with Diamond Cut Hearts
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JewelClearance.com
Page 26 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
Shimmering Accented
Ladies Double Circle
Hoops Necklace
$ 189.99
Pretty Stud Earrings
$ 119.99

Discover Top Dropshipping Suppliers
of Original USA/EU Products
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based in the US or Europe, shipping is
quick, reliable, and effortless.
www.DobaDropship.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 27

Your Wedding Center Specialist
We stock Everything For Wedding Stores & Event Planners
Servicing the Industry Since 2003
Premium Crushed Velvet Table Runner
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Tory Burch Kerrington
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Michael Kors Mott
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Brown MK Coral
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Michael Kors Abbey Large Cargo Backpack
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Michael Kors Hayes
Medium Trifold Coin
Case Rose Hold MK
Signature Pink
$57.99
Michael Kors
Jet Set Travel
Cross-body Fuchsia
Pink with Wristlet
Clutch INSERT
$92.99
WWW.BAGVENDORS.COM
Kate Spade Cameron Street
Flock Roses Small Hayden
Satchel Black Floral
$187.99
Page 28 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

EVERYTHING E-CIG
WE HAVE IT ALL:
STARTER KITS - BATTERIES & CHARGERS - MODS & RBAS
TANKS & ATOMIZERS - PARTS & ACCESSORIES - E LIQUIDS
SMOK Vape Pen V2 60W
AIO Starter Kit $15.95
Air Factory Salts Tropical
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SMOK ARCFOX 230W Starter Kit
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SMOK Species V2
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OG Island Fusion
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OBELISK 120W Kit
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 29

continued from last issue ...
Taking Your Story National
2. Give the reporter background details
to expand the story.
Newspaper releases can be more detailed than
television or radio ones. A health reporter may
want to know if key individuals in your organization
have been published in medical journals
and will want to see background articles
on that topic to lend credibility to the story.
Business editors may want detailed financial
reports or annual reports from previous years.
3. Avoid superlatives.
The word is overdone. And don’t think that
you need to say you are the only one doing
such and such. Reporters say that people often
push too hard and use hysterical language,
which makes the journalists naturally suspicious.
4. Be accurate.
Don’t make the story more than it is – you’ll
soon be found out and will only get away with
it once.
5. Give all of the details that you can
to save the reporter some steps.
Betsy Eisele, who handles public relations for
the Stevens Cancer Center at Scripps Memorial
Hospitals in La Jolla, did that when she sent a
forumworkshop
FORUM WORKSHOP
M A K I N G Y O U R N A M E K N O W I N G W I T H S E L F - M A R K E T I N G
MARKETING
MARKETING SECRETS
Making Your Name Known with Self-Marketing
SECRETS
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Do’s & Don’ts of Media Bread Breaking
Page 30 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
THERE’S NO FREE BRUNCH
OF MEDIA BREAD BREAKING
health reporter a release about women with
breast cancer having children after their diagnosis.
The reporter said the query was perfect
because it:
• told about a nurse specialist in the field
who would be coming to the
Scripps Cancer Symposium
• included a local source
who was doing the same work
• was a timely idea that had
not been written about extensively
• offered a new way of looking at something
• suggested a San Diego woman
who had been through breast cancer
& became pregnant
• included background articles on the topic
in professional journals, a flyer on the
symposium, and a letter that outlined
other interesting topics at the symposium
• was sent 2 months ahead of time
6. Be familiar with the format of the
newspaper, radio show, or TV show
to which you are sending your idea.
Maria Velasquez, host of “Saturday Morning”
on KFMB-TV in San Diego, told of a recent experience
in which a public relations professional
contacted her about a segment idea.
Velasquez agreed to do it. A few days later she
received a message on her voice mail that said
the client was available for an interview at
9:00am Thursday, so plan to bring a camera.
continued...

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Since Velasquez’s show tapes in the studio at
8:00pm on Wednesday evening for airing Saturday
morning, she knew that the public relations
person had no clue as to what her show
was all about.
Velasquez cautions you not to pick up the
phone or send a release or letter until you have
thought out the segment and watched the program
you target. Otherwise, you come across
as uninformed and unaware.
7. Give the media plenty of lead time.
For feature stories tied to an event, in which the
window for meaningful coverage is narrow,
give plenty of lead time to the media – a few
months for print reporters and a month for TV
and radio.
forumworkshop
FORUM WORKSHOP
Page 32 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
8. Avoid national recognition months.
You may think National Kidney Month or Mental
Illness Awareness Week is a media hook, but
typically those predesignated months are a deterrent.
Everyone is vying for space then – especially
national organizations. Don’t think
you’ve missed the boat by not getting involved
in these promotions. Instead, save your contacts
and energy for a story that will make a difference
at another time of the year.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 33

9. Anticipate media stories.
Highlight holidays on your calendar and become
known for making yourself available for
topics surrounding Christmas, Valentine’s Day,
Labor Day. Every newspaper wants a Halloween
story, so think of something different
for which you can be s spokesperson. One
newspaper called a local psychiatrist to comment
on whether people’s personalities are reflected
in the Halloween costumes they create.
10. Make yourself accessible to the media.
forumworkshop
FORUM WORKSHOP
One of the biggest problems reporters have is
getting in touch with experts. While they appreciate
that your work is important, they need
time to cover the story without being put off or
rushed. Train office staff to be responsive to
media calls and to let you know when a reporter
is on the line – even in the middle of a
meeting. Reporters work on deadlines and
need to be able to schedule an interview
quickly and with the assurance that the expert
won’t cancel.
11. Whenever possible try to have all of the
pieces of a story available at one place.
If there is a visual at a manufacturing
plant, can you do the interview
rather than having the
reporter and photographer or
video crew make 2 stops – at
the plant and your office? Don’t
think you’re doing the media a
favor by being interviewed.
They are doing you a favor by exposing you
and your business to thousands of people.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 35

12. Think visuals for television.
Have the big picture in mind when suggesting
an idea to television. Suggest visuals to the reporter
or producer in a cover letter when you
send the query or news release. Think of more
than talking heads. What scenes inside and outside
your business depict the story?
Have ideas for background footage, called “B
roll,” that plays while the reporter is giving introductory
remarks or closing
the story or that illustrates a
point you are making in the interview.
For example, if you will
talk about the safety of day care
centers, know a few that will
allow a cameraperson to come
and shoot background film.
forumworkshop
FORUM WORKSHOP
For talk shows shot in studio, visuals are a little
different. What kind of props can you bring to
illustrate a point? Do you already have a video
that clearly demonstrates a particular part of
the interview? Is there a client or customer who
can accompany you to the studio to provide anecdotes?
13. Newspapers like art too.
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visuals to them as well. Large unionized
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Determine if the newspaper will want to take
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while you are being interviewed. For smaller
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 37

FORUM WORKSHOP
forumworkshop
14. Respond immediately to media requests.
If a reporter calls with a question, be expedient
about getting back. If several hours pass and
you don’t have an answer, call to give a
progress report. If you help a reporter meet a
deadline, you’ll become a fast friend.
Training To Be On Stage
Make sure your spokesperson has enough to
say. The golden rule of reporters is to have as
much to say as possible in case they are forced
to fill space or time. Statistics, summaries of
studies, and personal stories are good for
longer interviews. If the format allows, bring a
client to the interview who can provide a testimonial
about why a service or product is
needed.
The spokesperson for your company – you or
another key individual – must be knowledgeable,
articulate, and somewhat at ease in front
of the camera or on the other side of a newspaper
reporter’s notepad. A person may be great
at what he or she does, but that doesn’t make
him or her a good interviewee. Make sure that
you choose the right person – it may not necessarily
be you.
Role play with others in your
company to prepare for the
interview. For print media,
have someone take notes as a
reporter would. Then have
that person report back to you what he or she
heard. This will let you see how what you say
is being interpreted. You’ll suddenly realize
why it’s so easy to be misquoted.
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forumworkshop
FORUM WORKSHOP
Be sure the pseudo-reporter practices using a
variety of questions, not given in a set order.
Even if they use questions you have provided,
reporters will also make up their own and digress.
And most reporters or producers will not
give you their questions ahead of time so that
you can practice. They are looking for spontaneity.
If you don’t know the answer, be honest and
say, “I don’t think I can tell you that, but I can
tell you...” If you stumble over your words,
make a recovery – whether taped or live. Don’t
say, “Can we start over?” Just correct yourself
immediately.
For a television interview, realize how succinct
you must be. Try to get your point across in less
than 2 minutes. Use a home video camera to
tape practice segments, then play them back to
critique. Above all, make sure you come across
as knowledgeable and credible.
On-Camera Pointers
Television interviews are the most unforgiving.
That’s when the entire package – presentation,
voice, appearance, body language, and information
– comes into play. Here are 15 basic
pointers for on-camera interviews:
1. Don’t pay attention to
the camera. Direct your
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or host.
2. Wear a simple suit –
plaids, checks, or houndstooth
can be distracting.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 41

forumworkshop
FORUM WORKSHOP
3. Make sure that you are in tune with the
angle the reporter is after, not just the angle
you pitched – although in the best-case
scenario, they are the same.
4. A cue card that lists major points to cover,
a date, or an important phone number is
permissible, but don’t take other notes
on camera with you.
5. If you ask in advance, important dates
and phone numbers can be put on the
teleprompter.
6. Speak in a medium-paced speed.
Too fast is nerve-racking; too slow is boring.
7. Talk as you would to a client, not as though
you are giving a speech. Avoid technical language
and jargon.
8. Avoid space-fillers like
“uh” and “um.” In mock
interviews, have someone
sound a buzzer every time
you revert to these crutches
so that you can realize how
often you use them.
9. Nail the topic to the wall with succinct,
clear messages. “This is a new product that
has been shown to...” If the viewer has that
problem, they perk up. Don’t back into a topic
or lose the viewer.
10. Break your topic down into 3 main points.
This gives you an outline to work from and
lets the reporter and audience know where
you’re going and when you get there.
continued...
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forumworkshop
FORUM WORKSHOP
11. Have the latest facts and figures available.
Don’t give offhand answers. A reporter checks
facts and needs to be able to trust you.
12. Have an historical perspective on your
topic – still brief – to give depth if needed.
13. Cite studies or journals for newspaper
interviews and for some radio interviews,
but not for most television interviews.
There just isn’t time.
14. Prepare for the fact that you will probably
not have the chance to review your quotes
before the segment airs or the article runs.
15. Deliver what you promise. Once the
reporter arrives to cover the story, make
sure that you don’t have hidden agendas.
Oh, yeah, before we forget, have fun! Media
interviews can be a time to realize how much
you do know and how terrific your product
or service really is. You’re the quoted expert,
and if you’re careful to maintain good relations
with the media, you’ll be quoted again
and again.
Top Self-Marketing Secrets
1. Invite a media representative
out to lunch to start building
personal relationships.
2. Pitch fresh angles that won’t
wear out your welcome. Provide
a commodity a reporter needs.
3. Know your reporters’ and
editors’ deadlines.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 45

FORUM WORKSHOP
forumworkshop
4. Give newspaper columnists tidbits
to fatten their daily space requirements.
5. Host an informal brown-bag lunch
at your office and ask a reporter
or producer to share insights.
6. Learn personal facts about media
contacts to develop relationships
that extend beyond your next story.
7. Take your media ideas on the road – visit
national magazines and trade journal editors
and radio & television talk show producers.
8. Prepare for
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to promote his venture, Barnum used his creative
genius to garner crowd-drawing newspaper
coverage. No businessman in history, with
the possible exception of Donald Trump, has
craved publicity more than P.T. Barnum.
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FORUM WORKSHOP
forumworkshop
When Barnum was near death, the editor of
New York’s Evening Sun did him a favor. He
published his obituary before he died. When
Barnum read 4 columns about his own death,
he was delighted.
To this day, when Barnum’s creation – now
called the Ringling Brothers Barnum & Bailey’s
Greatest Show on Earth – comes to town, you
can count on an elephant appearing in the
media.
A century ago in small-town America, a daily
highlight was the arrival of the train. Barnum
would position an elephant pulling a plow
alongside the train tracks, which always attracted
a crowd and some free newspaper coverage.
He also attracted the wrath of the
farmers who didn’t like elephants tearing up
their fields. As a lasting
legacy to Barnum’s quest for
publicity, it is illegal to plow
fields with elephants in North
Carolina. It seems Barnum
did it one too many times.
Page 48 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
Barnum had marketing instinct. He knew the
publicity secret that all great self-marketers
have come to know. Publicity offers impact and
efficiency that other forms of marketing do not.
A newspaper, magazine, television, or radio
news feature carries the implied endorsement
of the media. This valuable endorsement cannot
be purchased outright; it must be earned
through newsworthiness. Once the news feature
is obtained, reprints and tapes become potent
and long-lived marketing tools.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 49

forumworkshop
FORUM WORKSHOP
These can be used like
brochures, only they are
better than any printed
material you could produce
because they carry a
third-party endorsement.
To calculate the relative value of a favorable article,
we believe a good rule of thumb is to multiply
the value of equivalent media space or
time by 3. In other words, if an advertisement
of the same length or time would have cost
$1,000 to purchase, then the relative value of
that much publicity would be worth $3,000 if
you had to purchase it.
Here’s a for instance. Let’s say, through your
publicity genius, the Morning Advocate decided
to write a story about your business. The story
measured 100 column inches. The ad rate for a
column inch in that newspaper is $32.34, so a
100-column inch display ad would cost you
$3,234. But since this is publicity, we believe
you would have to purchase 3 ads of that size
to get the same marketing impact as the news
article.
Multiplying the relative space costs by 3
is used to account for the following:
1. implied endorsement of the media
2. increased readership or
viewership over typical ads
3. premium positions not for sale
(“You can’t buy the front page.”)
4. writer’s fees, production, &
typesetting costs borne by the media
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 51

FORUM WORKSHOP
forumworkshop
We do not have a lot of
hard data to back this up;
it just makes sense. Look
at the logic for each item.
Item 1 examines the implied
endorsement of the
media. What do you believe
more, an advertisement or a newspaper
story? A commercial or a newscast? Dorothy
Levy, in an article on the power of publicity
over advertising in the Public Relations Quarterly,
notes that “P.R. power is especially valuable
when the public must not only know
about a claim (which advertising can make
known easily) but believe it.” When morning
drive-time personalities do ad-lib commercials
for a sponsor versus a canned spot, there is always
an extra charge. Radio stations believe
this has more value, and they charge for it.
Item 2 looks at increased readership or viewership.
What do you pay more attention to, the
television program or the commercials? Don’t
you spend more time reading the newspaper
articles than the ads? In 1985, advertising
agency president David Oglivy pointed out
that 85% of magazine readers do not read the
body copy of advertisements, but they do read
the articles.
Ad rates are based on the number of people
that read, listen, or watch. Eric Bolland, who
compared advertising and public relations in
the Public Relations Quarterly, noted an important
piece of research. A 1929 study by Starch,
who conducted one of the earliest studies of advertising
in publications, demonstrated that advertising
readership is a function of position in
a publication.
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 53

forumworkshop
FORUM WORKSHOP
Magazines charge extra for premium positions
like the inside front cover. Radio stations charge
extra for running the spot at a certain time, such
as just prior to the morning business report.
Item 3 accounts for the fact that some things are
not for sale at any price. You can’t buy the Mona
Lisa. You can’t buy the Grand Canyon. You
can’t buy an ad on the front page of the Wall
Street Journal. But publicity can get you there.
Item 4 is the least important,
but it does
add value. Writing,
production, typesetting,
photography, and other items are costs
that the media pays for. However, publicity is
not free. You have to write, produce, and photograph
newsworthy items to get the attention
of the media. Yet this does not cost as much as
producing high-quality display ads and commercials.
So with publicity, you come out ahead
on the deal.
A basic principle of marketing is the AIDA formula:
Awareness + Interest + Desire = Action.
In order to get prospects to take the action you
want, they must first become aware. Creating
awareness is what publicity does best, but it
has drawbacks. You can’t control the timing
and the message like you can with advertising.
But in the long run, nothing is more cost efficient
at building awareness.
Publicity, as we stated, must be earned through
its newsworthiness. In honor of P.T. Barnum,
we present 6 publicity secrets that you can use
to create news.
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 55

forumworkshop
FORUM WORKSHOP
Secret 1: The Publicity Stunt Lives
W.C. Fields once said, “Any man who hates
kids and dogs can’t be all bad.” But when it
comes to publicity stunts, you gotta love those
kids, dogs, and every other animal. And publicists
still enjoy the company of a good elephant.
Locals Take on Elephant at Area Restaurant
Who eats more salad – a 2,000-pound elephant
or 20 hungry Tampa Bay residents?
Allie’s, a new chain of restaurants from the
Marriott Corporation, discovered the answer
during the Great Elephant Challenge, a saladeating
competition at their restaurant at a
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The event was the brainchild of Gary Bitner
Public Relations. Since Allie’s features a food
bar with lots of salad, Lisa Warren of the Bitner
agency thought a salad-eating contest was appropriate.
She tied in charitable groups and a
local radio station, Q-105, to ensure publicity
success.
Two 10-person teams
competed with Moxie
the elephant for a $1,000
donation to charity. The
2 challenger teams were
recruited by the Q-105
radio station disc jockeys
and represented the Lowry Park Zoo and the
Boys & Girls Club of Tampa. Moxie, a 5-yearold
African elephant, did her salad chomping
for the American Cancer Society.
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 57

FORUM WORKSHOP
forumworkshop
Each side had 5 minutes to chow down for
charity. Elephants eat nearly 150 pounds of hay
and drink about 40 gallons of water each day.
Despite abstaining from salad dressing, Moxie
was the winner. But the big winner was Allie’s.
Newspapers and television dutifully gave the
event extensive pre- and post-event coverage.
Bless the Beasts & the Children
If you don’t want to use an animal, consider
what a child might be able to do. Here’s an item
from a 1990 Associated Press wire story.
Americans in lobbying
for legislation to guarantee
their civil rights.
“I’ll take all night if I have to,” Jennifer said to
others crawling alongside her. She paused just
past the halfway point for a sip of water on a
bright and unreasonably hot March day.
Keelan, a 2nd-grader from Denver, was the
youngest of about 60 people with disabilities
who left their wheelchairs and crawled up the
West Front of the Capitol.
Disabled Stage Protest on Capitol Steps
Washington (AP) – Using her arms to drag her
small body up the Capitol steps, 8-year-old Jennifer
Keelan yesterday joined some 60 disabled
They were making a symbolic protest to demand
passage of a key bill now pending in the
House that would extend civil rights to disabled
persons.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 59

FORUM WORKSHOP
forumworkshop
Double Your Pleasure,
Double Your Publicity
Creating a visual symbol, such as
a salad-eating elephant or a small
girl crawling up the Capitol steps,
is the key to a good publicity
stunt. And if one cute kid is good,
Henry figured two must be better.
The challenge was to create news about the
grand opening of a Doubletree Hotel. One hotel
employee suggested the hotel cut a big ribbon
with a big pair of scissors, an event unlikely to
stop the presses in any town. Instead, Henry
created the Doubletree Doubletake, a Hollywood
casting call for identical twins and
celebrity look-alikes.
Page 60 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
Casting director Samuel Warren was hired to
stage the event in the Doubletree parking lot
one week prior to the grand opening. In addition
to possible film work with Warren, casting
call winners were promised appearances at a
series of grand opening VIP parties.
One week before the
hotel opened, the casting
call was held in the
parking lot. It was a
chance for locals to be
stars, and the event received
extensive prepublicity.
More than 700 identical twins, mostly
adorable children, and 50 celebrity look-alikes
auditioned that day. Television news crews and
newspaper photographers had a field day.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 61

FORUM WORKSHOP
forumworkshop
That week, hotel VIP party guests literally did
a doubletake when they arrived at the hotel
and were greeted by a long reception line of
identical twins. Guests also got to pose for Polaroid
photos with such star look-alikes as
Clark Gable, Marilyn Monroe, Humphrey Bogart,
Bill Cosby, Joan Collins, and Burt Reynolds.
Two sets of adult identical twins were hired for
extra duty. They were dressed in hotel uniforms
and delivered Doubletree’s famous
chocolate chip cookies on opening day to local
reporters and editors. Even those
media reps who didn’t come to the
casting call were doing a doubletake.
It all helped add up to what
one Doubletree executive termed
“the most successful grand opening
in the chain’s history.”
A No Bull Fight Against City Hall
You can’t fight City Hall, but sometimes you
can use it for some extra publicity. A little controversy
can be newsworthy. Use this to your
advantage when creating news. Some journalists
think publicity stunts are a lot of bull. In
Paul Tibolla’s case, they’d be right. Tibolla is the
owner of the Lotta-Bull restaurant in Rockville,
Maryland, and he often roams around in a $300
bull suit drumming up business. “When I send
the bull out, business goes up,” he says.
He also received a $75 fine. The city’s 1974 sign
ordinance strictly forbids “free-standing signs
which have the shape in the form of any person,
animal, vegetable, product, or animation
of any of the foregoing.”
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 63

FORUM WORKSHOP
forumworkshop
But can a sign walk? Tibolla argued it was a violation
of his First Amendment rights. Taking
the bull by the horns, he was willing to take the
matter to the highest court in the land. The result
was national publicity for his restaurant.
His lawyer said that he “couldn’t conceive how
any jurisdiction could bust this bull.”
Secret 2: And the Survey Said...
Another publicity secret is that
the media loves numbers. An
easy way to generate news that
will get your name out there is
to analyze and report statistics.
Give the media provocative
numbers, and they will give you coverage. This
is what we term publicity-generating research.
This is how it works. Find a topic that relates to
your organization. Commission an opinion survey.
Then release the results to the media in a
news release that offers your analysis.
When in Doubt, Blame the Television
Founded over a century
ago to help families, the Independent
Order of
Foresters used publicitygenerating
research to gain
its first national exposure.
The following news release, which resulted in
coverage in such publications as USA Today,
helped build awareness for the not-for-profit
fraternal benefit society that serves families.
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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | NOVEMBER SERVICE 2022 Page 65

FORUM WORKSHOP
forumworkshop
Contact: Henry DeVries (000) 000–0000
12/20/07
News From:
The Independent Order of Foresters
Parents Think They Outshine Their Parents
San Diego – Sorry mom and dad. We’re better
parents, or at least we think we are.
80% of today’s parents of school-age children
say they are more effective than their parents,
but admit their kids are helping less around the
house and watching more television than they
did as youngsters.
These issues surfaced in a recent national survey
of 600 parents sponsored by the not-forprofit
Independent Order of Foresters (IOF),
one of the world’s oldest and largest fraternal
benefit societies.
Build Your Own
The IOF is using the survey information to develop
a series of free, effective parenting seminars
across the country in 1990. Leading the
seminars will be Dorothy and Robert DeBolt,
whose efforts in raising 20 children have been
featured in television specials and countless
newspaper articles.
“Children are not being
given the opportunity to
contribute to family life,
and television has become
the great babysitter,” says
Robert DeBolt. ”Many
parents today are concentrating
more on giving
their kids material advantages
and less on character
building.”
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forumworkshop
FORUM WORKSHOP
This news release was sent to 1,200 newspapers,
radio stations, magazines, and television
news shows through an electronic distribution
service called PR Newswire at (000) 000–0000.
For a few hundred dollars, this service or its
competitor, BusinessWire at (000) 000–0000,
gives the major America Media the opportunity
to see your news release on their computer
screens.
Results can be impressive. For the IOF parenting
survey, newspapers from the Los Angeles
Times to the supermarket tabloid, The Star, reported
the results of the study.
Radio deejays and local TV news
also carried the story. Six months
after the release, many publications
were still using the survey
information in news stories.
Here are some other examples of
publicity-generating research in action,
all taken from USA Today.
• If you like steamy sex
conversations over dinner,
you’re probably single, according
to a survey of 300
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by Sfuzzi, a trattoria
with locations in New
York; Washington, D.C.;
Dallas; and Houston.
• One in three people suffer pangs of guilt
along with pangs of hunger for a snack. The
survey was conducted for Continental Baking
Co., the maker of Twinkies, Hostess Cupcakes,
and Ho Hos.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 69

FORUM WORKSHOP
forumworkshop
• The lowly penny has a big following with the
public, says a Gallup poll. Of 750 adults asked
if the penny should be discontinued, the concents-us
was clear: 62% want to save the singlecent
coin. The poll was commissioned by
Americans of Common Cents, a group organized
by the zinc industry. Pennies are made
mostly of zinc and use less than 3% copper.
• A friendly, helpful staff is what 76% of patrons
want at a fast-food restaurant, according
to a Wendy’s? Gallup survey of 1,029 fast-food
consumers.
• People would rather pay $50 a month for insurance
that includes a nursing home benefit
than have free coverage without the benefit,
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• Cleveland and Nashville are among the 10
cities that will be hot for hotel development in
1990, say hotel real estate consultants Laventhal
& Horwath.
Here is another idea on how to distribute this
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These firms send monthly packages of features
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 71

FORUM WORKSHOP
forumworkshop
Secret 3: Don’t Buy
When You Can Borrow
Can’t afford to do a survey? No problem. There
are plenty of free numbers around.
Each month Chicago Title Company of San
Diego issues an analysis of new home sales.
Finding the numbers costs nothing. The data is
pulled from county records and then organized
in a manner that can be easily understood. The
local business pages eagerly print the results.
The following is an example
of a typical news release.
Contact: Roni Hicks (000) 000–0000
12/1/07
News From: Chicago Title Company
Home Sales Hit Three-Year Low
San Diego – December 1989 was the lowest December
in 3 years for home sales in San Diego
County, an analysis by Chicago Title Company
has found.
A total of 4,263 homes were
sold during the month, compared
to 6,788 in December
1988, a difference of 37%. In
December 1987, 5,613 homes
were sold, a difference of 24%
compared to December 1989.
“The housing market has definitely cooled, and
returned to moderate sales levels,” said Jim
Reiser, Chicago Title vice president and San
Diego County branch manager.
###
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 73

FORUM WORKSHOP
forumworkshop
The story continues for several paragraphs. Not
only does the article build awareness for
Chicago Title, it positions the company as the
expert in its field.
Sometimes you have to get creative with this
form of publicity. A transportation lobbying
group released a study showing that traffic congestion
costs the average motorist an estimated
$1,200 a year in wasted time and gasoline. Instead
of conducting a survey, the lobbyists calculated
these figures using government
highway statistics and current fuel prices.
The study was released by The Road Information
Program (or TRIP, a handy acronym) to
help increase coverage. The study showed that
motorists could each spend as much as $5,200
in fuel and lost time by the year 2000 if the population
continues to grow at its current pace.
Another figure cited
in the study was that
more than 63% of the
main roadways are in
fair to poor condition.
Good analysis is essential in this type of publicity.
“Traffic congestion is threatening to shut
down the state’s road and highway system,”
says Jack Maltester, president of Californians
for Better Transportation, which commissioned
the TRIP study. Another spokesperson called
the wasted time and gas, “the congestion tax.”
The group supported a victorious state constitutional
amendment on the June 1990 ballot
that raised state spending ceilings and increase
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 75

FORUM WORKSHOP
forumworkshop
Another creative approach to playing with
numbers was used by an environmental lobbying
group from Washington, D.C. To gain coverage,
a study should be provocative. Theirs
was. In San Diego, the story appeared under
the headline “High Levels of Lead Poisoning
Suspected in San Diego Children.”
More than 40% of young children in the city of
San Diego may have levels of lead in their
blood that could lower their IQ and cause behavior
problems, reported a study by the Environmental
Defense Fund.
More than 300 metropolitan areas were examined,
thus giving the story national appeal and
allowing the group to give each city a local
angle. And where did they get the numbers? To
arrive at these estimates, this 1990 study used
Page 76 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
data from a federal government health survey
conducted from 1976 to 1980 and then projected
lead exposure in children in various
cities based primarily on the age of housing.
Although not based on actual measurements of
kids in 300 towns, the figures proved to be
within 5% of actual lead blood levels found in
studies in Oakland and Baltimore.
Secret 4: If You’re Desperate,
Forget the Numbers
Professional Grade R C Toys & Drones
If you can’t find the numbers
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continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 77

FORUM WORKSHOP
forumworkshop
Next to numbers, the media like a bold analysis
of prediction from an expert. Professional futurists,
consultants who earn their living making
forecasts based on current trends, are often
quoted by the media. Consider the following:
• By the year 2008, the USA will have its first
woman president. Voters of that day will have
grown up with equal rights and women in politics.
• Soon the distinction between home and office
will blur, thanks to a world of smart phones, fax
machines, and computers.
• Meditation breaks will replace coffee breaks
as older baby boomers keep working. Job
changes will occur more often, and early retirement
will vanish.
You, too, can be a
futurist. Just stick
to your area of expertise.
Predicting
the future
makes great reading,
and who’s to
say if you’re
wrong? Examples
of this type of
publicity will be
in our next issue.
READ MORE ABOUT
“SIX PUBLICITY SECRETS
TO BOOST SALES”
IN OUR NEXT ARTICLE.
continued in next issue ...
Payroll & Tax Services for Businesses of All Sizes
• Preview® Payroll Application gives you the freedom to manage your payroll
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online.
• Paychex Payroll Fulfillment Services, a tool for large businesses that manage
payroll processing internally, Paychex offers supportive ancillary services.
• TaxPay® , a payroll tax administration service calculates and pays your federal
and state taxes through payroll integration.
Tax Credit Services
• allows your company to maximize potential location- and
job-based tax credits that can result in significant savings for your business.
Online DemO
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Free QuOtes
Page 78 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

WE HAVE BUYERS!
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1-800-635-7654 • forumpublishing@gmail.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 79

The Complete Guide to Making Money at Auctions!
AUCTION
SOURCES
REVEALED!
The Auction Buyers Directory
providing Names, Addresses, Phone numbers and ALL the Information You Need
to locate Auctions throughout all 50 states
Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous
backup of inventory, government and private auctions liquidate billions of dollars in property, luxury
vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions
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➫ Vehicle Auctions
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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying
for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and
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ORDER TODAY TO CHANGE YOUR LIFE TOMORROW!
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Page 80 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 81

Start Your Own
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Professional liquidator reveals how to find, buy, sell and broker surplus
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• Bankruptcies & Closeouts
This is a practical hands-on training guide to starting your business with little or no money. Today there are
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Page 82 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 83

BUY ALL YOUR
MERCHANDISE
FOR 1/2
REGULAR
BRAND
NEW!
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SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE!
HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME,
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* BASIC INFORMATION ON SURPLUS
CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout
merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how
to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items
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Page 84 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 85

The Retailers
Source Guide
for Products!
THE BEST WHOLESALE SOURCE GUIDE
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Page 86 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 87

This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
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includes forms,
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order no. 1-58062-
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order no. 1-58062-
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order no. 1-58062-
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order no. 0-06-019621-1
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order no. 0-7897-2298-4
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FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
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order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
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order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
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order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
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order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
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Page 88
Page 88 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Closeout News/
Wholesale
Merchandise
ADVERTISING SPACE AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Retailers Forum
SoloMayoreo
“I Can Get
It For You
Wholesale”
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Monthly
Newspaper
for Hispanic
Retailers
www.bizbooks.org
Page 89 89
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 89

USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to
buy goods at the lowest prices possible. Our bestselling
USA Closeout Directo-ry shows you how
and most importantly, WHERE. Hundreds of
closeout dealers specializing in selling goods
often priced as low as 10¢ on the dollar are
listed. Re-tailers, flea marketers, home party
plan sellers ...anyone who sells merchandise
needs this directory! Clothing • Electronics
• Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
a s
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000
Smoke Shops/Head Shops in the U.S.
It includes key buyer’s names, personal e-mails
and phone numbers. This directory
is emailed to you in Excel format and is
updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000
independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers
and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable
information such as market focus, price points, territories served, number of locations, rep type, and specific brands
canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.
Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in
printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 90
Page 90 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE
Business Directories

Imagine
a book
putting
1000’s of
wholesalers
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fingertips!
This is the
most accurate
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goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
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No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
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sources across
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This is THE definitive guide to auctions!
It not only tells you WHERE
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also HOW to participate in the auction
process. Cash in on all government
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information gives you names, addresses
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you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
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Learn why those in the business have kept it confidential. You can now
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Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Page 91
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 91

Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Page 92
Business Directories

APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 93
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 93

FORUM PUBLISHING CO.
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