LIQUI MOLY NEWS 43.2022

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 43.2022 

MOTOR OILS · ADDITIVES · CAR CARE

LM Iberia welcomes new faces 

to the team in memorable reunion 

PORTUGAL 

Dear clients, partners, and followers: our team is growing! Often 

attached to success comes equal amounts of responsability. 

We‘re no different, which is why we‘re expanding our team. We 

want to be prepared for the challenges ahead and to keep delivering to 

the market what‘s expected from us: the best products and services. 

To tackle these challenges, we‘ve reunited current and new faces in 

a memorable reunion that will allow everyone a smooth transition 

from where we are to where we want to go and, therefore, what we 

want to achieve in the future: evolving. Together! 

From left to right, 1st row: 

Bruno Figueiredo, Miguel 

Santos, Isidoro Órtiz, Borja 

Sánchez, Francisco López, 

Duarte Jesus, Sadhna 

Monteiro & Cláudio Delicado. 

From left to right, 2nd row: 

Vera Groz, Mafalda Janota, 

José Correia, Hugo Ferreira, 

Maria Soares, Secundino Delgado, 

Cristiano Fumega, Ángela Vázquez 

& Leonardo Molinari. 

From left to right, 3rd row: 

Ricardo Carmo, Catarina Melo, 

David Monteiro, José Garcia, 

Rafael Soares, André 

Rodrigues, Rita Fonseca 

& Alexandre Estima. 

2 

WEEK 43.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com

DID YOU KNOW? 

We‘ve welcomed seven new faces to the team, 

which means LIQUI MOLY Iberia now has 26 

people at your service. Let‘s keep pushing! 

@liquimolyiberia 

3

PORTUGAL 

THE FIRST DAY OF OUR 2022 GATHERING TOOK PLACE IN A SPECIAL 

CONFERENCE ROOM IN ANCIENT HOUSE “CASA DA PERGOLA“, IN CASCAIS. 

WEEK 43.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

4

Sales & Marketing Director Sadhna Monteiro 

and Head of Strategic Communication & Marketing 

Cláudio Delicado were responsible for the presentations 

under the watchful eye of CEO Matthias Bleicher. 

No details were spared: the beautifully decorated room had several LIQUI MOLY elements. 

5

PORTUGAL 

Ángela Vázquez, Bruno Figueiredo, Borja Sánchez, 

Rita Fonseca & Cláudio Delicado, from the LM MARINE team. 

Ricardo Carmo, Catarina Melo, Cristiano Fumega 

& Hugo Ferreira, from the LM MOLYGEN team. 

Francisco López & J 

The grown-ups also couldn‘t 

resist the chance to show their skills! 

From left to right, Rafael Soares, Sadhna Monteiro, Francisco López, David Monteiro, Secundino Delgado, 

André Rodrigues, Miguel Santos, Vera Groz, Mafalda Janota, Leonardo Molinari & Maria Soares. 


6

Cristiano Fumega & Alexandre Estima. 

Duarte Jesus in good spirits. 

AFTER THE INAUGURAL “WELCOME DAY“, THE COLLEAGUES 

WERE SURPRISED BY AN OFF-ROAD TEAM-BUILDING ACTIVITY. 

osé Garcia. 

Vera Groz with Leonardo Molinari. 

7

PORTUGAL 

We couldn‘t miss the chance to take a picture with our LIQUI MOLY pick-up! 

The LM CLASSIC team finished in an honorable 2nd place: 

Matthias Bleicher, Francisco López, Sadhna Monteiro, 

David Monteiro, André Rodrigues & Rafael Soares. 

Secundino Delgado, Maria Soares, Mafalda Janota, 

Vera Groz, Miguel Santos, Leonardo Molinari 

& Isidoro Órtiz, from the LM MOTORBIKE team. 


8

Everyone was a winner during this reunion. Great team spirit among all parties, 

but in the end, victory went to the LM MARINE team! 

The LM MOLYGEN composed by José Garcia, 

Alexandre Estima, Cristiano Fumega,Ricardo Carmo, 

Hugo Ferreira, José Correia & Catarina Melo finished in 3rd place. 

The LM MARINE team formed by Borja Sánchez, Rita Fonseca, 

Duarte Jesus, Ángela Vázquez, Bruno Figueiredo & Cláudio Delicado. 

9

PORTUGAL 

Secundino Delgado with Matthias Bleicher. 




10

OUR TEAM-BUILDING ACTIVITIES FINISHED WITH A TOUR 

TO THE “VIÚVA GOMES“ CELLAR AND AN ITALIAN LUNCH 

IN CASCAIS BAY, WHERE OUR LIQUI MOLY FLEET CLAIMED 

THE LOCALS AND THE TURISTS ATTENTION. 

11

PORTUGAL 

The new colleagues visited 

the Portuguese warehouse. 


12

THE FINAL THREE DAYS OF OUR GATHERING WERE FOCUSED 

ON PRODUCT EXPLANATION AND DEMONSTRATION. CRISTIANO 

FUMEGA AND SECUNDINO DELGADO LED THE WORKS. 

13

LIQUI MOLY show at UIM‘s F1H20 

World Championship in Sardinia 

PORTUGAL 

W 

ith Duarte Benavente, from the powered by LIQUI MOLY F1 

Atlantic Team, representing our colors on Italian soil, the 

paradisiac island of Sardinia welcomed the penultimate 

round of the UIM F1 H20 World Championship. In a shortened course 

with 70 laps full of action, together with a new start procedure to 

avoid excess traffic, the event exposed the incredible speed reached 

by these powerboat drivers. 


14

As usual, Duarte‘s Moore was one of the fastest of the lot, 

but technical issues meant he finished the weekend just outside the top 10. 

15

PORTUGAL 


16

THE LOCAL CROWD DIDN‘T WANT TO MISS 

THE CHANCE TO FOLLOW THESE AMAZING BOATS 

PERFORMANCE. 

17

PORTUGAL 

The LIQUI MOLY colors look even more stunning in Sardinia‘s open waters. 


18

19

Dry Ice Energy chooses LIQUI MOLY 

for its product demonstration 

PORTUGAL 

There‘s nothing better for a brand‘s reputation than to be chosen 

by manufacturers to highlight its own capabilities. Introducing 

the technology for the first time in the Portuguese market, Dry 

Ice Energy counted on LIQUI MOLY care products (before and after 

its application) to extract excellent results from its dry ice cleaning/ 

blasting machine. The demonstration took place in custom, classic, 

and supercar specialist Rodrigues Auto Shop, and had the presence 

of important players from the local market. This action showed the 

impressive results obtained using LM‘s wide range of products and 

left the door open for future exhibitions and deeper cooperation 

among the parties. 


20

RODRIGUES AUTO SHOP AND LM IBERIA‘S 

TECHNICIANS WERE SURPRISED BY WHAT THEY 

SAW AFTER COMBINING LIQUI MOLY‘S CARE 

PRODUCTS. 

21

PORTUGAL 

Before 

After 

David Monteiro and Cristiano Fumega, from the LM Iberia team, 

were present at this training at Rodrigues Auto Shop facilities. 




22

THE CHAMP TURBO DRY ICE ENERGY SOLUTION IS PRESENTED 

AS AN EASY WAY OF REMOVING SUPERFICIAL RUST 

AND PERSISTENT RESIDUES FROM SURFACES, ESPECIALLY 

IF COMBINED WITH LM‘S PRODUCTS. 

23

LIQUI MOLY shines 

in Rally Madeira Legend 

PORTUGAL 

A 

glorious rally car with a legendary color scheme had to be 

present in one of the world‘s best rally events: the Rally Madeira 

Legend. Between 27-29 October, A.Maia Sport‘s Peugeot 206 

S1600 figured among other greats of the sport in the acclaimed 

Madeira Island stages. Driving a car loved by many and with a lot 

of history in Portuguese rallying, Júlio Maia and co-driver Pedro 

Fernandes accomplished their dream. They finished the event and 

tamed the famous roads, showcasing LIQUI MOLY to the thousands 

of people that took Funchal streets by storm! 


24

25

PORTUGAL 

A DREAM IN THE MAKING: FOR THE FIRST TIME SINCE ITS CREATION, 

THE TEAM FROM PÓVOA DE VARZIM PARTICIPATED IN A RALLY IN MADEIRA. 


26

27

LIQUI MOLY Iberia supports 

its riders at Estoril Circuit 

PORTUGAL 

A 

day at the races! CEO Matthias Bleicher and Sales & Marketing 

Director Sadhna Monteiro couldn‘t miss the chance to support 

young Lourenço Vicente and ace Augusto Machado at another 

round of the Portuguese Motorcycle Championship in the Estoril 

Circuit. With great results from both riders, it was a day of great 

enjoyment for everyone, especially after Lourenço tried his way 

on Augusto‘s LIQUI MOLY motorbike. Maybe we‘ll see both riders 

competing in the same category with our support in the future! 


28

29

PORTUGAL 


30

LIQUI MOLY WAS ON A HIGH WITH A WIN AND A 2ND PLACE 

FOR AUGUSTO, &TWO 2ND PLACES FOR LOURENÇO! 

31

PORTUGAL 




32

PRESENT AT THE GARAGES TO SUPPORT AUGUSTO WAS 

ANDRÉ DINIS, NORAUTO ALFRAGIDE CENTER DIRECTOR, 

WITH DAUGTHER FRANCISCA. ANDRÉ ALSO RACES 

MOTORCYCLES WITH LM SUPPORT. 

The LM fever was omnipresent at the Estoril paddock. Here, you can 

see our brand in a retro Martini Racing color scheme. Simply amazing! 

33

Check-Up Blog: Do you know that... 

LIQUI MOLY will have a major stand on EICMA‘s next edition, 

where we‘ll present new product novelties? Between 8-13 

November, our colleagues will be in Milan for another 

edition of the most important European motorcycle fair. Just read 

the post on our blog at Check-up Media. 

IBERIA 

Click here 

34 


Media outlets, online news & videos 

The reinforcement of our presence in MotoGP was highly 

featured in the Iberian media outlets, as you can see on 

the following pages. Also highlighted were the LIQUI MOLY 

Intact GP results, our new warehouse in Spain, and our product 

novelties at EICMA. Just click and read! 

Click here 

Click here 

Click here 

35

IBERIA 

Click here 

Click here 

Click here 

Click here 

36 


Click here 

Click here 

37

Drift Martino‘s reason for success: 

LIQUI MOLY products! 

URUGUAY 

A 

drift competition always takes the driver and his machine 

to the extreme. That‘s why you need top products to tame 

temperatures and, at the same time, extract maximum 

performance from the engine and gearbox. LM‘s drift driver Rafael di 

Martino knows this first-hand. So, it‘s no surprise that his workshop 

is packed with LIQUI MOLY products. On his pristine shelf, two items 

cannot be missing: the Top Tec 4200 5W-30 and our famous Cera Tec. 

Only the best for his boxer engine! 


38

39

LIQUI MOLY Chile have fun while 

expanding the brand 

CHILE 

From combining brand awareness efforts to sponsoring driving 

events, the team at LIQUI MOLY Chile has been busy. Last week, 

ambassador Felipe Iturra was at the forefront of a motorbike 

mechanic workshop at Comercial Mx Motos, explaining our range of 

specifically developed products for this sector. At the same time, we 

were again at the Autodromo de San Antonio as the main sponsors of 

another round of Driving Experience Chile. 


40

41

PORTUGAL CHILE 




42

LOTS OF WORK AND ACTIVITIES WITH THE CLEAR GOAL 

OF GROWING THE BRAND IN CHILE. LET‘S DO IT! 

43

LIQUI MOLY NEWS 43.2022

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?