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UP Visual Identity Guide 2017

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

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UP VISUAL IDENTITY GUIDEBOOK

Maroon (UP Maroon)

OF THE

Forest Green

Yellow (to approximate gold)

UNIVERSITY

1908

PHILIPPINES

Figure 4. Color assignment for the UP Seal

Seal Color

Color assignment for the seal

The color of the outline and the logotype of the seal is yellow. It delineates and defines each

section. The background color of the outer circle and the upper part of the shield is forest

green. The elements such as the eagle, the interior circle, and the lower part of the shield are

in maroon and outlined in yellow.

13

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