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UP Visual Identity Guide 2017

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

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UP VISUAL IDENTITY GUIDEBOOK

Logotype with the Seal

When using the Seal with the logotype, the prescribed labels/nomenclature for the labels are as

follows: (1) University of the Philippines, and; (2) Unibersidad ng Pilipinas, (3) UP.

There shall be instances in which both the seal and the logotypes are featured simultaneously.

These are the allowed configurations:

• Horizontal - to be used in documents

• Stacked - to be used for large reproductions (i.e. horizontal banners and signs)

• Vertical-with limited horizontal space, the Logotype “UP” may be used provided that it is

placed under the Seal

The horizontal and stacked application of the logotype and Seal will have two versions:

• English

• Filipino (as indicated in Memorandum No. PAEP-15-48)

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