03.11.2022 Views

UP Visual Identity Guide 2017

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

UP VISUAL IDENTITY GUIDEBOOK

Seal – The official visual representation of an entity

Serif – A stroke added as a stop to the beginning and end of the main strokes of a character

San Serif – A category of typefaces that do not use serifs, small lines at the ends of characters

Stroke- Outline of a shape

Substrate – Any surface on which printing is done

Tracking – Similar to Kerning but is applied to group of letters rather than individual characters

Typography – The process of using type to print onto a page, or the general look of letters and words on a page

Typeface – Typefaces describe the overall look of the characters contained within the font

Vector Graphic – Images created with paths, which are defined by a start and end point, along with other

points, curves, and angles along the way

42

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!