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UP Visual Identity Guide 2017

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

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TABLE OF CONTENTS

Foreword 8

UP Seal

Evolution of seal 11

Seal color 13

Logotype 14

Logotype with seal 15

UP Colors 19

UP Oblation 22

UP Typeface 28

UP Identity Applied 31

Social media 32

Name card 35

ID 36

Letterhead 37

Memopad 38

Envelope 39

Poster 40

Glossary 41

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