petfood pro 4/2022
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.
We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
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International Magazine November 2022 ISSN 2628-5851
Technology & Marketing 4/22
Ingredients: Antioxidant Update, Developing Insects, Finding Palatability Freshness
Processing: Extrusion & Drying, Spotlight on Sorting, Steam and Cooling Tunnel
Packaging: Pouch Technology, Sustainability, Bagging and Palletizing
Marketing: Aquarium Innovations, Pets in the Family, Zoomark, Victam, Petfair SEA
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EDITORIAL
Toothcare is Petcare
The more I learn about pet food, the more
fascinating I find some topics. For example,
toothcare is something I wouldn’t have
thought much about before; discovering
dental sticks was an eye-opener for me,
this is such a relatively simple, yet totally
practical invention. Many of us who love
dogs have got too close when the meat or
bone wasn’t quite finished and probably
still remember the respective smells.
There are many products which do indeed
support pet tooth care.
The teeth of our pets are sometimes a
challenge. Dogs, especially, explore with
their mouths. They often chew to reduce
stress and satisfy their instincts and as a
natural way of reducing plaque. A recent
study from the University of Pennsylvania,
supported by Mars Petcare, has shown
that dogs‘ teeth often break or get
damaged when they bite or chew on very
hard things, sometimes found in their
own snack boxes.
This concern has been passed on to the
pet food manufacturing industry to be
aware of the problem and to find suitable
solutions. Vets are also underlining the
topic in discussions with their clients,
since it is relatively low down on the
priority list of pet parents, even though
almost all vets examine teeth as a routine.
The study has shown that dogs‘ jaws are
actually stronger than their teeth when it
comes to biting things which are too hard.
Every fourth dog examined had damaged
teeth. This results in pain, inflammation
and loss of appetite.
Céline Levointurier, General Manager of
Mars Pet Nutrition in Germany, said to
the topic: “For us, the health and wellbeing
of pets is the top priority. In safety
and quality there can be no compromises.
Thanks to over 50 years of scientific
research in petcare we know, better than
anyone else, which products are suitable
for our four-legged friends - and which are
not. This research helps us to produce and
deliver safe snacks; this includes creating
a baseline for legal standards regarding
the maximum degree of hardness for dog
chews, which we actively pursue.“
There are plenty of products available
which help to clean teeth, reduce stress
and are also gentle for pets‘ mouths and
which are certified by, for example, the
European Veterinary Dental Society. The
European Pet Food Association have also
followed up by publishing a guide to
responsible snack products.
The market for snacks just for dogs has
grown by over 20% since the start of
Ian D. Healey, Editor-in-Chief
the pandemic, but sometimes meeting
market needs is more a priority than
taking that extra bit of care. One result of
the study was to encourage pet parents
to take advice on snacks and toys from
vets, to find the best products for the size
and age of the animal. We know from our
people-children how important toothcare
is; with the pet-children it is no different.
Sincerely
If you like it subscribe!
Issue 4 2022
3
CONTENTS
International Magazine November 2022 ISSN 2628-5851
Technology & Marketing 4/22
Ingredients: Antioxidant Update, Developing Insects, Finding Palatability Freshness,
Processing: Extrusion & Drying, Spotlight on Sorting, Steam and Cooling Tunnel
Packaging: Pouch Technology, Sustainability, Bagging and Palletizing,
Marketing: Aquarium Innovations, Pets in the Family, Zoomark, Victam, Petfair SEA
Issue 4 November 2022
AstaReal, global pioneer in astaxanthin production and related research, has
announced a new strategic partnership with IQI Trusted Pet Food Ingredients, a
supplier of premium inclusions. This means its recently launched science-based pet
food formula NOVASTA® EB15 will be more easily available on the European market
for the enhancement of health in pets and other animals. See the article on page 6
Cover: © AstaReal
Ingredients
Processing
6 New Collaboration in international Pet Food Market
8 Pet Food Safety and Freshness Concerns: Origins and
Consequences
14 Asia’s First Industrial Insect Company Closes US$20m Equity
Round to Launch New and Expand Into New Markets
18 EuroTier Innovation Prize 2022: Dosing Station Wins DLG
Innovation Award in Silver
19 Twin Screw Extruder ZSK Mv PLUS Ideal for Pet Food
Processing
20 Dry Petfood Processing
24 Spotlight on Sorting: Why the PetFood Industry Needs to
Think About Sustainability
27 Steam and Cooling Tunnel for Wet Pet Food Processing
The insect sector has gathered increasing attention over the past
few years, with the global insect protein market alone estimated
to be worth US$343 million in 2021, and expected to grow to
reach US$1.3 billion by 2027. As a sustainable solution to help
minimize multiple unsustainable practices, the sector as a whole
has seen investments totalling nearly US$1 billion but with
multiple technological hurdles, few companies are yet to reach
industrial scale, let alone profitability. See the story on page 14.
Far from being a fad, sustainability is here to stay and increasing
in importance, especially in industries like pet food, which sell
directly to consumers. Because consumers are increasingly
concerned about topics such as sustainability, the environment,
and fair treatment for workers, they expect food brands to handle
these issues responsibly and ethically - and brands expect the
same of their suppliers. One solution is introduced in this story.
Take a look at the article on page 24.
4
Technology & Marketing
Departments
3 Editorial
42 Upcoming Events
42 Impressum
Marketing
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34 Living Water - Creating the Right Flow
Our publications include:
36 Tradition meets Innovation
- Technology & Marketing -
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40 Victam LatAm 2023 can count on many exhibitors
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32 Flexible Packaging Solutions for Petfood: The Transition to
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You can now explore our newly designed
Our publications include:
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and easily usable applications. Alongside the
free-to-use digital magazine editions, you will
Pouch packaging machines are used in almost every
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Issue 4 2022
5
INGREDIENTS
New Collaboration in international
Pet Food Market
Supplier IQI Trusted Pet Food Ingredients optimizes access to AstaReal’s astaxanthin product NOVASTA® EB15 for the
European industry
AstaReal, the global pioneer in astaxanthin production and related research, announces a new strategic partnership with
IQI Trusted Pet Food Ingredients, a supplier of premium inclusions. Thus, its recently launched science-based pet food
formula NOVASTA® EB15 will be available more easily on the European market for the enhancement of animal health.
pet food industry is a huge growth
hub for us.” Before expanding into the
European market together, AstaReal and
IQI previously worked on a successful
collaboration in the US.
Photos: AstaReal
The partnership will
combine and maximize
the strengths of both
companies. AstaReal
will provide its healthpromoting
astaxanthin
product NOVASTA®
EB15, while IQI Trusted
Pet Food Ingredients will
act as a growth engine for
European sales. IQI is based in
the Netherlands with a European
storage location and sales offices
in other countries, and thus can easily
deliver to pet food manufacturers all
over Europe.
NOVASTA® EB15 is AstaReal’s latest
offering for feed and pet food. Its healthenhancing
effects are derived from
natural astaxanthin – one of nature’s
most powerful antioxidants obtained
from microalgae Haematococcus
pluvialis. Multiple scientific studies show
its various benefits for animals, where it
improves, for example, endurance and
attentiveness, and supports eye health
and immune response. In NOVASTA®
EB15, astaxanthin is encapsulated
to maintain its antioxidant power,
particularly in challenging formulations.
Technology & Marketing
For more information
www.astareal.se/astaxanthin-forpets/#astra-block_600059cb76a01
“We are very happy to work with IQI
Trusted Pet Food Ingredients, as their
team has a large amount of market and
customer information, and strategic
insight, which enables us to respond
quickly to potential customers in this
industry,” says Peter Ahlm, Marketing
& Sales Manager at AstaReal AB. “The
6
Technology & Marketing
WE MAKE
PET FOOD
TASTE GREAT. TM
PALATANT SOLUTIONS AND SERVICES
In an increasingly competitive marketplace, palatability is a critical component of pet nutrition
and a key driver of brand loyalty. Ensuring product performance and repeat purchases for pet
food manufacturers – and their customers – is our business. Whether in a kibble, can, pouch or
cup, our palatants make pet food more appealing to pets and pet parents.
PALATANTS
We develop and produce a
full range of liquid and dry
palatability enhancers proven
to optimize pet enjoyment and
consumption.
SERVICES
In addition to palatant expertise,
AFB supports our customers with
additional services. Technical
palatability trials, behavior trials
and an in-house pilot plant are
just some of the benefits we offer
our customers.
TECHNICAL PALATABILITY
Palatability trials to
measure a pet’s food
acceptance or preference
BEHAVIOR
Performance Beyond
Consumption SM
PILOT PLANT
Process research lab
producing palatants
and protypes
AFB International
Global Headquarters
St. Charles, Missouri USA
afbinternational.com
GLOBAL CUSTOMER SERVICE
1-800-218-5607
©2022 AFB International
INGREDIENTS
Pet Food Safety and Freshness
Concerns: Origins and
Consequences
by Cristina Murcia García, Ph.D., Elena Fraccaroli, DVM, Bartosz Lebida Msc Eng
Photos: sarahb-fotos.de
1. Pet food industry quality
expectations and risks in
matter of safety
Today, pet owners have at their disposal
a wide range of high-quality pet food
products to provide their pets with
nutrient-rich foods appropriate to
their lifestyle, pet's activity, and their
purchasing preferences. ⅰ Increasingly
advanced knowledge of pet nutrition and
pet food technology means that more and
more ingredients are being incorporated
into pet food formulations, and therefore
increasingly pet food ingredients ⅱ are
being protected at each stage of the
production process. Food safety in the
pet food industry refers to ensuring that,
the feed does not cause harm to the
pets and possibly to the consumer, such
as kids being able to grab it in the bowls
when prepared and/or consumed as
intended. Food safety is a multi-faceted
and multi-stage activity, starting with the
origin of the animal by-products at the
slaughtering and rendering processes,
through the transport of ingredients
used in petfood production, including
the production process itself including
product formulation, and ending with the
delivery of the product to the customer
and post-delivery activities. Actions are
needed to protect against the risks of
contamination and fraud at every stage
of the food production process, as each
of these elements may have an impact on
food safety.
The mission and responsibility of pet
food companies and their owners is to
provide safe and balanced food. This
mission, along with their vision, are often
included in the company's strategy and
marketing activities to convince the Client
that, the safety of their family members is
a priority in their operation. Food safety
in the pet food industry is now a shared
responsibility of all actors involved in the
production of the product, including the
pet owner.
Existing legislation on animal byproducts,
ⅲ additives authorized in animal
feed, presence of undesirable substances
in feed, labelling rules combined with
appropriate preventive actions consisting
in the application of good hygiene and
production practices (GHP, GMP), risk
analysis of critical control points (HACCP)
and other standards contribute to the
achievement of safe food standards. Such
a broad perspective allows for proper
management and monitoring of the entire
production process, as well as continuous
control of the ingredients used in the
feed recipe, including essential nutrients,
such as minerals, vitamins, flavors, and
stabilizers. Each of the ingredients has a
strictly defined specification, not only in
terms of nutritional value, but also for the
parameters responsible for freshness and
organoleptic characteristics.
When analyzing what pet food safety is
and how to achieve it, the primary focus
should be on the slaughterhouse raw
material (RM) as one of the primary food
ingredients. It is the quality of the RM that
further translates into the properties of
the food in terms of safety, palatability,
nutritional value, and shelf life. Proper
handling of a given type of RM in the
initial phase at the slaughterhouse or
processing plant stage, translates further
into processes related to oxidation
(formation of toxic compounds),
freshness (the level of free fatty acids),
appearance of meat structure (biogenic
amines, odor of toxic gases), microbiology
(formation of bacteria, moulds, yeasts),
and aspects related to oxidation because
of further RM processing. It is precisely the
determination of the place of formation of
factors that determine a given RM activity,
such as enzymatic reactions (temperature,
pH, time, presence of metal ions, water
activity, light), as well as the method of
their monitoring and prevention, that
determines an effective approach in
the field of food safety. Bacteria growth
generates more enzymatic activity and
increases the amount of free fatty acids
and the initiates formation of biogenic
amines.
The safety of pet food, irrespective of
the production technology used (dry,
wet, or fresh products) ⅳ , is a priority
that must be observed in relation to the
regulations in force in this area. Today, the
available portfolio of antioxidants and
preservatives, such as anti-bacterial, antisalmonella,
anti-moulding agents, allows
the use of high-quality, safe solutions
which are appropriate to the product
(dry, wet, fresh food ingredients) and the
customer's preferences.
In most countries pet food is regulated
at every stage, from the ingredients
used, through the production process, to
marketing and sales. However, pet food
safety presents significant challenges
compared to traditional food safety
issues, as hazards have the potential
to directly affect the pet and indirectly
affect the humans around it. Pet food can
serve as a carrier for infectious disease
agents, as well as naturally occurring
and inadvertently added undesirable
8
Technology & Marketing
INGREDIENTS
substances. The update of the legislation
on food production requirements
introduces additional protection in this
aspect, especially in these times when
attempts are being made to introduce
alternative sources of protein (insects).
2. Main freshness loss
consequences: Biogenic Amines
and Free fatty Acids
As we have explained above, the loss
of freshness and bacterial growth leads
to the formation of free fatty acids and
biogenic amines. These are the main
consequences that affect food safety
and have an impact into the freshness
of raw materials and finished products.
Here below you can see a description of
both parameters: formation, chemical
background and characteristics and
current regulatory information available.
Biogenic Amines
The main consequence of freshness decay
in protein rich raw materials, such as
meat and meat products, is the formation
of biogenic amines. They are formed
as by-products of microbial spoilage
due to decarboxylation of free amino
acids catalysed by the corresponding
Figure 1: Decarboxylation of the amino acid histidine to form the biogenic amine histamine
decarboxylase enzyme. ⅴ Each amino acid
will lead to the formation of a different
biogenic amine upon microbiological
spoilage. The main biogenic amines on
which the pet food industry is focusing
are histamine, cadaverine, tyramine and
putrescine, and they come from the
degradation of the amino acid histidine,
lysine, and arginine, respectively, see
Table 1. The most well-known health
impact of biogenic amines is histamine
poisoning, which occurs a few minutes
to several hours following the ingestion
of foods, like fish, with a high content of
histamine.
Unfortunately, in the European Union there
are still no maximum limits established for
the concentration of biogenic amines in
pet food. For the moment there is only
legislation for histamine related to fish
ingredients but only for humans. ⅵ ⅶ
Table 1:Amino acid precursor and its
corresponding biogenic amine.
Parent Amino Acid
Precursor
Histamine
Lysine
Arginine
Tyrosine
Biogenic Amine
Histamine
Cadaverine
Putrescine/Agmatine
Tyramine
Issue 4 2022
9
INGREDIENTS
Other biogenic amines mentioned before
like cadaverine and putrescine are known
to have an impact on the palatability of
finished pet food, but this topic will be
discussed deeper in the next section of
this article.
To avoid these consequences, it is important
to maintain the freshness and quality of
meat and meat products by avoiding
microbiological growth, thus protecting
materials as soon as possible from
evisceration, transport, and processing.
Biogenic amines are heat resistant and
acid resistant molecules, this means, that
once they are formed in the fresh crude
raw materials they will survive and stay
present in the final product produced with
those raw materials. ⅷ ⅸ In the Figure 2
below you can see a graphic representing
biogenic amine concentration (histamine,
putrescine, cadaverine and tyramine)
before and after autoclaving (elevated
temperature and high-pressure process).
As you can see the concentrations before
and after are quite comparable.
Figure 2: Biogenic amines concentration
before and after autoclaving.
Ideally, to control biogenic amines
growth it is necessary to inhibit the
microbial growth and the decarboxylase
activity of microbes. These are some
suggestions on how to do it:
• Use cold storage
• Frequent collection of raw materials
and limitation of storage time during
warm seasons
• Process the materials as soon as
possible
• Good hygiene practice. Ensure that
transport and processing equipment
are kept sanitized to reduce
microbial load
• Use freshness treatments with the
right organic acids' combination
able to: not affect palatability, not
increase ash content, control a
broad range of biogenic amines, not
causing pro-oxidation
Free Fatty Acids
Another consequence associated with
freshness decay is the increase of acidity,
or the formation of free fatty acids. In
this case, the origin is the hydrolyzation
of triglycerides by the action of the
enzyme lipase. ⅹ This process occurs in
fresh raw materials containing fats and
the formation of free fatty acids (FFA)
increases systematically in the crude raw
materials as the environment temperature
rises. Once the crude raw materials are
processed, to produce processed animal
protein (PAP) and fat, the FFA level should
not increase anymore over time.
Usually, FFAs are used as an indicator
of the freshness of a fat, oil, or PAP. The
higher the FFA level, the less fresh the
product is. Both parameters, FFA and
biogenic amines are also indicators of
quality of the supply chain and give
information about how the crude raw
materials are handled. There is still a lack
of knowledge regarding the potential
negative effects of elevated levels of FFAs
regarding the health of pets or impact on
the palatability and shelf life of finished
pet food products.
Kemin is currently developing a set
of trials to answer these questions,
especially the one related to high FFAs
and their impact on palatability and shelf
life of final pet food products. We hope to
share the outcome of these trials soon.
To the best of our knowledge there are,
at the moment, no legislation related to
maximum FFA levels allowed in pet food
or pet food raw materials. What we have
observed in the market is that pet food
producers tend to require and set their
own maximums limit towards their raw
materials suppliers. This is often based on
their own research/experience.
To control FFA formation, the same
suggestions as for biogenic amines
control mentioned before also apply
here since both freshness parameters
are caused by the same phenomenon,
microbial growth.
By experience we suggest treating as soon
as possible sensitive raw materials inside
the slaughterhouses with preservatives
like ALLINSUR or RENTERRA Kemin
product lines.
3. Factors impacting pet food
palatability with focus on
Biogenic amines
Loss of freshness can be initiated by
microbial degradation in the pet food
or in their initial crude raw materials
Figure 3 (below): Hydrolysis of triglycerides
to form free fatty acids.
Photos: sarahb-fotos.de
10
Technology & Marketing
Only INGREDIENTS the best for
our loved ones!
Figure 4: Water activity and microbial growth. ⅺ
used. It can cause two problems. Spoilage
and decomposition of pet food, with
consequential loss of organoleptic
features and loss of nutrients, not only
micro-nutrients, such as vitamins, but
also macro-nutrients, such as proteins
and lipids. The decomposition process
leads to the formation of some noxious
substances, such as biogenic amines.
The second potential consequence of
microbial spoilage is food poisoning,
from the growth of pathogenic microbes,
such as Salmonella spp., Listeria
monocytogenes, various Bacillus species,
and many other bacteria.
Water activity plays a crucial role in
the physical, chemical, and biological
stability of foodstuff. It is the ratio
between the vapor pressure of water in
a certain material and the vapor pressure
of pure water, at the same temperature.
In simpler terms, it is an index referred
to in food that is used to express the
availability of water free from bonds
with other components and which can
be used for chemical and biological
reactions. The index is expressed as an
absolute number between zero and
one: the higher the value, the higher
the availability of water for microbial
growth and therefore the easier that
spoilage can occur. Water activity is not
to be confused with moisture content.
Moisture is the total amount of free and
bound water. The relationship between
moisture and water activity depends on
the specific material: there are specific
molecules and substances, that can
absorb or bind water and lower water
activity, even if the moisture level is not
affected. A water activity index below 0.6
is considered as safe because it allows
no mould, yeast or bacterial growth, and
enzymatic reactions are well restrained.
So, water activity index defines if a food is
perishable or stable. That is why it is used
as key point of quality control programs.
When we refer to dry pet foods, we are
speaking of foods that are typically stable
thanks to their production processes, that
involves heat treatment, and potentially
the use of water-binding substances. The
challenge to the pet food industry is to
find the right combination of ingredients,
processing, and packaging to create
products that meet safety, quality, and
cost parameters, and to satisfy consumers.
Therefore, water activity could be used not
only as a quality parameter, but also as an
active development tool.
It is possible to intervene against microbial
development by lowering water activity
as much as possible. In many cases, it
is not possible to lower it below the
safe value of 0.6, therefore it is essential
to act in other ways, such as by using
specific substances called preservatives.
These kinds of additives intervene by
altering the pH inside the microbial cell,
interrupting its cellular functions to
destroy the cell. Organic acids are widely
used as preservatives. They are defined as
weak acids, because they release only part
of their hydrogen atoms when put in a
solution and depending on the pH of that
solution, forming a balance between the
whole molecule and the ion forms (called
dissociated forms). In fact, this process is
called dissociation. So, weak acids can be
found in undissociated form or at various
level of partial dissociation. Strong acids,
on the contrary, release all hydrogen atoms
and therefore are totally dissociated when
in solution. The active form of the organic
acid, that can penetrate the microbial cell,
is the undissociated form. The lower the
pH of the solution, the more undissociated
the acid is, and therefore the more effective
it will be. The pH at which organic acids are
totally undissociated varies for each acid,
but is relatively low which, is unlikely to be
suitable for a pet food matrix. Therefore,
generally, the reference used instead
is the pKa which is the pH at which the
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11
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INGREDIENTS
Photos: sarahb-fotos.de
acid is fifty percent undissociated, which
provides good efficacy as a preservative.
As already mentioned, microbes can
cause food spoilage, with consequent
loss of nutrients because molecules are
altered and modified. This is precisely
what happens when microbes alter
the structure of amino acids, forming
biogenic amines. That is why biogenic
amines are considered an index of
freshness: the more biogenic amines, the
lower the freshness of products.
Another important thing to highlight
about biogenic amines is that they
have a typical rotting smell, that
humans can perceive when food
decline is quite advanced. But animals,
with an extremely developed sense of
smell, can perceive biogenic amines at
low concentrations and this can have
an important influence on palatability.
For all the reasons discussed above, it
is especially important to have good
control over microbial growth.
To assess the impact of biogenic
amines on palatability, a study ⅻ
has been designed involving super
premium commercial dry diets for
dogs and for cats, formulated for
optimal palatability performance. The
diets were bought at a pet store and
tested for biogenic amine levels, with
the intention of using the food only if it
contained very low levels. The chosen
products were then coated with a 2%
water solution containing individual
biogenic amines and two mixtures at
different concentrations.
In both dog and cat foods, the first
round of trial included the following trial
samples:
- Histamine alone (50 ppm)
- Putrescine alone (150 ppm)
- Cadaverine alone (250 ppm)
- Biogenic amines mix 1: sum of the
previous amounts (450 ppm)
For the second round of experimentation,
it was decided not to increase the amount
of histamine to protect the pets involved
in the palatability trials, as 50 ppm is
usually referred as the maximum safe
amount by scientific literature. So, the
trial samples for both dog and cat diets
were:
- Putrescine alone (300 ppm)
- Cadaverine alone (500 ppm)
- Biogenic amines mix 2: sum of the
previous amounts + histamine 50
ppm (850ppm)
All samples were tested for biogenic
amines after the experimental coating,
Table 2: First round of palatability trials on dog kibbles coated with solutions of biogenic amines
Table 3: First round of palatability trials on cat kibbles coated with solutions of biogenic amines
Table 4: Second round of palatability trials on dog kibbles coated with solutions of biogenic amines
12
Technology & Marketing
INGREDIENTS
Table 5: Second round of palatability trials on cat kibbles coated with solutions of biogenic amines
to confirm the effectiveness of biogenic
amine addition and the process. The
samples were then all tested for palatability
versus a control sample, consisting of the
same diet coated with 2% water only, to
balance its moisture level as it is a factor
known to impact overall palatability.
As can be seen in tables 2 and 3, all the
first-round palatability trials did not show
a statistically significant difference in
performance. It is for this reason that the
second evaluation step has been inserted
in the study, doubling biogenic amines
dosages (except histamine), as already
indicated above.
D6 and D7 trials in table 4 show a
statistically significant preference for the
control sample over the trial sample. The
intake ratio (IR) of the A sample (the trial
sample), is 0.27 with a low p-value. Also,
the first choice (FC) of the A sample is low.
These findings seem to suggest that the
threshold of dog’s sensitiveness toward
biogenic amine mix could be in between
450 and 850 ppm. Furthermore, it seems
quite clear from the outcome of the
study that dogs have a specific sensitivity
against some biogenic amines more
than others. For example, at 400 ppm
cadaverine has been found to be enough
to statistically decrease palatability of
the trial sample over the control. This
might imply some biological defence
mechanism of the animal, aimed at
avoiding potentially harmful food.
Regarding results of cat trials reported
in 5 table, the outcome was not totally
aligned with that of dogs. In fact, mixed
biogenic amines, even at the higher
amount of 850 ppm, did not show
any statistically significant effect on
palatability performance. In the trials
performed with the food spiked with
individual biogenic amines, however, cats
have been found to specifically dislike
putrescine. In fact, 300 ppm were enough
to considerably decrease palatability as
Issue 4 2022
two thirds of cats preferred the control
sample.
This study highlighted how biogenic
amines can influence palatability.
Their impact differs according to the
target species, given that dogs and
cats have shown specific sensitivities
for distinct types of biogenic amines
and at different amounts. However,
it is fair to acknowledge that, among
various limitations of the study, the
main one could be to the fact that
biogenic amines were artificially added
to otherwise completely healthy foods.
This is a relevant factor, as the presence
of biogenic amines was not linked with
an actual degradation of the nutritional
value or other organoleptic features
of the food, and it was therefore not
possible to assess whether this difference
with the normal biological food spoilage
could have had an impact on palatability
preference of dogs and cats. In other
words, are only these 3 biogenic amines
themselves affecting the palatability of a
food, or are the others biogenic amines
as well in combination or not, or is it the
other flavoring molecules related with
decayed raw materials or is the loss of
nutritional factors also involved?
4. Ongoing Kemin research on
freshness impact on palatability
For a better understanding about how
freshness decreases palatability and
especially how Kemin’s preservative
solutions can assure healthy pets, the
safety of pet food and ensure highly
palatable pet foods, we are conducting
this summer some specific study. We will
be exploring the PAP and Fat freshness
impact on dogs and cats’ dry kibbles
palatability. This exclusive global study
will be published in the coming months.
For more information
www.kemin.com
Technology & Marketing
References:
ⅰ Schleicher M, Cash SB, Freeman LM. Determinants
of pet food purchasing decisions. Can Vet J. 2019
Jun;60(6):644-650. PMID: 31156266; PMCID:
PMC6515811
ⅱ Craig, J.M. (2019). Raw feeding in dogs and cats.
Companion Animal
ⅲ REGULATION (EC) No 1069/2009 OF THE
EUROPEAN PARLIAMENT AND OF THE COUNCIL
of 21 October 2009 and Regulation (EC) No
1774/2002 (Animal by-products Regulation) (OJ L
300, 14.11.2009, p. 1)
ⅳ Morelli G, Bastianello S, Catellani P, Ricci R. Raw
meat-based diets for dogs: survey of owners'
motivations, attitudes and practices. BMC Vet Res.
2019 Mar 4;15(1):74. doi: 10.1186/s12917-019-
1824-x. PMID: 30832667; PMCID: PMC6399943
ⅴ Y. Özogul and Fatih Özogul, Biogenic Amines
Formation, Toxicity, Regulations in Food , in
Biogenic Amines in Food: Analysis, Occurrence
and Toxicity, 2019, pp. 1-17
ⅵ European Food Safety Authority – EFSA (2011).
Scientific opinion on risk-based control of
biogenic amine formation in fermented foods.
EFSA Journal. 9: 1-93
ⅶ Food and Drug Administration – FDA (2011).
Fish and fishery products hazards and controls
guidance. 468p
ⅷ Lahsen et al, “Production of biogenic amines”,
Assessment and Management of Seafood Safety
and Quality, online FAO Document Repository,
www.fao.org/docrep/006/y4743e/y4743e0a.htm
ⅸ Data from Min et al. (2007) Poultry Sci. 86: 2034-
2041
ⅹ R. A. Cox and M. R. García-Palmieri, Cholesterol,
Triglycerides, and Associated Lipoproteins, 3rd
edition. Boston: Butterworths; 1990. Chapter 31
ⅺ Sources: Beuchat, L.R. 1983., Sperber, W.H., 1983.
Lenovich, L.M., 1987.
ⅻ Kemin Internl Data
13
INGREDIENTS
Asia’s First Industrial Insect
Company Closes US$20m Equity
Round to Launch New and
Expand Into New Markets
Executive Summary
Nutrition Technologies closed a US$20m
equity venture round led by PTT Ventures
Insect protein market due to be worth
US$1.3 billion by 2027
• Nutrition Technologies
manufactures sustainable animal
feed ingredients and biofertilisers,
using a unique combination of
microbes and black soldier fly
larvae to recycle nutrients from
agricultural and food processing
by- products.
• Insect solutions show great
potential to help contribute to
reaching global greenhouse gas
emissions targets, improve food
security and reduce waste streams
in a low-energy environment
• Nutrition Technologies to use funds
to increase IP portfolio, launch new
products and expand into new
markets
• Nutrition Technologies is planning a
new joint-venture facility elsewhere
in Southeast Asia
Equity Round
On 19th September 2022 Nutrition
Technologies completed an equity
venture round of US$ 20m. The round was
led by PTT Ventures and supported by
Sumitomo Corporation, ING Sustainable
Investments, Mandala Capital, as well as
continued participation from existing
investors: Openspace Ventures, SEEDs
Capital and Hera Capital. The round
was advised by ING Corporate Finance.
The proceeds will be used to fund an
expansion into new markets; launch new
products; accelerate R&D; and create new
strategic partnerships.
“Aside from growth in clean-energy,
PTT is expanding its portfolio into
new businesses corresponding to
global trends, sustainability, and social
responsibility. We look forward to
partnering with Nutrition Technologies
to support their next phase of growth.
Commercial insect protein production is
one of the most important innovations
of the past few years, with the potential
to disrupt the animal feed and fertiliser
sectors and solve multiple issues the
world is currently facing. Furthermore,
we expect this partnership will provide
customers with innovative solutions to
revolutionize the agriculture sector as
well as improve people's quality of life”
said Dr. Buranin Rattanasombat, Senior
Executive Vice President, Innovation
and New Ventures, PTT Public Company
Limited.
“We are very excited to partner with
Nutrition Technologies, an innovative
company that has superior technology
to produce sustainable protein. We
believe insect protein is one of the
most important recent solutions to
protein production, contributing to
solving various environmental issues
and addressing several Sustainable
Development Goals (SDGs). We will utilize
our business platform and customer
network to promote and expand the BSF
derived products” said Masahito Uno,
GM Life Science Division, Sumitomo
Corporation.
“Nutrition Technologies fits well in the
investment strategy and portfolio of ING
Sustainable Investments, as we seek to
assist sustainable companies in scaling
their operations. Together with our
consortium partners we are also keen
to support the company in capitalising
on various opportunities in the fastgrowing
European and Asian markets of
alternative proteins” said Mark Weustink,
Head of ING Sustainable Investments.
“Nutrition Technologies has led the way
in delivering black soldier fly solutions
at scale and at a price that is competitive
on the global markets. It means they are
already providing a viable alternative
to existing and less sustainable feed
options. In achieving that, the team has
demonstrated exceptional executional
capabilities. Going forward, we have high
conviction in their expansion plans” said
Hian Goh, Founding Partner, Openspace
Ventures.
“It is great to welcome our new investors,
who collectively bring vast expertise and
experience to help us realise our vision.
We are also humbled by the continued
support provided from our existing
shareholders.” said Tom Berry, Co-CEO
and Co-founder, Nutrition Technologies.
The insect sector has gathered increasing
attention over the past few years, with
the global insect protein market alone
estimated to be worth US$343 million
in 2021, and expected to grow with a
CAGR of 26.49% to reach US$1.3 billion
by 2027. As a sustainable solution to
help minimize multiple unsustainable
practices, the sector as a whole has seen
investments totalling nearly US$1 billion,
14
Technology & Marketing
INGREDIENTS
Tom Berry and Nick Piggott, Founder & Co-CEO,
Nutritions Technologies
but with multiple technological hurdles,
few companies are yet to reach industrial
scale, let alone profitability.
Background
Global food security has steadily
declined for the past few decades and
has been significantly tested in recent
years through extreme weather events
and war. Population growth has fuelled
the current 1.2 billion tonnes demand
for animal feed ingredients, which has
severe environmental consequences
both for land and sea. There is a growing
protein deficit, with supplies of traditional
proteins for animal feed, such as fishmeal
and soybean meal, stagnating due to
overfishing and deforestation. Meanwhile,
organic matter and food waste in landfills
are significant contributors of greenhouse
gas emissions, and the overuse of
chemical fertilisers is severely reducing
the productivity and resilience of crucial
agricultural soil. “Insects represent
a virtually unlimited and untapped
pool of biological assets, with huge
opportunities for value creation. Tackling
food security is only the tip of the iceberg
and with our strengthened balance
sheet, great partners and best in class IP,
we are strategically positioned to lead the
next agricultural revolution.” said Richard
Hayler, CFO, Nutrition Technologies.
Always a better solution
Plant-based
proteins
Antioxidants
Colors
Barentz Animal Nutrition is a global distributor of technical and nutritional ingredients
for the pet food industry. We have several solutions for clean label, hypoallergenic,
sustainable, vegetarian and organic concepts. We are your one-stop-shop.
Issue 4 2022
www.barentz.com/animal-nutrition
Hydrocolloids
15
INGREDIENTS
Since 2015, Singaporean agri-biotech
company, Nutrition Technologies, has
been creating a commercial replica of
the natural decomposition process, using
their proprietary growth inoculants and
black soldier flies (Hermetia illucens)
to turn low-grade crop & food waste
into highly sought after animal feed
ingredients and biofertilisers. Their two
hectare production facility in Johor,
Malaysia, bioconverts several hundreds of
tonnes of organic waste every week. The
facility produces functional proteins and
oils, which have bioactive compounds
that efficiently improve animal growth
performance and health outcomes. Over
the past few years Nutrition Technologies
has conducted multiple trials of their
products on fish, shrimp, poultry, piglets
and pets, with significant results. Their
novel biofertiliser products improve
soil health while naturally increasing
plant resistance to disease, reducing
the need for chemical pesticides. The
165-strong team has been scaling
up their operations and selling their
products into both domestic and regional
markets. “We are increasing production
to meet market demand and providing
essential ingredients to the domestic
agricultural sector as well as boosting
exports through shipping our products
to Korea, Japan, Indonesia, Thailand,
Vietnam, Philippines and Chile. We will
also commence shipments to the UK and
EU very soon.” said Nick Piggott, Co-CEO
and Co-founder, Nutrition Technologies.
Nutrition Technologies’ production
facilities are a result of over seven years
of R&D and their strategic location in the
tropics helps to optimize productivity
and lower costs. Their proprietary
technologies and vertical insect
production system are designed to
capitalise on the low-energy benefits
and suitability of a tropical climate. Their
team developed the entire production
system, which uses some bespoke
automated equipment to ensure strict
biosafety, zero-waste and strong unit
economics. Through avoided emissions,
their products have great potential to
help meet global climate change targets.
Nutrition Technologies has been doubling
down on its success in commercialising
insect-microbe systems and their
approach to protecting that intellectual
property has been lauded by IP experts
and publications. “We have had some
incredibly exciting breakthroughs over
the past two years. Following successful
additions to our patent portfolio, we will
launch two new revolutionary biological
products to the fertiliser market that will
address some of the region’s greatest
challenges in crop productivity.” said
Martin Zorrilla, Nutrition Technologies.
Next Steps
Nutrition Technologies will use these
funds to further expand production
capacity both at its current operating
plant in Malaysia as well as through a
new joint-venture project in a soonto-be-announced
second country in
Southeast Asia. The Company also
intends to expand its R&D capabilities
in Singapore; commence commercial
activities in the UK and EU; and add
several new patents to its existing IP
portfolio. “We believe our technological
developments can help address some
of the world’s most critical problems
and are highly motivated to accelerate
expansion as quickly as possible. Our
novel microbiology solution to insect
production allows us to use a wide pool
of raw materials which negates the most
significant barrier to scaling.” said Charlie
Carter, COO, Nutrition Technologies.
Technology & Marketing
For more information
www.nutrition-technologies.com
16
Technology & Marketing
INGREDIENTS
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Issue 4 2022
17
PROCESSING
EuroTier Innovation Prize 2022:
Dosing Station Wins DLG
Innovation Award in Silver
Precise post-dosing of dry substrate in the production of insects
Great joy at WEDA Dammann & Westerkamp GmbH in Lutten, Lower Saxony: The specialist for pig husbandry,
stable equipment, feeding and air conditioning technology has been awarded with the DLG Innovation
Award in silver for its Dry.Sec dosing station among the approved exhibitors at EuroTier 2022. According to
the German Agricultural Society, the economic significance for the practice, the work performance, the work
quality as well as the functional safety are decisive for the award. Furthermore, positive effects on animal
welfare as well as the environmental and energy situation are taken into account.
When feeding the black soldier fly (BSF),
young larvae can drown in the substrate if
the dosage is incorrect and the substrate is
too liquid. With the newly developed Dry.
Sec dosing station, a fully automatic and
precise subsequent dosing of dry, organic
material is possible.
second step, the dry material is added
to the liquid mass.
Precise dosing
In production plants for insect larvae,
incorrect dosing can occur, for example,
when feeding the black soldier fly
(BSF), as a result of which the young
larvae drown in the substrate if it is too
liquid. With the newly developed Dry.
Sec dosing station, a fully automatic,
rapid and precise re-dosing of the dry,
organic material is possible. An island
of this material is formed on which
the young larvae are placed in the
following step.
Processing feed into pulp
In the process sequence of a black
soldier fly feeding, the feed is processed
into a mush and filled into boxes. Young
larvae are placed on top, which then
eat the food. Here it is important that
by-products such as different types
of vegetables and fruits are chopped
down to below 3 millime- tres in size,
processed and mixed.
High dry matter content and
still flowable
The substrate should have a high
dry matter content and still remain
flowable so that it can be dosed out
precisely and quickly and the soldier
flies can eat it well. However, if the
liquid content is too high, the young
larvae may drown in the substrate.
Dry material is added to the
liquid mass
The newly developed Dry.Sec dosing
station precisely refeeds dry organic
material. The novelty is that in this
Losses of young larvae reduced
The advantages of this solution are
obvious: If a higher dry substance
is required in the feed, this can be
achieved exactly to the gram thanks to
the Dry.Sec. By adding a small amount
of dry feed, any required dry matter
content can be fed. Another advantage
is that with a higher dry matter
content of the feed, less moisture has
to be evaporated in the final fattening
process. This saves energy. The Dry.Sec
thus leads to a safe fattening of the
young larvae and a safe management,
as it reduces the losses of young larvae
enormously.
Technology & Marketing
For more information
www.insect.weda.de/en
18
Technology & Marketing
Twin Screw Extruder ZSK
Mv PLUS Ideal for Pet Food
Processing
PROCESSING
The Coperion line of ZSK Mv high
efficiency extruders have been upgraded
to include options for easier clean design
in order to meet the highest standards of
hygiene, ideal for the processing of both
pet food and pet treats.The core feature of
this redesign is the twin screw extruder’s
open base frame, made of stainless steel
and has only smooth surfaces, offering
users numerous advantages . Its excellent
accessability markedly reduces the
downtime needed for cleaning.
The use of Coperion high efficiency
Mega Volume PLUS extruders ensures
maximum material loading combined with
a completely modular barrel and screw
design for increased versatility. These
engineered features ensure the maximum
Coperion ZSK54Mv
allowable free volume and throughput
with highest machine efficiencies.
The complete extrusion system for both
pet treats and kibble can be provided with
integrated controls and equipped with
Coperion K-Tron‘s line of both ingredient
and liquid feeders to ensure optimal
accuracy and extruder performance .
Technology & Marketing
For more information
www.coperion.com
Issue 4 2022
19
PROCESSING
Dry Petfood Processing
Complete processing lines for extruded pet food
Photos: GEA
Petfood as never before
Many years of experience in the food
sector, customer-tailored development
and a constant focus on innovation
makes it possible to create a new
generation of pet food.
Experience in the food industryOn a
market where customers increasingly
demand products as similar as possible
to ones for humans from a nutritional
and production quality point of view
and for the variety of formats, our many
years of experience in developing food
processing technologies allow us to
offer futuristic solutions able to set new
standards on the market.
Our experience in the food industry and
the humanization trend in pet food,
as well as the legendary flexibility of
our extrusion and drying processing
solutions, allow us to offer a pet food
product with a leader’s capacity and
awareness.
Tailor-made philosophy
Our philosophy leads us to work
alongside our customers, supporting
them in creating and developing
innovative products, helping them
define the formulations, forms,
consistencies, weights, flavors and
colors that best satisfy the demands of
the final consumer. We share their goal
of obtaining an innovative and highquality
industrial production based on
collaboration that starts with research
and is embodied in the provision of the
most advanced processing technologies.
R&D and pilot plant
We feed our success through constant
and thoroughly organized Research &
Development activities performed by a
team of 30 people that includes process
technicians, analysts and mechanics.
They have at their disposal 2000 sq. m
of facilities equipped with a completely
new pilot plant capable of developing
new products in all respects and a
laboratory equipped with all types of
instruments for chemical, chemicalphysical
and rheological analysis and
nutritional/organoleptic testing.
Dry Petfood Applications
The possibility of creating any format
to meet the needs of pets of any size,
whether complete meals or snacks.
Pillows
These are intended as snacks whose main
purpose is to be tasty and reward the
pet for positive behavior. Through our
extrusion technology, we can combine
grains with a flavorful and nutritious
filling according to requirements.
Kibbles
Thanks to a detailed study of the
formulations and formats that both
satisfy energy and nutritional needs
and whet the pet’s imagination, kibble
is considered the basic food in pet diets.
The ingredients and format can vary
according to the animal’s size, age and
state of health.
Dental sticks
Designed and developed specifically for
use in cleaning dogs’ teeth. Their unique
star shape gets into hard-to-reach areas
to clean teeth, protecting the animal’s
health while also providing it with the
nutrients it needs.
Dry Pet food Processing
The technologies and processes
developed for the manufacture of
products for human consumption are
now being applied to the world of pet
food.
Ingredient Preparation
The solid raw material composed primarily
of grain flours, meat flours and nutritional
ingredients, is mixed and perfectly dosed
in the optimal recipe to meet the quality
needs of any type of product.
Cooking Extrusion
Our cooking-extruders are the result
of our experience in human food and
combine the gentle of cooking in the
steaming tank with the power and
sanitization of heat extrusion to obtain a
highly digestible and nutritious product.
Product Processing
Thanks to our technological experience
and know-how, we can offer solutions for
any type of format, recipe or product, from
kibble to various kinds of treats. From
the cooking technology and integration
of ingredients to cutting, transport and
drying to cooling and packaging, we can
transfer all our experience to bring your
projects to fruition.
Raw Meat Cooked Meat Kibble
20
Technology & Marketing
PROCESSING
Drying and Cooling
We examine every aspect to ensure
the final product has the desired
characteristics. Our dryers are designed
to reach very high temperatures while
allowing multiple format changes with
insignificant or even zero contamination
between products. Our coolers are
developed to gently moderate product
temperature for uniform cooling without
impacting the flavor, aroma and quality of
the food.
Kibbles processing
Any kind of shapes for pets basic diet.
A High-Quality product from any
raw material
Thanks to our ability to customize
the extruder’s modular screw
configuration along with our
technicians’ experience, we can adapt
the line characteristics based on
the raw materials selected and thus
provide a high quality product.
through experience and technological
knowledge.
Our lines can boast:
• fixed-pitch rollers to ensure constant
size;
• very high-speed machinery to
guarantee high performance and
capacity;
• specially designed dedicated pumps
for continuous and precise dosing of
fillings.
Dental sticks processing
Technologies and processes developed
for the well-being of pets.
Perfection right from the extrusion
phase
Perfect flow management at the cylinder
head, based on our experience and
technology developed for long pasta
lines, means we can distribute the
product rows in the cutter in an orderly
manner, thus improving cutting and final
quality.
A solution for any format
Our dies are designed, engineered
and built in house so we can provide a
solution to any customer requirement
in terms of product shape.
Durability and ease of maintenance
Our in-depth knowledge of the
processes (use of multi-blade cutters)
and use of top-quality construction
materials (dies made of high tensile
steel) allow us to guarantee a long
life and operability of the processing
lines.
Pillows Processing
An explosion of flavors for a snack
created for humans and perfected for
pets.
Our tradition applied to Pet Food
Thanks to years of experience
in developing and perfecting
technologies for the production of
snacks for human consumption, we
now have high-quality and reliable
snack production lines dedicated to
pets.
Precision and high performance
The ability to guarantee the
repeatability of a high-precision
product in large quantities is a path
and an objective that we have reached
Highest precision through state-ofthe-art
processing technology
With over 100 years of industry experience
in the food industry, Biosteril has revolutionised
the purification of raw materials.
Our state-of-the-art sterilisation equipment
offers industry-leading benefits to ensure
maximum safety for you and your customers
at all times.
Find out more at: www.kuendig.com
Issue 4 2022
21
PROCESSING
Cutting precision and uniformity
Our cutter was specially designed and
developed for dental stick lines to ensure
maximum weight and length consistency
in the single pieces, thus guaranteeing
extreme consistency of the product that
will then be packaged.
The cooling phase
Developed and specially designed for
dental sticks, the cooler gently lowers the
temperature of the product, bringing it as
close as possible to room temperature and
thus avoiding unpleasant condensates
and deterioration of the finished product.
Ingredient preparation
We develop the best technologies to
enhance ingredients and satisfy any
requirement for the finished product.
Grain handling
Thanks to our experience and technology
developed in the milling world, our flour
plants allow optimal high-precision care
and management of raw materials.
From automated systems for mixing the
raw material, to cleaning and selection
machinery, to precise dosing devices for
recipes, every step is studied and designed
to produce products of the desired quality.
Through extreme consistency in dosing
grain size (even starting from different
raw materials) and constant micrometric
control after the mixing stage, our lines
create a very homogeneous product right
from the extrusion phase.
Raw Materials Handling System
Installed on a multipurpose line for
extruded dry pet foods.
Meat slurry
Synergy and collaboration between the
technologies of GEA’s world allow us
to use well-tested machines to prepare
meat-based ingredients that are then
paired with extrusion technologies.
The reference machine in the industry
is the GEA CutMaster: it cuts, mixes and
emulsifies all different kinds of meat
products from coarse to very fine. All
processes take place within the same
machine and are, therefore, independent
from peripheral equipment. The slurry
that result from the GEA CutMaster could
be injected in the cooking extruder
trough a meat slurry pump: This pump is
equipped with specially shaped lobes to
avoid surging and is fully washable and
inspectable to guarantee the highest
hygiene standard.
Extrusion technology
The heart of our manufacturing process:
flexibility, speed and solidity, serving any
product and format.
Pioneers of extrusion technology: The
cooking extruder
Based on our extensive knowledge of
technologies and processes in the food
world, our technicians have created
extruders able to produce highly
digestible and nutritious products.
The steaming tank positioned before
the extrusion process precooks the
ingredients, thus triggering starch
gelatinization and protein denaturation
to guarantee digestibility and avoid antinutritional
factors.
The combination of the gentle of steaming
in the tank followed
by heat treatment during the extrusion
phase guarantees a
sanitized product with a high degree of
gelatinization.
Technical Characteristics
• Steaming tank for ingredient
precooking;
• Double screw made of the highest
quality materials for durability and
strength;
• Automation system for constant and
customized control of all values and
processes;
• Solid and quality construction
means the system can run for a
long time with no need for frequent
maintenance;
• Can be equipped with one or two
interchangeable heads.
Cooking Extruders The TT series
The TT cooking extruder continuously
and automatically gelatinizes flours and
starches.
After dosing the raw materials, the mixing
phase begins, which can be adjusted
according to product needs. Then comes
extrusion.
The TT extruder is a modular machine
with segmented barrels available with
different heating and cooling systems.
They can be equipped with a feeding port,
steam/liquid injection port or venting
port (atmospheric and under vacuum
according to specific needs).
Technical characteristics
The co-rotating, fully intermeshing
screws assembly is composed of sectional
modules with the following functions:
forward and backward transport, mixing,
feeding of additives, injection of liquids,
de-gassing, cooking and forming.
The screw profile ensures high
mechanical working capacity and high
torque transmission. The driving system is
composed of an AC variable speed drive,
a safety clutch and a double cascade
gearbox for correct reduction. The thrust
bearing system integrating the gear box
and with a forced lubrication circuit is
composed of a large thrust bearing on
one shaft and a multiple thrust bearing
series on the other shaft, for a compact
and robust construction.
The extruder can be equipped with a
head unit with independent temperature
control, product pressure device and
interchangeable dies with a series of
different cutting units selected based
on the different production needs of the
finished product.
Control system
The typical control system of the TT
extruder features a supervising unit
monitoring all extruder functions from
dosing to the cutting unit, allowing easy
recipe management and displaying
22
Technology & Marketing
PROCESSING
all process variables, such as raw
materials flows, extrusion torque,
specific mechanical energy value,
barrel temperatures and die
pressure. The supervising system
stores the values and allows data
export and management with the
most commonly used spreadsheet
software.
Storage and handling
Good quality raw materials and
finished products need to be
protected and stored with utmost
care and efficiency
Complete systems for Raw Material
and Finished Product care
We offer complete systems or single
machines to transport, dose, clean,
rework and store raw materials, pet
food and small items. Advanced
technology applied to design and
production makes it possible to finetune
a sophisticated production
chain which results in higher quality
standards.
This leads to an extremely reliable plant
with consistent, high performance. The
design and engineering of the systems were
developed by highly qualified professionals
using the most advanced technologies. The
solution and final layout are designed in
cooperation with the customer to optimise
existing resources, equipment and facilities.
Recipe control and optimization
Thanks to our PLC equipped plants, the
entire process can be managed from a
single control point. The recipe for every
production line can be programmed, the
filling level in the silos monitored, every
production batch tracked and every
production chain fine-tuned. In addition
to complete automated control of the
equipment, the automation tools provide
the client with critical information to reduce
waste and downtime, thereby optimizing
resources.
Start to finish solutions for pet
food from GEA
GEA has developed a comprehensive
range of technologies, equipment and
know-how to configure and install
solutions for pet food manufacturing
plants.
Technology & Marketing
Photos: GEA
For more information
www.gea.com
> extruders > feeders > components > pneumatic conveying > complete systems
COPERION’S ZSK Mv PLUS.
LEADING-EDGE TECHNOLOGY
FOR PET FOOD EXTRUSION.
+ Very gentle product handling for maximum quality
+ Hygienic design: open base frame, stainless steel
+ Less downtimes due to fast, efficient cleaning
+ Optimal accessibility
+ Screw speed up to 1800 rpm
Coperion‘s ZSK pet food extruder is a top-quality product at the highest technical level. It is known for very gentle
product handling at maximum throughput rates. For further information about Coperion‘s ZSK Mv PLUS please
visit Issue our website 4 2022 at www.coperion.com/petfood-extruders
23
PROCESSING
Spotlight on Sorting: Why the
PetFood Industry Needs to Think
About Sustainability
When businesses behave with sustainability, it’s not only society that benefits – this can also help bring in new
business. Stefaan Kennis, Director of Strategy, Market Intelligence and Sustainability at TOMRA Food, explains
why - and how technologies can make this easy.
Farmers, growers, food processors, packers
and retailers might not think sustainability
has anything to do with them. That it
matters only to large corporations, or that
it’s merely a fashionable buzzword. But
dismissing sustainability as irrelevant can
be a costly mistake.
Far from being a fad, sustainability is here
to stay and increasing in importance,
especially in industries which sell to
consumers. Because consumers are
increasingly concerned about topics such
as sustainability, the environment, and fair
treatment for workers, they expect food
brands to handle these issues responsibly
and ethically - and brands expect the
same of their suppliers.
This might sound like an unwelcome
burden to some businesses, but with
responsibility comes rewards. Consumerfacing
businesses can win customer loyalty
and market share by taking corporate
sustainability seriously. And the food
industry can compete more effectively
for contracts from those consumerfacing
businesses by understanding how
their own behaviors can also incorporate
sustainability.
So let’s see how, in addition to benefiting
society, sustainability can be good for
commerce. How it can be integrated into
the food industry, and what business
activities it can be applied to.
Customers expect it
More and more of today’s consumers
think twice before making a purchase,
asking themselves if what they are about
to buy was produced with a responsible
approach to the environment and
sustainability. Attitudes vary across
nations, generations and industries, but
as a brief overview, sustainability is rated
as an important purchase criterion by 60%
of consumers. This was one of the findings
of the Global Sustainability Study 2021
(conducted by global strategy and pricing
consultancy Simon-Kucher & Partners),
which also found that more than a third
of consumers globally are willing to pay
more for sustainability and in recent
years 85% have become "greener" in their
purchasing.
This study, like others before it, identified
that consumers below the age of 40 are
more mindful of such issues than those
who are older. The younger consumers
are, the greater their awareness of how
24
Technology & Marketing
PROCESSING
purchasing decisions impact the world,
and the more likely they are to buy
from brands whose social causes they
believe in. This is important now, and
will be even more important in the
near future: year by year, the younger
generations (known by marketeers as
Millennials and Gen Z) will represent
an ever-greater share of the consumer
demographic.
It’s not only public opinion or the
dangers of climate change that propel
sustainability up business agendas.
Another significant factor is social
media. Because online platforms give
angry people the power to shout
loudly and widely, commercial success
today depends not only on winning
consumers’ hearts and minds, but also
on not disappointing or offending
them. Any company that conspicuously
fails to respect sustainability issues - by
being careless about the environment,
perhaps, or by being wasteful of finite
resources - can quickly fall out of favor
with the buyers it depends on.
Making it easier for the food
industry
The good news is that it’s easy for
the food and agro-industry to take
sustainability seriously. This is made
possible by the technologies offered
by TOMRA Food, the world’s leading
manufacturer of sensor-based sorting
solutions and integrated post-harvest
solutions for the food industry.
Because TOMRA’s sorters can detect
and eject unwanted materials from
manufacturing and processing lines
according to their color, shape, size,
structure, and even their biological
characteristics, they are famous for
setting high standards in food safety
and product quality. Less well-known,
however, is the fact that TOMRA’s
solutions also help achieve ecoefficiency.
What’s more, TOMRA’s
solution platforms can be tailored to
almost every kind of food: potatoes,
vegetables, fresh and processed
fruits, berries, dried fruit, nuts, seeds
and grains, proteins, pet food and
confectionery.
Reducing food loss and waste is critical
to reduce production costs and increase
the efficiency of the food system,
improve food security and nutrition,
Photos: TOMRA
and contribute to environmental
sustainability. Food loss occurs along
the food supply chain starting from
post-harvest losses on the farm up to
but not including the retail stage. Food
waste refers to food that is discarded
at the level of retailers, food service
providers and consumers.
It is by reducing food loss that today’s
sorting and grading solutions also
enhance yields and profits. The
United Nations Food and Agriculture
Organization (FAO) warns that by 2050
global food demand will increase by
about 50%, yet only 20% more land can
be brought into productive use. This
means existing resources must be used
much more effectively. Sustainability
and survival are inextricably linked.
TOMRA Bones & Meat Sorting
Issue 4 2022
25
PROCESSING
Again, answers can be found in
technology. A recent European
Parliament report - ‘Technology options
for feeding 10 billion people’ - pointed
out that sustainability can be improved
in many ways by automating food
manufacturing and processing lines.
The benefits of automation, the report
observed, include “optimizing product
quality” and “reducing quality losses and
defects.”
This is certainly true in TOMRA’s
experience. TOMRA’s sorters and
graders are designed and developed
(and fine-tuned on site) to remove
unwanted materials and imperfect
products without throwing away good
products. TOMRA’s solutions achieve
an exceptionally low good-in-bad
reject ratio - and if some good product
is ejected from the line, it can often be
recovered by running it through a sorter
for a second time, or recuperated for sale
at a lower grade. As a result, TOMRA’s
sorting and grading solutions increase
the yield of produce, put a big tick in
the box labeled ‘sustainability’, and give
users a competitive advantage.
Further improvement is
possible
Future reductions in food losses will
be better still, not least because we are
entering the era of digitalization.
A good example is how all
TOMRA’s sorting platforms are
connectable to the TOMRA
Insight data platform, which
gathers data in near real-time
and stores this securely in the
cloud. Live data can be reacted
to immediately (and remotely) to
optimize machine settings; historical
About TOMRA Food
TOMRA Food designs and manufactures
sensor-based sorting machines and
integrated post-harvest solutions for the
food industry. We innovate the world’s
most advanced analytical technology and
apply it to grading, sorting, and peeling.
Over 12,800 units are installed at food
growers, packers, and processors
worldwide for confectionery, fruit, dried
fruit, grains and seeds, potato products,
proteins, nuts, and vegetables.
The company’s mission is to enable
its customers to improve returns, gain
operational efficiencies, and ensure a
safe food supply via innovative, useable
technologies. To achieve this, TOMRA Food
operates centers of excellence, regional
offices, and manufacturing locations
within the United States, Europe, South
America, Asia, Africa and Australasia.
TOMRA Food is a member of the TOMRA
Group that was founded on an innovation
in 1972 that began with the design,
manufacturing and sale of reverse
vending machines (RVMs) for automated
collection of used beverage containers.
Today TOMRA provides technologyled
solutions that enable the circular
economy with advanced collection and
sorting systems that optimize resource
recovery and minimize waste in the food,
recycling and, mining industries and is
committed to building a more sustainable
future.
TOMRA has ~100,000 installations in
over 80 markets worldwide and had total
revenues of ~10.9 billion NOK in 2021.
The Group employs ~4,600 globally and is
publicly listed on the Oslo Stock Exchange
(OSE: TOM).
data can be processed into actionable
information to unlock improvements
in machine performance. Such data
analysis will become increasingly
valuable as we move into a digitized
future, transforming sorting and grading
from an operational process into a
strategic management tool.
And making the effort to adopt
sustainable business practices is not
so different from investing in TOMRA
solutions: as well as being good for the
planet, it helps protect that most valuable
of business assets, brand reputation.
Technology & Marketing
For more information
www.tomra.com
26
Technology & Marketing
Steam and Cooling Tunnel for
Wet Pet Food Processing
PROCESSING
Evaporative Cooler
Cooling of the product takes place by
ultrafast evaporate air cooling, which will
remove the surface water at the same
time, thus simplifying the following filling
by reducing the product sticking together.
The Evaporative cooling sequence by air
will reduce the effluent to the environment.
Dana Rotor Cutter
New designed rotary cutter equipped with
Servo-Drive Motor enabling operation
with variable cut (length dimension)
every single cut.
To prevent sticking of product rope at the
transfer between cooling belt and Rotary
cutter, the machine is equipped with a
number of rotating square rods placed
into a plastic transfer section.
ADVANTAGES ROTOR CUTTER
• Microprocessor controlled variable
length dimension during operation
• Standard from 500 kg/h to 2.000 kg/h
- or customized
• Easy to clean
• Built-in infeed transfer section
Extruder – Duplex Extruder
DANA extruder is designed to process a
wide range of meat recipes into different
sizes/weights of "chunk". The extruders
will transfer the emulsified meat into
endless string/rope according to pre-set
dimension of exchangeable matrix.
Standard widths in 400 mm 500 and 750
mm to cover standard cooking belts as
well as customized units. Exchangeable
matrix with possibility of different
dimensions e.g. 8 mm, 10 mm, 12 mm and
larger in square or round shape.
Duplex extruder installation makes it
possible for two different products/colors
to be processed at the same time for
automatic mixing before filling.
Extruder Advantages:
• Fast and easy exchange of matrix
• No waste/product drip on cooking
belt due to extruder pull back system
• Easy assembly and cleaning
• Robust construction, secure
operation, resistance against bonesplitters
DANA Steam Tunnel
The extruded endless string/rope product
enter the steam tunnel on a Teflon
conveyor belt. There, the product is
cooked with steam obtaining an excellent
product quality.
Photos: Dana Technology
Issue 4 2022
27
PROCESSING
Steam Tunnel Charactersitics
Due to the use of the NON-STICKING
Teflon belt material, the extruded endless
strings/ropes of product in different
diameters can be made of very juicy raw
material with no risk of burning/sticking
to the belt.
To ensure a straight run of Teflon Belt, the
machine is equipped with electronic line
control, eliminating belt crashes.
Steady Temperature by steam injection
in tunnel through distribution pipe all
along the tunnel via central electronic
controlled steam valve with necessary
condensate removal valve.
Temperature measuring inside the stainless
steel steam tunnel by a PT 100 sensor
placed strategically.
Advantage & Benefits
Different sizes and capacities:
• Standard: 500 up to 4.000 kg/hr.
• Possible to customize
• Teflon Belting in Steam Tunnel
• Automatic cover lifting system
• Build in CIP system
• Control cooking time and
temperature – fully adjustable
Technology & Marketing
About DANA TECHNOLOGY
DANA-Technology is a technologically
innovative company focusing
on developing machinery and
equipment within FOOD AND PET
FOOD INDUSTRY. Specialized in
the development of innovative
technologies by offering standard and
customized machinery and equipment.
Our goal is to contribute to your
business’s continued success, if
you are small, medium or large, we
will make your business valuable.
DANA is the perfect partner for the design,
engineering, supply, and construc- tion
of your pet food process line and offers
upgrades for existing facilities and
solutions to help increase productivity
and efficiency, which are handled either
in cooperation with regional suppliers
or contractors as turnkey solutions.
The company’s experienced project
managers, process engineers, and experts
from specialized functions ensure
that the performance will come up to your
expectations.
We believe in personal relations and know
that our team of skilled professionals is the
key to success and trust when cooperating
with you as a customer.
When you place an order with us, you
become a part of a dedicated company
that will strive to make your production
and business successful.
For more information
www.dana-technology.com
28
Technology & Marketing
PACKAGING
25 Years of Partnership
Between SSB and Payper
Together we develop packaging solutions for your industry.
Sales advice, technical service, spare parts, commissioning,
training, preventive maintenance and machine upgrades.
Our common goal is to achieve optimum customer
satisfaction with the solutions we offer.
Complete solutions
Complete solutions from dosing to packed pallet. We focus
our experience, technology and know-how to find the right
solution for you. We serve the following industries:
The bagging and palletizing specialists SSB Wägetechnik
GmbH and the Spanish partner Payper have been
cooperating for 25 years.
• Building
• petrochemical industry
• human food
• pet food, animal feed
• mining
• chemical industry
• industrial products
• fertilizer industry
Technology & Marketing
Projects are closely managed by SSB and Payper together
to ensure that the customer receives targeted and
personalized support.
For more information
www.ssb-waagen.de/en/25-years-partnersghip/
30
Technology & Marketing
PACKAGING
FFS Pouch Packaging Machines
Large production, or just-in-time production runs ...
SN Maschinenbau GmbH is a leading
global manufacturer of horizontal
pouch packaging machines. From
over half a century of experience,
SN develops technology at the very
highest level. Whenever it comes
to economical pouch packaging,
SN is the right place. At the
location in Wipperfürth, Germany,
SN currently employs about 300
people on an operating area of over
7,500 m². Their machines are used
worldwide by almost all well-known
manufacturers.
SN pouch packaging machines
are used in almost every industry,
including petfood. The company
offers highly innovative technology
for almost all filling materials, bag
shapes and output quantities. From
low output rates in the start segment
to several hundred pouches per minute
in the top segment, SN offers many
different machine models. Whether
food, beverage, pet food, seed,
household, cosmetic or pharmaceutical
products, SN Maschinenbau always
delivers the right solution. A flexibility
in terms of machine design, from roll
producing pouches (FFS) to processing
pre-made pouches (FS) to pouch
production without filling (PM), pays
All dimensions in mm
off. The machines are particularly
characterized by a long service life and
maximum machine availability, thus
ensuring a fast return on investment.
The company’s specialists and
engineers are constantly developing
the machines further, thus ensuring
a constantly high level of innovation.
This is why even today new packaging
materials, such as mono-materials, can
be processed on SN pouch packaging
machines without any loss of speed
or quality. Furthermore, set-up times
Photos: SN Maschinenbau
Rotary Form, Fill and Seal Machine FME 50
are constantly being shortened and
set-up processes further automated.
This makes format changeovers
easier, faster and more reproducible.
SN pouch packaging machines can
be easily integrated into production
lines and their production data
visualized. By remote maintenance
and fast service, also in maintenance
and emergency situations, customers
are helped quickly, effectively and
solution-oriented.
In addition, at SN Maschinenbau, we
have an ultra-clean pouch packaging
machine that adheres to international
hygiene standards, and allows the
pouch-filling of dairy products that
can have a shelf life of more than
60 days. SN Maschinenbau’s FFS
machines are computer controlled and
allow for rapid switchover from one
packaging specification to a different
packaging specification.
FME 50 (Rotary Form-, Fill- and
Seal Machine)
The FME 50 is an intermittent operating
rotary machine to manufacture various
types of pouches: 3-sides or 4-sides
sealed pouches, stand-up pouches
and bottom fold type pouches.
Issue 4 2022
31
PACKAGING
Flexible applications
• Interface for multihead scale
or auger doserSingle sealing
frames with quick and simple
format changeoverFolding wedge
adjustment for bottom fold width
(manual execution)
• Exemption of the sealing tools
during machine stops
• Format changeover in less than
15 minutes
• Central gripper adjustment for
pouch width (manual execution)
• Quick commissioning – plug &
play
• Simple machine operating - short
training
• Compact machine measures -
less production space required
Technology & Marketing
For more information
www.sn-maschinenbau.de
Flexible Packaging Solutions
for Petfood: The Transition to
Environmental Sustainability
Velvet Packaging & Equipment
Solutions is an Italian specialist with
25 years of experience in flexible
packaging for petfood. The company
is based in northern Italy and supplies
the global industry.
As a global distributor of flexible
packaging, Velvet helps food producers
overcome territorial borders while
supplying strategic products and
supports them in the transition to
more sustainable solutions. The
most sustainable solution is always
recommended. Eco-friendly solutions
reduce the carbon footprint and are
better for the environment. They also
deliver a positive image to customers,
which improve brand image.
Flat Bottom Bags
Flat bottom bags offer a perfect shelf
presence, retort pouches for products
to be sterilized, doypacks and other
types of bags with different options
and finishes. This is a very innovative
type of stand up pouch. Thanks to its
distinctive flat bottom gusset, this bag
stands effectively in vertical position
even with light filling inside, becoming
more noticeable when placed on a
shelf.
Photos: Velvet
32
Products include pre-made bags
for automatic filling, rollstock for
automated packaging machines and
packaging and food processing plant
options.
• The bottom and side gussets
provide even more space for
branding
• Available in both standard and
sustainable materials
Technology & Marketing
PACKAGING
• Flexo and rotogravure printing
• Matt or gloss lamination
• Available optional: zipper to
guarantee freshness of the product
after opening
Folded Bottom Bags
Side gusseted bags and four corner seal
bags, with uninterrupted front and back
graphics guaranteed by the absence of
a back seal. Available in both standard
and sustainable materials.
• Flexo and rotogravure printing
• Matt or gloss lamination
• Wide range of optionals such as
zipper, transparent window and
handle
Retort Pouches
Stand up pouches made of heat
resistant plastics that make suitable
for processing at a temperature of 120°
C (normally encountered in thermal
sterilization of food).They are safer
than aluminum cans, because they
are easier to open and they prevent
the risk of cuts. Empty retort pouches
need less storage space and have lower
materials and transportation costs.
• They are self-stable, so they don’t
require refrigeration.
• Rotogravure printing
• Matt or gloss lamination
• Available optional: tear notch for
an easier and faster opening
Doypack
Traditional stand-up pouches with a
round bottom gusset that folds flat
when empty. More functional than
rigid packaging, they reduce the
cost of materials, transportation and
distribution.
• Very versatile and durable
• Available in both standard and
sustainable materials
• Flexo and rotogravure printing
• Matt or gloss lamination
• Wide range of optionals such as
zipper, transparent window and
handle
Rollstock
Both standard and customized
rollstocks. High-performing custom
barrier and non-barrier films that can
meet any requirements for sealability,
oxygen and moisture barriers and that
can efficiently run on all different types
of packing equipment.
• Extensive range of widths and roll
diameters
• Available in both standard and
sustainable materials
• Flexo and rotogravure printing
• Matt or gloss lamination
Available optional: transparent window
to see the product stored inside the
bag
Sustainable materials
Eco-friendly solutions deliver a positive
image to customers and improves your
brand image.
Sustainable materials that reduce the
carbon footprint and are generally
better for the environment.
• 100% recyclable plastic film with
barrier
• Paper based products
• Industrial and home compostable
solutions
• Biopolymer based products with
or without paper
Summary
Velvet Packaging & Equipment
Solutions is a food industry supplier
who have specialized in finding and
consulting in the transition to the
most sustainable option possible
in packaging requirements. The
company has built up a global
network of partners and supports
the management of the entire value
chain, including graphic processing,
printing, logistics and even custom
procedures, leading to a stress-free
decision-making process.
For more information
www.velvetpack.com
Issue 4 2022
33
MARKETING
Living Water -
Creating the Right Flow
interaction between our products and
enables people to bring a fascinating
piece of nature home with them.“
OASE can present both easy-to-use
entry-level solutions and fascinating
aquariums for users with the highest
demands on design and technology.
Complete product solutions are
available for all levels, from aquariums
and aquarium technology to care
products and fish food, right through
to the smart new OASE Control app.
The innovative ORGANIX fish food
from OASE is a natural, healthy basis
for every day: ORGANIX basic food
provides a large variety of species in
the aquarium with everything that
healthy fish need. The high-quality
flakes and granules are ideal as staple
food in community tanks and promote
growth and vitality of the aquarium
inhabitants.
The OASE Group is one of the global
leaders in creating extraordinary
water scenes and treating water in
both private and public settings.
The company has its headquarters
in Hörstel, Germany. It supplies
garden water systems, aquariums,
and fountain and water technology,
offering the industry‘s largest product
portfolio for all types of water. Fish
food in a wide range is also part of
their program.
Visitors to Interzoo in May enjoyed the
opportunity to experience innovative
new products and existing solutions
for living spaces styled with water in
inspiring applications. This showcased
the design and technology expertise
of market leader OASE to make it
tangible at product and end-use level.
“We create the right flow“ is the
vision. Styling living spaces with water
sustainably is one of OASE‘s primary
goals. Following a comprehensive
brand overhaul in autumn 2021, the
OASE lifestyle has been translated
into a physical brand experience.
The global player from North Rhine-
Westphalia offers a full range of
aquarium solutions and services,
including the biOrb range and
numerous new products.
CEO Thorsten Muck underlines
the key milestones on the OASE
roadmap:
“We have consciously grown to
become a full-service provider in
the field of aquaristics. The intensive
and consistent development work we
have undertaken in recent years is
paying off. It can be seen at all levels
of the company: New technologies,
innovative products and the
brand‘s emotional impact make
our considerable efforts in recent
years clear to see. We are pursuing
an integrated system concept that
can be experienced in the smart
DYNAMIX Flakes are soft and easily
digested and are all that young fish
need for a healthy development.
They contain salmon oil for energy
and vitality and are rich in essential
omega-3 fatty acids. These increase
the temperature tolerance of the fish,
help to build up their bodies' defences
and promote even growth. Even the
mouths of small fish will find this
food easy to eat. Of course, flakes
also have the concentrated power of
the DYNAMIX triple effect. It ensures
that pond inhabitants have natural
growth, a strong immune system and
a balanced metabolism. This means
the pond water remains clear.
All pond fish enjoy the rich nutrient
supply which includes important
vitamins and minerals. These can be
absorbed by the fish efficiently thanks
to the addition of pepper. Of course,
Sticks Vital also has the concentrated
power of the DYNAMIX triple effect. It
supports even growth, brilliant colors,
a strong immune system and the
vitality of the pond inhabitants.
34
Technology & Marketing
MARKETING
Koi keeping is more than a hobby.
Many say it's a way of life. Together
with internationally renowned koi
experts OASE have developed ideal
products to allow you to create the
optimal environment for a dream koi
pond. DYNAMIX Koi Pellets is the
koi food with a superfood recipe:
Spirulina, soybean meal and fermented
red rice are the ingredients that make
these pellets an excellent choice. Due
to their fascinating patterns, dazzling
colors and dynamic movements, koi
are often used as a symbol of harmony.
Therefore, a balanced diet is essential
for achieving these effects. The koi
pellets help larger koi over 20 cm in
body length to grow elegantly shaped
bodies and develop brilliant, intensely
bright colors and patterns. A version
for smaller fish is aso available.
Other foods include Power Flakes, a
natural power boost for all freshwater
and saltwater fish that need lots of
energy: Floating species such as
discus or cockatoo dwarf cichlids
get their energy kick from the gentle
manufacturing process of this food:
Power Flakes contain plenty of
Omega-3 and Omega-6 fatty acids as
well as vitamins for active aquarium
fish. Also an ideal food for when fish
are acclimatizing to the aquarium.
Snacks for fish include a healthy
luxury containing Arctic shrimp: These
treats have a perfect protein-to-fat
ratio to keep your fish in excellent
condition. The sticks swell at a very
slow speed, preventing the aquarium
water from becoming turbid. A delight
for all aquarium inhabitants!
Head of Marketing Matthias Oetting:
“We want to satisfy the innately
human search for unique experiences
and moments in and with nature.
We bring the fascination of real
experiences into people‘s homes. The
aim is to make the clever combination
of smart technical solutions with
innovative design and natural-looking
installations take center stage.“
For more information
www.oase.com
Photos: Oase
Technology & Marketing
Issue 4 2022
35
MARKETING
Tradition meets Innovation
German Pet Food Family business in the third generation
and based on the latest scientific
findings. We choose our suppliers with
the utmost care. All ingredients are
always carefully checked and tested
by the supplier and tested.“
The company MERA is a family
business in the 3rd generation.
Founded in 1949, they stand for
quality pet food, and since 1997 also
for the best dog and cat food.
The focus is on people and their
animals and everything is given, every
day to make our common future
colorful and worth living. In their
recipes, MERA combines proven and
traditional recipes with innovative,
modern production processes - while
always looking to on the future.
Vision and mission
MERA has set their vision to contribute
to more successful relationships
between humans, animals and the
environment - full of happiness,
liveliness and joy of life! The company
not only develops species-appropriate
and sustainable pet food - they
want to be a partner in all matters
concerning dogs and cats.
Since the beginnings MERA stands for
high quality pet food and since 1979
also for best dog and cat food. This
is developed through a great love for
animals and a keen awareness of their
own actions. As a family business, all
planning and thinking is long-term.
Therefore MERA pursues sustainable
success - economically, ecologically
and socially. In this way the jobs of
the valued and committed employees
are secure.
Sustainability is part of the
DNA
The company has been committed to
a sustainability-oriented philosophy
with the highest quality for many
years. Ecologically, economically and
socially. That is why they are proud
of their sustainability certification
according to the ZNU standard as the
first company in the pet food industry.
Premium dog and cat food
MERA produces more than 70,000
tons of dog and cat food each
year and exports to more than 40
countries in Europe, Asia and and
North America. This makes them
one of the most successful premium
manufacturers in the dog and cat
food sector. Production is 100% food
standard, scientifically based, pet food
in cooperation with veterinarians and
are certified according to IFS and BRC.
All products are manufactured at the
company headquarters in Kevelaer,
Germany, in one of the most
innovative production facilities for
animal pet food in Europe.
“Since the company was founded in
1949, we have been committed to
the best dog and cat food with full
conviction.“ In 2015, Felix Vos took
over as managing director of the
company in its third generation. “We
produce 100% of our pet food in
accordance with the food standards
essential: The right food for
every dog
The long-established German brand
for pet-friendly and tasty food without
frills, the essential range is made of
tried-and-tested traditional recipes
with an excellent tolerability. With
the protection complex, every single
essential product offers a package of
active ingredients tailored precisely to
the respective needs - the right food
for every dog in every phase of life
and with different needs.
pure sensitive range
For a carefree and long dog's life
full of joy, pure sensitive is designed
based on the LID principle (limited
ingredient diet), which uses only a
few but high-quality ingredients and
only one protein and carbohydrate
source, which leads to particularly
good tolerability and reduces allergy
potential. In addition, all products in
the pure sensitive range include the
MERA immune and cell protection,
which supports the natural immune
system, as well as protecting the cells
from free radicals that are responsible
for ageing. pure sensitive offers the
right food for every phase of life –
from puppies to senior dogs.
Selected ingredients for happy
cats
Dr. Anika Thyrock is a biologist and
respected MERA nutritional advisor.
“Our passion is to give cats a
completely happy and healthy life.
Our nutritionally valuable ingredients
are completely tailored to the natural
nutritional requirements of our fourlegged
friends. We deliberately avoid
using sugar, colorants flavorings and
conservatives as well as genetically
modified ingredients and soya. Thanks
36
Technology & Marketing
MARKETING
to a lot of fresh meat, which contains
the taurine that is essential for cats,
the nutritional benefits are excellent.
An extra portion of vitamin C and E
strengthens the immune system and
promotes vitality. The environment
is also grateful because we use
organically grown meat, have climate
neutral production processes and pack
our dry food in recyclable pouches.“
Pet-friendly, tasty and
sustainable food
A cat's life is very exciting! A good
cat food must therefore be able to
do much more than just taste good
and make your cat feel full. It's the
content that is important. With the
CATS brand, your cat benefits from
a balanced diet, always optimally
tailored to the special requirements
at different phases of its life. And
because our feline friends are true
gourmets, CATS is available as wet and
dry food in various popular flavors.
Numerous tests carried out by the pet
quality assurance team demonstrate
its high level of acceptance. And best
of all: You can buy CATS with a clear
conscience because sustainability is as
important to everyone.
Nutritional concepts for cats
with special needs
The finest fit range has been developed
by channeling years of experience, but
above all with care and love. So you
can be sure that your cat receives
good comprehensive care. finest fit
means individual recipes for every
phase of life – from kittens to older
cats, for intolerances or coat and skin
problems.
Your cat is unique. Their requirements
in terms of pet-friendly nutrition are
equally unique. They deserve the best
care especially when health problems
or special needs arise.
Technology & Marketing
For more information
www.mera-petfood.com
Dr. Anika Thyrock Nutrition Expert
7 Feeding tips for dogs
1. Many dogs really love "green stuff" and like to eat
an apple or carrot as a snack in between meals.
Some types of vegetables, such as carrots, can be
fed raw as well as cooked.
2. The opposite can also apply: In contrast to carrots,
potatoes should not be fed raw. The cooking
process makes the starch contained in them easier
to digest.
3. Make sure that you serve nuts and seeds that
are freshly crushed – otherwise the healthy fats
contained in them can quickly become rancid.
4. For apples, cherries, peaches and other stone fruit,
you should remove the seeds and stones and
make sure that they are ripe before offering them
to your dog.
5. To ensure good absorption of all the important
nutrients, you can also add some oil to the food.
This not only helps to utilize the fat-soluble
vitamins, but also makes the meal even more tasty
for your beloved dog.
6. If you are not sure if your dog can tolerate certain
foods, try it out in small quantities. By the way, if
your dog soon has larger poos than usual, this is
completely normal and not a reason to worry –
this is due to the fiber contained in the fruit and
vegetables.
7. Don't be afraid of discoloration! Some food, such
as beetroot or spinach, can stain the fur around
the nose or discolor the poo. This is not a problem
for your dog and will go back to normal again
soon.
Photos: MERA
Issue 4 2022
37
EVENTS
Zoomark is Getting Even Bigger
Zoomark is gearing up for its 20th edition with a whole new hall and an increasingly international line-up
The international pet industry trade show,
which will be on in BolognaFiere from
15th to 17th May 2023, already looks set
to be the biggest yet!
More exhibition space
With the show still seven months away,
exhibition space is rapidly selling out, and
as companies are still rushing to register,
the display area has been enlarged,
taking over hall 21 – a seamless addition
to the layout – which joins the others that
are now sold out.
Compared to previous years, Zoomark
2023 already looks set to be the biggest
edition yet, occupying a surface area of
60,000 square metres in six halls (21, 25,
26, 28, 29 and 30, plus the Mall Area).
An increasingly international
event
The show also boasts an increasingly
international outlook, as shown by the
high number of companies from all over
the world that have chosen Zoomark as
their official showcase. As the promotional
campaign picks up speed, at present
over 60% of
exhibitors are
from different
countries and
that figure
keeps growing,
confirming
Zoomark as
the leading pet
industry event
in Europe in
2023.
This huge success, which comes also
thanks to the numerous partnerships
with prestigious international bodies,
such as the US Department of Commerce,
and the leading trade shows all over
the world, is boosted by the work of
Zoomark's network of agents in a host of
countries.
Zoomark 2023 sees the involvement
of new delegations from Greece,
Thailand, Iran and Mexico, along with the
established ones from the US, Canada,
Great Britain, China, India, the Czech
Republic and Brazil.
Looking forward to the
Zoomark show experience
Zoomark has always been an opportunity
for companies to grow their business, and
for the main players in our industry to
interact and engage.
One of the key features is the Pet Vision
area, which showcases a selection of
brand-new products to give buyers
insight into the mega trends that will
shape the market in the coming years,
and helps generate highvalue contacts
between exhibitors and distributors.
In conjunction with this area, the 2023
event sees a new competition devoted
Photos: Zoomark
38
Technology & Marketing
EVENTS
to the best products launched during
the show, throwing the focus firmly on
innovation, new technology, creativity
and sustainability.
As well as the very encouraging results
in terms of sales - even more so at such
a complex, challenging international
juncture - the 2023 edition of Zoomark
promises to be an extra-special one,
celebrating the event’s twentieth
birthday with a unique show experience.
Technology & Marketing
For more information
www.zoomark.it
NEW!
SÃO PAULO
BRAZIL
LATIN AMERICA’S LARGEST
DEDICATED EVENT FOR THE
ANIMAL FEED AND GRAIN
PROCESSING INDUSTRIES
• Animal feed
• Aqua feed
• Pet food
• Poultry feed
• Flour milling
• Grain processing,
handling & storage
3-5 OCTOBER 2023
MORE INFORMATION
Scan the QR code or visit victamlatam.com
Issue 4 2022
FOUNDING
COMPANIES
MORE INFORMATION
NICKMOUTHAAN@VICTAM.COM +31 6 2126 4398 WWW.VICTAMLATAM.COM
LatAm-184x244.indd 1 22-11-22 17:01
39
EVENTS
Victam LatAm 2023 can count
on many Exhibitors
In September, at Victam Asia, Victam
Corporation announced that it will
expand its business to Latin America.
Victam LatAm, worlds leading event for
the animal feed and pet food producing
industries will be organized from
October 3 – 5, 2023 at Expo Center Norte
in São Paulo, Brazil. VICTAM LatAm is colocated
with GEAPS and GRAPAS LatAm,
the events for the grain milling and
processing industries!
Since the launch in September the event
already welcomed over 50 companies,
what is far over the expectations
and ahead of schedule to attract 200
exhibitors as targeted.
Why expanding to Latin
America?
General Manager of the Victam
Corporation, Sebas van den Ende
says: “We currently organize events in
Europe, Asia and EMEA so expanding
to Latin America was the next logical
step. Countries like Brazil, Colombia,
Peru, Mexico and Argentina offer a
huge potential for the animal feed and
grain processing market for exhibitors
and visitors alike. We got requests
from many companies to organize an
exhibition in this continent to make it
easier for them to explore these markets.
There is a lack of one complete event
in the Latin America market and with
the confirmation of participation of the
Founding Companies Andritz, Buhler,
CPM, Famsun, Wenger and Zheng
Chang, we decided to take the jump
and organize the first edition of VICTAM
LatAm.”
Van den Ende continues: “Although Latin
America is not an easy market, and a
successful market entrance takes time
and effort, the great potential makes it
worth this investment. For example with
1.600 feed mills and a production of 90
million tons per year, Brazil is the third
producer of animal feed in the world.
Also it is the largest producer of soy, and
belong to the biggest producers of grain
and corn in the world what makes it a
giant for our industry”.
Also the market for pet food is enormous,
not only in Brazil but also in countries
like Argentina and Colombia, what
makes VICTAM LatAm an important tool
for companies to enter the market or to
exceed their current business.
Mr. Stefan de Roo, Global MarCom
Manager at ANDRITZ Feed & Biofuel
said about their decision to become a
Founding company: “The importance of
the LATAM Region for our business and
our wish to be as close to the market
as possible, makes our decision to
participate in Victam LATAM an obvious
one”. Mr. Jesse Mitchell of Founding
Company Wenger added: “Wenger is
pleased to be a founding member of
VICTAM LatAm, and happy to host it in
our Brazilian home state of São Paulo.
The development of pet food and aqua
feed in Latin America will no doubt
place this region at the top of the world
within the next decade. VICTAM LatAm is
an example of the importance of these
markets on the world stage.”
New partnership
The Victam Corporation is also excited
to announce a new partnership with the
Grain Elevator and (GEAPS). GEAPS is an
international professional association of
individuals that work in the grain handling
and processing industry.
Steve Records, Executive Director of
GEAPS, explains: ‘Our mission at GEAPS
is to advance industry knowledge and
information through our global network
of agricultural professionals. We see our
mission come to life each year at our GEAPS
Exchange but realize that many outside
of North America cannot take advantage
of this event. We believe that partnering
with VICTAM to launch an expo in South
America will leverage the strength of both
organizations and bring immense value
to GEAPS members and the industry as a
whole in a new geography.”
Conferences
In parallel to the event, an interesting
conference program will be organized
with among others an Extrusion
Conference and seminars and
workshops for the pert food industries.
The international character of the
conferences makes it even more
interesting for visitors to attend the event
and to travel to the event. Topics will
include aquafeed, petfood, packaging,
animal nutrition, feed technology, grain
handling and storage and many more.
About Victam
The VICTAM events, held in Utrecht,
Istanbul, Bangkok and now in Sao
Paulo, are the worlds' largest and
leading international exhibitions and
conferences for the animal feed, pet food
and aqua feed industries. It is also home
to GRAPAS, the event for grain, rice and
flour milling technology.
The Victam events are owned by
Victam Foundation, which is a Dutch
non for profit organization dated from
1964. The Foundation’s objective is to
provide financial support for innovative
projects to non-profit applicants, such
as institutes, universities and colleges.
Beside this the providing of individual
scholarships. The Foundation strives
for positive contributions to the
technological development of industrial
sectors in the grinding of grains and
other raw materials in the broadest sense
of the word and in the production of
animal feed and foodstuffs for humans.
In 1965 the first Victam exhibition was
organized in Utrecht, the Netherlands.
The first event in Bangkok, Thailand was
launched in 1994, and in Istanbul, Turkey
in 2021.
Technology & Marketing
For more information
www.victam-latam.com
40
Technology & Marketing
EVENTS
Pet Fair South East Asia
Photos: Pet Fair
After three long years, the power of
face-to-face tradeshows in Asia is finally
back, as Pet Fair South East Asia has just
finished bringing back the international
pet industry together. This time, in the
exciting city of Bangkok, Thailand, 300
international brands and more than 5,000
visitors met up to talk business, network,
and celebrate at ‘ASEAN’s B2B Partnership
Hub for Distribution, Retail, and Sourcing’
in Bangkok.
About pet fair south east Asia
Organized by the international VNU
Group, Pet Fair South East Asia provides
the international pet industry with
a strategic market entry and market
expansion platform for Asia’s high-growth
pet markets. With Thailand being the
4th largest pet food exporting country
worldwide, the show furthermore
functions as a Global Sourcing Hub
for Private Label Petfood, Treats and
Ingredient Solutions.
The fully B2B show is a sister event of Pet
Fair Asia in Shanghai, the world’s largest
pet industry tradeshow platform. With
the ongoing travel restrictions in China,
however, the Bangkok Pet Fair Edition was
destined to be the only internationally
accessible B2B pet industry tradeshow in
Asia in 2022.
Visitor registrations from 45
countries
In the weeks before the fair, pet industry
stakeholders from 45 different countries
were registered for Pet Fair South East Asia.
“We are very pleased with the early preregistration
numbers”, states Johannes C.
Kraus, Project Manager of Pet Fair South
East Asia. “We give a warm welcome to
pet industry suppliers and buyers from all
over the world in Bangkok. From Brazil to
Korea so to speak.”
Pet Fair South East Asia took place at Hall
103 - 104 at the well-known Bangkok
International Trade & Exhibition Centre
(BITEC) from October 26-28, 2022. Invited
visitor groups to Pet Fair South East Asia
were Private Label Pet Food Procurers,
Distributors, Traders, Wholesalers,
Pet Shops, Online Retailer, Pet Clinics,
Veterinarians, Pet Food Manufacturer,
Nutritionists, Associations, Media and
everyone else professionally interested in
the pet industry.
Miguel Deleaere, Area Sales Manager of
Versele-Laga states: “Pet Fair South East
Asia in October gave me the perfect
opportunity to finally meet my distributor
network from all over Asia face-to-face
again after these challenging times. I was
more than excited to join the event and
get in touch with the novelties in the pet
food market.”
International country pavilions
Pet Fair South East Asia featured
exhibitors from 25 different countries. In
addition to that, country pavilions from
North America, Europe, South Korea, as
well as India. Visitors to the show met
a wide variety of brands and suppliers
from these markets seeking for new
win-win distribution, retail and sourcing
partnerships.
International conference
program
Pet Fair South East Asia featured a
comprehensive international conference
program for visitors of the show.
Conference Highlights at the public Pet
Square Stage included:
• Press Conference – Thai Pet Food
Trade Association (TPFA)
• Pet Food Registration in Thailand
- The Department of Livestock
Development (DLD)
• Overview of the Indian Pet Market
- India International Pet Trade Fair
(IIPTF)
• Avian Clinical Nutrition - Versele-
Laga & Pamornchai Supply
• Avian Breeding Management –
Versele-Laga & Parmonchai Supply
In addition to conference sessions at
the center public stage, Pet Fair South
East Asia furthermore featured a wide
array of product seminars by Exhibitors
and Association in the setting of private
conference rooms.
The power of face-to-face is finally back
to the pet industry in Asia! The next show
is planned for 25-27 October 2023 in
Bangkok.
Technology & Marketing
For more information
www.petfair-sea.com
Issue 4 2022
41
LAST PAGE
Upcoming Events
December 3-4, 2022
12th India International Pet Trade Fair 2022
Bombay, India
www.iiptf.in
October 3-5, 2023
VICTAM LatAm 2023
Sao Paulo, Brasil
www.victamlatam.com
December 6-8, 2022
FI Food ingredients Europe 2022
Paris, France
www.foodingredientsfirst.com
March 18-19, 2023
Expozoo 2023
Paris, France
www.parisanimalshow.fr
May, 2023
Zoomark International 2023
Bologna, Italy
www.zoomark.it
March, 2024
Anuga FoodTec 2024
Cologne, Germany
www.anugafoodtec.com
May, 2024
Interzoo 2024
Nuremberg, Germany
www.interzoo.com
May, 2025
IFFA Frankfurt
Frankfurt, Germany
www.iffa.messefrankfurt.com
International Magazine March 2023 ISSN 2628-5851
Technology & Marketing
1/23
Preview March 2023
Vitamins, Proteins, Plant Extracts
Mixing & Weighing, Cooking
Pouches, Labelling, Trays
… and lots more!
Ingredients: Plant-Based Food, Black Soldier Flies, Fibers and Cellulose, Grain Acceptability
Processing: Wet Petfood Processing, Quality Control, Heat Exchangers, Mixing
Packaging: Pouches and Alutrays, No Waste, Weighing Investment
Marketing: Vet's Corner, Pet Food Competence Network, Anuga FoodTec, IFFA, Interzoo
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Technology & Marketing
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Issue 4/22
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Issue 4 2022
3
The Future Awaits
Built on partnership and innovation,
Wenger is providing more opportunities
for client success.
For almost a century, Wenger has delivered extrusionbased
innovations to our partners. We’ve worked
alongside you to develop new processing solutions
and better products, providing our industry-leading
expertise and ongoing support every step of the way.
We don’t plan on stopping any time soon.
Wenger’s global food processing family is growing,
and we look forward to the exciting opportunities
that lie ahead. We will continue to deliver even more
innovations and technologies to benefit companies
that share our vision of tomorrow.
Wenger.com