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Retailers Forum Magazine December 2022

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

VOL. 42 NO. 8<br />

DECEMBER <strong>2022</strong><br />

Holiday<br />

Sales<br />

Expected<br />

to<br />

Increase<br />

6-8%<br />

Connecting Wholesalers and <strong>Retailers</strong> Since 1981<br />

Connecting Wholesalers and <strong>Retailers</strong> Since 1981


RETAIL<br />

#7<br />

33351<br />

Want More Info? Circle #02 on page 11 • www.Vendor411.com<br />

Page 2 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


OHIO<br />

KNIFE<br />

wholesale distributor<br />

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822<br />

Visit Our Website:<br />

www.OhioKnifeSales.com<br />

Apply for Dealership Online<br />

PHONE: 419.549.8200<br />

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE<br />

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!<br />

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!<br />

OKC - M9 Bayonet & Scabbard - Black<br />

$<br />

117.36<br />

Bubba Blade-BB1-7F 7 Inch-Tapered Flex<br />

$<br />

38.12<br />

Smith & Wesson BSPECLS - Large Special Ops<br />

Liner Lock M.A.G.I.C. Assist... $ 18.99<br />

Stainless Steel Pliers<br />

8.5 inch... $ 39.87<br />

Smith & Wesson 3 Pack 8 inch<br />

Throwing Knives... $ 13.19<br />

OKC-705 5-Pc. Cutlery Set $ 39.59<br />

OKC-Spec Plus Alpha Survival<br />

$<br />

18.99<br />

Bubba Multi-Flex<br />

Interchangeable Blade<br />

$<br />

72.46<br />

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun<br />

$<br />

24.89 ColdSteel<br />

Drop Forged Hunter... $ 34.56<br />

Schrade Old Timer Splinter Carvin<br />

Knife Traditional Pocket Knife<br />

$<br />

16.39<br />

Benjamin 392S .22-Caliber Bolt Action<br />

Variable Pump Air Rifle, Black... $ 189.99<br />

ColdSteel<br />

Cheap Shot<br />

125 Grain 10 Pack<br />

$<br />

6.65<br />

Schrade Little Ricky Full Tang Drop Point<br />

Re-Curve Fixed Blade Knife... $ 32.99<br />

Smith & Wesson 3 Piece Camping<br />

Set with Sheath... $ 21.99<br />

SOG-SOGFARI - 13” MACHETE... $ 21.84<br />

Sig Sauer 1911<br />

”We The People”<br />

Air Pistol - CO2 Powered<br />

$<br />

66.98<br />

Kershaw 1660OR - Leek- Orange<br />

$<br />

47.37<br />

Generational USA Sharpfinger 152OTG<br />

$<br />

56.24<br />

SOG-TACTICAL<br />

TOMAHAWK<br />

$<br />

34.75<br />

SOG<br />

FASTHAWK<br />

$<br />

35.49<br />

Kershaw Launch 9... $ 80.21<br />

Kershaw 1987 - RJ Tactical 3.0<br />

$<br />

22.56<br />

SOG-KEYTRON - SATIN, STRAIGHT<br />

$<br />

16.54<br />

Gamo Swarm Magnum G2 .177cal IGT<br />

Gas Piston Powered Pellet Air Rifle... $ 244.43<br />

CALL FOR SPECIAL PRICING DEALS!<br />

WE are a full line distributor for all the many brands we carry. We also have a full<br />

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.<br />

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS<br />

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 3


ENTICE Your CUSTOMERS with a<br />

COMPLETE Bedroom Solution<br />

NEW with COOLING Technology<br />

PILLOWS - 25% of body weight is on the pillow,<br />

getting the right pillow<br />

with a new mattress will improve sleep<br />

SHEETS - 73% of customers<br />

that purchase a new mattress<br />

will buy a new sheet set within<br />

the next 3 days, give them all<br />

they need!<br />

CARRYING A QUALITY BEDDING<br />

LINE IN YOUR STORE WILL:<br />

• Increase sales<br />

• Finalize more deals<br />

• Increase foot traffic<br />

• Increase customer base<br />

• Get more happy customers<br />

FULL LINE OF COMFORTERS<br />

MATTRESS<br />

PROTECTOR<br />

You wouldn't sell a car<br />

without insurance. Don't sell<br />

a mattress without a<br />

mattress protector<br />

Want More Info? Circle #21 on page 11 • www.Vendor411.com<br />

845.738.4832<br />

www.claraclark.com<br />

Page 4 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Call for your FREE Clara Clark catalog today!<br />

845.533.4590<br />

cs@sanderscollection.com


WHOLESALE<br />

Costume Club<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

• Kits<br />

• E-Cig Ba teries<br />

5mL Bo tle<br />

Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigare tes + 1 USB<br />

Charger $10.50<br />

1 0’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wa l, USB,<br />

Car Chargers $6.50<br />

• E-Liquids<br />

• E-Cig A ce sories<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the<br />

country’s leading merchandise wholesalers. The advertisers<br />

herein sell strictly wholesale and require that you purchase with<br />

the intent of reselling through retail channels.<br />

Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

Every Day’s A Treat!<br />

See our ad on page 28<br />

www.USACostumers.com<br />

Light Up WithoUt<br />

Lighting Up!<br />

LOGIC WHOLESALE<br />

see our ad on page 37<br />

Start.<br />

Electronic<br />

Cigarettes<br />

Full Service Wholesaler • We Ship Worldwide<br />

Grow.<br />

Repair.<br />

Our specialty is helping sma l and<br />

mid-sized busine ses achieve su ce s.<br />

Contact us for fr e consultation.<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

Always Be<br />

Fashionable<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 63<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 18<br />

INDEX<br />

ADVERTISERS INDEX<br />

AUGUST <strong>2022</strong><br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 27<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

FIND THE FINDS<br />

Northport, NY<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE ........ 35<br />

BLANK TEES. ............... 28<br />

BOUTIQUE CLOSEOUTS. ..... 51<br />

CAPSMITH ............. 20-21<br />

CLOTHINGWARE ........... 71<br />

DD BULK ................... 60<br />

FASHIONABLE<br />

FASHIONABLE SALES. ....... 63<br />

WATCHES<br />

SNEAKY SAVINGS ON SNEAKERS<br />

SKMEI 1463 Fashion Women<br />

Watches W/ Leather Strap<br />

$14.99<br />

FLIRTY WHOLESALE ........ 24<br />

KARMA CIRCLE. ............ 03<br />

SCARF WAREHOUSE ........ 84<br />

For Men & Women<br />

See Our Ad On PAge 59<br />

SKMEI 1258 Digital Sport Watch<br />

For Men W/ 50m Waterproof<br />

SKMEI 9178<br />

Creativity Sku l<br />

Quartz Watch<br />

For Men<br />

$16.99<br />

SKMEI 1704 Elegant Girl Clock<br />

W/ Japan Quartz Movement<br />

$18.99<br />

$13.99<br />

STYLISH PLUS .............. 45<br />

T SHIRT REP ................ 88<br />

UIN DEALS ................. 61<br />

LINKS<br />

SKMEI 123 Fashion<br />

Casual Sport Watch<br />

W/ Stainle s Steel Strap<br />

Liebig L1013 Japan Quartz<br />

Movement Golden Watch<br />

$13.99<br />

$15.99<br />

UNIVERSE WHOLESALE. ..... 47<br />

USACOSTUMERS.COM ...... 28<br />

ASSORTED ITEMS<br />

AUCTION FINDER ........... 34<br />

BEAN WHOLESALERS ....... 24<br />

DINO DROPSHIP . . . . . . . . . . . . 57<br />

DOBA DROPSHIP ........... 15<br />

EVERYTHING CLOSEOUTS ... 70<br />

EZ DROPSHIP. .............. 68<br />

FIND IT ASIA. ............... 86<br />

LIEBIG L2004 Quartz Watches<br />

For Men<br />

$17.99<br />

SKMEI 1419 Simple Style<br />

Women Quartz Watches<br />

$12.99<br />

MEGA UBID ................ 74<br />

RAMSONS IMPORTS ........ 13<br />

SWEET WHOLESALERS ...... 55<br />

TOP TEN WHOLESALE ....... 83<br />

BOOKS<br />

AUCTION BOOK ............ 80<br />

BUYERS CONTACTS ......... 79<br />

CLOSEOUT DIRECTORY ..... 89<br />

HIDDEN WEALTH ........... 82<br />

TRADE PUBLICATIONS ...90-96<br />

CANDY<br />

SWEET WHOLESALERS ...... 55<br />

CELLULAR<br />

CELLCITY.BIZ .............. 29<br />

SKMEI 1676 Simple Watches<br />

For Men IP68 W/ Leather Strap<br />

WHOLE-CELL .............. 73<br />

$15.99<br />

SKMEI 1690<br />

Quartz Watches For Womens<br />

W/ Rhinestone Decoration<br />

$16.99<br />

COMPUTERS<br />

REFURB SHOPS ............. 32<br />

CONSUMER ELECT.<br />

SKMEI 1722 Ladies<br />

Quartz Analog Silicone<br />

Wrist Watch<br />

FIND IT CHINA .............. 65<br />

$15.99<br />

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING<br />

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ............ 81<br />

SKMEI 1703 Fashion Flower Shape<br />

Dial Ladies Quartz Clock<br />

W/ 30m Waterproof<br />

$17.99<br />

www.TimeWholesalers.com<br />

We make it easy to find products and suppliers<br />

without having to flip through entire magazine<br />

1. Check the INDEX on Pages 6 & 7.<br />

2. Find the Product Category and View the Various Companies.<br />

3. CLICK on the Company you’re interested in and their Ad Page<br />

will Open Immediately.<br />

Found an ad that Interests you and want to know more?<br />

1. CLICK on the website in the ad and you will open the<br />

company’s website.<br />

2. CLICK on an email in the ad and you can send a message<br />

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.<br />

JUST CLICK ON THEM!<br />

RESPONDER<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

Many companies are enrolled in our Reader Response<br />

Program (Page 11). You can contact multiple<br />

companies with 1-CLICK!<br />

1. Find the Reader Response Banner in an Ad.<br />

2. CLICK on the banner and it will open up an Inquiry Form.<br />

3. Select Companies you want FREE CATALOGS and Info from.<br />

4. You can also access this FREE Program on Page 11<br />

or www.Vendor411.com directly.<br />

FORUM PUBLISHING COMPANY<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

383 East Main Street, Centerport, NY 11721<br />

FAX: 631-754-0630<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

RETAILERS FORUM MAGAZINE Email: <strong>Forum</strong>Publishing@gmail.com<br />

| DECEMBER <strong>2022</strong> Page 5


Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

Start.<br />

Light Up Without<br />

Lighting Up!<br />

Full Service Wholesaler • We Ship Worldwide<br />

LOGIC • WHOLESALE<br />

Kits<br />

• E-Liquids<br />

Grow. See our ad on Page 43<br />

Repair.<br />

Our specialty is helping small and<br />

mid-sized businesses achieve success.<br />

Contact us for free consultation.<br />

see our ad on page 51<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

Costume Club<br />

www.USACostumers<br />

See our USACostumers.com<br />

ad on page 28<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

Always Be<br />

Fashionable<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wall, USB,<br />

Car Chargers $6.50<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 31<br />

BLING IT ON!<br />

HipWholesale.com<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 52<br />

100’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Electronic<br />

Cigarettes<br />

• E-Cig Batteries<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

• E-Cig Accessories<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />

SNEAKY SAVINGS ON SNEAKERS<br />

See Our Ad on Page 19<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

PERI SWEAT PEA<br />

Forest, NY<br />

ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

DECEMBER <strong>2022</strong><br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE. ........ 49<br />

BLANK TEES. ............... 22<br />

BOUTIQUE CLOSEOUTS ...... 27<br />

CAPSMITH. ................. 21<br />

CLOTHINGWARE ............ 53<br />

DD BULK ................... 78<br />

FASHIONABLE SALES. ....... 31<br />

FLIRTY WHOLESALE ......... 24<br />

SCARF WAREHOUSE. ........ 77<br />

STYLISH PLUS .............. 73<br />

T SHIRT REP ................ 88<br />

UIN DEALS ................. 39<br />

USACOSTUMERS.COM ....... 28<br />

ASSORTED ITEMS<br />

AUCTION FINDER. ........... 68<br />

BEAN WHOLESALERS ....... 20<br />

DINO DROPSHIP. ............ 57<br />

DOBA DROPSHIP…….BACK COVER<br />

EVERYTHING CLOSEOUTS. ... 76<br />

EZ DROPSHIP ............... 28<br />

FIND IT ASIA ................ 87<br />

MEGA UBID ................. 34<br />

RAMSONS IMPORTS ......... 03<br />

SWEET WHOLESALERS ...... 55<br />

TOP TEN WHOLESALE ....... 83<br />

BOOKS<br />

AUCTION BOOK ............. 86<br />

BUYERS CONTACTS ......... 85<br />

CLOSEOUT DIRECTORY ...... 82<br />

HIDDEN WEALTH ............ 80<br />

TRADE PUBLICATIONS ..... 92-98<br />

WHOLESALE SOURCE BOOK .. 84<br />

CANDY<br />

SWEET WHOLESALERS ...... 55<br />

CELLULAR<br />

CELLCITY.BIZ ............... 71<br />

WHOLE-CELL ............... 67<br />

COLLECTIBLES<br />

PATTER’S COLLECTIBLES .... 18<br />

COMPUTERS<br />

REFURB SHOPS. ............ 64<br />

CONSUMER ELECT.<br />

FIND IT CHINA. .............. 25<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT. ............. 89


#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO ...................... 62<br />

CC WAREHOUSE ............ 79<br />

EQUITRADE ................ 45<br />

E-STORE BUILDERS ......... 60<br />

E STORE SIGNS ............. 61<br />

E-STORE SITES ............. 54<br />

FB CAMPAIGNS ............. 26<br />

FORUM ADVISORS. .......... 52<br />

FORUM APP ................ 46<br />

FUNDING OFFICES. .......... 56<br />

KWIK INC. .................. 42<br />

PAYROLL HELPER ........... 38<br />

PROTECTION PLANS. ........ 74<br />

RETAILERS BANK ........... 66<br />

SALES GROUP BAGS ........ 26<br />

SETON SIGNAGE ............ 81<br />

WHOLESALESOURCES.COM . . . . .<br />

INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP. ............ 57<br />

DOBA DROPSHIP .. BACKCOVER<br />

EZ DROPSHIP ............... 28<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

$4.50 Each<br />

3’x5’Embroidered Flags $14.00 Each Garden Flags WindSocks<br />

LIGHT E CIG ................ 2948.00 dz COOL $48.00 GLOWING. dz ............ 75<br />

View our 148 page Catalog online ! Min.Order<br />

www.RIOhio.com<br />

$150.00<br />

$42.00 dz<br />

LOGIC WHOLESALE ......... 51 FLAGS GALORE. ............ 15<br />

USA VAPE DEALS ........... 41<br />

Hat Pins $6.00 dz<br />

$36.00 dz<br />

Garden Flags<br />

$48.00 dz<br />

Tri-Fold<br />

$5.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

FOOTWEAR<br />

$9.00 dz<br />

Playing Cards<br />

$18.00 dz<br />

12”x18” Metal Signs<br />

$5.50 Each<br />

Belt Buckles<br />

Metal Signs $24.00 dz $42.00 dz<br />

MERCHANDISE $5.50 Each REP ......... 50<br />

3’x5’Embroidered Flags<br />

$21.00 dz<br />

$14.00 Each<br />

$18.00 dz<br />

5” Patches $36.00 dz<br />

SNEAKER CLEARANCE ...... 19<br />

HANDBAGS<br />

$39.00 dz<br />

$18.00 dz<br />

Leather Wallets $5.50 each<br />

BAG CLOSEOUTS ........... 35<br />

$21.00 dz<br />

$36.00 ut 72 pcs<br />

BAG VENDORS. ............. Magnets 3”x8” $18.00 24 dz<br />

HOME & HOUSEWARE<br />

CLARA CLARK .............. 04<br />

DAKOTA STEEL ART .......16/17<br />

RUG PROFITS. .............. 69<br />

Patches $18.00 dz<br />

RUSH SUPPLIERS ........... 72<br />

INCENSE/<br />

FRAGRANCES<br />

L&V CREATIONS ............ 02<br />

JEWELRY/ACCESSORIES<br />

BLING WHOLESALER .............23<br />

BODY CANDY HQ ................63<br />

BUND JEWELRY. .................65<br />

CLOSEOUTS FOR SALE ...........47<br />

HEAVENLY WHOLESALE. ..........58<br />

HIP WHOLESALE .................43<br />

JEWEL CLEARANCE ..............32<br />

JEWELRY MINERS ................59<br />

SHAKE WHOLESALE. .............44<br />

UNIVERSE WHOLESALE ...........33<br />

Metal Sign<br />

$4.75 each<br />

$48.00 dz<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

$4.00 each<br />

SOARING $30.00 dz RC. 8” x ............... 12” Parking Sign $18.00 dz 36<br />

12” Metal Signs<br />

$5.00 Each<br />

$7.00 Each<br />

Belt Buckles<br />

$36.00 dz<br />

NOVELTIES<br />

CARTOON CONCEPTS ....... 70<br />

3pc Magnet<br />

$5.25 Each<br />

$15.00 dz<br />

$15.50 Each<br />

NOVELTY SELLER ........... 91<br />

PPE SUPPLIES<br />

PPE STOCKROOM ........... 40<br />

R/C & TOYS<br />

RC VARIETY ................ 90<br />

Leather Bracelet $18.00 dz<br />

SPECIAL FEATURES<br />

FORUM WORKSHOP ......... 30<br />

READER RESPONSE ......... 11<br />

RETAILING NEWS. ........... 14<br />

WHAT’S HOT ................ 12<br />

12”x18” Metal Sign $5.25 each<br />

$15.00 dz<br />

36 pcBiker Ring<br />

$24.00 dz<br />

Best Friend Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

1ut/5 dz Mood Rings $33.00 unit<br />

SPORTING GOODS/<br />

SECURITY PRODUCTS<br />

BESTEX .................... 20<br />

OHIO KNIFE. ................ 03<br />

TRADE SHOWS<br />

THE MARKET CENTER ....... 18<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........ 37<br />

WATCH DEALERS ........... 48<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN ........ 22<br />

WE WISH OUR READERS<br />

A MERRY CHRISTMAS<br />

AND HAPPY NEW YEAR!.<br />

Advertise in<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

See Page 9<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

Ring...Ring...<br />

$36.00 ut/72pcs<br />

Savings<br />

for<br />

Cell<br />

$6.00 dz<br />

See our Hat Ad Pins on Also Page 71<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

See our Ad on Page 03<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Back Cover<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com


ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

1⁄8 Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

1⁄8 Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

FULL MARKETING PROGRAM INCLUDED >><br />

Printed <strong>Magazine</strong><br />

• Your ad is featured in our<br />

printed magazine circulated to<br />

buyers across the USA. Includes<br />

distribution at industry’s top trade<br />

shows.<br />

Complete Digital <strong>Magazine</strong><br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our free<br />

iPhone and Android APP. Imagine<br />

YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers interested<br />

in your products through a<br />

code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in the<br />

industry’s leading search engine:<br />

www.supplier411.com<br />

• Saturation marketing coverage on<br />

our new wholesale portal: www.<br />

wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2022</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

ASD Marketplace Las Vegas Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

MARCH<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Hawaii Merchandise Expo<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Northern Michigan Gift & Souvenir Show<br />

Off Price Show NY TBD<br />

The Merchandise Center, IL<br />

JUNE<br />

Dallas Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

LA Fashion Market<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show TBD<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Dallas Home & Gift Show<br />

Greensboro Gfit & Jewelry Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Las Vegas Souvenir & Gift Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />

Maximize Advertisers Results!<br />

We provide physical magazines at shows or email free<br />

digital magazine to attendees using Attendee database lists.<br />

* Show schedules are subject to change without notice.


From the<br />

PUBLISHER<br />

We’re Close to the Finish Line<br />

FOR retailers, <strong>December</strong> is the month<br />

that we have all dreamed of. It is the<br />

culmination of our dreams, hopes<br />

and hard work we have done all year<br />

waiting for this moment.<br />

THERE is nothing more exciting<br />

than being geared up and prepared for<br />

holiday sales and reaping the rewards<br />

of your hard work and merchandising<br />

skills. Even the most seasoned retailer<br />

cannot help but become excited this<br />

time of year. It is the combination of<br />

excitement and anxiety that keeps us<br />

retailers going every day of the season.<br />

I’VE always felt that the last quarter<br />

in our industry is a lot like a horse race.<br />

You know you are going to pass the<br />

finish line, but in which place? How<br />

large will the payout be? This is enough<br />

to keep us all at the edge of our sleds<br />

this month.<br />

THE success that we have achieved<br />

this season will be quite well deserved<br />

for each of us. We have gotten through<br />

trying times over the last couple of<br />

years, including inflation and supply<br />

chain issues as well. No matter which<br />

place our horse finishes, it will be a<br />

blessing just to cross over the line<br />

this year!<br />

AT this time of the year, and<br />

considering all we as retailers have<br />

>> ON-LINE SOURCING<br />

been through, this is a great time<br />

to take stock of the many blessings<br />

that we have, both personally and in<br />

our businesses. The wholesalers who<br />

advertise in our magazine and the<br />

retailers who read us are a special<br />

group. They realize the challenges<br />

and changes in our markets and react<br />

quickly to adapt.<br />

UNLIKE the earlier days in our<br />

industry when fad items took time to<br />

circulate state to state, today they are<br />

broadcast in record time. When we<br />

see merchandise that looks promising<br />

we must act quickly and calculate the<br />

amount of inventory to bring in. Our<br />

industry moves at the speed of light<br />

and we are all forced to reinvent our<br />

wheels regularly in order to remain<br />

competitive and remain relevant. And<br />

our advertisers and readers do just that.<br />

ENJOY your holiday time. Revel in<br />

the sales that you have made. Your<br />

income is a direct reflection of the hard<br />

work and dedication to your business<br />

that you have made. Soon we can all<br />

close down for a few days of needed<br />

rest and recharge and enjoy time with<br />

our family and friends.<br />

WE wish all of our readers and<br />

supporters a wonderful holiday.<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

SALES & MARKETING<br />

Gregory Brown<br />

Tom Richards<br />

Scott Savitt<br />

Martin Stevens<br />

OFFICE MANAGER<br />

Leah C.<br />

PRODUCTION<br />

Lisa Maresca-Smith<br />

CREDIT DEPARTMENT<br />

Kristine Hines<br />

CIRCULATION<br />

Discount Reading Svc.<br />

LITERARY STAFF<br />

Patricia Luebke<br />

Jason Meyers<br />

Rachel Spearman<br />

COLOR PRODUCTION<br />

Anchor Imaging<br />

PRINTING<br />

Composing Room<br />

ART DIRECTION<br />

Gregory Stevens<br />

Martin Stevens<br />

OVERSEAS OFFICE<br />

Trade Channel<br />

N.W. Guineastr 30<br />

<strong>2022</strong> PA Haarlem<br />

Netherlands<br />

+31-23-531-90-22<br />

Published Monthly by:<br />

<strong>Forum</strong> Publishing Co.<br />

383 East Main Street<br />

Centerport, NY 11721<br />

Tel: 631/754-5000<br />

Fax: 631/754-0630<br />

forumpublishing@gmail.com<br />

www.retailersforum.com<br />

41 Years<br />

1981-<strong>2022</strong><br />

RETAILERS FORUM is published monthly at $75/year USA,<br />

$125/year foreign.<br />

Entire contents copyright ©<strong>2022</strong> by <strong>Forum</strong> Publishing.<br />

Publisher assumes no responsibility for contents herein.<br />

First and third class postage paid at Centerport, NY. Bulk<br />

mail paid at NY, Brookfield, WI and Hooksett, NH under<br />

private mail indicia via publication mailing.


etailers<br />

READER RESPONSE<br />

FAST<br />

FASTER<br />

SUPER FAST<br />

MAIL<br />

Return This Form By Mail to:<br />

FORUM READER SERVICE<br />

383 East Main Street<br />

Centerport, NY 11721<br />

FAX<br />

Complete & FAX<br />

This Page to:<br />

(631) 754-0630<br />

ONLINE<br />

Fill Out<br />

Online Inquiry at:<br />

www.Vendor411.com<br />

Receive FREE Information on Products & Services in this Issue<br />

APPAREL<br />

❑ All Advertisers in APPAREL<br />

❑ 28. Capsmith<br />

BUSINESS SERVICES<br />

❑ All Advertisers in BUSINESS SERVICES<br />

❑ 09.<br />

➥<br />

Equitrade Barter<br />

❑ 24. <strong>Forum</strong> Business Advisors<br />

COLLECTIBLES<br />

❑ All Advertisers in COLLECTIBLES<br />

❑ 03. Patter’s Collectibles<br />

CREDIT CARD PROCESSING<br />

❑ All Advertisers in CREDIT CARD PROCESSING<br />

❑ 68. EXP Merchant<br />

GENERAL & VARIETY<br />

❑ All Advertisers in GENERAL & VARIETY<br />

❑ 07. Ramsons<br />

Look For Reader Response Banner in Our ADS!<br />

Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />

ADVERTISER INDEX<br />

HOME & HOUSE<br />

❑ All Advertisers in HOME & HOUSE<br />

❑ 23. Dakota Steel Art<br />

❑ 21. Sanders Collection<br />

INCENSE/FRAGRANCE<br />

❑ All Advertisers in INCENSE/FRAGRANCE<br />

❑ 02. L&V Creations<br />

NOVELTIES<br />

❑ All Advertisers in NOVELTIES<br />

❑ 14. Flags Galore<br />

SELF DEFENSE SUPPLIES<br />

❑ All Advertisers in SELF DEFENSE SUPPLIES<br />

❑ 05. Bestex Company<br />

SPORTING GOODS<br />

❑ All Advertisers in SPORTING GOODS<br />

❑ 04. Ohio Knife<br />

WESTERN ACCESSORIES<br />

❑ All Advertisers in WESTERN ACCESSORIES<br />

❑ 33. JR Palacios<br />

FREE INFORMATION REQUEST FORM:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co., 383 E. Main Street, Centerport, NY 11721<br />

Your Name ____________________________________________ Type of Business ____________________________________<br />

Company Name ____________________________________________________________________________________________<br />

Address ___________________________________________________________________________________________________<br />

City ___________________________________________________State _____________________ Zip ______________________<br />

E-Mail: ________________________________________________Tel _______________________ Fax ______________________<br />


WHAT’S HOT<br />

For more information, contact:<br />

www.FlagsGalore-wholesale.com<br />

Tel: 1-614-504-7338<br />

For more information, contact:<br />

Body Candy HQ<br />

www.BodyCandyHQ.com<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

SPECIAL<br />

BULK DEAL 1<br />

STUD EARRINGS<br />

Display Case<br />

Assorted Designs<br />

72<br />

Pairs<br />

$<br />

99.75<br />

Page 12 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

NOT YOUR MAMA’S FLAGS!<br />

EVERY now and then you see products that really are different and unique and<br />

want to include in your store or online shop to sell.<br />

FLAGS Galore is one of the most unique companies you will find<br />

in the decorative flag market. The company offers premium quality,<br />

all weather, fade resistant, mildew resistant double- sided flags.<br />

NOT only does Flags Galore sell the great variety of flags you<br />

will ever find, but they also design and manufacture their large line<br />

of garden and house flags.<br />

UNLIKE cheaper unimaginative knock-offs, this line of premium<br />

quality flags are fast sellers and at great wholesale prices.<br />

THERE are great designs available in all sayings that will encourage<br />

your shoppes to buy multiple flags from you.<br />

FREE catalogs can be requested by phone or online.<br />

PUT A HOLE IN IT<br />

WHO knows why they do it, but people like to poke holes in<br />

themselves. They call it body piercing and it is a tremendous<br />

business in just about every part of the country. You do not<br />

need to own a piercing shop that actually does the piercings to<br />

sell the decorative jewelry that is purchased.<br />

THE trick with being successful with body jewelry is to have<br />

the best quality products using high grade materials (think<br />

infection!).<br />

BODY Candy has many years of experience in the piercing<br />

space and sells everything from eyebrow, ear, nose, septum,<br />

nipple rings and accessories. Products are made of surgical<br />

steel or 14K gold for safety and durability.<br />

THIS month’s special is a bulk deal display #1 of Stud<br />

Earrings. This is a beautiful display case filled with 72 assorted<br />

pairs of Stud Earrings for just $99.75.<br />

MAKE MONEY WITH CLOSEOUTS<br />

AS retailers, whether we are selling in a physical location or online<br />

we need to have the most wanted goods at the best prices. The<br />

problem these days is that goods have been costing more and our<br />

margins have been shrinking. <strong>Retailers</strong>, flea market vendors and online<br />

sellers need to get ahead of the curve.<br />

THIS is why we all need to add closeout merchandise into our mix.<br />

Closeouts are simply goods that have been overbought, packaging<br />

changed or from a business that ceased. You can buy first quality<br />

items for pennies on the dollar...WHEN you know where to buy them.<br />

Our CLOSEOUT DIRECTORY shows you where with our listings of<br />

100’s of closeout dealers. Just $29.95 book or PDF.


Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 13


RETAILING NEWS<br />

Holiday Sales Expected to Rise 6−8%<br />

THE data is in and it is looking good for retailers as reports show that holiday season spending is likely<br />

to increase 6%-8% from last year, with some consumers dealing with rising prices by dipping into savings<br />

or breaking out credit cards to shop.<br />

NRF released a <strong>2022</strong> forecast for holiday shopping which it expects to be healthy, even with the<br />

recent inflationary challenges. Retail sales from November through <strong>December</strong> will range between<br />

$942.6 billion to $960.4 billion. That is a nice increase from last years numbers, which was a recordbreaking<br />

jump of 13.5% over 2020 which was the worst year due to covid.<br />

HOLIDAY periods, especially the last quarter, are the most critical time for brick-and-mortar retailers,<br />

and it is a make-or-break time for businesses to create revenue.<br />

THERE is a lot of uncertainty in the marketplace and it is encouraging to see that consumers will be<br />

shopping and remain resilient. Many lower income shoppers will be more constrained this year but the<br />

high-end affluent shoppers should continue spending money at high levels.<br />

CONSUMER spending at higher levels continues to be robust, durable and resilient. Despite the<br />

challenges posed by the US economy, spending is being buoyed by job growth, increases in wages<br />

and stockpiled savings from the pandemic. While ecommerce will remain important, it is expected that<br />

households will be shifting back to in-store shopping and a more traditional holiday shopping experience.<br />

Retail Room for Rent in Walmart<br />

HERE is a unique and novel item that we just spotted. Small retailers can now lease space in Walmart<br />

stores across the country on a temporary basis, thanks to a new partnership with Popable, a pop-up<br />

show marketplace platform.<br />

THE company is going to partner to bring new brands to local communities, providing small-business<br />

owners the ability to thrive with some great built-in foot traffic at the Walmart stores. For retailers it has<br />

been a very tough couple of years and it continues with supply chain issues and having this pop-up<br />

opportunity could be a boom to them.<br />

IN addition, participating brands and spaces can also be listed on Popable’s website. Small businesses<br />

will be paired with their local participating Walmart to connect and enter the leasing agreement.<br />

THE leasing agreements will be predetermined by the small business and can rage from a month to<br />

a year, and even grow into a longer-term agreement. The amount of footage each unit will allow has<br />

not been disclosed.<br />

WITH over 2500 supercenter stores, this is an exciting way for Walmart to focus on unique items and<br />

services in the neighborhoods they serve. With many big box retailers selling space in their stores (Target<br />

is adding Ulta as well as Kohls adding Sephora), this gives smaller retailers and local businesses a rare<br />

opportunity to reach the foot traffic that these big stores have and introduce their products to a group<br />

that maybe is not familiar with them. There has been no word yet on the pricing that will be used to<br />

structure these leases or a site for the application. It will also be interesting to see what, if any, restrictions<br />

will be put on vendors on what type of products they can offer at the stores.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


Want More Info? Circle #14 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 15


Page 16 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 17


Why pay full wholesale? Get name brand and extreme<br />

value merchandise at far below wholesale prices.<br />

Safely source product in-person at our January Market.<br />

Register for Our January Market:<br />

• Tuesday, January 17th, Buyer’s Preview Monday, January 16th, 9am-5pm<br />

• Name brands & extreme value merchandise<br />

• America’s largest permanent collection of specialists<br />

• Practically the entire closeout industry under one roof<br />

REGISTER AT<br />

www.tmcexpo.com<br />

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2022</strong><br />

SHIPPING ORDERS WITHIN 24-48 HOURS<br />

Want More Info? Circle #03 on page 11 • www.Vendor411.com<br />

Page 18<br />

DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


LARGEST FOOTWEAR BRANDS IN THE WORLD<br />

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Puma Black/Limepunch/Puma Black ~ Women<br />

Nike Sportswear<br />

Air Force 1 Mid LV8 - $ 30<br />

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Reebok Club C85 AFF<br />

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35.70<br />

Vans<br />

UA OG Classic Slip-On LX x Porter<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 19


1-626-338-4477<br />

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E-mail: sales@BestexCompany.com<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

Best Accuracy in Air Stun Gun<br />

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Page 20<br />

www.BeanWholesalers.com<br />

DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


SEE US NEXT AT: GRAND STRAND GIFT SHOW | BOOTH # 200<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 21<br />

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Page 22 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 23


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Page 24 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 25


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Page 26 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 27


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Page 28 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 29


forumworkshop<br />

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FORUM WORKSHOP<br />

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Making<br />

SPEAK UP<br />

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Your Name<br />

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SPEAK UP AND OFTENFOR INCREASED<br />

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A Review of Top Self-Marketing Secrets<br />

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Page 30 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Speak Up and Often<br />

A PLATFORM FOR INCREASED<br />

PROSPECTING<br />

Feeling nervous before stepping up to give a<br />

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you that counts. What you believe<br />

determines what you receive.<br />

continued...


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 31


The most important element of successful public<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 33


“I knew I’d never overcome<br />

my fear of rejection,<br />

so I invested my<br />

creative energy into<br />

finding ways to sell<br />

where I couldn’t be rejected,”<br />

says Kent. “I<br />

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Those who liked what I<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 35


Authors of this article have used this platform<br />

to establish their credibility and expertise and<br />

to earn business. For Diane, the step up to the<br />

podium didn’t come easily. An 8th grade<br />

drama teacher’s comment that her voice quivered<br />

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addressed a roomful of people in Austin, Texas,<br />

she prepared a power-packed speech filled<br />

with pithy quotes from top national magazine<br />

Page 36<br />

forumworkshop<br />

FORUM WORKSHOP<br />

DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

editors and useful how-to’s for would-be writers.<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 37


FORUM WORKSHOP<br />

forumworkshop<br />

With that first successful step, she gave talks on<br />

publishing to professional public relations,<br />

marketing, and writing organizations. Back-ofthe-room<br />

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After a talk to the Public Relations Club of San<br />

Diego, a member of the audience who worked<br />

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(UCSD), passed along Diane’s<br />

name to the director of the writing<br />

program for the Extended<br />

Studies College. That referral resulted<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

Diane has spoken on publishing<br />

at writers’ conferences<br />

nationwide and on<br />

public relations and marketing<br />

to corporations, associations,<br />

women’s rallies, and<br />

the chamber of commerce. But one goal remains:<br />

to track down that junior high drama<br />

teacher and let her know that even an audience<br />

of 500 can’t make Diane’s voice quiver today.<br />

Henry took a similar tack to establish his expertise<br />

and to earn new business. He taught<br />

through the Learning Annex and UCSD Extension<br />

to position himself as a marketing guru.<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 41


forumworkshop<br />

FORUM WORKSHOP<br />

Charles Mann,<br />

a personal financial<br />

adviser,<br />

also taps the extended<br />

studies<br />

market to attract<br />

corporate<br />

clients. He regularly<br />

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studies programs. The sessions are strictly informative,<br />

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his firm. However, all the handouts are photocopied<br />

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Tie into Your Chamber<br />

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Providing opportunities for businesses to succeed<br />

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Page 42 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 43


forumworkshop<br />

FORUM WORKSHOP<br />

You will need to volunteer for committees and<br />

task forces to demonstrate your commitment<br />

and expertise. Then, when you’ve made inroads,<br />

let your desire be known to speak to professional<br />

groups.<br />

Jeanine just, owner of Kreative Solutions in Laguna<br />

Beach, California, used the local chamber<br />

to book speaking engagements after leaving the<br />

corporate world to found her own “success”<br />

coaching company. “I<br />

wanted to position myself<br />

with the path of least resistance,<br />

so I went to the president<br />

of the chamber of<br />

commerce and told him<br />

what I did,” says Just. “He<br />

slipped me in as an expert<br />

for an upcoming program.”<br />

Page 44 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Making the leap from an arena where you are<br />

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serve as an entree. Include a business reply card<br />

on which potential clients can check off the<br />

topic they are interested in and request that you<br />

call to set up an appointment. Once your<br />

brochure has been in the hands of prospects for<br />

a week or two, follow up with a phone call.<br />

Work to secure an appointment to present<br />

yourself and your topic and to demonstrate the<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 45


FORUM WORKSHOP<br />

forumworkshop<br />

With her awareness established through the<br />

chamber, Just began contacting corporations directly<br />

to provide private success coaching and<br />

training programs. She calls her approach educational<br />

marketing. Rather than give a hard<br />

sell, Just educates companies about her unique<br />

niche in the marketplace and how her service<br />

strengthens employees’ skills. “I have a service<br />

that is new and needs explanation,” says Just.<br />

“They need to experience me to understand my<br />

philosophy and approach.” Over the 6 years<br />

she has been in business for herself, Just has<br />

made strong connections throughout the country<br />

and is now beginning to become internationally<br />

known. As she grew professionally, she<br />

asked for larger and larger speaking engagements.<br />

Three years ago, she landed a talk for<br />

Senator William Campbells’ conference and<br />

was billed with Oprah Winfrey and Mrs.<br />

Anwar el-Sadat. More than 14,000 participants<br />

packed the conference and heard Just’s speech,<br />

“Self Worth: Your Ultimate Power.” The result?<br />

Within 3 months, Just<br />

was performing warmup<br />

acts and break-out<br />

sessions for Elizabeth<br />

Dole’s political conferences<br />

during the 1988<br />

presidential campaign,<br />

when her husband, Bob<br />

Dole, was vying for the<br />

Republican nomination.<br />

“Initially I spoke for just an honorarium, but<br />

within a few years I worked up to almost<br />

$1,000 plus expenses per speech, and it won’t<br />

be long before I’m commanding $2,500 per<br />

presentation.<br />

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Page 46 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 47


FORUM WORKSHOP<br />

forumworkshop<br />

Just started out as a consultant who used<br />

speaking as a marketing technique to attract<br />

new clients. Today, 50% of her business is private<br />

coaching and 50% is public seminars. She<br />

expects that, within another few years, she will<br />

earn most of her income as a professional<br />

speaker. With a goal of $25,000 per hour-long<br />

talk (not unheard of for the cream of the crop),<br />

she’ll no doubt be living well.<br />

That brings up a point. As someone marketing<br />

your business through speaking engagements,<br />

should you charge a fee to speak? Yes, but not<br />

when you are launching your career and not always<br />

even after you’ve become established.<br />

“I did free speeches when I first started speaking<br />

to promote my business, and I still do because<br />

we all owe something back for the<br />

opportunities we’ve been<br />

given,” says Marian K.<br />

Woodall, who created Professional<br />

Business Communications<br />

after a 25-year<br />

career teaching college.<br />

“But it’s important for anyone<br />

who says they are<br />

enough of an expert to<br />

give a speech and who has<br />

the qualifications, to ask<br />

for an honorarium when<br />

appropriate. You wouldn’t ask a doctor to come<br />

perform a little surgery over lunch, in exchange<br />

for a plate of chicken and rice. Those professionals<br />

who tend to speak for free make it hard<br />

for professional speakers to get the fees appropriate<br />

for their expertise.”<br />

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Page 48 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 49


forumworkshop<br />

FORUM WORKSHOP<br />

There are times when you want to give away<br />

your talent. Save pro bono work for your own<br />

professional organization, for the chamber of<br />

commerce who has referred business to you,<br />

and for charity. Otherwise, once you’ve established<br />

yourself as an expert, charge a fee, however<br />

small.<br />

A television reporter for the Fox network has a<br />

policy that she will not serve as a keynote<br />

speaker or master of ceremonies without an<br />

honorarium. She doesn’t have a set fee schedule;<br />

she leaves the payment to the discretion of<br />

the sponsoring company or<br />

organization. The honorarium<br />

policy has enhanced her<br />

stature and trimmed her<br />

bookings to groups that really<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 51


FORUM WORKSHOP<br />

forumworkshop<br />

These workshops are typically offered at no<br />

charge or for a nuisance fee of 5 or 10 dollars to<br />

weed out the Lookie Lou’s from those serious<br />

about the subject – and ideally those who<br />

would be better prospects of coming back to<br />

the speaker for consulting services.<br />

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her sights on having corporations book her for<br />

in-house training. To get her feet wet and to<br />

earn leads, she offered off-site seminars on how<br />

to decide if a career in sales is for you. She<br />

booked a room at a local hotel for $100 for a half<br />

day and charged $35 a person for the seminar.<br />

She spent $20 on printing flyers, which she distributed<br />

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my original topic was centered around my<br />

book and women in sales, I was<br />

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Page 52 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 53


forumworkshop<br />

FORUM WORKSHOP<br />

“I filled the seminar each time, and most of the<br />

women who attended were from large corporations,<br />

so they later became my connections to<br />

book corporate seminars.”<br />

After hosting 10 seminars of her own, for which<br />

she made about $1,000 or better a day, Nave<br />

had the entree she needed to take her talks inhouse.<br />

Today, 8 years later, she is still getting<br />

calls from individuals who attended one of her<br />

original seminars. “They liked what I did and<br />

hung on to my name,” says Nave.<br />

Page 54 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Nave says that what makes her<br />

memorable is that she is completely<br />

original. “I didn’t read<br />

what anyone else was doing in<br />

sales training when I started,”<br />

she says. “Instead I looked inside<br />

at what I had been doing as a coach, manager,<br />

and self-motivator. Then I poured out<br />

what I did and developed a seminar around it.”<br />

After starting with the obvious night school<br />

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to corporations, stockbroker Ronald Kent<br />

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He did the unthinkable and approached<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 55


forumworkshop<br />

FORUM WORKSHOP<br />

To find other nontraditional routes to market<br />

his services, Kent also convinced a leading department<br />

store in Honolulu that had just<br />

opened a fine restaurant to invite its best customers<br />

to an exclusive dinner meeting about<br />

personal finance. The dinners were so well received,<br />

that they grew into luncheon programs.<br />

When strictly women showed up for the luncheons,<br />

Kent turned that into a sales tactic and<br />

began advertising them as women-only investment<br />

programs. The year was 1965, and since<br />

Kent was the first to offer women such an opportunity<br />

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immediate rewards. “It’s not uncommon for<br />

new clients to tell me that they heard me speak<br />

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Page 56 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 57


FORUM WORKSHOP<br />

forumworkshop<br />

Today, as a member of the National Speakers’<br />

Association, Kent sells his speaking talent as<br />

much as his financial expertise. His most popular<br />

topic for the noninvestor audience is developing<br />

creativity for problem solving. If<br />

people want to speak to promote themselves or<br />

their business, Kent advises them to tap into<br />

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to the business, he says. Then figure<br />

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ability to excite the audience. “I can talk about<br />

the mildest subject, but people come out thinking<br />

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and bright lights. But if you put a<br />

thoroughbred horse in the same situation, it<br />

will pace nervously, balk, and whinny.<br />

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | DECEMBER SERVICE <strong>2022</strong> Page 59


FORUM WORKSHOP<br />

forumworkshop<br />

It’s natural to be high-strung and self-conscious<br />

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To quickly win over a classroom of students,<br />

Henry makes it his trademark to learn every<br />

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Since all memorization is repetition and association,<br />

he repeats the student’s name a number<br />

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When he came across a student in his class<br />

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Page 60 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 61


FORUM WORKSHOP<br />

forumworkshop<br />

If you can’t teach a class before<br />

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lecturer to undergraduate<br />

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persons to form linkages<br />

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to lecture to one of their classes.<br />

A professor frequently asks Diane to be a guest<br />

lecturer for his magazine article writing class.<br />

After several speeches, the professor recommended<br />

Diane to the editor of a local trade<br />

journal, who subsequently assigned thousands<br />

of dollars worth of writing to her company. In<br />

turn, the professor has served as a guest<br />

speaker at the writing classes Diane teaches.<br />

Page 62 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

If you don’t have the opportunity to use college<br />

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least practice your craft in front of colleagues at<br />

work or family and friends. Prior to giving a<br />

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Practicing in front of a live audience<br />

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telling jokes and anecdotes in<br />

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help you to get the rhythm<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 63


FORUM WORKSHOP<br />

forumworkshop<br />

To make sure she knows her material well, Jean<br />

Nave reads her material into a tape recorder<br />

and then plays the tape continually to herself<br />

for 2 weeks prior to her speaking date. “By the<br />

time I go on stage, it’s as though I have given<br />

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There are few things as<br />

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Ask the individual who booked you to suggest<br />

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can contact. Call these people and find out<br />

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And they’ll give you good pointers for the<br />

direction of your speech.<br />

If polling a number of members won’t fit into<br />

your schedule, ask the program chairperson to<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 65


FORUM WORKSHOP<br />

forumworkshop<br />

Quest Management Consultants of Bonsall,<br />

Ca., sends out a pre-program questionnaire<br />

that includes information such as:<br />

• number of attendees, male & female<br />

• average age<br />

• job responsibilities<br />

• session objectives<br />

• key issues to discuss/to avoid<br />

• name & title of introducer<br />

• start & end time for your talk<br />

And while we’re talking about sending things<br />

ahead to the program chairperson, always remember<br />

to get the request for your talk in writing<br />

– whether or not you are being paid to<br />

speak. To make things easy, prepare an agreement<br />

in which the person who “hires” you simply<br />

has to fill in the blanks (time, date, location,<br />

program title, and speaker’s fee), sign and date<br />

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Page 66 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 67


forumworkshop<br />

FORUM WORKSHOP<br />

“Instead of inflicting information on the audience,<br />

I identify their needs and then, through<br />

an interactive, participative session, we all<br />

laugh and commiserate together, and we all<br />

come away knowing more than when we<br />

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Armed with inside knowledge, you can feel<br />

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of individuals in the audience. Find out who<br />

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you go on, to introduce yourself. Being able to<br />

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group with comments like, “George Bryce said<br />

the most essential piece of information he<br />

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Higgins said that a major concern many of you<br />

have is ...”<br />

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Getting Started: Make Your<br />

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Grab the interest of<br />

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great introduction.<br />

continued...<br />

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Page 68 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 69


FORUM WORKSHOP<br />

forumworkshop<br />

There are a number of approaches<br />

that work as lead statements.<br />

Choose the one that works best for your<br />

particular subject and speaking style.<br />

Here is how a member of the Building Industry<br />

Association would address a roomful of developers<br />

using each of the speech lead options.<br />

• DIRECT STATEMENT<br />

San Diego is at a crossroads. The San Diego we<br />

love will vanish if we don’t find solutions.<br />

• ENGAGING QUESTION<br />

If you could wave a magic wand and solve one<br />

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and future generations.<br />

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San Diego.<br />

• SHOCKING STATEMENT<br />

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• HUMORIST INCIDENT<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 71


FORUM WORKSHOP<br />

forumworkshop<br />

• HUMAN INTEREST STORY<br />

Travel back in time to a century ago. The year is<br />

1891. A 36-year-old Illinois native arrives by<br />

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RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 73


FORUM WORKSHOP<br />

forumworkshop<br />

The audience senses from the<br />

beginning that Henry must<br />

have a lot to say and that<br />

there’s no way he’d waste time<br />

on unimportant information.<br />

Next, Henry passes out handouts that highlight<br />

the main points of his presentation, with blanks<br />

for important points and statistics that the audience<br />

will fill in. This keeps people on their<br />

toes, yet not tied to taking rote notes. They<br />

know that they can just listen, but if they want<br />

the most from the information, they’ll be filling<br />

in the blanks and keeping pace with Henry.<br />

Henry never returns to the podium. He moves<br />

out into the audience, even if it is several hundred<br />

people large. And just in case anyone isn’t<br />

paying attention, Henry throws out a question.<br />

When someone volunteers an answer or an anecdote,<br />

he quickly reaches into a bag of tricks,<br />

and tosses out a candy bar stadium-vendor<br />

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toes. To keep in step with the healthy lifestyle,<br />

he now also throws apples and oranges.<br />

The treat-tossing antics consistently score high<br />

marks on Henry’s presentation evaluations.<br />

Since studies show that people retain 90% of<br />

what they say compared to 10% of what they<br />

hear, the reward-participation technique makes<br />

Henry’s speeches interactive and people remember<br />

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like best, he keeps giving them what<br />

they want.<br />

continued...<br />

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Page 74 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 75


FORUM WORKSHOP<br />

forumworkshop<br />

Handouts are also an important part of talks<br />

presented by Jeanine Just. “People want information<br />

they can take back with them, and<br />

handouts are perfect for that,” she says. “I always<br />

make sure that the handouts include<br />

humor because if the presentation isn’t fun, you<br />

can forget it as a speaker.” And most likely, the<br />

audience won’t remember you.<br />

Jean Nave, owner of Motivational Dynamics,<br />

makes sure her handouts are keepers by including<br />

quotes penned in calligraphy. “I’m a collector<br />

of quotes, and so are many other people,”<br />

says Nave. “Attractively written quotes get<br />

posted, and when that<br />

happens, so does my<br />

name on the top of the<br />

handout. It’s advertising<br />

that brings me business.”<br />

Other presentation aids are also important to<br />

keep your audience involved. It’s been said that<br />

87% of what people learn comes from sight,<br />

and that the remaining 13% of learning is divided<br />

into hearing (7%), smell (3.5%), touch<br />

(1.5%), and taste (1%). Flip charts using brightly<br />

colored markers, overhead transparencies (try<br />

yellow and blue instead of white), chalkboards,<br />

and short videotapes are other visual media<br />

that can help you drive home your points. Just<br />

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demonstrations, short true or false<br />

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continued...<br />

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Page 76 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 77


FORUM WORKSHOP<br />

forumworkshop<br />

Be Real: Admit Past Indiscretions<br />

One of the largest draws to a Public<br />

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was the presentation, “My Favorite<br />

P.R. Failure.” Six seasoned, highly respected<br />

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how not to do something as much as how to do<br />

it. People want to hear personal stories, and if<br />

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Our next article will conclude<br />

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Conclude With A Call To Action<br />

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Page 78 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 81


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Page 82 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 83


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Page 84 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 85


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Page 86 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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Page 88 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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Page 90 DECEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 91


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Page 93<br />

RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 93


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Order No. FJ $29.95<br />

Business Directories<br />

Hobby & Craft<br />

Suppliers Guide<br />

The crafts industry is one of the hottest-growing<br />

segments in the marketplace<br />

today. Scrap-booking, painting,<br />

needle-crafts and sewing are hobbies<br />

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• Art Materials • Baskets • Beads/<br />

Trim • Ceramics • Dolls • Fabrics •<br />

Floral • Holiday • Paint • More!<br />

Order No. AC $29.95<br />

Page 94<br />

Holiday Merchandise<br />

Wholesalers<br />

& Manufacturers<br />

Introducing our newest directory that puts<br />

the country’s largest suppliers of holiday<br />

merchandise at your fingertips. Seasonal<br />

merchandise is a mainstay of the industry,<br />

but up until now it was hard to locate the<br />

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your searching with one directory which includes all types of wholesale<br />

merchandise: • Bows • Candles • Cards • Costumes • More<br />

Order No. HM $29.95<br />

www.bizbooks.org


Wholesale Gift Guide<br />

A Great resource to locate higher end<br />

decorative merchandise. This gigantic<br />

400 page guide is the definitive resource<br />

guide to finding suppliers for gift products.<br />

Listed by category, over 4,000<br />

leading wholesalers and manufacturers<br />

servicing the gift industry are included.<br />

• Accessories<br />

• Collectibles<br />

• Floral<br />

• Gifts<br />

• Home/House<br />

You’ll refer to this on a daily basis to<br />

find new suppliers for products.<br />

Order No. GG Gift Guide $39.95<br />

Annual Guide to the<br />

Licensing World<br />

Here is an incredible Directory that<br />

guides you through the world of Licensed<br />

prod-uct merchandising. Need to know<br />

who owns a license? Who to contact to<br />

distrib-ute a licensed product? This book<br />

has all the answers and covers the entire<br />

world! Licensors: Listing of companies<br />

that are the agents and license holders.<br />

These are the sources that you would<br />

apply to if you wish to obtain a license to<br />

manufacture<br />

merchandise. Licensees listed here you will find the companies who<br />

distribute licensed merchandise. Full listings include categories of<br />

merchandise each company handles. Contact these companies to buy<br />

the licensed merchandise that they have manufactured. The licensed<br />

merchandising industry moves billions of dollars of products every<br />

year and is one of the fastest growing segments of retailing.<br />

Order No. 321 $249.00<br />

USA Mail Order Catalogs<br />

New for this year is a compilation of BOTH<br />

consumer mail order catalogs in addition to<br />

business-to-business catalogs in one huge<br />

volume! Part one of this incredible collection<br />

of mail order catalogs provides the<br />

most comprehensive look at the consumer<br />

catalog in the industry available anywhere.<br />

Over 7,000 consumer catalog companies<br />

are listed under 44 various product chapters<br />

from Animals to Toys and Games.<br />

Catalog size, number of catalogs mailed,<br />

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The second part of this directory provides details on suppliers<br />

of everything from computers to laboratory supplies; office products<br />

to office design; marketing resources to safety equipment. Just about<br />

every kind of product or service that a business needs to operate is<br />

covered.<br />

Order No. 159237-156-6 1,900 pages $450.00<br />

BUCKS FOR BLING<br />

Sourcing For Jewelry<br />

Makers Directory<br />

Up-to-date and easy-to-use directory<br />

solving your jewelry materials sourcing,<br />

production and contracting needs.<br />

If you are considering your own line<br />

of jewelry items this is a must-have<br />

in locating materials and factories to<br />

produce it.<br />

Accessories<br />

Sourcing Directory<br />

The comprehensive directory provides<br />

you with direct sources for the designing<br />

and manufacturing of bags, belts,<br />

hats, shoes, gloves. You will find the top<br />

companies to help you produce your merchandise<br />

directly at their factories.<br />

Order No. 121 $150.00<br />

Order No. 122 $100.00<br />

1-800-635-7654 Business Directories<br />

Page 95<br />

RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 95


LEGAL<br />

DEPARTMENT<br />

How To Save Money on Legal Fees<br />

A poorly chosen lawyer can be the start of an<br />

expensive disaster. This book gives you information<br />

on: finding the right lawyer, how to save<br />

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Protect Yourself From<br />

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“A blockbuster<br />

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Incorporate Yourself<br />

Incorporating your business is simple and can<br />

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clarifies all strategies involved in your success<br />

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Order No. 176 Hdcvr $24.95<br />

The Partnership Book<br />

The best way going into<br />

business with a friend is<br />

to have a solid partnership<br />

agreement. This book shows<br />

how to write an agreement<br />

covering evaluation of partner<br />

assets, disputes, buy-outs, expansion,<br />

and death of a partner. Problems of getting started<br />

and partnership taxation laws are examined.<br />

Order No. 0-87337-141-0 $39.95<br />

The Law (in Plain English)<br />

for Small Businesses<br />

This latest edition provides access to the most<br />

current legal information to keep track of new<br />

legal developments and to efficiently handle<br />

any legal issues. This book covers the legal basics<br />

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business organization, and more.<br />

Order No. -880559-95-1 245 pages $19.95<br />

Handbook of Successful Franchising<br />

Franchising is the best opportunity for new<br />

entrepreneurs. Compare on the basis of what<br />

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Company track records, history, units<br />

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every business area from food outlets to computer/electronic,<br />

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Order No. 30 520 pages $39.95<br />

This guide protects your business from internal or external fraud, scams and crime. Drawing<br />

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offers practical, proven guidelines for recognizing the scams, defending your business, and<br />

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Order No. 82 204 pages $11.95<br />

1-800-635-7654 Page 96<br />

Legal Department


APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

This up-to-date directory solves your<br />

production sourcing and contracting<br />

needs in the Americas. The sourcebook<br />

includes: sewing, cut-n-sew, and finishing<br />

contractors and apparel production<br />

services from within the U.S., Canada<br />

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factories are sorted by clothing classification<br />

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This directory will help you put your<br />

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Order No. 0971486743 $125.00<br />

A complete and updated guide listing<br />

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types of domestic and imported fabrics,<br />

trims and notions, plus forecast<br />

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Listings include sales manager’s<br />

name, price points, minimums,<br />

etc. Fabric and trim manufacturers,<br />

converters, jobbers and reps are<br />

listed. This sourcebook provides you<br />

with MATERIALS and sources to<br />

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Order No. 0971486735 $135.00<br />

Apparel Contractors (USA Edition)<br />

1-800-635-7654 Page 97<br />

Directory of Brand Name Apparel<br />

Manufacturers<br />

Updated and easy-to-use directory<br />

listing brand-name label manufacturers<br />

and importers in the women’s,<br />

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Developed and targeted for store<br />

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and accessory markets easily, there are<br />

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this directory is for you.<br />

Order No. 0971486751 $135.00<br />

RN & WPL Encyclopedia<br />

A comprehensive listing of every Registered<br />

Number and Wool Product Label<br />

ever issued by the Federal Trade Commission<br />

to identify all sorts of goods imported,<br />

manufactured and/ or sold in the U.S. Over<br />

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for more than 31,500 manufacturers,<br />

importers and wholesalers of apparel<br />

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names & titles, street addresses, phone &<br />

fax numbers, website & e-mail addresses,<br />

type of business and product information.<br />

Order No. RN8. Directory $285<br />

Order No. RN8C Directory/CD Combo $475<br />

The Small Design Company's Guide to<br />

Wholesale Fabrics & Trims<br />

Upj-to-date guide created specifically for the smaller design houses and home sewing<br />

businesses. Directory lists fabric and trim companies that will sell to businesses that<br />

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />

fabric suppliers and all their contact information.<br />

Order No. A-106 $65.00<br />

Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 97


FORUM PUBLISHING CO.<br />

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THE ULTIMATE<br />

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RETAILERS FORUM MAGAZINE | DECEMBER <strong>2022</strong> Page 99


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