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Retailers Forum Magazine December 2022

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers

VOL. 42 NO. 8

DECEMBER 2022

Holiday

Sales

Expected

to

Increase

6-8%

Connecting Wholesalers and Retailers Since 1981

Connecting Wholesalers and Retailers Since 1981


RETAIL

#7

33351

Want More Info? Circle #02 on page 11 • www.Vendor411.com

Page 2 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


OHIO

KNIFE

wholesale distributor

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822

Visit Our Website:

www.OhioKnifeSales.com

Apply for Dealership Online

PHONE: 419.549.8200

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!

OKC - M9 Bayonet & Scabbard - Black

$

117.36

Bubba Blade-BB1-7F 7 Inch-Tapered Flex

$

38.12

Smith & Wesson BSPECLS - Large Special Ops

Liner Lock M.A.G.I.C. Assist... $ 18.99

Stainless Steel Pliers

8.5 inch... $ 39.87

Smith & Wesson 3 Pack 8 inch

Throwing Knives... $ 13.19

OKC-705 5-Pc. Cutlery Set $ 39.59

OKC-Spec Plus Alpha Survival

$

18.99

Bubba Multi-Flex

Interchangeable Blade

$

72.46

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun

$

24.89 ColdSteel

Drop Forged Hunter... $ 34.56

Schrade Old Timer Splinter Carvin

Knife Traditional Pocket Knife

$

16.39

Benjamin 392S .22-Caliber Bolt Action

Variable Pump Air Rifle, Black... $ 189.99

ColdSteel

Cheap Shot

125 Grain 10 Pack

$

6.65

Schrade Little Ricky Full Tang Drop Point

Re-Curve Fixed Blade Knife... $ 32.99

Smith & Wesson 3 Piece Camping

Set with Sheath... $ 21.99

SOG-SOGFARI - 13” MACHETE... $ 21.84

Sig Sauer 1911

”We The People”

Air Pistol - CO2 Powered

$

66.98

Kershaw 1660OR - Leek- Orange

$

47.37

Generational USA Sharpfinger 152OTG

$

56.24

SOG-TACTICAL

TOMAHAWK

$

34.75

SOG

FASTHAWK

$

35.49

Kershaw Launch 9... $ 80.21

Kershaw 1987 - RJ Tactical 3.0

$

22.56

SOG-KEYTRON - SATIN, STRAIGHT

$

16.54

Gamo Swarm Magnum G2 .177cal IGT

Gas Piston Powered Pellet Air Rifle... $ 244.43

CALL FOR SPECIAL PRICING DEALS!

WE are a full line distributor for all the many brands we carry. We also have a full

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 3


ENTICE Your CUSTOMERS with a

COMPLETE Bedroom Solution

NEW with COOLING Technology

PILLOWS - 25% of body weight is on the pillow,

getting the right pillow

with a new mattress will improve sleep

SHEETS - 73% of customers

that purchase a new mattress

will buy a new sheet set within

the next 3 days, give them all

they need!

CARRYING A QUALITY BEDDING

LINE IN YOUR STORE WILL:

• Increase sales

• Finalize more deals

• Increase foot traffic

• Increase customer base

• Get more happy customers

FULL LINE OF COMFORTERS

MATTRESS

PROTECTOR

You wouldn't sell a car

without insurance. Don't sell

a mattress without a

mattress protector

Want More Info? Circle #21 on page 11 • www.Vendor411.com

845.738.4832

www.claraclark.com

Page 4 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

Call for your FREE Clara Clark catalog today!

845.533.4590

cs@sanderscollection.com


WHOLESALE

Costume Club

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

• Kits

• E-Cig Ba teries

5mL Bo tle

Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigare tes + 1 USB

Charger $10.50

1 0’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

• E-Liquids

• E-Cig A ce sories

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the

country’s leading merchandise wholesalers. The advertisers

herein sell strictly wholesale and require that you purchase with

the intent of reselling through retail channels.

Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

Every Day’s A Treat!

See our ad on page 28

www.USACostumers.com

Light Up WithoUt

Lighting Up!

LOGIC WHOLESALE

see our ad on page 37

Start.

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

Grow.

Repair.

Our specialty is helping sma l and

mid-sized busine ses achieve su ce s.

Contact us for fr e consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Always Be

Fashionable

FASHIONABLE

SALES

See our ad on Pg 63

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 18

INDEX

ADVERTISERS INDEX

AUGUST 2022

BLING IT ON!

HipWholesale.com

See our ad on Page 27

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

FIND THE FINDS

Northport, NY

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 35

BLANK TEES. ............... 28

BOUTIQUE CLOSEOUTS. ..... 51

CAPSMITH ............. 20-21

CLOTHINGWARE ........... 71

DD BULK ................... 60

FASHIONABLE

FASHIONABLE SALES. ....... 63

WATCHES

SNEAKY SAVINGS ON SNEAKERS

SKMEI 1463 Fashion Women

Watches W/ Leather Strap

$14.99

FLIRTY WHOLESALE ........ 24

KARMA CIRCLE. ............ 03

SCARF WAREHOUSE ........ 84

For Men & Women

See Our Ad On PAge 59

SKMEI 1258 Digital Sport Watch

For Men W/ 50m Waterproof

SKMEI 9178

Creativity Sku l

Quartz Watch

For Men

$16.99

SKMEI 1704 Elegant Girl Clock

W/ Japan Quartz Movement

$18.99

$13.99

STYLISH PLUS .............. 45

T SHIRT REP ................ 88

UIN DEALS ................. 61

LINKS

SKMEI 123 Fashion

Casual Sport Watch

W/ Stainle s Steel Strap

Liebig L1013 Japan Quartz

Movement Golden Watch

$13.99

$15.99

UNIVERSE WHOLESALE. ..... 47

USACOSTUMERS.COM ...... 28

ASSORTED ITEMS

AUCTION FINDER ........... 34

BEAN WHOLESALERS ....... 24

DINO DROPSHIP . . . . . . . . . . . . 57

DOBA DROPSHIP ........... 15

EVERYTHING CLOSEOUTS ... 70

EZ DROPSHIP. .............. 68

FIND IT ASIA. ............... 86

LIEBIG L2004 Quartz Watches

For Men

$17.99

SKMEI 1419 Simple Style

Women Quartz Watches

$12.99

MEGA UBID ................ 74

RAMSONS IMPORTS ........ 13

SWEET WHOLESALERS ...... 55

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............ 80

BUYERS CONTACTS ......... 79

CLOSEOUT DIRECTORY ..... 89

HIDDEN WEALTH ........... 82

TRADE PUBLICATIONS ...90-96

CANDY

SWEET WHOLESALERS ...... 55

CELLULAR

CELLCITY.BIZ .............. 29

SKMEI 1676 Simple Watches

For Men IP68 W/ Leather Strap

WHOLE-CELL .............. 73

$15.99

SKMEI 1690

Quartz Watches For Womens

W/ Rhinestone Decoration

$16.99

COMPUTERS

REFURB SHOPS ............. 32

CONSUMER ELECT.

SKMEI 1722 Ladies

Quartz Analog Silicone

Wrist Watch

FIND IT CHINA .............. 65

$15.99

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME

CREDIT CARD

PROCESSING

EXP MERCHANT ............ 81

SKMEI 1703 Fashion Flower Shape

Dial Ladies Quartz Clock

W/ 30m Waterproof

$17.99

www.TimeWholesalers.com

We make it easy to find products and suppliers

without having to flip through entire magazine

1. Check the INDEX on Pages 6 & 7.

2. Find the Product Category and View the Various Companies.

3. CLICK on the Company you’re interested in and their Ad Page

will Open Immediately.

Found an ad that Interests you and want to know more?

1. CLICK on the website in the ad and you will open the

company’s website.

2. CLICK on an email in the ad and you can send a message

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.

JUST CLICK ON THEM!

RESPONDER

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

Many companies are enrolled in our Reader Response

Program (Page 11). You can contact multiple

companies with 1-CLICK!

1. Find the Reader Response Banner in an Ad.

2. CLICK on the banner and it will open up an Inquiry Form.

3. Select Companies you want FREE CATALOGS and Info from.

4. You can also access this FREE Program on Page 11

or www.Vendor411.com directly.

FORUM PUBLISHING COMPANY

CONTACT US:

TEL: 1-800-635-7654

383 East Main Street, Centerport, NY 11721

FAX: 631-754-0630

www.RetailersForum.com

RETAILERS FORUM MAGAZINE Email: ForumPublishing@gmail.com

| DECEMBER 2022 Page 5


Sell to over 60,000

stores through Forum

631/754-5000

Start.

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LOGIC • WHOLESALE

Kits

• E-Liquids

Grow. See our ad on Page 43

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

see our ad on page 51

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers

See our USACostumers.com

ad on page 28

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

Always Be

Fashionable

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

FASHIONABLE

SALES

See our ad on Pg 31

BLING IT ON!

HipWholesale.com

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 52

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

• E-Cig Batteries

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Page 19

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

PERI SWEAT PEA

Forest, NY

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

DECEMBER 2022

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE. ........ 49

BLANK TEES. ............... 22

BOUTIQUE CLOSEOUTS ...... 27

CAPSMITH. ................. 21

CLOTHINGWARE ............ 53

DD BULK ................... 78

FASHIONABLE SALES. ....... 31

FLIRTY WHOLESALE ......... 24

SCARF WAREHOUSE. ........ 77

STYLISH PLUS .............. 73

T SHIRT REP ................ 88

UIN DEALS ................. 39

USACOSTUMERS.COM ....... 28

ASSORTED ITEMS

AUCTION FINDER. ........... 68

BEAN WHOLESALERS ....... 20

DINO DROPSHIP. ............ 57

DOBA DROPSHIP…….BACK COVER

EVERYTHING CLOSEOUTS. ... 76

EZ DROPSHIP ............... 28

FIND IT ASIA ................ 87

MEGA UBID ................. 34

RAMSONS IMPORTS ......... 03

SWEET WHOLESALERS ...... 55

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............. 86

BUYERS CONTACTS ......... 85

CLOSEOUT DIRECTORY ...... 82

HIDDEN WEALTH ............ 80

TRADE PUBLICATIONS ..... 92-98

WHOLESALE SOURCE BOOK .. 84

CANDY

SWEET WHOLESALERS ...... 55

CELLULAR

CELLCITY.BIZ ............... 71

WHOLE-CELL ............... 67

COLLECTIBLES

PATTER’S COLLECTIBLES .... 18

COMPUTERS

REFURB SHOPS. ............ 64

CONSUMER ELECT.

FIND IT CHINA. .............. 25

CREDIT CARD

PROCESSING

EXP MERCHANT. ............. 89


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ...................... 62

CC WAREHOUSE ............ 79

EQUITRADE ................ 45

E-STORE BUILDERS ......... 60

E STORE SIGNS ............. 61

E-STORE SITES ............. 54

FB CAMPAIGNS ............. 26

FORUM ADVISORS. .......... 52

FORUM APP ................ 46

FUNDING OFFICES. .......... 56

KWIK INC. .................. 42

PAYROLL HELPER ........... 38

PROTECTION PLANS. ........ 74

RETAILERS BANK ........... 66

SALES GROUP BAGS ........ 26

SETON SIGNAGE ............ 81

WHOLESALESOURCES.COM . . . . .

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP. ............ 57

DOBA DROPSHIP .. BACKCOVER

EZ DROPSHIP ............... 28

E-CIGARETTES &

SMOKE SHOP ITEMS

$4.50 Each

3’x5’Embroidered Flags $14.00 Each Garden Flags WindSocks

LIGHT E CIG ................ 2948.00 dz COOL $48.00 GLOWING. dz ............ 75

View our 148 page Catalog online ! Min.Order

www.RIOhio.com

$150.00

$42.00 dz

LOGIC WHOLESALE ......... 51 FLAGS GALORE. ............ 15

USA VAPE DEALS ........... 41

Hat Pins $6.00 dz

$36.00 dz

Garden Flags

$48.00 dz

Tri-Fold

$5.00 Each

Belt Buckles

$36.00 dz

FOOTWEAR

$9.00 dz

Playing Cards

$18.00 dz

12”x18” Metal Signs

$5.50 Each

Belt Buckles

Metal Signs $24.00 dz $42.00 dz

MERCHANDISE $5.50 Each REP ......... 50

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

$18.00 dz

5” Patches $36.00 dz

SNEAKER CLEARANCE ...... 19

HANDBAGS

$39.00 dz

$18.00 dz

Leather Wallets $5.50 each

BAG CLOSEOUTS ........... 35

$21.00 dz

$36.00 ut 72 pcs

BAG VENDORS. ............. Magnets 3”x8” $18.00 24 dz

HOME & HOUSEWARE

CLARA CLARK .............. 04

DAKOTA STEEL ART .......16/17

RUG PROFITS. .............. 69

Patches $18.00 dz

RUSH SUPPLIERS ........... 72

INCENSE/

FRAGRANCES

L&V CREATIONS ............ 02

JEWELRY/ACCESSORIES

BLING WHOLESALER .............23

BODY CANDY HQ ................63

BUND JEWELRY. .................65

CLOSEOUTS FOR SALE ...........47

HEAVENLY WHOLESALE. ..........58

HIP WHOLESALE .................43

JEWEL CLEARANCE ..............32

JEWELRY MINERS ................59

SHAKE WHOLESALE. .............44

UNIVERSE WHOLESALE ...........33

Metal Sign

$4.75 each

$48.00 dz

Metal Plates

$27.00 dz

8” x 12” Metal Signs

$39.00 dz

$4.00 each

SOARING $30.00 dz RC. 8” x ............... 12” Parking Sign $18.00 dz 36

12” Metal Signs

$5.00 Each

$7.00 Each

Belt Buckles

$36.00 dz

NOVELTIES

CARTOON CONCEPTS ....... 70

3pc Magnet

$5.25 Each

$15.00 dz

$15.50 Each

NOVELTY SELLER ........... 91

PPE SUPPLIES

PPE STOCKROOM ........... 40

R/C & TOYS

RC VARIETY ................ 90

Leather Bracelet $18.00 dz

SPECIAL FEATURES

FORUM WORKSHOP ......... 30

READER RESPONSE ......... 11

RETAILING NEWS. ........... 14

WHAT’S HOT ................ 12

12”x18” Metal Sign $5.25 each

$15.00 dz

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

1ut/5 dz Mood Rings $33.00 unit

SPORTING GOODS/

SECURITY PRODUCTS

BESTEX .................... 20

OHIO KNIFE. ................ 03

TRADE SHOWS

THE MARKET CENTER ....... 18

WATCHES & CLOCKS

TIME WHOLESALERS ........ 37

WATCH DEALERS ........... 48

WEDDING ITEMS

SMARTEST BARGAIN ........ 22

WE WISH OUR READERS

A MERRY CHRISTMAS

AND HAPPY NEW YEAR!.

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

$6.00 dz

See our Hat Ad Pins on Also Page 71

sold by the

Gigantic dozen! Selection

of Variety Goods

See our Ad on Page 03

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Back Cover

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1⁄8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1⁄8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2022

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

ASD Marketplace Las Vegas Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

APRIL

Hawaii Merchandise Expo

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show

Off Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.


From the

PUBLISHER

We’re Close to the Finish Line

FOR retailers, December is the month

that we have all dreamed of. It is the

culmination of our dreams, hopes

and hard work we have done all year

waiting for this moment.

THERE is nothing more exciting

than being geared up and prepared for

holiday sales and reaping the rewards

of your hard work and merchandising

skills. Even the most seasoned retailer

cannot help but become excited this

time of year. It is the combination of

excitement and anxiety that keeps us

retailers going every day of the season.

I’VE always felt that the last quarter

in our industry is a lot like a horse race.

You know you are going to pass the

finish line, but in which place? How

large will the payout be? This is enough

to keep us all at the edge of our sleds

this month.

THE success that we have achieved

this season will be quite well deserved

for each of us. We have gotten through

trying times over the last couple of

years, including inflation and supply

chain issues as well. No matter which

place our horse finishes, it will be a

blessing just to cross over the line

this year!

AT this time of the year, and

considering all we as retailers have

>> ON-LINE SOURCING

been through, this is a great time

to take stock of the many blessings

that we have, both personally and in

our businesses. The wholesalers who

advertise in our magazine and the

retailers who read us are a special

group. They realize the challenges

and changes in our markets and react

quickly to adapt.

UNLIKE the earlier days in our

industry when fad items took time to

circulate state to state, today they are

broadcast in record time. When we

see merchandise that looks promising

we must act quickly and calculate the

amount of inventory to bring in. Our

industry moves at the speed of light

and we are all forced to reinvent our

wheels regularly in order to remain

competitive and remain relevant. And

our advertisers and readers do just that.

ENJOY your holiday time. Revel in

the sales that you have made. Your

income is a direct reflection of the hard

work and dedication to your business

that you have made. Soon we can all

close down for a few days of needed

rest and recharge and enjoy time with

our family and friends.

WE wish all of our readers and

supporters a wonderful holiday.

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

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FORUM

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Publisher assumes no responsibility for contents herein.

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WHAT’S HOT

For more information, contact:

www.FlagsGalore-wholesale.com

Tel: 1-614-504-7338

For more information, contact:

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www.BodyCandyHQ.com

For more information, contact:

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Page 12 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

NOT YOUR MAMA’S FLAGS!

EVERY now and then you see products that really are different and unique and

want to include in your store or online shop to sell.

FLAGS Galore is one of the most unique companies you will find

in the decorative flag market. The company offers premium quality,

all weather, fade resistant, mildew resistant double- sided flags.

NOT only does Flags Galore sell the great variety of flags you

will ever find, but they also design and manufacture their large line

of garden and house flags.

UNLIKE cheaper unimaginative knock-offs, this line of premium

quality flags are fast sellers and at great wholesale prices.

THERE are great designs available in all sayings that will encourage

your shoppes to buy multiple flags from you.

FREE catalogs can be requested by phone or online.

PUT A HOLE IN IT

WHO knows why they do it, but people like to poke holes in

themselves. They call it body piercing and it is a tremendous

business in just about every part of the country. You do not

need to own a piercing shop that actually does the piercings to

sell the decorative jewelry that is purchased.

THE trick with being successful with body jewelry is to have

the best quality products using high grade materials (think

infection!).

BODY Candy has many years of experience in the piercing

space and sells everything from eyebrow, ear, nose, septum,

nipple rings and accessories. Products are made of surgical

steel or 14K gold for safety and durability.

THIS month’s special is a bulk deal display #1 of Stud

Earrings. This is a beautiful display case filled with 72 assorted

pairs of Stud Earrings for just $99.75.

MAKE MONEY WITH CLOSEOUTS

AS retailers, whether we are selling in a physical location or online

we need to have the most wanted goods at the best prices. The

problem these days is that goods have been costing more and our

margins have been shrinking. Retailers, flea market vendors and online

sellers need to get ahead of the curve.

THIS is why we all need to add closeout merchandise into our mix.

Closeouts are simply goods that have been overbought, packaging

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Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 13


RETAILING NEWS

Holiday Sales Expected to Rise 6−8%

THE data is in and it is looking good for retailers as reports show that holiday season spending is likely

to increase 6%-8% from last year, with some consumers dealing with rising prices by dipping into savings

or breaking out credit cards to shop.

NRF released a 2022 forecast for holiday shopping which it expects to be healthy, even with the

recent inflationary challenges. Retail sales from November through December will range between

$942.6 billion to $960.4 billion. That is a nice increase from last years numbers, which was a recordbreaking

jump of 13.5% over 2020 which was the worst year due to covid.

HOLIDAY periods, especially the last quarter, are the most critical time for brick-and-mortar retailers,

and it is a make-or-break time for businesses to create revenue.

THERE is a lot of uncertainty in the marketplace and it is encouraging to see that consumers will be

shopping and remain resilient. Many lower income shoppers will be more constrained this year but the

high-end affluent shoppers should continue spending money at high levels.

CONSUMER spending at higher levels continues to be robust, durable and resilient. Despite the

challenges posed by the US economy, spending is being buoyed by job growth, increases in wages

and stockpiled savings from the pandemic. While ecommerce will remain important, it is expected that

households will be shifting back to in-store shopping and a more traditional holiday shopping experience.

Retail Room for Rent in Walmart

HERE is a unique and novel item that we just spotted. Small retailers can now lease space in Walmart

stores across the country on a temporary basis, thanks to a new partnership with Popable, a pop-up

show marketplace platform.

THE company is going to partner to bring new brands to local communities, providing small-business

owners the ability to thrive with some great built-in foot traffic at the Walmart stores. For retailers it has

been a very tough couple of years and it continues with supply chain issues and having this pop-up

opportunity could be a boom to them.

IN addition, participating brands and spaces can also be listed on Popable’s website. Small businesses

will be paired with their local participating Walmart to connect and enter the leasing agreement.

THE leasing agreements will be predetermined by the small business and can rage from a month to

a year, and even grow into a longer-term agreement. The amount of footage each unit will allow has

not been disclosed.

WITH over 2500 supercenter stores, this is an exciting way for Walmart to focus on unique items and

services in the neighborhoods they serve. With many big box retailers selling space in their stores (Target

is adding Ulta as well as Kohls adding Sephora), this gives smaller retailers and local businesses a rare

opportunity to reach the foot traffic that these big stores have and introduce their products to a group

that maybe is not familiar with them. There has been no word yet on the pricing that will be used to

structure these leases or a site for the application. It will also be interesting to see what, if any, restrictions

will be put on vendors on what type of products they can offer at the stores.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #14 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 15


Page 16 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 17


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DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 19


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 21

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Page 22 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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Page 24 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

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Page 26 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 27


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 29


forumworkshop

marketing secrets

FORUM WORKSHOP

MARKETING

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to build credibility & to give them

valuable information. If you prompt

someone else to succeed; you will have too.

12. If you don’t like to write or don’t have

time, hire a ghost writer.

Page 30 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

Speak Up and Often

A PLATFORM FOR INCREASED

PROSPECTING

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The most important element of successful public

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forumworkshop

FORUM WORKSHOP

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 33


“I knew I’d never overcome

my fear of rejection,

so I invested my

creative energy into

finding ways to sell

where I couldn’t be rejected,”

says Kent. “I

began speaking about

investing as a way to let

people know who I

was, what I was about,

and what I believed.

Those who liked what I

said and wanted me as

their stockbroker would seek me out after my

talk. I didn’t have to worry about those who

weren’t interested.” When you’re the speaker,

people seek you out. What a refreshing change

in the sales cycle.

forumworkshop

FORUM WORKSHOP

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but you have the advantage of preparing

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and speaking in an environment in

which lecture notes are acceptable.

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 35


Authors of this article have used this platform

to establish their credibility and expertise and

to earn business. For Diane, the step up to the

podium didn’t come easily. An 8th grade

drama teacher’s comment that her voice quivered

and she’d never make it on the stage

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she prepared a power-packed speech filled

with pithy quotes from top national magazine

Page 36

forumworkshop

FORUM WORKSHOP

DECEMBER 2022 | RETAILERS FORUM MAGAZINE

editors and useful how-to’s for would-be writers.

But instead of telling the audience what she

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“Diane, just talk to us,”

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a course on selling to the top national

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With an audience of a dozen or so friendly faces

to whom she served tea and cookies, Diane felt

safe and free to talk easily about what she

knew.

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 37


FORUM WORKSHOP

forumworkshop

With that first successful step, she gave talks on

publishing to professional public relations,

marketing, and writing organizations. Back-ofthe-room

sales of Get Published made the endeavor

worth the time. Positive comments

from the audience about her understanding of

the field spurred her on.

After a talk to the Public Relations Club of San

Diego, a member of the audience who worked

at the University of California, San Diego

(UCSD), passed along Diane’s

name to the director of the writing

program for the Extended

Studies College. That referral resulted

in her teaching for 5 years

at UCSD and serving as director

of 2 major writers’ conferences

hosted by the University.

In addition to being paid to talk about her first

love, Diane overcame her speaking jitters and

learned how to work an audience using humor,

personal stories – including professional

foibles, which audiences love – and practical information

that can turn around careers. She

gained recognition as an authority on national

magazine publishing and book writing. Students

she met in class often became clients for

her public relations and marketing company,

and others who repeatedly noted her name in

the catalog called upon her as an expert writing

consultant.

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forumworkshop

FORUM WORKSHOP

Diane has spoken on publishing

at writers’ conferences

nationwide and on

public relations and marketing

to corporations, associations,

women’s rallies, and

the chamber of commerce. But one goal remains:

to track down that junior high drama

teacher and let her know that even an audience

of 500 can’t make Diane’s voice quiver today.

Henry took a similar tack to establish his expertise

and to earn new business. He taught

through the Learning Annex and UCSD Extension

to position himself as a marketing guru.

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speaking engagement for Henry generated a $1

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for his agency to bid on accounts they probably

wouldn’t have heard about otherwise. And

every presentation he has done for the chamber

of commerce on marketing businesses has generated

at least one new business lead. Henry

believes that the more times you present your

company to prospective clients, the closer you

get to landing the next big account.

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forumworkshop

FORUM WORKSHOP

Charles Mann,

a personal financial

adviser,

also taps the extended

studies

market to attract

corporate

clients. He regularly

gives financial

seminars through university extended

studies programs. The sessions are strictly informative,

and there is no hard sell of him or

his firm. However, all the handouts are photocopied

on his stationery that includes his phone

number. Mann receives most of his clients from

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Tie into Your Chamber

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Providing opportunities for businesses to succeed

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Page 42 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 43


forumworkshop

FORUM WORKSHOP

You will need to volunteer for committees and

task forces to demonstrate your commitment

and expertise. Then, when you’ve made inroads,

let your desire be known to speak to professional

groups.

Jeanine just, owner of Kreative Solutions in Laguna

Beach, California, used the local chamber

to book speaking engagements after leaving the

corporate world to found her own “success”

coaching company. “I

wanted to position myself

with the path of least resistance,

so I went to the president

of the chamber of

commerce and told him

what I did,” says Just. “He

slipped me in as an expert

for an upcoming program.”

Page 44 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

Making the leap from an arena where you are

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topic they are interested in and request that you

call to set up an appointment. Once your

brochure has been in the hands of prospects for

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Work to secure an appointment to present

yourself and your topic and to demonstrate the

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FORUM WORKSHOP

forumworkshop

With her awareness established through the

chamber, Just began contacting corporations directly

to provide private success coaching and

training programs. She calls her approach educational

marketing. Rather than give a hard

sell, Just educates companies about her unique

niche in the marketplace and how her service

strengthens employees’ skills. “I have a service

that is new and needs explanation,” says Just.

“They need to experience me to understand my

philosophy and approach.” Over the 6 years

she has been in business for herself, Just has

made strong connections throughout the country

and is now beginning to become internationally

known. As she grew professionally, she

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Three years ago, she landed a talk for

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“Initially I spoke for just an honorarium, but

within a few years I worked up to almost

$1,000 plus expenses per speech, and it won’t

be long before I’m commanding $2,500 per

presentation.

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 47


FORUM WORKSHOP

forumworkshop

Just started out as a consultant who used

speaking as a marketing technique to attract

new clients. Today, 50% of her business is private

coaching and 50% is public seminars. She

expects that, within another few years, she will

earn most of her income as a professional

speaker. With a goal of $25,000 per hour-long

talk (not unheard of for the cream of the crop),

she’ll no doubt be living well.

That brings up a point. As someone marketing

your business through speaking engagements,

should you charge a fee to speak? Yes, but not

when you are launching your career and not always

even after you’ve become established.

“I did free speeches when I first started speaking

to promote my business, and I still do because

we all owe something back for the

opportunities we’ve been

given,” says Marian K.

Woodall, who created Professional

Business Communications

after a 25-year

career teaching college.

“But it’s important for anyone

who says they are

enough of an expert to

give a speech and who has

the qualifications, to ask

for an honorarium when

appropriate. You wouldn’t ask a doctor to come

perform a little surgery over lunch, in exchange

for a plate of chicken and rice. Those professionals

who tend to speak for free make it hard

for professional speakers to get the fees appropriate

for their expertise.”

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forumworkshop

FORUM WORKSHOP

There are times when you want to give away

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professional organization, for the chamber of

commerce who has referred business to you,

and for charity. Otherwise, once you’ve established

yourself as an expert, charge a fee, however

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A television reporter for the Fox network has a

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speaker or master of ceremonies without an

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 51


FORUM WORKSHOP

forumworkshop

These workshops are typically offered at no

charge or for a nuisance fee of 5 or 10 dollars to

weed out the Lookie Lou’s from those serious

about the subject – and ideally those who

would be better prospects of coming back to

the speaker for consulting services.

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Jean Nave, owner of Motivational Dynamics

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marketing director for a computer firm to

launch her own sales training company. She set

her sights on having corporations book her for

in-house training. To get her feet wet and to

earn leads, she offered off-site seminars on how

to decide if a career in sales is for you. She

booked a room at a local hotel for $100 for a half

day and charged $35 a person for the seminar.

She spent $20 on printing flyers, which she distributed

to corporations, primarily through the

administrative secretaries. “In most cases, since

my original topic was centered around my

book and women in sales, I was

able to interest the secretary in

the program herself, and once

she bought into it, it was easy to

get the flyers posted,” says Nave.

Nave marketed her seminars to women who

seemed frustrated by their careers, including

nurses and teachers. “I knew from the research

I did for my book that women in nursing were

well educated but frustrated with their careers,

and teachers were also intelligent individuals

but underpaid for their ability.” explains Nave.

“My seminars let them evaluate if sales was for

them and gave them tips on how to sell.”

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 53


forumworkshop

FORUM WORKSHOP

“I filled the seminar each time, and most of the

women who attended were from large corporations,

so they later became my connections to

book corporate seminars.”

After hosting 10 seminars of her own, for which

she made about $1,000 or better a day, Nave

had the entree she needed to take her talks inhouse.

Today, 8 years later, she is still getting

calls from individuals who attended one of her

original seminars. “They liked what I did and

hung on to my name,” says Nave.

Page 54 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

Nave says that what makes her

memorable is that she is completely

original. “I didn’t read

what anyone else was doing in

sales training when I started,”

she says. “Instead I looked inside

at what I had been doing as a coach, manager,

and self-motivator. Then I poured out

what I did and developed a seminar around it.”

After starting with the obvious night school

and university classes and moving on to speaking

to corporations, stockbroker Ronald Kent

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He did the unthinkable and approached

his competitors. Like Dracula taking care of the

blood bank, he convinced savings and loans,

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philosophy was consistent with

theirs. Time and again, these financial institutions

have sponsored Kent to present programs

for their depositors. “The fact that I sold them

on the idea is one thing; but that they have

asked me back over and over makes me even

more proud,” says Kent.

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 55


forumworkshop

FORUM WORKSHOP

To find other nontraditional routes to market

his services, Kent also convinced a leading department

store in Honolulu that had just

opened a fine restaurant to invite its best customers

to an exclusive dinner meeting about

personal finance. The dinners were so well received,

that they grew into luncheon programs.

When strictly women showed up for the luncheons,

Kent turned that into a sales tactic and

began advertising them as women-only investment

programs. The year was 1965, and since

Kent was the first to offer women such an opportunity

– the media attention alone was

worth his time and energy.

Today, Kent gives 50 to 60 speeches a year. But

he controls whom he attracts by creating talk titles

that will bias an audience. “I want to appeal

to the type of individuals who would make

good clients for me,” says Kent. “I don’t want

traders, speculators, or get-rich

quickers. My titles appeal to the

conservative and stodgy. Hot

shots don’t sign up for seminars

entitled, ‘Gentlemen Prefer

Bonds,” ‘The Feeling Is Mutual,’

or ‘Realistic Investments

for the Cautious Investor.’“

Kent doesn’t view speaking as a shortcut to

making the sale. In fact, he often doesn’t reap

immediate rewards. “It’s not uncommon for

new clients to tell me that they heard me speak

10 years ago, and that a recent inheritance or

home sale prompted them to remember that

they liked what I had said and decided to come

in to talk.”

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 57


FORUM WORKSHOP

forumworkshop

Today, as a member of the National Speakers’

Association, Kent sells his speaking talent as

much as his financial expertise. His most popular

topic for the noninvestor audience is developing

creativity for problem solving. If

people want to speak to promote themselves or

their business, Kent advises them to tap into

their creative reservoir to develop a personal

trademark. When you’re first starting as a

speaker, learn the traditional, recognized approaches

to the business, he says. Then figure

out what makes you unique and go with your

strengths.

What makes Kent a sought-after speaker is his

ability to excite the audience. “I can talk about

the mildest subject, but people come out thinking

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FORUM WORKSHOP

forumworkshop

It’s natural to be high-strung and self-conscious

when you put yourself in front of an audience

that expects you to entertain, inform, outknowledge,

and out-experience them in the

field. If you’re a champion like the thoroughbred,

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Just like an airplane pilot views flight time, remember

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 61


FORUM WORKSHOP

forumworkshop

If you can’t teach a class before

you launch your speaking

career, you can at least

offer your services as a guest

lecturer to undergraduate

college classes. Local professors

in your field are excellent

persons to form linkages

with, and you’ll be doing them a favor by volunteering

to lecture to one of their classes.

A professor frequently asks Diane to be a guest

lecturer for his magazine article writing class.

After several speeches, the professor recommended

Diane to the editor of a local trade

journal, who subsequently assigned thousands

of dollars worth of writing to her company. In

turn, the professor has served as a guest

speaker at the writing classes Diane teaches.

Page 62 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

If you don’t have the opportunity to use college

classes as a way to build your speaking skills, at

least practice your craft in front of colleagues at

work or family and friends. Prior to giving a

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office mates and lures them to listen to

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Practicing in front of a live audience

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telling jokes and anecdotes in

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 63


FORUM WORKSHOP

forumworkshop

To make sure she knows her material well, Jean

Nave reads her material into a tape recorder

and then plays the tape continually to herself

for 2 weeks prior to her speaking date. “By the

time I go on stage, it’s as though I have given

this speech 30 to 40 times before,” she explains.

“I have internalized the information so that it

flows easily from me. I abhor memorized

speeches because they are not natural, but

knowing your material well so that you can

easily recall statistics and anecdotes makes you

look like a pro.”

There are few things as

nerve-racking as looking at

the blank stares of an audience

and wondering if what

you’re saying addresses

their interests and experience.

Rather than guessing whether your

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Ask the individual who booked you to suggest

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talk. Contacted individuals will feel honored

that you’ve taken the time to ask for their opinion.

And they’ll give you good pointers for the

direction of your speech.

If polling a number of members won’t fit into

your schedule, ask the program chairperson to

fill out a questionnaire you’ve designed to

identify points of interest and concern the

group would like you to address.

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 65


FORUM WORKSHOP

forumworkshop

Quest Management Consultants of Bonsall,

Ca., sends out a pre-program questionnaire

that includes information such as:

• number of attendees, male & female

• average age

• job responsibilities

• session objectives

• key issues to discuss/to avoid

• name & title of introducer

• start & end time for your talk

And while we’re talking about sending things

ahead to the program chairperson, always remember

to get the request for your talk in writing

– whether or not you are being paid to

speak. To make things easy, prepare an agreement

in which the person who “hires” you simply

has to fill in the blanks (time, date, location,

program title, and speaker’s fee), sign and date

it, and return it to you.

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seminar or speech site.

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point to always arrive at

her talks a half hour

early so that she can mix

with the people and incorporate

discussion into her speech. That kind

of intimate knowledge shows that she is one of

the fold, in tune with the audience’s needs.

Jeanine Just of Kreative Solutions says she honors

the attendees who come to her talks by asking

them why they came and what they want to

learn. “I’m not a canned speaker; I never say

the same thing twice,” says Just.

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Page 66 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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forumworkshop

FORUM WORKSHOP

“Instead of inflicting information on the audience,

I identify their needs and then, through

an interactive, participative session, we all

laugh and commiserate together, and we all

come away knowing more than when we

started.”

Armed with inside knowledge, you can feel

more at ease from the moment you step into the

room where your speech will take place. First,

you are no longer a stranger; you’ve already established

a phone relationship with a handful

of individuals in the audience. Find out who

those individuals are and take the time, before

you go on, to introduce yourself. Being able to

spot a few familiar faces in a sea of unknowns

will help relax you as you speak. And when

you address the audience, you can let them

know that you have talked to members of the

group with comments like, “George Bryce said

the most essential piece of information he

wanted to learn today was ... “ or “Candace

Higgins said that a major concern many of you

have is ...”

Your audience will be impressed that you cared

enough about their needs to do your homework.

And because you did, your speech will

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Getting Started: Make Your

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Grab the interest of

your audience with a

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Page 68 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 69


FORUM WORKSHOP

forumworkshop

There are a number of approaches

that work as lead statements.

Choose the one that works best for your

particular subject and speaking style.

Here is how a member of the Building Industry

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using each of the speech lead options.

• DIRECT STATEMENT

San Diego is at a crossroads. The San Diego we

love will vanish if we don’t find solutions.

• ENGAGING QUESTION

If you could wave a magic wand and solve one

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• HUMORIST INCIDENT

Whatever works for you. Humor is personal.

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 71


FORUM WORKSHOP

forumworkshop

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 73


FORUM WORKSHOP

forumworkshop

The audience senses from the

beginning that Henry must

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there’s no way he’d waste time

on unimportant information.

Next, Henry passes out handouts that highlight

the main points of his presentation, with blanks

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Henry never returns to the podium. He moves

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people large. And just in case anyone isn’t

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The treat-tossing antics consistently score high

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Since studies show that people retain 90% of

what they say compared to 10% of what they

hear, the reward-participation technique makes

Henry’s speeches interactive and people remember

him for it. And, since it’s what his audiences

like best, he keeps giving them what

they want.

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 75


FORUM WORKSHOP

forumworkshop

Handouts are also an important part of talks

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continued...

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Page 76 DECEMBER 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 77


FORUM WORKSHOP

forumworkshop

Be Real: Admit Past Indiscretions

One of the largest draws to a Public

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“Be Real: Admit Past Indiscretions”

and a new topic:

Conclude With A Call To Action

continued in next issue ...

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Page 78 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 79


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 81


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Page 82 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 83


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Page 84 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 85


The Complete Guide to Making Money at Auctions!

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Page 88 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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Page 90 DECEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 91


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Page 93

RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 93


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sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Page 94

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 95

RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 95


LEGAL

DEPARTMENT

How To Save Money on Legal Fees

A poorly chosen lawyer can be the start of an

expensive disaster. This book gives you information

on: finding the right lawyer, how to save

money, saving your lawyer’s time, making use

of free and low-cost legal services, bartering to

your advantage, keeping accurate records, and

understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Protect Yourself From

Business Lawsuits

This groundbreaking book offers novela and

inexpensive advice on how companies and

their employees can use commonsense business

tactics to avoid potentially devastating

litigation. Learn to avoid the 8 major mistakes

that often result in litigation. This book

is a must for everyone—from the CEO to the

average employee seeking to protect their career.

Order No. 0-68485267-5

223 pages (Hdcvr) $23.95

“A blockbuster

book that

tells you almost

more than you

ought to know”

How to Protect

Your Business

From Fraud,

Scams & Crime

Incorporate Yourself

Incorporating your business is simple and can

be done without an attorney…saving you hundreds

of dollars. This valuable guide is written

to de-mystify the mind boggling details and

clarifies all strategies involved in your success

and the success of your business.

Order No. 176 Hdcvr $24.95

The Partnership Book

The best way going into

business with a friend is

to have a solid partnership

agreement. This book shows

how to write an agreement

covering evaluation of partner

assets, disputes, buy-outs, expansion,

and death of a partner. Problems of getting started

and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

The Law (in Plain English)

for Small Businesses

This latest edition provides access to the most

current legal information to keep track of new

legal developments and to efficiently handle

any legal issues. This book covers the legal basics

as well as the complexities of business law

today including: licensing, advertising, trademarks

and copyrights, expanding markets,

business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising

Franchising is the best opportunity for new

entrepreneurs. Compare on the basis of what

you get for your money-training, marketing,

start-up costs, long term support, legal rights,

financial responsibilities, and marketing evaluation.

Company track records, history, units

operating, and locations. Includes list of Government

funding assistance programs and

every business area from food outlets to computer/electronic,

to employment agencies.

Order No. 30 520 pages $39.95

This guide protects your business from internal or external fraud, scams and crime. Drawing

from the Better Business Bureau, government and law enforcement agencies, the book

offers practical, proven guidelines for recognizing the scams, defending your business, and

seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice

Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

1-800-635-7654 Page 96

Legal Department


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 97

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 97


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

Website: www.bizbooks.org

Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

Your Name and Address

Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

www.bizbooks.org

We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

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PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

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CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

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Orders for SAMPLE COPIES of magazines:

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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

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CANADIAN SHIPMENTS:

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1-800-635-7654 Page 3998

Order Form


THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | DECEMBER 2022 Page 99


DECEMBER 2022

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

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