Jeremy Fleming Diamond Flip Chart

THe Diamond Journey
UNDERSTANDING, SELECTING AND CREATING
YOUR DREAM JEWELLERY.

Overview
THE DIAMOND JOURNEY
1. Choose your diamond
2. Choose your desired ring design
3. Choose your wedding ring
4. After care service

Understanding the Four C ’s
Cut
Clarity
Colour
Carat Weight

Cut
Cut refers to the angles and proportions of a diamond.
Cut represents a diamond’s ability to reflect light.
The lower the cut grade, the less the diamond will sparkle.

Colour
The most desirable white diamonds are those that have the least amount of colour.
Quite often however white diamonds will have a tint of yellow or brown.
White diamond colour can be divided into five categories:
GIA
COLOUR
SCALE
D E F G H I J K L M N O P Q R S T U V W X Y Z
COLOURLESS NEAR COLOURLESS FAINT VERY LIGHT LIGHT

Carat Weight
The industry determines the size of a diamond by weight, measured in carats.
The industry weighs smaller diamonds using a point system,
with every 100 points being equal to 1 carat.
Carat Weights to Size
0.25ct 0.50ct 0.75ct 1.00ct 1.50ct 2.00ct 3.00ct 4.00ct 5.00ct

Clarity
This relates to the marks of non-crystallised carbon called
‘inclusions’ found within the diamond.
IF VVS VS

Clarity
SI1 SI2 I1

Clarity Comparisons
When selecting our Diamonds we reject 100 Diamonds for every 1 we buy.
Our selected SI2
Our rejected SI2
Same labratory, same grade (SI2).
Be confident that we will always select you the best stone in each category.

Shape
Shape refers to the outline of a diamond.
The industry determines the size of a diamond by weight, measured in carats.
The industry weighs smaller diamonds using a point system, with every 100
points being equal to 1 carat.
ROUND
CUSHION
PRINCESS
ASSCHER CUT
TRILLIANT
HEART
PEAR BAGUETTE RADIANT
EMERALD
OVAL
MARQUISE

Choosing the Perfect Diamond For You
GIA CERTIFIED COLLECTION
GIA
CERTIFIED
Our parameters
0.50ct G/SI Diamond
Solitaire Ring

Choosing Your Favourite Ring
SETTING STYLES
CLAW SET
There are many subtle variations in
the number of claws we incorporate
in a design.
BEZEL SET
Widely considered the most suitable
setting for people who wish to wear
their ring in physically demanding
conditions.
CORNER SET
Where the pointed corners of a
Diamond are secured to provide
optimum light refraction through the
stone.
TENSION SET
The diamond is placed in an opening of
the ring and held in place by pressure
exerted from the ends.
HALO SETTING
Smaller diamonds set with fine
claws surround the feature centre
diamond making a spectacular
sparkling statement in style. The halo
can be adapted to virtually any cut
of diamond and the centre stone
can be claw or bezel set.
FLOWER CLUSTER
Elegantly beautiful and a flower-like
balance between the featured centre
stone and surrounding claw set brilliant
cut diamonds.

Design your Dream Ring
WE TURN YOUR DREAMS INTO REALITY

Metal Types
9ct & 18ct are the Australian standard gold weights.
YELLOW GOLD
The natural colour
of gold in it’s
purest form.
ROSE GOLD
Rose Gold is
comprised of natural
yellow gold,
copper and silver.
WHITE GOLD
White gold is
comprised of natural
yellow gold & at least one
white metal, usually nickel,
manganese or palladium.
It requires periodic
Rhodium Plating
applications to
maintain its shine.
PLATINUM
Platinum is its own
metal completely
separate from gold. It
is stronger and more
durable.

Choosing Your Wedding Ring
Your wedding ring will be custom selected or made to fit
perfectly with your engagement ring.
BEAD SET
CLAW SET
CHANNEL SET

After Care Service
Although cleaning at home is a good option, it
is important to have your pieces professionally
cleaned at least once a year to bring them back to
their original state.
It is also very important for a jeweller to assess your
diamond jewellery for any signs of wear and tear
and identify any loose stones before they fall out.