ESTETICA Magazine USA (4/2022)

USA 

the HairMagazine 

BEAUTY IS BACK 

NYFW SS23, industry 

events, and salon design 

GUYS GALORE 

Focus on men’s trends, 

products, tools & more 

COLORS & CUTS 

Cover story, trends, 

revivals & innovations

SINCE 1948, OUR STYLIST-FIRST PHILOSOPHY HAS PUT US AT THE 

FOREFRONT OF HAIR INNOVATION, INSPIRATION AND MASTERY: 

FROM FOREVER REVOLUTIONIZING COLOR TO ARTIST-LED 

EDUCATION, AND TRUE PARTNERSHIPS LASTING DECADES. 

CHEERS TO 75 YEARS TOGETHER AND MORE. 

CELEBRATING 

75 YEARS OF 

PASSIONATE STYLISTS. 

#GOGOLDWELL #GOLDWELL75

LA RICOSTRUZIONE 100% VEGAN 

per un capello sano e luminoso 

www.echosline.it 

echosline.official

editorial 

On the verge of bidding farewell to 2022, this winter issue will be focusing on color 

trends as envisioned by Goldwell on our front cover and cover story, as well as the 

extensive report on the Goldwell Creative Awards and our Best in USA album. 

Once again you will find news about how to help insure hair health. Moreover, all the 

Creative Direction: John Moroney, 

VP Creative & Communication 

Kao Salon Division 

Hair: Angelo Seminara, Goldwell 

Global Ambassador 

Color: Agnes Westerman, 

William Wilson 

Photo: Ralph Mecke 

Make-up: Jochen Pahs 

Styling: Ingo Nahrwold 

beautiful men in our lives will be getting the attention they deserve - including trends, 

tools, and products! Even our salon design feature presents a stunning mélange - 

something for everyone - especially in what were once “traditional“ barber shops! 

Indeed, beauty must also be inclusive, 

blind to gender, race, religion, and more. 

“To be yourself in a world 

that is constantly trying to 

make you something else is the 

greatest accomplishment.” 

Ralph Waldo Emerson 

It’s simply up to the individual to find 

his or her own “brand” of fashion and 

beauty. Maggie Mulhern also explores the eclectic looks found on the 

runways in her coverage of New York Fashion Week SS23. After all, variety is 

the spice of life... and of hairdressing! 

Marie Scarano 

Something for everyone at 

www.esteticamagazine.com

www.alteregoitaly.com 

FOLLOW US

Estetica n. 4/2022 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Marie Scarano 

esteticausa@estetica.it 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL ADVERTI- 

SING COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ADVERTISING & P.R. 

Nives Carena 

nivescarena@estetica.it 

ESTETICA USA 

EDITOR-AT-LARGE 

Maggie Mulhern 

ESPAÑA 

Elisabet Parra, 

Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, 

Glorianna Vaschetto, 

Emanuela Vaser 

DIGITAL 

Erica Balduini, 

Erika Marchese, 

Stefania Rao, 

Alessandro Zanetti 

Shoot Cover Story 6 

Trends Male Attitude 8 

Catwalks Beauty is Back 16 

Vision The Magic of Color & Shape 22 

Events Best of the Universe 30 

Trends Today’s New Men 82 

Trends Hair with Attitude 86 

Design Vivid Vibes & Atmosphere 90 

Interview Angelo Seminara 94 

International trends 

Punk it all up 33 

What’s trending? 

Everything! Men’s 

looks and curls for 

both men and women! 

Take your pick! 

NYFW coverage and 

global events, plus 

our international 

pages offer plenty of 

inspiration! 

Salon design is 

becoming more 

creative and 

individualized, just 

like hairstyles 

worldwide.

Cover Story 

The ongoing challenge for any colorist and stylist behind 

the chair is to find the ultimate balance: haute couture that 

is both trendy yet suited to the client’s everyday lifestyle. 

For our winter issue the cover photo features the excellence of Goldwell artists and products with a 

spectacular cover-worthy look that can work easily for any woman. It is sophisticated enough for 

those in corporate careers to professionals essentially of any age, yet is simple and casual enough for 

stay-at-home moms. This is precisely the challenge that so many hairdressers are facing nowadays in 

a post-pandemic panorama: finding fashion-forward looks for the very real clients sitting in their 

chairs. And with this stunning yet subtle color and impeccable cut, the Goldwell team delivered. 

To achieve their vision of 

a "Soft Tangerine" hue, 

Agnes Westerman and 

William Wilson expertly 

formulated a 

combination of Elumen 

and Elumen Play shades. 

Angelo Seminara 

trimmed the chin-length 

bob, added some volume, 

and updated the bangs 

with some point cutting 

just above the eyebrows.

Existing shade: 8NA 

Mid-lengths and ends: 

Variation of 10N and 10G 

“Soft Tangerine” 

formula and technique: 

PRE-LIGHTEN REGROWTH: 

• 60ml System Developer 

Lotion 12% (40vol.) 

• 30ml Topchic HiBlondes 11P 

Lightened ends: 

• 35ml LightDimensions 

SilkLift Conditioning Cream 

Developer 3% (10vol.) 

• 25g (ml) LightDimensions 

SilkLift Zero Ammonia 

• 3 Pumps LightDimensions 

SilkLift 2in1 Serum 

• 4-5 drops System THICKENER 

Stretched regrowth: 

• 30ml ELUMEN KB@7 

• 30ml ELUMEN GB@9 

• 10ml ELUMEN PlRose@10 

Stretched ends 1: 

• 5ml ELUMEN KB@7 

• 30ml ELUMEN GB@9 

• 5ml ELUMEN PlRose@10 


• 60ml Elumen Play @CLEAR 

• 9ml Elumen Play @YELLOW 


• 30ml Elumen Play @PASTEL PEACH 

• 30ml Elumen Play @PASTEL PINK 

• 1ml Elumen Play @PINK 

Creative Direction: 

John Moroney, 

VP Creative & 

Communication Kao 

Salon Division 

Hair: Angelo Seminara, 

Goldwell Global 

Ambassador 

Color: Agnes Westerman, 

William Wilson 

Photo: Ralph Mecke 

Make-up: Jochen Pahs 

Styling: Ingo Nahrwold 

John Moroney, Global Vice President of Creative & Communications, Kao Salon 

Division commented, “The concept behind this look was create a cut and color that 

was classic enough for a professional setting but could be given an edgier, more 

modern style for a night out.” 

“For Soft Tangerine, our color team wanted to showcase the natural-looking tones of 

Elumen, while still making it look modern. Angelo Seminara took the classic bob 

shape and gave it an edgy modern look, which when juxtaposed with the natural tones 

gives it a future-forward feeling.” 

photoshoot 

7

Male Attitude 

Male grooming is an ever-evolving craft with its own unique 

dynamism. It’s also a huge global business, especially since men 

have become so much more experimental about the way they look. 

And men’s hair is trending hard, wherever you’re from! Gary Kelly 

RELAXED STRUCTURE 

“With male grooming now bigger than ever, we wanted to create an image which reflected the trends of the present, which also show the 

progression of the market and the styles that are both popular and relatable to clients of all ages. The first image is inspired by individuality, 

the chance to embrace the flexibility of the hair, working with a much more relaxed feel and allowing the individual to embrace their own 

creativity and freedom. Movement was the inspiration for this look. The second look is inspired by the strength of a classic square shape – a 

much more structured and uniform look, using an architectural like shape to structure the hair and keep it in check at all times.” 

Andy Heasman, International Creative Director, RUSH Hair (UK) 

Hair: RUSH Artistic Team/Make-up: Lan Nguyen-Grealis/Clothes Stylist: Robert Morrison/Photo: Jack Eames 

GENDER FLUIDITY 

“This image challenges the boundaries around men’s hair and colour. I love that this look demonstrates a style and colour placement 

that is totally wearable for men. I also enjoy the androgynous feel to this image. It taps into the movement around owning our identity, 

self expression and gender fluidity. I think the moody green hue here is perfect, not only to suit the model’s fair skin tone, but to create 

mystery around the face while also adding interest to the stylised haircut.” Teri Lowe, Creative Director at The Hair Surgery (UK) 

Hair: Teri Lowe/Styling: Rasa Balcuiniate/Make-up: Stacey Ellen Simpson/Photo: James Nicklin 

8 trends

SOFT TEXTURE 

“Current trends are inspired by classics such as crops and mullets which are still going strong in 

2022. Crew cuts are also popular as some men prefer more practical cuts to wash more frequently. 

Personally, I love all the possibilities and it has been nice putting some work into changing styles and 

working with a lot of hair.” Sindi Devitte, Andis Global Educator (USA) 

Hair: Sindi Devitte, Andis Global Educator/Photo: Cunha Photography 

TIGHT FADE 

“The polished elegance of a tight fade will never be off trend. For a fashion forward feel, create a tight 

fade at an angle just above the ear, add a hard part and keep the edges clean. Refine further by grooming 

eyebrows and any facial hair to complement the face shape and celebrate the wearers personal style.” 

Becka Bradshaw at Sam Villa (USA) 

Hair: Becka Bradshaw at Sam Villa Creative Director: Teresa Romero/Photo: Nico Norsdström/Makeup: Leticia Tapia and Delia Deleon/ 

Wardrobe: Michi Lafary/Model: Brandon Gonzales

BIG BANGS 

“Throwback to grunge. For a woman this side-parted chin-length bob would be somewhat of a classic. 

But this androgynous look with the right attitude can work great for younger men as well.” 

Mike Taylor (USA) 

Hair: Denman Ambassador Mike Taylor @miketayloreducation/Photo: Liam Oakes @liamoakesphoto/Tools: Denman 

OLD SCHOOL QUIFF 

“Shifting textures and layers, a high and tight undercut, and styling product that enhance the natural 

texture of hair come together to create this urban version of an old-school quiff. Today men’s looks 

need to be versatile, easy to style into different looks and a means to express their personal vibe. 

Depending on the styling products used, this look can easily transform from vintage to modern.” 

Teresa Romero at Sam Villa (USA) 

Hair: Teresa Romero/Creative Director: Sam Villa/Hair Assistant: Sarah Adeleye 

Make-up: Teresa Romero and Sarah Adeleye/Photo: Dani Bauer/Tools: Sam Villa 

124 trends trends 125

RED MULLET 

“A fire engine red makes the perfect fashion statement for what is already a disconnected and textured mulllet. 

Denman tools are great for getting those crisp lines over the ears and shaping the side-swept bangs close to the head.” 

Mike Taylor (USA) 

Hair: Denman Ambassador Mike Taylor @miketayloreducation/Photo:Liam Oakes @liamoakesphoto/Tools: Denman 

ENHANCED DISRUPTION 

“I wanted this haircut to almost have a do-it-yourself feel like it had been cut with a ‘knife and fork’ to enhance and disrupt 

the texture of the haircut. The inspiration was taken from the punk era to create this anti-establishment, raw neo-punk feel - a 

look that could be rejected by the mainstream. I love this image as it injects a sense of reality with unedited purity to create 

this strong statement.” Christian Wiles (UK) 

Hair: Matrix Artist Ambassador Christian Wiles from Wiles Studios, Northampton 

trends 

11

ULTRA BLONDE 

“To create this image I worked with Jerome Russell. I always keep my looks extremely wearable but also contemporary and 

stylish. Not only is this look super on trend, but it also stays true to my signature style – precision cutting and creating 

clean, precise hair looks. I used Jerome Russell bblonde bleach to bleach up the hair to this clean, white blonde. For cutting 

I did clipper over comb to create a wait line and then point cut the top to create texture throughout the bleached hair. 

For styling I used Label M Matte Paste and Volume Foam to create edgy texture and volume in the hair with a matt finish.” 

Jim Shaw, Director of TONI&GUY Billericay (UK) 

Hair: Jim Shaw for Jerome Russell. 

“Jing debuts an eye-catching and bright orange colour, which complements his effortless hairstyle. His flexible look 

is perfect for someone who prefers a low maintenance yet put-together appearance. Using Goldwell LightDimensions 

and Goldwell Topchic to achieve a glowing orange, Alex also maintains Jing’s length with disconnected layers and hair 

texturising - a hairdo that only the likes of K-pop idols would be able to pull off! To maintain this look, Alex recommends 

using styling products from the Goldwell StyleSign range such as Creative Texture RoughMan and Texturizer Texturising 

Mineral Spray.” Alex Neo (Singapore) 

Hair: Alex Neo, Director of The Lawn Hairdressing, Singapore/Products: Goldwell 

12 trends GLOWINGLY UNIQUE

FASHION BLENDING 

“A balance between smoothness and angularity with beautiful blending texture creates a flawless 

modern look. With subtle blue and purple tones embracing hair, there is a strong emphasis on 

character, especially when seen in sunlight. Finally, leaving a heavy-weight feature line on the top 

section generates a ‘Yuppie’ look and transfers it into a sophisticated fashion style.” 

Eros Eason Chen (Taiwan) 

Hair: Eros Eason Chen, Taiwan Model: Samuel 

JAGGER HOMAGE 

“I set out to create a look that would reflect my model’s personality - Milo is in the music industry /model, 

rock ’n’ roll edge that I wanted to magnify. His hair was originally just past his shoulders and all one length 

- I wanted to create something more lived-in and touchable, an homage to Mick Jagger without being a 

direct copy. I cut the hair with a razor, shaping an oval perimeter and shattering the hair to create layers 

and texture that are so versatile to style. The finished look has 1970s influences but with a contemporary 

twist that makes it surprisingly wearable.” Darren Ambrose (UK) 

Energy Collection by D&J Ambrose/Hair: Darren Ambrose @darrenambrose/Colour: D&J Artistic Team @djambrosehair 

Make-up: John Christopher @jcmua/Styling: Jackie Ambrose @jackie.ambrose1/Photo: Chris Bulezuik @chrisbulezuikphotography 

trends 

125

THE MOST IMPORTANT BEAUTY TRADE 

SHOW IN THE WORLD, DEDICATED TO 

ALL SECTORS OF THE BEAUTY INDUSTRY 

COSMOPROF.COM 

BOLOGNA, ITALY 

FAIR DISTRICT 

16 – 18 MARCH 2023 

17 – 20 MARCH 2023 

ORGANIZED BY 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

info@cosmoprof.it 

COMPANY OF IN PARTNERSHIP WITH WITH THE SUPPORT OF

A NEW WORLD FOR BEAUTY 

BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK

Beauty is 

back 

The beauty presented at the NYFW 

Spring/Summer 2023 runways 

highlighted a return to a pro touch. 

16 catwalks 

Braids, cornrows, afros, mullets, bobs, pixies, simple blowouts, shags and of course 

ponytails - the Spring/Summer 2023 beauty offerings presented at the most recent 

New York Fashion Week had it all, representing extremes from exaggerated and 

dramatic to unforced finishes. While many designers opted for a more uniform and 

strong silhouette to accent their collections, others chose the more natural route by 

having the hair team enhance the models own texture and shape. Kien Hoang, Oribe 

Principal Artist of Global Design, was the lead hairdresser for almost a dozen shows 

this past season and worked on looks from extreme structured up styles to softer 

and more natural falls. “I love what it takes to make sure every shape is right for 

the collection,” says Hoang who frequently researches historic documents to come 

up with ideas that suit the era and fashion. “Sometimes that means a powerful 

design like the almost floor length braids for the female warriors for the Kim Shui 

collection, and sometimes the looks are to be something seemingly effortless. Those 

finishes are equally important and difficult, and require just as much skill and ability 

from the hairstylists.” No matter the direction, beauty did make a statement on the 

catwalk and gave the hair teams, along with nail and make up artists, something to 

talk about. It was a winning season for everyone, both front and back of house.

Strong to soft 

From the high knotted braided ponytails for Kim Shui (by Oribe’s Kien Hoang) to the simple, gentle bobs for Ella Johnson (by Bob 

Recine for Oribe Hair Care), there was something for everyone at the collections presented at the Spring and Summer 2023 NYFW. 

Simple short crops and naturally textured coils are perfect for carefree, low-maintenance looks, while a throwback to a 70’s vibe 

was found in smooth lengths with a middle part. Groovy!

TOMMY HILFIGER 

ALTUZARRA 

Glamour was the hero 

at the shows, but with 

a personalized twist. 

Tommy Hilfiger models 

featured deep side parts to 

create bangs that draped 

across the forehead to add 

sensuality to luscious lengths. 

Spikey Mohawks create an 

alluring springtime plumage 

for the bolder fashionforward 

crowd. Center parts 

with chignons, pony tails, or 

demure dropped waves and 

asymmetrical finishes are 

just some of looks expected 

to jump from the runway 

to the streets this spring 

and summer. 

MOROCCANOIL 

18 catwalks

BEHIND THE SCENES 

Teams were out in force and just about every backstage was back to 2019 energy, enthusiasm and 

chaos. Beauty pros were able to execute comfortably without masks and fear of exposure, and artists 

were just happy to get back to work and enjoy the fun and excitement of NYFW. “Working backstage 

is very fast paced and can be a stressful adrenaline rush,” says Odete DaSilva, Goldwell NYC Academy 

Artist and NYFW Editorial Hair Stylist. “Time is of the essence and often we never have enough of 

it. Most times we only have 10 minutes with each model.” 

Another key to a bespoken hair look? Accessories! Berets, scarves, beads or original headbands 

can also add oomph! to any outfit. Free-style shags of all lengths and pseudo-mullets are all 

trending, especially amongst youths seeking a more natural and androgynous look, as they 

work for both men and women. Trend forecaster and Global Creative Director for Living Proof 

Michael Shawn Corby loves what he calls the “shapeless shapes” that were seen on many catwalks. 

Says Corby, “From partial waves to smoothed over straight sweeps, this season was all about 

complementing the fun, flirty and barely-there fashions that we are going to see for spring and 

summer 2023.”

Ulta Beauty Pro Team - Nick Stenson: @nickstenson, Anna Manukyan: @amanukyan, Sonya Dove: @thesonyadove, Sean Godard: @seangodard, Danielle Keasling: @danielle.keasling, David Lopez: @davidlopezzz, Michelle O’Connor: @michelleoconnorbeauty; Hair Assistants: Ulta Beauty Design Team - Haley Kimble- Valadez: @haleyki, Beto Sanchez: @betoloveshair, Gilad Goldstein: @myguiltycrown, Reva Haga: @reva_danielle, Takeyra Shipps: @hair_bytakeyra, 

Laura Gunter: @lauragunterhair, Anthony Negron: @kinganthonyyyy; Hair Assistant: Viktoriya Yeremchuk @viktoriyayeremchuk; Makeup: Deney Adam, Ulta Beauty Pro Team: @deney_adam & Dmitry Potapov: @dmitrymakeup; Nails: Sarah Nguyen: @chrmdbysarah; Wardrobe: Bjorn Van Den Berg: @vandenbergbjorn & Jennifer Daniels: @beforetheflash; Photographer: Richard Monsieurs: @richardmonsieurs. 

America’s Beauty Show is a registered trademark of Cosmetologists Chicago. 

Celebrating 

100 Years!

SAVE THE DATE 

APRIL 15-17, 2023 

GET TICKETS NOW 

GET TICKETS 

SCAN THIS CODE 

ENTER TODAY 

DEADLINE JAN 26 

americasbeautyshow.com 

800.648.2505 | #americasbeautyshow |

The glamorous 

assymetrical curly bob 

rides the periwinkle 

wave, while the tequila 

sunrise updo transforms 

the model into a 

modern-day queen. 

Hair: Allen Furlan 

Make-up: @Silenceoftheglam 

(Ashley Zimmel) 

Photo: @jngphoto (John Ng) 

The magic of 

color & shape

Best of 


“Classic styles with a twist and 

awash with brilliant hues - pop 

star glam that speaks to you” 

vision 

23

“Sunrise hues for 

a moon dance vibe - 

textured, knotted, 

and crimped - wild” 

24 vision

Best of 


Inspired by the 90’s supermodel 

and Jean Paul Gautier’s bustiers, 

this shoot is giving Cindy 

Crawford vibes through and 

through. Feminine, edgy - this 

girl’s got it all. 

“Bustier” Collection 

Hair Color & Hairstylist: Joan Novak 

Photo, Wardrobe & Creative Director: 

Joan Novak 

Make-up: Jana Bizzarri

With today’s busy 

lifestyles, these two 

different lengths and 

colors lend an effortless 

yet fashion-forward 

vibe for anyone. 

Hair, Color, Styling, Photo: 

Charlie Price @charliepricehair 

Make-up: Tiaja Pierre @ 

tiajamaisondebeaute

Best of 


“Simple, shaggy cuts and 

inspirational color contrasts 

make for carefree style” 

vision 

27

R 

OMC GLOBAL CERTIFICATION 

PRESENTS 

GLOBAL CERTIFICATION 

TRAINERS-JURORS 

Hair-Aesthetics-Nails 

OMC WORLD BEST EDUCATORS 

will be showing the newest inspirations 

in Fashion & Competitions. 

Save the Date 

APRIL 30 - MAY 1, 2023 

Online Registration - January 15-20, 2023 

www.omchairworld.com 

Trainer /Jurors Global Certification fees $500 

Includes - Lunches & Sunday Gala Night. 

Guest Participation $350 - Lunch and Sunday Gala Dinner.

PRESENTS 

INTERNATIONAL 

ONLINE PHOTOGRAPHIC 2023 

The OMC Gold Cup is an online competition open to all OMC members across all five 

OMC Zones (America, Asia, Western Europe, Central Europe & Eastern Europe) and 

offers multiple categories in Ladies, Gents, Junior and Aesthetics & Nails competitions. 

ONLINE REGISTRATION FEB. 15th - 20th 2023 

www.omchairworld.com

Best of 

the universe 

The extraordinary OMC Hairworld 2022 returns to Paris 

with huge success, a monumental live competition and 

passionate participants coming from all over the world. 

Sergi Bancells 

Salvatore Fodera and Gianni Fodera together with Hidetaka Yoshikawa, 

Takara Belmont Chairman & CEO. Next OMC 2022 Global Symposium 

and the exciting Battle of the Champions are taking place in Yokohama 

(Japan), during 2022 Takara World Business Congress. 

An enthusiastic global audience enjoyed the live experience of the 

World Hairdressing Championships: OMC Hairworld 2022, held 

in Paris during Mondial Coiffure Beauté – MCB by Beauté 

Sélection (September 10th-12th) in a specially dedicated area in 

the main floor. More than 1,000 participants representing 50 

nations competed on the OMC Hairworld 2022 stage in a vibrant 

live competition that attracted all eyes all along Sunday, Sep 11th 

and Monday, Sep 12th. This awe-inspiring event & competition 

was sponsored by Wella Professionals, L’Oréal Professionnel Paris, 

Takara Belmont, Aderans and MCB by Beauté Sélection (OMC 

Platinum Sponsors); together with Raphaël Perrier, Vitality’s, 

Silkey Professional and Cindarella Paris (OMC Gold Sponsors); 

and YY Hair, Pivot Point, Calcagni Diffusion and Jinda Hairs 

(Mannequin Head OMC Gold Sponsors). OMC Hairworld 2022 

was presented by Salvatore Fodera, Chairman/CEO – Founder

, 

Inspiration GALORE! 

At OMC World 

Championships no 

matter where you look, 

there is a special trick 

or secret to learn from 

these many competitors 

and their creations. 

A fabulous environment 

where competition 

and talent allow your 

inspiration to take wing! 

OMC & OMC Hairworld; Gianni Fodera, OMC World President; Vincent Fodera, OMC 

Hairworld & Marketing Director; and Carmelo Gugliotti, OMC Global Director – Competition. 

True artistry dominated the stage in a craft where hair is the medium used to create sculptures 

too grandiose for words: the OMC Hairworld 2022 competition demands several practical 

trials, giving us a grand number of talent to watch in real time. 

CELEBRATING 75 YEARS OF HAIRDRESSING AT ITS BEST 

During the World Hairdressing Championships in Paris, OMC celebrated its 75th anniversary 

as the largest professional hairdressers’ organization in the world with over 50 member 

countries and over 1 million individual members worldwide. OMC offers a global platform 

to all competitors of the beauty sector to become World Champions in their own field among 

competitors from the 5 continents. “Not everyone can be a winner, but just participating is a 

winning situation: the experience they gain, the knowledge they take back to their salons... and 

then during the year they are training and preparing for this big event. And let’s not forget that 

social media connects everybody nowadays: all these connections culminate in this wonderful 

platform of OMC”, says Salvatore Fodera, Chairman & CEO. But with so much passion for the 

craft, who won? Take a look at www.esteticamagazine.com for the full list of this year’s winners! 

Photos by Rose Glen 

events 

31

www.ecommerce.estetica.it 

Just a simple 

click, even from 

your smartphone 

or tablet and 

you can have 

the magazine in 

your salon. 

Subscriptions, 

Albums, Books 

and special 

package deals 

with discounts 

you will love! 

SUBSCRIBE 

ONLINE 

TO YOUR FAVOURITE MAGAZINE 

SUBSCRIBE ONLINE AT 

www.ecommerce.estetica.it 

For further info: 

ESTETICA USA 

customercare@estetica.it

MODA 

INT’L 

Hair Concept, Execution & Dress: Fabrizio Del Buono/Photo: Claudio Gangi/Make-up: Graziano Senesi 

PUNK 

IT ALL UP

Hair: Bernadette Beswick 

@ Bezaboo 

Colour: Stevie English 

Photo: Andrew O’Toole 

Make-up: Cheriene Waddell

PUNK 

IT ALL UP 

Hair & Photo: Bill Tsiknaris 

Colour: Chris Tsiknaris 

Make-up: Brooke Stanley 

Styling: Colab X

Hair & Colour: Kristie Kesic 

@ Cobelle Creative 

Photo: Georgia Wallace 

Make-up: Gemma Elaine 

Styling: Tamzen Holland 

“Punk is the 

freedom to create, 

freedom to be 

successful or not, 

freedom to be who 

you are. It’s freedom.” 

Patti Smith

PUNK 

IT ALL UP 

Art Direction: Errol Douglas MBE 

Hair: F.A.M.E. Team 

Photo: Chris Bulezuik 

Make-up: Elizabeth Rita 

Styling: Anna Latham 

Products: Avlon

PUNK 

IT ALL UP 

Hair: Jude McEwen @ Toni&Guy 


Make-up: Kylie O’Toole 

Styling: Emma Boseley

Hair: E. González & J. Salvador @ Makeover/Photo: David Arnal/Make-up: E. Quílez/Products: Schwarzkopf Professional 

Hair: Amy Wardley @ John Oliver’s 

Hair: Corta Cabeza Creative Team/Photo: Gabo Boza/Products: Wella 

Hair: Shy+Flo/Photo: John Rawson/Make-up: Nicola Fischer

Art Direction: Christophe Gaillet 

Hair: Quentin Lafforgue - Team HCF 

Photo: Maros Belavy 

Make-up: Martyna Molenda 

Products: L’Oréal Professionnel, Revlon Professional 

“I’d rather be hated for 

who I am, than loved 

for who I am not.” 

Kurt Cobain

PUNK 

IT ALL UP 

Hair: Attilio Artistic Team @ Lorenzo Marchelle 

Photo: Lele Oldrini 

Make-up: Rossella Pisani 

Styling: Isabella Ingravallo

Hair & Colour: Mark Eubanks 

@ Mark Christopher Salon 

Photo: John Rawson 

Styling: Rose Swift

PUNK 

IT ALL UP 

Hair & Colour: Mark Eubanks 

@ Mark Christopher Salon 

Photo: John Rawson 

Styling: Rose Swift

Hair: Jacques Moisant Paris Team 

Photo: Kei Takeda 

Make-up: Yusaku Nakahara 

COMMITTED 

& 

REBELLIOUS

Art Direction: Bruno Marc Gianmattei 

@ Marc Antoni 

Hair: Marcus Giamattei & Dan Spiller 

Photo: Jamie Blanshard 

Make-up: Katie Moore 

Products: Joico 

PUNK 

IT ALL UP

PUNK 

IT ALL UP 

Art Direction & Hair: Eric Maurice/Photo: Pascal Latil/Make-up: Ambre Thomas/Styling: Véronique Suchet 

“What is attitude? 

It’s a small thing which 

always makes a really 

big difference.” 

Sir Winston Churchill

Art Direction & Hair: Eric Maurice/Photo: Pascal Latil 

Art Direction & Hair: Christine Alves/Photo: Imagin’com/M-up: Aline Le 

Hair: Giovanni Damiani & Simone Virdis/Photo: Alessandro Dalla Fontana 

Hair & Styling: Shae Tsiknaris/Photo: Bill Tsiknaris/Make-up: Brooke Stanley 

Hair: Elle Broadhurst/Colour: Kristie Kesic @ Cobelle Creative/Photo: Georgia Wallace

PUNK 

IT ALL UP 

Hair: Christian Ríos 

@ Christian Ríos Hair Couture 

Photo: Esteban Roca 

Make-up: Gloss Make Up 

Styling: SergiDevcia Couture

Hair: Pauline McCabe 

@ Rock Paper Scissors 


Make-up: Hendra Widjaja 

Styling: Rochelle Renwick

PUNK 

IT ALL UP 

“Creativity involves breaking 

out of established patterns 

in order to look at things in 

a different way.” Edward de Bono 

Hair: Allan Mckechnie @ Rutherfords Hair 

Photo: Lee Howell 

Make-up: Stacey Whittaker 

Styling: Jacki Clark & Allan Mckechnie

Hair, Colour & Styling: Charlie Price 

Photo: EJ Carr 

Make-up:Tiaja Pierre

PUNK 

IT ALL UP 

Hair & Photo: Bill Tsiknaris 

Colour: Chris Tsiknaris 

Make-up: Brooke Stanley 

Styling: Colab X

Hair: David Barron @ Barrons London Salon/Photo: John Rawson/Make-up: M. Austin/Styling: M. Jacobs 

Hair: Bernadette Beswick @ Bezaboo/Colour: Stevie English/Photo: Andrew O’Toole/M-up: Cheriene Waddell 

OPPORTUNITY 

& 

DESIRE

Left & right: Global Creative Director: Ezio Diaferia @ Cotril/Art Direction: Luca Grillo/Hair: Yuri Napolitano & Consuelo Prignano 

Hair: Jude McEwen @ Toni&Guy/Photo: Andrew O’Toole/Make-up: Kylie O’Toole 

Hair: Danny van Tuijl @ Ginger|Lemon Hair/Photo: G+K Photo/Make-up: Sophia Gunev

PUNK 

IT ALL UP 

Hair: F.A.M.E. Team 

Photo: Michael Young 

Make-up: Maddie Austin 

Styling: Bernard Connolly 

Products: Schwarzkopf Professional 

“It doesn’t matter how long 

my hair is, or what colour 

my skin is, or whether I’m 

a woman or a man.” John Lennon

PUNK 

IT ALL UP 

Hair: David Corbett 

@ David Corbett Hairdressing 

Photo: Michael Young 

Make-up: Maddie Austin Kelly 

Styling: Claire Frith 

AUTHENTICITY 

& BELIEF

Hair: Dee Parker Attwood 

@ Wieselmann Salon 

Colour: Rob Watson 


Make-up: Kylie O’Toole 

Body Tattooing: Liz Mason 

Styling: Elaine Marshall

PUNK 

IT ALL UP 

Hair & Colour: Ann Marie Young 

@ Jingles Hair Design 

Photo: Fiona Quinn 

Make-up: Chanelle Aldridge 

Styliing: Fiona Quinn

“Always be yourself, 

express yourself, have 

faith in yourself, do 

not go out and look for 

a successful personality 

and duplicate it.” 

Bruce Lee 

Hair: D. Carsidona & F. De Palma 

@ Klaus Peter Ochs 

Photo: Dan Candler 

Make-up: Alice Owens 

Styling: Mickael Komer

Hair: Mayte Garrote @ Different Estilistas/Photo: David Arnal/Make up: José Luis Blasco/Styling: Eunnis Mesa 

Hair: Attilio Artistic Team @ Lorenzo Marchelle/Photo: Lele Oldrini/Make-up: Rossella Pisani/Styling: Isabella Ingravallo

Art Direction & Hair: Eric Maurice 

Photo: Pascal Latil 

Make-up: Ambre Thomas 

Styling: Véronique Suchet 

PUNK 

IT ALL UP 

Hair: Cicciput Unse Tratem 

Photo: Lorem Ipsum Dolor 

Make-up: Adusmater Duretraio 

Styling: Bauhaus Riputer

PUNK 

IT ALL UP 

Hair: Giuseppe Stelitano, 

Creative Director @ trevorsorbie 


Styling: Gumidafe Gutiér 

Nails: Jimena Nails

Hair & Colour: Viktoriya Vradii 

Photo: Desmond Murray 

Make-up: Lauren Mathis 

Styling: Jamie Russell

Hair: B- Beswick @ Bezaboo/Colour: S. English/Photo: A. O’Toole 

Art Direction & Hair: Marco Iafrate @ Deco Beauty Salon 

Photo: Lorenzo Sampaolesi 

Art Direction & Hair: Valérie Guillaume/Photo: Elya Kéran 

Hair: F.A.M.E. Team/Photo: Michael Young Hair & Colour: Kristie Kesic @ Cobelle Creative/Photo: Georgia Wallace 

Art Direction & Hair: Eric Maurice/Photo: Pascal Latil 

Hair: Shy+Flo/Photo: John Rawson/Make-up: N. Fischer 

Hair: Allan Mckechnie @ Rutherfords Hair/Photo: Lee Howell

Hair: E. Broadhurst/Colour: K. Kesic @ Cobelle Creative/ 

Photo: G. Wallace 

Hair: Jose Urrutia/Photo: Esteban Roca 

Art Direction & Hair: Christine Alves/Photo: Maurizio Pighizzin 

Hair & Colour: Ann Marie Young @ Jingles Hair Design/Photo: Fiona Quinn 

Hair: Alazne Montero @ Punkrose Salon/Photo: Jorge Rastrojo 

Hair & Styling: Shae Tsiknaris/Photo: Bill Tsiknaris 

Art Direction & Hair: Marco Iafrate @ Deco Beauty Salon/Photo: Lorenzo Sampaolesi

PUNK 

IT ALL UP 

Hair: Alfredo Valero 

@ Blades Hair Studio 

Photo: David Arnal 

Make-up: Jose Luis Blasco 

Products: Goldwell

Art Direction & Hair: Marco Iafrate 

@ Deco Beauty Salon 

Colour: Mario Giorgetto 

Photo: Lorenzo Sampaolesi 

Make-up: Massimo Palasciano

PUNK 

IT ALL UP 

Hair: Darrel Starkey 

Photo: Anthony Sheridan 

Make-up: Abbie Beautement

CONFIDENCE 

Hair: Darrel Starkey 

Photo: Anthony Sheridan 

Make-up: Abbie Beautement 

& ARTISTRY

PUNK 

IT ALL UP 

Art Direction: David Katchadourian & Pascal Latil 

Hair: Team Alexandra Grey 


Make-up: Mariana Miteva 

Products: Schwarzkopf Professional 

“I enjoy looking good 

and love experimenting 

with my hair colour. 

I’ve just gone from 

blonde to brunette, 

and keep looking in 

the mirror and not 

recognising myself!” 

Katie Piper

Art Direction: Eric Maurice & 

Jacques Seban @mydentity 

Colour: A. Zachary, E. Belmonte, 

E. Maurice, L. Dupont 

Photo: Glenn Norwood 

Make-up: F. Díaz & F. Milanez

PUNK 

IT ALL UP 

Hair: Francine Ladrière 

Photo: Nicolas Huret 

Make-up: Cécile Prat 

Styling: Justine Wessels

Hair: Danny van Tuijl 

@ Ginger|Lemon Hair 

Photo: G+K Photo 

Make-up: Sophia Gunev 

Styling: Lizzy Lemon

Art Direction & Hair: Valérie Guillaume 

@ Salon Kinki Kappers 

Photo: Elya Kèran 

Make-up: Roberto Godales Del Valle 

Styling: Monique Désar 

EMPOWERMENT 

& SUCCESS

PUNK 

IT ALL UP 

Creative Direction: 

Mauro Galzignato for Kemon 

Hair: D. Carlucci, R. Rogari, A. Candido, 

P. Baltieri, D. Comandulli, F. Morelli 

Photo: Hair: Fernando Lucia McEvoy Gomez 

@ Tony @ Wood Aura Photo Hairdressing Agency

Hair: Roberto Dallo Lafuente/Photo: Jose Urrutia 

Hair: Shy+Flo/Photo: John Rawson/Make-up: N. Fischer 

Hair & Styling: Shae Tsiknaris/Photo: Bill Tsiknaris 

Art Direction: Suzie McGill @ Rainbow Room International/Photo: Chris Bulezuik 

Hair & Colour: Mark Eubanks @ Mark Christopher Salon/Photo: John Rawson

Hair: The Club 

Photo: Vincent Urbani 

Make-up: Valentina Achilli 

Products: Wella 

PUNK 

IT ALL UP

PUNK 

IT ALL UP 

Hair: Josh Woodman 

Photo: Desmond Murray 

Make-up: Fatin Hasdo 

Products: Denman 

Images: FPA

Hair: Marc Thibault 

Photo: Steeve Josch 

Make-up: Laurent Tonder 

“You are your greatest asset. Put your time, 

effort and money into training, grooming, 

and encouraging your greatest asset.” Tom Hopkins

POUR UN CHEVEU FORT, SAIN, BRILLANT 

ET UNE COULEUR INTENSE 

Heart est la coloration Vitality’s qui renforce les cheveux 

tout en les colorant, en améliorant la consistance du cheveu 

et en augmentant sa résistance de plus de 

+35% 

* 

*Essai ex vivo de résistance à la casse des cheveux après le soin colorant Heart (avec l’activateur Heart) réalisé 

par un laboratoire indépendant externe en comparant des cheveux colorés avec Heart à des cheveux non colorés. 

vitalitys.it

Today’s 

New Men 

What is dictating men’s fashion nowadays? Mostly the 

same influences found in women’s fashion. Retro and 

vintage vibes, ethnic and street style – there will always 

be classic cuts, but even these looks can work with suits! 

Hair: Becka Bradshaw, Sam Villa Ambassador - Creative Director: Teresa Romero - Photo: Nico Norsdström/Obsidian and 

Blush - Makeup Artist: Letica Tapia and Delia Deleon - Wardrobe: Michi Lafary/Obsidian and Blus 

Hair: Roger Molina, Sam Villa ArTeam - Creative Director: Teresa Romero - Photo: Nico Norsdström/Obsidian and 

Blush - Makeup: Delia DeLeon and Leticia Tapia - Wardrobe: Michi Lafary/Obsidian and Blush

Top and below: Denman Ambassador Mike Taylor@miketayloreducation 

Photo: Liam Oakes@liamoakesphoto - Tools: Denman 

Top right: The Denman Fade 

brush has extra-soft bristles 

that gently remove cut hair 

for a squeaky clean work area 

and the sharpest of fades. 

While there will always be classic men’s looks à la Cary Grant and other Hollywood hunks 

of yesteryear, today’s men are setting new limits and exploring and experimenting with 

bespoken looks that better suit their own features, hair type, and - why not? - lifestyle. 

What we can safely say is that men’s hair fashions, especially for everyday looks, are increasingly 

androgynous. Braids, shags, and mullets abound, with focus on the hair and less on whether a 

man is clean-shaven or bearded and the shape and volume of sideburns. Of course there is still 

an overall vision of what was once referred to as “manscaping”, but it’s more in terms of the 

individual’s personality. Denman Ambassador Alan Beak confirms this, observing, “Employers, 

professionals and people in general have become so much more open minded in the last few 

years and individualism is celebrated more than ever. This has led to our clients being able to 

express their personalities through how they have their haircut, which means we’ve seen a shift 

in more creative styles. The hair cut can now have a diverse way in which they style it.” 

MODERN CLASSICS EXPRESSION OF IDENTITY 

“With a strong sense of identity, and expression of personal fashion, men’s hair is 

becoming longer and more individualized based on natural texture. Creating imperfect 

perfection is now the focus from traditional male grooming to non-gendered hairstyles 

that break away from societal norms,” explains Teresa Romero, Creative Director for Sam 

Villa. To the left, modern classics like these are achieved by creating disconnected layers 

and graduation. Think square shape shags with a heavier perimeter. Inspiration for these 

looks comes from the polished organic texture and fashion of today’s contemporary 

“dandies”. Today’s men feel more comfortable and confident while being creative with 

styling. They are more than willing to seek products that enhance texture, hot tools to 

refine the style, and ask for advice on how to perfect DIY styling techniques. 

trends 

83

How can salon professionals meet the growing needs of a relatively new yet super- savvy 

clientele? Knowing how to communicate and using the latest lingo with one of the fastest 

growing sectors in recent years means laying a foundation for consolidated success in 

terms of dedicated products, services, and trends. Denman’s Alan Beak shares, “I’m always 

advising my clients on ways in which they can potentially wear their hair: more creative, 

textured and even wilder. But then I also show them the more conservative way it can be 

styled. Even a messy cropped mullet has become socially accepted not just in society as a 

cool and current look, but also the workplace.” It’s also important to cater to the special 

needs that men bring to the salon. After all, men can be sensitive, too! For example, Wahl’s 

Nieves Almaraz (@howtofadehair) advises, “With winter comes dry skin that is easily 

irritated, and clients deserve a barber that understands how to pamper dry skin and put 

client comfort first when using clippers and shavers. Prioritizing client comfort also means 

using the best tools that won’t cause irritation or redness when they are getting that close 

cut. The Wahl Professional 5 Star Vanish® Shaver provides an ultra-close finish without 

irritation thanks to a revolutionary new independent suspension cutting system and 

micro-thin gold foils that hug the face, head, and neck for the smoothest shave.” 

EUFORA MEN’S TEAM TREND VISONS: RETRO & REBELLION 

When collaborating on a HERO runway show, the goal for the Eufora’s Men’s Team was 

to sort out the influences currently impacting men’s styling trends. Indeed, many of these 

factors are driving the resurgence of looks reminiscent of the late 1960’s and early 70’s. 

Team lead, Julie Cross was determined “to instill a feeling of hope and change; sharing the 

Wahl 

Wahl Professional Educator, 

Nieves Almaraz on fading 

and ultra-close finishes 

Disconnected cuts, regulation cuts, and other popular haircuts 

require skill and technique along with the proper tools. The 

trend for 2022 and beyond is a clean cut with sharp finishing, 

and Wahl Professional Educator, Nieves Almaraz, has tips to 

make your fading and finishing look as cool and crisp as the 

air outside. The NEW Wahl Professional 5 Star Vanish® Shaver 

provides an ultra-close finish thanks to a revolutionary new 

independent suspension cutting system and micro-thin gold 

foils that hug the face, head, and neck for the smoothest shave. 

84 trends PROFESSIONAL EXPERTISE: COMMUNICATION & SKILLS

Cut/Color/Style - Julie Cross, Dana Cash , and Lisa Warren for Eufora 

Eufora 

realization that great things are possible even in the craziest and most chaotic of times.” 

As a result, the looks designed for this show brought to life a rebellious vibe, 

personalities ready to push boundaries and embrace change. “Forms were softer and 

more rounded, using length and texture to bend traditional expectations. Softened 

silhouettes with added volume balanced out hard lines and strong shapes. Clean 

barbered details were combined with longer, looser styles so that no one single look 

could be stereotyped or considered a flat personality,” says Cross. “Longer hair and 

natural texture are still in style; the combination of relaxed yet meticulously styled 

looks are on trend; clean sharp “barber” details will never be out of vogue when used 

to bring personality to life.” The Eufora Men’s Team had to meet the personalities of 

the models to develop a unique vibe and distinct style for each. All models from the 

show were cut, colored, and styled to remind us that no one should feel restrained by 

what may appear to be the rules or limitations of the times. The message to takeaway 

was this. “Longer hair and natural texture are still in style; the combination of relaxed 

yet meticulously styled looks are on trend; clean sharp “barber” details will never be 

out of vogue when used to bring personality to life.” 

“A haircut is about free will and 

allowing people to express who 

they are. This is exactly where 

the world should be right now” 

Denman Ambassador Alan Beak 

Samson’s Haircare, an artisanal men’s 

hair and beard care range, founded 

in 2019 by barber Jake Hamlet and 

relationship manager, Adam Muncy. 

Foster the Curl is a light hold crème that 

delivers low shine and holds curls all day 

while nourishing hair. Samson’s Beard 

Oil is formulated with sweet almond 

oil, avocado and jojoba oils, and other 

natural ingredients that moisturize 

and soften your beard and skin. 

Sunup to sundown, Samson’s Hair 

Pomade will hold your hair in place.

Curly Cut: Liza Espinoza Achurra @modaliza2/Hair Color: Cherry Petenbrink @hairbycherryp/Hair Assists: Bryce Van Dyke, Reynaldo Achurra, Anavel Barajas 

Photo: Nohemi Capetillo @noamyphotographerpro/Makeup: Melissa Musseau @mmusse/Products: Moroccanoil 

Hair with 

attitude 

In today’s world of individualism, curls are meant to be 

124 

celebrated, trends 

not straightened. And if your hair is straight, 

there are ways of adding curls, texture, and volume. 

86 trends

More and more people, men and women alike, are embracing the natural texture of their hair, whether it be 

slightly wavy, curly or the tightest of coils. What is always important, as always, is to keep hair healthy and use 

specific products to define curls and add shine. And of course, it helps to use the right tools so that hair is never 

stressed by pulling while detangling or heat. 

For example, Adrienne Velazquez, Keratin Complex Brand Ambassador shares, “I am blown away by the results of 

KCTexture. My curly clients have often shied away from treatments due to the heat involved. KCTexture allows me 

to deliver stronger, healthier hair results to all of my curly clients and enhance their natural curls without any heat. 

It’s a quick, easy service that is giving the client what they need.” 

mop® is another brand that embraces individuality and has created products designed to support diversity. So, no 

matter what the color, cut, or style of hair, mop® has got it covered. For example, we're seeing male stars like 

Bradley Cooper and Tom Holland with longer, wavy locks. mop® volume whip can help get these looks by creating 

moveable volume with a medium hold while adding a touch of moisture and shine resulting in gorgeous hair. 

Bellissima 

Cali Curl 

Calicurl Beach Wave Service is a 45-65 minute professional salon texture service built and developed with innovative and patented waving 

tools and liquid technology that achieves beautiful beach waves, volume and results that last 3-6 months. This innovative combination of liquids 

can be used on most hair types from color processed to highly resistant to achieve healthy, long-lasting waves with one single formula. 

Bellissima’s new Diffon Supreme Curly Dryer with Ceramic Argan Oil technology. This two-in-one hair dryer and diffuser reduces frizz 

with heat and airflow options specific to curly hair needs. 

Keratin Complex launched their KCTexture Curl Enhancing Keratin System as the ultimate curly keratin treatment that requires NO 

HEAT! KCTexture is designed to enhance and define curly, kinky, and coily hair types, while restoring essential moisture to hair. You see, 

smoothing doesn’t mean straight hair. It means healthy, strong, controlled, shiny, beautiful, frizz-free hair for every hair type and texture! 

Keratin Complex

To complete any textured look, color also plays an important role. In the case of the photo on the first page, Liza 

Espinoza and Cherry Petenbrink made up the cut&color dream team. “Our model Bri came in with overgrown cut 

and color. It was super dry and frizzy. I executed a freehand dry curly haircut to give her shape and lift, taking off all 

those dry ends and enhancing her amazing bone structure! Then Cherry did an accent highlight, root blend and ends 

refresh on Bri, toning in shades of silver and gold for a metallic dimensional movement. We then applied products 

and diffused to encourage her natural curl formation, finishing with some curling iron on curl to even out and polish 

spirals around her face.” To the right, Allen Furlan opted for a statement hue of bright blueberry. Instead, Lisa Vann’s 

Disruption collection is a radical change in defining curls. She explains, “With our latest collection I wanted to 

change shapes, texture and color to give a different feel on curls, coils and crimps. By simply brushing out highly 

texture hair to frizzing out wavy hair also leaving tight curl set hair in the set and only brushing out a section.” 

th 

Hair: Anna Peters, Sam Villa ArTeam Member and 

owner of re:TREAT Color + Hair Design Studio @annas_hair_retreat 

Getting a Faux Shag 

This texture-forward sculpted style can 

work for a variety of occasions. Anna 

Peters says, “This is a fun look because 

you can create it on almost any hair 

length. It’s really all about the pinning of 

the texture to create a cool shape,” says 

Peters. “If your guest’s hair doesn’t hold 

curl well, use a smaller iron for a tighter 

curl pattern, it will hold better.” 

• Prep the root and mid shaft with a Sam 

Villa Signature Series Textur Professional 

Texturizing Iron to add volume and 

expand hair. 

• Curl the prep section by wrapping hair 

around a Sam Villa Artist Series 2-in- 

1Marcel Iron and Wand 1” in a spiral 

fashion. Secure with a clip to cool and set. 

• Remove clips and allow curls to fall 

freely. Using a Sam Villa Artist Series 

Polishing Paddle Brush, brush hair up 

and twist on top of head. 

• Repeat on opposite side and secure with 

bobby pins. 

• Once secured, gently separate curls 

with fingers.

Hair: Allen Furlan/Photo: @jngphoto (John Ng) 

MUA: @Silenceoftheglam (Ashley Zimmel) 

Hair: Lisa Vann @Vann Studio Seattle WA; Jill Lietz Boulder CO.; Aspen Day-Flynn Vann Studio Seattle WA 

Photo: David Rossa, Denver CO/Styling: Lisa Vann/Make-up Rose Graham & Hannah Vann @Vann Studio Seattle WA 

Denman Ambassador Amanda Killen @stylistamandaelaine shares some technical advice when deciding on the 

right product for the hair in your chair. “Curly haired clients each have a unique set of haircare and styling needs. 

Those needs are dependent on a variety of factors including hair density, curl pattern/overall texture , general 

porosity of the hair and lifestyle. Many different types of leave-in conditioners/ primers can be used, but for 

maximum absorption and effectiveness, should be applied to squeeze dried but not towel dried hair and then 

distributed using a detangling brush like Denman’s Tangle Tamer Ultra. Aside from prepping curls with moisture 

on wet hair, add a curl definition enhancing gel on wet hair and sculpt curls with a defining brush like Denman’s 

iconic Original 9 Row Styler - is a major game changer.” 

MOP also offers a variety of products style all kinds of textures and keep hair healthy. MOP Firm Hold Clay separates, defines and creates 

texture while delivering a strong hold with a matte finish that lasts and lasts. MOP Basil Mint Firm Hold Gel tames flyaways or sets the 

perfect style with confidence. Any look will be protected from humidity and remain flake-free thanks to this amazing gel. MOP Lemongrass 

Volume Whip creates moveable volume with a medium hold. Lemongrass adds volume while grape seed oil adds strength, conditioning and 

shine. Natural thermal and UV protectors fight damage from heat styling and help to preserve colour. 

L’Oréal Professionnel recommends their Curl Expression line, infused with glycerin for extended hydration, Urea H to protect curls, and 

Hibiscus Seed to provide moisture, strength and softness. Routines can be personalized for any type of curl or coil. 

L'Oréal Professionnel 

trends 

89

Vivid Vibes & 

Atmosphere 

Say good-bye to boring cookie-cutter salons! Today salons 

- whether big & small, modest or upscale - are designed 

to reflect lifestyles, personalities, & client demographics. 

90 design

Lambs & Wolves is a full service hair salon and beauty boutique in Red Bank, NJ, founded by Glen 

Goldbaum, a hairstylist and visionary. Indeed, given its eclectic and “in-your-face” contemporary vibe, it 

was no surprise that the salon was a finalist in the 2019 NAHA for best salon design and the Best Salon 

Award Best Salon Award – What’s Up In Paris held in Paris as part of MCB by Beauté Sélection 2022. 

In October 2020 the salon was moved and renovated entirely. Belvedere Maletti outfitted the salon with 

technical pieces, but the rest is a riotous celebration of beauty and art. 

Says Goldbaum, “My belief is that my space should always be more than a hair salon. It should function 

as an art gallery. We focus on the art & energy of the space. The design should excite clients and, even 

more so, my stylists. If they’re inspired by their surroundings, their art becomes more inspired. We use 

our own photography throughout the salon, whiles street artists from around the world have contributed 

to our wall space. We always say: “Don’t be boring” – and we don’t think we are.” During these times 

when individuality and non-conformists are touted, what better setting to find a bespoken look to match 

your personality and lifestyle. 

Lambs 

and Wolves 

Red Bank, 

New Jersey 

Classic Belvedere Maletti stations and 

lemon yellow chairs are understated 

complements to the outstanding 

photographs and wall art. 

design 

125

Zephyr 

Barber 

Birmingham, 

Alabama 

When barber Kellen Mataafa felt ready to set out on his own, he reached out to Austin Shirey, the owner 

of Greasy Hands Barbershop, to partner with in his new venture. To help bring their vision to life, Kellen 

and Austin entrusted Studio Carnley to help develop their brand. Their color palette of dark greens, off 

whites and darker tans is somewhere between eco and minimalist. “We wanted to create an aesthetically 

neutral barbershop. Something that bridges the gap between women’s salons and traditional men’s 

barbershops. Simple yet elegant. We knew the space needed to be calm, gentle and flooded with natural 

light. The mirrors, natural wood accents and the skylight really helped add to that aspect,” explains 

Kellen. Four classic Takara 225 barber chairs in Oatmeal welcome clients, adding a traditional yet timeless 

touch. “Birmingham is an up and coming place,” observes Kellen, “filled with amazing restaurants and 

beautiful bars and coffee shops. I’d say we fit right in with what’s happening downtown; taking old 

historic buildings/spaces and making them into something new and modern.” 

92 design

The overall space was 

influenced by different fashion 

houses like Saint Laurent, 

Givenchy and Tom Ford. 

House of 

J Henry 

Portland, 

Maine 

Jaison Henry, CEO and co-founder of House of J Henry, decided to undertake the remodelling of 

his salon during the pandemic, which complicated everything from finding a contractor to delays in 

deliveries and costs doubling. The construction schedule triplicated from six to 18 weeks. Thanks to 

expert organization, the salon closed for just one week during the renovation, the rest of the time they 

alternated spaces with contractors working on one section of the space at a time. Luckily they were 

working with Millard-Kwon. “We decided to work with Millard-Kwon to design our space because 

we wanted a space that felt luxurious and elevated while remaining welcoming and highly functional. 

The goal was for our guests to enter the front door and immediately feel they were someplace special,” 

explains Jaison. “We created a space that we love, clients enjoy, and team members are proud of. Despite 

of all the challenges, we wouldn’t change anything if we had do it all over again. It was worth it.” 

design 

125

Angelo 

Seminara 

“ 

THERE ARE NOW SO MANY MORE 

OPPORTUNITIES FOR PEOPLE TO GROW 

THAN THERE USED TO BE. HOWEVER, THAT 

DOESN’T MEAN SUCCESS IS GUARANTEED 

- YOU STILL HAVE TO TRY. by Sergi Bancells & Gary Kelly 

” 

Estetica had the opportunity to meet with the one and only Angelo Seminara in 

Amsterdam. There, the Goldwell Global Ambassador presented his latest hair collection 

during the Kao Salon Global Experience 2022. He combined an inspirational film 

presentation with live models on stage to create an exciting, disruptive hairshow. 

How did you come up with the idea of reinventing the concept of a hair show? 

It’s something I started doing a while ago. I wanted to make shows more sustainable 

and at the same time use the content we create in a different way, such as on social 

media. The essence of a show is to get together, to have fun and to enjoy the spectacle. 

With ‘Hair Every Wear 2.0’ I wanted to create a dialogue as a means to share and 

communicate with my colleagues, especially after three years without seeing each other. 

I therefore thought we needed to create something special and entertaining, while 

keeping it simple at the same time. 

You commented that you don’t see yourself as a master, but as an eternal student. 

Yes. I always feel like I’m chasing after something. I need to feel I always have new 

goals and challenges to achieve, ones which can also enhance and grow my role as 

a hairdresser. I therefore feel it’s better to stay always humble and to accept that 

sometimes you need to go into a room, lock yourself in and just practice. While I was 

Known for his avant-garde, awardwinning 

style, Angelo Seminara is one of 

the most globally celebrated hairdressers. 

Seminara was named Goldwell Global 

Ambassador in the Summer of 2020.

working in the salon with Trevor Sorbie, one day he pulled me to one side. 

He told me that I needed to understand that in this industry it’s 50/50: you 

can’t just be artistic; if you don’t understand business as well, you can’t survive. 

It’s important for young hairdressers to think like that, because nowadays 

there are so many more opportunities for people to grow than there were in 

the past. This doesn’t mean success is guaranteed – you still have to try. 

Sometimes it’s good to fail - it pushes you to learn and grow. 

I definitely agree. Strangely, I sometimes think it’s better to lose in a hair 

competition. I know people who’ve been nominated for years and they never 

win. However, if you look at their career, it would probably have stalled if it 

wasn’t for their desire to keep competing So it’s not about the destination, for 

me it’s the journey that really matters -that is what’s really important in life. 

These days you are presenting your new tool, Solage. What is it all about? 

I like what this tool Solage can do. It’s able to achieve the most beautiful 

results in a really natural way. This is because, as its name suggests, it gives 

a really sun-kissed effect. We’re talking about the effects of light and creating 

something that looks really natural. If you learn how to use Solage confidently, 

you can have great fun creating one color, two colors, three colors, subtle 

effects, babylights... whatever you desire. We have created four new 

techniques, all based in different lights. 

How would you describe it to your colleagues around the world? 

Imagine we have two Picasso paintings: I’m going to put one in the dark for 

5 years and I’m putting the other one outside for the same time. What do you 

think is going to happen? One of the paintings is going to discolor naturally 

and that is precisely the beautiful light effect that I wanted to create with hair. 

What excites you the most about our industry? 

For me, the way we do color and everything about the world of color - it’s 

what really interests me. I love working with Goldwell and I am really inspired 

by the amazing creative opportunities that Elumen and Elumen Play open 

up for me. Color for me is the key - it’s also our main business in the salon. 

I remember never, never, never leaving a client without color in their chair. 

You do a great haircut but how can you take it to another level? It’s like 

turning a light on and you create tridimensionality, texture and volume - 

all with color. A beautiful color also makes the hair look healthier. 

What is your relationship with fashion and art? 

I like to work with installations and fashion curators around the world, 

because it really isolates me from what I normally do. It takes me into a world 

that I don’t know as well as I might. I’ve been so lucky working in places like 

China, Korea, USA, Mexico, France, Italy and Austria. I was recently at the 

Venice biennale, with the amazing fashion and art curator, Judith Clark. 

Wella Professionals 

Scan the QR code to watch 

the ‘Hair Every Wear 2.0’ 

film by Angelo Seminara, 

launched at KSGE 2022. 

interview 

95

Global Creative 

Awards 2022 

Winners 

The Global Creative Awards evening with the announcement of the new Gold, Silver 

and Bronze Winners was one of the numerous highlights of the Kao Salon Global 

Experience 2022. For stylists from all over the world, the Awards offer the chance to 

show off their full creativity - without limits. They are an opportunity for stylists to 

create their own, unique hair look, showcasing their innovative skills and full creative vision. 

Stylists can compete in two different ways - the Technical Awards with three different 

categories and the Editorial Awards with four categories. 

This year nearly 70 Stylists from 37 countries joined the live competition in Amsterdam 

to showcase their creativity in front of an international Jury. Let us introduce you to the 

winners of this year‘s Global Creative Awards. 

www.globalcreativeawards.com

GOLD 

WINNERS 

Technical 

Awards 

New Talent 

Colorist 

of the year 

Creative 

Colorist 

of the year 

Creative 

Haircutter 

of the year 

MALAYSIA 

Tiew Pei Yu 

The Editor Salon 

SINGAPORE 

Junz Loke 

Evolve 

ITALY 

Daniela Farzetti 

Daniela Hair Group

Technical 

Awards 

New Talent 

Colorist 

of the year 

Creative 

Colorist 

of the year 

Creative 

Haircutter 

of the year 

BRONZE 

SILVER 

CANADA 

Emily KooistraThe Salon 

Cyan 

MALAYSIA 

Ian Lee Jia Pei 

The Editor Salon 


Rafael Monzó López 

D'Autor by Rafa Monzó 

UNITED KINGOM 

Lucia McEvoy 

Tony Wood Hairdressing 

HONG KONG 

Tasha Yip 

Red Hill Hair Salon 


Alex Tant 

The Upper Hand - River Oaks 

www.globalcreativeawards.com

Kao Salon 

Global Experience 

in Chicago! 

Be part of the live global creative awards at 

the Kao Salon Global Experience in Chicago. 

Stylists can compete in two different ways - 

the Technical Awards with three different 

categories and the Editorial Awards with four 

categories: 

TECHNICAL AWARDS 

Creativity that starts with a photoshoot and 

ends with a live technical competition. 

The participants of the technical categories 

have to compete first at the national level in 

their country. Afterwards the Gold winners 

move on to the international live competition. 

EDITORIAL AWARDS 

Four exciting categories of photo-only global 

competition that celebrate the ultimate in 

editorial creativity. 

The participants of the editorial categories 

have to compete globally in this Photo-Only 

International Competition. 

The Gold Winners of each of the technical 

categories deserve the recognition and 

reward for all of their creative efforts. In 

addition to their trophy, they will receive global 

editorial coverage with ESTETICA Magazines. 

Take the chance to show the world what a true 

creative does: Imagine, Create and Inspire. 

For more information and all of the 

requirements, rules and regulations of the 

Global Creative Awards, please go to 

www.globalcreativeawards.com 

The Kao Salon Family is looking forward to seeing 

you LIVE again at the Kao Salon Experience 2023 

in Chicago on September 24th-25th!

Editorial Colorist of the year 

BRONZE SILVER 

GOLD 

UNITED KINGDOM 


Ben Driscoll-Price 

Price & Driscoll 

Amy Wardley 

John Oliver's 



Jack Mead & Lydia Wolfe 

Jack & the Wolfe

Avant Garde Stylist of the year 

Editorial 

Awards 

MALAYSIA 

NETHERLANDS 

Tom Yek Teng Siong 

Decrypt Hairdressing 

Manou Grijsen 

Twins Hair & Beauty Dalen 

BRONZE SILVER 

GOLD 

AUSTRALIA 

Abbie Jackson 

Temple

Salon Team of the year 

BRONZE SILVER 

GOLD 

MALAYSIA 

SPAIN 

Siew Thiam Kui 

Artist Hairdressing 

Rafa Monzó López 

D'Autor by Rafa Monzó 



Donna Page 

Salon Prisma

Men’s Hairstylist of the year 

Editorial 

Awards 


NETHERLANDS 

Andrew Plester 

Hare & Bone 

Jeffrey Den Dikkenboer 

Jeffrey Den Dikkenboer 

BRONZE SILVER 

GOLD 

NETHERLANDS 

Jos Verzijlberg 

Kapsalon Jos Verzijlberg

Kao Salon Global 

Experience 2022 

Amsterdam was the destination for over 2,300 global 

hairdressers and industry guests, who united at the Kao Salon 

Global Experience 2022 to hear the announcements of this 

year’s Global Creative Awards winners. Gary Kelly 

GLOBAL CREATIVE AWARDS EVENING 

For those participating in the competition, 

the most highly-anticipated part of the Kao 

Salon Global Experience was without doubt 

the gala evening held at the Amsterdam 

RAI Convention Centre, where the names 

of the Gold, Silver and Bronze Awards 

winners in each of the categories were 

announced. The evening also included two 

outstanding stage shows by Angelo 

Seminara and Mario Krankl, as well as the 

presentation of a truly beautiful collection 

to herald the exciting relaunch of Kerasilk 

in early 2023. “It was a huge pleasure to be 

able to do host the event live again this 

year,” said John Moroney, VP Creative & 

Communication. “Our salon owners and 

stylists were thrilled. It’s a place to meet 

up with like-minded artists and create 

friendships for life. Every type of creativity 

was waiting for the guests – from the 

contemporary colour and style of Goldwell 

to the street style craftsmanship of KMS 

and the chic, editorial styling of Oribe.”

ARTIST AND ACADEMY SESSIONS 

Five inspiring Artist Sessions gave guests from 

all over the world the opportunity to experience 

excellent mastery of their craftmanship. These 

were: internationally renowned J.7 Creative 

Team from Stuttgart, Germany; EVOLVE, an 

award-winning salon based in Singapore; 

Oribe Hair Care ambassador, STACEY 

CICERON; top international hairstylist HUUB 

EYSINK and multi-award winners, TAZ HAIR 

CO. The Academy stage in 2022 showcased 

five Academy Teams from around the world 

sharing the newest trends from their cities. 

The best educators & artists joined them live 

on stage: Sona Brado & Daniel Bruns, 

Agnes Westerman & Sascha Haseloff, 

Salome de Wet & Neil Barton, Kylie Bussing 

& Jacob Khan and Nicci Welsh. The event 

ended with an announcement that the Kao 

Salon Global Experience 2023 will be held in 

Chicago, USA! 

GOLD 

WINNERS 

SILVER 

WINNERS 

BRONZE 

WINNERS 

MARIO KRANKL 

ANGELO SEMINARA 

>>> For a full list of all 

Gold, Silver and Bronze 

winners, please visit 

www.esteticamagazine.com

Speed 

and color 

Johnny Almagno, 

a highly experienced 

hairdresser, has 

created the 4Dcolor 

method, that will now 

be available in America. 

Johnny Almagno, 

hairstylist of 

international renown, 

at work explaining his 

exclusive method. 

J 

ohnny Almagno, a hairdresser 

with extensive 

experience, talks about 

what inspired the idea of 

training using the 4Dcolor 

method, which will soon 

make its debut in the United States. 

How did your business start? 

I’ve been a hairdresser since I was 

15 years old. I attended a professional 

school and several courses before 

I started working in a salon. When 

I was simply working behind the 

chair I dedicated all my attention 

to the client. I loved the world of 

color and all the technical aspects. 

So I focused on how to obtain the 

best nuances. However, I noticed 

that it took too long to achieve 

perfection, so I tried to find a 

system that would optimise both 

my time and the final results. 

The 4Dcolor method. What 

exactly is it? 

4Dcolor is a method for applying 

multiple colors and decolorants. 

It essentially optimizes on time. 

For example, balayage often takes 

more than three hours (depending 

on the length of the hair) with 

multiple steps. Instead, with my 

method it is possible to carry out 

six color services in just one step 

and in only 30 minutes. The client 

is rinsed just once. And there is no 

need to tone. The advantage of the 

4Dcolor method was noticed 

outside of our salon as well. When 

we began showing it to colleagues, 

many companies were impressed 

and recognized the validity of the 

methods. So they sponsored 

4Dcolor training in Europe. 

You also studied a method 

for applying Hair Extensions. 

Tell us more about it. 

The second step of our training, 

born in 2017, is the application 

of extensions. In addition to 

guaranteeing length and duration, 

we can also intervene to create color 

effects that would otherwise be 

impossible due to poor hair health. 

How can one find out more 

about your method? 

The 4Dcolor method is a brand 

that can be acquired exclusively 

during a live course. It is a 

registered trademark in Europe 

and the United States and is not 

available through other channels. 

Our method has been selected 

by more than 3600 professionals 

and 1600 salons in Europe. 

To practice this craft, must you 

always find new challenges? 

Hairdressing is one of those 

categories that has problems in 

revising their price list. Our 

advice, in order to maintain client 

loyalty, is to offer new services. 

Expand your offer to give them 

more choices. Only in this way 

can you seek to create balance and 

communicate more professionally 

and transparently. Our courses 

also teach the best method for the 

client consultation. The most 

common mistake a hairdresser 

can make is to increase prices to 

lower overhead costs. 

Our biggest news is the founding 

of 4Dcolor USA, with head offices 

in Miami, Florida. The Italy 

training project is the same one 

that we will use in America. Both 

projects will go hand and hand, 

and we are very proud of them. 

For info: 4Dcolor.com 

4Dcolorusa.com

ABS announces the 

2023 ABS Global 

Image Awards! 

The internationally 

acclaimed industry 

competition 

is back! 

America’s Beauty Show (ABS) 

by Cosmetologists Chicago 

proudly announces that the 

2023 ABS Global Image 

Awards are back. The ABS 

Global Image Awards 

celebrate the passion 

and artistry of professional and 

emerging stylists in an image and 

video competition featuring 

professional and student categories 

ABS 

from across the globe. This 

incredible competition fuels 

intense creativity and passion for 

hairdressers, colorists, salon teams, 

nail technicians, makeup artists, 

super stars! 

students and more. It culminates in 

a dynamic presentation during 

America’s Beauty Show on Saturday 

evening, April 15th, during which 

the winners will be recognized in a 

way that’s never been celebrated 

before. 

The 9 professional categories and 2 

student categories are all gender 

neutral: Total Transformation; 

Collaboration (Professional and 

Student); Full Concept; Haircutting; 

Texture; Barbering; Creative Color; 

Makeup Artistry; and Nail Design. 

One submission will be awarded 

the prestigious Leo Passage Gold 

Trophy Award. 

The 100th America’s Beauty Show 

(ABS) brings salon professionals the 

latest in education, the hottest 

trends, and the opportunity to see 

and try what’s new in the beauty 

industry, April 15 – 17, 2022 at the 

Donald E. Stephens Convention 

Center, Rosemont, IL. 

You’ll get CEU education, access to 

top educators and artists, worldclass 

runway stages, competitions, 

shopping and so much more. 

ABS offers an extraordinary lineup 

of education for cosmetologists, 

colorists, nail pros and estheticians 

who are focused on improving their 

craft and propelling their careers. 

Top industry beauty brands offer 

their best and brightest in haircare, 

makeup, skincare and nailcare. 

For ABS Global Image Awards rules 

and regulations or registration for ABS 

visit AmericasBeautyShow.com. 

The Ulta Beauty Pro Team created the looks 

behind the America’s Beauty Show 2023 photo 

collection, entitled “The Next 100.”Courtesy of 

America's Beauty Show and the Ulta Beauty Pro 

Team, including Nick Stenson, Anna Manukyan, 

Sonya Dove, Sean Godard, Danielle Keasling, 

David Lopez, and Michelle O’Connor. 

events 

107

Join the world’s #1 booking 

software for salons. 

Zero subscriptions. 

Unlimited possibilities. 

Scheduling. Payments. Marketing. 

All within one platform. 

Subscription-free. 

Join Fresha today 

fresha.com/business

Key Ingredients of 

the Scalp Relief Kit 

include Aloe Vera for 

its anti-inflammatory 

properties, to relieve 

an itchy scalp, and 

Soothex, a unique 

formulation that 

relieves redness, 

itching, and 

inflammation. 

Fuller hair, 

fuller life 

Nioxin’s advanced 

skin care approach for 

better scalp and hair 

treatment. 

All hairdressers are aware 

that thinning hair is a 

common issue, affecting 

approximately 50% of 

both men and women. 

While many available 

solutions serve to simply 

camouflage thinning, the innovative 

Nioxin approach inspired by 

skincare is different. Nioxin has 

found inspiration in premium 

skincare to supply advanced care for 

thinning hair. As an extension of 

facial skin, the scalp requires the 

same attention and treatment. 

The Nioxin range of products are 

designed to strengthen, nourish and 

repair thinning hair from its 

foundation. Because scalp health 

creates hair health, this provides the 

perfect foundation for thicker, 

fuller-looking hair. 

KITS AND 

COMPLEMENTS 

One of the many kits made 

available by Nioxin is the brand’s 

Scalp Relief System Kit, which 

includes Scalp Relief Cleanser to 

cleanse gently and effectively while 

soothing the scalp immediately. 

which includes scalp relief 

cleanser; Nioxin Scalp Relief 

Conditioner to soothe the scalp 

and leave the hair feeling 

nourished; Nioxin Scalp Relief 

Soothing Serum, a leave-on 

treatment that soothes sensitive, 

dry and itchy scalp immediately, 

while helping to increase the 

thickness of each hair strand. All 

three are formulated without 

parabens and colorants. 

In addition to targeted kits for 

different types of hair, there are 

also complementary products. Like 

Nioxin Diamax, Hair Thickening 

Treatment, on the far left, which 

increases the thickness of each 

strand of hair, leaving it fullerlooking. 

Using HTX technology, 

containing ingredients like 

caffeine, niacinamide and 

panthenol, Diamax thickens the 

hair at the roots, while also 

protecting against breakage. 

Then Nioxin Night Density 

Rescue, a hair density serum 

formulated with a powerful blend 

of antioxidants known to 

neutralize free radicals on the scalp 

surface. This antioxidant hair 

serum leaves the scalp feeling 

refreshed and is suitable for all 

hair types. 

For more info, visit 

www.nioxin.com/en-US 

products 

109

Estetica n. 4/2022 

ad index 

ESTETICA ITALIA 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

www.estetica.it 

WEST COAST SALES REP. 

Marlena DuRon - 

1564 Seabridge Lane, 

Oxnard 93035 (USA) 

Tel. + 1 3104153360 

mduron@att.net 

4DCOLOR 106 

www.4DColor.com 

ALTEREGO ITALY 4 

www.alteregoitaly.com 

AMERICA’S BEAUTY SHOW 20-21-107 

www.americasbeautyshow.com 

ANDIS 

www.andis.com 

110-111-OBC 

COSMOPROF 2023 14-15 

www.cosmoprof.com 

ECHOSLINE 2 

www.echosline.it 

FRESHA 108 

www.fresha.com 

GLOBAL CREATIVE 96/105 

AWARDS 2022 

www.kaosalondivision.com/globalexperience 

GOLDWELL 

www.goldwell.com 

FC-IFC-1 

INTERNATIONAL 81 

HAIRDRESSING AWARDS 

www.ihawards.com 

NIOXIN 109 

www.nioxin.com/en-US 

OMC 28-29 

www.omchairworld.com 

VITALITY’S 80 

www.vitalitys.it 

PRINTED IN ITALY BY Tipo Stampa srl 

Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino. 

Distributed in the USA by Tri State Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER: Send address changes to Estetica USA c/o Tri State 

Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 

Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in whole or in part of texts or photography is prohibited. 

Manuscripts, photographs and art are selected at the discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no 

material will be returned and remains the property of the publishing house, which may make use of it as seen fit. This may include the withdrawal of 

publication rights to other publishing houses. Estetica requires exclusive publication rights in the hairdressing sector for all photography submitted 

which must not therefore be offered for publication to other magazines in the hairdressing trade or industry. 

Notice to subscribers (Art. 13 of EU Regulation 679/2016) 

Pursuant to Art.13 of EU Regulation 679/2016, our company will proceed with the processing of the personal data you provide in compliance with 

current laws in force concerning the protection of the processing of personal data and in keeping with the obligations and guarantees of the legal, 

contractual, and regulatory standards. Subscription information may be known only bny subjects specifically authorised and instructed by our 

Company and by third parties subjects authorised to carry out the orginasational and economic activities connected with the subscription 

(ex. Shipping management, enveloping, sending correspondence) and will not be communicated to third parties for purposes not allowed by law or 

without explicit consent; they will be stored for teh purpose of sending our publications and for the time nece ssary to complete the purposes of 

professional updating for which the same information was collected. 

Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50, 10123 Turin. 

The person whose information was processed may, at any time, exercise the rights established by the EU Regulation (Art. 15 Right to access; 

Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav - edizioniesav@pec.it. 

TO SUBSCRIBE 

e-mail: customercare@estetica.it 

online: www.esteticamagazine.com

DISCOVER 

ESTETICAEXPORT.COM 

A new digital way to enhance 

international business is 

now available! 

An editorial and digital 

service supporting hair & beauty 

product manufacturers entering 

new international markets. 

JOIN US TODAY! 

www.esteticaexport.com

ESTETICA Magazine USA (4/2022)

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?