Retailers Forum Magazine January 2023
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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etailers
VOL. 42 NO. 9
JANUARY 2023
Connecting Wholesalers and Retailers Since 1981
Connecting Wholesalers and Retailers Since 1981
ADVERTISING AND PROMOTION
TRAVEL AND ENTERTAINMENT
REAL ESTATE
PROPERTY MAINTENANCE
BUSINESS SERVICES
Want More Info? Circle #09 on page 11 • www.Vendor411.com
Page 2 JANUARY 2023 | RETAILERS FORUM MAGAZINE
SEE US NEXT AT: GRAND STRAND GIFT SHOW | BOOTH # 200
HEADWEAR DISTRIBUTION
PLUSH STUFFED
THEMED HATS
HEADWEAR DISTRIBUTION
Want More Info? Circle #28 on page 11 • www.Vendor411.com
DOUBLE
CAPSMITH CASH
WHEN YOU MENTION THIS AD!
$
20 OFF
$
250+ ORDER
$
100 OFF
$
1,000+ ORDER
$
40 OFF
$
500+ ORDER
DISCOUNT APPLICABLE TO ITEMS SHOWN ON THIS AD. NO BACKORDERS.
RESTRICTIONS APPLY. ASK FOR DETAILS.
N
SALES@CAPSMITH.COM (800)228-3889
2240 OLD LAKE MARY RD, SANFORD, FL 32771
All original artwork is the copyrighted work of Capsmith, INC. and is protected under the Copyright Act of 1976, 17 U.S.C. 101 et. seq., All RETAILERS Rights Reserved. Any unauthorized FORUM use or reproduction, MAGAZINE including derivative works, | will JANUARY be prosecuted to the fullest 2023 extent of the law. Page Coupon code 3must
be entered at checkout to receive discount. Discount applies to subtotal amount and cannot be applied to shipping or applicable taxes. Certain restrictions apply.
Page Want 4 More JANUARY Info? Circle 2023 #07 on page | RETAILERS 11 • www.Vendor411.com FORUM MAGAZINE
This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 5
Sell to over 60,000
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see our ad on page 67
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See our USACostumers.com
ad on page 26
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• E-Cig Accessories
SHISHA Zero
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read these?
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ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
JANUARY 2023
ADVERTISING
FORUM AD RATES .......... 09
APPAREL
1 STOP WHOLESALE. ........ 52
BLANK TEES. ............... 24
BOUTIQUE CLOSEOUTS ...... 61
CAPSMITH. ................. 03
DD BULK ................... 56
FASHIONABLE SALES. ....... 39
FLIRTY WHOLESALE ......... 28
HEAVENLY SUITS ............ 22
SCARF WAREHOUSE. ........ 85
STYLISH PLUS .............. 71
T SHIRT REP ................ 86
UIN DEALS ................. 49
USACOSTUMERS.COM ....... 26
ASSORTED ITEMS
AUCTION FINDER. ........... 32
BEAN WHOLESALERS ....... 20
DINO DROPSHIP. ............ 65
DOBA DROPSHIP ............ 75
EVERYTHING CLOSEOUTS. ... 74
EZ DROPSHIP ............... 28
FIND IT ASIA ................ 88
MEGA UBID ................. 42
RAMSONS IMPORTS ......... 04
SWEET WHOLESALERS ...... 51
TOP TEN WHOLESALE ....... 81
BOOKS
AUCTION BOOK ............. 84
BUYERS CONTACTS ......... 89
CLOSEOUT DIRECTORY ...... 82
HIDDEN WEALTH ............ 80
TRADE PUBLICATIONS ..... 90-96
CANDY
SWEET WHOLESALERS ...... 51
CELLULAR
CELLCITY.BIZ ............... 69
WHOLE-CELL ............... 23
COLLECTIBLES
PATTER’S COLLECTIBLES .... 20
COMPUTERS
REFURB SHOPS. ............ 58
CONSUMER ELECT.
FIND IT CHINA. .............. 55
CREDIT CARD
PROCESSING
EXP MERCHANT. ............. 77
#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO ADVISORS ............ 52
CC WAREHOUSE ............ 83
E-STORE BUILDERS ......... 36
E STORE SIGNS ............. 35
E-STORE SITES ............. 62
EQUITRADE ................ 02
FB CAMPAIGNS ............. 40
FORUM ADVISORS. .......... 64
FUNDING OFFICES. .......... 68
KWIK INC. .................. 60
PAYROLL HELPER ........... 44
PROTECTION PLANS. ........ 78
RETAILERS BANK ........... 70
SALES GROUP BAGS ........ 24
SETON SIGNAGE ............ 87
WHOLESALESOURCES.COM . . . . .
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP. ............ 65
DOBA DROPSHIP ............ 75
EZ DROPSHIP ............... 28
E-CIGARETTES &
SMOKE SHOP ITEMS
$4.50 Each
3’x5’Embroidered Flags $14.00 Each Garden Flags WindSocks
LIGHT E CIG ................ 4348.00 dz COOL $48.00 GLOWING. dz ............ 25
View our 148 page Catalog online ! Min.Order
www.RIOhio.com
$150.00
$42.00 dz
NOVELTY SELLER ........... 57
LOGIC WHOLESALE ......... 67
USA VAPE DEALS ........... 59
Hat Pins $6.00 dz
$36.00 dz
Garden Flags
$48.00 dz
Tri-Fold
$5.00 Each
Belt Buckles
$36.00 dz
FOOTWEAR
$9.00 dz
Playing Cards
$18.00 dz
12”x18” Metal Signs
$5.50 Each
Belt Buckles
Metal Signs $24.00 dz $42.00 dz
MERCHANDISE $5.50 Each REP ......... 48
3’x5’Embroidered Flags
$21.00 dz
$14.00 Each
$18.00 dz
5” Patches $36.00 dz
SNEAKER CLEARANCE ...... 33
HANDBAGS
$39.00 dz
$18.00 dz
Leather Wallets $5.50 each
BAG CLOSEOUTS ........... 45
$21.00 dz
$36.00 ut 72 pcs
BAG VENDORS. ............. Magnets 3”x8” $18.00 26 dz
HOME & HOUSEWARE
CLARA CLARK .............. 19
DAKOTA STEEL ART .......16/17
RUG PROFITS. .............. 27
RUSH SUPPLIERS ........... 76
INCENSE/
FRAGRANCES
L&V CREATIONS ............ 13
JEWELRY/ACCESSORIES
BLING WHOLESALER .............47
BODY CANDY HQ .......BACK COVER
BUND JEWELRY. .................73
CLOSEOUTS FOR SALE ...........63
HEAVENLY WHOLESALE. ..........66
HIP WHOLESALE .................29
JEWEL CLEARANCE ..............34
JEWELRY MINERS ................79
SHAKE WHOLESALE. .............38
UNIVERSE WHOLESALE ...........21
Metal Sign
$4.75 each
$48.00 dz
Metal Plates
$27.00 dz
8” x 12” Metal Signs
$39.00 dz
$4.00 each
$30.00 dz 8” x 12” Parking Sign $18.00 dz
SPECIAL FEATURES
12” Metal Signs
$5.00 Each
$7.00 Each
NOVELTIES
CARTOON CONCEPTS ....... 72
3pc Magnet
$5.25 Each
PPE SUPPLIES
$15.00 dz
$15.50 Each
PPE STOCKROOM ........... 50
R/C & TOYS
RC VARIETY ................ 37
SOARING RC. ............... 46
FORUM WORKSHOP ......... 30
Leather Bracelet $18.00 dz
READER RESPONSE ......... 11
RETAILING NEWS. ........... 14
WHAT’S HOT ................ 12
SPORTING GOODS/
Patches $18.00 dz
Belt Buckles
SECURITY $36.00 dz
1ut/5 PRODUCTS
dz Mood Rings $33.00 unit
BESTEX .................... 18
OHIO KNIFE. ................ 15
SUNGLASSES
AMSTYLE .................. 22
TRADE SHOWS
ASD SHOW ................. 31
THE MARKET CENTER ....... 18
WATCHES & CLOCKS
TIME WHOLESALERS ........ 37
WATCH DEALERS ........... 48
WEDDING ITEMS
SMARTEST BARGAIN ........ 22
HAPPY NEW YEAR TO ALL!
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
12”x18” Metal Sign $5.25 each
BUSINESS BOOKS
www.BizBooks.org
Ring...Ring...
$36.00 ut/72pcs
Savings
for
Cell
$15.00 dz
$6.00 dz
See our Hat Ad Pins on Also Page 69
sold by the
Gigantic dozen! Selection
of Variety Goods
36 pcBiker Ring
$24.00 dz
Best Friend Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
See our Ad on Page 04
DROPSHIP TO PROFITS!
Tri- Color Necklace $18.00 dz
1000’s of Items
See our ad on Page 75
WHOLESALERS:
Increase Your Sales
By Advertising Here!
631-754-5000
WIND SPINNERS
Sells Like
A Breeze!
DAKOTA STEEL
See Our Ad on Pgs. 16/17
VISIT FORUM ON
THE INTERNET
View our latest books at
www.bizbooks.org
WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com
ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 JANUARY 2023 | RETAILERS FORUM MAGAZINE
etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
1⁄8 Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
1⁄8 Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
FULL MARKETING PROGRAM INCLUDED >>
Printed Magazine
• Your ad is featured in our
printed magazine circulated to
buyers across the USA. Includes
distribution at industry’s top trade
shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our free
iPhone and Android APP. Imagine
YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers interested
in your products through a
code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in the
industry’s leading search engine:
www.supplier411.com
• Saturation marketing coverage on
our new wholesale portal: www.
wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2022
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Philadelphia Gift & Variety Show
Seattle Gift Show
The Merchandise Center, IL
FEBRUARY
ASD Marketplace Las Vegas Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
MARCH
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
APRIL
Hawaii Merchandise Expo
The Merchandise Center, IL
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Northern Michigan Gift & Souvenir Show
Off Price Show NY TBD
The Merchandise Center, IL
JUNE
Dallas Gift & Variety Show
Greensboro Gift & Jewelry Show
LA Fashion Market
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Philadelphia Gift & Variety Show
The Merchandise Center, IL
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show TBD
St. Louis Gift Show
SEPTEMBER
Asia America Wholesale Show
Dallas Home & Gift Show
Greensboro Gfit & Jewelry Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
The Merchandise Center, IL
OCTOBER
Dallas Apparel & Accessories Show
Las Vegas Souvenir & Gift Show
The Merchandise Center, IL
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Smoky Mountain Variety
DECEMBER
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
Our Large Holiday Issue Hits The Mails Before Thanksgiving to
Maximize Advertisers Results!
We provide physical magazines at shows or email free
digital magazine to attendees using Attendee database lists.
* Show schedules are subject to change without notice.
From the
PUBLISHER
Here's To A Great New Year!
WHAT an exciting retailing year we
have had. Let me be the first to wish you
a Happy New Year! We made it through
another holiday season together. It has
been a season of many surprises for
independent retailers who have been
dealing with post-covid, supply chain
and recession worries. The fact is
that regardless of the aforementioned
woes our economy has been rolling
along and shoppers came out for the
holidays.
THE totals have not all been tallied
but it does look like the sales season
numbers for last quarter have gone up
6-8% from 2021. We have seen that foot
traffic at malls and shopping centers
has decreased 5-10% depending on
which study you review. The numbers
have still been good for us and we
have learned some lessons we can
implement for next year.
FIRST and foremost, your store
needs to have a viable online presence.
E-commerce has been increasing
exponentially every year and if you do
not have a robust marketplace online
you will be left in the lurch. All retailers
need to offer shoppers a convenient
and comfortable website that can take
orders. This will be the make-or-break
moment for your business.
ALL indicators we have seen are
showing that this year will be off to a
good start as the economy settles in. If
we are able to control inflation which
will stabilize consumer confidence we
>> ON-LINE SOURCING
will prosper and continue the growth
of our businesses.
IF you follow the trends, you know
that one of the largest upticks in sales
will be consumers spending on house
and home products. Home will be
where the money is for retailers. This
is a great time to look at adding new
home products if you are not currently
servicing this segment.
NOW is the time to restock your
stores. Freshen up the inventory by
getting rid (think big sale) of old unsold
stale goods that are taking up space. If
your dusty widgets did not sell all year,
they will not sell now. So, dust them
off, mark them down and move them
out. With the proceeds you can now
purchase new inventory to excite your
shoppers. BTW you can also donate
your merchandise at the full retail price
as well and get a tax deduction for the
year!
PLEASE use this special restocking
issue to discover new merchandise
and new suppliers to make your first
quarter profitable. Now is the time to
make a fresh start and speed into 2023
with gusto, new ideas and goals. Let’s
Make Your Store Great Again by taking
advantage of all of the opportunities
that are abound for us.
AS for us here at Forum, we are
looking to another great year serving
our industry and will continue working
hard to keep our readers informed,
updated and profitable.
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
41 Years
1981-2023
RETAILERS FORUM is published monthly at $75/year USA,
$125/year foreign.
Entire contents copyright ©2023 by Forum Publishing.
Publisher assumes no responsibility for contents herein.
First and third class postage paid at Centerport, NY. Bulk
mail paid at NY, Brookfield, WI and Hooksett, NH under
private mail indicia via publication mailing.
etailers
READER RESPONSE
FAST
FASTER
SUPER FAST
MAIL
Return This Form By Mail to:
FORUM READER SERVICE
383 East Main Street
Centerport, NY 11721
FAX
Complete & FAX
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ONLINE
Fill Out
Online Inquiry at:
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Receive FREE Information on Products & Services in this Issue
APPAREL
❑ All Advertisers in APPAREL
❑ 28. Capsmith
BUSINESS SERVICES
❑ All Advertisers in BUSINESS SERVICES
❑ 09.
➥
Equitrade Barter
❑ 24. Forum Business Advisors
COLLECTIBLES
❑ All Advertisers in COLLECTIBLES
❑ 03. Patter’s Collectibles
CREDIT CARD PROCESSING
❑ All Advertisers in CREDIT CARD PROCESSING
❑ 68. EXP Merchant
GENERAL & VARIETY
❑ All Advertisers in GENERAL & VARIETY
❑ 07. Ramsons
Look For Reader Response Banner in Our ADS!
Want More Info? Circle #00 on page 00 • www.Vendor411.com
ADVERTISER INDEX
HOME & HOUSE
❑ All Advertisers in HOME & HOUSE
❑ 23. Dakota Steel Art
❑ 21. Sanders Collection
INCENSE/FRAGRANCE
❑ All Advertisers in INCENSE/FRAGRANCE
❑ 02. L&V Creations
SELF DEFENSE SUPPLIES
❑ All Advertisers in SELF DEFENSE SUPPLIES
❑ 05. Bestex Company
SPORTING GOODS
❑ All Advertisers in SPORTING GOODS
❑ 04. Ohio Knife
SUNGLASSES
❑ All Advertisers in SUNGLASSES
❑ 06. Amstyle
WESTERN ACCESSORIES
❑ All Advertisers in WESTERN ACCESSORIES
❑ 33. JR Palacios
FREE INFORMATION REQUEST FORM:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721
Your Name ____________________________________________ Type of Business ____________________________________
Company Name ____________________________________________________________________________________________
Address ___________________________________________________________________________________________________
City ___________________________________________________State _____________________ Zip ______________________
E-Mail: ________________________________________________Tel _______________________ Fax ______________________
➥
WHAT’S HOT
For more information, contact:
www.AvvoAdvisors.com
For more information, contact:
REFURB SHOPS
www.RefurbShops.com
Samsung Crystal TU7000
UN50TU7000F 49.5”
Smart LED TV
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
Page 12 JANUARY 2023 | RETAILERS FORUM MAGAZINE
INCORPORATE YOUR BUSINESS
WELL you wouldn’t think of incorporating your business as something that
would be considered HOT – but having the correct business structure
is not only relevant, but one of the most important thinks that you
can do to protect yourself and your business.
KNOWING what structure to use to set up your business is essential.
How many people understand the difference between operating as a
DBA versus a corporation. And what type of corporation will be best
for your business? There is C corp, S corp and Limited Liability Corp.
IT is easy to get lost or oversold by an attorney and this is where
Avvo Advisors comes in. Their website is a wealth of information
that will explain each of the structures and entity types. There is no
pressure and the company will do it all for you!
HOT is their $79 incorporation fee (plus state costs).
$
359.49
REFURBISHED PROFITS
ARE you looking for big mark-ups and fast selling in-demand
merchandise? One of the hottest sellers in both retail stores
and especially with online sellers is electronics. Have you wanted
to get into this lucrative market buy had no clue where to buy
merchandise? This was always a tough entry for businesses, but
no longer.
REFURB Shops is one of the country’s largest suppliers of
top-quality refurbished items and has been operating since 2001.
All of the merchandise is inspected by experienced technicians and
the company even has a full 90-day return policy.
NOW you can sell cameras, computers, laptops, printers,
televisions and gaming consoles at your store or website. Great
prices from a truly great company that ships many items same day!
THIS month’s special is Samsung 49.5” smart LED Television
with all the bells and whistles for just $359.49 while supplies last!
USA AUCTION DIRECTORY
I’M sure that you have heard great stories about how someone
snapped up a great deal at a local or national auction. How and
where do people get the scoop on these auctions?
THE USA Auction Directory will be your guide to auctions in
every state in the USA and shows you how to sign up for free
to be on the auction mailing lists.
INCLUDED are all types of auctions including government,
property, livestock, jewelry, autos and boats, businesses and tons
or merchandise. The best part of this comprehensive directory is
that you don’t have to buy anything further! Everything you need
to be a successful auction buyer is included. The book is available
in print or PDF format for just $39.95
RETAIL
#7
33351
Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 13
RETAILING NEWS
Claire’s Is Reinventing Itself for 2023
THIS is a great story and can be a learning lesson to all of us retailers who have had to reinvent ourselves
year after year. If you have been around awhile you will remember that Claire’s was the go-to mall store
for teens to patronize to get their ears pierced with brightly colored fad accessories. The chain was a
staple in almost every mall in the United States. But fast forward and the stores starting losing popularity
and closing up as shopping malls were losing attendance.
AS customers started shopping through different channels, Claire’s has been reevaluating its mall
presence and is scaling back stores in declining malls while increasing its footprint in other areas, such as
lifestyle strip, high street and outlet centers. Back in 2019, 75% of Claire’s stores in North America were in
malls. That number is now down to 60%.
WHILE Claire’s is still investing in physical retail and will open 200 new stores worldwide by the start
of 2023. It’s brick-and-mortar strategy is only one component of their plan to become a global brand
powerhouse. Over the past several years Claire’s has expanded its online business, built up its consumer
products division and has even launched a virtual experience on Roblox. It has also branched out into the
grocery, toy and department sectors through partnerships with thirty retailers.
ALL of this follows a particularly turbulent time for the chain with its 2018 bankruptcy filing and then
becoming a public company in 2021.
CLAIRE’S is beginning to see its reinvention plans pay off. Its sales, which dipped at the onset of the
pandemic, are continuing to climb. Claire’s reported preliminary revenue of $1.4 billion for the fiscal year
ending Jan. 29. 2022. This was a 53% increase from its prior year $910 million.
WHILE Claire’s has long been a staple of suburban and urban malls, they are considering whether
certain locations are the best fit. The retailer monitors vacancy rates, consumer patterns and traffic trends
at all the malls their stores are located in. Recent surveys show that mall foot traffic in the U.S. was still
below pre-pandemic levels. That said, the company will most likely pull out of under-performing malls.
MOST recently, and this is a trend in our industry, they are establishing physical presences within other
retailers. Just a few months ago they expanded its partnership with Walmart, bringing the number of stores
carrying Claire’s products to 2,500. There are also over 360 Claire’s store-in-store at Walmart stores as well.
Macy’s Gives Us Hope
WE may complain about competing with department and big box stores, but the reality is that
as they go, so do we. Macy’s has bucked the downward trends and has reported very good positive
quarters as we exit the holiday season. The store has been expanding their in-store merchandise and
experiences and also has been deploying successful online shopping.
ALL of us need to watch what the leaders are doing, and when they are successful, we need to be
following their lead. It is indeed encouraging that shoppers are back in the marketplace and shopping
locally at brick-and-mortar stores. It is up to each of us as small retailers to entice consumers to frequent
our locations. At least we know they’re interested!
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 15
Page 16 JANUARY 2023 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #23 on page 11 • www.Vendor411.com
Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 17
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Page 18 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 19
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JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 21
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Want More Info? Circle #06 on page 11 • www.Vendor411.com
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Page 22 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 23
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Page 24 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 25
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Page 26 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 27
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Page 28 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 29
forumworkshop
MARKETING SECRETS
FORUM WORKSHOP
Making
Your Name
Knowing
with
SPEAK UP
MARKETING SECRETS OFTEN
Making Your Name Known with Self-Marketing
SELF-MARKETING
A Platform for Increased Prospecting
Continued from last issue ...
A Review of Top Self-Marketing Secrets
SPEAK UP AND OFTEN
1. Sell angles, not ideas, that shout
“new & intriguing.”
2. Create a sizzling title that’s so hot readers
can’t pass it up. Use puns, cliches, & even
the rhyme of songs to get you thinking.
3. Summarize your article idea in a query letter
to sell an editor before you write the article.
4. Target your message to a specific
audience by selling articles to trade journals.
5. Write a book – it’s the ultimate
credibility builder.
6. Start your book by writing
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7. Sell a publisher on your idea with
a book proposal that spells out the
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8. Consider independent publishing to get
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9. Write a newspaper opinion piece
to express thoughtful opinions you want
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10. Send informational white papers to
clients & prospects to demonstrate
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11. Merchandise your writing: Send copies
of articles & books to decision makers
to build credibility & to give them
valuable information. If you prompt
someone else to succeed; you will have too.
12. If you don’t like to write or don’t have
time, hire a ghost writer.
Page 30 JANUARY 2023 | RETAILERS FORUM MAGAZINE
A PLATFORM FOR
INCREASED
PROSPECTING
Speak Up and Often
A PLATFORM FOR INCREASED
PROSPECTING
Feeling nervous before stepping up to give a
speech in front of a roomful of unfamiliar faces
is natural. As Lily Tomlin said, “We’re all in this
alone.” The fact that your knees buckle and
your vocal chords tighten when you think
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using this powerful vehicle to propel yourself
into a new sphere of influence. Public speaking
is unequivocally the fore most fear among
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ways to market yourself and your business.
Before giving into your fear, ask yourself what
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unwarranted, 20% have already become past
activities, and 10% are so petty that they make
no difference. Of the remaining 10%, only 5%
are real and justifiable. In other words, there is
a 21-to-1 chance that any fear you have of tripping
up at the podium is not based on fact, but
on having the wrong focus. It’s not what happens
to you that matters but what happens inside
you that counts. What you believe
determines what you receive.
continued...
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 31
The most important element of successful public
speaking is knowledge about your subject.
That, coupled with pointers from pros and
sheer determination to overcome stage fright or
the imposter syndrome, will allow you to become
a sought-after speaker. Instead of buying
advertisements to tout your expertise, you’ll be
paid to share it with others and you’ll win new
leads.
Positioning yourself as an expert in a field by giving
talks on a subject is the ultimate soft sell.
Rather than your asking for an appointment with
someone, your prospects have made the decision
to invest time & money to come hear you.
Ronald Kent, president of a mutual fund and
partner in a small brokerage firm in Kailua,
Hawaii, is an engineer turned stockbroker. Although
he was successful as a senior engineer
forumworkshop
FORUM WORKSHOP
for Aerojet General, he realized he was making
more money fiddling with stocks on his lunch
hour than working all day at his drafting table.
So Kent switched careers and started selling
high-quality blue
chip stocks. But, as a
reserved engineer
who shrivels when
someone turns him
down for lunch, Kent
knew he needed to
promote himself in a
way that provided a
path of least resistance.
Speaking became
the one way he
could sell without
making cold calls on
strangers.
continued...
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Page 32 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 33
“I knew I’d never overcome
my fear of rejection,
so I invested my
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where I couldn’t be rejected,”
says Kent. “I
began speaking about
investing as a way to let
people know who I
was, what I was about,
and what I believed.
Those who liked what I
said and wanted me as
their stockbroker would seek me out after my
talk. I didn’t have to worry about those who
weren’t interested.” When you’re the speaker,
people seek you out. What a refreshing change
in the sales cycle.
forumworkshop
FORUM WORKSHOP
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 35
Authors of this article have used this platform
to establish their credibility and expertise and
to earn business. For Diane, the step up to the
podium didn’t come easily. An 8th grade
drama teacher’s comment that her voice quivered
and she’d never make it on the stage
stayed with Diane until age 30. Even holding
corporate public relations positions, being interviewed
by television reporters, and addressing
boards of directors didn’t put her at ease in
front of an audience.
Finally, in 1984, when Diane sold her book, Get
Published: Top Editors Tell You How, she realized
that to increase book sales, she had to go on the
circuit and talk about it. The first time Diane
addressed a roomful of people in Austin, Texas,
she prepared a power-packed speech filled
with pithy quotes from top national magazine
forumworkshop
FORUM WORKSHOP
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“Diane, just talk to us,”
the author-turned-speaker realized
that she’d better practice
speaking in public if she wanted
to sell herself and her books.
Diane started simply. She signed up with a private
education and seminar company and offered
a course on selling to the top national
magazines in the comfort of her living room.
With an audience of a dozen or so friendly faces
to whom she served tea and cookies, Diane felt
safe and free to talk easily about what she
knew.
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Page 38
FORUM WORKSHOP
forumworkshop
With that first successful step, she gave talks on
publishing to professional public relations,
marketing, and writing organizations. Back-ofthe-room
sales of Get Published made the endeavor
worth the time. Positive comments
from the audience about her understanding of
the field spurred her on.
After a talk to the Public Relations Club of San
Diego, a member of the audience who worked
at the University of California, San Diego
(UCSD), passed along Diane’s
name to the director of the writing
program for the Extended
Studies College. That referral resulted
in her teaching for 5 years
at UCSD and serving as director
of 2 major writers’ conferences
hosted by the University.
JANUARY 2023 | RETAILERS FORUM MAGAZINE
In addition to being paid to talk about her first
love, Diane overcame her speaking jitters and
learned how to work an audience using humor,
personal stories – including professional
foibles, which audiences love – and practical information
that can turn around careers. She
gained recognition as an authority on national
magazine publishing and book writing. Students
she met in class often became clients for
her public relations and marketing company,
and others who repeatedly noted her name in
the catalog called upon her as an expert writing
consultant.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 39
forumworkshop
FORUM WORKSHOP
Diane has spoken on publishing
at writers’ conferences
nationwide and on
public relations and marketing
to corporations, associations,
women’s rallies, and
the chamber of commerce. But one goal remains:
to track down that junior high drama
teacher and let her know that even an audience
of 500 can’t make Diane’s voice quiver today.
Henry took a similar tack to establish his expertise
and to earn new business. He taught
through the Learning Annex and UCSD Extension
to position himself as a marketing guru.
The catalog listing his class and instructor biography
reached 100,000 people each quarter
and proved better exposure than the Yellow
Pages. Many businesspeople use the catalog to
find speakers on specific subjects. One resultant
speaking engagement for Henry generated a $1
million account for the public relations and advertising
agency where he was vice president.
Additional speaking stints, such as one-nighta-week
classes or Saturday morning seminars
on “How to Make Your Business Famous” and
“How to Get Big Results on a Small Advertising
Budget,” generated additional invitations
for his agency to bid on accounts they probably
wouldn’t have heard about otherwise. And
every presentation he has done for the chamber
of commerce on marketing businesses has generated
at least one new business lead. Henry
believes that the more times you present your
company to prospective clients, the closer you
get to landing the next big account.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 41
forumworkshop
FORUM WORKSHOP
Charles Mann,
a personal financial
adviser,
also taps the extended
studies
market to attract
corporate
clients. He regularly
gives financial
seminars through university extended
studies programs. The sessions are strictly informative,
and there is no hard sell of him or
his firm. However, all the handouts are photocopied
on his stationery that includes his phone
number. Mann receives most of his clients from
these efforts. It appears that extension students
seem to be more motivated, better educated,
and more attuned to forming alliances than the
average person in the industry.
Tie into Your Chamber
and Move Out from There
Providing opportunities for businesses to succeed
is part and parcel of the chamber of commerce,
and therefore an excellent place to
become known as a speaker. Chambers of commerce
typically host workshops and seminars
for members and are always looking for presenters
who will offer inspiring, insightful
how-to’s in exchange for exposure and heightened
credibility.
Take time to get to know the individuals who
coordinate seminars for the chamber. But realize
that few things come without a price tag.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 43
forumworkshop
FORUM WORKSHOP
You will need to volunteer for committees and
task forces to demonstrate your commitment
and expertise. Then, when you’ve made inroads,
let your desire be known to speak to professional
groups.
Jeanine just, owner of Kreative Solutions in Laguna
Beach, California, used the local chamber
to book speaking engagements after leaving the
corporate world to found her own “success”
coaching company. “I
wanted to position myself
with the path of least resistance,
so I went to the president
of the chamber of
commerce and told him
what I did,” says Just. “He
slipped me in as an expert
for an upcoming program.”
Making the leap from an arena where you are
known, such as your own professional organization
or the chamber, to the corporate world
and other professional associations, takes marketing
know-how. In addition to using contracts
to get your foot in the door, a creatively
designed and expertly written speaker’s bureau
brochure and personalized cover letter can
serve as an entree. Include a business reply card
on which potential clients can check off the
topic they are interested in and request that you
call to set up an appointment. Once your
brochure has been in the hands of prospects for
a week or two, follow up with a phone call.
Work to secure an appointment to present
yourself and your topic and to demonstrate the
new approach or information you have to
share.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 45
FORUM WORKSHOP
forumworkshop
With her awareness established through the
chamber, Just began contacting corporations directly
to provide private success coaching and
training programs. She calls her approach educational
marketing. Rather than give a hard
sell, Just educates companies about her unique
niche in the marketplace and how her service
strengthens employees’ skills. “I have a service
that is new and needs explanation,” says Just.
“They need to experience me to understand my
philosophy and approach.” Over the 6 years
she has been in business for herself, Just has
made strong connections throughout the country
and is now beginning to become internationally
known. As she grew professionally, she
asked for larger and larger speaking engagements.
Three years ago, she landed a talk for
Senator William Campbells’ conference and
was billed with Oprah Winfrey and Mrs.
Page 46 JANUARY 2023 | RETAILERS FORUM MAGAZINE
Anwar el-Sadat. More than 14,000 participants
packed the conference and heard Just’s speech,
“Self Worth: Your Ultimate Power.” The result?
Within 3 months, Just
was performing warmup
acts and break-out
sessions for Elizabeth
Dole’s political conferences
during the 1988
presidential campaign,
when her husband, Bob
Dole, was vying for the
Republican nomination.
“Initially I spoke for just an honorarium, but
within a few years I worked up to almost
$1,000 plus expenses per speech, and it won’t
be long before I’m commanding $2,500 per
presentation.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 47
FORUM WORKSHOP
forumworkshop
Just started out as a consultant who used
speaking as a marketing technique to attract
new clients. Today, 50% of her business is private
coaching and 50% is public seminars. She
expects that, within another few years, she will
earn most of her income as a professional
speaker. With a goal of $25,000 per hour-long
talk (not unheard of for the cream of the crop),
she’ll no doubt be living well.
That brings up a point. As someone marketing
your business through speaking engagements,
should you charge a fee to speak? Yes, but not
when you are launching your career and not always
even after you’ve become established.
“I did free speeches when I first started speaking
to promote my business, and I still do because
we all owe something back for the
opportunities we’ve been
given,” says Marian K.
Woodall, who created Professional
Business Communications
after a 25-year
career teaching college.
“But it’s important for anyone
who says they are
enough of an expert to
give a speech and who has
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for their expertise.”
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 49
forumworkshop
FORUM WORKSHOP
There are times when you want to give away
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A television reporter for the Fox network has a
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speaker or master of ceremonies without an
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 51
FORUM WORKSHOP
forumworkshop
These workshops are typically offered at no
charge or for a nuisance fee of 5 or 10 dollars to
weed out the Lookie Lou’s from those serious
about the subject – and ideally those who
would be better prospects of coming back to
the speaker for consulting services.
Page 52 JANUARY 2023 | RETAILERS FORUM MAGAZINE
Jean Nave, owner of Motivational Dynamics
and author of 3 books, including Women: The
World’s Greatest Salesmen, left her position as
marketing director for a computer firm to
launch her own sales training company. She set
her sights on having corporations book her for
in-house training. To get her feet wet and to
earn leads, she offered off-site seminars on how
to decide if a career in sales is for you. She
booked a room at a local hotel for $100 for a half
day and charged $35 a person for the seminar.
She spent $20 on printing flyers, which she distributed
to corporations, primarily through the
administrative secretaries. “In most cases, since
my original topic was centered around my
book and women in sales, I was
able to interest the secretary in
the program herself, and once
she bought into it, it was easy to
get the flyers posted,” says Nave.
Nave marketed her seminars to women who
seemed frustrated by their careers, including
nurses and teachers. “I knew from the research
I did for my book that women in nursing were
well educated but frustrated with their careers,
and teachers were also intelligent individuals
but underpaid for their ability.” explains Nave.
“My seminars let them evaluate if sales was for
them and gave them tips on how to sell.”
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forumworkshop
FORUM WORKSHOP
“I filled the seminar each time, and most of the
women who attended were from large corporations,
so they later became my connections to
book corporate seminars.”
After hosting 10 seminars of her own, for which
she made about $1,000 or better a day, Nave
had the entree she needed to take her talks inhouse.
Today, 8 years later, she is still getting
calls from individuals who attended one of her
original seminars. “They liked what I did and
hung on to my name,” says Nave.
Nave says that what makes her
memorable is that she is completely
original. “I didn’t read
what anyone else was doing in
sales training when I started,”
she says. “Instead I looked inside
at what I had been doing as a coach, manager,
and self-motivator. Then I poured out
what I did and developed a seminar around it.”
After starting with the obvious night school
and university classes and moving on to speaking
to corporations, stockbroker Ronald Kent
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blood bank, he convinced savings and loans,
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have sponsored Kent to present programs
for their depositors. “The fact that I sold them
on the idea is one thing; but that they have
asked me back over and over makes me even
more proud,” says Kent.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 55
forumworkshop
FORUM WORKSHOP
To find other nontraditional routes to market
his services, Kent also convinced a leading department
store in Honolulu that had just
opened a fine restaurant to invite its best customers
to an exclusive dinner meeting about
personal finance. The dinners were so well received,
that they grew into luncheon programs.
When strictly women showed up for the luncheons,
Kent turned that into a sales tactic and
began advertising them as women-only investment
programs. The year was 1965, and since
Kent was the first to offer women such an opportunity
– the media attention alone was
worth his time and energy.
Today, Kent gives 50 to 60 speeches a year. But
he controls whom he attracts by creating talk titles
that will bias an audience. “I want to appeal
to the type of individuals who would make
good clients for me,” says Kent. “I don’t want
traders, speculators, or get-rich
quickers. My titles appeal to the
conservative and stodgy. Hot
shots don’t sign up for seminars
entitled, ‘Gentlemen Prefer
Bonds,” ‘The Feeling Is Mutual,’
or ‘Realistic Investments
for the Cautious Investor.’“
Kent doesn’t view speaking as a shortcut to
making the sale. In fact, he often doesn’t reap
immediate rewards. “It’s not uncommon for
new clients to tell me that they heard me speak
10 years ago, and that a recent inheritance or
home sale prompted them to remember that
they liked what I had said and decided to come
in to talk.”
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 57
FORUM WORKSHOP
forumworkshop
Today, as a member of the National Speakers’
Association, Kent sells his speaking talent as
much as his financial expertise. His most popular
topic for the noninvestor audience is developing
creativity for problem solving. If
people want to speak to promote themselves or
their business, Kent advises them to tap into
their creative reservoir to develop a personal
trademark. When you’re first starting as a
speaker, learn the traditional, recognized approaches
to the business, he says. Then figure
out what makes you unique and go with your
strengths.
What makes Kent a sought-after speaker is his
ability to excite the audience. “I can talk about
the mildest subject, but people come out thinking
they’ve just had a revelation,” says Kent.
“After analyzing tapes of myself, I realized that
my speaking style triggers something in the
minds of people listening to me that sets them
on their own internal journey. It’s much like the
talent of an inspiring church minister. It’s the
exciting stuff going on inside their own heads
that makes them think I’m a terrific speaker. In
reality, I’m just the catalyst.”
Channel Nervous Energy
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thoroughbred horse in the same situation, it
will pace nervously, balk, and whinny.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 59
FORUM WORKSHOP
forumworkshop
It’s natural to be high-strung and self-conscious
when you put yourself in front of an audience
that expects you to entertain, inform, outknowledge,
and out-experience them in the
field. If you’re a champion like the thoroughbred,
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Just like an airplane pilot views flight time, remember
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 61
FORUM WORKSHOP
forumworkshop
If you can’t teach a class before
you launch your speaking
career, you can at least
offer your services as a guest
lecturer to undergraduate
college classes. Local professors
in your field are excellent
persons to form linkages
with, and you’ll be doing them a favor by volunteering
to lecture to one of their classes.
A professor frequently asks Diane to be a guest
lecturer for his magazine article writing class.
After several speeches, the professor recommended
Diane to the editor of a local trade
journal, who subsequently assigned thousands
of dollars worth of writing to her company. In
turn, the professor has served as a guest
speaker at the writing classes Diane teaches.
Page 62 JANUARY 2023 | RETAILERS FORUM MAGAZINE
If you don’t have the opportunity to use college
classes as a way to build your speaking skills, at
least practice your craft in front of colleagues at
work or family and friends. Prior to giving a
new talk, Henry assembles a half dozen unassuming
office mates and lures them to listen to
his speech by buying them a soda.
Practicing in front of a live audience
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emphasis to see which variation
gets the biggest reaction. The same holds
true for a serious or especially moving story.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 63
FORUM WORKSHOP
forumworkshop
To make sure she knows her material well, Jean
Nave reads her material into a tape recorder
and then plays the tape continually to herself
for 2 weeks prior to her speaking date. “By the
time I go on stage, it’s as though I have given
this speech 30 to 40 times before,” she explains.
“I have internalized the information so that it
flows easily from me. I abhor memorized
speeches because they are not natural, but
knowing your material well so that you can
easily recall statistics and anecdotes makes you
look like a pro.”
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Rather than guessing whether your
speech meets the audience’s needs, talk to a
few members of the organization before you
prepare your speech.
Ask the individual who booked you to suggest
key members of the group or business that you
can contact. Call these people and find out
about the group and what it wants from your
talk. Contacted individuals will feel honored
that you’ve taken the time to ask for their opinion.
And they’ll give you good pointers for the
direction of your speech.
If polling a number of members won’t fit into
your schedule, ask the program chairperson to
fill out a questionnaire you’ve designed to
identify points of interest and concern the
group would like you to address.
continued...
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 65
FORUM WORKSHOP
forumworkshop
Quest Management Consultants of Bonsall,
Ca., sends out a pre-program questionnaire
that includes information such as:
• number of attendees, male & female
• average age
• job responsibilities
• session objectives
• key issues to discuss/to avoid
• name & title of introducer
• start & end time for your talk
And while we’re talking about sending things
ahead to the program chairperson, always remember
to get the request for your talk in writing
– whether or not you are being paid to
speak. To make things easy, prepare an agreement
in which the person who “hires” you simply
has to fill in the blanks (time, date, location,
program title, and speaker’s fee), sign and date
it, and return it to you.
Another way to feel
more at ease with the
group you’ll be speaking
to is to arrive early at the
seminar or speech site.
Jean Nave makes it a
point to always arrive at
her talks a half hour
early so that she can mix
with the people and incorporate
discussion into her speech. That kind
of intimate knowledge shows that she is one of
the fold, in tune with the audience’s needs.
Jeanine Just of Kreative Solutions says she honors
the attendees who come to her talks by asking
them why they came and what they want to
learn. “I’m not a canned speaker; I never say
the same thing twice,” says Just.
continued...
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 67
forumworkshop
FORUM WORKSHOP
“Instead of inflicting information on the audience,
I identify their needs and then, through
an interactive, participative session, we all
laugh and commiserate together, and we all
come away knowing more than when we
started.”
Armed with inside knowledge, you can feel
more at ease from the moment you step into the
room where your speech will take place. First,
you are no longer a stranger; you’ve already established
a phone relationship with a handful
of individuals in the audience. Find out who
those individuals are and take the time, before
you go on, to introduce yourself. Being able to
spot a few familiar faces in a sea of unknowns
will help relax you as you speak. And when
you address the audience, you can let them
know that you have talked to members of the
group with comments like, “George Bryce said
the most essential piece of information he
wanted to learn today was ... “ or “Candace
Higgins said that a major concern many of you
have is ...”
Your audience will be impressed that you cared
enough about their needs to do your homework.
And because you did, your speech will
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Getting Started: Make Your
Warm-up Sizzle
Grab the interest of
your audience with a
great introduction.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 69
FORUM WORKSHOP
forumworkshop
There are a number of approaches
that work as lead statements.
Choose the one that works best for your
particular subject and speaking style.
Here is how a member of the Building Industry
Association would address a roomful of developers
using each of the speech lead options.
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 71
FORUM WORKSHOP
forumworkshop
• HUMAN INTEREST STORY
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RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 73
FORUM WORKSHOP
forumworkshop
The audience senses from the
beginning that Henry must
have a lot to say and that
there’s no way he’d waste time
on unimportant information.
Next, Henry passes out handouts that highlight
the main points of his presentation, with blanks
for important points and statistics that the audience
will fill in. This keeps people on their
toes, yet not tied to taking rote notes. They
know that they can just listen, but if they want
the most from the information, they’ll be filling
in the blanks and keeping pace with Henry.
paying attention, Henry throws out a question.
When someone volunteers an answer or an anecdote,
he quickly reaches into a bag of tricks,
and tosses out a candy bar stadium-vendor
style to the lucky respondent – filling the house
with laughter and keeping the audience on its
toes. To keep in step with the healthy lifestyle,
he now also throws apples and oranges.
The treat-tossing antics consistently score high
marks on Henry’s presentation evaluations.
Since studies show that people retain 90% of
what they say compared to 10% of what they
hear, the reward-participation technique makes
Henry’s speeches interactive and people remember
him for it. And, since it’s what his audiences
like best, he keeps giving them what
Henry never returns to the podium. He moves
out into the audience, even if it is several hundred
people large. And just in case anyone isn’t they want.
continued...
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 75
FORUM WORKSHOP
forumworkshop
Handouts are also an important part of talks
presented by Jeanine Just. “People want information
they can take back with them, and
handouts are perfect for that,” she says. “I always
make sure that the handouts include
humor because if the presentation isn’t fun, you
can forget it as a speaker.” And most likely, the
audience won’t remember you.
Jean Nave, owner of Motivational Dynamics,
makes sure her handouts are keepers by including
quotes penned in calligraphy. “I’m a collector
of quotes, and so are many other people,”
says Nave. “Attractively written quotes get
posted, and when that
happens, so does my
name on the top of the
handout. It’s advertising
that brings me business.”
Other presentation aids are also important to
keep your audience involved. It’s been said that
87% of what people learn comes from sight,
and that the remaining 13% of learning is divided
into hearing (7%), smell (3.5%), touch
(1.5%), and taste (1%). Flip charts using brightly
colored markers, overhead transparencies (try
yellow and blue instead of white), chalkboards,
and short videotapes are other visual media
that can help you drive home your points. Just
remember to keep visual aids simple – one idea
per slide or overhead is plenty. You can also
make use of role playing, small group discussion
demonstrations, short true or false
quizzes, and even children’s stories, puzzles,
and games to help your audience discover for
themselves what you are trying to impart.
continued...
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FORUM MAGAZINE | JANUARY 2023 Page 77
FORUM WORKSHOP
forumworkshop
Be Real: Admit Past Indiscretions
One of the largest draws to a Public
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was the presentation, “My Favorite
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went awry. Chapter members, media,
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While attendees need to know what to do to be
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“Be Real: Admit Past Indiscretions”
and a new topic:
Conclude With A Call To Action
continued in next issue ...
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Page 78 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | SERVICE
JANUARY 2023 Page 79
Start Your Own
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 81
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Page 82 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 83
The Complete Guide to Making Money at Auctions!
AUCTION
SOURCES
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The Auction Buyers Directory
providing Names, Addresses, Phone numbers and ALL the Information You Need
to locate Auctions throughout all 50 states
Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous
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Page 84 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 85
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Page 86 JANUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 87
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Page 88 JANUARY 2023 | RETAILERS FORUM MAGAZINE
WE HAVE BUYERS!
Forum Publishing has been connecting
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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 89
Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Closeout News/
Wholesale
Merchandise
ADVERTISING SPACE AVAILABLE
The Leading
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and Surplus
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A long-time leader in the
closeout industry, this
monthly newspaper brings
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and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Page 90 JANUARY 2023 | RETAILERS FORUM MAGAZINE
Page 90 90
Retailers Forum
SoloMayoreo
“I Can Get
It For You
Wholesale”
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
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These are real rock-bottom
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Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
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ADVERTISING SPACE AVAILABLE
Monthly
Newspaper
for Hispanic
Retailers
www.bizbooks.org
USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to
buy goods at the lowest prices possible. Our bestselling
USA Closeout Directo-ry shows you how
and most importantly, WHERE. Hundreds of
closeout dealers specializing in selling goods
often priced as low as 10¢ on the dollar are
listed. Re-tailers, flea marketers, home party
plan sellers ...anyone who sells merchandise
needs this directory! Clothing • Electronics
• Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
a s
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000
Smoke Shops/Head Shops in the U.S.
It includes key buyer’s names, personal e-mails
and phone numbers. This directory
is emailed to you in Excel format and is
updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000
independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers
and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable
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Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in
printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Business Directories
Page 91
RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 91
Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
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goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
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sources across
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This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
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auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
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Learn why those in the business have kept it confidential. You can now
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Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
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• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Page 92
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Business Directories
Page
RETAILERS
93
FORUM MAGAZINE | JANUARY 2023 Page 93
LEGAL
DEPARTMENT
How To Save Money on Legal Fees
A poorly chosen lawyer can be the start of an
expensive disaster. This book gives you information
on: finding the right lawyer, how to save
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Order No. 2598 240 pages $12.95
Protect Yourself From
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This groundbreaking book offers novela and
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tactics to avoid potentially devastating
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Order No. 0-68485267-5
223 pages (Hdcvr) $23.95
“A blockbuster
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How to Protect
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From Fraud,
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Incorporate Yourself
Incorporating your business is simple and can
be done without an attorney…saving you hundreds
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Order No. 176 Hdcvr $24.95
The Partnership Book
The best way going into
business with a friend is
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agreement. This book shows
how to write an agreement
covering evaluation of partner
assets, disputes, buy-outs, expansion,
and death of a partner. Problems of getting started
and partnership taxation laws are examined.
Order No. 0-87337-141-0 $39.95
The Law (in Plain English)
for Small Businesses
This latest edition provides access to the most
current legal information to keep track of new
legal developments and to efficiently handle
any legal issues. This book covers the legal basics
as well as the complexities of business law
today including: licensing, advertising, trademarks
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business organization, and more.
Order No. -880559-95-1 245 pages $19.95
Handbook of Successful Franchising
Franchising is the best opportunity for new
entrepreneurs. Compare on the basis of what
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start-up costs, long term support, legal rights,
financial responsibilities, and marketing evaluation.
Company track records, history, units
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funding assistance programs and
every business area from food outlets to computer/electronic,
to employment agencies.
Order No. 30 520 pages $39.95
This guide protects your business from internal or external fraud, scams and crime. Drawing
from the Better Business Bureau, government and law enforcement agencies, the book
offers practical, proven guidelines for recognizing the scams, defending your business, and
seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice
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Fabrics, Services, Trims
This up-to-date directory solves your
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A complete and updated guide listing
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Apparel Contractors (USA Edition)
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Directory of Brand Name Apparel
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Updated and easy-to-use directory
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RN & WPL Encyclopedia
A comprehensive listing of every Registered
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The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
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Order No. A-106 $65.00
Apparel Business Directories
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