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Retailers Forum Magazine January 2023

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers

VOL. 42 NO. 9

JANUARY 2023

Connecting Wholesalers and Retailers Since 1981

Connecting Wholesalers and Retailers Since 1981


ADVERTISING AND PROMOTION

TRAVEL AND ENTERTAINMENT

REAL ESTATE

PROPERTY MAINTENANCE

BUSINESS SERVICES

Want More Info? Circle #09 on page 11 • www.Vendor411.com

Page 2 JANUARY 2023 | RETAILERS FORUM MAGAZINE


SEE US NEXT AT: GRAND STRAND GIFT SHOW | BOOTH # 200

HEADWEAR DISTRIBUTION

PLUSH STUFFED

THEMED HATS

HEADWEAR DISTRIBUTION

Want More Info? Circle #28 on page 11 • www.Vendor411.com

DOUBLE

CAPSMITH CASH

WHEN YOU MENTION THIS AD!

$

20 OFF

$

250+ ORDER

$

100 OFF

$

1,000+ ORDER

$

40 OFF

$

500+ ORDER

DISCOUNT APPLICABLE TO ITEMS SHOWN ON THIS AD. NO BACKORDERS.

RESTRICTIONS APPLY. ASK FOR DETAILS.

N

SALES@CAPSMITH.COM (800)228-3889

2240 OLD LAKE MARY RD, SANFORD, FL 32771

All original artwork is the copyrighted work of Capsmith, INC. and is protected under the Copyright Act of 1976, 17 U.S.C. 101 et. seq., All RETAILERS Rights Reserved. Any unauthorized FORUM use or reproduction, MAGAZINE including derivative works, | will JANUARY be prosecuted to the fullest 2023 extent of the law. Page Coupon code 3must

be entered at checkout to receive discount. Discount applies to subtotal amount and cannot be applied to shipping or applicable taxes. Certain restrictions apply.


Page Want 4 More JANUARY Info? Circle 2023 #07 on page | RETAILERS 11 • www.Vendor411.com FORUM MAGAZINE


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 5


Sell to over 60,000

stores through Forum

631/754-5000

Start.

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LOGIC • WHOLESALE

Kits

• E-Liquids

Grow. See our ad on Page 29

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

see our ad on page 67

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers

See our USACostumers.com

ad on page 26

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

Always Be

Fashionable

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

FASHIONABLE

SALES

See our ad on Pg 39

BLING IT ON!

HipWholesale.com

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 64

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

• E-Cig Batteries

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Page 33

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

HOUSE AHOY

Northport, NY

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

JANUARY 2023

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE. ........ 52

BLANK TEES. ............... 24

BOUTIQUE CLOSEOUTS ...... 61

CAPSMITH. ................. 03

DD BULK ................... 56

FASHIONABLE SALES. ....... 39

FLIRTY WHOLESALE ......... 28

HEAVENLY SUITS ............ 22

SCARF WAREHOUSE. ........ 85

STYLISH PLUS .............. 71

T SHIRT REP ................ 86

UIN DEALS ................. 49

USACOSTUMERS.COM ....... 26

ASSORTED ITEMS

AUCTION FINDER. ........... 32

BEAN WHOLESALERS ....... 20

DINO DROPSHIP. ............ 65

DOBA DROPSHIP ............ 75

EVERYTHING CLOSEOUTS. ... 74

EZ DROPSHIP ............... 28

FIND IT ASIA ................ 88

MEGA UBID ................. 42

RAMSONS IMPORTS ......... 04

SWEET WHOLESALERS ...... 51

TOP TEN WHOLESALE ....... 81

BOOKS

AUCTION BOOK ............. 84

BUYERS CONTACTS ......... 89

CLOSEOUT DIRECTORY ...... 82

HIDDEN WEALTH ............ 80

TRADE PUBLICATIONS ..... 90-96

CANDY

SWEET WHOLESALERS ...... 51

CELLULAR

CELLCITY.BIZ ............... 69

WHOLE-CELL ............... 23

COLLECTIBLES

PATTER’S COLLECTIBLES .... 20

COMPUTERS

REFURB SHOPS. ............ 58

CONSUMER ELECT.

FIND IT CHINA. .............. 55

CREDIT CARD

PROCESSING

EXP MERCHANT. ............. 77


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ADVISORS ............ 52

CC WAREHOUSE ............ 83

E-STORE BUILDERS ......... 36

E STORE SIGNS ............. 35

E-STORE SITES ............. 62

EQUITRADE ................ 02

FB CAMPAIGNS ............. 40

FORUM ADVISORS. .......... 64

FUNDING OFFICES. .......... 68

KWIK INC. .................. 60

PAYROLL HELPER ........... 44

PROTECTION PLANS. ........ 78

RETAILERS BANK ........... 70

SALES GROUP BAGS ........ 24

SETON SIGNAGE ............ 87

WHOLESALESOURCES.COM . . . . .

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP. ............ 65

DOBA DROPSHIP ............ 75

EZ DROPSHIP ............... 28

E-CIGARETTES &

SMOKE SHOP ITEMS

$4.50 Each

3’x5’Embroidered Flags $14.00 Each Garden Flags WindSocks

LIGHT E CIG ................ 4348.00 dz COOL $48.00 GLOWING. dz ............ 25

View our 148 page Catalog online ! Min.Order

www.RIOhio.com

$150.00

$42.00 dz

NOVELTY SELLER ........... 57

LOGIC WHOLESALE ......... 67

USA VAPE DEALS ........... 59

Hat Pins $6.00 dz

$36.00 dz

Garden Flags

$48.00 dz

Tri-Fold

$5.00 Each

Belt Buckles

$36.00 dz

FOOTWEAR

$9.00 dz

Playing Cards

$18.00 dz

12”x18” Metal Signs

$5.50 Each

Belt Buckles

Metal Signs $24.00 dz $42.00 dz

MERCHANDISE $5.50 Each REP ......... 48

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

$18.00 dz

5” Patches $36.00 dz

SNEAKER CLEARANCE ...... 33

HANDBAGS

$39.00 dz

$18.00 dz

Leather Wallets $5.50 each

BAG CLOSEOUTS ........... 45

$21.00 dz

$36.00 ut 72 pcs

BAG VENDORS. ............. Magnets 3”x8” $18.00 26 dz

HOME & HOUSEWARE

CLARA CLARK .............. 19

DAKOTA STEEL ART .......16/17

RUG PROFITS. .............. 27

RUSH SUPPLIERS ........... 76

INCENSE/

FRAGRANCES

L&V CREATIONS ............ 13

JEWELRY/ACCESSORIES

BLING WHOLESALER .............47

BODY CANDY HQ .......BACK COVER

BUND JEWELRY. .................73

CLOSEOUTS FOR SALE ...........63

HEAVENLY WHOLESALE. ..........66

HIP WHOLESALE .................29

JEWEL CLEARANCE ..............34

JEWELRY MINERS ................79

SHAKE WHOLESALE. .............38

UNIVERSE WHOLESALE ...........21

Metal Sign

$4.75 each

$48.00 dz

Metal Plates

$27.00 dz

8” x 12” Metal Signs

$39.00 dz

$4.00 each

$30.00 dz 8” x 12” Parking Sign $18.00 dz

SPECIAL FEATURES

12” Metal Signs

$5.00 Each

$7.00 Each

NOVELTIES

CARTOON CONCEPTS ....... 72

3pc Magnet

$5.25 Each

PPE SUPPLIES

$15.00 dz

$15.50 Each

PPE STOCKROOM ........... 50

R/C & TOYS

RC VARIETY ................ 37

SOARING RC. ............... 46

FORUM WORKSHOP ......... 30

Leather Bracelet $18.00 dz

READER RESPONSE ......... 11

RETAILING NEWS. ........... 14

WHAT’S HOT ................ 12

SPORTING GOODS/

Patches $18.00 dz

Belt Buckles

SECURITY $36.00 dz

1ut/5 PRODUCTS

dz Mood Rings $33.00 unit

BESTEX .................... 18

OHIO KNIFE. ................ 15

SUNGLASSES

AMSTYLE .................. 22

TRADE SHOWS

ASD SHOW ................. 31

THE MARKET CENTER ....... 18

WATCHES & CLOCKS

TIME WHOLESALERS ........ 37

WATCH DEALERS ........... 48

WEDDING ITEMS

SMARTEST BARGAIN ........ 22

HAPPY NEW YEAR TO ALL!

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

$15.00 dz

$6.00 dz

See our Hat Ad Pins on Also Page 69

sold by the

Gigantic dozen! Selection

of Variety Goods

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

See our Ad on Page 04

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 75

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 JANUARY 2023 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1⁄8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1⁄8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2022

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

ASD Marketplace Las Vegas Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

APRIL

Hawaii Merchandise Expo

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show

Off Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.


From the

PUBLISHER

Here's To A Great New Year!

WHAT an exciting retailing year we

have had. Let me be the first to wish you

a Happy New Year! We made it through

another holiday season together. It has

been a season of many surprises for

independent retailers who have been

dealing with post-covid, supply chain

and recession worries. The fact is

that regardless of the aforementioned

woes our economy has been rolling

along and shoppers came out for the

holidays.

THE totals have not all been tallied

but it does look like the sales season

numbers for last quarter have gone up

6-8% from 2021. We have seen that foot

traffic at malls and shopping centers

has decreased 5-10% depending on

which study you review. The numbers

have still been good for us and we

have learned some lessons we can

implement for next year.

FIRST and foremost, your store

needs to have a viable online presence.

E-commerce has been increasing

exponentially every year and if you do

not have a robust marketplace online

you will be left in the lurch. All retailers

need to offer shoppers a convenient

and comfortable website that can take

orders. This will be the make-or-break

moment for your business.

ALL indicators we have seen are

showing that this year will be off to a

good start as the economy settles in. If

we are able to control inflation which

will stabilize consumer confidence we

>> ON-LINE SOURCING

will prosper and continue the growth

of our businesses.

IF you follow the trends, you know

that one of the largest upticks in sales

will be consumers spending on house

and home products. Home will be

where the money is for retailers. This

is a great time to look at adding new

home products if you are not currently

servicing this segment.

NOW is the time to restock your

stores. Freshen up the inventory by

getting rid (think big sale) of old unsold

stale goods that are taking up space. If

your dusty widgets did not sell all year,

they will not sell now. So, dust them

off, mark them down and move them

out. With the proceeds you can now

purchase new inventory to excite your

shoppers. BTW you can also donate

your merchandise at the full retail price

as well and get a tax deduction for the

year!

PLEASE use this special restocking

issue to discover new merchandise

and new suppliers to make your first

quarter profitable. Now is the time to

make a fresh start and speed into 2023

with gusto, new ideas and goals. Let’s

Make Your Store Great Again by taking

advantage of all of the opportunities

that are abound for us.

AS for us here at Forum, we are

looking to another great year serving

our industry and will continue working

hard to keep our readers informed,

updated and profitable.

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

41 Years

1981-2023

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.

Entire contents copyright ©2023 by Forum Publishing.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.


etailers

READER RESPONSE

FAST

FASTER

SUPER FAST

MAIL

Return This Form By Mail to:

FORUM READER SERVICE

383 East Main Street

Centerport, NY 11721

FAX

Complete & FAX

This Page to:

(631) 754-0630

ONLINE

Fill Out

Online Inquiry at:

www.Vendor411.com

Receive FREE Information on Products & Services in this Issue

APPAREL

❑ All Advertisers in APPAREL

❑ 28. Capsmith

BUSINESS SERVICES

❑ All Advertisers in BUSINESS SERVICES

❑ 09.


Equitrade Barter

❑ 24. Forum Business Advisors

COLLECTIBLES

❑ All Advertisers in COLLECTIBLES

❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING

❑ All Advertisers in CREDIT CARD PROCESSING

❑ 68. EXP Merchant

GENERAL & VARIETY

❑ All Advertisers in GENERAL & VARIETY

❑ 07. Ramsons

Look For Reader Response Banner in Our ADS!

Want More Info? Circle #00 on page 00 • www.Vendor411.com

ADVERTISER INDEX

HOME & HOUSE

❑ All Advertisers in HOME & HOUSE

❑ 23. Dakota Steel Art

❑ 21. Sanders Collection

INCENSE/FRAGRANCE

❑ All Advertisers in INCENSE/FRAGRANCE

❑ 02. L&V Creations

SELF DEFENSE SUPPLIES

❑ All Advertisers in SELF DEFENSE SUPPLIES

❑ 05. Bestex Company

SPORTING GOODS

❑ All Advertisers in SPORTING GOODS

❑ 04. Ohio Knife

SUNGLASSES

❑ All Advertisers in SUNGLASSES

❑ 06. Amstyle

WESTERN ACCESSORIES

❑ All Advertisers in WESTERN ACCESSORIES

❑ 33. JR Palacios

FREE INFORMATION REQUEST FORM:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721

Your Name ____________________________________________ Type of Business ____________________________________

Company Name ____________________________________________________________________________________________

Address ___________________________________________________________________________________________________

City ___________________________________________________State _____________________ Zip ______________________

E-Mail: ________________________________________________Tel _______________________ Fax ______________________


WHAT’S HOT

For more information, contact:

www.AvvoAdvisors.com

For more information, contact:

REFURB SHOPS

www.RefurbShops.com

Samsung Crystal TU7000

UN50TU7000F 49.5”

Smart LED TV

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

Page 12 JANUARY 2023 | RETAILERS FORUM MAGAZINE

INCORPORATE YOUR BUSINESS

WELL you wouldn’t think of incorporating your business as something that

would be considered HOT – but having the correct business structure

is not only relevant, but one of the most important thinks that you

can do to protect yourself and your business.

KNOWING what structure to use to set up your business is essential.

How many people understand the difference between operating as a

DBA versus a corporation. And what type of corporation will be best

for your business? There is C corp, S corp and Limited Liability Corp.

IT is easy to get lost or oversold by an attorney and this is where

Avvo Advisors comes in. Their website is a wealth of information

that will explain each of the structures and entity types. There is no

pressure and the company will do it all for you!

HOT is their $79 incorporation fee (plus state costs).

$

359.49

REFURBISHED PROFITS

ARE you looking for big mark-ups and fast selling in-demand

merchandise? One of the hottest sellers in both retail stores

and especially with online sellers is electronics. Have you wanted

to get into this lucrative market buy had no clue where to buy

merchandise? This was always a tough entry for businesses, but

no longer.

REFURB Shops is one of the country’s largest suppliers of

top-quality refurbished items and has been operating since 2001.

All of the merchandise is inspected by experienced technicians and

the company even has a full 90-day return policy.

NOW you can sell cameras, computers, laptops, printers,

televisions and gaming consoles at your store or website. Great

prices from a truly great company that ships many items same day!

THIS month’s special is Samsung 49.5” smart LED Television

with all the bells and whistles for just $359.49 while supplies last!

USA AUCTION DIRECTORY

I’M sure that you have heard great stories about how someone

snapped up a great deal at a local or national auction. How and

where do people get the scoop on these auctions?

THE USA Auction Directory will be your guide to auctions in

every state in the USA and shows you how to sign up for free

to be on the auction mailing lists.

INCLUDED are all types of auctions including government,

property, livestock, jewelry, autos and boats, businesses and tons

or merchandise. The best part of this comprehensive directory is

that you don’t have to buy anything further! Everything you need

to be a successful auction buyer is included. The book is available

in print or PDF format for just $39.95


RETAIL

#7

33351

Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 13


RETAILING NEWS

Claire’s Is Reinventing Itself for 2023

THIS is a great story and can be a learning lesson to all of us retailers who have had to reinvent ourselves

year after year. If you have been around awhile you will remember that Claire’s was the go-to mall store

for teens to patronize to get their ears pierced with brightly colored fad accessories. The chain was a

staple in almost every mall in the United States. But fast forward and the stores starting losing popularity

and closing up as shopping malls were losing attendance.

AS customers started shopping through different channels, Claire’s has been reevaluating its mall

presence and is scaling back stores in declining malls while increasing its footprint in other areas, such as

lifestyle strip, high street and outlet centers. Back in 2019, 75% of Claire’s stores in North America were in

malls. That number is now down to 60%.

WHILE Claire’s is still investing in physical retail and will open 200 new stores worldwide by the start

of 2023. It’s brick-and-mortar strategy is only one component of their plan to become a global brand

powerhouse. Over the past several years Claire’s has expanded its online business, built up its consumer

products division and has even launched a virtual experience on Roblox. It has also branched out into the

grocery, toy and department sectors through partnerships with thirty retailers.

ALL of this follows a particularly turbulent time for the chain with its 2018 bankruptcy filing and then

becoming a public company in 2021.

CLAIRE’S is beginning to see its reinvention plans pay off. Its sales, which dipped at the onset of the

pandemic, are continuing to climb. Claire’s reported preliminary revenue of $1.4 billion for the fiscal year

ending Jan. 29. 2022. This was a 53% increase from its prior year $910 million.

WHILE Claire’s has long been a staple of suburban and urban malls, they are considering whether

certain locations are the best fit. The retailer monitors vacancy rates, consumer patterns and traffic trends

at all the malls their stores are located in. Recent surveys show that mall foot traffic in the U.S. was still

below pre-pandemic levels. That said, the company will most likely pull out of under-performing malls.

MOST recently, and this is a trend in our industry, they are establishing physical presences within other

retailers. Just a few months ago they expanded its partnership with Walmart, bringing the number of stores

carrying Claire’s products to 2,500. There are also over 360 Claire’s store-in-store at Walmart stores as well.

Macy’s Gives Us Hope

WE may complain about competing with department and big box stores, but the reality is that

as they go, so do we. Macy’s has bucked the downward trends and has reported very good positive

quarters as we exit the holiday season. The store has been expanding their in-store merchandise and

experiences and also has been deploying successful online shopping.

ALL of us need to watch what the leaders are doing, and when they are successful, we need to be

following their lead. It is indeed encouraging that shoppers are back in the marketplace and shopping

locally at brick-and-mortar stores. It is up to each of us as small retailers to entice consumers to frequent

our locations. At least we know they’re interested!

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 15


Page 16 JANUARY 2023 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 17


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Page 18 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 19


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Want More Info? Circle #03 on page 11 • www.Vendor411.com

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Page 20

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JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 21


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Want More Info? Circle #06 on page 11 • www.Vendor411.com

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Page 22 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 23


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Page 24 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 25


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Page 26 JANUARY 2023 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 27


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Page 28 JANUARY 2023 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 29


forumworkshop

MARKETING SECRETS

FORUM WORKSHOP

Making

Your Name

Knowing

with

SPEAK UP

MARKETING SECRETS OFTEN

Making Your Name Known with Self-Marketing

SELF-MARKETING

A Platform for Increased Prospecting

Continued from last issue ...

A Review of Top Self-Marketing Secrets

SPEAK UP AND OFTEN

1. Sell angles, not ideas, that shout

“new & intriguing.”

2. Create a sizzling title that’s so hot readers

can’t pass it up. Use puns, cliches, & even

the rhyme of songs to get you thinking.

3. Summarize your article idea in a query letter

to sell an editor before you write the article.

4. Target your message to a specific

audience by selling articles to trade journals.

5. Write a book – it’s the ultimate

credibility builder.

6. Start your book by writing

a 2-page query letter to an agent.

7. Sell a publisher on your idea with

a book proposal that spells out the

book’s unique angle & sales potential.

8. Consider independent publishing to get

your book out fast & to maintain control.

9. Write a newspaper opinion piece

to express thoughtful opinions you want

customers & supporters to read.

10. Send informational white papers to

clients & prospects to demonstrate

expertise & authority in your field.

11. Merchandise your writing: Send copies

of articles & books to decision makers

to build credibility & to give them

valuable information. If you prompt

someone else to succeed; you will have too.

12. If you don’t like to write or don’t have

time, hire a ghost writer.

Page 30 JANUARY 2023 | RETAILERS FORUM MAGAZINE

A PLATFORM FOR

INCREASED

PROSPECTING

Speak Up and Often

A PLATFORM FOR INCREASED

PROSPECTING

Feeling nervous before stepping up to give a

speech in front of a roomful of unfamiliar faces

is natural. As Lily Tomlin said, “We’re all in this

alone.” The fact that your knees buckle and

your vocal chords tighten when you think

about public speaking is no excuse for not

using this powerful vehicle to propel yourself

into a new sphere of influence. Public speaking

is unequivocally the fore most fear among

Americans; it is also one of the most powerful

ways to market yourself and your business.

Before giving into your fear, ask yourself what

you are afraid of. A University of Michigan

study showed that 60% of our fears are totally

unwarranted, 20% have already become past

activities, and 10% are so petty that they make

no difference. Of the remaining 10%, only 5%

are real and justifiable. In other words, there is

a 21-to-1 chance that any fear you have of tripping

up at the podium is not based on fact, but

on having the wrong focus. It’s not what happens

to you that matters but what happens inside

you that counts. What you believe

determines what you receive.

continued...


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 31


The most important element of successful public

speaking is knowledge about your subject.

That, coupled with pointers from pros and

sheer determination to overcome stage fright or

the imposter syndrome, will allow you to become

a sought-after speaker. Instead of buying

advertisements to tout your expertise, you’ll be

paid to share it with others and you’ll win new

leads.

Positioning yourself as an expert in a field by giving

talks on a subject is the ultimate soft sell.

Rather than your asking for an appointment with

someone, your prospects have made the decision

to invest time & money to come hear you.

Ronald Kent, president of a mutual fund and

partner in a small brokerage firm in Kailua,

Hawaii, is an engineer turned stockbroker. Although

he was successful as a senior engineer

forumworkshop

FORUM WORKSHOP

for Aerojet General, he realized he was making

more money fiddling with stocks on his lunch

hour than working all day at his drafting table.

So Kent switched careers and started selling

high-quality blue

chip stocks. But, as a

reserved engineer

who shrivels when

someone turns him

down for lunch, Kent

knew he needed to

promote himself in a

way that provided a

path of least resistance.

Speaking became

the one way he

could sell without

making cold calls on

strangers.

continued...

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Page 32 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 33


“I knew I’d never overcome

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forumworkshop

FORUM WORKSHOP

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 35


Authors of this article have used this platform

to establish their credibility and expertise and

to earn business. For Diane, the step up to the

podium didn’t come easily. An 8th grade

drama teacher’s comment that her voice quivered

and she’d never make it on the stage

stayed with Diane until age 30. Even holding

corporate public relations positions, being interviewed

by television reporters, and addressing

boards of directors didn’t put her at ease in

front of an audience.

Finally, in 1984, when Diane sold her book, Get

Published: Top Editors Tell You How, she realized

that to increase book sales, she had to go on the

circuit and talk about it. The first time Diane

addressed a roomful of people in Austin, Texas,

she prepared a power-packed speech filled

with pithy quotes from top national magazine

forumworkshop

FORUM WORKSHOP

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a course on selling to the top national

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With an audience of a dozen or so friendly faces

to whom she served tea and cookies, Diane felt

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Page 38

FORUM WORKSHOP

forumworkshop

With that first successful step, she gave talks on

publishing to professional public relations,

marketing, and writing organizations. Back-ofthe-room

sales of Get Published made the endeavor

worth the time. Positive comments

from the audience about her understanding of

the field spurred her on.

After a talk to the Public Relations Club of San

Diego, a member of the audience who worked

at the University of California, San Diego

(UCSD), passed along Diane’s

name to the director of the writing

program for the Extended

Studies College. That referral resulted

in her teaching for 5 years

at UCSD and serving as director

of 2 major writers’ conferences

hosted by the University.

JANUARY 2023 | RETAILERS FORUM MAGAZINE

In addition to being paid to talk about her first

love, Diane overcame her speaking jitters and

learned how to work an audience using humor,

personal stories – including professional

foibles, which audiences love – and practical information

that can turn around careers. She

gained recognition as an authority on national

magazine publishing and book writing. Students

she met in class often became clients for

her public relations and marketing company,

and others who repeatedly noted her name in

the catalog called upon her as an expert writing

consultant.

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 39


forumworkshop

FORUM WORKSHOP

Diane has spoken on publishing

at writers’ conferences

nationwide and on

public relations and marketing

to corporations, associations,

women’s rallies, and

the chamber of commerce. But one goal remains:

to track down that junior high drama

teacher and let her know that even an audience

of 500 can’t make Diane’s voice quiver today.

Henry took a similar tack to establish his expertise

and to earn new business. He taught

through the Learning Annex and UCSD Extension

to position himself as a marketing guru.

The catalog listing his class and instructor biography

reached 100,000 people each quarter

and proved better exposure than the Yellow

Pages. Many businesspeople use the catalog to

find speakers on specific subjects. One resultant

speaking engagement for Henry generated a $1

million account for the public relations and advertising

agency where he was vice president.

Additional speaking stints, such as one-nighta-week

classes or Saturday morning seminars

on “How to Make Your Business Famous” and

“How to Get Big Results on a Small Advertising

Budget,” generated additional invitations

for his agency to bid on accounts they probably

wouldn’t have heard about otherwise. And

every presentation he has done for the chamber

of commerce on marketing businesses has generated

at least one new business lead. Henry

believes that the more times you present your

company to prospective clients, the closer you

get to landing the next big account.

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forumworkshop

FORUM WORKSHOP

Charles Mann,

a personal financial

adviser,

also taps the extended

studies

market to attract

corporate

clients. He regularly

gives financial

seminars through university extended

studies programs. The sessions are strictly informative,

and there is no hard sell of him or

his firm. However, all the handouts are photocopied

on his stationery that includes his phone

number. Mann receives most of his clients from

these efforts. It appears that extension students

seem to be more motivated, better educated,

and more attuned to forming alliances than the

average person in the industry.

Tie into Your Chamber

and Move Out from There

Providing opportunities for businesses to succeed

is part and parcel of the chamber of commerce,

and therefore an excellent place to

become known as a speaker. Chambers of commerce

typically host workshops and seminars

for members and are always looking for presenters

who will offer inspiring, insightful

how-to’s in exchange for exposure and heightened

credibility.

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coordinate seminars for the chamber. But realize

that few things come without a price tag.

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forumworkshop

FORUM WORKSHOP

You will need to volunteer for committees and

task forces to demonstrate your commitment

and expertise. Then, when you’ve made inroads,

let your desire be known to speak to professional

groups.

Jeanine just, owner of Kreative Solutions in Laguna

Beach, California, used the local chamber

to book speaking engagements after leaving the

corporate world to found her own “success”

coaching company. “I

wanted to position myself

with the path of least resistance,

so I went to the president

of the chamber of

commerce and told him

what I did,” says Just. “He

slipped me in as an expert

for an upcoming program.”

Making the leap from an arena where you are

known, such as your own professional organization

or the chamber, to the corporate world

and other professional associations, takes marketing

know-how. In addition to using contracts

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designed and expertly written speaker’s bureau

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serve as an entree. Include a business reply card

on which potential clients can check off the

topic they are interested in and request that you

call to set up an appointment. Once your

brochure has been in the hands of prospects for

a week or two, follow up with a phone call.

Work to secure an appointment to present

yourself and your topic and to demonstrate the

new approach or information you have to

share.

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FORUM WORKSHOP

forumworkshop

With her awareness established through the

chamber, Just began contacting corporations directly

to provide private success coaching and

training programs. She calls her approach educational

marketing. Rather than give a hard

sell, Just educates companies about her unique

niche in the marketplace and how her service

strengthens employees’ skills. “I have a service

that is new and needs explanation,” says Just.

“They need to experience me to understand my

philosophy and approach.” Over the 6 years

she has been in business for herself, Just has

made strong connections throughout the country

and is now beginning to become internationally

known. As she grew professionally, she

asked for larger and larger speaking engagements.

Three years ago, she landed a talk for

Senator William Campbells’ conference and

was billed with Oprah Winfrey and Mrs.

Page 46 JANUARY 2023 | RETAILERS FORUM MAGAZINE

Anwar el-Sadat. More than 14,000 participants

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“Initially I spoke for just an honorarium, but

within a few years I worked up to almost

$1,000 plus expenses per speech, and it won’t

be long before I’m commanding $2,500 per

presentation.

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 47


FORUM WORKSHOP

forumworkshop

Just started out as a consultant who used

speaking as a marketing technique to attract

new clients. Today, 50% of her business is private

coaching and 50% is public seminars. She

expects that, within another few years, she will

earn most of her income as a professional

speaker. With a goal of $25,000 per hour-long

talk (not unheard of for the cream of the crop),

she’ll no doubt be living well.

That brings up a point. As someone marketing

your business through speaking engagements,

should you charge a fee to speak? Yes, but not

when you are launching your career and not always

even after you’ve become established.

“I did free speeches when I first started speaking

to promote my business, and I still do because

we all owe something back for the

opportunities we’ve been

given,” says Marian K.

Woodall, who created Professional

Business Communications

after a 25-year

career teaching college.

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who says they are

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give a speech and who has

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 49


forumworkshop

FORUM WORKSHOP

There are times when you want to give away

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 51


FORUM WORKSHOP

forumworkshop

These workshops are typically offered at no

charge or for a nuisance fee of 5 or 10 dollars to

weed out the Lookie Lou’s from those serious

about the subject – and ideally those who

would be better prospects of coming back to

the speaker for consulting services.

Page 52 JANUARY 2023 | RETAILERS FORUM MAGAZINE

Jean Nave, owner of Motivational Dynamics

and author of 3 books, including Women: The

World’s Greatest Salesmen, left her position as

marketing director for a computer firm to

launch her own sales training company. She set

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to decide if a career in sales is for you. She

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Nave marketed her seminars to women who

seemed frustrated by their careers, including

nurses and teachers. “I knew from the research

I did for my book that women in nursing were

well educated but frustrated with their careers,

and teachers were also intelligent individuals

but underpaid for their ability.” explains Nave.

“My seminars let them evaluate if sales was for

them and gave them tips on how to sell.”

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forumworkshop

FORUM WORKSHOP

“I filled the seminar each time, and most of the

women who attended were from large corporations,

so they later became my connections to

book corporate seminars.”

After hosting 10 seminars of her own, for which

she made about $1,000 or better a day, Nave

had the entree she needed to take her talks inhouse.

Today, 8 years later, she is still getting

calls from individuals who attended one of her

original seminars. “They liked what I did and

hung on to my name,” says Nave.

Nave says that what makes her

memorable is that she is completely

original. “I didn’t read

what anyone else was doing in

sales training when I started,”

she says. “Instead I looked inside

at what I had been doing as a coach, manager,

and self-motivator. Then I poured out

what I did and developed a seminar around it.”

After starting with the obvious night school

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his competitors. Like Dracula taking care of the

blood bank, he convinced savings and loans,

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theirs. Time and again, these financial institutions

have sponsored Kent to present programs

for their depositors. “The fact that I sold them

on the idea is one thing; but that they have

asked me back over and over makes me even

more proud,” says Kent.

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 55


forumworkshop

FORUM WORKSHOP

To find other nontraditional routes to market

his services, Kent also convinced a leading department

store in Honolulu that had just

opened a fine restaurant to invite its best customers

to an exclusive dinner meeting about

personal finance. The dinners were so well received,

that they grew into luncheon programs.

When strictly women showed up for the luncheons,

Kent turned that into a sales tactic and

began advertising them as women-only investment

programs. The year was 1965, and since

Kent was the first to offer women such an opportunity

– the media attention alone was

worth his time and energy.

Today, Kent gives 50 to 60 speeches a year. But

he controls whom he attracts by creating talk titles

that will bias an audience. “I want to appeal

to the type of individuals who would make

good clients for me,” says Kent. “I don’t want

traders, speculators, or get-rich

quickers. My titles appeal to the

conservative and stodgy. Hot

shots don’t sign up for seminars

entitled, ‘Gentlemen Prefer

Bonds,” ‘The Feeling Is Mutual,’

or ‘Realistic Investments

for the Cautious Investor.’“

Kent doesn’t view speaking as a shortcut to

making the sale. In fact, he often doesn’t reap

immediate rewards. “It’s not uncommon for

new clients to tell me that they heard me speak

10 years ago, and that a recent inheritance or

home sale prompted them to remember that

they liked what I had said and decided to come

in to talk.”

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 57


FORUM WORKSHOP

forumworkshop

Today, as a member of the National Speakers’

Association, Kent sells his speaking talent as

much as his financial expertise. His most popular

topic for the noninvestor audience is developing

creativity for problem solving. If

people want to speak to promote themselves or

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“After analyzing tapes of myself, I realized that

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will pace nervously, balk, and whinny.

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 59


FORUM WORKSHOP

forumworkshop

It’s natural to be high-strung and self-conscious

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 61


FORUM WORKSHOP

forumworkshop

If you can’t teach a class before

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career, you can at least

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lecturer to undergraduate

college classes. Local professors

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persons to form linkages

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to lecture to one of their classes.

A professor frequently asks Diane to be a guest

lecturer for his magazine article writing class.

After several speeches, the professor recommended

Diane to the editor of a local trade

journal, who subsequently assigned thousands

of dollars worth of writing to her company. In

turn, the professor has served as a guest

speaker at the writing classes Diane teaches.

Page 62 JANUARY 2023 | RETAILERS FORUM MAGAZINE

If you don’t have the opportunity to use college

classes as a way to build your speaking skills, at

least practice your craft in front of colleagues at

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 63


FORUM WORKSHOP

forumworkshop

To make sure she knows her material well, Jean

Nave reads her material into a tape recorder

and then plays the tape continually to herself

for 2 weeks prior to her speaking date. “By the

time I go on stage, it’s as though I have given

this speech 30 to 40 times before,” she explains.

“I have internalized the information so that it

flows easily from me. I abhor memorized

speeches because they are not natural, but

knowing your material well so that you can

easily recall statistics and anecdotes makes you

look like a pro.”

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few members of the organization before you

prepare your speech.

Ask the individual who booked you to suggest

key members of the group or business that you

can contact. Call these people and find out

about the group and what it wants from your

talk. Contacted individuals will feel honored

that you’ve taken the time to ask for their opinion.

And they’ll give you good pointers for the

direction of your speech.

If polling a number of members won’t fit into

your schedule, ask the program chairperson to

fill out a questionnaire you’ve designed to

identify points of interest and concern the

group would like you to address.

continued...

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 65


FORUM WORKSHOP

forumworkshop

Quest Management Consultants of Bonsall,

Ca., sends out a pre-program questionnaire

that includes information such as:

• number of attendees, male & female

• average age

• job responsibilities

• session objectives

• key issues to discuss/to avoid

• name & title of introducer

• start & end time for your talk

And while we’re talking about sending things

ahead to the program chairperson, always remember

to get the request for your talk in writing

– whether or not you are being paid to

speak. To make things easy, prepare an agreement

in which the person who “hires” you simply

has to fill in the blanks (time, date, location,

program title, and speaker’s fee), sign and date

it, and return it to you.

Another way to feel

more at ease with the

group you’ll be speaking

to is to arrive early at the

seminar or speech site.

Jean Nave makes it a

point to always arrive at

her talks a half hour

early so that she can mix

with the people and incorporate

discussion into her speech. That kind

of intimate knowledge shows that she is one of

the fold, in tune with the audience’s needs.

Jeanine Just of Kreative Solutions says she honors

the attendees who come to her talks by asking

them why they came and what they want to

learn. “I’m not a canned speaker; I never say

the same thing twice,” says Just.

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forumworkshop

FORUM WORKSHOP

“Instead of inflicting information on the audience,

I identify their needs and then, through

an interactive, participative session, we all

laugh and commiserate together, and we all

come away knowing more than when we

started.”

Armed with inside knowledge, you can feel

more at ease from the moment you step into the

room where your speech will take place. First,

you are no longer a stranger; you’ve already established

a phone relationship with a handful

of individuals in the audience. Find out who

those individuals are and take the time, before

you go on, to introduce yourself. Being able to

spot a few familiar faces in a sea of unknowns

will help relax you as you speak. And when

you address the audience, you can let them

know that you have talked to members of the

group with comments like, “George Bryce said

the most essential piece of information he

wanted to learn today was ... “ or “Candace

Higgins said that a major concern many of you

have is ...”

Your audience will be impressed that you cared

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And because you did, your speech will

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 69


FORUM WORKSHOP

forumworkshop

There are a number of approaches

that work as lead statements.

Choose the one that works best for your

particular subject and speaking style.

Here is how a member of the Building Industry

Association would address a roomful of developers

using each of the speech lead options.

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 71


FORUM WORKSHOP

forumworkshop

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 73


FORUM WORKSHOP

forumworkshop

The audience senses from the

beginning that Henry must

have a lot to say and that

there’s no way he’d waste time

on unimportant information.

Next, Henry passes out handouts that highlight

the main points of his presentation, with blanks

for important points and statistics that the audience

will fill in. This keeps people on their

toes, yet not tied to taking rote notes. They

know that they can just listen, but if they want

the most from the information, they’ll be filling

in the blanks and keeping pace with Henry.

paying attention, Henry throws out a question.

When someone volunteers an answer or an anecdote,

he quickly reaches into a bag of tricks,

and tosses out a candy bar stadium-vendor

style to the lucky respondent – filling the house

with laughter and keeping the audience on its

toes. To keep in step with the healthy lifestyle,

he now also throws apples and oranges.

The treat-tossing antics consistently score high

marks on Henry’s presentation evaluations.

Since studies show that people retain 90% of

what they say compared to 10% of what they

hear, the reward-participation technique makes

Henry’s speeches interactive and people remember

him for it. And, since it’s what his audiences

like best, he keeps giving them what

Henry never returns to the podium. He moves

out into the audience, even if it is several hundred

people large. And just in case anyone isn’t they want.

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 75


FORUM WORKSHOP

forumworkshop

Handouts are also an important part of talks

presented by Jeanine Just. “People want information

they can take back with them, and

handouts are perfect for that,” she says. “I always

make sure that the handouts include

humor because if the presentation isn’t fun, you

can forget it as a speaker.” And most likely, the

audience won’t remember you.

Jean Nave, owner of Motivational Dynamics,

makes sure her handouts are keepers by including

quotes penned in calligraphy. “I’m a collector

of quotes, and so are many other people,”

says Nave. “Attractively written quotes get

posted, and when that

happens, so does my

name on the top of the

handout. It’s advertising

that brings me business.”

Other presentation aids are also important to

keep your audience involved. It’s been said that

87% of what people learn comes from sight,

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(1.5%), and taste (1%). Flip charts using brightly

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and short videotapes are other visual media

that can help you drive home your points. Just

remember to keep visual aids simple – one idea

per slide or overhead is plenty. You can also

make use of role playing, small group discussion

demonstrations, short true or false

quizzes, and even children’s stories, puzzles,

and games to help your audience discover for

themselves what you are trying to impart.

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FORUM MAGAZINE | JANUARY 2023 Page 77


FORUM WORKSHOP

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Page 78 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | SERVICE

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 81


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Page 82 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 83


The Complete Guide to Making Money at Auctions!

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Page 84 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 85


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Page 86 JANUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 87


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Page 88 JANUARY 2023 | RETAILERS FORUM MAGAZINE


WE HAVE BUYERS!

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RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 89


Trade

MaGaZINeS

Trade Magazines

Swap Meet

This exciting monthly magazine

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Page 90 JANUARY 2023 | RETAILERS FORUM MAGAZINE

Page 90 90

Retailers Forum

SoloMayoreo

“I Can Get

It For You

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Written in Spanish,

this big monthly

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No. SOLO-S ...(Sample Copy) ...$7.50

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ADVERTISING SPACE AVAILABLE

Retailers Forum was established

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USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to

buy goods at the lowest prices possible. Our bestselling

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Dollar Store

Merchandise Guide

The most complete directory of

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a s

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Directory of Smoke Shops

Our EXCEL Directory contains over 7,000

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DIRECTORY INCLUDES:

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Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000

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1-800-635-7654

Business Directories

Page 91

RETAILERS FORUM MAGAZINE | JANUARY 2023 Page 91


Imagine

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Auction Directory

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How to Find,

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Surplus and

Liquidated

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Hidden Wealth

With this authoritive Directory, you will

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Jewelry Wholesalers

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This exquisite directory will bring the

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Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

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Page 92

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

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Wholesale Gift Guide

A Great resource to locate higher end

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Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

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These are the sources that you would

apply to if you wish to obtain a license to

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distribute licensed merchandise. Full listings include categories of

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the licensed merchandise that they have manufactured. The licensed

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Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

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of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

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every kind of product or service that a business needs to operate is

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BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

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If you are considering your own line

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produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

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Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page

RETAILERS

93

FORUM MAGAZINE | JANUARY 2023 Page 93


LEGAL

DEPARTMENT

How To Save Money on Legal Fees

A poorly chosen lawyer can be the start of an

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The best way going into

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The Law (in Plain English)

for Small Businesses

This latest edition provides access to the most

current legal information to keep track of new

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Handbook of Successful Franchising

Franchising is the best opportunity for new

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This guide protects your business from internal or external fraud, scams and crime. Drawing

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offers practical, proven guidelines for recognizing the scams, defending your business, and

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Order No. 82 204 pages $11.95

1-800-635-7654 Page 94

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APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

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Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 95

Directory of Brand Name Apparel

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Updated and easy-to-use directory

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Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

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Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

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Upj-to-date guide created specifically for the smaller design houses and home sewing

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Order No. A-106 $65.00

Apparel Business Directories

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