CampAllianceInc_2023

BUILDING A STRONG ARKANSAS

BUILDING A STRONG ARKANSAS
VISION:
Noun vi· sion
the act or power of seeing or imagination
Camp Alliance is continuously building a better quality of life for
Service Members, Veterans, and their Families (SMVF).
MISSION:
Noun mis· sion
a specific task with which a person or a group is charged
We are committed to strengthening Military readiness and Veteran resiliency
by connecting trusted partners, addressing challenges, and delivering solutions.
INTENTIONAL PURPOSE:
Adjective in· ten· tion· al
done by intention or design
Noun pur· pose
an action in course of execution
We drive social good through quality, efficiency, transparency, progressiveness,
and empowerment. Working with our SMVF, communities, and collaborators,
we strive to create a better future by improving communication and connection.
Together, we make Impact.

Team
CAMP ALLIANCE
Noun camp
Noun al· li· ance
a group engaged in promoting or defending a bond or connection between families, states, parties,
a community or group of people
or individuals
The inspiration for Camp Alliance began as a question, “How would I change the world?” Soon
after, our CEO and founder, Jody Bergstrom, changed this question and asked, “How can WE
change the world for the SMVF community?” This important inquiry led her to start Camp
Alliance– the word Camp was chosen because it defines a group of persons engaged in
promoting or defending a community or group of individuals, and Alliance because this was
never a journey for one but a bond or connection between families, states, parties, or individuals.
This has been the binding grit (unyielding courage in the face of hardship) since 2010.
Laura Hopkins serves as the Chief Marketing/Communications Officer. She excels at taking a
complex idea or vision and turning it into a magnificent product showcasing the heart of the
mission, team, and individual call to serve.
Our Chief Operations Officer, Jennifer McCroddan brings high-quality experience, efficacious
passion, and organizational savvy to the team. Her expertise makes her significant in achieving
the objective of the larger interest.
Billy Goldston is the team Strategist and fully embraces unity as the organizational diversifier for
this team of highly talented professionals. He enjoys promoting team engagement and building
network interfaces in support of those who serve.
“Freedom makes a huge requirement of every human being.
With freedom comes responsibility.”
-Eleanor Roosevelt
We are honored to invest our passion, experience, and knowledge in a mission true to its purpose
of bettering the Quality of Life for the Service Members, Veterans, and their Families (SMVF).
Impact is witnessed when we work together.
~Team Camp Alliance

PUBLIC RELATIONS/MARKETING:
Noun pub· lic re· la · tions
the degree of understanding and goodwill achieved
Noun mar· ket· ing
the process or technique of promoting, and distributing a service
Tailor materials to ensure the SMVF community is positively
perceived and positioned
Innovative branding through digital engagement and
strategic communications
Work with partners to improve marketing,
content, and social media
COMMUNITY ENGAGEMENT:
Noun com· mu· ni· ty en· gage· ment
promotes sustainable decisions by recognizing and communicating the needs and
interests of all participants
Identification (connection) of various SMVF stakeholders
including advocates, influencers, and community leaders
Planning, organizing, and implementing strategically effective
engagement and outreach opportunities
BUILDING A STRONG ARKANSAS

PROJECT MANAGEMENT:
Noun proj· ect man· age· ment
a temporary endeavor undertaken to create a unique project service or result
projects are temporary and close down on the completion of the work they were chartered to deliver
Assist partners with building SMVF structured projects and enabling
milestone development
Provide leadership and structured reporting on project
compliance indicators to assure all goals meet deadlines
Manage and cultivate key relationships to ensure
projects are developed to partner and field standards
COMMUNITY
Noun com· mu· ni· ty
an interacting population of various kinds
of individuals in a common location
INFORMATION & ANALYTICS:
Noun in· for· ma· tion
knowledge obtained from investigation,
study, or instruction
Noun an· a· lyt· ics
detailed examination of
anything complex
Conduct Research and market analysis
for SMVF support
Assist partner in identifying strategic SMVF needs that
leverage community core strengths
Provide SMVF data collection, analytics
system integration and insight reporting

PLATFORMS
CAMP ALLIANCE INC.
CampConnect is a communication hub that
integrates a web-based interactive platform
with physical kiosk stations
connecting physical/mental health
information, career/employment
opportunities, education/ training, legal,
family/child services, emergency assistance,
discounts, and leisure services. The purpose of
this platform is to better the quality of life and
reduce suicide risk factors.
The DIRECTION platform is a confidential first
step when combating opioid and substance
addiction and seeking trauma treatment.
Reinforcing the overall efforts of substance
abuse and mental health services.
Kids 24/7 Supports the quality of life, family readiness, and resilience of
military families and their kids 24/7. Unlike their civilian counterparts,
children of service members grow up in unique environments and are
often faced with challenges not shared by their peers.
The 21-Mile Salute community event was
founded to honor the sacrifice of the lives
of our Fallen Heroes.
Purple Up is a community-based education and awareness
platform highlighting the commitment and sacrifices of our
Military kids.
Silver Star is a multifaceted platform that supports SMV and Survivor
Families during the holiday season by giving civilians the opportunity
to thank them for their service and sacrifice.

Together WE make the Greatest Impact.
BUILDING A STRONG ARKANSAS
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Camp Alliance Inc. 50(c)3 Est. 2010 · P.O. Box 7683 Springdale AR, 72766-7683