Touchstones: The Life and Times of Modesto
An illustrated history of Modesto, California, paired up with corporate profiles from local companies that helped to fund the project. First published in 2017 by Lammert Incorporated/HPNbooks. I was responsible for coordinating with the author about the manuscript and photo selection, creating the book layout, photo color correction/touch-up, prepress operations, and coordinating printing and delivery of the book.
An illustrated history of Modesto, California, paired up with corporate profiles from local companies that helped to fund the project. First published in 2017 by Lammert Incorporated/HPNbooks.
I was responsible for coordinating with the author about the manuscript and photo selection, creating the book layout, photo color correction/touch-up, prepress operations, and coordinating printing and delivery of the book.
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A publication of Press and Publications,
McHenry Museum & Historical Society
HPNbooks
A division of Lammert Incorporated
San Antonio, Texas
PHOTOGRAPH BY RUBEN PORRAS.
First Edition
Copyright © 2017 HPNbooks
All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without permission in writing
from the publisher. All inquiries should be addressed to HPNbooks, 11535 Galm Road, Suite 101, San Antonio, Texas, 78254. Phone (800) 749-9790, www.hpnbooks.com.
ISBN: 978-1-944891-38-1
Library of Congress Card Catalog Number: 2017954682
Touchstones: Life and Times of Modesto
editor: Ken White
contributing writer for “Sharing the Heritage”: Joe Goodpasture
cover artist: John Mattos
HPNbooks
president: Ron Lammert
project managers: Daphne Fletcher
Jennifer Folkert
Autumn Link
administration: Donna M. Mata
Melissa G. Quinn
Lori K. Smith
Kristin T. Williamson
book sales: Joe Neely
production: Colin Hart
Evelyn Hart
Glenda Tarazon Krouse
Tim Lippard
Craig Mitchell
Tony Quinn
Christopher D. Sturdevant
2 ✦ TOUCHSTONES: Life and Times of Modesto
CONTENTS
5 SPECIAL THANKS
5 LEGACY SPONSOR
6 PRESS AND PUBLICATIONS
8 INTRODUCTION Our People Are Our Strength
11 FOREWORD Touchstones
15 A MODESTO POEM Prayer for You, On the Way to Wherever You’re Going
17 PREFACE Modesto: My Favorite Place
20 A HISTORY OF MODESTO From Sleepy Railroad Town to Bustling Metropolis
26 DOWNTOWN MODESTO The Heart of Our Hometown
33 GRAFFITI HERITAGE Graffiti USA
38 THE ARTS Extraordinary Arts and Entertainment Experiences
46 COMMUNITY The Gift of Time and Talent:
Philanthropy and Volunteerism in our Community
54 GOVERNMENT Balancing Urban Amenities with Rural Values
62 ENTERTAINMENT, RECREATION & SPORTS A Year-Round Playground
72 HOMETOWN HEROES Modesto Notables
80 AGRICULTURE The Life-Blood of Our Economy
86 DIVERSITY Common Threads: Diversity in Modesto
97 FAITH COMMUNITIES A Tapestry of Hope
103 PUBLIC SAFETY Honoring the Past While Moving into the Future
113 EDUCATION A Model of Collaboration
120 HEALTHCARE Modesto Delivers Local, High-Quality Healthcare
129 ARCHITECTURE Cutting Edge Design
135 BUSINESS Improving the Quality of Life for Modesto
141 CREATIVES Artists of the City
148 OUR FUTURE On the Road that Lies Before Us: The Future of Modesto
Contents ✦ 3
156 TRIVIA In Pursuit of Modesto Minutiae
161 TIMELINE Important Dates in Modesto History
167 AFTERWORD Ever After is Here and Now
170 CONTRIBUTORS
175 INDEX
179 SHARING THE HERITAGE
289 SPONSORS
291 ABOUT THE EDITOR
292 ABOUT THE COVER
Although “Draggin’ 10th” is long gone, our love of classic cars, chrome, and rock ‘n’ roll still shines bright.
PHOTOGRAPH BY CORY WARNER, STUDIO WARNER.
4 ✦ TOUCHSTONES: Life and Times of Modesto
SPECIAL THANKS
My thanks to the artists, photographers, and writers who volunteered their time and talent; the businesses that shared their stories;
and the following individuals, who contributed to this uniquely collaborative effort. I could not have done it without you.
Carl Baggese
James A. Ewing
Janet Lancaster
Michael Mangano
Scott Mitchell
Henrietta Sparkman
Amy Vickery
Cory Warner
Todd Aaronson
Ralph Anaforian
Don Aspito
Debra Banuelos
Lois Belt
Susan Belt-Highiet
Patrick Burda
Tiffani Burns
Suzanne Byrd
Vickie Chu-Hermis
Sandy Clark
Florence Combes
Tonja Conway
Sean Copeland
Brad Cornwell
Kathleen Correia
Maria Cortez
Doug DiFranco
Mike Dunbar
Kathy Espinoza
Daphne Fletcher, HPN
Jennifer Folkert, HPN
Becky Fortuna
Marc Garcia
Melissa Gascon
Curtis Grant
Tom Hampson
Bill Harris
Doug Highiet
Dana Hohn
Amanda Hughes
Ruben Imperial
Jessica Irish
Danny Johnson
Dr. Jim Johnson
Ron Lammert, HPN
Catherine Larsen
Gwen Larson
Joan Lee
Judy Leitz
Autumn Link, HPN
Roni Lubliner
Wendy Lucas
Katharine Martin
Wayne Mathes
Donna Mata, HPN
Dominique Maurer
James McAndrews
Dina McCall
LEGACY SPONSOR
Ken McCall
Suzanne McCaslin
Mary McGranahan
Maggie Mejia
Kristin Mostowski
Ana Murphy
Caroline Nickel
Natalie Nielsen
Tracy Norris
Jamie Norwood
Susan Patricola
Kristin Platts
Michele Proffitt
Janet Rasmussen
Lynn Reeves
Lisa Ribeiro
May Rico
Marijke Rowland
Robert LeRoy Santos
Carin Sarkis
Mike Sessions
Talbott Smith
Leo Stutzin
Barbara Tregea
Kevin Valine
Connie Wethington
Scott Williams, HPN
Through their generous support, Stanislaus Food Products helped to make this project possible.
Stanislaus Food Products
1202 D Street
Modesto, California 95354
800-327-7201
www.stanislaus.com
Special Thanks ✦ 5
PRESS AND PUBLICATIONS
M C H ENRY M USEUM & HISTORICAL SOCIETY,
PUBLISHERS OF T OUCHSTONES:
L IFE AND T IMES OF M ODESTO
BY GWEN LARSEN
Virginia White, Modesto Arch in
November 2006, watercolor.
Why do we need another history of Modesto? Actually, we don’t. Our city history has been
chronicled over the years by a number of knowledgeable, dedicated, and respected authors.
Each either examined a small slice of that history or presented a larger, more expansive view.
These publications continue to give us a credible and comprehensive account of our city since its
founding in 1870. That is why our organization decided to publish a book which is much more than
a history as we approach the sesquicentennial of that founding, a book which showcases our city’s
treasures—people and places, assets and institutions, hopes and values—which are rooted in a rich
historical background. A book which tells where we came from, where we are now as a city, and
where we are going. Touchstones is a contemporary portrait which has become the most recent
history of the city.
Who is Press and Publications? We are an offshoot of the early Stanislaus County Historical Society,
which was chartered by our County Board of Supervisors in 1966, one year after the City of Modesto
chartered a similar group called the Citizens’ Cultural Center Committee. The two organizations had
much in common with the similar goal of preserving local history. They each had a collection of artifacts
6 ✦ TOUCHSTONES: Life and Times of Modesto
and archives, but neither had a permanent
building. The county historical society’s
accomplishments are told in detail in Kathleen
Gooch’s 1988 Stanislaus County, an Illustrated
History. The Modesto Bee published several articles
between 1967 and 1972 about Heidi Warner’s
and the Cultural Committee’s efforts to acquire
the McHenry Public Library building as a
museum. This building had been built in 1912
with money left by Oramil McHenry specifically
for a library, with the stipulation that if the
building ceased to be used as a library, the
property would revert to the McHenry family
unless the city used the building for a related
public purpose. When the library moved into a
new, larger site in 1971, the city and the Cultural
Committee worked out a partnership involving
city ownership of the building and archives, city
maintenance, along with Society volunteer
staffing. A new name was adopted by the
volunteers; the incorporated, nonprofit
organization was named the McHenry Museum
Society, which occupied its new home in 1972.
The refurbished library became their museum,
still known as The McHenry Museum today.
But what happened to our ancestral Stanislaus
County Historical Society during the growth and
transition of the Cultural Committee? They continued
to build membership and had concentrated
their efforts on publishing local history,
reprinting Branch’s 1881 History of Stanislaus
County, publishing Jack Brotherton’s Annals of
Stanislaus County, and beginning the quarterly
journal Stanislaus Stepping Stones, which Press
and Publications still publishes today. However,
with no building of their own and with similar
purposes and collections, in 1987 the Historical
Society merged with the McHenry Museum
Society, resulting in the current name of McHenry
Museum & Historical Society. The Amended
Articles of Incorporation stated that there
would be a Publications Committee to carry on
the work of the Historical Society, and the
Historical Society officers became members of
this Publication Committee. The Historical
Society added some 500 members to the
newly formed merger. The new Publications
Committee acquired the $25,000 treasury of the
old Stanislaus County Historical Society, a significant
figure with which to carry on its book publishing
mission.
Since that 1987 merger, there have been a few
name changes of the Publications Committee now
known as Press and Publications, McHenry
Museum & Historical Society. The Society is governed
by a Board of Directors, and its Bylaws designate
Press and Publications as a Support Group,
along with Acquisitions, the Docents, and the
Guild. Press and Publications has continued to
bring authentic local history in written form to the
community, with a list of fifteen original publications
and several reprints. So now we go a step further
and bring you this publication Touchstones:
Life and Times of Modesto which, as stated earlier,
builds on our heritage but goes beyond history
with detailed stories of present day Modesto and
projections into our future. We are confident this
new venture will provide hours of good reading.
Above: McHenry Museum, home
of the McHenry Museum &
Historical Society.
COURTESY OF THE CITY OF MODESTO.
Below: Press and Publications
provides authentic local history in
written form.
PHOTOGRAPH BY SCOTT MITCHELL.
Press and Publications ✦ 7
INTRODUCTION
O UR P EOPLE A RE O UR S TRENGTH
BY MAYOR TED BRANDVOLD
Georgia Herrick, Valley Vineyards,
watercolor.
As Modesto approaches the 150th anniversary of its founding, we will have an opportunity to
reflect on where we’ve been and to decide where we want to go. This book is a testament we
share with future generations, as its many contributors express their views of these reflections
and decisions.
There is no doubt that the strength of Modesto is its people. Whether you were born here and
stayed or were born here and left, special qualities exist if you were Modesto-grown.
Two brothers started a winery after reading some pamphlets in the county library, stayed, and turned
their business into the largest privately owned winery in the world—E. & J. Gallo Winery.
Other world-class businesses were built here, such as Bob Piccinini growing Save Mart
Supermarkets and Dan Costa cultivating a series of creative and successful ventures.
A son of Modesto grew up here, dreamed of making movies, made one called American Graffiti
about Modesto’s car culture, and became one of the greatest storytellers in the history of the world by
creating the Star Wars saga, among others. Modesto-grown George Lucas is Modesto’s greatest export
of all time!
Countless others who are Modesto-grown have gone on to succeed in their chosen vocations
around the world, and we take great pride in them all. There are many like me, who moved here from
other places around the nation, and around the world, helping make Modesto an outstanding city.
Our people best reflect who we are as a city, and not just our famous ones. Mothers and fathers
raise strong families here. Grandmothers and grandfathers keep memories alive of the past successes
8 ✦ TOUCHSTONES: Life and Times of Modesto
WORKING TOGETHER TO MEET THE CHALLENGES AHEAD
The naming of Modesto has its roots in the
Spanish word for “modest.” Though its citizens
tend to be modest people, there is nothing
modest about what Modesto has accomplished
over the span of almost 150 years. Growing to a
city of over 211,000 and listed as one of the 100
largest cities in the United States, its agricultural
“roots” run deep, but its downtown and urban
amenities provide its population with a diversity
of opportunities to live, work, and enjoy.
Nearly 150 years of growth have changed the
city in profound ways. Modesto truly finds itself
at the “crossroads.” The Great Recession of 2008
and “Growth/No Growth” debates have
dampened enthusiasm and optimism about the
future, and clouded over some of our strengths.
However, this time of uncertainty has created
many new opportunities in Modesto.
Born out of a desert and located in the heart of the Central Valley, we are a very resilient
community that is unafraid of challenge. We have succeeded time and again where others have
failed. The beginning of the twenty-first century saw an amazing growth spurt that came tumbling
down in 2008. The leadership of the community made the hard choices necessary to reduce
and rebalance the budget to maintain the fiscal sustainability of the city. Eight years later, growth
remains slow, but that has not dampened the spirit or the “can-do” attitude of the community. A
strategic plan is in place that prioritizes precious resources to invest and expand on our “Great Safe
Neighborhoods,” strengthen “A Healthy Economy and Great Quality of Life,” reestablish a “Vibrant
Infrastructure and Sustainable Environment,” and continually improve as an “Effective, Responsive,
and Transparent Government.”
These commitments are no easy challenge, but Modesto has a strong foundation and good
“bones” to build upon, a resilient and entrepreneurial spirit, and a broad diversity of talent and
strength that will carry us forward. We know that government is not the solution. Building
partnerships, engaging our diverse community, collaboration, sharing, networking, and reaffirming
what used to be called civic responsibility to our
neighborhood and community are the
characteristics that will help us choose the right
direction and achieve success.
Though our beginnings were founded on
“modesty,” we are confident of who we are, and
proud of what we have accomplished. We are
ready as ever to work together, meeting whatever
challenges lie ahead. We are looking forward to
an even greater 150 years to come and an even
brighter future for Modesto.
Above: Modesto City Hall: Ready
to work together to meet the
challenges ahead.
COURTESY OF THE CITY OF MODESTO.
Below: The men of Stanislaus County
put themselves in her shoes.
PHOTOGRAPH BY DAVID SILVA. PHOTOSHOP
RENDERING BY LESLEE ADAMS. COURTESY OF
HAVEN WOMEN’S CENTER OF STANISLAUS.
- Jim Holgersson,
City Manager of Modesto
(May 2014-March 2017)
Introduction ✦ 9
we’ve enjoyed and some failures we’ve learned
from. Our churches, our voluntary associations,
clubs, and charities fill the many needs of our
citizens. This is Modesto.
It is a humbling honor to be mayor of this
exceptional city, as it approaches its
sesquicentennial. To readers of this book in the
future, judge us by what we did with both the
community and the city passed on to us by our
forbearers. Did we succeed or fail to make a
great city even greater? That’s the question I ask
myself every day as mayor.
Thank you to Ken White for organizing this
volume, as well as to each of the many
contributors, for chronicling this particular point
in time in the history of Modesto, California.
SHAPING A BRIGHT FUTURE FOR STANISLAUS COUNTY
Stanislaus County and the City of Modesto have a long and rich history of working together in a commitment to improve and
better serve their communities. This collaborative spirit is perhaps best exemplified in Tenth Street Place, the administration building
for both the city and county, where there are no walls dividing the city manager’s office portion of the building from the county chief
executive office. Over the years, these two public agencies have entered into a variety of partnerships from a joint Regional 911 Call
Center to an “Energy-from-Waste” facility. Working together, they have brought sewer services to county islands, a community/onestop
center for our veterans, and one of the largest recycled water projects in the country. These partnerships have resulted in greater
efficiencies in the delivery of government services and have led to a growing recognition of the value of cooperation.
Like many counties and cities in the Central Valley and across California, Stanislaus County faces profound challenges.
Recognizing that local government acting alone cannot create the future hoped for in our county and cities, in 2015, leaders and
residents throughout Stanislaus County joined together to launch a long-term movement to improve the quality of life for residents
and families across our county.
Initiated by the Stanislaus County Board of Supervisors, this “Focus on Prevention” movement is growing through the efforts of
volunteers and leaders from multiple sectors, including: neighborhoods; businesses; education; faith; health; nonprofits;
philanthropy; media; arts, entertainment and sports; and local government. These sectors have committed to focusing on prevention
by moving more of our resources and attention to addressing root causes and the long-term conditions that lead to individuals and
families struggling in our county. They are also committed to acting and working together, to doing better through learning and
mutual accountability, and to remaining committed for the long haul. We are convinced that by working together, we can shape a
bright future for the residents of Stanislaus County.
- Stan Risen, Chief Executive Officer, Stanislaus County (November 2013-August 2017)
The Stanislaus County Board of Supervisors, acting together to better serve our community.
PHOTOGRAPH BY DAVID JONES. COURTESY OF STANISLAUS COUNTY.
10 ✦ TOUCHSTONES: Life and Times of Modesto
FOREWORD
T OUCHSTONES
BY KEN WHITE
Once upon a time, a touchstone was used by ancient alchemists to test the purity of gold or silver.
Now it is used to determine the excellence or genuineness of something.
When it comes to the place where we live and work, there are many touchstones used to determine
the quality of life. These benchmarks are the focus of Touchstones: Life and Times of Modesto,
commissioned by the McHenry Museum & Historical Society to commemorate Modesto as it
approaches the 150th anniversary of its founding.
Located in the heart of California’s Central Valley, there is more to Modesto than meets the eye. The
closer you look, the more interesting it becomes. That is the story we tell in Touchstones. Our goal is
to highlight the many uncommon threads that make up this amazing tapestry we call home.
Touchstones is a contemporary snapshot of the values, people, places, organizations, and activities that
make Modesto a unique, attractive, and authentic California city; that contribute to its identity and quality
of life and form the foundation of our community.
Touchstones is a prestigious portrait of all the things that make Modesto quintessentially Californian, as
well as the cultural and economic center of Stanislaus County. This collection of essays, illustrations,
stories, photographs, and artwork captures the vibrant lifestyle, rich heritage, distinctive culture, evolving
diversity, and essential character of our hometown. It showcases what connects and unites us. It identifies
what we’ve done, are doing, will do, and still need to do. It is a chronicle of the immediate future.
Touchstones features a special sponsored section entitled “Sharing the Heritage,” which profiles
prominent local businesses and institutions that have played a major role in the growth and development
of our city. These tributes look at the history, accomplishments, and vision of the many respected and
Bruce Miller, McHenry Museum,
acrylics on board.
Foreword ✦ 11
Above: Touchstones—used to
determine excellence.
PHOTOGRAPH BY NICK GIRON, NICK GIRON
PHOTOGRAPHY.
Below: A contemporary snapshot.
Tesoro of the Valley. Mural by
Frankie Franco.
PHOTOGRAPH BY JAMES A. EWING.
diverse companies, organizations, and families
born and based in Modesto. Each profile provides
an opportunity for these entities to share their
heritage, pride, and success, while creating a
lasting legacy for future generations to enjoy.
Touchstones is much more than another
history book, as it reaches into our past,
present, and future to tell a memorable story
about this town. Each chapter covers an
important aspect of our hometown; significant
themes that help illuminate our evertransforming
city. Each chapter was written by
experts in their respective fields; a prestigious
group of knowledgeable, well-known, and wellrespected
contributors.
Ted Brandvold, mayor of Modesto, gives us a
brief glance at what makes our city one of a kind.
Ken White, writer and editor, sets the stage
before chronicling our history, introducing us to
some notable natives and creative people, and
closing with some final words.
Stella Beratlis, Modesto Poet Laureate,
captures the many facets of our town.
Robert Ulrich, casting director/producer, talks
about the small town that helped shape him.
Carl Baggese, retired journalist and local
history writer, describes the downtown heart of
Modesto, as well as compiling an entertaining list
of trivia, and an enlightening historical timeline.
Chris Murphy, president and vice president
of Marketing, Sierra Pacific Warehouse Group,
takes us on a nostalgic trip to visit the roots of
our American Graffiti heritage.
Dr. Jim Johnson, arts education coordinator,
Gallo Center for the Arts, showcases the
spectrum of arts activities that illuminate our city.
Kate Trompetter, development and
communications director, Center for Human
Services and Tom Ciccarelli, deacon, St. Patrick’s
Church Ripon, collaborate on the story of
volunteerism and philanthropy in our community.
Garrad Marsh, former mayor of Modesto and
owner of McHenry Bowl, provides an overview
of the type and role of local government.
Jennifer Mullen, Visit Modesto, chronicles the
incredible range of entertainment, recreation, and
sports options available to locals and visitors.
Wayne Zipser, executive director, Stanislaus
Farm Bureau, shares the incredible bounty and
impact of agriculture.
Jeremiah Williams, owner, Oak Crafts by
Jeremiah, looks at the blessings and challenges
of our diversity.
Elizabeth Greenlee-Wight, CEO, Inter-Faith
Ministries; Mark Haskett, president, Stanislaus
County Interfaith Council (SCIC); and Dan
Onorato, Modesto Peace/Life Center, come
together to convey the good work being done by
our faith-based institutions and organizations.
Doug Ridenour, Sr., Modesto City Council
member and retired police officer, talks about
the roles and responsibilities of the many
individuals and agencies involved in keeping
us safe.
Dr. George Boodrookas, dean of advancement,
Modesto Junior College, discusses the
incalculable value and influence of our local
educational system.
12 ✦ TOUCHSTONES: Life and Times of Modesto
Colleen O’Brien Preston, RRT, RN, service
director, Kaiser Permanente, examines the state of
our healthcare.
Robert Barzan, founder, Modesto Art Museum
and Modesto Architecture Festival, tours of our
architectural landmarks.
Cecil Russell, CEO, Modesto Chamber of
Commerce, provides insight into why Modesto
means business.
Carol Whiteside, principal, California Strategies,
gazes into the future to see what lies ahead.
A percentage of all book and sponsor sales will
be donated to the McHenry Museum & Historical
Society. Purchasing a book or profile benefits the
museum, the community, and the sponsor.
Acclaimed author Joan Didion, a native
daughter of the Golden State, once wrote that “a
place belongs forever to whoever claims it
hardest, remembers it most obsessively,
wrenches it from itself, shapes it, renders it,
loves it so radically that he remakes it in his own
image.” We believe that. The Central Valley
belongs to us and Modesto is ours.
This valley after the storms can be beautiful
beyond the telling,
Though our city-folk scorn it, cursing heat in
the summer and drabness in winter,
And flee it – Yosemite and the sea.
They seek splendor, who would touch
them must stun them;
Above: Sharing the heritage.
COURTESY OF SAVE MART SUPERMARKETS.
Bottom, left: Reaching into our past,
present, and future.
COURTESY OF CHRIS MURPHY AND NOEL ROCHA.
Bottom, center: This publication
includes contributions from a
prestigious group of knowledgeable,
well-known, and well-respected
contributors, including Jim
Johnson, Ph.D.
PHOTOGRAPH BY JAMES A. EWING.
Bottom, right: Proceeds from this
publication benefit McHenry Museum
& Historical Society.
COURTESY OF MCHENRY MUSEUM &
HISTORICAL SOCIETY.
Foreword ✦ 13
Above: The Central Valley belongs to
us and Modesto is ours.
PHOTOGRAPH BY JAMES A. EWING.
Below: There is much to be proud of
in our community.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY.
The nerve that is dying needs
thunder to rouse it.
I in the vineyard, in green-time and
dead-time, come to it dearly,
And take nature neither freaked nor
amazing,
But the secret shining,
the soft indeterminate wonder.
I watch it morning and noon, the unutterable
sundowns;
And love as the leaf does the bough.
This poem was written by William Everson,
“the Beat Friar.” Another Central Valley patriot and
refugee, he too loved this valley. It was his
touchstone, not a flat spot on the map viewed in
the rear-view mirror while on the way to
someplace else. Unfortunately, many of us have
lost our connection with this place; with what
helped make us who we are, in all its kaleidoscopic
glory. The familiar sight of the sun low on the flat
horizon. The soft sound of whispering oak trees.
The cool touch of flowing rivers. The sweet taste of
a fresh peach. The memory-etching smell of
irrigated soil. Here in this part of the world, we are
all linked by the land, the people, and this place
we call home. It is our tap root. From it, we draw
sustenance, inspiration, and determination.
Our town is known around the globe. Our
landmarks are universally recognized. Our products
are sold across the planet. Our people have
changed the world. There is much to be proud of
in our community. Much to feature. Much to
remember. Much to celebrate. And much to prove
that Modesto is, and will remain, a great place to
live and work.
It is our deepest and most sincere wish that
this book will help change how we are
perceived. That it will help communicate all that
is singular about our little town. That it will
cultivate hope for the future. A message of
compassion, inclusion, trust, and optimism.
And, ultimately, a sense of community.
THERE’ S MUCH MORE TO
THIS TOWN
We hope to reverse the stigma that’s
strongly associated with Modesto as leastliterate,
least-educated, most-miserable city.
We want to tell the story of this vibrant,
energetic culture we have. We’re trying to say
there’s much more to this town.
- Sam Pierstorff, Editor-in-Chief, Quercus
Review Press; Founder, Slam on Rye and
The Ill List; Professor of English,
Modesto Junior College; Modesto Poet
Laureate 2004–2008.
Originally published in the April 24, 2016
edition of The Modesto Bee.
14 ✦ TOUCHSTONES: Life and Times of Modesto
A MODESTO POEM
P RAYER FOR Y OU, ON THE W AY TO
W HEREVER Y OU’ RE G OING
BY STELLA BERATLIS
While you’re on your way to wherever you are going,
make time for interesting civic slogans,
kind tones of voice from your offspring,
and tender pork chops at dinner, as you wait
for those children to grow;
Rebecca Murphy, Through the Arch,
100 Years, acrylic.
and on your way, don’t forget
to wave at the passing cars, the ’62 Rambler Ambassadors,
the ’57 Chevy Impalas – lowered or not – the ’49 Chevy pickup
with the two-tone paint job and its wine press in the wood-slat bed
on which you chipped your front tooth;
meanwhile, on your way to being an adult in Modesto,
don’t forget to stand at the side of the street
watching the veterans parade by,
the group ever-smaller year by passing year –
and to think about what that means;
A Modesto Poem ✦ 15
and on the way to wherever your route ends, remember
the urban forestry division and its cherry-pickers taking crews up high,
clearing out the mistletoe taking hold in your soul. It roots
to your higher self, takes in your exhalations
and thrives.
And on the way to wherever you are going,
don’t forget to design the official flag of your being.
Do it with your own brand of thinking, all of the
small sadnesses mixed with triumph, your flag waving
in the same air that we breathe, here in Modesto –
And while you are on the way
to wherever you are going, bless each face you meet,
the creases at the bottom corners of both eyes; bless
the line of the lips where they meet. Curve your own mouth
into a shape, a symbol, the flag of this singular moment,
when you meet your neighbors at every corner – in the Virginia Corridor,
in Dry Creek. You are here in this moment, you fill it, are filled;
you are firmly twined around the tree trunk of time. And so, on the way
to wherever you are going, you find yourself always arriving here, where you are:
inside this frame, and this frame, and this frame.
Note: I recall that when my family and I moved here from the Bay Area in the late ‘70s, Modesto’s slogan
(perhaps a Chamber of Commerce-created slogan) seemed to be a phrase along the lines of Modesto: We’re on
the Way to Where You’re Going. In this poem, I work with that slogan, which might be true only in my memory’s
imagination. As an adult who has now lived in Modesto for the past 21 years after leaving “for good” back in
my college days, I’m fascinated by the idea of a city—any city, really, but especially one’s hometown—as both a
transitory and a permanent place, a place where one projects one’s own desires, regrets, and hopes.
When you meet your neighbors at
every corner—in the Virginia
Corridor, in Dry Creek.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY.
16 ✦ TOUCHSTONES: Life and Times of Modesto
PREFACE
M ODESTO: MY F AVORITE P LACE
BY ROBERT ULRICH
Everyone’s relationship to their hometown is personal. Some people can’t wait to get out, and some
people want to stay there the rest of their lives. If I hadn’t wanted to pursue a professional career in show
business, I would’ve been truly happy to stay, and I know that I would have found great comfort and
joy in playing an active role in the community. However, I had a different calling.
I loved growing up in Modesto, and I don’t think that I have created an idyllic perspective of it. I
think it really was a pretty darn perfect setting to live out my youth.
My parents were so proud of the town and all its history. My great-grandfather was mayor. My
grandfather was one of the initial founders of the Modesto Reds baseball team. I lived around the corner
from Ulrich Avenue, down the street from the wonderful O’Brien family, and directly next door to the
Ulrich Shopping Center, where I would grab my ice cream cone at Swenson’s and walk ten yards to visit
Lulu, the chimpanzee, in my dad’s zoo, which was the only zoo in the Central Valley at the time.
I was very active while attending Grace Davis High School and fairly active while at Modesto
Junior College. Theater played a huge part in my formative years, and I was mainly involved in the
Modesto Youth Theater, headed by Paul Tischer. That was a wonderful time in my life and the
experiences and friendships I gained were invaluable. The people I performed with in plays and
musicals became friends and, later, became major fixtures in Modesto’s art scene—Melanee Wyatt,
Karen Lotko, Michael Johnson, John Duerner, Debbie Holtzclaw, Penny Sweeney, Claudia Streeter,
and Candy Chamberlain, to name a very few.
Even though I moved to New York City and eventually to Los Angeles, where I currently reside
and work as a casting director, I have always returned to my hometown for parties, events, and plays,
both to support my friends, and to not lose my connection with my roots.
I have always been extremely impressed that a town the size of Modesto has its own symphony,
so many respectable theaters and dance companies, and now the beautiful Gallo Center for the Arts.
Tyler Abshier, North and Dakota,
The Great Tree, oil.
Preface ✦ 17
Top, left: Downtown Modesto, 1960.
Modesto: A nurturing, enriching, and
unique environment.
COURTESY OF THE MCHENRY MUSEUM.
Top, right: “Valley Talent Project.”
PHOTOGRAPH BY MICHAEL J. MANGANO,
MICHAEL J. PHOTOGRAPHY & DESIGN. COURTESY
OF GALLO CENTER FOR THE ARTS.
A CITY OF GREAT NEIGHBORS & GREAT NEIGHBORHOODS
Every city has a story that it
believes about itself. Modesto is
no different. Over the last few
years, citizens from Modesto’s
neighborhoods have been
intentional in highlighting the
positive characteristics of the
city and its citizens.
A shift of perception, what is
believed about the city, has been
occurring. A shift from a negative
view of the city to a more positive
outlook. This shift in perception
has led to a shift in conversation.
The stories that Modesto’s citizens
tell about their fair city is The positive benefits of helpful neighbors.
changing. Yes, crime rates are COURTESY OF THE COLLEGE AREA NEIGHBORHOOD ALLIANCE.
high and income is low, but the
city is also made up of great neighbors that create great neighborhoods. Yes, many citizens have been
complacent, but the encouraging emergence of proactive citizens willing to get to work to improve
the conditions in our city is giving rise to stories of volunteerism, philanthropy, and loving acts of
random kindness.
As this shift in conversations is occurring, there is also developing an alternative experience that
people are having in the city; experiences of sacrifice for others and investing time and effort for the
sake of neighbors. A growing number of people are benefiting from this “city of great neighbors.”
As people are seeing their city in a positive light, expressing a positive story, and experiencing
the positive benefits of helpful neighbors, there is also a small but growing shift in positive action
taking shape in our city. This is reflected in citizens willing to “get to work” to improve the health
and well-being of others; investing their own resources and abilities to build a great city.
- Marvin Jacobo, Executive Director, City Ministry Network
18 ✦ TOUCHSTONES: Life and Times of Modesto
OUR SENSE OF COMMUNITY
The sense of community and the great people make Modesto special. I also love the climate, the proximity to other great places
to visit, the special things that make Modesto extraordinary—MoBand, the Gallo Center, the restaurant and music scene, outdoor
life such as biking, hiking, al fresco dining. Modesto is small enough to know “everyone,” but large enough to have the amenities of
a bigger city like healthcare, shopping, dining, professional services.
What makes me proud to be a Modestan is the way Modestans come together to help each other and rally around good causes
that increase our sense of community.
- Lynn Dickerson, CEO/President, Gallo Center for the Arts
Small city intimacy, big city amenities.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM HARRIS PHOTOGRAPHY.
The youth of today are incredibly lucky
to have such an amazing facility to perform
in; what I would’ve given to have had that
back when I was growing up. One of the
things that my wife, Kim, and I look forward to
the most every year is coming home and
judging “Valley’s Got Talent,” now known as
the “Valley Talent Project.” It really is a highlight
for us.
Modesto is, and always will be, my favorite
place. I’m so proud that I can call it my hometown.
It’s actually a joke in my office that the word
“Modesto” is mentioned so often. My staff always
says that the way to get me on the phone is using
that “special” code word. I feel that I am not only
successful at what I do, but I am also the person I
am because of all I learned in the nurturing, enriching,
and unique environment that is Modesto.
Preface ✦ 19
A HISTORY OF MODESTO
F ROM S LEEPY R AILROAD T OWN TO
B USTLING M ETROPOLIS
BY KEN WHITE
William “Bill” Scheuber, Down in the
Valley, acrylic.
Modesto was born with the coming of the railroad. In 1870, the Central Pacific Railroad—the
western link of the first transcontinental railroad—bought property and laid out another of the many
railroad stops snaking down the valley’s spine. At the time, Modesto was the end of the line.
William Chapman Ralston, a banker who previously made millions from the Comstock silver
mines in Nevada, was a director of the Central Pacific Railroad and was known as “the most
resourceful and daring of the West Coast’s financiers.” Legend has it that the city was briefly named
after Ralston. When he declined, a Mexican railroad hand was heard to say, “Señor es muy modesto (The
man is very modest).” The name had a ring to it and was adopted with acclaim.
Because the people of the area recognized the advantages of the railroad’s year-round, reliable
transportation, the citizens of Paradise and Tuolumne City literally picked up their houses and
buildings and moved them to Modesto. The first business district was Ninth Street, then known as
“Front Street” because it fronted the railroad tracks.
A frontier boomtown teeming with life and energy, Modesto quickly gained a reputation as one of the
wildest towns of California’s Central Valley. Commerce and civilization soon tamed it. Businesses were
rapidly followed by schools, churches, parks, and beautiful homes.
20 ✦ TOUCHSTONES: Life and Times of Modesto
In the late 1840s, like the rest of California, folks
living in the Central Valley were infected with gold
fever. Some 300,000 people migrated to California
in search of the valuable nuggets. When dreams of
quick riches were quickly shattered, hundreds of
miners and prospectors turned to the land to ranch
and farm. Unfortunately, two natural disasters
threatened to end ranching and farming in the valley
before it really began. During 1861 to 1862, the
area experienced two months of steady rain, melting
the Sierra snowpack. Rivers overflowed, washing
away entire villages. Land used for grazing was
destroyed, and much of the livestock was drowned.
The following year, the region braved the worst
drought in recorded history. The dry spell killed
most of the remaining animals and threatened to
finally wipe out valley farming. But, in the mid-
1860s, a shortage of wheat around the world
offered impoverished farmers a golden opportunity.
With the drought a not-so-distant and still painful
memory, the locals rolled up their sleeves and
planted thousands of acres of wheat, transforming
Stanislaus County into endless amber waves of
grain. From 1867 to the mid-1880s, Stanislaus
County was a leader in the wheat industry.
While Stanislaus County had plenty of wheat,
farmers had a significant problem transporting it
because primary roads and major bridges were
not yet built. The creativity and determination of
the people shined through once again. They
started using rivers as highways. In 1870, the
railroad replaced this mode of transportation.
In 1871, Modesto became the county seat.
Between 1872 and 1873, a courthouse was
erected at a cost of $60,000. From that point on,
Modesto became the hub of the region, roughly
defined as the area between the Stanislaus and
Tuolumne Rivers. In 1884, it incorporated.
A major boost to the town and the economy
was the development of an irrigation system. In
March 1887, California’s governor signed
legislation authorizing the creation of irrigation
districts. Modesto Assemblyman C. C. Wright
introduced the bill. Local voters approved the
formation of the Modesto Irrigation District
(MID) in mid-1887, which became California’s
second irrigation district. The first was the
Turlock Irrigation District (TID). Although
Top, left: The Central Pacific settles
the Central Valley.
COURTESY OF THE MCHENRY MUSEUM.
Top, right: Gold fever infects
California. “Head of Auburn
Ravine, 1852.”
COURTESY OF THE CALIFORNIA HISTORY ROOM,
CALIFORNIA STATE LIBRARY, SACRAMENTO,
CALIFORNIA.
Above: Modesto blossoms with
irrigation.
COURTESY OF THE MCHENRY MUSEUM.
A History of Modesto ✦ 21
The Modesto Arch was built in 1912
to attract commerce.
COURTESY OF THE MCHENRY MUSEUM.
formed in 1887, the Modesto Irrigation District
did not actually begin functioning until the early
1900s. That was due to a number of reasons,
including litigation by the anti-irrigationists who
challenged the constitutionality of the Wright
law, believing that the district should be privately
owned and operated, as well as the lack of funds
to carry on operations thanks, in part, to the
litigation’s effect on bond measures. Robert
McHenry was selected as the district’s first
president. MID built a canal system and started
delivering irrigation water in 1904. A Grand
Jubilee in April 1904 marked its official opening.
With the founding of MID and the creation of
irrigated agriculture, Modesto blossomed.
Irrigation made it possible to grow a diversity of
FOUR GENERATIONS IN MODESTO
My roots are deep here in Modesto. At the turn of the 1900s, my great
grandfather made harnesses. His son, my grandfather, in his early years drove
a mule team with hay from Paradise City into Modesto and then worked his
way into hardware management. My other grandfather taught at Modesto
High School in the 1930s. One grandmother helped start the PTA, my other
grandmother was a science teacher in Turlock. My father was a carpenter and
my mother was a librarian. The setting was rural when I grew up. We knew
each other. Our neighbors were our friends and extended family. The memory
that lives deep in my bones is that we cared for each other.
- Twainhart Hill, Fourth Generation Modestan
Family roots run deep in Modesto.
COURTESY OF TWAINHART HILL.
crops and to plant year-round, as well as enabling
farmers to make a living on a relatively small
piece of land, often consisting of 20 to 40 acres.
Throughout the 1880s, lovely new homes were
built east of downtown. Today, only one of those
beautiful homes still stands in its restored state.
From 1882 to 1883, Robert McHenry constructed
an Italianate Victorian, now better known as the
McHenry Mansion.
The prosperity fostered by irrigated agriculture
was reflected in the creation of a number of civic
structures, such as the McHenry Public Library
(1912; now the McHenry Museum), the Modesto
Arch (1912), the Southern Pacific Railroad Depot
(1915), large, multi-story hotels (Hotel Modesto,
1914; Hotel Hughson, 1914; and Hotel Covell,
1924), and splendid churches (St. Stanislaus,
1913; First Presbyterian Church, 1911; and First
Methodist Church, 1932).
The McHenry Public Library was underwritten
by money left in the will of Oramil McHenry,
Robert’s son, when he died in 1906. Construction
was started in 1911 and the new library opened
on May 1, 1912. An addition, which doubled its
size, was built by the city in 1928. When a new
city library was constructed in the 1970s, the
original building was converted into the
McHenry Museum.
By 1910, Modesto was growing, boasting a
population of nearly 4,500. In an early attempt
at self-promotion, the young community
described itself as the “most metropolitan and
classy of its size in California.” It was also soon
referred to as the “Rose City” and the “Garden
22 ✦ TOUCHSTONES: Life and Times of Modesto
CAUGHT UP IN
CIVIC PRIDE
The people are friendlier, it’s not as
crowded or rushed, and there is rural
beauty a stone’s throw from downtown.
There is an unusually high level of
community involvement here. People seem
to care more about their city than I’ve seen
elsewhere. It’s hard not to get caught up in
that civic pride.
- Chris Wight,
Senior Marketing Analyst
City,” thanks to the citizens planting the fragrant
flowers and meticulously grooming their lawns,
as well as the development of Graceada Park
under the supervision of John McClaren,
designer of San Francisco’s Golden Gate Park.
The Modesto Arch, which spans I Street at
Ninth Street, was promoted by the Modesto
Business Men’s Association, which later became
the Modesto Chamber of Commerce, as a way to
attract commerce. Built in 1912, a contest was
held specifically to find a slogan to adorn the
arch. The entry that came in first, “Nobody’s Got
Modesto’s Goat,” was passed over in favor of the
runner-up, which remains atop the arch today—
“Water, Wealth, Contentment, Health.”“
Founded in 1921, Modesto Junior College is
the oldest junior college in California. This
institution has helped tens of thousands of students
blaze a path to higher education and a
better future. MJC continues to be a place that
thousands of students seek out each year for an
affordable, quality education.
The 1930s were marked with the founding of
the Modesto Symphony (1930) and new
theaters, such as the State Theatre (1934).
The day prohibition ended in 1933 was an
important day in the United States. It was also one
of the most significant dates in Modesto’s history.
That is the day two brothers, Ernest and Julio
Gallo, opened a small winery in Modesto with
$5,900 in borrowed funds. Over 80 years later, the
winery that Ernest and Julio founded is now the
largest privately owned winery in the world,
employing thousands of workers in Modesto, the
Napa Valley, and other locations throughout
California and the world.
In the 1940s and during World War II,
Hammond General Hospital opened as a burn
and convalescent hospital for wounded troops.
The National Arbor Day Foundation has
named Modesto a “Tree City, USA.” This honor
Above: “Tree City, USA.”
COURTESY OF THE CITY OF MODESTO.
Bottom, left; Downtown Modesto.
COURTESY OF THE CITY OF MODESTO.
Bottom, right: The El Viejo Post
Office. Modesto is the nineteenth
largest city in California.
COURTESY OF THE CITY OF MODESTO.
A History of Modesto ✦ 23
Modesto is California’s 19th largest city, with
more than 211,000 residents. Although it has
become a major American city, Modesto has
remained true to its early history and continues to
be the center of one of the largest and most diverse
agricultural regions in the United States.
From its wild beginnings through its years of
hardships and uncertainty, people have been
MODESTO’ S
ANTHEM
Above: The E. & J. Gallo Winery, the
largest privately owned winery in
the world.
COURTESY OF THE E. & J. GALLO WINERY.
Below: Modesto is the birthplace of
filmmaker George Lucas.
COURTESY OF SKYWALKER PROPERTIES LTD.
has been bestowed in recognition of the city’s
“urban forest,” which includes more than 81,000
trees lining our streets and shading our parks. It
is estimated that there is one tree for every two
people in Modesto, which doesn’t include all the
privately maintained trees. To keep this forest
healthy, the city’s Parks and Recreation
Department utilizes an award-winning, state-ofthe-art,
computerized street-tree maintenance
program. The conscientious planting of these
trees was only the beginning of the city’s urban
beautification. Parks, large and small, dot the
community’s many neighborhoods.
Throughout the ‘50s, “draggin’” 10th Street
was the popular pastime for Modesto’s teenagers.
This resulted in native son George Lucas’ 1973
film American Graffiti that asked the question,
“Where Were You in ‘62?” Each summer, Modesto
continues to preserve the small town feel as
depicted in this popular film. In 1954, Modesto
was named an “All-America City” by the National
Civic League. This award honors citizen action in
community affairs and recognizes exceptional
successful collaboration between residents and
elected officials to make the city a better place to
live and visit. It received the honor again in 1972.
The 1960s and 1970s saw a significant
growth and spread in Modesto’s population,
resulting in a dispersing of businesses to
shopping centers and strip malls, as well as the
loss of productive farmland.
In the late 1990s and early 2000s, the downtown
experienced a vibrant renaissance. Leading
the way was the construction of Tenth Street Place,
which included new offices for the City of Modesto
and Stanislaus County (1997), restoration of the
historic State Theatre (2005), construction of the
prestigious Gallo Center for the Arts (2007), and
plans for a future county courthouse complex.
“Modesto, Where Dreams
Come True”
1st Verse
There’s just one spot
In the world for me,
No matter where I roam.
A wonderful city, most fair to see,
Modesto is my home.
With golden beauty upon its fields,
Its flowers of every hue,
Its towers of learning,
Its homes so blest,
Modesto, I love you.
Chorus
My Modesto, where dreams come true will
be loyal and true to you,
City of water, City of wealth, City of
contentment, City of Health
Fairest and best of the great Golden West,
Modesto, the city of my dreams.
2nd Verse
Our founders brave
In days gone by.
Together toiled and planned;
So we will keep our courage high;
Together we will stand.
With high endeavor we’ll work for this,
The city of the west.
We’re here to serve,
And here to build.
Modesto, we pledge our best.
Repeat Chorus
- Words and Music by Winifred McGee.
24 ✦ TOUCHSTONES: Life and Times of Modesto
attracted to Modesto. Today, just as it has for
nearly 150 years, Modesto’s beauty, charm, and
style of life continue to draw people from all
over the country.
MODESTO
AT- A - GLANCE
• With a population of more than 211,000,
Modesto is the largest city within
Stanislaus County and the 19th largest city
in California.
• Founded in 1921, Modesto Junior College is
the oldest junior college in California.
• The City of Modesto maintains and operates
76 parks, encompassing 1,100 acres of
developed and partially developed land. This
includes five regional parks or trails, six
community parks, 54 neighborhood parks,
and 11 miscellaneous parks or parklets.
• Modesto is the hometown of George Lucas and
is the inspiration for his first hit film, American
Graffiti. Every June, the city celebrates with
classic car parades, concerts, showings of the
movie, and much more.
• The city is home to Seneca Foods
Corporation, which operates the largest wetprocess
cannery in the world.
• Modesto is home to the largest garden club
in California, with nearly 600 members
helping to make Modesto a more beautiful
place to live.
• Modesto and the garden club received the
international “Enhancement of the Landscape”
award in 2002 for its flower clock, located at
downtown’s Centre Plaza.
• Modesto is also home to the world’s largest
privately owned winery, the E. & J. Gallo
Winery. The Gallo Glass plant is also located
in Modesto, and most of the company’s
products are bottled here. The winery plant
is large enough to hold three football fields.
• Foster Farms is the largest poultry producer
in the Western United States.
• Frito-Lay, Del Monte, Hunt-Wesson, and
Kraft Foods also operate processing plants
in Modesto.
• The Almond Board of California is the
second largest organization of its kind.
• Modesto’s many local dairies are partially
responsible for making California the secondlargest
cheese-producing state in the nation.
REFERENCES
If you would like to learn more about Modesto’s history, we recommend
the following sources:
Websites
Modesto Convention & Visitors Bureau; City of Modesto; Stanislaus
Alliance; and www.historicmodesto.com.
Print Resources
Modesto: Images of Yesterday, Images of Today, Robert Gauvreau; “Visitors Guide
& Meeting Planner,” Modesto Convention & Visitors Bureau; The Modesto Bee;
City of Modesto Parks, Recreation, and Neighborhoods Department.
Publications
Modesto—Images of America and Modesto—Postcard History Series by
Carl P. Baggese
Early Modesto and Nearby Towns: Stories Published in The Modesto Bee; The
McHenry Mansion—Modesto’s Heritage; Modesto Then and Now; and The
Modesto Story by Colleen Stanley Bare
The Greening of Paradise Valley: Where the Land Owns the Water and the
Power—The First 100 Years of the Modesto Irrigation District by Dwight H. Barnes
History of Stanislaus County by L. C. Branch
Along the Stanislaus, 1806-1906 by Florabel McKenzie Brennan
Annals of Stanislaus County, Volume 1: River Towns and Ferries by I. N.
“Jack” Brotherton
Growing Up in the Valley by Charlotte Smith Couture
Modesto on My Mind: Columns from The Modesto Bee by Dave Cummerow
Stories of Stanislaus: A Collection of Stories on the History and Achievements
of Stanislaus County by Solomon Philip Elias
Landmarks and Legends: History from the Pages of The Modesto Bee and
Stanislaus County: An Illustrated History by Kathleen M. Gooch
One Hundred Years: Modesto, California by Jeannette Gould Maino
Modesto—Then & Now by Wayne Mathes
An Insightful, Rousing, Sagacious, Artful, but Not-too-Serious History of the
Stanislaus County Library by Michael McGranahan
Stanislaus Stepping Stones and Stanislaus County History: From the Pages of
Stanislaus Stepping Stones, an Anthology; 1976-1986, by the McHenry Museum
& Historical Society
Modesto: An Informal History by B. J. Osborn
Stanislaus County and the Western Movement and Stanislaus County
and World War I: Draft, Training, Combat, Casualties, and Letters by Robert
LeRoy Santos
The Story of Stanislaus County: Where the Land Owns the Water by the
Stanislaus County Board of Trade
A History of Stanislaus County by the Stanislaus County Department
of Education
Old Times in Stanislaus County: A Journey to the Past by Robert Daras Tatam
History of Stanislaus County by George Henry Tinkham
A History of Modesto ✦ 25
DOWNTOWN MODESTO
T HE H EART OF O UR H OMETOWN
BY CARL BAGGESE
Michael J. Mangano, Michael J.
Photography & Design, Beaty Then
and Now, ghost photograph.
In 1973, when George Lucas decided to tell a story of his youth on a night in 1962 Modesto, he
chose to film American Graffiti in Petaluma. At the time, Lucas admitted that Modesto had changed
so much since his high school graduation over ten years before that it was no longer recognizable as
the town he remembered and, thus, would not work for his purposes. In the years between 1962 and
1973, downtown Modesto had gone through an upheaval that changed the landscape and helped
push the development of strip malls and the massive enclosed shopping mall that would become
Vintage Faire, far from the central core of the city.
Anyone who lived through the turmoil of the 1960s would not necessarily point to the changes
in downtown Modesto as the most significant events of the time. Yet the impact to the dynamic city
center was indelible and has continued to be a source of repeated attempts to create a more viable
and useful area than what was left behind. Documented in many articles over the period written by
Lu Gandolfo for The Modesto Bee, Modesto’s past was subject to the wrecking ball in a systematic
destruction of old buildings deemed unworthy of saving for posterity.
During the mid-1960s, most city centers consisted of aging buildings that had outlived their original
purpose. Modesto was founded in 1870 by the Central Pacific Railroad and had gone through several
26 ✦ TOUCHSTONES: Life and Times of Modesto
distinct changes, from its wild-west youth to its
adolescent years of growth and its maturity into
the business center of agriculturally rich
Stanislaus County. Banks, offices, government
buildings, department stores, hotels, and all
other types of businesses flourished as the
community grew and prospered. Downtown was
the magnet for the county’s population seeking a
place to shop, work, and be entertained.
The mantra of the 1960s was “urban renewal,”
which was designed to improve and regenerate
areas in a city that had become slums.
Fresno had built a pedestrian mall in its downtown
that brought new development with it.
Modesto saw its chance to do the same. The first
area to go was “skid row,” which consisted of the
old State Hotel (once a grand Victorian edifice
called the Tynan Hotel, built in the 1890s);
Rogers Hall, one of Modesto’s oldest buildings
that had housed one of the city’s first performance
spaces on the upper floor and now featured
The Hub Clothiers below; the old Turner
Building, which now hosted a liquor store and
billiard parlor; and the two-story Claremont
Hotel, as well as Plato’s Opera House. This was
the block between I, 10th, Highway 99, and H
Streets, in close proximity to the Modesto Arch.
What happened next is what made Modesto
less attractive to Lucas when he decided to set
his film in his hometown. As each area met the
wrecker’s ball, it seemed that parking lots, not
new structures, replaced those torn down. No
pedestrian mall was ever approved or built. By
the late 1970s and early 1980s, when a new
hotel and Modesto Centre Plaza were planned
and built at Ninth and K, Modesto had been
bypassed by a freeway for State Route 99 and
major businesses were moving to the outskirts.
Sears and J.C. Penney, the two mainstay
department stores in downtown, moved to
anchor Vintage Faire Mall at the north end of
town, which would soon become a maze of new
shopping centers, subdivisions, and streets.
Downtown seemed to be an afterthought.
In an attempt to make the city center viable
again, a plan to use state-provided redevelopment
funds to build a new city hall and county building
was put into place after a contentious battle for
and against the plan in the mid-1990s. The
downtown had languished for a number of years,
losing the long-unused Strand Theatre to a fire in
1984 and seeing the Hotel Hughson and Covell
become eyesores. Many of the buildings that
remained were empty, and it was mostly city and
county government workers who went into the
area on a daily basis.
The rebirth of downtown Modesto began with
construction of Tenth Street Place after both old
hotels were torn down, along with the Covell
Theater. The 1925 Beaty Building, which stands
across J Street from the new construction, is one
of Modesto’s oldest surviving buildings and complements
the new construction with its still classic
look. Part of the plan included an 18-screen,
state-of-the-art movie theater, built partially on
the site of the old Strand, and a parking structure
which also houses a restaurant and offices. Across
11th Street from Tenth Street Place is an upscale
Italian restaurant, Galletto Ristorante, housed in
a former bank building. Other businesses,
Above: Downtown Modesto had
changed over the years.
COURTESY OF THE MCHENRY MUSEUM.
Below: Downtown Modesto, 1962.
COURTESY OF THE MCHENRY MUSEUM.
Downtown Modesto ✦ 27
Top, left: Tenth Street Place.
PHOTOGRAPH BY ELIZABETH CARDENAS.
Top, right: The rebirth of downtown
Modesto.
COURTESY OF THE MCHENRY MUSEUM.
Below: Gallo Center for the Arts.
PHOTOGRAPH BY CARL BAGGESE.
including the Modesto Chamber of Commerce,
are located in the old J.C. Penney building on the
southeast corner of J and 11th Streets.
Along with new construction, Modesto’s one
remaining original movie theater has been given
new life as well. Built in 1934 and designed by
renowned theater architect, S. Charles Lee, strictly
for film, the restored State Theatre now houses
live performances with an emphasis on concerts
and comedy. Art films and movies not shown at
larger local cinemas are also scheduled, as well as
classic films.
The jewel of downtown’s rebirth is the
performing arts complex at the corner of I and
10th Streets, sharing the block with Modesto’s
old city hall, now a court building. The Gallo
Center for the Arts, named for the famous
winemaking family whose winery and offices are
located in Modesto, houses two theaters: the 444-
seat Foster Family Theater and the 1,250-seat
Mary Stuart Rogers Theater. Throughout the year,
this arts venue routinely brings large audiences to
downtown to dine in local restaurants and attend
professional Broadway touring shows, concerts,
and other arts performances.
It has been a very long passage for downtown
Modesto from the city’s birth in 1870 to the
present. While the metamorphosis has been
ongoing, a continuing effort is being made to
keep downtown active and alive. The next step
in the rebuilding process will be a new eightstory
Stanislaus County Courthouse on a largely
A BETTER, MORE
VIBRANT COMMUNITY
Like any city, Modesto is not without its
social and economic issues, yet the fact that I
can personally name so many talented
individuals that dedicate themselves to
making our city a better, more vibrant place
for their family and community, makes me
proud to be a Modestan. Their dedication and
love of home makes mine all the stronger.
- Ryan Leupp,
Assistant Management Consultant,
Stanislaus County
28 ✦ TOUCHSTONES: Life and Times of Modesto
unused portion of property bounded by G, H
10th, and Ninth Streets. The hope is that new
construction will help bring housing and
businesses to help downtown Modesto thrive.
HISTORIC BUILDINGS OF
DOWNTOWN MODESTO
While not a definitive list of the buildings
that once graced downtown, this list is a
sampling of some of those long-gone and others
still standing.
The Stanislaus County Courthouse, located
between I and H Streets, built in 1873. The
courthouse stood until the late 1950s, when a
new building was erected on the site.
The Tynan Hotel, located at H and 10th
Streets, 1890. Constructed by Thomas Tynan, it
boasted a clock tower, but no clock. In later
years, the tower was removed, along with
its Victorian-era trim. The building was
renamed the State Hotel and became part of
Modesto’s skid row. It was torn down in the
late 1960s.
The Modesto Bank Building, located at the
corner of I and 10th Streets, 1893. This building
had an iconic clock tower that was a centerpiece
of downtown until 1941. That year, a new
building replaced this structure, and later
housed Crocker Anglo Bank, until the city used
it for storage in the late 1990s. It was eventually
replaced by the Gallo Center for the Arts.
The Modesto Theatre, located on 10th Street,
between I and J Streets, 1913. Built by the
Mensinger family, the interior caught fire and
burned in 1914, but was soon rebuilt. This was
an ornate theater for stage shows and, later,
films. In 1934, when the State Theatre opened,
use diminished. The building still stands, but is
an empty shell.
The Hotel Modesto, located at the corner of
11th and H Streets, 1914. It was expanded
several times over the years and became the city’s
social center. It burned in 1944 and the remnants
stood until 1958, when the new brick city hall
replaced it.
The Hotel Hughson, located at the corner of J
and 10th Streets, 1914. It was built by the
Above: Historic downtown Modesto.
COURTESY OF THE MCHENRY MUSEUM.
Below: The Strand Theatre.
COURTESY OF THE MCHENRY MUSEUM.
Downtown Modesto ✦ 29
FOOD: REFLECTING AND BUILDING A COMMUNITY
To me, a city is defined by its gathering places. Whether they be restaurants, pubs, cafés, coffee shops, or farmers markets (for
simplicity’s sake, we will refer to them all as “restaurants”), they provide the best snapshot of the community—past, present, and
future. You see, everyone eats, and everyone needs care and attention. Around the table is where this happens; food, atmosphere,
company, and service.
Take our town for instance. You can walk into the coffee shop down the street and enjoy art from local artists; wander to the tapas
restaurant around the corner, have a glass of wine and see new and old faces alike; grab a beer at the local pub or have a cocktail at
one of the many bars run by good people with big hearts. With an open mind and general curiosity, you can go into a restaurant that
has been around for decades and get a feel for the history of that city, as well as the cultures of its people. You can go into familiar
places that hold memories, or into new establishments and see them striving to find themselves. You can witness first-hand the
personalities of the place and its people evolving and growing. And, even better, you can be a part of it. The beauty of a good restaurant
is that they value you, and understand that you affect the outcome of that place. These places are defined by you, who populate them,
as much as those who work there, and so the culture of a city is largely determined by its restaurants.
Modesto is a good and hospitable place, filled with an extremely diverse set of people who care for their work, their
loved ones, and their community. The downtown is a great place to witness this. There are restaurants on every corner, and they pull
from the bounty that is our valley. You can sample a number of restaurants and enjoy a meal created entirely from local products. Take
a stroll downtown, from one end to the other, you will see the diversity in our community represented in its food. Greek, Italian,
Chinese, Mexican, Japanese, Thai, and American BBQ. There is all this and much more, waiting to be explored and experienced.
We have such a diverse selection of food and food establishments and people that fill them that you are sure to discover something
new and something old, something familiar and something bold. Venture out, ask a neighbor, a friend, or a stranger to recommend a
spot. Start a dialogue, then bring some friends, and take it in. Sit, eat, drink, laugh, cry, have silly talks, and important conversations.
The food scene in Modesto is about much, much more than food. It’s about people. It’s about community. And we have incredible
people, who have created a powerful community.
- Damon Robbins, Owner/Operator,
Camp 4 Wine Café—”Life happens at the table.”
The food scene in Modesto is about
much, much more than food.
PHOTOGRAPH BY DAMON ROBBINS. COURTESY OF
CAMP 4 WINE CAFÉ.
30 ✦ TOUCHSTONES: Life and Times of Modesto
widow of the founder of the town of Hughson
and designed by Bernard J. Joseph, who also
designed the Modesto Arch. The hotel boasted
an indoor swimming pool, restaurant, and
ballroom. Eventually falling into disuse, it was
razed in the late 1990s to make way for Tenth
Street Place.
The Strand Theatre, located on 10th Street
between J and K, 1921. The grand theater was
designed and built by Reid Brothers. It was used
for stage shows, graduations, and films. After
years of neglect, it burned in 1984 and was
demolished. An almost identical theater built by
the same company is still in use as a performing
arts center in Eureka, California.
The Hotel Covell, located at the corner of
11th and J Streets, 1924. Built by rancher
George Covell and his wife, Grace. Originally
seventy rooms, it was expanded in 1929. The
hotel was demolished in the late 1990s to
make way for Tenth Street Place, the new citycounty
building.
The Covell Theater, built as part of the Hotel
Covell. It was called the Richards Theater
during construction, but was actually named
the National. Later, it was the Princess and then
the Covell. Most often the location for Disney
films, it later was turned into an adult movie
house. The theater was torn down when the
hotel was demolished.
The Beaty Building, located at the southwest
corner of 11th and J Streets, 1925. Still
standing, it houses Tresetti’s Restaurant, as well
as various other shops and offices. The building
was built by John Beaty, who was manager of the
Hotel Hughson.
The J.C. Penney Building, the third and final
downtown Modesto location for the department
store, 1947. Originally managed by the
founder’s nephew, Richard Penney, it was
converted into office space in the mid-1970s
when J.C. Penney moved to Vintage Faire Mall.
The Modesto Chamber of Commerce is
currently one of the tenants.
The Black Building, located at 11th and I
Streets, 1922. This was the original site of
L.M. Morris, a business supply company owned
by George Lucas, Sr. It also housed Lowery Gift
House, a long-time downtown business.
The El Viejo Post Office, located at 12th and I
Streets, 1933. The building was authorized by
THE BEAUTY AND FREEDOM OF MODESTO
As a Bay Area native, and later in life, a longtime resident of Los Angeles,
it took me several years of stubbornness and self-reflection to finally
appreciate the beauty and freedom of living in Modesto.
As a filmmaker and writer, my most precious commodity is time. The low
cost of living affords me the luxury of working full-time on my craft. My
girlfriend and I own a home a mile from downtown Modesto, so I’m never
too far from a pint of beer at Commonwealth Gastropub, a meal at Concetta,
or an art film at the State Theatre. Being a runner and cyclist, my daily
workouts have me joyously hitting the trails of Dry Creek, or the newly laid
bike paths on the Virginia Corridor.
My favorite thing about living in Modesto: spending time in my garden,
surrounded by succulents, drought tolerant plants, and my three cats.
- Mark Runnels, Filmmaker, Writer
The beauty and freedom of living in Modesto.
COURTESY OF THE CITY OF MODESTO.
Congress in July 1930 as a Federal Construction
Project by the Hoover Administration. It was
commissioned as the Federal Building and
included the post office and all Federal offices,
such as the Internal Revenue Service, the
Immigration and Naturalization Service, the
Federal Bureau of Investigation, and other
Downtown Modesto ✦ 31
A THRIVING HIVE
Above: The Beaty Building.
COURTESY OF THE MCHENRY MUSEUM.
Below: The El Viejo Post Office.
COURTESY OF THE MCHENRY MUSEUM.
departments. The cornerstone was laid March
12, 1933. It opened October 2, 1933. The lobby
contains hand-painted, Depression-era murals
by Ray Boynton that were commissioned by
the New Deal’s Treasury Relief Art Project
(TRAP), which was funded by the Works
Progress Administration (WPA). The post office
was dubbed El Viejo (“the old one”) when
the new main post office opened on Kearney
Avenue in 1962. El Viejo closed on April
29, 2011, was redeveloped as legal offices in
2013, and occupied by McCormick Barstow,
LLP in 2014.
The “American Dream” is possible in
Modesto—no debt, savings accounts for
retirement and children’s education, date
nights downtown, and occasional vacations.
My highly educated friends in the Bay Area
can’t afford a home and barely make rent.
Although they have access to more amenities,
Modesto is starting to compete on the arts
and culture front, too.
I love going to Concetta and bumping
into neighbors, colleagues, or friends of my
parents. I lived in a lonely fish bowl in San
Francisco, but in Modesto I’m part of a
thriving hive of folks, all working together
to improve our community.
- Amanda Hughes,
Program Director,
Stanislaus Community Foundation
The State Theatre, located on J Street, 1934.
Built in the waning days of the Art Deco period,
this structure was designed by S. Charles Lee, a
renowned California theater architect. It
contains plaster murals of leaping gazelles
and greyhounds. It has been restored and is still
in use.
32 ✦ TOUCHSTONES: Life and Times of Modesto
GRAFFITI HERITAGE
G RAFFITI
U.S.A.
BY CHRIS MURPHY
It’s all about the music and the cars! Oh, yeah, maybe dating, too.
After World War II, the roads opened up. Gas was plentiful, rubber and metal were no longer rationed,
and people could drive; sometimes for no reason at all. Along with the open road came the drive-in.
Across the busy highways of America, carhops served up burgers, fries, and shakes to the hungry
motorists. In the case of Modesto’s own Burge’s Drive-In on Highway 99, chicken was the specialty.
In the ’40s, a new music created in Modesto circa 1938 by the Maddox Brothers and Rose called
“Hillbilly Boogie,” would reach around the country via radio and would become “Rockabilly.” The
“slappin’ bass” technique of brother Fred Maddox put the beat in the rhythm and blues that would
become the foundation of “Rock ‘n’ Roll.”
This is the birth of cruising; having time, gas, a car, music, a place to hang out and, of course, a date,
or the hopes of getting one. People that grew up in Modesto during the late ’50s and early ’60s say that
Modesto native George Lucas really got it right in his landmark 1973 film, American Graffiti. It was a
fun, innocent time, and even the police officers of the day recall that most of the action was pretty tame.
Of course, it was all about seeing and being seen. The slow crawl of the cars was a spectacle and,
whether you were parked or driving, it was a mobile mating ritual for many.
When Modestans were cruising, then known as “draggin’ 10th,” there was only one radio station that
played the rock ‘n’ roll hits. KFIV 1360 AM was, for many, the soundtrack of their lives. American Graffiti
opens with the Rockabilly-inspired 1954 song, “Rock Around the Clock.” These and many other rock
‘n’ roll anthems were broadcast live from a booth in Burge’s, located at Ninth and O Streets, a key
turnaround for the evening ritual.
American Graffiti was the first movie created around a selection of popular music not written
specifically for the movie. These songs were integral to the script. Securing the rights to the songs
Aaron “Fasm” Vickery, Modesto
Graffiti, spraypaint.
Graffiti Heritage ✦ 33
GRAFFITI TAKES ME BACK
Above: Burge’s Drive-In on
Highway 99.
COURTESY OF BELT PRINTING.
Below: Radio provided the soundtrack
for cruisin’.
COURTESY OF STEVE PEDEGO.
consumed 10 percent of Lucas’ $750,000 budget.
This was the playlist of a generation.
American Graffiti made a legend out of one of
the many car clubs in Modesto. “The Pharaohs,”
their name stylized in the movie to protect the
“innocent,” were originally the FAROS. There
were many car clubs before the FAROS that
included numerous “Cruise Legends.” Most of
the clubs in town started as high school “Athletic”
clubs, such as the 36ers and the Regs. The first
real racing car club was the Century Toppers,
founded by Gene Winfield, along with Bart
Bartoni and Pete Hischier. There were a variety of
clubs in Modesto; some were more social and
some were filled with car enthusiasts, like the
Modesto Mill Jockeys, Road Rebels, and the club
Graffiti Summer is a great event. The
parade, the car show, and the music all take
me back. We did the same thing growing up
in Fort Worth, Texas. Having my name in the
Graffiti “Walk of Fame” alongside George
Lucas and Bo Hopkins is pretty cool. Modesto
is where it all started. That’s why I like coming
back. It still feels like the small town it was in
the good old days. Everybody is so nice. I love
meeting people who love American Graffiti. I’ll
return as often as they’ll have me. It’s always a
real good time.
- Candy Clark, Actor,
“Debbie” in American Graffiti
that George Lucas belonged to, the Ecurie
AWOLs. All of these clubs had special logos,
jackets, patches, and other items to help promote
club unity.
It was a simpler time when “The Cruise” took
place. The police officers on the beat would write
multitudes of tickets for illegal turns, lowered
cars, and excessive speeds for the kids “draggin’
10th.” The cruise from Burge’s Drive-In was
underway in 1947 and cruisers also frequented
Al’s, Felix’s, and Warren’s drive-ins and dragraced
from light to light. Pranks were pulled all
over town using oil slicks and smoke shows. But,
most of all, it was about hanging out for some
harmless fun, going on dates, and showing off
your car. You could dance to Kent Whitt and the
Downbeats with Rockabilly legend Roddy
Jackson at the California Ballroom or the Fable
Room in the Hotel Covell. Whether you had a
Gene Winfield “Candy Apple Red” paint job,
your car was lowered and chopped, or even if
you drove the family car, downtown Modesto
was the place to be. Whether you were in the
FAROS, Road Rebels, or Century Toppers car
clubs, or one of the fraternities or sororities, or
just enjoyed a night out with your date, most
cruisers agree that George Lucas’ movie captured
the magic and mystery of the cruise in Modesto.
While the cruise has evolved over time, with
the two-way, 10th Street strip yielding to a loop
of 10th and 11th Streets ultimately being
34 ✦ TOUCHSTONES: Life and Times of Modesto
replaced by a route out McHenry Avenue, the
music, the cars, the fun, and the connections
remain an important part of our culture. Even
though the days of cruising are no longer, our
love of classic cars, chrome, and rock ‘n’ roll still
shines bright and comes to life each June during
Graffiti Summer.
Modesto Graffiti is more than a chapter in the
history books. Subsequent generations have kept
cruising alive and well into the ’70s, ’80s, and
early ’90s, and are now sharing the experience
with future generations of car lovers. We have the
Rockabilly bands and fans that embrace our retro
heritage, the elaborate low-riders that celebrate
the Impalas of the ’60s, and all kinds of people
who want to embrace a positive feeling about
Modesto and share in the excitement we can
create with our tuck-and-rolled heritage. Graffiti
is cross-cultural and cross-generational. It is
steeped in art, music, soul, and respect for a
simpler time. Watch American Graffiti and you
will be amazed at what can happen.
Modesto has memorialized the cruising years
featured in the film classic with a statue of two
cruisers in downtown Modesto at the Five
Points intersection. Classic Community Murals
is producing timeless, Graffiti-themed murals
throughout the city that celebrate the era.
Downtown, 10th and 11th Streets have been
named the “Modesto Historic Graffiti Cruise
Route.” The route features a 25-kiosk walking
tour and a “Walk of Fame” at Tenth Street Plaza
that honors the “Legends of the Cruise,”
including George Lucas, stars from the film like
Above: The FAROS.
IMAGE BY MICHAEL J. MANGANO, MICHAEL J.
PHOTOGRAPHY & DESIGN. COURTESY OF CHRIS
MURPHY AND MODESTOVIEW.
Left: Modesto Graffiti USA celebrates
our tuck-and-rolled heritage.
PHOTOGRAPH BY DREW KYLER. COURTESY OF
CHRIS MURPHY AND MODESTOVIEW.
Graffiti Heritage ✦ 35
THOSE WERE THE DAYS
I graduated from Thomas Downey High School in 1954. That was a great time to be a teenager. Compared to now, life was simple.
There was no stress of having to answer our cell phone, which is now a constant leash around our necks, so to speak. We didn’t have
social media to keep us up on what was happening. Our parents didn’t worry about us much, as long as we got home every night and
got our homework done after school. We did not appreciate the life we were living then. In the evening, we would go “draggin’ 10th.”
That is where we found out what was happening. The route at that time was Burge’s Drive-In at Ninth, which back then was Highway
99 and O Street to 10th. Down 10th to J and out J to McHenry Avenue. The northern turn-around was Al’s Drive-In at McHenry and
Frances Avenues, just north of the canal. Then there was Felix’s Drive-In on the way. We’d follow the route back to Burge’s and do it
all over again. Sometimes, the route would take us around the police station on 11th Street.
Today, that good time in our lives has been recreated by the North Modesto Kiwanis Club. The year 2017 will mark the 19th year
we have put on the American Graffiti Festival and Car Show. On the Friday night of Graffiti weekend, there is a parade through
downtown Modesto, just like in the Fifties. This, of course, was encouraged by the movie American Graffiti by Modesto native, George
Lucas. I have been asked many times if Mr. Lucas got it right in depicting a typical night “draggin’ 10th.” My answer is always,
“Absolutely.” Watch the movie, and you are living 10th Street in Modesto, California, in the 1950s. I am always amazed at the number
of different cars in the movie. I have counted roughly 64. George Lucas has always considered the movie to be a musical, because it
has music playing constantly throughout the film. A large part of his budget was spent on securing the rights to the songs. The cars,
though, are certainly the glue that keeps it all together. Aaaah, those were the days!
- John Sanders, General Chairman,
American Graffiti Festival and Car Show
North Modesto Kiwanis Club recreates the days of cruising.
PHOTOGRAPH BY CORY WARNER, STUDIO WARNER. COURTESY OF NORTH MODESTO KIWANIS CLUB.
36 ✦ TOUCHSTONES: Life and Times of Modesto
our culture, our soul, and our brand. Around
the world, there is only one Modesto Graffiti
USA, a Classic American City. See you on the
Cruise Route.
The last night of summer, 1962.
PHOTOGRAPH BY MICHAEL J. MANGANO,
MICHAEL J. PHOTOGRAPHY & DESIGN.
CAN YOU DIG IT?
A tribute poem for American Graffiti’s 25th anniversary celebration.
A SMALL TOWN FEEL
Growing up in a very small town in
Iowa, Modesto has that same feel, but just
larger. I love the parades, the festivals, the
farmers market, downtown, and the
amazing people.
- Kole Siefken, Westmont Hospitality
Hotel General Manager,
DoubleTree by Hilton
Candy Clark and Bo Hopkins, Gene Winfield,
Modesto car clubs, and others. Each June, a
new round of inductees are added. There is
much more being planned to celebrate and
promote our Graffiti heritage. Thanks to
Modesto Graffiti USA, there is a line of retro
souvenirs, and the annual Graffiti Summer
celebration continues to grow.
So, take some time to stroll the Modesto
Historic Graffiti Cruise Route and “Walk of
Fame.” Check out the murals. Learn about our
history and share it with someone you know.
Show your kids a classic ’57 T-bird and
play some rockabilly or Roddy Jackson music
on your record player. This is our history,
ADDITIONAL
INFORMATION
For more information, please visit:
www.modestocruiseroute.com
www.modestomusichistory.com
www.graffitisummer.com
www.modestograffitiusa.com
If you unearth the body parts buried beneath G street,
you will find a hot rod’s canary yellow doors,
the steel wings of a white T-Bird, the tire tread
of a ’55 Chevy still smokin’ like the Sixteen Candles
you let burn on the last night of summer, 1962.
These are not footprints or fossils.
These are the birthmarks of Modesto.
Rest your ear against the hot asphalt of McHenry Ave.
and you will hear Wolfman Jack spinning At the Hop, and
Johnny B. Goode, and That’ll Be The Day when cruising
meant living and death was a finish line no one saw coming.
And if you look closely at the exhaust curling
out of the tailpipes of yesterday’s vintage cars,
you might see George Lucas rising like a genie,
and your first wish will be to rewind –
turn back the clock so you can rock around it again
and erase every name in your Book of Love because you
were the fool who kept falling for great pretenders.
But you knew that every stoplight was a fresh start;
every turn could lead you to your goddess.
People say that “You can’t stay 17 forever.”
And you believe them, but American Graffiti
is spray-painted on the walls of your whole body.
The engine that roars loudest is your own heart
beating, beating. Do not wait for the checkered flag.
Do not look over your shoulder. Look ahead.
The fastest thing in the valley is life.
Don’t let it pass you by.
- Sam Pierstorff, Editor-in-Chief, Quercus Review Press; Founder,
Slam on Rye and The Ill List; Professor of English, Modesto Junior
College; Modesto Poet Laureate 2004–2008.
Graffiti Heritage ✦ 37
THE ARTS
E XTRAORDINARY A RTS & ENTERTAINMENT E XPERIENCES
BY DR. JIM JOHNSON
Ed Cesena, Duet, acrylic.
To our nation and the world beyond, Modesto may be known for its prodigious agricultural output,
a far-reaching influence on the international wine industry, and the magical cinematic inspirations of
native son George Lucas, but for Modesto’s fortunate residents it also is home to a robust arts
community that one might not necessarily expect to find in California’s 19th largest city.
For more than forty years, I served as an administrator and professor of speech and theater at
Modesto Junior College. As a Bay Area transplant arriving in Modesto in 1969, I had a snobbish
attitude about the cultural scene in Modesto. That attitude quickly changed when I discovered the
rich history of artistic accomplishments going back to the founding of Modesto in the 1800s. What
other community our size can boast long-standing traditions embracing symphonic music, ballet,
opera, professional and community theater, and more.
38 ✦ TOUCHSTONES: Life and Times of Modesto
A
THRIVING, HOMEGROWN
ARTISTIC COMMUNITY
In its 15-year history, Prospect Theater
Project has produced over 100 plays and
provided an artistic home for hundreds of
theater artists, as well as expanding and
relocating to a new downtown location.
PTP is Modesto’s longest operating,
nonprofit, independent, resident theater
company. Noted for its intimate setting,
high production values, and artistic
excellence, PTP is regarded by its patrons as
on a par with any comparably sized theater
in the world. It is a testament not only to
the local artists and craftspeople who have
contributed to the ongoing success of this
small company, but to the region’s
commitment to, and confirmation of, the
place and value of a thriving, home-grown
artistic community in Modesto. Because,
what is perhaps most remarkable, is that
PTP has achieved this, almost entirely,
through ticket sales and individual
donations. Truly, a grassroots organization.
- Jack Souza,
Founding Artistic Director,
Prospect Theater Project
Today, on any given night, extraordinary arts
and entertainment experiences await Modestoarea
residents. In addition, local actors, directors,
designers, and others are able to work in a
thriving artistic environment.
What our community lacked for many years,
however, was a performing arts venue that would
provide not only a home for local arts
organizations, but also a magnificent setting for
professional touring companies and artists.
Thanks to a visionary public/private partnership,
which combined the investment and efforts by
Stanislaus County with generous contributions
from more than 4,000 individuals and businesses,
the Gallo Center for the Arts opened in 2007. To
date, it has attracted more than 1.2 million
patrons. Acknowledged as one of the finest
performing arts venues in the nation, the Gallo
Center has improved and enriched the lives of
valley residents with high quality entertainment at
affordable prices, as well as an arts education
program that has touched the lives of tens of
thousands of school children.
With its two performing spaces—the 1,250-
seat Mary Stuart Rogers Theater and the
intimate 444-seat Foster Family Theater—the
Gallo Center for the Arts is home to six resident
arts organizations.
Under the direction of René Daveluy and
Leslie Ann Larson, Central West Ballet presents
full-length ballets such as Romeo and Juliet and
Peter Pan, as well as numerous contemporary
works and entertainment style shows. Central
West Ballet has staged classics such as Giselle,
Swan Lake, Sleeping Beauty, and The Nutcracker.
The goal of CWB is to provide a training
company for aspiring dancers and to increase
experience opportunities for dance students.
Long before the Gallo Center opened, the
Modesto Community Concert Association was
organized to meet the demand for more cultural
entertainment in the Modesto area. For more than
fifty years, MCCA brought to Modesto such
Above: Local artist Jim Christiansen.
Modesto has a robust arts community.
PHOTOGRAPH BY DAVID SCHROEDER. COURTESY
OF CENTRAL CALIFORNIA ART ASSOCIATION.
Below: Central West Ballet.
PHOTOGRAPH BY BICEK PHOTOGRAPHY.
COURTESY OF CENTRAL WEST BALLET.
The Arts ✦ 39
Modesto Symphony Orchestra.
PHOTOGRAPH BY ADRIAN MENDOZA. COURTESY
OF THE MODESTO SYMPHONY ORCHESTRA.
talented artists as opera star Eileen Farrell, the
Boston Pops Tour Orchestra, pianists Leon
Fleisher and Victor Borge, and many others.
MCCA concerts continue to be of the highest
quality, presenting a vital mix of established artists
and performers still on their way to prominence.
Under the artistic direction of Paul Tischer,
Modesto Performing Arts was established in 1968.
It was then known as Modesto Youth Theatre.
TRULY RICH IN CULTURE AND HISTORY
There is a lot to do and be proud of right here in Modesto! There’s the
beautifully restored and historic, nonprofit State Theatre, where you can
experience entertainment not found in the cineplexes. The Gallo Center for
the Arts provides a wide variety of top-notch entertainment at affordable
prices. The Modesto Junior College Arts, Humanities and Communications
Division hosts many wonderful theater, music, and dance productions in its
beautifully restored Performing and Media Arts Center.
We have Prospect Theater, Center Stage Conservatory, Sankofa Theatre
Company, Gallo Center Repertory Company, Modesto Performing Arts,
Central West Ballet, Townsend Opera Players, MoBand, Opus Handbell
Ensemble, Funstrummers Ukulele Band, American Graffiti Festival and Car
Show, the Modesto Historic Graffiti Cruise Route, the MAMA Awards
(Modesto Area Music Awards), ModestoCon, “Valley Talent Project,” YES
Company (Youth Entertainment Stage Company), McHenry Mansion,
McHenry Museum, Modesto Radio Museum, the Mistlin Gallery, Modesto
Architecture Festival, Peer Recovery Art Project Gallery, MICL (Modesto
Institute for Continued Learning), the Modesto Marathon, Tuolumne River
Trust, 50 Plus Club of Stanislaus County, and the Stanislaus Veterans Center.
The list goes on and on. Modesto is truly rich in history and culture.
- Wes Page, Retired Media Producer; Volunteer
During its history, MPA has presented more than
ninety productions, among them musicals
including Guys and Dolls, Oklahoma!, Bye Bye
Birdie, and The Music Man. MPA also produces
holiday offerings such as A Christmas Carol and
classic children’s plays. The organization has
received numerous awards for directing, set
design, lighting design, and choreography.
For the past 84 years, the Modesto
Symphony Orchestra has enjoyed a strong bond
with the community. The orchestra strives to
enrich our community’s vitality and quality of
CELEBRATING 50 YEARS
OF PERFORMING
Modesto Performing Arts (MPA) is a
community theater primarily performing
Broadway musicals, although we also
present children’s and non-musical plays.
We cast both local and professional talent in
our productions. In 2017, MPA celebrates its
50th anniversary. The mission of MPA is to
contribute to the enjoyment of the arts and
to the cultural life of the community. Cities
thrive where the arts are strong and
influential. Our goal is also to provide
training and an opportunity for youth and
adults to participate and learn about the
theater; an opportunity to be creative and
imaginative. For our young people, the
values and work ethics learned while
participating in theater productions are
assets they can rely on in life, as well as any
future job opportunities, either in the theater
or elsewhere.
Modesto Junior College Performing and Media Arts Center.
PHOTOGRAPH BY DAVID TODD. COURTESY OF MODESTO JUNIOR COLLEGE.
- Paul Tischer, Artistic Director,
Modesto Performing Arts
40 ✦ TOUCHSTONES: Life and Times of Modesto
A RICH, DIVERSE ARTS COMMUNITY
I will always remain grateful to the Modesto/Stanislaus directors and producers who helped revive my acting career. When I
moved here in 1991, I had not worked in the theater since 1975, sadly due to stage fright. My passion lay dormant all those years.
However, it remained an inherent part of who I am. In 1994, when I decided to return to the stage, I auditioned and was cast in
the principle role of Rodgers and Hammerstein’s, The King and I, and have been working ever since.
The Modesto theater scene has grown by leaps and bounds with more opportunity now than ever before. Young people who
are interested in stage and dance have more choices today, and parents are supporting their children and encouraging them to
excel in the arts.
When the Gallo Center for the Arts opened in 2007, it brought a plethora of bigger names and acts to the community. Local
artists initially were worried it would cause the smaller venues to go by the wayside. Their fears were unfounded. The Gallo
Center actively promotes and partners with theaters and dance groups in the area and affords them the opportunity to have a
space for their productions.
Theater and dance have blossomed in and around Modesto, while attracting a diverse audience. On any given day, you’ll see
farmers, liberals, conservatives, gays and lesbians, Latinos, African-Americans, and Asians in the audience and onstage. An
example of this is Sankofa Theatre Company, founded in 2012, by four African-American actors.
I would like to extend special thanks to Dr. Jim Johnson and Lynn Dickerson of the Gallo Center, Richard Mann of Riff Raff
Productions, Melanee Wyatt of YES Company, Charline Freedman (1933-2011) of Modesto Junior College, Dennis Soares (1951-
2006) of Newman Performing Arts, and, of course, the timeless Paul Tischer of Modesto Performing Arts. I am quite proud to
have been a part of such a rich and vibrant community. Thank you Modesto/Stanislaus for supporting the arts, and helping one
person revive his acting career!
- Dwight Mahabir, Actor/Singer
Local arts and entertainment continue to attract diverse audiences.
PHOTOGRAPH BY GREG SAVAGE. COURTESY OF THE SANKOFA THEATRE COMPANY AND THE GALLO CENTER FOR THE ARTS.
life through music. Its mission is to produce and
present music of the highest caliber and quality.
MSO became a fully professional ensemble in
1977. Today, the orchestra consists of 75-85
musicians from the valley and the San Francisco
Bay Area. The MSO is led by David Lockington,
who began his tenure in 2007 as the orchestra’s
eighth music director.
The Arts ✦ 41
Above: Prospect Theater Project,
Death of a Salesman.
PHOTOGRAPH BY DOUG HOLCOMB. COURTESY OF
PROSPECT THEATER PROJECT.
Below: Prospect Theater Project,
Migrant Mother.
PHOTOGRAPH BY ASHLEY ROSE TACHEIRA.
COURTESY OF PROSPECT THEATER PROJECT.
Townsend Opera was founded in 1983 by
Modesto native Eric Buck Townsend. Townsend
Opera is a professional opera and musical theater
company, which presents both traditional and
forward-looking productions of the standard
operatic repertoire, as well as new American opera.
Recent productions include A Streetcar Named
Desire, Tosca, Sweeney Todd, Carmen, and Dead
Man Walking. Led by General and Artistic Director
Matthew Buckman, Townsend Opera also has
forged a creative partnership with Fresno Opera.
Under the direction of Melanee Wyatt, YES
Company is a multifaceted youth theater program
introducing students to the performing arts
through intensive summer theatrical training and
year-round exposure to performance and
the arts. YES Company brings young people,
grades 7-12, together to gain a sense of community
through trust, acceptance, and celebration of their
differences as they work toward a common goal.
Recent productions have included Mary Poppins,
Peter Pan, Hairspray, and Les Misérables.
In addition to these organizations, Modesto is
enriched by a wide variety of artistic enterprises.
Prospect Theater Project, under the artistic
direction of Jack Souza, develops and presents
traditional, as well as unconventional theater
works each year. Each season, PTP produces
challenging and provocative plays in an intimate
setting. Recent productions include To Kill a
Mockingbird, Death of a Salesman, The Belle of
Amherst, The Prisoner of Second Avenue, Faith
Healer, and Glengarry Glen Ross. PTP also offers
workshops for actors and directors, classes in
theater genres and styles, and a showcase for
original works.
Sankofa Theatre Company is dedicated to
presenting plays which reflect African-American
history, life, and culture through the performing
arts. Founded in 2013 by John Ervin, Greg
Savage, Cheryll Knox, and Elizabeth Garmon,
STC has produced The Piano Lesson, Looking
Over the President’s Shoulder, Freedom Riders, and
Fences, all in partnership with the Gallo Center
for the Arts. The theater company also conducts
workshops for aspiring actors and directors.
The Central California Art Association
(CCAA) was established in 1952. It was started
by a small group of artists committed to
supporting the arts in our community. The
Mistlin Gallery is run by volunteer members of
the Central California Art Association, who
endeavor to promote and provide art education
and cultural opportunities for all residents of
THE ROLE OF MUSIC
Music plays an essential role in Modesto’s
history and its future. Each season we aspire
to truly reflect the community’s spirit,
enthusiasm, and passion.
- David Lockington, Music Director,
Modesto Symphony Orchestra
42 ✦ TOUCHSTONES: Life and Times of Modesto
MODESTO ARTS COME OF AGE
Modesto, often maligned as a "cultural desert" and "one of the worst places to live in the USA," has come of age. As a native
Modestan, I have observed the Modesto Arts Scene go through the tail end of its infancy, into the struggles of childhood and
adolescence, and emerge full bloom into a vibrant and multifaceted adulthood.
I consider myself fortunate to have had parents, especially my mother, who supported the performing arts in Modesto. She had a
beautiful soprano voice that she was too shy to share, and used to talk lovingly of all the major performers of the ‘20s ‘30s, and ‘40s
who came to perform in Modesto at the Strand Theater, a major and mysterious loss to the Modesto community, and other venues
long gone. Her favorites were Mario Lanza and Ezio Pinza.
It is a wonder that I developed an appreciation for music and the performing arts following the sounds of opera screaming from
our Philco radio, or the droning shouts of whatever sports event was being broadcast every Saturday afternoon at our home, and the
memories of squirming in my seat to the music of the Modesto Symphony Orchestra under the direction of Conductor Mancini, or
performances of the Modesto Community Concert Association.
I never did learn to appreciate spectator sports, but as I reached adulthood my appreciation for music and the performing arts
developed into a passion, as the Modesto Symphony Orchestra came of age as a world-class orchestra and Modesto Community
Concerts continued to bring outstanding artists from throughout the United States.
Modesto has entered an age of excellence in the arts, which today incorporates one of the largest Architectural Festivals in the
nation, the state-of-the-art Gallo Center for the Arts, the long-standing Modesto Performing Arts community theater company the
Prospect Theater Project, the Mistlin Art Gallery, a thriving poetry community under the umbrella of MoSt (Modesto-Stanislaus Poetry
Center), and numerous other community and school theater, applied arts, and performing arts options. On any given day of the week
throughout the year, there is likely to be music, theater, and workshops for most any artistic interest; art walks, open studios, and
garden tours punctuate the arts calendar, while music and performing arts continue to be supported in schools and colleges.
As has Modesto, I have also developed an appreciation for music and the arts over my lifetime, and have served as an artistic
director of Sunday Afternoons at CBS since 2000. This community-based series has presented music of many genres by local and
global artists from as far away as Australia and Canada. We celebrate our 25th season in 2016-17, and have enjoyed a reputation for
bringing world-class musicians to our intimate acoustic venue.
Sunday Afternoons at CBS is proud to be a member of Modesto’s cultural renaissance and legacy.
- Tina Arnopole Driskill,
Artistic Director,
Sunday Afternoons at CBS
Sunday Afternoons at CBS.
PHOTOGRAPH BY AARON ROWAN. COURTESY OF
CONGREGATION BETH SHALOM.
The Arts ✦ 43
EIGHTY YEARS OF SERVING OUR COMMUNITY THROUGH THE ARTS
The National League of American Penwomen is an organization of professional women artists, composers, and writers,
dedicated to serving communities through the arts. The Modesto branch of the NLAPW was founded in 1936, with five charter
members: Alice Scott Carlson, Grace M. Davis, Irene Childrey Hoch, Blanche Willis Allen, and Helen Hope Page. Past presidents
have included Jeannette Maino, Colleen Bare, and Martha Loeffler, names familiar to Modesto residents. Peggy Mensinger,
Modesto’s first woman mayor, was also a Penwomen member, as was internationally known artist, Yvonne Porcella.
Each year, the Modesto branch supports the local Educationally Interpretive Exhibit at the Stanislaus County Office of
Education, a visual arts exhibit open to K-12 students. In addition, the branch sponsors an annual poetry contest for students in
memory of Aileen Jaffa, a former member. Branch artists and writers collaborated in an ekphrastic “Inspiring Women” exhibit at
the Carnegie Arts Center in Turlock; members have also collaborated with music students at California State University,
Stanislaus, and Peter Johansen High School.
Currently, the Modesto branch of NLAPW has 30 members. In 2016, members celebrated their 80th anniversary with a special
program, and 19 women were present to honor their past, present, and continued contributions to the arts.
- Nancy Haskett, Modesto Branch President, NLAPW
The Modesto Branch of National League of American Penwomen celebrated its eightieth anniversary in 2016.
COURTESY OF NLAPW, MODESTO.
Modesto and the surrounding region. The gallery
supports the visual arts by offering paintings,
sculpture, graphics, and crafts by local artists.
High schools throughout the region provide
a foundation for the arts with award-winning
band programs, theater, art, and music classes.
Students are often introduced to the arts for the
first time and gain a lifelong appreciation that
enriches their lives forever.
Programs offered by Modesto Junior College
and California State University, Stanislaus, serve
the valley with superb performing and visual arts
44 ✦ TOUCHSTONES: Life and Times of Modesto
experiences for student and community
audiences. Both educational institutions have art
galleries that present a variety of shows each year
focused on student, faculty, and community work.
The fine arts programs include orchestra and
band concerts presented throughout the school
year. Theater and dance departments produce
events each year including comedies, dramas, and
modern, jazz, and hip-hop concerts. Both MJC
and CSU, Stanislaus, have partnered with the
Gallo Center for the Arts and other organizations
to produce an annual calendar of special events
including international music ensembles, guest
speakers, solo artists, and master classes.
Try to imagine Modesto without this remarkable
panoply of arts and entertainment choices!
TOUCHED BY BEAUTY
Royal has always been touched by beauty; out-of-doors, in music, in dance. That was something that made him very different
from the others at Camp 4 in the ’50s and ’60s. That difference was most appealing to me; this rugged climber who valued things
that I did. He was so inspired by classical music that he named one of his routes, “The Nutcracker.”
When we saw the potential of Central West Ballet and what it could bring to the community, we wanted to support it. The
bond was solidified when we found that the dance mistress, having been a principal dancer for years, was also a serious climber.
- Liz Robbins, Co-Founder, Royal Robbins ®
Supporting beauty in the community: Liz Robbins, Royal Robbins, and René Daveluy at a fundraiser for Central West Ballet.
PHOTOGRAPH BY CHRIS MURPHY. COURTESY OF MODESTOVIEW.
The Arts ✦ 45
COMMUNITY
T HE G IFT OF T IME AND T ALENT:
P HILANTHROPY AND V OLUNTEERISM IN OUR C OMMUNITY
BY KATE TROMPETTER AND TOM CICCARELLI
PEOPLE HELPING PEOPLE
Sue Siefkin, Morning Mist, San
Joaquin River, fabric collage.
Recent headlines in The Modesto Bee include, “Stanislaus residents stepping up to help less
fortunate,” “Giving more, than giving thanks,” “Spirit of giving warms chilly air in downtown
Modesto,” and “Employees spend holiday building houses.” Modesto is a town with a strong sense of
civic responsibility and dedication to its residents. Our diverse community is overflowing with people
who enjoy helping others. Many of those people participate in innovative, reliable, and productive
organizations. These people and organizations are providing services throughout this great city for
families, youth, and individuals. They offer solutions ranging from meeting basic needs, like food and
clothing, to helping families and individuals build their capacity to take care of themselves and their
children, as well as providing access to some of the top talent of our day in theater, music, and more.
There is no shortage of ways for people and families in Modesto to become engaged in giving back.
Correspondingly, there is no lack of examples demonstrating how philanthropy, volunteerism, and
civic responsibility are a clear part of the Modesto life.
In the 1930s, a natural disaster would change American culture and then the landscape for many
of its people. The Dust Bowl of the Great Plains devastated a 150,000-square-mile area that included
46 ✦ TOUCHSTONES: Life and Times of Modesto
Oklahoma, Texas, and neighboring sections of
Kansas, Colorado, and New Mexico, setting in
motion a great exodus. By 1940, more than 2.5
million people had fled the region. Nearly 10%
of those people moved to California. Entire
families were displaced and homeless, some
living in camps along rivers in the Modesto area.
During this time, churches and families already
residing in Modesto were the ones to help these
migrant workers through difficult times. More
than 60 years later, the landscape of Modesto has
changed, the makeup of our neighborhoods and
residents looks different, and our social
challenges and needs have transformed. Those
homeless migrant workers have been replaced
by another kind of homeless, while others in our
community—of every class and caste, ethnicity,
age, and gender—struggle with drug and alcohol
abuse, mental health issues, and generational
poverty. These are some of the challenges of our
day, of our Modesto. Over the years, many
community-based organizations, neighborhood
groups, and nonprofits have been started to
address some of these social ills.
Furthermore, Modesto understands the
contribution of culture and art make to a thriving,
engaged community and thus houses some of the
most notable and successful nonprofit arts
organizations and cultural assets in the valley.
Modesto recognizes that one of the significant
ways we make community is through the sharing
of arts and culture. These resources are central to
Florence Owens Thompson, one of the
most famous faces of the Dust Bowl of
the Great Plains.
PHOTOGRAPH BY DOROTHEA LANGE. COURTESY
THE LIBRARY OF CONGRESS.
THE IMPORTANCE
OF GIVING BACK
Modesto pioneer leaders were
entrepreneurs in business and community
building. Bette Belle Smith was a member of
that generation who valued their city so much
that they were always working to make it the
best place to live. Her generosity and those
other trailblazers’ expectation of giving laid the
groundwork for us to follow. That is the
expectation when you reside here. These
leaders have inspired me and my family and
taught us the important lesson of giving back.
We are not alone. The standard of volunteerism
and giving permeates our community.
- Kenni Friedman,
Community Volunteer
Bette Belle Smith, an inspiring trailblazer.
COURTESY OF THE SMITH FAMILY.
Community ✦ 47
ROOTED IN GENEROSITY
Modesto is a city rooted in generosity. In fact, Robert and Matilda
McHenry were avid benefactors of various causes at the time they built the
McHenry mansion. Today, those charitable roots have borne incredible fruit.
Philanthropy is a common vision shared by many giving families and
individuals in our region. The charitable giving in a community is often the
measure of its heart and soul: whether that giving is to support the neediest,
inspire imaginations through the arts, make the “American Dream”
accessible for all, or shelter those who need it. Philanthropy touches every
corner of Modesto, and is a large part of what makes our town so special.
- Marian Kaanon, President/Chief Executive Officer,
Stanislaus Community Foundation
creating a sense of community, a sense of place.
Through the arts, we also enhance personal
development, improve social cohesion, reduce
isolation, and create a more active community.
Through these pathways, Modesto community
groups, service-providing organizations, and our
charitable public are contributing to the health
and wellness of Modesto in a variety of ways.
NUMEROUS OPPORTUNITIES
TO GIVE
Today, a quick search of the internet yields
hundreds of nonprofit and community-based
organizations, and numerous opportunities to
give back located in Modesto. Many of these
organizations were founded by community
members, joining together around a shared
concern for the state of their hometown. These
organizations continue to be supported by, and
connected to, local people. The nonprofit sector
has become a vital component in dealing with
many of the social challenges of our day, and they
wouldn’t survive without the devotion of many of
Modesto’s residents. According to the Stanislaus
Community Foundation and other statistical
resources, Modesto residents have been more than
generous over the years in sustaining and
furthering the mission of local nonprofits.
Additionally, Modesto residents contribute
countless volunteer hours. Modesto is a town that
has long understood the impact the gift of time
and talent can have in creating a better
community. People of all kinds, from all walks of
life, give thousands of hours each year, some
singlehandedly making sure local organizations
keep their doors open.
Beyond individual residents, Modesto is also
known for exceptional levels of corporate
philanthropy and engagement. Modesto is a city
that often feels like a small town. One reason for
that is the many locally owned, successful
businesses, large and small. These businesses,
their owners and employees, are committed to
taking care of, and providing opportunities for,
The Center for Human services offers
programs and services for children,
families, and individuals.
PHOTOGRAPH BY KATE TROMPETTER. COURTESY
OF CENTER FOR HUMAN SERVICES.
48 ✦ TOUCHSTONES: Life and Times of Modesto
HOMELESSNESS: CARE,
COMPASSION, COMMUNITY
COLLABORATION
Modesto is a community built on trusting
relationships, faith, and strong values. The city has
always been a great center for volunteerism and
philanthropy. In recent years, across this great
nation, cities are encountering many who are
suffering from the effects of homelessness. The city
known for “Water, Wealth, Contentment, Health”
is in the midst of experiencing similar issues.
The number of individuals and families who
are homeless has risen dramatically, with no
apparent solution. There are outcries in our community
to somehow hide the homeless. The
parks have been declared by some as unsafe and
taken over by “undesirables.” Some say our
streets have been overrun by panhandlers. The
stark reality is our community is experiencing
issues that do not have a simple answer. There are
many local agencies and organizations tasked
with the responsibility of offering services to
those in need. They work diligently to help the
homeless, but it can be overwhelming.
I have lived in Modesto off and on for 30 years
and there is one thing I know about this town. We
have care, compassion, and an incredible sense of
community. I am encouraged by the collaboration
that is occurring between so many of the different
sectors in our town. As a community, we are beginning
to understand that those experiencing homelessness
are no different than us. As a matter of
fact, they are part of us. They are our brothers, sisters,
nephews, nieces, fathers, grandfathers, and mothers. There are no “others.” We are them and they
are us. Many of the agencies that work alongside those experiencing homelessness understand that each
person has a name and a backstory. Many residents may not agree with some of the behaviors and
actions that the homeless display, but we must remember to treat them with dignity and respect. They
have worth and value. Compassion is a great character trait to have and this community is benevolent
to a fault at times. How we structure our compassion is a difficult process. Should we give money to
those in need? Do we engage or ignore? How do we build trust? What should I do to help? These and
more questions are asked daily by the citizens not only of Modesto, but of cities across our nation.
I am proud to live in Modesto. I came back here with my family to be part of the solution for those
in our community who are in need. Understanding that people need people is the heart of compassion.
And Modesto has a very big heart. It’s all about building bridges, not fences. As a community,
we face huge issues and challenges, but I believe we can make a difference as we go forward as one.
We can do so much more together than we can apart.
Remember that what we do today will echo into eternity.
Combatting homelessness: Building
bridges, not fences.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY.
- Kevin Carroll, Executive Director/CEO, Modesto Gospel Mission (June 2013-July 2017)
Community ✦ 49
Above: Love Modesto.
PHOTOGRAPH BY CHRIS MURPHY. COURTESY OF
LOVE MODESTO AND MODESTOVIEW.
Below: Operation 9-2-99, Tuolumne
River Cleanup.
PHOTOGRAPH BY ED AGUILAR, TUOLUMNE RIVER
TRUST. COURTESY OF OPERATION 9-2-99.
the people and families who reside here. There is
no shortage of options available through local
nonprofit and community organizations for
corporations to engage. Whether through event
sponsorship, employee giving and volunteer
programs, or direct gifts, our business community
exhibits stewardship of their community.
A BRIGHT FUTURE
Modesto values community, collaboration,
and people. Modesto believes that people in our
city have a right to a decent quality of life, a life
that includes having basic needs met, and access
to the better things in life, including art, theater,
and music. Modestans accomplish this by
working together with their neighbors and
partners to create a vibrant, giving community.
The future for Modesto is bright. With an
engaged, supportive, community-minded group of
patrons, givers, and nonprofits serving our town
every day, Modesto must now turn its attention to
the next generation of supporters; millennials and
other young individuals and families working and
raising their families here. As a community, we are
facing the challenge of engaging a new group of
givers; givers that perhaps don’t yet have the
capital to give monetarily to local causes they are
passionate about. Across America, people often
aspire to make a difference, but believe they need
to achieve a certain success before they can give
back. A current snapshot of Modesto would
50 ✦ TOUCHSTONES: Life and Times of Modesto
MAKING A DIFFERENCE
IN THE LIVES OF
YOUNG PEOPLE
Project UPLIFT! was started as a result of the
disparities that became so prevalent within our
schools. African-American boys, in particular,
had the highest dropout rates, suspensions,
expulsions, and juvenile justice/law enforcement
contact rates in our county.
As an educator, I wanted to do more to
overcome the barriers and challenges that these
boys faced in our community to becoming
successful. As a mentor in another program in
the ’90s, I experienced first-hand the powerful
effect a positive, supportive, and caring adult role
model could have on the lives of young people
growing up with no hope. I began to recruit likeminded
prospective mentors who wanted to
make a difference in the lives of young people
facing seemingly insurmountable odds for
success in school and life. In the beginning, we
targeted youth who were not on track for
graduation, who had been suspended multiple
times, who struggled with behavior issues, had
problems with core academic subjects, and who
came from single mother homes.
We started by taking a group to a youth
leadership conference in Los Angeles in 2001.
We soon found ourselves working with a diverse group of young people who all had common
socio-economic backgrounds and school issues. The results of this initial experience and our
other mentoring efforts were outstanding. We were able to achieve 100 percent graduation rate,
70 percent college attendance, 90 percent reduction in suspensions, and 100 percent reduction
in expulsions. Of the initial group of 18 youth we mentored, only one briefly had contact with
the juvenile justice system.
We continue to target the youth population we identified at the beginning, but our mentees
now come from all walks of life—ranging from youth struggling academically, personally, and
socially to foster youth and youth who just need, or want, a consistent, positive, caring, and
supportive role model in their lives. Our motto is: “Be Somebody…Be a Mentor!”
I can truly say, I found my purpose in life here in Modesto!
Project UPLIFT! helps young people
overcome the barriers and challenges
facing the youth of our community.
PHOTOGRAPH BY GREG SAVAGE. COURTESY OF
PROJECT UPLIFT! YOUTH MENTORING PROGRAM.
- John Ervin III,
Regional Community Outreach and Partnership Manager, Aspire Public Schools;
Director/Founder, Project UPLIFT! Youth Mentoring Program;
Recipient of the 2017 Martin Luther King, Jr., Legacy Award;
Co-Founder, Sankofa Theatre Company
suggest that many young people are beginning to
reject that assumption and are busy building a
community of people who give first, which will
make Modesto a better, brighter place to live. Such
a trend is encouraging for the people and place we
call home.
Community ✦ 51
FOCUS ON PREVENTION:
OUR BIG PROBLEMS REQUIRE BIG SOLUTIONS
The results of dysfunction are as clear as they are painful to see.
Too many families in Stanislaus County struggle to make ends meet. Too many
children are not succeeding in school. Too many are homeless, or soon could be.
Too many suffer from physical and mental illnesses. Too few have access to the
care needed to heal. Too many are isolated and fearful, their neighborhoods beset
with petty crime and profound violence.
As disturbing as these problems are, we are hopeful. Why? Because so many among
us are willing to rise and confront the challenges we all see so plainly. That’s happened The “Focus on Prevention” initiative is a long-term effort to
before and now it’s happening again—but this time our approach is different.
improve the quality of life for residents and families.
In 2015, caring and concerned people throughout Stanislaus County launched PHOTOGRAPH BY DAVID JONES. COURTESY OF STANISLAUS COUNTY.
a long-term effort to improve the quality of life for residents and families. Rather
than concentrating on those all-too-obvious symptoms of dysfunction, we decided
instead to address the root causes of the problems.
Thus, “Focus on Prevention” came to be.
Initiated by the Stanislaus County Board of Supervisors and overseen by a Stewardship Council, the movement began to grow as
volunteers and leaders stepped forward.
We come from throughout the county and its communities. We come from different areas of life. We represent neighborhoods,
businesses, education, faith, health, nonprofits, media, the arts, sports, local government, and even the homeless.
Together, we have a common goal: To achieve results that will last a generation and beyond.
Unfortunately, you can’t create such change in just a few months, or even in a year or two. The results we are trying to build require
sustained engagement by ever-growing numbers of people throughout the county. In other words, a commitment for the long haul.
Our first year has been about building a firm foundation for “Focus on Prevention” by nurturing the critical roots of connection,
collaboration, and commitment. And already we’ve seen commitment to action from many individuals and organizations in our region.
Our goal is about doing better, much better, and we envision a three-step process to help achieve that goal.
First, we will live out our name—prevention—by devoting more of our resources and attention to the underlying causes and longterm
conditions that cause individuals and families to struggle.
Second, we will work together to achieve our goals. Government alone cannot create the future we want for our county. Businesses
alone cannot strengthen and expand our economy. Hospitals and healthcare workers by themselves cannot improve the physical and
emotional well-being of families and communities. Community and faith leaders, by themselves, cannot help neighborhoods thrive
and become safer and more vibrant. Teachers and school administrators by themselves cannot improve the graduation rates and
reading levels of our children.
No, the only way to significantly improve the well-being and futures of our families and communities is to act together.
Third, we will be accountable to each other. Acting together is not enough. Many of the challenges we face do not have simple or
obvious solutions. As we learn together, we must also learn how to share honestly and openly. When something works, we’ll explain
why; when it doesn’t, we’ll share that, too. To do this requires collecting good data and reflecting unflinchingly on what the data reveals.
These commitments—to prevention, to acting and learning together, and to holding ourselves mutually accountable—can be
challenging, to be sure. No single sector can tell another what to do. Sometimes acting together takes longer because we have to build
the shared understanding and deep commitment to whatever actions we take. This commitment to act together, however, and to learn
and adapt based on data and experience, is what will sustain this movement over time.
Ultimately, the “Focus on Prevention” initiative is about a cultural shift toward hope in our community. Our priorities are having
healthy residents, safe and connected neighborhoods, economic prosperity, and a strong cradle-to-career continuum for kids. The
“Focus on Prevention” initiative embraces a new way of working together to improve the quality of life in our county. It won’t be quick
or easy. But, ultimately, we will do better, because we are committed for the long haul. And we invite you to join us.
The authors are all members of the “Focus on Prevention” Stewardship Council. They are Marian Kaanon, president/chief executive officer,
Stanislaus Community Foundation; Stan Risen, chief executive officer, Stanislaus County (November 2013-August 2017); Mark Vasche is the
former editor of The Bee and executive director of the Pinnacle Forum; Terry Withrow is a Stanislaus County supervisor.
Originally published in the February 4, 2016 edition of The Modesto Bee.
52 ✦ TOUCHSTONES: Life and Times of Modesto
A GENEROUS COMMUNITY
After a 25-year career in the Fortune 500 corporate world, I had the opportunity to serve in a nonprofit. Community Hospice was
a small healthcare organization struggling financially, but with a great mission and local leadership support.
For several years, I repeatedly heard from hospice nurses that we could take better care of this patient if they didn’t live under the
Seventh Street bridge, or in a camper shell in the airport district. Thus was born the ambitious vision of building a Hospice House in
Stanislaus County. At the time, there were only six such facilities in California and less than 40 in the United States. It was expected
to cost over four million dollars to build and operate at an expected annual loss of $500,000. It was then that the community stepped
up. Our board leadership accepted the challenge and months later, John and June Rogers entered our lives. With a matching dollar
challenge offered by the Rogers, we started the capital campaign to build our Hospice House. Within the next year, we had raised over
four million dollars in matching funds and the Rogers built our Hospice House on the Samaritan Village campus in Hughson.
This kind of project would never have been completed without the generosity of every one of our donors, large and small. For the
past 30-plus years, hundreds of donors have trusted us with their loved ones at their greatest hours of need, and those same people
were, and continue to be, generous with their contributions. Over one million dollars of the money raised was given by the everyday
people in our community. Every nonprofit organization in our community has seen the same generosity, so you know that Community
Hospice is not unique. Whether it is for cancer, Alzheimer’s, homeless shelters, a children’s home, a safe place for abused women, food
banks, literacy, parent education, or the many other worthy efforts being addressed by these nonprofits, there is always someone in
our city or county that is making that donation to help.
One such donation came from Sammy and Rosita. Their donation came with this note: “Enclosed $1.00 is because Sammy is also
dying of Cancer and is now under Hospice Care. Sorry such a small amount and wish we could give you more. Signed, Dying of
Cancer, Sammy.” Once I received this letter with the dollar bill taped to the note, I donated a dollar and kept the letter. Fifteen years
later, I still carry that letter in my briefcase, just as a reminder of the generosity of our community.
We live in a very generous community. Each person gives according to what they can and what fills their heart, whether it’s a large
donor like the Rogers family or a small one like Sammy.
- Harold Peterson, President/Chief Executive Officer,
Community Hospice (Retired)
A community filled with generous donors, large and small.
COURTESY OF HAROLD PETERSON.
Hospice House at Samaritan Village.
COURTESY OF COMMUNITY HOSPICE.
Community ✦ 53
GOVERNMENT
B ALANCING U RBAN A MENITIES WITH R URAL V ALUES
BY GARRAD MARSH
PRESERVING A UNIQUE QUALITY OF LIFE
Tom Duchscher, Rhombus Cubis III,
welded steel.
Modesto has a quality that is special and worth sustaining; a uniquely Central Valley lifestyle: urban
amenities with rural values.
I grew up in Modesto. In fact, I’m a third- and fourth-generation Modestan. There is a pace of life,
a connectivity, and a hominess that makes Modesto a great place for families. I have had the
54 ✦ TOUCHSTONES: Life and Times of Modesto
A LEGACY OF PUBLIC SERVICE
It’s interesting how a place can imbed itself
inside you. I’m not from here. But, once I
arrived, I never left. Modesto Junior College
helped set me on my path after I left the service
by providing the best possible liberal arts
education. I met my wife, Modesto native Joan
Pedego, there. We were leads in a musical
together. It was a classic love story—on-stage
and off. I realize now, and hope I realized then,
that you need a supportive partner if you’re
going to dedicate your life to public service. Joan
was that partner.
It’s also interesting how, in life, one thing
seems to lead to another. When I joined the
Modesto Junior Chamber, I was seeking to
hone my skills, find mentors, and develop
opportunities. I found all that and more. As a
Junior Chamber member, I volunteered to be on the Modesto Planning Commission. That led to
my running and being elected to the city council (1967 to 1974) for two terms, which, in
turn, led to eight terms on the Board of Supervisors (1976 to 2007). During my service on the
Board, I continued my public service as a volunteer consultant to five different governors on
criminal justice matters. Governor Pete Wilson appointed me to the California State Board of
State Corrections, where I served for three years. That led eventually to the creation of the Ray
Simon Regional Criminal Justice Training Center, a state-of-the-art training facility for public
safety professionals.
Around that same time, I was able to combine my skills as a public servant with my love of
entertainment as I collaborated with Marie Gallo, her brother Frank Damrell, Stanislaus County
CEO Reagan Wilson, and others to build the Gallo Center for the Arts. The project wasn’t
without its detractors, but we were able to fund, build, and sustain it. Thanks to the center, as
well as Tenth Street Place, I can honestly say that downtown Modesto, which had been decaying
for years despite our best efforts, came to life and became the place to be again. It still is today.
I am a public servant. If it wasn’t what I started out to be, it certainly is what I became. I am also
an amateur entertainer. That may have been who I always was. I have been fortunate to have remained
involved in both in some capacity over the span of a long public career and private life.
I don’t often talk of legacy these days because it signals some kind of end. But, if I did, I would
say that my legacy combines the two things that defined and shaped my life: public service
and entertainment. The two benchmark accomplishments that each represent one pillar of
that legacy are the Ray Simon Regional Criminal Justice Training Center and the Gallo Center for
the Arts.
I owe a great deal to this city. It gave me a
fresh start and a new direction, a wife and a
family. I’m proud to say that the second and third
generations of the Simon-Pedego family have
returned home and continue to love and support
this place as much as I do.
Above: Ray Simon Regional Criminal
Justice Training Center.
COURTESY OF STANISLAUS COUNTY
SHERIFF’S DEPARTMENT.
Below: A Gallo Center production.
Downtown is the place to be.
PHOTOGRAPH BY GREG SAVAGE. COURTESY OF
GALLO CENTER FOR THE ARTS.
- Ray Simon, Retired,
Modesto City Council,
Stanislaus County Board of Supervisors
Government ✦ 55
Above: A uniquely Central
Valley lifestyle.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY.
Bekow: Modesto operates under
a “Council-Manager” form
of government.
PHOTOGRAPH BY CORY WARNER, STUDIO
WARNER. COURTESY THE CITY OF MODESTO.
opportunity to live in Virginia and New England,
as well as Hawaii and the Bay Area, but I have
never found a better place to live than Modesto.
I became involved with local government for
two reasons. One was the simple desire to serve
and help. The other was the need to preserve a
unique quality of life; the balance of rural and
urban that I saw being eroded away.
As a two-term Modesto city council member
and former mayor, I believe I have some knowledge
of Modesto’s governmental characteristics as
they stand today.
Modesto is a voter approved charter city. A
charter is much like having a “constitution,”
which allows somewhat more freedom regarding
the form and rules of its governance. Modesto’s
charter was originally adopted in 1954.
As adopted by the voters, Modesto has operated
under a “Council-Manager” form of government.
It has a mayor and six council members,
who comprise the city council. The council hires
the city manager, as well as three other charter
positions: city attorney, city auditor, and city
clerk. The city manager leads the operation of the
city. Part of the city manager’s duties are to hire all
department heads and supervisors, thus all other
positions are under the manager’s purview.
The city charter has been amended several
times, both from a ten-year charter review
process and from citizen initiatives. A 2003
initiative placed term limits on the elected
positions, allowing only two four-year terms. The
2007 charter amendments changed the council
member elections to districts. Six districts, each
with its own council member, were formed and
the mayor’s position remained an at-large
election. The 2007 amendment also increased the
mayor’s involvement in the budgeting process.
A FULL- SERVICE CITY
Modesto is a full-service city, meaning it not
only provides police and fire services, but also
provides the water and wastewater infrastructure
56 ✦ TOUCHSTONES: Life and Times of Modesto
ADVOCACY FOR ABUSED AND NEGLECTED CHILDREN
More than 500,000 children live in foster care in the United States. These children were abused or neglected and then removed
from their families and the place they called home. Sadly, many can become a victim a second time in an overwhelmed child
welfare system that does not allow for close attention to each child and their needs or wants.
Each day in California, more than 70 children who have been abused or neglected join the state’s population of nearly 80,000
children in foster care. California is home to nearly one-fifth of all foster children in the United States. In Stanislaus County, there
are over 700 children in foster care at any given time. As dependents of the juvenile court, these children pass through a court
system that can leave them frightened, confused, and alone.
The mission of CASA (Court Appointed Special Advocates) of Stanislaus County is to provide quality advocacy services for all
abused and neglected children in the dependency system through the use of trained volunteers. CASA of Stanislaus County is a
passionate community organization that provides children received through the court system with personalized advocacy and
support. Our goal is to provide a safe, permanent, nurturing environment for every child served.
- Steve Ashman, Executive Director,
CASA of Stanislaus County,
County Nonprofit of the Year, 2016
CASA (Court Appointed Special
Advocates) of Stanislaus County.
COURTESY CASA OF STANISLAUS COUNTY.
for its citizens and some surrounding areas.
About 80 percent of general use revenues are
spent for safety staffing: the city’s police and fire
services. The remainder of general revenues are
used to cover administration, parks, and some
road maintenance.
Stanislaus Council of Governments
(StanCOG), composed of Stanislaus County’s
five supervisors and representatives from the
nine cities in the county, distributes much of the
federal and state road funds. They also control
funding for transit needs within the county, with
Modesto’s MAX service being the largest recipient
for its bus system.
Modesto opened the first municipally
owned airfield in the United States in 1918.
Municipal Golf Course (Muni) was the original
site of the city’s airfield, prior to relocating to the
current site of the Modesto City-County Airport
in 1929.
The City of Modesto also operates three
golf courses. The oldest is the 9-hole Muni,
mentioned above. Modesto’s second golf course,
the 18-hole Dryden course, was built in
1959. The Dryden family donated much of the
Dryden Golf Course property. The newest city
course is the 18-hole Creekside Golf Course,
opened in 1991.
Government ✦ 57
Above: Opened in 1918, Bud Coffee
Field was the first municipally owned
airfield in the United States.
COURTESY OF THE MCHENRY MUSEUM.
Below: Modesto Irrigation District
(MID) is the provider of electrical
power and water to Modesto and
much of the surrounding farmland.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY.
THE CHALLENGES OF
POPULATION GROWTH
Following World War II, Modesto grew very
rapidly. It doubled in population during the
1950s and doubled again in the 1960s.
Population growth continued to be significant
through the remainder of the twentieth century.
As part of that growth, McHenry Village was
opened in 1953 and Vintage Faire Mall in the
mid-1970s. Both retail complexes contributed to
the deterioration of the city’s downtown.
An early voter-initiated charter amendment,
“Measure A,” passed in March 1979. It was a
reaction to the city’s rapid growth and conversion
of farmlands to housing and developments like the
mall. Later that year, Modesto elected its first
woman mayor, Peggy Mensinger, and she was reelected
in 1983. Mensinger was a leader in the
group that put forth Measure A, and was an
advocate for “smart growth,” green concepts, and
sustainability before these ideas were common.
She advocated for campaign finance reform to
assure that public servants weren’t unduly swayed
by constituent contributions. It was a message to
future citizens to be aware and involved; to temper
the influence of money on local politics and policy
with education, transparency, and oversight.
In the late 1980s, the city used a state property
tax financing vehicle, the Redevelopment Agency
(RDA), to start reversing the deterioration of the
downtown area. First came the Lincoln Center
shopping area, followed soon after with the
building of Modesto Centre Plaza and the Red
Lion Hotel, currently the DoubleTree by Hilton.
The next big endeavor was Tenth Street Place.
This property included a new City-County
building on the site of the razed Covell and
Hughson Hotels. It also included the Brenden
Theatres multiplex on the site of the former
Strand Theatre.
In 1963, the State of California instituted
Local Agency Formation Commissions (LAFCos)
in every county except San Francisco. LAFCos
have evolved to be a powerful force within
counties. They are tasked with: 1. Encouraging
the orderly formation of local governmental
agencies; 2. Preserving agricultural land
resources; and 3. Discouraging urban sprawl.
Any land additions to Modesto or changes in
jurisdictions require decisions by LAFCo.
LAFCo is comprised of two county supervisors,
two city representatives, and a “citizen-at-large.”
Modesto Irrigation District (MID) is the
provider of electrical power and water to
Modesto and much of the surrounding farmland.
MID has its own five member governing board of
directors elected by its constituents.
Prior to mid-1990, Modesto provided all of its
urban water needs from well water. By 1995,
MID and the City of Modesto partnered to build
a surface water purification plant. This provided
an alternative source for some of the city’s
potable water needs. That partnership was
augmented by further water agreements,
culminating in a second purification plant going
into service in 2015.
Modesto’s wastewater system has provided
the disposal needs for all its residents and
businesses, but also for our area’s agricultural
canning operations. In 1998 a separate line for
58 ✦ TOUCHSTONES: Life and Times of Modesto
BUILDING PARTNERSHIPS TO CREATE
A MORE PEACEFUL WORLD
The City of Modesto has seven sister cities around the world. These global relationships provide
opportunities for cultural awareness, as well as business, government, and student exchange experiences.
Civic participation and community support are what make our Sister City Program a success.
The U.S. Sister City Program originated in 1956 at then President Eisenhower’s White House
Summit. Eisenhower proposed a citizen diplomacy program that would create a more peaceful future.
He reasoned that people from different cultures could understand, appreciate, and celebrate their
differences, while building partnerships that would lessen the chance of new conflicts if this initiative
were successful. Many cities throughout the nation adopted the program to promote international
relationships through community level efforts, to build understanding, camaraderie, and goodwill.
A sister city relationship was intended to be a long-term, cooperative relationship between two
cities in different countries through which cultural, educational, business, and technical exchanges
take place. According to Adrian Harrell, board president of Modesto Sister Cities International, “The
concept of international friendship is as relevant today as it was over 60 years ago when Sister Cities
International was born. Friendships across national borders are important in developing
understanding and goodwill. Hosting people from our sister cities around the globe helps us bring
the world to Modesto and showcase all the wonderful things Modesto has to offer the world.”
Modesto Sister Cities International is a nonprofit volunteer organization that was incorporated in
1994. Prior to incorporation, it was governed by a city steering committee called the City of Modesto
International Friendship Committee.
Former chairman of the board, John Mensinger, has a fondness for the program and its ability to create
and foster lasting relationships around the world. “I know of at least three marriages between Modesto
residents and people from our sister cities, which is remarkable,” he said. “Modesto is a wonderfully
diverse and tolerant community. The Sister City Program promotes and encourages the understanding
and appreciation of other countries and cultures. That’s good for us and the world at large.”
Advancing global friendships and business exchange opportunities are key priorities for the
program. Sister cities are selected for their similarities in size, primary industry, and other
demographics. Our first Sister City (since 1983) was Vernon, British Columbia. Since that time, we
have added Khmelnitskiy, Ukraine (1987), Kurume, Japan (1992), Vijayawada, India (1993),
Aguascalientes, Mexico (1995), Mengzi, China (2011), and Laval, France (2011). Exchange activities
are organized and implemented by volunteers, local institutions, and municipal employees.
An important component of the program is youth exchange. Modesto has participated in high school
student exchanges with all of our Sister Cities except Mengzi, China. In 2010, the Modesto Sister Cities
Program was awarded one of nine federal grants for a Trilateral Exchange Program, which offered
financial resources allowing the City of Modesto to participate in a unique program centered on youth
exchange opportunities over the course of three years. Youth volunteers interned in sister nations to
study the concept and practices of volunteerism in their sister cities. Participants also explored critical
community services provided by local governmental, business, or private sector entities.
Every year, Sister City delegates spend time in Modesto building friendships, learning about our
government, and spending time observing the
practice of their profession in America. Visits from
our friends around the world are always welcome.
We anticipate continued growth for the Sister
Cities Program and look forward to building on
these meaningful relationships around the globe.
Above: The City of Modesto is
creating and fostering lasting
relationships around the world.
COURTESY OF THE CITY OF MODESTO.
Below: Sister City representatives
from Khmelnitskiy, Ukraine,
visiting Modesto.
COURTESY OF THE CITY OF MODESTO.
- Amy Vickery, public information officer,
City of Modesto (July 2015-July 2017);
public information officer, Stanislaus County
Government ✦ 59
Modesto will overcome future
challenges with imaginative,
innovative, and practical solutions.
PHOTOGRAPH BY WILLIAM HARRIS. WILLIAM
HARRIS PHOTOGRAPHY.
cannery wastewater was put into operation,
allowing this effluent to be applied to city-owned
farmland. In 2015, a tertiary treatment plant was
completed. Concurrently, a regional partnership
with Patterson-based Del Puerto Water District
made plans to use Modesto’s treated water for
agricultural irrigation to farms on the west side
of Stanislaus County.
When I took office as mayor in 2012, I was
challenged with an unsustainable budget, lack of
public safety personnel, and a tax system that
could not provide the level of services our
citizens deserved. Much of Modesto’s financial
challenges stemmed from the Proposition 13
initiative of 1979. California’s implementation of
Prop 13 put Modesto, and Stanislaus County at a
severe financial disadvantage. Our area is allowed
to retain only about 7 percent of its property tax
compared to 14 percent that an average city in
the state receives. To combat that fiscal challenge,
I had hoped to enact development fees
(Community Facilities Districts) to compensate
for this revenue disadvantage.
PROMOTING STEWARDSHIP OF GREEN SPACES
The mission of the Dry Creek Trails Coalition is to promote stewardship
and a sense of ownership of our city’s open green spaces for all to enjoy. We
do this by organizing quarterly cleanup events, which involve volunteers
from all corners of the community who enjoy spending time at Dry Creek
Regional Park.
- Darin Jesberg, Dry Creek Trails Coalition
MODESTO IS
BEYOND EXPECTATIONS
Additionally, I also felt that ag preservation
was important to maintaining this community’s
special quality of life. I was a proponent of both
ag mitigation requirements and residential urban
limits. Those remain a work in progress.
Modesto is unique and, as such, is positioned
to overcome its ills. To maintain our singular
quality of life, we need to address and deal with
these challenges, not ignore them. That means
cooperation. That means working together. That
means partnerships. That means thinking outside
the box. There are tough challenges ahead, but I
am optimistic that Modesto will be imaginative,
innovative, and practical in its solutions.
What is it that makes Modesto special? It is its
neighborhoods, its level of volunteerism, and its
friendliness. Those characteristics reflect a spirit
of optimism and energy that is uniquely
California. It is a notable fact that, for a city our
size, we don’t have the level of problems similar
urban cities have. It is a fact that we’re still rural,
even though we have over 200,000 people. It is
a fact that we have a history of slow and
measured growth.
When new arrivals come to our city, they are
almost always surprised by how wonderful they
find Modesto. People commonly move here
thinking it is a short-term stop. Then, they fall in
love with the local lifestyle and choose to stay.
They find that Modesto is beyond the usual;
beyond the tried and true; beyond the typical. It
is truly Beyond Expectations.
60 ✦ TOUCHSTONES: Life and Times of Modesto
WHAT CAN WE DO TO FIX LOW VOTER TURNOUT?
One thing that jumps out following an election is the continuing pattern of civic disengagement across
our region, our state, and our country. Simply stated, Americans do not vote at nearly the same rate as they
once did. Sadly, that’s not a stop-the-presses revelation. Turnout, generally, has been falling for almost two
generations, with the exception of the presidential races every four years.
Though the region’s biggest city, Modesto, elects city council and school board members in odd years,
there are always plenty of competitive races in many of Stanislaus County’s other cities, in addition to local
initiatives on high-interest topics, such as roads and public safety, as well as statewide propositions dealing
with water, public safety, and healthcare. And yet, barely four out of ten eligible voters bother to show up.
Odd-year elections are even worse.
It’s hard to divine exactly why people don’t vote, but some answers appear obvious:
• Dissatisfaction and distrust nationally and statewide with politicians from all parties.
• The millions of dollars spent on negative ads, which has trickled down to the local level more and
more often.
• The hyper partisanship seen on TV, whether it’s Fox or MSNBC.
• Cynicism about the process and simple apathy.
Whatever the reason, too many people believe their ballots don’t matter or, worse, that voting is a
waste of time.
What are the solutions? I am neither a political scientist nor a sociologist, just a political enthusiast
frustrated by the lack of participation. But, I do believe this: Voters want to support candidates who
honestly and responsibly discuss and debate issues and ideas that have relevance to their lives.
It means talking rationally about how to improve our school system, protect our citizens, strengthen
our neighborhoods, build a more efficient transportation system, and sustainably manage our precious
water resources.
It means running open, issue-oriented campaigns conducted by candidates who will talk about
what they stand for and what they’ll do, as opposed to tearing down an opponent.
It means being approachable and engaging voters directly via forums, debates, and precinct walks.
It means candidates having the courage to admit they don’t have all the answers. It means
embracing collaboration, treating others with respect, and always putting the public’s needs first.
Remember this the next time election season is upon us. Our forefathers and veterans have given much
to provide us the freedom to be a democratic
union. Do not let issues such as negative
campaigning deter us from this freedom.
It is critical to our democracy that we
not squander the freedom to vote.
PHOTOGRAPH BY CARL BAGGESE.
- Mani Grewal,
Modesto City Council, District 1
Originally published in the November 19, 2014
edition of The Modesto Bee.
Editor’s Note: Voter turnout in Stanislaus County
for the 2016 Presidential Election was 73 percent,
the highest on record since the 1990s. This may
indicate that voters are more interested in national
versus local elections. Voter registration is also at its
highest, with 241,196 residents signing up to vote.
Government ✦ 61
ENTERTAINMENT,
RECREATION & SPORTS
A YEAR-ROUND
P LAYGROUND
BY JENNIFER MULLEN
A VIBRANT CULTURAL COMMUNITY
Glen Streeter, From Tee to Green, oil.
When you visit Modesto, you will be delighted to discover a vibrant, diverse destination. From lively
music festivals to delicious culinary events and everything in between, we have something for everyone.
The city offers world-class artistic and cultural facilities, symphonies, theater companies, museums, an
amazing array of classic cars, virtually unlimited opportunities for outdoor recreation, spectacular
scenery, one-of-a kind cafés and diners, unbeatable roadside produce stands, and farmers markets.
Modesto is the art and cultural hub of the Central Valley. With everything from theatrical
productions and ballet performances to classical concerts, global music, jam sessions, comedy
showcases, and poetry slam competitions, Modesto’s entertainment holds center stage. Our yearround
calendar spotlights international and local stars. You’ll enjoy famous actors, opera singers,
classical musicians, jazz quartets, and bands playing rockabilly, blues, country, and rock, as well as
many other gifted artists performing in a variety of genres.
Designed to showcase the local music scene and our wide variety of musicians, each October
we hold the Modesto Area Music Awards (MAMAs). The MAMAs are a celebration of the huge
talent based in our city. It is a true recognition of all the hard working people in the local music
industry; the bands, the venues, the promoters, and all the folks who work behind the scenes to
make it all happen.
Every August, a terrific outdoor concert is held known as Modstock. The goal is to foster the next
generation of musicians by helping fund youth music programs and by putting instruments in the
62 ✦ TOUCHSTONES: Life and Times of Modesto
hands of kids and some adults who might not
otherwise have them. The objective is to keep
the fundamentals of music available for our
youth and community.
The California Women’s Music Festival in
October is a celebration of women in music, art,
literature, poetry, and business. It began as an
idea between like-minded women who wanted
to create a culture and community of sisterhood
among the local area performers, artists, and
musicians. This desire brought together a
committee of women committed to furthering
the format for all women to come together to
celebrate each other.
All summer long, enjoy Music in the Plaza at
Tenth Street Place. Each Friday, you can hear
performances by area musicians.
The Modesto Band of Stanislaus County is
one of the oldest, continuously performing
bands in the United States. In 1919, Professor
W. W. Higgins gathered eleven boys together
and formed The Modesto Boys’ Band. In 1927
the original band became the Stanislaus County
Boys’ Band. Gradually, women were included
and, finally, in the early 1950s, the name was
changed to the one used today: The Modesto
Band of Stanislaus County, affectionately known
as MoBand. Today, this wonderful band,
composed of approximately 130 volunteer
musicians, features extraordinary talent of all
ages. They perform free concerts at Mancini
Bowl in Graceada Park each summer on six
consecutive Thursday evenings beginning in
mid-June. MoBand has become an iconic
Modesto summer experience, transforming the
park into a patchwork of picnickers and
providing music lovers with an opportunity to
hear the best music under the stars. A musical
tradition over 98 years in the making, the
MoBand Concert in the Park series is one of
Modesto’s most treasured summer traditions.
Modesto is energized and enlivened by a
dynamic art, live music, and theater community.
The city is honored to have its own resident
symphony (Modesto Symphony Orchestra), a
community band (MoBand—Modesto Band of
Stanislaus County), opera (Townsend Opera),
ballet (Central West Ballet), youth theater (Youth
Entertainment Stage Company), community
concert association (Modesto Community
Concert Association), and more.
A RESONANT MUSICAL RENAISSANCE
Since 2012, I’ve curated the Modesto Unplugged Music Festival and its
related monthly concert series. MUMfest is the only event of its kind in
town, focusing almost exclusively on acoustic music and structured not as a
large outdoor affair, but as a series of the most intimate listening showcases,
in small theater and art gallery-type venues—crucial for the proper appreciation
of the genres we present.
Modesto Unplugged’s programming has included Grammy-winning bluegrass
and Celtic songwriters; world-famous instrumentalists and national
champions rocking the violin, cello, harp, and more; traditional folk songs
from Russia, Finland, and South Africa; as well as many of the gifted
Americana, country and folk artists from right here at home. One of my
favorite showcases we’ve done featured Xin Zhang, a classically trained erhu
(two-string Chinese fiddle) player, as well as classically trained crossover cellist
Rebecca Roudman and her blues/bluegrass group Dirty Cello. The cello
and the erhu are two of my very favorite instruments, and it was a thing of
beauty when Xin and Rebecca performed a duet on one song. I doubt anything
quite like that combination had been heard in Modesto before.
We work alongside organizations such as the Modesto Community
Concert Association, Townsend Opera, and other regional music presenters,
always seeking to foster greater awareness of and engagement with the independent
arts. In the few years I have been active in the local music scene, I’ve
seen a number of vibrant new arts offerings spring up. I hope to see this resonant
renaissance continue to grow, and transform our city into an arts
mecca as great as San Francisco or New Orleans.
- Aaron Rowan, Founder, MUMfest
Modesto Unplugged Music Festival.
PHOTOGRAPH BY MONICA BARBER. COURTESY OF MUMFEST.
Entertainment, Recreation & Sports ✦ 63
Above: The Modesto Area Music
Awards (MAMAs) celebrate the
spectrum of talent based in Modesto.
PHOTOGRAPH BY MICHAEL J. MANGANO,
MICHAEL J. PHOTOGRAPHY & DESIGN.
Below: The Open Studio Tour provides
a behind-the-scenes look into working
artist studios.
PHOTOGRAPH BY DAVID SCHROEDER. COURTESY
OF THE CENTRAL CALIFORNIA ART ASSOCIATION.
A PASSION FOR THE ARTS
If art is your passion, you can visit local
artists in the evening on the third Thursday of
each month at the Downtown Art Walk. Or, the
annual Artists Open Studios, a two-day event in
April, showcasing over 80 local artists. This
unique self-guided tour provides a behind-thescenes
look into working artist studios located
throughout Stanislaus County. The tour features
artists who specialize in handmade pottery,
glass, photography, jewelry, watercolor, fiber
arts, and much more. You’ll also find handmade
masterpieces ranging from fine art to funky folk
creations. Discover for yourself Modesto’s rich
heritage of handmade crafts at one of the many
galleries and shops.
Modesto is the proud home of one of the
premier performing arts venues in California,
the Gallo Center for the Arts. Featuring two
stages, it presents regional, national, and
international entertainment.
The beautifully restored State Theatre is
Modesto’s only remaining historic theater and a
recognized Landmark Preservation Site by the
City of Modesto. This art deco style theater,
built in 1934, plays host to a variety of live
concerts and productions, as well as cutting
edge and independent films.
Charming, historic downtown Modesto is an
enjoyable place to shop, dine, and meet friends in
the heart of the city. Stroll the pedestrian friendly,
tree-lined streets and find amazing locally owned
restaurants, historic buildings, service businesses,
unique shops, galleries, and theaters. Discover
Modesto’s spirited nightlife scene, including
neighborhood taprooms and wine bars, live music
venues, coffee houses, sidewalk cafes, and latenight
hot spots. Great shopping and rich dining
experiences await you throughout the city. Our
farm-to-table fresh culinary scene will delight you,
as you taste an array of elegant to casual cuisine.
The McHenry Mansion is Modesto’s treasure. It
is the city’s only remaining original Victorian home
and one of the few reminders of the town’s rich
64 ✦ TOUCHSTONES: Life and Times of Modesto
heritage still in existence. Its restoration has
proved to be the community’s most visible,
extended renovation project. Thousands of local
citizens have participated and contributed to the
restoration. Built in 1883 by Robert McHenry, a
prominent local rancher and banker, the McHenry
Mansion is on the National Register of Historic
Places. In 1923, it was converted into apartments
and remained that way until 1976, when the Julio
R. Gallo Foundation purchased it. The mansion
was then donated to the City of Modesto and was
refurbished and decorated with antiques
appropriate to the period (1883-1896) that Robert
and his wife, Matilda, lived there. The wellmaintained
interiors really show how people lived
at the turn of the century and beyond. Today, the
McHenry Mansion is one of Modesto’s favorite
tourist attractions. It is a truly wonderful way to
step inside Modesto’s history. Admission is free.
Only a block away from the McHenry
Mansion, delve deeper into the roots of the
Modesto area at the McHenry Museum, which
offers a variety of paintings, photographs, and
historical artifacts depicting early life and times in
the city, county, and surrounding communities.
Originally the McHenry Public Library, the facility
was built in 1912 with funds bequeathed in the
will of Oramil McHenry, son of Robert McHenry.
After the Stanislaus County Library was built
nearby in the 1970s, the original building was
turned into the museum you see today. Many of
the museum’s exhibits are changed regularly so
there is always something new to see. The
museum is a Modesto Landmark Preservation
Site, and is open to the public. Space for private
functions is available, as are group tours, which
provide a revealing glimpse into Modesto’s past.
Admission is free.
The Gallo Center for the Arts is known for its superb acoustics.
PHOTOGRAPH BY FISHBOWL PHOTOGRAPHY. COURTESY OF GALLO CENTER FOR THE ARTS.
LEGENDARY
ACOUSTICS
Legendary singer Tony Bennett was among the first to perform at the Gallo Center for the Arts
when it opened in the fall of 2007. Taking the stage in the Mary Stuart Rogers Theater, Mr.
Bennett promptly regaled the audience with effusive praise for the center’s architectural beauty
and superb acoustics. In a remarkable demonstration of the latter, at one point Mr. Bennett set
his handheld microphone down on the stage and then spoke in a conversational tone to the rapt
audience. “He could be heard in the seats furthest away,” remembers Al Poulus, the Gallo
Center’s director of technology and theater operations. “What he did was stunning. I think everyone
believed that the center had been very carefully designed from an acoustic standpoint, but
in that moment, with that simple demonstration, we knew it with an absolute certainty.”
- Doug Hosner, Director of Marketing,
Gallo Center for the Arts
Entertainment, Recreation & Sports ✦ 65
STILL ENTERTAINING AFTER ALL THESE YEARS
When we talk about arts and entertainment in Modesto and the
surrounding region, no discussion is complete without mention of the State
Theatre. When it opened on Christmas Day in 1934, its modern, Art Deco
décor and “refrigerated” air made it the “go to” theater for first-run films. It
was the last of the historic movie palaces to be built in the city, and it drew
a throng of loyal film-goers every Saturday night when a new film premiered
at midnight. That’s when Hollywood reigned supreme and everyone was
enamored with movie stars.
As the times changed, along with the desires of the community it served,
so too did the State, with the removal of about 300 seats and the addition of
a stage in the early ‘90s. The State then became all about independent and
foreign films, live music, special events, and most importantly, helping to
revitalize the downtown.
Fast forward to 2016 and the State has reinvented itself again, this time
transforming into an art film house and a venue for plays, live music, social,
and community-based events. To stay relevant and remain vital and vibrant
after 82 years is quite an accomplishment. The State has managed to be all
that and more, as it continues to welcome all in the region to Modesto’s
original home for film, arts, and entertainment.
- Sue Richardson, Executive Director,
State Theatre
The State Theatre is relevant, vital, and vibrant.
PHOTOGRAPH BY ADRIAN MENDOZA. COURTESY OF STATE THEATRE.
Modesto is an agricultural powerhouse. Here
it is a very important way of life. It is inspiring
when you drive down country roads and see the
abundant crops, farms, ranches, and beautiful
blooming orchards that are considered among
the most fertile and productive regions in the
world. Designed to showcase and celebrate
where our food and drinks come from, you can
get up close and personal with the people who
are feeding the world with tours, tastings, and
“U-Pick” farms.
A FULL SPECTRUM OF
FOOD- RELATED ADVENTURES
Local farmers and chefs take pride in their
commitment to quality and share a passion for
locally grown food. Because our farms and
restaurants are so close together, chefs can pick
products at just the right moment to create tasty
works of art, all in the same day. When you taste
local staple ingredients, whether it be fresh
produce, cheese or olive oil, you get a taste of
the rich culinary history and overall culture of
the region.
Modesto also offers a full spectrum of foodrelated
adventures, from the unique dishes
available on menus to festivals dedicated to
particular food products to tours of the places
where specific products are made.
Taste honey and other honey bee items at
Beekman and Beekman’s original 104-year-old
farmhouse. More than eighty years of
beekeeping experience convinced them to
start their own line of honey and led to the
opening of a tasting room. The tasting room
provides the stage to highlight the unique
flavors of pure varietal honeys, mead wine, and
lavender products.
Blue Diamond Almonds, formed in 1910, has
turned into the world’s largest almond
processing and marketing company. They
produce over eighty percent of the world’s
almond supply. You can visit their store, sample,
and view a video that highlights the almond
process from tree to table.
Classic Wine Vinegar, a family-owned
company, has been producing quality wine
vinegars for over twenty years. You can tour and
see the aging and flavor process, sample the
wide variety of flavors, and shop in their designer
gift store.
Do Good Distillery, another family-owned and
-operated company, formed in 2013, strives to
live by Ben Franklin’s philosophy that “You Do
66 ✦ TOUCHSTONES: Life and Times of Modesto
Well by Doing Good.” The business has been
intertwined with family from the beginning and
that’s how they intend to grow. Their philosophy
is to cherish every day with family and friends
and just “do good.” They invite you to try their
California distilled spirits—gin, white rum, and
beechwood smoked whiskey. They are open for
tours and tastings.
Dutch Hollow Farms is a springtime
sensation with over 300,000 colorful tulips.
Despite the valley’s notoriously warm weather,
owner-operator John Bos manages to grow over
100 varieties of tulips. They’re arranged in
circles shaped like a peace sign and surrounded
by grape hyacinth, which makes them look like
they are floating on an ocean. He sells them to
the public during a few months in the spring.
Walter Nicolau III, an artisanal cheesemaker,
produces a variety of specialty goat and blended
milk cheeses at his family farm. They make
about a dozen cheeses with different processes
and different ages. They are rich, complex, and
refined cheeses that showcase the quality of the
milk and the art of cheesemaking. Nicolau
Farms offers tours and tastings.
Sciabica Olive Oil is a family-owned, fourth
generation olive oil producer that has been coldpressing
olive oil in Modesto since 1936. That
makes them by far the oldest producer in the
United States! Jonathan Sciabica regularly
hosts olive oil tastings at the company’s gift
shop, where you can enjoy the many varieties,
flavors, and aromas of extra virgin olive oil, the
highest grade of olive oil. Sciabica offers eight
flavored oils made by pressing natural
ingredients, such as garlic, basil, and jalapeño
with the olives.
Every Thursday and Saturday mornings
from May until November, you can visit the
Modesto Certified Farmers Market to sample
the wares of local vendors selling everything
from fresh produce to flowers, baked goods
to cheeses.
On Thursday evenings from June until
November, cruise downtown to grab a bite,
meet friends, and listen to live music at the
DoMo Night Market.
If you are interested in having a fun and
authentic farm experience, you are invited to
enjoy orchards full of ripe fruit, literally bursting
with flavor. You can have a hands-on experience
for the entire family by going out into the fields
and picking lush fruit at a number of seasonal “U-
Pick” farms.
If you’re a real foodie, it is easy to enjoy our
locally grown produce thanks to a variety of
fruit stands and farmers markets, including the
Modesto Certified Farmers Market, waiting to
share their bounty.
A DIVERSE VARIETY
OF FESTIVALS
Modesto is home to a diverse variety of festivals
that will inspire you with experiences perfect for
anyone. We invite you to explore the character of
Modesto through these unique events.
Above: The Modesto community has a
commitment to quality and a passion
for locally grown food.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY. COURTESY OF MODESTO
CONVENTION & VISITORS BUREAU.
Below: The International Heritage
Festival celebrates the ethnic diversity
of our community.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY. COURTESY OF
INTERNATIONAL HERITAGE FESTIVAL.
Entertainment, Recreation & Sports ✦ 67
THE BEST THINGS IN LIFE ARE FREE…
… OR, WHAT CAN YOU DO WITH A TANK OF
GAS AND SOME CHANGE?
When my wife and I were young, just graduated from college with new
jobs and a 1950 MG TD, one of the first questions we asked ourselves after
moving to Modesto was, “What can you do with not much money, but cheap
gas?” We were curious about what was available to do other than work. We
both had grown up in a small valley town, so Modesto was a big city to us.
Well, we filled up the tank, took the top down, and went exploring.
We looked around Modesto first. We were fascinated by the styles and types
of houses close to McHenry Avenue. We were equally surprised by the number
of parks, especially Graceada Park and the summer concert band performances
held there. Next, we started driving out into the country, finding many back
roads with little traffic, abundant wild flowers, and swarms of tricolor
blackbirds, egrets, and red-tailed hawks. There were poppies and goldfields,
patches of shooting stars and brodiaea. With the assistance of readily available
identification books, we learned what we had just seen. We watched the old
and getting older barns as the area transformed from dairy to grapes, peaches,
and almonds. Each weekend was a new adventure; whether driving around
little towns to see buildings like the old church in Farmington, or driving up
Highway 4 to Telegraph Road to examine what remained when the old
highway was bypassed by the new as it snaked its way to Copperopolis.
What to do? Not a problem. Hours of adventure await for the curious and
bold. Just fill up the tank and hit the highway! What a great place to live
Modesto is.
- Jack Leach, Retired School Psychologist
There is much to experience in and around Modesto.
PHOTOGRAPH BY DULCEY REITER. COURTESY OF TUOLUMNE RIVER TRUST.
The Modesto Architecture Festival is held each
September. Beginning in the 1930s, the city
developed a national reputation for cutting edge
design, when architects began experimenting
with what we now call Central Valley Modernism.
The architecture festival is your opportunity to
explore and celebrate the city’s design heritage,
contemporary world architecture, landscape,
public art, and urban design.
The Greek Orthodox Church presents the
Greek Food Festival, also in September.
Authentic Greek cuisine; outdoor coffeehouse
with live Greek music and entertainment by
award-winning Greek dancers; a marketplace; a
bakery shop with homemade Greek pastries; and
tours of the Byzantine-style Orthodox Church
adorned with magnificent frescoes are all part of
this traditional gathering.
Another September staple is the Edible
Extravaganza, which features samples of food
and beverages from over sixty local vendors, all
benefiting the work of local nonprofit Center
for Human Services.
International Heritage Festival is a festival
celebrating the ethnic diversity of the community
and offering an opportunity for groups to
showcase their cultural heritage. The event, held
in October, is free and family-friendly, located in
an outdoor setting with lots of cultural activities
for the kids. It celebrates sounds, dances, and
tastes from around the world.
The annual Downtown Modesto Harvest
Festival originated to celebrate the farmlands’ harvest.
Held in October, it features fresh baked pies
and breads, live music, kid’s activities, food, and
an array of arts and crafts. Shiny hot rods, muscle
cars, and classics are a favorite part of the festival.
Other festivals include the annual Tresetti’s Fat
Tuesday Celebration, St. Patrick’s Day Lucky
Fest, Earth Day in the Park, Taste of the Valley,
Family Cycling Festival and Downtown
Criterium, Highland Games, Modesto Fiji
Festival, Autumn Art Festival, Women of the
West Film Fest, Oktoberfest, PRIDE in the Park,
Day of the Dead (Dia de los Muertos) Celebration,
Mod Shop, and Dickens Faire.
The Great Valley Museum is located in the
Science Community Center on the Modesto
Junior College west campus. The museum
brings together the wonders of science and
nature, featuring native habitat displays of the
68 ✦ TOUCHSTONES: Life and Times of Modesto
California Central Valley; the Science on a
Sphere (SOS) 3-D globe; an interactive periodic
table; observatory and planetarium shows. The
planetarium, which is the third largest in the
country, consists of top-of-the-line projection
instruments that display unparalleled images of
the night sky and full-dome planetarium films
projected onto a 40-foot, suspended dome
ceiling. Tours of the facility are available.
The Lilly of the Valley Alpaca Farm features
rare, gentle, and charming suri and huacaya
alpacas. Their country store is stocked with alpaca
yarn, hats, gloves, scarves, blankets, and more.
Each spring, the Modesto Garden Club hosts
its Spring Garden Tour. The tour showcases the
landscapes of local homes to raise money for its
many educational and beautification projects.
A YEAR- ROUND PLAYGROUND
Boasting one of the best climates in the world,
lovers of sports, nature, and the outdoors will find
Modesto a paradise. It is a yearround playground
with recreational options from the rivers and
many parks to a network of bike trails and
professional baseball. Set against the backdrop of
the glorious Sierra Nevada and Coastal mountain
ranges, Modesto offers virtually unlimited
opportunities for sports and outdoor recreation.
The Hetch Hetchy trail, the Peggy Mensinger
trail, Dry Creek, and the Virginia Corridor
trails provide a healthy and scenic way to
enjoy Modesto.
The Modesto Marathon was founded by the
ShadowChase Running Club to promote
physical fitness and a healthy lifestyle. Runners
come from all over to compete in the marathon,
which is known for being flat and fast. The
marathon includes an event expo and finish line
festival. It is typically held in March. The course
is certified as a qualifier for the Boston and New
York Marathons.
Since its inception in 2006, Amgen Tour of
California has become America’s most
prestigious annual cycling event, featuring an
unsurpassed field of men and women’s
professional teams. Many of the top cyclists in
the world face off across nearly 800 miles of
California terrain. The eight-day event features
18 of the world’s most decorated and esteemed
teams competing for one of the sport’s most
coveted titles. Modesto has had the pleasure of
being host to stage starts and stage finishes with
the electrifying international field of riders
racing through our streets. Over the past
decade, Modesto has built the gold standard for
the Lifestyle Festival and Breakaway from
Cancer ® parade held in conjunction with the
race. Annually, this world tour cycling event
includes two hours of live television coverage of
each stage on 24 media outlets worldwide,
including NBC Sports, which combined
broadcasts the Modesto leg of the race to over
11.3 million households in more than 200
countries and territories worldwide.
The Modesto Marathon is a certified
qualifier for the Boston and
New York Marathons.
COURTESY OF THE MODESTO MARATHON AND
CAPTIVATING PHOTOS.
Entertainment, Recreation & Sports ✦ 69
The Tuolumne River, which runs through
Modesto, is an excellent wildlife habitat and a
great resource for recreational facilities, rafting,
kayaking, and educational activities.
The Modesto Nuts are the Class A California
League affiliate of the Seattle Mariners. Baseball
has a long and storied history in Modesto,
having been played here since the late 1800s.
The Nuts play 70 home games a year between
April and September at the fan-friendly John
Thurman Field.
A LONG AND STORIED HISTORY
Professional baseball in Modesto has a long and storied history. As one of
only 120 communities in the United States with a full-season minor league
baseball team, Modesto has seen more than its fair share of future superstars.
Baseball fans have cheered on future Hall of Famers such as Joe Morgan,
Reggie Jackson, Rollie Fingers, and Rickey Henderson, as well as current
superstars, such as Troy Tulowitzki and Nolan Arenado. Since joining the
California League in 1946, more than five million fans have seen over 300
players reach their goal of making the Major Leagues. From fireworks to
food, baseball and promotions, minor league baseball has been a staple in
our community, generating revenue, providing countless hours of affordable
entertainment, and inspiring future Hall of Famers.
- Mike Gorrasi, Modesto Nuts, Executive Vice President,
HWS Baseball
The Modesto Nuts.
PHOTOGRAPH BY NICK GIRON, NICK GIRON PHOTOGRAPHY. COURTESY OF MODESTO NUTS.
Golfers can tee up on Modesto’s three wellmaintained,
uniquely different public golf
courses and a country club course, each with its
own challenges and levels of play.
Creekside Golf Course features three lakes,
intricately contoured bunkers, large manicured
tees, and narrow fairways. It is a fair test for
every club in your bag. Noted for fast, expansive
greens, this championship course has a
particular appeal to the more experienced golfer.
Dryden Park Golf Course winds along the
Tuolumne River, encompassing mature pines
and oaks, as well as wide, emerald fairways.
Both beginners and experts, who prefer a more
traditional round, will appreciate its mediumsized
greens and small bunkers.
“Muni,” Modesto Municipal Golf Course’s
picturesque, tree-lined course has been a hub for
local golfers for over 70 years. As most players will
point out, it is a full-length course. Small, level
greens make it ideal for juniors, seniors, families,
and those with time for only a quick round.
Del Rio Country Club is the premier country
club in the Central Valley. Founded in 1946, it is
a private club with eight tennis courts and three
golf courses. The 27-hole, par 72 golf course plays
through Del Rio’s 325-acre property with serene
views at every turn. Whether you’re on the Oak,
Bluff, or River courses, each round of golf
promises to be challenging, as well as enjoyable.
The Mary Grogan Park Soccer Complex, a 42-
acre community park opened in 2013. There are
seven outstanding soccer fields, three synthetic
turf fields, and four natural turf fields, all featuring
sports field lighting for night play. The complex
includes a 500-stall parking lot, concession stand,
and a lighted walking path around the park.
The Stonehenge Indoor Climbing Wall, a
locally owned facility, has something for the
advanced climber looking to improve
themselves, or the true beginner with a sense of
adventure looking to try something new.
With its abundant and attractive mixture of
artistic and outdoor adventures, Modesto is
sophisticated and stylish, yet it remains genuine
and unpretentious. Underlying the latest in
agriculture, entertainment, and a robust
culinary scene is a deep sense of community.
You are invited to experience the character of a
city that blends a vivid present with a very
special past and a promising future.
70 ✦ TOUCHSTONES: Life and Times of Modesto
GRAFFITI SUMMER CELEBRATION
For years, Modesto has recognized and
celebrated the era that George Lucas
immortalized in his popular film, American
Graffiti. Our hometown hero, George was born
and raised in Modesto, graduating from Thomas
Downey High School in 1962. Only a little more
than a decade later, he co-wrote and directed
one of the top 100 movies of all time, American
Graffiti. Modesto pays tribute each June to Mr.
Lucas’s film and the twin themes of car culture
and rock ‘n’ roll. Modesto is recognized as the
car cruising capital of the nation with a monthlong
lineup of events for Graffiti Summer.
Modesto’s signature event is the North
Modesto Kiwanis Club’s American Graffiti
Festival and Car Show. Held the second weekend
in June, it kicks off with a nighttime classic
car parade where over a thousand hot rods,
vintage vehicles, and classic cars rumble Each Summer, Modesto celebrates native son George Lucas’s popular film American Graffiti.
through the streets of downtown Modesto, on PHOTOGRAPH BY MICHAEL J. MANGANO, MICHAEL J. PHOTOGRAPHY & DESIGN.
the original cruise route of 10th, 11th, and
12th Streets, and out McHenry Avenue. Fans of all ages line the streets to relive old memories, make new ones, and show their
appreciation for these incredible cars.
The two-day festival, which started in 1999, brings thousands of visitors to Modesto from around the United States and the
world to experience our custom car culture. Spectators enjoy some of the nation’s premiere classics, customs, hot rods, vintage,
restored classics, pro street cars, modern and vintage race cars, and muscle cars. With over 1,300 cars arrayed on the beautiful
greens of a golf course under big shade trees, there is something for everyone.
This festival features more than just rare and unique autos. Visitors can spend the day shopping among arts and crafts vendors,
viewing new products, experiencing interactive displays, and enjoying activities for the whole family. There is a variety of food
booths selling delicious foods and great live music throughout both days. Spectators can also visit with stars from American
Graffiti, including Candy Clark, Bo Hopkins, and Paul Le Mat, along with the very talented custom car builders, Gene Winfield,
also from Modesto, and Chip Foose, star of Overhaulin’.
Del Rio Country Club is the premier
country club in the Central Valley.
COURTESY OF DEL RIO COUNTRY CLUB.
Entertainment, Recreation & Sports ✦ 71
HOMETOWN HEROES
M ODESTO
N OTABLES
BY KEN WHITE
A VIBRANT CULTURAL COMMUNITY
Yvonne Porcella, Waiting for Pink
Linoleum, art quilt.
“A hero is someone who has given his or her life to something bigger than oneself.”
- Joseph Campbell, American Mythologist, Writer, and Lecturer
For a relatively small town, Modesto has produced its fair share of hometown heroes. Not heroes
in the sense of curing cancer, or negotiating peace. But, people who have been very successful in their
high-profile careers and made an impact beyond our city limits.
These are some of the notable people that have made a difference in our world—culturally, socially,
economically, or politically. It’s quite a cast of characters that started their journey in Modesto.
Winemakers Ernest and Julio Gallo, who founded their multi-national winery in a small
warehouse on 11th and D Streets in 1933.
Filmmaker George Lucas, whose break-out film American Graffiti was based on his teenage years
cruising 10th and 11th Streets. George’s first wife Marcia, an academy-award-winning film editor, was
also born in Modesto.
72 ✦ TOUCHSTONES: Life and Times of Modesto
Royal Robbins, a pioneer of American rock
climbing, whose competitive spirit helped
change the sport forever.
Liz Robbins, the first woman to climb Half
Dome in Yosemite, and co-founder with Royal
of the heritage apparel brand Royal Robbins ® .
Actor and two-time Academy Award
nominee Jeremy Renner, who honed his craft at
Modesto Junior College.
Modesto has also nurtured a spectrum of
musical theater performers, including Erik
“Buck” Townsend, Jeremy Stolle, Morgan James,
Lindsay Pearce, and Sharon McKnight.
Former executive director of UNICEF, Ann
M. Veneman, who also served as secretary of
the California Department of Food and
Agriculture and U.S. Secretary of Agriculture
from 2001 to 2005, the first and only woman to
hold that position.
Ann’s father, John, was a five-time California
assemblyman and undersecretary at the U.S.
Department of Health, Education, and Welfare
under Secretary Robert Finch.
Dr. Herbert McLean Evans, Modesto High
School Class of 1900, discovered vitamin E.
California Assemblyman and Speaker of the
Assembly Ralph M. Brown, author of the Brown
Act. Enacted in 1953, it was California’s first
sunshine law, which provided increased public
access to government meetings.
Attorney and former sports agent Jeff
Moorad, a Downey High School and Modesto
Junior College graduate, who was a one-time
CEO and owner of Major League Baseball’s
Arizona Diamondbacks and San Diego Padres.
He founded the Jeffrey S. Moorad Center for the
Study of Sports Law at Villanova University
Ernest and Julio Gallo.
COURTESY OF THE E. & J. GALLO WINERY.
MODESTO WILL ALWAYS BE HOME
As a child growing up on a peach farm on the outskirts of Modesto, I never
would have imagined where my life’s journey would take me. My early years in
Modesto, with its strong community, quality education, and great people gave me
the foundation to take advantage of opportunities in public service in Sacramento,
Washington, and with the United Nations. Despite my many moves around the
country and my travels around the world, Modesto will always be home.
- Ann M. Veneman,
Secretary, California Department of Food and Agriculture (1995-1999);
U.S. Secretary of Agriculture (2001-2005);
Executive Director of UNICEF (2005-2010)
Ann Veneman, former executive secretary of UNICEF, U.S. Secretary of Agriculture, and California Secretary
of Food and Agriculture.
COURTESY OF ANN VENEMAN.
Hometown Heroes ✦ 73
MEMORIES OF GROWING UP IN MODESTO
Above: George Lucas, filmmaker.
COURTESY OF SKYWALKER PROPERTIES LTD.
Below: George grew up surrounded by
a loving family and community of
friends.
COURTESY OF SKYWALKER PROPERTIES LTD.
Bottom: George (left) and his friend,
Fred, build a fort in a simpler time.
COURTESY OF SKYWALKER PROPERTIES LTD.
Filmmaker George Lucas’ devotion to timeless storytelling and cutting edge innovation has
resulted in some of the most successful and beloved films of all time, including American Graffiti, the
Star Wars saga, and the Indiana Jones franchise. He founded Lucasfilm Ltd. in 1971. He also pioneered
new digital standards for sophistication in film visuals at Industrial Light and Magic (ILM) in 1975,
and sound at Skywalker Sound at Skywalker Ranch in Marin County in 1987. In addition to being a
writer, director, and producer, he became a powerful force for charitable giving, especially in the area
of education. He founded the George Lucas Educational Foundation in 1996 to celebrate and
encourage innovation in schools.
Over the years, George has been honored with many outstanding awards. Most notably: the Irving
G. Thalberg Award, the Academy of Motion Picture Arts and Science’s highest honor (1992); Honorary
Degree, Doctor of Fine Arts, from the University of Southern California (1994); American Film
Institute (AFI) Life Achievement Award (2005); Grand Marshal of the Tournament of Roses Parade
(2007); California Hall of Fame Induction (2009); and Kennedy Center Honors recipient (2015).
George W. Lucas, Jr., was born in Modesto on May 14, 1944, to George W. Lucas, Sr. and Dorothy
Bomberger Lucas. He grew up surrounded by a loving family, including two older sisters, Ann and
Kate, and a younger sister, Wendy, as well as a community of close-knit neighborhood friends. He
spent the first 15 years of his schooling attending John Muir Elementary School, Roosevelt Junior
High School, Thomas Downey High School, and Modesto Junior College. He then transferred to the
University of Southern California to study cinema and filmmaking.
George recalls the early experiences and events in his home town that helped shape his life
and helped set him on his journey to become a world-renowned filmmaker, entrepreneur, educator,
and philanthropist.
I have wonderful memories of growing up in Modesto. It had small town values, and it was fun
because we had a great neighborhood, and a few lifelong friendships were forged during this time.
There weren’t as many people living here, and there were no malls. Everything was centered in town
—grocery stores, clothing stores, and things like that. When McHenry Village was built out in the
country, everyone thought it would fail.
I grew up at a time when life was very different than it is today. My family didn’t have a television
until I was ten years old. Because there were no computers, cell phones, or internet, I listened to the
radio, drew pictures, played games, rode my bike everywhere, read comic books, read books from the
children’s library, which was located in the basement of the McHenry Public Library, and went to the
movies at the Strand, which is where the Brenden Theatres are now; the Covell, where the Disney
movies were shown; and the State Theatre. I placed a large piece of plywood on top of a storage
cabinet in my bedroom where I would create cities and landscapes for my train set. I was also a
Modesto Bee paperboy and a Cub Scout.
We played outside a lot in our neighborhood,
and we had to use our imagination to create our
activities. We built forts and soapbox derby cars,
designed spooky houses rigged with special
effects in a neighbor’s garage, produced backyard
carnivals, crafted a ramp for a roller coaster,
which was nothing more than a large tub on
wheels, in a friend’s backyard, and published a
neighborhood newspaper. One of my close
neighborhood friends moved to Southern
California. I was able to visit him when I was 11,
and we went to Disneyland the second day it
opened in 1955. It was such an exciting place.
After I came home, I would write articles for our
74 ✦ TOUCHSTONES: Life and Times of Modesto
neighborhood newspaper to describe the rides
at Disneyland.
My parents bought a 14-acre walnut ranch off
Sylvan Avenue in 1959. I was pretty isolated, so
rock ‘n’ roll records, Mad Magazine, and
experimenting with trick photography kept me
busy. After I got my driver’s license, my life
became exciting. I started working on my first car,
a small Fiat Bianchina, at the Foreign Car Service
on Scenic Drive, across from the Scenic Drive-In.
I got involved with autocross racing by becoming
a member of the Ecurie AWOL Car Club. And, I
began cruising the 10th and 11th Street loop. I
later used those memories to write the screenplay
for American Graffiti. It all happened to me, and
so I glamorized it in the film. I spent four years
cruising the main streets of Modesto. I drove the
cars, chased the girls, listened to rock ‘n’ roll on
the radio, and stopped at Burge’s Drive-In at the
comer of 9th and 0 Streets.
I was bored in high school, and wanted to be
a race car driver, or an auto mechanic. My
grades were not good at all. During finals week
of my senior year in 1962, I went to the library
to finish a term paper that was due. If I didn’t
finish it, I wouldn’t graduate. As I was returning
home, I turned left onto the lane that went to
my house and was hit broadside by the driver of
a large Chevy Impala, who decided to pass me
going 75 mph. My small car flipped three times.
On the first flip, my metal seat belt, which was
bolted to the floor, held me in so I wasn’t run
over. It broke on the second flip and I was
thrown out on the street. On the third flip, the
car crashed into a walnut tree, and actually
moved the tree. I was critically injured with a
punctured lung, chest and rib injuries, and
internal bleeding. The school administrators
were not sure if I would live, so they gave me my
diploma in the hospital. After two weeks in the
hospital, several weeks of physical therapy, and
a lot of time to think, I decided that instead of
becoming a race car driver, I would attend MJC,
and do something meaningful and significant
with my life.
Top, left: George’s first car revved up
his teen years.
COURTESY OF SKYWALKER PROPERTIES LTD.
Top, right: George nearly died in this
horrific crash on June 12, 1962.
COURTESY OF THE MODESTO BEE.
Bottom, left: Cruising 10th Street was
captured in American Graffiti.
COURTESY OF UNIVERSAL PICTURES.
Bottom, right: George returned home
to be the grand marshal of the North
Modesto Kiwanis Club’s American
Graffiti Classic Car Parade and to
celebrate the 40th anniversary of
the release of American Graffiti on
June 7, 2013.
PHOTOGRAPH BY SUSAN DAVID. COURTESY OF
STANISLAUS MAGAZINE.
Hometown Heroes ✦ 75
Above: Jeff Moorad, sports executive.
COURTESY OF JEFF MOORAD.
Below: Michael Allsup, musician.
PHOTOGRAPH BY MICHAEL J. MANGANO,
MICHAEL J. PHOTOGRAPHY & DESIGN.
School of Law and is currently chairman of
PrimeSport, a global sports travel and eventsmanagement
company.
Mike Piccinini and Nick Tocco, who founded
Save Mart Supermarkets, and Mike’s son, Bob,
the former chairman and CEO.
Dr. Joan Mitchell, also a Downey Knight, was
one of the key contributors to the JPEG (Joint
Photographic Experts Group) algorithm for
photographic image compression, as well as
some of the MPEG (Motion Picture Expert
Group) standards for video.
Esto B. Broughton was the first woman
elected to the California legislature in 1918, as
well as being the first female attorney in
Stanislaus County.
Howard Flory revolutionized the food
industry by mechanizing the harvesting of
beans, barley, and grains. Flory Industries is a
world leader in mechanized harvesting, with
shakers and sweepers harvesting everything
from almonds to walnuts.
Country singer-songwriter and radio
personality Chester Smith founded a broadcasting
empire that revolutionized Spanish-language
programming in the U.S.
Yvonne Porcella, a world-renowned artist
specializing in wearables and art quilts, whose
work is on permanent display at the Smithsonian.
Entrepreneur Dan Costa, a Davis High
graduate, started multiple businesses, including
the Velvet Creamery restaurants, Mallard’s
Restaurant, Davis Lay Food Service, and
5.11 Tactical.
Modesto High graduate Bruce Bomberger
was an illustrator for Time, Life, Look, and
Saturday Evening Post.
James Algar was a film director, screenwriter,
and producer who directed sequences in the
Walt Disney films Fantasia and Bambi.
Modesto boasts a stellar collection of
Olympic athletes, including Cyrus “Cy” Young
(javelin), Suzy Powell-Roos (discus, javelin),
Erin Cafaro (rowing), Ali Cox (rowing), and
Tisha Venturini-Hoch (soccer), as well as
Modesto-born Mark Spitz, who won seven
gold medals at the 1972 Summer Olympics
in Munich.
Richard “Dick” Lyng was director of the
California State Department of Food and
Agriculture and secretary of the U.S. Department
of Agriculture, holding both positions under
Governor and President Ronald Reagan.
We were also home to actor and singer
Harvey “Harve” Presnell, who debuted his
baritone voice at Modesto High School.
Guitarist Michael Allsup, who played lead for
the popular rock group, Three Dog Night.
Andrew J. Toti, a world-renowned inventor,
who held more than 500 patents, including the
inflatable lifejacket (nicknamed the Mae West),
an automated chicken plucker, and the
EndoFlex endotracheal tube.
Motorcycle racer and racing team owner
Kenny Roberts, the first American to win a Grand
Prix motorcycle racing world championship.
Downey High’s Joe Rudi, a baseball All-Star,
who won three consecutive World Series rings
playing left field for the Oakland A’s.
Max and Verda Foster, founders of Foster
Farms, whose eighty-acre farm grew into the
West’s most trusted poultry company.
Major league baseball’s Ray Lankford, a Davis
High grad who went on to play center field for
the St. Louis Cardinals and San Diego Padres.
Actor Timothy Olyphant, a Fred C. Beyer
High School grad and swimming standout, who
starred as Seth Bullock in the HBO series
Deadwood and Raylen Givens in the television
show Justified.
76 ✦ TOUCHSTONES: Life and Times of Modesto
MY UPBRINGING MADE
ME WHO I AM
My childhood in Modesto could be
likened to planting a seed in the fertile soil of
our region: It provided me with the
opportunity to grow and find my potential.
I am so very appreciative of my entire
family and community for nurturing me
with stability and acceptance through all my
endeavors as a boy and young adult. The
freedoms they gave me opened the
floodgates for an exploration of my
limitations, providing me the courage to
reach beyond them. This upbringing surely
made me the man I am, the father I have
become, and the artist I will always be.
- Jeremy Renner,
Actor/Producer
Jeremy Renner, actor/producer.
PHOTOGRAPH BY JEFF VESPA. COURTESY OF PATRICOLA PUBLIC
RELATIONS, INC.
Emmy Award-winning casting director
Robert Ulrich, a Davis High grad, known for his
casting work on the CSI series, Glee, and other
prime-time hit TV shows.
Florence Owens Thompson, the subject of
Dorothea Lange’s iconic photo, Migrant Mother,
lived in Modesto and is buried at nearby
Lakewood Cemetery.
Legendary car customizer Gene Winfield, a
Modesto High School grad, who created worldfamous
modified cars for racers, collectors,
movies, and television.
NBA star Chuck Hayes, who attended
Modesto Christian High School and later played
for the Houston Rockets, Sacramento Kings, and
Toronto Raptors.
Biologist Chris "Floyd" Zaiger, best known
for his work in fruit breeding and hybrid
development of varieties such as the pluot, has
been called "the most prolific stone fruit breeder
in the modern era."
While living in Modesto, Polish-born
photographer Roman Loranc captured the
beauty of the Central Valley in his stunning
black-and-white images.
Other notables include philanthropists
June and John Rogers; character actor Jack Elam;
one-time resident and actress Carol Channing;
chef Michael Chiarello; actor James Marsters;
Robert Ulrich, casting director
and producer.
COURTESY OF ROBERT ULRICH.
Hometown Heroes ✦ 77
Dry Creek Park, Modesto, 1998.
PHOTOGRAPH BY ROMAN LORANC.
singer-songwriter Brett Dennen; prestigious floral
designer Reg Merritt; Tower of Power trumpeter
and trombonist Mic Gillette; singer-songwriter and
founding member of the indie-rock band
Grandaddy Jason Lytle; prolific television director
Richard Bare; professional football player and
coach Paul Wiggin; as well as musician and bandmaster
Frank “Proof” Mancini.
INSPIRED BY THE SUPPORT OF THE HOMETOWN CROWD
The Modesto Relays, formerly the S&W Relays and later the Coca-Cola Modesto Relays, were
Modesto’s first, world-class athletic competition (1942), founded by the legendary Tom Moore.
My dad would take me to the Relays as a young girl, and I would watch the Olympic athletes
run, jump, and throw. I was amazed and inspired. Several years later, it would be my turn to
compete at the Modesto Relays as an Olympian. Some of my best performances happened at the
Relays, and I’m convinced it had something to do with the fervent support of the local crowd,
and the sense of pride I felt competing in my hometown.
- Suzy Powell-Roos, Three-Time Olympic Athlete
78 ✦ TOUCHSTONES: Life and Times of Modesto
DISCOVERING THE ORDINARY IN THE EVERYDAY
I was born in Bielsko-Biala, Poland. I defected to the United States in 1981. In 1984, I moved to
Modesto, California. Not long after that, I developed a love for the Central Valley, finding elegance in
its fragile wetlands and ancient oaks, rural back roads and farms. And an appreciation of my hometown,
discovering the extraordinary in everyday things like bountiful orchards, drifting fog, ebbing Dry
Creek, chattering migratory birds, the bustling farmers market, and the beautiful McHenry Museum.
I often think about how interconnected the world is. When I’m out on a crisp winter’s morning,
shooting a stand of native oaks, I see oak galls hanging from the trees. These were once used to make
the pyrogallol chemicals I use to develop my negatives. In reality, the oak trees I am photographing
played a part in the developer I use to process my negatives of those same trees. It is healthy to
remember that we are often linked to the natural world in ways we don’t even suspect.
I’m fascinated by the ancient churches of my homeland. These are holy spaces where millions of
people have prayed for hundreds of years. They are places of great humility, and remind us how brief
our lives are. I feel the same way when I’m photographing ancient groves of native oaks in California.
I was unconscious of this when I began, but upon reflection, I think the oaks are just as sacred as the
old cathedrals of Europe. They are sacred in that they have survived for so many years. I’m aware that
the native people of California held all living things as divine. For me, a grove of valley oaks is as
sacred as any church in Europe.
Roman Loranc, photographer.
PHOTOGRAPH BY LINDA CRUZ.
- Roman Loranc, Photographer
Hometown Heroes ✦ 79
AGRICULTURE
T HE L IFE-BLOOD OF O UR E CONOMY
BY WAYNE ZIPSER
AGRICULTURAL
BOUNTY
Chella, Twin Creeks Vineyard, oil/
en plein air.
Stanislaus County has a rich history of agricultural diversity. Over time, we have seen our crops
change with fluctuating market demands around the world. Forty years ago, it was common to see
peach orchards on the east side of the San Joaquin River and apricots on the west side. Today, it is a
much different picture. Almonds and walnuts make up the majority of permanent crops throughout
the county. Even with this shift, our county still offers the bountiful diversity of over two hundred
different crops.
The city of Modesto is the largest of the nine cities in Stanislaus County. Modesto is home to over
200,000 of the 531,000 residents of Stanislaus County, as well as the largest privately owned winery
in the world—E. & J. Gallo Winery, which employs over 6,000 people. Modesto is also home to other
large food processors, such as Blue Diamond Growers, Del Monte Foods, Nestlé USA, Seneca Foods,
and Stanislaus Food Products. These businesses, and many more small processors, export to over 109
countries around the world. Modesto is truly at the heart of feeding the world.
The Stanislaus County Agricultural Commissioner’s office started collecting crop data in 1965. The
Annual Crop Report indicates the “farm gate” revenue, which is the gross value of the crops when
they are shipped off the farm. It is important to note that this is not the net revenue a farmer
collects. Agriculture, like any other business, has bills to pay that are part of the cost of production.
80 ✦ TOUCHSTONES: Life and Times of Modesto
Sometimes the ledger is positive and sometimes
it is negative. When we incorporate the
agricultural businesses mentioned above and
the many ancillary supply functions to these
products, the value increases by nearly 3½
fold. Simply put, $1.00 of “farm gate” revenue
equals $3.50 of economic activity for
Stanislaus County.
In 1965, the harvested crop values were
roughly $200 million. It took twenty-five years
for that value to reach $1 billion. It took sixteen
more years to get to $2 billion, five more to get
to $3 billion, and only three more years to get to
$4 billion. The 2014 crop report stated that
agricultural commodities produced more than
$4.397 billion of on-farm income. Stanislaus
County ranks higher than twenty (20) individual
states in agricultural income and higher than the
combined income of the smallest eight (8) states.
Locally, agriculture contributes over $15 billion
in economic activity.
NEW TECHNOLOGY HAS
CHANGED THE
AGRICULTURAL LANDSCAPE
One of the main reasons for such a quick
upsurge in the growth of the industry has been
the utilization of new technology. Advances in
irrigation, production automation, animal
health, solar energy, global positioning systems,
crop protection material spray efficiency, aerial
photography, and environmental sensors have
dramatically impacted Stanislaus County
agriculture. Farmers and ranchers have
combined these new practices with proven
practices to improve yields, efficiency, and the
quality of the products grown.
The incorporation of this new technology has
also changed our landscape. This is most
evident in the eastern foothills of Stanislaus
County. Farmers have expanded into less
desirable and previously limited production
soils. The use of terracing and irrigation
technology in terrain traditionally too hilly to
farm most crops has allowed this land to be
farmed and irrigated efficiently, while limiting
runoff and soil erosion. These technologies
include high efficiency drip and microirrigation,
originally created to transform the
deserts of Israel into a thriving agricultural area.
There is a tradeoff with the cultivation and
transformation of native and dryland pastures.
Our beef producers are finding it harder to
locate grazing lands for their cattle. These farms
are also extremely dependent on groundwater
resources for their water supply. As we have
seen before, changing markets will dictate what
crops will be grown and it will continue to
change over time.
Land use in Stanislaus County, and especially
in the largest city of Modesto, will always be a
“hot topic.” Preserving our most prime, highquality
soils will be an ongoing challenge. Cities
will inevitably grow, so current and future
leaders need to continue to address land use
policies, such as vertical growth or incentivizing
infill that will protect our rich agricultural
heritage. Both agriculture and cities covet flat,
Above: Modesto feeds the world.
COURTESY OF THE STANISLAUS COUNTY
FARM BUREAU.
Below: Agriculture contributes over
$15 billion in economic activity.
COURTESY OF THE STANISLAUS COUNTY
FARM BUREAU.
Agriculture ✦ 81
OPERATION 9-2-99:
STEPPING UP AND TAKING RESPONSIBILITY
In almost every part of Modesto, you can find something that has been
dumped, dropped, vandalized, littered, or spilled. Unfortunately, it goes
hand-in-hand with living in an urban environment. You start to ask yourself,
“Why doesn’t somebody pick that up?” and “Whose responsibility is it?”
Sometimes you decide to pick it up yourself and you feel great. Sometimes
you wait to see how long the same item can sit in the same spot day after
day and nobody touches it, leaving you with the feeling that nobody cares.
I found an area in our community along the Tuolumne River that was suffering
from a tremendous amount of blight and asked the same two questions.
After some investigation, I found out that because everyone was
responsible, nobody was responsible, and our river had become a tragedy of
the commons. It seemed that nobody cared.
Over the past two years though, I have been proven wrong about that.
Twenty-three monthly cleanups and 1300 volunteers later, we have a much
cleaner river and have reduced a great deal of the blight through Operation
9-2-99. We started working on one mile of river and ended up cleaning up
seven. And, along the way, I found that our community contains passionate
people who are willing to step up and address the issues we face. It gives me
hope that, in the future, Modesto will be a place where we don’t walk away
from our problems, we find a way to solve them. As Dry Creek Trails
Coalition coordinator Darin Jesberg says, “Don’t pass it up, pick it up and
make Modesto a better place to live, work, and recreate.”
- Chris Guptill, Modesto Native, High School Teacher,
Operation 9-2-99 Coordinator
Volunteers take responsibility for cleaning up our rivers and trails.
PHOTOGRAPH BY DARIN JESBERG. COURTESY OF THE DRY CREEK TRAILS COALITION.
well-drained soils for very different reasons.
Education, versatility, and flexibility will be key
factors in assuring that sustainably allows these
goals to co-exist.
UNIQUE AGRITOURISM
DESTINATIONS
Modesto is blessed with an institution of
higher education that is second to none—
Modesto Junior College. Their Agricultural &
Environmental Sciences Department is the
“golden gem” of the Central Valley. MJC’s new
hands-on production units and state-of-the-art
Agriculture Pavilion, as well as their great
instructors and staff, make this department the
envy of many community colleges. MJC Ag has
a long history of being the number one
community college Ag Department in the
nation. MJC students compete for various
judging teams against some of the top
universities in the nation and always place in
the top 10 and, in fact, often surpass many fouryear
universities. The investment the
community has made in these facilities has paid
huge dividends.
Modesto is also home to some unique
agritourism destinations. With the dairy
industry riding the ups and downs of the
economy in recent years, local dairymen have
come up with creative ways to market
themselves. Fresh milk comes in a variety of
flavors and colors at Nutcher Milk Company,
while Fiscalini Farms is producing worldrenowned
cheeses, including a spicy
horseradish cheese spread and a cabernet
soaked cheddar. Both companies welcome
guests to visit their farms to see firsthand where
they create their products.
Those looking for fresh fruits and vegetables
must look no further than the many produce
stands in Modesto. Loretelli Farms and Rodin
Farms each offer an array of fresh produce
during the summer growing season, pumpkins
in the fall, and Christmas trees in December.
A fun, farm-themed day with the family
might also include picking your own
blueberries by the bucket full at VanderHelm
Farms or Ott Farms, or sampling awardwinning
olive oils at Sciabica & Son’s California
Olive Oil tasting room.
82 ✦ TOUCHSTONES: Life and Times of Modesto
AGRICULTURE IS THE
LIFEBLOOD OF OUR
ECONOMY
Each day we are all aware that agriculture is
the life-blood of our economy here in Modesto
and Stanislaus County. We have seen from our
crop reports of the last fifty years that it has
grown and will continue to thrive.
Farmers and farm families are resilient,
independent, hardworking, and patriotic people.
They know the risks of farming. Farmers are the
most proud when taking care of their land. They
are the true original “environmentalists.” They
care for the land so it can be sustainable forever
and they invest heavily in conservation practices
to prevent adverse effects on the environment
that each of us as residents share.
Modesto should be proud of its agriculture
and the opportunities farming provides its
citizens. The true value can never be measured
by dollars alone. The true value is measured by
the quality of life that farms provide our citizens.
AGRICULTURAL
THINGS TO DO
This is a sampling of some of the ag-related
attractions available in Modesto.
Ag in Motion: A mobile science agricultural
laboratory that allows middle school students to
participate in hands-on, standards based science
labs without leaving their school site. The lab is
managed by the National Ag Science Center.
http://agsciencecenter.org/explore-ag-in-motion/.
Blue Diamond Growers Store: A wide
selection of the highest quality Blue Diamond nut
products for snacking, cooking, and gift giving.
Open Monday through Friday, 9 a.m.-5 p.m.,
Saturday, 10 a.m.-4 p.m. 4800 Sisk Road,
Modesto; 209-545-1602; www.bluediamond.com.
Dutch Hollow Farms: Whether you visit us
in the fall for pumpkins or in the spring for
tulips, we strive to provide learning opportunities
so you can further enjoy our products in your
home. 5101 Oakdale Road, Modesto; 209-541-
7448; www.dutchhollowfarms.com.
Fiscalini Farms: Handcrafted cheese is
produced on a family farm using both traditional
and state-of-the-art techniques. Each of their
cheeses receives exceptional care from a master
cheesemaker. 7231 Covert Road, Modesto; (209)
545-5495; www.fiscalinicheese.com.
Loretelli Farms: Stop by the farm to sample
or buy a variety of produce, from fruit to nuts.
1151 Claratina Avenue, Modesto; 209-968-7902.
Modesto Certified Farmers Market: Open
every Saturday from May through November
and every Thursday from May through October.
Above: New techniques improve
yields, efficiency, and quality.
COURTESY OF THE STANISLAUS COUNTY
FARM BUREAU.
Below: Modesto Junior College is
second to none.
COURTESY OF THE STANISLAUS COUNTY
FARM BUREAU.
Agriculture ✦ 83
CLOSE TO CALIFORNIA’ S
NATURAL WONDERS
Another perk we’re really enjoying is
Modesto’s central location to so many of
California’s natural wonders. We visited
Yosemite once a month for the first four
months we were here. The California
foothills are gorgeous year-around and so
accessible. I love how everything is a short
drive away and never overrun with crowds.
Above: Ag in Motion is a mobile
science agricultural laboratory.
COURTESY OF THE STANISLAUS COUNTY
FARM BUREAU.
Below: Fresh produce is available in
and around Modesto.
COURTESY OF THE STANISLAUS COUNTY
FARM BUREAU.
16th Street between H and I Streets, Modesto.
209-632-9322; http://modestocfm.com.
Nick Sciabica & Sons Olive Oil & Gift
Shop: The gift shop is open Monday through
Friday, 8:30 a.m.–5:30 p.m., closed weekends
and holidays. 2150 Yosemite Blvd., Modesto.
209-577-5067; www.sciabica.com.
Nutcher Milk Company: A family-owned
and -operated dairy that offers whole milk, light
milk, reduced fat, and an assortment of fun
seasonal flavors. A storefront is on site to
welcome guests to the farm to purchase milk
straight from the source. 5213 W. Grayson Road,
Modesto; 209-537-1118; www.nutchermilk.com.
Ott Farms: A small family farm growing the
freshest fruit, while preserving and protecting the
natural resources that sustain it. Open May and
- Courtney Ringsted,
Courtney Ringsted Photography
June. “U-Pick” blueberry and cherry Saturday
and Sunday, 8 a.m.-2 p.m.; 3082 Shiloh Road,
Modesto; www.otttohavethebest.com.
Rodin Farms: A family-owned farming
operation that provides a large selection of fresh
fruits and vegetables. Corner of Claribel and
Oakdale Roads, Modesto; 209-551-6701;
www.rodinfarms.com
VanderHelm Farms: A family-owned, youpick
blueberry farm growing several varieties of
blueberries. The farm is open May and June,
Wednesday through Saturday, 8 a.m.-5 p.m.;
1678 Albers Road, Modesto; 209-614-8307;
www.vanderhelmfarms.com16.
84 ✦ TOUCHSTONES: Life and Times of Modesto
PROTECTING OUR HOME RIVER
TAKES EXPERIENCING IT
People root for their home team, but many folks don’t know that the Tuolumne is their
home river, as so many people rely on it for their water supply. I think the Tuolumne River Trust’s
work in educating folks and getting them involved is magnificent. It can’t just be something they
read about in the paper. Once they get out and experience the river, they will do better at
protecting it.
- Leah Rogers, Volunteer, Tuolumne River Trust
The Tuolumne River Trust works to educate people about the river.
PHOTOGRAPH BY MEG GONZALEZ. COURTESY OF TUOLUMNE RIVER TRUST.
IDEAS MAKE A DIFFERENCE
History reminds us that ideas, even those that were once unpopular, expensive, and time consuming,
can make a difference. In 1887 the idea of bringing water from the mountains to irrigate
our otherwise dry valley led to the formation of the Turlock and Modesto irrigation districts. Water
was in the Turlock canals as early as 1900, followed by Modesto in 1903. Today, that water continues
to flow, nourishing crops and people. Your idea, however small or large, might help make this
place we call home a better place in a year, ten years, or 100 years. Find people who share your
interest, develop a plan, and see what you can accomplish together. You can make a difference.
- Maree Mundelius Hawkins,
Retired Public Affairs Specialist, Modesto Irrigation District;
Community Volunteer
Agriculture ✦ 85
DIVERSITY
C OMMON T HREADS: DIVERSITY IN M ODESTO
BY JEREMIAH WILLIAMS AND KEN WHITE
Randy Crimmel, Altered Vase Form,
ceramic clay and glaze.
“He who is different from me does not impoverish me—he enriches me. Our unity is constituted
in something higher than ourselves—in Man…. For no man seeks to hear his own echo, or to find
his reflection in the glass.”
- Antoine de Saint-Exupéry, French Writer, Poet, and Journalist
There are many common threads that unite this uncommon town. They are the values that tie and
bind this community. One that is especially important and unifying is our diversity.
SUCCESSIVE WAVES OF MIGRATION
We are a city, a valley, and a state of immigrants. We have a history of migration. We have often
provided a home for refugees. People have come here from all over the country and the world and
for all kinds of reasons. Many to chase gold or work on the railroad or labor in the fields. Many to
escape the crushing poverty of the Dust Bowl. Many for a new start. Many after Vietnam. Many from
the years of war in the Middle East. Many for new opportunities. Many to simply re-invent
86 ✦ TOUCHSTONES: Life and Times of Modesto
themselves. After all, this is California, the
Golden State, offering the dream of a new life,
unlimited opportunity, and greater freedom.
The story of diversity in California,
Stanislaus County, and Modesto must begin
with the native peoples who lived here in the
beginning. Yokuts first appeared in the San
Joaquin Valley 8,000 years ago. Over the last
200 years, contacts with the white man, as a
result of exploration, expansion, and
exploitation, vastly reduced their population
and completely displaced them.
The story of migration in California,
Stanislaus County, and Modesto is one of
arriving, fitting in, and making life better—
arrival, acculturation, and advancement. For
many of the early immigrants, the California
dream promised work in the fields and a lower
cost of living.
Since its discovery, successive waves of
immigrants have traveled to California on a
regular basis by land and sea from all four corners
of the earth. They came from almost every region
in America and nearly every continent in the
world, including Asia, Africa, Europe, South and
Central America. They came to mine for gold,
work the fields, build the cities, and seek
something more promising. Of the 300,000 who
had arrived by 1855, most were Americans;
Yankees from the east and Southerners from
Dixie. There were also many thousands of
Mexicans, Chinese, Portuguese, Britons,
Australians, French, Italians, and Latin
Americans, as well as smaller populations of
African-Americans, Filipinos, Basques, and Turks.
One of the early waves of immigrants came
from 9,000 miles across the Pacific Ocean, as
young Chinese men, mostly from the coastal
counties near Hong Kong, answered the siren
call of gold. They mined, built the railroad,
washed clothes, cooked food, and did jobs
others refused. Modesto, like many cities in
California, had a “Chinatown.” Modesto’s
“China Alley” was located south of the railroad
tracks between Seventh and Eighth Streets and
F and G streets.
DIVERSITY IS A CHOICE
A Dia de Los Muertos celebration.
The unifying thread of diversity runs
throughout Modesto.
PHOTOGRAPH BY MICHAEL J. MANGANO,
MICHAEL J. PHOTOGRAPHY & DESIGN.
My daughter, Savannah Williams, is the first of her twenty-two cousins on
the Williams side of the family to graduate from a university, having received
her B.A. in business administration from Central Washington University. She
said, and deeply believes, “Diversity is a choice and is not a requirement.”
- Jeremiah Williams, Owner,
Oak Crafts by Jeremiah
Diversity ✦ 87
Left: Since its discovery, a wide
variety of immigrants have been
stirred into the California melting pot.
PHOTOGRAPH BY DOROTHEA LANGE. COURTESY
OF THE LIBRARY OF CONGRESS.
Right: People have come to the
Central Valley from all over the world
seeking a better life.
PHOTOGRAPH BY DOROTHEA LANGE. COURTESY
OF THE LIBRARY OF CONGRESS.
THE MEXICAN IMMIGRANT
SEEKS A BETTER LIFE
The next immigrant group to be stirred into
the melting pot was the Mexican national.
Native Mexicans had helped settle California as
part of the ranchos and missions that followed
the occupation of Alta California by Spanish
adventurers and priests. With the signing of the
Treaty of Guadalupe Hidalgo in 1848,
thousands of Mexican nationals living in the
Southwest and California became part of the
United States. Following statehood in 1850, as
settlers flooded California to homestead and
farm, there were new opportunities for the
Mexican farm peasant. With the coming of the
railroad in the 1870s, irrigation, and the decline
of available cheap labor from Asia due to
immigration laws in the 1880s, California
employers looked to Mexico to find workers to
fill the need in agriculture, mining,
construction, and transportation. Many stayed
and became citizens, which was an option
the Chinese did not have until much later.
Poverty and political upheaval at the
beginning of the twentieth century, including
the Mexican Revolution of 1910 to 1917, forced
thousands to seek a new life north of the border.
That movement continues, but at a much
reduced rate because of recent federal efforts to
restrict the flow of undocumented people into
the U.S. The most recent census indicates that
the Latino population constitutes the majority
in Stanislaus County.
A large influx of Europeans, mostly Irish,
took place in the mid-1840s. The greatest
number of Italians immigrated between 1880
and 1924. The Greeks came in the early 1900s.
The Portuguese also arrived in the early 1900s.
The Portuguese were the first Europeans to set
foot on California soil when João Rodrigues
Cabrilho, a Portuguese exploring for Spain,
sighted San Diego Bay on September 28, 1542.
The Portuguese later came to California as whalers
and fishermen, as well as miners and farmers.
When the search for gold didn’t pan out, instead of
returning to whaling, the Portuguese pursued
farming and dairying. The first Portuguese came to
the San Joaquin Valley at the turn of the nineteenth
century in search of inexpensive land. By 1923, 85
percent of the dairymen in Stanislaus and Merced
counties were Portuguese.
A MULTICULTURAL MOSAIC
The next piece in this multicultural mosaic was
provided by Japanese young men, who left their
homeland to escape poverty and the military, to get
an education, or pan for gold. They first arrived in
California in 1869 and Modesto in 1906. Many of
these families also made their living as farmers,
purchasing land throughout California.
In addition to the Chinese and Japanese,
other East Asian immigrants came to California
to farm. Following the U.S. annexation of the
Philippines in 1899, many Filipinos migrated to
California, joined by more after World War II.
Hindustanis and Punjabis arrived in the state in
88 ✦ TOUCHSTONES: Life and Times of Modesto
NOTABLE FIRSTS AND PROMINENT CITIZENS
There has been no shortage of firsts achieved by, and prominent citizens from, our diverse community.
• Kristi Ah You, the first woman and first civilian to hold the position of chief deputy coroner,
Stanislaus County Sheriff’s Department.
• Charles Edgar Aguilar, the first Latino judge in Stanislaus County.
• Stella Beratlis, the first Greek Poet Laureate of Modesto.
• Mani Grewal, a native-born Modestan, who is the first Sikh city council member.
• Balvino Irizarry, the first Puerto Rican city council member.
• Odessa Johnson, the first African-American teacher in Modesto.
• David Lopez, the first Mexican-American city council member.
• Maggie Mejía, the first Latina to be honored with the Martin Luther King, Jr. Legacy Award at the
annual Martin Luther King, Jr., Commemoration.
• Peggy Mensinger, Modesto’s first female council member and mayor.
• Phil Newton, the first African-American city council member.
• Sam Pierstorff, the first Muslim Poet Laureate of Modesto.
• Leopard Ray Prescott, a prominent African-American landowner and community advocate.
• Dawna Frenchie Reeves, the first African-American judge.
• Rubén Villalobos, the first Panamanian Stanislaus County Superior Court judge.
• Dr. James H. Williams, the first African-American president of Modesto Junior College.
• Jeremiah Williams, the first African-American to serve on the Stanislaus County Fair Board; the first
African-American lieutenant governor of Kiwanis, Division 46.
Sam Pierstorff. Our diversity is a
powerful social, political, and
economic force.
PHOTOGRAPH BY FRANK GRAHAM, SACRAMENTO
POETRY CENTER.
The accomplishments of each of these individuals is a reflection of our growing and vibrantly
diverse community.
the late 1800s and early 1900s to work on the
railroads, while others were recruited to break
the hold of the Japanese farm workers. In recent
decades East Indians from the Fiji Islands have
made their home in the Modesto area.
When the hard times of the Depression and
Dust Bowl struck, white residents of the hardest
hit states “Grapes-of-Wrathed” it west, soon
taking jobs from Asian and Mexican farm
workers. Many Dust Bowl refugees and skilled
agricultural workers were drawn to Stanislaus
County because of its canneries.
AFRICAN- AMERICANS IN
PURSUIT OF THE
“ AMERICAN DREAM”
Sarah and William Boyd Bishop, former slaves
in Missouri, settled in Modesto in early 1892.
They are reported to be the first African-
American family in Modesto. Private Bishop, Co.
G, 18th Regiment, U.S. Colored Troops, is the
only black Civil War veteran buried in Stanislaus
County. Additional African-American families
arrived in Modesto in the early 1900s. Margaret
Harris Deal, born in Stanislaus County and raised
in Modesto, died at the age of 103 in 2013. Her
family built their first home because no
contractor in 1958 would assist them. There were
many other pioneering families like Margaret’s,
including the Batties, the Prescotts, the McCoys,
the Shepards, the Greens, and others.
In the early 1950s, a group of African-
American families started the Monterey Park
Tract community west of town. Their goal was
to start a predominantly African-American
NEVER
FORGET
No matter where you are or what you do, never forget where you
are from.
- Jean Kea, Site Supervisor,
The Bridge/Sierra Vista
Diversity ✦ 89
Vietnam War in 1975, Southeast Asian refugees
from Vietnam, Laos, and Cambodia emigrated
to California and the Central Valley. Refugees
from the Middle East have been a constant over
the years, but the number increased
dramatically following unrest in the Middle East
in the early 2000s. Coinciding with the
Southeast Asian exodus was the migration of
thousands of Americans escaping the severe
Eastern winters of the late 1970s.
A
KALEIDOSCOPE
OF DIVERSITY
Above: The Modesto Monarchs, 1948.
The first African-American family
settled in Modesto in 1892.
COURTESY OF THE ARD FAMILY, FACES OF
STANISLAUS, AND MCHENRY MUSEUM.
Below: A Cinco de Mayo celebration.
By valuing our diversity, we’ve become
a true multicultural community.
PHOTOGRAPH BY MICHAEL J. MANGANO,
MICHAEL J. PHOTOGRAPHY & DESIGN.
community, similar to Allensworth, a township
located in Tulare County and founded in the
belief that African-Americans could own
property, become educated, prosper, and live
the “American Dream.”
In the early twentieth century, a large number
of Assyrians migrated to California, as a result of
persecution by the Turks. With the end of the
Because farming is what most of these
immigrants knew and could do, and because
agriculture remains a major employer and source
of capital for California and the Central Valley,
the state and the region are among the most
ethnically and culturally diverse sections of the
country. And, because agriculture is so
important to Modesto, our city is more diverse
than some cities in California, but not as diverse
as others. While that reliance on agriculture has
provided jobs, some claim that it has made it
harder for the area to diversify economically,
thus negatively affecting the upward mobility of
our diverse population.
Today, the kaleidoscope of our diversity is
most visible in our places of worship, our media,
90 ✦ TOUCHSTONES: Life and Times of Modesto
DIVERSITY IS OUR STRENGTH
This community is home to many people of color and people with diverse cultures,
ethnicities, and religions. It is important that there is respect for this diversity and a spirit of
inclusivity and openness to all the perspectives in this city. For 100 years, a small Jewish
population has been part of the success and growth of Modesto and Stanislaus County. We are
not a Christian nation and we are not a white nation; we are a country and city whose diversity
is our true strength.
- Rabbi Shalom Bochner, Congregation Beth Shalom
Members of the Laotian community at a cultural diversity festival. Modesto is a community blessed with a spirit of inclusivity
and openness.
PHOTOGRAPH BY MARC GARCIA. COURTESY CITY OF MODESTO.
our food, and our festivals. We have a mosque, a
synagogue, and various Asian temples, as well as
many Catholic and Protestant churches. Our
radio and TV options are spiced with Spanish
language programming and East Asian music.
Our cuisine includes barbecue, soul food, sushi,
pho, tikka masala, and a potpourri of Southeast
Asian noodle dishes. Tacos and burritos are as
common as hamburgers and hotdogs. Our
festivals and ethnic events highlight our
varied heritage, from Portuguese to Fijian, from
East Indian to Chinese, from Greek to
Cambodian and Laotian, including the Modesto
Fiji Festival, Greek Food Festival, Chinese
New Year, the Portuguese festa, as well as
Quinceañeras and Mexican Independence Day,
Dia de los Muertos, Cinco de Mayo, and Our Lady
of Guadalupe celebrations.
Two singular endeavors are examples of
projects developed to celebrate our diversity.
Diversity ✦ 91
Students at the Grace Davis High
School Language Institute. The
people of Modesto are developing
innovative ways to identify, address,
and engage the diverse realities of
our community.
PHOTOGRAPH BY LINDSEY BIRD. COURTESY
OF GRACE DAVIS HIGH SCHOOL
LANGUAGE INSTITUTE.
“Faces of Stanislaus” in 2001 documented our
diversity. The International Heritage Festival
yearly celebrates it.
“Faces of Stanislaus” was part of “Faces of
America,” a national project helping people to
discover through photographs how they
and their families fit into the larger vista of
American history and culture. The photographs
in this exhibit told the stories of the many
different ethnic and cultural groups that
have settled in our area. In their work, their
leisure, their commitments, and their family,
cultural, and religious traditions, these
groups have added their imprint on the
collective portrait of who we are. The goal
of this project was to use imagery to help us
all feel more deeply the bonds that connect us
as people.
For twenty-five years, the International
Heritage Festival has taken us on a trip around
ADVANCING THE CONVERSATION
Faith in Stanislaus, formerly Congregations Building Community, was founded when different local pastors came together to
work on systemic changes to improve the life of those in the community usually not represented socially, politically, or economically.
We concentrate on immigration reform, getting out the vote, racism in the criminal justice system, and other issues that
Latinos and the broader community, among many others, care about. We primarily work with people living in underrepresented
neighborhoods who attend the various member congregations.
We found that people often don’t vote because they don’t understand the process or impact it will have on their daily lives. As
a result, we do voter education and work on getting ballot measures passed that impact low-income and communities of color.
Immigration reform is another issue that is very important to a community like ours that relies on agriculture. We try to help documented
and undocumented individuals who want to work, but who have no driver’s license or had their cars impounded or
have a police record. There are those in the community who say, “People don’t get ahead because they don’t want to,” and that’s
simply not true. We work with lawyers and hold forums to inform undocumented people what their constitutional rights are. We
also help students apply for their temporary protective status, which is DACA. We also train folks to advocate for themselves.
One of the biggest challenges we face is basically a contradiction of values. As a community, we value our agricultural heritage,
but we don’t value the people who give their life for it. These people do one of the hardest jobs imaginable, but they have no
health benefits. They’re forced to use emergency rooms as their primary health insurance, which becomes more expensive for
everybody. Another major issue is understanding the complexity of the immigration system. It is estimated there are four million
people waiting to become residents. The average wait is 15 to 20 years. Another problem is the fear these families feel about possibly
being separated. It’s very real. My father came here when he was 17. He traveled back and forth from Mexico to work. Finally,
he brought the rest of our family to California. We were undocumented. I became a resident and then a citizen, went to college
locally, and found work. I understand what it’s like.
I think the thing that bothers me the most is that our community believes that immigrants are the root of the problem and should
be removed, yet they shop, work, pay taxes, and contribute like everyone else. Most people don’t see that because they’re invisible.
If we’re going to progress as a community, we must all engage, especially the people who feel like they have nothing invested
or nothing to gain by doing so. We all do. You can choose to live where everyone looks like you but, by making that choice, you’re
not helping the community advance and come together. You’re perpetuating “them and us”; that dangerous myth of “the other.”
We need to embrace everyone in our community if we want to make it better.
In the long run, it’s the job of our organization to push the conversation, even though there are those who will resist it. We
won’t move forward as a city, a county, or a country until we have this very real and necessary conversation.
- Homero Mejia, Director, Faith in Stanislaus
92 ✦ TOUCHSTONES: Life and Times of Modesto
the world. The event takes place each year
on the Modesto Junior College East Campus. It
features a parade of nations, music, dance, food,
and exhibits from countries across the globe.
The free event showcases the kaleidoscope of
international heritages from the local area and
celebrates a shared American heritage.
LEVERAGING THE
POWER AND PROMISE
OF OUR DIVERSITY
Unfortunately, our diversity has not yet been
fully nurtured, tapped, or appreciated. Instead,
our differences have historically been used to
scapegoat immigrants, out of fear of the
unknown and a perceived threat to health and
well-being. Regrettably, as people, many of us
fear what we don’t know. And what we fear, we
try to eliminate. Despite the common ground
we share, despite the richness of our differences,
discrimination persists. A number of the many
issues facing today’s immigrants are the same as
those their ancestors faced. Low wages, limited
access, racial bias, harassment, predatory
practices, and restricted civil rights. Some forms
of discrimination are unique to today. In our
post-9/11 world, for example, fear of terrorism
raises the specter of violent retaliation,
quarantine, and deportation.
The fact is, our diversity, when properly
harnessed and utilized, is a social, political, and
economic force that can benefit the city, the
county, and the state. However, properly
recognizing the value and contributions of our
ethnic neighbors and leveraging the power and
promise of our diversity requires moving
beyond face value; beyond the apparent. It
means truly getting to know and understand the
language, religion, customs, and identity of
other cultures. It means developing innovative
ways to identify, address, and engage the diverse
realities of our community. It means helping
migrants, immigrants, and refugees become a
productive and responsible part of our
community fabric.
Although there are still many issues to
resolve, we have begun to truly appreciate our
diversity in the last few decades. We will only
reach our full potential as a community when
we realize that diversity is an asset, not a threat.
Modesto is home to a diverse cross-section of people, cultures, community, and experiences.
PHOTOGRAPH BY MICHAEL J. MANGANO, MICHAEL J. PHOTOGRAPHY & DESIGN.
A VIBRANT MELTING POT
We’re a vibrant melting pot of people, cultures, community, and
experiences that I know, through my journeys, is unique. Modesto is
more than a pass-through town in the middle of a state. It’s a thriving
community with proud people who work hard and care about making the
community better and are actively working to do that. I didn’t experience
that in other communities.
Modesto offers a small town charm mixed with a growing, vibrant city.
You can find that in the people you meet. You can taste it at the small markets,
food trucks, and taquerias. You can experience it in our many parks.
You can feel it in our places of worship. Modesto is more than a town where
people come and go. It’s a community.
- Mike Daniel, Partner & CMO, Final Cut Media
There are still many challenges ahead, including
opportunity, access, and participation. By
working together, by communicating, by
promoting civility and dignity, by valuing our
differences, we can create an uncommon city
united by the common threads of compassion,
inclusion, trust, respect, equity, and hope. A
true multicultural community.
“Our ability to reach unity in diversity will be
the beauty and the test of our civilisation.”
- Mahatma Gandhi,
Indian Civil Rights Leader
Diversity ✦ 93
“ EQUALITY IS A BENCHMARK, NOT A FINISH LINE”
Lesbians, gays, bisexuals, transgenders, and their allies (LGBT/A) appear to have existed throughout history. We can assume, then,
they will always be with us in our communities. There have been positive changes since the Stonewall uprisings of 1969, especially
the 2015 Supreme Court ruling, which determined that the Constitution guarantees every American the right to marry the person
he/she loves. Yet, as GLADD puts it, we all need to “push for accelerated acceptance of LGBT people, couples, and families across the
US. Marriage equality is a benchmark, and not a finish line, and we (need to) continue to tell the stories of everyday LGBT people so
that the decisions from the Supreme Court can resonate with the hearts and minds of the public.”
To that end, what follows is an alphabetical listing of community champions, especially those which continue to help attain and
ensure LGBT equality, respect, and appreciation in the Greater Modesto Area. As well, some have met their objectives, served their
purposes, and achieved success in offering a variety of beneficial services and programs.
• Bay Area Career Women (BACW), Central Valley Chapter, c. 1985: Lesbian membership organization that fostered career networking.
• Bird Cage, c. 2004-present: Monthly LGBT gathering for libations and socialization at a Modesto venue.
• Birds of a Feather Committee, Modesto, 1994: Twelve celebrations over thirteen years on the Klamath Ferry moored at private,
gated property, on the channel near Stockton; aimed at socializing, while enjoying libations, great food, dancing, silent auction,
and raffle by as many as 250 attendees; an after-cost total income of $15,143 awarded to bird-friendly nonprofits, such as BACW,
GLSEN, PFLAG.
• College Avenue United Church of Christ: Committed to including those excluded by other churches; invites lesbian, gay, bisexual,
and transgender people to participate fully.
• GLEE Foundation of California (Gay Lesbian and Everyone Else), 2006: Stemmed from Stanislaus Pride Center; awarded annual
$1,000 scholarships to high school seniors to recognize and support outstanding lesbian, gay, bisexual, transgender, and straight
ally students.
• Gay, Lesbian & Straight Education Network (GLSEN), Modesto Chapter, c. 1982: Instrumental in getting special on-going
policy, “Principles of Rights, Responsibilities, and Respect to Ensure a Safe School Environment” adopted by Modesto City Schools
in 1984.
• Gay Straight Alliance (GSA) Network, 1999-present: 4,000 chapters in secondary schools, colleges, universities; works for safe
schools via activism on campus, with events such as Day of Silence, National Coming Out Day; Oakdale High’s GSA presents
Rainbow Prom each spring.
• LGBTQA Collaborative for Greater Well Being in Stanislaus County, 2013-present: Promotes health and well-being of lesbian, gay,
bisexual, transgender, questioning persons, and their allies by uniting and cooperating with agencies, organizations, and groups of
like purposes.
• Liberty Action Network, c. 2001: Central Valley civil rights advocacy organization.
• Modesto Pride Day, 2012: Offered “Pride in the Park” gathering after Stanislaus Pride Center concluded its sponsorship of the event.
• MoPRIDE, Inc.: Provides leadership, education, peer support, outreach (particularly to youth), community development, visibility,
and advocacy, including educating the public in tolerance and respect for all people; sponsors yearly “MoPRIDE in the Park;”
planning to open a PRIDE Resource Center; wants to be known as more than just a party in the park.
• Owl Empire of Stanislaus County, Inc., 1967-present: Nonprofit public benefit corporation dedicated to charitable fund-raising to
meet needs of everyone in LGBT communities of Stanislaus, Merced, Calaveras, and Tuolumne counties.
• Parents and Friends of Lesbians and Gays (PFLAG) Modesto, 1994: Offered support and love to all Stanislaus LGBT people and
those who love them; committed to advancing equality through its mission of support, education, and advocacy; sponsored the
International Gay & Lesbian Film Festival, MoFest.
• PRIDE on Tour Committee–Modesto, 2012: Supported four LGBT plays, at the Gallo Center, by San Francisco’s New Conservatory
Theatre Center: The Bus (2013), Standing on Ceremony (2014), From White Plains (2015), and Buyer & Cellar (2016); each year, more
than $3,000 awarded to area agencies/organizations that carry out LGBTQ/Ally initiatives.
• St. Paul’s Episcopal Church, Modesto: Invites persons of every race, ethnicity, creed, age, gender, marital status, physical or mental
ability, sexual orientation, and gender identity to attend; publically flies the Gay Pride Flag in front of the church.
• Stanislaus PRIDE Center (People Respecting Individuality, Diversity, and Equality), 2005: First facility of its kind between Stockton
and Bakersfield, it was a place for LGBT to socialize/organize outside of a bar atmosphere; resources to strengthen and support
LGBT persons in Stanislaus and surrounding counties; offered free/inexpensive counseling services; in 2007, presented first
outdoor Pride Day event in the Modesto area.
94 ✦ TOUCHSTONES: Life and Times of Modesto
• The Place, 2007-present: Support group for lesbian, gay, bisexual, transgender, and questioning
youth ages 14-20; also offers parents of LGBTQ youth—whether accepting, conflicted, or rejecting
—opportunities to attend parent support groups.
(Please note: Any omissions were not intentional.)
- R. J. Moriconi, Ed.D. Professor Emeritus, California State University, Stanislaus
Community champions continue to
help attain and ensure LGBT equality,
respect, and appreciation in the
Greater Modesto Area.
COURTESY OF MOPRIDE.
THE EPITOME OF THE “ AMERICAN DREAM”
The Language Institute serves immigrant, refugee, and asylum seeking teens who are new to the United States. Over the past eight
years, the program has welcomed students from 39 countries speaking 19 primary languages. While some students arrive with a
solid background education and some exposure to the English language, others enter the classroom with significant gaps in their
formal education and without mastery of the Roman alphabet. This became more and more common as Modesto evolved into a war
refugee resettlement hub of California. It is the duty of the Language Institute, regardless of the academic and linguistic level of the
student upon enrollment, to bring the student up to a level of mastery of the English language where they can graduate high school,
succeed in college, and be career ready. But, most importantly, to help these students be independent and contributing members of
their new community. We are proud to say that over 80 percent of our graduates each year enter higher education. These students
represent the epitome of the “American Dream” and are already making the greater Modesto region a better place to live.
- Lindsey Bird, Language Institute Program Coordinator, Social Science and Acculturation Instructor,
Grace Davis High School;
2015 Carlston Family Foundation Teacher of America
ACKNOWLEDGMENTS
We would like to thank the following for their contributions to this chapter: Carl Baggese, George Boodrookas, Curtis Grant,
Mani Grewal, Dr. Jim Johnson, Jean Kea, Janet Lancaster, James McAndrews, Maggie Mejía, Dan Onorato, Sam Pierstorff, and
Robert LeRoy Santos.
Additional information about Modesto’s diverse past and present can be found in issues of Stanislaus Stepping Stones, McHenry
Museum & Historical Society.
Diversity ✦ 95
LITANY OF UNITY AND SHARING
C: We gather from different neighborhoods. We come from diverse families, faiths, and cultures…and as seekers.
All: And yet we share a common humanity. We share space as neighbors, co-workers, citizens, and friends.
C: Many of us have different beliefs, differing ways of seeing things. We have different customs, practices, and foods.
All: Yet we share so many common values. And we appreciate the opportunity to experience one another’s presence, and to learn
about one another’s faiths.
C: We all have a common need to connect, to live in harmony and mutual respect.
All: We all long for peace and safety in our community.
C: We can all share in caring about, and for, one another.
All: We can all join in acts of service to help our neighbor survive, and even thrive; acts that proclaim, “Even as we are individuals,
we are bound together.”
C: We can choose to build bridges that will connect us...
All: …rather than walls that divide us.
C: May this be a night for getting to know our neighbors who are different, yet so much the same.
All: May this be a night for recognizing the common threads among us...
C: …and for continuing to bind them together for good.
All: May the offering of our presence here, and the offerings we gladly give to Inter-Faith Ministries…
C: …bear good fruit for our communities, and for a nation that cherishes our religious freedom and our diversity.
All: May this night represent one act among many ...
C: …of sowing the seeds of kindness, gentleness, and peace-making.
All: And let us, as Gandhi prayed, “BE the change we want to see in the world.”
- Erin Matteson, Pastor, Church of the Brethren;
Mark Haskett, President, Stanislaus County Interfaith Council (SCIC);
Interfaith Thanksgiving Celebration, 2016
Celebrating what binds us, not what
divides us.
PHOTOGRAPH BY JAMES A. EWING. COURTESY OF
THE STANISLAUS COUNTY INTERFAITH COUNCIL.
96 ✦ TOUCHSTONES: Life and Times of Modesto
FAITH COMMUNITIES
A TAPESTRY OF H OPE
BY ELIZABETH GREENLEE- WIGHT,
MARK HASKETT, AND DAN ONORATO
THE VOICES OF FAITH
Modesto has over 400 congregations, churches, and houses of worship, representing a variety of
denominations, faiths, and spiritual traditions all woven together in an intricate and vibrant tapestry
of faith, community, and service. Nearly every faith tradition can be found here: Christian, Jewish,
Muslim, Buddhist, Hindu, Unitarian, Non-denominational, and many more.
The voices of these faiths can be heard praying, teaching, singing, chanting, and enjoying
fellowship in languages as diverse as our population. From tight-knit communities to loose,
interconnected networks, from the ancient to the more progressive and contemporary, faith
communities are the beating heart of our city.
We are inundated with news reports that church attendance is down nationwide, and that
members are aging and dying, a trend which statistics reinforce. This pattern would seem to hold
true in Modesto as well. However, while participation declines in some areas, a new generation of
young adults are nevertheless finding new ways to connect to their faiths and to one another. Social
media makes it easier for faith groups to share meetings, events, scripture, testimony, and moving
stories of answered prayers and changed lives, as well as faith-culture in-jokes, inspirational blogs,
and music.
Sandra Veneman, St. Stanislaus
Plaque, clay, tile with embossed
image.
Faith Communities ✦ 97
Above: Faith communities are the
beating heart of our community.
PHOTOGRAPH BY PABLO MASON. COURTESY OF
ST. STANISLAUS CATHOLIC COMMUNITY.
Below: Modesto has a rich history of
interfaith collaboration.
PHOTOGRAPH BY MARC GARCIA. COURTESY OF
CITY MINISTRY NETWORK.
A RICH HISTORY OF
INTERFAITH COLLABORATION
The young faithful don’t just worship
together. They “do life” together. They share
workouts, study scripture, enjoy moms’ groups
and men’s groups, attend life-skills lectures and
recovery workshops, courses for couples, for
singles, for newlyweds, and for seekers. They
raise money for causes, they volunteer, they
open socially responsible businesses, where the
goal of giving back to the community is as much
a part of their mission as profit.
In many neighborhoods, faith-groups stand
at the center of grassroots efforts to unify
residents, to keep parks and streets safe and
clean, and to take care of neighbors in need.
Organizations like the West Modesto King-
Kennedy Neighborhood Collaborative, South
Modesto Partners, Manos Unidas, City Ministry
Network, and the much-acclaimed “Love
Modesto” volunteer movement now being
copied across the country, are models for
community activism driven by this socially
responsible faith.
Modesto is proud of its rich history of
interfaith collaboration. While divisions still
exist, and misunderstandings and differences
are likely to occur where there is religious and
cultural diversity, we live in a community that
thrives on the combined efforts of many people
of many faiths working toward a goal of
98 ✦ TOUCHSTONES: Life and Times of Modesto
THE TREASURE OF HOPE
Modesto seems to be riding a seventy-year civic wave that is still gathering
speed. Modesto’s area of influence is in step with its faith community. Five largerthan-usual
churches in a city of this size is phenomenal! Over one hundred
neighborhood churches and a fresh crop of new churches serve our communities.
Billy Graham held a two-week crusade here in 1948. Reverend Graham’s
guiding document, the “Modesto Manifesto,” was drawn up and signed here.
Cliff Barrows, long-time program director for the Billy Graham Crusades, who
passed away in 2016, came from this area. Lorne Sanny, the late international
leader of the Navigators, was also a native of Modesto.
A high treasure of life in Modesto is the hope it demonstrates for the future.
The arch over I Street demonstrates that hope—“Water, Wealth, Contentment,
Health.” The Modesto area faith community welcomes all to enter that eternal
Arch from whom all blessings flow, Jesus our Lord and Savior.
- Ben Jennings, Senior Consultant,
Campus Crusade for Christ
Churches large and small fill our community with hope.
PHOTOGRAPH BY ANDREW AUSTIN. COURTESY OF CROSSPOINT COMMUNITY CHURCH.
common good. It was a diverse group that
joined together over forty years ago to create
Interfaith Ministries of Greater Modesto to
address hunger and poverty in our city. It is a
vast and inclusive network of multidenominational
congregations and individuals
who keep it alive today.
RELIGIOUS AND
CULTURAL DIVERSITY
While a largely Christian ecumenism has
fueled many of these efforts in the past—
including the mainline Greater Modesto
Ministerial Association and an evangelically
inspired “Church of Modesto”—recent decades
have recognized the much broader religious and
cultural diversity that has taken root in the
Central Valley’s rich soil: Catholics from South
America; Hindus from the Indian sub-continent
and South Pacific islands; Assyrian Christians
from Iran and Iraq; Jews escaping Europe in the
1930s to 1940s, joined by relatives already in
the United States; a sizable post-Vietnam-era
influx of Cambodian and Lao Buddhists; one of
America’s largest concentrations of Sikh
immigrants from the Punjab; along with a
thriving Islamic community gathered from the
Middle East, and newly augmented by refugees
fleeing the Syrian crisis.
A broad religious and cultural
diversity has taken root in the
Central Valley.
PHOTOGRAPH BY JAMES A EWING. COURTESY OF
THE STANISLAUS COUNTY INTERFAITH COUNCIL.
Faith Communities ✦ 99
THE MODESTO PEACE/ LIFE CENTER:
PROMOTING A MORE PEACEFUL, JUST AND ENVIRONMENTALLY FRIENDLY WORLD
The Modesto Peace/Life Center (www.peacelifecenter.org ) was started in 1970 by members of an ecumenical group whose primary
aim was to provide draft counseling to young men grappling with questions of conscience regarding the Vietnam War. Most of the
founders were drawn from the Modesto Church of the Brethren and a regional Quaker Meeting, joined later by other people of faith who
shared their outlook. While the roots of the center came out of the social Gospel, the center wanted to serve people of all faiths or no
faith. Since its beginning, then, the center has been secular and inclusive in its approach. Over the years, new issues have called for new
projects, but the underlying goal of promoting nonviolent solutions to global and local issues remains its core focus.
The center has led or participated in a wide range of efforts, from opposing nuclear power plants in California to promoting energy
conservation and environmentally clean energy; from protesting wars, in Central America and the Middle East, for example, to engaging
thousands of students throughout our county in an annual Peace Essay Contest; from hosting an annual summer Peace Camp in the Sierra
Mountains to organizing, with other major sponsors, the City of Modesto’s Annual Martin Luther King, Jr. Commemoration; from holding
public monthly peace vigils on topics like immigration reform, climate change, and a living wage for all to promoting our vision of social
change on Facebook (Modesto Peace/Life Center); from publishing Stanislaus Connections (http://stanislausconnections.org/), a monthly
newspaper focusing on peace, social and economic justice, and a sustainable environment to promoting increased awareness of
homelessness in our community (www.modestocahomelessdocumentary.org) and helping homeless and low-income people obtain an
official photo ID or birth certificate so they can secure a job, housing, or services from local agencies.
Changing needs will inevitably inspire more such projects. In late 2015, the FCC granted the center a full-power FM radio station
license. The center is now engaging local groups and committed people to develop a vital community radio station that informs,
entertains, and stimulates involvement in the betterment of our community. In this effort, as in all the center does, the vision is to create
what Dr. King called the “Beloved Community,” in which people of all races, nationalities, genders, religious, and political beliefs live
together in harmony, thereby ensuring a more peaceful, just, and environmentally healthy world.
- Dan Onorato, Professor Emeritus, Modesto Junior College;
Board of Directors, Modesto Peace/Life Center
The Modesto Peace/Life Center,
founded 1970.
PHOTOGRAPH BY DAN ONORATO.
100 ✦ TOUCHSTONES: Life and Times of Modesto
Left: Our communities of faith are a
tapestry of hope.
PHOTOGRAPH BY JANET RASMUSSEN,
PERCOLATING PIXELS. COURTESY OF
CONGREGATION BETH SHALOM.
Below: The Islamic Center of Modesto
PHOTOGRAPH BY SCOTT MITCHELL.
Inter-religious groups like the 1990s Inner-
Faith Resources and the Stanislaus County
Interfaith Council (SCIC) now provide avenues
by which these diverse faiths can learn more
about one another, accommodate and even
celebrate their differences, and unite in
common purpose.
The churches, temples, and houses of
worship in Modesto shelter more than our
weekly rituals, ongoing spiritual development,
and religious schools. They are our community
centers, hosting Boy Scouts and Girl Scouts,
sponsoring 4-H clubs, offering salsa lessons,
HELPING IS CONTAGIOUS
Research shows us that people live longer, children are healthier
emotionally, they experience better mental and physical health, and
neighborhood crime rates fall when neighbors are connected relationally.
Helping neighbors is contagious—acts of generosity and kindness beget more
generosity in a chain reaction of goodness.
- Marvin Jacobo, Executive Director, City Ministry Network
Originally published in the April 27, 2014 edition of The Modesto Bee.
Faith Communities ✦ 101
A MATCH MADE IN HEAVEN
Three faith-based organizations have come together to shelter those who have nowhere to go. Executive Director Tamra
Losinski and Family Promise of Greater Modesto has been collaborating with Rabbi Shalom Bochner of Congregation Beth
Shalom and Reverend Lance Lowell of Neighborhood Church to temporarily house homeless individuals in their houses of worship.
Family Promise is a partnership of local congregations working together to reduce homelessness and transform lives. It is one of 171
affiliates in 41 states and the District of Columbia. Family Promise is committed to helping families until they can become
independent again.
Currently, 16 congregations are sheltering families, while four others are providing different types of support. CBS had the space,
but not the beds or staff. Family Promise had the beds and Neighborhood Church had the volunteers. As each entity said, it was a
match made in heaven. The director, the rabbi, and the pastor all believe that this partnership may ripple out with a message of
inclusion that counters an ever-present culture of fear and divisiveness.
Excerpted from an article originally published in the December 21, 2016 edition of The Modesto Bee.
yoga, GED classes, tutoring, and CPR courses.
They host marriage workshops and town-hall
meetings, youth groups, book clubs, and
interfaith forums. On any given Friday,
Saturday, or Sunday in Modesto, on nearly
any street corner, in both impressive sanctuaries
and converted storefronts, you will find
congregations brimming with the old and young
celebrating births, marriages, and the lives of
those who have passed away. Our communities
of faith, whether growing or waning, continue
to be an enduring, vibrant, and vital part
of a social network interwoven with the
cultures, charities, businesses, and committed
individuals that make Modesto a resplendent
tapestry of hope.
“ BE THE CHANGE YOU WISH TO SEE IN THE WORLD”
I got so tired of seeing Modesto on these
worst city lists and hearing the negativity from
different people about our city. I started
thinking and asking the question, “If my
church were to suddenly disappear from
Modesto, would anyone even care or notice?” I
don’t think we had a lot of good answers
back then. At the same time, many of our
friends were moving away and so excited
to get out of here. It was discouraging. I
knew if I was going to stay living here, I
needed a renewed passion and love for my city.
I love the quote by Mahatma Gandhi: “Be
the change that you wish to see in the world.”
I wanted to be the change I wished to see
in Modesto.
- Jeff Pishney, Executive Director,
Love Modesto
A renewed passion and love for this city.
PHOTOGRAPH BY CHRIS MURPHY. COURTESY OF LOVE MODESTO AND MODESTOVIEW.
Originally published in the April 2016 edition
of ModestoView.
102 ✦ TOUCHSTONES: Life and Times of Modesto
PUBLIC SAFETY
T WENTY-FIRST C ENTURY P UBLIC S AFETY:
H ONORING THE P AST W HILE M OVING INTO THE F UTURE
BY DOUG RIDENOUR, SR.
A TRANSFORMATION IN PUBLIC AND
PRIVATE SAFETY SERVICES
Public safety in many communities can mean a joint effort by government and private emergency
medical providers to protect the public and keep people safe. It can also provide a career path, as it
did for my family. We now have fourteen family members who have served with several agencies
throughout California.
In Stanislaus County, the sheriff’s office provides law enforcement in the unincorporated areas
and/or contracted cities throughout the county. The sheriff’s office is also the coroner for the entire
county. In the incorporated areas of the county, it is the distinct responsibilities of police, city fire
departments, fire districts, and private ambulance services to provide full-scale public safety services.
These are ongoing professional relations between city and county jurisdictions. It has not always
been this way.
In the years following the Vietnam War, public safety in Modesto and Stanislaus County changed
significantly. Before this time, it was characterized by “grab and run” handling of trauma patients on the
streets of our city by ambulance attendants, “hook and book” of alleged criminals by police, and some
volunteer fire departments committed to “only saving the home’s foundation” in structure fires. Since then,
a transformation has taken place, resulting in the professional public and private services we benefit from
today, including pre-hospital care (paramedics), trained law enforcement, and a professional fire service.
Henrietta Sparkman, Aerial
Arena, acrylic.
Public Safety ✦ 103
Finding innovative and cost-effective ways to combat crime.
PHOTOGRAPH BY CORY WARNER, STUDIO WARNER.
KEEPING MODESTO SAFE
Policing has changed a great deal over the past several decades. The Modesto Police Department
has evolved to meet the challenges presented by an increasing crime rate, changing criminal justice
system, evolving state and federal legislation, and low staffing levels. As a key agency tasked with
public safety, MPD continues to find innovative and cost-effective ways to combat crime, including
the early adaption of body cameras, technology that predicts the probability of crime, crime
analysts, a real-time crime center that provides intelligence and tracks precious resources, and nextgeneration
smartphones to help officers efficiently and effectively accomplish their duties. The
department continues to research and utilize technology as a force multiplier to assist our shortstaffed
agency in keeping Modesto safe.
At the request of its officers and to signify a rebirth of the department, we also changed
uniforms, badges, and patches; honoring the past, but moving into the future.
The Modesto Police Department is proud to say that, along with the community, “We are
Modesto,” as the majority of officers working for the department either live in Modesto, grew up
in the city, or have family members who live here. MPD is proud and honored to partner with the
community to make the City of Modesto a great and safe place to live, visit, and do business.
- Galen Carroll, Chief of Police, Modesto Police Department
Between 1950 and the turn of the century,
ambulance companies were comprised
primarily of privately owned operators. In
Modesto, there were three competing
companies: Doctors, Modesto, and Community
ambulances. Most of these companies housed
their businesses in homes or small commercial
buildings in the downtown area and
independently dispatched for their individual
companies, almost entirely through private
answering services. At that time, the only
mandatory training of ambulance attendants
was that the driver of the ambulance had to
have an advanced first aid card. There was little
medical accountability by the state or local
government in the “grab and run” model of
104 ✦ TOUCHSTONES: Life and Times of Modesto
transporting the sick and injured to local
hospitals. These private companies were
interested in the business side and weren’t as
focused on pre-hospital patient care as they are
now. Only one of those original companies
(Modesto/Ceres Ambulance) has survived to
this day, having been bought by one of the
largest national ambulance corporations in the
country—American Medical Response (AMR).
Today, each attendant must be an Emergency
Medical Technician (EMT), or a paramedic, in
order to operate an ambulance service.
Paramedics must have a minimum 1,090
hours of initial training, including 450 hours
of didactic classroom study, 160 clinical
hours in a hospital emergency room setting,
and 480 to 720 hours of pre-hospital field
internship. The State Emergency Medical
Services Agency and local government regulate
certification for EMTs/paramedics and response
times for ambulance companies. Long
gone are the days of simply having just a first
aid card.
GOOD OLD COMMON
HORSE SENSE
The return of so many soldiers from the war
was a benefit for their communities, and for law
enforcement in particular. Police services
required qualified and experienced men and
women to become police officers, helping to
deter the ever-increasing crime in our city. Until
the early 1970s, Ann Fulmer was the only
female in the Modesto Police Department
(MPD). For many years, the MPD depended
primarily on a strong volunteer reserve program
to help keep crime under control. MPD
dispatched for both police and fire during this
time and often would use reserve officers that
had little to no training to dispatch emergency
services. Anyone 21-years or older could apply
to become a police reserve officer. There was no
training or mandated certification required. A
person wanting to be a reserve police officer,
once sworn in by the chief of police, then had
constitutional authority to arrest and investigate
crimes without any training. During those years,
full-time police officers had in-house academy
training lasting only 13 weeks before they could
start their job.
In 1972, one reserve officer was sworn in by
the chief of police, then directed to contact the
sergeant in charge of the reserve program to get
his equipment and instructions for work.
Sergeant Claus “Sandy” Fuhlendorf gave the
new reserve officer his uniform, leather gear, a
.38 caliber six-shot revolver, handcuffs, baton,
key to the police department, and a notebook.
When the reserve officer asked Sergeant
Fuhlendorf if there was any training, the
sergeant explained that his training would be on
the job. He added, “Be ethical. Don't talk to
anyone, including friends and family, about
Above: Public safety is a joint effort to
keep people safe.
PHOTOGRAPH BY HEATHER GRAVES. COURTESY OF
THE MODESTO POLICE DEPARTMENT.
Below: Long gone are the days of
simply having just a first aid card.
PHOTOGRAPH BY CARL BAGGESE.
Public Safety ✦ 105
The sheriff’s office remains committed
to providing the very best in public
safety services.
COURTESY OF THE STANISLAUS COUNTY
SHERIFF’S DEPARTMENT.
police investigations, watch other veteran
officers, and make ‘good old common horse
sense’ decisions.” That reserve officer was me.
STANISLAUS
SHERIFF’ S
COUNTY
OFFICE
After the 2007 financial crash, most public
safety agencies had to lay off police
officers/deputies, firefighters, and paramedics.
Stanislaus County Sheriff’s Office, along with our
local municipal police and fire agencies, were hit
hard by the recession. Even today, local public
safety agencies have not been fully restored to
pre-financial crash years. Still, crime rates
remain challenging and agency philosophies
have changed, focusing on public education,
fewer police officers, less proactive work in the
community, and more inter-departmental
cooperation. As a result, the community has had
to take on a greater responsibility for their own
homes and families to help prevent becoming
victims through public-private neighborhood
watch, nonprofit neighborhood prevention
programs, and private security.
The sheriff’s office has a much greater
responsibility than merely general law
enforcement services and criminal investigations.
They’re also responsible for the safety and
security of the superior court, correctional
services for jails, mental health of inmates, civil
services (i.e., court mandated eviction orders,
child and welfare services), coroner and death
investigations, local state emergency services
coordination for mutual aid, park and water way
safety for the entire county, and much more.
The sheriff’s office has embraced the
inevitable change in California’s public safety
value and belief system, building public safety
facilities with inmate medical/mental health care
services and program opportunities to address
addiction and recidivism. The sheriff’s office
remains committed to providing the very best in
public safety services with the available
resources despite economic challenges, court
ordered changes, and voter approved initiatives.
MODESTO FIRE DEPARTMENT
Fire services have also changed over the years.
In their early days, local fire departments also
depended on volunteers to support the fire
services. One of the volunteer fire departments
was McHenry Dry Creek Fire District, located at
Scenic and Coffee Roads. They utilized a loud
PARTNERING TO ENHANCE PUBLIC SAFETY
Modesto has been getting a rather bad “rap” for several years now when it comes to crime. I
think it is really unfortunate and unwarranted. Modesto is now one of the 100 largest cities in the
country, so we should certainly expect that we will have crime commensurate with our size. What
is often left unsaid, however, is that we have progressive prosecution and law enforcement ideas
and practices. We work well together. We also partner with local nonprofits and community-based
organizations to make our limited tax dollars go further, so that we can better serve crime victims
and enhance public safety. Not every city can boast of such cohesive partnerships in such an
important area, so we should be really proud of our efforts.
- Birgit Fladager, District Attorney, Stanislaus County
106 ✦ TOUCHSTONES: Life and Times of Modesto
COMMITTED TO PROTECTING OUR COMMUNITIES
The Stanislaus County Sheriff's Office, founded in 1854, has played a pivotal role in public safety for several generations. Even as
the City of Modesto began its humble beginnings on the banks of the Tuolumne River, shaped by the Central Pacific Railroad in 1870,
the sheriff and his deputies served to keep the peace. Modesto evolved from a frontier boomtown plagued with gunslingers, card
sharks, and opium parlors, earning the dubious reputation as the wildest town in the Central Valley, to a highly respected agricultural
community and 19th largest city in California, with tremendous potential and a bright future.
Over the years, the sheriff's office, led by 21 elected Sheriffs like Sheriff R.B. Purvis, Sheriff Dan Kelsay, and Sheriff Les Weidman,
has become an organization of strength, courage, and determination in our ongoing commitment to protect our communities. We've
grown to nearly 700 employees and we serve a much larger population today, but our motto and mission haven't changed. We're
still “Keeping the Peace Since 1854.”
- Adam Christianson, Sheriff-Coroner, Stanislaus County Sheriff’s Office;
Immediate Past President, California State Sheriffs’ Association
The officers of the Stanislaus
County Sheriff’s Department have
played a pivotal role in public
safety for generations.
COURTESY OF THE STANISLAUS COUNTY
SHERIFF’S DEPARTMENT.
The current Modesto Fire Department
is an all-risk emergency service.
COURTESY OF THE CITY OF MODESTO AND THE
MODESTO FIRE DEPARTMENT.
Public Safety ✦ 107
siren on their rooftop to alert area volunteers of
the emergency, prompting them to rush to the
fire station to get the location of the fire, then
proceed to the fire in their personal cars. Their
district included some very large unincorporated
areas of Modesto’s northeast side. There was only
one paid firefighter. The rest were volunteers.
Unfortunately, some house structure fires
sustained significant damage due to delayed
response and the lack of well-trained firefighters,
staff fire engines, tactical fire plans, and backup
fire resources.
In 1953, the Modesto City Fire Department
(MFD) had nine volunteers and thirty-five paid
firefighters. Today, MFD has 11 fire stations,
nine engines, two trucks, and one airport rescue
with 138 sworn firefighters and 12 non-sworn.
The MFD serves the entire incorporated city and
has automatic mutual aid agreements with the
Ceres Fire Department and the Stanislaus
Consolidated Fire Protection District, which
means the closest fire engine responds,
regardless of the jurisdiction. Firefighters must
have an EMT certification, possess the
Firefighter One Certificate, complete fifteen
semester units of college coursework in Fire
Science, and pass a one-year probation.
In the late 1980s, the Modesto City Council
approved MFD to enter the First Responder
Program to help the sick and injured patients
normally handled only by the private
ambulance companies. With the reduction in
fire calls due to improved fire prevention, new
building codes, sprinklers, and public
education, the First Responder Program
better utilized the on-duty firefighters
and improved service to the citizens.
Ambulance response times were a major
concern then and, with multiple fire stations
throughout the city, MFD many times could beat
the ambulance to the scene and provide basic
emergency care.
As the service continued to improve,
firefighters became certified EMTs and some
even became paramedics, offering advanced life
support. The fire department was responsible
for funding this added service. Today, 65
percent of MFD’s emergency calls are for
medical emergencies. The current Modesto Fire
Department is an all risk emergency service. In
addition to responding to fires and medical
emergencies, the fire department provides
hazardous materials and urban search and
rescue services for the entire county.
ADAPTING AND EVOLVING
The Modesto Fire Department has proudly served the citizens of Modesto
and surrounding communities since 1875. Over the past 140-plus years, we
have evolved from a volunteer department that responded to fires with horses
and buggies to today’s all-risk department that operates with state-of-the-art
equipment. From preventing and suppressing fires, providing emergency
medical services to technical rescues, hazardous materials incidents, and
terrorism responses, the Modesto Fire Department continually adapts to meet
the needs and challenges of our great city and its citizens. The outstanding
services we provide our citizens would not be possible without the tremendous
dedication, bravery, and selfless sacrifice of every member who has humbly
worn the badge of a Modesto firefighter.
- Chief Sean Slamon,
12th Fire Chief (August 2014-March 2017),
Modesto Fire Department
Continually adapting to meet the needs and challenges of the city and citizens.
COURTESY OF THE CITY OF MODESTO AND THE MODESTO FIRE DEPARTMENT.
108 ✦ TOUCHSTONES: Life and Times of Modesto
A FAMILY TRADITION
I was proud to be a firefighter in my hometown and to follow my grandfather’s and father’s footsteps in the fire service. The best
part of being a firefighter was being able to help people in need and being there for this community. It was very rewarding to assist
people in any emergency. My grandfather started in 1909 and retired in 1948. At his retirement, he was the senior fire chief in the
United States. My dad started in 1947 and retired in 1983. I retired in 2011. For 102 years, there has been a Wallace in the Modesto
Fire Department. I thoroughly enjoyed and was deeply honored to be a firefighter serving my hometown.
- Bill Wallace, Retired Modesto Firefighter
MODESTO POLICE
DEPARTMENT
Municipal law enforcement has been impacted
as well by the changing times.
Today’s police officers are better educated and
trained to handle different social, legal, civil,
emotional, technical, tactical, and multiple-threat
responsibilities and policies. They grasp the
administrative orders, constant awareness of
violence on police and others, physical
requirements, constitutional law, community
mandates, neighborhood relations, town hall
meetings, daily expectations from our society, onbody
cameras, and added accountability. Law
enforcement officers today must be dedicated to
a calm, appropriate, and professional response to
whatever may arise in a second's notice. From
homelessness, drugs, gangs, cybercrime to
increasing violence and other issues of public
safety, police officers are expected to respond in a
manner that meets the department’s mandates, as
well as the media’s and society's expectations.
In 2011, based on a three federal judge
panel, California was ordered to reduce the
prison population. As a result, the state released
approximately one-third of the prison
population. While those released were supposed
to be non-violent offenders, inmates were
released based on their current charges, not
their criminal background. As Modesto was just
overcoming those two challenges with doubledigit
drops in crime two years in a row, at the
end of 2014, voters passed Proposition 47,
which made most drug offenses misdemeanors.
As a result, Modesto saw an immediate jump in
reported crime. The Modesto Police Department
continues to combat crime in an era where
fewer and fewer criminals are held accountable
by the criminal justice system for their crimes.
At the end of 2012, well before the rest of the
nation was debating the use of body cameras for
police officers, Modesto was a test site for Taser
body cameras. The program has been very
successful in documenting crimes, as well as
protecting both officers and citizens. In 2013,
the police department implemented Predictive
Policing, which is a software program that uses
algorithms to determine the probability of
crime based on calls for service over a ten-year
period. In addition, the police department reemphasized
the use of crime analysts to
help identify individuals who are the most
likely offenders and to assist in deployment
of resources.
In 2015, the police department began
construction of a Real-Time Crime Center to
provide real-time intelligence to officers
Today’s police officers are better
educated and trained.
COURTESY OF THE CITY OF MODESTO AND THE
MODESTO POLICE DEPARTMENT.
Public Safety ✦ 109
Above: The Modesto Police
Department combats crime with nextgeneration
technology.
PHOTOGRAPH BY CORY WARNER, STUDIO WARNER.
Below: Throughout their history, the
men and women of public safety have
loyally and steadfastly done their job
regardless of the risks.
PHOTOGRAPH BY CORY WARNER, STUDIO WARNER.
responding to calls and to supply intelligence
updates during investigations. The center acts as
a fusion center for cameras in the city, tracking
resources, as well as calls for service and
intelligence. Additionally, all officers were
equipped with smartphones to aid in the free
flow of intelligence and to assist officers in
doing their jobs. Instead of issuing cameras,
tape recorders to dictate reports, and devices to
view and mark body camera footage, officers are
now able to do everything on one device.
Today’s public safety services are much more
coordinated and include automatic response
through a regional dispatch center, Stanislaus
Regional 911 (SR911). A joint powers
agreement between City of Modesto and
Stanislaus County, serves Modesto City,
Consolidated, and Salida Fire services, as well as
the police and sheriff’s department. The
American Medical Response (AMR)
communications center is a privately owned
communications center providing medical
dispatch to their paramedic units and other
contracted emergency services. Private and
public entities continue to work closely to
achieve professionalism, quick emergency
response times, accountability, cross training,
and quality public safety services. Still, it takes
all these entities working together to keep our
citizens and public safety personnel safe, even
during tragic times.
PUBLIC SAFETY AGENCIES
COMMITTED TO
THEIR PROFESSION
At times, the past 40-plus years have brought
incredible sadness to our law enforcement
brothers and sisters when people we know have
given their lives to our community in the line of
duty. Modesto Police Officer Leo Volk (1973),
Police Sergeant Steve May (2009), and
Stanislaus County Sheriff’s Deputies Bob Paris
(2012) and Dennis Wallace (2016) were
personal friends of mine. Their tragic in-theline-of-duty
deaths reflect the dark reality of the
110 ✦ TOUCHSTONES: Life and Times of Modesto
PUBLIC SAFETY IS EVERYONE’ S RESPONSIBILITY
Safety has never been the sole responsibility of our government or law enforcement. Public
safety is everyone’s responsibility. What keeps us safe is connecting with neighbors, watching out
for each other, getting to know each other by name. Don’t get me wrong, law enforcement has a
crucial role in public safety. But there are many efforts and resources beyond law enforcement that
keep us safe.
As a boy growing up in west Modesto, neighbors took care of each other and their homes. There
was an understanding that we all watched out for each other. Today, in many parts of our city for
various reasons, there’s a hesitancy to take on that responsibility. Secondly, somewhere we began to
believe the negative self-speak about our neighborhoods and city. Our city has challenges, but we
will overcome them together one city block at a time.
- Marvin Jacobo, Executive Director, City Ministry Network
Originally published in the April 27, 2014, edition of The Modesto Bee.
A meeting of the College Area Neighborhood Alliance. There are many resources beyond law enforcement that help keep us safe.
PHOTOGRAPH BY BART AH YOU. COURTESY OF COLLEGE AVENUE NEIGHBORHOOD ALLIANCE.
ongoing risk every peace officer must constantly
be prepared to face every day in law
enforcement. The names of 14 officers killed in
the line of duty in Stanislaus County since 1935
are inscribed on the police monument at
Lakewood Memorial Park, where they are
remembered every May during police officer
memorial week. Still, officers today must
calmly prepare themselves to respond to any
threat in spite of fewer officers, possible tragedy
that may confront them at any second, the
worry of domestic terrorism, disrespect, and
mandates our society requires of them to keep
us all safe.
Yet, throughout the Modesto Police
Department’s history, the men and women of
law enforcement, like Chief Gerald McKinsey,
who served 37 distinguished years in law
enforcement and after whom the police
department building is named, have loyally and
Public Safety ✦ 111
Above: Effective public safety is still
all about using “good old common
horse sense.”
COURTESY OF THE CITY OF MODESTO AND THE
MODESTO POLICE DEPARTMENT.
Below: Each of these public safety
agencies have come a long way from
the early 1940s.
PHOTOGRAPH BY BAIRD PHOTOGRAPHY.
COURTESY OF MCHENRY MUSEUM.
steadfastly committed themselves to their
profession regardless of the tragic realities of the
job and limited resources they are given.
Each of these public safety agencies and their
combined capabilities have come a long way
from the early days. Retired Modesto Police
Officer Sergeant Ed Russell recalled, during
an interview with Sergeant Steve Ferry and
myself in the 1980s, that when he started, they
only had one patrol car, which was a
“Hupmobile.” They would park their only car
on 10th Street at Nichol News, where the clerk
would hang the lone key on a hook, and then
the officers would walk the downtown beat. Any
time they saw a red light on the call boxes located
throughout downtown, they would call the
department, receive the call for service, pick up
the car key from the Nichol News clerk, and
drive to the police call. It was indeed a very
different time.
With all its new technology, constant
mandated training, and psychology of
emergency services, it still holds true that
effective public safety in today’s world remains
all about using “good old common horse sense”
decisions in a twenty-first century way.
ACKNOWLEDGMENTS
I would like to acknowledge the
following for their assistance in helping with
this story: Steve Ferry, Modesto Police
Department sergeant, retired; the late Ed
Russell, Modesto Police Department
sergeant; Chief Sean Slamon, Modesto Fire
Department; Mike Corbin, American
Medical Response (AMR); Doug Ridenour,
Jr., police officer and son; Linda Ridenour,
wife; Chief Galen Carroll, Modesto Police
Department; Adam Christianson, sheriffcoroner,
Stanislaus County Sheriff’s Office;
Amy Vickery, public information officer, City
of Modesto (July 2015-July 2017); public
information officer, Stanislaus County; and
Bart Bartoni.
112 ✦ TOUCHSTONES: Life and Times of Modesto
EDUCATION
A MODEL OF C OLLABORATION
BY DR. GEORGE BOODROOKAS
THE KEY IS PARTNERSHIP
On any weekend evening in May, Modestans will catch a glimpse of red, blue, green, black or gold
commencement gowns and mortar boards as graduates of junior high, high school, and college
programs dot the landscape. Proud parents, relatives, and friends with great hopes for a bright future
accompany the graduates to these joyous events. They celebrate the end of a chapter and the
beginning of many possibilities.
As a native Modestan, I was a product of Modesto’s schools. My teachers prepared me well for the
University of California, Berkeley, and, later, a doctoral degree right down the road at California State
University, Stanislaus. We all remember those special teachers along the way. For me, there were many.
I’m proud of my Modesto roots and now, as a long-time administrator at Modesto Junior College, I take
pride in the efforts of many organizations working to improve educational outcomes in this community.
Nicole Slater, A Friend Near and
Dear, mixed media on glass.
Education ✦ 113
Above: An end and a beginning.
© BRIAN RAMSAY/MODESTO BEE/ZUMAPRESS.COM.
Below: “Stanislaus READS!” is an
example of the spirit of collaboration
in Modesto’s educational community.
COURTESY OF THE STANISLAUS
COMMUNITY FOUNDATION.
The key to enhancing education is
partnership. Schools, families, businesses,
nonprofit groups, and community members are
mobilizing to surround our youth with support.
Modesto is a model of such collaboration and it
is making a difference in our schools.
In “A Love Letter to Stanislaus County,”
Modesto’s former Poet Laureate and MJC English
Professor Sam Pierstorff, captures the spirit of that
collaboration as follows, “We are working in your
schools, dusting the cobwebs off young minds,
showing them they can find hope in the pages of
great books.” There is no better example of this
than the recent community-wide initiative known
as “Stanislaus READS!” When local leaders
discovered that 71% of our third graders do not
read at grade level, the Stanislaus Community
Foundation and more than 30 strategic partners
from the public and private sectors joined forces
to change that picture. This partnership has sent
ripples throughout the community and we are all
on our way to creating a new reality for our youth.
CHANGING OUR TOUTH’ S
TRAJECTORY IN LIFE
Modestans realize that by working together, we
can change our youth’s trajectory in life, thus
improving our economy and our collective quality
of life. It’s working! Modesto City Schools, our
largest school district, recently announced a celebration
of five consecutive years of increasing
graduation rates. Five of the seven comprehensive
high schools in the district now have a graduation
rate exceeding 90 percent. For socioeconomically
disadvantaged students, the dropout rate has fallen
15 percent in that time. This has taken commitment
by teachers, administrators, families, community
partners, and, especially, our students.
Modesto City Schools Superintendent Pam
Able speaks proudly of the district’s heritage
and impact:
Since 1871, Modesto City Schools has been
preparing students for life after graduation, in
whatever path they choose. Our graduates have
won Olympic medals, been nominated for
Academy Awards, run high-tech companies, and
represented the region in political office. Our
schools are the hub of every neighborhood and a
great part of this community’s history. Like the
trees that line our streets, Modesto City Schools
will maintain a strong foundation rooted in history,
while reaching for the stars to improve the
future of our students.
114 ✦ TOUCHSTONES: Life and Times of Modesto
DREAM
BIG
One of my big dreams is to see every one
of our Modesto schools have as many
community partners as possible to meet the
needs of each school. I encourage
businesses, congregations, service groups,
etc. to dream big with me on how they can
be a part of helping to make our schools the
best they can be. To learn more, check out
LoveModesto.com/schools.
- Jeff Pishney, Executive Director,
Love Modesto
Originally published in the April 2016
edition of ModestoView.
Our schools are a complex undertaking and a
very big business in our community. Stanislaus
County Superintendent of Schools Tom
Changnon, describes the scope of our county’s
schools as follows:
Since 1854, the Stanislaus County Office of
Education (SCOE) has provided quality public
education and support for students, school
districts, and the community. We serve 26 school
districts and support them in their educational
endeavors. Stanislaus County has the 14th largest
pupil population in California, serving well over
106,000 students. It is a job we take seriously.
SCOE provides opportunities to students
through Career Technical Education pathways,
student events (i.e., Academic Decathlon, Mock
Trials, and the Science Olympiad), Visual and
Performing Arts, STEM (Science, Technology,
Engineering, and Math), and outdoor education.
We have had tremendous success with providing
students alternative educational opportunities,
such as the Stanislaus Military Academy and the
“Come Back Kids!” program, both designed to
provide students with high school diplomas and
job skills.
We look forward to more years of supporting
education and readying a diverse student
population to become productive citizens and
lifelong learners capable of achieving a
successful future.
OFFERING STUDENTS MORE
LEARNING CHOICES
Our schools offer students more learning
choices than ever before. Specialized academies,
middle college programs, private and public
charter schools, the International Baccalaureate
Program at Modesto High School, advanced
academic and technical pathways, hands-on
career technical learning, as well as private and
public college and university programs, are
popular and growing parts of this education
landscape of choice in our community. In
addition, our community collaboratives are
doing everything possible to ensure success in
these educational pathways:
Above: Preparing students for life.
COURTESY OF MODESTO CITY SCHOOLS.
Below: Students, such as these
graduates of the Come Back Kids!
program, benefited from the
community’s alternative
educational opportunities.
PHOTOGRAPH BY JUDY LEITZ. COURTESY OF THE
STANISLAUS COUNTY OFFICE OF EDUCATION.
Education ✦ 115
Options like the IB Program offer
• New partnerships between K-12, community
college, and university leaders;
Letty Blanco, the first college graduate in her family.
PHOTOGRAPH BY VANESSA GARCIA. COURTESY OF MODESTO JUNIOR
more learning choices than
• Community-wide mentoring projects to link
COLLEGE FOUNDATION.
ever before.
PHOTOGRAPH BY SCOTT MITCHELL. COURTESY OF
MODESTO CITY SCHOOLS.
adults to young students;
• The Destination Graduation and Graduation
MODESTO JUNIOR
Coach efforts to increase high school completion
and urge college attendance;
COLLEGE SAVED MY LIFE
• The Stanislaus Partners in Education (SPIE),
now hosting over 300 school and business
partnerships in the community;
• “Love Modesto” and the neighborhood
movements all over town linking faith-based
and nonprofit organizations with our
schools;
• “Stanislaus Futures” aimed at increasing the
college-going rate in our community.
Despite all of these learning options and
partnerships, only 16 percent of our adults, 25
years of age and above, possess a bachelor’s
degree or higher (compared to 30 percent
statewide). No doubt our collaborative efforts
with the early grades will change that, in time.
Generational poverty in our area has taken its
toll and the mountain to climb is steep. But,
My life was a long list of bad mistakes,
attitude, and trouble. I was involved in
gangs and other activities that were getting
me nowhere. I enrolled at Modesto Junior
College and struggled. I felt as if I didn’t
belong, but it wasn’t until I was accepted
into the Extended Opportunity Programs &
Services Bridge and CARE programs that I
began to find my way.
I always thought I was not good enough,
smart enough, or had what it takes to be
successful in life or in college. Today, I have
a college degree. I am the first college
graduate in my family. MJC saved my life,
changed my life, and helped me create a
great life. I will always consider this place
my home.
Modestans will rally and change this path for
greater numbers of our youth in the future. - Letty Blanco, Class of 2015
Our spirit of collaboration is as strong as
ever. I was reminded of this when a champion
for education and collaboration, Peter Johansen,
passed away. He founded the Stanislaus Partners
in Education and the Parent Institute for Quality
Education locally. He contributed to many other
ventures in support of learning. Modesto’s
Johansen High School is named after him.
Peter’s work and the work of hundreds of nonprofit,
business, education, and government
leaders is now paying off. The tipping point is
within reach.
116 ✦ TOUCHSTONES: Life and Times of Modesto
EDUCATIONAL
OPPORTUNITIES ABOUND
My own institution, Modesto Junior College,
contributes mightily to the ideal of educational
access and opportunity for all in our community.
Since 1921, this great college has paved the
way for tens of thousands of learners who seek
employment opportunities, skill improvement,
certification, or transfer to the university level.
Dr. Jill Stearns, president of MJC, states:
Serving over 20,000 students each year,
Modesto Junior College provides a clear transfer
path for students to the university and to the
workforce. MJC offers opportunity through
access and a focus on student success in our
outstanding educational programs.” Indeed, our
alumni stories are filled with praise for the
passion of MJC instructors and the benefits of
the community college experience.
Our community’s university, California State
University, Stanislaus, has been a beacon for
higher education opportunity in our region since
1960. Students choose from 41 undergraduate
programs, 23 masters programs, six graduate
certificate programs, and seven school credential
programs, as well as a doctoral program in
Educational Leadership. For ten straight years,
The Princeton Review has listed CSU, Stanislaus,
among the top 380 universities in the country,
while, in 2015, Money Magazine ranked CSU
Stanislaus number one among the nation’s
public universities that best help students
“exceed expectations.
Educational opportunities in Modesto and
the surrounding region abound. Our community’s
collective spirit is now focused on leading
more of our youth to those educational opportunities
and to building options for our college
graduates to stay in Modesto and surrounding
communities once they graduate.
Modesto Junior College contributes to
the ideal of educational access and
opportunity for all in our community.
COURTESY OF THE CITY OF MODESTO.
CREATING A HEALTHY
ENVIRONMENT TO
LIVE AND THRIVE
The Mary Stuart Rogers Foundation is
pleased to be able to support many
organizations, institutions, and venues in
Modesto. We have underwritten education and
scholarships not only in our local community,
but also throughout Stanislaus County. We
have been fortunate to have the assets and
capability to collaborate with so many groups
as they work tirelessly to help create a healthy
environment in which to live and thrive. We
hope the future will find us able to continue
our efforts to enrich our community.
Community organizations, institutions, and venues unite to
enrich our community.
COURTESY OF MODESTO JUNIOR COLLEGE.
- John S. Rogers, President,
Mary Stuart Rogers Foundation
Education ✦ 117
WENT THROUGH HELL TO REACH HEAVEN
A community that engages in
conversations and actions around
cultural competency.
PHOTOGRAPH BY MEG GONZALEZ. COURTESY OF
THE TUOLUMNE RIVER TRUST.
My mother and father were refugees from Cambodia. In 1983, mom gave birth to me
in a refugee camp near the border of Thailand. Life was dysfunctional in our family and
my mother and father struggled to make ends meet. I found my way onto the streets of
Stockton, where we had moved when I was eight. After my parents separated when I was
ten, a life of gangs, drugs, and the juvenile justice system became my new normal. My
siblings and I dropped out of school and I never completed my high school diploma. Our
little sister, though, was the example in our family and became the first to graduate from high
school and college. She reached out to me to take me off the streets and I found myself enrolled
at MJC.
That first semester I barely kept my grades above the financial aid requirement of 2.0. When
I got my first financial aid check, I found the motivation I needed. I worked hard and improved
my grades. I learned to write better. I studied hard. I listened to my instructors and mentors. I
persevered. Commencement day in 2014 was one of my proudest days.
Today, as a single parent of two, I’m working part-time for Stanislaus County Behavioral
Health and Recovery Services as a group facilitator for the mentally disabled. Someone recently
asked me what I’d like for my own children and I responded, for me, I had to go through
hell to reach heaven. I hope they don’t have to go through the same, but find a different and
better path.
- Bunreth Sok, Class of 2014
SERVING STUDENTS OF CULTURALLY
DIVERSE BACKGROUNDS
At this time, Modesto finds itself in one of its most pivotal moments with regard to education
and serving its culturally diverse students. As a first generation Chicana (daughter of Mexican
immigrants) born in the United States, I represent the growing number of minority students
living in Modesto and its neighboring cities. Given that almost half of Stanislaus County’s
residents are of Hispanic/Latino backgrounds (2010 U.S. Census, updated 2015), this number is
expected to continue growing within various cultural/ethnic groups beyond those of
Hispanic/Latino descent.
As a recent doctoral graduate from California State University, Stanislaus, and as someone
who understands the potential challenges and unique needs of first generation students, I feel
privileged to be able to live in a community where conversations and actions around cultural
competence played a major role in my own academic career and continue to play a role in the
education of our students. Furthermore, this allowed me to feel valued and supported by the
local educational institutions, which I attended while pursuing my bachelor’s, master’s, and
doctoral degrees, without having to move away from my hometown. Additionally, the support
and mentorship of local community leaders was invaluable to my educational success. Because
of this support, I was able to marry my husband, whom I met in high school, purchase our first
home, and work as a public servant for my community.
I very much look forward to the future impact that Modesto will have while serving its
students, especially those of culturally diverse backgrounds.
- Janet Nuñez-Pineda, Ed.D., Community Leader
118 ✦ TOUCHSTONES: Life and Times of Modesto
“ STANISLAUS FUTURES”:
PROVIDING OPPORTUNITY TO LOW- INCOME STUDENTS
“Stanislaus Futures” is a long-term and large-scale effort to provide low-income Stanislaus County students the opportunity to
achieve their college and career goals.
Stanislaus Community Foundation is working closely with the College Futures Foundation, a respected statewide foundation,
that has studied the experience and achievements of more than 20,000 low-income California scholarship recipients over time.
We’re also collaborating with local education partners and philanthropists to build scholarship funds, align systems, and deepen
family engagement around financial aid and college resources.
“Stanislaus Futures” will focus on three key areas: Access, Attain, and Align.
The Access focus involves educating students and their parents about college options and access to financial aid. A bilingual
outreach coordinator provides culturally sensitive college and financial aid preparation and guidance for low-income,
underrepresented students and their parents. Administrators and consultants support college counselors trained to help the
transition to college and increase FAFSA completion rates. Financial aid information, scholarship links, and a common
application for local scholarships are all provided on the “Stanislaus Futures” website.
The Attain focus centers around building and administering strategic, needs-based scholarship funds to students with the most
financial need. Together, Stanislaus Community Foundation, The Modesto Bee, College Futures Foundation, and donors from the
community provide scholarships to low-income students who have the potential and drive to succeed in college, but lack the
means. Stanislaus Community Foundation and The Modesto Bee present opportunities for Stanislaus County residents and
corporations to invest in “Stanislaus Futures.”
The Align focus involves working with high school districts and institutions of higher education to embrace best practices.
Stanford’s John Gardner Center for Youth & Communities gathers and provides data and identifies gaps and opportunities along
a student’s path through Stanislaus County’s K-12 system and into college. Stanislaus Community Foundation convenes working
groups focused on key transition points among Stanislaus County Office of Education, local high school districts, Modesto Junior
College, and California State University, Stanislaus.
For more information, please visit www.stanislausfutures.org.
- Stanislaus Community Foundation
NURTURING THE SEED
Receiving the scholarship made me realize,
“Here’s the seed, just water it. Let it grow.” I
don’t know if life would’ve turned out the
same or gone different if it weren’t for the
small seed that grew and blossomed.
- Danny Mauricio, UC Merced Student,
2014 Stanislaus Community Fund
Scholarship Recipient
“Stanislaus Futures” is helping Danny Mauricio achieve his
college and career goals.
COURTESY OF STANISLAUS COMMUNITY FOUNDATION.
Education ✦ 119
EDUCATION IS CRUCIAL TO
HELPING FOREIGN- BORN RESIDENTS
With approximately 20 percent of Stanislaus County residents identifying themselves as
foreign-born and over 40 percent with a native language other than English, education is crucial
in helping newcomers and language learners engage and achieve equality in our community. To
that end, Modesto Junior College has opened the English Language Learner Welcome Center to
directly assist students new to the country and new to English in the college matriculation
process, including individual help with enrollment, registration, testing, and general advising.
- Ruth Luman, English Language Instructor, Modesto Junior College
HELPING LOCAL YOUTH ACHIEVE A BRIGHTER FUTURE
Our region has been blessed with a sturdy economic backbone: agriculture. Water has brought contentment, health and, to some,
much wealth. But we also face considerable challenges.
We must reduce poverty and increase opportunities for all—in particular for young people. In an economy dependent on one
major industry, we face growing workforce competition, dramatically shifting demographics, very low college completion rates,
“brain drain,” a tepid entrepreneurial environment, and persistent poverty.
Despite these challenges, we believe Stanislaus County not only stands a chance in the new economy, but has a powerful case for
prosperity—but only if we unite to support our children in their journey from cradle to career.
California faces a shortfall of college-educated workers in the next decade and that shortfall will deeply affect our county.
To address this issue, the Stanislaus Community Foundation and The Modesto Bee have partnered in an unprecedented effort called
“Focus on Futures.” The Foundation will provide “last dollar in” scholarships to college-bound students who demonstrate financial
need as part of their “Stanislaus Futures” program, which is supported by local philanthropists, educators, and businesses. The Bee
will create an expansive media campaign to raise awareness, celebrate success, and drive scholarship funds.
As part of this initiative, the Foundation and The Bee are supporting and recognizing the work of dedicated, inspiring, and
innovative educators already hard at work in our community:
• Like Manny Escamilla, who survived south Modesto’s “Devil’s Street” to attend graduate school at Harvard and is teaching coding
and life skills to underprivileged children in south Modesto middle schools.
• The “Mighty Milers” running group at Wilson Elementary School, who run every Friday morning.
• Ron Boren, a sixth-grade teacher at Tuolumne Elementary, who uses a song to solve mathematical equations.
• The Grace Davis High School Language Institute and its director, Lindsey Bird, who is teaching English to immigrants and
changing their lives.
Other programs include local law enforcement walking young kids to school through tough neighborhoods; mentoring classes
through Sierra Vista; classes for parents in a “café” setting; and a “pathway” at Peter Johansen High School that leads students into
careers in digital film, game design, and video arts.
Studies have shown that education and expectation are critical links to success not just of individuals, but of entire communities.
Areas that become hubs of excellence also become magnets for the success that follows. That excellence always begins with education.
The long-term goal of “Focus on Futures” is developing engaged, productive, upwardly mobile citizens who stay in the region and
become its leaders.
- Marian Kaanon, President/Chief Executive Officer, Stanislaus Community Foundation
Ken Riddick, Publisher and President, The Modesto Bee
Excerpted from articles originally published in The Modesto Bee.
120 ✦ TOUCHSTONES: Life and Times of Modesto
HEALTHCARE
M ODESTO D ELIVERS L OCAL,
H IGH-QUALITY H EALTHCARE
BY COLLEEN O’ BRIEN PRESTON, RRT, RN
MODESTO DELIVERS A
FULL SPECTRUM OF HEALTHCARE SERVICES
In every community, people become ill and require access to healthcare facilities, physicians, and
treatment. Healthcare problems can be acute in nature: heart attack, fever, injury; can be chronic:
hypertension, diabetes, cancer; can also be a mental condition: depression, substance abuse, stress.
Women have unique needs related to pregnancy and childbirth, while children require preventive
care for immunization against common disease, and monitoring their growth and development
trajectory. Regardless of the nature of the health need, Modesto delivers, providing access to the full
spectrum of healthcare services.
Early in its history, Modesto healthcare leaders initiated a vision to develop a healthcare infrastructure
capable of providing a “self-contained,” robust, and comprehensive network of medical services ranging
from ambulatory and ancillary care, mental health, and hospitals, as well as programs encompassing
county health services and federally qualified health centers focused on our underserved residents.
Bruce Klein, Yosemite Wall, acrylic.
EARLY
YEARS
Modesto became the county seat in 1871, which prompted the founding of medical services
driven by both a societal and entrepreneurial imperative. The Stanislaus County Medical Society was
Healthcare ✦ 121
thus securing its role as an essential organization
responsible for preparing our medical workforce.
MEDICAL
PROVIDERS
Above: Kaiser Permanente Hospital is
part of the spectrum of healthcare
services offered in Modesto.
COURTESY OF KAISER PERMANENTE.
Below: The historic Stanislaus County
Hospital. Modesto has a long tradition
of medical services.
COURTESY OF THE MCHENRY MUSEUM.
organized in 1894 and continues to this day. As
early as 1903, the public “old county” hospital
and existing private hospitals evolved and
improved, attracting general physicians and
specialists to Modesto.
A plus for Modesto was the unexpected
opportunity to establish a military hospital in
1942 and the development almost overnight of
the Hammond General Hospital, which was a
magnet surgical center specializing in thoracic,
neurological, and orthopedic surgery. Modesto
Junior College quickly stepped up to assist in
creating, expanding, and eventually supervising
training programs for nurses and technicians,
Today, ambulatory settings provide the
majority of care, and so are very essential in any
community. Modesto has a variety of choices for
primary care access: multi-specialty groups,
small groups, and solo practices that, over the
years, have been very innovative and influential
in establishing the current local hospital
systems, including Doctors Medical Center,
which is part of Tenet Health System; Memorial
Medical Center and Stanislaus Surgical Hospital,
which are both part of the Sutter Health
network of hospitals and physician
organizations; and Kaiser Foundation Hospital.
Modesto’s citizens benefit from the
comprehensive services of two major medical
provider health systems: Sutter Gould Medical
Group and The Permanente Medical Group.
Both were formed in the 1940s, have similar
models utilizing Epic electronic medical records,
and supervise over 500 physicians capable of
resolving complex medical conditions, or
facilitating referrals to their respective network
of specialists. In 1948, Sutter Gould began in
Modesto as Gould Medical Group, which
utilized the Mayo Clinic model of care, grouping
multi-specialty physicians and ancillary services
within a single medical office. Sutter Gould
physicians have contributed to the growth and
success of Memorial Medical Center since its
122 ✦ TOUCHSTONES: Life and Times of Modesto
in Modesto. This group has the depth of
experience to care for Modesto’s children on its
own, as well as offering referral connections to
Stanford, UCSF, and Oakland Children’s
Hospital as needed.
There are also a number of solo, small
internal medicine, and pediatric group practices
available in Modesto, all who have their niche in
the community.
The many specialty group practices in our
town, which include cardiology, orthopedics,
obstetrics and gynecology, and ophthalmology,
have fueled growth and expansion of advanced
services at our local hospitals. Known for their
contribution to cardiac care, Valley Heart
Associates was founded in the 1970s. Originally
Doctors Medical Center. Residents of
Modesto have access to the
comprehensive services of major
medical provider health systems.
PHOTOGRAPH BY CORY WARNER, STUDIO
WARNER. COURTESY OF DOCTORS
MEDICAL CENTER.
opening. The Permanente Medical Group arrived
in the Modesto community in 1996, offering its
long history of integrated care. It is now a major
competitor, bringing additional physicians to the
Modesto area, as well as adding its own Modesto
Hospital in 2008. If care cannot be obtained
locally, both Sutter Gould and Kaiser have access
to specialized providers and hospitals across
Northern California.
For those who prefer care offered by a smaller,
local multi-practice, Modesto is home to the
McHenry Medical Group. Formed in 1969, this
practice, which was founded by some of the
internists and surgeons who practiced at Doctors
Medical Center, has done much to enhance
thoracic, vascular, and trauma programs. This
group became First Choice Physician Partners, a
nonprofit medical foundation committed to
serving the healthcare needs of the community.
They also expanded their services to include
pediatrics, as well as opening additional locations.
SAFE, HIGH- QUALITY,
AFFORDABLE HEALTHCARE
At Memorial Medical Center, we are proud to be part of our community.
And, as a not-for-profit health care organization affiliated with Sutter Health,
we proudly offer safe, high quality, affordable healthcare, with excellent
service to our patients. We are one of the area’s largest employers, and are
committed to giving back to the community through numerous charitable
contributions each year.
– Daryn Kumar, Chief Executive Officer, Memorial Medical Center
FAMILY PRACTICE GROUPS
Family Health Care, Orangeburg Medical
Group, and Cornerstone Family Medical Group
have been practicing in Modesto for several
decades. Valley Oak Pediatrics, a comprehensive
group specializing in the development, care,
and diseases of babies and children, was
founded in 1991. It brought together under one
roof many of the solo pediatric physicians based
Memorial Medical Center has grown along with the area.
PHOTOGRAPH BY CORY WARNER. COURTESY OF MEMORIAL MEDICAL CENTER.
Healthcare ✦ 123
Family Health Care. The healthcare
community of Modesto includes a
variety of family practice groups.
COURTESY OF FAMILY HEALTH CARE.
LOCAL AND PERSONAL HEALTHCARE
Modesto’s health professionals
overcome challenges and changes
to provide the best that medicine has
to offer.
COURTESY OF FAMILY HEALTH CARE.
Currently in Modesto and the United States, we are undergoing major changes in medicine
and the politics that affect healthcare. We have a diverse population with a spectrum of serious
health problems and this challenges healthcare providers daily in their care and management. I have
seen a number of positive changes with our area being designated a “nationally underserved
healthcare region” and the implementation of a national healthcare program. While we still have a
long way to go to serve our many people in the valley, these are moves in the right direction.
As an established private practice providing healthcare for over thirty years, we have seen
many previous, as well as recent changes. We expect many more evolvements as medicine makes
advances on a population level and strives to treat large numbers of people as effectively and
inexpensively as possible.
In my years in Modesto, I have had the
privilege of caring for multigenerational families
from all walks of life. Our smaller community
affords the opportunity to take care of people we
work and live with every day, and to provide a
personal touch of medicine you can’t find in
larger cities.
My hope is that as progress and changes go
forward, we can continue to provide healthcare at
a local and personal level rather than in a generic
and detached bureaucratic fashion. We have an
amazing group of families and individuals in the
area that deserve the best that medicine has to
offer. As medical professionals, we need to work
to overcome any challenges and changes that
might try to prevent us from doing that.
-Tracy Brockman, MD,
Family Health Care Medical Group
124 ✦ TOUCHSTONES: Life and Times of Modesto
TEACH YOUR CHILDREN
As a youth in Modesto, my mother taught me to become involved with my community by
helping families in need, but not just by giving things. “Things” go someplace to someone you
may never know or see. We were encouraged to get involved.
We volunteered for home therapy for a young girl with severe dystrophy. Five people were in
her home, five days a week to prevent terrible contracture. We were part of a team. My mother
volunteered weekly at the local hospital. She spent months working with my cousin, made
quadriplegic in an auto accident, helping her to learn to work the BIRD, a new respirator. We
turned her every few hours on a huge, round bed. I was 11, and proud of what we did. My
mother was hands on; a true Modesto volunteer.
Modesto offered me a great place to continue in her footsteps. I have been in medicine for
over 35 years. I continue to see so much need for community service in Modesto; from the
education and care of young mothers to the needs of our ever-growing homeless population with
drug and mental health problems. Service comes in many forms. It needs to be taught, practiced,
shared, and valued.
– Jennifer Glover, Physician Assistant
housed inside Doctors Hospital, it quickly
expanded to include cardiac surgeons providing
comprehensive services to Modesto and Central
California. They are now affiliated with Doctors
Medical Center as Valley Heart Institute, making
available a full scope of cardiac services. Another
association of entrepreneurial specialists became
owner-operators of the Stanislaus Surgical
Hospital, providing specialty surgical and
procedural services. This facility is now a part of
the Sutter Health network.
Memorial Medical Center’s cardiac program
is also well-regarded, with an accredited Chest
Pain Center and STEMI Receiving Center. This
means Memorial Medical Center provides a high
level of expertise dealing with patients arriving
with heart attack symptoms, including the
ability to care for heart patients with a reduced
time for diagnosis, treatment, and monitoring.
Memorial Medical Center is also one of the few
medical centers that operates a Cardiac
Independence Program, which provides
comprehensive outpatient care and support to
patients with heart disease.
UNDER- SERVED
RESIDENTS
For the medically under-served, underinsured,
and disadvantaged residents in
Modesto, comprehensive care is available from a
network of federally qualified healthcare service
agencies known as Health Services Agency
(HSA), as well as the Golden Valley Health
Center clinics. HSA has outpatient clinics and
public health services for all of Stanislaus
County, an indigent health program, and a
family medicine residency program affiliated
with Doctors Medical Center. The residency
program historically supplies family medicine
physicians to area practices. Through its
affiliation with Doctors, which has a Neonatal
Intensive Care Unit, HSA offers after-care
treatment for children through California
Children Services. For pediatric cardiac care,
HSA brings specialists from UCSF Children’s
Hospital to handle special cases in our town.
Golden Valley complements HSA with an
additional range of services, which includes
dental and on-site clinics at several Modesto
schools, for families in need of healthcare.
HOSPITALS
Modesto is blessed to have hospitals that
collectively administer over 1,000 beds for
community care, as well as high-level
specialized services. The existing hospitals
encompass three major health systems,
including Memorial Medical Center (Memorial
Hospital), Tenet Healthcare (Doctors Hospital),
Healthcare ✦ 125
Memorial Medical Center.. Modesto’s
healthcare community provides
nationally recognized quality of care.
PHOTOGRAPH BY WILLIAM HARRIS,
WILLIAM HARRIS PHOTOGRAPHY. COURTESY
OF MEMORIAL MEDICAL CENTER.
and Kaiser Foundation Hospital (Kaiser
Hospital Modesto). These health systems
create a stable, continual physician recruitment
base to practice within each hospital, as well as
providing outpatient care to the community.
All three of these hospitals are Joint
Commission Accredited and nationally
recognized for their Quality of Care. All three
are certified Stroke Centers and have Cardiac
Catheterization Laboratories, with Doctors and
Memorial featuring long-standing cardiac
surgery programs. Doctors and Memorial are
both Level II Trauma Centers, offering services
for emergent needs and the critically injured,
augmented by air ambulance services that
reduce the critical time period from accident to
the operating room. Doctors Medical Center's
Darroch Brain & Spine Institute offers both
specialized neurological care and spine surgery
care close to home. Doctors and Kaiser are
equipped with Level III Neonatal Intensive Care
Units for Modesto’s “smallest” residents, who
most often stay in a hospital for up to two
months, allowing families to remain in Modesto
and “bond” locally with their new child.
Additionally, Stanislaus Surgical Hospital
contributes another 23 beds and a variety of
COMMUNITY SUPPORT OF CRUCIAL SERVICES
In the early 2000s, I was a newly licensed marriage family therapist who had stumbled upon
eating disorders through a colleague’s family experience. Even though eating disorders were
serious, life-threatening illnesses impacting millions of people in the United States, there was a
profound gap in services for treatment in the area. Margaret Hunter and I co-founded our
practice to fill that need in our community.
Since we opened our doors in 2004, the Modesto community has supported our work,
allowing us to provide crucial services to individuals from the Central Valley region and beyond.
Modesto Bee health writer Ken Carlson ensured our work was consistently visible to the
community, while the State Theatre helped increase awareness through the showing of bodypositive
documentaries and speakers. Memorial Medical Center invited Stanford University’s
Eating Disorders Division team to address area professionals, while the Center for Human
Services initiated our training as interns, sending us to national conferences where we enhanced
our skills under the tutelage of the world’s leading experts. Thanks to Modesto’s continued
support, I am now president of the International Association of Eating Disorder Professionals,
San Francisco Bay Area Chapter, with my largest caseload continuing to be in my own
hometown. My book, entitled No Weigh!, on which I collaborated with Dr. Shelley Aggarwall
from Stanford University’s Eating Disorders Division and dietitian Wendy Sterling, who is the
team nutritionist for the Oakland Athletics and consultant for the Golden State Warriors. No
Weigh! focuses on attuned eating and overall intuitive self-care for adolescents.
I realize it is sometimes tempting to be at odds with the community you and your family have
been in forever, given that everyone knows your business. But, I will tell you that the benefits of
a community that is “in your business” outweigh any negatives.
- Signe Darpinian, Licensed Marriage and Family Therapist
126 ✦ TOUCHSTONES: Life and Times of Modesto
specialties. Founded by entrepreneurial medical
and surgical physicians, it is now affiliated with
Sutter Health. Well-known and rated as a leader
in hip and knee replacements, it has the
ambiance of a “boutique” facility.
HEALTHCARE
VS. HEALTH
Modesto has a world-class healthcare system.
The providers and hospitals are equally
dedicated to prevention, as well as caring for us
when we become ill. Ultimately, we all want
good health for ourselves and our families. In
truth, we would be thrilled not to need
healthcare. In reality, because it is part of life, it
is important to know how Modesto residents’
health status rates, as well as what will make
Modesto’s health as excellent as its healthcare.
Our residents report that they have generally
“poor health.” Unfortunately, Modesto is
challenged by high poverty rates, low education
levels, and uninsured and underinsured citizens,
resulting in health disparities. Though we have a
healthy farmers market, we also have an
abundance of “fast food” restaurants. While we
have a generally active population, our obesity
rates for adults and children are higher than the
rest of California. This can be a critical problem
since obesity is the primary cause of diabetes,
stroke, and heart disease.
The essential question is, “What is needed for
a Healthier Modesto?” The honest fact is, people
in our community need to eat better, live with
less stress, exercise more, and avoid destructive
behaviors. We must live in a way that
significantly reduces how much emergent care
we seek. Our message to the residents of Modesto
is to embrace health, correct poor behaviors, and
begin to improve diet and exercise habits. This is
the best approach to achieve the “health”
proclaimed in our famous Modesto Arch: “Water,
Wealth, Contentment, and Health!”
Stanislaus Surgical Hospital.
PHOTOGRAPH BY CARL BAGGESE.
Healthcare ✦ 127
SIMPLE PUBLIC HEALTH EDUCATION
YIELDS DRAMATIC RESULTS
In the 1960s, the Stanislaus Medical Society obtained a federal grant to help migrant workers. The
result was something we can all be very proud of. At that time, there were several migrant labor
camps that opened in the spring for the harvest season. The camps were run by Stanislaus County,
but the society hired the nurses and assistants to provide early intervention for health of pregnant
women and children.
At that time, children were kept in the fields by their parents when they were working. In hot
weather, many children would develop diarrhea and arrive at Stanislaus County Hospital (renamed
Scenic General Hospital in 1966) in serious dehydrated condition. Many very sick children took up
an entire ward with dozens on IV fluid therapy. We called it, “The “IV Jungle.” Many pregnant women
working in the fields would wait until the very last minute to come to the hospital for their delivery.
Of course, none had received any prenatal care, so many would become high-risk deliveries.
Under the leadership of pediatrician Dr. Rush Bailey, the nurse in each migrant camp was trained
to educate the mothers about early observation of a sick child, along with early feeding of salt solution
to avoid serious dehydration. The nurses also kept track of pregnant women by monitoring their
weight, blood pressure, and urine for sugar and protein. Most private physicians in the county
volunteered to work in the clinics, and none would turn down a call from the nursing staff. Within
three years, the ward of “The IV Jungle” at Scenic was closed and high-risk deliveries were reduced
by over 50 percent.
The entire program was an excellent example of simple public health education and measures that
resulted in dramatic results. The medical society ran the program for ten years until Stanislaus County
became the program managers. Scenic Hospital then became the training center for the Family
Practice Residency program that has grown from nine to thirty-two residents today. The growth of the
residency program has been a godsend for our county due to our chronic physician shortage. We
currently retain one or two out of every three graduate doctors every year.
- Roland Nyegaard, M.D.
Left: Roland Nyegaard, M.D.
Right: The Stanislaus Medical Society
served the underserved local
population.
COURTESY OF THE MCHENRY MUSEUM.
128 ✦ TOUCHSTONES: Life and Times of Modesto
ARCHITECTURE
C UTTING E DGE D ESIGN
BY ROBERT BARZAN
PROGRESSIVE ARCHITECTURAL PROJECTS
In the early twentieth century west coast building journals, many articles referred to Modesto as
one of the prosperous cities in the state. The journals’ editors were interested in Modesto because
wealthy residents and developers were building numerous large residential, commercial, government,
and community projects designed by some of the best architects in California. The progressive
architectural projects reflected not just the wealth of the city but also confidence in the future.
You can see many of those projects today. San Francisco architect Bernard Joseph designed
the Modesto Arch (1912); the George Cressey residence (1912) at 915 17th Street; and the
first downtown Modesto home of J. C. Penney (1911) at 1022 I Street. The original McHenry Public
Library building (1911) by William Weeks still stands at 14th and I, one block from the beautifully
restored McHenry Mansion (1883). Clarence Dakin designed and George Ulrich built the
Hawke residence (1929) at 115 Magnolia Avenue. John Leonard was nationally known for his
inventive bridge engineering, and three of his bridges are still in use: the Jennie-Grand Bridge over
Dry Creek (1906), the Highway 99 Stanislaus River Bridge near Salida (1905), and our beautiful Lion
Bridge (1916).
Virginia White, Gallo Center for the
Arts, watercolor.
Architecture ✦ 129
California, laid out the 18-hole Oak/Bluff course
at Del Rio Country Club, and Thomas Church
and Lawrence Halprin designed many
residential landscapes.
Several local architects and engineers
contributed to Modesto’s architectural heritage.
City engineer Frank Rossi designed the addition
to the library (1928) and Mancini Bowl (1949)
in Graceada Park. George Hilburn’s B & T
Market (1938) is altered but still stands at
Eighth and H Streets. And many buildings by
Herbert Ramont and Russell DeLappe remain.
AN
ARCHITECTURE
LABORATORY
The Cressey Residence, 1912; Bernard
Joseph, architect.
COURTESY OF THE MCHENRY MUSEUM.
Along with these noted architects, several
well-known landscape designers helped make
Modesto beautiful. John McLaren, who
designed San Francisco’s Golden Gate Park,
planned our Graceada Park, and Howard Gilkey
designed the grounds of Modesto High School
(1918), Modesto Junior College, and the Hawke
residence. In 1946, William P. Bell, one of the
most important golf course designers in
Some of the most noteworthy buildings in
the city are from the mid-twentieth century
when Modesto became an architecture
laboratory where both local and nationally
known architects experimented with a new
architectural style. They adapted European
Modernism to our local climate and created
Central Valley Modernism. Their experiments in
Modernism drew national attention because
they were on the cutting edge of environmental
CUTTING EDGE ARCHITECTURE
Architecture and design are at the very core of our community. As an
architect, it is inspiring to work in a city with such an incredible history of
cutting edge architecture. Even when Modesto was a small community, we were
producing amazing buildings. I look forward to continuing this tradition as the
city grows and building an even better Modesto for our future.
I am fortunate to be an architect that now practices within the community
that I was raised. Growing up, there were always certain buildings in Modesto
that stood out to me, like the former City Hall Building and County
Courthouse. I didn’t know why, but there was something different about these
buildings; something that set them apart. It wasn’t until years later, when I
myself started practicing architecture, that I took the Modesto Art Museum’s
guided walking tour of downtown and discovered that these buildings were
indeed special and a part of an amazing, mid-century modern architecture
history within Modesto. This gave me a whole new appreciation and pride for
the city that I call home.
- Barrett Lipomi, AIA, principal architect,
Pires, Lipomi + Navarro Architects
Modesto City Hall. Modesto: A small community producing
amazing buildings.
COURTESY OF THE MCHENRY MUSEUM.
130 ✦ TOUCHSTONES: Life and Times of Modesto
Top: Hawke Residence, 1929;
Clarence Dakin, architect.
PHOTOGRAPH BY CARL BAGGESE.
Middle: Dry Creek Bridge, 1906; John
Leonard, architect.
COURTESY OF THE MCHENRY MUSEUM.
Bottom: B & T Market, 1938; George
Hilburn, architect.
COURTESY OF THE MCHENRY MUSEUM.
and artistic design. The architects responded to
the hot, dry summer with architectural features
that provided shade and cooling, and they
responded to the dark, wet winter with
architectural features that provided light and
shelter. But, what really set Modesto apart, what
makes it a model for other cities even today, is
the development of an architectural style that
responds to the local environment in a way that
is also aesthetically pleasing.
The first attempts to create a Modernism that
was appropriate for our area were made by John
Funk with the Heckendorf house on Patricia
Lane; Russell DeLappe with the Stanislaus
County Hall of Records on I Street, both
designed in 1939; and William Wurster with
the Everett Turner house on Brady designed in
the late 1930s and completed in 1941. All three
buildings were praised for their innovation and
design, but the Heckendorf house was held up
as a model for future American house design by
the Museum of Modern Art in New York. The
museum included the house in three books and
featured it in its trend-setting national
exhibition on modern architecture Built in the
USA. A photo of the house was on the cover of
the exhibition catalogue.
Again in the 1940s through the 1960s, many
books, professional journals, and popular
magazines published articles on Modesto
buildings. The city’s national stature in
Architecture ✦ 131
Royal Robbins, Rock Climbing
Pioneer, Camp 4 Wine Café.
MURAL BY AARON “FASM” VICKERY. COURTESY OF
AARON “FASM” VICKERY.
CELEBRATING MODESTO THROUGH PUBLIC ART
“Murals in Motown” is a community based mural project founded in 2012 by a small group of
young professionals hoping to generate pride in the community through publicly displayed art. The
volunteer led nonprofit highlights the wonderful elements of Modesto by showcasing the abundance,
history, and accomplishments of the community through artistic portrayals of the seven most
distinguishing attributes of our city: Hometown Heroes, Agriculture, Industry, Community, Culture,
Parks & Outdoors, and Location.
“Murals in Motown” relies solely on the charity of the community and has successfully raised funds
to commission two murals. The first mural is an homage to Royal Robbins, a Yosemite National Park
rock climbing pioneer, which also celebrates Modesto’s proximity to the park. This mural is located
on the north-facing wall of the Camp 4 Wine Café. The second mural celebrates the rich and
abundant agriculture and farmland surrounding our beautiful city. It adorns the south-facing wall of
Dewz Restaurant.
Also in 2012, Peer Recovery Art Project, another local nonprofit, launched a community arts
initiative entitled, “Classic Community Murals,” which celebrates the city through our American
Graffiti heritage. As the hometown of filmmaker George Lucas, Modesto provided the real life
inspiration for his 1973 film, American Graffiti, which paved the road for a renewed appreciation of
classic cars, rock ‘n’ roll, and “cruisin’.”
The first mural commissioned by “Classic Community Murals” was a ’32 Deuce Coupe, the iconic
car from the movie as driven by John Milner (actor Paul Le Mat). This car has become synonymous
worldwide with the Graffiti experience. It decorates the north-facing wall of Peer Recovery Art
Project’s office on J Street. As of 2016, “Classic Community Murals” has commissioned 13 murals
focusing on Modesto’s rich Graffiti heritage.
Murals like these not only tell a positive story about our hometown, but they also encourage the
entire community to get involved, create, and celebrate.
- Karlha Davies, Vice President, “Murals in Motown”
architecture began with the Heckendorf house,
and, in the following years, many other significant
pieces of architecture were built and are here to
enjoy today. The Modesto Art Museum has so far
identified more than 85 Modernist buildings and
landscapes from 1939 to 1972 by noted midtwentieth
century designers including Frank
Lloyd Wright, Gardner Dailey, Anshen and Allan,
William Turnbull, Brian Green, Joseph Esherick,
SOM, and many more.
132 ✦ TOUCHSTONES: Life and Times of Modesto
Top: Heckendorf House, 1939; John
Funk, architect.
PHOTOGRAPH BY BILL GIBBONS.
Middle: Walton House, 1957; Frank
Lloyd Wright, architect.
PHOTOGRAPH BY ASHLEY PURPLE, ASHLEY
PURPLE PHOTOGRAPHY. COURTESY OF NEVER
BORING DESIGN AND CONTENTMENT HEALTH &
LIFESTYLE MAGAZINE.
Bottom: The interior of the
Walton House.
PHOTOGRAPH BY ASHLEY PURPLE, ASHLEY
PURPLE PHOTOGRAPHY. COURTESY OF NEVER
BORING DESIGN AND CONTENTMENT HEALTH &
LIFESTYLE MAGAZINE.
Not all the experimentation was successful.
DeLappe’s adapted International Style plan for
the Hall of Records included flooding the roof
with water in an unsuccessful attempt to cool it
during the summer. In the early 1970s,
Christopher Alexander designed a group of
buildings for the county mental health clinic on
Scenic Drive that he considered of mixed
outcome. The complex is a remarkable design
and is significant because it helped Alexander
refine his influential Pattern Language theory.
Local designers Ray Abst, John Bomberger, and
Kenneth Kaestner also made significant contributions
to the development of Modernist design in
Modesto, especially in the local banks and schools.
Mitchell Van Bourg was clearly influenced by his
Architecture ✦ 133
Right: Modesto Commerce Bank,
2008; Mark Horton, architect.
PHOTOGRAPH BY CARL BAGGESE.
Below: Modesto Savings and
Loan, 1965; Mortensen and
Hollstien, architects.
PHOTOGRAPH BY SCOTT MITCHELL.
Harvard professor, Walter Gropius, in his design
for the new Stanislaus County Courthouse (1960)
on 11th Street. The 1965 Modesto Savings and
Loan Building at 10th and I by Mortensen and
Hollstien is a Modernist gem.
MODESTO ARCHITECTURE
FESTIVAL
GROUNDBREAKING ARCHITECTURAL DESIGNS
I have a fondness for Modesto. I grew up here. But, the affection for this
wonderful town didn’t develop until after I had the opportunity to travel. I
enjoyed rummaging through architecture in Arizona, Denver, Washington
DC, and Nevada, to name a few. After those visits, I developed an
appreciation for the history and culture Modesto has to offer. The city has
some noteworthy architectural landmarks and was a testing ground for midcentury
modern architecture during the ’40s and ’50s. Architects and
developers together created groundbreaking designs that were, and still are,
beautiful and functional, such as the Heckendorf House (1939) by John
Funk. The excitement for me doesn’t stop in the ‘50s. The talented architects
of today, along with forward-thinking clients, are dreaming up new and
creative buildings. The future is bright for Modesto and the remarkable
architectural gems are there for those willing to look.
- David Burkett, AIA, architect
Architecture is celebrated in the City of
Modesto. Since 2008, the city has hosted the
Modesto Architecture Festival, a multiple day
event with dozens of free events, activities,
talks, movies, and tours. Produced by the
Modesto Art Museum and the Sierra Valley
Chapter of the American Institute of Architects,
the award-winning festival draws more than
5,000 people annually.
The architecture of a city and the interest and
care that a community puts into its built environment
tell us something about the people who live
in that city. For most of the twentieth century, we
see from their building and landscape projects that
the people were confident and optimistic about
the future of Modesto. They were willing to invest
money, not just on utilitarian buildings, but on the
best designed and aesthetically pleasing buildings
that were possible at the time. They embraced
experiments with cutting edge design, not just in
commercial and civic building, but even in their
own homes. These progressive people built the
Modesto we know today.
ENGAGED AND INVOLVED
Modesto has a number of challenges, not
the least of which is its general negative
perception in the media. The cool thing
about Modesto is the engagement by people
to counteract this negative publicity. There
is a unity of people putting efforts toward
improving the city unlike anything I've ever
experienced. This common enemy being
met by people fighting for a common goal
creates a uniquely exciting and positive
environment. There are so many people
here passionate about seeing their city
succeed that makes it a great place to live.
I call myself a Modestan because I am
part of the solution here. I am engaged and
involved in community development efforts
and I feel like I'm needed and a part of the
large team working to significantly improve
our city. I have friends here, family here, and
a hope for a bright future here.
- Jay Pink, attorney,
Gianelli & Associates
134 ✦ TOUCHSTONES: Life and Times of Modesto
BUSINESS
I MPROVING THE Q UALITY OF L IFE FOR M ODESTO
BY CECIL RUSSELL
A RICH HISTORY
The business community has a rich history that has prevailed for well over 100 years. The Modesto
Chamber of Commerce was officially created in 1912 as a successor to the Modesto Business Men’s
Association and the Modesto Boosters Club. The Modesto Business Men’s Club was comprised of a group
of local business people who banded together to promote Modesto’s business interests. One of the organization’s
first major accomplishments was the construction in 1912 of the iconic Modesto Arch, which
spans I Street at its intersection with Ninth. The development of this centerpiece of Modesto’s growing
downtown involved the entire community. A contest was held to select the design, as well as a slogan, that
was later worked into the Arch. “Water, Wealth, Contentment, Health,” the phrase which actually took
second place to “Nobody’s Got Modesto’s Goat,” still graces the Arch. This slogan continues to inspire and
guide us today as a business community and a city of great neighborhoods.
The Modesto Bee was started in 1924 as the Modesto News-Herald. It dropped News-Herald to
officially become The Modesto Bee in 1974. E. & J. Gallo Winery was started in 1933, Foster Farms in 1941.
McHenry Village opened in 1953. Doctors Medical Center was dedicated in 1967, Memorial Medical Center
Brian Swander, Farmer’s Market, oil.
Business ✦ 135
The Modesto Arch, 1912.
COURTESY OF THE MCHENRY MUSEUM
in 1970. Through the years, these businesses were
key cornerstones of our economy and continue to
thrive today.
The Modesto Chamber’s mission has been, and
continues to be, “To promote the region’s
economic strengths and vitality; identify and
promote services that are valuable to our business
members; advocate for public policy that is
advantageous to the business community; fully
participate and partner in activities to improve
quality of life for all of our citizens.”
In the 1930s, the Chamber endorsed Ninth
Street as the main highway artery through
Modesto. It also supported the expansion of
Modesto Junior College and drafted a long-range
plan for an extensive list of local improvements.
These included, among other things, enlarging
our municipal airfield, as well as lobbying for a
dormitory at Modesto Junior College. The fiveyear
plan also included a new civic auditorium,
an annual county fair, and the creation of Lake
Modesto. A decade later, the Chamber advocated
making Highway 99 a four-lane highway
between Stockton and Bakersfield. In the 1950s,
Modesto enjoyed post-war prosperity and
received its first designation as an “All-America
City.” The Chamber partnered with the City of
Modesto to establish an industrial department to
serve existing industry and to attract new
companies to town. It was during this time that
the plan was initiated to widen McHenry Avenue
and Yosemite Boulevard.
During the 1960s and early 1970s, Modesto
had a thriving downtown, as well as a large
A HOME GROWN BUSINESS
Dan Costa. As an All-American
city, Modesto is a perfect place to
test market a product.
COURTESY OF INNOV8 PARTNERS.
I was born and raised in Modesto. I started multiple businesses here. Through the years, my
hometown has proven to be a great place to do business. I like to compare it to a watermelon, with
the rest of the country being the watermelon and Modesto its heart. That’s because, as an All-
American city, it’s a perfect place to test market a product. If it works here, it’ll work anywhere.
Modesto offers a terrific infrastructure for business, including a reliable work force, access to
transportation, abundant raw materials, and a solid customer base.
It’s also a place with a lot of folks like me who were born and raised here. When I visit other
California cities, most of the people I talk with are not from there; they’re from “someplace else.”
Not Modesto. Many local families have been here for generations. There’s a stability and comfort in
knowing that.
I have been fortunate to shepherd many successful businesses. That has allowed me to give back
to the community that gave me my start. I can’t think of anything I’d rather be doing than living
in and supporting the city I call home.
- Dan Costa, CEO, Innov8 Partners
136 ✦ TOUCHSTONES: Life and Times of Modesto
business and retail complex at McHenry Village.
E. & J. Gallo Winery and other businesses were
continuing to grow in the Beard industrial tract.
Save Mart Supermarkets grew from four to five
grocery stores, eventually expanding to become
one of the largest regional supermarket
companies in the entire country. The regional
Vintage Faire Mall opened in 1977, and the
once thriving downtown business community
began a transition to a new wave of retail. The
mall also had its impact on locally owned
businesses in McHenry Village. In 1988, the Red
Lion Hotel, later purchased by DoubleTree by
Hilton, and Modesto Centre Plaza also opened.
REVITALIZING
DOWNTOWN
In the 1990s, plans were developed to
revitalize downtown with the construction of
new government buildings that included 1010
10th Street. This facility became the new
headquarters of the City of Modesto, as well as
housing the consolidated Stanislaus County
government offices. The Brenden Theatres
complex was completed in 1999. New
restaurants opened in this same time period,
including Galletto Ristorante, an upscale, white
tablecloth restaurant that owner Tom Gallo
established in 2001 inside a converted and
totally remodeled bank building. This new
activity launched a resurgence and revival of
downtown Modesto.
A STORIED HISTORY
During the mid-2000s, growth was hit hard by
the great recession that impacted the whole
country. Retail and other business were not only
slowed, but many were forced to close.
Local nonprofit groups have had an equally
significant impact on the marketing of
Modesto. The North Modesto Kiwanis
undertook the resurgence of our American
Graffiti heritage, sponsoring and producing an
American Graffiti Festival & Car Show that has
attracted over a thousand custom and vintage
cars to Modesto every June since 1999. We have
visitors from all over California and other states
that come to participate and view this
automobile extravaganza.
Above: Modesto Junior College.
COURTESY OF MODESTO JUNIOR COLLEGE.
Below: Tenth Street Place.
PHOTOGRAPH BY CARL BAGGESE.
Modesto is a community with a storied
history. The McHenry family has left a
legacy on which the greater community was
built. As Modesto grows, it is important to
honor its past. The business community
here understands that. With agriculture as
the backbone of our economy, all
sustainable business growth must never
lose sight of that. To stay relevant we must
grow and with that growth comes balance if
we all work together for smart growth.
- Ken McCall, Pacific Media Group,
Stanislaus Magazine
Business ✦ 137
A WIDE DIVERSITY OF INDUSTRIES
AND COMMERCE IN THE VALLEY
Owning a business that depends on local clients opened my eyes to the
wide range of industries and commerce here in the valley. I wasn’t raised in
Modesto, so the opportunity to work with business and public leaders has
helped me connect with and understand my community. We have grown as
a company and diversified our services to handle our client's marketing and
advertising needs.
Our clients rely on us to be experts on the technology side from digital
marketing and social media to the latest web language, now that traditional
media is a shrinking part of the marketing mix. You can blink and what you
know of current technology has already changed. There is plenty of
knowledge right here in Modesto.”
- Julie Orona, Vice President/Art Director,
Never Boring Associates, Inc.
Since its opening in 2007, the Gallo Center for
the Arts has become an icon that is a magnet for all
things downtown Modesto. This started another
uptick in business in our downtown.
During major downturns in our overall
economy, our agriculture industry, which is the
major driver of our local economy, continued to
thrive and expand. We also experienced the
growth of a very strong and robust health industry
that employs thousands in well-paying jobs. The
new Kaiser Hospital, which opened in October
2008, the expansion of Memorial Medical Center,
the new Doctors Medical Center’s Valley Heart and
Darroch Brain & Spine institutes have all
contributed to this expansion. There have also
been other rehabilitation centers that have located
to our city, bringing with them many needed jobs.
Slowly, our retail and service industry have started
to recover and we are once again seeing growth in
our overall economy.
MODESTO IMPROVEMENT
PARTNERSHIP
In 2010, the planning started to replace our
aging county courthouse. After many meetings with
the Judicial Council of California’s state court
system, the project was approved and funding was
set aside to finance this replacement project. The
City of Modesto and the court system settled on a
downtown location encompassing an entire city
block that will again promote resurgence in the core
of our downtown businesses. This will be the single
largest funded construction project in the history of
downtown Modesto. After it is completed and
occupied, a decision will be made regarding the best
use of the old courthouse property.
In 2015, the city and county agreed to support
a downtown assessment district, which has the
ability to self-assess funding for the purpose of
improvements to established businesses in the
downtown core. The district is known as the
Tenth Street Plaza. A downtown
assessment district will
support improvements to
established businesses.
PHOTOGRAPH BY CARL BAGGESE.
138 ✦ TOUCHSTONES: Life and Times of Modesto
The Mary Grogan Park
Soccer Complex.
COURTESY OF THE CITY OF MODESTO.
Modesto Improvement Partnership, which will
work in conjunction with the existing Downtown
Improvement District. The board of directors has
hired a director and is in the process of developing
an expenditure plan. With the continuing success
of retail business at both Vintage Faire Mall and
McHenry Village, as well as at other shopping area
businesses, including an expanding restaurant and
hospitability sector, we are optimistic that the
service portion of our economy will continue to
develop and provide employment.
AN OPTIMISTIC FUTURE
The city is currently examining all assets it
owns, including the McHenry Mansion, McHenry
Museum, John Thurman Field, the municipalowned
golf courses, the Mary Grogan Park Soccer
Complex, and Modesto Centre Plaza. This review
is being done with the ultimate objective of
exploring how to better market these properties, as
well as developing an overall strategic plan to
finance and manage these assets. The city is
involving many groups in this review. Their
recommendations will assist in the marketing of
Modesto as a destination to attract more visitors,
will help grow more tourism, and ultimately, will
boost the economy.
The city and county asked the voting public to
support a half-cent sales tax increase to support
badly needed transportation infrastructure. With the
passage of Measure L, Stanislaus County can look
forward to more and better roads. It will also give the
county more leverage to obtain federal funding. It is
believed it will help create more jobs and help
support our existing industry, as well as bringing
new industry and diversifying our economy.
With all of these things in motion, we are
optimistic for our future and confident we will
continue to improve the quality of life for all of
our citizens.
ENTREPRENEURIAL HEARTLAND OF AMERICA
When thinking comprehensively about our rich history of business
and agricultural innovation and success stories, it becomes clear to me
that Modesto and Stanislaus County are the Entrepreneurial Heartland
of America.
With our rich and fertile soil; our unique climate; high density of wise,
multi-generational business entrepreneurs; talented C-level corporate
executives; and somewhat limited, but mighty, supply of hardworking craft
workers and laborers, we see a long list of world-class families and firms that
have stood the test of time. On top of that, we have a community of faithful
and generous benefactors who are the catalysts for a full array of community
services intent on leaving no person behind.
This beautiful reality is quite evident to those in our community who have
previously experienced life in other parts of our great country before locating
here. They number in the hundreds, if not thousands. There are scores of
these individuals and families who would never trade away their sense of
opportunity, of community, and all they have found here in Modesto. I am
proud to be one of those persons.
- Pete Herrmann, Principal,
NextStep Business Consultants
Business ✦ 139
MODESTO’ S TECH ECONOMY
Technical vocational opportunities have existed in Modesto and neighboring communities for many years. Being an agricultural
epicenter, Stanislaus County has been a hotbed for technological development in agriculture. However, in recent years, the existence
of technological opportunities has begun to extend beyond the agricultural field and into IT and programming.
In 2004, James Bates and David Darmstandler founded Datapath—a Modesto-based company that provides custom IT solutions
to organizations. Datapath quickly found success as a service provider, with clients including large school districts, major
municipalities, and fortune 500 companies. Their organizational impact garnered attention, and Datapath has been recognized each
year by Inc. Magazine’s “500” and “5000” lists, as one of America’s fastest growing private companies from 2011 to 2015.
While Datapath’s success put Modesto on the map as a provider of information technology services, significant strides have been
made in recent years to further the growth of the computer programming community. Recognizing the existence of programmers
within the greater Modesto area, Simeon Franklin, a programming language instructor for a Bay Area company, formed the Modesto
Scripting Language Meetup (MSLM) in 2012. Though small initially, the Meetup began to unite a previously disconnected group of
tech enthusiasts. When Franklin began work at Twitter in 2014, MSLM leadership was given to James Moore, who was later succeeded
by Nate Bunney, the current MSLM organizer, in 2015. Over the past four years, MSLM attendance has grown in numbers and
popularity. The existence of MSLM, a Modesto Google Developers Group, and other such groups has not only marked the existence
of programmers in the Central Valley, but has also been a vehicle to foster both individual skills and a growing tech community.
The rising attendance in social tech clubs, in addition to other indicators of a growing tech culture, caught the attention of the
Stanislaus Business Alliance. David White and Kurt Clark recognized that Stanislaus County has long been a home to programmers
who commute to jobs in the Bay Area. However, they also noticed the existence of independent contractors working in programming,
graphic arts, and other tech-related fields. In 2015, the Stanislaus Alliance Small Business Development Center founded ModSpace to
support the nascent tech economy within Stanislaus County. ModSpace is a collaborative workspace for independent consultants and
entrepreneurs specializing in fields such as web development and computer graphics. Heather Rapinchuk is the current chairperson
of ModSpace. In addition to housing local technical innovators, ModSpace has hosted several tech events, such as the 2016 Valley
Hackathon. Organizers Nate Bunney and Phillip Lan helped grow the programming contest to include over 70 participants. The
hackathons connect programmers in the Central Valley and raise awareness about Modesto’s budding tech economy.
Oportun, a fin-tech institution with headquarters in Redwood City, California, caught sight of the emerging programming
community in Modesto. In a progressive move, Oportun opened a Modesto location in April 2016 that now houses employees living
in the Central Valley. With a limited supply of programmers in Silicon Valley, areas such as Modesto may help meet the growing
demand for capable tech workers.
Over roughly the past decade, the technological climate in Modesto has shifted. Programmers and IT professionals have begun to
emerge in the area, as have companies to employ them. In the coming years, the Modesto tech community hopes to take the lead in
providing growth opportunities for the Central Valley.
- Phillip Lan, Digital Strategy Advisor, Business Development and Marketing at IBM, Hearst, and E.& J. Gallo Winery
Nathan Bunney, Web Development Consultant; Founder, Inventaweb; Organizer, Valley Hackathon
Heather Rapinchuk, Chairperson, ModSpace; Organizer, Valley Hackathon
Left: Modesto Scripting Language
Meetup united a previously
disconnected group of tech enthusiasts.
PHOTOGRAPH BY NATE BUNNEY. COURTESY OF
MODSPACE AND THE VALLEY HACKATHON.
Right: The Valley Hackathon helps
raise awareness about Modesto’s
budding tech economy.
PHOTOGRAPH BY BONNI LAN. COURTESY OF
MODSPACE AND THE VALLEY HACKATHON.
140 ✦ TOUCHSTONES: Life and Times of Modesto
CREATIVES
A RTISTS OF THE C ITY
BY KEN WHITE
“Creativity is piercing the mundane to find the marvelous.”
- Bill Moyers, American journalist
Everyone is a storyteller, everyone has a story to tell, and everyone appreciates a story well-told.
Our lives, our experiences, and our world view are our stories. Each of us tells our stories from that
unique perspective, whether it’s in a novel, a song, a painting, a poem, the volunteer work we do, or
the way we live our lives.
Michelangelo believed that every block of marble already contained a statue and it was the job of
the sculptor to discover it. The same is true of every artist. We all carry the stories within us. We just
need to find them and share them.
A community is defined in part by its creative minds. Its success, vitality, and uniqueness are
determined by the number and variety of genuinely visionary individuals a place can produce,
cultivate, and share. Based on that metric, we feel Modesto is doing very well.
Creatives are all storytellers at heart. They differ only in the form of their art.
The following are profiles of some of the gifted creatives in our community. They tell their stories
in their own words. They talk about their lives, their art, and their community.
Dorian Gibbons, Geisha, acrylic.
Creatives ✦ 141
military was left out – Navy, Marines, Army, Air
Force, and Coast Guard.
- Barry Day, Musician, Silvermoon
https://www.facebook.com/Silvermoon-
Band-146310275404038/
WHAT WOULD BE YOUR
DREAM PROJECT? WHY?
I would love to sing in Antarctica and
Australia, so that I would have performed on all
seven continents!
Top: Tammy Jo Schoppet.
Middle: Barry Day.
Bottom: Annalisa Windberg.
“There is a vitality, a life force, an energy, a
quickening that is translated through you into
action, and because there is only one of you in
all time, this expression is unique. And if you
block it, it will never exist through any other
medium and will be lost.”
- Martha Graham,
American Dancer and Choreographer
- Annalisa Winberg,
International Opera Singer, Educator
www.Valley-Song.com
WHO OR WHAT INSPIRED
YOU TO BECOME
AN ARTIST?
Fingerprints in 3,000-year-old pottery!
When I was 17, I worked at the Egyptian museum
and spent hours staring at the ceramic work
in glass cases. Twenty-five years later, a doctor’s
recommendation to “get a hobby” started my
artistic clay journey.
- Tammy Jo Schoppet, Potter
www.hobbypotter.com
WHAT HAS BEEN YOUR
MOST REWARDING PROJECT?
Without a second thought—traveling overseas
to entertain our troops. Silvermoon had the
honor to take two Department of Defense USO
Tours, which included ten countries and a special
performance on the hanger deck of the USS
Enterprise aircraft carrier in the Philippines. We
performed for over 100,000 men and women
during our combined tours. No branch of our
WHAT DO YOU CONSIDER
YOUR GREATEST
ACHIEVEMENT?
After 40 years of teaching speech and theater
at Modesto Junior College, I consider my
greatest achievement to have been touching so
many people, both young and old, who took my
classes and performed in my productions. I
often have former students tell me how much
my Readers’ Theater class meant to them as they
pursued careers in education. Former actors
often tell me that the production they were in
was one of the highlights of their academic
142 ✦ TOUCHSTONES: Life and Times of Modesto
career. I also take great pride in the eight years
that I was dean of the MJC Arts Division. During
that time, I was a part of creating a new dance
program, guitar program, humanities program,
plus adding a diverse new staff in art, music,
and theater. These instructors are now leaders in
the arts community.
- Jim Johnson, Ph.D.,
Educator, Director, Actor
http://www.galloarts.org/
ANY REGRETS ALONG
THE WAY?
Sometimes I think of a life led down a
different path, and I kind of fantasize scenarios
fueled by endless “what ifs”: what if I went to a
four year university, what if I pursued a different
passion, what if I did something else, what if,
what if, what if? But, in the end, no, I can’t say
I do have any regrets. It all works itself out
eventually, one way or another. And, if you like
where you are presently, then you can’t really
regret where you’ve been.
- Erikka Reenstierna-Cates,
Dancer, Teacher, American Repertory Ballet
http://www.arballet.org/person/erikkareenstierna-cates/
WHAT ARE YOUR PLANS FOR
THE FUTURE?
Annalisa and I have touched the lives of
500,000+ students through our AmazingVox
School Residencies, which will continue. Also, I
have developed some remarkable partnerships
in the international philanthropic communities
that will probably lead to interesting collaborations
in the Balkans and other fascinating areas
of the world, both as organizer and performer.
Finally, I am again reinventing myself as a
singer. I have performed internationally as a
dramatic baritone and heldentenor. Now, I will
return to the baritone category of roles. It is
exciting to begin a new vocal adventure.
Above: Jim Johnson.
Bottom, left: Erikka Reenstierna-Cates.
Below: Roy Stevens.
- Roy Stevens,
International Opera Singer, Educator
www.WinbergAndStevens.com
WHY IS ART IMPORTANT?
HOW DOES IT BENEFIT
PEOPLE? A COMMUNITY?
I think art is maintenance on the universe.
There is an artist in everyone and it can help
reveal to yourself what is important to you.
Making art requires that you listen to yourself. I
am sad to see how art in all its many forms is
Creatives ✦ 143
A VIBRANT, INCLUSIVE WRITING COMMUNITY
Writing can be a lonely endeavor, and breaking into the publishing world is
often a frustrating experience. Many Modesto area authors have found
camaraderie – and confidence – through a vibrant and inclusive local writing
community. From informal groups meeting at local coffee shops to events centered
around the downtown arts scene and Modesto Junior College, writers have a
number of opportunities to connect and share their work with a larger public.
MoSt (the Modesto-Stanislaus Poetry Center) hosts a monthly Tuesday
poetry series at local restaurant “Barkin’ Dog Grill,” inviting poets from our area
and beyond to share their work. The Queen Bean Coffee House is the scene of
monthly poetry nights hosted by Summer Krafft, where participants perform in
front of a packed house and members of the crowd often join in during the
open mic period. Another popular event is Modesto Junior College English
professor Sam Pierstorff’s popular “Slam on Rye,” which showcases talent from
Modesto and around the country.
Through the Stanislaus County Library system, writers have an opportunity
to share their work at various events, including the annual Local Author Fair.
On a larger stage, writers can interact with readers at Manteca’s Great Valley
Bookfest, and a number of Modesto writers participated in Fresno’s inaugural
LitHop in 2016. Our local bookstores, Barnes & Noble, and the beloved
Yesterday’s Books, support a number of local authors and provide a venue for
reading and signing.
Modesto’s small but thriving arts community guarantees that writers don’t
have to go far to find those with similar passions and to reach a reading public.
Stanislaus County Library Local Authors Fair.
PHOTOGRAPH BY JAMES A. EWING.
- Paula Treick DeBoard,
Author of The Drowning Girls and The Mourning Hours
Brian Swander.
being sidelined or eliminated in our educational
system. I believe that the natural creativity we are
all born with should be nurtured and encouraged.
Whether you want to become an artist or choose
another path, creativity is the foundation of all
problem solving. A community is often defined in
part by its commitment to the arts.
- Brian Swander,
Painter, Musician, Carpenter
http://www.brianswanderworks.com/
WHAT WORDS OF ADVICE
WOULD YOU GIVE TO THOSE
WHO WANT TO BE AN ARTIST
LIKE YOU?
Taken from the words of poet “Spoken
Reasons.” F.C.H.W—Faith, Consistency, Hard
144 ✦ TOUCHSTONES: Life and Times of Modesto
Work. Secondly, be sure to practice as you plan
to perform. When you perform, perform as you
have practiced. Finally, when the going gets
tough, the tough get going. Don’t let any
obstacles block your aspirations.
- Khalil Williams,
Student, Saxophonist, Actor
WHY DID YOU COME TO
STANISLAUS COUNTY?
WHY DID YOU STAY?
I was born, raised, and educated in
Stanislaus County, as well as Colorado. I’ve
really been here most of my life with the
exception of spending time in Italy, serving my
country in the military, and spending some time
in Hollywood with Paul Henning, the producer
of The Beverly Hillbillies. I call this great place of
Modesto home and I like it.
- Roberto Chiesa,
Filmmaker, Documentarian, Media Producer
https://www.facebook.com/perrinmedia
WHAT INFLUENCE HAS YOUR
HOMETOWN AND STANISLAUS
COUNTY HAD ON YOU?
ON YOUR ART?
I moved to Modesto in seventh grade. I had
never really sung. I had a karaoke machine,
but that’s about it. I joined choir. I started
doing theater and taking voice lessons. My
musical schooling began here and was so
encouraged and fostered. I wanted to go to
Juilliard and I didn’t have any musical
background, outside of choir. My voice teacher
suggested that I take classes and get some
coaching, so I would be better at the theory.
Everybody was so supportive of me. It felt like a
huge achievement for all the people who
had helped me finally get in. Modesto is a great
place to grow up. I was afforded so many
performing opportunities.
Above: Khalil Williams.
Left: Roberto Chiesa.
- Morgan James,
Singer, Songwriter, Actress
www.morganjamesonline.com
ON THE CUTTING EDGE OF
CULTURE, TECHNOLOGY, AND CREATIVITY
We are on the cutting edge of culture, technology, and creativity. And it shows in our growing
community arts scene, our incredible youth-focused technology innovation program, CodeX,
and the many other creative innovations exclusive to our community.
We’re a mix of grit, passion, and flavor; from our food to our history to our people. I’m an
example of what Modesto is to the core: Born and raised in South Modesto by Dust Bowl
refugees who never gave up and had a dream to make something great for their family. I am
continuing that tradition as a local business owner and community leader. I hope to pass that
tradition on to my children.
- Mike Daniel, Partner & CMO, Final Cut Media
Creatives ✦ 145
Above: Mike Pascale.
IN ONE WORD, HOW WOULD
YOU DESCRIBE YOURSELF?
Right: Morgan James.
Below: Carolina Stevens.
Imaginator.
- Mike Pascale, Artist, Writer
https://www.facebook.com/mike.pascale
WHAT IS ONE THING PEOPLE
WOULD BE SURPRISED TO
KNOW ABOUT YOU?
I grew up homeschooling around the world,
following my international opera singer parents.
This has given me a fascination with other
cultures, as well as the performing arts.
- Carolina Stevens,
Student, Stage Manager, Actress
A few of the other creative people who have
been profiled in Stanislaus Magazine include:
Dorian Gibbons, painter, sculptress, designer;
Nita Gunnarson, painter and educator; Dwight
D. Mahabir, actor, singer, producer, director;
John Mayer, educator, actor, director, producer;
Scott Mitchell, photographer, educator; Wes
Page, film, video, and radio storyteller and educator;
Henrietta Sparkman, artist, educator; Jim
Sanders, veteran, author; and Gillian Wegener,
Modesto Poet Laureate, educator.
“Creativity takes courage.”
- Henri Matisse, French Artist
Photographs by James A. Ewing. Interviews and
images courtesy of Stanislaus Magazine.
TREMENDOUS CIVIC PRIDE
I have only been here four years, but the
people I have met and the tremendous civic
pride in this community are what really
make me feel proud to reside in Modesto.
- Kole Siefken,
Westmont Hospitality
Hotel General Manager,
DoubleTree by Hilton
146 ✦ TOUCHSTONES: Life and Times of Modesto
THE BEST- KEPT SECRET
IN MODESTO
Sometimes it seems the best-kept secret in
Modesto is at 1015 J Street. When people walk
into The Mistlin Gallery, they’re amazed to find a
well-lit art gallery, tastefully exhibiting the work
of local and regional artists right in the heart of
town. Regular visitors and participants in the
monthly “3rd Thursday Art Walk” know better.
The Central California Art Association (CCAA),
an all-volunteer group that operates the gallery,
has been a part of the community for years, and
the beautiful Mistlin Gallery has been in its
present location since 2004.
First, a little history. In 1942, a group of local
artists formed the Modesto Art League, which
evolved into the Central California Art League in
1952. The group was incorporated as a nonprofit a
little over a decade later. For a number of years, the
CCAA operated their gallery in the basement of the
McHenry Museum. Once a year, they sponsored a
Spring Art Competition, where art was displayed at
the E. & J. Gallo Winery corporate headquarters.
When the museum decided to expand into their
basement, the CCAA had to relocate. With the help
of generous donations from art patrons like Honda
car dealer Tony Mistlin, Edna Mellis, and others,
the current location was secured.
The CCAA provides a number of services,
including art education, art exhibition—both in
the Mistlin Gallery and at other venues—
cultural activities, and special events. CCAA has
played a key role in Memorial Medical Center’s
Complementary Therapy Program, which The Mistlin Gallery is a community treasure.
provides therapy to cancer patients and PHOTOGRAPH BY VIRGINIA WHITE. COURTESY OF THE CENTRAL CALIFORNIA ART ASSOCIATION.
caregivers through artistic expression. In
addition, support and recognition for young
artists in the region comes through the CCAA’s annual “Young@Art” exhibition, which features work by young artists from ages two
to 18. The Art Scholar Program provides art instruction to underserved high school students. In recent years, the CCAA has expanded
its outreach to area schools through their CLASS program, providing art instruction in public schools.
However, the real appeal is the gallery itself. For those who enjoy and appreciate art, The Mistlin Gallery offers ten different exhibits
each year, including several competitive events. The Gift Shop has one-of-a-kind jewelry, ceramics, and small format original artworks
and prints, as well as cards for gift-giving. The gallery is open to the public and admission is free. It is a great place to view and
purchase art.
Plan on visiting the Mistlin Gallery regularly. You will see something new and different with each visit. And tell your friends. The
Mistlin Gallery deserves to be a community treasure, not a best-kept secret.
- Tony Pooler, President,
Central California Art Association
Creatives ✦ 147
OUR FUTURE
O N THE R OAD THAT L IES B EFORE U S :
T HE F UTURE OF M ODESTO
BY CAROL WHITESIDE
Linda Jones, California Foothills by
Knights Ferry, watercolor.
THE CHALLENGES AND OPPORTUNITIES OF THE FUTURE
It is hard to write about the future of Modesto. There are so many alternatives and possibilities to
consider. There are, however, a few things about which we can be fairly certain.
The population of Modesto will continue to grow. It is estimated that it will reach as high as
300,000 in 20 years. People from other parts of California, other states and nations who seek the
ambient climate and affordable cost of living will come to our area. With high birth rates locally, much
of the growth will be internal; simply expanding and growing the families who already live here.
Modesto began as, and will remain, an agricultural-based community. Increased automation
of agriculture will decrease the need for unskilled labor, potentially adding to an
unemployment pool that is already too large. However, with more vertical integration of agriculture,
and increasing global demand for high quality foodstuffs, we can safely assume that agriculture will
continue to be an important part of the local economy, even as the number and kinds of jobs and
industries grow and change.
The local economy will continue to diversify. Diversification will be necessary to leverage the
skills of the local work force, to build upon emerging technologies, and to provide access to new
economic sectors. This trend, in turn, will promote upward mobility for the educated and talented so
they can stay, live, and work in the area.
Education for our young people will be more important than ever. The role of education will
be critical if we are to assure prosperity for the growing population. The graduates of California State
University, Stanislaus, and University of California, Merced, will help provide a better educated, more
competitive workforce, but every school and every district has to prepare students to be part of this
new economy.
148 ✦ TOUCHSTONES: Life and Times of Modesto
Many of the influences that will shape
Modesto in the future may come from the
outside. Our physical and social connection to
the other metropolitan areas of the state will get
stronger. Our challenge and our opportunity
will be to manage the influences and pressures
to ensure the future that we want, not one that
is dictated by outsiders.
URBAN FORM:
WHAT WE BUILD
Modesto has perhaps the most successful
downtown for a city its size in the valley.
Modestans worked together for decades to
improve our downtown and to re-establish it as
the “heart” of the city. Continued focus, building
on the successful arts and entertainment venues
provided by restaurants, theaters, museums, and
the Gallo Center for the Arts, will create a lively
downtown with appeal for everyone. Soon, a new
high-rise courthouse will change the skyline,
expand the footprint of downtown, and bring
more offices, workers, and investments to the city
center. Small shops, services, coffee shops, and
even lofts or condos for those who want to live in
a more urbane environment will enhance our
downtown and provide a focus for the community.
Modesto’s neighborhoods are strong and
increasingly cohesive. First, the La Loma
neighborhood, and then the College Area
Neighborhood Association and Del Wood
IRVINE NEW LEADERSHIP NETWORK—
CREATING CITIZEN LEADERS
The Irvine New Leadership Network (NLN), a new civic innovation
project in partnership with The James Irvine Foundation, launched in
Stanislaus County in September 2016. The NLN brings together business,
nonprofit, education, government, health, faith, and media leaders to
work in the “dynamic space” between sectors—finding common ground
and building trust—and then working together on important initiatives in
the community.
The overall goal of this program is to create a meaningful network of wellconnected
citizen leaders who can help drive significant change in their
community. To accomplish this, cohorts of 12 to 15 leaders immerse
themselves in an intensive nine-day program, meeting three times over six
months. These cohorts are then woven together to create one larger network.
For more information, please visit www.irvinenewleadershipnetwork.org.
- Stanislaus Community Foundation
Neighborhood Alliance have formed coalitions
of neighbors, who take some responsibility for
keeping the neighborhoods safe and clean. More
neighborhoods, organizing and pulling together,
will mean lower crime rates, safer routes for
children, and an environment that supports
remodeling and updating existing houses.
Land use and urban form have always been
part of local policy discussions, and they will
continue to be in the future. Development is an
important part of the local economy, as the city
Love Modesto, perpetuating the values
of the community.
COURTESY OF THE CITY OF MODESTO.
Our Future ✦ 149
ARRIVING
HOME
I kissed my wife goodbye, turned, and boarded the bus. I put my right leg
on the first step and hoisted myself up. I was not only climbing onto a bus; I
was stepping out of my comfort zone. When I moved to Modesto from
Phoenix, I vowed to become active in my new community. I heard about a
unique program. One that exposed its participant to the movers and shakers
who helped shape the area. “Leadership Modesto” was started by the
Chamber of Commerce over thirty years ago and its alumni were the virtual
“who’s who” of the community.
The bus was heading to Bass Lake. The program starts with a weekend
retreat. There, we would get to know one another, and spend a little
introspective time focused on our personal style of leadership. I looked down
the aisle and saw the faces of strangers who I would be not only spending the
weekend with, but a Friday a month for the next ten months.
I look back now at the moment, and recognize that it’s when I actually
arrived home. Those strangers are now my friends. Today, I am an active
member of the community and one that I hope is viewed as a positive
difference maker. I found a bit of my voice on that bus. I also learned how
lucky I was to now call this my town.
For some reason, as a community, we are apologist. Sure, we have our
challenges; what community doesn’t? Yet, what I found was that our people
and their passion make this a place that not only has a rich history, but a
bright future.
- Elliot Begoun, Principal,
The Intertwine Group
and surrounding areas work to enable housing
and jobs for the growing region, while
preserving precious agriculture resources. We
will have to build neighborhoods where
residents can live together and perpetuate the
values of the community.
A SENSE OF OUR PLACE
There are a variety of characteristics that
make a place special and unique. A larger city
and metropolitan area will bring challenges—
more traffic, more crime, and greater frustration
with the inconveniences that come with more
people and crowded spaces. However, with
more people will also come more amenities,
including recreational activities for young
people, shopping options, cultural venues, and
economic growth.
Our sense of place, here in Modesto, comes
from a combination of experiences that
encompass local knowledge, history, and our
shared memories. It involves our unique
experiences. We share an understanding of our
place in the world; our connection to the land, the
rivers and open spaces around us, our neighbors
and neighborhoods, and our geography, as well as
our demography. Our sense of place comes from
the joy of concerts in the park and almond
blossoms in the spring; from festivals and parades,
charity events, bike rides, marathons, and cancer
walks. Our sense of place is perhaps most
uniquely demonstrated with the “Love Modesto”
events that bring thousands of people out to work
together to improve our neighborhoods and the
community. There is a strong sense of place here.
It is worth nurturing and protecting to make sure
that Modesto remains a real community, not just
an unconnected aggregation of streets, houses,
and buildings.
IT’ S THE ECONOMY AND
ALWAYS HAS BEEN
“Leadership Modesto” inspires, grows, and unites the next generation of leaders in our community.
COURTESY OF “LEADERSHIP MODESTO.”
We have the world’s best soil for crops. We
have taken leadership steps to provide a water
supply that will serve us well, even as we
struggle with huge statewide issues like the
drought and groundwater depletion. Our
natural advantages will continue to support this
“growing” part of our economy. Modesto has
150 ✦ TOUCHSTONES: Life and Times of Modesto
always valued agriculture, but it has
traditionally been an assumption rather than a
strategy. With increasing global demand for a
safe, healthy food supply, an explicit strategy to
support and ensure that our agriculture economy
will remain healthy has to be a part of Modesto’s
economic planning.
However, agriculture alone is not sufficient to
provide the economic engine needed to make
certain that our growing city will prosper.
Regional medical facilities and services are
showing strong growth potential. Already, there
are signs of a growing tech sector in the city.
Work spaces for tech entrepreneurs, business
incubators, and angel investors ready to provide
capital and counseling could support home
grown businesses, fundamental to a diversified
local economic base. Creating and maintaining a
workforce that can meet the needs of new
businesses and economic sectors will continue
to be a challenge for the region, and will require
improved collaboration between educational
institutions, employers, and public agencies.
CIVIC
ENGAGEMENT
A bright future for Modesto will depend on a
shared and sustained vision. Local government
will increasingly play the role of facilitator as
investors, business leaders, and philanthropists
assume a greater responsibility for change and
development. While the city may provide the
zoning and infrastructure for a regional medical
center, it will be the private sector that builds
the clinics, hospitals, and labs. While the city
oversees basic water, roads, and utilities, it will
be the private sector that builds processors,
manufacturers, and incubators.
The El Viejo Post Office. The
Modesto community nurtures and
protects a strong sense of place.
PHOTOGRAPHS BY SCOTT MITCHELL.
Below: Our community is making
certain that our growing city
will prosper.
PHOTOGRAPH BY WILLIAM HARRIS, WILLIAM
HARRIS PHOTOGRAPHY.
Our Future ✦ 151
A PLAYFUL OPPORTUNITY TO RAISE AWARENESS ABOUT A SERIOUS ISSUE
While hidden away, domestic and sexual
violence is immune to cure, so it’s critical to
open communication about this scourge. Haven
Women’s Center of Stanislaus was founded in
1977 as Haven/Stanislaus Women’s Refuge
Center, providing domestic violence support
services to battered women and their children
in Stanislaus County. By 1993, following a
merger with the Stanislaus Rape Task Force,
Haven Women’s Center of Stanislaus became a
comprehensive provider of vital community
services and advocacy for victims/survivors of
domestic violence and sexual assault.
How do you get people talking now, so they
can prevent it from happening? In 2014, to
Buffalo Soldiers Motorcycle Club supporting a Walk a Mile in Her Shoes ® event to raise public awareness of promote public awareness in Stanislaus
sexual and domestic violence.
County, Haven ran its first Walk a Mile in Her
PHOTOGRAPH BY MAY RICO.
Shoes (WAM) event in downtown Modesto.
An ever-increasing number of men, women,
and their families are joining the award-winning Walk a Mile in Her Shoes ® : The International Men’s March to Stop Rape, Sexual
Assault & Gender Violence. A Walk a Mile in Her Shoes ® event is a playful opportunity for men to raise awareness in their
community about the serious causes, effects, and remediations to men’s violence against women.
Having walked in two of the three annual WAM events, I was one of 200 to 275 men who wore red high heels to gingerly and
un-artfully walk roughly 1,700 strides from the Gallo Center for the Arts up I Street, over to 16th Street, back on J Street to 10th,
and return to the Gallo Center, bruised and sore. As they say, “You can’t really understand another person’s experience until you’ve
walked a mile in their shoes.” But, in a perfect example of mind over matter, I was proud to not just have written a check in support
of Haven, but to have joined these other men to publicly declare NO MORE to the criminal bullying and terrorizing done to
vulnerable women and men. It’s not easy walking in these shoes, but the more we get men talking about the problem, the closer
we’ll be to hardening the target by removing these despicable acts from the dark shadows into the light where we can better police
the offenders and protect the isolated victims who desperately need our help.
We encourage all men to walk in WAM every April in downtown Modesto. Every man’s voice counts to attack this insidious problem.
- Phil Trompetter, Board of Directors,
Haven Women’s Center of Stanislaus
Civic engagement at all levels will be essential to
tap into the newest and most creative ideas, and
find ways to monetize opportunity, encourage
entrepreneurs, and move nimbly to take
advantage of trends and community choice. A
stable local government that can facilitate change
without controlling, in tandem with an
interested, engaged civic sector, will enhance
and expand the possibility for accomplishment
and community prosperity. It is the tradition of
visionary leadership shared between the public
and private sectors that will guide and help steer
the future. And that collaborative trait is a
fundamental part of our character.
THE KEY IS PEOPLE
Young people, who left to find their fame and
fortune elsewhere, are coming back to Modesto.
They now see their hometown as a good place for
their families; where their roots run deep and life is
simpler and less chaotic than in the Bay Area or in
Southern California. With them comes new energy
and new perspectives. Their leadership and
152 ✦ TOUCHSTONES: Life and Times of Modesto
optimism is being felt in community organizations,
businesses, and religious institutions. Local
governments, educational support groups,
charitable organizations, and the arts are all
benefitting from the enthusiasm and participation
of a new and/or returning generation of expatriate
Modestans.
Neighborhoods in Modesto are strong and will
get stronger. Neighbors know each other, children
can play together, and elementary schools serve
the families who live in the area. Human
connections—across ages, genders, and cultural
backgrounds—create incredible bonds, and will
be key to our successful future. Building on these
connections, Modesto will find ways to include
the rich cultural diversity of people, already living
and working here, in our civic activities and
community leadership, which gives everyone a
stake in the success and prosperity of the
community. Inclusion, participation, and mutual
support will strengthen Modesto, and be
important to our success in a global economy.
NO
GUARANTEES
A successful Modesto has not been—and will
not be—without its challenges. If there had not
been an organized, informed, and inclusive
civic culture, Modesto would never have
approved the formation of a public utility
district with its own power supply. That wasn’t
an easy decision, and many opposed it, but
Modesto voters saw a future that would give us
inexpensive power and a safe and secure water
supply. We continue to benefit from that
foresight and vision today.
Modesto also made the difficult political
decision to build a convention center and a
performing arts center to anchor downtown.
Several elections revolved around whether or not
those were good decisions. Today, those are no
longer issues, and the old controversies have
faded away. These decisions, which benefit us in
the present, were the result of courageous,
persuasive, and consistent leadership by
Modestans in the past.
Success is not certain. There are twists and turns
in the road that lies ahead. We could reject new
ideas and try to live in the past. We could fail at
educating our young people, making employment
an elusive goal. We could ignore the gangs, crime,
Modesto is a great place to call home.
PHOTOGRAPH BY ADRIAN MENDOZA. COURTESY OF THE MODESTO CONVENTION & VISITORS BUREAU.
MODESTO— A GREAT CITY TO GROW UP IN
AND GROW OLD IN
I foresee a day when the majority of the public and private conversation
about our city is about the great servant citizens we have, neighbors watching
out for each other, concerned about the well-being of the people on their
block. Another thing we’ll be looking for is an intentional move by our local
governments to invest resources to strengthening leadership at the
neighborhood and community level. If we’re successful, we’ll see an increase
in the numbers of churches, businesses, and citizens acting together on their
own behalf to improve their schools, create more jobs, cut the crime rate, and
make true the saying, “Modesto—a great city to grow up in and grow old in.”
– Marvin Jacobo, Executive Director, City Ministry Network
Originally published in the April 27, 2014 edition of The Modesto Bee.
The key to strengthening Modesto’s
success is giving everyone a stake
in the success and prosperity of
the community.
PHOTOGRAPH BY CHRIS MURPHY. COURTESY OF
LOVE MODESTO AND MODESTOVIEW.
Our Future ✦ 153
and drugs that are a threat to our community. We
could refuse to make the necessary investments
that will be the foundation for the future. We could
lose our sense of community and become just
another bland agglomeration of roads, homes, and
structures. But, based on the past; based on our
history of courage, vision, and leadership, I don’t
believe that will happen.
I am confident Modesto’s future is bright. It is
splendid in its diversity and opportunities. It will
be exciting and worthwhile to be part of the
coming decades in our city. It won’t be easy, but
we have never taken the road most travelled. We
have a history of taking the right road,
overcoming obstacles, and reaching our goals.
That is the future I am counting on for Modesto.
Collaboration is a fundamental part
of our character.
PHOTOGRAPH BY DAVID JONES. COURTESY OF
STANISLAUS COUNTY.
AWARDS
& ACCOMPLISHMENTS
Streetsblog California recognized Modesto for its bike-friendly improvements, naming it a
“Bicycle-Friendly Town.” Streetsblog California is a website that informs Californians about ways
to improve an outdoor lifestyle through walking, biking, and transit. By adding buffered bike
lanes, building roundabouts, and walking paths like the Virginia Corridor, the city is becoming
known for encouraging healthy outdoor lifestyles.
Modesto topped the list of California cities taking part in National Night Out. The city won first
place in the state for participation in its size category and finished fifth in the nation. National Night
Out is an annual community-building campaign that promotes police-community partnerships and
neighborhood camaraderie to make our neighborhoods safer, more caring places to live.
Glassdoor.com featured the E. & J. Gallo Winery in their online article, “9 Companies as Cool
as Google.” The story featured nine companies whose corporate culture and values have
consistently led to long-term employee and job satisfaction. According to the article, “Gallo is a
large enough company that there’s plenty of room to move across the organization based on your
career interests, but small enough to build relationships across teams and departments.”
The city’s focus on technology earned Modesto a “Digital Cities Award.” The city deployed
several projects that engage citizens and boost the city’s commitment to effective, responsive, and
transparent government. Some of these include the police department’s Real-Time Crime Center
and the GoModesto! mobile app.
In a WalletHub report, Modesto was listed as the seventh “Most Fun” city in California, based
on the number and variety of entertaining and cost-effective activities. The study compared the
150 largest cities across 51 key metrics, ranging from “number of fitness clubs per capita” to
“movie costs.”
Modesto was ranked in the “100 Best Places to Live in the USA,” compiled by U.S. News &
World Report. To make the list, a city had to have good value, be a desirable place to live, have a
strong job market, and a high quality of life.
- Amy Vickery, public information officer, City of Modesto (July 2015-July 2017);
public information officer, Stanislaus County
Excerpted from Our Community Matters, a monthly newsletter published by the City of Modesto.
154 ✦ TOUCHSTONES: Life and Times of Modesto
CONNECTING FOR GOOD
The third “Connecting for Good” event took place on April 28, 2016, and
brought a capacity crowd to Modesto Centre Plaza for a day with Dave Viotti
and Smallify. As the day progressed, we watched hundreds of attendees
develop bold yet actionable approaches to the vexing challenges they face
daily in their community work.
Stanislaus Community Foundation has supported the “Connecting for
Good” event for the past three years, as one of many ways we invest in our
region. All of our work—whether through our grantmaking, our conferences,
or our regional initiatives—is underscored by a singular, core belief: Stanislaus
is at a tipping point.
What does it mean to be a community at a tipping point? It means we have
a critical set of choices to make. We can choose business as usual: focused only
on our organizations, led by our unique funding streams, building
relationships only defined by contracts, focused on agendas and deadlines and the headlines that tell
us we’re at the bottom of various national lists for various things.
Or, we can make an entirely different set of choices. We can:
• Choose mission over brand. Put aside your organization’s agenda and see yourself in a larger
movement for change within your respective field, whether that’s education, healthcare, the local
economy, etc. Ask yourself: “How can my organization’s mission align around a common agenda?”
• Choose to view our community as a network or hive. When one of us isn’t winning, the rest of us
aren’t winning either. This means open-sourcing relationships and building trust so that change
happens quickly.
• Choose relentless curiosity. We think we must possess all the answers when, in truth, we really could
benefit from asking more questions. This commitment to inquiry leads to some challenging
conversations about what we all take for granted as hard facts. It means we’ll tip some sacred cows
on the way.
• Choose empathy. Instead of averting our eyes, we can try to walk in the
shoes of the people we want to help. We can cultivate deep empathy by
putting aside our assumptions and learning what it means to be poor in
Stanislaus County. We can begin to view the issues faced by the working
poor, not from our perch as service providers and funders, but through
the lens of the human being who experiences poverty first-hand. When
you arrive at this place of authentic understanding, that’s when innovation
can begin.
• Choose experimental design. It’s not a linear path to solutions. Oftentimes, it’s
the zigzags that lead to meaningful change, and these curves require
patience and what I call “intestinal fortitude.” We all love our rigid plan and
we all love our tangible programs. But, remain open to possibility and even
serendipity along the way.
• Choose to fail fast. The best way to learn is to try something new and fail at it. But, the key is to stay
riveted by that failure so that it teaches you and refines your work.
We see many individuals in our community already selecting from the above set of innovative
choices, which makes it an incredibly exciting time to live in the Central Valley. For our part, Stanislaus
Community Foundation will continue to invest in the local capacity for change through our
grantmaking and our leadership initiatives. We look forward to supporting your good work.
Above: “Connecting for Good”
sessions help citizens develop bold yet
actionable approaches to the
challenges we face each day in our
community work.
PHOTOGRAPH BY BILL WOOD, BILL WOOD
PHOTOGRAPHY. COURTESY OF THE STANISLAUS
COMMUNITY FOUNDATION.
Below: The Stanislaus Community
Foundation invests in the local
capacity for change.
PHOTOGRAPH BY BILL WOOD, BILL WOOD
PHOTOGRAPHY. COURTESY OF THE STANISLAUS
COMMUNITY FOUNDATION.
– Marian Kaanon, President/Chief Executive Officer,
Stanislaus Community Foundation
Our Future ✦ 155
TRIVIA
I N P URSUIT OF M ODESTO M INUTIAE
BY CARL BAGGESE
Michael J. Mangano, Michael J.
Photography & Design, Echoes of
the State, ghost photograph.
Trivia can be defined as “unimportant facts or matters.” It also can be interpreted as “little known
facts” about people, places, or things. For the sake of the following information, let’s use the second
definition, since everything that follows may be little known to many, but historically significant
nonetheless. That old 1970s game of Trivial Pursuit classified its trivia by distinct categories, so we
will do the same to make it easier to find information that may be of interest.
GEOGRAPHY
Before white settlers decimated the Native American tribes inhabiting the area, four thousand
Yokuts lived in the region.
The initial crop grown in the region was wheat, which, until the railroad arrived, had been
shipped by river to the Port of Stockton.
The Central Pacific Railroad was responsible for the original mapping of the street grid in Modesto.
Many of the original buildings in Modesto were moved from the river towns of Paradise City and
Tuolumne City, including the two-story Ross House Hotel building, which arrived in two pieces.
The Modesto Arch is located across the original state highway route that ran through town on I
Street. The arch was dedicated in 1912 and christened with canal water.
China Alley, in an area bounded by Seventh, Eighth, and G Streets, was active in the late nineteenth
century. Tunnels as deep as 14 feet below ground connected many of the buildings in this area.
La Grange Dam was built by the Turlock and Modesto Irrigation Districts and completed in
1893, but water did not flow into the irrigation canals until 1903. Anti-irrigation lawsuits
156 ✦ TOUCHSTONES: Life and Times of Modesto
stymied the completion of the system for
ten years.
Modesto threw an irrigation “jubilee” in 1904
and took visitors on train tours of the entire
irrigation district.
ENTERTAINMENT
Modesto’s first performance space was
located in a loft above Ross Livery Stables on the
south side of I Street, between Ninth and 10th
Streets, according to early historian and former
mayor, Sol P. Elias. It was called simply, “The
Theatre.” The first presentation by the Modesto
Amateur Company was Ten Nights in a Barroom,
which premiered on February 9, 1872.
On May 3, 1944, the Hotel Modesto burned
in a spectacular fire. Among the throng of people
watching the spectacle were Dorothy Lucas, nine
months pregnant, and her daughter, Kate. Two
weeks later on May 14th, Dorothy gave birth to
George Walton Lucas, Jr. Kate would later say
she was fearful her mother might go into labor
on the street while watching the fire.
Modesto High School graduate, Harvey
“Harve” Presnell, was headed for a career in
opera when Meredith Willson heard him sing
and had him audition for the role of Leadville
Johnny Brown in The Unsinkable Molly Brown.
He played the role on Broadway opposite
Tammy Grimes and on film opposite Debbie
Reynolds. He would later be cast in several films
and many television programs and play the role
of Daddy Warbucks on stage in Annie over
2,000 times.
During the 1965-1969 run of Barbara
Stanwyck’s The Big Valley on television, the
Barkley clan often visited Modesto, since their
ranch was located near Stockton.
The Briggsmore Theatre, located on McHenry
Avenue, was the first new movie theater since
1934 to be built in Modesto. It was a state-ofthe-art,
70mm, six-track stereo theater with 524
seats. The first feature was The Sound of Music,
which played for 14 weeks. At that time, most
movies played in Modesto for a week, at most.
This theater would later welcome George Lucas
for the premiere of his Modesto-based film,
American Graffiti, in 1973, and eventually host
the local opening of Star Wars, in 1977, with the
introduction of a new Dolby sound system, and
comments from George Lucas, Sr.
In 1976, Peter Bogdanovich brought Ryan
O’Neal, Burt Reynolds, Tatum O’Neal, and the
rest of his players to Modesto to film
Nickelodeon. The movie was shot in and around
town, using the old ice warehouses on Ninth
Street as sound stages.
Above: The 1904 Irrigation Jubilee.
There are many little-known facts
about Modesto.
COURTESY OF THE MCHENRY MUSEUM.
Below: The Ross House Hotel (center)
arrived in Modesto in two pieces.
COURTESY OF THE MCHENRY MUSEUM.
Trivia ✦ 157
At the time it opened, the state-of-theart
Briggsmore Theatre was the first
new movie theatre since 1934 to be
built in Modesto.
COURTESY OF THE MCHENRY MUSEUM.
In the early 1990s, famed movie star
Elizabeth Taylor stayed in Modesto at the Red
Lion Hotel (now the DoubleTree by Hilton),
while visiting her seventh husband’s mother,
who was hospitalized at Memorial Hospital.
Construction worker Larry Fortensky had
married Taylor in 1991 in her eighth wedding
ceremony (she married Richard Burton twice).
Modesto made its animated debut as the
location of the DreamWorks Animation SKG
film, Monsters vs. Aliens, in 2009.
Modesto was the location of a highly
acclaimed television series on ABC called,
American Crime. With little help from the
community because of its controversial subject
matter, the series was filmed in Texas with some
background scenes shot in Modesto.
Modesto has been mentioned in song,
including “Holiday Hotel” by Loggins &
Messina, “Modesto, My Destination” by Carla
Piper, and “Modesto, You’re My Home Town” by
Carol Channing, and in television commercials,
including a Henry Weinhard spot.
HISTORY
The story of the actual naming of Modesto is
the stuff of legend. The closest and most
accurate retelling is from Sol P. Elias in Stories of
Stanislaus, where he says a convention was held,
a vote taken and, with William Chapman
Ralston in attendance and declining the honor
of using his name, the Spanish term for modesty
(modesto) was chosen “with great acclaim.”
Modesto was founded in November 1870
when the Central Pacific expanded railroad lines
into California’s Central Valley. This was a year
and six months after the completion of the
Transcontinental Railroad and the driving of the
“Golden Spike” in Utah.
Modesto replaced Knight’s Ferry as the county
seat of Stanislaus County in 1871. Knight’s Ferry
had replaced LaGrange as county seat in 1865.
During the early years after its founding,
Modesto was as wild and lawless as any western
town. Front Street (Ninth Street) had saloons,
brothels, and opium dens. Gunfights erupted
daily. It took citizens becoming the San Joaquin
Regulators, a group of vigilantes, to turn
Modesto into a suitable place to live.
Over the years, Modesto has had several visits
by influential politicians. Whistle-stop visits
included President William Howard Taft in 1909
and President Harry S. Truman in 1948.
President Bill Clinton made a fundraising visit
during his term in the 1990s. Candidate visits
included Thomas E. Dewey in 1948 and Richard
Nixon in 1950 and 1952. Both John Kennedy
and Robert Kennedy were on whistle-stops that
paused in Modesto, one in 1960 and the other in
1968. Vice President George H. W. Bush spoke at
Beyer Park during his 1988 presidential
campaign. Democrat Michael Dukakis, his
opponent, spoke at Mancini Bowl in Graceada
Park shortly after his nomination.
ARTS
& LITERATURE
Prolific pulp fiction author and creator of the
famous Dr. Kildare books, Max Brand, was
actually Frederick Faust, who spent his
formative years living with his uncle, Thomas
Downey, in Modesto. He would later credit his
experience in the Central Valley as inspiration
for the many western novels he wrote, including
Destry and Destry Rides Again. Thomas Downey
was the first principal of Modesto High School.
Modesto’s second high school bears his name.
Francesco Nicolo “Frank” Mancini, a cofounder
of the Modesto Symphony and
renowned Modesto High School music teacher,
played in a visiting orchestra at the Strand
Theatre and decided to stay. He had originally
158 ✦ TOUCHSTONES: Life and Times of Modesto
played with John Philip Sousa’s band at the 1915
Panama-Pacific Exposition in San Francisco.
Modesto native James Algar was a top studio
executive and close confidant of Walt Disney. He
is listed as one of the main directors of the
Disney classic, Bambi. He was named a Disney
Legend in 1998.
John Martel, a 1948 graduate of Modesto High
School, writes highly acclaimed “legal thrillers,”
such as The American Lawyer. He is also a
composer, former lawyer, and U.S. Air Force pilot.
From her marriage to former Modesto city
council member, Harry Kullijian, in 2003, until
his death in 2012, Broadway legend Carol
Channing frequently lived in Modesto and
performed, especially in summer concerts with
MoBand at Graceada Park’s Mancini Bowl.
Modesto currently boasts many former
residents active in the arts, including Oscarnominated
Jeremy Renner, Emmy-winning Robert
Ulrich, Emmy-nominated Timothy Olyphant,
Broadway performer Jeremy Stolle, Tonynominated
stage and cabaret performer Sharon
McKnight, television performer Lindsay Pearce,
and singer, songwriter, and actress Morgan James,
among many others.
A sculpture by Betty Saletta of two teens and
a portion of a mid-century automobile adorn a
tribute to famed film director and Kennedy
Center honoree, George Lucas, at the
convergence of McHenry, Needham, 17th Street,
and J Street in downtown Modesto.
SCIENCE
& NATURE
The Tynan Hotel, built in 1890 at 10th and H
Streets, boasted the city’s first elevator and used a
system of voice tubes for guests to communicate
from their rooms with the front desk. The hotel
also boasted a clock tower, but no clockworks.
Graceada Park, created in 1907, was
designed with the help of John McLaren,
designer of San Francisco’s Golden Gate Park.
Modesto was the first city in the nation to
recognize the importance of aviation. In its 1911
charter, the city included plans to develop a
municipal airport.
The J-7 (“The Rio”) airplane, which crashed in
Modesto on July 14, 1921, killing local pioneer air
pilot, Harold “Bud” Coffee, and three others, was
built by Jacuzzi Brothers, Inc., in Oakland. It was
one of the first airplanes built to establish
passenger service. The J-7 featured room for seven
in an enclosed cabin. The Jacuzzi family
abandoned their airplane and propeller business
after the crash, which also killed Giocondo
Jacuzzi. They went into plumbing and invented a
hydro jet whirlpool system now generically
known as “the Jacuzzi.”
Loeb’s Department Store, located on 10th
Street, between I and H, had a system of
pneumatic tubes to transport cash and other
papers from the sales floor to the office.
The Modesto Ash tree was developed for the
hot climate and clay-like soil of the city and
planted all over town. Thought to be disease
resistant, the tree has proven to be susceptible to
leaf blight and causes significant sidewalk and
street damage with its prodigious root system.
After co-founding the world’s largest privately
owned winery with his brother Julio in 1933,
Ernest Gallo became a marketing whiz; so much so
that unique stories of his prowess are still
recounted. From his “What’s the word?
Thunderbird!” campaign to hands-on rearranging
of wine displays in local stores on shopping visits,
he made sure the Gallo brand was always up front
and clearly visible.
SPORTS
& LEISURE
Modesto’s baseball team has been called the
Reds, Colts, A’s, and Nuts and has been affiliated
with the St. Louis Browns (1948), Pittsburgh
Pirates (1949-1952), Milwaukee Braves (1953),
New York Yankees (1954-1961), Houston Colt
.45s (1962-1964), Kansas City Athletics (1966), St.
Louis Cardinals (1967-1974), Oakland Athletics
Above: Television performer Lindsay
Pearce is one of many entertainers
born and raised in Modesto.
PHOTOGRAPH BY MARILYN DAYS PHOTOGRAPHY.
COURTESY OF CONTENTMENT HEALTH &
LIFESTYLE MAGAZINE.
Below: Graceada Park was designed
with the help of John McLaren.
COURTESY OF THE MCHENRY MUSEUM.
Trivia ✦ 159
FAMILIAR MODESTO
BASEBALL NAMES
Modesto Reds, 1946-1961
Jim Brenneman, 1961
Pedro Gonzalez, 1959
Bob Roselli, 1953
Modesto Colts, 1962-1964
Joe Morgan, 1963
Mickey Mantle and Willie Mays. The
New York Yankees and San Francisco
Giants practiced in Modesto during
the rain-delayed 1962 World Series.
COURTESY OF THE NATIONAL BASEBALL HALL OF
FAME AND MUSEUM.
(1975-2004), Colorado Rockies (2005-2016), and
Seattle Mariners (2017-present).
Many famous players have found that their
path to the major leagues included a stop in
Modesto. Both Reggie Jackson and Rickey
Henderson were named as Modesto’s representatives
to the new California League Hall of Fame.
During the 1962 World Series, seeking a place
to practice away from the water-soaked field at
Candlestick Park, the San Francisco Giants and
New York Yankees traveled to Modesto’s
sufficiently well-drained Del Webb Field (now
John Thurman Field) to swing away. They would
later resume the World Series in San Francisco
when the rain stopped, with the Giants losing the
series in Game 7.
Downey High School graduate Joe Rudi was
a three-time World Series Champion with the
Oakland A’s and a three-time Gold Glove
outfielder in the 1970s.
Modesto’s Municipal Golf Course on
Tuolumne Boulevard is located on the site of the
city’s first airport, Bud Coffee Field.
The Plunge was the name of a large swimming
pool at Playland, a family recreation area located
on Kansas Avenue near the Borden plant.
Playland also boasted one of the finest
steakhouses in the area.
For those more daring, Nunes Drop near Morris
and Virginia was the place to learn to swim and
cool off in the triple-digit heat of summer. The drop
was part of the irrigation canal at that location.
Modesto’s Tisha Venturini-Hoch earned her
place in United States’ soccer sports history by
being part of both the 1996 women’s gold medal
team at the Atlanta Olympics and the World
Cup Champion 1999 women’s team.
Modesto Reds, 1963-1974
Pedro Borbon, 1968
Jose Cruz, 1970
Rollie Fingers, 1966
Reggie Jackson, 1966
Joe Rudi, 1966
Ted Simmons, 1968
Angel Torres, 1973
Modesto A’s, 1975-2004
Lance Blankenship, 1986
Mike Bordick, 1987
Eric Byrnes, 1999
Jose Camacho, 1976
Jose Canseco, 1984
Nelson Cruz, 2004
Mario Encarnacion, 1997
Andre Ethier, 2004
Mike Gallego, 1981
Jason Giambi, 1993
Rickey Henderson, 1977
Chuck Hensley, 1981
Tim Hudson, 1998
Mark McGwire, 1984
Scott Spiezio, 1993
Nick Swisher, 2003
Miguel Tejada, 1993
Walt Weiss, 1985
Curt Young, 1981
Modesto Nuts: 2005-Present
Nolan Arenado, 2009
Chad Bettis, 2010
Charlie Blackmon, 2010
Corey Dickerson, 2010
Dexter Fowler, 2007
Ubaldo Jimenez, 2005
Juan Nicasio, 2010
Troy Tulowitzki, 2006
Eric Young, 2007
160 ✦ TOUCHSTONES: Life and Times of Modesto
TIMELINE
I MPORTANT D ATES IN M ODESTO H ISTORY
BY CARL BAGGESE
THE NINETEENTH CENTURY
1870 • In October, the Central Pacific Railroad completes the street layout for the new village of
Ralston. As late as November 18, it is still referred to by that name in published newspaper
articles, as buildings are moved there from the river towns of Tuolumne City and Paradise City.
• At a convention of citizens, William Chapman Ralston declines the honor of having the
village named for him, and, due to his modesty, the location is named Modesto.
1871 • In a contentious election on September 6th, Knight’s Ferry loses its status as the county
seat to the new town of Modesto.
1872 • Construction begins on the Stanislaus County Courthouse built on property donated by
the Central Pacific Railroad on I Street, between 11th and 12th Streets.
• The first church built in Modesto is the Congregational Church on I Street, between 12th
and 13th Streets.
• Modesto School District is established for students in the community. It is governed by a
board of trustees under County Superintendent of Schools James Burney.
1873 • First Methodist Episcopal Church is built at 13th and H Streets.
1874 • Modesto holds its first Fourth of July parade. This yearly patriotic display continues to this day.
• The Brick Schoolhouse, Modesto’s first school, is built at 14th and I Streets. It is also
known as Fourteenth Street School.
1875 • Modesto Hook and Ladder Company, a volunteer fire department, is organized.
• St. Stanislaus Roman Catholic parish is established in Modesto. A church is built three
years later on Eighth Street, between J and K Streets, and is attended by visiting priests.
1878 • Rogers Hall, a commercial building built on I Street near Front Street, houses the first
“legitimate” entertainment space in Modesto on its second floor. The formal opening is held
on New Year’s Eve with a ball by the Hook & Ladder Co.
• Modesto Gas Company begins operation. In 1930, PG&E purchases its plant.
1879 • The San Joaquin Regulators, a vigilante group, first appears. Formed in an effort to clean
William Harris, The Pink Cadillac,
watercolor.
Timeline ✦ 161
up the “murky atmosphere” of Modesto, they will reappear for the last time in 1884.
1880 • The population of Modesto is 1,693.
1881 • Nearly all the businesses on Ninth Street (The Front) are destroyed by fire.
• First Presbyterian Church is built at 14th and I Streets. The church had been organized in 1879.
• Father Patrick Walsh is appointed permanent priest at St. Stanislaus Church.
1883 • McHenry Mansion at 15th and I Streets is built by Robert McHenry (born Robert Henry Brewster).
• There are 40 high school students enrolled in Modesto.
1884 • The Daily Evening News is founded and publishes continuously as a daily newspaper under a variety of names through
the present.
• Modesto is incorporated as a municipal city on August 6th, with a population of over 1,000 people.
1887 • California’s governor signs legislation March 7th authorizing the creation of irrigation districts. Modesto Assemblyman C.
C. Wright introduced the bill. In mid-1887, local voters authorize the formation of the Modesto Irrigation District (MID).
• Modesto High School graduates its first class on May 27th. There are seven girls and three boys and the ceremony is held
at Rogers Hall. Among the graduates is future mayor and early historian, Sol P. Elias.
• New homes are built east of downtown in the late 1880s.
1890 • The population of Modesto is 2,402.
• Dr. Thomas Tynan builds a grand Victorian hotel at the corner of 10th and H Streets. The Tynan Hotel has a clock tower
without a clock and boasts Modesto’s first elevator, as well as rooms with fireplaces.
1892 • Stanislaus County Hospital and Almshouse is built on Scenic Drive at a cost of $14,500. The Victorian structure will survive
until 1950, when it is torn down to make way for a modern building.
1893 • Rogers Fountain is placed in the intersection of 10th and I Streets. It is dedicated on Decoration Day, in remembrance of
Rogers’ family members.
• Modesto Ice Company, established by Admer Brown, begins business.
• Modesto Bank Building is constructed at the corner of 10th and I Streets. It boasts a working clock in its clock tower. The
building is remodeled in 1922 and replaced in 1941.
1895 • Modesto Steam Laundry begins operation and continues in business for 114 years, until closing during the business recession
in 2009.
1899 • A high school district is established for secondary education.
1900 • Modesto’s population is 2,024.
THE TWENTIETH CENTURY
1901 • The Stanislaus County Courthouse gets a new Hall of Records.
• Modesto’s first high school building is completed at 12th and L Streets. Eighty-one students attend school there, including
eighth graders.
1903 • I. E. Gilbert and Company General Store, on the northeast corner of 10th and I, becomes Schafer’s. It is underwritten by
Oramil McHenry for his brother-in-law, George Schafer.
• First water flows through miles of MID canals to irrigate the fields of Stanislaus County.
1904 • The Modesto Irrigation District Jubilee is held April 21-22 to commemorate the opening of the irrigation canals and to
celebrate the wedding of land and water. Trains take visitors from throughout the country on trips to see the irrigated fields
of Stanislaus County. The city is ablaze with electric lights. California Governor and Mrs. George Pardee are in attendance.
• Stanislaus County celebrates the 50th anniversary of its founding.
• The First National Bank of Modesto is completed.
1906 • Oramil McHenry dies and his will bequeaths three 10th Street lots to the city plus $20,000 to build a library. The lots are
sold and the library is built at a quieter location.
• Rogers Fountain is moved to Courthouse Park because of increased traffic at its former location in the intersection of 10th
and I Streets.
1907 • Sixth Street School, also known as Pioneer and Longfellow School, is established at Sixth and I Streets. The school is sold
in the 1930s and converted to a church.
1908 • Modesto Canning Company begins operation on Ninth Street. In 1919, it is sold to Pratt-Low Preserving Company and
later becomes Flotill, owned and operated by Tillie Lewis.
162 ✦ TOUCHSTONES: Life and Times of Modesto
1910 • Modesto’s population is estimated at 4,034.
• Modesto adopts a new municipal charter.
• George E. Wallace is hired as Modesto’s first paid fire fighter because he is good with horses. He is appointed fire chief in
1911, a job he holds for 39 years.
1911 • Real Estate Agent George Wren is elected mayor under the city’s new charter.
• The Cressey Building, consisting of shops and apartments, is constructed on 10th near H Street.
1912 • The Modesto Businessmen’s Association completes construction of the iconic Modesto Arch. Erected at a cost of $2,000,
the arch’s foundation is christened with canal water.
• Oramil McHenry’s bequest is realized when the McHenry Public Library is dedicated on April 29th. The building is located
at 14th and I Streets.
• A fire destroys the Modesto Creamery building. The Milk Producers Association of Central California purchases the Ninth
Street site in 1918.
1913 • The Modesto Theatre on 10th Street opens with a production of Gilbert and Sullivan’s The Pirates of Penzance, produced by
the Modesto Chorale Company.
• Modesto’s new St. Stanislaus Church is built in a Spanish mission style on Seventh and J Streets.
1914 • The Hotel Hughson and Hotel Modesto give Modesto two new opulent options for travelers and residents.
• James Apartments on I Street near the library are advertised as “strictly new.”
• Thomas K. Beard’s house at 102 Sycamore is built. Beard is founder of the Modesto and Empire Traction Company and an
MID director from 1901-1907.
• The interior of Modesto Theatre is gutted by fire, but owner William B. Mensinger immediately rebuilds.
1915 • Southern Pacific opens a new train station at the foot of J Street, across Ninth Street. The building matches St. Stanislaus
Catholic Church’s Spanish mission style.
1917 • Production begins at the Borden’s Condensed Milk Plant.
• The Seventh Street Bridge, or “Lion Bridge,” is dedicated on March 22nd.
1918 • A new campus for Modesto High School opens at First and H Streets with 545 students and a cost of $160,000. The campus
remains in use today.
1919 • William W. Higgins establishes the Modesto Band, later known as “MoBand.” Francesco Nicolo “Frank” Mancini—
”Modesto’s Music Man”—takes over leading the band when Higgins dies in May 1922.
1920 • Modesto’s population is 9,241.
• Modesto celebrates its 50th anniversary.
• The resplendent Strand Theatre opens on 10th Street with The Mark of Zorro. Frank Mancini is a member of the grand
opening orchestra and decides to stay in Modesto.
1921 • Modesto Junior College is founded under a new California act that establishes independent junior colleges. It is the first
such institution in the state. The first junior college student to transfer moves from MJC to Stanford in 1922.
• Modesto’s flying ace, Harold “Bud” Coffee, and three others, including Giocondo Jacuzzi, die in a fiery airplane crash near
Maze Wren Park on July 14th.
1922 • A snow blizzard hits Modesto
• The Black Building is constructed for $100,000 on I Street at 11th.
1923 • Modesto and Turlock Irrigation Districts dedicate Don Pedro Dam on June 25th.
• The first meter is installed and electric power reaches Modesto customers.
1924 • George and Grace Covell open their upscale 70-room hotel at the corner of 11th and J Streets. The Hotel Covell is in the same
block as the Hotel Hughson, and contains a movie theater known variously as the Richards, National, Princess, and Covell.
The Seventh Street Bridge, or “Lion
Bridge,” is dedicated, 1917.
COURTESY OF THE MCHENRY MUSEUM.
Timeline ✦ 163
1925 • Construction starts on the Beaty Building. Tenants begin occupying in March 1926. The building is one of the only
remaining 1920s structures in Modesto.
1929 • A new section is added to the Hotel Covell, bringing the number of rooms to 128.
1930 • Modesto’s population is 13,842.
1931 • The first performance of the Modesto Symphony Orchestra. Frank Mancini, Malin Longstroth, and Leonardo Fristrom
founded the orchestra during 1929-1930.
1933 • Ernest and Julio Gallo open a small winery in Modesto with $5,900 borrowed from Ernest’s in-laws, the Franzias.
• The Modesto Daily Evening News changes its name to The Modesto Bee and News-Herald.
• Harvey “Harve” Presnell, stage, film, and television actor, is born in Modesto.
• The new Modesto Post Office opens in October at 12th and I Streets. The building’s lobby features hand-painted murals
commissioned by the WPA.
1934 • The art deco-inspired State Theatre, designed by famed architect S. Charles Lee, opens on December 25th. The first film is
Flirtation Walk.
1936 • Carl Shannon home is completed on 17th and I Streets next to Shannon Funeral Home. Shannon serves as mayor of
Modesto from 1939-1950.
1937 • The new Safeway grocery store opens on H Street.
1940 • Modesto’s population is 16,379.
1942 • The first California Relays take place at the Modesto Junior College Stadium. The relays are an annual event until 2008.
• Hammond General Hospital, the largest military hospital on the West Coast, opens in Modesto. Over 24,000 soldiers are
treated there during World War II.
1944 • The Hotel Modesto is destroyed by fire on May 3rd. The ruins will remain fenced-in until the late 1950s, when a new city
hall is built on the site.
• George Lucas is born on May 14th. Lucas will immortalize Modesto in American Graffiti in 1973 and launch the most
successful film series in history with Star Wars in 1977.
1946 • The Modesto Reds join the reestablished California “C” League as an independent baseball team..
1947 • J.C. Penney Department Store is built in downtown at a cost of $750,000. J.C. Penney’s nephew, Richard E. Penney, is the
store’s original manager.
1948 • President Harry S. Truman speaks to a crowd during a September 23rd whistle-stop at Modesto’s train station.
1950 • Modesto’s population is 17,389.
• Richard Nixon visits Modesto while running for Congress.
• Mark Spitz, Olympic gold medal swimmer, born in Modesto February 10th. He and his family move to Hawaii when he is
two years old.
1951 • Modesto’s second high school opens. The school bears the name of Modesto High’s first principal, Thomas Downey.
1952 • Mike Piccinini and Nick Tocco open their first Save Mart Supermarket in Modesto on Crows Landing Road.
• In October, Richard Nixon speaks at Courthouse Park while running for vice president.
1953 • McHenry Village opens north of town on McHenry Avenue. It is the first major shopping center to lure businesses away from
downtown.
1954 • Stanislaus County celebrates its Centennial.
• Look Magazine names Modesto an All-America City. The city wins the award again in 1972.
1955 • B & T Market on H Street is renamed Angelo’s Market. Angelo’s had originally been the San Francisco Fruit Market.
1959 • Modesto opens its third public high school. The school is named after educator Grace M. Davis.
Left: Modesto Junior College is
founded, 1921.
COURTESY OF THE MCHENRY MUSEUM.
Right: Hammond General Hospital,
the largest military hospital on the
west coast, opens in Modesto, 1942.
COURTESY OF THE MCHENRY MUSEUM.
164 ✦ TOUCHSTONES: Life and Times of Modesto
Left: McHenry Village opens north of
town on McHenry Avenue, 1953.
COURTESY OF THE MCHENRY MUSEUM.
Right: Modesto celebrates its
Centennial, 1970.
COURTESY OF THE MCHENRY MUSEUM.
1960 • Modesto population is 36,585.
• The new, red brick City Hall opens on the site of the old Hotel Modesto at 11th and H Streets.
• Senator John F. Kennedy stops in Modesto while campaigning for the presidency on September 8th.
1960s • Many homes built between Fifth and Sixth Streets are razed for construction of a Highway 99 freeway bypass. The sunken,
six-lane roadway disrupts much of the neighborhood feel of this part of Modesto.
1962 • The World Series comes to Modesto for a day on October 14th when the San Francisco Giants and the New York Yankees
take batting practice at Del Webb Field.
1966 • Modesto’s first private Catholic high school, Central Catholic, is founded. A campus is eventually constructed on Carpenter
Road, near Maze Boulevard.
1967 • The Briggsmore Theatre opens on McHenry Avenue on April 26th. The first film is The Sound of Music, which will play for
14 weeks in 70mm and six-track stereo sound.
1968 • Robert F. Kennedy stops to speak at the Modesto Southern Pacific Train Station on May 30 during a whistle-stop tour while
campaigning for president.
• Paul Tischer creates Modesto Youth Theatre and stages a production of The Boyfriend. The company will eventually become
known as Modesto Performing Arts.
• Movie and television actor Timothy Olyphant is born in Modesto on May 20th.
• County Superintendent of Schools Fred C. Beyer and Assistant Superintendent Joseph Howard are killed in an airplane
crash near Pacheco Pass on November 20th.
1970 • Modesto population is 61,712.
• Modesto celebrates its Centennial.
1971 • The McHenry Public Library, built in 1912, is replaced by the new Stanislaus County Library, located on I Street. The original
McHenry Public Library becomes the McHenry Museum.
1972 • On November 27th, Ernest and Julio Gallo appear on the cover of Time magazine. Their winery is extolled as the largest,
privately owned winery in the world.
• Modesto opens its third public high school and names it for late Stanislaus County Superintendent of Schools, Fred C. Beyer.
1973 • American Graffiti makes filmgoers around the world aware of “cruisin’” in Modesto.
1975 • The Modesto Bee and News-Herald abbreviates the name on its masthead to The Modesto Bee.
1976 • The Julio R. Gallo Foundation purchases the McHenry Mansion and gives it to the City of Modesto. After years of use as
an apartment house, it is to become a museum.
1977 • Sears and J.C. Penney flee downtown to relocate in the new regional shopping center, Vintage Faire, located near Highway
99 in North Modesto. The indoor mall opens in March.
• George Lucas’ Star Wars has a gala opening at the Briggsmore Theatre. The theater installs a new Dolby sound system for
the occasion.
1980 • Modesto’s population is 106,963.
1983 • The McHenry Mansion is opened to the public.
• Professional opera star Erik “Buck” Townsend establishes Townsend Opera Company in his hometown.
• George Lucas appears on the cover of Time magazine on May 23rd for an article about Return of the Jedi. The Star Wars universe
has been featured on seven Time covers.
1984 • As talk of refurbishing begins, a fire destroys the 64-year-old shuttered Strand Theatre.
1988 • Modesto Centre Plaza, a downtown convention hall, opens on March 3rd with a gala, “Bob Hope In Person.”
1990 • Modesto’s population is 164,730.
Timeline ✦ 165
1992 • Modesto’s fourth high school opens. It is named after former mayor Peter Johansen.
1993 • Julio Gallo, innovative winemaker and co-founder of E. & J. Gallo Winery, dies in a jeep accident.
1994 • The Hotel Covell is placed on the National Registry of Historic Places.
1998 • The Hotel Hughson and Hotel Covell are demolished to make room for Tenth Street Place, a building housing a new city
hall and county administration offices.
1999 • The 18-screen Brenden Theatres complex opens on the site of the former Montgomery Ward Department Store and Strand Theatre.
• Modesto gains national notoriety because of the Sund-Carrington murder case, as news reporters descend on the town to
cover the “Yosemite Murders.”
2000 • Modesto’s population is 188,856.
TH E TWENTY- FIRST CENTURY
2001 • Modesto native, Ann M. Veneman, is sworn in as the 27th Secretary of the U.S. Department of Agriculture. In 2005, she
leaves to become executive secretary of UNICEF.
2002 • The Chandra Levy murder in Washington, D.C. again focuses national attention on Modesto. Chandra is a Modesto native
working for local Congressman Gary Condit, whose political career is irreparably damaged by the crime.
• More national attention is focused unfavorably on Modesto because of the disappearance of pregnant Laci Peterson on
Christmas Eve. The story eventually evolves into a murder case with her husband, Scott, convicted of the crime.
2006 • James C. Enochs High School opens in the Village One development. The fifth public high school is named after the city
school superintendent.
2007 • Co-founder of E. & J. Gallo Winery, Ernest Gallo, dies on March 7th at the age of 97.
• Long talked about, often planned and never realized, Modesto finally gains a performing arts facility. The Gallo Center for
the Arts opens its two theaters in September.
• Construction begins on a new St. Stanislaus Catholic Church on Maze Boulevard.
2010 • Modesto population reaches 201,165.
• Modesto native and Beyer High graduate Jeremy Renner is nominated for a best actor Oscar for his performance in the
years’ best picture winner, The Hurt Locker. In 2011, he is nominated for best supporting actor for The Town.
• Modesto’s sixth public high school opens near Salida. It is named for late district administrator and educator, Joseph Gregori.
2011 • A fire started by Christmas decorations causes extensive damage to the front of the McHenry Mansion.
2012 • The Modesto Arch is refurbished with a new, low-energy LED lighting system and a new paint job in time for its 100th
anniversary. Its twin flagpoles are also restored.
2014 • The Modesto Historic Graffiti Cruise Walk celebrates the history of cruising and American Graffiti in downtown Modesto.
2016 • Streetsblog California recognizes Modesto for its bike-friendly improvements and names it, “Bicycle-Friendly Town.”
• Modesto places first in the state and fifth in the nation for cities its size participating in the National Night Out campaign.
• E. & J. Gallo Winery is featured in an online article by Glassdoor.com entitled, “9 Companies as Cool as Google.”
• Modesto earns a “Digital Cities Award” by implementing technology to provide better services to residents, including the
police department’s Real-Time Crime Center and the GoModesto! mobile app.
• WalletHub ranks Modesto as the seventh “Most Fun” city in California.
2017 • Modesto is included in the “100 Best Places to Live in the USA,” compiled by U.S. News & World Report.
Timeline compiled by Carl Baggese with research help by Judi Baggese.
Left: Modesto Centre Plaza
opens, 1988.
PHOTOGRAPH BY CARL BAGGESE.
Right: Joseph Gregori High School,
Modesto’s sixth public high school
opens, 2010.
COURTESY OF MODESTO CITY SCHOOLS.
166 ✦ TOUCHSTONES: Life and Times of Modesto
AFTERWORD
E VER A FTER IS H ERE AND N OW
BY KEN WHITE
In recent years, Modesto has unfortunately and undeservedly been maligned by being included
in the top ten on a number of derogatory lists about places to live, work, or retire. Most haven’t
been flattering. These are lists compiled by people who don’t live here. People who look at
us through the prism of statistics and interviews with jaded refugees. Bloggers who sit at
their computers and use Wikipedia for their facts and figures. News readers who get their
information from less than reliable or objective sources. Few, if any, have ever set foot in our town.
Some are folks who grew up here, had a bad experience, left, and continue to blame their malaise
and misfortune on the town. Regrettably, these people have not, do not, and will not look below
the surface. Or spend time here. It’s impossible to know a place without being a part of the fabric of
that place.
Yes, we have homeless, but we have people and agencies that try to help them. We have crime,
but we have a conscientious corps of vigilant law enforcement and charitable volunteers to
counteract it. We have eyesores, but we have devoted community activists who work very hard to
beautify and maintain our city. We have pollution, but we have committed citizens working diligently
every day to reverse that. We have poverty, but we have organizations and schools, selfless advocates
and educators dedicated to assisting people to change their circumstances. We have auto theft and
meth labs, but we also have Graffiti Summer and farmers’ markets. We are far from the urban cultural
centers of San Francisco or Los Angeles, but we have a symphony orchestra, an opera company, a
performing arts center, a theater company, a minor league baseball team, and a ballet company. For
every Scott Peterson, there is a George Lucas, Jeremy Renner, or Ernest Gallo. A town is its people
and ours are stellar.
Modesto has grown and changed, as everything does. We have warts, but we also have unexpected
beauty. We are not Carmel, Eugene, or Santa Fe. We are much more than many other places. Beauty
is indeed in the eye of the beholder. So is blight. People will see what they want to see. You cannot
paint it black, nor can you paint it white. It is, like all things, a spectrum of gray.
Georgia Herrick, After the Rains,
watercolor.
Afterword ✦ 167
Making a difference by making
it better.
PHOTOGRAPH BY CHRIS GUPTILL. COURTESY OF
OPERATION 9-2-99.
There are many in Modesto who are
dedicated to making this a better place.
Who are willing to praise it, not damn it.
Some of them have contributed their stories
to this book; a book we hope will also
help change how our hometown is perceived
and portrayed.
Join us. Do your part. “Ever After” is “Here
and Now.” You can make a difference by making
it better.
MAKING OUR CITY A BETTER PLACE TO LIVE
One of the results of Love Modesto that fulfills me so much is hearing about the high percentage of people who continue to
volunteer and have pride in our city. The volunteer day is just a catalyst to spur people on to continual involvement in our city,
neighborhoods, and schools.
I want to see as many people as possible in our community reaching out and caring for others. This is really what Love Modesto
is all about—loving our city year-round and not just one day a year. What if everyone knew and looked out for their neighbors?
What if our schools were amazed by the number of people wanting to volunteer? What if our city became known for the
overwhelming amount of loving foster families and known for how hard we work at keeping families together in the first place?
Everyone can and should do something to make our city a better place to live.
- Jeff Pishney, Executive Director, Love Modesto
Originally published in the April 2016 edition of ModestoView.
Loving our city year-round.
PHOTOGRAPH BY CHRIS MURPHY. COURTESY
OF LOVE MODESTO AND MODESTOVIEW.
168 ✦ TOUCHSTONES: Life and Times of Modesto
“ MODESTO SONG” BY GILLIAN WEGENER
Modesto floats in people’s minds like a little formless island between one place and another.
We know Modesto is not an island though, and the formlessness takes a thousand forms.
Modesto has a middle-range voice, mezzo-soprano on some days, alto on others,
And historically enjoys being accompanied by mandolin, harmonica, and standing bass.
Modesto has alleyways, some dirt, some paved, some linking this thought and that.
Walking down the alleys makes the neighborhood dogs bark in sequence.
Winter in Modesto is a gray and hopeful gamble. Every day it might rain. It might not.
Summer in Modesto is no gamble at all. Heat rises off the pavement like malevolent ghosts.
Modesto isn’t someplace those not from Modesto think they want to live.
Modesto ends up with its fair share of residents who are not from Modesto.
Modesto is sometimes portrayed in films that need a Middle America.
So far, we have not seen a realistic representation of our town called Modesto.
Modesto has both a deep love for and a slight allergy to almonds, it turns out –
They are thirsty, thirsty trees, but in spring we take family portraits amidst the blossoms.
Modesto isn’t someplace that those from Modesto plan on staying
Imagine the surprise at finding themselves parents of children born in Modesto.
Caught on camera, Modesto can’t turn away from unflattering images. Of course,
There is crime in Modesto; there are the thousand faces of grief and desperation.
People from Modesto can tick off the names of movie stars from Modesto,
But the writers, the musicians, the filmmakers, the painters…mostly anonymous.
Modesto changes costume regularly. She cannot decide which she likes better –
The pink and white flashiness of spring or the orange and yellow wildness of autumn.
Many languages are spoken in Modesto: Spanish, English, Portuguese, Hmong.
Also the languages of rivers, weather, seasons, streetlights, and traffic patterns.
Caught on camera, Modesto can’t turn away from unflattering images. Of course,
There is work to do in Modesto; there are the thousand faces of hope and action and love.
Modesto’s history is made up of names and buildings and streets, of secret passage-ways,
Of landmarks preserved, of landmarks razed, of trees and fizzled dreams and resurrected dreams.
And in Modesto, the future’s unfolding – someone finds her footing, someone thinks big,
Someone paints or writes or builds or plans, someone gathers others together, someone acts.
In Modesto, the future’s unfolding – it’s chanting its Water, Wealth, Contentment, Health mantra.
It’s looking into all the faces of all the good people of Modesto, eager to see what’s coming next.
Afterword ✦ 169
CONTRIBUTORS
ARTISTS
Tyler Abshier creates landscapes and cityscapes rendered in a naturalistic combination of impressionism and sharp-edged realism.
His goal throughout is to bring out the beauty of our ordinary landscapes in such a way that the viewer comes away with a new
perspective on the region he or she lives in. http://studiosevenarts.com.host01.cfdynamics.com/portfolio-category/tyler-abshier/
Ed Ceseña is an award-winning painter whose work features, and was inspired by, the great jazz artists of past decades. Mostly
self-taught, Ed began painting in his teens and hasn’t stopped since. “I just got to keep the brush moving,” he says.
Chella has painted for over 50 years. She is a retired art instructor from the Modesto City School system. Her specialty is painting
outdoor scenes (en plein air) of the disappearing farmland, as well as changing agricultural techniques and methods.
http://chellaartist.com
Randy Crimmel has been doing pottery since 1972 and teaching since 1991. He has worked to find his creative voice in the
traditions of pottery and ceramic sculpture.
Tom Duchscher, a native Californian, has been teaching design, sculpture, and ceramics at Modesto Junior College for the past
forty years. Professor Duchscher’s work has been exhibited throughout Northern California and the Pacific Northwest. His sculptures
are visual experiences in themselves and are subject to change with both the environment and the observer.
Linda Jones Ewing was born in Modesto, California, in 1952. After spending 34 years in Southern California, she and her
husband, James, returned to Modesto, where she began exploring a variety of art mediums. Linda is the granddaughter of Dr. J.C.
Robertson, who began Robertson Hospital on 12th and J Streets in Modesto in 1919.
Dorian Gibbons is a native Modestan. Drawing, painting, and other creative pursuits seem to have been ingrained in her DNA.
Now retired, she is able to follow her inspirations to create in a number of mediums. http://uncommonephemera.typepad.com
Georgia Herrick is a well-known local artist who has taught art for over 30 years, as well as serving in many other capacities with
local and regional art groups. Her work, which encompasses portraits to landscapes and abstracts to still life, is rich and diverse.
http://www.georgiaherrickfineart.com/
Bruce Klein is constantly surprised and spurred on by painting. It feeds his soul. He paints to trap small intellectual and emotional truths
in a strong and original style. He feels lucky to be married to a beautiful woman who supports his life’s work.
Yvonne Porcella specialized in bold and vibrant wearables and fabric art. Her work has been featured in major quilt shows,
decorative art galleries and museums. She also wrote a number of books related to her work. Before she passed away in February
2016, she taught and lectured at quilting conferences, symposiums, and craft schools throughout the United States and Canada and
in Australia, Europe and Japan.
William “Bill” Scheuber was born and raised on a dairy in Modesto. He started to paint and draw on napkins in 1970. His main
subjects are farm scenes and lighthouses. His napkin art is found in collections all over the world.
Sue Siefkin has been sewing all her life. Her textile “paintings” reflect her love of nature and travel. Using collaged cottons and
silks, she hand dyes and paints her fabric to achieve her desired palette and adds extensive threadwork detail. A member of Studio
Art Quilt Associates and Country Crossroads Quilters, she is a retired Superior Court judge. www.suesiefkin.com
Nicole Slater specializes in painting people set in fashion, weather, and places. As an artist of diverse mediums and subjects, she
uses her art skills, life art lessons, and art education (B.F.A.) to help others in their own art quest, dreams, and desires. She manages
and offers classes at a public art space named “The Artist’s Loft.” www.nicoloeslater.com
Henrietta Sparkman is a visual artist who enjoys working in different media and subject matter. She explores her own personal
timbre and, through her eyes, you may discover your own perception and meaning. http://www.sparkmanstudios.com/Welcome.html
Suzanne Staud has been designing and painting since high school. With encouragement from teachers and competitive recognition,
she has made art her business. As one fellow artist said, “Suzanne’s art is who she is every day.” http://staudesign.com/
Glen Streeter has enjoyed a forty plus year career as an artist, art teacher, and student teacher supervisor. He has done
commissioned work for the San Francisco 49ers, Save Mart, Budweiser, and Golden Gate Fields. He has won a National Art
Competition and been featured at the Classic Art Gallery in Carmel.
Brian Swander is a carpenter, printmaker, painter, and mosaicist. He translates his spontaneous sketchbook drawings into
finished prints and paintings. Much like poetry, often only an echo remains of the original intention. What might begin in the
sketchbook takes on a life of its own in ink or paint, although the fresh and lively character of the initial line drawing remains.
170 ✦ TOUCHSTONES: Life and Times of Modesto
Sandra Veneman enjoys working in many different media, but her true love is clay. Most of her art pieces have a very organic
form, which reflects her love of creation, especially the oddities found in nature. http://thechartreusemuse.com/
Aaron “Fasm” Vickery started doing graffiti art in 1991. Considered by some a pioneer of authentic legal graffiti, he has painted
all over North America. Most notably, he had a 72-foot mural on display at Facebook’s headquarters. http://www.fasm.net/
Virginia White is a retired art teacher from the Oakdale public schools who now paints full-time. She has been living and painting
scenes of the Central Valley since 1972. http://fineartamerica.com/profiles/virginia-white.html?tab=about
PHOTOGRAPHERS
Bart Ah You
Ed Aguilar
Andrew Austin
Carl Baggese
Baird Photography
Monica Barber
Ted Benson
Bicek Photography
Lindsey Bird
Nate Bunney
Elizabeth Cardenas
Brad Cornwell
Linda Cruz
Susan David
Marilyn Days, Marilyn Days Photography
James Ewing
Fishbowl Photography
Marc Garcia
Vanessa Garcia
Bill Gibbons
Nick Giron, Nick Giron Photography
Meg Gonzalez
Frank Graham
Heather Graves
Chris Guptill
William Harris, William Harris Photography
Doug Holcomb
Darin Jesberg
Philip Johnson, Philip Johnson Photography
David Jones
Drew Kyler
Bonnie Lan
Dorothea Lange, Library of Congress
Roman Loranc
Michael J. Mangano, Michael J. Photography & Design
Pablo Mason
Adrian Mendoza
Scott Mitchell
Chris Murphy
Dan Onorato
Ruben Porras
Ashley Purple, Ashley Purple Photography
Janet Rasmussen
Dulcey Reiter
May Rico
Damon Robbins
Aaron Rowan
Greg Savage
David Schroeder
David Silva
Ashley Rose Tacheira
David Todd
Kate Trompetter
Jeff Vespa
Cory Warner, Studio Warner
Virginia White
Bill Wood, Bill Wood Photography
WRITERS
Carl Baggese is a retired journalist, communication specialist, and local history buff. He is the creator of the
“HistoricModesto.com” website and the author of a photographic history of Modesto for Arcadia Publishing’s Images of America series,
as well as a postcard history book of Modesto for Arcadia.
Robert Barzan is the architecture curator of the Modesto Art Museum, an honorary member of the American I