Escondido: A Pictorial History of the Hidden Valley

An illustrated history of Cincinnati, Ohio, paired up with corporate profiles from local companies that helped to fund the project. First published in 2020 by Ledge Media/HPNbooks. I was responsible for coordinating with the author about the manuscript and photo selection, creating the book layout, photo color correction/touch-up, prepress operations, and coordinating printing of the book.

An illustrated history of Cincinnati, Ohio, paired up with corporate profiles from local companies that helped to fund the project. First published in 2020 by Ledge Media/HPNbooks.

I was responsible for coordinating with the author about the manuscript and photo selection, creating the book layout, photo color correction/touch-up, prepress operations, and coordinating printing of the book.


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<strong>Escondido</strong><br />

A <strong>Pictorial</strong> <strong>History</strong> <strong>of</strong> <strong>the</strong> <strong>Hidden</strong> <strong>Valley</strong><br />

A publication <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center

<strong>Escondido</strong><br />

A <strong>Pictorial</strong> <strong>History</strong> <strong>of</strong> <strong>the</strong> <strong>Hidden</strong> <strong>Valley</strong><br />

By Robin Fox & Carol Rea<br />

Sponsored by <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center<br />

Published by HPBbooks, a Division <strong>of</strong> Ledge Media, San Antonio, Texas

Legacy Sponsors<br />

Through <strong>the</strong>ir generous support, <strong>the</strong> following companies helped make this project possible.<br />


225 South Broadway<br />

<strong>Escondido</strong>, California 92025<br />

760-745-2162<br />

www.alhiser-comer.com<br />


125 State Place<br />

<strong>Escondido</strong>, California 92029<br />

760-489-5005<br />

www.kenblanchard.com<br />


231 East Lincoln Parkway<br />

<strong>Escondido</strong>, California 92026<br />

760-300-1112<br />

www.toyotaescondido.com<br />


First Edition<br />

Copyright © 2020 HPNbooks/Ledge Media<br />

All rights reserved. No part <strong>of</strong> this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without permission in writing<br />

from <strong>the</strong> publisher. All inquiries should be addressed to HPNbooks, 11535 Galm Road, Suite 101, San Antonio, Texas, 78254. Phone (800) 749-9790, www.hpnbooks.com.<br />

ISBN: 978-1-944891-69-5<br />

Library <strong>of</strong> Congress Control Number: 2019954562<br />

<strong>Escondido</strong>: A <strong>Pictorial</strong> <strong>History</strong> <strong>of</strong> <strong>the</strong> <strong>Hidden</strong> <strong>Valley</strong><br />

authors: Robin Fox, Carol Rea<br />

cover artist: Gloria Warren<br />

project manager and managing editor: Daphne Fletcher<br />

contributing writers for “Sharing <strong>the</strong> Heritage”: Daphne Fletcher, Kevin Kern, Marcus Mat<strong>the</strong>w, Sid Shapira<br />

HPNbooks/Ledge Media<br />

publisher & CEO: Daphne Fletcher<br />

administration: Donna Mata, Kristin T. Williamson<br />

production: Colin Hart, Christopher D. Sturdevant<br />

2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A view <strong>of</strong> <strong>Escondido</strong> from <strong>the</strong> veranda <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Hotel, looking west, in 1910.<br />

This book is dedicated to past, present and future pioneers <strong>of</strong> <strong>Escondido</strong>.<br />

D e d i c a t i o n ✦ 3

Contents<br />

ACKNOWLEDGMENTS ..............................................................................................5<br />

PREFACE ..............................................................................................................6<br />

INTRODUCTION .....................................................................................................7<br />

Jeffrey R. Epp<br />

CHAPTER 1 — EARLIEST ESCONDIDO.....................................................................................8<br />

The Beginning <strong>of</strong> <strong>the</strong> Story, Changing Landscapes<br />

CHAPTER 2 — COMMUNITY ...............................................................................................28<br />

Housing, Faith, Education, Historic Preservation,<br />

Clubs & Organizations, Sports, Events, People<br />

CHAPTER 3 — COMMERCE ................................................................................................60<br />

Transportation Industry, Agriculture, Communications, Banks, Retail & Services<br />

CHAPTER 4 — CULTURE ...................................................................................................86<br />

Music, Visual Arts, Performing Arts, Literature, Museums<br />

CHAPTER 5 — GOVERNMENT SITES & SERVICES ...................................................................99<br />

Buildings, Parks, Law Enforcement, Fire Protection<br />

ESCONDIDO TIMELINE ...................................................................................................118<br />

SHARING THE HERITAGE INTRODUCTION ...............................................................124<br />

Kristen Gaspar<br />

SHARING THE HERITAGE .....................................................................................125<br />

Quality <strong>of</strong> Life, The Marketplace, Building a Greater <strong>Escondido</strong>, Family Heritage<br />

SPONSORS ......................................................................................................................241<br />

ABOUT THE AUTHORS .........................................................................................244<br />

ABOUT THE COVER.............................................................................................245<br />

ABOUT THE CONTRIBUTING PHOTOGRAPHERS .........................................................246<br />

ESCONDIDO AND THE CORONAVIRUS .....................................................................247<br />

4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Acknowledgments<br />

As <strong>the</strong> pages <strong>of</strong> this book suggest, <strong>Escondido</strong> has proven itself to always have been a community that comes toge<strong>the</strong>r for positive<br />

efforts and to help when needed. Many persons assisted in putting this book toge<strong>the</strong>r and we appreciate <strong>the</strong>m all, starting with <strong>the</strong><br />

community members who have graciously donated <strong>the</strong>ir family photographs to <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center over <strong>the</strong> years. We<br />

thank <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> for supporting this project, including City Manager Jeff Epp, Joanna Axelrod, Vince McCaw, Raymond<br />

Seraile, Michelle Geller, Teresa Collins, Rick Vogt, Craig Carter, Ed Varso, Joyce Masterson and Linda Loughnane. Additionally, we are<br />

grateful for <strong>the</strong> time, effort and support provided by Edith Hillebrecht and her late husband, Ben Hillebrecht, and to our many<br />

sponsors who made this important historical book possible.<br />

2020 <strong>Escondido</strong> <strong>History</strong> Center Board <strong>of</strong> Directors<br />

June Rady, President<br />

Carol Rea, Vice President<br />

Rod McLeod, Secretary<br />

Bob Johnson, Treasurer<br />

Kent Baker<br />

Edith Hillebrecht<br />

Tom Humphrey<br />

Jeff Johnson<br />

Christ Miller<br />

Fred Miller<br />

Victor Pestone<br />

A c k n o w l e d g e m e n t s ✦ 5

Preface<br />

In 1988, in celebration <strong>of</strong> <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong>’s Centennial, a book, The <strong>Hidden</strong> <strong>Valley</strong> Heritage, <strong>Escondido</strong>’s First 100 Years, was<br />

put toge<strong>the</strong>r by a dedicated group <strong>of</strong> local history enthusiasts, led by Alan McGrew. Since that time, a few o<strong>the</strong>r books have focused<br />

on specific areas <strong>of</strong> <strong>Escondido</strong>’s history, but, in 2018, <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center happened onto an opportunity to put toge<strong>the</strong>r<br />

ano<strong>the</strong>r book about <strong>the</strong> history <strong>of</strong> <strong>the</strong> “<strong>Hidden</strong> <strong>Valley</strong>,” in order to share more <strong>of</strong> its vast collection <strong>of</strong> photographs and o<strong>the</strong>r resources.<br />

The result is <strong>the</strong> book you now hold in your hands, a review <strong>of</strong> our city’s early history that includes rarely seen photographs from<br />

long ago, as well as a range <strong>of</strong> newer photographs with information about our more recent history. The <strong>Escondido</strong> <strong>History</strong> Center<br />

is pleased to be able to share <strong>the</strong>se photographs and a glimpse into how quickly today becomes <strong>the</strong> history to be reflected<br />

upon tomorrow.<br />

Toward <strong>the</strong> back <strong>of</strong> <strong>the</strong> book, numerous <strong>Escondido</strong> families, businesses, and organizations have financially supported <strong>the</strong> printing<br />

<strong>of</strong> this book by purchasing pages to share <strong>the</strong>ir own stories and supplement <strong>the</strong> historical content developed for <strong>the</strong> front. We thank<br />

<strong>the</strong>m for making <strong>the</strong> publishing <strong>of</strong> this entire book possible.<br />

What was most striking, as we put this book toge<strong>the</strong>r, was that our city has grown and changed dramatically since its early<br />

beginnings, but it still remains a community <strong>of</strong> active and caring people who feel blessed to live, work, and play here. We hope you<br />

will also feel that sense <strong>of</strong> community and you will enjoy seeing <strong>Escondido</strong>’s past, some <strong>of</strong> <strong>the</strong> present, and look forward to a<br />

continued sense <strong>of</strong> community into <strong>the</strong> future as we do.<br />

The most challenging part <strong>of</strong> putting this book toge<strong>the</strong>r was deciding what information and history, out <strong>of</strong> thousands <strong>of</strong><br />

photographs and events, to include within <strong>the</strong> set number <strong>of</strong> pages. We did our very best to represent key points in <strong>Escondido</strong>’s<br />

fascinating history, <strong>the</strong> story <strong>of</strong> a small town, developed by a savvy group <strong>of</strong> businessmen, as it grew to become <strong>the</strong> diverse and<br />

successful city it is today. We hope that you enjoy your step back into time.<br />

Robin Fox<br />

Carol Rea<br />

6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Introduction<br />

Little did I realize what was ahead when I rolled into town some thirty-three<br />

years ago. The occasion was a job interview for a deputy city attorney position.<br />

Interstate 15 was still very new. A huge subdivision was contemplated for Daley<br />

Ranch. East <strong>Valley</strong> was quiet and empty after <strong>the</strong> stores had moved to <strong>the</strong> new<br />

shopping center south <strong>of</strong> town.<br />

My <strong>of</strong>fice would be in <strong>the</strong> old City Hall, which used to sit on <strong>the</strong> knoll at Grand<br />

& <strong>Valley</strong> Blvd. It’s <strong>the</strong> same knoll in front <strong>of</strong> <strong>the</strong> old hospital which will soon be<br />

demolished and replaced, probably with residential buildings. Two careers later,<br />

I’m in <strong>the</strong> new City Hall, which itself is now twenty years old. Our new hospital<br />

is already six years old.<br />

Time marches on and nearly everything changes. Yet, as I looked at an old black<br />

and white photograph <strong>of</strong> <strong>Escondido</strong>’s first City Hall, I realized that <strong>the</strong> design<br />

concepts on that building had carried over to our current building. Grand Avenue<br />

and Grape Day Park have changed, but <strong>the</strong>y still retain <strong>the</strong> rich, original character<br />

that make <strong>the</strong>m special places in <strong>Escondido</strong>. Lake Wohlford is still a great place<br />

for fishing. The view from Bottle Peak remains awesome.<br />

Sometimes <strong>the</strong> best way forward is pausing for a look back, and this book<br />

provides that opportunity—especially for those who have a connection with this<br />

wonderful city. As you leaf through its pages, you realize how many came before<br />

us, and <strong>the</strong>y weren’t all that different. You will turn <strong>the</strong> final page knowing that o<strong>the</strong>rs will come after. And in between, you will find<br />

that <strong>Escondido</strong> history adds that sense <strong>of</strong> community, <strong>of</strong> shared friends, families, and places that make up <strong>Escondido</strong>.<br />

I am so pleased that <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> chose to participate in <strong>the</strong> development <strong>of</strong> this book with <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center. A<br />

city government, its citizens, and its history should be tightly interwoven. I will never forget that April evening in 1988 when hundreds <strong>of</strong><br />

<strong>Escondido</strong>’s residents filled both levels <strong>of</strong> our newly constructed City Hall to celebrate. We have always had <strong>the</strong> warmth <strong>of</strong> a small town<br />

and <strong>the</strong> benefits <strong>of</strong> a thriving city. Through <strong>the</strong> creation <strong>of</strong> this book, <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center helps us understand that while working<br />

toge<strong>the</strong>r creates <strong>the</strong> future, we must also acknowledge <strong>the</strong> contributions <strong>of</strong> <strong>the</strong> past. It has been a pleasure to assist <strong>the</strong>m in this endeavor.<br />

Jeffrey R. Epp<br />

Manager, City <strong>of</strong> <strong>Escondido</strong><br />

I n t r o d u c t i o n ✦ 7

Chapter 1<br />

The Beginning<br />

“<strong>Escondido</strong> is <strong>the</strong><br />

most stirring new City in<br />

Sou<strong>the</strong>rn California...its<br />

streets are daily thronged<br />

with new arrivals, who,<br />

one and all, proclaim it<br />

<strong>the</strong> Garden Spot <strong>of</strong> <strong>the</strong><br />

world,” (November 4,<br />

1886, The Times). This<br />

photograph, looking west<br />

down Grand Avenue, was<br />

taken that same fall.<br />

The name, “<strong>Escondido</strong>” is roughly translated to “hidden place” and <strong>the</strong> city ‘s fascinating history<br />

began on land that formerly comprised <strong>the</strong> Rancho Rincon del Diablo, an old rancho predating<br />

California’s entrance into <strong>the</strong> United States. In 1886, <strong>the</strong> ranch was purchased by <strong>the</strong> <strong>Escondido</strong> Land<br />

& Town Company (EL&T Co.), headed by <strong>the</strong> Thomas Bro<strong>the</strong>rs; Richard, Charles, John and William,<br />

as well as Jacob Gruendike, Daniel Hale, Thomas Metcalf and several o<strong>the</strong>rs. Numerous attempts had<br />

been made to utilize <strong>the</strong> land before, but <strong>the</strong> actions taken by <strong>the</strong> <strong>Escondido</strong> Land & Town Co. were<br />

<strong>the</strong> first to attempt to turn <strong>the</strong> area into a full-fledged city.<br />

<strong>Escondido</strong> was just one <strong>of</strong> many Sou<strong>the</strong>rn California towns that was established during <strong>the</strong> 1880s<br />

land boom. The EL&T Co. immediately opened a San Diego <strong>of</strong>fice and began building a 100-room<br />

hotel in <strong>Escondido</strong>. Proceeds from <strong>the</strong>ir first land sales were used to bring <strong>the</strong> railroad to <strong>Escondido</strong>,<br />

thus ensuring <strong>the</strong>ir community would grow and prosper.<br />

Offering free land to anyone who would build a church or school, <strong>the</strong> young community soon had<br />

an elementary school (<strong>the</strong> Lime Street School), a large seminary built by <strong>the</strong> University <strong>of</strong> Sou<strong>the</strong>rn<br />

California (USC) for $75,000, and several churches. The EL&T Co. also sponsored <strong>the</strong> creation <strong>of</strong> a<br />

local newspaper, The <strong>Escondido</strong> Times. The newspaper was used initially as an advertising tool targeting<br />

mid-western farmers, luring <strong>the</strong>m to <strong>Escondido</strong>’s perfect year-round growing season.<br />

<strong>Escondido</strong> was described as one <strong>of</strong> <strong>the</strong> most prosperous and rapidly growing colonies in sou<strong>the</strong>rn<br />

California. Two years after <strong>the</strong> EL&T Co. was formed, <strong>the</strong> city <strong>of</strong> <strong>Escondido</strong> was incorporated on<br />

October 8, 1888. Local voters approved incorporation 64-19. The population was approximately 500.<br />

The city grew slowly but steadily, as an agricultural center ideal for grapes, citrus and later for avocados.<br />

Eventually, <strong>Escondido</strong> became <strong>the</strong> commercial center serving North San Diego County and encouraged<br />

banks and financial institutions to locate here. Both World Wars contributed to an influx <strong>of</strong> people<br />

and a labor force, light industries began moving in, and <strong>the</strong> groves and vineyards gave way to housing.<br />

8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Early <strong>Escondido</strong><br />

In 1886, <strong>the</strong> townspeople stood in <strong>the</strong> middle <strong>of</strong> <strong>the</strong> weeds <strong>of</strong> Grand Avenue as <strong>the</strong> cornerstone was laid for <strong>the</strong> Bank <strong>of</strong> <strong>Escondido</strong><br />

(still standing) on <strong>the</strong> northwest corner <strong>of</strong> Grand Avenue and Broadway. The <strong>Escondido</strong> Hotel is under construction on <strong>the</strong> hill in<br />

<strong>the</strong> background.<br />

C h a p t e r 1 ✦ 9

The <strong>Escondido</strong> Land<br />

and Town Company set<br />

up business first in San<br />

Diego. They <strong>the</strong>n opened<br />

this <strong>of</strong>fice in <strong>the</strong> Bank <strong>of</strong><br />

<strong>Escondido</strong> building in<br />

1887. Next door was <strong>the</strong><br />

<strong>of</strong>fice <strong>of</strong> <strong>the</strong> San Marcos<br />

Land Company; Jacob<br />

Gruendike was <strong>the</strong><br />

principle stockholder in<br />

both companies.<br />

1 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A view <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Hotel under construction in 1886. When completed, <strong>the</strong> hotel had one hundred rooms and was <strong>the</strong> location<br />

<strong>of</strong> many community celebrations.<br />

Construction <strong>of</strong> <strong>the</strong> railroad between Oceanside and <strong>Escondido</strong> began in early 1887 and was completed by <strong>the</strong> end <strong>of</strong> December<br />

that same year. This photograph was taken in <strong>the</strong> spring <strong>of</strong> 1888 before <strong>the</strong> construction <strong>of</strong> <strong>the</strong> Santa Fe Depot. A boxcar sits on a<br />

siding north <strong>of</strong> Grand Avenue.<br />

C h a p t e r 1 ✦ 1 1

On February 7, 1888, a sixteen-car excursion train pulled into town to celebrate <strong>the</strong> coming <strong>of</strong> <strong>the</strong> railroad. According to <strong>the</strong><br />

<strong>Escondido</strong> Times, at least three housand people attended <strong>the</strong> event, which included dinner, bands from <strong>Escondido</strong> and San Diego, and<br />

a “monster” tent featuring displays <strong>of</strong> fruit<br />

The construction <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> depot was completed in July 1888. It was located at <strong>the</strong> very west end <strong>of</strong> Grand Avenue. In<br />

1984, <strong>the</strong> Depot was moved to Grape Day Park and is now one <strong>of</strong> <strong>the</strong> buildings in <strong>the</strong> museum complex <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center. This view <strong>of</strong> <strong>the</strong> Depot was taken c. 1890.<br />

1 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Two little girls stand in an open field with downtown <strong>Escondido</strong> behind <strong>the</strong>m. The photograph was taken c. 1894 from <strong>the</strong><br />

nor<strong>the</strong>ast corner <strong>of</strong> 7th Avenue and Quince Street.<br />

A view <strong>of</strong> Grand Avenue looking west from <strong>the</strong> <strong>Escondido</strong> Hotel (<strong>the</strong> former Palomar Hospital site) in 1895. The first building on<br />

<strong>the</strong> left is <strong>the</strong> Rainey building. The spire from <strong>the</strong> First Methodist Church can been seen just beyond. The first building on <strong>the</strong> right<br />

is <strong>the</strong> <strong>Escondido</strong> Cannery.<br />

C h a p t e r 1 ✦ 1 3

Construction began on a<br />

dam in Bear <strong>Valley</strong> in<br />

September <strong>of</strong> 1894. The<br />

<strong>Escondido</strong> Irrigation District<br />

sold water bonds to pay for<br />

<strong>the</strong> construction. The water<br />

bond debt was finally paid<br />

<strong>of</strong>f on October 31, 1904. A<br />

celebration was in order and<br />

on September 9, 1905 Bond<br />

Burning Day was inaugurated.<br />

Everyone ga<strong>the</strong>red in<br />

front <strong>of</strong> <strong>the</strong> Lime Street<br />

School to watch <strong>the</strong> water<br />

bonds go up in smoke.<br />

In 1905 people came from far and near to help <strong>Escondido</strong> celebrate <strong>the</strong>ir “Freedom” from <strong>the</strong> water bond debt. A procession started<br />

at <strong>the</strong> train depot and went east on Grand Avenue. Every visitor went home with a basket <strong>of</strong> free grapes. This celebration was<br />

commemorated each year until 1908 when <strong>the</strong> Grape Day festival began to be held annually.<br />

1 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The construction <strong>of</strong> <strong>the</strong><br />

water canal more than a<br />

century ago was <strong>the</strong> first<br />

reliable means <strong>of</strong> supplying<br />

local water to early<br />

<strong>Escondido</strong>, but led to a<br />

bitter dispute over area<br />

water rights promised by<br />

<strong>the</strong> federal government to<br />

<strong>the</strong> local Indian tribes. More<br />

than fifty years <strong>of</strong> legal<br />

battles finally gave way to<br />

an impressive example <strong>of</strong><br />

camaraderie and teamwork<br />

between <strong>the</strong> local Indian<br />

bands and <strong>the</strong> City <strong>of</strong><br />

<strong>Escondido</strong> that led to a<br />

historical settlement,<br />

agreeable to all parties and<br />

finalized by an act <strong>of</strong> <strong>the</strong><br />

United States Congress in<br />

2016.<br />

This c.1908 photograph was taken just west <strong>of</strong> Juniper Street, between 10th Avenue and Chestnut Street, looking toward Park Hill.<br />

The Hooper House to <strong>the</strong> left still stands today at 1006 South Juniper Street.<br />

C h a p t e r 1 ✦ 1 5

The Beach House, built by Albert Beach in 1886 and still standing today, can be seen in this photograph taken from 8th Avenue,<br />

looking north on Juniper Street toward Grand Avenue in <strong>the</strong> early 1890s.<br />

Fumigating citrus trees with cyanide was an early form <strong>of</strong> pest control. This c.1890 photograph shows workers fumigating <strong>the</strong> trees<br />

at <strong>the</strong> <strong>Escondido</strong> Hotel.<br />

1 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

During <strong>the</strong> rainy season, fording <strong>the</strong> <strong>Escondido</strong> Creek was hazardous. A group <strong>of</strong> <strong>Escondido</strong> citizens banded toge<strong>the</strong>r and decided<br />

to build a wooden bridge in 1889. This is a photograph <strong>of</strong> <strong>the</strong> Lime Street Bridge, at what is now Broadway near Grape Day Park,<br />

looking sou<strong>the</strong>ast in 1895.<br />

The Stevenson Bro<strong>the</strong>rs General Merchants are making a delivery by horse-drawn wagon to this unidentified home, circa 1895.<br />

Note <strong>the</strong> dormer windows protruding from <strong>the</strong> ro<strong>of</strong> <strong>of</strong> <strong>the</strong> home and <strong>the</strong> differing colors <strong>of</strong> shingles in <strong>the</strong> ro<strong>of</strong>, as well as <strong>the</strong> clothing<br />

<strong>of</strong> <strong>the</strong> period worn by <strong>the</strong> family<br />

C h a p t e r 1 ✦ 1 7

Then and Now<br />

Looking east down Grand Avenue from Tulip Street in 1903, <strong>the</strong> <strong>Escondido</strong> Hotel can be seen in <strong>the</strong> distance. The Hotel and <strong>the</strong><br />

Train Depot were separated by a distance <strong>of</strong> one mile.<br />

Looking east down Grand Avenue from Tulip Street in 2018, <strong>the</strong> now vacant Palomar Hospital can be seen in <strong>the</strong> distance, built<br />

on <strong>the</strong> site <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Hotel. Raymond Seraile photo.<br />

1 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Looking east along Grand Avenue from Maple Street in 1911, horses and motorized vehicles can be seen sharing <strong>the</strong> wide dirt road.<br />

Looking east along Grand Avenue from Maple Street today reveals that <strong>the</strong> former Bank <strong>of</strong> <strong>Escondido</strong> building lost its ornate<br />

architecture over <strong>the</strong> years, but <strong>the</strong> structure, itself, remains.<br />

C h a p t e r 1 ✦ 1 9

Behind <strong>the</strong> Scenes: Before drones with camera<br />

became available and affordable, photographs<br />

were taken from <strong>the</strong> air through <strong>the</strong> use <strong>of</strong><br />

balloons, kites, blimps, airplanes, helicopters, and<br />

even pigeons, since <strong>the</strong> first aerial photograph<br />

was taken in 1858. Harry A. Erickson took <strong>the</strong><br />

1936 photograph <strong>of</strong> <strong>the</strong> city on <strong>the</strong> opposite page<br />

and submitted hundreds <strong>of</strong> o<strong>the</strong>r photographs to<br />

<strong>the</strong> Smithsonian Museum. The authors <strong>of</strong> this<br />

book were pleased to be assisted by city employee<br />

Ray Seraile, who took <strong>the</strong> current aerial<br />

photographs, using his drone. The greatest<br />

challenges were finding <strong>the</strong> right spot to launch<br />

and photograph from and coping with trees that<br />

have grown over <strong>the</strong> years. In this photo, <strong>the</strong><br />

authors and Ray took a long-range “selfie” after<br />

testing a location in South <strong>Escondido</strong>.<br />

This aerial photograph <strong>of</strong> <strong>Escondido</strong> is also looking east, but it was taken in 2018. At <strong>the</strong> left edge <strong>of</strong> <strong>the</strong> photo-graph, <strong>the</strong> Transit Center<br />

covers <strong>the</strong> north side <strong>of</strong> <strong>the</strong> block along West <strong>Valley</strong> Parkway, with many <strong>of</strong> <strong>the</strong> old eucalyptus trees still in place. Construction equipment<br />

can be seen on <strong>the</strong> site <strong>of</strong> <strong>the</strong> former Police Headquarters near <strong>the</strong> center <strong>of</strong> <strong>the</strong> page and freight cars stand on <strong>the</strong> railroad tracks, carrying<br />

freight as <strong>the</strong>y have for more than 130 years. Their destination is <strong>the</strong> silos belonging to Vitagold Brands, <strong>the</strong> only surviving poultry feed<br />

mill in <strong>the</strong> county. Raymond Seraile photograph.<br />

2 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

An aerial photograph <strong>of</strong><br />

<strong>Escondido</strong> looking east in<br />

1936. Tree-lined Grand<br />

Avenue can be seen in <strong>the</strong><br />

center <strong>of</strong> <strong>the</strong> bottom half <strong>of</strong><br />

<strong>the</strong> photograph. The train<br />

depot is barely visible on <strong>the</strong><br />

east side <strong>of</strong> <strong>the</strong> track, south<br />

<strong>of</strong> Grand. The next building<br />

to <strong>the</strong> east along Grand is a<br />

poultry and feed store,<br />

Hawthorne’s Country Store<br />

today. The hill at <strong>the</strong> far end<br />

<strong>of</strong> Grand Avenue is empty<br />

after <strong>the</strong> <strong>Escondido</strong> Hotel<br />

was demolished in 1925.<br />

An aerial photograph <strong>of</strong><br />

<strong>Escondido</strong> looking east in<br />

1987. The two-story Police<br />

Head-quarters can be seen<br />

slightly to <strong>the</strong> left <strong>of</strong> center<br />

and, across <strong>Valley</strong> Parkway<br />

on <strong>the</strong> left side <strong>of</strong> <strong>the</strong><br />

photograph stands <strong>the</strong> farm<br />

workers’ camp. On <strong>the</strong> right<br />

side <strong>of</strong> <strong>the</strong> photograph, <strong>the</strong><br />

former site <strong>of</strong> <strong>the</strong> train depot<br />

can be seen as an empty lot<br />

between <strong>the</strong> grain silos and<br />

<strong>the</strong> train cars.<br />

C h a p t e r 1 ✦ 2 1

Looking northwest from <strong>the</strong> grounds <strong>of</strong> <strong>the</strong> first <strong>Escondido</strong> High School at 3rd Avenue and Hickory Street in 1915, <strong>the</strong> Schnack<br />

Apartments (later Trenton Apartments), built in 1912 at <strong>the</strong> corner <strong>of</strong> 2nd Avenue and Kalmia, can be seen in <strong>the</strong> center <strong>of</strong> <strong>the</strong> photograph.<br />

The same view, looking<br />

northwest from <strong>the</strong> former<br />

grounds <strong>of</strong> <strong>the</strong> High School<br />

at 3rd and Hickory, incudes<br />

<strong>the</strong> Trenton Apartments, still<br />

standing on <strong>the</strong> corner <strong>of</strong><br />

2nd Avenue and Kalmia<br />

Street, but now obscured<br />

by trees.<br />

2 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Looking west on Grand Avenue from Ivy Street c. 1969, lots <strong>of</strong> signage, streetlights, parking meters, and traffic made <strong>the</strong> downtown a<br />

vibrant place to spend time.<br />

Looking west on Grand Avenue from Ivy Street today reveals more trees, fewer signs, and no parking meters to give <strong>the</strong> downtown a<br />

more sedate look.<br />

C h a p t e r 1 ✦ 2 3

Looking south from a hillside just north <strong>of</strong> Mary Lane in 1972. San Pasqual High School can be seen under construction. The bridge<br />

over Lake Hodges can be found toward <strong>the</strong> top <strong>of</strong> <strong>the</strong> photograph.<br />

Looking south from a hillside just north <strong>of</strong> Mary Lane in 2018. San Pasqual High School construction has long since been completed<br />

and <strong>the</strong> campus includes additional buildings. The shopping mall and Kit Carson Park can be seen to <strong>the</strong> right and residential areas can<br />

be seen covering <strong>the</strong> hillsides, surrounded by trees. Raymond Seraile photograph.<br />

2 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This plat map from 1886 shows <strong>Escondido</strong> as it was originally laid out. The <strong>Escondido</strong> Land & Town Company looked toward a future<br />

<strong>of</strong> homes, schools, churches, and ranches and created <strong>the</strong> impetus to quickly make <strong>the</strong> "<strong>Hidden</strong> <strong>Valley</strong>" a thriving town. They hired<br />

surveyor O. N. Sanford to plot <strong>Escondido</strong> townsite lots and five- and ten-acre valley ranches.<br />

C h a p t e r 1 ✦ 2 5

The map above shows <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> as it was in 1955. The boundaries had changed little sixty-seven years after incorporation<br />

2 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This 2018 map shows <strong>the</strong> lot lines within <strong>the</strong> city’s current boundaries with <strong>the</strong> 1955 boundaries overlaid in yellow at <strong>the</strong> center. It’s<br />

obvious that <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> has grown exponentially over <strong>the</strong> last sixty-four years! Provided by <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong>, Geographic<br />

Information Systems Division.<br />

C h a p t e r 1 ✦ 2 7

Chapter 2<br />

Community<br />

The <strong>Escondido</strong> Duck<br />

Derby <strong>of</strong> 1942, sponsored<br />

by <strong>the</strong> <strong>Escondido</strong><br />

Woman’s Ambulance &<br />

Transportation Corps, was<br />

meant to raise <strong>the</strong> spirits<br />

<strong>of</strong> <strong>the</strong> community during<br />

World War II. Andy<br />

Andreasen, <strong>the</strong> City Police<br />

Judge, <strong>of</strong>ficiated at <strong>the</strong><br />

event. The girls with <strong>the</strong><br />

ducks are (from left to<br />

right): Pamela Baudy,<br />

Natalie Wilder, Leona<br />

Marin, and Eileen Beckley.<br />

<strong>Escondido</strong> has a rich history <strong>of</strong> people <strong>of</strong> diverse cultural and ethnic backgrounds, coming<br />

toge<strong>the</strong>r as a community and that diversity continues to be one <strong>of</strong> its strongest features today. From<br />

<strong>the</strong> beginning, when pioneering families settled in this hidden valley, it grew steadily with a boom in<br />

<strong>the</strong> 1950s and it continued growing with a population that exceeds 145,000 today. Housing for <strong>the</strong><br />

expanding population has brought a variety <strong>of</strong> building methods and styles that has created a great<br />

diversity <strong>of</strong> neighborhoods and <strong>of</strong>ten among individual homes within those neighborhoods.<br />

We are also a community <strong>of</strong> faith. The <strong>Escondido</strong> Land & Town Company donated land to<br />

churches in <strong>Escondido</strong>’s early days and, since <strong>the</strong>n, churches <strong>of</strong> many denominations have continued<br />

to multiply and expand here. Several significant faith-based events have occurred over <strong>the</strong> years,<br />

including <strong>the</strong> observance <strong>of</strong> <strong>the</strong> National Day <strong>of</strong> Prayer.<br />

Schools and <strong>the</strong> way education is delivered have transitioned over <strong>the</strong> years. From <strong>the</strong> first elementary<br />

school and <strong>the</strong>n <strong>the</strong> USC seminary, a strong school system has grown. Public schools<br />

and, more recently, charter schools and options for home schooling give families a wider variety <strong>of</strong> choices.<br />

We care about our past, as well. A strong historic preservation program, instituted in 1992,<br />

created <strong>the</strong> Old <strong>Escondido</strong> Neighborhood Historic District and is protecting and preserving our built<br />

history throughout <strong>the</strong> city, while <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center and <strong>the</strong> Library’s Pioneer Room<br />

maintain vast collections <strong>of</strong> photographs, documents, and artifacts.<br />

2 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

From <strong>the</strong> earliest times, community members came toge<strong>the</strong>r to form clubs and organizations, <strong>of</strong>fering social, networking, and<br />

community support opportunities. Community volunteers organized a variety <strong>of</strong> events over <strong>the</strong> years and sporting events, most <strong>of</strong>ten<br />

featuring school teams, have long been popular in <strong>Escondido</strong>.<br />

Housing<br />

In 1843, <strong>the</strong> Mexican government granted 12,653 acres <strong>of</strong> land—<strong>the</strong> “Rancho Rincon del Diablo”—to Juan Bautista Alvarado; <strong>the</strong><br />

area that was to become <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong>. This photograph is <strong>of</strong> <strong>the</strong> ruins <strong>of</strong> <strong>the</strong> adobe-brick built Alvarado home near presentday<br />

San Pasqual <strong>Valley</strong> Road and Bear <strong>Valley</strong> Parkway.<br />

C h a p t e r 2 ✦ 2 9

The Stewart House is<br />

<strong>the</strong> oldest house standing<br />

in <strong>Escondido</strong>. Alexander<br />

Stewart disassembled his<br />

two-story Eastlake-style<br />

family home, built in Nova<br />

Scotia in 1865, and shipped<br />

it around Cape Horn to<br />

<strong>Escondido</strong>. He <strong>the</strong>n<br />

reassembled it in 1894 where<br />

it still stands today on 5th<br />

Avenue, near Hickory Street.<br />

Prior to <strong>the</strong> City’s<br />

incorporation, a brickyard<br />

was established along <strong>the</strong><br />

<strong>Escondido</strong> Creek and<br />

Chinese laborers were hired<br />

to prepare <strong>the</strong> bricks for<br />

firing in <strong>the</strong> kiln. Many<br />

early structures were made<br />

out <strong>of</strong> this material because<br />

it was readily available and<br />

less expensive than lumber<br />

that had to be shipped from<br />

<strong>the</strong> northwest. This home<br />

is an example <strong>of</strong> an early<br />

structure made from<br />

<strong>Escondido</strong> brick. Built in<br />

1885 for Charles E. Thomas<br />

and his wife, Imogene, <strong>the</strong><br />

house still stands at 969<br />

West 3rd Avenue.<br />

3 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Thomas-Turrentine house was built circa 1885 by George V. Thomas, one <strong>of</strong> <strong>the</strong> five Thomas Bro<strong>the</strong>rs who founded <strong>the</strong> City<br />

<strong>of</strong> <strong>Escondido</strong>. George was <strong>the</strong> manager <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Lumber Company and Brickyard. Possibly <strong>the</strong> oldest home originally built<br />

and still standing in <strong>Escondido</strong>, it was <strong>the</strong> oldest home continuously owned by a single family in <strong>the</strong> County <strong>of</strong> San Diego, not<br />

changing hands until it was sold in 2018.<br />

The Thomas-Turrentine<br />

House stands in this 2019<br />

photograph with new paint<br />

colors at its original<br />

location, <strong>the</strong> nor<strong>the</strong>ast<br />

corner <strong>of</strong> 5th Avenue and<br />

Kalmia Street. The house<br />

was added to <strong>the</strong> National<br />

Register <strong>of</strong> Historic places<br />

in 1992 and remains on<br />

<strong>Escondido</strong>’s Local Register.<br />

The original two-story<br />

Victorian period, Queen<br />

Anne-style home was<br />

altered between 1896 and<br />

1907 with <strong>the</strong> addition <strong>of</strong> a<br />

bay window on <strong>the</strong> south<br />

side. In 1908, a Classical<br />

Revival addition was built<br />

on <strong>the</strong> east side and <strong>the</strong><br />

second floor was expanded<br />

over <strong>the</strong> porch.<br />

C h a p t e r 2 ✦ 3 1

“Palma Vista” was built by L. V. Boyle on what is today Boyle Avenue and Oak Hill Drive. It later became <strong>the</strong> home <strong>of</strong> <strong>the</strong> John<br />

Whetstone family. Elsie, Roy and Clyde Whetstone are shown in <strong>the</strong> front <strong>of</strong> <strong>the</strong> house in this photograph, taken c. 1910.<br />

In 1911, Fred and Helen<br />

Hall built a 2-1/2 story,<br />

Craftsman-style home with<br />

Tudor elements on 10th<br />

Avenue near Maple Street.<br />

Here, <strong>the</strong> spacious living<br />

room can be seen, decorated<br />

for a card party in 1914.<br />

3 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Many houses were built along Grand Avenue<br />

and on o<strong>the</strong>r streets in <strong>the</strong> downtown area in<br />

early <strong>Escondido</strong>. In 1912, local photographer<br />

Peter Schnack built <strong>Escondido</strong>’s first apartment<br />

building on what is now 2nd Avenue. Built <strong>of</strong><br />

redwood, only <strong>the</strong> citys citrus houses boasted<br />

more square footage. It featured 22 three- and<br />

four-room suites, as well as 10 single rooms, surrounding<br />

a central atrium. Renamed <strong>the</strong><br />

Trenton Apartments after World War I, when all<br />

things German were frowned upon, <strong>the</strong> unique<br />

building still stands today.<br />

The idea <strong>of</strong> living downtown has become popular once again, and a relatively recent plan by city leaders to create more density in<br />

<strong>the</strong> downtown area has resulted in apartments under construction and planned for <strong>the</strong> downtown area, built to house thousands <strong>of</strong><br />

new residents. The Latitude 33 Apartment Community, at <strong>the</strong> corner <strong>of</strong> Washington and Centre City Parkway is an example <strong>of</strong> <strong>the</strong><br />

current trend in downtown living.<br />

C h a p t e r 2 ✦ 3 3

The dramatic increase in population after World War II brought a housing boom to <strong>Escondido</strong> and <strong>the</strong> “mid-century” styles<br />

brought a new look to town. Mid-century modern homes with clean, simple styles, and ranch-style homes became popular. This<br />

ranch-style house was built in 1950 by B.A. Sweet, a partner in <strong>the</strong> Pine Tree Lumber Company. Photograph by Katalin Cowan.<br />

Having rented a small bungalow across East 7th Avenue for nearly seven years, Bud and Cordia Sayre bought <strong>the</strong> empty lot across<br />

<strong>the</strong> street in 1946, ready to build <strong>the</strong>ir own home. Bud, shown in <strong>the</strong> photograph on <strong>the</strong> left, utilized <strong>Escondido</strong> granite rocks left<br />

on <strong>the</strong> lot and found elsewhere for free and learned how to split <strong>the</strong>m with a weed-burning torch in order build a lovely Colonial<br />

Revival bungalow with 14-inch thick walls. The photograph on <strong>the</strong> right shows <strong>the</strong> house as it appeared in 2007.<br />

3 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Thanks to L.R. Green and his Adobe Block Company, <strong>the</strong> Weir Bro<strong>the</strong>rs and o<strong>the</strong>r builders were able to utilize this ancient building<br />

material, making it popular again in <strong>the</strong> mid-twentieth century. Green Ranch and Longview Acres in south <strong>Escondido</strong> were adjacent<br />

subdivisions made up entirely <strong>of</strong> adobe homes. Many o<strong>the</strong>rs were built around <strong>the</strong> city and, as a result, <strong>Escondido</strong> has more adobe homes<br />

than any o<strong>the</strong>r city in California. This photograph shows adobe blocks drying at L. R. Green’s adobe brickyard along Highway 395 (I-<br />

15) in 1949.<br />

The “Castle House,” built for James and<br />

Gretchen Jackson in 1964 on Palmas Avenue, is<br />

a Weir Bro<strong>the</strong>rs adobe home, uniquely<br />

dominated by an exterior welcoming turret. In<br />

this case, <strong>the</strong> bricks were made on site.<br />

C h a p t e r 2 ✦ 3 5

Faith<br />

The <strong>Escondido</strong> Land & Town Company gave<br />

free land to any congregation that wanted to<br />

build a church here. Seven faiths accepted <strong>the</strong><br />

<strong>of</strong>fer and, in 1886, <strong>the</strong> Methodist Episcopal<br />

Church was <strong>the</strong> first to build, choosing <strong>the</strong><br />

corner <strong>of</strong> Grand Avenue and Ivy Street. The<br />

church was sold in <strong>the</strong> 1920s to <strong>the</strong> first Grace<br />

Lu<strong>the</strong>ran Church. Prior to being torn down in<br />

<strong>the</strong> late 1960s, <strong>the</strong> building was <strong>the</strong> home <strong>of</strong><br />

Georgia Copeland’s School <strong>of</strong> Dance.<br />

More than three hundred San Diego County Adventists attending a conference posed for this photograph in 1914. The church, built in<br />

1887 for a Sou<strong>the</strong>rn Methodist congregation, was sold to <strong>the</strong> Seventh Day Adventists in 1900. In 2005, <strong>the</strong> Iglesia Monte de los Olivos, a<br />

non-denomi-national Latino congre-gation, purchased <strong>the</strong> building that still stands today on <strong>the</strong> corner <strong>of</strong> 4th Avenue and Orange Street.<br />

3 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> Mennonite Brethren Church,<br />

known also as Bethania Mennonite Brethren<br />

Church, was founded in <strong>Escondido</strong> in 1908 by<br />

Elder Abraham Schellenberg. The small Germanspeaking<br />

Mennonite colony remained in<br />

<strong>Escondido</strong> for 10 years and had a congregation <strong>of</strong><br />

approximately 70 people. Mennonite churches<br />

are identifiable by <strong>the</strong> two entry doors; one for<br />

men and <strong>the</strong> o<strong>the</strong>r for women. The building was<br />

sold in 1921 and its exact location is unknown.<br />

In 1931, a large group <strong>of</strong> Filipino workers began meeting in homes and rented halls to study <strong>the</strong> scriptures and share <strong>the</strong>ir newfound<br />

faith in God. By 1936 <strong>the</strong>y bought and renovated a small saw-sharpening shop located at <strong>the</strong> corner <strong>of</strong> 401 West Grand Avenue<br />

and South Orange Street. The congregation named <strong>the</strong>ir church “Calvary Lighthouse Mission.” In 1946, <strong>the</strong> congregation sold <strong>the</strong><br />

property and constructed a new church at 950 E. Ohio Street and <strong>the</strong> church was renamed “Calvary Assembly.” Unfortunately, <strong>the</strong><br />

church was destroyed by a suspicious fire in 2014, but eventually rebuilt and reopened for services by 2018. In this 1941 photograph,<br />

<strong>the</strong> members <strong>of</strong> <strong>the</strong> Calvary Mission congregation bid farewell to <strong>the</strong>ir pastor.<br />

C h a p t e r 2 ✦ 3 7

Franklin Graham, son <strong>of</strong> well-known minister Billy Graham, launched his “Decision America.” California Tour in <strong>Escondido</strong> In May<br />

2017. Standing on a stage in Grape Day Park in front <strong>of</strong> approximately ten thousand people, Graham mentioned his early days,<br />

accompanying his famous fa<strong>the</strong>r to <strong>Escondido</strong> when <strong>the</strong>y visited friends in <strong>the</strong> area. Photo courtesy <strong>of</strong> Billy Graham Evangelistic<br />

Association. Used with permission.<br />

A 4-½-ton statue <strong>of</strong><br />

Buddha, made <strong>of</strong> rare dark<br />

jade, and valued at $5<br />

million was displayed in<br />

<strong>Escondido</strong> in 2010 on its<br />

first stop in a U.S. tour,<br />

intended to spread peace and<br />

happiness. The 8-foot, 10-<br />

inch statue was displayed at<br />

both Grape Day Park and <strong>the</strong><br />

Phap Vuong Monastery.<br />

3 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 2010, <strong>the</strong> <strong>Escondido</strong> City Council gave a Proclamation for October 27, 2010 to be named "Day <strong>of</strong> Peace” and placed a Peace Pole<br />

in Grape Day Park. More Peace Poles followed and, as <strong>of</strong> 2018, <strong>the</strong>re are 11 Peace Poles located in <strong>the</strong> City, this one located at <strong>the</strong> First<br />

United Methodist Church. The purpose <strong>of</strong> <strong>the</strong> pole is to be a symbol <strong>of</strong> <strong>the</strong> dream for Peace in our hearts, lives, homes, schools and city.<br />

The community organization, “DOVE,” (Dreaming <strong>of</strong> a Violence Free <strong>Escondido</strong>) has challenged each business, organization, place <strong>of</strong><br />

worship and school to erect a peace pole in solidarity with this message.<br />

C h a p t e r 2 ✦ 3 9

Education<br />

Among <strong>the</strong> first buildings constructed in <strong>the</strong> new town <strong>of</strong> <strong>Escondido</strong> was an elementary school named <strong>the</strong> Lime Street School. Situated<br />

in what is now Grape Day Park, <strong>the</strong> <strong>Escondido</strong> Creek ran behind <strong>the</strong> school but <strong>the</strong> sandy shores <strong>of</strong> <strong>the</strong> creek did not provide an adequate<br />

foundation; <strong>the</strong> building was deemed unsafe in 1909 and torn down. A new school was built on 5th Avenue at Broadway in 1910,<br />

Central School was built in 1938 at <strong>the</strong> site <strong>of</strong> <strong>the</strong> previously demolished Fifth Avenue School. In November 2014, <strong>Escondido</strong> voters<br />

passed Proposition E, a $181.2 million bond measure that meant new buildings and modernization for Central School, but many historical<br />

features were left intact, including murals in <strong>the</strong> multipurpose room, “cloak closets” inside <strong>the</strong> older classrooms, and <strong>the</strong> classic original<br />

look <strong>of</strong> <strong>the</strong> older buildings that allow access to individual classrooms via indoor corridors.<br />

4 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Built by <strong>the</strong> University <strong>of</strong> Sou<strong>the</strong>rn California<br />

(USC) as a college in 1888, <strong>the</strong> large gothic brick<br />

building became <strong>the</strong> first <strong>Escondido</strong> High School<br />

in 1894. Because <strong>the</strong> <strong>Escondido</strong> Creek was <strong>the</strong><br />

only place to swim at that time and it would dry<br />

up at <strong>the</strong> peak <strong>of</strong> every summer, <strong>the</strong> high school<br />

boys took it open <strong>the</strong>mselves to dig a hole, by<br />

hand, for a swimming pool that was sorely<br />

needed in this hot inland valley. It took two years<br />

for <strong>the</strong> boys to dig <strong>the</strong> hole large enough and <strong>the</strong><br />

school board had <strong>the</strong> big basin coated with<br />

concrete in 1909. At <strong>the</strong> time, <strong>the</strong> boys and <strong>the</strong><br />

girls <strong>of</strong> <strong>Escondido</strong> used <strong>the</strong> pool separately and<br />

this photograph <strong>of</strong> <strong>the</strong> boys cooling <strong>of</strong>f in <strong>the</strong> pool<br />

was taken circa 1912.<br />

By 1927, <strong>the</strong> first <strong>Escondido</strong> High School was no longer big enough to accommodate <strong>the</strong> growing number <strong>of</strong> students. A new high<br />

school was built that same year just down <strong>the</strong> block at 4th Avenue and Hickory Street. On <strong>the</strong> first day <strong>of</strong> class, <strong>the</strong> students walked with<br />

<strong>the</strong>ir chairs from <strong>the</strong> old school to <strong>the</strong> new school. This photograph shows <strong>the</strong> “new school” in 1938. This school was condemned in 1955<br />

and a newer school, which is <strong>the</strong> current <strong>Escondido</strong> High School, was built on North Broadway.<br />

C h a p t e r 2 ✦ 4 1

John Paul <strong>the</strong> Great Catholic University opened in 2006 and moved to <strong>Escondido</strong> in 2013, first occupying <strong>the</strong> former Penney’s store on<br />

Grand Avenue. The University has grown steadily and has purchased multiple properties along Grand and in <strong>the</strong> Downtown area, to allow<br />

more classroom space as well as housing for students seeking degree programs in communications media, business, and <strong>the</strong> humanities.<br />

There was no Reformed seminary in <strong>the</strong><br />

western part <strong>of</strong> <strong>the</strong> United States until<br />

Westminster Seminary California (WSC)<br />

welcomed its first students in <strong>the</strong> fall <strong>of</strong> 1980,<br />

committing itself to providing <strong>the</strong> finest in<br />

<strong>the</strong>ological education. With an established a<br />

campus featuring an extensive library, a<br />

comprehensive curriculum, and a full faculty <strong>of</strong><br />

teachers who were both experienced pastors and<br />

experts in <strong>the</strong>ir academic disciplines, WSC has<br />

attracted students from all over <strong>the</strong> United States<br />

and many foreign countries. Westminster Seminary<br />

California Photograph<br />

4 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Historic Preservation<br />

By <strong>the</strong> 1980s, a heavy concentration <strong>of</strong><br />

<strong>Escondido</strong>’s earliest homes could still be found<br />

standing in <strong>the</strong> neighborhood south <strong>of</strong><br />

<strong>Escondido</strong>’s historic Downtown, but <strong>the</strong> area had<br />

fallen into serious decay and <strong>the</strong> potential for<br />

demolition posed a significant threat. With <strong>the</strong><br />

help <strong>of</strong> Councilmember and <strong>the</strong>n Mayor Doris<br />

Thurston, it was designated <strong>the</strong> city’s first<br />

Neighborhood Group in 1988. The founders <strong>of</strong><br />

<strong>the</strong> Old <strong>Escondido</strong> Neighborhood Group can be<br />

seen in <strong>the</strong> 1992 photograph on <strong>the</strong> left. Shown<br />

are (from left to right): Margaret Moir, Sharon<br />

Kramer, Doris Thurston, and Ginny Leighton. Old<br />

<strong>Escondido</strong> Historic District Photograph.<br />

The City <strong>of</strong> <strong>Escondido</strong> was designated a<br />

Certified Local Government (CLG), by <strong>the</strong><br />

California Office <strong>of</strong> Historic Preservation in<br />

1989, after six women, all dedicated and<br />

persistent historic preservationists, spent more<br />

than eight years convincing <strong>the</strong> city to apply for<br />

<strong>the</strong> distinctive Federal preservation program. As<br />

a CLG, <strong>Escondido</strong> is responsible for designating,<br />

saving, and protecting historic structures<br />

throughout <strong>the</strong> city. In <strong>the</strong> photograph are three<br />

women who were instrumental in establishing<br />

<strong>the</strong> program (from left to right): Mable<br />

Dalrymple, Harriett Church, and Margaret Eller.<br />

O<strong>the</strong>rs who were vital in creating <strong>the</strong> program<br />

included Dorothy Mortensen, Meg Mount,<br />

Janean Young, and Lucy Berk.<br />

Dedicated historic preservationist and local historian Lucy Berk served on <strong>the</strong> Historic<br />

Preservation Commission from its inception until she stepped down in 2012. Her contributions in<br />

terms <strong>of</strong> preserving <strong>Escondido</strong>’s history, both in tangible structures that were saved and protected, as<br />

well as by documentation, are immeasurable.<br />

C h a p t e r 2 ✦ 4 3

The Old <strong>Escondido</strong> Historic District was established by <strong>the</strong> City Council in 1992 and is comprised <strong>of</strong> <strong>Escondido</strong>’s oldest neighborhood,<br />

with homes in a variety <strong>of</strong> styles dating back to 1886. The neighborhood has held home tours to raise funds and awareness for more than<br />

thirty years. The photograph on <strong>the</strong> left is from June 1990. The annual Mo<strong>the</strong>rs Day Home Tour, as shown in <strong>the</strong> 2018 photograph on <strong>the</strong><br />

right, has become a tradition for many families. Photographs courtesy <strong>of</strong> Old <strong>Escondido</strong> Historic District<br />

Inarguably <strong>the</strong> most notable house in <strong>the</strong> Old <strong>Escondido</strong> Historic District is <strong>the</strong> Beach House, located at 7th Avenue and Juniper Street.<br />

Lovingly restored, beginning in 1998, by art dealer Harry Parashis and his wife Letitia with guidance from San Diego’s Save Our Heritage<br />

Organization, <strong>the</strong> Queen Anne Victorian, built in 1896, stands out today as <strong>the</strong> Crown Jewel <strong>of</strong> Old <strong>Escondido</strong>. The Beach House is on<br />

both <strong>the</strong> National Register <strong>of</strong> Historic Places, as well as on <strong>the</strong> Local Register, here in <strong>Escondido</strong>.<br />

4 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Clubs & Organizations<br />

<strong>Escondido</strong> has been <strong>the</strong> home <strong>of</strong> fraternal and<br />

service clubs over <strong>the</strong> years. In <strong>Escondido</strong>, <strong>the</strong><br />

Kiwanis Club was <strong>the</strong> first service organization<br />

formed, just a few weeks before <strong>the</strong> <strong>Escondido</strong><br />

Rotary Club, both having been established in<br />

1924. This photograph shows <strong>the</strong> men <strong>of</strong> <strong>the</strong><br />

Kiwanis Club at one <strong>of</strong> <strong>the</strong>ir lunch meetings at<br />

<strong>the</strong> Charlotta Hotel in 1935.<br />

The unique East End Club was organized in 1907 by women who lived on isolated ranches at <strong>the</strong> east end <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> valley<br />

and its sole purpose was to create opportunities to streng<strong>the</strong>n friendships. Remarkably, <strong>the</strong> East End Club still exists today, making it <strong>the</strong><br />

oldest social organization in <strong>Escondido</strong>. In celebration <strong>of</strong> <strong>the</strong> club’s 100th anniversary, members posed for this photograph at <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center on May 11, 2007.<br />

C h a p t e r 2 ✦ 4 5

Founded in 1924, <strong>the</strong> <strong>Escondido</strong> Country Club started with a stone clubhouse and course built by <strong>the</strong> members’ own hands, but<br />

<strong>the</strong> property was sold during <strong>the</strong> depression. Re-established in 1965, <strong>the</strong> manicured grass, majestic trees, and welcoming facilities <strong>of</strong><br />

<strong>the</strong> new <strong>Escondido</strong> Country Club property provided beauty and value to create one <strong>of</strong> <strong>the</strong> most treasured neighborhoods in <strong>Escondido</strong>.<br />

The clubhouse and golf course closed in 2013 and <strong>the</strong> property was sold to a Los Angeles developer with plans to build homes. While<br />

<strong>the</strong> owners <strong>of</strong> surrounding homes and <strong>the</strong> developers continued to disagree over plans for <strong>the</strong> property, a fire destroyed <strong>the</strong> clubhouse<br />

in 2017 and <strong>the</strong> controversy continues.<br />

Started in 2006, <strong>the</strong> <strong>Escondido</strong> Charitable<br />

Foundation’s mission is to increase responsible<br />

and effective philanthropy through annual<br />

grants to charitable nonpr<strong>of</strong>its serving <strong>the</strong><br />

residents <strong>of</strong> <strong>Escondido</strong>. Through <strong>the</strong> generosity<br />

<strong>of</strong> one <strong>of</strong> its members, The <strong>Escondido</strong> Charitable<br />

Foundation is donating a community gateway<br />

arch to <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> in 2019. Artist’s<br />

conception <strong>of</strong> <strong>the</strong> Arch provided by <strong>the</strong> <strong>Escondido</strong><br />

Charitable Foundation.<br />

4 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> Creek Conservancy was incorporated in 1991 with a mission to preserve and<br />

restore <strong>the</strong> <strong>Escondido</strong> Creek watershed. Since that time, <strong>the</strong> Conservancy has helped preserve<br />

more than four thousand acres <strong>of</strong> land. The Conservancy also provides outdoor education<br />

programs for 3,500 youth and adults every year as in this photograph showing students releasing<br />

trout as part <strong>of</strong> <strong>the</strong> Conservancy’s 2018 Trout in <strong>the</strong> Classroom program. <strong>Escondido</strong> Creek<br />

Conservancy photograph.<br />

Interfaith Community Services was founded in 1979 by a handful <strong>of</strong> diverse faith communities to address <strong>the</strong> needs <strong>of</strong> low-income,<br />

homeless, and under-served people in North San Diego County. Over <strong>the</strong> years, Interfaith has evolved into a broad variety <strong>of</strong> programs<br />

and services that assist people in crisis stabilize and rebuild <strong>the</strong>ir lives.<br />

In 1989, leaders from <strong>the</strong> <strong>Escondido</strong> Union<br />

and <strong>Escondido</strong> Union High School Districts,<br />

<strong>Escondido</strong> Chamber <strong>of</strong> Commerce, and <strong>the</strong> City <strong>of</strong><br />

<strong>Escondido</strong> formed an organization committed to<br />

developing and implementing community-wide<br />

programs to support youth, calling it Education<br />

COMPACT, for “Creating Opportunities, Making<br />

Partnerships and Connecting Teens. In <strong>the</strong><br />

photograph from 2015, COMPACT staff and<br />

youth pose with <strong>Escondido</strong> Police Chief, Craig<br />

Carter, at <strong>the</strong> ribbon cutting <strong>of</strong> <strong>the</strong> new high<br />

visibility crosswalk at <strong>the</strong> corner <strong>of</strong> Ash Street and<br />

Mission Avenue. This crosswalk was <strong>the</strong> numberone<br />

priority identified by Mission Park residents to<br />

improve <strong>the</strong>ir kids’ Safe Route to School. <strong>Escondido</strong><br />

COMPACT Photograph.<br />

C h a p t e r 2 ✦ 4 7

Sports<br />

In 1908, <strong>the</strong> <strong>Escondido</strong> High School (EHS)<br />

football team played remarkably well,<br />

considering none <strong>of</strong> <strong>the</strong> young men had played<br />

football before. EHS played San Diego’s Russ<br />

High School twice and won both times. The<br />

o<strong>the</strong>r county team was comprised <strong>of</strong> men from<br />

<strong>the</strong> San Diego Y.M.C.A., whose members’<br />

individual average weight was greater than that<br />

<strong>of</strong> <strong>the</strong> high schoolers, but EHS held <strong>the</strong>ir own<br />

and lost by only four points.<br />

This giant bonfire in 1949 was representative <strong>of</strong> school and<br />

community spirit before <strong>the</strong> annual <strong>Escondido</strong> High School football<br />

game with <strong>the</strong>ir rival, Oceanside High School. The week before <strong>the</strong><br />

big game, boys from EHS would leave school early to ga<strong>the</strong>r wood <strong>of</strong><br />

any kind, from trees to outhouses, and it was piled in <strong>the</strong> baseball<br />

field just west <strong>of</strong> Grape Day Park. The pep rally began at <strong>the</strong> high<br />

school campus on 4th Avenue and Hickory Street when <strong>the</strong> students<br />

held hands, formed a serpentine chain, and ran from <strong>the</strong> school<br />

down Grand Avenue to <strong>the</strong> park, where <strong>the</strong>y met up with <strong>the</strong> pep<br />

band, cheerleaders, football players, and o<strong>the</strong>rs to cheer and chant<br />

before <strong>the</strong> big bonfire was ignited.<br />

4 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Baseball games were played on a field at <strong>the</strong><br />

corner <strong>of</strong> 4th Avenue and Spruce Street.<br />

<strong>Escondido</strong>’s town team aided greatly in <strong>the</strong><br />

development <strong>of</strong> several players who went on to<br />

play pr<strong>of</strong>essionally. Outstanding among <strong>the</strong><br />

local players were <strong>the</strong> Coscarart bro<strong>the</strong>rs. The<br />

oldest, Joe, eventually played for <strong>the</strong> Boston<br />

Braves, Steve played minor league baseball at<br />

Kansas City, and Pete, <strong>the</strong> youngest, played for<br />

<strong>the</strong> Brooklyn Dodgers. In this 1925 photograph<br />

are, top row (from left to right): Ted Wright, Hal<br />

Finney, Joe Coscarart, Lefty Hunt, Richard<br />

Spaulding, Sam Kolb, Dan McGrew. Bottom row<br />

(from left to right): Rupert Baldridge, Felix<br />

Quisquis, Steve Coscarart, Lloyd Babley, Dean<br />

Oliver, Marcus Alto, Pete Coscarart.<br />

This 1941 photograph shows <strong>the</strong> “Fordettes,” a local girl’s baseball team that was formed to keep <strong>the</strong> baseball tradition alive in <strong>the</strong><br />

absence <strong>of</strong> many men during World War II. The Fordettes, sponsored by Homer Heller Ford, played in an all-female league with o<strong>the</strong>r<br />

teams from around Sou<strong>the</strong>rn California.<br />

C h a p t e r 2 ✦ 4 9

<strong>Escondido</strong> was a s<strong>of</strong>tball town in <strong>the</strong> 1950s<br />

and ’60s. They called it Night Ball and each<br />

summer, life revolved around Finney Field,<br />

adjacent to Grape Day Park. This was <strong>the</strong> first<br />

s<strong>of</strong>tball field built with lights in <strong>Escondido</strong>.<br />

Watching from <strong>the</strong> stands or from an<br />

automobile was a favorite summer time activity<br />

for all ages. Finney field was named after Harold<br />

Finney, <strong>the</strong> man who helped form <strong>the</strong><br />

<strong>Escondido</strong> Night Ball Association in 1927 and<br />

served as its president for 27 years.<br />

The 1981 <strong>Escondido</strong><br />

National Little League All-<br />

Stars, standing on <strong>the</strong> steps<br />

<strong>of</strong> <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center <strong>of</strong>fice, were <strong>the</strong> only<br />

undefeated team that went to<br />

<strong>the</strong> Little League World<br />

Series that year in South<br />

Westport, Pennsylvania.<br />

They were <strong>the</strong> Western Little<br />

League Champions and it<br />

was <strong>the</strong> first team from San<br />

Diego County to reach <strong>the</strong><br />

Series since La Mesa won it<br />

in 1961. Even though <strong>the</strong><br />

team lost, when <strong>the</strong>y<br />

returned home <strong>the</strong>re was<br />

plenty <strong>of</strong> Little League spirit<br />

and town pride. The players<br />

were: Alex Borboa, Brett<br />

Salisbury, Russell Brooke,<br />

Frank Escalante, Nick Scales,<br />

Gary Larrabee, Bobby<br />

Esposito, Kelly Simpson,<br />

Jason Hobbs, Mike Hopkins,<br />

Peter Villalobos, Gary Kinch,<br />

and John Moran. The coach<br />

was Mike Pumar.<br />

5 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Events<br />

In 1917, two circuses paraded <strong>the</strong>ir animals,<br />

bands and performers down Grand Avenue, two<br />

days in a row. Al G. Barnes Wild Animal Circus<br />

performed on March 9, 1917, and Cole Bro<strong>the</strong>rs’<br />

Big Three-Ring Trained Wild Animal Show<br />

appeared <strong>the</strong> following day. Each gave an<br />

afternoon and evening tent show, following <strong>the</strong>ir<br />

parade. Pictured is <strong>the</strong> Cole Bro<strong>the</strong>rs’ troop <strong>of</strong><br />

animals and performers. The Cole Bros. Circus<br />

was founded in 1884 and, in 1939, was <strong>the</strong> last<br />

circus to feature a horse-drawn parade. As <strong>of</strong><br />

2014, Cole Bros. Circus was one <strong>of</strong> <strong>the</strong> few<br />

traditional circuses in <strong>the</strong> U.S. to perform under<br />

<strong>the</strong> “Big Top” tent, but just two years later was<br />

seriously struggling, apparently in response to<br />

animal rights activists protesting <strong>the</strong> use <strong>of</strong><br />

animals in live performances.<br />

At each Grape Day Parade, vehicles were backed into position against <strong>the</strong> curbs along <strong>the</strong> Grand Avenue parade route so that <strong>the</strong>ir<br />

occupants could comfortably watch <strong>the</strong> procession pass by. The parade was a highlight <strong>of</strong> <strong>the</strong> Grape Day Festival, which began in 1908<br />

and was in its heyday in <strong>the</strong> 1920s and ’30s, when it drew up to 30,000 spectators annually. This photograph, taken from a ro<strong>of</strong>top<br />

perch, shows <strong>the</strong> parade in 1926.<br />

C h a p t e r 2 ✦ 5 1

Celebrating <strong>the</strong>ir first-place prize at <strong>the</strong> county fair, <strong>the</strong> Pio Mighetto Winery entered this float in <strong>the</strong> 1939 Grape Day Parade. The<br />

float included a cask <strong>of</strong> wine, supported by a giant mound <strong>of</strong> grapes, in addition to four beautiful young women who posed gracefully<br />

while holding <strong>the</strong> fair’s first-place silver trophy above <strong>the</strong>ir heads.<br />

When <strong>the</strong> Grape Day Festival was revived in 1996,<br />

Grape Day Royalty was selected using different criteria<br />

than in its early days and choices were based on<br />

service to <strong>the</strong> community. In 2003, two queens were<br />

selected, Ruth Thomas and Helen Heller, in honor <strong>of</strong><br />

<strong>the</strong>ir many years <strong>of</strong> service in <strong>the</strong> Palomar Hospital<br />

Auxiliary and running <strong>the</strong> hospital gift shop.<br />

5 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This 2018 photograph shows <strong>the</strong> start <strong>of</strong> <strong>the</strong> 8th annual Grape Day 5K in 2018 at Grand Avenue near Orange Street; from here <strong>the</strong><br />

participants followed <strong>the</strong> established course along Grand and south into <strong>the</strong> Old <strong>Escondido</strong> Historic District. The <strong>Escondido</strong> Sunrise<br />

Rotary Club initiated <strong>the</strong> annual 5K event, which was initially scheduled in conjunction with <strong>the</strong> Grape Day Festival, and benefits <strong>the</strong><br />

National Multiple Sclerosis Society. More than 600 people participated in 2018, as did many spectators and local high school<br />

cheerleading squads, while <strong>the</strong> <strong>Escondido</strong> Police Department re-routed traffic.<br />

Kit Carson Days, sponsored by <strong>the</strong> Chamber <strong>of</strong> Commerce, celebrated <strong>the</strong> opening <strong>of</strong> Kit Carson Park, in 1969. Colorado resident,<br />

Kit Carson III, 86-year-old grandson <strong>of</strong> <strong>the</strong> famed frontiersman, was invited to <strong>the</strong> festivities. This photograph shows him speaking<br />

to <strong>the</strong> crowd. The three-day festival included Square and Western dancing, a horse show, talent contest, and barbecue. The event was<br />

celebrated for <strong>the</strong> last time <strong>the</strong> following year.<br />

C h a p t e r 2 ✦ 5 3

In December <strong>of</strong> 2000, <strong>the</strong> Jaycees Christmas Parade<br />

celebrated its 50th anniversary with giant balloons. Rarely seen<br />

in this part <strong>of</strong> <strong>the</strong> country, <strong>the</strong> giant balloons made this<br />

landmark parade year very special. Members <strong>of</strong> local<br />

organizations were <strong>the</strong> balloon handlers with a quick hands-on<br />

training <strong>the</strong> morning <strong>of</strong> <strong>the</strong> parade. Each balloon was sponsored<br />

by a local business. “The Snowman” was sponsored by <strong>the</strong> Law<br />

Offices <strong>of</strong> Paleck & Skaja and <strong>the</strong> <strong>Escondido</strong> Rotary.<br />

It started in 1966 with 325 lights on a young deodar cedar.<br />

Eventually, this annual Christmas display blossomed into an<br />

awesome tree with 1,800 lights and Santa’s village in <strong>the</strong> front<br />

yard. John and Velma Myers decorated <strong>the</strong>ir front yard at 920<br />

East 5th Avenue for more than twenty-five years and attracted<br />

multiple generations <strong>of</strong> Escondidans, as well as holiday visitors<br />

from around <strong>the</strong> world. This holiday ritual came to an end in <strong>the</strong><br />

1990s after John Myers passed away, ironically <strong>the</strong> same year he<br />

was slated to be <strong>the</strong> grand marshal <strong>of</strong> <strong>the</strong> Jaycees Annual<br />

Christmas Parade.<br />

5 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1988, at <strong>the</strong> invitation <strong>of</strong> Congressman<br />

Ron Packard, George H.W. Bush visited<br />

<strong>Escondido</strong> while campaigning for president. His<br />

campaign stop happened to fall in <strong>the</strong> midst <strong>of</strong><br />

<strong>Escondido</strong>’s centennial celebration and he spoke<br />

from <strong>the</strong> newly restored Santa Fe Depot in Grape<br />

Day Park. It’s interesting to note that his son,<br />

George W. Bush, would also visit <strong>Escondido</strong>, 19<br />

years later, to tour <strong>the</strong> 2007 Witch Fire disaster<br />

areas and thank <strong>the</strong> firefighters who had staged<br />

at Kit Carson Park.<br />

On February 22, 2009, <strong>Escondido</strong> hosted <strong>the</strong> finishing leg <strong>of</strong> <strong>the</strong> Amgen Tour <strong>of</strong> California, an annual, pr<strong>of</strong>essional cycling event on<br />

par with <strong>the</strong> Tour de France. More than 100,000 spectators ga<strong>the</strong>red along <strong>the</strong> race route that day, including tens <strong>of</strong> thousands <strong>of</strong> people<br />

along Grand Avenue. The Amgen Race would return in May <strong>of</strong> 2013, when <strong>Escondido</strong> hosted <strong>the</strong> starting leg <strong>of</strong> <strong>the</strong> tour, <strong>the</strong> first time<br />

<strong>the</strong> famous race ever started in Sou<strong>the</strong>rn California, and headed north. Again, more than 100,000 spectators lined <strong>the</strong> route to watch<br />

<strong>the</strong> cyclists and it was broadcast around <strong>the</strong> world. This 2013 photograph provided courtesy <strong>of</strong> Amgen Tour <strong>of</strong> California.<br />

C h a p t e r 2 ✦ 5 5

On Friday nights from April through September, Downtown sidewalks fill with more than 5,000 people <strong>of</strong> all ages, looking at <strong>the</strong><br />

pre-1970s cars displayed along both sides <strong>of</strong> <strong>the</strong> streets and listening to live bands while old and new cars cruise up and down Grand<br />

Avenue. “Cruisin’ Grand” was initiated by car enthusiast and local merchant Steve Waldron; <strong>the</strong> well-loved tradition started on April<br />

7, 2000 and has brought more attention to <strong>Escondido</strong> than any o<strong>the</strong>r event in decades. In commemoration <strong>of</strong> 9/11, each September,<br />

Fire Truck Night brings dozens <strong>of</strong> old and new fire trucks out in full force and, high overhead, a very large American flag hangs from<br />

a fire truck’s extended ladder. This enhanced photograph <strong>of</strong> one <strong>of</strong> those occasions was taken by Heidi Hart in 2013 and entered into<br />

<strong>the</strong> City’s “Happy Birthday, <strong>Escondido</strong>” contest.<br />

Also satisfying <strong>the</strong> area’s hunger for vintage<br />

vehicle events, is <strong>the</strong> annual American Heritage<br />

Car Show, sponsored by <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center. The Car Show has been bringing<br />

toge<strong>the</strong>r enthusiasts to “park on <strong>the</strong> green” <strong>of</strong><br />

Grape Day Park since 1997. Photograph from<br />

<strong>the</strong> 2009 event.<br />

5 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

People<br />

A familiar <strong>Escondido</strong> sight at <strong>the</strong> turn <strong>of</strong> <strong>the</strong><br />

twentieth century was San Pasqual Indian<br />

princess Felicita with her husband, Boley<br />

Morales, on <strong>the</strong>ir donkey. In 1906, <strong>the</strong>y were<br />

found destitute in an old hut in one <strong>of</strong> <strong>the</strong><br />

canyons leading into San Pasqual <strong>Valley</strong>.<br />

Elizabeth Judsen Roberts befriended <strong>the</strong> couple,<br />

and cared for <strong>the</strong>m. She eventually wrote a<br />

book, Indian Stories <strong>of</strong> <strong>the</strong> Southwest, based on<br />

Felicita’s local accounts. Felicita died in 1916<br />

and, in 1920, a pageant was written in her<br />

honor. A county park now bears her name as<br />

does a street and several shopping centers.<br />

Scrap drives were a regular occurrence throughout World War II. As this delightful photograph from our archive illustrates, <strong>the</strong>se<br />

youngsters managed to make it fun. Loading up scrap metal for <strong>the</strong> war effort in <strong>the</strong>ir wagon, made from a citrus box and bike wheels<br />

and pulled by a goat, are Tom Hinrichs, George Payne, and Jerry Smith.<br />

C h a p t e r 2 ✦ 5 7

<strong>Escondido</strong>’s first barber, Leo Escher stands<br />

behind a wire fence with his pet goat in this c.<br />

1910 photograph. A native <strong>of</strong> Germany, he<br />

named <strong>the</strong> goat ”Glocke Baah” because <strong>of</strong> <strong>the</strong><br />

bell that hung around its neck. “Glocke” is<br />

German for “bell.” “Baah” represented <strong>the</strong><br />

sound <strong>the</strong> goat made. Whenever Escher would<br />

sit down, this particular goat would climb up<br />

on his shoulders and Leo would walk around<br />

<strong>the</strong> property at ease, just as you see him in<br />

<strong>the</strong> photograph. With limited space on his<br />

property at 109 West 7th Avenue, Escher raised<br />

goats instead <strong>of</strong> cows for <strong>the</strong>ir milk and to<br />

make cheese.<br />

Known as <strong>the</strong> “Golden Greek,” Jim<br />

Londos was a pr<strong>of</strong>essional wrestler in <strong>the</strong><br />

1920s, ’30s, and ’40s. During his career,<br />

pr<strong>of</strong>essional wrestling was a big sport in<br />

this country, a genuine athletic event, not<br />

mere <strong>the</strong>ater. A resident <strong>of</strong> <strong>Escondido</strong> for<br />

almost forty years, Londos retired from <strong>the</strong><br />

sport as world champion in 1946<br />

5 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Amateur astronomer Clarence Friend looks through <strong>the</strong> lens <strong>of</strong> <strong>the</strong> 16-inch<br />

telescope that he built in his backyard orange grove. From his backyard<br />

observatory, Friend became world-renown as <strong>the</strong> discoverer <strong>of</strong> three comets that<br />

bear his name. He was also co-discoverer <strong>of</strong> ano<strong>the</strong>r comet and <strong>of</strong> a nova (new<br />

star) in <strong>the</strong> constellation <strong>of</strong> Puppis. His discoveries won him many accolades,<br />

including a membership in <strong>the</strong> Royal Astronomic Society <strong>of</strong> London, England;<br />

<strong>the</strong> most famous <strong>of</strong> all astronomers’ groups. Upon his death in 1965, his widow<br />

donated his telescope to Palomar College.<br />

Silent movie actor Billy Beven and his dog, Spot, pose in this 1927 photograph at his ranch in southwest <strong>Escondido</strong>. Well known<br />

as one <strong>of</strong> <strong>the</strong> early movies’ comical Keystone Cops, Beven purchased his 31-acre ranch in 1924 and planted 15 acres in citrus and<br />

<strong>the</strong>n more in avocados. Eventually he built a home and dubbed it “Rancho La Lomita.” He is credited with introducing <strong>the</strong> use <strong>of</strong><br />

wind machines to combat frost in cold pockets <strong>of</strong> avocado and orange groves. The idea caught on and <strong>the</strong> use <strong>of</strong> wind machines was<br />

generally adopted by growers throughout <strong>the</strong> area.<br />

C h a p t e r 2 ✦ 5 9

Chapter 3<br />

Commerce<br />

Grand Avenue was a<br />

bustling, vibrant place in<br />

<strong>Escondido</strong>’s early days.<br />

Businesses <strong>of</strong> all types<br />

lined <strong>the</strong> wide dirt road.<br />

This postcard, mailed in<br />

December 1911, shows<br />

<strong>the</strong> view from <strong>the</strong> 100<br />

west block toward <strong>the</strong><br />

east. Horse-drawn wagons<br />

share <strong>the</strong> road with<br />

automobiles and <strong>the</strong><br />

ornate Bank <strong>of</strong> <strong>Escondido</strong><br />

building can be seen on<br />

<strong>the</strong> corner at <strong>the</strong> left.<br />

While <strong>the</strong> area had been farmed for many years, <strong>the</strong> <strong>Escondido</strong> Land & Town Company was<br />

<strong>Escondido</strong>’s earliest commercial enterprise, a group <strong>of</strong> developers looking toward a future <strong>of</strong> o<strong>the</strong>r<br />

businesses, homes, schools, churches, and ranches in this <strong>Hidden</strong> <strong>Valley</strong>. They developed a clever<br />

marketing plan and it worked; a lumber company and brickyard were soon started to handle <strong>the</strong><br />

building surge. Blacksmiths and wheelwrights like Thomas Bandy and Alexander Stewart set up<br />

businesses to repair wagons and forge hardware and tools. The hospitality industry began with <strong>the</strong> 100-<br />

room <strong>Escondido</strong> Hotel, built to accommodate <strong>the</strong> many early visitors. Later, as horse drawn wagons<br />

were replaced by automobiles, surfaced streets began to crisscross <strong>the</strong> County and by <strong>the</strong> 1940s, motor<br />

courts and motels became economical “homes away from home” for families seeing <strong>the</strong> country.<br />

Agriculture, started on early ranchos, continued to grow along with <strong>the</strong> city. Census reports from<br />

<strong>the</strong> early 20th century reflect an influx <strong>of</strong> farmers, especially from <strong>the</strong> East, Midwest, and Europe.<br />

Families like <strong>the</strong> Hillebrechts and <strong>the</strong> Henrys ran large farms on <strong>the</strong> outskirts <strong>of</strong> town, still operating<br />

today. Grapes were <strong>Escondido</strong>’s largest crop in <strong>the</strong> early days, later to be replaced by citrus fruit and<br />

avocados, but <strong>the</strong> fertile soil and mild wea<strong>the</strong>r meant that nearly everything could grow here. Edward<br />

Paul Grangetto, Sr., first arrived in <strong>Escondido</strong> in 1913 and, in 1952, he started Grangetto’s Farm and<br />

Garden Supply, still run by <strong>the</strong> Grangetto family today.<br />

Before <strong>the</strong> prohibition era, <strong>the</strong>re were at least a dozen wineries in <strong>Escondido</strong>, but only <strong>the</strong> Ferrara<br />

Winery survived beyond that time and it continued to operate until 2011. The historic site was taken<br />

6 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

over about six years later by new owners joining multiple new wineries in and around <strong>Escondido</strong>. Also becoming popular more<br />

recently are local craft breweries, <strong>the</strong> most successful and now thriving internationally, Stone Brewing Company.<br />

In time, o<strong>the</strong>r businesses needed by <strong>the</strong> growing township lined Grand Avenue in <strong>the</strong> Downtown. Pharmacies, general stores,<br />

restaurants, and markets featuring locally grown produce, brought commerce to <strong>Escondido</strong>. Services, like those provided by barbers<br />

and photographers, came along, as well.<br />

In later years, as <strong>the</strong> town continued to grow, malls became popular. The <strong>Escondido</strong> Village Mall, <strong>the</strong> Auto Park, and North County<br />

Fair brought numerous businesses into single shopping sites to make it easier for shoppers to spend <strong>the</strong>ir money.<br />

Truly diverse companies have made <strong>Escondido</strong> <strong>the</strong>ir home over <strong>the</strong> years. Dr. Bronner’s Magic Soaps was founded in 1948 by Emanuel Bronner,<br />

a third-generation master German soapmaker, and it became a company respected world-wide; <strong>the</strong> headquarters and manufacturing plant operated<br />

here on West Mission from <strong>the</strong> 1960s until 2014 when it moved to Vista. The Ken Blanchard Company, <strong>Escondido</strong> Disposal, and Alhiser-Comer<br />

Mortuary have all served <strong>the</strong> community for many years while relatively newer ventures like Trapeze High, a unique school for teaching <strong>the</strong> art, have<br />

also become established.<br />

Transportation Industry<br />

The <strong>Escondido</strong> Land & Town Company initiated <strong>the</strong> construction <strong>of</strong> a rail line from Oceanside to <strong>Escondido</strong> in 1887 for hauling<br />

freight and to bring prospective settlers to <strong>the</strong> town. The Santa Fe Depot was built near <strong>the</strong> corner <strong>of</strong> Grand and Spruce Street, where<br />

this photograph was taken around 1890. Passenger service ended in 1945 and <strong>the</strong> depot was moved to its current site in Grape Day<br />

Park in 1984 when it was no longer needed for freight storage. A freight train continues to run through <strong>the</strong> area at night. The Sprinter,<br />

a 22-mile light rail system run by <strong>the</strong> North County Transit District, re-established passenger service with 15 stops along <strong>the</strong> way to<br />

Oceanside in 2008.<br />

C h a p t e r 3 ✦ 6 1

The <strong>Escondido</strong> Hotel, on <strong>the</strong> knoll <strong>of</strong> East Grand Avenue was<br />

built by <strong>the</strong> <strong>Escondido</strong> Land & Town Company in 1886 and<br />

purposely located at <strong>the</strong> east end <strong>of</strong> Grand Avenue, across town<br />

from <strong>the</strong> railroad depot, to provide visitors with an opportunity<br />

to see more <strong>of</strong> <strong>the</strong> lovely <strong>Hidden</strong> <strong>Valley</strong> before reaching <strong>the</strong>ir<br />

accommodations. The three-story building included 100 rooms.<br />

In this photograph from 1890, <strong>the</strong> stagecoach is carrying passengers and freight along <strong>the</strong> narrow dirt road that was <strong>the</strong> only link<br />

between San Diego and <strong>Escondido</strong>. The eight-hour trip would include a break for lunch in what is now Poway. Still unpaved by <strong>the</strong><br />

turn <strong>of</strong> <strong>the</strong> twentieth century, motor vehicles found it a challenge, but by 1910, <strong>the</strong>y would outnumber <strong>the</strong> horse-drawn wagons and<br />

<strong>the</strong> road was paved in 1920. The grade would eventually become part <strong>of</strong> Route 395, <strong>the</strong> only direct route from San Diego to <strong>the</strong><br />

Canadian border.<br />

6 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Lake Hodges Dam was completed in 1918, flooding <strong>the</strong> area, and <strong>the</strong> Lake Hodges Bridge was added in 1919. In <strong>the</strong> late<br />

1960s, needed improvements and realignment <strong>of</strong> <strong>the</strong> road meant that <strong>the</strong> bridge was demolished and a new one built in 1969. That<br />

bridge, too, would be demolished and replaced again in 1981 when <strong>the</strong> route became I-15, and it was widened in 2006-2009. In<br />

2009, a second bridge across Lake Hodges, built for pedestrians and cyclists, was opened slightly to <strong>the</strong> west. When built, it was <strong>the</strong><br />

longest <strong>of</strong> its type in <strong>the</strong> world, designed for <strong>the</strong> least amount <strong>of</strong> impact on <strong>the</strong> sensitive habitats located <strong>the</strong>re.<br />

The newly built Highway 395 “freeway,” as shown in this 1959 photograph, is now Centre City Parkway. The palm trees had been<br />

planted along Grand Avenue in 1914. Route 395 was designated historic by <strong>the</strong> State <strong>of</strong> California in 2008.<br />

C h a p t e r 3 ✦ 6 3

In 1945, railroad passenger service ended<br />

between <strong>Escondido</strong> and Oceanside. Homer<br />

Heller Company provided a station wagon to<br />

transport passengers between <strong>Escondido</strong> and<br />

Oceanside, beginning in September with four<br />

daily runs. As ridership increased, a pre-war<br />

school bus that Homer Heller whimsically<br />

labelled a “stage” came into use, later replaced<br />

by a regular transit bus.<br />

<strong>Escondido</strong> has had three<br />

very small airports. The most<br />

significant was Engel Field,<br />

developed in 1942 by Anna<br />

von Seggern. Featuring two<br />

runways it was located on 60<br />

acres north <strong>of</strong> what was <strong>the</strong><br />

Talone Meat Packing plant, in<br />

<strong>the</strong> northwest part <strong>of</strong> town.<br />

O<strong>the</strong>r sites for a larger airport<br />

were considered in <strong>the</strong><br />

1960s, but interest waned<br />

and Palomar Airport at<br />

Carlsbad was deemed close<br />

enough. Anna von Seggern,<br />

is shown in <strong>the</strong> photograph<br />

with her husband, John<br />

Engel, at <strong>the</strong> airport that bore<br />

his name.<br />

6 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Families enjoyed trips in <strong>the</strong> family car and<br />

multiple motor courts, less expensive than<br />

hotels and featuring convenient parking stalls<br />

near each unit, sprang up along <strong>the</strong> way. Several<br />

motor courts can still be found here, like this<br />

one on <strong>Escondido</strong> Boulevard.<br />

Pine Tree Lumber Company owner B. A. Sweet used massive redwood timbers to build <strong>the</strong> Pine Tree Motor Lodge in a western<br />

ranch style in phases, between 1953 and 1958. Located at what is now Mission and Centre City Parkway, it was <strong>the</strong> first place to settle<br />

in as travelers came into town from <strong>the</strong> north. Sweet served on <strong>the</strong> City Council and also on <strong>the</strong> County Board <strong>of</strong> Supervisors when<br />

he wasn’t managing <strong>the</strong> lodge and running Pine Tree Lumber. His grandson, former state senator Mark Wyland, learned to swim in<br />

<strong>the</strong> Pine Tree Lodge swimming pool.<br />

C h a p t e r 3 ✦ 6 5

Located adjacent to <strong>the</strong> Pine Tree Motor Lodge, <strong>the</strong> Wagon Wheel Restaurant was a popular place to eat for locals and travelers<br />

alike from 1953 until 2014. When <strong>the</strong> Charger football team’s practice field was located in <strong>Escondido</strong> during <strong>the</strong> 1960s, <strong>the</strong> team<br />

members <strong>of</strong>ten ate breakfast here. Numerous celebrities dined here, as well, including Robert Young, Jim Kennedy, and Dale<br />

Robertson. The “sputnik” was added to a cupola, and later plywood horses added to <strong>the</strong> ro<strong>of</strong>, making <strong>the</strong> restaurant truly unique.<br />

The horses blew over in a windstorm and <strong>the</strong> sputnik mysteriously disappeared after <strong>the</strong> restaurant closed. The Wagon Wheel<br />

Restaurant and <strong>the</strong> Pine Tree Lodge were both demolished in 2017 to make room for a shopping center and carwash.<br />

The Car Hop Drive-In Café was built in<br />

<strong>the</strong> early ’40s at 314 East Grand Avenue. The<br />

place to hang out after school, games, and<br />

dances, it was so popular that cars usually<br />

parked three deep. When <strong>the</strong> first car in line<br />

was ready to leave, <strong>the</strong> two cars behind<br />

would have to pull out and <strong>the</strong>n drive back<br />

in. This photograph was taken c. 1945; <strong>the</strong><br />

business closed by 1964.<br />

6 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Agriculture<br />

Agriculture was <strong>Escondido</strong>’s most significant<br />

money maker in <strong>the</strong> early years. Its growth<br />

depended on <strong>the</strong> construction <strong>of</strong> <strong>the</strong> Bear<br />

<strong>Valley</strong> Dam, and <strong>the</strong> expansion <strong>of</strong> a water<br />

system was completed in 1895. In time, <strong>the</strong><br />

formation <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Mutual Water<br />

Company stabilized <strong>the</strong> availability <strong>of</strong> water to<br />

most ranches, farms, and homes that<br />

functioned without wells. With water, <strong>the</strong><br />

grape industry expanded.<br />

The construction <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> reservoir<br />

and canal more than a century ago was <strong>the</strong> first<br />

reliable means <strong>of</strong> supplying local water to early<br />

<strong>Escondido</strong>, but led to a bitter dispute over area<br />

water rights promised by <strong>the</strong> federal<br />

government to <strong>the</strong> local Indian tribes. More<br />

than 50 years <strong>of</strong> legal battles finally gave way to<br />

an impressive example <strong>of</strong> camaraderie and<br />

teamwork between <strong>the</strong> local Indian bands and<br />

<strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> that led to a historical<br />

settlement, agreeable to all parties and finalized<br />

by an act <strong>of</strong> Congress in 2016.<br />

C h a p t e r 3 ✦ 6 7

Lewis B. Boyle irrigated his orange trees using a wooden water flume. His property and house were on Boyle Avenue near Midway<br />

Street and Oakhill Drive.<br />

Grapes thrived in <strong>the</strong> <strong>Escondido</strong> soil and climate and <strong>the</strong> Muscats grown here were considered <strong>the</strong> sweetest tasting anywhere. Here, a<br />

group pauses for a photograph while picking grapes in 1910.<br />

6 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> Lemon Association was <strong>the</strong><br />

largest citrus grower in <strong>the</strong> state and <strong>the</strong>ir<br />

packing plant, seen here in 1928, was located at<br />

Tulip and Del Dios Road. Designed in <strong>the</strong><br />

Mission Revival style by architect J. Rex Murray,<br />

it was <strong>the</strong> largest packing house under one ro<strong>of</strong><br />

in <strong>the</strong> citrus belt. More than 800,000 field boxes<br />

<strong>of</strong> lemons were processed here annually.<br />

Inside <strong>the</strong> <strong>Escondido</strong> Lemon Association packing house, lemons were washed and graded. Many women were employed in <strong>the</strong><br />

plant, which was <strong>the</strong> largest employer in <strong>the</strong> city at <strong>the</strong> time. In <strong>the</strong> photo, you can see recently picked lemons packed into boxes in<br />

<strong>the</strong> fields and stacked prior to processing.<br />

C h a p t e r 3 ✦ 6 9

In addition to <strong>the</strong>ir packing house, <strong>the</strong> <strong>Escondido</strong> Orange Association operated this plant where ice was manufactured and stored<br />

to pack into produce transporting railroad cars before refrigeration was available. During World War II, high school students helped<br />

load ice when <strong>the</strong> regular workers were called away to war. Much <strong>of</strong> <strong>the</strong> ice plant, located on what is now Metcalf, remains <strong>the</strong>re today<br />

and a later “ghost sign” is still visible.<br />

This picking crew, made up mostly <strong>of</strong> Filipinos,<br />

worked in <strong>the</strong> groves for <strong>the</strong> <strong>Escondido</strong> Lemon<br />

Association. In addition to picking <strong>the</strong> fruit, <strong>the</strong>y<br />

were responsible for planting new trees, cultivating<br />

<strong>the</strong> soil, fertilizing, pruning, and protecting <strong>the</strong> trees<br />

from frost.<br />

7 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

When <strong>the</strong> Filipinos were drafted during WWII,<br />

Mexican Nationals were hired and a camp with kitchen<br />

and dining hall was provided at Quince and <strong>Valley</strong><br />

Parkway, where <strong>the</strong> Transit Station is now located. Many<br />

Latino families remember <strong>the</strong> camp as <strong>the</strong> place <strong>of</strong> origin<br />

<strong>of</strong> <strong>the</strong>ir <strong>Escondido</strong> past. Max Atilano, foreman for <strong>the</strong><br />

fruit picking crew, and best remembered as an<br />

entertainer, penned music for a corrido about life at <strong>the</strong><br />

camp. This photo, most likely from <strong>the</strong> 1960s, shows <strong>the</strong><br />

vacant buildings <strong>of</strong> <strong>the</strong> camp among <strong>the</strong> eucalyptus trees.<br />

In <strong>the</strong> 1920s, most homes in <strong>Escondido</strong> had a flock <strong>of</strong> chickens to feed <strong>the</strong> family, but raising poultry turned into a pr<strong>of</strong>itable industry.<br />

Hatcheries were lucrative businesses well into <strong>the</strong> 1930s, as <strong>Escondido</strong>’s population grew. Here, Ralph Squier stands with his daughter,<br />

Geraldine Squier (Beckman), in front <strong>of</strong> <strong>the</strong>ir chicken coop at his truck farm.<br />

C h a p t e r 3 ✦ 7 1

Pigs and cattle were also raised here and a slaughter house near <strong>the</strong> railroad tracks was established in <strong>the</strong> 1930s when Henry and Mario<br />

Talone opened a packing house and market on Hale Avenue, shown in this photograph from 1959. It would change hands and variety <strong>of</strong><br />

services over <strong>the</strong> years until it was finally closed and left vacant for several years; it was destroyed by fire in 2016. Multiple dairies and<br />

creameries were located in <strong>the</strong> <strong>Escondido</strong> area over <strong>the</strong> years, as well.<br />

The San Diego County Farm<br />

Bureau was one <strong>of</strong> <strong>the</strong> earliest<br />

farm bureaus organized in <strong>the</strong><br />

state. The first formal meeting<br />

was held on Feb 20, 1914 at <strong>the</strong><br />

Spreckels Theater in San Diego.<br />

Today, <strong>the</strong> San Diego County<br />

Farm Bureau is a non-pr<strong>of</strong>it<br />

organization supporting <strong>the</strong><br />

more than 5,700 farms within<br />

<strong>the</strong> county. The San Diego Farm<br />

Bureau “AgHub” moved to 420<br />

South Broadway in 2018. The<br />

Hub serves as local agriculture’s<br />

key site for sharing knowledge<br />

and a place for agricultural<br />

groups to hold meetings and<br />

exchange ideas.<br />

7 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Communications<br />

The <strong>Escondido</strong> Times was <strong>the</strong> town’s<br />

first newspaper, founded in 1886 and<br />

published by Amasa Sibrent Lindsay, a<br />

Civil War veteran and experienced<br />

newspaperman and his partner, Richard<br />

Beavers. The first <strong>of</strong>fice for <strong>the</strong> Times<br />

was located on Grand Avenue, on a lot<br />

donated by Thomas Metcalf. Still<br />

standing today at 114 West Grand<br />

Avenue, it can be seen in this 1889<br />

photograph, taken during <strong>the</strong><br />

Decoration Day parade. The Advocate<br />

was founded in 1891 and it would<br />

merge with <strong>the</strong> Times in 1909. Through<br />

name changes and mergers, it became<br />

one <strong>of</strong> <strong>the</strong> longest-standing institutions<br />

in <strong>Escondido</strong>. In 2012, it was purchased<br />

by <strong>the</strong> San Diego Union Tribune and<br />

publication ended in 2013. A few free<br />

and online papers have provided news<br />

since, including The Paper, The<br />

Grapevine, and eventually, <strong>the</strong> new<br />

Times Advocate.<br />

In 1952, Kay Owens started<br />

<strong>Escondido</strong>’s only radio station and<br />

<strong>the</strong> call letters, KOWN, came from<br />

her name. It was first located on<br />

Hale Avenue between <strong>the</strong> Patio<br />

Playhouse’s first site, and Verne<br />

Williamson’s septic tank business.<br />

Alan Skuba, who would become<br />

mayor, bought KOWN in 1964 and<br />

moved it to <strong>the</strong> <strong>Escondido</strong> Village<br />

Mall on West <strong>Valley</strong> Parkway. In<br />

this photograph from 1965, on <strong>the</strong><br />

right, Skuba is seen interviewing US<br />

Senator and former actor George<br />

Murphy in <strong>the</strong> Village Mall studio.<br />

C h a p t e r 3 ✦ 7 3

This photograph, from July 4,<br />

1905, shows <strong>the</strong> entire staff <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> Telephone company,<br />

which served <strong>Escondido</strong>, San<br />

Pasqual, and San Marcos. Left to<br />

right: Ed. J. Hatch, Manager;<br />

Harry Smith, “trouble shooter;”<br />

Olga McCorkle and Pearl<br />

Trumbley, operators; and “Daddy”<br />

Black, ano<strong>the</strong>r trouble shooter. In<br />

1919, <strong>the</strong> telephone business<br />

<strong>of</strong>fice moved to <strong>the</strong> corner <strong>of</strong> 2nd<br />

Avenue and Broadway and, while<br />

<strong>the</strong> names have changed, a<br />

telephone company has remained<br />

<strong>the</strong>re ever since.<br />

In 1899, <strong>the</strong> first <strong>Escondido</strong><br />

telephone directory was published<br />

and listed 18 phone numbers. By<br />

1955, when this photograph was<br />

taken, <strong>the</strong> number <strong>of</strong> homes with<br />

phones had increased dramatically<br />

and <strong>the</strong> phone company had many<br />

employees handling calls, before<br />

<strong>the</strong> advent <strong>of</strong> self-dialed phones.<br />

Women were considered to have<br />

more soothing voices and from<br />

early on, telephone operators were<br />

women. Westminster Seminary<br />

California Photograph<br />

7 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Banks<br />

The first bank was <strong>the</strong> Bank <strong>of</strong><br />

<strong>Escondido</strong>, established in 1887.<br />

During a financial downturn in<br />

1890s, it was <strong>the</strong> only local bank to<br />

survive. Shown here in <strong>the</strong> 1890s at<br />

<strong>the</strong> Northwest corner <strong>of</strong> Grand<br />

Avenue and Lime Street (now<br />

Broadway), <strong>the</strong> building features an<br />

addition and is surrounded by <strong>the</strong><br />

wooden boardwalk. The structure<br />

has experienced multiple changes<br />

with many details lost and covered<br />

over, but returned to a more classic<br />

look by realtor and property<br />

developer, James Crone.<br />

Built in 1975 for <strong>the</strong><br />

headquarters <strong>of</strong> North County<br />

Bank, this unique structure was<br />

located at <strong>the</strong> corner <strong>of</strong> 5th<br />

Avenue and <strong>Escondido</strong><br />

Boulevard. Architect Chris Abel<br />

from Laguna Beach was<br />

responsible for <strong>the</strong> unusual<br />

design. O<strong>the</strong>r tenants who did<br />

business in <strong>the</strong> building<br />

included Ken Hugins, former<br />

city treasurer for more than<br />

thirty years, and George<br />

Chamberlain, local financial<br />

expert and broadcast<br />

personality. The building also<br />

housed <strong>the</strong> headquarters <strong>of</strong><br />

Robert Klark Graham’s Nobel<br />

prize winner sperm bank. In 2000, when North County Bank merged with Wells Fargo Bank, it became a Wells Fargo branch. After<br />

Wells Fargo closed <strong>the</strong> <strong>of</strong>fice, <strong>the</strong> building sat empty and was allowed to deteriorate for nearly a decade except for a brief period when<br />

a church leased it, but with no plans to replace it, <strong>the</strong> building was demolished in early 2017.<br />

C h a p t e r 3 ✦ 7 5

Retail & Services<br />

The Board <strong>of</strong> Trade was founded in<br />

1886 but it was renamed <strong>the</strong> Chamber<br />

<strong>of</strong> Commerce in 1895. In 1919, ground<br />

was broken for a California mission-style<br />

building located at Grand Avenue and<br />

Maple Street. After moving to <strong>Escondido</strong><br />

Boulevard and 5th Avenue in 1960, <strong>the</strong><br />

Chamber would again move to <strong>the</strong><br />

corner <strong>of</strong> Park Avenue and Broadway in<br />

1982. They remain at that location today<br />

although <strong>the</strong> building was replaced; <strong>the</strong><br />

new one dedicated April 19, 2005. The<br />

Chamber <strong>of</strong> Commerce has been<br />

instrumental in bringing businesses to<br />

<strong>Escondido</strong> and helping businesses<br />

succeed for 130 years.<br />

The Avenue Livery Stable was located next door to McDonald & Rechnitzer House and Carriage Painting in <strong>the</strong> 300 block <strong>of</strong> East Grand,<br />

shown here in 1910. Horses and mules were <strong>the</strong> primary means <strong>of</strong> local transportation and Speer’s Truck & Transport carried commercial<br />

items as well as household items, like <strong>the</strong> trunks loaded in <strong>the</strong> back <strong>of</strong> <strong>the</strong> wagon in <strong>the</strong> photograph.<br />

7 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A surprising number <strong>of</strong> women owned and<br />

operated businesses in <strong>Escondido</strong>’s early days.<br />

This photograph <strong>of</strong> Mrs. Pendergast and her son,<br />

standing on <strong>the</strong> steps in front <strong>of</strong> her Chicago<br />

Millinery Store with Mrs. Stiles standing next to<br />

<strong>the</strong>m, was taken around 1895.<br />

Loomis & O’Dell sold second hand goods in a store at 237 West Grand Avenue, a building that still stands today. Their slogan, “Will<br />

trade you what you want for what you don’t want – we buy everything,” appeared on <strong>the</strong>ir Grape Day float in 1919, along with <strong>the</strong>ir<br />

phone number; 167-J.<br />

C h a p t e r 3 ✦ 7 7

From 1886 to 1896, <strong>the</strong>re was<br />

only one phone in <strong>the</strong> area,<br />

located at Graham & Steiner’s<br />

General Store on <strong>the</strong> southwest<br />

corner <strong>of</strong> Grand and Broadway.<br />

Graham & Steiner’s was <strong>the</strong> first<br />

grocery store in <strong>Escondido</strong> and,<br />

shortly after <strong>Escondido</strong> became<br />

incorporated in 1888, <strong>the</strong>y added<br />

a wider variety <strong>of</strong> stock,<br />

converting it into an early<br />

department store. The upstairs<br />

space was a community space,<br />

“Eagle Hall,” but in 1960, it, like<br />

most o<strong>the</strong>r second floors in <strong>the</strong><br />

downtown area, was removed out<br />

<strong>of</strong> concern for earthquake risks.<br />

Horace Lyon was 73 years old when he built <strong>the</strong> <strong>Escondido</strong> Mercantile Company on <strong>the</strong> southwest corner <strong>of</strong> Grand Avenue and<br />

Kalmia in 1905. The 50- x 70-foot store stood on two lots and boasted a wide variety <strong>of</strong> mens and womens wear, shoes for adults and<br />

children, and sewing notions and materials. Who <strong>the</strong> legs belong to in <strong>the</strong> lower left corner <strong>of</strong> <strong>the</strong> 1905 photograph and why <strong>the</strong> person<br />

is lying in <strong>the</strong> street remains a mystery.<br />

7 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Ting’s Pharmacy, located on <strong>the</strong> nor<strong>the</strong>ast<br />

corner <strong>of</strong> Broadway and Grand, was owned and<br />

operated by Darwin M. “Pete” Ting, who owned<br />

and operated <strong>the</strong> store from 1920 to 1960. The<br />

fountain inside was a popular ga<strong>the</strong>ring place<br />

for enjoying c<strong>of</strong>fee, milk shakes, or lunch.<br />

By 1927, when this photograph was taken, <strong>the</strong><br />

streets downtown had been paved and striped for<br />

diagonal parking. The flag pole was installed at <strong>the</strong><br />

intersection <strong>of</strong> Grand and Broadway on June 12 <strong>of</strong><br />

that year, in honor <strong>of</strong> Flag Day, but it was removed in<br />

1944 because rust had damaged its structural<br />

integrity. The pole was cut into pieces and <strong>the</strong> longest<br />

piece now stands in front <strong>of</strong> City Hall, still flying <strong>the</strong><br />

American flag and, now, <strong>the</strong> City flag, as well.<br />

The Downtown continued to draw<br />

considerable activity in <strong>the</strong> 1960s and <strong>the</strong> look<br />

<strong>of</strong> many <strong>of</strong> <strong>the</strong> buildings was changed to reflect<br />

<strong>the</strong> times. The building that once housed <strong>the</strong><br />

Graham and Steiner store was “modernized” and<br />

a band <strong>of</strong> tiny mosaic tiles edged <strong>the</strong> overhang.<br />

The remarkable vertical sign at <strong>the</strong> corner makes<br />

it very clear that this was now a drugstore.<br />

C h a p t e r 3 ✦ 7 9

Probably <strong>the</strong> most interesting grocer in<br />

<strong>Escondido</strong> history was Rube Nelson. After<br />

buying a smaller store on Broadway with his<br />

bro<strong>the</strong>r in 1937, <strong>the</strong>y expanded <strong>the</strong>ir stock<br />

until <strong>the</strong>y needed a larger new store a block<br />

north at Washington. Rube became <strong>the</strong> sole<br />

owner <strong>of</strong> <strong>the</strong> “Country Corner,” which sported<br />

an array <strong>of</strong> over-sized animals on <strong>the</strong> ro<strong>of</strong> and<br />

grounds. Rube sold <strong>the</strong> business and property<br />

to <strong>the</strong> Albertson’s chain and retired a millionaire<br />

in 1983, but, quite a character, Rube is still<br />

fondly remembered by many in <strong>the</strong> community.<br />

Edward Woolley was a pr<strong>of</strong>essional golfer from Scotland who began making golf clubs at <strong>the</strong> age <strong>of</strong> 12. He emigrated to <strong>the</strong> US in<br />

1922 and, after World War II, bought Chicago-based Golfcraft. In 1952, he moved <strong>the</strong> company to <strong>Escondido</strong> where this plant was<br />

built at 1021 West Mission, bringing 22 workers and <strong>the</strong>ir families from Chicago to work <strong>the</strong>re. Golfcraft would eventually employ a<br />

total <strong>of</strong> 167 workers and produce 600,000 golf clubs, <strong>the</strong> third largest producer <strong>of</strong> golf clubs in <strong>the</strong> United States. The company’s Vice<br />

President, Edward Redmond, served on <strong>the</strong> City Council from 1955 to 1962. Golfcraft also developed and was <strong>the</strong> first company to<br />

manufacture fiberglass golf club shafts. The property was sold to <strong>the</strong> manufacturer <strong>of</strong> Titleist golf equipment in 1969 and more<br />

recently purchased by <strong>Escondido</strong> Disposal Incorporated, who adapted it as part <strong>of</strong> <strong>the</strong>ir state-<strong>of</strong>-<strong>the</strong>-art recycling center.<br />

8 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

As <strong>the</strong> city grew, businesses could be found in o<strong>the</strong>r areas,<br />

<strong>of</strong>ten grouped toge<strong>the</strong>r. These fashion show models from <strong>the</strong><br />

Walker Scott Department Store are standing in front <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> Village mall. Built in 1964, it was <strong>the</strong> first enclosed<br />

mall west <strong>of</strong> <strong>the</strong> Mississippi River, but only two decades later, it<br />

wound up in bankruptcy. A Los Angeles-based company<br />

purchased <strong>the</strong> property in 1984 and, later, when it faced stiff<br />

competition from <strong>the</strong> new North County Fair Mall, <strong>Escondido</strong><br />

Village underwent a major renovation and turned into a strip<br />

mall, <strong>of</strong>fering easier access to individual shops by <strong>the</strong>ir<br />

customers that has proven successful.<br />

An aerial view looking west, with <strong>Valley</strong> Parkway running along <strong>the</strong> far-right side from <strong>the</strong> lower righthand corner, shows <strong>the</strong> old<br />

Vineyard mall, built in 1974, with its wood-clad angular buildings that housed a two-screen movie <strong>the</strong>ater, a radio station and several<br />

quality restaurants. To <strong>the</strong> west <strong>of</strong> <strong>the</strong> Vineyard is <strong>the</strong> Village Mall, closer to <strong>the</strong> top <strong>of</strong> <strong>the</strong> photograph, and ano<strong>the</strong>r strip mall can be<br />

seen to <strong>the</strong> east, toward <strong>the</strong> bottom <strong>of</strong> <strong>the</strong> photograph.<br />

C h a p t e r 3 ✦ 8 1

North County Fair, <strong>the</strong> largest mall in <strong>the</strong><br />

county, boasted six anchor stores when it was<br />

opened on February 20, 1986, with confetti<br />

shot from ro<strong>of</strong>top cannons, 5,000 helium-filled<br />

balloons and seven huge hot-air balloons,<br />

cheerleaders, magicians, music makers and<br />

speeches. The mall was purchased by Australian<br />

firm, Westfield, who renamed it Westfield<br />

North County in 1998 and completely<br />

renovated <strong>the</strong> shopping mall in 2012. In 2017,<br />

Westfield Corp., including <strong>the</strong>ir 16 malls in<br />

California, was sold to French commercial real<br />

estate giant Unibail-Rodamco.<br />

In 1970, five auto dealers came<br />

toge<strong>the</strong>r as <strong>the</strong> <strong>Escondido</strong> Auto<br />

Dealers Association and <strong>the</strong>y<br />

decided that <strong>Escondido</strong> should<br />

have an auto park. In 1977, two<br />

realtors were able to convince 29<br />

separate property owners to sell<br />

<strong>the</strong>ir 78 acres north <strong>of</strong> <strong>Valley</strong><br />

Parkway, east <strong>of</strong> <strong>the</strong> I-15 freeway.<br />

Today, <strong>the</strong> five posts bearing flags<br />

at <strong>the</strong> entrance to <strong>the</strong> <strong>Escondido</strong><br />

Auto Park still represent those<br />

initial five auto dealers, and 14<br />

automobile dealerships line <strong>the</strong><br />

loop at “<strong>the</strong> Home <strong>of</strong> <strong>the</strong> Full<br />

Circle Test Drive.”<br />

8 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

George Weir started out by driving a pickup<br />

truck around town, filling potholes; <strong>the</strong><br />

photograph <strong>of</strong> George is from <strong>the</strong> late 1970s or<br />

early 80s. His work ethic would lead to <strong>the</strong><br />

development <strong>of</strong> several businesses and Weir<br />

became well known for his philanthropy. From<br />

filling pot holes for <strong>the</strong> city at no charge, to<br />

helping create <strong>the</strong> Heritage Garden at Juniper<br />

and Grand and enhancing outdoor areas at <strong>the</strong><br />

Center for <strong>the</strong> Arts, George and his wife, Cynthia<br />

have quietly made a difference in <strong>Escondido</strong>.<br />

The Treasure House, shown in this 1947 photograph, was located at <strong>the</strong> corner <strong>of</strong> Grand and Quince. Customers could store <strong>the</strong>ir<br />

frozen food here when space at home was absent or lacking in size. The building stands today and can be recognized by <strong>the</strong> curved<br />

window <strong>of</strong> glass blocks at <strong>the</strong> corner. Next to it was an earlier site for Pyramid Granite, a granite cutting factory.<br />

C h a p t e r 3 ✦ 8 3

The Offshore Model Basin, formerly on Enterprise Street, contained a 300-by-50-by-15-foot-deep indoor pool capable <strong>of</strong> creating<br />

significant waves. It was <strong>of</strong>ten used to test boats and underwater equipment by companies and organizations from around <strong>the</strong> country.<br />

It also hosted an annual submarine race for college students, as shown in <strong>the</strong> photograph, and used for making movies, including<br />

scenes from <strong>the</strong> movies Titanic, True Lies, and Free Willy. Photograph courtesy <strong>of</strong> Jill Campbell.<br />

Stone & Glass is an art glass and mixed<br />

media studio and gallery that began in a tiny<br />

500-square-foot studio in 2001, <strong>the</strong><br />

culmination <strong>of</strong> James Stone’s lifelong dream to<br />

be a full-time working artist. In 2015, <strong>the</strong><br />

owners were drawn to <strong>Escondido</strong> for its history<br />

<strong>of</strong> glass arts and art culture and moved into <strong>the</strong><br />

industrial area. Following a fire that started in<br />

a neighboring business, Stone & Glass moved<br />

into <strong>the</strong>ir current location on Grand where<br />

emerging artists continue to be mentored and<br />

students are taught <strong>the</strong> art. Photograph courtesy<br />

<strong>of</strong> Stone & Glass<br />

8 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Giants <strong>of</strong> Business<br />

The Joor Muffler Man has stood steadfast on <strong>the</strong> corner <strong>of</strong> Juniper<br />

Street and <strong>Valley</strong> Parkway in <strong>the</strong> Downtown since he was placed in<br />

front <strong>of</strong> <strong>the</strong> muffler shop in <strong>the</strong> 1960s. Made <strong>of</strong> fiberglass, he stands 22<br />

feet tall on top <strong>of</strong> a concrete base and has had quite a wardrobe through<br />

<strong>the</strong> years. Below, <strong>the</strong> Joor Muffler Man can be seen in his Santa suit,<br />

enjoying <strong>the</strong> holidays.<br />

In addition to its unique sign in <strong>the</strong> front parking<br />

lot, <strong>the</strong> Ups ‘N’ Downs Roller Rink on North<br />

Broadway featured a giant roller skate on <strong>the</strong> ro<strong>of</strong>.<br />

The roller skating rink was built in 1959.<br />

The Muffler Man was wearing his Amgen vest and<br />

cap to honor <strong>the</strong> Amgen Tour <strong>of</strong> California bicycle race<br />

that started in <strong>the</strong> Downtown in 2013.<br />

C h a p t e r 3 ✦ 8 5

Chapter 4<br />

Culture<br />

The <strong>Escondido</strong> Band<br />

lined up for <strong>the</strong><br />

Decoration Day parade on<br />

May 30, 1889 in front <strong>of</strong><br />

<strong>the</strong> Methodist Episcopal<br />

Church, <strong>the</strong> first church<br />

constructed in <strong>Escondido</strong>.<br />

Barber Leo Escher can be<br />

seen on <strong>the</strong> very left,<br />

wielding a baton as <strong>the</strong><br />

drum major.<br />

<strong>Escondido</strong>’s relationship to <strong>the</strong> arts and its endeavor for cultural development began almost at <strong>the</strong><br />

city’s incorporation in 1888. The first city band was formed by twelve local musicians. In 1889, a band<br />

stand was built on <strong>the</strong> sou<strong>the</strong>ast corner <strong>of</strong> Grand Avenue and Maple Street. Band concerts <strong>of</strong>ten made<br />

Sundays and holidays merry occasions. These early days also boasted local celebrations, eventually<br />

including <strong>the</strong> Grape Day Festival, which always had a musical component. Early <strong>the</strong>atrical productions<br />

were also quite common in <strong>the</strong> schools, churches and clubs.<br />

In <strong>the</strong> 1920s and 30s, <strong>the</strong> Community Arts Association was organized to give attention to arts and<br />

drama. About <strong>the</strong> same time, local optometrist, Benjamin Sherman, who had studied drama at leading<br />

Sou<strong>the</strong>rn schools, ga<strong>the</strong>red local young people toge<strong>the</strong>r and presented several plays at <strong>the</strong> Kinema<br />

Theatre. Audiences <strong>of</strong> 500 to 700 attended. Later, he wrote <strong>the</strong> outdoor play “Felicita.” In more recent<br />

history, <strong>the</strong> Patio Playhouse Community Theatre has been providing local, live <strong>the</strong>atre since 1967.<br />

In 1946, <strong>the</strong> Philharmonic Arts Association was formed and launched its first concert series,<br />

held in <strong>the</strong> <strong>Escondido</strong> High School auditorium. Through <strong>the</strong> Association’s efforts, <strong>Escondido</strong> was<br />

host to world-renowned artists such as Risë Stevens, Jose Greco, Artur Rubenstein and <strong>the</strong> Los<br />

Angeles Philharmonic.<br />

In <strong>the</strong> 1970s, <strong>the</strong> <strong>Escondido</strong> Regional Arts Council was created to bring visual arts to North County.<br />

The first gallery was in <strong>the</strong> Vineyard Shopping Center on East <strong>Valley</strong> Parkway. Today, <strong>the</strong> Municipal<br />

Gallery and <strong>the</strong> <strong>Escondido</strong> Arts Partnership both provide venues for local artists to exhibit <strong>the</strong>ir work.<br />

8 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The City established a Public Art Program in 1988 and more than 22 public art projects have been installed by <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong><br />

and private developers under <strong>the</strong> guidance <strong>of</strong> <strong>the</strong> Public Art Commission.<br />

Also in <strong>the</strong> 1970s, <strong>the</strong> cultural history <strong>of</strong> <strong>the</strong> community came into focus with <strong>the</strong> establishment <strong>of</strong> Heritage Walk in Grape Day Park.<br />

The City’s first library was identified and moved to <strong>the</strong> Walk, opening in 1976 as <strong>the</strong> first local history museum. Since that time, o<strong>the</strong>r<br />

historic buildings have been added to Heritage Walk to help keep <strong>the</strong> history <strong>of</strong> <strong>Escondido</strong> alive. Additional museums and galleries have<br />

been established in <strong>the</strong> City, over time, to provide <strong>the</strong> people <strong>of</strong> <strong>Escondido</strong> with well-rounded cultural opportunities.<br />

With <strong>the</strong> success <strong>of</strong> <strong>the</strong> Regional Arts Council, a stronger, more comprehensive Felicita Foundation was formed, which successfully<br />

lobbied to use <strong>the</strong> city’s old library space upon completion <strong>of</strong> <strong>the</strong> new library in <strong>the</strong> early 80s. With <strong>the</strong> support <strong>of</strong> <strong>the</strong> National Endowment<br />

for <strong>the</strong> Arts, <strong>the</strong> Felicita Foundation was able to use <strong>the</strong> newly acquired space to present both visual and performing arts in a limited scope.<br />

Sparked by this civic vision that recognized how vital <strong>the</strong> arts are to a community, <strong>Escondido</strong> voters, in 1985, approved <strong>the</strong> building<br />

<strong>of</strong> a $73 million arts center that would bring music, dance, <strong>the</strong>ater, education and <strong>the</strong> visual arts toge<strong>the</strong>r on one dynamic campus as<br />

part <strong>of</strong> an overall redevelopment project. Since its opening in 1994, <strong>the</strong> California Center for <strong>the</strong> Arts, <strong>Escondido</strong> has been dedicated to<br />

promoting <strong>the</strong> arts along with <strong>the</strong>ir power for community building and enhancement, and to enrich <strong>the</strong> lives <strong>of</strong> <strong>Escondido</strong> citizens.<br />

Literature has always played a key role for <strong>Escondido</strong> residents, as well. First librarian Mina Ward authored a book that included<br />

her own stories as well as articles from technical magazines to assist in gauging shorthand speed. Several o<strong>the</strong>r notable authors have<br />

made <strong>Escondido</strong> <strong>the</strong>ir home, including, more recently, Martha C. Lawrence and former <strong>Escondido</strong> Police Officer Neal Griffin; as well<br />

as childrens book illustrator Debbie Tilley.<br />

Music<br />

The <strong>Escondido</strong> Band added “Cornet” to its name and and later donned uniforms to pose for this pr<strong>of</strong>essional photograph, c. 1890.<br />

C h a p t e r 4 ✦ 8 7

Max Atilano and his Mexican Troubadours<br />

were a constant at <strong>the</strong> Grape Day Festivals from<br />

1920-1940. They also provided music for <strong>the</strong><br />

outdoor play, Felicita. Shown in this c. 1925<br />

photograph are (from left to right): Pete Ruiz,<br />

Frank Salcido, John Cosio, Ted Borja, Senorita<br />

Paquita Cantu, and Max Atilano.<br />

“Sound Town” was one <strong>of</strong> <strong>the</strong> original stores in <strong>the</strong> <strong>Escondido</strong> Village Mall and one<br />

<strong>of</strong> <strong>the</strong> favorite hangouts for those who enjoyed music. This 1965 photograph shows<br />

Lawrence Welk promoting one <strong>of</strong> his albums at <strong>the</strong> popular store as <strong>the</strong> featured star<br />

<strong>of</strong> <strong>the</strong> day. Welk had a special connection to <strong>the</strong> area and visited <strong>of</strong>ten because <strong>of</strong> his<br />

Lawrence Welk Resort just north <strong>of</strong> <strong>Escondido</strong>. He sometimes produced his popular<br />

TV show in <strong>Escondido</strong>, which brought national exposure to <strong>the</strong> city. Photograph by<br />

Bill Rutledge<br />

John Marikle built his art and music store on<br />

South Kalmia in collaboration with photographer<br />

Louis Havens, who built his photograph studio<br />

next door and took many <strong>of</strong> <strong>the</strong> early photos<br />

found in this book. Both businesses opened in<br />

1911. Each family lived in an apartment above<br />

<strong>the</strong>ir respective store.<br />

8 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1970, artist Frank Matranga, was commissioned to create four murals portraying scenes from San Diego’s history to be installed<br />

over <strong>the</strong> entry doors <strong>of</strong> a new Sears building on East <strong>Valley</strong> Parkway in <strong>the</strong> mid-1970s. When <strong>the</strong> building, which had also been<br />

occupied by <strong>the</strong> Fedco membership store from 1986 to 1989, was demolished in <strong>the</strong> early 1990s, <strong>the</strong> murals were saved. One,<br />

depicting a scene from <strong>the</strong> 1846 Battle <strong>of</strong> San Pasqual, can be seen today on <strong>the</strong> front <strong>of</strong> <strong>the</strong> Children’s Discovery Museum at 320<br />

North Broadway while ano<strong>the</strong>r can be found on a median wall along South Date Street.<br />

Queen Califia's Magical Circle is <strong>the</strong> only<br />

American sculpture garden and <strong>the</strong> last major<br />

international project created by French artist<br />

Niki de Saint Phalle, one <strong>of</strong> <strong>the</strong> most significant<br />

female and feminist artists <strong>of</strong> <strong>the</strong> twentieth<br />

century. Inspired by California's mythic,<br />

historic and cultural roots, <strong>the</strong> garden is located<br />

at Kit Carson Park. In <strong>the</strong> photograph, taken at<br />

her home where <strong>the</strong> maquette was displayed,<br />

stands Niki de Saint Phalle with her arm raised<br />

and to her immediate right, Mayor Lori<br />

Holt Pfeiler. Don E. Anderson photograph.<br />

C h a p t e r 4 ✦ 8 9

Since <strong>the</strong> Public Art Program began in 1988, more than 22 public art projects<br />

have been initiated by <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> and private developers. The Public<br />

Art Program has received a number <strong>of</strong> local and national awards for its projects.<br />

This bronze fountain at <strong>the</strong> right, designed by James Hubble in 1989, is a<br />

memorial to Joyce and Irvin Malcolm, prominent supporters <strong>of</strong> <strong>the</strong> arts and <strong>the</strong><br />

preservation <strong>of</strong> <strong>Escondido</strong>. It can be found at Trinity Episcopal Church, 9th<br />

Avenue and Chestnut Street.<br />

In 2000, Wick Alexander created Pillars <strong>of</strong> <strong>the</strong><br />

Community in multiple locations along South<br />

<strong>Escondido</strong> Boulevard. The entire Public Arts<br />

project included nine obelisks, three murals,<br />

and sundials and historic street names incised<br />

into <strong>the</strong> surface <strong>of</strong> <strong>the</strong> sidewalks. The obelisks,<br />

like <strong>the</strong> one at <strong>the</strong> left, start at <strong>the</strong> sou<strong>the</strong>ast<br />

corner <strong>of</strong> 6th Avenue and end at <strong>the</strong> sou<strong>the</strong>ast<br />

corner <strong>of</strong> 15th Avenue.<br />

The mural at right with a self-guided walking<br />

tour <strong>of</strong> historic homes that had been located at <strong>the</strong><br />

corner <strong>of</strong> <strong>Escondido</strong> Boulevard and 8th Avenue<br />

fell into disrepair and was removed in 2017.<br />

Located in <strong>the</strong> Maple Street Plaza, between<br />

Grand Avenue and West <strong>Valley</strong> Parkway, artist<br />

Paul Hobson created a fountain and curved seat<br />

wall to celebrate <strong>the</strong> importance <strong>of</strong> <strong>Escondido</strong><br />

Creek. The risers in <strong>the</strong> water feature were<br />

inspired by historic agricultural flood irrigation.<br />

Brad Ansley photograph.<br />

9 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Military Tribute, created by Gale Pruitt in 2007, is one <strong>of</strong><br />

several veterans memorials in Grape Day Park. Bronze statues<br />

depict a female fighter pilot representing Women Air Force<br />

Service Pilots <strong>of</strong> World War II; a tall male soldier symbolizing<br />

those currently in combat; and a youthful ROTC student<br />

representing <strong>the</strong> future. The statues are flanked by <strong>the</strong> Walls <strong>of</strong><br />

Courage, inscribed with names <strong>of</strong> local veterans.<br />

Community was created by Jeff Lindeneau in 1990 as<br />

one <strong>of</strong> <strong>the</strong> early public art pieces.. Two cast bronze<br />

triangles featuring silhouettes <strong>of</strong> human figures stand<br />

atop two copper clad and granite slabs, facing each<br />

o<strong>the</strong>r, connoting a passage way.<br />

Also created as a Public Art project, <strong>the</strong> 2011 New Leaf by artist Dan Dykes is<br />

located on South Centre City Parkway near Felicita Avenue. According to <strong>the</strong><br />

artist, <strong>the</strong> green patina represents <strong>Escondido</strong>’s agricultural past, <strong>the</strong> stainless steel<br />

represents modern manufacturing, and <strong>the</strong> stainless-steel mesh at <strong>the</strong> top<br />

symbolizes <strong>the</strong> history <strong>of</strong> <strong>Escondido</strong>, coming toge<strong>the</strong>r to form a new leaf.<br />

C h a p t e r 4 ✦ 9 1

Performing Arts<br />

The annual Felicita<br />

Pageant featured 200 local<br />

<strong>the</strong>spians and was held from<br />

1927-1932 in <strong>the</strong> Quiet<br />

Hills area near Felicita Park<br />

in south <strong>Escondido</strong>. The<br />

play was written by<br />

Benjamin Sherman, a local<br />

optometrist, and based on<br />

Elizabeth Judson Robert’s<br />

book, Indian Stories <strong>of</strong> <strong>the</strong><br />

Southwest. The pageant<br />

attracted hundreds <strong>of</strong> guests<br />

every year to sit under a<br />

canopy <strong>of</strong> oak trees while<br />

viewing <strong>the</strong> play. This<br />

photograph was taken<br />

during <strong>the</strong> 1930 production.<br />

In 1923, The Tom Thumb Wedding was performed by a group <strong>of</strong> children at <strong>the</strong> Kinema Theater on Grand Avenue. In 1935, <strong>the</strong><br />

children <strong>of</strong> <strong>the</strong> Methodist Church performed in a similar production, taking <strong>the</strong> roles normally played by adults.<br />

9 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This photograph was taken on April 14,<br />

1916 and shows <strong>the</strong> cast <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> High<br />

School production <strong>of</strong> Gilbert and Sullivan’s,<br />

H.M.S. Pinafore. The operetta took place at <strong>the</strong><br />

school in <strong>the</strong> Robert’s Auditorium and <strong>the</strong><br />

special scenery was produced by <strong>the</strong> Art<br />

Department. Although <strong>the</strong> operetta story-line<br />

centers around <strong>the</strong> British Navy, it’s interesting<br />

to note that American flags were used in <strong>the</strong><br />

production.<br />

The first Patio Playhouse opened with its<br />

first play in 1971 in this remodeled machine<br />

shop on Hale Avenue. The founders sought to<br />

provide a creative outlet for talent, young and<br />

old, and to bring live <strong>the</strong>ater to <strong>the</strong> community.<br />

The founders were Curtis Babcock; Dale<br />

Baldridge, and Greg and Don Krueger. Today, it<br />

is <strong>the</strong> oldest continuously-operating<br />

community <strong>the</strong>ater in San Diego County.<br />

Georgia Copeland, a former MGM starlet who danced in<br />

numerous musical movies, opened her dance studio in<br />

<strong>Escondido</strong> in 1953, making it <strong>the</strong> oldest dance studio still<br />

operating in North San Diego County today. Georgia personally<br />

produced more than 40 pr<strong>of</strong>essional dancers in <strong>the</strong> course <strong>of</strong> her<br />

teaching career. When Georgia died in 1998, Sue Gibson<br />

assumed <strong>the</strong> operation <strong>of</strong> <strong>the</strong> studio. The snapshot shows<br />

Georgia on <strong>the</strong> left and Sue Gibson on <strong>the</strong> right. Photograph<br />

courtesy <strong>of</strong> Georgia’s Dance Studio<br />

C h a p t e r 4 ✦ 9 3

This aerial photograph shows <strong>the</strong> California<br />

Center for <strong>the</strong> Arts under construction in April<br />

1992, located just west <strong>of</strong> Grape Day Park, along<br />

<strong>Escondido</strong> Boulevard. <strong>Escondido</strong> voters<br />

approved spending $73 million to build <strong>the</strong><br />

Center that would bring music, dance, <strong>the</strong>ater,<br />

education and <strong>the</strong> visual arts toge<strong>the</strong>r on one<br />

dynamic campus as part <strong>of</strong> an overall<br />

redevelopment project.<br />

The completed Center for <strong>the</strong> Arts, <strong>Escondido</strong>, is shown in this September 1994 photograph.<br />

9 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Kinema Theatre opened at <strong>the</strong> 200 block<br />

<strong>of</strong> east Grand Avenue in December 1920 and is<br />

featured in this photograph from 1929. The<br />

Kinema hosted <strong>Escondido</strong>’s first motion pictures<br />

with sound and was <strong>the</strong> place <strong>of</strong> many<br />

community ga<strong>the</strong>rings. In 1931 it became<br />

known as <strong>the</strong> Pala Theater.<br />

The Ritz Theater, near <strong>the</strong> sou<strong>the</strong>ast corner <strong>of</strong> Grand Avenue and Juniper Street opened during <strong>the</strong> Grape Day Festival in 1937. In<br />

1950, a fire damaged much <strong>of</strong> <strong>the</strong> interior and this photograph from 1952 shows <strong>the</strong> wood barricades in <strong>the</strong> doorways prior to its reopening<br />

in 1953. The <strong>the</strong>ater managed to stay open for a time, <strong>the</strong>n closing and re-opening multiple times under a succession <strong>of</strong><br />

owners until it closed for <strong>the</strong> final time in 2003. The Grand Market, in <strong>the</strong> companion building next door on <strong>the</strong> corner with similar<br />

art deco features, was <strong>the</strong> first grocery store in <strong>the</strong> city to have wheeled shopping carts. In 2015, it would become an Arthur Murray<br />

Dance Studio.<br />

C h a p t e r 4 ✦ 9 5

On June 19, 1950, a 2,080-pound replica <strong>of</strong><br />

<strong>the</strong> Liberty Bell visited <strong>Escondido</strong>. The bell was<br />

one <strong>of</strong> 52 replicas donated to <strong>the</strong> U.S. Treasury<br />

by America’s copper industry. The visit was part<br />

<strong>of</strong> a state-wide tour being made in connection<br />

with “Independence Drive,” a program to<br />

increase <strong>the</strong> sales <strong>of</strong> U.S. Saving Bonds. The<br />

photograph shows <strong>the</strong> procession in front <strong>of</strong> <strong>the</strong><br />

Pala Theater, which was located near <strong>the</strong> corner<br />

<strong>of</strong> Grand Avenue and Kalmia Street. Shortly<br />

after this photograph was taken, <strong>the</strong> <strong>the</strong>atre was<br />

converted into an eight-lane bowling alley, Pala<br />

Bowl.<br />

The <strong>Escondido</strong> Drive-In opened on July 6, 1950, at 755 West<br />

Mission Avenue and <strong>the</strong> price <strong>of</strong> admission for that night’s<br />

feature, The Boy from Indiana, was 50 cents. California political<br />

hopeful and future President, Richard Nixon, made a campaign<br />

stop at <strong>the</strong> drive-in that same year, and in 1962, a local pastor<br />

began holding Sunday worship services in <strong>the</strong> lot. The drive-in<br />

could accommodate about 320 cars and films such as 1959’s Ben<br />

Hur sold out several times each night. The owner, Dan Johnston,<br />

moved <strong>the</strong> drive-in to West Mission Avenue in 1967 to<br />

accommodate <strong>the</strong> thriving business. This drive-in closed<br />

September 8, 1985.<br />

In 2000 and 2001, <strong>Escondido</strong>’s last two movie <strong>the</strong>aters<br />

closed, forcing residents to drive to <strong>the</strong>aters in San Marcos or<br />

Oceanside to see new movies on <strong>the</strong> “big screen.” The<br />

community was pleased to have a local <strong>the</strong>ater again, when a<br />

new 16-screen multiplex with stadium seating, shown in <strong>the</strong><br />

2018 photo, opened on January 30, 2004, at <strong>the</strong> site <strong>of</strong> <strong>the</strong> old<br />

Montgomery Ward store on <strong>the</strong> corner <strong>of</strong> <strong>Valley</strong> Parkway and<br />

<strong>Escondido</strong> Boulevard.<br />

9 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Literature<br />

Harold Bell Wright was a best-selling American writer <strong>of</strong><br />

fiction, essays, and nonfiction. Although mostly forgotten or<br />

ignored after <strong>the</strong> middle <strong>of</strong> <strong>the</strong> twentieth century, he is said to<br />

have been <strong>the</strong> first American writer to sell a million copies <strong>of</strong> a<br />

novel and <strong>the</strong> first to make $1 million from writing fiction.<br />

From 1935 until his death in 1944, Wright lived on his “Quiet<br />

Hills” farm in south <strong>Escondido</strong>. Two <strong>of</strong> his most popular novels<br />

are: Shepard <strong>of</strong> <strong>the</strong> Hills and The Winning <strong>of</strong> Barbara Worth.<br />

Frances Beven Ryan taught home economics<br />

in <strong>Escondido</strong> schools for thirty years and <strong>the</strong>n<br />

wrote several books about <strong>Escondido</strong> history,<br />

based on stories told to her by her relatives,<br />

who were among <strong>Escondido</strong>’s founders and first<br />

settlers; Early Days in <strong>Escondido</strong> (1970),<br />

Yesterdays in <strong>Escondido</strong> (1973), and <strong>Escondido</strong> As<br />

It Was (1980). She also wrote a weekly history<br />

column for <strong>the</strong> Times-Advocate. The <strong>Escondido</strong><br />

Library Pioneer Room was established as a<br />

bequest by Ryan in 1992. In <strong>the</strong> photograph<br />

from 1971, she is seen handing one <strong>of</strong> her<br />

books to <strong>the</strong>n Mayor Allen Skuba while William<br />

Fark sits to <strong>the</strong> right and her husband, Lewis,<br />

stands by her side at <strong>the</strong> dedication <strong>of</strong> <strong>the</strong><br />

recently relocated original library.<br />

Ano<strong>the</strong>r <strong>Escondido</strong> native, William Maurice Culp, whose uncle was <strong>the</strong> town marshal for a<br />

time, wrote several childrens books, including Tumba <strong>of</strong> Torrey Pines in 1931, Jeremiah in 1932,<br />

as well as And a Duck Waddles Too in 1939.<br />

C h a p t e r 4 ✦ 9 7

Museums<br />

The San Diego Children’s Discovery Museum provides hands-on educational exhibits and programs focusing on science, art, and world<br />

cultures for children. In 1999, it was founded by local resident Katie Ragazzi as a traveling education program in science and art. The<br />

following year, it incorporated as <strong>the</strong> <strong>Escondido</strong> Children’s Museum. In 2001, <strong>the</strong> doors to <strong>the</strong> first museum facility opened in a small<br />

storefront on Grand Avenue. Three years later, it moved to a larger venue on <strong>the</strong> campus <strong>of</strong> <strong>the</strong> California Center for <strong>the</strong> Arts <strong>Escondido</strong>.<br />

With <strong>the</strong> opening <strong>of</strong> its third and current location on North Broadway, <strong>the</strong> <strong>Escondido</strong> Children’s Museum changed its name to San Diego<br />

Children’s Discovery Museum.<br />

Keith Roynon began collecting his first fossils<br />

as a young child and, in 2000, began inviting<br />

school children to his home where his large<br />

collection was displayed. After a complaint was<br />

filed in March 2015, <strong>the</strong> City notified Roynon<br />

that <strong>the</strong> residence could no longer open its<br />

doors for <strong>the</strong> thousands <strong>of</strong> students who came<br />

every year. Community volunteers quickly<br />

intervened, finding and renovating acceptable<br />

quarters in a storefront on Grand Avenue to<br />

house Roynon’s entire collection <strong>of</strong> more than<br />

4,000 artifacts. The Roynon Museum <strong>of</strong><br />

Paleontology was voted “Best Museum in <strong>the</strong><br />

San Diego area” for 2016, according to <strong>the</strong> San<br />

Diego A-List website but would close in 2019<br />

due to operational challenges.<br />

9 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Chapter 5<br />

Government Sites and Services<br />

<strong>Escondido</strong> was incorporated in 1888 as a result <strong>of</strong> a 64-19 vote by city residents, who also elected<br />

<strong>the</strong> first members <strong>of</strong> <strong>the</strong> Board <strong>of</strong> Trustees. The Board met monthly, upstairs at 110 West Grand. In<br />

1930, <strong>the</strong> Board <strong>of</strong> Trustees became <strong>the</strong> City Council and <strong>the</strong> chairman became <strong>the</strong> mayor. In 1955,<br />

an ordinance was adopted, setting up <strong>the</strong> current Council-Manager form <strong>of</strong> government.<br />

A Public Library was <strong>Escondido</strong>’s first city service. In <strong>the</strong> early 1900s, <strong>the</strong> city also began paving<br />

roads. The Parks and Recreation Dept. was formed in 1956, later to become part <strong>of</strong> <strong>the</strong> Community<br />

Services Department. <strong>Escondido</strong> has always <strong>of</strong>fered a wide variety <strong>of</strong> outdoor recreational<br />

opportunities, including camping, fishing, picnicking, hiking, and boating. Currently, <strong>the</strong> City<br />

maintains Dixon Lake, Lake Wohlford, Daley Ranch, and nine urban parks.<br />

The scope <strong>of</strong> city services has steadily increased over <strong>the</strong> years, particularly as <strong>the</strong> city limits<br />

extended outward and <strong>the</strong> population grew. Eleven different departments, in addition to <strong>the</strong> City<br />

Manager’s, City Attorney’s, City Treasurer’s, and City Clerk’s <strong>of</strong>fices, now provide residents with a<br />

wide range <strong>of</strong> services.<br />

<strong>Escondido</strong> has experienced very few major crimes that have attracted national attention. Sadly, a<br />

post <strong>of</strong>fice shooting in 1989 became <strong>the</strong> second postal shooting in <strong>the</strong> country, followed by o<strong>the</strong>rs in<br />

different cities that led to <strong>the</strong> term “going postal.” Also receiving national attention was <strong>the</strong> murder<br />

in 1998 <strong>of</strong> Stephanie Crowe, who was stabbed multiple times in her bedroom. Ano<strong>the</strong>r tragic murder<br />

In celebration <strong>of</strong> <strong>the</strong><br />

City’s Centennial, a time<br />

capsule was buried under<br />

<strong>the</strong> center <strong>of</strong> <strong>the</strong> dome <strong>of</strong><br />

<strong>the</strong> new City Hall and covered<br />

by a bronze marker.<br />

City employees Jerry<br />

Chappel (left) and Dave<br />

Cramer (right), are shown<br />

installing <strong>the</strong> time capsule<br />

in this 1988 photograph.<br />

C h a p t e r 5 ✦ 9 9

occurred in 2009, when Amber DuBois was abducted on her way to school. Her murder, and Chelsea King’s <strong>of</strong> Rancho Bernardo, by<br />

<strong>the</strong> same man, led to <strong>the</strong> passing <strong>of</strong> Chelsea’s Law, which, among o<strong>the</strong>r provisions, increased penalties, parole provisions, and<br />

oversight for violent sexual predators who attack children.<br />

Fires have taken lives as well as damagied and destroyed property throughout <strong>Escondido</strong>’s history. Thankfully, however; <strong>the</strong> number<br />

<strong>of</strong> fires has steadily decreased, thanks to stricter fire codes, including mandated fire sprinklers in new construction, as well as more<br />

advanced firefighting equipment and strategies. The Fire Department also began <strong>of</strong>fering medical aid and transport in 1977 with those<br />

calls now making up 80 percent <strong>of</strong> fire department calls while fire-related calls constitute only 1.7 percent <strong>of</strong> <strong>the</strong>ir nearly 16,000<br />

annual calls.<br />

Buildings<br />

By 1890, <strong>the</strong> first dedicated City Hall was located on Grand Avenue and a small building to <strong>the</strong> rear served as <strong>the</strong> City jail. Note<br />

<strong>the</strong> sunrise decoration above <strong>the</strong> windows and doors; similar detail adorns <strong>the</strong> front <strong>of</strong> <strong>the</strong> current City Hall.<br />

1 0 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A City Hall built <strong>of</strong> adobe block and made possible by <strong>the</strong> Works Progress Administration (WPA), was finished in 1938, in time to<br />

celebrate <strong>the</strong> city’s fiftieth anniversary. It housed city <strong>of</strong>fices, including <strong>the</strong> Police Department, and <strong>the</strong> Fire Station, which was added<br />

onto <strong>the</strong> north side a year later. The building was located on what is now <strong>the</strong> front lawn <strong>of</strong> <strong>the</strong> vacated Palomar Hospital, downtown,<br />

where <strong>Valley</strong> Parkway and Grand split.<br />

In 1988, a new 108,000-<br />

square-foot City Hall was<br />

built at <strong>the</strong> corner <strong>of</strong> <strong>Valley</strong><br />

Parkway and Broadway.<br />

The design was chosen by a<br />

public process, and a<br />

nation-wide competition<br />

was held. The 108 entries<br />

were reviewed by 1500<br />

citizens and, using <strong>the</strong>ir<br />

comments, a jury chose <strong>the</strong><br />

design submitted by Pacific<br />

Associates Planners and<br />

Architects, a San Diego<br />

firm. The building won<br />

several prestigious awards,<br />

including <strong>the</strong> Urban Land<br />

Institute Award for<br />

Excellence in 1989. This<br />

photograph shows <strong>the</strong><br />

building’s dedication<br />

ceremony with Mayor Doris<br />

Thurston at <strong>the</strong> podium.<br />

C h a p t e r 5 ✦ 1 0 1

<strong>Escondido</strong>’s first Public Library was built in<br />

1894 and <strong>the</strong> City assumed responsibility for its<br />

operation in 1898. The first librarian was Mina<br />

Ward and she was initially responsible for more<br />

than 300 books, all donated by <strong>the</strong> community.<br />

The building was moved to Grape Day Park in<br />

1971 and now houses <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center <strong>of</strong>fices and research center.<br />

On March 25, 1910, <strong>the</strong> cornerstone was laid for <strong>the</strong> Carnegie Library, which opened in October <strong>of</strong> that year. Books could be checked<br />

out every day except Sunday, when <strong>the</strong> library was open for quiet reading only, to honor <strong>the</strong> Sabbath. Businessman and philanthropist,<br />

Andrew Carnegie, donated money for building libraries around <strong>the</strong> world; 2,509 libraries were built between 1883 and 1929. This<br />

photograph is from a 1938 time capsule located at <strong>the</strong> adobe city hall and opened in 1988.<br />

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Also outgrown, <strong>the</strong> Carnegie Library was<br />

replaced in 1956 by this building on <strong>the</strong> left,<br />

designed by popular architect George Lykos. The<br />

strong example <strong>of</strong> Mid-century Style, named for<br />

art and culture advocates, Bob and Ruth Ma<strong>the</strong>s,<br />

still stands at <strong>the</strong> northwest corner <strong>of</strong> Kalmia<br />

Street and 3rd Avenue.<br />

Its distinctive light-controlling louvers recently removed, <strong>the</strong> Ma<strong>the</strong>s Center<br />

continues to house meeting rooms and <strong>the</strong> Pioneer Room, which was established<br />

in 1992 with local historian Frances Beven Ryan’s collection and o<strong>the</strong>r historical<br />

and genealogical research material.<br />

In 1981, <strong>the</strong> 40,000-square-foot library was<br />

built next door and is still in use with more than<br />

1,000 visitors daily. A major renovation was<br />

performed in 2009 to better accommodate<br />

today’s technological needs and make it more<br />

attractive to visitors. In a controversial move,<br />

<strong>the</strong> City Council voted 4-1 to privatize <strong>the</strong><br />

library services in 2017.<br />

C h a p t e r 5 ✦ 1 0 3

Parks<br />

Grape Day Park was <strong>the</strong><br />

city’s first park, donated to<br />

<strong>the</strong> city to celebrate Grape<br />

Day, beginning in 1908.<br />

This photograph from 1976<br />

shows <strong>the</strong> welcome sign<br />

and fountain, which still<br />

stand today. At one time,<br />

<strong>the</strong> park featured a bandshell<br />

and baseball fields as<br />

well as “<strong>the</strong> plunge,” <strong>the</strong><br />

first community pool.<br />

The second oldest and largest in <strong>the</strong> county, this grand, multitrunked<br />

eucalyptus tree sheltered Grape Day Park visitors for<br />

decades. Out <strong>of</strong> safety concerns, it was cut back significantly in<br />

2013 with <strong>the</strong> tall stump remaining as a reminder <strong>of</strong> its earlier<br />

glory, while a design for its future use is being considered.<br />

Nearby, when a restroom was needed for <strong>the</strong> Heritage Walk<br />

location, <strong>the</strong> last bid opened <strong>of</strong>fered to do <strong>the</strong> job for only $1.<br />

Immediately accepted, <strong>the</strong> gazebo-shaped facility was completed<br />

by <strong>the</strong> community minded K. L. Wessel Construction Company.<br />

1 0 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

“The Plunge” swimming pool in Grape Day Park was a popular place to cool <strong>of</strong>f in <strong>the</strong> 1950s. A replacement municipal pool, built<br />

closer to Woodward Avenue, was named after Jim Stone, an <strong>Escondido</strong> High School teacher who worked as aquatics manager for <strong>the</strong> city<br />

during <strong>the</strong> summer. Stone was in charge <strong>of</strong> pool programs for more than twenty years.<br />

James B. Dixon, superintendent <strong>of</strong> <strong>the</strong> Mutual Water Company, urged <strong>the</strong> City to build a dam, nor<strong>the</strong>ast <strong>of</strong> <strong>the</strong> city at this location,<br />

and <strong>the</strong> Dixon Lake Recreation Area was dedicated on May 12, 1977. The lake area continues to provide opportunities for fishing,<br />

camping, and picnicking. Eric Johnson photograph.<br />

C h a p t e r 5 ✦ 1 0 5

Robert Daley built a small cabin and settled in <strong>the</strong> valley around 1869. In 1925, he built a ranch house <strong>of</strong> single board, heart<br />

redwood that still stands today. In 1996, developer plans for <strong>the</strong> land surrounding it were halted when <strong>the</strong> <strong>Escondido</strong> City Council<br />

voted to purchase and forever protect <strong>the</strong> 3,058-acre ranch as a habitat preserve. Today, Daley Ranch <strong>of</strong>fers more than 20 miles <strong>of</strong><br />

trails for hiking, mountain bikes, and equestrian use and <strong>the</strong> ranch house is available for public use.<br />

Named after <strong>the</strong> famous scout who also<br />

fought in <strong>the</strong> Battle <strong>of</strong> San Pasqual, <strong>the</strong> 285<br />

acres where Kit Carson Park sits was purchased<br />

from <strong>the</strong> City <strong>of</strong> San Diego in 1967. One<br />

hundred acres have been developed into ball<br />

fields, tennis courts, and <strong>the</strong> Sports Center<br />

Complex. It’s also <strong>the</strong> home <strong>of</strong> an amphi<strong>the</strong>ater,<br />

Queen Califia’s Magical Circle and <strong>the</strong> Iris Sanke<br />

Arboretum. The popular <strong>Escondido</strong> Rotary<br />

Club Disc Golf Course, depicted in this 2013<br />

photograph, was established in 2010. The<br />

course meanders through a creek, oaks, alders,<br />

and manicured grass. 185 acres <strong>of</strong> Kit Carson<br />

Park have been preserved as natural habitat.<br />

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The photograph on <strong>the</strong> left, from January,<br />

1952, shows <strong>Escondido</strong> Creek at a higher than<br />

average level, flowing through Grape Day Park.<br />

The City “Plunge” swimming pool can be seen<br />

toward <strong>the</strong> center back <strong>of</strong> <strong>the</strong> photograph.<br />

Flooding along <strong>Escondido</strong> Creek could be even<br />

more problematic.<br />

In <strong>the</strong> 1960s, a flood control channel, shown<br />

in an early photograph on <strong>the</strong> right, was<br />

constructed to prevent flooding that occurred all<br />

too <strong>of</strong>ten throughout <strong>the</strong> community. The<br />

channel has been effective but not attractive,<br />

especially as it has collected trash, and <strong>the</strong><br />

original wildlife habitat was greatly compromised.<br />

In 2010, Landscape Architecture students at<br />

California State Polytechnic University, Pomona<br />

developed <strong>the</strong> “Revealing <strong>Escondido</strong> Creek Vision<br />

Plan.” In it, all portions <strong>of</strong> <strong>the</strong> concrete drainage<br />

canal running through <strong>Escondido</strong> would be<br />

redesigned to return <strong>Escondido</strong> Creek to its more<br />

natural state while still retaining <strong>the</strong> ability to<br />

control flood waters as needed. As a result <strong>of</strong> that<br />

study, <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> began implementing<br />

<strong>the</strong> 100-acre linear park in phases.<br />

In 2011, a portion <strong>of</strong> <strong>the</strong> Creek Trail was<br />

staged in conjunction with <strong>the</strong> grand opening <strong>of</strong><br />

<strong>the</strong> adjacent Juniper Senior Village as shown in<br />

this photograph.<br />

Deemed successful, <strong>the</strong> improvements were<br />

made permanent.<br />

C h a p t e r 5 ✦ 1 0 7

Law Enforcement<br />

When <strong>Escondido</strong> was first incorporated, <strong>the</strong> town’s law enforcement consisted <strong>of</strong> one man, who held <strong>the</strong> title <strong>of</strong> city marshal. In <strong>the</strong><br />

photo, Marshal Lu<strong>the</strong>r Culp, who served from 1910 to 1916, is directing traffic on Grand Avenue. By 1956, <strong>the</strong> number <strong>of</strong> all law<br />

enforcement personnel stood at 15 but by 1986, <strong>the</strong> number had climbed to 125. Today <strong>the</strong>re are 170 sworn police personnel, 93 nonsworn<br />

support personnel, and 73 volunteers.<br />

After <strong>the</strong> new adobe City<br />

Hall at 100 <strong>Valley</strong> Boulevard<br />

was built in 1938, a small<br />

police headquarters and jail<br />

were constructed, also <strong>of</strong><br />

adobe, north <strong>of</strong> and<br />

immediately adjacent to <strong>the</strong><br />

City Hall. In this photograph<br />

from 1955, motorcycle<br />

<strong>of</strong>ficers are seen lined up for<br />

inspection by <strong>the</strong> police<br />

chief and <strong>the</strong> mayor behind<br />

City Hall.<br />

1 0 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1976, a new one-story Police Department<br />

headquarters, was built at 700 West Grand<br />

Avenue, while Lester R. Lund was Chief <strong>of</strong> Police.<br />

Plans had included a second floor but it was<br />

eliminated when city <strong>of</strong>ficials realized it would be<br />

too expensive, leaving two odd vertical features<br />

rising from <strong>the</strong> ro<strong>of</strong>. When Lund became chief in<br />

1956, <strong>the</strong> total department personnel numbered<br />

15 in all ranks, but <strong>the</strong> population skyrocketed<br />

from 6,544 in 1950 to 64,355 in 1980 and <strong>the</strong><br />

need for more police <strong>of</strong>ficers to provide service<br />

became obvious. By <strong>the</strong> time Lund retired in<br />

1986, <strong>the</strong>re were 125 employees. <strong>Escondido</strong><br />

Police Department Photograph.<br />

In 1982, to accommodate increasing staff numbers, a second floor was finally added to Police Headquarters at 700 West Grand<br />

Avenue and <strong>the</strong> look <strong>of</strong> <strong>the</strong> building was drastically different. It served for ano<strong>the</strong>r 27 years until it was replaced in 2009 by a new<br />

facility shared with <strong>the</strong> Fire Department Administration on Centre City Parkway. <strong>Escondido</strong> Police Department Photograph.<br />

C h a p t e r 5 ✦ 1 0 9

In 2004, Proposition P was passed by <strong>the</strong><br />

voters, providing $84.3 million to fund <strong>the</strong><br />

construction <strong>of</strong> several fire stations and <strong>the</strong><br />

construction <strong>of</strong> a $61 million combined state-<strong>of</strong><strong>the</strong>-art<br />

Police and Fire Headquarters building on<br />

Centre City Parkway. Shown in this photograph,<br />

groundbreaking for <strong>the</strong> 115,000-square-foot,<br />

three-story headquarters on Centre City Parkway<br />

at Decatur Way took place in September, 2006.<br />

The building was fully operational by May 2010.<br />

<strong>Escondido</strong> is <strong>the</strong> only city in <strong>the</strong> county that has its own<br />

dispatch center for handling both police and fire emergency calls.<br />

This photograph, probably taken in <strong>the</strong> 1980s, shows Zelda White<br />

and Deanna Concannon at <strong>the</strong> far side <strong>of</strong> <strong>the</strong> room, handling<br />

emergency calls when it was located at <strong>the</strong> 700 West Grand Police<br />

Headquarters. <strong>Escondido</strong> Police Department Photograph.<br />

Today’s communications center, located in <strong>the</strong> more spacious<br />

Police and Fire Headquarters building, is staffed by 25<br />

employees, working shifts to ensure that phones are answered<br />

24/7 and 365 days per year. In <strong>the</strong> photo, Dispatcher Kim<br />

Rodriguez is viewing one <strong>of</strong> <strong>the</strong> five computer monitors at her<br />

station, typical for each <strong>of</strong> <strong>the</strong> dispatch stations in <strong>the</strong> center. In<br />

2017, Dispatch answered more than 200,000 calls for service.<br />

<strong>Escondido</strong> Police Department Photograph.<br />

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A mounted police posse was formed by Police Chief Lloyd “Lefty” Mitchell in 1948, <strong>the</strong> first chartered mounted posse in <strong>the</strong> State <strong>of</strong><br />

California. The Posse continues a fine tradition today, a popular riding group in local parades, including <strong>the</strong> Pasadena Rose Parade in 2012.<br />

At one time, <strong>Escondido</strong>’s small police force was bolstered by county deputy<br />

sheriffs stationed here, primarily to serve at <strong>the</strong> County Courthouse, located on East<br />

<strong>Valley</strong> Parkway. In October, 1958, Sheriff Deputy Neil Poole, who is pictured here,<br />

was involved in locating two bodies left by Harvey Glatman, <strong>the</strong> notorious “Glamour<br />

Girl Slayer,” in <strong>the</strong> desert east <strong>of</strong> <strong>Escondido</strong>.<br />

C h a p t e r 5 ✦ 1 1 1

Fire Protection<br />

In <strong>Escondido</strong>’s earliest days, <strong>the</strong> town marshal<br />

would ring a hand bell along Grand Avenue when<br />

smoke was detected, replaced by a large bell at<br />

City Hall in 1892. Firefighting equipment<br />

consisted <strong>of</strong> a two-wheeled cart with a garden<br />

hose wrapped around a central cylinder, pulled<br />

by anyone who could respond; <strong>the</strong> original cart is<br />

shown in this photograph.<br />

This 1914 Federal fire truck, with a maximum speed <strong>of</strong> twenty miles per hour, was <strong>the</strong> volunteer fire department’s first motorized piece<br />

<strong>of</strong> equipment. When it was overwhelmed during a major fire that destroyed <strong>the</strong> <strong>Escondido</strong> Vineyard and Winery Company on <strong>the</strong> west<br />

side <strong>of</strong> town in 1926, funds were allocated for a 1926 La France fire truck with a 500-gallon water tank. Lea<strong>the</strong>r helmets and canvas turnout<br />

coats were purchased at <strong>the</strong> same time. In 1922, a 20-man volunteer fire department was established.<br />

1 1 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1939, <strong>the</strong> first fire station was constructed<br />

on <strong>the</strong> north side <strong>of</strong> <strong>the</strong> year-old city hall. The<br />

two-story structure included a brass pole to speed<br />

<strong>the</strong> firefighters’ descent to <strong>the</strong> first floor. By 1953,<br />

<strong>the</strong> former all-volunteer Fire Department had two<br />

paid firefighters who alternated 24-hour shifts.<br />

The position <strong>of</strong> fire chief wasn’t full time until<br />

1958 when 18 full-time firefighters were hired<br />

and a Fire Prevention Bureau was established.<br />

This photograph was taken in 1987, <strong>the</strong> year<br />

before <strong>the</strong> fire station was demolished along with<br />

<strong>the</strong> old City Hall.<br />

In 1961, a new main fire station with administrative <strong>of</strong>fices was built on Quince north <strong>of</strong> <strong>Valley</strong> Parkway. It was heavily<br />

remodeled twice in its lifetime and demolished and replaced in 2008. By 1984, <strong>the</strong>re were five fire stations in <strong>Escondido</strong> and two<br />

more by 2009.<br />

C h a p t e r 5 ✦ 1 1 3

In addition to <strong>the</strong> new Police/Fire Headquarters, Proposition P funding also provided for <strong>the</strong> construction <strong>of</strong> three fire stations and for<br />

<strong>the</strong> rebuilding <strong>of</strong> Fire Station 1 on Quince Avenue, which opened in September 2009. The 28,340-square-foot facility includes a state-<strong>of</strong><strong>the</strong>-art<br />

six-story training ground with tower.<br />

The city’s first major fire occurred in 1929 when <strong>the</strong> first high school, <strong>the</strong>n located at 3rd Avenue and Hickory Street, burned to <strong>the</strong><br />

ground. Flames could be seen from at least as far as Poway. Unfortunately, <strong>the</strong> new 1926 La France fire engine, now on display at Fire<br />

Station 1, broke down and was unable to be used to fight <strong>the</strong> fire.<br />

1 1 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Working in an area completely surrounded<br />

by wildland areas, <strong>Escondido</strong> fire crews have<br />

fought numerous fires in rough terrain and with<br />

development pushing outward from <strong>the</strong> city,<br />

wildland/urban interface fires have meant<br />

defending increasing numbers <strong>of</strong> homes located<br />

<strong>the</strong>re. The fire in this photograph, looking west,<br />

shows a brush fire near Lake Hodges Dam in<br />

November 1944.<br />

Flame (below) was a tiny puppy who became<br />

<strong>the</strong> last animal to be rescued from <strong>the</strong> tragic<br />

Humane Society fire (right) in January 2001.<br />

Approximately 85 animals were rescued<br />

overnight, but Flame had been overlooked in<br />

<strong>the</strong> darkness and wasn’t brought out from <strong>the</strong><br />

rubble until <strong>the</strong> following morning, 11 hours<br />

after <strong>the</strong> fire had started. The tragic fire, which<br />

killed at least 100 animals, garnered<br />

international attention and Flame was featured<br />

in an interview on <strong>the</strong> Today Show.<br />

Adopted by <strong>the</strong> department’s Public Education Specialist, Flame made several<br />

public appearances to teach fire safety behaviors before taking an early retirement.<br />

The two-alarm fire was determined to have been <strong>the</strong> result <strong>of</strong> arson, although<br />

an intensive investigation never uncovered <strong>the</strong> identity <strong>of</strong> <strong>the</strong> perpetrator. Flame’s<br />

photo by Julia Escamilla.<br />

C h a p t e r 5 ✦ 1 1 5

The events <strong>of</strong> 9/11 deeply affected our nation, and <strong>Escondido</strong> mourned <strong>the</strong> loss <strong>of</strong> our own Juan Pablo Cisneros, a beloved 24-yearold<br />

graduate <strong>of</strong> Orange Glen High School, who perished in <strong>the</strong> North Tower <strong>of</strong> <strong>the</strong> World Trade Center as a result <strong>of</strong> <strong>the</strong> terrorist attack.<br />

In response to <strong>the</strong> unprecedented loss <strong>of</strong> emergency responders, a small group <strong>of</strong> <strong>Escondido</strong> firefighters climbed into a borrowed<br />

motorhome with a supply <strong>of</strong> custom-printed T-shirts to sell and drove across country, collecting more than $250,000 from communities<br />

along <strong>the</strong> way. When <strong>the</strong>y reached New York City, <strong>the</strong> firefighters presented a check and connected personally with families and friends<br />

<strong>of</strong> <strong>the</strong> firefighters who had perished. Shown in this photograph <strong>of</strong> <strong>the</strong> firefighters being blessed by <strong>the</strong> Police Department Chaplain are,<br />

(from left to right) Chris Sovay, Chaplain Pat Kenney, Mike O’Connor, Eric Souza, Mike Bertrand, and Mike Diaz.<br />

<strong>Escondido</strong> firefighter Pete Ordille, standing<br />

upright in <strong>the</strong> center <strong>of</strong> <strong>the</strong> photograph, was<br />

part <strong>of</strong> <strong>the</strong> Federal Emergency Management<br />

Agency Urban Search and Rescue team from San<br />

Diego, sent to New York City to work in <strong>the</strong><br />

aftermath <strong>of</strong> 9/11. Deployed from September 17<br />

until October 8, <strong>the</strong>y worked “<strong>the</strong> pile” in 12-<br />

hour shifts. Pete Ordille photograph<br />

1 1 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Witch Creek Fire <strong>of</strong> 2007 started east <strong>of</strong> Julian and<br />

combined with <strong>the</strong> Guejito Fire in <strong>the</strong> San Pasqual <strong>Valley</strong>,<br />

spreading nearly to <strong>the</strong> coast, and burning more than 197,990<br />

acres and killing 2 people. The fires triggered <strong>the</strong> largest<br />

evacuation in county history with more than 500,000 people<br />

evacuated and a final total cost <strong>of</strong> $1.339 billion. The Witch<br />

Creek and Guejito Fires were among twenty-one wildfires<br />

burning in Sou<strong>the</strong>rn California at <strong>the</strong> time. <strong>Escondido</strong> Fire<br />

Department photograph.<br />

The largest structure fire in <strong>the</strong> city’s history destroyed four<br />

four-story condominium buildings under construction in<br />

downtown <strong>Escondido</strong> in 2007. The dry wood framing, much <strong>of</strong><br />

it still surrounded by scaffolding, burned explosively with 300-<br />

foot flames and a 1,000-foot tall column <strong>of</strong> smoke visible from<br />

as far as <strong>the</strong> coast. The active fire continued from early afternoon<br />

until well into <strong>the</strong> night. A total <strong>of</strong> 100 firefighters responded<br />

along with 25 engines, including all five <strong>of</strong> <strong>Escondido</strong>’s and 20<br />

o<strong>the</strong>rs from across North San Diego County. Damage was<br />

estimated at $6 million. Troy Burlington photograph.<br />

The city’s second four-alarm fire occurred in<br />

2017 when <strong>the</strong> abandoned historic Talone’s meat<br />

market and slaughter house on Hale Avenue, next<br />

to <strong>the</strong> I-15 Freeway, burned to <strong>the</strong> ground and<br />

presented a risk to <strong>the</strong> Sprinter light rail line.<br />

<strong>Escondido</strong> Fire Department photograph<br />

C h a p t e r 5 ✦ 1 1 7

<strong>Escondido</strong> Timeline<br />

1000 BC-1700 AD<br />

First people in area were <strong>the</strong> Kumeyaay Indians<br />

1843 Governor Micheltorena granted <strong>Escondido</strong> <strong>Valley</strong> to<br />

Juan Bautista Alvarado, who named <strong>the</strong> 12,653 acres “El<br />

Rincon del Diablo.”<br />

1846 Battle with Mexico fought at San Pasqual, December<br />

6, 1846<br />

1847 Treaty <strong>of</strong> Guadalupe Hidalgo<br />

1850 California became a state<br />

1855 After Alvarado died, his descendants started selling <strong>of</strong>f<br />

his land and Judge Oliver Wi<strong>the</strong>rby <strong>of</strong> San Diego began<br />

buying portions <strong>of</strong> El Rincon del Diablo. It took him 10<br />

years to purchase <strong>the</strong> entire ranch.<br />

1884 Post <strong>of</strong>fice name changed from Apex to <strong>Escondido</strong>.<br />

1885 The Thomas bro<strong>the</strong>rs came to California. Five <strong>of</strong> <strong>the</strong><br />

bro<strong>the</strong>rs, Jacob Gruendike, and seven o<strong>the</strong>rs formed <strong>the</strong><br />

<strong>Escondido</strong> Land and Town Co. and purchased <strong>the</strong><br />

12,814-acre valley for $102,042.<br />

1886 Construction began on <strong>the</strong> <strong>Escondido</strong> Hotel on <strong>the</strong> east<br />

end <strong>of</strong> Grand Avenue. The University <strong>of</strong> Sou<strong>the</strong>rn<br />

California, with Methodist backing, was given land to<br />

build a church on Grand Avenue and a seminary at 3rd<br />

and Hickory. Graham & Steiner opened <strong>the</strong> first store in<br />

town. The <strong>Escondido</strong> Times, a local newspaper, began<br />

weekly publication. The Board <strong>of</strong> Trade was founded,<br />

renamed <strong>the</strong> Chamber <strong>of</strong> Commerce in 1895.<br />

1887 Construction <strong>of</strong> <strong>the</strong> Oceanside-to-<strong>Escondido</strong> railroad<br />

line began in March 1887 and was completed in January<br />

1888. The Lime Street School, in what would later<br />

become Grape Day Park, opened. The first stagecoach<br />

travelled between San Diego and <strong>Escondido</strong>.<br />

1888 The City <strong>of</strong> <strong>Escondido</strong> was incorporated on October 8.<br />

It consisted <strong>of</strong> 1854 acres.<br />

1890 Population: 541. <strong>Escondido</strong> Irrigation District proposed<br />

a $450,000 bond issue to build a reservoir.<br />

1868 Nathaniel Harrison, a freed slave, homesteaded on <strong>the</strong><br />

side <strong>of</strong> Palomar Mountain. Wi<strong>the</strong>rby sold Rancho del<br />

Diablo to John, Josiah, and Mat<strong>the</strong>w Wolfskill and Ed<br />

McGeary for $8,000.<br />

1870 Zena Sikes built his adobe home (across Bear <strong>Valley</strong><br />

Parkway from today’s Westfield Shoppingtown,<br />

North County)<br />

1891 Grand Avenue, downtown, had at least 12 oil lights. The<br />

Advocate, <strong>the</strong> second newspaper in town, began<br />

publication.<br />

1893 50,000 fruit trees were planted.<br />

1883 <strong>Valley</strong> purchased by <strong>the</strong> Stockton Company, a group<br />

formed by fifteen men from Central California. They<br />

planted grapes next to <strong>the</strong> <strong>Escondido</strong> Creek. It rained<br />

fifty inches which was too much for <strong>the</strong> grapes.<br />

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1894 Construction <strong>of</strong> Bear <strong>Valley</strong> Dam began. USC’s seminary<br />

became <strong>Escondido</strong> High School.<br />

1895 Bear <strong>Valley</strong> Dam completed. Water became available.<br />

City’s first library built.<br />

1900 Population: 755. Grove owners formed <strong>the</strong> Citrus<br />

Union within <strong>the</strong> decade.<br />

1901 Street lights were changed from oil to gas.<br />

1905 The water bonds were paid <strong>of</strong>f on October 31. Grand<br />

Avenue received sidewalks.<br />

1907 Two inches <strong>of</strong> snow fell in February and again in April.<br />

A movie <strong>the</strong>ater opened. <strong>Escondido</strong> High School<br />

students dug a pool by hand, next to <strong>the</strong> school.<br />

1908 The first <strong>of</strong>ficial “Grape Day” was held on California<br />

Admission Day, September 9.<br />

1914 Palm trees were planted on Grand Avenue from <strong>the</strong> train<br />

depot to Maple Avenue.<br />

1915 Hotel Charlotta opened. <strong>Escondido</strong> Humane Society<br />

was organized.<br />

1916 “Hatfield’s Flood,” 24.1 inches, ruins railroad tracks. No<br />

trains in or out <strong>of</strong> <strong>Escondido</strong> for a month.<br />

1917 San Diego Gas & Electric purchased <strong>the</strong> <strong>Escondido</strong><br />

Utilities Company and provided 24-hour service.<br />

1918 Lake Hodges Dam was completed.<br />

1920 Population: 1,789. Prohibition began, banning<br />

manufacture, sale, and transportation <strong>of</strong> alcohol while<br />

thousands <strong>of</strong> acres <strong>of</strong> grapes are being grown in <strong>Escondido</strong>.<br />

1921 First service station started in town.<br />

1909 Giant eucalyptus tree was planted in what will become<br />

Grape Day Park. Local newspapers, <strong>the</strong> <strong>Escondido</strong> Times<br />

and The Advocate, merged into The Times-Advocate.<br />

1910 Population 1,334. The first electric service in town was<br />

available on March 5 from sundown until 10:00 p.m.<br />

The Lime Street School, <strong>the</strong> city’s first, was torn down.<br />

<strong>Escondido</strong> Women’s Club was organized. Carnegie<br />

Library replaced city’s first library.<br />

1911 Natural gas became available. In December, William<br />

Alexander bought <strong>the</strong> <strong>Escondido</strong> Land and Town<br />

Company.<br />

1912 Grand Avenue was fully paved.<br />

1922 A 20-man volunteer fire department was established.<br />

1923 <strong>Escondido</strong> Hotel, built in 1886, is torn down.<br />

<strong>Escondido</strong> Hospital, <strong>the</strong> first in town, was opened on<br />

Grand Avenue by six doctors.<br />

E s c o n d i d o T i m e l i n e ✦ 1 1 9

1924 <strong>Escondido</strong> Dam and Lake becomes Lake Wohlford.<br />

Kiwanis and Rotary clubs form.<br />

1927 <strong>Escondido</strong> High School moved into new building at <strong>the</strong><br />

corner <strong>of</strong> Hickory Street and 4th Avenue. The Masons<br />

erected a flag pole in <strong>the</strong> middle <strong>of</strong> <strong>the</strong> street on Grand<br />

at Broadway. The Felicita Pageant debuted.<br />

1928 <strong>Escondido</strong> Fruit Growers divided into <strong>Escondido</strong><br />

Lemon Association and <strong>Escondido</strong> Orange Association.<br />

First commercial avocados planted.<br />

1936 WPA built an adobe band stand in Grape Day Park.<br />

1938 <strong>Escondido</strong> celebrated its fifty-year anniversary. The<br />

second City Hall, built <strong>of</strong> adobe, opened at Grand<br />

and <strong>Valley</strong>.<br />

1940 Population: 4,560.<br />

1929 A. L. Houghtelin constructed a 50-foot-diameter<br />

wooden tepee, which became a local landmark for<br />

nearly 50 years. First <strong>Escondido</strong> High School burned<br />

down. Lemon packing house opened.<br />

1930 Population: 3,421. Post <strong>of</strong>fice began home delivery <strong>of</strong><br />

<strong>the</strong> mail. Many street names changed. The city’s Board<br />

<strong>of</strong> Trustees changed <strong>the</strong>ir name to <strong>the</strong> City Council.<br />

1931 Lake Hodges overflowed <strong>the</strong> first time.<br />

1933 Charlotte Baker and Elizabeth Martin started <strong>the</strong> city’s<br />

second hospital in a former egg and poultry business on<br />

<strong>the</strong> west side <strong>of</strong> Lime Street, now Broadway, just north<br />

<strong>of</strong> 2nd Avenue.<br />

1941 World War II troops camped in Grape Day Park.<br />

1944 Flagpole on Grand Avenue at Broadway was removed.<br />

1 2 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

1945 Local lemon production reached a peak, with 1,159,039<br />

field boxes. Railroad passenger service between<br />

<strong>Escondido</strong> and Oceanside was discontinued.<br />

1947 <strong>Escondido</strong> High School had its first night football game.<br />

1948 Palomar Observatory was completed. Palomar Hospital<br />

District was formed.<br />

1949 Highway 395 opened through town.<br />

1950 Population: 6,544. Highway 395 to San Diego was<br />

opened. Palomar Hospital opened with 10 patients.<br />

Cora Swingle was <strong>the</strong> first woman elected to serve on<br />

City Council. The Ritz Theater was gutted by fire.<br />

1951 The city’s first annexation added 8.7 acres to <strong>the</strong> city.<br />

1952 Ups N Downs Roller Rink opened. Kay Owens started<br />

<strong>Escondido</strong>’s only radio station, KOWN.<br />

1955 After a construction flaw in <strong>Escondido</strong> High School was<br />

discovered, <strong>the</strong> student body was divided, with some<br />

attending a new campus on North Broadway. The rest<br />

were taught in temporary classrooms on <strong>the</strong> original<br />

campus.<br />

1967 Four inches <strong>of</strong> snow fell in December. Patio Playhouse<br />

opened.<br />

1969 Kit Carson Park was dedicated.<br />

1970 Population: 36,792.<br />

1971 Dixon Dam and Lake were dedicated. City’s first<br />

library building was moved from Grand Avenue to<br />

Grape Day Park.<br />

1956 New library at 3rd Avenue and Kalmia Street replaced<br />

<strong>the</strong> Carnegie Library. The <strong>Escondido</strong> Historical Society<br />

was established.<br />

1959 Entire student body attended <strong>Escondido</strong> High School<br />

toge<strong>the</strong>r again at North Broadway site.<br />

1960 Population:16,377. Lemon packing house closed.<br />

1962 Orange Glen High School opened.<br />

1964 <strong>Escondido</strong> Village Mall was built on East <strong>Valley</strong><br />

Parkway.<br />

1966 Medians were added to Grand Avenue. The first<br />

<strong>Escondido</strong> Drive-In opened.<br />

1972 San Pasqual High School opened. San Diego Zoo’s Wild<br />

Animal Park opened.<br />

1974 Lorraine Boyce was <strong>the</strong> first woman to be elected mayor.<br />

1976 New Police Headquarters was built at 700 West Grand.<br />

Heritage Walk was established in Grape Day Park.<br />

1977 Dixon Lake Recreation Area was dedicated. <strong>Escondido</strong><br />

Auto Park was built. The Tepee, a large wooden<br />

structure and local landmark for nearly fifty years was<br />

blown down by <strong>the</strong> wind.<br />

1980 Population: 64,355.<br />

E s c o n d i d o T i m e l i n e ✦ 1 2 1

1981 Current library at Broadway and 2nd Avenue was built.<br />

<strong>Escondido</strong> Auto Park opened. <strong>Escondido</strong> National Little<br />

League All-Star team played in <strong>the</strong> Little League World<br />

Series in Pennsylvania.<br />

1982 Rube Nelson’s Country Corner grocery store closed.<br />

2000 Population 133,630. Steve Waldron started <strong>the</strong> Cruisin’<br />

Grand event.<br />

1984 Santa Fe Depot was purchased from <strong>the</strong> Santa Fe<br />

Railroad Company and moved to Grape Day Park.<br />

2001 <strong>Escondido</strong> Humane Society in Kit Carson Park burned<br />

down. <strong>Escondido</strong> Children’s Museum opened on Grand<br />

Avenue.<br />

1986 North County Fair Shopping Center (currently Westfield<br />

North County), a regional shopping center, opened.<br />

1988 <strong>Escondido</strong> celebrated its centennial. City personnel<br />

moved into a new City Hall at <strong>the</strong> corner <strong>of</strong> Broadway<br />

and <strong>Valley</strong> Parkway. Biannual Street Faire began.<br />

1989 Downtown Farmers Market began in October<br />

1990 Population: 108,635<br />

1994 California Center for <strong>the</strong> Arts opened.<br />

1995 East <strong>Valley</strong> Community Center opened. First Night<br />

began December 31, 1995. <strong>Escondido</strong> Arts Partnership<br />

was established.<br />

1996 Grape Day Festival and Parade were revived. City<br />

purchased Daley Ranch.<br />

2003 Queen Califia’s Magical Garden by Nikki de Saint Phalle<br />

opened in Kit Carson Park. In October, firestorms<br />

raged. Mingei International Museum satellite opened<br />

downtown. <strong>Escondido</strong> Humane Society opened new<br />

facility on East <strong>Valley</strong> Parkway.<br />

2004 <strong>Escondido</strong> Children’s Museum moved to Studio One at<br />

<strong>the</strong> California Center for <strong>the</strong> Arts. “Vinehenge,” public art<br />

that doubled as a playground opened in Grape Day Park.<br />

2006 <strong>Escondido</strong> Historical Society celebrated its fiftieth<br />

anniversary with a name change to <strong>Escondido</strong> <strong>History</strong><br />

Center<br />

2007 Witch Creek fire destroyed more than 200,000 acres<br />

and caused two deaths. President Bush landed at San<br />

Pasqual High School to tour <strong>the</strong> devastation. Paramount<br />

Condominiums, under construction on <strong>Escondido</strong><br />

Boulevard, burned down.<br />

1 2 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

2010 Population: 144,464 California State Polytechnic<br />

University, Pomona developed plan for “Revealing<br />

<strong>Escondido</strong> Creek” to create a linear park to ultimately<br />

replace most <strong>of</strong> <strong>the</strong> flood control channel.<br />

2008 Sprinter light rail system began running between<br />

<strong>Escondido</strong> and Oceanside.<br />

2012 The new 740,000-square-foot, 11-story Palomar<br />

Medical Center on <strong>the</strong> west side <strong>of</strong> <strong>Escondido</strong> was<br />

opened.<br />

2013 The first leg <strong>of</strong> <strong>the</strong> Amgen Race <strong>of</strong> California started in<br />

<strong>Escondido</strong>.<br />

2014 Maple Street Plaza, a pedestrian mall with public art pieces<br />

opens across from City Hall. For <strong>the</strong> first time, four <strong>of</strong> <strong>the</strong><br />

five City Council Members were elected from individual<br />

districts with <strong>the</strong> mayor elected by all city voters.<br />

2015 After more than 50 years, most departments in <strong>the</strong><br />

Palomar Medical Center downtown campus closed. The<br />

Roynon Museum <strong>of</strong> Earth Science and Paleontology<br />

opened to <strong>the</strong> public on Grand Avenue.<br />

2009 Final stage <strong>of</strong> <strong>the</strong> Amgen Race <strong>of</strong> California brought<br />

thousands <strong>of</strong> bicycle enthusiasts downtown.<br />

2016 New agriculture-<strong>the</strong>med playground area opened at<br />

Grape Day Park. EcoVivarium, a “living museum,”<br />

featuring reptiles, amphibians, and arthropods opened<br />

to <strong>the</strong> public.<br />

2017 Talone’s meat market and slaughterhouse, vacant for<br />

several years, burned down.<br />

2018 Signage added to <strong>History</strong> Center’s Heritage Walk Buildings.<br />

E s c o n d i d o T i m e l i n e ✦ 1 2 3

Introduction<br />

<strong>Escondido</strong> is a city rich in history, zealous for innovation, and thriving with culture. As a regional destination, <strong>Escondido</strong> is loved<br />

by everyone from hikers to vintners, car enthusiasts to animal lovers. Every time I visit <strong>Escondido</strong>, whe<strong>the</strong>r it is for a football game<br />

or a Rotary meeting, I am welcomed by <strong>the</strong> friendly faces and inviting places that make this city so special.<br />

<strong>Escondido</strong>’s unique blend <strong>of</strong> nostalgic history and vibrant future can be viewed as you walk or roll down Grand Avenue on a Friday<br />

evening in June during Cruisin' Grand. Its deep ancestral roots can be discovered as you spend a Saturday hiking <strong>the</strong> trails <strong>of</strong> Daley<br />

Ranch. The city’s abundant <strong>of</strong>fering <strong>of</strong> nature is best experienced by spending an evening camping under <strong>the</strong> stars at Dixon Lake. And<br />

<strong>the</strong> essence <strong>of</strong> <strong>the</strong> community can be felt as you trick-or-treat through <strong>the</strong> Old <strong>Escondido</strong> neighborhood on Halloween.<br />

Arts and culture are alive in <strong>Escondido</strong>. Just take a stroll through <strong>the</strong> <strong>Escondido</strong> Arts Partnership Municipal Gallery during <strong>the</strong><br />

Farmers’ Market on a Tuesday or catch a performance by <strong>the</strong> students from A Step Beyond on <strong>the</strong> big stage at <strong>the</strong> California Center<br />

for <strong>the</strong> Arts. Enjoy a Broadway-worthy production from Patio Playhouse this summer at Kit Carson Park Amphi<strong>the</strong>ater or bring your<br />

littlest ones to play and explore at <strong>the</strong> San Diego Children’s Discovery Museum. My family has made so many incredible memories<br />

with <strong>Escondido</strong> as our backdrop.<br />

As you take <strong>the</strong> time to explore <strong>the</strong> jewel <strong>of</strong> <strong>the</strong> hidden valley through <strong>the</strong> pages <strong>of</strong> this book, I leave with you a quote by American<br />

cultural anthropologist Margaret Mead. “A city is a place where <strong>the</strong>re is no need to wait for next week to get <strong>the</strong> answer to a question,<br />

to taste <strong>the</strong> food <strong>of</strong> any country, to find new voices to listen to and familiar ones to listen to again.” May you always cherish what you<br />

love about <strong>Escondido</strong> and embrace what you may have never known.<br />

Kristen Gaspar<br />

Supervisor, San Diego County<br />

Left: San Diego County Supervisor Kristen Gaspar.<br />

Right: The San Diego County Board <strong>of</strong> Supervisors (from left to right): Greg Cox, District 1; Kristen Gaspar, District 3; Nathan<br />

Fletcher, District 4; Dianne Jacob, District 2; and Jim Desmond, District 5.<br />

1 2 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Sharing <strong>the</strong> Heritage<br />

P r o f i l e s o f b u s i n e s s e s ,<br />

o r g a n i z a t i o n s , a n d f a m i l i e s t h a t h a v e<br />

c o n t r i b u t e d t o t h e d e v e l o p m e n t a n d<br />

e c o n o m i c b a s e o f E s c o n d i d o<br />

Q U A L I T Y O F L I F E ...........................................................1 2 6<br />

T H E M A R K E T P L A C E .................................................................1 6 6<br />

B U I L D I N G A G R E AT E R E S C O N D I D O .......................................1 9 4<br />

F A M I LY H E R I T A G E ...................................................................2 0 4<br />

S h a r i n g t h e H e r i t a g e ✦ 1 2 5

Carmichael & Sons’ General Store, February 1910.<br />

1 2 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Quality <strong>of</strong> Life<br />

H e a l t h c a r e p r o v i d e r s , f o u n d a t i o n s ,<br />

u n i v e r s i t i e s , a n d o t h e r i n s t i t u t i o n s t h a t<br />

c o n t r i b u t e t o t h e q u a l i t y o f l i f e i n E s c o n d i d o<br />

The American Heritage Charter Schools ............................................1 2 8<br />

Palomar Health ............................................................................1 3 2<br />

Graybill Medical Group .................................................................1 3 6<br />

<strong>Escondido</strong> <strong>History</strong> Center ...............................................................1 3 7<br />

<strong>Escondido</strong> Union School District ......................................................1 3 8<br />

Neighborhood Healthcare ...............................................................1 4 2<br />

City <strong>of</strong> <strong>Escondido</strong> ..........................................................................1 4 6<br />

The Grand ...................................................................................1 5 0<br />

Boys & Girls Clubs <strong>of</strong> Greater San Diego ..........................................1 5 2<br />

Citracado Dental ..........................................................................1 5 4<br />

Friends <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Library .....................................................1 5 6<br />

North County Cemetery District ......................................................1 5 8<br />

Rotary Club <strong>of</strong> <strong>Escondido</strong> ...............................................................1 6 0<br />

<strong>Escondido</strong> Union High School District...............................................1 6 2<br />

Assistance League ® <strong>of</strong> North Inland County .......................................1 6 3<br />

Interfaith Community Services ........................................................1 6 4<br />

Q u a l i t y o f L i f e ✦ 1 2 7





✧<br />

Above: Setting <strong>the</strong> tone: Five bronze<br />

statues salute <strong>the</strong> American flag at <strong>the</strong><br />

ECHS entrance.<br />

Below: “Coach” Dennis Snyder,<br />

Founder & First Executive Director<br />

In 1992 <strong>the</strong> California State Legislature<br />

passed <strong>the</strong> Charter Schools Act, which allowed<br />

<strong>the</strong> formation <strong>of</strong> independent public schools that<br />

were free from many <strong>of</strong> <strong>the</strong> bureaucratic burdens<br />

placed on regular public district schools. These<br />

new independent public schools were<br />

established to provide educational choice and<br />

competition, encourage innovation in public<br />

schools, and improve student achievement.<br />

These new schools were also required to operate<br />

under a ‘charter’ granted by <strong>the</strong> local school<br />

district and are <strong>the</strong>refore commonly referred to<br />

as ‘charter schools’.<br />

In August 1996, under <strong>the</strong> guidance <strong>of</strong> Dennis<br />

Snyder—referred to as “Coach” Snyder by<br />

staff, students, parents and community members,<br />

<strong>Escondido</strong> Charter High School (ECHS) received<br />

its charter from <strong>the</strong> <strong>Escondido</strong> Union High<br />

School District and began operating in a<br />

business complex at 1855 East <strong>Valley</strong> Parkway,<br />

<strong>Escondido</strong>, California with 62 students. From<br />

<strong>the</strong> outset, ECHS focused on small class sizes<br />

that provide academic excellence, back-tobasics<br />

education (reading, writing, math and<br />

science), technology/computer competency, and<br />

character development based on traditional<br />

American culture and values: honesty, integrity,<br />

individual initiative, service to o<strong>the</strong>rs, personal<br />

responsibility and <strong>the</strong> entrepreneurial spirit.<br />

ECHS has grown steadily since <strong>the</strong> beginning<br />

by steadfastly maintaining its focus and<br />

providing a solid, top-notch educational choice<br />

for thousands <strong>of</strong> students.<br />

Since 1996 “Coach” Snyder has assembled<br />

outstanding teams <strong>of</strong> educators and has overseen<br />

<strong>the</strong> expansion <strong>of</strong> <strong>the</strong> American Heritage Charter<br />

Schools from its first school, ECHS, to now include<br />

Flex Learning—9th to 12th grades; Heritage<br />

Elementary Charter School—K to 6th grades;<br />

Heritage Junior High Charter School—grades 7th<br />

& 8th grades; and Heritage Flex Academy—K to<br />

8th grades. “Coach” Snyder’s vision to provide<br />

‘educational choice’ in <strong>the</strong> local public school<br />

system has become a reality for students and <strong>the</strong>ir<br />

families in and around <strong>Escondido</strong>.<br />

The <strong>Escondido</strong> Charter High School is<br />

committed to providing a safe and orderly learning<br />

environment in which teachers are responsible for<br />

implementing a curriculum based on <strong>the</strong><br />

fundamental skills that form <strong>the</strong> foundation <strong>of</strong><br />

learning: reading, writing, ma<strong>the</strong>matics, and<br />

computer skills. Accomplishment in academic<br />

areas is stressed. In addition, <strong>the</strong> <strong>Escondido</strong><br />

Charter High School emphasizes <strong>the</strong><br />

understanding and appreciation <strong>of</strong> American<br />

Civilization and United States <strong>History</strong>.<br />

The <strong>Escondido</strong> Charter High School believes<br />

that parents and <strong>the</strong> school share a dual<br />

responsibility in developing <strong>the</strong> education plan that<br />

will provide <strong>the</strong> individual student <strong>the</strong> opportunity<br />

to succeed both as a scholar and as a citizen.<br />

All <strong>the</strong> American Heritage Charter Schools<br />

fill a very important role. The schools have<br />

dedicated staff members who are committed to<br />

helping students succeed. A safe, orderly and<br />

secure environment is provided at all <strong>of</strong> <strong>the</strong><br />

schools and <strong>the</strong> staff members understand <strong>the</strong><br />

sacrifices that families make, and <strong>the</strong>y support<br />

<strong>the</strong> vital role that parents play as partners in<br />

providing <strong>the</strong> education <strong>of</strong> <strong>the</strong> students.<br />

The over-riding mission <strong>of</strong> <strong>the</strong> American<br />

Heritage Charter Schools is to help prepare<br />

students for a successful, meaningful,<br />

productive life—whe<strong>the</strong>r it be continuing <strong>the</strong>ir<br />

education, entering <strong>the</strong> workforce, joining <strong>the</strong><br />

military, or establishing a home. Upon<br />

1 2 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

graduation ECHS students have been accepted<br />

at top-rated colleges/universities. This mission<br />

is accomplished by developing students with a<br />

solid base <strong>of</strong> foundational knowledge, critical<br />

thinking skills and previously listed positive<br />

character traits stressing honesty, integrity,<br />

personal responsibility and by instilling<br />

traditional American ideals <strong>of</strong> hard work,<br />

discipline and service that is necessary to<br />

provide leadership in <strong>the</strong> community.<br />

In addition to providing academic rigor, <strong>the</strong><br />

American Heritage Charter Schools provide a<br />

full range <strong>of</strong> athletic opportunities as well as<br />

many extra-curricular activities including a<br />

Robotics Program, an Academic League Team, a<br />

very active National Honor Society and a Civil<br />

Air Patrol Cadet Squadron #714 that is a US Air<br />

Force Auxiliary.<br />

ECHS is known for its magnificent statues...The<br />

life-size bronze statues on ECHS’ campus reinforce<br />

our American history, culture and values.<br />

• The Flag Raising—created by artist/sculptor<br />

Phyllis Peuker Raynes <strong>of</strong> <strong>Valley</strong> Center—was<br />

unveiled in August 2003 and displays respect<br />

for our nation’s flag. As Raynes created <strong>the</strong>se<br />

five life-size, bronze figures, she gave a name<br />

to each one: Penny, Roberto, Isabelle, Donald<br />

and Edward. The first letter <strong>of</strong> each name<br />

spells “PRIDE.”<br />

• Lincoln—created by world-renowned sculptor<br />

Mark Lundeen <strong>of</strong> Loveland, Colorado, was<br />

unveiled in February 2005 in <strong>the</strong> ECHS<br />

courtyard in front <strong>of</strong> <strong>the</strong> school’s library. This<br />

life-size, bronze statue shows Abraham<br />

Lincoln holding a page from his famous<br />

Second Inaugural Address.<br />

✧<br />

Above: The Flag Raising figures show<br />

respect for our flag.<br />

Below: The statue <strong>of</strong> Lincoln holds a<br />

page from Second Inaugural Address.<br />

Q u a l i t y o f L i f e ✦ 1 2 9

✧<br />

Above: The Spirit <strong>of</strong> ’76 painting<br />

brought to life.<br />

Below: A Patriot Day assembly<br />

at HK-6.<br />

• The American Spirit—also created by<br />

artist/sculptor Phyllis Peuker Raynes—was<br />

unveiled in May, 2008 in front <strong>of</strong> <strong>the</strong><br />

American Spirit Theater on <strong>the</strong> ECHS<br />

campus. These three life-size, bronze figures<br />

celebrate <strong>the</strong> founding <strong>of</strong> our nation and<br />

bring Archibald Willard’s famous painting,<br />

The Spirit <strong>of</strong> ’76, to life. As Raynes created<br />

each figure, she named <strong>the</strong>m: Ulysses,<br />

Samuel, and Adam. The first letters <strong>of</strong> <strong>the</strong>ir<br />

names spell: “USA.”<br />

American Heritage Charter Schools’<br />

innovative programs provide a seamless<br />

academic progression from kindergarten through<br />

high school and accommodate <strong>the</strong> varying needs<br />

<strong>of</strong> <strong>the</strong> student population.<br />

• <strong>Escondido</strong> Charter High School (ECHS), 9th<br />

to 12th grades, 1868 East <strong>Valley</strong> Parkway,<br />

<strong>Escondido</strong>, California 92027<br />

• Flex Learning, 9th to 12th grades,<br />

463 North Midway Drive, <strong>Escondido</strong>,<br />

California 92027<br />

1 3 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

• Heritage Elementary School, Kindergarten to<br />

6th grades, 1855 East <strong>Valley</strong> Parkway,<br />

<strong>Escondido</strong>, California 92027<br />

• Heritage Junior High School, 7th & 8th grades,<br />

2255 East <strong>Valley</strong> Parkway, <strong>Escondido</strong>,<br />

California 92027<br />

• Heritage Flex Academy, Kindergarten to 8th<br />

grades, 2269 East <strong>Valley</strong> Parkway, <strong>Escondido</strong>,<br />

California 92027<br />

When <strong>Escondido</strong> Charter High School, <strong>the</strong><br />

flagship school for <strong>the</strong> American Heritage Charter<br />

Schools, was established in 1996, <strong>the</strong> policies and<br />

procedures were adopted by <strong>the</strong> founding Board<br />

members: Neal Steinbeck, President, and Keith<br />

Battle, Anita Powell and RoseMarie Crouch. The<br />

school’s founder, “Coach” Dennis Snyder, was <strong>the</strong><br />

first Executive Director for ECHS and from <strong>the</strong><br />

beginning provided important leadership and<br />

guidance and selected Ron McCowan to serve as<br />

<strong>the</strong> first Director/Principal. The school’s ‘tone’ was<br />

set! The vision for ‘improving pupil learning’<br />

continues as <strong>the</strong> focus for all <strong>the</strong> schools with <strong>the</strong><br />

staffs and parents working toge<strong>the</strong>r—<br />

TEAMWORK—making a difference in <strong>the</strong> lives <strong>of</strong><br />

<strong>the</strong> students. From vision to reality—a reputation<br />

<strong>of</strong> excellence has been established by <strong>the</strong><br />

American Heritage Charter Schools and continues<br />

through <strong>the</strong> on-going dedication <strong>of</strong> <strong>the</strong> staffs,<br />

students and parents.<br />

School colors: Black, maroon and white<br />

School mascot: White Tigers<br />

School motto: “We will face any challenge with<br />

strength and pride.”<br />

For additional information about American<br />

Heritage Charter Schools, call: (760) 737-3154 or<br />

visit www.americanheritagecharterschools.<br />

✧<br />

Below: Heritage Junior High School.<br />

Q u a l i t y o f L i f e ✦ 1 3 1


HEALTH<br />

✧<br />

Above: Charlotta Baker Hintz and<br />

Elizabeth Martin founded <strong>Escondido</strong>’s<br />

first hospital in 1933.<br />

Below: Palomar Memorial Hospital<br />

opened on Feb. 16, 1950 with 37 beds<br />

and 35 staff. The hospital grew to<br />

more than 300 beds by 1976 and was<br />

fully operational until 2016.<br />

Palomar Health has a long and rich history<br />

dating back to 1933 when a nurse and dietician<br />

from Orange County lead a grass-roots effort to<br />

establish <strong>Escondido</strong>’s first permanent hospital.<br />

Those early roots sprouted into what is today<br />

<strong>the</strong> largest public health district in California.<br />

Through name changes, expansions, and facility<br />

movements, Palomar Health has stayed true to<br />

its roots by meeting <strong>the</strong> health and well-being<br />

needs <strong>of</strong> a growing community.<br />

Mrs. Charlotta Baker Hintz, a nurse and Miss<br />

Elizabeth Martin, a dietician, life-long friends<br />

from Friedensau, Germany, founded “<strong>Escondido</strong><br />

Community Hospital” in <strong>the</strong> fall <strong>of</strong> 1933 (North<br />

County Inland’s first hospital) in a vacated egg<br />

and poultry building at 125 South Broadway in<br />

downtown <strong>Escondido</strong>.<br />

It originally began as thirteen beds but<br />

quickly grew to twenty-five, leaving little space<br />

to walk between beds and putting patients on<br />

waiting lists. Newborns slept in cardboard cribs.<br />

Emergency operations were performed on a<br />

stretcher in <strong>the</strong> bathroom. Patients with<br />

infectious diseases were placed next to noninfected<br />

patients. By 1945, <strong>the</strong> community<br />

realized it needed a new and expanded facility<br />

to meet growing demand.<br />

In 1945, a citizen’s group formed <strong>the</strong><br />

<strong>Escondido</strong> <strong>Valley</strong> Hospital Association and<br />

began raising money to build a new hospital.<br />

They set a goal <strong>of</strong> $150,000, about one-third <strong>the</strong><br />

cost <strong>of</strong> <strong>the</strong> building with <strong>the</strong> remainder to be<br />

supplied by state and federal grants. They held<br />

benefit dances, rummage sales, raffles, etc., and<br />

raised <strong>the</strong> money in five months and eventually<br />

identified <strong>the</strong> ideal property on a nine-acre hill<br />

on Grand Avenue and <strong>Valley</strong> Parkway. The<br />

property was purchased from Numerologist<br />

Stewart Henderson for $12,965 (after <strong>of</strong>fering<br />

$20,000) because he looked on <strong>the</strong> new hospital<br />

as representing LIFE. (The specific <strong>of</strong>fer<br />

corresponds to L being <strong>the</strong> 12th letter <strong>of</strong> <strong>the</strong><br />

alphabet, I <strong>the</strong> 9th, F <strong>the</strong> 6th, and E <strong>the</strong> 5th and<br />

Henderson believed if he sold <strong>the</strong> land for<br />

L-I-F-E it would bring him good fortune).<br />

In 1948, two historic events took place in<br />

<strong>Escondido</strong>: <strong>the</strong> completion <strong>of</strong> <strong>the</strong> Palomar<br />

Observatory and through a vote <strong>of</strong> <strong>the</strong> people,<br />

<strong>the</strong> formation <strong>of</strong> Palomar Health, <strong>the</strong> largest<br />

public healthcare district in California covering<br />

eight hundred square miles. Less than two years<br />

later, <strong>the</strong> new hospital was constructed and on<br />

1 3 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

February 16, 1950, ten patients transferred<br />

from <strong>the</strong> hospital on South Broadway to<br />

Palomar Memorial Hospital, named in honor <strong>of</strong><br />

local veterans who died during war. The thirtyseven<br />

bed hospital would become an iconic<br />

figure in <strong>the</strong> heart <strong>of</strong> <strong>Escondido</strong> for <strong>the</strong> next<br />

almost seventy years. On opening day it had 35<br />

employees, a monthly payroll <strong>of</strong> $9,000 and a<br />

daily private patient room rate <strong>of</strong> $13.<br />

The hospital grew in size with multiple<br />

additions throughout <strong>the</strong> 1950s and ’60s to<br />

keep pace with <strong>the</strong> population growth in north<br />

San Diego. In 1970, <strong>the</strong> iconic nine-story<br />

McLeod tower was constructed and by 1976,<br />

total bed capacity reached 306. The district<br />

opened its second hospital, Pomerado Hospital<br />

in Poway, on June 29, 1977. In 1985, Palomar<br />

Memorial Hospital received full designation as a<br />

trauma center and was renamed Palomar<br />

Medical Center in 1987.<br />

As <strong>the</strong> region continued to grow and new<br />

hospital building codes made retr<strong>of</strong>itting <strong>the</strong><br />

60-year-old facility a costly endeavor, Palomar<br />

Health hosted a series <strong>of</strong> more than 200 town<br />

hall meetings to discuss <strong>the</strong> future <strong>of</strong> healthcare<br />

in north inland San Diego County. Ultimately<br />

Proposition BB passed with nearly seventy<br />

percent <strong>of</strong> voters saying yes to a bond measure<br />

in November 2004 to construct a new hospital<br />

in <strong>Escondido</strong> and upgrade existing facilities. In<br />

August 2012, <strong>the</strong> district’s third hospital,<br />

Palomar Medical Center <strong>Escondido</strong>, opened on<br />

Citracado Parkway. The new 288-bed acute care<br />

facility was known as “The Hospital <strong>of</strong> <strong>the</strong><br />

Future,” earning multiple awards for its quality<br />

<strong>of</strong> care, architecture, technology, and small<br />

carbon footprint. In June 2015, Palomar Health<br />

decided to close <strong>the</strong> downtown campus and sell<br />

<strong>the</strong> land to use for housing.<br />

Two <strong>of</strong> <strong>the</strong> most prominent <strong>Escondido</strong><br />

physicians during <strong>the</strong> mid-twentieth century, and<br />

activists to build a new hospital, were Dr. Martin<br />

B. Graybill and Dr. Linus Adams. Dr. Adams<br />

opened his practice in what is now Rosemary-<br />

Duff Florist shop on Broadway and 2nd Avenue in<br />

1931 next to <strong>the</strong> mortuary and what would<br />

become <strong>Escondido</strong>’s first hospital.<br />

Dr. Adams loved to practice “country<br />

medicine,” his daughter, Edith Adams<br />

Hillebrecht said, meaning doing a little bit <strong>of</strong><br />

everything. She says he had his own pathology<br />

lab with a scope, operating room, x-ray machine<br />

and three separate rooms for people who were<br />

contagious. He had <strong>the</strong> same nurse, Lena, for<br />

<strong>the</strong> entire duration <strong>of</strong> his practice.<br />

Dr. Adams was instrumental in forming<br />

<strong>the</strong> <strong>Escondido</strong> <strong>Valley</strong> Hospital Association to<br />

raise funds for <strong>the</strong> new hospital and became<br />

chief <strong>of</strong> <strong>the</strong> medical staff in 1956 during a<br />

time when every physician in town took turns<br />

doing shifts at <strong>the</strong> hospital. When he retired in<br />

1965, a wing <strong>of</strong> Palomar Medical Center was<br />

named for him.<br />

Dr. Douglas Moir, a long-time <strong>Escondido</strong><br />

resident and respected cardiologist, began his<br />

practice in 1975 and as <strong>of</strong> 2019 serves as <strong>the</strong><br />

Chair <strong>of</strong> <strong>the</strong> Palomar Health Board <strong>of</strong> Directors.<br />

As a community activist, Dr. Moir was heavily<br />

involved in <strong>the</strong> fundraising and promoting <strong>of</strong><br />

Proposition BB to build <strong>the</strong> “Hospital <strong>of</strong> <strong>the</strong><br />

✧<br />

Above: <strong>Escondido</strong> Community<br />

Hospital opened in a vacated egg and<br />

poultry building at 125 South<br />

Broadway in downtown <strong>Escondido</strong>.<br />

Below: Palomar Medical Center<br />

Downtown, c. <strong>the</strong> 1970s.<br />

Q u a l i t y o f L i f e ✦ 1 3 3

✧<br />

Right: Dr. Doug Moir has been<br />

actively involved in promoting <strong>the</strong><br />

health and well being <strong>of</strong> <strong>Escondido</strong> for<br />

more than forty years as a<br />

cardiologist and community activist<br />

and philanthropist.<br />

Below: Palomar Medical Center<br />

<strong>Escondido</strong> was hailed as <strong>the</strong> Hospital<br />

<strong>of</strong> <strong>the</strong> Future when it opened in 2012.<br />

Future” on Citracado Parkway. Toge<strong>the</strong>r with his<br />

wife and friends, Dr. Moir also started one <strong>of</strong> <strong>the</strong><br />

first hospital pet visiting programs in <strong>the</strong> nation<br />

at Palomar Health, Rx Pets (now known as<br />

Palomar Paws) that became a national model.<br />

Dr. Moir is a founding member <strong>of</strong> <strong>the</strong> California<br />

Center for <strong>the</strong> Arts and <strong>the</strong> <strong>Escondido</strong><br />

Charitable Foundation and has been an active<br />

philanthropist in <strong>the</strong> community. In 2018, <strong>the</strong><br />

North County Philanthropic Council awarded<br />

Dr. Moir with <strong>the</strong> “Robert Krejci Standard <strong>of</strong><br />

Excellence Award” for his tireless effort to<br />

promote and support <strong>the</strong> community.<br />

Palomar Health provides comprehensive<br />

coordinated care that extends from traditional<br />

hospital services to <strong>the</strong> community and your<br />

home. However, meeting <strong>the</strong> needs <strong>of</strong> <strong>the</strong><br />

community goes beyond <strong>the</strong> normal breadth<br />

<strong>of</strong> services.<br />

In 1991, Palomar Health committed to<br />

helping survivors <strong>of</strong> sexual assault and child<br />

abuse by founding Forensic Health Services<br />

(FHS) to provide forensic medical evaluations<br />

and evidentiary examinations to hold<br />

perpetrators accountable. Today it serves more<br />

1 3 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

than a thousand victims <strong>of</strong> domestic violence<br />

and sexual assault each year.<br />

Palomar Health maintains industry-leading<br />

standards as <strong>the</strong> only hospital-based home<br />

health care provider in San Diego County<br />

allowing patients to have peace <strong>of</strong> mind that<br />

<strong>the</strong>y will receive top-quality care in <strong>the</strong> comfort<br />

<strong>of</strong> <strong>the</strong>ir home.<br />

To uphold <strong>the</strong> mission “to heal, comfort and<br />

promote health in <strong>the</strong> communities we serve,”<br />

Palomar Health holds more than six hundred<br />

free health education classes each year so<br />

residents can make <strong>the</strong> best health care decisions<br />

for <strong>the</strong>ir families.<br />

Palomar Health is committed to supporting<br />

<strong>the</strong> healthcare workforce <strong>of</strong> tomorrow by<br />

operating <strong>the</strong> Pathmaker internship program<br />

that provides hands-on opportunities for more<br />

than 850 high school and college students<br />

performing 165,000 internship hours every year.<br />

Throughout <strong>the</strong> past eighty-five years,<br />

Palomar Health has continued to meet <strong>the</strong><br />

needs <strong>of</strong> a growing community by providing<br />

industry-leading health care close to home. In<br />

that time, <strong>the</strong> physicians, nurses, technicians<br />

and <strong>the</strong> entire workforce have been recognized<br />

with numerous national awards and<br />

designations including Centers <strong>of</strong> Excellence in<br />

Orthopedics, Heart and Vascular Care,<br />

Bariatrics, and Stroke care. The district<br />

operates <strong>the</strong> only Level Two Trauma Center in<br />

North San Diego County and one <strong>of</strong><br />

<strong>the</strong> busiest Emergency Departments in<br />

California. In 2014, Palomar Health passed<br />

Mayo Clinic’s rigorous evaluation process and<br />

was named California’s first member <strong>of</strong> <strong>the</strong><br />

Mayo Clinic Care Network, bringing expertise<br />

from this top-ranked hospital to <strong>the</strong> residents <strong>of</strong><br />

North San Diego County.<br />

Palomar Health is as committed as ever to<br />

heal, comfort, and promote health in <strong>the</strong><br />

community and be <strong>the</strong> health system <strong>of</strong> choice<br />

for patients, physicians and employees for<br />

generations to come.<br />

✧<br />

The Pathmakers internship<br />

program is developing healthcare<br />

leaders <strong>of</strong> tomorrow..<br />

Q u a l i t y o f L i f e ✦ 1 3 5



GROUP<br />

✧<br />

Right: Dr. Martin Graybill.<br />

Below: Graybill Medical Group’s <strong>of</strong>fice<br />

at 225 East Second Avenue.<br />

<strong>Escondido</strong> was a small town <strong>of</strong> just thirty-five<br />

hundred residents when a young Dr. Martin B.<br />

Graybill and his wife, Ruth, arrived in 1931. As he<br />

later recalled for <strong>Escondido</strong> historian Frances Ryan,<br />

“On Christmas Eve that year, Ruth and I stood on<br />

a hill in West <strong>Escondido</strong> and saw <strong>the</strong> panoramic<br />

view <strong>of</strong> Palomar Mountain covered with snow, <strong>the</strong><br />

beautiful greenery in all areas, and <strong>the</strong> beautiful<br />

orange trees just below us. I said to Ruth, ‘This is<br />

paradise. Here is where we should settle.’”<br />

Thus began a decades-long legacy <strong>of</strong> healthcare<br />

service to <strong>the</strong> community. In 1932, Dr. Graybill<br />

and Dr. Henry C. Barron opened <strong>the</strong> first Graybill<br />

Medical Office at 145 West Grand Avenue, on <strong>the</strong><br />

second floor <strong>of</strong> what was <strong>the</strong>n <strong>Escondido</strong> Hospital.<br />

During those early years, <strong>the</strong> physicians delivered<br />

babies, performed surgeries, took turns covering<br />

<strong>the</strong> emergency room at <strong>the</strong> hospital, and worked<br />

as a team helping each o<strong>the</strong>r with a wide variety <strong>of</strong><br />

medical procedures. The Group remained in its<br />

original location for more than two decades before<br />

moving to a new building at 250 South Kalmia.<br />

Economic development and a growing<br />

patient base resulted in growth for <strong>the</strong> Group<br />

and, eventually, a need for larger facilities. In <strong>the</strong><br />

mid-1990s, <strong>the</strong> Group relocated to a new multistory<br />

medical <strong>of</strong>fice at 225 East Second Avenue.<br />

Today, Graybill occupies nearly <strong>the</strong> entire<br />

50,000-square-foot building.<br />

Today, Graybill Medical Group has locations<br />

throughout North San Diego County plus<br />

Murrieta and Temecula in Riverside County. It<br />

provides more than 350,000 patient visits<br />

annually. More than eighty physicians and<br />

advanced practitioners <strong>of</strong>fer <strong>the</strong> following services:<br />

• primary care services, including family<br />

medicine, internal medicine, and pediatrics<br />

• urgent care<br />

• specialty care services, including cardiology;<br />

ear, nose & throat; functional medicine;<br />

gastroenterology; general surgery; orthopedic<br />

surgery; sports medicine; and urology.<br />

In 2020, as a result <strong>of</strong> <strong>the</strong> COVID-19<br />

pandemic, <strong>the</strong> Group instituted enhanced safety<br />

measures at all locations to avoid <strong>the</strong> transmission<br />

<strong>of</strong> coronavirus. This included taking temperatures<br />

<strong>of</strong> all who enter <strong>the</strong> premises, requiring <strong>the</strong><br />

wearing <strong>of</strong> facial coverings, encouraging social<br />

distancing, and recommending <strong>the</strong> use <strong>of</strong><br />

telehealth whenever possible.<br />

Dr. Graybill continued to practice medicine<br />

until his death in 1979. His values <strong>of</strong> quality,<br />

personalized health care remain <strong>the</strong> Group’s<br />

guiding principles today.<br />

1 3 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> <strong>History</strong> Center is a<br />

non-pr<strong>of</strong>it 501(c)(3) organization. The<br />

grass roots community organization was<br />

formed in 1956 as <strong>the</strong> <strong>Escondido</strong><br />

Historical Society. Its purpose: to collect<br />

photographs, artifacts, and documents.<br />

In January 2006 <strong>the</strong> organization’s name<br />

was changed to <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center. The <strong>History</strong> Center relocated<br />

<strong>the</strong> city’s first library to Grape Day Park<br />

in 1971 and it became <strong>the</strong> first<br />

component <strong>of</strong> <strong>the</strong> Center’s museum.<br />

The <strong>Escondido</strong> <strong>History</strong> Center has a photograph<br />

collection <strong>of</strong> over 8,000 images <strong>of</strong> <strong>Escondido</strong><br />

and <strong>the</strong> immediate area, and a collection <strong>of</strong> over<br />

30,000 artifacts that emphasizes items with a<br />

clear connection to <strong>Escondido</strong> ei<strong>the</strong>r by<br />

manufacture or use. Much <strong>of</strong> <strong>the</strong> <strong>History</strong><br />

Center’s archival materials, including rare<br />

books, manuscripts, maps and paper files are<br />

currently on long term loan to <strong>the</strong> Pioneer<br />

Room <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Public Library where<br />

<strong>the</strong>y are accessible to <strong>the</strong> public.<br />

The <strong>Escondido</strong> <strong>History</strong> Center’s largest<br />

accomplishment is saving a number <strong>of</strong> significant<br />

buildings from destruction and moving <strong>the</strong>m to<br />

Grape Day Park where <strong>the</strong>y now form our local<br />

history museum. By visiting <strong>the</strong> <strong>Escondido</strong><br />

<strong>History</strong> Center, visitors gain an understanding <strong>of</strong><br />

<strong>Escondido</strong>’s history, and see how <strong>the</strong> city has<br />

grown and changed since it was incorporated in<br />

1888. The museum buildings represent <strong>the</strong> many<br />

facets <strong>of</strong> our community: residential, agricultural,<br />

business, transportation, and cultural life.<br />

With <strong>the</strong> initiation <strong>of</strong> <strong>the</strong> museum, <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center began a period <strong>of</strong><br />

great growth and organizational progress which<br />

continues through today. The <strong>History</strong> Center’s<br />

many activities are as follows:<br />

• operating a free public museum<br />

• operating a working blacksmith and wheelwright<br />

shop<br />

• providing blacksmithing and wheelwright<br />

classes<br />

• providing access to research materials<br />

• promoting local history through various<br />

educational programs<br />

• conducting school tours and group tours<br />

• producing a quarterly newsletter and o<strong>the</strong>r<br />

publications<br />

• interpreting <strong>Escondido</strong> history through<br />

exhibits, events and tours<br />

• producing annual events such as <strong>the</strong><br />

American Heritage Car Show, Adobe Home<br />

Tour, Grape Day Festival, and Movies in<br />

<strong>the</strong> Park<br />

• conducting monthly walking tours <strong>of</strong><br />

historic <strong>Escondido</strong><br />



CENTER<br />

✧<br />

Above: A view <strong>of</strong> <strong>the</strong> <strong>Escondido</strong><br />

<strong>History</strong> Center from Broadway<br />

looking west. The <strong>History</strong> Center is<br />

comprised <strong>of</strong> six historic buildings<br />

which include <strong>the</strong> 1895 <strong>Escondido</strong><br />

first library; an 1890 Victorian<br />

country home; <strong>the</strong> 1907 Penner Barn;<br />

<strong>the</strong> 1908 Bandy Blacksmith and<br />

Wheelwright Shop; <strong>the</strong> 1888 Santa<br />

Fe Depot; and a 1929 Pullman<br />

railroad car.<br />

Bottom, left: A major function <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center is to<br />

promote local history education to <strong>the</strong><br />

schools in <strong>the</strong> area. Volunteer, Norm<br />

Barnhard, can be seen leading a<br />

group <strong>of</strong> 3rd graders through <strong>the</strong><br />

Santa Fe Depot.<br />

Bottom, right: Movies in <strong>the</strong> Park is<br />

an annual event produced by <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center in<br />

partnership with <strong>the</strong> City <strong>of</strong><br />

<strong>Escondido</strong>. Free to <strong>the</strong> public,<br />

four family-friendly movies are<br />

shown each summer attracting<br />

hundreds <strong>of</strong> participants.<br />

Q u a l i t y o f L i f e ✦ 1 3 7




✧<br />

Above: Orange Glen School was built<br />

quickly to replace Oak Glen School,<br />

which was destroyed by fire in 1894.<br />



Below: Bus driver Jack St<strong>of</strong>t and his<br />

young passengers paused for a photo<br />

in front <strong>of</strong> <strong>Escondido</strong> Grammar<br />

School, located at Fifth Avenue and<br />

Broadway (formerly Lime Street)<br />

c. 1919.<br />



<strong>Escondido</strong> Union School District (EUSD) has<br />

been a proud member <strong>of</strong> <strong>the</strong> community for more<br />

than 135 years—well before <strong>Escondido</strong> became a<br />

city in 1888. EUSD has been educating, nurturing,<br />

and empowering <strong>the</strong> children <strong>of</strong> <strong>Escondido</strong> since<br />

<strong>the</strong> 1880s, giving <strong>the</strong> district a strong sense <strong>of</strong><br />

community and commitment.<br />

EUSD is hardly stuck in <strong>the</strong> past, however.<br />

Serving nearly 16,000 children from preschool<br />

through 8th grade, <strong>the</strong> district is a forwardthinking<br />

community that believes in educating<br />

and caring for <strong>the</strong> whole child—preparing <strong>the</strong>m<br />

for success in our neighboring <strong>Escondido</strong> Union<br />

High School District, in college, and beyond.<br />

From <strong>the</strong> district’s humble beginnings, at <strong>the</strong><br />

Little Rock Springs School, to our newest school<br />

community, at Quantum Academy, EUSD has<br />

grown and changed with <strong>the</strong> times.<br />

Had a visitor from <strong>the</strong> future told Elizabeth<br />

Judson, <strong>Escondido</strong>’s only teacher in <strong>the</strong> 1880s,<br />

what was to come for <strong>the</strong> community’s schools a<br />

century later and beyond, she likely would have<br />

thought it <strong>the</strong> stuff <strong>of</strong> science fiction: Children<br />

building robots, writing computer code, designing<br />

presentations on handheld electronic devices,<br />

taking instantly viewable photographs, making<br />

movies. In <strong>the</strong> 1880s, no one would have guessed<br />

that a woman would ever lead <strong>the</strong> school district.<br />

But that did happen, in 2006, when Jennifer<br />

Walters became superintendent.<br />

Much <strong>of</strong> <strong>the</strong> work that today’s <strong>Escondido</strong><br />

students produce also would be recognizable to<br />

nineteenth-century teachers. It’s just on a much<br />

bigger scale. EUSD children grow fruits and<br />

vegetables in large school gardens. They study<br />

<strong>the</strong> local environment. They create art and make<br />

music. They conduct science experiments. They<br />

exercise and compete in sports. They write<br />

stories, poems, and essays. They add, subtract,<br />

multiply, and divide—albeit in a much more<br />

thought-provoking manner than a century ago.<br />

EUSD’s roots in <strong>the</strong> community are deep, and<br />

it’s been a generous, give-and-take relationship<br />

from <strong>the</strong> beginning. Residents in 1894 rallied to<br />

rebuild a fire-stricken Oak Glen School into<br />

what would become Orange Glen School—<br />

thanks to <strong>the</strong> donation <strong>of</strong> orange trees from<br />

orchard owner B.F. Dixon. In <strong>the</strong> 1930s and<br />

1940s, <strong>the</strong> small neighboring districts <strong>of</strong><br />

Oakdale, Richland, and Rincon needed help<br />

educating <strong>the</strong>ir children, and <strong>the</strong>y were<br />

added to <strong>the</strong> <strong>Escondido</strong> district. In 2014,<br />

residents overwhelmingly supported <strong>the</strong> district<br />

with <strong>the</strong> passage <strong>of</strong> a $182.1 million bond that<br />

1 3 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

today is providing much-needed modernization<br />

upgrades to our campuses.<br />

Community partnerships give <strong>Escondido</strong><br />

students access to extraordinary enrichment<br />

experiences. Today, EUSD is fortunate to call<br />

more than two dozen organizations true<br />

community partners in <strong>the</strong> education and care<br />

<strong>of</strong> our students. These include—but are far from<br />

limited to—an arts center, a state university, a<br />

technology company, a museum, an orchestra,<br />

health agencies, environmental organizations,<br />

charitable foundations, youth agencies, local<br />

government, and much more.<br />

These partners aim to get our students out in<br />

<strong>the</strong> field learning to protect our watershed. They<br />

work to shade our kindergartners from <strong>the</strong><br />

bright Sou<strong>the</strong>rn California sun. They raise funds<br />

for innovative classroom projects like a<br />

hydroponic garden. They enrich our students’<br />

musical education experience. They support our<br />

families with an extra layer <strong>of</strong> social-emotional<br />

resources. These are parents and taxpayers who<br />

support multimillion-dollar bonds to modernize<br />

our campuses.<br />

EUSD families want <strong>the</strong>ir children to have<br />

opportunities that enrich <strong>the</strong>ir lives and are<br />

relevant to <strong>the</strong> things <strong>the</strong>y are learning. EUSD<br />

students have opportunities that go beyond<br />

reading, writing, and arithmetic. The district<br />

achieves this by creating enrichment programs<br />

with partners in <strong>the</strong> community. These programs<br />

provide hands-on experiences in and outside <strong>the</strong><br />

classroom that would expose students to realworld<br />

applications <strong>of</strong> <strong>the</strong> lessons <strong>the</strong>y are learning<br />

in science, math, art, music, and more.<br />

One <strong>of</strong> those most valuable partners has been<br />

<strong>the</strong> California Center for <strong>the</strong> Arts, <strong>Escondido</strong>,<br />

(CCAE), which provides pr<strong>of</strong>essional performance<br />

space for our students as well as numerous arts<br />

education programs. The crowning achievement <strong>of</strong><br />

this partnership is <strong>the</strong> annual smART festival. The<br />

visual and performing arts showcase, which began<br />

in 2013, is a flagship event for <strong>the</strong> district,<br />

featuring thousands <strong>of</strong> pieces <strong>of</strong> art and numerous<br />

band and <strong>the</strong>ater performances. Its growth and<br />

success is a testament to <strong>the</strong> partnership between<br />

<strong>the</strong> district and CCAE.<br />

In 2019, one <strong>of</strong> <strong>the</strong>se programs was awarded<br />

an Honorable Mention Inspire Award in <strong>the</strong><br />

Classroom <strong>of</strong> <strong>the</strong> Future Foundation’s annual<br />

Innovation in Education Awards. That program,<br />

“Protecting Our Watershed: Inquiry to Action,”<br />

was spearheaded by an EUSD science educator,<br />

who brought toge<strong>the</strong>r The <strong>Escondido</strong> Creek<br />

Conservancy, San Elijo Lagoon Conservancy,<br />

and San Diego Zoo to give every 3rd-, 4th-, and<br />

5th-grader hands-on field work experience.<br />

This extraordinary field work also happens for<br />

our middle-schoolers thanks to <strong>the</strong> Friends <strong>of</strong><br />

Daley Ranch.<br />

EUSD’s partnership with <strong>Escondido</strong>’s own<br />

San Diego Children’s Discovery Museum<br />

supports our youngest learners and <strong>the</strong>ir<br />

families, with field-work visits to <strong>the</strong> museum<br />

and complimentary museum memberships so<br />

students can return with <strong>the</strong>ir parents. The<br />

Summer Scholars program with <strong>the</strong> Palomar<br />

✧<br />

Above: <strong>Escondido</strong> Grammar School,<br />

completed in 1910, also known as <strong>the</strong><br />

Fifth Avenue School. The two-story,<br />

red-brick school was similar to its<br />

predecessor, Lime Street School.<br />



Below: First-grade teacher at Rose<br />

Elementary, Stephanie Glanz was<br />

honored as a “San Diego County<br />

Teacher <strong>of</strong> <strong>the</strong> Year for 2018-19.” She<br />

teaches in <strong>the</strong> same classroom where<br />

she sat as a second-grader.<br />



Q u a l i t y o f L i f e ✦ 1 3 9

1 4 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y<br />

Family YMCA combines academic work with<br />

enrichment activities. In addition to extra<br />

academic support, students had <strong>the</strong> chance to<br />

learn to swim and try o<strong>the</strong>r sports.<br />

These partnerships support our children and<br />

families beyond academics and focus on health<br />

and well-being to ensure that students are ready<br />

to learn when <strong>the</strong>y arrive in class every day. With<br />

school social workers, family liaisons, and<br />

counselors in every school, backed by a stellar<br />

intervention and Integrated Student Supports<br />

team, our students and families are well-assisted.<br />

The district’s community collaborative<br />

partnership program, born as <strong>the</strong> award-winning<br />

CARE Youth Project, has made a tremendous<br />

impact on our students and schools. This project<br />

earned a prestigious Golden Bell Award from <strong>the</strong><br />

California School Boards Association, and a<br />

Public Health Champion Award from <strong>the</strong> County<br />

<strong>of</strong> San Diego Health and Human Services Agency.<br />

In 2015, EUSD was one <strong>of</strong> 11 school districts in<br />

California to be designated as a model <strong>of</strong><br />

attendance improvement by <strong>the</strong> State School<br />

Attendance Review Board.<br />

These are just a fraction <strong>of</strong> <strong>the</strong> dozens<br />

community partnerships <strong>of</strong> which we are proud<br />

to be involved.<br />

EUSD programs are admired near and far. The<br />

Technology and Innovation team’s work is just<br />

one example. Its iREAD program has been<br />

modeled around <strong>the</strong> world, with educators from<br />

Japan and New Zealand making repeat visits to<br />

EUSD to learn more and replicate <strong>the</strong> program’s<br />

success. Our technology initiatives continue to<br />

grow, with one-to-one iPads rolling out across all<br />

grade levels, accompanied by <strong>the</strong> highest level <strong>of</strong><br />

pr<strong>of</strong>essional training for all teachers in order to<br />

maximize <strong>the</strong> potential <strong>of</strong> this education tool.<br />

This technology enhances <strong>the</strong> learning experience<br />

for students, giving a boost to communication,<br />

collaboration, creativity, and critical thinking. It<br />

comes as no surprise that EUSD is a three-time<br />

recipient <strong>of</strong> <strong>the</strong> Apple Distinguished Program<br />

award that recognizes innovation, leadership, and<br />

educational excellence.<br />

Today, EUSD educators and support staff are<br />

committed to opening <strong>the</strong> doors to <strong>the</strong> unlimited<br />

potential for every student through award-winning<br />

academic, arts, technology, and family engagement<br />

programs. In EUSD, all means all when preparing<br />

our students for <strong>the</strong> twenty-first century.

✧<br />

Opposite, top: Lincoln Elementary<br />

students grow food in a hydroponic<br />

indoor garden established by teacher<br />

Melody Crook. Everything <strong>the</strong><br />

students harvest is used in <strong>the</strong><br />

school cafeteria.<br />



Opposite, middle: Del Dios Academy<br />

<strong>of</strong> Arts and Sciences was established<br />

as a specialty school in 2014. In<br />

2018, <strong>the</strong> school unveiled a state-<strong>of</strong><strong>the</strong>-art<br />

STEM lab that was made<br />

possible by a $100,000 grant from <strong>the</strong><br />

Northrop Grumman Foundation.<br />



It’s no wonder that so many <strong>of</strong> our students,<br />

parents, teachers, and staff members are 2nd-,<br />

3rd-, or even 4th-generation EUSD families.<br />

One <strong>of</strong> EUSD’s award-winning educators<br />

teaches in <strong>the</strong> very classroom where she sat<br />

years ago as a 2nd-grader.<br />

The <strong>Escondido</strong> Union School District is<br />

dedicated to providing a high-quality, enriching<br />

educational experience for all students. It is a<br />

school district that is constantly moving forward<br />

in an upward trajectory.<br />

The sky is <strong>the</strong> limit for EUSD students, and<br />

<strong>the</strong>y are ready to tackle <strong>the</strong> world. See for<br />

yourself: We encourage community members to<br />

set up a visit to one <strong>of</strong> our beautiful campuses or<br />

attend one <strong>of</strong> our festive events.<br />

Opposite, bottom: EUSD was a<br />

pioneer in using hand-held digital<br />

devices to enhance learning and<br />

instruction. By 2020, every student in<br />

<strong>the</strong> district will be assigned an iPad to<br />

use for classwork and homework.<br />



Above: EUSD boasts a robust visual<br />

arts program, and students’<br />

creativity is showcased at <strong>the</strong> annual<br />

smART Festival.<br />

Left: Broadcast production programs<br />

are in place at five middle schools and<br />

numerous elementary schools in<br />

EUSD, with students producing daily<br />

and weekly news programming.<br />



Q u a l i t y o f L i f e ✦ 1 4 1



It was 1969, <strong>the</strong> year that man landed on <strong>the</strong><br />

moon. The possibilities seemed endless and a<br />

spirit <strong>of</strong> unity was foremost in <strong>the</strong> minds <strong>of</strong> local<br />

<strong>Escondido</strong> residents.<br />

Buzz Aldrin and Neil Armstrong left a plaque<br />

on <strong>the</strong> moon in July 1969 that said: “Here men<br />

from planet Earth first set foot upon <strong>the</strong> Moon.<br />

We came in peace for all mankind.”<br />

If we could land on <strong>the</strong> moon, surely<br />

concerned <strong>Escondido</strong> leaders could bring a<br />

spirit <strong>of</strong> unity and collaboration to solve our<br />

problems right here at home. A handful <strong>of</strong><br />

concerned <strong>Escondido</strong> citizens did just that by<br />

opening <strong>Escondido</strong>’s first, free community clinic<br />

in September 1969.<br />

Thanks to <strong>the</strong> determined efforts <strong>of</strong> Dr. and<br />

Mrs. Oliver Thomas, along with Dr. and Mrs.<br />

William Boyce and o<strong>the</strong>rs, <strong>the</strong> free clinic called<br />

“<strong>Escondido</strong> Community Clinic” became a<br />

reality. City volunteers paid <strong>the</strong> city one dollar<br />

for a one-year “lease” for a building in<br />

downtown <strong>Escondido</strong>.<br />

Once <strong>the</strong> clinic opened its doors, Dr. Thomas<br />

began seeing patients at no charge for three days<br />

a week and free healthcare was available for<br />

anyone in need.<br />

Why <strong>the</strong> need for a free clinic? It was quite<br />

simple. Sick children who were missing school<br />

could now get help and medication when<br />

<strong>the</strong>ir parents could not afford to pay a doctor.<br />

Adults could get care as well. Adults checking<br />

into Palomar Hospital’s emergency room with<br />

a toothache, <strong>the</strong> flu or a bad back now had<br />

access to a new “medical home” at <strong>Escondido</strong><br />

Community Clinic and could avoid going to <strong>the</strong><br />

local emergency room.<br />

Fifty years later, Neighborhood Healthcare<br />

(<strong>Escondido</strong> Community Clinic) now boasts<br />

sixteen health centers located throughout San<br />

Diego and Riverside counties. Since that first<br />

clinic’s opening in 1969, each successive decade<br />

has brought more growth and diversification to<br />

Neighborhood Healthcare, which incorporated<br />

in 1971.<br />

In <strong>the</strong> 1970s, <strong>the</strong> clinic acquired nonpr<strong>of</strong>it<br />

status, added volunteer dental services, and<br />

moved into a new facility to allow more patients<br />

to get care.<br />

In <strong>the</strong> 1980s, <strong>the</strong> clinic’s services expanded to<br />

include prenatal care for moms and babies. Tracy<br />

Ream was named chief executive <strong>of</strong>ficer, <strong>the</strong> clinic’s<br />

first full-time physician was hired and Saturday<br />

hours were added. Because <strong>of</strong> <strong>the</strong> extraordinary<br />

demand for its services, Neighborhood Healthcare<br />

outgrew its original health center and renovated a<br />

retail building on Elm Street in <strong>Escondido</strong>, thanks<br />

to financial assistance from Palomar Health. The<br />

center <strong>of</strong>fered prenatal care, vaccines, and medical<br />

services for those without health insurance.<br />

Five new clinics—in Temecula, Pauma <strong>Valley</strong>,<br />

Lakeside, El Cajon, and La Mesa—opened in <strong>the</strong><br />

1990s. In partnership with Palomar Health and<br />

<strong>Escondido</strong> Women’s OB/GYN group, a nurse<br />

1 4 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

midwife program for comprehensive prenatal,<br />

deliveries, and postpartum care for low-income<br />

women was initiated in 1995. The same year, an<br />

adult medicine <strong>of</strong>fice in <strong>Escondido</strong> specializing in<br />

care for <strong>the</strong> HIV population was opened under<br />

<strong>the</strong> expertise <strong>of</strong> Dr. Daniel Harrison, an internal<br />

medicine doctor who specialized in treating <strong>the</strong><br />

exploding population <strong>of</strong> HIV positive individuals.<br />

In 2002, Neighborhood Healthcare merged<br />

with East County community health centers<br />

in Lakeside, El Cajon, and La Mesa and was<br />

designated to receive federal funding. In<br />

response to <strong>the</strong> increased demand for geriatric<br />

services, Neighborhood Healthcare purchased<br />

and renovated a building in <strong>Escondido</strong> to serve<br />

older adults in 2008.<br />

The next decade brought fur<strong>the</strong>r growth and<br />

accomplishments for Neighborhood Healthcare.<br />

In 2016, <strong>the</strong> organization successfully<br />

completed a $3-million campaign for <strong>the</strong> Gold<br />

Family Health Center in Poway. This milestone<br />

was celebrated with a groundbreaking ceremony<br />

and, in 2018, The Gold Family Health Center in<br />

Poway opened its doors.<br />

Meanwhile, Tracy Ream retired as CEO in<br />

November 2017 after thirty-one years <strong>of</strong><br />

service. The Board <strong>of</strong> Directors named Dr.<br />

Rakesh Patel as her successor. Dr. Patel worked<br />

at Neighborhood Healthcare for fifteen years<br />

prior to his appointment as CEO. He began<br />

working as a family physician in 2002,<br />

spending much <strong>of</strong> his time caring for <strong>the</strong><br />

Middle Eastern refugee population seeking care<br />

at Neighborhood Healthcare, El Cajon. Over<br />

<strong>the</strong> years, he had moved into more<br />

administrative leadership roles.<br />

“I am honored to be part <strong>of</strong> an organization<br />

where hearts still guide our mission and where<br />

I am supported by <strong>the</strong> hardest working and<br />

most compassionate employees, leadership and<br />

board <strong>of</strong> directors out <strong>the</strong>re,” said Dr. Patel.<br />

“Our mission is to improve <strong>the</strong> health and<br />

happiness <strong>of</strong> <strong>the</strong> communities we serve by<br />

providing high-quality healthcare to all,<br />

regardless <strong>of</strong> situation or circumstance has<br />

never changed in fifty years. That’s what makes<br />

<strong>the</strong> relationship we have with <strong>the</strong> communities<br />

we serve so special.”<br />

During Tracy Ream’s remarkable tenure, she<br />

led a nonpr<strong>of</strong>it community healthcare agency<br />

that transformed from a tiny <strong>of</strong>fice provided by<br />

✧<br />

Neighborhood Healthcare builds<br />

lifelong relationships. A patient as a<br />

child, this young woman (left) is now<br />

employed with us as a nurse. We are<br />

so proud!<br />

Q u a l i t y o f L i f e ✦ 1 4 3

✧<br />

Above: Breaking ground for <strong>the</strong> Gold<br />

Family Health Center.<br />

Below: Growing access to quality<br />

healthcare for <strong>the</strong> community.<br />

<strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> for a dollar’s rent per year<br />

to a two county, 14-site health system serving<br />

67,000 low-income and uninsured patients and<br />

comprising some 271,000 medical, dental and<br />

behavioral health visits a year.<br />

Since its inception, Neighborhood Healthcare<br />

has been committed to providing quality<br />

healthcare and promoting wellness to everyone in<br />

its communities. Over <strong>the</strong> years, Neighborhood<br />

Healthcare has expanded its services to include<br />

not only medical care, but also dental, behavioral<br />

healthcare, chiropractic care, acupuncture care<br />

and podiatry. In addition, various educational<br />

programs to encourage healthy lifestyles are<br />

<strong>of</strong>fered as well as teen wellness clinics. This<br />

program helps local teenagers address healthcare<br />

1 4 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

issues and includes screening for depression.<br />

Teens discuss traits <strong>of</strong> healthy relationships and<br />

staff teach interested students how to prepare for<br />

a college education.<br />

Neighborhood Healthcare now operates 16<br />

health centers in two counties, cares for 66,500<br />

patients, employs 720 staff members, and has<br />

an operating annual budget <strong>of</strong> $75 million.<br />

Clearly, <strong>the</strong> little neighborhood clinic has<br />

grown up quite nicely. And, in 2019,<br />

Neighborhood Healthcare celebrates an<br />

enduring milestone—fifty years <strong>of</strong> healing and<br />

hope to its neighbors in need!<br />

✧<br />

Top: The generous support <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> community has allowed<br />

Neighborhood Healthcare to grow to<br />

16 health centers serving 66,500<br />

patients each year.<br />

Middle: The annual Pace Setter Gala.<br />

Bottom: Celebrating fifty years<br />

<strong>of</strong> service.<br />

Q u a l i t y o f L i f e ✦ 1 4 5

CITY OF<br />


The City <strong>of</strong> <strong>Escondido</strong>’s rich past brings<br />

charm and stability to <strong>the</strong> community. You can<br />

see it in <strong>the</strong> historic homes <strong>of</strong> Old <strong>Escondido</strong> or<br />

experience it in <strong>the</strong> thriving downtown area and<br />

<strong>the</strong> weekly blast from <strong>the</strong> past, “Cruisin’ Grand.”<br />

Yet integrated with <strong>Escondido</strong>’s treasured<br />

heritage is a progressive future, bright and<br />

brimming with promise. New jobs, new cultural<br />

amenities, new entertainment venues, new<br />

choices for residential living, and a new vision<br />

for <strong>Escondido</strong>’s future make <strong>Escondido</strong> a safe,<br />

clean, and efficiently run city.<br />

Incorporated in 1888, <strong>Escondido</strong> is a fullservice,<br />

general-law city with four Council<br />

Members elected by district, and a Mayor<br />

elected at large. These elected <strong>of</strong>ficials create <strong>the</strong><br />

policy that shapes <strong>the</strong> City while navigating<br />

challenges and prioritizing <strong>the</strong> safety and<br />

quality <strong>of</strong> life in <strong>Escondido</strong>. The City operates<br />

under <strong>the</strong> Council-Manager form <strong>of</strong> government<br />

1 4 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

that combines <strong>the</strong> strong political leadership <strong>of</strong><br />

elected <strong>of</strong>ficials in <strong>the</strong> form <strong>of</strong> a Council with<br />

<strong>the</strong> strong managerial experience <strong>of</strong> an<br />

appointed local government manager.<br />

More and more people are making<br />

<strong>Escondido</strong> <strong>the</strong>ir “City <strong>of</strong> Choice.” As <strong>the</strong> heart<br />

<strong>of</strong> San Diego’s North County, it is one <strong>of</strong> <strong>the</strong> few<br />

remaining communities where people <strong>of</strong> all<br />

income levels can enjoy <strong>the</strong> Sou<strong>the</strong>rn California<br />

lifestyle. <strong>Escondido</strong> <strong>of</strong>fers attractive homes in a<br />

wide range <strong>of</strong> prices, education options from<br />

grade school to university, two lakes, several<br />

parks, a sports center, golf courses, restaurants,<br />

breweries and wineries, shopping centers, an<br />

established auto park, comprehensive<br />

healthcare and <strong>the</strong> nearby San Diego Zoo’s<br />

Safari Park. In addition, our beautiful local<br />

<strong>the</strong>aters bring world class entertainment to <strong>the</strong><br />

area at <strong>the</strong> California Center for <strong>the</strong> Arts,<br />

<strong>Escondido</strong>, Patio Playhouse, <strong>the</strong> Amphi<strong>the</strong>ater<br />

at Kit Carson Pak, and <strong>the</strong> Welk Theater. Queen<br />

Califia’s Magical Circle sculpture garden was<br />

donated by late internationally renowned artist<br />

Niki de Saint Phalle and opened in Kit Carson<br />

Park in 2003.<br />

In recent years <strong>Escondido</strong> was named<br />

by Money Magazine as <strong>the</strong> “Best Place in<br />

<strong>the</strong> West” in which to retire and, at <strong>the</strong><br />

o<strong>the</strong>r end <strong>of</strong> <strong>the</strong> spectrum, was named a<br />

“Kid-Friendly City” for our broad range <strong>of</strong><br />

Q u a l i t y o f L i f e ✦ 1 4 7

1 4 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y<br />

youth programs. Ladies Home Journal also<br />

ranked <strong>Escondido</strong> number eight among <strong>the</strong><br />

“Top Ten Cities for Government.”<br />

The <strong>Escondido</strong> City Council adopted a<br />

Council Action Plan in 2000 to provide a<br />

comprehensive road map for achieving goals.<br />

The City Council Action Plan represents <strong>the</strong><br />

City Council’s collective vision for <strong>Escondido</strong>’s<br />

future and <strong>the</strong> key strategies that will be used to<br />

achieve that vision. It is developed biennially<br />

following a workshop where key policy<br />

interests are identified and discussed by <strong>the</strong><br />

City Council, City staff and <strong>the</strong> public. City staff<br />

<strong>the</strong>n work collaboratively to make sure <strong>the</strong> City<br />

Council’s goals remain a top priority across all<br />

departments. The current Council Action Plan<br />

is focused in four areas:<br />

Economic Development—A key priority for<br />

<strong>the</strong> <strong>Escondido</strong> City Council is to ensure <strong>the</strong><br />

City’s business community thrives. Staff have<br />

expanded <strong>Escondido</strong>’s Comprehensive<br />

Economic Development Strategy to target<br />

specific geographic areas based on factors such<br />

as demographics and emerging trends. To keep<br />

<strong>Escondido</strong> positioned as a business forward<br />

community, <strong>the</strong> City has partnered with <strong>the</strong><br />

o<strong>the</strong>r five cities in <strong>the</strong> North County region<br />

along <strong>the</strong> Highway 78 Corridor to form<br />

Innovate 78 to collaborate as a hub for<br />

innovation. <strong>Escondido</strong> strives to maintain a

strong relationship with business groups in<br />

<strong>the</strong> City including, <strong>the</strong> <strong>Escondido</strong> Chamber<br />

<strong>of</strong> Commerce, <strong>the</strong> Downtown Business<br />

Association, and <strong>the</strong> Mercado Business District.<br />

Fiscal Management—The City <strong>of</strong> <strong>Escondido</strong><br />

wea<strong>the</strong>red <strong>the</strong> Great Recession that began in<br />

2007. During that time, <strong>the</strong> City reduced<br />

government size, improved efficiencies, and<br />

streamlined regulations. Because it proactively<br />

responded to <strong>the</strong> economic downturn, <strong>the</strong> City<br />

now boasts a bond rating <strong>of</strong> AA- and has built a<br />

General Fund reserve surpassing $17 million. In<br />

an effort to continue to protect <strong>the</strong> City’s fiscal<br />

health, <strong>the</strong> <strong>Escondido</strong> City Council has started<br />

to contribute surplus funds to <strong>the</strong> employee<br />

pension trust.<br />

Neighborhood Improvement—A key priority<br />

for <strong>the</strong> <strong>Escondido</strong> City Council is enhancing <strong>the</strong><br />

quality <strong>of</strong> life in <strong>the</strong> City. Strategic goals have<br />

been set to improve our neighborhoods:<br />

increasing proactive code enforcement staffing<br />

and activity, aggressively addressing issues<br />

related to homelessness, improving traffic flow,<br />

rehabilitating pool and recreation facilities, and<br />

developing more opportunities for youth.<br />

Public Safety—<strong>Escondido</strong> is a full-service<br />

city with our own police and fire departments,<br />

and providing top notch public safety services<br />

is central to our mission. In <strong>the</strong> past few years,<br />

<strong>the</strong> City has developed unique and effective<br />

strategies to partner with <strong>the</strong> community to<br />

enhance public safety. These programs—<br />

<strong>the</strong> Neighborhood Transformation program<br />

(NTP) and <strong>the</strong> Neighborhood Enhancement,<br />

Awareness and Training (NEAT) program are<br />

thriving and creating a strong sense <strong>of</strong><br />

empowerment in <strong>the</strong> City’s neighborhoods.<br />

<strong>Escondido</strong> continues to be a great city in<br />

which to conduct business, to explore, and to<br />

call home.<br />

Q u a l i t y o f L i f e ✦ 1 4 9


✧<br />

Above: The site <strong>of</strong> The Grand,<br />

c. <strong>the</strong> 1950s.<br />

Below and opposite page: The Grand<br />

Opening, October 2020.<br />


The cultural heart <strong>of</strong> <strong>Escondido</strong> has always<br />

been on Grand Avenue, and for much <strong>of</strong> <strong>the</strong> city’s<br />

early history, an icon <strong>of</strong> Grand Avenue was <strong>the</strong><br />

Ritz Theater. Originally built in 1937 by Mr. and<br />

Mrs. John Johnson, <strong>the</strong> historic <strong>the</strong>ater was once<br />

a vibrant place <strong>of</strong> community life in <strong>the</strong> early-mid<br />

20th century until 1951 when a fire gutted <strong>the</strong><br />

interior. It reopened in 1954, but struggled and<br />

eventually even became an X-rated movie house<br />

in <strong>the</strong> early 1970's called <strong>the</strong> Pussycat Theater.<br />

After being shut down for a time, <strong>the</strong> <strong>the</strong>ater was<br />

reopened with family films in 1976 and renamed<br />

<strong>the</strong> Bijou Theater, but <strong>the</strong> venture failed. The<br />

<strong>the</strong>ater was remodeled again in 1981 and<br />

featured Spanish language films. In 1993, <strong>the</strong><br />

<strong>the</strong>ater was renamed once more as <strong>the</strong> Big Screen<br />

Theater and showed art films, but that did not<br />

last long. In 2003 <strong>the</strong> <strong>the</strong>ater was once more<br />

called by it’s original name <strong>the</strong> Ritz Theater, but<br />

<strong>the</strong> double bill only lasted nine days and <strong>the</strong><br />

<strong>the</strong>ater closed, remained vacant for over 15 years.<br />

In 2018, New Vintage Church, a local nondenominational<br />

church led by Pastor Tim Spivey,<br />

launched an exciting, fresh project to restore <strong>the</strong><br />

Ritz and redevelop <strong>the</strong> adjacent corner building<br />

into a stunning new performing arts complex and<br />

community events venue, called The Grand. This<br />

reimagined and fully renovated space would not<br />

only function as a <strong>the</strong>ater, but now serve multiple<br />

uses, bringing new people, vibrancy and cultural<br />

activity back to <strong>the</strong> heart <strong>of</strong> <strong>Escondido</strong>.<br />

Working closely with a world-class team <strong>of</strong><br />

architects, city council and planning <strong>of</strong>ficials, as well<br />

as <strong>the</strong> <strong>Escondido</strong> Historical Society, Pastor Spivey<br />

and his team were very intentional<br />

about honoring <strong>the</strong> historic significance<br />

<strong>of</strong> <strong>the</strong> original Ritz Theater, utilizing <strong>the</strong><br />

art-deco elements that are reminiscent<br />

<strong>of</strong> <strong>the</strong> <strong>the</strong>ater’s golden era, including a<br />

newly commissioned mural by<br />

esteemed artists Darren LaGallo and<br />

Chandler Woods. The result was a<br />

beautifully expanded and enhanced<br />

structure, including <strong>the</strong> iconic corner<br />

blade sign that is now a landmark,<br />

making this one <strong>of</strong> <strong>Escondido</strong>'s most<br />

significant buildings in <strong>the</strong> same style as<br />

<strong>the</strong> California Center for <strong>the</strong> Arts and<br />

City Hall.<br />

1 5 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


The new Grand building opened Fall <strong>of</strong> 2020.<br />

The renovation included a fully updated Ritz, with<br />

<strong>the</strong> addition <strong>of</strong> state-<strong>of</strong>-<strong>the</strong>-art lighting and sound<br />

and a 477-seat <strong>the</strong>ater that accommodates not only<br />

movies, but also includes <strong>the</strong> addition <strong>of</strong> a stage for<br />

live performing arts productions and concerts. A<br />

mezzanine level was also added to <strong>the</strong> <strong>the</strong>ater space<br />

to provide a versatile event and cabaret-style venue.<br />

Interior design pay homage to some <strong>of</strong> <strong>the</strong><br />

original design elements, including decorative seat<br />

ends similar to <strong>the</strong> original 1937 <strong>the</strong>ater seats.<br />

Whe<strong>the</strong>r showing vintage films, featuring civic<br />

youth orchestra, or showcasing <strong>the</strong> developing<br />

talents <strong>of</strong> young <strong>the</strong>ater performers, this <strong>the</strong>ater is<br />

once again <strong>the</strong> cultural heartbeat <strong>of</strong> <strong>Escondido</strong>.<br />

Additionally, The Grand features 20,000<br />

square feet <strong>of</strong> public ga<strong>the</strong>ring and event<br />

spaces, including <strong>the</strong> only ro<strong>of</strong>top patio venue<br />

<strong>of</strong> any kind on Grand Avenue and Manzanita<br />

Roasting Company, a nationally recognized craft<br />

c<strong>of</strong>fee café, owned and operated by Samantha<br />

and Weston Nawrocki. These beautiful spaces<br />

bring people from all over <strong>the</strong> region toge<strong>the</strong>r to<br />

connect and celebrate. Part <strong>of</strong> <strong>the</strong> Grand design<br />

was to provide classy, high-end ga<strong>the</strong>ring spaces<br />

that help build <strong>Escondido</strong>’s reputation as an<br />

event and recreation destination.<br />

Finally, The Grand remains <strong>the</strong> home and<br />

primary worship space for New Vintage<br />

Church. While it will never resemble<br />

what most people think <strong>of</strong> as a<br />

traditional church building, Pastor<br />

Spivey believes this facility to be <strong>the</strong><br />

kind <strong>of</strong> endeavor that churches <strong>of</strong> <strong>the</strong><br />

future will need to grow and thrive.<br />

“We believe that <strong>the</strong> gospel <strong>of</strong> Jesus<br />

restores,” states Pastor Spivey, “not<br />

only individual lives, but communities<br />

and cities. The idea that <strong>the</strong> gospel can<br />

restore life, beauty, art, culture,<br />

education, and community back into<br />

this prominent and visible historical<br />

corner is part <strong>of</strong> what we believe God<br />

is calling us to do. This corner <strong>of</strong><br />

Grand Avenue, both its location at <strong>the</strong><br />

heart <strong>of</strong> our city marketplace and its<br />

cultural significance as a historic<br />

<strong>the</strong>ater, is an ideal location for our<br />

church to make a positive impact.”<br />

Q u a l i t y o f L i f e ✦ 1 5 1

BOYS & GIRLS<br />

CLUBS OF<br />



✧<br />

Above: Historical and current photos <strong>of</strong><br />

<strong>the</strong> Conrad Prebys Branch Clubhouse.<br />

Below: Pool builder Bruce Dunn<br />

makes a splash with Club kids<br />

during <strong>the</strong> Baker Branch pool<br />

opening ceremony.<br />

In 1954, <strong>Escondido</strong> resident Lefty Mitchell,<br />

sought to provide a place where boys could<br />

ga<strong>the</strong>r for constructive activities after school. As<br />

chief <strong>of</strong> police, Mitchell saw a need for youth<br />

guidance and started <strong>the</strong> <strong>Escondido</strong> Boys Club<br />

with <strong>the</strong> support <strong>of</strong> several business and<br />

community leaders.<br />

The Boys Club quickly became a second<br />

home that instilled morals, gave members a<br />

sense <strong>of</strong> responsibility and hope for a better<br />

future. Six years after seeing <strong>the</strong> influence <strong>of</strong> The<br />

Boys Club, Soroptimist International opened <strong>the</strong><br />

<strong>Escondido</strong> Girls Club to serve girls in <strong>the</strong> area.<br />

Through <strong>the</strong> course <strong>of</strong> twenty-seven years,<br />

<strong>the</strong> Boys Club added a gymnasium, a child<br />

development program, and a teen center. Due to<br />

changing demographics, which resulted in<br />

families with both parents working, <strong>the</strong> two<br />

organizations combined in 1981 to create <strong>the</strong><br />

first merged Boys Club & Girls Club in San<br />

Diego County. In 1989, <strong>the</strong> organization opened<br />

a second clubhouse in <strong>Escondido</strong>—<strong>the</strong> Neville<br />

& Helen Baker Family Branch. The club<br />

currently operates multiple school and public<br />

housing based sites in <strong>the</strong> community.<br />

Today, <strong>the</strong> Conrad Prebys <strong>Escondido</strong> Branch<br />

is part <strong>of</strong> <strong>the</strong> Boys & Girls Clubs <strong>of</strong> Greater San<br />

Diego. The organization’s largest clubhouse, it<br />

serves over 1,200 youth annually, with its two<br />

gymnasiums, ball field, computer lab, dance<br />

studio, and arts room. The branch <strong>of</strong>fers youth<br />

<strong>the</strong> opportunity to explore sports, technology<br />

and <strong>the</strong> arts. Through after school programs and<br />

day camps, <strong>the</strong> club promotes <strong>the</strong> social,<br />

emotional, mental, and physical development <strong>of</strong><br />

school age boys and girls. The Club also<br />

provides licensed child care for children, ages<br />

six weeks through six years.<br />

1 5 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In its 65 years <strong>of</strong> service, <strong>the</strong> Boys & Girls<br />

Clubs <strong>of</strong> Greater San Diego have impacted<br />

over 100,000 children and has mentored<br />

influential community members such as renowned<br />

wildlife artist Joe Garcia, NFL quarterback<br />

Sean Salisbury, television actor Randy Vasquez,<br />

PGA golfer Mark Wiebe, and State Senator<br />

Mark Wyland.<br />

✧<br />

The Albert & Wilma Wilson Ball Field<br />

opened in 2016.<br />

Q u a l i t y o f L i f e ✦ 1 5 3


DENTAL<br />

WILLIAM R.<br />


JULIE E.<br />


ROBERT W.<br />


✧<br />



AND<br />


Above: Dr William Randy Jungman<br />

and Dr Julie Kangas in <strong>the</strong> late<br />

1980s.<br />

Below: Dr Robert D. Jungman and<br />

son Dr William Randy Jungman with<br />

<strong>the</strong> senior Dr.’s first dental <strong>of</strong>fice door<br />

from Iowa, celebrating <strong>the</strong> completion<br />

<strong>of</strong> <strong>the</strong>ir current, Citracado Dental<br />

<strong>of</strong>fice, 1996.<br />

Opposite page, top and middle: The<br />

Citracado legacy continues with two<br />

<strong>of</strong> Dr Jungman and Dr Kangas’ sons<br />

now a part <strong>of</strong> <strong>the</strong> dental<br />

practice. Shown in this 2019 photo<br />

are (from left to right) Dr. Robert<br />

Jungman, Dr. Julie Kangas, Dr. Wm.<br />

Randy Jungman, and Dr. Nicolaus<br />

Jungman.<br />

Opposite page, bottom: (From left to<br />

right) Eagle Scout Nick Jungman,<br />

Eagle Scout Brian Jungman, proud<br />

mom Dr. Julie Kangas, happy dad Dr.<br />

Randy Jungman, Eagle Scout David<br />

Jungman, and Eagle Scout Dr. Robert<br />

Jungman, 2013.<br />

There is no greater example <strong>of</strong> a legacy<br />

family dental practice in San Diego County<br />

than <strong>Escondido</strong>’s Citracado Dental Group.<br />

Founded by second generation dentist, Dr.<br />

William Randy Jungman in 1980, he followed<br />

his fa<strong>the</strong>r and bro<strong>the</strong>r into dentistry. Dr. Randy<br />

met <strong>the</strong> love <strong>of</strong> his life, Dr. Julie E. Kangas, and<br />

<strong>the</strong>y married upon her 1981 graduation, also<br />

from USC.<br />

The dental legacy began with Dr. Robert D.<br />

Jungman (University <strong>of</strong> Iowa-1947). Practicing<br />

a few years in West Des Moines, he was called to<br />

Korean War duty as a U.S. Navy dentist.<br />

Stationed in San Diego-which he loved,<br />

discovering that “winters are optional” here. Dr.<br />

Randy Jungman spent time in his fa<strong>the</strong>r’s <strong>of</strong>fice<br />

and saw that this pr<strong>of</strong>ession <strong>of</strong>fered him a<br />

perfect mix <strong>of</strong> serving in healthcare, getting to<br />

know people on a personal level, and using his<br />

loves for art and science. Dr. Jungman’s older<br />

bro<strong>the</strong>r, Dr. Greg Jungman, moved to Colorado<br />

in 1976.<br />

Dr. Randy Jungman opened his first <strong>of</strong>fice in<br />

a tiny building on Broadway. After working<br />

opposite days with his wife and dental partner,<br />

<strong>the</strong>y moved to <strong>the</strong> Del Norte Plaza in 1985. By<br />

<strong>the</strong> early 1990’s it was apparent that <strong>the</strong><br />

personalized dental care provided by Dr.<br />

Jungman & Dr. Kangas was successful beyond<br />

<strong>the</strong>ir imagination. They were fortunate to be<br />

able to build a larger and modern <strong>of</strong>fice. In 1996<br />

<strong>the</strong>y moved into <strong>the</strong>ir third and final location<br />

for Citracado Dental, on El Norte Parkway. This<br />

mission style building was designed by a college<br />

friend, architect Art Sturz <strong>of</strong> Santa Barbara.<br />

Designed from <strong>the</strong> inside out, it accommodates<br />

all <strong>the</strong> modern and technological advances that<br />

are needed today, in a very timeless and<br />

comfortable <strong>of</strong>fice.<br />

Doctors Jungman and Kangas have been<br />

continually busy seeing patients, and growing<br />

<strong>the</strong>ir dental practice. They have always had a<br />

personal commitment that dental care be<br />

available to as many in our community as<br />

possible. This has included extended hours and<br />

Saturdays. In addition to <strong>the</strong> Jungman and<br />

Kangas family, Citracado has had o<strong>the</strong>r long<br />

term associates to provide <strong>the</strong>ir same level <strong>of</strong><br />

care. They maintain a team <strong>of</strong> skilled dental<br />

hygienists, and are committed to <strong>the</strong>ir patient’s<br />

preventive health. Additionally, <strong>the</strong>y provide <strong>the</strong><br />

specialty services <strong>of</strong> a periodontist and an<br />

endodontist to provide complete family<br />

dentistry in <strong>the</strong>ir <strong>of</strong>fice. They value <strong>the</strong>ir long<br />

term staff, and know patients love seeing <strong>the</strong>ir<br />

familiar faces when <strong>the</strong>y come in. Citracado<br />

Dental has over 150 Five Star Google reviews<br />

from <strong>the</strong>ir wonderful and thoughtful patients.<br />

1 5 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Citracado Dental has continued to stay at <strong>the</strong><br />

forefront <strong>of</strong> dentistry. They <strong>of</strong>fer “same day”<br />

crowns, 3-D x-ray technology, as well as<br />

Invisalign orthodontics and dental implants in<br />

our <strong>of</strong>fice. Among <strong>the</strong>ir newest pr<strong>of</strong>essional<br />

services <strong>of</strong>fered are dental sleep apnea appliances<br />

and saliva DNA testing for advanced periodontal<br />

care and total health dentistry. Their love for<br />

dentistry was passed on to <strong>the</strong>ir children, as two<br />

<strong>of</strong> <strong>the</strong> four sons followed <strong>the</strong>m into dentistry. Dr.<br />

Robert W. Jungman (named after his grandfa<strong>the</strong>r)<br />

graduated from <strong>the</strong> UCLA School <strong>of</strong> Dentistry in<br />

2012, and after a residency at UCLA, he joined<br />

<strong>the</strong> practice. He is now a partner and <strong>the</strong> clinical<br />

director. Dr. Nick Jungman graduated from USC’s<br />

School <strong>of</strong> Dentistry in 2018, like his parents, and<br />

after completing his residency in Santa Barbara,<br />

he joined <strong>the</strong> practice as well.<br />

They have also been very involved with <strong>the</strong><br />

<strong>Escondido</strong> community from <strong>the</strong> beginning. Dr.<br />

Jungman has become and remained very<br />

involved with <strong>the</strong> <strong>Escondido</strong> Jaycees, The Boys<br />

& Girls Clubs and <strong>the</strong> Boys Scouts <strong>of</strong> America.<br />

Dr. Kangas is active in <strong>the</strong> American Business<br />

Woman’s Association and is a Chamber <strong>of</strong><br />

Commerce Ambassador. They are proud parents<br />

<strong>of</strong> four Eagle Scouts.<br />

The doctors and team <strong>of</strong> Citracado Dental are<br />

committed to providing <strong>the</strong> highest level <strong>of</strong> care<br />

in a comfortable and affordable manner. From<br />

our family to yours-we promise to always treat<br />

you like family!<br />

Q u a l i t y o f L i f e ✦ 1 5 5




✧<br />

Above: Jean Farke (left) and Marjorie<br />

Vaile, members <strong>of</strong> <strong>the</strong> Steering<br />

Committee for <strong>the</strong> Friends <strong>of</strong> <strong>the</strong><br />

Library in 1970.<br />

The Friends <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Library<br />

2018-2019 Board <strong>of</strong> Directors. Seated<br />

(from left to right): Patricia Crosby,<br />

library director; Mary Roy, secretary;<br />

Jim Tisdale, vice president; Elmer<br />

Cameron, president; and Cookie<br />

Allen, library volunteer coordinator.<br />

Standing (from left to right): Directors<br />

Linda Faulkner, Marlene Hoover,<br />

Georgia Chonko, Marge Kelley, Linda<br />

Parker, and Judy Tisdale; and Linda<br />

Atkinson, shop coordinator. Not<br />

shown: Christel Lu<strong>the</strong>r, treasurer.<br />

Friends <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Library began with<br />

a seven-member steering committee <strong>of</strong> local<br />

citizens who agreed to handle details <strong>of</strong><br />

organizing this group. Dorothy Flessa chaired<br />

<strong>the</strong> committee and <strong>the</strong> charter meeting <strong>of</strong><br />

<strong>the</strong> Friends was held June 7, 1970, at which<br />

time forty-four charter members adopted<br />

<strong>the</strong> organization’s constitution and bylaws.<br />

Richard Kornhauser served as president for<br />

<strong>the</strong> initial 1970-71 term. Graham Humphrey<br />

was librarian.<br />

At that time, <strong>the</strong> 6,000-square-foot library,<br />

built in 1956, was located at Kalmia and<br />

Third Avenue. It is now <strong>the</strong> library’s Pioneer<br />

Room which houses its collection <strong>of</strong> local<br />

<strong>Escondido</strong> history and genealogy research<br />

materials. The current two-story, 40,000-<br />

square-foot library on <strong>the</strong> same block was<br />

built in 1980 and underwent a major renovation<br />

in 2010.<br />

The Friends held <strong>the</strong>ir first <strong>of</strong> many book<br />

fairs and sales October 28, 1972, earning about<br />

$450. Most <strong>of</strong> <strong>the</strong> items for sale were discards<br />

and duplicate books weeded from <strong>the</strong> Library’s<br />

existing collection. In April 1973, Friends<br />

volunteers began manning a small area within<br />

<strong>the</strong> old Library on <strong>the</strong> first Friday <strong>of</strong> each month<br />

to sell books and records. That little area grew<br />

into a small shop.<br />

Now, approaching 50 years from <strong>the</strong> Friends<br />

founding, a current 11-member Board <strong>of</strong><br />

Directors administers <strong>the</strong> Friends <strong>of</strong> <strong>the</strong> Library<br />

and membership averages about 300 people,<br />

with some 50 volunteers helping to operate <strong>the</strong><br />

shop. The Friends Book Shop occupies a<br />

prominent space inside <strong>the</strong> library and is open<br />

forty hours a week.<br />

The shop is stocked with books, magazines,<br />

CDs, DVDs, and more, all donated from<br />

residents <strong>of</strong> <strong>the</strong> community. Books are priced<br />

very reasonably all <strong>the</strong> time, and half-price sales<br />

are held in <strong>the</strong> shop almost every month.<br />

Proceeds from <strong>the</strong> shop consistently average<br />

about $75,000 a year which allows <strong>the</strong> Friends<br />

1 5 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

to provide college scholarships to dedicated<br />

staff employees, and to sponsor a host <strong>of</strong><br />

library programs that serve all ages <strong>of</strong> <strong>the</strong><br />

community. We support a very active and<br />

progressive library and just some <strong>of</strong> <strong>the</strong>se<br />

programs are listed below.<br />

Every year, <strong>the</strong> Summer Reading Challenge<br />

enrolls hundreds <strong>of</strong> patrons in all age groups.<br />

Youth Services Division presents BabyLapsit for<br />

newborns to toddlers to enjoy great books, fun<br />

songs and rhymes; The Toddler Tales program<br />

shares bilingual stories and songs; Inclusive Art<br />

Club where children <strong>of</strong> all ages and abilities<br />

enjoy stories and create art from favorite<br />

pictures books; Rhymes and Reading Storytime<br />

aimed at preparing preschoolers to enter<br />

kindergarten; Knights Realm Chess Club for<br />

ages 6-12; Paws for Reading for children to read<br />

aloud to Certified Pet Therapy Dogs and<br />

improve <strong>the</strong>ir reading skills; an occasional PJ<br />

Storytime where kids come to <strong>the</strong> library in <strong>the</strong><br />

evening in <strong>the</strong>ir pajamas and bring <strong>the</strong>ir favorite<br />

stuffed animal to listen to some great stories,<br />

and a Sci-Fun Science Club <strong>of</strong>fering cool science<br />

experiments for kids, taught by a retired<br />

scientist. A big hit is <strong>the</strong> annual John Abrams’<br />

Animal Magic program.<br />

Teen programs include a Burritos & Books<br />

reading club; TeenTasticFunTime arts & crafts;<br />

Safe Space <strong>Escondido</strong> for ages 12-17 in a safe<br />

and friendly space to be yourself, meet new<br />

people, and participate in craft activities; Virtual<br />

Reality at <strong>the</strong> library for teens and adults to<br />

interact with unusual creatures and explore<br />

familiar and o<strong>the</strong>rworldly landscapes.<br />

Adult programs include a very popular Winter<br />

Concert Series <strong>of</strong> pr<strong>of</strong>essional musicians;<br />

<strong>Escondido</strong> Writers Group; Rincon Literario<br />

Bilingual Book Club; Second Tuesday Book Club;<br />

two Adult Graphic Novel Clubs; Book Club in a<br />

Bag program; and a variety <strong>of</strong> occasional events<br />

like (Halloween) Boos & Booze to learn about<br />

brewing craft beers, and a Succulent Swap for<br />

gardeners and gardeners-to-be.<br />

✧<br />

Above: The Friends <strong>of</strong> <strong>the</strong> Library<br />

Book Shop.<br />

Below: Attendees line up in <strong>the</strong><br />

Children’s Library area in anticipation<br />

<strong>of</strong> <strong>the</strong> Animal Magic program.<br />

Q u a l i t y o f L i f e ✦ 1 5 7




The North County Cemetery District—a<br />

consolidation <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Cemetery<br />

District and <strong>the</strong> San Marcos Cemetery District—<br />

was formed in 1984. This combined <strong>the</strong><br />

resources <strong>of</strong> <strong>the</strong> two districts to provide a higher<br />

level <strong>of</strong> service and to standardize <strong>the</strong> policy and<br />

prices for residents and taxpayers <strong>of</strong> <strong>the</strong> district.<br />

The roots <strong>of</strong> <strong>the</strong> North County Cemetery<br />

District can be traced all <strong>the</strong> way back to <strong>the</strong> late<br />

1800s. In fact, <strong>the</strong> first recorded burial in<br />

<strong>the</strong> area occurred in 1878. With <strong>the</strong> death <strong>of</strong><br />

Charles Thomas (part <strong>of</strong> <strong>the</strong> family which<br />

established <strong>the</strong> <strong>Escondido</strong> Land & Town<br />

Company) eleven years later, <strong>the</strong> Oak Hill<br />

Cemetery was <strong>of</strong>ficially established. The<br />

<strong>Escondido</strong> Land & Town Company deeded<br />

thirty-four acres <strong>of</strong> land along <strong>the</strong> sou<strong>the</strong>ast<br />

border <strong>of</strong> Rincon Del Diablo for use as a<br />

burial ground.<br />

“Back <strong>the</strong>n, <strong>the</strong> location was quite a distance<br />

from town,” said Dennis Shepard, general<br />

manager <strong>of</strong> <strong>the</strong> District Office. “Of course, <strong>the</strong><br />

town has grown quite a bit since <strong>the</strong>n. Our site<br />

has grown from 34 acres to 150 acres.”<br />

The Oak Hill Cemetery Association, a<br />

voluntary group, was formed in October <strong>of</strong> 1889<br />

to administer <strong>the</strong> cemetery. Many local<br />

volunteers assisted. Albert Bandy constructed a<br />

decorative archway for <strong>the</strong> entry gate which<br />

remains to this day.<br />

Oak Hill Memorial Park is a public owned<br />

cemetery, paid for by a specific population<br />

through <strong>the</strong>ir taxes. The North County<br />

Cemetery District administers <strong>the</strong> cemetery and<br />

is governed by a five-member Board <strong>of</strong> Trustees.<br />

The district consists <strong>of</strong> two cemeteries—Oak<br />

Hill Memorial Park on Glen Ridge Road in<br />

<strong>Escondido</strong> and San Marcos Cemetery on<br />

Mulberry Drive in San Marcos.<br />

1 5 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

“We provide a history <strong>of</strong> service to <strong>the</strong><br />

community,” said Shepard, who has served with<br />

<strong>the</strong> district in two different capacities since<br />

1991. “The individuals involved with <strong>the</strong><br />

district are members <strong>of</strong> <strong>the</strong> community who<br />

have helped <strong>the</strong> community grow.”<br />

One constant remains. Community residents<br />

value <strong>the</strong>ir cultural and family histories.<br />

“During services or watching people visiting<br />

<strong>the</strong>ir families here, you can’t help notice <strong>the</strong><br />

tremendous pride <strong>the</strong>y have in family heritage,”<br />

said Shepard.<br />

Serving its community and providing<br />

outreach within <strong>the</strong> community is very important<br />

to <strong>the</strong> North County Cemetery District.<br />

“We do our best to positively impact our<br />

community,” said Shepard. “We partner with <strong>the</strong><br />

Allied Veterans Council <strong>of</strong> <strong>Escondido</strong> for a<br />

Memorial Day service. We also partner with<br />

o<strong>the</strong>r organizations, such as <strong>the</strong> Audubon<br />

Society, whose members stop by on a regular<br />

basis. Our location is ideal for birdwatching.<br />

Then, <strong>the</strong>re are those people who like to visit<br />

<strong>the</strong> grounds to take walks every day.”<br />

Each Memorial Day at Oak Hill, a special<br />

service is held to honor American war dead. The<br />

service features an avenue <strong>of</strong> flags, ritual <strong>of</strong> <strong>the</strong><br />

flowers and a roll call <strong>of</strong> <strong>the</strong> current year’s<br />

deceased veterans.<br />

That’s not <strong>the</strong> only special event to be held at<br />

<strong>the</strong> cemetery. In 2004, <strong>the</strong> cemetery introduced an<br />

event in late October called “Echoes <strong>of</strong> <strong>the</strong> Past.”<br />

Organized by <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center, its<br />

purpose was to brea<strong>the</strong> life into memory by<br />

selecting some <strong>of</strong> <strong>the</strong> decedents and having actors<br />

portray <strong>the</strong>m for visitors. Dressed in period<br />

clothing, <strong>the</strong> actors were coached to accurately<br />

interpret <strong>the</strong> individuals being depicted. The event<br />

attracted residents to one <strong>of</strong> <strong>Escondido</strong>’s beautiful<br />

landmarks and generated pride and interest in <strong>the</strong><br />

community’s unique history and heritage.<br />

Clearly, Oak Hill Memorial Park has done its<br />

part to positively impact <strong>the</strong> community it serves.<br />

But, it is always a work in progress. The past<br />

copings surrounding family plots, <strong>the</strong> windmill<br />

and reservoir, and some roads have been ei<strong>the</strong>r<br />

removed or changed. Now, a lake and niche area<br />

is on <strong>the</strong> west side and Babyland is gently tucked<br />

on <strong>the</strong> east corner. In <strong>the</strong> future, Oak Hill will<br />

have features for a scattering garden, a committal<br />

center for ceremonies and family ga<strong>the</strong>ring.<br />

Irrespective <strong>of</strong> design, Oak Hill Memorial Park<br />

will continue to represent <strong>the</strong> community.<br />

Q u a l i t y o f L i f e ✦ 1 5 9



✧<br />

The members <strong>of</strong> <strong>the</strong> Rotary Club <strong>of</strong><br />

<strong>Escondido</strong> in 1959.<br />

Rotary is an organization <strong>of</strong> business and<br />

pr<strong>of</strong>essional men and women united worldwide<br />

who provide humanitarian service, encourage<br />

high ethical standards in all vocations and help<br />

build goodwill and peace in <strong>the</strong> world.<br />

The first organizational meeting <strong>of</strong> <strong>the</strong> Rotary<br />

club <strong>of</strong> <strong>Escondido</strong> was held at <strong>the</strong> Lake Hodges<br />

Restaurant in March <strong>of</strong> 1924. Club 33 <strong>of</strong> San<br />

Diego sponsored <strong>the</strong> chartering <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> Club on October 20, 1924. The charter<br />

membership <strong>of</strong> <strong>the</strong> club consisted <strong>of</strong> 25<br />

<strong>Escondido</strong> business and pr<strong>of</strong>essional leaders<br />

including bankers, farmers, businessmen, a<br />

newspaper editor, a doctor, dentist, lawyer,<br />

pharmacist, and school superintendent. In<br />

November <strong>of</strong> 1924 <strong>the</strong> club held its first meeting<br />

at <strong>the</strong> Vale View Restaurant just east <strong>of</strong> 9th<br />

Avenue. Today, no less than 10 North San Diego<br />

County Rotary Clubs claim <strong>the</strong> Rotary Club <strong>of</strong><br />

<strong>Escondido</strong> as <strong>the</strong>ir sponsor.<br />

At <strong>the</strong> time <strong>of</strong> <strong>the</strong> Rotary Club’s chartering in<br />

1924 <strong>Escondido</strong>’s population <strong>of</strong> 3,000 inhabitants<br />

enjoyed a prosperous city whose major<br />

crops were grapes and a growing citrus industry.<br />

<strong>Escondido</strong> had incorporated October 8, 1888,<br />

and annually celebrated a Grape Day Festival<br />

every September 9th, California Statehood Day.<br />

The event drew thousands <strong>of</strong> people from<br />

around <strong>the</strong> area, some arriving by train from<br />

Oceanside. The only parade with more entries<br />

in Sou<strong>the</strong>rn California was <strong>the</strong> famous Rose<br />

Parade in Pasadena.<br />

The Rotary Club <strong>of</strong> <strong>Escondido</strong> and its members,<br />

as do all Rotary Clubs, believe that <strong>the</strong><br />

objective <strong>of</strong> Rotary is to “encourage and foster<br />

<strong>the</strong> ideal <strong>of</strong> service as a basis <strong>of</strong> worthy enterprise.”<br />

There are four areas by which this “ideal<br />

<strong>of</strong> service” is fostered: through <strong>the</strong> development<br />

<strong>of</strong> acquaintance as <strong>the</strong> opportunity for service;<br />

<strong>the</strong> promotion <strong>of</strong> high ethical standards in business<br />

and pr<strong>of</strong>essions; through service in one’s<br />

personal, business and community life; and <strong>the</strong><br />

advancement <strong>of</strong> international understanding,<br />

goodwill and peace.<br />

Over <strong>the</strong> years since <strong>the</strong> Chartering in 1924,<br />

<strong>the</strong> Rotary Club <strong>of</strong> <strong>Escondido</strong> has built and<br />

maintained strong Community and<br />

International ties. Throughout <strong>the</strong> years<br />

Community Service Grants through <strong>the</strong> Club’s<br />

501(c)(3) <strong>Escondido</strong> Rotary Foundation have<br />

contributed millions <strong>of</strong> dollars to several<br />

<strong>Escondido</strong> non-pr<strong>of</strong>its and charitable organizations<br />

including scholarships given to deserving<br />

seniors from area high schools. Local elementary,<br />

middle school and high school aged students<br />

have been annually honored for <strong>the</strong>ir<br />

scholarship and Service-Above-Self.<br />

Since 1998 <strong>the</strong> Rotary Club <strong>of</strong> <strong>Escondido</strong> has<br />

been recognized as one <strong>of</strong> <strong>the</strong> largest contributors<br />

in all <strong>of</strong> <strong>the</strong> District 5340 to <strong>the</strong> Rotary<br />

1 6 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

International’s Polio Plus Program. Also on <strong>the</strong><br />

international Rotary scene <strong>the</strong> Club has contributed<br />

time, medical supplies and money to<br />

areas in <strong>the</strong> world consumed by local disasters<br />

and need including building houses in Ecuador<br />

and Thailand. Through participation in<br />

International Grants <strong>the</strong> club has provided<br />

funds for Education and Literacy in Liberia,<br />

Monrovia East Africa and Ghana, Africa.<br />

Support has been given to disease prevention<br />

and treatment in Uganda, Africa, clean water<br />

projects in Ecuador and through <strong>the</strong> 1,000<br />

Smiles Dental Project in Ensenada, Mexico.<br />

For <strong>the</strong> past several years The Rotary Club <strong>of</strong><br />

<strong>Escondido</strong> has supported <strong>the</strong> San Pasqual<br />

Academy through many activities such as issuing<br />

school supplies and clothing for <strong>the</strong> popular<br />

“Shop ‘til you Drop” day. Funds and labor were<br />

provided for a storage shed augmenting <strong>the</strong><br />

Academy’s athletic field and provided building<br />

materials and labor for a “Serenity Garden” constructed<br />

during <strong>the</strong> annual “Rotarian’s at<br />

Work Day.” Holiday gifts from <strong>Escondido</strong><br />

Rotarians are made available to all Academy students<br />

at Christmas.<br />

What is <strong>the</strong> future <strong>of</strong> <strong>the</strong> Rotary Club <strong>of</strong><br />

<strong>Escondido</strong>? The membership aspires to be a<br />

group <strong>of</strong> irreverent jokesters, full <strong>of</strong> fun with <strong>the</strong><br />

desire to sing and sing loudly, on or <strong>of</strong>f key. The<br />

Club consists <strong>of</strong> local leaders who want to give<br />

back to <strong>the</strong> community supporting local nonpr<strong>of</strong>its,<br />

our youth and charities. The Rotary<br />

Club <strong>of</strong> <strong>Escondido</strong> will continue to look for<br />

avenues to grow, personally, and to help o<strong>the</strong>rs,<br />

throughout <strong>the</strong> nation and <strong>the</strong> world.<br />

We are proud to be Rotarians.<br />

✧<br />

Above: The Rotary Club <strong>of</strong> <strong>Escondido</strong><br />

present day.<br />

Below: Past presidents <strong>of</strong> <strong>the</strong> Rotary<br />

Club <strong>of</strong> <strong>Escondido</strong>.<br />

Q u a l i t y o f L i f e ✦ 1 6 1

✧<br />


Above: The original <strong>Escondido</strong><br />

High School.<br />

Below: Del Lago Academy–Campus <strong>of</strong><br />

Applied Science.<br />

What are <strong>the</strong> hallmarks <strong>of</strong> an outstanding<br />

educational system with a commitment to <strong>the</strong><br />

academic and social/emotional well-being <strong>of</strong> its<br />

students? For over 125 years, <strong>the</strong> <strong>Escondido</strong><br />

Union High School District (EUHSD) has been<br />

committed to providing its students with <strong>the</strong><br />

necessary skills to be successful in <strong>the</strong> school to<br />

career pathway. Since <strong>the</strong> District first opened<br />

its doors in 1894, EUHSD has inspired and<br />

guided students to reach <strong>the</strong>ir personal goals.<br />

Beginning with <strong>Escondido</strong> High School in<br />

1894 and now on every campus including<br />

Orange Glen (1963), <strong>Escondido</strong> Adult School<br />

(1968), San Pasqual (1972), <strong>Valley</strong> (1971), and<br />

Del Lago Academy–Campus <strong>of</strong> Applied Science<br />

(2013), you will find a unique learning<br />

environment in which students are thriving. With<br />

nationally recognized Advanced Placement,<br />

Career Technical Education, Independent Study,<br />

after school enrichment, career exploration,<br />

STEM and more, opportunities to explore and<br />

grow are abundant. Today, over 180 courses are<br />

available and rigorous graduation requirements<br />

help to ensure <strong>the</strong> more than 7400 diverse<br />

students are well prepared for <strong>the</strong> competitive<br />

and global world <strong>of</strong> tomorrow. Graduates<br />

showcase <strong>the</strong>ir readiness for <strong>the</strong>ir future by<br />

earning acceptance into some <strong>of</strong> our nation’s<br />

most prestigious colleges, universities, and trade<br />

schools. O<strong>the</strong>rs admirably commit to <strong>the</strong> military<br />

or choose to pursue a variety <strong>of</strong> career pathways.<br />

Many remain in, or return to, <strong>Escondido</strong> sharing<br />

<strong>the</strong>ir expertise, running <strong>the</strong>ir businesses, or<br />

raising <strong>the</strong>ir families.<br />

The District embraces <strong>the</strong> responsibility <strong>of</strong><br />

public education for every child. EUHSD<br />

teachers, staff and administrators work alongside<br />

parents and community members to inspire and<br />

reassure students as <strong>the</strong>y develop into<br />

responsible, productive and engaged citizens.<br />

We are fortunate to be able to <strong>of</strong>fer personalized<br />

assistance to students through support services<br />

such as special education, counseling and<br />

tutoring programs. Students also learn <strong>the</strong> value<br />

<strong>of</strong> making wise informed choices to positively<br />

impact <strong>the</strong>ir future physical/emotional health.<br />

Each EUHSD campus is committed to<br />

building critical thinking and problem solving<br />

skills so that when students graduate, <strong>the</strong>y are<br />

ready for college, ready for work–ready for life.<br />

The <strong>Escondido</strong> Union High School District<br />

remains dedicated to educating future<br />

generations as <strong>the</strong>y develop <strong>the</strong>ir knowledge<br />

and skills for success.<br />

1 6 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


LEAGUE ® OF<br />


COUNTY<br />

<strong>Escondido</strong> is home to Assistance League ® <strong>of</strong><br />

Inland North County, an all-volunteer nonpr<strong>of</strong>it<br />

organization helping to transform <strong>the</strong> lives <strong>of</strong><br />

children and adults through community programs.<br />

In 1982, a group <strong>of</strong> eighty women<br />

established a chapter <strong>of</strong> National Assistance<br />

League ® . To fund <strong>the</strong> programs <strong>of</strong> <strong>the</strong> chapter, a<br />

thrift shop called The Bargain Box was opened<br />

in a rented building on <strong>Escondido</strong> Boulevard<br />

with a cigar box as a cash register.<br />

After several years, a capital campaign to<br />

purchase a building was established. This<br />

campaign along with $50,000 in winnings from<br />

<strong>the</strong> Paul Newman recipe contest won by<br />

member, Janet Su<strong>the</strong>rland, and $10,000<br />

donated by Major Market, enabled <strong>the</strong> chapter<br />

to purchase <strong>the</strong> AAA property on East <strong>Valley</strong><br />

Parkway. With <strong>the</strong> growth <strong>of</strong> <strong>the</strong> chapter and its<br />

programs, a larger building rapidly became<br />

necessary. In 2005, a two-story facility was<br />

constructed at <strong>the</strong> East <strong>Valley</strong> location thanks to<br />

a second capital campaign and a generous<br />

donation from Matt and Jean McLaughlin.<br />

The chapter has grown to over 150 members<br />

and nine community service programs that assist<br />

children, homeless adults and seniors in need.<br />

Operation School Bell ® helps build self-confidence<br />

and improve school attendance by providing new<br />

clo<strong>the</strong>s and shoes to over 2,000 students in grades<br />

K-12 each year. The Scholarship Program awards<br />

over $100,000 to high school seniors and college<br />

nursing, paramedic, trade and industry students.<br />

Students graduating from San Pasqual Academy, a<br />

residential school for foster teens, are helped toward<br />

an independent life through Operation Duffel Bags.<br />

The donated duffel bags are filled with items<br />

graduates need to begin life on <strong>the</strong>ir own. Recently,<br />

<strong>Escondido</strong> Union High School District foster and<br />

homeless graduates were added to <strong>the</strong> program.<br />

The chapter continues to fund its programs<br />

through its Thrift and Consignment Shop located at<br />

2068 E. <strong>Valley</strong> Parkway. The shop <strong>of</strong>fers quality<br />

items in a clean and friendly environment. It accepts<br />

donations <strong>of</strong> gently used items during business<br />

hours from 10 a.m. to 4 p.m., Tuesday through<br />

Saturday. Please call (760) 746-7532 or visit<br />

www.assistanceleague.org/inland-north-county.<br />

Q u a l i t y o f L i f e ✦ 1 6 3




✧<br />

Above: Betty and Melvin Cohn.<br />

Below: Hawthorne Veteran and<br />

Family Resource Center.<br />

On May 20, 1979, volunteers from fourteen<br />

different faith communities in <strong>the</strong> <strong>Escondido</strong><br />

and surrounding inland area met to respond to<br />

<strong>the</strong> growing crisis <strong>of</strong> poverty and homelessness<br />

in <strong>the</strong>ir communities. Each congregation agreed<br />

to take ownership <strong>of</strong> one month by voluntarily<br />

distributing emergency food, clothing and o<strong>the</strong>r<br />

basics resources. In 1980, Mary Dunn became<br />

first board president.<br />

Working alongside o<strong>the</strong>r local organizations<br />

and people from all walks <strong>of</strong> life, Interfaith<br />

Community Services became a secular 501c (3)<br />

not-for- pr<strong>of</strong>it organization in 1982. Although<br />

Interfaith had primarily been a volunteer-led<br />

organization up to this point, Suzanne Pohlman<br />

became its first employee that same year.<br />

Celebrating forty-two years <strong>of</strong> service,<br />

Interfaith has grown to become <strong>the</strong> largest social<br />

service organization in North San Diego County.<br />

With over 220 employees and thousands <strong>of</strong><br />

volunteers, Interfaith <strong>of</strong>fers its multi-faceted<br />

programs at numerous locations. Services include<br />

food and basic needs assistance, employment<br />

help, tax and legal services, mental health and<br />

substance use services, and housing. Last year,<br />

Interfaith served 20,717 unique people, including<br />

5,328 children, 798 veterans, and 1,477 men,<br />

women and children housed. Interfaith’s model <strong>of</strong><br />

Helping People Help Themselves ensures <strong>the</strong><br />

commitment <strong>of</strong> each person served to be part <strong>of</strong><br />

<strong>the</strong> positive change in <strong>the</strong>ir own life.<br />

Currently led by CEO, Greg Anglea<br />

and Board Chair, Reverend Meg Decker,<br />

Interfaith pays honor to its historical donor and<br />

volunteer leaders:<br />

• Betty and Melvin Cohn Center, Interfaith<br />

headquarters<br />

• Hawthorne Veteran and Family Resource Center,<br />

in honor <strong>of</strong> Dorothy and Tom Hawthorne and<br />

home to <strong>the</strong> Recuperative Care Program,<br />

• Raymond’s Refuge, in honor <strong>of</strong> Caroline and<br />

Jack Raymond<br />

• <strong>Escondido</strong> Community Sobering Services, a<br />

program <strong>of</strong> <strong>the</strong> Joan and Lee James Recovery<br />

and Wellness Center.<br />

For five years, Interfaith has achieved a fourstar<br />

rating from Charity Navigator. Only twelve<br />

percent <strong>of</strong> charities in <strong>the</strong> U.S. have attained this<br />

prestigious rating.<br />

1 6 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A historic artesian well. Daphne Fletcher photograph.<br />

Q u a l i t y o f L i f e ✦ 1 6 5

The historic Ferrara Winery. Forgotten Barrel, LLC, photograph.<br />

1 6 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Marketplace<br />

E s c o n d i d o ’ s r e s t a u r a n t s , b a n k s , a n d<br />

r e t a i l a n d c o m m e r c i a l e s t a b l i s h m e n t s<br />

o f f e r a n i m p r e s s i v e v a r i e t y o f c h o i c e s<br />

The Ken Blanchard Companies ® .......................................................1 6 8<br />

Toyota <strong>of</strong> <strong>Escondido</strong> .......................................................................1 7 0<br />

Alhiser-Comer Mortuary ................................................................1 7 2<br />

El Plantio Nursery ........................................................................1 7 4<br />

Arie de Jong and Hollandia Dairy ....................................................1 7 6<br />

Palomar Mountain Spring Water ......................................................1 7 8<br />

Rancho Guejito .............................................................................1 8 0<br />

Filippi’s Pizza Grotto ....................................................................1 8 2<br />

Henry Avocado Corporation ............................................................1 8 3<br />

Esperanza’s Tortilleria ...................................................................1 8 4<br />

Jack Powell Chrysler Dodge Jeep Ram...............................................1 8 5<br />

West <strong>Escondido</strong> Automotive & Transmission .......................................1 8 6<br />

OneWest Bank ..............................................................................1 8 7<br />

Volvo Specialist <strong>of</strong> <strong>Escondido</strong> ..........................................................1 8 8<br />

Sunny Side Kitchen .......................................................................1 8 9<br />

Visit <strong>Escondido</strong> .............................................................................1 9 0<br />

Downtown Business Association .......................................................1 9 1<br />

Ledge Media dba HPNbooks ............................................................1 9 2<br />

T h e M a r k e t p l a c e ✦ 1 6 7

✧<br />

Above: Spencer Johnson (left) and Ken<br />

Blanchard (right), co-authors <strong>of</strong> The<br />

One Minute Manager ® , in 1982.<br />

Below: Ken and Margie Blanchard at<br />

a ribbon-cutting ceremony in 1985.<br />


Ken Blanchard is one <strong>of</strong> <strong>the</strong> most influential<br />

leadership experts in <strong>the</strong> world. He is co-author<br />

<strong>of</strong> <strong>the</strong> iconic bestseller The One Minute<br />

Manager ® , with Spencer Johnson, and more than<br />

65 o<strong>the</strong>r books that have combined sales <strong>of</strong> 22<br />

million copies in 47 languages.<br />

The roots <strong>of</strong> The Ken Blanchard Companies ®<br />

began in 1976 when Ken, his wife, Margie, and<br />

<strong>the</strong>ir children, Scott and Debbie, traveled to San<br />

Diego during a sabbatical from his tenured<br />

pr<strong>of</strong>essorship at University <strong>of</strong> Massachusetts. After<br />

his speeches wowed attendees at a Young<br />

Presidents’ Organization (YPO) event, YPO leaders<br />

urged Ken to start his own consulting firm.<br />

With this encouragement from YPO, Ken and<br />

Margie decided to stay in San Diego. After a year<br />

<strong>of</strong> running successful seminars, <strong>the</strong>y invited six<br />

<strong>of</strong> <strong>the</strong>ir UMass colleagues—Laurie Hawkins, Fred<br />

Finch, Drea Zigarmi, Pat Zigarmi, Don Carew,<br />

and Eunice Parisi-Carew—to join <strong>the</strong>m as<br />

founding associates <strong>of</strong> <strong>the</strong>ir new company. They<br />

incorporated Blanchard ® in 1979 and had three<br />

goals: to make a difference in people’s lives; to<br />

drive human worth and effectiveness in <strong>the</strong><br />

workplace; and to help each organization <strong>the</strong>y<br />

work with become <strong>the</strong> provider, employer, and<br />

investment <strong>of</strong> choice. Today, Blanchard is one <strong>of</strong><br />

<strong>the</strong> largest family-owned businesses in San Diego.<br />

Ken, Margie, Scott, Debbie, and Tom McKee<br />

(Margie’s bro<strong>the</strong>r) own and operate <strong>the</strong> company.<br />

In <strong>the</strong>ir quarterly Family Council meetings, <strong>the</strong>y<br />

fur<strong>the</strong>r support each o<strong>the</strong>r in <strong>the</strong> multitude <strong>of</strong><br />

issues related to running <strong>the</strong> business.<br />

Blanchard <strong>of</strong>fers award-winning training<br />

programs with powerful models that are<br />

instantly applicable to <strong>the</strong> workplace. Based on<br />

decades <strong>of</strong> research and experience by renowned<br />

thought leaders, programs include such topics as<br />

1 6 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

trust, motivation, change, self leadership, and<br />

customer service as well as two <strong>of</strong> <strong>the</strong> world’s<br />

most widely used leadership frameworks: SLII ®<br />

and The One Minute Manager ® . Program content<br />

is proven to help organizations achieve<br />

operational goals while creating a great<br />

workplace experience for employees.<br />

Year after year, Blanchard has been recognized<br />

as a top place to work in San Diego and one <strong>of</strong> <strong>the</strong><br />

top leadership training companies worldwide.<br />

Much <strong>of</strong> this acclaim can be attributed to <strong>the</strong><br />

company’s unique culture.<br />

Employees receive a daily morning message<br />

from Ken with inspiring thoughts, shared<br />

victories, and requests for support.<br />

When <strong>the</strong> industry was impacted by September<br />

11, 2001, Ken was adamant about avoiding<br />

lay<strong>of</strong>fs. Top leaders agreed to defer all raises and<br />

aggressively cut expenses. After three lean years<br />

without a lay<strong>of</strong>f, <strong>the</strong> business flourished, and <strong>the</strong><br />

entire company went to Hawaii to celebrate. Then<br />

when <strong>the</strong> 2009 recession hit, everyone assembled<br />

again to brainstorm ways to increase revenue and<br />

reduce expenses—and again Blanchard came<br />

back, stronger than ever.<br />

Blanchard has a decades-long history <strong>of</strong><br />

supporting local communities.<br />

• Blanchard for O<strong>the</strong>rs is an employee-driven<br />

program that contributes to charitable<br />

organizations and relief funds.<br />

• A percentage <strong>of</strong> company pr<strong>of</strong>its go to<br />

Blanchard’s Give Back program, in which<br />

each employee chooses a 501(c)(3)<br />

organization to receive a donation from<br />

Blanchard in <strong>the</strong>ir name.<br />

• The Blanchard Ambassador Program invites<br />

associates to spend up to forty paid hours per<br />

year in service to o<strong>the</strong>rs.<br />

• The Blanchard Institute provides access to<br />

training and development programs that help<br />

students <strong>of</strong> all ages develop leadership skills.<br />

• Blanchard’s Infant at Work Program<br />

encourages parents to bring <strong>the</strong>ir baby to<br />

work until <strong>the</strong> age <strong>of</strong> six months, providing<br />

peace <strong>of</strong> mind for parents, reduced stress for<br />

coworkers, and socialization for <strong>the</strong> baby.<br />

• By enhancing systems and products to conserve<br />

natural resources, Blanchard’s corporate<br />

Sustainability Team ensures that sustainability<br />

is ingrained in <strong>the</strong> company culture.<br />

Finally, servant leadership is at <strong>the</strong> root <strong>of</strong><br />

everything that Blanchard does. “On <strong>the</strong> road to<br />

success, many organizations hit a plateau and<br />

struggle in getting to <strong>the</strong> next level,” says Ken.<br />

“We believe <strong>the</strong> key to breaking through is servant<br />

leadership—a management approach where<br />

people lead best when <strong>the</strong>y serve first.”<br />

✧<br />

Left: Ken and Margie Blanchard.<br />

Below: The Ken Blanchard<br />

Companies ® Family Council (from<br />

left to right): Debbie Blanchard, Scott<br />

Blanchard, Ken Blanchard, Tom<br />

McKee, and Margie Blanchard.<br />

T h e M a r k e t p l a c e ✦ 1 6 9



✧<br />

Above: Nancy and Gary L Myers.<br />

Below: Toyota <strong>of</strong> <strong>Escondido</strong> is located<br />

at 231 Lincoln Parkway.<br />

The Myers family purchased Toyota <strong>of</strong><br />

<strong>Escondido</strong> in October 1978 with <strong>the</strong> dream<br />

<strong>of</strong> building a family-owned and operated Toyota<br />

dealership. Now, more than forty years later,<br />

Toyota <strong>of</strong> <strong>Escondido</strong> continues to serve<br />

thousands <strong>of</strong> satisfied customers throughout<br />

<strong>the</strong> county.<br />

With more than 300 employees and more<br />

than 1,200 new and used vehicles in its<br />

inventory, Toyota <strong>of</strong> <strong>Escondido</strong> is one <strong>of</strong> <strong>the</strong><br />

largest family-owned dealerships in sou<strong>the</strong>rn<br />

California and <strong>the</strong> second-largest car dealership<br />

in San Diego County.<br />

Located at 231 Lincoln Parkway, where<br />

Highway 78 meets Broadway, <strong>the</strong> dealership is<br />

headed up by family patriarch Gary L. Myers, a<br />

graduate <strong>of</strong> Los Angeles State University and<br />

a former member <strong>of</strong> <strong>the</strong> Air National Guard<br />

where he served with honor. The family laid<br />

<strong>the</strong> groundwork for <strong>the</strong> dealership you see<br />

here today.<br />

The early years focused on <strong>the</strong> development <strong>of</strong><br />

<strong>the</strong> sales and service departments as well as a<br />

management team to steer <strong>the</strong> ship. With <strong>the</strong><br />

addition <strong>of</strong> some key, hardworking employees,<br />

<strong>the</strong> dealership began to flourish.<br />

Meanwhile, <strong>the</strong> family was growing alongside<br />

<strong>the</strong> business. Gary pursued his passion for<br />

<strong>of</strong>froad and sailboat racing while wife Nancy<br />

Myers, a graduate <strong>of</strong> Criss Business College, was<br />

enjoying racing Flight <strong>of</strong> <strong>the</strong> Snowbirds,<br />

Lehmans, and Sabots. A clear <strong>the</strong>me was<br />

emerging—this family loved <strong>the</strong> outdoors! From<br />

<strong>the</strong> deserts to <strong>the</strong> ocean, racing was in <strong>the</strong>ir<br />

blood. A lifestyle that each <strong>of</strong> <strong>the</strong>ir children has<br />

adopted as well.<br />

Son Stephen Myers, a graduate <strong>of</strong> Sou<strong>the</strong>rn<br />

California Christian College serves as CFO at<br />

Toyota <strong>of</strong> <strong>Escondido</strong> while spending his spare<br />

time racing with his two daughters in <strong>the</strong> deserts<br />

<strong>of</strong> California and Baja.<br />

Daughter Cindy Myers relocated to Hawaii<br />

where she is raising her two sons, following her<br />

time in <strong>the</strong> 63rd U.S. Army Reserve Command in<br />

Desert Shield and Desert Storm. Cindy has her<br />

captain’s license and private airplane license. Son<br />

Daniel Myers is a graduate <strong>of</strong> California State<br />

University Long Beach with a business degree.<br />

Dan works for Toyota <strong>of</strong> <strong>Escondido</strong> as <strong>the</strong> general<br />

manager. Dan has two girls and one boy and still<br />

enjoys <strong>of</strong>f-road racing regularly.<br />

Son Andrew Myers is a graduate <strong>of</strong> California<br />

State University Long Beach with a business<br />

degree. Andrew has two daughters and enjoys<br />

<strong>of</strong>f-road racing as well.<br />

1 7 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

“Toyota <strong>of</strong> <strong>Escondido</strong> has truly become a<br />

family business and it’s been a great source <strong>of</strong><br />

pride,” said Gary Myers. “It’s been a thrill to watch<br />

my sons embrace <strong>the</strong> automotive business.”<br />

Over <strong>the</strong> years, Toyota <strong>of</strong> <strong>Escondido</strong> has<br />

continually led San Diego County in new<br />

Toyota truck sales and Toyota certified used<br />

sales. Toyota <strong>of</strong> <strong>Escondido</strong> has also consistently<br />

ranked in <strong>the</strong> top 10 <strong>of</strong> all 77 dealers in<br />

<strong>the</strong> Los Angeles region in total new Toyotas<br />

sold annually.<br />

With a total <strong>of</strong> 70 service stalls, including 20<br />

built to accommodate Toyota’s new and much<br />

larger full-size Tundra trucks, Toyota <strong>of</strong><br />

<strong>Escondido</strong> is readily equipped to handle all <strong>of</strong><br />

its customer needs. The dealership also takes<br />

pride in its wide assortment <strong>of</strong> parts and<br />

accessories for both cars and trucks.<br />

Toyota <strong>of</strong> <strong>Escondido</strong>’s Truck Center also <strong>of</strong>fers<br />

one <strong>of</strong> <strong>the</strong> most complete truck parts and<br />

accessories selections in <strong>the</strong> region, with a large<br />

inventory <strong>of</strong> custom tires, wheels, suspensions<br />

and performance exhaust systems. Its awardwinning<br />

Truck Center is an expert in installing<br />

lift kits, performance exhaust systems, custom<br />

tires, wheels and much more.<br />

Clearly, <strong>the</strong> success <strong>of</strong> Toyota <strong>of</strong> <strong>Escondido</strong> is<br />

a testament to <strong>the</strong> commitment and hard work<br />

<strong>of</strong> <strong>the</strong> Myers’ family. With a team <strong>of</strong> dedicated<br />

and experienced employees, <strong>the</strong>y will certainly<br />

achieve <strong>the</strong>ir dream <strong>of</strong> continuing to grow and<br />

expand as a successful family-run business.<br />

T h e M a r k e t p l a c e ✦ 1 7 1

ALHISER-<br />

COMER<br />


✧<br />

Alhiser Comer Mortuary has been<br />

located at 225 South Broadway<br />

since 1897.<br />

The oldest, continually-operating familyowned<br />

business in <strong>Escondido</strong> has adopted a<br />

simple, effective and compassionate approach<br />

in dealing with its customer base.<br />

“We put <strong>the</strong> needs <strong>of</strong> <strong>the</strong> family first,” said<br />

Megan Comer, President <strong>of</strong> Alhiser-Comer<br />

Mortuary. “We are here to walk beside <strong>the</strong>m in<br />

<strong>the</strong>ir most difficult time and to make sure that<br />

we treat <strong>the</strong>m like family. They are part <strong>of</strong> our<br />

extended family.”<br />

The mortuary has been operating in <strong>the</strong> same<br />

location at 225 South Broadway since 1897. In<br />

fact, <strong>the</strong> chapel used to be <strong>the</strong> stable where <strong>the</strong><br />

horses would transport <strong>the</strong> deceased. The old<br />

stable floor remains underneath <strong>the</strong> carpet today.<br />

Over <strong>the</strong> years, <strong>the</strong> facility has undergone<br />

significant expansion and enhancements. The<br />

Wilson family, which took over <strong>the</strong> business in<br />

<strong>the</strong> late 1940s, renovated and doubled <strong>the</strong><br />

floorspace <strong>of</strong> <strong>the</strong> mortuary. The business was<br />

known as Alhiser-Wilson Mortuary at that time.<br />

In 1989, Stuart Comer, a second-generation<br />

funeral director, purchased <strong>the</strong> mortuary and<br />

extensively refurbished and updated <strong>the</strong><br />

building. In 2000, <strong>the</strong> name was changed to<br />

Alhiser-Comer Mortuary. Stuart also opened a<br />

crematory in order to meet <strong>the</strong> needs <strong>of</strong><br />

families in a changing industry.<br />

Stuart’s daughter, Megan Comer, took over <strong>the</strong><br />

business in 2013. The third generation <strong>of</strong> Comers<br />

1 7 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

in <strong>the</strong> business, Megan works alongside her sister,<br />

Nicole, who serves as a funeral director.<br />

Since <strong>the</strong>n, <strong>the</strong>y have incorporated more<br />

upgrades into <strong>the</strong> building, including <strong>the</strong> most<br />

recent addition—a new reception room to better<br />

serve families while still maintaining <strong>the</strong><br />

integrity and charm <strong>of</strong> <strong>the</strong> building.<br />

Not only has <strong>the</strong> facility changed over time,<br />

but <strong>the</strong> industry has transformed as well.<br />

“There’s definitely been a rise in cremation,”<br />

said Comer. “It’s increased steadily in recent<br />

years. In <strong>the</strong> state <strong>of</strong> California, it should be<br />

close to seventy percent cremation in <strong>the</strong> next<br />

few years. That has changed <strong>the</strong> dynamics <strong>of</strong> <strong>the</strong><br />

business. Traditional funerals with limos,<br />

hearses, church services and viewings are<br />

becoming a tradition <strong>of</strong> <strong>the</strong> past.”<br />

The reason for this transformation is<br />

two-fold—people are going greener and it is<br />

much cheaper.<br />

“There's been an increase in online<br />

cremation,” said Comer. “Families never come to<br />

<strong>the</strong> building. They just complete <strong>the</strong> paperwork<br />

online. The funeral industry tends to be a little bit<br />

behind o<strong>the</strong>r industries in <strong>the</strong> technology arena,<br />

but it's starting to catch up.”<br />

Ano<strong>the</strong>r dramatic shift has been in people<br />

attitudes from mourning a life to celebrating a life.<br />

“Now people want to have some drinks and a<br />

meal and celebrate a person's life ra<strong>the</strong>r than sit<br />

in black in <strong>the</strong> front row and cry,” said Comer.<br />

“There's been a shift in society to celebrating<br />

a life.”<br />

Having grown up in <strong>Escondido</strong>, Comer quickly<br />

realized <strong>the</strong> importance <strong>of</strong> community involvement.<br />

“We’ve always been a part <strong>of</strong> <strong>the</strong> community,”<br />

she said. “We are part <strong>of</strong> <strong>the</strong> Chamber <strong>of</strong><br />

Commerce and we were named family-owned<br />

business <strong>of</strong> <strong>the</strong> year in 2017. We’ve always made<br />

it a priority to help out our community in<br />

whatever way we can—from providing birthday<br />

cakes for senior centers to volunteering in <strong>the</strong><br />

community or donating money.”<br />

One <strong>of</strong> Alhiser-Comer Mortuary’s bigger<br />

projects recently was creating <strong>the</strong> new family<br />

viewing room—comprising warm colors and a<br />

calming nature wall—at <strong>the</strong> new Palomar<br />

Medical Center.<br />

“It was very important that we built a room<br />

that was comfortable for families viewing <strong>the</strong>ir<br />

loved ones,” said Comer.<br />

Being considered part <strong>of</strong> <strong>the</strong> fabric <strong>of</strong><br />

<strong>Escondido</strong> is very important to Alhiser-Comer<br />

Mortuary. The Comer sisters are honored to<br />

continue <strong>the</strong>ir fa<strong>the</strong>r and grandfa<strong>the</strong>r’s legacy<br />

and commitment to <strong>the</strong> community. Sadly,<br />

Stuart Comer passed away in 2018.<br />

“There are a lot <strong>of</strong> family-owned businesses<br />

in <strong>Escondido</strong>, but not many have been around<br />

for as long as ours has,” said Comer. “We want<br />

to do our part to help make our community a<br />

good place.”<br />

✧<br />

Above: Nicole Comer, Stuart Comer,<br />

and Megan Comer with <strong>the</strong>ir Family-<br />

Owned Business <strong>of</strong> <strong>the</strong> Year Award,<br />

2017.<br />

Below: The Comers with <strong>the</strong> building<br />

staff <strong>of</strong> Palomar Medical Center in<br />

<strong>the</strong> Family Viewing Room, 2016.<br />

T h e M a r k e t p l a c e ✦ 1 7 3



✧<br />

Above: The El Plantio storefront,<br />

c. 1959.<br />

Below: The original El Plantio Nursery<br />

sign in <strong>the</strong> parking lot, c. 1960.<br />

El Plantio Nursery & Landscaping has been<br />

in existence since 1959 and has been a familyowned<br />

business for more than half a century. In<br />

1969, Nathan Snapp, who had studied forestry<br />

in college, bought <strong>the</strong> nursery and ran it for<br />

seven years.<br />

Prior to purchasing <strong>the</strong> business, Nathan<br />

worked for <strong>the</strong> city <strong>of</strong> <strong>Escondido</strong> as a personnel<br />

manager. When a new city manager came on<br />

board, Nathan and several o<strong>the</strong>r employees quit<br />

in protest. As <strong>the</strong> nursery was in line with what<br />

he had studied in college and he had always<br />

enjoyed <strong>the</strong> outdoors, Nathan decided to buy it.<br />

And, it has remained in <strong>the</strong> family ever since.<br />

Nathan's passion for plants rubbed <strong>of</strong>f on<br />

two <strong>of</strong> his sons—Bill and Warren—who began<br />

working with him full time. After a few years,<br />

Nathan felt it was time to let <strong>the</strong>m take over <strong>the</strong><br />

reins. Warren and Bill bought <strong>the</strong> business and<br />

assumed ownership on January 1, 1976.<br />

Meanwhile, Warren’s three children—Nolan,<br />

Lloyd and Melinda—are now <strong>the</strong> third<br />

generation <strong>of</strong> Snapps to be involved in <strong>the</strong><br />

business. Nolan works as landscape construction<br />

manager while Lloyd serves as operations<br />

manager and Melinda functions as landscape<br />

designer. All three hold horticulture degrees.<br />

In <strong>the</strong> early 1970s, Bill and Warren began<br />

working for <strong>the</strong>ir dad at <strong>the</strong> nursery. A couple <strong>of</strong><br />

years later while in college, Warren was<br />

summoned to work full-time in <strong>the</strong> business.<br />

“My dad discovered that his manager was<br />

stealing from him,” said Warren. “I had to quit<br />

school and start working for him full-time.”<br />

Throughout <strong>the</strong> years, <strong>the</strong> Snapp family has<br />

handled <strong>the</strong> gardening needs <strong>of</strong> multiple<br />

generations <strong>of</strong> <strong>Escondido</strong> families which gives<br />

<strong>the</strong>m great satisfaction.<br />

“We take <strong>the</strong> time to talk to <strong>the</strong>m, find out<br />

<strong>the</strong>ir needs and educate <strong>the</strong>m in an applicable<br />

way,” said Lloyd. “A lot <strong>of</strong> people value that.<br />

1 7 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

We’re like barbers and <strong>the</strong>rapists in that our<br />

customers really open up to us. We help <strong>the</strong>m<br />

improve <strong>the</strong>ir garden spaces which in turn<br />

brings <strong>the</strong>m joy.”<br />

As Warren is quick to add: “Gardening is<br />

<strong>the</strong>rapeutic. We want to help people have a<br />

good experience by getting close to nature.”<br />

And, being in <strong>the</strong> community for so many<br />

years, El Plantio Nursery has become part <strong>of</strong> <strong>the</strong><br />

fabric <strong>of</strong> <strong>Escondido</strong>.<br />

“We are members <strong>of</strong> <strong>the</strong> Rotary Club, <strong>the</strong><br />

Chamber <strong>of</strong> Commerce and we helped revitalize<br />

<strong>the</strong> river walk by designing a pocket garden<br />

along <strong>the</strong> flood control channel,” said Lloyd. “In<br />

addition, we hold a number <strong>of</strong> classes and<br />

educational seminars at <strong>the</strong> store on topics<br />

ranging from tomatoes to fruit trees to drought<br />

tolerant plants.”<br />

El Plantio has about 25 employees. What<br />

separates <strong>the</strong>m from many o<strong>the</strong>r nurseries is<br />

that <strong>the</strong>y provide a turnkey service. This<br />

includes all landscape services – maintenance,<br />

design, installation and construction. They also<br />

install irrigation, new patios, pergolas and<br />

outdoor barbecues.<br />

Bill Snapp manages <strong>the</strong> landscape maintenance<br />

portion <strong>of</strong> <strong>the</strong> business. In that regard, El Plantio<br />

crews are out and about every week maintaining<br />

larger residences and commercial properties,<br />

including apartment complexes, homeowner<br />

associations and museums, among o<strong>the</strong>rs.<br />

“We are able to install an entire yard and<br />

maintain it,” said Lloyd.<br />

Most gratifying to <strong>the</strong> Snapp family is <strong>the</strong><br />

impact <strong>the</strong> nursery has had on its community<br />

and its residents.<br />

“Every week, people come in and say <strong>the</strong>y've<br />

lived in <strong>the</strong> area for 20 years and <strong>the</strong>y’ve finally<br />

had a chance to stop in,” said Warren. “They<br />

remember coming into <strong>the</strong> nursery with <strong>the</strong>ir<br />

parents and grandparents and are now just<br />

rediscovering <strong>the</strong> store. And, <strong>the</strong>n <strong>the</strong>re are<br />

o<strong>the</strong>rs who have been coming here for decades.<br />

Now, <strong>the</strong>ir kids are all grown up and getting<br />

<strong>the</strong>ir own yards in order.”<br />

The term “El Plantio” means planted area or<br />

garden place in Spanish. Without question, this<br />

fixture on <strong>the</strong> <strong>Escondido</strong> landscape fills an<br />

important niche among true dirt-under-<strong>the</strong>fingernails<br />

plant lovers and novices, alike.<br />

✧<br />

Top, left: Warren Snapp.<br />

Top, middle: An aerial photo <strong>of</strong> El<br />

Plantio, 1989.<br />

Top, right: Bill Snapp.<br />

Below: El Plantio in 2019.<br />

T h e M a r k e t p l a c e ✦ 1 7 5


AND<br />


DAIRY<br />

✧<br />

Above: Maartje & Arie de Jong, Sr.<br />

Top, right: Arie de Jong, Jr., in front <strong>of</strong><br />

Milne Motors in <strong>Escondido</strong>.<br />

Below: Arie de Jong, Jr., making sales<br />

calls in <strong>Escondido</strong>.<br />

For Dutch businessman and philanthropist,<br />

Arie de Jong, life in Sou<strong>the</strong>rn California after<br />

his immigration from Holland has been good.<br />

Arie was born in 1939 in Alphen on <strong>the</strong><br />

Rhine, a town in <strong>the</strong> province <strong>of</strong> South Holland,<br />

between Amsterdam and Rotterdam.<br />

Like most families, <strong>the</strong> de Jongs had little<br />

money during <strong>the</strong> Depression. During World War<br />

II, <strong>the</strong> Germans occupied Holland, including <strong>the</strong><br />

dairy <strong>the</strong> de Jong family operated. The de Jongs<br />

were allowed to stay and manage <strong>the</strong> dairy, since<br />

<strong>the</strong> Germans were soldiers and not dairy farmers.<br />

In 1942, <strong>the</strong> residents <strong>of</strong> Alphen began<br />

feeling <strong>the</strong> negative effects <strong>of</strong> food shortages<br />

and rations. Arie’s fa<strong>the</strong>r, Arie Sr., decided to<br />

take action.<br />

“People were starving all around us,” recalled<br />

Arie. “We had food and we used it to barter for<br />

o<strong>the</strong>r items. I served as a courier and delivered<br />

packaged food to all <strong>the</strong> neighborhoods in<br />

<strong>the</strong> area.”<br />

Arie Sr.’s twin sister, Henrietta, had<br />

immigrated to <strong>the</strong> United States from Holland in<br />

<strong>the</strong> 1920s. His oldest son, Tom, wanted to move<br />

to <strong>the</strong> U.S and declared his intentions to his<br />

uncle, Sam Bruinsma, Henrietta’s husband. Sam<br />

owned a dairy in Artesia, California, but really<br />

wanted to be a rancher. He sold his dairy, bought<br />

a ranch in Poway, California, and sponsored<br />

Tom’s immigration to America in 1948.<br />

After Tom’s arrival, he wrote letters to his<br />

family in Holland, raving about his new home.<br />

He made a deal with his uncle—if Sam built a<br />

dairy and became a sponsor for <strong>the</strong>m, Tom’s<br />

family would provide <strong>the</strong> necessary labor to run<br />

<strong>the</strong> dairy.<br />

“We arrived in America with only $35 in our<br />

pockets,” said Arie. “We left almost everything<br />

behind, including money, in Holland.”<br />

The de Jong family settled in Poway on Sam’s<br />

cattle ranch, <strong>the</strong> Bar ‘C’ Bar, which is now<br />

Metate Lane, <strong>of</strong>f Pomerado Road, <strong>the</strong> old<br />

Highway 395.<br />

“I was ten years old when we arrived and<br />

that was <strong>the</strong> only year in which I didn’t have a<br />

job,” said Arie. “I learned English at school.”<br />

1 7 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

On a trip to <strong>Escondido</strong>, Arie Sr. and Sam<br />

passed a small, five-acre dairy with a “for<br />

sale” sign posted. In 1950, <strong>the</strong> de Jong<br />

family purchased <strong>the</strong> dairy, including a cash<br />

and carry drive-in store, with a $7,000 cash<br />

down payment.<br />

The dairy was named Hollandia Dairy, in<br />

honor <strong>of</strong> <strong>the</strong> Hollandia Creamery back in<br />

Holland, where <strong>the</strong> milk from <strong>the</strong>ir dairy in<br />

Alphen was taken to be processed.<br />

Eleven-year-old Arie and his older siblings<br />

helped feed and milk <strong>the</strong> cows. At sixteen, he<br />

became a delivery driver, and soon became a<br />

sales manager for <strong>the</strong> dairy.<br />

The Hollandia Dairy brand was expanding.<br />

The de Jongs began lobbying <strong>the</strong> Sou<strong>the</strong>rn<br />

California school boards to deliver<br />

<strong>the</strong>ir milk products to schools throughout<br />

Sou<strong>the</strong>rn California.<br />

They started with one school in <strong>the</strong><br />

early 1960s and eventually grew to include<br />

over 1,000 schools in Riverside, San Bernardino<br />

and San Diego counties. Hollandia also<br />

expanded and became a supplier <strong>of</strong> milk and<br />

dairy products to hospitals, prisons, jails and<br />

military installations.<br />

When Arie was sixteen he delivered<br />

milk to <strong>the</strong> Green Oak Boys Ranch, a 143-acre<br />

ranch in Vista belonging to <strong>the</strong> Los Angeles<br />

Rescue Mission. It was a rehabilitation<br />

facility for <strong>the</strong> homeless and recovering addicts<br />

and alcoholics.<br />

In <strong>the</strong> mid-1990s, Arie heard <strong>the</strong> ranch was<br />

for sale. He became acquainted with <strong>the</strong><br />

director and purchased <strong>the</strong> ranch to keep it<br />

going as a rescue mission. He renamed it Green<br />

Oak Ranch Ministries, a faith-based, nondenominational<br />

organization.<br />

“We usually have about 40 to 80 people in<br />

residence on a regular basis,” said Arie. “Our job<br />

is to get <strong>the</strong>m <strong>of</strong>f drugs and alcohol and back<br />

into a stable position. They have to stay with <strong>the</strong><br />

program for nine months before <strong>the</strong>y graduate.”<br />

From <strong>the</strong>ir business successes to<br />

philanthropic support, <strong>the</strong> de Jong family has<br />

clearly developed deep roots in Sou<strong>the</strong>rn<br />

California.<br />

✧<br />

Above: Back row (from left to right):<br />

Elso, Maartje, Arie Sr., Ellie, and Piet.<br />

Front row (from left to right): Kees,<br />

Arie Jr., Mary, Jet, John, and Karel.<br />

Below: In front <strong>of</strong> <strong>the</strong> cash and carry<br />

on <strong>the</strong> corner <strong>of</strong> 17th and Center City<br />

Parkway. Standing: Arie Sr. and,<br />

Maartje. Kneeling (from left to<br />

right): Arie Jr., Teun, Piet, Karel,<br />

and cousin Rudy.<br />

T h e M a r k e t p l a c e ✦ 1 7 7




✧<br />

Above: Eric de Jong<br />

Below: Conrad Pawleski, Eric de Jong,<br />

and Silvia de Jong.<br />

In June 2005, North County resident Eric<br />

de Jong and his wife, Silva, purchased Palomar<br />

Mountain Spring Water and its distribution<br />

facility. It had previously been owned by<br />

Dick Einer.<br />

Eric is part <strong>of</strong> <strong>the</strong> de Jong family that has had<br />

strong ties in <strong>the</strong> community ever since his<br />

grandparents, parents, and aunts and uncles<br />

emigrated from <strong>the</strong> Ne<strong>the</strong>rlands in 1949.<br />

“My fa<strong>the</strong>r, Arie, who owned a dairy business<br />

with his siblings, was instrumental in <strong>the</strong><br />

purchase,” said Eric. “He was always envious <strong>of</strong><br />

<strong>the</strong> water business. He liked that <strong>the</strong>re were<br />

fewer hurdles than in <strong>the</strong> milk business—no<br />

spoilage, no refrigeration, and no storage issues.<br />

Dad also knew <strong>the</strong> Einer family and said I<br />

should look into it.”<br />

Since acquiring <strong>the</strong> company, Eric has<br />

made efficiency improvements and expanded<br />

<strong>the</strong> suite <strong>of</strong> waters to include, among o<strong>the</strong>rs,<br />

sparkling water and flavored water. Palomar<br />

Mountain Premium Spring Water has also<br />

been made available to restaurants in<br />

returnable, refillable glass. However, he did not<br />

change <strong>the</strong> bottling process, which has<br />

continued to be <strong>the</strong> success <strong>of</strong> Palomar<br />

Mountain Spring Water. It has <strong>the</strong> only bottled<br />

water from a private spring source in Sou<strong>the</strong>rn<br />

California—water from <strong>the</strong> springs to <strong>the</strong><br />

consumer in its most natural state.<br />

Today, Palomar Mountain Premium Spring<br />

Water is delivered to homes, <strong>of</strong>fices and<br />

restaurants. Its fine water is available at <strong>the</strong><br />

Palomar bottling facility and selected<br />

convenience stores. Palomar Mountain Spring<br />

Water <strong>of</strong>fers a variety <strong>of</strong> waters and dispensers<br />

to meet every residential and commercial need.<br />

The natural spring water is sourced from<br />

free-flowing springs high atop 160-million yearold<br />

Palomar Mountain in San Diego County,<br />

Sou<strong>the</strong>rn California. The springs lie away from<br />

civilization, high above smog levels,<br />

contaminants or additives.<br />

Palomar Mountain Spring Water is a onestop-shop<br />

for local spring water as it solely<br />

manages <strong>the</strong> flow <strong>of</strong> bulk hauling, bottling and<br />

delivery <strong>of</strong> spring water. Water is collected<br />

straight from <strong>the</strong> spring and transported directly<br />

to its bottling facility in state certified water<br />

trucks. There, it is filtered to remove possible<br />

1 7 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

microorganisms, and passed through high<br />

intensity, ultraviolet light to destroy any<br />

possible bacteria. The result is true, pure, clean<br />

and healthy bottled water.<br />

Conrad Pawelski serves as chief financial<br />

<strong>of</strong>ficer/general manager <strong>of</strong> Palomar Mountain<br />

Premium Spring Water. He was working for Eric<br />

at <strong>the</strong> time Eric bought Palomar Water and was<br />

actively involved in <strong>the</strong> purchase <strong>of</strong> <strong>the</strong><br />

company out <strong>of</strong> bankruptcy in June 2005.<br />

“The business has grown more than tenfold<br />

from <strong>the</strong> time we bought <strong>the</strong> business,” said<br />

Conrad. “We will be bringing back our<br />

sparkling water with natural fruit extracts and<br />

no sweeteners, and provide more <strong>of</strong> our water<br />

in refillable and one-way glass bottles. We have<br />

also expanded our production to include a 4.5-<br />

acre facility in Oceanside for small pack bottling<br />

capability so that we can get our products into<br />

more San Diego North County locations.”<br />

Both Eric and Conrad have deep roots in<br />

<strong>the</strong> community.<br />

Eric was born in <strong>Escondido</strong> and raised in<br />

<strong>Escondido</strong> and San Marcos. He graduated from<br />

Calvin Christian High School in <strong>Escondido</strong>.<br />

Eric and his wife have three children—a<br />

daughter, Ella, and sons Robert and Niels, who<br />

all work in <strong>the</strong> family businesses.<br />

Conrad has lived in North County since<br />

he was two years old. He grew up in Vista<br />

and resides <strong>the</strong>re now. After attending Cal<br />

Poly, he earned his MBA from Cal State<br />

San Marcos.<br />

A family-owned spring and distribution<br />

company, Palomar Mountain Spring Water is<br />

exactly as advertised—true spring water,<br />

straight from <strong>the</strong> source.<br />

T h e M a r k e t p l a c e ✦ 1 7 9

RANCHO<br />


✧<br />

Before <strong>Escondido</strong>, before statehood—<br />

Rancho Guejito, sustainably ranching<br />

since 1845.<br />

1 8 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

T h e M a r k e t p l a c e ✦ 1 8 1



✧<br />

Right: Bobby DePhilippis performing<br />

with his band, The Sound Doctors.<br />

Below: The front <strong>of</strong> Filippi’s Pizza<br />

Grotto on West Grand Avenue in<br />

<strong>Escondido</strong> during opening night <strong>of</strong> car<br />

show in 2018.<br />

Any list <strong>of</strong> popular Italian restaurants in<br />

San Diego County is certain to include <strong>the</strong><br />

name Filippi’s.<br />

Filippi’s Pizza Grotto has been revered since<br />

its first restaurant was opened in Little Italy in<br />

1950 by <strong>the</strong> patriarch <strong>of</strong> <strong>the</strong> family, Vincent<br />

DePhilippis. Since <strong>the</strong>n, <strong>the</strong> Filippi’s brand has<br />

expanded to include 15 restaurants, including<br />

one in <strong>Escondido</strong> on W. Grand Ave.<br />

Vincent’s grandson, Bobby DePhilippis, moved<br />

here from Philadelphia in 1965 and has carried<br />

on <strong>the</strong> tradition since 1972. He manages locations<br />

in <strong>Escondido</strong> (<strong>the</strong> chain’s busiest), Poway, Jamul<br />

and Santee. His daughter, Michelle, <strong>the</strong> fourth<br />

generation <strong>of</strong> restauranteurs in <strong>the</strong> family, runs<br />

<strong>the</strong> Imperial Beach site.<br />

The Filippi’s story began when Vincent and<br />

his wife Madeline arrived from New York in<br />

1947. Vincent opened an Italian grocery store<br />

on India Street and built a 30-seat restaurant<br />

behind it. Then, <strong>the</strong>y purchased <strong>the</strong> property<br />

next door and today Filippi’s is <strong>the</strong> biggest<br />

Italian restaurant in town with 220 seats.<br />

“In 1950, <strong>the</strong> area consisted entirely <strong>of</strong><br />

fishermen,” said Bobby. “If you didn’t speak<br />

Italian, you could get waited on in <strong>the</strong> store.”<br />

Vincent, who passed away in 1957, created<br />

<strong>the</strong> recipe for lasagna which still thrives at<br />

Filippi’s locations today.<br />

“My grandfa<strong>the</strong>r's recipe is nothing fancy—<br />

garlic, oil and tomatoes, without <strong>the</strong> peels,” said<br />

Bobby. “We use <strong>the</strong> best whole milk mozzarella<br />

and <strong>the</strong> best flour.”<br />

Bobby’s fa<strong>the</strong>r, Roberto, was more <strong>of</strong> a<br />

steakhouse and cocktail guy. He launched a<br />

restaurant called Caruso's and <strong>the</strong>n opened<br />

Butcher Shop steakhouses in Chula Vista and<br />

Mission <strong>Valley</strong>.<br />

“My fa<strong>the</strong>r taught me how to treat people,”<br />

said Bobby. “Always have a smile and say hello<br />

to everybody. And, if <strong>the</strong>re are any complaints,<br />

take care <strong>of</strong> it yourself right away.”<br />

The restaurant business has been part <strong>of</strong><br />

Bobby’s DNA for some 50 years. But, he still finds<br />

time to pursue o<strong>the</strong>r interests. He promotes<br />

boxing events (he’s been inducted into <strong>the</strong><br />

California Boxing Hall <strong>of</strong> Fame and <strong>the</strong> West Coast<br />

Hall <strong>of</strong> Fame) and sings in a band called The<br />

Sound Doctors. And, for good measure, he is a<br />

founding board member <strong>of</strong> Seacoast Commerce<br />

Bank <strong>of</strong> Rancho Bernardo which began in 2003.<br />

1 8 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Henry Avocado was founded in 1925 by<br />

Charles and Florence Henry, who were among<br />

<strong>the</strong> first to plant avocados in San Diego County.<br />

Prior to service during World War I, Charles<br />

Henry worked as a gardener in Los Angeles. On<br />

one <strong>of</strong> <strong>the</strong> estates, he took special note <strong>of</strong> some<br />

newly planted avocado trees and marveled at<br />

how well <strong>the</strong>y did in <strong>the</strong> Sou<strong>the</strong>rn California<br />

climate. In <strong>the</strong> early 1920s, he and Florence<br />

Schoeffel were married. Her family owned citrus<br />

groves which <strong>the</strong>y had developed in <strong>the</strong> late 19th<br />

century along <strong>the</strong> foothills <strong>of</strong> <strong>the</strong> San Gabriel<br />

mountains. Because <strong>of</strong> <strong>the</strong>ir mutual interest in<br />

farming, Charles and Florence searched for a<br />

location to plant avocados and raise a family.<br />

They found an ideal eighty-acre parcel on <strong>the</strong><br />

hillsides <strong>of</strong> <strong>Escondido</strong>. In 1925, <strong>the</strong>y started<br />

planting Fuerte trees, which, at that time, was <strong>the</strong><br />

most popular avocado variety. Over <strong>the</strong> years, <strong>the</strong><br />

original trees were replaced with <strong>the</strong> Hass variety.<br />

By <strong>the</strong> 1930s, <strong>the</strong>y had built a packinghouse<br />

and were delivering avocados to many Sou<strong>the</strong>rn<br />

California customers. Even though times were<br />

difficult during <strong>the</strong> depression, avocados were a<br />

specialty fruit that commanded high enough<br />

prices to keep <strong>the</strong> farm going. Florence and<br />

Charles soon realized <strong>the</strong>y needed a distinctive<br />

name for <strong>the</strong>ir product. Gil and Warren, <strong>the</strong>ir two<br />

young sons, were taking piano lessons from Lyle<br />

Barber, a classically-trained piano teacher. He was<br />

over for dinner one night to celebrate <strong>the</strong> Henry’s<br />

recent blue ribbon for <strong>the</strong>ir avocado entry at <strong>the</strong><br />

Los Angeles County Fair. He tasted one <strong>of</strong> <strong>the</strong><br />

award-winning avocados, and, using <strong>the</strong> musical<br />

term to praise an excellent performance, exclaimed<br />

“Bravo”. They all thought that sounded fitting, so<br />

“Bravo” was combined with “avocado” to become<br />

“Bravocado”. The company has continuously used<br />

Bravocado for its premium label ever since.<br />

After serving in <strong>the</strong> military during World<br />

War II, <strong>the</strong> Henry’s eldest son, Gil returned to<br />

<strong>Escondido</strong> to assist his parents. Gil’s bro<strong>the</strong>r,<br />

Warren, after military service in <strong>the</strong> Korean War,<br />

also joined <strong>the</strong> company and both took on<br />

added responsibilities after <strong>the</strong>ir fa<strong>the</strong>r, Charles,<br />

was killed in a tractor accident in 1953. Warren<br />

focused on farming and Gil handled packing,<br />

while <strong>the</strong>ir mo<strong>the</strong>r continued to do <strong>the</strong><br />

accounting. Later in <strong>the</strong> 1950s, Florence’s<br />

nephew, George Schoeffel, joined <strong>the</strong> company<br />

to handle sales. In subsequent years, <strong>the</strong><br />

company dramatically increased production by<br />

developing additional groves.<br />

Henry built <strong>the</strong> avocado industry’s first<br />

forced-air ripening room in <strong>the</strong> early 1980s.<br />

Ripening ensured that all avocados in <strong>the</strong> same<br />

container ripened faster and more evenly, so<br />

consumers could receive a fresher avocado in <strong>the</strong><br />

desired stage <strong>of</strong> ripeness. This was recognized by<br />

consumers as an added value resulting in higher<br />

demand. To supply its expanding demand, in <strong>the</strong><br />

1990s, ripe distribution centers were added in<br />

Phoenix, Arizona, and San Jose, California. In<br />

subsequent years, distribution centers were<br />

added in San Antonio and Houston, Texas, and<br />

Charlotte, North Carolina.<br />

In 2018, <strong>the</strong> company moved its headquarters<br />

from <strong>the</strong> original property to a modern<br />

distribution building in <strong>Escondido</strong>, although <strong>the</strong><br />

original grove remained in avocado production as<br />

it has since 1925. Throughout its history,<br />

members <strong>of</strong> <strong>the</strong> Henry family have been involved<br />

in numerous farming-related associations such as<br />

<strong>the</strong> Farm Bureau and <strong>the</strong> California Avocado<br />

Commission, in addition to local civic and<br />

charitable organizations.<br />

Over <strong>the</strong> years, additional owners were added<br />

to assist and replace <strong>the</strong> retiring original partners.<br />

The current managing owners are Phil Henry,<br />

president; Don Hoey, vice-president <strong>of</strong> Sales; Rick<br />

Opel, vice-president <strong>of</strong> farm management; and<br />

Vic Varvel, vice-president <strong>of</strong> packing operations.<br />

In <strong>the</strong> early years, Henry was strictly a grower<br />

and packer <strong>of</strong> California avocados. Today, <strong>the</strong><br />

Henry’s are still growers, but <strong>the</strong> company is<br />

better described as a year-round distributor <strong>of</strong><br />

custom-ripened fresh avocados.<br />

HENRY<br />



T h e M a r k e t p l a c e ✦ 1 8 3



✧<br />

Top: From left to right, Luis<br />

Martinez—Victors older bro<strong>the</strong>r.<br />

Victor Martinez. Picture taken in<br />

1960 when <strong>the</strong> two worked at El<br />

Charro Tortilleria.<br />

Below: Victor and Teresa Center. Left<br />

to right: Raymond, Manuel, Hugo, &<br />

Gabriel. Picture taken at 2017<br />

holiday party. Victor named <strong>the</strong><br />

business in honor <strong>of</strong> his mo<strong>the</strong>r<br />

Esperanza.<br />

Esperanza’s Tortilleria, founded in 1980 by<br />

Teresa and Victor Martinez, is a family-run<br />

business that believes tortillas, chips, tostadas,<br />

masa (dough) for tamales and o<strong>the</strong>r corn and<br />

flour-based products should be made using<br />

traditional techniques.<br />

Victor, a native <strong>of</strong> Guadalajara, Mexico,<br />

immigrated to California when he was seventeen<br />

years old. Family friend and former owner <strong>of</strong> El<br />

Charro Tortilleria, Alejandro Lievanos, assisted<br />

Victor’s fa<strong>the</strong>r, Victoriano Martinez, by <strong>of</strong>fering<br />

him, his wife, Esperanza, and <strong>the</strong>ir children—<br />

Luis, Victor, and Jose—jobs and by sponsoring<br />

<strong>the</strong> Martinez family in applying for permanent<br />

residency. Victor worked <strong>the</strong>re from 1959 to<br />

1980, all while saving up for his own tortilleria,<br />

which he opened with his wife.<br />

Victor and Teresa, having only a sixth-grade<br />

education, shared a vision <strong>of</strong> one day owning<br />

<strong>the</strong>ir very own tortilla business. Ga<strong>the</strong>ring <strong>the</strong>ir<br />

limited resources, <strong>the</strong>y decided to take a chance<br />

and move forward with <strong>the</strong>ir dream—one which<br />

has led to today’s enterprise.<br />

Now onto its third generation <strong>of</strong> tortilla<br />

specialists, Teresa and Victor’s sons—Manuel,<br />

Gabriel, Raymond, and Hugo—have been<br />

involved in its management and expansion.<br />

Originally located in San Marcos, <strong>the</strong> tortilleria<br />

moved to its current location in <strong>Escondido</strong> in 1996.<br />

Behind an interior door <strong>of</strong> a small Mexican<br />

market lies a factory filled with loud, rumbly<br />

machinery. Thousands <strong>of</strong> flour and corn tortillas<br />

are produced every day that will later be served in<br />

homes and restaurants as part <strong>of</strong> au<strong>the</strong>ntic meals.<br />

All <strong>the</strong> corn products are made from whole<br />

ground corn and are grounded by limestone; a<br />

traditional grinding method started by South<br />

American Indians.<br />

“We like <strong>the</strong> texture, we like <strong>the</strong> smell, and<br />

especially like <strong>the</strong> taste which goes great with<br />

Mexican dishes,” said Hugo Martinez, company<br />

vice president.<br />

Over <strong>the</strong> years, Esperanza’s has earned an outstanding<br />

reputation among its customers due to its<br />

simple, yet consistent recipes and strong service.<br />

A wholesale and retail tortilleria, Esperanza’s<br />

distributes to restaurants, grocery stores, and catering<br />

businesses throughout Sou<strong>the</strong>rn California<br />

and is increasing its clientele to fur<strong>the</strong>r regions.<br />

1 8 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


Celebrating its sixty-second year in<br />

<strong>Escondido</strong>, <strong>the</strong> family-owned Jack Powell<br />

Chrysler Dodge Jeep Ram has roots in<br />

Dearborn, Michigan, where Dodge dealer Jack<br />

Powell, Sr., ran Jack Powell Motors from 1933<br />

until 1952, when he moved his family to<br />

California. In 1958, Powell established Jack<br />

Powell Desoto-Plymouth. The company, located<br />

at 332 South <strong>Escondido</strong> Boulevard, eventually<br />

obtained a Chrysler franchise, following<br />

Desoto’s discontinuation in 1960.<br />

In 1971, Jack Powell, Jr., a USC graduate,<br />

assumed management <strong>of</strong> <strong>the</strong> company, which<br />

<strong>the</strong>n sold 10 to 12 new cars per month,<br />

maintained a seven-bay service department,<br />

and employed 11 people, including Jack<br />

Jr.’s mo<strong>the</strong>r Anita, who was <strong>the</strong> bookkeeper.<br />

In 1973, <strong>the</strong> Arab Oil Embargo was a<br />

significant test <strong>of</strong> Jack Jr.’s leadership. After<br />

successfully seeing <strong>the</strong> dealership through<br />

that challenging period, he bought <strong>the</strong><br />

business from his fa<strong>the</strong>r.<br />

In <strong>the</strong> mid-1970s, <strong>Escondido</strong>’s auto<br />

dealers recognized <strong>the</strong> need for larger<br />

facilities and organized to create an auto<br />

retailing cluster. Over a five-year period,<br />

Powell Jr., along with <strong>the</strong> owners <strong>of</strong> four<br />

o<strong>the</strong>r local dealerships, bought and developed <strong>the</strong><br />

78 acres <strong>of</strong> land that comprise <strong>the</strong> <strong>Escondido</strong> Auto<br />

Park. In 1987, Jack Jr. merged Jack Powell Chrysler<br />

Plymouth with his new Dodge franchise to form<br />

Jack Powell Chrysler Dodge, located at 1625 Auto<br />

Park Way. Today, with 15 franchises and<br />

approximately 3,000 vehicles, <strong>the</strong> <strong>Escondido</strong> Auto<br />

Park ranks as <strong>the</strong> city’s primary sales tax generator.<br />

Jack Jr.’s children, Jasmine and Jasen Powell,<br />

entered <strong>the</strong> family business in <strong>the</strong> early 2000s,<br />

each receiving extensive training in every<br />

department. This third generation <strong>of</strong> Powell<br />

auto dealers would help navigate <strong>the</strong> 2008<br />

financial crisis and <strong>the</strong> subsequent addition <strong>of</strong> a<br />

Jeep franchise. In 2012, Jack Jr. retired, selling<br />

<strong>the</strong> business to Jasen and Jasmine, who, as partowners,<br />

oversee all operations. Jack Powell<br />

Chrysler Dodge Jeep Ram employs over 100<br />

people, carries about 1,000 vehicles, and boasts<br />

and annual sales volume <strong>of</strong> over $100 million.<br />

✧<br />

Top, left: Jack Powell, Sr.<br />

Above: Jack Powell Motors opened<br />

in 1958.<br />

Below: Jack Powell Chrysler Dodge<br />

Jeep Ram in <strong>the</strong> <strong>Escondido</strong> Auto Park.<br />

T h e M a r k e t p l a c e ✦ 1 8 5

WEST<br />




✧<br />

The West <strong>Escondido</strong> Automotive &<br />

Transmission facility at 2200 Auto<br />

Park Way.<br />

West <strong>Escondido</strong> Automotive & Transmission<br />

began in August 1993 when Brian Bowersock, a<br />

23-year-old Master ASE (Automotive Service<br />

Excellence) Certified Automotive Technician, took<br />

over a failing transmission facility encompassing<br />

4,500 square feet at 644 9th Avenue in <strong>Escondido</strong>.<br />

Not only did <strong>the</strong> business name change, but<br />

Brian and his bro<strong>the</strong>r, Kevin, immediately went<br />

to work to transform <strong>the</strong> scope <strong>of</strong> <strong>the</strong> business.<br />

In addition to performing transmission repairs,<br />

rebuilding and servicing, <strong>the</strong>y would also<br />

become a general automotive service facility,<br />

covering everything from simple engine oil<br />

changes, smog, drivability and diagnosis, to<br />

major transmission rebuilds.<br />

As <strong>the</strong> business grew, more space was needed<br />

and <strong>the</strong> business moved to a 7,500 square-foot<br />

(now covering 10,000 square feet) facility at<br />

2200 Auto Park Way. West <strong>Escondido</strong><br />

Automotive employs eight Master ASE Certified<br />

Technicians, a manager, two service consultants,<br />

a parts manager and two customer service<br />

drivers. Kevin Bowersock has headed up <strong>the</strong><br />

transmission department since 1995.<br />

From <strong>the</strong> outset, Brian Bowersock has<br />

maintained a simple and effective philosophy.<br />

“Our vision is to provide <strong>the</strong> highest level <strong>of</strong><br />

automotive and customer service to everyone in<br />

<strong>the</strong> community,” said Brian. “With some <strong>of</strong> <strong>the</strong><br />

longest warranties in <strong>the</strong> industry, it makes for a<br />

great automotive experience.”<br />

And, <strong>the</strong> business keeps growing every year.<br />

With locations in <strong>Escondido</strong>, El Cajon, Kearny,<br />

Mesa, and its newest facility in Miramar/UTC,<br />

<strong>the</strong> West Automotive Group plans to open from<br />

two to four more locations in <strong>the</strong> future.<br />

And, Brian’s industry knowledge and reputation<br />

has made him a media personality. For 15 years, he<br />

has done weekly auto segments as <strong>the</strong> “AutoMan”<br />

on <strong>the</strong> CW San Diego Channel 6 and Fox 5 News<br />

along with for <strong>the</strong> better part <strong>of</strong> a decade, he has<br />

served as host <strong>of</strong> Auto Talk Radio on KFMB 760 and<br />

now <strong>the</strong> Answer San Diego 1170 radio.<br />

In addition, West Automotive Group<br />

maintains a strong commitment to its<br />

community. For many years, it has sponsored<br />

youth baseball leagues and boy scout functions<br />

in <strong>Escondido</strong>.<br />

1 8 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

OneWest Bank, CIT's Sou<strong>the</strong>rn California<br />

branch bank, is committed to supporting <strong>the</strong><br />

local community <strong>of</strong> savers and small businesses<br />

through deposit products, lending solutions and<br />

community investments. With over 60 locations<br />

spanning from San Diego and Ventura County,<br />

we proudly <strong>of</strong>fer a personal, high-level customer<br />

experience across our branch network. In 2018,<br />

OneWest won a Gold Stevie award for<br />

excellence in customer service.<br />

In addition to serving customers' everyday<br />

financial needs, OneWest's employees regularly<br />

aid in volunteer efforts, such as providing<br />

assistance at senior centers and food banks.<br />

Chief among its philanthropic pursuits,<br />

OneWest's <strong>Escondido</strong> branch is proudly<br />

partnered with Operation HOPE, a nonpr<strong>of</strong>it<br />

organization that empowers low to moderate<br />

income youth and adults with financial dignity,<br />

to <strong>of</strong>fer one-on-one counseling at no cost to<br />

clients via <strong>the</strong> HOPE Inside programming<br />

model. Financial wellbeing coaches help clients<br />

meet <strong>the</strong>ir goals, which might include boosting<br />

credit scores, home buying, entrepreneurship,<br />

and better money management.<br />

John Hope Bryant began Operation HOPE in<br />

Los Angeles in 1992 as a means to financially<br />

empower those affected by that year's riots.<br />

Since <strong>the</strong>n, <strong>the</strong> organization has expanded its<br />

reach across <strong>the</strong> country and internationally<br />

through <strong>the</strong> HOPE Inside network <strong>of</strong> more than<br />

120 locations, promoting personal fiscal<br />

responsibility, small business development and<br />

job creation. Operation HOPE has touched <strong>the</strong><br />

lives <strong>of</strong> four million people, <strong>the</strong>reby generating<br />

over $3 billion in economic activity within<br />

underserved communities.<br />


BANK<br />

✧<br />

Above: Clyde Taitano vice president <strong>of</strong><br />

OneWest Bank.<br />

Below: Clyde Taitano with Operation<br />

Hope founder John Hope Bryant.<br />

T h e M a r k e t p l a c e ✦ 1 8 7

VOLVO<br />



✧<br />

Volvo Specialist <strong>of</strong> <strong>Escondido</strong> is<br />

located at 235 North Andreasen<br />

Drive in <strong>Escondido</strong>.<br />

Established in 1984, Volvo Specialist <strong>of</strong><br />

<strong>Escondido</strong> is <strong>the</strong> premier destination for Volvo<br />

repair service, A small, high-end repair shop in a<br />

relatively small city, customers travel to <strong>Escondido</strong><br />

from Los Angeles, Arizona, and Nevada to receive<br />

quality service for <strong>the</strong>ir Volvos.<br />

Vol-Spec’s factory-trained mechanics work in<br />

clean, full-service work bays, servicing <strong>the</strong> entire<br />

range <strong>of</strong> Volvo vehicles. Additionally, it is one <strong>of</strong><br />

<strong>the</strong> only shops in San Diego County that <strong>of</strong>fers<br />

Volvo hybrid repair service. Volvo Specialist <strong>of</strong><br />

<strong>Escondido</strong> has <strong>the</strong> highest-quality diagnostic and<br />

repair technology, <strong>the</strong> same equipment that is<br />

found in Volvo dealerships. For those customers<br />

who need to leave <strong>the</strong>ir vehicle with Vol-Spec, <strong>the</strong><br />

shop <strong>of</strong>fers complimentary rentals and Uber rides.<br />

Volvo Master Technician Axel Cojulun is <strong>the</strong><br />

current owner <strong>of</strong> Volvo Specialist, having<br />

purchased <strong>the</strong> business four years ago. With over<br />

twenty-five years <strong>of</strong> hands-on experience with<br />

Volvos, he has worked as an import/export parts<br />

manager, technician, and technical trainer. His<br />

extensive background with Volvo includes<br />

technical work at <strong>the</strong> company’s Go<strong>the</strong>nburg<br />

headquarters and <strong>the</strong> management <strong>of</strong> a training<br />

center in Latin America. He has shared his<br />

cumulative expertise with Volvo dealerships<br />

worldwide. The technicians <strong>of</strong> Vol- Spec continue<br />

to attend Volvo training sessions to stay informed<br />

about <strong>the</strong> latest industry developments.<br />

Axel lives with his wife and children in a<br />

historic residence, once named “San Diego<br />

House <strong>of</strong> <strong>the</strong> Month.” Having lived all over <strong>the</strong><br />

world, Axel is proud to call <strong>Escondido</strong> home.<br />

He considers it a town on <strong>the</strong> rise and, through<br />

Vol-Spec, delivers <strong>the</strong> kind <strong>of</strong> skills and service<br />

that you’d expect to find in larger cities.<br />

For more information or to schedule a repair,<br />

please visit www.volvoserviceescondido.com.<br />

1 8 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y



Though it only seats about 24 in<br />

approximately 600 square feet, downtown<br />

<strong>Escondido</strong>’s Sunny Side Kitchen makes a big<br />

statement as a two-time winner <strong>of</strong> Yelp’s<br />

nationwide “Top Places to Eat.”<br />

“We are a mom and pop panini shop,” said<br />

owner Kate Carpenter. “But thanks to our<br />

amazing customers we earned a spot on Yelp’s<br />

annual list <strong>of</strong> top 100 places to eat in <strong>the</strong> nation.<br />

We are honored.”<br />

Open since 2015, Sunny Side Kitchen<br />

specializes in grilled to order panini sandwiches,<br />

homemade soup, fresh seasonal salads, and<br />

made from scratch bite-sized cookies and glutenfree<br />

muffins. The restaurant’s best-seller is “The<br />

Works,” which features egg, honey cured bacon,<br />

smashed avocado and three melty cheeses on<br />

locally baked sourdough bread.<br />

“The thing that defines us at Sunny Side<br />

Kitchen is handcrafted deliciousness,” explained<br />

owner Bob Carpenter. “We keep that in mind for<br />

everything we do, from making old-fashioned<br />

lemonade one at a time with farmers’ market<br />

lemons to our oven roasted, hand shredded<br />

chicken that goes into <strong>the</strong> signature Tuscan<br />

chicken panini and all <strong>the</strong> o<strong>the</strong>r details that make<br />

a difference.”<br />

The recipes are from family members and<br />

from Kate’s collection <strong>of</strong> cookbooks acquired<br />

during her years as a food editor.<br />

“Ever since I was a kid watching my mom in<br />

<strong>the</strong> kitchen, I have loved cooking, baking and<br />

eating!” she said.“My kids always said I make<br />

<strong>the</strong> best grilled cheese sandwiches,” Bob said.<br />

“And now that I have made thousands <strong>of</strong> <strong>the</strong>m,<br />

I think a lot more people would agree!”<br />

Sunny Side Kitchen is happy to be located in<br />

<strong>Escondido</strong>, where Bob and Kate live. They feel<br />

like <strong>the</strong>y are becoming an established part <strong>of</strong> <strong>the</strong><br />

historic downtown business community, one<br />

bite-sized cookie, cheesy panini and Yelp review<br />

at a time!<br />

Sunny Side Kitchen is located at 155 S.<br />

Orange St., in downtown <strong>Escondido</strong>. Hours are<br />

6:30 a.m. to 2:30 p.m. Monday through<br />

Saturday. Catering available. The web site is<br />

www.SunnySideKitchen.com and <strong>the</strong> phone<br />

number is 760-294-4450.<br />

✧<br />

Bob and Kate Carpenter.<br />

T h e M a r k e t p l a c e ✦ 1 8 9

VISIT<br />


✧<br />

Top: Queen Califia’s Magical Circle.<br />


Middle: San Diego Zoo Safari Park.<br />


Bottom: Hungry Hawk<br />

Vineyards & Winery.<br />


<strong>Escondido</strong> may mean “hidden” in Spanish<br />

but it is no secret <strong>the</strong>re is a lot going on here!<br />

Located just 30 miles north <strong>of</strong> downtown San<br />

Diego and 20 minutes from <strong>the</strong> coast,<br />

<strong>Escondido</strong> is home to major attractions,<br />

beautiful wineries, craft breweries, unique arts<br />

and <strong>the</strong>atre, delicious culinary experiences and<br />

a charming historic downtown. Visitors and<br />

locals alike enjoy <strong>the</strong> beautiful climate with<br />

year-round golfing, hiking, biking, fishing, and<br />

fantastic events!<br />

The list <strong>of</strong> “must-do sights”<br />

includes <strong>the</strong> California Center for<br />

<strong>the</strong> Arts, <strong>Escondido</strong>, a unique<br />

performing arts complex,<br />

museum, and conference center;<br />

<strong>the</strong> San Diego Zoo Safari Park, an<br />

expansive wildlife sanctuary and<br />

conservatory; Stone Brewing<br />

World Bistro & Gardens; and <strong>the</strong><br />

amazing sculpture garden, Queen<br />

Califia’s Magical Circle, created by<br />

<strong>the</strong> late world-acclaimed artist<br />

Niki de Saint Phalle. The San<br />

Diego Children’s Discovery Museum is a<br />

fantastic family resource with interactive<br />

learning activities and <strong>the</strong> outdoor expanse <strong>of</strong><br />

Daley Ranch’s wilderness preserve provides<br />

extensive hiking, biking and equestrian trails<br />

located adjacent to Dixon Lake with great<br />

fishing and camping grounds.<br />

<strong>Escondido</strong> is host to over thirty-five major<br />

annual events including Cruisin’ Grand<br />

<strong>Escondido</strong> , which has been one <strong>of</strong> <strong>the</strong> greatest<br />

ongoing vintage car show traditions in Sou<strong>the</strong>rn<br />

California since 1999. More recent to <strong>the</strong><br />

local event scene is <strong>the</strong> <strong>Escondido</strong> Tamale<br />

Festival in November, which attracts over<br />

twelve thousand people and celebrates<br />

<strong>Escondido</strong>’s Latino culture.<br />

Embracing a farm-to-table experience,<br />

<strong>Escondido</strong> <strong>of</strong>fers a variety <strong>of</strong> culinary<br />

experiences with chef-owned restaurants<br />

and local eateries that are very popular in <strong>the</strong><br />

San Diego foodie world. There are also three<br />

weekly farmers’ markets and several year-round<br />

farm stands that supply <strong>the</strong> community with<br />

fresh produce, flowers, honey, and goods from<br />

local farmers.<br />

<strong>Escondido</strong>’s regional wineries <strong>of</strong>fer over<br />

twenty diverse tasting experiences from<br />

cool urban wineries and tasting rooms to<br />

hilltop terraces with spectacular views. Guests<br />

can spend relaxing afternoons with friends<br />

and enjoy casual opportunities to meet <strong>the</strong><br />

vintners and learn about <strong>the</strong>ir award-winning<br />

wines. The <strong>Escondido</strong> Wine Region is rich in<br />

California’s historical significance for both grape<br />

growing and wine making. Some <strong>of</strong> California’s<br />

first wine grapes were grown and pressed right<br />

here, starting <strong>the</strong> state’s wine making traditions<br />

dating back to <strong>the</strong> late 1700s.<br />

San Diego is considered <strong>the</strong> “Capital <strong>of</strong> Craft<br />

Beer” and <strong>Escondido</strong> is renowned for having <strong>the</strong><br />

largest and most historically significant brewery<br />

in Stone Brewing and one <strong>of</strong> <strong>the</strong> newest, and <strong>the</strong><br />

smallest brewery in <strong>the</strong> County at <strong>the</strong><br />

<strong>Escondido</strong> Brewing Company.<br />

With a small-town feel and diverse attractions<br />

and things to do, <strong>Escondido</strong> is a wonderful place<br />

to explore, experience and enjoy!<br />

1 9 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y




The Downtown Business Association (DBA)<br />

<strong>of</strong> <strong>Escondido</strong> was established in 1962 by some<br />

community—minded downtown business<br />

owners. The main thoroughfare <strong>of</strong> downtown—<br />

Grand Avenue—dates back to 1888.<br />

“The primary function <strong>of</strong> <strong>the</strong> DBA is to<br />

promote our historic downtown as a shopping,<br />

dining and entertainment destination,” said<br />

current board president, Alex MacLachlan.<br />

“We’ve learned from <strong>the</strong> experiences <strong>of</strong> <strong>the</strong> past<br />

and we’re developing our own path.”<br />

One means by which <strong>the</strong> DBA promotes<br />

downtown <strong>Escondido</strong> is through developing<br />

events or assisting in <strong>the</strong> development and<br />

running <strong>of</strong> events. Currently, <strong>the</strong> DBA sponsors<br />

three recurring events in <strong>the</strong> community—<br />

<strong>Escondido</strong> Street Faire (held twice annually in<br />

May and October), For The Love <strong>of</strong> Chocolate<br />

Festival in February and <strong>the</strong> <strong>Escondido</strong> Tamale<br />

Festival in November.<br />

These events bring shoppers, investment,<br />

visitors and awareness to Grand Avenue and to<br />

<strong>the</strong> city in general. In addition, <strong>the</strong>y support <strong>the</strong><br />

economic health and cultural tourism goals <strong>of</strong><br />

<strong>the</strong> district.<br />

One event on <strong>the</strong> DBA’s wish list is <strong>the</strong><br />

establishment <strong>of</strong> an annual outdoor music<br />

festival in downtown <strong>Escondido</strong>. This festival<br />

would be similar to <strong>the</strong> former San Diego Street<br />

Scene, albeit smaller in scale.<br />

Always looking to enhance <strong>the</strong> beauty <strong>of</strong> <strong>the</strong><br />

community, <strong>the</strong> DBA recently collaborated with <strong>the</strong><br />

city <strong>of</strong> <strong>Escondido</strong> in a median beautification<br />

program along Grand Avenue. This project<br />

involved <strong>the</strong> removal <strong>of</strong> old eucalyptus trees and<br />

replacement with drought tolerant trees and plants.<br />

A key function <strong>of</strong> <strong>the</strong> DBA is for business<br />

owners to get to know <strong>the</strong>ir fellow<br />

entrepreneurs and business neighbors while<br />

serving as an advocate and promoter <strong>of</strong><br />

downtown <strong>Escondido</strong>. This goal has been<br />

achieved through regular meetings that bring<br />

downtown business owners toge<strong>the</strong>r.<br />

“We used to have a handful <strong>of</strong> people<br />

showing up at a monthly merchant meeting,”<br />

said MacLachlan. “Now, we get 40 to 50<br />

business owners toge<strong>the</strong>r every three months.<br />

We meet at a different business each quarter and<br />

discuss <strong>the</strong> issues affecting <strong>the</strong> community. We<br />

are proud <strong>of</strong> <strong>the</strong> camaraderie we’ve been able to<br />

build among business owners in <strong>Escondido</strong>.”<br />

✧<br />

Above: The always popular <strong>Escondido</strong><br />

Tamale Festival draws big crowds<br />

very year.<br />

Below: The Downtown Business<br />

Association board.<br />

T h e M a r k e t p l a c e ✦ 1 9 1


DBA<br />


Ledge Media is a leading-edge multimedia<br />

and publishing company, now headquartered in<br />

Jackson, Wyoming. Its origins can be traced<br />

back to 1973 where a small regional publishing<br />

company based in San Antonio, Texas was<br />

helping businesses and historical societies tell<br />

<strong>the</strong>ir stories in <strong>the</strong> most compelling and<br />

powerful ways possible. Working with a wide<br />

variety <strong>of</strong> clients—from corporations to civic<br />

organizations to individuals and families, Ledge<br />

Media has emerged as a force in <strong>the</strong> publishing<br />

industry.<br />

In <strong>the</strong> mid-1990s, a new division was created,<br />

<strong>the</strong> Historical Publishing Network, better known<br />

as HPNbooks, and this division focused on<br />

producing hardcover c<strong>of</strong>fee table-style history<br />

and photo-journal type cityscape books. The<br />

first <strong>of</strong> <strong>the</strong>se was Fire and Gold: The San<br />

Francisco Story. In <strong>the</strong> ensuing years, HPN<br />

Books has perfected <strong>the</strong> sponsored-book model<br />

<strong>of</strong> publishing.<br />

Conceived around <strong>the</strong> idea <strong>of</strong> an ultra-highquality<br />

hardcover chronicle <strong>of</strong> a city or county’s<br />

past, <strong>the</strong>se exceptional books were also designed<br />

to raise funds for a sponsoring organization. As <strong>of</strong><br />

2020, HPNbooks has published more than 200<br />

titles, while raising hundreds <strong>of</strong> thousands <strong>of</strong><br />

dollars for its many partnering groups. Now a<br />

woman-owned company, Ledge Media has fur<strong>the</strong>r<br />

developed <strong>the</strong>ir publishing network and<br />

incorporated many new modern technologies<br />

including augmented reality which embeds video<br />

and o<strong>the</strong>r information into printed materials.<br />

The unique mix <strong>of</strong> talents and expertise<br />

brought to bear in a Ledge Media/HPN project<br />

culminates in a remarkable creation—everything<br />

from breathtaking, photo-rich, c<strong>of</strong>fee table<br />

books and o<strong>the</strong>r printed materials to stunning<br />

websites and captivating video productions.<br />

For more information, or to inquire about<br />

producing your own publication, please visit<br />

www.ledgemedia.net or www.HPNBooks.com.<br />

1 9 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Webb Bro<strong>the</strong>rs Trucking Company, on Grape Day in 1920.<br />

T h e M a r k e t p l a c e ✦ 1 9 3

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<strong>Escondido</strong> from <strong>the</strong> Daley Ranch.<br />

1 9 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

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Building a<br />

Greater <strong>Escondido</strong><br />

E s c o n d i d o ’ s e n g i n e e r s , r e a l t o r s , a n d u t i l i t i e s<br />

p r o v i d e t h e e c o n o m i c f o u n d a t i o n o f t h e c i t y<br />

Richard Meyst and Fallbrook Engineering .........................................1 9 6<br />

San Luis Rey Indian Water Authority ...............................................2 0 0<br />

Traci Bass & Associates .................................................................2 0 3<br />

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✧<br />

Young Richard Meyst.<br />

Richard Meyst, CEO <strong>of</strong> Fallbrook Engineering,<br />

<strong>the</strong> influential medical engineering company, has<br />

been instrumental in developing health care<br />

technology that many <strong>of</strong> us utilize today.<br />

A medical device design and development<br />

expert, Meyst was an engineer long before<br />

receiving his diplomas from <strong>the</strong> University<br />

<strong>of</strong> Wisconsin, Madison. In fact, it was winning<br />

a high school science fair project, in which<br />

he measured <strong>the</strong> effects <strong>of</strong> G-force on<br />

hamsters, that really propelled him on his<br />

career path. It also earned him a tour <strong>of</strong> <strong>the</strong><br />

university’s physics and engineering labs back<br />

in <strong>the</strong> 1960s.<br />

“The local newspaper (Milwaukee Journal)<br />

sponsored <strong>the</strong> science fair,” said Meyst. “One <strong>of</strong><br />

<strong>the</strong> perks for winning <strong>the</strong> competition was<br />

getting to spend a week at a Navy base and<br />

going out on a ship. We stayed in <strong>the</strong> barracks<br />

and went out on a destroyer. It was quite<br />

an experience.”<br />

Born in Milwaukee and raised in suburban<br />

Elm Grove, Meyst began his career in<br />

nor<strong>the</strong>rn climes before an opportunity arose in<br />

Sou<strong>the</strong>rn California.<br />

“After graduating from UW Madison, I<br />

landed a job in Glens Falls, New York with a<br />

medical device company in <strong>the</strong> research and<br />

development area,” said Meyst. “Glens Falls<br />

averages more than two hundred inches <strong>of</strong> snow<br />

a year. After two years <strong>the</strong>re, I moved to Crystal<br />

Lake, Illinois where I worked for Baxter<br />

Healthcare. Five years later after enduring<br />

three <strong>of</strong> <strong>the</strong> worst winters I can remember, I<br />

was recruited by a neighbor who was an<br />

executive with an electronics company (Oak<br />

Industries) that was relocating <strong>the</strong>ir<br />

headquarters to Rancho Bernardo.”<br />

The idea <strong>of</strong> living in Sou<strong>the</strong>rn California after<br />

those miserable winters certainly appealed to<br />

Meyst, who moved to <strong>Valley</strong> Center in 1980.<br />

Unfortunately, <strong>the</strong> company fell on hard times<br />

and Meyst returned to working for a medical<br />

device company. He spent five years with Imed<br />

Corporation and ano<strong>the</strong>r two years with Diatek,<br />

Corp., a medical products design and<br />

manufacturing company. He held various<br />

technical and management positions with those<br />

companies in developing and manufacturing<br />

new medical products.<br />

Meyst left Diatek in 1988 and began<br />

consulting with Fallbrook Engineering as an<br />

independent contractor. After a year, he became<br />

a partner and a year later became vice president.<br />

In 2003, <strong>the</strong> company founder retired and<br />

Meyst became <strong>the</strong> sole owner, president and<br />

CEO. Bill Atkinson, a long-time employee <strong>of</strong><br />

Fallbrook Engineering, serves as vice president.<br />

Shortly after Meyst became sole owner,<br />

<strong>the</strong> company headquarters was heavily<br />

impacted by <strong>the</strong> San Diego County wildfires—<br />

specifically <strong>the</strong> Paradise fire—in October 2003<br />

which destroyed two <strong>of</strong> its four buildings. With<br />

<strong>the</strong> assistance <strong>of</strong> employees, friends, colleagues,<br />

and a great insurance policy, <strong>the</strong> company<br />

rebuilt and, after a year, was performing better<br />

than ever.<br />

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✧<br />

Left: A newspaper clipping <strong>of</strong> a<br />

teenage Richard Meyst winning an<br />

award at <strong>the</strong> Sou<strong>the</strong>ast Wisconsin<br />

science fair.<br />

Below: FEI President and CEO<br />

Richard Meyst.<br />

“Then, <strong>the</strong> wildfires <strong>of</strong> October 2007 once<br />

again threatened our property,” said Meyst.<br />

“Fortunately, we were spared, but it became<br />

apparent that our location was vulnerable. So,<br />

we made <strong>the</strong> decision to move to a safer, more<br />

central location.”<br />

In January 2008, Fallbrook Engineering<br />

moved its <strong>of</strong>fices from <strong>Valley</strong> Center to its<br />

current location in <strong>Escondido</strong>.<br />

The core <strong>of</strong> its business is product design<br />

and development. And, all <strong>the</strong>se years later,<br />

that is something that still energizes Meyst to<br />

this day.<br />

“Being able to design and develop products<br />

that improve <strong>the</strong> health and overall life<br />

experience <strong>of</strong> so many people is what drives<br />

me,” said Meyst. “Our project teams<br />

have worked in concert to find design solutions<br />

to many challenging new medical product<br />

opportunities. Satisfaction comes from seeing an<br />

inventor’s dream or napkin sketch product idea<br />

turn into a manufactured product that really<br />

does improve people’s health and saves lives.”<br />

To Meyst, design is <strong>the</strong> science <strong>of</strong> compromise.<br />

Its purpose is to find optimal solutions to a myriad<br />

<strong>of</strong> difficult design challenges that result in safe,<br />

effective, reliable and economical new products.<br />

Over <strong>the</strong> years, Meyst has been involved in<br />

numerous medical product inventions. In fact,<br />

he has 16 patents to his credit. When asked to<br />

identify his most memorable invention, he is<br />

quick to mention his very first one ranks right<br />

at <strong>the</strong> top.<br />

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✧<br />

Above: FEI Vice President<br />

Bill Atkinson.<br />

Below: FEI’s <strong>of</strong>fices at 355<br />

West Grand.<br />

“That first product was a blood transfusion<br />

filter that was better than all o<strong>the</strong>r products on<br />

<strong>the</strong> market,” said Meyst. “It was able to filter<br />

more blood, cleaner and faster than all <strong>the</strong><br />

competition. And, my co-inventor and I<br />

developed <strong>the</strong> product in record time. That<br />

product was sold for better than 20 years at <strong>the</strong><br />

rate <strong>of</strong> 50,000 per month.”<br />

Fallbrook Engineering has many projects<br />

currently in <strong>the</strong> works. For starters, <strong>the</strong>y are<br />

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developing a computer-controlled device to<br />

keep track <strong>of</strong> a patient’s medications and even<br />

dispense <strong>the</strong>m.<br />

“People who are very sick <strong>of</strong>ten have complex<br />

medication requirements, and doctors need a way<br />

to improve compliance and make sure patients<br />

take <strong>the</strong>ir medications on time,” said Meyst.<br />

They are also working on an ergonomic<br />

hand piece for laparoscopic surgery to reduce<br />

fatigue and allow <strong>the</strong> surgeon to be faster<br />

and more precise. Many instruments used<br />

today are uncomfortable and don’t fit any<br />

natural hand motion.<br />

Fallbrook Engineering is also developing an<br />

improved method <strong>of</strong> collecting umbilical cord<br />

blood. When a baby is born, <strong>the</strong> umbilical cord<br />

and placenta are eventually thrown away, but<br />

<strong>the</strong> cord blood is rich in stem cells, so <strong>the</strong>y are<br />

looking at a faster and easier way to collect and<br />

store more blood.<br />

“This is <strong>the</strong> project I’ve been working on <strong>the</strong><br />

longest,” said Meyst.<br />

Much <strong>of</strong> Meyst’s time today is spent as an<br />

expert witness where he has learned many<br />

valuable lessons that can be utilized in current<br />

and future design projects.<br />

“Many <strong>of</strong> <strong>the</strong> expert witness projects I take<br />

on are patent infringement legal cases,” said<br />

Meyst. “Oftentimes, <strong>the</strong> case is complicated<br />

by <strong>the</strong> fact that <strong>the</strong> original patents in suit<br />

were not written well or did not anticipate<br />

being challenged in a lawsuit. When we are<br />

working with our clients and <strong>the</strong>ir patent<br />

attorneys, we try to look down <strong>the</strong> road and<br />

help ensure any new patents are properly<br />

researched and documented, technically<br />

complete, meet all <strong>of</strong> <strong>the</strong> clients’ needs and will<br />

stand up to future scrutiny.”<br />

Over his long and eventful career, Meyst has<br />

certainly carved out a strong niche as a medical<br />

device design and development expert.<br />

And with all that experience and knowledge,<br />

he has a simple message for students and those<br />

just getting started in <strong>the</strong>ir careers: “Do what<br />

makes you happy, and you will do an excellent<br />

job, whe<strong>the</strong>r you’re an engineer or anything<br />

else. If you don’t enjoy it, find something else.<br />

You have a long career ahead <strong>of</strong> you.”<br />

Those are definitely words Meyst has taken<br />

to heart.<br />

✧<br />

Above: A FEI staff meeting.<br />

Below: The lab on <strong>the</strong> second story <strong>of</strong><br />

FEI’s <strong>of</strong>fices.<br />

B u i l d i n g a G r e a t e r E s c o n d i d o ✦ 1 9 9

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✧<br />

Below: The birth <strong>of</strong> Lake Wohlford.<br />

Bottom, left: Laying a siphon at La<br />

Jolla Reservation.<br />

Bottom, right: Lake Wohlford, 1924.<br />

The San Luis Rey Indian Water Authority, a<br />

federally charted government agency, was created in<br />

1984 by <strong>the</strong> La Jolla, Pala, Pauma, Rincon and San<br />

Pasqual Bands <strong>of</strong> Mission Indians and ratified in <strong>the</strong><br />

settlement act. The Authority was originally created<br />

to direct and manage <strong>the</strong> federal litigation related to<br />

misappropriation <strong>of</strong> water rights associated with <strong>the</strong><br />

San Luis Rey river which was <strong>the</strong> primary source <strong>of</strong><br />

water for <strong>the</strong> reservation lands <strong>of</strong> all five Bands.<br />

The Luiseno people have lived in <strong>the</strong> San<br />

Luis Rey Basin <strong>of</strong> nor<strong>the</strong>rn San Diego County<br />

for thousands <strong>of</strong> years. Beginning in <strong>the</strong> mid<br />

and late 1800s, reservations for <strong>the</strong> La Jolla,<br />

Pala, Pauma, Rincon and San Pasqual Bands <strong>of</strong><br />

Mission Indians were established along and near<br />

<strong>the</strong> San Luis Rey River.<br />

The La Jolla reservation, which was established<br />

in 1875, is located on <strong>the</strong> Sou<strong>the</strong>rn slopes <strong>of</strong><br />

Mount Palomar <strong>of</strong>f State Highway 76, about 25<br />

miles east <strong>of</strong> <strong>Escondido</strong> and 60 miles nor<strong>the</strong>ast <strong>of</strong><br />

San Diego. Its population today is about 615.<br />

The Pala reservation, established by Executive<br />

Order in December 1875, is situated about forty<br />

miles nor<strong>the</strong>ast <strong>of</strong> San Diego and on <strong>the</strong> San Luis<br />

Rey River. Its current population is about 1,125.<br />

The Pauma reservation, established in 1893, is<br />

located in <strong>the</strong> nor<strong>the</strong>astern corner <strong>of</strong> San Diego<br />

County in <strong>the</strong> foothills <strong>of</strong> Mount Palomar about<br />

sixty-five miles from downtown San Diego. Its<br />

population today is approximately 150.<br />

The Rincon reservation was established in<br />

1875 and is located in <strong>the</strong> nor<strong>the</strong>astern corner <strong>of</strong><br />

San Diego County, along <strong>the</strong> San Luis Rey River.<br />

Its present population is about fifteen hundred.<br />

San Pasqual reservation, established in 1910,<br />

is situated about 40 miles north <strong>of</strong> San Diego<br />

and 12 miles from <strong>Escondido</strong> in <strong>the</strong> community<br />

<strong>of</strong> <strong>Valley</strong> Center. Its current population is<br />

slightly more than five hundred people.<br />

In 1895, a diversion dam was built on <strong>the</strong> La<br />

Jolla reservation, without <strong>the</strong> tribes consent,<br />

diverting <strong>the</strong> water for <strong>the</strong> five reservations to<br />

<strong>the</strong> newly founded city <strong>of</strong> <strong>Escondido</strong>. The water<br />

was diverted from <strong>the</strong> San Luis Rey River<br />

through <strong>the</strong> <strong>Escondido</strong> Canal, which crosses<br />

several reservations to Lake Wohlford, owned by<br />

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<strong>the</strong> city <strong>of</strong> <strong>Escondido</strong>. The United States<br />

government sanctioned this project and <strong>the</strong><br />

State <strong>of</strong> California was complicit in this action.<br />

In 1969, <strong>the</strong> five bands filed a lawsuit<br />

maintaining <strong>the</strong> Federal Government had violated<br />

its “Trust” relationship with <strong>the</strong> Bands by allowing<br />

<strong>the</strong>ir water to be diverted to <strong>Escondido</strong> and Vista..<br />

The lawsuit accused <strong>the</strong> United States, <strong>the</strong> Vista<br />

Irrigation District and <strong>the</strong> city <strong>of</strong> <strong>Escondido</strong> <strong>of</strong><br />

acting to illegally divert ninety percent <strong>of</strong> <strong>the</strong> San<br />

Luis Rey River water to an aqueduct—even though<br />

<strong>the</strong> five North County Indian tribes relied on <strong>the</strong><br />

water to supply <strong>the</strong>ir lands.<br />

The parties came toge<strong>the</strong>r to support Public<br />

Law 100-675 San Luis Rey Indian Water Rights<br />

Settlement Act, which was passed on November<br />

17, 1988. In an act to settle water rights, Congress<br />

concluded that "<strong>the</strong> La Jolla, Rincon, San Pasqual,<br />

Pauma, and Pala Bands <strong>of</strong> Mission Indians on or<br />

near <strong>the</strong> San Luis Rey River in San Diego need a<br />

reliable source <strong>of</strong> water.” This Law established a<br />

$30 million Tribal Development Fund and<br />

allocated 16,000 acre-feet <strong>of</strong> supplemental water<br />

per year to <strong>the</strong> Indian Water Authority.<br />

On January 18, 2001, <strong>the</strong> Secretary <strong>of</strong> <strong>the</strong><br />

Interior signed a preliminary agreement to restore<br />

water rights to <strong>the</strong> La Jolla, Pala, Pauma, Rincon,<br />

and San Pasqual Bands after years <strong>of</strong> litigation over<br />

<strong>the</strong> diversion <strong>of</strong> <strong>the</strong> San Luis Rey River by <strong>the</strong> city<br />

<strong>of</strong> <strong>Escondido</strong>, <strong>the</strong> <strong>Escondido</strong> Mutual Water<br />

Company and <strong>the</strong> Vista Irrigation District.<br />

Mission accomplished? Not so fast.<br />

✧<br />

From top to bottom:<br />

Water from <strong>the</strong> San Luis Rey River<br />

flowing to <strong>Escondido</strong>.<br />

Building <strong>Escondido</strong> canal<br />

Building <strong>the</strong> All-American canal.<br />

Lake Wohlford today.<br />

B u i l d i n g a G r e a t e r E s c o n d i d o ✦ 2 0 1

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✧<br />

Above: Tribe members at <strong>the</strong> historic<br />

signing <strong>of</strong> <strong>the</strong> agreement returning<br />

water rights to <strong>the</strong> tribes in 2016.<br />

Below: Allen E. Lawson signing<br />

<strong>the</strong> agreement restoring tribal<br />

water rights.<br />

After decades <strong>of</strong> debate and litigation, a<br />

settlement in <strong>the</strong> case was tentatively reached in<br />

2014. But, Congress wasn’t allowed to act after <strong>the</strong><br />

Congressional Budget Office labeled <strong>the</strong> deal as<br />

having a fiscal impact because it would enable <strong>the</strong><br />

tribes to fully deplete a fund created in <strong>the</strong> late<br />

1980s that was specifically earmarked for ending<br />

<strong>the</strong> dispute. After several amendments to <strong>the</strong> bill,<br />

<strong>the</strong> agreement was finally signed into law by <strong>the</strong><br />

United States government on December 16, 2016.<br />

The settlement finally took effect on May 17, 2017<br />

after it had been approved by <strong>the</strong> Federal District<br />

Court in San Diego and <strong>the</strong> Federal Energy<br />

Regulatory Commission in Washington, D.C.<br />

The big breakthrough in <strong>the</strong> lawsuit came in<br />

<strong>the</strong> mid-late 2000s when parts <strong>of</strong> <strong>the</strong> All-American<br />

Canal and <strong>the</strong> Coachella Canal—which both bring<br />

water from <strong>the</strong> Colorado River to parts <strong>of</strong> Sou<strong>the</strong>rn<br />

California—were lined to stop about a hundred<br />

thousand acre-feet <strong>of</strong> water from seeping into <strong>the</strong><br />

ground each year. The first sixteen thousand acrefeet<br />

<strong>of</strong> <strong>the</strong> captured water was set aside for <strong>the</strong><br />

tribes, as per <strong>the</strong> 2014 settlement, to make up for<br />

<strong>the</strong> river water taken from <strong>the</strong>m years earlier.<br />

The San Luis Rey Indian Water Authority was<br />

formed to manage this litigation on behalf <strong>of</strong> <strong>the</strong><br />

tribes. For 47 years, <strong>the</strong> Indian Water Authority and<br />

<strong>the</strong> five tribes fought <strong>the</strong> federal government, <strong>the</strong><br />

city <strong>of</strong> <strong>Escondido</strong> and <strong>the</strong> Vista Irrigation District to<br />

return <strong>the</strong> water rights that had been taken from<br />

<strong>the</strong>m. Long overdue, it was finally realized in 2016.<br />

Unfortunately, litigation carried on for so many<br />

years that by <strong>the</strong> time <strong>the</strong> agreement was reached<br />

in late 2017 many <strong>of</strong> those who had fought so<br />

hard for <strong>the</strong> deal had already passed away.<br />

For Bo Mazzetti, chairman <strong>of</strong> <strong>the</strong> Rincon band<br />

<strong>of</strong> Mission Indians, it was indeed a bittersweet<br />

moment. He admitted that his biggest regret was<br />

that none <strong>of</strong> <strong>the</strong> original people who labored so<br />

diligently for <strong>the</strong> agreement were not alive to see<br />

it come to fruition.<br />

This included deceased board members Henry<br />

Rodriguez, Robert L<strong>of</strong>ton, Lester Nelson, Leonard<br />

Nelson, and Rose Hatfield (La Jolla Band <strong>of</strong> Luiseño<br />

Indians); Leland Majel, Benjamin Magante, Sr.,<br />

Florence L<strong>of</strong>ton, and Lorena L. Dixon (Pauma<br />

Band <strong>of</strong> Mission Indians); Mary Matteson, Agustine<br />

Orosco and Ray Natividad (San Pasqual Band <strong>of</strong><br />

Mission Indians); Don Magee (Pala Band <strong>of</strong> Mission<br />

Indians); Vernon Wright, Leo D. Calac, Max<br />

Mazzetti, Donald Calac, Edward T. Arviso, Douglas<br />

Calac, Frank Mazzetti and Richard M. Sola (Rincon<br />

Band <strong>of</strong> Luiseño Indians).<br />

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TRACI BASS &<br />


Traci Bass moved to <strong>Escondido</strong> in 1985 from<br />

<strong>the</strong> Silicon <strong>Valley</strong> to be close to her sisters. Traci<br />

got her Real Estate license in 1985 and her Brokers<br />

license in 1992. She is a mo<strong>the</strong>r <strong>of</strong> four and<br />

grandmo<strong>the</strong>r to five beautiful little girls. Dedicated<br />

to being a presence in <strong>the</strong>ir lives, she never<strong>the</strong>less<br />

hasn’t slowed down her drive for Real Estate.<br />

Working with both buyers and sellers, Traci is<br />

constantly giving her clients one hundred percent<br />

<strong>of</strong> her attention and helping to build <strong>the</strong>ir dreams<br />

<strong>of</strong> homeownership. Traci has been rated top agent<br />

in sales with her company for over <strong>the</strong> years and<br />

continues to treat her clients like family, always<br />

giving <strong>the</strong>m her best service. Traci has been<br />

growing her team, and her son Ryan Bass and<br />

daughter Barbie Bass are now assisting her with<br />

making her clients’ dreams come true, no matter<br />

<strong>the</strong> market.<br />

Traci has made her stamp here in San Diego<br />

County and continues to help families reach <strong>the</strong>ir<br />

dream <strong>of</strong> home ownership, ei<strong>the</strong>r here or relocating<br />

away. With thirty-four years <strong>of</strong> Real Estate passion,<br />

you’re definitely in good hands with Traci<br />

and her team.<br />

✧<br />

Above: For over thirty years, Traci<br />

Bass has been helping her clients<br />

make <strong>Escondido</strong> <strong>the</strong>ir home.<br />

Below: Ryan, Traci, and Barbie Bass.<br />

B u i l d i n g a G r e a t e r E s c o n d i d o ✦ 2 0 3

✧<br />

The sun sets on ano<strong>the</strong>r beautiful day in <strong>the</strong> hidden valley.<br />

2 0 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Family Heritage<br />

F a m i l i e s a n d i n d i v i d u a l s w h o s e b u s i n e s s e s ,<br />

p r o d u c t s , a n d l e g a c i e s c o n t i n u e t o s h a p e<br />

t h e f u t u r e o f E s c o n d i d o<br />

S P E C I A L<br />

T H A N K S T O<br />

The Hillebrecht/Emerson/Adams Families ..........................................2 0 6<br />

The Bandy Family<br />

(Crandall, Kelsey, Loomis, O’Dell, Bandy) ...................................2 1 1<br />

D’Agosta Shoes .............................................................................2 1 2<br />

The Knappe Family .......................................................................2 1 7<br />

Bob Wilson ..................................................................................2 1 8<br />

The Homer Heller Ford Family ........................................................2 2 0<br />

Chick Embry ................................................................................2 2 2<br />

The Von Seggern Family .................................................................2 2 4<br />

Neri Hoxsie .................................................................................2 2 6<br />

The Lusardi Family .......................................................................2 2 8<br />

The Humphrey Family ....................................................................2 3 0<br />

The Baker Family <strong>of</strong> <strong>Escondido</strong> .......................................................2 3 2<br />

The Alto Family ............................................................................2 3 4<br />

Judy and Eric Kroesche ..................................................................2 3 5<br />

The Hawthornes <strong>of</strong> <strong>Escondido</strong> ..........................................................2 3 6<br />

The Redmond Family and Golfcraft ..................................................2 3 7<br />

The Witman Ranch ........................................................................2 3 8<br />

The Prior Family <strong>of</strong> <strong>Escondido</strong> ........................................................2 3 9<br />

Gloria Warren ..............................................................................2 4 0<br />

The Bates Family &<br />

Bates Nut Farm<br />

15954 Woods <strong>Valley</strong> Road<br />

<strong>Valley</strong> Center, CA 92082<br />

760-749-3333<br />

www.batesnutfarm.biz<br />

F a m i l y H e r i t a g e ✦ 2 0 5


Hillebrechts have been farmers in Sou<strong>the</strong>rn<br />

California for four generations. George and Caro<br />

Stone Bass were married in 1925. Georgia,<br />

James Henry, and Benonia Bass were born<br />

during 1926-1929. Caro Stone Bass Hillebrecht<br />

died in 1947. George struggled with <strong>the</strong> family<br />

farming business. Ben learned how to farm<br />

from his dad, but received a college degree from<br />

Cal Poly State University.<br />

Ben married a widow, Frances Emerson<br />

Miller, daughter <strong>of</strong> Eric and Ruth Smitley<br />

Emerson. Eric Emerson had brought his family<br />

to <strong>Escondido</strong> from Ohio in 1943 and<br />

established an accounting business.<br />

The Ben Hillebrecht family grew with Michael<br />

Miller, Mary Caro, Sally Ruth and Laura Jane, all<br />

two years apart. The growing family and farming<br />

demands created long days <strong>of</strong> hard work. Each<br />

<strong>of</strong>fspring after graduating from college received<br />

over twenty acres <strong>of</strong> land in 1990. Michael Miller<br />

Hillebrecht married Carol Anne Spoelstra and<br />

raised three children. Lisa, Robert and Joni grew<br />

up on this farm called Brecht Farm. Mary Caro<br />

manages farmer’s markets in San Diego. Sally<br />

Ruth married Martin Pozzi, a hay broker and<br />

cattle/sheep rancher in Petaluma, Ca. Laura Jane<br />

married John Kapusnik, an engineer. Ben and<br />

Frances worked to improve <strong>the</strong> quality and<br />

diversity <strong>of</strong> <strong>the</strong>ir crop <strong>of</strong>ferings, and opened two<br />

farm stands that John and Laura continue to<br />

operate “Farm Stand West” and “Fran’s Original<br />

Farm Stand” along with growing produce on<br />

<strong>the</strong>ir land. Frances died <strong>of</strong> cancer in 2004 at <strong>the</strong><br />

age <strong>of</strong> 73.<br />

Ben formally transferred over a hundred<br />

acres to <strong>the</strong> third generation with hopes for <strong>the</strong>ir<br />

success, but remains in <strong>the</strong> homestead on 40<br />

acres <strong>of</strong> <strong>the</strong> farm he loves.<br />

2 0 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

T H E E M E R S O N / H I L L E B R E C H T F A M I L I E S<br />

The great grand-children<br />

<strong>of</strong> George and Caro<br />

Hillebrecht are Lisa, Robert,<br />

and Joni Hillebrecht; Regina<br />

and Steven Pozzi; and<br />

Christina, Adam, Samuel,<br />

and Jillian Waldum<br />

F a m i l y H e r i t a g e ✦ 2 0 7

In 2005, Ben married Edith Anne Adams Blood, a widow<br />

with her own local roots.<br />

Her parents, Dr. Linus Emanuel Adams and Helen Louise<br />

Neill Adams, came to <strong>Escondido</strong> to start <strong>the</strong>ir family in 1931.<br />

Dr Adams, newly graduated from medical school, was one <strong>of</strong><br />

<strong>the</strong> few doctors in a <strong>the</strong>n-small farming town <strong>of</strong> less than four<br />

thousand people. Dr. Adams was <strong>the</strong> first doctor to have an<br />

<strong>of</strong>fice with all <strong>the</strong> modern medical equipment, including an<br />

X-ray machine with developing room, operating-room,<br />

pathology lab, and three rooms for bed patients.<br />

Linus and Helen raised three children: Jane Louise, Edith<br />

Anne, and Richard Lee.<br />

Jane Louise married Robert Charles Froeschle and raised two children:<br />

Richard Craig and Anne Louise. Edith Anne, a teacher, married James Richard<br />

McKenzie and raised three children: David Neill, Kathryn Jane, and Julie Anne.<br />

Richard Lee, a pharmacist, married Susan Jeffers (also an <strong>Escondido</strong> family)<br />

and raised three children: Barbara Lynne, Roderick Colley, and Mark Clement.<br />

Jane Louise married Robert Charles<br />

Froeschle and raised two children: Richard<br />

Craig and Anne Louise. Edith Anne, a teacher,<br />

married James Richard McKenzie and raised<br />

three children: David Neill, Kathryn Jane, and<br />

Julie Anne.<br />

Richard Lee, a pharmacist, married Susan<br />

Jeffers (also an <strong>Escondido</strong> family) and raised<br />

three children: Barbara Lynne, Roderick Colley,<br />

and Mark Clement.<br />

✧<br />

Left: from left to right. Siblings Edith Anne, with Mom (Helen<br />

Louise Neill Adams), Jane Louise, Richard Lee in Palm Springs,<br />

California 1998.<br />

2 0 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

T H E A D A M S / H I L L E B R E C H T F A M I L I E S<br />

F a m i l y H e r i t a g e ✦ 2 0 9

Today, Ben and Edith continue to live on <strong>the</strong><br />

Hillebrecht family farm while also traveling and<br />

enjoying <strong>the</strong>ir blended grandchildren and<br />

extended family.<br />

Ben says, “The forty acres is more than<br />

enough to retire, but difficult to maintain <strong>the</strong><br />

farm with raising costs <strong>of</strong> water.” Growth <strong>of</strong> this<br />

wonderful city, called <strong>Escondido</strong>, continues to<br />

flourish with <strong>the</strong> new modern ways <strong>of</strong> <strong>the</strong> San<br />

Diego County.<br />

✧<br />

Top: Catalina Institute <strong>of</strong> Oceanography Sailing Camp 2015:<br />

Edie and Ben, Samuel, Kate, Julie, and Jillian.<br />

2 1 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

THE<br />


(CRANDALL,<br />

KELSEY,<br />

LOOMIS,<br />

O’DELL,<br />

BANDY)<br />

The lineage began with George Wyatt Gibson<br />

(Civil War VET) and wife Liddia Warren, who<br />

moved from Arkansas to Oklahoma. After<br />

Liddia died, George moved with daughter Susan<br />

Bandy’s family to <strong>Escondido</strong> in 1908. When<br />

George passed away in 1909, his death made<br />

<strong>the</strong> front page <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> paper.<br />

Es<strong>the</strong>r Kelsey married Augustine O’Dell Jr in<br />

Michigan. After Augustine died, Es<strong>the</strong>r moved<br />

with William Loomis to <strong>Escondido</strong>. They<br />

married in 1908. Es<strong>the</strong>r’s son Emery followed<br />

later. Will and Es<strong>the</strong>r owned Loomis & O’Dell<br />

second-hand goods store on 227 W Grand Ave.<br />

Emery O’Dell married Hattie Crandall in<br />

Michigan. Hattie died in 1918 after traveling to<br />

California. Emery worked with his step-fa<strong>the</strong>r<br />

and mo<strong>the</strong>r until he opened his own furniture<br />

store next door to <strong>the</strong>irs. Emery and his<br />

children, including Pansy, lived in <strong>the</strong> basement<br />

<strong>of</strong> that store.<br />

Tom Bandy and Susan Gibson married in Pauls<br />

<strong>Valley</strong>, OK. They had nine children, including<br />

Albert. Tom opened a blacksmith shop called “Tom<br />

Bandy and Sons” in <strong>Escondido</strong> in 1908, which later<br />

moved to <strong>the</strong> Heritage Park. The family owned a<br />

Victorian-style house on S Juniper Street that is on<br />

<strong>the</strong> National Register Home listing.<br />

Albert Richard Bandy and Pansy Mae O’Dell<br />

met in <strong>Escondido</strong>, got married and had Pamela<br />

Condry, Jacqueline Rigg and Allene Robinson.<br />

Albert bought <strong>the</strong> blacksmith shop from his fa<strong>the</strong>r<br />

when Tom Bandy retired. Pansy and Albert did<br />

volunteer work. Pansy served as treasurer/Sunday<br />

school teacher at First Congregational Church.<br />

They lived on a ranch on N Fig Street.<br />

Jacqueline Bandy married Edward James Rigg, a<br />

WWII VET serving in <strong>the</strong> Marines. Jacqueline was<br />

born in 1927 in <strong>the</strong> house at 832 <strong>Escondido</strong> Blvd,<br />

now a beauty shop. They had four children,<br />

Cynthia MacDonald, Deborah Sitlington, Christy<br />

Hendrickson and Edward A. Rigg. Sadly, Jacqueline<br />

Jean (Bandy) Rigg passed away on December 6,<br />

2019 at <strong>the</strong> age <strong>of</strong> ninety-two.<br />

Our family fondly remembers trips to visit<br />

our grandparents, aunts and cousins in<br />

<strong>Escondido</strong>. We also shared memories <strong>of</strong> our<br />

great aunt Mary Bandy, a respected interior<br />

designer in Beverly Hills, who decorated homes<br />

for many celebrities and also maintained a home<br />

in <strong>Escondido</strong>.<br />

✧<br />

Above: Tom and Sue Bandy.<br />

Below: Pansy and Albert Bandy.<br />

F a m i l y H e r i t a g e ✦ 2 1 1

D’AGOSTA<br />

SHOES<br />

A long time <strong>Escondido</strong> business establishment<br />

was opened at 146 East Grand Avenue in 1931 by<br />

Alfio D’Agosta who immigrated from Sicily in<br />

1921. He originally opened it as a shoe repair<br />

shop. He and his wife, Josephine, lived behind<br />

<strong>the</strong> store with <strong>the</strong>ir family. The photo above<br />

shows Alfio and his children, Tom and Josephine<br />

(Johnston). Son Cirino (Sid), who is not shown,<br />

had joined <strong>the</strong> Navy and was <strong>of</strong>f serving his<br />

Country. If you look closely at <strong>the</strong> calendar on <strong>the</strong><br />

wall, you will see <strong>the</strong> year was 1942. Also, note<br />

<strong>the</strong> many cowboy boots left for repair by <strong>the</strong><br />

Wranglers at Daley Ranch. At this point in time,<br />

<strong>Escondido</strong> had developed a thriving agricultural<br />

community that included many ranchers and<br />

farmers in need <strong>of</strong> boot repairs.<br />

In 1946, Alfio relocated <strong>the</strong> family business<br />

to 106 West Grand Avenue. Solid and sound<br />

operation through <strong>the</strong> depression years and<br />

through <strong>the</strong> years <strong>of</strong> World War II, when<br />

rationing and shortages made business difficult<br />

marked <strong>the</strong> store’s history. When World War II<br />

ended, Sid D’Agosta became manager and <strong>the</strong><br />

store opened a new department featuring men’s<br />

work shoes. Since <strong>the</strong>n <strong>the</strong> store expanded its<br />

<strong>of</strong>ferings to include both women and children’s<br />

shoes and it became noted for <strong>the</strong> quality <strong>of</strong> its<br />

shoes and repair work.<br />

In August <strong>of</strong> 1960, Alfio D’Agosta established<br />

his second shoe store in Vista. It would be<br />

managed by his son, Tom D’Agosta, and assisted<br />

by his sister, Josie D’Agosta (Johnston). The<br />

<strong>Escondido</strong> store would be managed by Sid<br />

D’Agosta. Bennie Colia, who joined <strong>the</strong> family<br />

business in 1946, was named Assistant Manager<br />

<strong>of</strong> <strong>the</strong> <strong>Escondido</strong> store.<br />

D’Agosta Shoes would remain in business on<br />

Grand Avenue in downtown <strong>Escondido</strong> for 67<br />

years. Alfio D’Agosta would continue working at<br />

<strong>the</strong> store until he was 92 years old.<br />

2 1 2 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

F a m i l y H e r i t a g e ✦ 2 1 3

2 1 4 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


OCTOBER 24, 1938 TO AUGUST 2, 2020<br />

Those <strong>of</strong> us who knew and loved Tom<br />

D’Agosta miss him dearly. Tom had such a great<br />

sense <strong>of</strong> humor and was generous to a fault.<br />

Tom D’Agosta was born at home in<br />

downtown <strong>Escondido</strong> on October 24, 1938. He<br />

joined two siblings, Josie and Sid D’Agosta. He<br />

attended grade schools here and graduated from<br />

<strong>Escondido</strong> High School in 1958. Tom joined <strong>the</strong><br />

family shoe business in 1958. Right away it was<br />

clear that Tom had <strong>the</strong> mind <strong>of</strong> a businessman.<br />

D'Agosta Shoes opened a second shoe store in<br />

Vista which Tom successfully managed.<br />

Expanding his entrepreneurial skills and his love<br />

for motorcycles, he opened <strong>the</strong> very first Suzuki<br />

motorcycle dealership in San Diego County in<br />

Vista. His second Suzuki dealership was opened<br />

in <strong>Escondido</strong> and a third he opened in Poway.<br />

Tom decided <strong>Escondido</strong> could use a broader,<br />

more exciting nightlife. He opened his first<br />

restaurant—The Chez Orleans restaurant and<br />

<strong>the</strong> nightclub Time Machine—in <strong>Escondido</strong> in<br />

1980. His grand opening spanned two<br />

weekends with a total <strong>of</strong> over 4,000 attendees.<br />

Disco had come to <strong>Escondido</strong>.<br />

In <strong>the</strong> same year he opened D’Agosta Realty<br />

and D’Agosta Development. Tom was a General<br />

Contractor. He built and ran <strong>the</strong> Sheridan Inn<br />

on <strong>the</strong> corner <strong>of</strong> El Norte Parkway and Centre<br />

City Parkway and was involved in building<br />

many developments in <strong>Escondido</strong>, including<br />

<strong>the</strong> project that became known as Circle R.<br />

In 1994 Tom took his love for cooking, fine<br />

dining and delicious food to <strong>the</strong> next level and<br />

opened Sirino’s Restaurant on his beloved<br />

Grand Avenue. Tom had a vision that Grand<br />

Avenue could attract people who loved to eat,<br />

shop, and congregate and would become once<br />

again <strong>the</strong> centerpiece <strong>of</strong> <strong>Escondido</strong>.<br />

Tom was a true visionary and had big ideas<br />

for <strong>Escondido</strong>. He served on <strong>the</strong> <strong>Escondido</strong> City<br />

Council from 2000 to 2004. Too <strong>of</strong>ten people<br />

run for elected <strong>of</strong>fice for personal gain. That<br />

wasn't <strong>the</strong> case with Tom. His motivation was to<br />

give back to <strong>the</strong> community he loved. Tom was<br />

<strong>the</strong> sort <strong>of</strong> homegrown local boy who just<br />

wanted to make sure that government did right<br />

by his neighbor. That's why he served.<br />

Tom loved life. He loved riding his<br />

motorcycle. He loved red wine and good food.<br />

He loved his community and his country. And<br />

most importantly, he loved <strong>the</strong> people in his<br />

life—number one was <strong>the</strong> love <strong>of</strong> his life, June,<br />

<strong>the</strong> kids he inherited as well as <strong>the</strong> grandkids,<br />

and <strong>the</strong> friends that he cherished so deeply. If<br />

you were lucky enough to be in his circle, you<br />

were certainly <strong>the</strong> better for it.<br />

We miss you, Tommy D. We love you.<br />

F a m i l y H e r i t a g e ✦ 2 1 5

2 1 6 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Julius Knappe (b: 1871) met his future wife,<br />

Bertha Koch, (b: 1882) on a Berlin, Germany,<br />

trolley. After marrying in 1903, <strong>the</strong> couple sailed<br />

to England <strong>the</strong>n to Canada, where Margaret was<br />

born (1904-1978). The Knappes entered <strong>the</strong> US<br />

via <strong>the</strong> Great Lakes. Elsie (1906-1991) was born<br />

in Indiana. The family finally settled in San<br />

Diego where Oscar (1909-1989) was born as<br />

was Helen (1910-1998). The family moved to<br />

<strong>Escondido</strong> in 1911. Julius, a tailor, opened<br />

Knappe Kleaning Kompany at 437 E. Grand<br />

Avenue. The family lived in <strong>the</strong> rear. The arrivals<br />

<strong>of</strong> Bertha (1912-2005) and Frieda (1918-2001)<br />

completed <strong>the</strong> family.<br />

Upon Julius’ death in 1939, <strong>the</strong> business<br />

was sold to Hoovers Cleaners. Bertha remained<br />

on <strong>the</strong>ir vineyard property at Hill Avenue (El<br />

Norte Parkway) and Broadway. Bertha remarried<br />

in her sunset years to Horace Gilbert. She<br />

passed away in 1973. Later, Oscar developed<br />

<strong>the</strong> homestead into a neighborhood shopping<br />

center, sold in 1989.<br />

The Knappes celebrate four generations <strong>of</strong><br />

descendants born in <strong>Escondido</strong>. It began when<br />

Margaret married Henry Junge, citrus rancher.<br />

Bertha married James “Cy” Adkins, orthodontist.<br />

Oscar married Leona Wells. Oscar’s <strong>Escondido</strong><br />

business endeavors included <strong>Valley</strong> Oil Co.,<br />

North County Employers’ Association and<br />

The Fabric Mart.<br />

The o<strong>the</strong>r Knappe <strong>of</strong>fspring settled within<br />

<strong>the</strong> county—close enough for family reunions.<br />


FAMILY<br />

✧<br />

Left: Julius and Bertha Knappe,<br />

wedding photo 1903, in<br />

Charlottenburg, Germany.<br />

Below: Knappe Kleaning Kompany<br />

Bertha, Julius and Oscar Knappe. c.<br />

1930, Grand Avenue, <strong>Escondido</strong>.<br />

Bottom: Oscar and Leona Knappe,<br />

50th anniversary celebration, 1984.<br />

The tailor shop’s large window faced Grand.<br />

Julius, just over five feet tall, was <strong>of</strong>ten seen<br />

cross-legged on <strong>the</strong> cutting table hand-stitching<br />

a suit.<br />

Julius and Bertha, with six o<strong>the</strong>r German<br />

immigrant families, founded Grace Lu<strong>the</strong>ran<br />

Church in May, 1919. Their first sanctuary, on <strong>the</strong><br />

corner <strong>of</strong> Grand and Ivy, built by Chinese labor,<br />

was purchased from <strong>the</strong> Methodists for $2500 in<br />

1920. Grace Lu<strong>the</strong>ran Church and School, now<br />

located at 13th and Redwood, celebrated its<br />

100th anniversary in May, 2019. Arlene Knappe<br />

Shuster (Bob), Julius and Bertha’s granddaughter,<br />

co-chaired <strong>the</strong> event and is <strong>the</strong> only living<br />

descendant <strong>of</strong> <strong>the</strong> founding families still an active<br />

member at Grace.<br />

F a m i l y H e r i t a g e ✦ 2 1 7


✧<br />

Above: Bob Wilson and his twin<br />

bro<strong>the</strong>r, Bill.<br />

Bottom, left: Bob Wilson's family at<br />

<strong>the</strong> Richland Schoolhouse at his 90th<br />

Birthday Celebration.<br />

Bottom, right: Richland Elementary<br />

School students in 1938. Bob is in <strong>the</strong><br />

back row on <strong>the</strong> far right.<br />

Growing up in <strong>Escondido</strong>...The Bob Wilson<br />

story began on January 23, 1929, <strong>the</strong> day he<br />

and his twin bro<strong>the</strong>r, Bill, were born in <strong>the</strong>ir<br />

family’s home at <strong>the</strong> nor<strong>the</strong>ast corner <strong>of</strong> Fourth<br />

and Grape Streets in <strong>Escondido</strong>.<br />

After <strong>the</strong> birth <strong>of</strong> <strong>the</strong> twins, Bob’s fa<strong>the</strong>r went<br />

to settle up with <strong>the</strong> doctor.<br />

He asked, “What do I owe you, Doc?”<br />

“Delivering a baby and <strong>the</strong> pre-care is a<br />

standard $50,” replied <strong>the</strong> doctor.<br />

“But, doc, <strong>the</strong>re were two,” said Mr. Wilson.<br />

“You’re right,” said <strong>the</strong> doctor. “Throw in an<br />

extra five dollars for <strong>the</strong> second one.”<br />

His fa<strong>the</strong>r’s resourcefulness was evident to<br />

Bob. A post <strong>of</strong>fice worker, his fa<strong>the</strong>r enlisted <strong>the</strong><br />

help <strong>of</strong> his fellow colleagues to help build his<br />

new home.<br />

“Dad didn’t have any money to speak <strong>of</strong>, yet<br />

he managed to not only oversee, but physically<br />

assist in <strong>the</strong> construction <strong>of</strong> a small house <strong>of</strong><br />

about six hundred square feet,” said Bob. “It<br />

consisted <strong>of</strong> one bedroom, a bath, kitchen and<br />

living room/dining room combination, along<br />

with a detached garage.”<br />

When <strong>the</strong> house was finally ready, Bob’s<br />

fa<strong>the</strong>r carried his bride over <strong>the</strong> threshold,<br />

through <strong>the</strong> front door, and set her down on <strong>the</strong><br />

kitchen counter at <strong>the</strong>ir new home.<br />

“To his horror, <strong>the</strong> varnish was not yet dry,”<br />

said Bob. “As a result, her dress stuck to <strong>the</strong><br />

counter when she tried to get back on her feet.”<br />

Nearly two years after Bob and Bill were born,<br />

a younger sister, Carol, arrived in late 1930. ten<br />

years later, younger bro<strong>the</strong>r, Martin, was born.<br />

Tragically, an older sister, Charlotte Jean, died<br />

from polio at <strong>the</strong> age <strong>of</strong> seven in 1934.<br />

When Bob and Bill were seven, Mr. Wilson<br />

purchased a ten-acre plot <strong>of</strong> land in Richland,<br />

four miles west <strong>of</strong> <strong>the</strong> city. This became <strong>the</strong> site<br />

<strong>of</strong> <strong>the</strong>ir second home. Because he couldn’t afford<br />

to own two houses, he moved <strong>the</strong> family to a<br />

house on 7th Street which he rented. This was<br />

where Bob would begin <strong>the</strong> first grade. The<br />

country home was finished by <strong>the</strong> time Bob and<br />

Bill entered second grade. Bob cherishes <strong>the</strong><br />

lifetime friendships that were forged in those<br />

early years.<br />

Life in Richland was a wonderful experience<br />

for Bob. His fa<strong>the</strong>r was a “gentleman farmer” in<br />

that farming wasn’t his pr<strong>of</strong>ession, but it became<br />

a way <strong>of</strong> life. Most <strong>of</strong> what <strong>the</strong>y ate came from <strong>the</strong><br />

farm. Bob’s mo<strong>the</strong>r canned vegetables in season<br />

to be consumed in winter when fresh vegetables<br />

were not available. Protein came from chickens,<br />

rabbits and <strong>the</strong> occasional turkey. And, <strong>the</strong>y had<br />

a cow for milk, butter and cottage cheese.<br />

Bob and Bill were enrolled at Richland<br />

Elementary School. There was one room and<br />

one teacher for all eight grades. At <strong>the</strong> time,<br />

2 1 8 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

<strong>the</strong>re were just 12 students in <strong>the</strong> entire school,<br />

three <strong>of</strong> <strong>the</strong>m from <strong>the</strong> Wilson family.<br />

Bob and Bill <strong>the</strong>n made <strong>the</strong> giant leap from <strong>the</strong><br />

rural, one-room school to <strong>the</strong> imposing new<br />

world <strong>of</strong> <strong>Escondido</strong> High School, complete with<br />

six hundred students. Their mo<strong>the</strong>r purchased<br />

shiny new lunch pails for <strong>the</strong> boys. When <strong>the</strong> bell<br />

rang to signal lunch, Bob and Bill grabbed <strong>the</strong>ir<br />

lunch pails and followed <strong>the</strong> o<strong>the</strong>r kids out to <strong>the</strong><br />

lawn to eat. To <strong>the</strong>ir horror, <strong>the</strong> twins noticed<br />

everyone else was eating out <strong>of</strong> brown paper<br />

bags. Not one o<strong>the</strong>r lunch pail could be spotted!<br />

Needless to say, that was <strong>the</strong> last day <strong>the</strong>y would<br />

venture to school toting <strong>the</strong>ir lunch pails.<br />

At a high school reunion thirty years later, a<br />

female classmate remarked to Bob: “I remember<br />

you and Bill on your first day in school. You<br />

were <strong>the</strong> ones with <strong>the</strong> lunch pails.”<br />

The Wilson boys survived that first year. The<br />

following year, <strong>the</strong>y both went out for football and<br />

made <strong>the</strong> team. Soon, <strong>the</strong>y joined social clubs and<br />

Bob became student body president in his senior<br />

year. After that inauspicious start, <strong>the</strong>y had arrived.<br />

Bob Wilson was feted with a celebration at<br />

<strong>Escondido</strong> High School in 2019 to mark his<br />

90th birthday with more than 300 people in<br />

attendance. To cap <strong>of</strong>f <strong>the</strong> day, <strong>Escondido</strong> mayor<br />

Paul McNamara proclaimed February 10, 2019,<br />

as Bob Wilson Day in honor <strong>of</strong> <strong>the</strong> graduate<br />

from <strong>the</strong> class <strong>of</strong> 1947.<br />

✧<br />

Above: Bob and wife Marion.<br />

Below: Bob, Marion and <strong>the</strong>ir sons.<br />

F a m i l y H e r i t a g e ✦ 2 1 9



FAMILY<br />

✧<br />

Top: Helen and Homer Heller,<br />

founders <strong>of</strong> Heller Ford.<br />

Middle: Helen and Don Heller. Don<br />

was named general manager <strong>of</strong> Heller<br />

Ford in 1969.<br />

Bottom: The Homer Heller Co.<br />

Stage in 1945. Shown are (from left<br />

to right) John R. Crenshaw, service<br />

manager; Homer M. Heller, owner;<br />

Fred Rich, driver; and Percy<br />

Evans, owner <strong>of</strong> <strong>the</strong> <strong>Escondido</strong><br />

Times-Advocate newspaper.<br />

The Homer Heller Ford Family is proud <strong>of</strong> its<br />

seventy-two-year heritage in <strong>Escondido</strong>. Three<br />

generations <strong>of</strong> Hellers kept pace with <strong>the</strong> city’s<br />

growth, by expanding and relocating <strong>the</strong>ir Ford<br />

dealership facilities and volunteering seven<br />

decades <strong>of</strong> community service.<br />

The Heller family’s legacy began in<br />

September 1940 when Homer and Helen Heller<br />

moved from Long Beach, California, with <strong>the</strong>ir<br />

two children, Marilyn, age three, and Don, nine<br />

months, to <strong>Escondido</strong>’s growing community <strong>of</strong><br />

4,560 residents.<br />

The Hellers’ dream <strong>of</strong> owning an automobile<br />

dealership came true on January 14, 1941,<br />

when Ford Motor Co. granted <strong>the</strong>m <strong>Escondido</strong>’s<br />

franchise at 224 East Grand Avenue. A few years<br />

later, Homer was awarded <strong>the</strong> Oceanside<br />

franchise and partnered with Long Beach friend<br />

Vince Dixon, who became sole owner <strong>of</strong> Dixon<br />

Heller Ford in 1960.<br />

During World War II, dealers were denied<br />

new cars, so Heller built a thriving used car sales<br />

and auto repair business. Both <strong>Escondido</strong> and<br />

Oceanside had train stations carrying auto parts<br />

from <strong>the</strong> East Coast. Heller realized <strong>the</strong> need for<br />

residents to travel between <strong>the</strong> two cities to visit<br />

friends and meet trains. Heller was granted a<br />

State <strong>of</strong> California franchise for passenger service<br />

in 1945 between <strong>the</strong> two cities, thus setting up<br />

his Homer Heller Co. Stage Line (from station<br />

wagon to school bus to NCTD today).<br />

Heller remodeled <strong>the</strong> Grand Avenue<br />

storefront in 1946, and opened a full-service<br />

Texaco station at Grand and Kalmia Streets.<br />

Heller also built on Grand Avenue, <strong>the</strong> Patio<br />

Shops and two-story Arcade Building. The “mini<br />

malls” are still in use today.<br />

The dealership relocated to 400 West Grand<br />

Avenue at Freeway 395 in 1951. It brought<br />

visitors from throughout Sou<strong>the</strong>rn California to<br />

view <strong>the</strong> modern facility which served <strong>the</strong> North<br />

County for thirty years. An innovative “Jewel<br />

Box” featured <strong>the</strong> latest Ford model on its<br />

2 2 0 ✦ E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

evolving turntable. During <strong>the</strong> holidays, <strong>the</strong><br />

building was crowned with a lighted, waving<br />

Santa and eight prancing reindeer.<br />

In 1959, <strong>the</strong> Heller family suffered <strong>the</strong> loss <strong>of</strong><br />

Homer Heller who was killed in a private<br />

airplane crash. Helen was in <strong>the</strong> unique position<br />

<strong>of</strong> possibly being <strong>the</strong> first woman to own a Ford<br />

dealership. After a hard-fought battle, she earned<br />

<strong>the</strong> Ford franchise in 1960. Son Don Heller<br />

joined <strong>the</strong> business that year as assistant general<br />

manager and became general manager in 1969.<br />

In <strong>the</strong> early 1970s, Don was eager to move<br />

<strong>the</strong> city’s economy forward. He played a key role<br />

in <strong>the</strong> ten-year planning to establish <strong>the</strong> new<br />

<strong>Escondido</strong> Auto Park in which Heller Ford was<br />

<strong>the</strong> first to open on January 7, 1983. Don added<br />

a Suzuki franchise in 1985 and replaced it with<br />

a Hyundai franchise in 1987. Don’s son, DJ<br />

Heller, joined <strong>the</strong> dealership sales team in 1991<br />

and worked his way to become general manager<br />

<strong>of</strong> both <strong>the</strong> Ford and Hyundai franchises. The<br />

Hyundai store was <strong>the</strong> highest volume franchise<br />

in San Diego County under DJ’s leadership.<br />

The Hellers’ opportunities for community<br />

service began in 1941 when Homer became <strong>the</strong><br />

fundraising co-chairman to build <strong>Escondido</strong> a<br />

new, modern hospital. In 1950, <strong>the</strong> thirtyseven-bed<br />

Palomar Memorial Hospital on East<br />

Grand Avenue was dedicated to World War II<br />

Veterans. Helen, a charter member <strong>of</strong> <strong>the</strong> PMH<br />

Auxiliary, managed <strong>the</strong> gift shop which opened<br />

in 1960. It was named “Helen Heller Gift Shop”<br />

in 2002 to honor her 43 service years and<br />

75,000 volunteer hours.<br />

The Hellers served on boards <strong>of</strong> directors for<br />

many <strong>Escondido</strong> organizations including<br />

Elementary School Board, Chamber <strong>of</strong> Commerce,<br />

Planning Commission, <strong>Escondido</strong> Auto Park,<br />

<strong>History</strong> Center and its Endowment Foundation,<br />

Girls Club, Girls S<strong>of</strong>tball and its Kit Carson Park<br />

Field Development. Sponsorships were given for<br />

Girls and Women’s S<strong>of</strong>tball, American Legion<br />

Baseball, Boys and Girls Club activities. Heller<br />

Ford loaned used cars to <strong>Escondido</strong> Police<br />

Department for surveillance work, donated autos<br />

to <strong>Escondido</strong> High School for Drivers Education,<br />

and participated with cars and floats in <strong>the</strong> Grape<br />

Day Parades.<br />

Retired from <strong>the</strong> auto industry since 2013, <strong>the</strong><br />

Hellers are thankful for <strong>the</strong>ir loyal customers,<br />

excellent employees and wonderful friends who<br />

have supported <strong>the</strong>m throughout <strong>the</strong> years.<br />

✧<br />

Above: The Heller Ford “Jewel Box” at<br />

400 West Grand Avnue topped with<br />

Santa Claus and reindeer in<br />

December 1951.<br />

Below: The Heller family, c. 1991.<br />

Shown are (from left to right) DJ<br />

Heller, general manager; Don Heller,<br />

president; Marilyn Heller Keast,<br />

secretary; and Mrs. Helen Heller,<br />

Founder. Helen passed away in 2006<br />

and Don passed away on February<br />

24, 2020, just eleven days after his<br />

eightieth birthday..<br />

F a m i l y H e r i t a g e ✦ 2 2 1


Robert Dale Embrey was born July 21, 1927,<br />

to parents Howard and Edna Embrey on a farm<br />

near Hawley, in Northwest Oklahoma. Taking<br />

<strong>the</strong> advice <strong>of</strong> a relative, <strong>the</strong>y decided to move to<br />

<strong>Escondido</strong> in 1936. Loading up as much <strong>of</strong> <strong>the</strong>ir<br />

belongings as possible in <strong>the</strong>ir 1930 Dodge<br />

Sedan (it had big trunk on <strong>the</strong> back), <strong>the</strong>y<br />

arrived in <strong>Escondido</strong> just in time fo