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Pulp Design Studios |ICON |Issue 10

We love to create exciting and adventurous homes that push the boundaries of design, while still delivering interiors that are functional and livable, fun, and fabulous. In this issue of ICON, we’re celebrating that sense of adventure in interior design. We’ll show you the newest projects we’ve completed that think differently about design, and the products we love to use to create those wow-worthy rooms. We’ll also give you tips for how to find your dream home, and how to create your own sense of style and adventure in your interiors.

We love to create exciting and adventurous homes that push the boundaries of design, while still delivering interiors that are functional and livable, fun, and fabulous. In this issue of ICON, we’re celebrating that sense of adventure in interior design.
We’ll show you the newest projects we’ve completed that think differently about design, and the products we love to use to create those wow-worthy rooms.
We’ll also give you tips for how to find your dream home, and how to create your own sense of style and adventure in your interiors.

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ICON<br />

PULP DESIGN STUDIOS<br />

PULP’S NEW<br />

ADVENTURE<br />

Introducing the new <strong>Pulp</strong> House<br />

Palm Springs vacation rental!<br />

FUN&<br />

GAMES!<br />

Spaces that add<br />

more laughter<br />

to your life<br />

FROM THE<br />

beginning<br />

1


2<br />

Interior design with<br />

a flair for the unexpected<br />

Dallas | Seattle | Los Angeles<br />

pulpdesignstudios.com @pulpdesigns 214.504.2606<br />

3


CONTENTS<br />

<strong>10</strong><br />

TREND<br />

WATCH<br />

IN this<br />

ISSUE<br />

FOUNDERS’ LETTER 6<br />

FOUNDERS’ FINDS 8<br />

TREND WATCH <strong>10</strong><br />

ON THE COVER<br />

Photo by Cody Ulrich<br />

PULP’S NEW ADVENTURE 12<br />

FROM THE BEGINNING 24<br />

IN THE MOOD 32<br />

PERFECTING THE PALETTE 34<br />

BEFORE & AFTER 40<br />

STYLING A COFFEE TABLE 48<br />

12<br />

PALM SPRINGS<br />

Walk through <strong>Pulp</strong>’s<br />

new vacation rental,<br />

and find out how<br />

you can stay in this<br />

42<br />

desert-chic home.<br />

perfecting<br />

the palette<br />

PRODUCT ROUNDUP 50<br />

WALL DECOR 52<br />

FUN & GAMES 58<br />

MAKING A SPLASH 64<br />

FROMENTAL X PULP 66<br />

HOW DO YOU PULP ? 68<br />

ASK PULP ANYTHING 69<br />

BEHIND THE SCENES 70<br />

SHAKE IT UP 72<br />

PULP PLAYLIST 73<br />

THE LAST WORD 74


OUNDERS’ LETTER<br />

I<br />

t isn’t “go bold or go home” - for <strong>Pulp</strong> <strong>Design</strong> <strong>Studios</strong> it’s “go<br />

bold at home!” We love to create exciting and adventurous<br />

homes that push the boundaries of design, while still<br />

delivering interiors that are functional and livable, fun, and<br />

fabulous. And in this issue of ICON, we’re celebrating that sense of<br />

adventure in interior design.<br />

We’ll show you the newest projects we’ve completed that think<br />

differently about design, and the products we love to use to create<br />

those wow-worthy rooms.<br />

We’ll also give you tips for how to find your dream home, and how<br />

to create your own sense of style and adventure in your interiors.<br />

Since our last issue, we’ve also embarked on a new adventure<br />

ourselves - we’ve launched our first vacation rental! <strong>Pulp</strong> House<br />

Palm Springs is a gorgeous retreat that you can enjoy, too. We’re<br />

showcasing the stunning interiors in this issue, and we give you the<br />

links to Airbnb so you can stay in the beautiful desert hideaway.<br />

We hope you enjoy this issue of ICON and we look forward to<br />

continuing our <strong>Pulp</strong> adventures with you!<br />

6<br />

BETH DOTOLO AND CAROLINA GENTRY<br />

PULP DESIGN STUDIOS


FOUNDERS’ FINDS<br />

<strong>Pulp</strong>’s co-founders show you <strong>10</strong> of their favorite things, inspired by their fabulous <strong>Pulp</strong> House Palm Springs!<br />

1<br />

The <strong>Pulp</strong> House in Palm<br />

Springs is the perfect<br />

vacation spot that includes a<br />

lot of ways to have fun, like<br />

this chic Bean Bag toss game!<br />

CAROLINA’S PICKS<br />

cheers to<br />

PALM<br />

SPRINGS!<br />

6I love this chic set of bar<br />

tools, perfect for mixing<br />

up afternoon cocktails<br />

or poolside sippers<br />

in Palm Springs!<br />

7<br />

all fun &<br />

GAMES!<br />

9<br />

The mix of metal<br />

and fabric is so chic<br />

on this Sahio stool<br />

- we had to have a<br />

couple of these in<br />

the Palm Springs<br />

8<br />

BETH’S PICKS<br />

3<br />

The Slim Aarons<br />

Women book<br />

celebrates the chic<br />

vibe of Palm Springs.<br />

4<br />

I have personally taken the<br />

Acapulco Outdoor Chair for a<br />

test drive at the <strong>Pulp</strong> House,<br />

and it is sooo comfortable!<br />

2<br />

In Palm Springs, it’s<br />

always pool weather,<br />

perfect for afternoons<br />

lounging on this fun<br />

Flamingo Raft.<br />

Yoga is a great way<br />

for me to destress,<br />

and we’ve provided<br />

branded <strong>Pulp</strong> mats<br />

in our Palm Springs<br />

vacation rental.<br />

<strong>10</strong><br />

The Rica Whitewash Grasscloth Nightstand<br />

by Leanne Ford adds a bit of coastal chic to<br />

one of our <strong>Pulp</strong> House bedrooms.<br />

I love a good graphic<br />

look, like this fabulous art<br />

from Lillian August titled<br />

Negative Space.<br />

8<br />

ESCAPE THOSE COLD FALL AND WINTER<br />

MONTHS BY BOOKING THE PULP HOUSE<br />

IN PALM SPRINGS THROUGH AIRBNB!<br />

GO TO AIRBNB.COM/H/PULPHOUSE<br />

TO LEARN MORE.<br />

A cocktail is a vacation<br />

must-have, so this fun<br />

recipe book is perfect for<br />

the <strong>Pulp</strong> House!<br />

9


2<br />

TREND WATCH<br />

<strong>10</strong><br />

3<br />

1<br />

There is a sense of<br />

adventure in the air,<br />

with exotic materials,<br />

well-traveled looks, and<br />

a one-of-a-kind design<br />

style. For this adventurous<br />

spirit, we’ve pulled<br />

together the products<br />

that you may see in a<br />

<strong>Pulp</strong> project soon!<br />

4<br />

1. EASY, TIGER.<br />

The Tigre fabric from Scalamandre<br />

is a cult classic! It can be used as an<br />

adventurous neutral all over a sofa or<br />

a fun pop on a pillow or accent piece.<br />

2. AND ALL THE TRIMMINGS.<br />

This is a bold & chunky weave for a trim<br />

& we are here for it. Love the color mix,<br />

too, for this piece from Schumacher’s<br />

Stephanie Seal Brown collection.<br />

5<br />

3. HYPNOTIC PATTERN.<br />

Velvet is always a great choice for a<br />

daring glam look. Love the pattern<br />

on this Bretano quilted velvet in the<br />

Holly colorway.<br />

4. ZOOM IN. Every great explorer<br />

needs to see all angles and this<br />

fabulous magnifying glass from<br />

Cyan <strong>Design</strong> offers a closer<br />

inspection of the situation.<br />

6<br />

7<br />

5. EVOCATIVE & EXOTIC. This<br />

stunning hardware by Michelle<br />

Nussbaumer for Modern Matter is<br />

inspired by ancient Aztec designs.<br />

6. THE BOLD & THE BEAUTIFUL.<br />

There are tassels and then there are<br />

incredible tassels. This terrazzo design<br />

from Kanchi is definitely one-of-a-kind.<br />

The bespoke looks can only be found by<br />

those in the know.<br />

8<br />

7. MESMERIZING MATERIAL.<br />

The shine and shimmer on this geometric<br />

wallpaper comes from gorgeous capiz<br />

shell. It’s a stunning look from Arte<br />

Wallpaper, crafted on a tropical island.<br />

8. NATURALLY COMPELLING.<br />

Stormy seas and ancient trees - which<br />

story does this marble inspire in you?<br />

Silver Wave is a stunning stone from<br />

Artistic Tile.<br />

9<br />

<strong>10</strong><br />

9. GRABBING YOUR ATTENTION.<br />

The Hands On sphere holder from Global<br />

Views is cast in solid iron with a gold leaf<br />

finish. The crystal ball is included, perfect<br />

for seeing your future.<br />

<strong>10</strong>. CHECK CHECK CHECK.<br />

The geometric patterns and bold colors<br />

make a statement in new Epoq suedes<br />

and leathers from the Lee Jofa collection<br />

by Kelly Wearstler.<br />

11


<strong>Pulp</strong>’s NEW<br />

adventure<br />

<strong>Pulp</strong> Properties Launches Its First Vacation Rental:<br />

<strong>Pulp</strong> House Palm Springs!<br />

<strong>Pulp</strong> <strong>Design</strong> <strong>Studios</strong> and its new division, <strong>Pulp</strong> Properties,<br />

is once again forging a cutting-edge path with an expansion into<br />

real estate development and the experiential hospitality market.<br />

The first <strong>Pulp</strong> House vacation rental property is now listed on Airbnb for<br />

fabulous getaways in the Racquet Club Estates neighborhood of Palm Springs.<br />

This historic mid-century Meiselman house, titled <strong>Pulp</strong> House Palm Springs,<br />

is a fabulous location with hip and design-driven interiors, with <strong>Pulp</strong> <strong>Design</strong><br />

<strong>Studios</strong> acting as the design firm for <strong>Pulp</strong> Properties. This first <strong>Pulp</strong> House has<br />

a Rat Pack meets the desert-chic vibe of nearby Coachella, creating a magical<br />

destination that’s a bold reinvention of vacation rentals. Let’s take a tour!<br />

Interior <strong>Design</strong>: PULP DESIGN STUDIOS<br />

Images Courtesy of AIRBNB<br />

Location: PALM SPRINGS<br />

Rental Agency: AIRBNB<br />

12<br />

13


PULP HOUSE PALM SPRINGS<br />

“<strong>Pulp</strong> Properties was formed not just to invest<br />

in real estate. This is a bigger vision for us, giving<br />

us space to experiment with how people will want to<br />

work and vacation in the future.<br />

”<br />

Beth Dotolo<br />

Inside <strong>Pulp</strong> House Palm Springs, a slate floor, black stone fireplace, and a chic palm tree wallcovering pay homage to the natural world right outside.<br />

We also changed the solid wood door to a metal framed glass one to make the space look larger.<br />

14<br />

15


PULP HOUSE PALM SPRINGS<br />

The Crane Room<br />

gets its name from the ethereal flocks of birds showcased on the wallcovering just<br />

behind the king bed. The principal bedroom in the home, this room has a walk-in closet<br />

and ensuite bathroom, as well as a sliding door to the outdoor dining area.<br />

THREE CHIC BEDROOMS OFFER THEIR OWN SPECIFIC THEMES AND DECOR.<br />

like what<br />

YOU SEE?!<br />

That beautiful throw on the bed and<br />

the gorgeous fabrics on the pillows can<br />

be yours, too! They’re exclusive <strong>Pulp</strong><br />

designs, and you can find them at<br />

pulpdesignstudios.com/shop<br />

“We love an adventure and to take unexpected<br />

detours in our business. We knew that we wanted to<br />

expand beyond residential design and to try something<br />

totally novel and original.<br />

16<br />

Carolina Gentry<br />

17


PULP HOUSE PALM SPRINGS<br />

The Boom Boom Room<br />

named for the iconic lounge, offers a geometric-patterned<br />

wallcovering, a queen bed with a custom headboard,<br />

and its own private terrace just outside.<br />

stay at the<br />

PULP HOUSE!<br />

You can stay in the <strong>Pulp</strong> House<br />

Palm Springs, too!<br />

Book through Airbnb at<br />

airbnb.com/h/pulphouse.<br />

18<br />

19


PULP HOUSE PALM SPRINGS<br />

The Sunset Room<br />

creates a sun-filled space with a wallcovering that is reminiscent of the Palm Springs sky at dusk. It includes a<br />

queen-sized bed with an extended-wall headboard and a sliding door that leads directly to the outdoor area.<br />

A GOURMET KITCHEN OFFERS EVERYTHING FOR WHIPPING UP<br />

BRUNCH OR CREATING A COCKTAIL-THEMED DINNER PARTY.<br />

20<br />

21


PULP HOUSE PALM SPRINGS<br />

The outdoor living area is a stunning retreat with views of the mountains, the <strong>Pulp</strong> Home’s two pet palm trees and<br />

a large resident rubber duck. The sparkling pool and hot tub are the focal point of the resort-like space, which also<br />

includes a conversation area, a fire pit, a water feature, and an al fresco dining space. For those who want to stay in<br />

shape while they’re on vacation, the <strong>Pulp</strong> House also offers workout gear such as weights and yoga mats.<br />

22<br />

23


FROM THE BEGINNING<br />

From<br />

the<br />

Beginning<br />

We’ll give you 6 reasons that explain how bringing <strong>Pulp</strong> <strong>Design</strong> <strong>Studios</strong> into your home<br />

buying process helps you find the home of your dreams!<br />

It’s a daring idea - asking your interior designer to join you on your house<br />

hunting. But when clients bring us in from the very beginning of a project,<br />

we’re able to help them find the house that will give them the best value<br />

for their money and will be the right fit for their future dream home. This<br />

longtime client knew that when she was searching for a home in Laredo, and<br />

she called <strong>Pulp</strong> to help her source the perfect space. Together we found the<br />

right location and the right “bones,” and then we went to work on a complete<br />

renovation, including interior and exterior paint, appliances, reconfigured<br />

floor plans, finishes, and also furnishings for the entire house. Read on to find<br />

out why it’s so important to get <strong>Pulp</strong> involved before you even tour possible<br />

homes and sites!<br />

1LOCATION, LOCATION<br />

The old saying in real estate about location<br />

is so true! But <strong>Pulp</strong> looks a properties a little<br />

differently. Yes, you should be in the city and<br />

neighborhood that gives you what you need.<br />

But we also consider if the home has enough<br />

land for expansion. Or if it is large enough for<br />

your family, or small enough for an empty nester.<br />

For this Laredo home, we knew right away that<br />

it was special and would give us room to work<br />

our magic for our fabulous client and her family!<br />

On the outside of the home, <strong>Pulp</strong> created an<br />

exterior wall with doors and planters to offer<br />

more privacyfor the entrance of the house. It<br />

also adds incredible personality and curb appeal.<br />

24<br />

Interior <strong>Design</strong>: PULP DESIGN STUDIOS<br />

Photographer: CODY ULRICH Location: LAREDO, TX<br />

25


FROM THE BEGINNING<br />

2THE BONES<br />

When <strong>Pulp</strong> is looking at a house, we’re looking<br />

for those special architectural details - the things<br />

that make the home stand out. We want to see<br />

tall ceilings, unique arches, fabulous floors and<br />

gorgeous windows. Those are the things that will<br />

bring so much personality to the space right from<br />

the start. You can see the incredible ceiling that<br />

was already in the home, here on the left. We gave<br />

it a little zuzsh with a stunning chandelier.<br />

In the entry below, there was already a stunning<br />

barrel ceiling in brick. You just don’t see that every<br />

day! We painted everything white and added<br />

large mirrors with sconces to brighten the space.<br />

The new paint alone was transformative, and the<br />

mirrors help exaggerate the natural light, making<br />

the entire space much brighter.<br />

3THE FUNCTION KEY<br />

The next question we’ll ask about a<br />

prospective home is if it will function the way<br />

you and your family need it to. We want to<br />

know if it will fit your lifestyle - or if at least it<br />

can be renovated to work that way. A house<br />

can be stunning and the bones can be there,<br />

but if it isn’t easily set up to work for you, it<br />

will never be your dream home.<br />

Our client in Laredo loves to entertain, so<br />

big open spaces were key. This living room<br />

originally had large columns and a sunken<br />

floor that was just too dated. We filled in the<br />

floor and removed the columns, creating a<br />

light-filled space that is perfect for gathering<br />

friends and family. We also added a fabulous<br />

bar at one end with stunning brass inlay and a<br />

wine cellar with a humidor.It’s often hard for<br />

our clients to reimagine a space, but that’s our<br />

job and we’re really good at it!<br />

26<br />

27


FROM THE BEGINNING<br />

4HAVE IT YOUR WAY<br />

If you’re buying an older home (even one from the late ‘90s), you’ll want<br />

to change something about it. Usually that’s going to be the kitchen or the<br />

bathroom - or both! <strong>Pulp</strong> understands what can be fixed with paint and new<br />

furnishings, and what might need to be renovated. We can give you a really<br />

good idea of what your budget will be to have it your way. Our clients really<br />

appreciate that there are no surprises when we’re brought in at the start.<br />

We also work collaboratively with builders to ensure we’re all on the same<br />

page!<br />

In this Laredo home, we wanted to create a complete oasis for our client in<br />

the primary bedroom. There was already a fabulous private terrace right<br />

outside. But the primary bathroom required a complete gut, so we created<br />

a beautiful custom sanctuary, complete with a coffee and drink bar, heated<br />

towel racks, steam shower, and champagne bubble soaking tub. Now that’s<br />

having it your way, right?!<br />

28<br />

29


FROM THE BEGINNING<br />

6PERSONAL DETAILS<br />

It sounds strange to most people, but our<br />

<strong>Pulp</strong> team really can look at a blank space<br />

and see the end result. We spend a lot of<br />

time getting to know our clients - how they<br />

live, what they love, and who they are.<br />

So when we have helped them buy their<br />

dream home, we already have a good idea<br />

of how the finished interiors will look. And<br />

that includes curating personal details like<br />

art, things our clients have collected on their<br />

travels, antiques they’ve inherited, and more.<br />

Even at the point of purchasing a house, we<br />

can see where the best pieces of art should<br />

go, where clients can show off mementos<br />

from an incredible destination, and where<br />

they can highlight the things they love!<br />

5THOSE IMPORTANT EXTRAS<br />

We always push our clients to think beyond<br />

the traditional ideas for a home’s design. Are<br />

there rooms they’ve always dreamed of, but<br />

didn’t think they could have? Would they<br />

love a custom range hood in the kitchen and<br />

extra storage? How about stunning details<br />

like a hammered metal sink rather than the<br />

usual white basin? And can that fit into the<br />

houses that we’re looking at with our clients?<br />

With our expert sourcing and out-of-the<br />

box design sensibility, <strong>Pulp</strong> can bring extra<br />

ideas to the table that will make your house<br />

a showstopping space!<br />

30<br />

31


in the<br />

MOOD<br />

HOW PULP GETS TO THE HEART OF THE MATTER IN DESIGN<br />

How do we get our clients’ rooms so right? We follow a process that allows our clients to<br />

show us what they love and what they dream their home can be. Take a look!<br />

QUESTION EVERYTHING<br />

When we started on<br />

this basement reno,<br />

we asked our clients a<br />

LOT of questions about<br />

how they live, how<br />

they want to use the<br />

space, and what they<br />

are really into when<br />

it comes to hobbies,<br />

colors, and vibes! Our<br />

questionnaires helps<br />

us understand who our<br />

clients are.<br />

Along the Wild Path...<br />

THE INTAKE PROCESS<br />

We spend a lot of time talking with each member of our clients’<br />

household. That really helps us understand their preferences,<br />

dislikes, fashion influences, and how they live in their home. We<br />

want the interiors to be gorgeous, of course, but we also want<br />

every room to function exactly the way our clients need it to.<br />

MAKING A MOOD<br />

Moodboards like the one above let us<br />

create a look for our clients with samples<br />

of tile, fabrics, flooring and more. Once<br />

this is done, we know we’re ready to<br />

create the space!<br />

32<br />

Beauty is fundamental to a good life. We are makers of hand-painted, hand-embroidered and printed wallcoverings


COLOR STORY<br />

perfecting the<br />

PALETTE<br />

How does <strong>Pulp</strong> select the perfect palette for the homes we design? We often find our best inspiration<br />

just outside the doors! And then we add our signature element of surprise. Let’s take a look at<br />

a lakeside Seattle home and how we built its color story.<br />

PACKING A PUNCH<br />

We always love to surprise and delight our clients, as we did with the bold punches of orange and deep red in the living room.<br />

Those colors can be part of the stunning sunrises each evening on the lake, and they definitely add balance to this home’s color palette.<br />

NATURALLY COLORFUL<br />

Mother Nature has an incredible way with color, so for this gorgeous Seattle home,<br />

we took our inspiration from the lake views and lovely plants and trees outside.<br />

You’ll see an array of blues in the home, all from the every-changing color of the<br />

lake’s water. And there are neutral colors like sand, bark, and stone in every room.<br />

34<br />

35


COLOR STORY<br />

WATER COLORS<br />

One of our favorite parts of this home is the open<br />

staircase (Opposite page). We gave it a lot of<br />

personality with a custom ombré stair runner in<br />

watery blues. It looks stunning against the view<br />

of the lake just behind it.<br />

In the primary bedroom we had a local artist<br />

plaster the bedroom wall, giving it a texture that<br />

looks like waves of water.<br />

In the outdoor setting, the neutral look for the<br />

furnishings is accented with blues in the pillows.<br />

The patterned fabric is from our collection<br />

with S. Harris - it’s Old Cairo in the aptly named<br />

Lagoon colorway.<br />

36<br />

37


COLOR STORY<br />

MULTICOLOR TASKING<br />

A lot of rooms now serve many purposes, like this<br />

den. Our clients wanted a workout room, an extra<br />

guest room, a TV room, and a great hang-out<br />

space - all in one room! We made it happen, and<br />

we made it chic and colorful. The bold orange is<br />

perfect in a room where you need some energy.<br />

And that’s also why we selected the incredible<br />

wallpaper on the walls, too.<br />

Want to see an even bolder orange from this<br />

home? Check out the guest bathroom - it’s<br />

featured on page 53!<br />

THE WONDERS OF WOOD<br />

We love the look of natural wood, and this home was<br />

perfect for an organic look like that. In the kitchen,<br />

we expertly mixed several wood tones to create a<br />

stunning look for the cabinetry and floor. And don’t you<br />

love those windows around the top? The view of the<br />

greenery makes it look as if the wood cabinets are the<br />

source for the leaves.<br />

We kept that neutral look going in the nearby dining<br />

space. The art by Kevin Dotolo gave us the perfect<br />

opportunity to bring in more of those gorgeous blues.<br />

38<br />

39


vanilla to<br />

Va-Va-<br />

Voom<br />

Not every home needs a major facelift - some just need a really good nip-and-tuck. There’s<br />

real power in paint, great lighting, fab accessories, and gorgeous wallpaper. Take a look at this<br />

4,300-square-foot home and see how <strong>Pulp</strong> took a very vanilla French Provincial home in Dallas and<br />

gave it a modern update with our exclusive micro-renovation service.<br />

40<br />

MODERN MAKEOVER<br />

When our clients contacted <strong>Pulp</strong>, they had a very specific<br />

list of needs. They are a young and dynamic professional<br />

couple that travel a lot for work. With a primary home<br />

in Missouri, they realized that Dallas was becoming a<br />

top destination for their jobs, so they purchased this<br />

second home in Highland Park. Although they loved the<br />

architecture, the interiors were too formal and needed a<br />

modern update.<br />

GLAM ENTRY<br />

The entry had a lovely tile floor and a gorgeous<br />

stair railing. But the details were too dated.<br />

We added a new sconce that was a better<br />

complement to the chandelier. And we put a<br />

modern table and fun stools in the curve of the<br />

stairs. It adds an unexpected moment that is<br />

much more exciting as guests and family enter.<br />

Interior <strong>Design</strong>: PULP DESIGN STUDIOS Photographer: CODY ULRICH Location: DALLAS<br />

after<br />

41


BEFORE & AFTER<br />

LUXE LIVING ROOM<br />

The living room had gorgeous natural light flooding in and a beautiful curved ceiling. But the decor and design was too ho-hum and needed more<br />

interest and modern design elements. We used a stunning blue grasscloth to cover the fireplace surround, creating a feature wall that updated<br />

the room’s design and offering a textural treat for the eyes. Then we provided a gorgeous package of furnishings, accessories, and art to create an<br />

updated and comfortable space that’s perfect for entertaining or hanging with family.<br />

after<br />

after<br />

DELISH DINING ROOM<br />

The dining room, like the rest of the house, wasn’t bad. It was<br />

just a bit boring. Even our client’s little dog blended in. But look<br />

at what wallpaper, new lighting, and fab furnishings can do –<br />

now the room is a showstopper! It’s also a more modern space<br />

that exudes sophistication.<br />

42<br />

43


BEFORE & AFTER<br />

after<br />

LIGHT THE POWDER<br />

The powder room, just off the entry, had<br />

an out-of-fashion wall covering and ornate<br />

lighting, creating a drab feeling. A lighter color<br />

and subtler pattern for the wallpaper made all<br />

the difference, as it lightened and brightened<br />

the space. The modern sconces add a touch<br />

of contemporary glam and the simpler mirror<br />

gives a sleek and chic vibe.<br />

KITCHEN DETAILS<br />

The smallest details can change everything in how a room looks. Lighting,<br />

new stools, paint, and custom storage in the cabinetry made this room<br />

more modern and much more functional for our clients. Those new<br />

fabulous pendants are some of our absolute favorites!<br />

44<br />

after<br />

45


BEFORE & AFTER<br />

after<br />

after<br />

MAGICAL MAKEOVER<br />

Architectural details like a niche can add visual<br />

interest to a hall or entry, but people often don’t know<br />

what to do with them. That’s where having an expert<br />

team like <strong>Pulp</strong> can make all the difference. We added<br />

an ombré wallcovering to make this niche pop, and<br />

then we used a fabulous table and art to create an eyecatching<br />

spot that gives major personality.<br />

STUNNING OASIS<br />

The primary bedroom was another superformal<br />

room without a lot of life in it. We<br />

wanted this to be an oasis, a space that would<br />

reflect the chic sophistication of our very<br />

modern clients, and a room that would help<br />

them recharge after a long day. We worked<br />

closely with our clients to source incredible<br />

lighting, special pieces of original art, and<br />

unique accents for each room. They love this<br />

primary bedroom and its gorgeous new design!<br />

46<br />

want to see<br />

MORE?!<br />

See the entire gorgeous<br />

Highland Park home on our<br />

portfolio page. Just go to<br />

pulpdesignstudios.com.<br />

47


PRO TIPS<br />

how to style a<br />

COFFEE<br />

TABLE<br />

The <strong>Pulp</strong> team loves to style a space - it’s the secret to a perfectly polished room. <strong>Pulp</strong> co-founder<br />

Carolina Gentry shows you our top tips for setting up a coffee table like a pro!<br />

STEP ONE: Check the shape of the table. It will tell you a lot about where<br />

and how you might place items. A square table looks great when you place<br />

items within a square grid, for example.<br />

STEP TWO: We always like to have some sort of natural greenery or florals<br />

on a coffee or cocktail table. A vase of branches like this also adds height to<br />

the look, which is always a plus. Varying heights add visual interest!<br />

We love a good pattern, and this chess set is just the ticket for adding that<br />

design to the table. It’s also something that guests and family members will<br />

be drawn to. But note that this is a super-stylish game, not just your same<br />

old set.<br />

Even if you aren’t a big reader, books are a great way to showcase your<br />

personality and let people know what you’re into. Select large coffee table<br />

books and line them up. Another trick is to select books that have colorful<br />

spines that coordinate with the room’s palette.<br />

48<br />

Build on that base, adding more books as needed. But don’t go too high if<br />

you plan to put other items on the table. A giant stack doesn’t work here.<br />

Finally, add items that are more artistic and that have great texture. The<br />

sculpture on the left is super-cool and fits the style and color of the room.<br />

And the box can also store things like matches or the remote.<br />

49


product roundup<br />

Your entire room doesn’t have to push every design boundary. Most people can’t live that<br />

way in every space. But you can select fabulous pieces that will stand out with a little daring<br />

and drama. Here are some of <strong>Pulp</strong>’s very favorites!<br />

Remember that the showstopping piece in<br />

your room can also be incredible hardware,<br />

like this stunning door pulls from Lisa Jarvis.<br />

They definitely give major personality and<br />

drama on these doors from the Wise &<br />

Wicked office space we designed.<br />

We’re known for sourcing<br />

incredible furniture that also<br />

looks like a work of art - and this<br />

Skeleton Chair from Sylvan is a<br />

perfect example! It’s made of solid<br />

ebony, and is hand-carved and<br />

hand-polished. It was the perfect<br />

look for our Wild & Wicked<br />

showhouse space.<br />

Lighting is a great way to bring the bling in a room.<br />

We love the handblown designs from SKLO, including<br />

the balloon pendants we used below. You can use any<br />

color and any configuration to make it your own.<br />

You can always make a bold statement in a quieter<br />

palette. Look for unique shapes and fun pieces that<br />

you can use just for kicks (get it?!). The Kedan stool<br />

from OLY is handcarved in solid wood.<br />

50<br />

51


WALL<br />

DECOR<br />

Decor for the walls means much more than paint for the <strong>Pulp</strong> team.<br />

<strong>Design</strong> ideas that push the boundaries and decorating rules are a hallmark of <strong>Pulp</strong> <strong>Design</strong> <strong>Studios</strong>. And<br />

that includes how we finish the walls in a home. Unique materials, eye-catching wallpaper, fabrics, and<br />

incredible techniques are all ways that we make sure the walls really talk in our clients’ homes!<br />

52<br />

VENETIAN PLASTER<br />

Venetian plaster has been around since the Middle Ages - in fact, this material is exactly why frescoes have lasted for<br />

centuries. It’s a very versatile treatment, and it gives an amazing glow to every room. It’s low maintenance and it has an<br />

incredible visual impact when you enter a space. We love how the light is softened in any room with this finish on the<br />

walls. Not only that, but this plaster is also mold-resistant and mildew-resistant. That’s why it was the perfect idea for<br />

the walls in that stunning bathroom on the opposite page. You can introduce any pigment to the plaster,<br />

so it can be eye-catching like that bold orange, or a softer look like the one in the bedroom below.<br />

53


WALL DECOR<br />

WOOD PANELING<br />

If your idea of wood paneling is the knotty<br />

pine look from the ‘70s, then think again!<br />

Natural wood paneling can be gorgeous in its<br />

natural state, especially if it’s refreshed with<br />

a new finish or with paint. One of our favorite<br />

looks is the bright white version on the<br />

opposite page, paired with a bold wallpaper.<br />

We also love using more modern wood panels<br />

like those in the primary bedroom below. And<br />

we’ve even created our own “paneling” look<br />

by using molding to frame the walls. It looks<br />

great in that soft grey below.<br />

54<br />

55


WALL DECOR<br />

BOLD IDEAS<br />

<strong>Pulp</strong> is always thinking beyond the ordinary,<br />

so we’ve come up with some amazing looks for<br />

walls. On this page, you can see a wallpaper that<br />

we love that has the look of wood. It’s hard to<br />

tell it’s wallpaper until you walk up to it!<br />

In the bottom bedroom, we created wallpaper<br />

from the schematics of a client’s favorite team’s<br />

stadium. And in the beautiful art niche in a<br />

primary bedroom, we used fabric from S.Harris<br />

to create a fantastic textural backdrop.<br />

Sometimes our favorite looks are found right in the bones of the house. We loved the look of this concrete wall so much that we just<br />

kept the raw view. It’s an industrial chic idea that’s perfect with the softly upholstered bed.<br />

56<br />

57


FUN & GAMES<br />

It’s all<br />

FUN& GAMES<br />

We love to create rooms that bring families together, that entertain or challenge our clients and their<br />

guests, and that let kids be kids. Those can be game rooms, home bars, playrooms, and even home<br />

gyms. These spaces need thoughtful design as much as any other room in the home,<br />

so here’s how we add a bit of fun to our clients’ homes!<br />

Home Gym<br />

A gym can be as large or as small as our<br />

clients need. We’ve provided spaces for<br />

storing weights and equipment in rooms that<br />

do double duty, like in the <strong>Pulp</strong> House Palms<br />

Springs below. And we’ve worked with homes<br />

that have attached basketball courts or full<br />

home gyms.<br />

Whatever our clients need for their wellness<br />

goals, we’re always game for designing the<br />

perfect spaces!<br />

Bars & Wine<br />

Storage<br />

After the pandemic, we’ve all discovered how<br />

much fun it can be to have your own super-cool<br />

bar right in your house. The <strong>Pulp</strong> team has<br />

designed home bars and wine storage<br />

for so many of our clients. Some want a full bar<br />

with its own fridge and sink, like the one on the<br />

right. For others, we’ve suggested very cool<br />

bar units that fit into unused space, like the<br />

fabulous built-in above. And by the way,<br />

that built in also has a drawer fridge -<br />

so fabulous! We also tend to attract clients<br />

who have a major appreciation for wine (we’ve<br />

even designed a full winery!), so we<br />

love to create the proper storage for those<br />

clients. These spaces are fun for our<br />

clients and their guests!<br />

58<br />

59


FUN & GAMES<br />

Game Rooms<br />

Entertaining at home can include fun game nights - for adults and<br />

kids! When we find out that our clients love backgammon or are<br />

obsessed with video games, we are ready to guide them to rooms<br />

and spaces that will help them do what they love!<br />

Game rooms can include media like big screens and gaming<br />

consoles, or great seating and tables for board and card games.<br />

And if you like more active things like table tennis, we can design<br />

something that fits your style, too!<br />

60<br />

61


FUN & GAMES<br />

Play Spaces<br />

We love to gather with our families, and we<br />

know our clients do, too. So spaces that welcome<br />

even the littlest family members are important.<br />

These rooms can be just as stylish as the rest of<br />

the gorgeous home - all you need are washable<br />

paints and fabulous performance fabrics. Also key<br />

to a great playroom is storage for every toy and<br />

puzzle, as well as colors and patterns to stimulate<br />

little minds.<br />

As they grow, though, we want these spaces to<br />

still work for them, so we also include things like<br />

a fridge for sodas and water and a microwave<br />

drawer for popcorn, as you can see in the<br />

playroom on the opposite page.<br />

62<br />

63


SPA BATH TIPS<br />

MAKING<br />

splash! a<br />

Spa bathrooms are all the rage today. Here are <strong>Pulp</strong>’s pro tips that will help you<br />

create a gorgeous oasis of your own, featuring our Seattle bathroom remodel.<br />

Never skimp on the details when creating a spa bathroom! Texture, shine, and space are all important. We created an<br />

extra-long vanity for our clients, with the perfect bright accent from our own <strong>Pulp</strong> Starburst pulls on the doors and drawers.<br />

A textured grasscloth on the walls from Schumacher feels as beautiful as it looks. And always remember to bring in something<br />

natural, like flowers or lovely branches.<br />

Shoot straight onto the vignette. If you take the shot absolutely<br />

centered, with no skew, you’ll get the perfect “hero shot!”<br />

Life is messy, so don’t try to make every shot look perfect. You live<br />

in your house - let it look lived-in.<br />

Water is one of the best things to soothe both your body and your soul, so having both a freestanding tub and a fabulous shower is<br />

important. But consider adding extras like a bench in the shower, or jets in the tub. They’ll take your relaxation to the next level.<br />

64<br />

We also added a steam function to this bathroom.<br />

It’s fabulous for your health because it lowers blood<br />

pressure, helps you breathe better and is soothing to<br />

your skin.<br />

A seated vanity is that perfect luxe touch in this bathroom.<br />

It creates that feeling of pampering that you get in the very<br />

best of upscale spas.<br />

65


lighting<br />

UP FOR CHARITY<br />

The New Fromental x <strong>Pulp</strong> <strong>Design</strong> <strong>Studios</strong> Candle Benefits Two Non-Profits<br />

We’re excited to partner with Fromental for a limited-edition candle! The Fromental x <strong>Pulp</strong><br />

<strong>Design</strong> <strong>Studios</strong> Obsidian Candle is inspired by <strong>Pulp</strong>’s The Wise & The Wicked space at the Dallas<br />

Kips Bay Show House and the customized Les Boas wallpaper from Fromental.<br />

STARBURST<br />

HARDWARE<br />

AVAILABLE IN<br />

FOUR FINISHES<br />

get your<br />

CANDLE!<br />

These candles sell out quickly<br />

so order yours today.<br />

Just go to<br />

https://bit.ly/3yD0iEj<br />

Showcased in a matte black vessel, the Obsidian<br />

candle offers a mesmerizing scent of smoky<br />

vetiver, leather, and saffron to create an alluring<br />

and distinctly personalized aroma – a scent that<br />

wasfeatured in The Wise & The Wicked rooms<br />

and was so popular that we sold out of our<br />

original stock. The candle’s label is framed with<br />

the Les Boas pattern of winding snakes that made<br />

our exotic “Sinner’s Den” a huge hit at the Dallas<br />

show house. The hand-poured, soy-blend candle<br />

is created with essential oils and has a 40-hour<br />

burn time. And even better, you’ll be shopping for<br />

charity since a portion of the proceeds will go to<br />

Kips Bay Boys & Girls Club (the official Kips Bay<br />

Show House charity) and to Dwell with Dignity,<br />

a Dallas organization that is close to our hearts.<br />

This fragrance has been wildly popular and sells<br />

out quickly, so order yours soon!<br />

66<br />

Dallas | Seattle | Los Angeles | Palm Springs pulpdesignstudios.com @pulpdesigns 214.504.2606


MICHELE ALFANO used the Pokhara<br />

fabric from our S. Harris collection to<br />

cover these stunning modern chairs.<br />

QASK<br />

PULP<br />

ANYTHING!<br />

HOW do<br />

YOU PULP?<br />

We love seeing how our designer friends use our<br />

fabrics, hardware, and other product designs in their<br />

interior projects!<br />

We have some gorgeous sheers in our CONTRACT FABRICS<br />

with S. Harris. Here is the Sahara Wave sheer in the Neutral<br />

Terrain colorway, perfectly blocking the light in this hotel room.<br />

“My husband and I constantly argue over<br />

having a TV out in the open rather than<br />

hiding it. Are there any stylish solutions<br />

for keep a TV out of site when we<br />

aren’t watching it?”<br />

Mark Milligan<br />

We are SO glad you asked this question! You are definitely not the only couple to have a<br />

... ahem ... discussion about this. A lot of our clients debate this, too. But you can have the<br />

best of both worlds! First, have you heard about the Frame TV from Samsung? It looks like a<br />

piece of art when it isn’t in use. Carolina has one and she loves it! But <strong>Pulp</strong> is also known for<br />

A<br />

coming up with creative ideas for hiding the TV. One of our favorites was using our clients’<br />

art to create doors that open to reveal a hidden television. It’s clever and definitely a talking<br />

point in the room. Be sure to see the rest of this home on page 24.<br />

A different colorway for our Old Cairo<br />

pattern gives this bench a new life. We<br />

also love the nailhead that HENRY<br />

HOME INTERIORS added to the look.<br />

ISABEL SCHULTZ DESIGN<br />

showcased the Old Cairo fabric<br />

in Antidote from our S.Harris<br />

collection for a pillow in this<br />

gorgeous room.<br />

68<br />

SEND YOUR QUESTIONS TO ICON@PULPDESIGNSTUDIOS.COM<br />

69


BEHIND the SCENES<br />

An Inside Look at How <strong>Pulp</strong> Works<br />

KEVIN DOTOLO<br />

photography<br />

Psssst - we’re letting you in on a secret! We’ve moved into our new Dallas office, part of our <strong>Pulp</strong> Properties<br />

division. And we’ve been hard at work on the design for the spaces. Here’s a peek at the work in progress!<br />

@<strong>Pulp</strong><strong>Design</strong>s<br />

See more insider photos on Instagram!<br />

So much more space - and a kitchen! Sitting area will be gorgeous Private office with a view<br />

Chic tiles in a modern mix<br />

Textures and neutrals set the tone<br />

Our signature mix of art + accessories<br />

70<br />

@<strong>Pulp</strong><strong>Design</strong>s<br />

FINE ART PHOTOGRAPHY FOR YOUR INTERIORS<br />

KEVINDOTOLOCREATIVE.COM/SHOP


SHAKE it UP<br />

A bubbly version of a margarita that’s perfect by the pool<br />

While many think of cozier beverages<br />

in the fall and winter, sometimes<br />

championing citrus when they ripen<br />

to their sweetest in the winter is a nice<br />

change. A lighter tequila style beverage is<br />

the perfect cocktail to get you through all<br />

the social events to come… and, this also<br />

happens to be the official house cocktail<br />

of The <strong>Pulp</strong> House Palm Springs!<br />

INGREDIENTS<br />

2 oz. gin<br />

.5 oz. Agave Syrup<br />

.5 oz. fresh lime juice<br />

Pinch of Spicy Salt<br />

ice<br />

Palm Springs Ranch<br />

EQUIPMENT<br />

Rocks Glass<br />

Gigger<br />

Spoon<br />

INSTRUCTIONS<br />

Rim the rocks glass wth Spicy Salt.<br />

Muddle Agave Syrup and lime juice in<br />

the rocks glass. Add Tequila and a few ice<br />

cubes and stir until well chilled. Top more<br />

Topo Chico and more ice.<br />

THE PULP HOUSE<br />

PALM SPRINGS<br />

PLAYLIST<br />

DALLAS<br />

Chillin’, Modojo<br />

You and I, Caribou<br />

Tondo, Disclosure<br />

72<br />

Shop the Kismet Lounge Collection for stylish and<br />

adventurous entertaining ware at <strong>Pulp</strong><strong>Design</strong><strong>Studios</strong>.com<br />

what is<br />

THAT?<br />

Ranch Water is the “official”<br />

Texas cocktail that features<br />

a refreshingly simple recipe -<br />

we added agave!<br />

PHOTOGRAPHER: KEVIN DOTOLO<br />

SEATTLE<br />

Sure Thing, St Germain<br />

Give You Up, Crayon, KLP<br />

Dancing On My Own, Robyn<br />

LOS ANGELES<br />

Sensualidad, Bad Bunny<br />

Take My Breath, The Weeknd<br />

Peanut Butter Jelly, Gallants<br />

Find more <strong>Pulp</strong> <strong>Design</strong> <strong>Studios</strong><br />

playlists on Spotify! Shout out to our<br />

resident DJ @TheSextonReview<br />

73


INTERIOR DESIGN<br />

THE<br />

LAST<br />

WORD!<br />

Hey, Beth &<br />

Carolina:<br />

Which <strong>Pulp</strong><br />

design idea<br />

pushed the<br />

boundaries<br />

most for you?<br />

THE SINNER’S DEN<br />

“It has to be the Kips Bay Dallas<br />

Showhouse! In the ‘Sinner’s Den,’ we<br />

had an artist hand apply muscovite<br />

mineral in the back of the bookshelves<br />

and it was an incredible luxe look. I love<br />

how it reflects the light. This showhouse<br />

let us show what we can do” — Carolina<br />

A FLIGHT OF FANTASY<br />

“Definitely Kips Bay - you let your<br />

wildest ideas fly in a showhouse! We<br />

also had an artist paint the ceiling in<br />

the office so it looked like a wallpaper<br />

pattern had broken free. And then<br />

there was that stunning faux cabinet<br />

that led to the Sinner’s Den...” — Beth<br />

PHOTOGRAPHER:<br />

CODY ULRICH<br />

NEW CONSTRUCTION, RENOVATIONS and FURNISHINGS<br />

74<br />

Dallas | Seattle | Los Angeles | Palm Springs pulpdesignstudios.com @pulpdesigns 214.504.2606


PLAN YOUR GETAWAY TODAY<br />

WWW.AIRBNB.COM/H/PULPHOUSE<br />

FOLLOW US ON INSTAGRAM<br />

@THEPULPHOUSEPS

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