February National Campaign Overview

February 

National Campaign 

Overview 

2023

FY22/23 

Strategy 

Each month we will promote a 

hero treatment and product on 

a national level. 

Our multi-channel strategy is 

designed to maintain and grow 

spa visitation by keeping endota 

front of mind while enhancing 

our brand presence in high 

performance facials. 

Note: Spas can replace the 

Glycolic Exfoliating Cleanser 

when sold out with the Peptide 

Firming Moisturiser. Print-ready 

assets to be supplied. 

HERO 

TOPICS 

Align Spa 

and Product 

Content 

TREATMENT 

PRODUCT 

POS LEAD 

OFFER 

SALES 

EVENTS 

Wholesale 

Support 

Marketing Calendar 22/23 

winter TRUTH spring BALANCE summer INTENT autumn CONNECT winter TRUTH 

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN 

Organic 

Infusion 

Facial 

Deep 

Hydration 

Moisturiser 

Hero 

Treatment 

& Product 

10% w/s 

discount 

on Deep 

Hydration 

Moisturiser 

New Age 

Light 

Therapy 

Peptide 

Firming 

Moisturiser 

Hero 

Treatment 

& Product 

CLEAN by 

endota GWP 

10% off all 

professional 

face 

(skincare) 

products 

Intense 

Renewal 

Facial 

Mineral SPF 

Offer 

20% OFF 

SALE 

VOGUE ONLINE 

SHOPPING 

NIGHT 

20% off 

endota 

products 

10% w/s 

discount on 

endota retail 

skincare & 

body care. 

Customised 

Facial 

Sensitive 

Cleansing 

Milk 

Hero 

Treatment 

& Product 

DATABASE 

GROWTH 

CAMPAIGN 

10% Off 

Products 

10% w/s 

discount on 

Sensitive 

Cleansing 

Milk 

EMT 

Hydrogel 

Eye Mask 

Christmas 

CLICK FRENZY 

& CYBER 

WEEKEND 

20% off 

endota 

products 

10% off 

retail 

(excl packs) 

Dates: 5 days 

prior to each 

sales even 

10% off 

Hydrogel Eye 

Mask 

Gift Cards 

Micro 

Polishing 

Powder 

Christmas 

BOXING 

DAY 5 DAY 

SALE 

8TH DEC 

VIP 

Shopping 

Night 

10% w/s 

discount on 

Micro 

Polishing 

Powder 

Treatment 

Series 

Moisture 

Restore 

Cleansing 

Milk 

Hero 

Treatment 

& Product 

10% w/s 

discount 

on Moisture 

Restore 

Cleansing 

Milk 

Hydromicrodermabrasion 

Glycolic 

Exfoliating 

Cleanser 

Hero Treatment 

& Product 

10% w/s 

discount 

on Glycolic 

Exfoliating 

Cleanser 

Intense New 

Age Facial 

Peptide 8 

Hyaluronic 

Serum 

Hero 

Treatment 

& Product 

10% off all 

professional 

face 

(skincare) 

products 

Rejuvenate 

Spa Package 

Intense 

Moisture Mask 

Intense 

Radiance 

Vitamin Oil 

Surrender Spa 

Package 

Radiance Boost Serum 

Mothers Day Mothers Day Offer 

VOGUE ONLINE 

SHOPPING NIGHT 

20% off 

endota 

products 

10% off 

all retail 

(for two weeks 

prior to sales 

event) 

10% off 

Intense 

Moisture Mask 

CLICK FRENZY 

20% off 

endota 

products 

10% off 

all retail 

(for two 

weeks prior 

to sales 

event) 

10% off 

Intense 

Moisture 

Mask 

20% OFF SALE 

10% w/s 

discount on 

endota retail 

skincare & 

body care. 

FEBRUARY CAMPAIGN OVERVIEW

In-Spa POS 

This month, the hero POS in spa will promote 

our Hydro-Microdermabrasion Facial and will 

be supported by secondary POS to promote the 

Glycolic Exfoliating Cleanser. 

POS for the month will include: 

• Hydro-Microdermabrasion Poster 

• Hydro-Microdermabrasion A4 Block Card 

• Valentine’s Day A6 Strut Card 

• Glycolic Exfoliating Cleanser A7 Block Card 

Note: Print-ready assets to be provided to replace 

Glycolic Exfoliating Cleanser with Peptide Firming 

Moisturiser. 

Window Poster | February A4 Block Card | February A7 Block Cards | February 


NEW AGE 

Glycolic Exfoliating 

Cleanser 

Your skincare expert, 

naturally. 

Cleanser meets exfoliant 

to gently resurface, 

brighten & plump skin. 

$50RRP 

Take home the same results based cleanser used 

in our Hydro-Microdermabrasion Facial. 

Visual 

Merchandising 

Guide 

For a detailed overview of the 

VM Guidelines for the month of 

February, please CLICK HERE 

to view the full document. 


Social Media – 

Instagram and 

Facebook 

Social media will be used to 

drive awareness of the Hydro- 

Microdermabrasion Facial and Glycolic 

Exfoliating Cleanser. Secondary POS 

will feature our seasonal Valentine’s Day 

campaign. 

Weekly posts and stories will educate 

consumers on the benefits of each, 

as well as what to expect during the 

treatment, to inspire them to learn 

more or book now. 

Note: Due to the nature of social media, 

content of posts may change based on 

changes in circumstance. 


Collective talent (as at January 2022) 


The endota 

Collective 

Via The endota Collective, select 

influencers will receive products and 

treatments each month in exchange for 

sharing content on their channels and 

helping us reach new audiences. 

@makeupby_jaz 

373K followers 

Perth, WA 

Makeup artist & health 

enthusiast @makeupby_jaz 


Perth, WA 

Makeup artist & health 

enthusiast 

@brookearitchie 

32.4K followers 

Sunshine Coast, QLD 

Family & Lifestyle 

@brookearitchie 

influencer 

@lisa_desanctis 


Melbourne, VIC 

Lifestyle influencer & 

@lisa_desanctis 

trained Physio 




trained Physio 

Journalist & SAFM 

breakfast @rebeccamorse107 radio host 

@villastyling 


Moreton Bay, NSW 

Photographer & 

stylist @villastyling 


Moreton Bay, NSW 

Photographer & 

stylist 

Fashion & beauty 

@kirstenstanley_ 

model 

Sydney, NSW 

Dietician & 

@nourish_naturally 

Nutritionist 


Sydney, NSW 

Dietician & 

Nutritionist 

Journalist & cancer 

@ellehalliwell 

survivor 


Home stylist & content 

@liz.amaya.style 

creator 



Home stylist & content 

creator 

Model & mental health 

@naomikholt 

advocate 


Model & beauty 

@leahjay_ blogger 



Model & beauty 

blogger 

Model & wellness 

@ebonylet enthusiast 

32.4K followers 30.9K followers 28.1K followers 24.4K followers 23.6K followers 21.9K followers 

@jazzdbell_ 

Sunshine Coast, QLD Adelaide, 

@emmablakehahnel 

SA 

Geelong, 

@myfabulousdesign 

VIC 


@danielle_vella 

Mt Eliza, VIC 

@natttybee 


17.3K Family followers & Lifestyle Journalist 17.8K & followers SAFM Fashion & 14.6K beauty followers Journalist & cancer 10K followers 

*Note: talent appears in order of following from highest to lowest 

Model & mental health 9.9K followers Model & wellness 

Melbourne, influencer VIC breakfast Melbourne, radio host VIC model Sydney, NSW survivor Melbourne, VIC advocate Sydney, enthusiast NSW 

Model, performer & 

Model & Lifestyle 

Home & interior stylist 

@jazzdbell_ 

Lifestyle influencer 

@emmablakehahnel 

influencer 

@myfabulousdesign 




*Note: talent appears in order of following from highest to lowest 



Sydney, NSW 

Model, performer & 


@nourish_naturally 


@liz.amaya.style 



@rebeccamorse107 Collective @kirstenstanley_ talent (as at @ellehalliwell January 2022) 

@naomikholt 


Adelaide, SA 


Geelong, VIC 




Mt Eliza, VIC 

Model & Lifestyle 

influencer 

Home & interior stylist 

Nutrition & health 

coach @danielle_vella 

10K followers 


Nutrition & health 

coach 

@leahjay_ 


@ebonylet 



Model & skincare 

@natttybee 

enthusiast 


Sydney, NSW 

Model & skincare 

enthusiast 

@coco.camelia_ 



Interior designer & 

@coco.camelia_ 

presenter 



Interior designer & 

presenter 

@buildingouraston 



Home stylist & 

@buildingouraston 



@sarahtammer 


6.1K Home followers stylist & 

Sydney, Lifestyle NSW influencer 

Makeup artist** 

@sarahtammer 


Sydney, NSW 


@ascher_smith 


Perth, WA 

Landscape designer & 

@ascher_smith 

interior stylist 


Perth, WA 

Landscape designer & 

interior stylist 

@ambasmiles 


Adelaide, SA 

Healthy living Lifestyle 

@ambasmiles 

influencer 


@staceyflemingg 

Adelaide, SA 


Healthy living Lifestyle 

influencer 



@staceyflemingg 

advocate 




advocate 

@alexia.eleni 


Adelaide, SA 

Body positive blogger 

@alexia.eleni 


Adelaide, SA 

@elycewintle 

5K followers 

Byron Bay, NSW 

Co-founder of 

@elycewintle 

@myhealthybaby 

5K followers 

Byron Bay, NSW 

@krystlerising 

4K followers 

Sydney, NSW 


@krystlerising 

4K followers 

Sydney, NSW 

@lisa.fatnowna 


Cairns, QLD 

Model & fitness 

@lisa.fatnowna 

influencer 


Cairns, QLD 

*Note: talent appears 

Body 

in 

positive 

order of 

blogger 

following from 

Co-founder 

highest to 

of 

lowest **Previous 

Makeup 

makeup 

artist** 

artist for endota campaigns 

Model & fitness 

@myhealthybaby 

influencer 

@sunnychis 


London, UK 


@sunnychis 

endota employee 


London, UK 


endota employee 

@iam.sanida 


Perth, WA 

Ethical beauty 

@iam.sanida 

influencer 


Perth, WA 

Ethical beauty 

influencer 

FEBRUARY CAMPAIGN OVERVIEW 

*Note: talent appears in order of following from highest to lowest **Previous makeup artist for endota campaigns

Paid Social 

A series of paid social ads will be used to 

achieve specific objectives, depending on 

where clients are in their decision-making 

journey. This will include: 

SEE/THINK: A dedicated ad to reach a 

wider audience, introducing endota and 

our high-performance treatments and 

products. 

DO: Designed to target those who are 

ready to buy/book now (re-marketing). 

Links directly to booking page. 


Digital Screen 

Using multiple slides and animation, Digital Screens will support in-spa POS by enhancing the story-telling component. 

Throughout February, slides will rotate between Hydro-Microdermabrasion Facial and Glycolic Exfoliating Cleanser, 

and will be supported by additional POS to promote Valentine’s Day and 20% off clean. 

Note: Glycolic Exfoliating Cleanser to be replaced with Peptide Firming Moisturiser where necessary. 


See 

Think 

Do 

Care 

Website & Blog 

The endota website will feature the Valentine’s 

Day and our Hydro-Microdermabrasion Facial. 

The home page will also include a content 

block to the blog article featuring our Hydro- 

Microdermabrasion Facial to increase prominence 

when clients first reach the site. 

Individual spa pages will be updated to include a 

call-out to the Hydro-Microdermabrasion Facial. 

NEW ADDITIONS THAT SHOW UP ON WEB: 

Note: Glycolic Exfoliating Cleanser to be replaced 

with Peptide Firming Moisturiser where necessary. 


See 

Think 

Do 

Care 

eDMs 

We will engage with our current 

database of approx. 440k 

subscribers by providing interesting 

content about the Hydro- 

Microdermabrasion and Glycolic 

Exfoliating Cleanser 

Mentions will include a combination 

of treatment information, 

testimonials, quotes from skincare 

experts, results overview, blog 

features and more. 

Via regular features in our emails, 

we will help our clients through the 

consideration stage by providing 

relevant, timely information and 

ultimately encourage them to book 

now. 

Note: Glycolic Exfoliating Cleanser 

to be replaced with Peptide Firming 

Moisturiser where necessary. 


Suggested Scripts 

Call on hold script: 

Refresh your complexion and remove spent cells to reveal skin that is smoother, clearer, and more luminous with our Hydro-Microdermabrasion. A deeply 

exfoliating, skin surface renewal that visibly improves the look and feel of your complexion. Did you know you can also take home the same professional 

skincare featured in our in-spa treatments? Our Glycolic Exfoliating Cleanser promotes skin cell turnover to refresh, brighten and unclog pores. 

Spas can replace the last sentence with: 

Our Peptide Firming Moisturiser has been clinically tested to increase skin firmness by up to 43% when used twice daily for 12 weeks. 

Chalkboard script: 

Smooth, clear, and illuminate your complexion with our deeply exfoliating Hydro-Microdermabrasion. Book with one of our skin experts today! 

SMS script: 

Refresh and smooth your complexion with our Hydro-Microdermabrasion at endota . Call XXXX XXXX to book. SMS STOP to opt-out 


SEM & SEO 

In addition to ongoing Search Engine 

Optimisation (SEO) efforts to build our 

presence in organic search results, the 

December campaign will be supported 

by paid Search Engine Marketing (SEM) to 

ensure when consumers are searching for 

facial related terms, our brand appears in 

the top results. 

Examples of keywords that we are 

targeting include: 

• Anti aging facial 

• Best facial for dry skin 

• Facial [location] 

• Facials near me 

• Best facial treatment 

• Best facials near me 

• Best facial 

• Facial 

• Facial treatment 

The objective of our SEM and SEO efforts 

is to drive bookings by reaching customers 

when they are actively searching for our 

services and intend to book. 


February Service 

Support 

February 2023 Hydro-Microdermabrasion 

In Spa Sales & Customer Service Support 

HYDRO-MICRODERMABRASION 

To help prepare your team to deliver great 

customer experience surrounding the 

campaign, please CLICK HERE to access 

and share our Sales & Customer Service 

Support. 

This guide provides easy-to-follow 

information that team members can draw 

on when talking to clients about the hero 

treatments and products. 

KEY SELLING 

PROPOSITION 

BENEFITS 

BOOSTERS 

TRAINING 

WORKSHOPS 

CLIENT CARDS 

PROFESSIONAL 

STOCK USED 

SOCIAL 

SHARING IDEAS 

The hydro-microdermabrasion diamond head brightens and renews the complexion by removing spent cells, improving the appearance of sun damage, wrinkles and fine lines, age 

spots, acne scarring, and congestion. 

• Skin rejuvenation through deep exfoliating and restorative action 

February 2023 Glycolic Exfoliating Cleanser 

• Professional therapists analyse your skin using a BT Analyse tool to assess water content and hydration levels. We then treat your complexion with the most effective combination of 

high-performance skincare 

• This treatment uses clinically tested products 

• Targeted skincare solution to address specific concerns, improve overall skin texture and tone 

In Spa Sales & Customer Service Support 

• Collagen 

• Put your HMD Facial on repeat with our Treatment Series and 

• Vitamin C 

ADD-ONS • LED SERIES 

experience five times the benefits for the price of four 

• Bright Eyes 

GLYCOLIC EXFOLIATING CLEANSER 

• Level 4 Intense New Age Online Training Session 

• Hydro-microdermabrasion KEY SELLING training modules 

Reveal bright, youthful skin by refining the surface and minimising fine lines with this anti-ageing, two-in-one glycolic cleanser, and exfoliant. 

PROPOSITION 

endota consultation card 

• Glycolic Acid - Loosens dead skin cells, helping improve skin texture and unclog pores 

Additional forms dependent on treatment and add ons 

INGREDIENT • Lactic Acid - Resurfaces the skin and improves texture by stimulating cell renewal 

• Signature Blend Essential FOCUS Oil • Squalene - Rich in moisturising qualities 

• AHA Renewal Cleansing Gel • Jojoba Beans - Helps remove dull, dry skin 

• Priming Treatment Toner 

February 2023 Peptide Firming Moisturiser 

• Two Step Micro Polish & Peel • Gentle enzyme exfoliating powder 

• Hydro-Microdermabrasion Machine 

• Two Step Micro Peel & Polish 

• Water-activated In powder-to-paste Spa Sales formula & Customer Service Support 

• Vitamin Treatment Oil 

• Vitamin Treatment Oil 

FEATURES • Brightens & evens skin tone 

TAKE HOME 

• Triple Defence Eye Cream 

• Triple Defence Eye Cream 

PRODUCTS 

• Peptide 8 Hyaluronic Serum • Potent antioxidants soothe skin & combat pollution 

PEPTIDE 

• Peptide 

FIRMING 

8 Hyaluronic 

MOISTURISER 

Serum 

• Peptide Firming Moisturiser/Advanced • Reveals Hydration a smooth, Cream soothed, glowing complexion 

• AHA Renewal Cleansing Gel 

• Environmental Shield Mist 

KEY SELLING • Care for your skin daily with the same clinically-tested products used in our high-performance treatments. Our peptide firming moisturiser is clinically tested to increase skin 

• Mineral Protect SUITABLE SPF50 Sunscreen 

FOR Dry/Combination/Congested/Ageing PROPOSITION Skin firmness by up to 43% after 12 weeks. 

• Jade Grounding Stone 

• Hydromicro Machine Solution (depends on which machine is in spa) • Active Ingredients: 

• Peptide 8 Hyaluronic Serum o Neodermyl (collagen and elastin filler) – Helps boost collagen production increasing volume, firmness and elasticity and reducing wrinkle depth. 

PERFECT 

• Show key steps of PARTNERS the treatment. • Peptide Firming Moisturiser 

INGREDIENT o Brightenyl – Corrects dark spots and brightens hyperpigmentation. 

• What are the benefits? Eg., create • a Power fun true Serum or false Sheet game Mask FOCUS using the ‘poll’ o tool Snap on 8 stories. – A muscle-relaxing octapeptide that reduces the depth of wrinkles caused by facial muscle contractions and is a topical alternative to invasive injections. 

• Explain/show why customers love it e.g., before and afters. 

o Sodium Hyaluronate – Like a big drink of water for your skin, this all-natural ingredient is the ultimate hydrator. 

Email submissions to marketing@endota.com.au for your chance to WIN a o $100 Juveleven endota – gift An anti-wrinkle card! peptide that lifts and tightens the skin, improving elasticity as it simulates collagen and encourages new cell regeneration. 

• Video of application eg., on face or back of hand 

SOCIAL 

• Clinically tested results: 

• Your tips and tricks on how and when to correctly use it. 

SHARING 

o 43% increase in skin firmness after 12 weeks. 

IDEAS • Explain the ingredients and the benefits. 

o 26% increase in the hydration level of the upper skin after 8 weeks. 

Email submissions to FEATURES marketing@endota.com.au 

o 61% increase 

for your 

in skin 

chance 

elastic 

to 

recovery 

WIN a $100 

after 

endota 

12 weeks. 

gift card! 

o 35% increase in recovery after skin deformation after 12 weeks. 

• Australian made 

SUITABLE FOR 

PERFECT 

PARTNERS 

SOCIAL 

SHARING 

IDEAS 

• Dry/dehydrated 

• Premature ageing 

• Firming lines/wrinkles 

• Pigmentation 

• Peptide 8 Hyaluronic Serum 

• Video of application e.g., on face or back of hand. 

• Your tips and tricks on how and when to correctly use it. 

• Explain the ingredients and the benefits. 

Email submissions to marketing@endota.com.au for your chance to WIN a $100 endota gift card! 


Thank you xx 

endota.com.au

February National Campaign Overview

Create successful ePaper yourself

Delete template?

Save as template?