MAEKETING PROPOSAL

ENTREPRENEURSHIP
DEVELOPEMENT
CELL
E-SUMMIT'23
THINK. OBSESS. INNOVATE
Marketing Proposal

ABOUT TIET
THAPAR INSTITUTE OF TECHNOLOGY
THAPAR INSTITUTE OF ENGINEERING & TECHNOLOGY(TIET), located in
Patiala, is one of India's oldest and finest educational institutions, which
provides a steady source of highly skilled talent and has been at the frontier
of academic and intellectual excellence. Founded in 1956 with a campus
spanning approximately 250 acres, Thapar Institute of Engineering &
Technology has been a pioneer in engineering education, research and
innovation. Our community involves ingenious problemsolvers who are
eager to make the world a better place to live in with their innovative
techniques and discoveries. Rated amongst the top ranked innovationdriven
private universities and technical institutes in the country, Thapar
Institute of Engineering & Technology has been accredited with an ’A’ grade
by the National Assessment and Accreditation Council (NAAC) We constantly
evolve our teaching methods and provide quality education to our students,
who are unique individuals with a plethora of interests and aspirations. The
quality of our curriculum, faculty and infrastructure is unparalleled, and we
believe in encouraging thousands of young minds to excel in India and
abroad. Our alumni have stood out in varied fields such as business and
industry, administrative and regulatory services, research and education,
and social and human rights organisations.

ABOUT EDC
ENTREPRENEURSHIP DEVELOPMENT CELL
Entrepreneurship Development Cell, Thapar Institute of Engineering
and Technology, Patiala has been established with the aim to foster
and nurture talented young minds with entrepreneurial mindsets.
With India witnessing an increase in start-up culture, we encourage
and guide everyone bitten by the insect of entrepreneurship.
We envision a team of spirited individuals who strive to make
resources accessible to students and provide them an easy link to
venture capital firms, successful entrepreneurs, executive
professionals, and corporations so that they can watch their dreams
become reality and start-ups turn into businesses. We believe in
developing a spirit of entrepreneurship among students to transform
them from job seekers to job creators and in creating free thinkers
that seek out change rather than waiting to adapt.

VISION &
MISSION
Vision
E-Summit is a confluence of students and professionals who wish
to change the world with their vision and start their own business
or fund an interesting opportunity.
It is an event where students come to be inspired and learn how to
deal with situations under pressure.
Mission
We plan to make E-Summit’23 a culmination of ideas,
entrepreneurial spirits, and learning and also a sign of
teamwork. To showcase a community that is willing to work
hard, that is willing to sacrifice, that is willing to go the extra
mile to make the impossible possible, and transcend its
dreams into reality.

To #innovate and inspire students# once again, EDC brings
together E-Summit 2023. The annual gathering of top
entrepreneurs, eloquent speakers , and dream recruiters in a threeday
event organized by EDC, TIET.
The summit is a symposium of insightful and creative students,
path-leading professionals, and innovators, who aim to start or
fund businesses and change the world.
The event acts as a platform where today's youth can converge to
exchange inspired and enterprising ideas, which is the lifeline of
entrepreneurship. With a total footfall of 3000+ participants for the
3-day long summit and over 40 companies and startups
participating in the Internship Fair, more than 350 students
applied for Internships in various fields.
The main objective of our event is to promote an ideation mindset
among the students, to teach them how to be leaders in the
modern-day world as well as to provide them with opportunities
and experiences which will be beneficial for their future and allow
them to ascend to the next level.
ABOUT THE
EVENT
E-SUMMIT 2023

DAY - 1
ELEVATE
A platform to experiment with how well people perform under
pressure and a stage to exhibit technical proficiency and
business aptitude. It is a B-Plan competition wherein
participants will have to procure resources and optimize the
cost in order to maintain the leaderboards.
Expected Footfall
VALUES
Total - 500+
Over 60% - Freshers
20-30% - Second Years
Rest - Third Years
This will inculcate in the participants the
values of supply chain management,
negotiation, management, and tackling
risks

DAY - 2
UNWIND
Unwind, a fun-filled frolic eve organized to increase the interest of students in
the summit. It is an informal eve filled casual conversations, A Fascinating And
Entertaining Evening Jam-Packed An Opportunity To Attend Sessions From The
Pioneers Of The Content Creation Industry.
It gives everyone a good chance to bring their funny side up and interact with
each other.
Expected Footfall
VALUES
Total - 3000+
This event has an even distribution
across the first 3 years.
4th year - 10% of total
The informal eve is to pump and attract
the students to our infamous E-SUMMIT
and increase our reach on campus

DAY - 3
INTERNSHIP FAIR
Internship Fair seeks to provide young minds the ability to grow by working
alongside their academics with proper certification in hand. Companies from all
backgrounds, core, and non-core, participate to make this fair a success. The
application process for each company is individually decided by representatives of
the company. Over 400 internships were offered in 2022, and over 1000 applications
were processed.
Expected Footfall
Values
2000+
EDC ensures through its expertise that
every on-campus member is aware of
its event and maximizing the audience.
We want students to get a hands on
experience in the startup culture around
us. We invite startups to showcase their
products/services and hire interns.

SOCIAL MEDIA
Facebook
TIET : 600K+ LIKES
EDC : 6000+ FOLLOWERS
Instagram
TIET : 15,000+ FOLLOWERS
EDC : 3000+ FOLLOWERS
Twitter
TIET : 10,000+ FOLLOWERS
LinkedIn
Views
TIET : 50,000+ FOLLOWERS
PULSE MAGAZINE: 31,000+
BIZFANATICS: 20,000+
*Terms and conditions apply

MEET YOUR MARKET
Junior Years
15.4%
Faculty
8.3%
r 0-5L
Freshers
18.1%
r 5-10L
Senior Years
19.7%
r 10-20L
An educated student population
from urban households.
A crowd within the age group of 17-27.
Masters
26.8%
Sophomores
11.6%
r 20-40l
r 40l+
0 10 20 30
TARGET AUDIENCE OCCUPATION
STUDENT HOUSEHOLD INCOME DISTRIBUTION
*Terms and conditions apply

MEET YOUR MARKET
EXPECTED FOOTFALL 3,000+
Female
37%
3000
2000
Male
63%
1000
*Terms and conditions apply
0
2015 2016 2017 2019 2022 2023

DELIVERABLES
TITLE
SPONSOR
POWER
SPONSOR
ASSOCIATE
SPONSOR
LOGOS ON ALL POSTS AND STORIES
ON DIGITAL BACKDROP - MAINSTAGE
COVERAGE THROUGH MEDIA CHANNELS AND RADIO
LOGOS UNDER SPONSOR SECTION OF EDC's WEBSITE
LINK TO COMPANY's WEBSITE ON EDC's WEBSITE
LOGO IN ADS IN NEWSPAPER AND MAGAZINES
LOGO ON OFFICIAL TEASER VIDEO OF EDC
POST EVENT MARKETING AND PUBLICITY REPORT
PUBLICITY THROUGH SOCIAL MEDIA PLATFORMS
PERMISSION TO DISTRIBUTE SAMPLE PRODUCTS
ACCESS TO DATABASE OF ENTIRE COLLEGE
SPECIAL SEMINARS TO INTERACT WITH STUDENTS
BRANDING ON OFFLINE REGISTRATION KITS
TIME TO PITCH PRODUCT IN FRONT OF AUDIENCE
PUBLICITY THROUGH FLEXES, STANDEES & BANNERS
PERMISSION TO SET UP STALLS AND CANOPY DURING EVENT TIME
GIVEAWAY OFFICIAL MERCHANDISE
MEMBERS ALLOWED TO ATTEND EVENT 3 2 0

HOW WE CAN COLLABORATE
HOLD A DEDICATED EVENT
GIVEAWAY OFFICIAL MERCH
CSR EVENT
EXCLUSIVE SPONSOR VIDEO
SHOUTOUTS BY ARTIST
EVENT COVERAGE BY DRONE CAMERA

BRANDING WITHIN CAMPUS

MARKETING
STRATEGY
BRANDING WITHIN CAMPUS
Flexes and banners at eye-catching sights
throughout the campus have sponsors' logos on
them.
CSR ACTIVITIES
TRAFFIC BUILDING
1.Event publicity desk , Hostel Publicity , Flexes at
different location around the campus will be our
major strategy for increasing footfall apart from our
social media posts and mail to all the students.
2.Personalised activities can also be conducted for
promotion of your brand and event.
With a team of 200+ students and past experience
of conducting CSR activities in collaboration with
different organisations , we are ready for
conducting the same on your behalf.
ADVERTISEMENT
Advertisement of sponsors before the event
through our all social media handles and during the
event on the mainstage.
*Terms and conditions apply

*Terms and conditions apply
OUR PREVIOUS SPONSOR

OUR PREVIOUS EVENTS

*Terms and conditions apply
MEDIA PARTNERS

OUR PREVIOUS
ARTISTS
JASPREET SINGH
Stand-Up Comedian
Scam 1992
Hemant Kher
*Terms and conditions apply
ANUV JAIN
Singer & Musician
KOTA FACTORY
Entire Cast
RAJAT CHAUHAN
Stand-Up Comedian
Madhur Sharma
Musician
Within an astonishing crowd
attendence of 2000+ students.
The title sponsor product (if
available) to be showcased
alongside the artist.
Title sponsor flex will be on the
main stage, the Center of
attraction.

TIET's PREVIOUS
ARTISTS
ZAKIR KHAN
Stand-Up Comedian
ANUBHAV SINGH BASSI
Stand-Up Comedian
BADSHAH
Singer

EDC PREVIOUS
SPEAKERS
SURAJ SAHARAN
CO-FOUNDER, DELHIVERY
RAGHAV CHANDRA
CO-FOUNDER, URBAN COMPANY
NIKHIL KAMATH
CO-FOUNDER, ZERODHA
GAURAV AGARWAL
CO-FOUNDER,1MG
YASHISH DAHIYA
CO-FOUNDER, POILCY BAZAAR
MIKHIL INNANI
CO-FOUNDER, PHARMEASY

CONTACT US
Arpit Taneja
+91 9818084700
arpittaneja009@gmail.com
Nayan Pahuja
+91 7015300632
nayanpahuja25@gmail.com
@edc_tiet
Entrepreneurship Development Cell, TIET
tuedcell@gmail.com
Entrepreneurship Development Cell, TIET