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Retailers Forum Magazine Feb, 2023 E-Mag

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers

VOL. 42 NO. 10

FEBRUARY 2023

Big February Issue

3 Big Events:

❤ Valentine's Day ($24B Sales)

❤ President's Day

❤ ASD Vegas Show

Connecting Wholesalers and Retailers Since 1981

Connecting Wholesalers and Retailers Since 1981


OHIO

KNIFE

wholesale distributor

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822

Visit Our Website:

www.OhioKnifeSales.com

Apply for Dealership Online

PHONE: 419.549.8200

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!

OKC - M9 Bayonet & Scabbard - Black

$

117.36

Bubba Blade-BB1-7F 7 Inch-Tapered Flex

$

38.12

Smith & Wesson BSPECLS - Large Special Ops

Liner Lock M.A.G.I.C. Assist... $ 18.99

Stainless Steel Pliers

8.5 inch... $ 39.87

Smith & Wesson 3 Pack 8 inch

Throwing Knives... $ 13.19

OKC-705 5-Pc. Cutlery Set $ 39.59

OKC-Spec Plus Alpha Survival

$

18.99

Bubba Multi-Flex

Interchangeable Blade

$

72.46

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun

$

24.89 ColdSteel

Drop Forged Hunter... $ 34.56

Schrade Old Timer Splinter Carvin

Knife Traditional Pocket Knife

$

16.39

Benjamin 392S .22-Caliber Bolt Action

Variable Pump Air Rifle, Black... $ 189.99

ColdSteel

Cheap Shot

125 Grain 10 Pack

$

6.65

Schrade Little Ricky Full Tang Drop Point

Re-Curve Fixed Blade Knife... $ 32.99

Smith & Wesson 3 Piece Camping

Set with Sheath... $ 21.99

SOG-SOGFARI - 13” MACHETE... $ 21.84

Sig Sauer 1911

”We The People”

Air Pistol - CO2 Powered

$

66.98

Kershaw 1660OR - Leek- Orange

$

47.37

Generational USA Sharpfinger 152OTG

$

56.24

SOG-TACTICAL

TOMAHAWK

$

34.75

SOG

FASTHAWK

$

35.49

Kershaw Launch 9... $ 80.21

Kershaw 1987 - RJ Tactical 3.0

$

22.56

SOG-KEYTRON - SATIN, STRAIGHT

$

16.54

Gamo Swarm Magnum G2 .177cal IGT

Gas Piston Powered Pellet Air Rifle... $ 244.43

CALL FOR SPECIAL PRICING DEALS!

WE are a full line distributor for all the many brands we carry. We also have a full

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS

Page 2 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #04 on page 11 • www.Vendor411.com


SEE US NEXT AT: ASD MARKETWEEK BOOTH #W14732, FEB 26 - MAR 1, 2023

Loaded Racks

Ready to Boost Sales

rack Programs Ready to ship

Also Available:

• Spinner Rack

• Single Sided Rack

• floor tower

• Straw Racks

• Build your own

Prepare For Spring

Four Way

Stretch

Spandex

Headband

Double sided rack

CHOOSE YOUR FAVORITE HAT STYLES AND WE WILL

SHIP IT TO YOU WITH EVERYTHING YOU NEED!

Printed Towels

HEADWEAR DISTRIBUTION

Now $1 Off List Price

Officially Licensed military - pow*mia & More

Certain restrictions apply. Contact for details.

30” X 60”

TOWELS

HEADWEAR DISTRIBUTION

Want More Info? Circle #28 on page 11 • www.Vendor411.com

SALES@CAPSMITH.COM (800)228-3889

2240 OLD LAKE MARY RD, SANFORD, FL 32771

All original artwork is the copyrighted work of Capsmith, INC. and is protected under the Copyright Act of 1976, 17 U.S.C. 101 et. RETAILERS seq., All Rights Reserved. Any unauthorized FORUM use or reproduction, MAGAZINE including derivative works, | FEBRUARY will be prosecuted to the fullest 2023 extent of the law. Page Coupon code 3must

be entered at checkout to receive discount. Discount applies to subtotal amount and cannot be applied to shipping or applicable taxes. Certain restrictions apply.


Want More Info? Circle #10 on page 11 • www.Vendor411.com

Page 4 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


WHOLESALE

Costume Club

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

• Kits

• E-Cig Ba teries

5mL Bo tle

Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigare tes + 1 USB

Charger $10.50

1 0’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

• E-Liquids

• E-Cig A ce sories

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the

country’s leading merchandise wholesalers. The advertisers

herein sell strictly wholesale and require that you purchase with

the intent of reselling through retail channels.

Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

Every Day’s A Treat!

See our ad on page 28

www.USACostumers.com

Light Up WithoUt

Lighting Up!

LOGIC WHOLESALE

see our ad on page 37

Start.

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

Grow.

Repair.

Our specialty is helping sma l and

mid-sized busine ses achieve su ce s.

Contact us for fr e consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Always Be

Fashionable

FASHIONABLE

SALES

See our ad on Pg 63

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 18

INDEX

ADVERTISERS INDEX

AUGUST 2022

BLING IT ON!

HipWholesale.com

See our ad on Page 27

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

FIND THE FINDS

Northport, NY

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 35

BLANK TEES. ............... 28

BOUTIQUE CLOSEOUTS. ..... 51

CAPSMITH ............. 20-21

CLOTHINGWARE ........... 71

DD BULK ................... 60

FASHIONABLE

FASHIONABLE SALES. ....... 63

WATCHES

SNEAKY SAVINGS ON SNEAKERS

SKMEI 1463 Fashion Women

Watches W/ Leather Strap

$14.99

FLIRTY WHOLESALE ........ 24

KARMA CIRCLE. ............ 03

SCARF WAREHOUSE ........ 84

For Men & Women

See Our Ad On PAge 59

SKMEI 1258 Digital Sport Watch

For Men W/ 50m Waterproof

SKMEI 9178

Creativity Sku l

Quartz Watch

For Men

$16.99

SKMEI 1704 Elegant Girl Clock

W/ Japan Quartz Movement

$18.99

$13.99

STYLISH PLUS .............. 45

T SHIRT REP ................ 88

UIN DEALS ................. 61

LINKS

SKMEI 123 Fashion

Casual Sport Watch

W/ Stainle s Steel Strap

Liebig L1013 Japan Quartz

Movement Golden Watch

$13.99

$15.99

UNIVERSE WHOLESALE. ..... 47

USACOSTUMERS.COM ...... 28

ASSORTED ITEMS

AUCTION FINDER ........... 34

BEAN WHOLESALERS ....... 24

DINO DROPSHIP . . . . . . . . . . . . 57

DOBA DROPSHIP ........... 15

EVERYTHING CLOSEOUTS ... 70

EZ DROPSHIP. .............. 68

FIND IT ASIA. ............... 86

LIEBIG L2004 Quartz Watches

For Men

$17.99

SKMEI 1419 Simple Style

Women Quartz Watches

$12.99

MEGA UBID ................ 74

RAMSONS IMPORTS ........ 13

SWEET WHOLESALERS ...... 55

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............ 80

BUYERS CONTACTS ......... 79

CLOSEOUT DIRECTORY ..... 89

HIDDEN WEALTH ........... 82

TRADE PUBLICATIONS ...90-96

CANDY

SWEET WHOLESALERS ...... 55

CELLULAR

CELLCITY.BIZ .............. 29

SKMEI 1676 Simple Watches

For Men IP68 W/ Leather Strap

WHOLE-CELL .............. 73

$15.99

SKMEI 1690

Quartz Watches For Womens

W/ Rhinestone Decoration

$16.99

COMPUTERS

REFURB SHOPS ............. 32

CONSUMER ELECT.

SKMEI 1722 Ladies

Quartz Analog Silicone

Wrist Watch

FIND IT CHINA .............. 65

$15.99

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME

CREDIT CARD

PROCESSING

EXP MERCHANT ............ 81

SKMEI 1703 Fashion Flower Shape

Dial Ladies Quartz Clock

W/ 30m Waterproof

$17.99

www.TimeWholesalers.com

We make it easy to find products and suppliers

without having to flip through entire magazine

1. Check the INDEX on Pages 6 & 7.

2. Find the Product Category and View the Various Companies.

3. CLICK on the Company you’re interested in and their Ad Page

will Open Immediately.

Found an ad that Interests you and want to know more?

1. CLICK on the website in the ad and you will open the

company’s website.

2. CLICK on an email in the ad and you can send a message

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.

JUST CLICK ON THEM!

RESPONDER

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

Many companies are enrolled in our Reader Response

Program (Page 11). You can contact multiple

companies with 1-CLICK!

1. Find the Reader Response Banner in an Ad.

2. CLICK on the banner and it will open up an Inquiry Form.

3. Select Companies you want FREE CATALOGS and Info from.

4. You can also access this FREE Program on Page 11

or www.Vendor411.com directly.

FORUM PUBLISHING COMPANY

CONTACT US:

TEL: 1-800-635-7654

383 East Main Street, Centerport, NY 11721

FAX: 631-754-0630

www.RetailersForum.com

RETAILERS FORUM MAGAZINE Email: ForumPublishing@gmail.com

| FEBRUARY 2023 Page 5


Sell to over 60,000

stores through Forum

631/754-5000

Start.

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LOGIC • WHOLESALE

Kits

• E-Liquids

Grow. See our ad on Page 21

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

see our ad on page 39

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers

See our USACostumers.com

ad on page 22

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

Always Be

Fashionable

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

FASHIONABLE

SALES

See our ad on Pg 75

BLING IT ON!

HipWholesale.com

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 68

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

• E-Cig Batteries

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Page 69

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

FOUNDATIONS

Asharoken, NY

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

FEBRUARY 2023

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

BLANK TEES. ............... 92

BOUTIQUE CLOSEOUTS ...... 55

CAPSMITH. ................. 03

CLOTHINGWARE ............ 87

DD BULK ................... 50

FASHIONABLE SALES. ....... 75

FLIRTY WHOLESALE ......... 24

HEAVENLY SUITS ............ 20

SCARF WAREHOUSE. ........ 90

STYLISH PLUS .............. 29

UIN DEALS ................. 41

USACOSTUMERS.COM ....... 22

ASSORTED ITEMS

AUCTION FINDER. ........... 64

BEAN WHOLESALERS ....... 22

DINO DROPSHIP. ............ 71

DOBA DROPSHIP ............ 57

EVERYTHING CLOSEOUTS. ... 56

EZ DROPSHIP ............... 26

FIND IT ASIA ................ 88

MEGA UBID ................. 70

RAMSONS IMPORTS ......... 19

SWEET WHOLESALERS ...... 53

TOP TEN WHOLESALE ....... 81

BOOKS

AUCTION BOOK ............. 84

BUYERS CONTACTS ......... 93

CLOSEOUT DIRECTORY ...... 82

HIDDEN WEALTH ............ 80

TRADE PUBLICATIONS .... 94-100

WHOLESALE SOURCEBOOK .. 86

CANDY

SWEET WHOLESALERS ...... 53

CELLULAR

CELLCITY.BIZ ............... 83

WHOLE-CELL ............... 37

COLLECTIBLES

EXTRA MILE ................ 20

PATTER’S COLLECTIBLES .... 18

COMPUTERS

REFURB SHOPS. ............ 54

CONSUMER ELECT.

FIND IT CHINA. .............. 63

CREDIT CARD

PROCESSING

EXP MERCHANT. ............. 45


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ADVISORS ............ 60

CC WAREHOUSE ............ 89

E-STORE BUILDERS ......... 76

E STORE SIGNS ............. 73

E-STORE SITES ............. 66

EQUITRADE ................ 30

FB CAMPAIGNS ............. 26

FORUM ADVISORS. .......... 68

FUNDING OFFICES. .......... 34

KWIK INC. .................. 58

PAYROLL HELPER ........... 48

PROTECTION PLANS. ........ 52

RETAILERS BANK ........... 62

SALES GROUP BAGS ........ 28

SETON SIGNAGE ............ 91

WHOLESALESOURCES.COM . . . . .

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP. ............ 71

DOBA DROPSHIP ............ 57

EZ DROPSHIP ............... 26

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

LIGHT E CIG ................ 31

View our 148 page Catalog online !

www.RIOhio.com

LOGIC WHOLESALE ......... 39

USA VAPE DEALS ........... 61

Hat Pins $6.00 dz

$36.00 dz

Garden Flags

$48.00 dz

Metal Signs

$5.50 Each

Tri-Fold

$5.00 Each

3’x5’Embroidered Flags

$14.00 Each

Belt Buckles

$36.00 dz

$9.00 dz

FOOTWEAR

Playing Cards

$18.00 dz

$24.00 dz

$21.00 dz

$18.00 dz

5” Patches $36.00 dz

$39.00 dz

SNEAKER CLEARANCE ...... 69

HANDBAGS

Garden Flags WindSocks

48.00 dz COOL $48.00 GLOWING. dz ............ 65

$18.00 dz

$21.00 dz

$36.00 ut 72 pcs

BAG CLOSEOUTS ........... Magnets 3”x8” $18.00 49 dz

BAG VENDORS. ............. 24

HOME & HOUSEWARE

CLARA CLARK .............. 13

DAKOTA STEEL ART .......16/17

MERCHANDISE REP ......... 40

RUG PROFITS. .............. 67

RUSH SUPPLIERS ........... 42

SJT ENTERPRISES…..BACK COVER

JEWELRY/ACCESSORIES

BLING WHOLESALER .............51

BODY CANDY HQ ................47

BUND JEWELRY. .................59

CLOSEOUTS FOR SALE ...........85

HEAVENLY WHOLESALE. ..........72

HIP WHOLESALE .................21

JEWEL CLEARANCE ..............74

JEWELRY MINERS ................43

SHAKE WHOLESALE. .............77

UNIVERSE WHOLESALE ...........35

Min.Order

$150.00

$4.50 Each

$42.00 dz

NOVELTY SELLER ........... 27

Metal Sign

$4.75 each

3pc Magnet

$5.25 Each

8” x 12” Parking Sign $18.00 dz

$15.50 Each

8” x 12” Metal Signs

$39.00 dz

Metal Plates

$27.00 dz

Leather Wallets $5.50 each

$48.00 dz

SOARING RC. ............... 44

$30.00 dz

NOVELTIES

CARTOON CONCEPTS ....... 38

PPE SUPPLIES

PPE STOCKROOM ........... 46

R/C & TOYS

RC VARIETY ................ 79

SPECIAL FEATURES

$4.00 each

FORUM WORKSHOP ......... 32

Leather Bracelet $18.00 dz

READER RESPONSE ......... 11

Patches $18.00 dz

Belt Buckles

$36.00 dz

1ut/5 dz Mood Rings $33.00 unit

OHIO KNIFE. ................ 15

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

$15.00 dz

$6.00 dz

See our Hat Ad Pins on Also Page 37

sold by the

Gigantic dozen! Selection

of Variety Goods

12” Metal Signs

12”x18” Metal Signs $5.00 Each

$5.50 Each RETAILING NEWS. ........... 14

$15.00 dz

36 pcBiker Ring

WHAT’S HOT ................

$24.00 dz

Best Friend 12 Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

Belt Buckles

See our Ad on Page 19

$7.00 Each

$42.00 dz

SPORTING GOODS/

SECURITY PRODUCTS

SOLEFFECT ................ 04

SUNGLASSES

AMSTYLE .................. 25

TRADE SHOWS

ASD INFO PAGE ............. 15

ASD TRADE SHOW .......... 33

THE MARKET CENTER ....... 18

WATCHES & CLOCKS

TIME WHOLESALERS ........ 23

WATCH DEALERS ........... 36

WEDDING ITEMS

SMARTEST BARGAIN ........ 28

WELCOME ASD ATTENDEES!

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 57

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1⁄8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1⁄8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2023

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

ASD Marketplace Las Vegas Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

APRIL

Hawaii Merchandise Expo

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show

Off Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.


From the

PUBLISHER

Retailers Love Valentine’s Day

FEBRUARY is the month of love

across the land. Valentine’s Day is our

first major shopping holiday since

the Christmas season. We will also

be celebrating President’s Day, which,

although may not be romantic, unless

you’re Martha Washington, can really

ring up sales for retailers.

HAVING come off a slightly better

holiday season than expected, there

is some optimism for the new year.

Inflation is slowly being curbed and

retailers are hopeful that consumer

confidence will rise which will lead to

more spending.

IT is time to get your store, booth or

website ready to get bit by the “love bug”

for Valentine’s Day. Shoppers in all age

groups will be looking for holiday gifts,

in all price ranges. And while these

lovers will be scouring the markets

there will be another group looking

to take advantage of President’s Day

goods which can be typically higher

price points. The take-away is that lots

of people will be out shopping for a

myriad of items.

THE largest benefactors of Valentine’s

Day will be jewelers and florists

followed by candy sellers. But in reality,

all types of items can be marketed

for this holiday if you do it creatively.

Why couldn’t a special fishing lure or

auto or cellular accessory be given to

your someone special? Your business

needs to capitalize on this concept and

>> ON-LINE SOURCING

decorate your sales space with ideas

that let shoppers know that you sell

great gifts!

HANG a sign that says “These

Fleece Gloves Make a Great V-Day

Gift!” A small effort on your part can

dramatically increase your sales. Your

space needs to scream “Come in and

shop!” to everyone that is passing by so

they don’t pass you by!

WHEN it comes to gift buying most

shoppers are more focused on finding

the right gift than a cheap price. What

will hurt your sales is not having the

right type of merchandise to entice

shoppers.

AS for President’s Day, it is a great

weekend to take advantage of the

marketing the big box stores will be

doing. They’ll get the shoppers out of

the house and on the road. Your job is

to detour them into your store to spend

their money with you.

IF you sell some items the big box

store advertise, price yours $1 under

and put a big sign in your window.

Bring in new shoppers and show

they why independent retailers are so

important to our community.

ON a final note, we’re proud to be

media sponsors of the ASD Vegas Show

which we will proudly be sharing this

issue with attendees. Trade shows are

very important to all of our success and

we welcome the many thousands of

new readers from the show this month.

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

41 Years

1981-2023

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.

Entire contents copyright ©2023 by Forum Publishing.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.


etailers

READER RESPONSE

FAST

FASTER

SUPER FAST

MAIL

Return This Form By Mail to:

FORUM READER SERVICE

383 East Main Street

Centerport, NY 11721

FAX

Complete & FAX

This Page to:

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ONLINE

Fill Out

Online Inquiry at:

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Receive FREE Information on Products & Services in this Issue

APPAREL

❑ All Advertisers in APPAREL

❑ 28. Capsmith

BUSINESS SERVICES

❑ All Advertisers in BUSINESS SERVICES

❑ 09.


Equitrade Barter

❑ 24. Forum Business Advisors

COLLECTIBLES

❑ All Advertisers in COLLECTIBLES

❑ 11. Extra Mile

❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING

❑ All Advertisers in CREDIT CARD PROCESSING

❑ 68. EXP Merchant

GENERAL & VARIETY

❑ All Advertisers in GENERAL & VARIETY

❑ 07. Ramsons

Look For Reader Response Banner in Our ADS!

Want More Info? Circle #00 on page 00 • www.Vendor411.com

ADVERTISER INDEX

HOME & HOUSE

❑ All Advertisers in HOME & HOUSE

❑ 23.

Dakota Steel Art

❑ 21. Sanders Collection

❑ 12. SJT Enterprises

SPORTING GOODS

❑ All Advertisers in SPORTING GOODS

❑ 04. Ohio Knife

❑ 10. Sol Effect

SUNGLASSES

❑ All Advertisers in SUNGLASSES

❑ 06. Amstyle

WESTERN ACCESSORIES

❑ All Advertisers in WESTERN ACCESSORIES

❑ 33. JR Palacios

FREE INFORMATION REQUEST FORM:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721

Your Name ____________________________________________ Type of Business ____________________________________

Company Name ____________________________________________________________________________________________

Address ___________________________________________________________________________________________________

City ___________________________________________________State _____________________ Zip ______________________

E-Mail: ________________________________________________Tel _______________________ Fax ______________________


WHAT’S HOT

For more information, contact:

www.Amstyle.us

844-426-7895

For more information, contact:

1-626-599-8277

www.Soleffect.com

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

SALES ARE SO BRIGHT…

THE sunglass and eye-wear business has always been one of the most

lucrative and sought after by retailers to get their share of. The

only problem that many retailers, vendors and online sellers have

is finding the right supplier who understands the trends and pricing.

AL Underwood is the solution! Here is a man who has been

involved with sunglasses and eye-wear since the 1970’s. He has lived

through all the trends and started back in college selling sunglasses

from the back of van. This is THE guy you want to help you be

successful in this space!

AMSTYLE has countless styles, colors and varieties to fully stock

any sunglass sellers space. Al has the expertise to direct you to the

best selling goods.

THIS month’s special is HIS Active Sports collection. Easy $9.99

retailers you buy at $3.50.

1-STOP SPORTING GOODS SUPPLIER

WITH over 30 years in the business, Sol Effect Enterprises is your

one stop shop for anything and everything needed for sporting goods.

With decades of experience in this space they offer the best selling,

competitively priced products anywhere in the industry today.

OVER the years the company has expanded to specialize in OEM,

Import, Export and Distribution of hundreds of fast-selling sporting goods.

With their warehouse in California and their international connections,

Sol Effect will be able to service all size buyers for their sporting goods

needs.

THE hottest items now are soccer balls, basketballs and all types of

roller skates and inline skates and accessories. The trick to be successful

with sporting goods is to offer an incredible selection of trendy items

at prices that everyone can afford. And Sol Effect does not disappoint!

THIS month’s special of Soccer Balls starting at just $3.25 with low

MOQ. These balls have been a hit since the FIFA games.

USA AUCTION DIRECTORY

I’M sure that you have heard great stories about how someone

snapped up a great deal at a local or national auction. How and

where do people get the scoop on these auctions?

THE USA Auction Directory will be your guide to auctions in

every state in the USA and shows you how to sign up for free

to be on the auction mailing lists.

INCLUDED are all types of auctions including government,

property, livestock, jewelry, autos and boats, businesses and tons

or merchandise. The best part of this comprehensive directory is

that you don’t have to buy anything further! Everything you need

to be a successful auction buyer is included. The book is available

in print or PDF format for just $39.95

Page 12 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


ENTICE Your CUSTOMERS with a

COMPLETE Bedroom Solution

NEW with COOLING Technology

PILLOWS - 25% of body weight is on the pillow,

getting the right pillow

with a new mattress will improve sleep

SHEETS - 73% of customers

that purchase a new mattress

will buy a new sheet set within

the next 3 days, give them all

they need!

CARRYING A QUALITY BEDDING

LINE IN YOUR STORE WILL:

• Increase sales

• Finalize more deals

• Increase foot traffic

• Increase customer base

• Get more happy customers

FULL LINE OF COMFORTERS

MATTRESS

PROTECTOR

You wouldn't sell a car

without insurance. Don't sell

a mattress without a

mattress protector

Want More Info? Circle #21 on page 11 • www.Vendor411.com

Call for your FREE Clara Clark catalog today!

845.738.4832 845.533.4590

www.claraclark.com

cs@sanderscollection.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 13


RETAILING NEWS

Fashion Company Express Transformation

FASHION retailer Express has turned to WHP Global as it begins a large-scale transformation of the

company. WHP, a brand turnaround firm that owns a number of companies, including Toys R Us, will take

a 7.4% stake in Express.

THE CEO of Express said that the partnership was part of a “large-scale transformation” that would

allow Express to boost growth by acquiring multiple brands and operating them on the Express platform.

BASED in New York, WHP owns and manages brands with a combined $4.5 billion in retail sales,

focused on those with “legacy character traits” as the company website states.

WHP stepped in to assist Toys R Us last year after the chain closed its last two stores in the United States,

opening a new store at the American Dream Mall in New Jersey. The toy retailer has since branched out

even further, opening locations inside Macy’s stores around the country.

THE company’s investment in Express comes in two parts, the first being $25 million from WHP to

acquire 5.4 million shares in Express, giving it a 7.4% stake in the company, which owns 550 stores in

addition to its eCommerce operations.

THE two entities will also form a $400 million “intellectual property joint venture” with WHP investing

$235 million for a 60% ownership.

THE WHP/Express partnership news came the same day that Express released its quarterly earnings

that showed an 8% decline in comparable sales.

Tax Deductions for Your Business

EVERY small business owner should always keep aware on changes to tax codes or other tax codes

that will be advantageous to your bottom line. We’re all in business to make money and keep as much of

it that we generate. Always remember that a basic rule in taxes is that you pay taxes on your profits and

your profit is your income minus ordinary expenses that you report to the IRS every year on Schedule C.

So when you sit down to do your taxes make sure that you have tracked every single business expense

that you’re entitled to.

HERE are some popular tax deductions that you want to make sure that you are not missing.

1. Repairs or alterations to your home office. This could include painting, re-flooring,

better lighting and even cleaning services.

2. Education. Any education or training related to what you do to earn money is deductible.

3. Travel. If you visit a client, pay to park or pay a toll this is deductible. Your mileage is also if

your client does not reimburse you for this.

4. Your website. All related costs to your online presence can be deductible,

including paying for the website creation or maintenance.

5. Start-up costs. If this is your first year in business the legal and professional fees you

pay to complete and file your paperwork are deductible.

6. Research and development. If you’re creating a new product,

the expenses relevant to bringing the product to market are deductible.

7. Interest on debt. Business loans are tax deductible as long as it’s an arms-length transaction.

Deduct interest costs from loans and business credit cards.

8. Finally, industry publication subscriptions are also deductible.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


BRINGS

BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC

The leading wholesaler and supplier brands

will come together at ASD Marketweek,

February 26th - March 1st, 2023 in a distinct trade

show experience for thousands of exhibitors in

the style and beauty, jewelry, gift, toy, and value

categories.

The ASD shows provide a unique environment

where buyers and sellers come together to do

business. By having the entire show under one roof

at the Convention Center it makes it convenient

for attending buyers to cover more exhibits and

spend more time with the exhibitors to make their

purchases. The show continues to evolve and

improve by separating product categories such as

gift, toy, fashion and general merchandise making

it easier than ever for buyers to pinpoint specific

areas to see the products they are interested in.

In addition, the show will offer seminars on topics of

interest to the current retail environment including

social media, search engine strategies, e-commerce

and global sales strategies. All seminars will take

place on site at the Las Vegas Convention Center.

For over 62 years, ASD Marketweek has been serving

the unique community of buyers and sellers in the

wholesale and mass retail arenas. The show will take

place from February 26th - March 1st, 2023 at the

Las Vegas Convention Center and is expected to

draw over 45,000 buyers including large chain

retail stores, independent retailers, online retailers,

distributors, boutique franchisers, mall carts and

kiosks. The show offers the most comprehensive

selection of general merchandise under one roof

in the country.

Forum Publishing Company will be celebrating its 42 nd Anniversary in May and has been a proud Media Partner

of the ASD Marketweek since 1981. We welcome all exhibitors and attendees to the show and look forward to seeing you there!

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 15


Page 16 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 17


Why pay full wholesale? Get name brand and extreme

value merchandise at far below wholesale prices.

Safely source product in-person at our April Market.

Register for Our April Market:

• Tuesday, April 4th, Buyer’s Preview Monday, April 3rd, 9am-5pm

• Name brands & extreme value merchandise

• America’s largest permanent collection of specialists

• Practically the entire closeout industry under one roof

REGISTER AT

www.tmcexpo.com

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2023

SHIPPING ORDERS WITHIN 24-48 HOURS

Want More Info? Circle #03 on page 11 • www.Vendor411.com

Page 18

FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 19


Gives Back

Forum

www.HeavenlySuits.com

FULL COLLECTION OF DESIGNER TOP QUALITY

CHURCH SUITS FOR WOMEN AND MEN

Forum Publishing Company

is proud to support charities

that help our communities

both locally and overseas.

Starlight Foundation

www.starlight.org

American Red Cross

www.redcross.org

Little St. Nick Foundation

www.littlestnick.org

Feed the Children

www.feedthechildren.org

We encourage our readers to join us

in supporting worthwhile charities

that help make our world a better place.

Donna Vinci 1 Pc. Dress Set

11691 Black/Purple

Regular Price: $249.00

Your Price $99.00

Donna Vinci 2 Pc.

Jacket & Skirt Set

5658-N • Black/Print

Special Price $179.00

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits

All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com

All Orders $ 10 Flat Rate SHIPPING

Anywhere Continental USA!

We Ship within 48 Hours

Page 20

www.thextramile.com

Phone or Text: 1-518-330-9073 • extramile1@outlook.com

Want More Info? Circle #11 on page 11 • www.Vendor411.com

FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


Bling On A Global Scale!

Sophisticated Designs - Celebrity Inspired

CHAINS - RINGS - NECKLACES - GRILLZ

HUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLES

Infinity 12mm Two-tone

Snake Clasp Chain

$ 349

WONG Adjustable Dragon Tennis Bracelet

$ 119.99

HIP HOP

HEADQUARTERS

WONG Double

Dragon Chain

$ 359.99

White Gold Iced

Broken Heart Chain

$ 479.99

White Gold

Rose

Cross

Pendant

$ 109.99

APORRO X COOGI 12mm

“BASIC” Cuban Bracelet

$ 195.99

Infinity Bioluminescent Snake Pendant

$ 99

Pre-made Opal Grillz

$ 135

8mm Iced

Cuban Link Bracelet

$ 149.95

Rose Gold

Iced

Star Ring

$ 69

Crushed Ice Dangly

Earring

$ 69

Detachable Enamel

Waterdrop Ring

$ 119

NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS

We Service Boutiques & Online Stores Worldwide

Infinity Stud Earring

$ 99

www.HipWholesale.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 21


LARGEST COSTUME SELECTION IN USA!

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www.BeanWholesalers.com

Page 22 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


FASHIONABLE

WATCHES

For Men & Women

SKMEI 1463 Fashion Women

Watches W/ Leather Strap

$14.99

SKMEI 1258 Digital Sport Watch

For Men W/ 50m Waterproof

$13.99

SKMEI 9178

Creativity Skull

Quartz Watch

For Men

$16.99

SKMEI 1123 Fashion

Casual Sport Watch

W/ Stainless Steel Strap

$15.99

SKMEI 1419 Simple Style

Women Quartz Watches

$12.99

SKMEI 1676 Simple Watches

For Men IP68 W/ Leather Strap

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SKMEI 1722 Ladies

Quartz Analog Silicone

Wrist Watch

$15.99

SKMEI 1704 Elegant Girl Clock

W/ Japan Quartz Movement

$18.99

Liebig L1013 Japan Quartz

Movement Golden Watch

$13.99

LIEBIG L2004 Quartz Watches

For Men

$17.99

SKMEI 1690

Quartz Watches For Womens

W/ Rhinestone Decoration

$16.99

SKMEI 1703 Fashion Flower Shape

Dial Ladies Quartz Clock

W/ 30m Waterproof

$17.99

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 23


Your Lingerie Source

HUGE SELECTION ❦ NO MINIMUM ORDER ❦ RETAILERS & VENDORS WELCOME

Yellow Detention

Lingerie Costume

$ 15.95

Stretch Lycra Pink

Schoolgirl Top

$ 6.95

Turquoise See Through

Striped G-String Bikini Set

$ 12.95

Neon Pink

Fishnet

Bodysuit

$ 6.95

Base Layer

Opaque Teddy

$

Halter Suspender Fishnet

6.95

Crotchless Body Stocking

Rosé All Day Pink

$ 7.95

Eyelash Lace Chemise

$ 18.95

Striped One

Sleeve Crotchless

Bodystocking

$ 12.95

ORDER WITH CONFIDENCE ❦ FREE SHIPPING ORDERS OVER $80

www.FlirtyWholesale.com

AUTHENTIC NEW DESIGNER HANDBAGS

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH

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Leopard

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Dress

$ 9.95

Michael Kors Jet Set Travel

Medium Carryall Tote

Brown MK Green Stripe

$139.99

Coach F36658 F37807

Reversible City Tote Light

Khaki Blue

$162.99

Tory Burch Kerrington

Large Square Tote Garden

White Floral Laguna

$266.99

Michael Kors Mott

Small Satchel

Brown MK Coral

+ Sangria Trifold

Wallet-$626.00

$208.99

Michael Kors Abbey Large Cargo Backpack

Black MK + Leather Phone Wallet ~ $646.00

$208.99

WWW.BAGVENDORS.COM

Page 24 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

Michael Kors Hayes

Medium Trifold Coin

Case Rose Hold MK

Signature Pink

$57.99

Michael Kors

Jet Set Travel

Cross-body Fuchsia

Pink with Wristlet

Clutch INSERT

$92.99

Kate Spade Cameron Street

Flock Roses Small Hayden

Satchel Black Floral

$187.99


Want More Info? Circle #06 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 25


FREE TRIAL

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Page 26 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

Plan and organize all your social

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• Jerseys

• Long Sleeve T-shirts

• Shorts,

• Pants

• Coats

• Decals

• Drinkware,

• Glasses,

• Gloves,

• Aprons,

• Home,

• Kitchen,

• Office supplies,

• PPE (face masks,

hand sanitizer)

• Sports Gear,

• Travel Bags,

• School Bags,

• Clear Bags,

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• Tote and

Conference Bags

• And Promotional Items

ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA

• WE SHIP WORLDWIDE

www.NoveltySeller.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 27


WHOLESALE PACKING SUPPLIES

Great for E-Tailers • Lowest Prices

POLY MAILERS • BUBBLE MAILERS • TAPES • STRETCH WRAPS • INDUSTRIAL SUPPLIES

36 Rolls

Per

Case

THIS MONTH’S SPECIAL

Clear Packing Tape..... $ 36.88 Case

1.57 MIl

2” x 110

Yards

SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE

www.SalesGroup.Org

Your Wedding Center Specialist

We stock Everything For Wedding Stores & Event Planners

Servicing the Industry Since 2003

Premium Crushed Velvet Table Runner

$ 5.29

1 Tier Disposable Cake & Cupcake Stand

$ 2.00

Geometric Hanging Air

Planters Set

$

39.95

Birch Wood Engraved Ring Box

$ 8.99

Tabletop Bali Umbrella Centerpiece

$ 39.95

FREE SHIPPING on ALL Orders over $ 75+ • All Credit Cards Accepted

Pyramid Glass

Prism Ring Box

$ 17.99

• BULK DISCOUNTS

www.SmartestBargain.com

Page 28 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


PLUS-SIZE APPAREL

TRENDY, EXQUISITE, HIGH-QUALITY FASHION SINCE 2016

OFFER YOUR SHOPPERS THE FINEST QUALITY, LATEST PLUS-SIZE FASHIONS.

Tops • Dresses • Jeans • Pants • Coats • Jackets • Sweaters • Swimwear

FREE QUICK SHIPPING WITH LOW $19.99 MIN. • ALL CREDIT CARDS

RETAILERS & ON-LINE SELLERS: CLICK ON OUR CLEARANCE TAB TO STOCK UP AT HUGE

www.StylishPlus.biz

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 29


ADVERTISING AND PROMOTION

TRAVEL AND ENTERTAINMENT

REAL ESTATE

PROPERTY MAINTENANCE

BUSINESS SERVICES

Want More Info? Circle #09 on page 11 • www.Vendor411.com

Page 30 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


PREMIUM VAPE PRODUCTS

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 31


forumworkshop

MARKETING SECRETS

FORUM WORKSHOP

SPEAK

MARKETING SECRETS

UP

OFTEN




Making Your Name Known with Self-Marketing

SPEAK UP AND OFTEN

A Platform for Increased Prospecting

SELF-MARKETING

Continued from last issue ...

Be Real: Admit Past Indiscretions

One of the largest draws to a Public Relations

Society of America meeting was the presentation,

“My Favorite P.R. Failure.” Six seasoned,

highly respected pros in the field agreed to

share a case study where something went awry.

Chapter members, media, and guests flocked

to the luncheon to laugh at someone else’s mistakes.

While attendees need to know what to do to be

a success, no one wants to look up to the

speaker as a god. If all you can tout are your accomplishments,

you make success look easy

and a bit distant to mere mortals who daily battle

life’s challenges. You’ll earn respect and admiration

from the crowd if you candidly share

mistakes you made along the way. With you

serving as the fall guy, others can avoid those

pitfalls and more quickly reach their goal. After

all, if they wanted to make all those mistakes

themselves, why would they attend your seminar

or speech? They’re paying you to share

shortcuts to success, and they want to know

how not to do something as much as how to do

it. People want to hear personal stories, and if

you can illustrate a point with a funny story, all

the better.

Jeanine Just believes her success as a speaker is

directly linked to the fact that her audiences

Page sense 32 FEBRUARY that she is2023 honest | RETAILERS and genuine. FORUM “I wear MAGAZINE




my emotions on my sleeve,” she says. “If I trip

and fall walking up to the podium, we all stand

there and laugh. People trust me when I speak.

I have an open, easy style; I don’t put myself

up on a pedestal. I’m right there with the audience,

talking about what is important to them

and assisting them with issues they want to

deal with.”

Just says that her primary marketing objective

is to build relationships. “I don’t invest in

Madison Avenue marketing techniques, but if I

treat my audiences right, they will come back

and refer me to others. You can’t have a salesforce

better than that.”

Kent echoes the sentiment. “You must have a

clear idea of who and what you are and be willing

to be honest and admit your weaknesses if

you want to win over an audience,” he says.

“Be prepared to talk about your topic, but don’t

have a prepared speech. The fewer formulas

you use the better. And, as Shakespeare’s Polonias

said, ‘Above all, to they own self be true.’“

Conclude With A Call To Action

Last impressions are lasting. Don’t kill the excitement

you’ve created during your presentation

with a weak ending. At all costs, avoid the

phrase, “And in conclusion,” and never apologize

for your presentation. While thanking the

group for having you is a nice gesture, it’s not

an ending that will win an Emmy.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 33


If possible, save a particular pithy, thought-provoking

quote to leave with the audience. Or

wow them with your best joke. If you don’t

have material that will tickle their funny bone

or tug at their heart strings, at least leave your

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forumworkshop

FORUM WORKSHOP

No matter how you end, be sure to end on time.

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program chairperson or individual who hired

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Remember, few people like to go first, and most

are certain that their questions will sound simple

and that they shouldn’t insult you and the

others in the audience by asking. Once people

start asking questions, repeat the question so

that all can hear. If you don’t know the answer,

don’t punt. Simply say you don’t know.

And don’t leave the seminar or speech site

without your evaluations. These are invaluable

tools for improving your presentation. Two

questions beyond the obvious to consider are

as follows:

1. What was the one point of value

you gained from the workshop?

2. What will you do with the information?

How can you use it?

forumworkshop

FORUM WORKSHOP

Take the answers to the survey to heart, but

don’t be heartbroken if you don’t always get

rave reviews. Evaluate the opinions and don’t

look back, only ahead.

Before members of the

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includes a few lines

about your business

and speech or seminar

topics you offer. If they

liked what you had to

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 37


They Know Who You Are,

But Do You Know Who They Are?

Everyone who has attended your class, seminar,

or speech knows who you are, and they

know your background and how to get in

touch with you from the class catalog or seminar

brochure, your introduction, and handouts.

Speaking opportunities give you a chance to

put your name in front of small intimate groups

and large impersonal audiences. But no matter

what the size, it’s easy for a speaker to walk

away and not know the name of one person

who heard him or her speak.

If you teach a class, keep a copy of the class roster

that includes students’ names and addresses.

Then, stay in touch with those students

forumworkshop

FORUM WORKSHOP

at least once a year, either by sending handouts

you think might be interesting or by holding a

reunion. Each year, Henry invites a researcher

to speak at his marketing class. At the end of

the semester, he sends all of his former students

an invitation to a potluck and update lecture by

the researcher. The reunion gives former students

a chance to network with others in the

field, and it keeps Henry’s name in front of an

ever-growing number of people who may

bring business to him.

If you’re giving an hour-long

speech at a luncheon or dinner

meeting, you can get the

names of attendees by having

a drawing for a book that

you’ve written or a tape that

you’ve produced.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 39


FORUM WORKSHOP

Collect their business cards for a drawing. A

week or two later, send each attendee a handout

related to the speech topic and accompanied

by a personal “FYI” note. Henry earned a

million-dollar account from a former student

with whom he kept in touch in just this way.

When your speech or class has concluded,

write down pertinent information that will

help you with future presentations to the same

group. Lee S. Shapiro, J.D., is nationally known

as the “Hugging” Judge and for his powerful

talks on human relations. After each presentation,

Shapiro fills out an After-Presentation Reference

Sheet that includes:

forumworkshop

• name, address, and phone

number of the organization

• name and phone number

of the contact person

• type of meeting

• title of presentation

• number of attendees

• type of attendees

• room set-up

• things to prepare for next time

• distance from airport

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for an encore, he’s prepared, and he ensures

that his repeat performances live up to and

even surpass his initial presentation.

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forumworkshop

FORUM WORKSHOP

To learn more about how the pros do it, consider

attending events sponsored by the National

Speakers Association (NSA) or joining

this group of over 3,000 members. Many cities

offer local NSA chapters, and the association

holds a number of national conventions each

year.

TOP SELF-MARKETING SECRETS

Pointers for the Platform

1. Practice makes perfect.

Put yourself in front of a live

audience of friends to get

honest feedback about your

information and speaking style.

2. Begin by giving talks to college

classes and teaching for university

extended studies programs.

3. Tie in to your local chamber of commerce.

4. Sponsor your own seminar.

5. Distribute a speakers’ bureau brochure to

professional organizations and corporations.

6. Research the audience to ensure that

your talk meets their needs.

7. Create an opening act that sizzles.

8. Use fill-in-the-blanks handouts and

other visual aids such as slides,

overhead transparencies, and videos

to keep the audience awake.

9. Reward participation

to involve the audience.

10. Stop talking when the buzzer sounds.

11. Get business cards or class rosters

for follow-up marketing.

12. Distribute speaker evaluations.

13. Charge for your talent when appropriate.

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QUALITY • TRUST • SERVICE


FORUM WORKSHOP

It’s Better To Give

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the self-serving hype of blatant marketing

approaches.

forumworkshop

Page 44 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

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FORUM WORKSHOP

The first year, the twosome approached the Big

Brothers and Big Sisters organizations. “We

told them that all they had to do was let us use

their name and we would donate the proceeds

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track would do something out of the ordinary

like this. We convinced them that a smile on a

child’s face was what we were looking for.”

forumworkshop

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we’ve met the mayor and other politically involved

people.”

Workwise, write-ups in his corporation’s

newsletter about the efforts of Critical Mass

helped him earn a favorable reputation among

people in site offices whom he had never met.

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FORUM WORKSHOP

“When I went to a national sales convention

and met a man who recognized me from a

newsletter article, he immediately perceived

me not only as a good sales rep, but as someone

who can step back from work and be successful

in other endeavors.”

Alverson also credits landing a new job to his

charity work. “The president of the company at

which I’m now working was at the second

black and white ball we threw and approached

me to talk about this job. The organization, caliber,

and outcome of the event impressed him.

When I landed the job, he authorized a contract

that states that I am allowed unlimited ‘comp’

time to devote to Critical Mass. He takes pride

in what I do. And since I’m his employee, he

knows that he is himself contributing to the

success of the event.”

forumworkshop

Today, Critical Mass is 35 members strong.

Charities now approach it to be considered the

recipient of their annual fund-raising parties.

“Once you are involved in a charity, you realize

that no matter how rough a day you have, there

is always someone having a worse time. It’s a

great way to channel energies and a phenomenal

way to help you grow.”

Kevin gives one caveat:

“Don’t go into charity

work to use it as a resume

filler. You’ll stand

out like a sore thumb and

you won’t get anything

out of it. Do it for selfgrowth

and to give of

yourself, and you’ll gain

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forumworkshop

FORUM WORKSHOP

James B. Strenski, Public Relations Society of

America fellow, chairman of Public Communications

Inc., with offices in Chicago, Miami,

and Tampa, echoes the sentiment. James donates

20% of his time to pro bono initiatives.

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of a certain amount of our time,” he says. “Our

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have to do something for someone else, without

asking for anything in return.”

Strenski has risen through the ranks of his professional

organization, having held national offices

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chair of the Public Service Committee. “The

payback has been meeting colleagues who operate

public relations firms throughout the

USA, Canada, and even offshore,” he says.

“They have become good friends, as well as

sources of business referrals. Our association

also gave rise to the formation of the Worldcom

Group, Inc., a partnership organization of corporate

financial marketing and institutional

communication public relations agencies to

share resources as well as referrals.”

When Strenski chaired the marketing

committee of Tampa

Downtown Partnership, a private

businessperson’s group

dedicated to economic development

of downtown Tampa, he expected to give

time and direction. The group’s efforts resulted

in the city’s providing funding for marketing,

and Strenski’s firm was selected because of its

volunteer leadership.

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forumworkshop

FORUM WORKSHOP

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 53


FORUM WORKSHOP

Dick Daniels and Jack Berkman, partners in

Berkman & Daniels, a San Diego marketingcommunications

firm, have given their time

serving on the boards of the San Diego Symphony

Association, the San Diego Repertory

Theater, the San Diego Press Club, the Century

Club, the Reuben H. Fleet Space & Science

Foundation, the San Diego-Imperial County

Chapter of the March of Dimes Birth Defects

Foundation, and the Foundation’s National

Council of Volunteers.

“This pro bono work keeps us directly

in touch with many of the

important publics our clients

must deal with,” says Berkman.

“And it gives us a good feeling, in

terms of service to the community

in which our business operates.”

forumworkshop

But don’t think you have

to wait patiently to be

asked to join a board.

Many organizations welcome

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positions. The American

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individuals. Whether it’s a

graphic artist, marketing

representative, or printer who volunteers for

the marketing representative, or printer who

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board or a banker, stockbroker, or attorney who

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 55


forumworkshop

FORUM WORKSHOP

Every step you take to become more visible is

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• The person who is asking is important to you.

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forumworkshop

FORUM WORKSHOP

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FORUM WORKSHOP

“Being associated with that event

was without a doubt a good marketing

tool for us,” says Harper.

“Working with the Reagans for 4

years certainly helped build our

credibility when pitching other accounts.

You have to be visible in

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After the Reagans left town, Harper became involved

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lot of volunteer work because we believe we

forumworkshop

Page 60 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

should. If we’re lucky, we can make some new

contacts, and inevitably there is a possible spinoff

for the agency.”

But Harper does caution enthusiastic volunteers,

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 61


forumworkshop

FORUM WORKSHOP

Part of his goal in doing so is to help undo the

typical stereotype of the sports agent as a sleazy

salesman. In the May 1989 issue of Continental

Profiles, author Neil Choen quoted Steinberg

as saying,” ... (Athletes) really need to developing-term

relationships in a city or a community

that will transcend that short sports career. So

the responsible thing to do also has opportunities

for them. They’re meeting businessmen

and other people across the community, and

when their careers end, those relationships are

there in terms of second-career opportunities.”

It’s the spin-off and ripple effect of involvement

in charitable causes that Steinberg impresses

upon his clients as being important. Steinberg

helped to develop former San Diego Charger

Rolf Benirschke’s “Kicks for Critters,” in which

the field goal kicker would donate money to

the San Diego Zoo’s fund for endangered

species every time he made a field goal. The

football player then put together a board of directors

of leading figures in local politics, business,

and the media to support a campaign that

asked the public to match Benirschke’s pledges

at any level – from a nickel to a dollar per field

goal. The program raised more than $1 million

for the fund and immeasurably elevated

Benirschke’s status and prestige in the community

and the nation.

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Page 62 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 63


forumworkshop

FORUM WORKSHOP

Don’t shy away from a trade,

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in a new field, to receive special

recognition, or to meet

movers and shakers.

When George Chanos approached Diane and

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income. Owning a share of a potentially

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that’s more than it would cost to buy Eastern

Airlines. After much discussion, Diane and

George came to an agreement. The Gage Group

would cut its hourly fee in half when it worked

on the game project, receiving 50% of its earnings

in cash. The other 50% would go toward

buying shares of the game.

In the meantime, The Gage Group, which up to

this time had primarily promoted services,

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consumer product. It made key media contacts

with reporters who became excited about the

local invention, and it earned the public relations

company credibility promoting a new

product. In turn, Chanos got top-notch public

relations services for half the price.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 65


FORUM WORKSHOP

Another way to barter services and to get free

ad space is to learn of upcoming trade fairs,

conferences, seminars, and other special events

at which you would like to be represented.

There may be a service you can provide the

event planners in exchange for the opportunity

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speaker or as a vendor displaying your product

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to pay for self-promotion in cold hard cash.

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forumworkshop

Sponsoring a charity

event to earn visibility

is something the

big guys have done

Page 66 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

for years. Whether it’s a golf or tennis tournament,

10K run or marathon, art exhibition, or

wine-tasting party, charitable causes are always

looking for business sponsors.

Tying your name in with a particular event or

cause can get your name out to new audiences

in a non-serving way. Jack-in-the-Box restaurants,

owned by Food Maker, Inc. created a

“Put the Bite on Literacy” campaign in which it

asked people to bring in used books to its

restaurants. When customers complied, they’d

receive a discount coupon on a particular food

item. Jack-in the Box then held a book sale and

auction at one of its stores, donating proceeds

to the Council on Literacy. Of course, the food

chain made free Jack-in the Box food available

at the event to win more converts.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 67


FORUM WORKSHOP

Reebok International has won many hearts and

feet with its Human Rights Awards. For several

years it has recognized individuals who have

worked for human rights at an annual presentation.

The commitment has been expensive,

but it has raised the company’s profile and

earned numerous admirers and media coverage

that can’t be bought. It’s estimated that

more than 570 million U.S. consumers read

about the second award ceremony, which featured

rock star Sting and ex-president Jimmy

Carter as speakers and gave awards to Chinese

students, tribal peoples of the Malaysian rain

forests, relatives of the “disappeared” in Argentina,

and Americans who helped the plight

of Native Americans. USA Today, the Washington

Post, MTV, “Entertainment Tonight,” CNN,

and all major footwear magazines covered the

event. A video news release (a prepackaged

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aired on 62 stations nationwide,

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San Diego Chapter of the American Marketing

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marketing guidance to area nonprofit

organizations. The first year it named the

Women’s Resource Center as beneficiary; it

helped design a logo and promotional materials

for its new family shelter, as well as communication

pieces for fund-raising events. The

association contributed its talent and earned

local visibility for its generosity.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 69


forumworkshop

FORUM WORKSHOP

Ask yourself what resources you can offer to a

community group or organization. Here are a

few examples:

• A new restaurant throws a grand-opening

party with all proceeds benefiting a

hospital auxiliary.

• A clothing boutique offers the latest styles

for a fashion show fund-raiser.

• A bookstore sponsors a book-signing party

to raise money for a special-interest group.

• Attorneys offer a day of free telephone legal

counseling for a law school fund-raiser.

• An image consultant agrees to provide free

holiday hair & makeup services for cancer

patients at a local hospital.

• A physician group volunteers time

at a community health fair.

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– Don’t Keep Them a Secret

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benevolence to

yourself. If you’re

doing something

worthwhile, let

your customers,

clients, and potential

supporters

know. If you’re a

co-sponsor of an

event, be sure

that your logo gets on the program or entry

form. Ask for signage at the event or a free

booth where you can display your wares or

give away samples.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 71


forumworkshop

FORUM WORKSHOP

Paid advertising touting your involvement can

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magazine ad describing a program it

sponsors that involves women prisoners in a

work program to revitalize a neighborhood.

The women learn new skills – carpentry, dry

wall hanging, roofing – and gain confidence.

The community gets high-quality, affordable

housing. General Dynamics gets its name and

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for a Strong Country” – in front of readers

and it positions itself as a valuable community

citizen.

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bought a full-page to

advertise the Ford Motor

Company Collection at the

Metropolitan Museum of Art. Prominent at the

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“Ford Motor Company takes you farther than

ever before.”

MasterCard also advertised its “Choose to

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consumers the choice of a charitable cause to

which MasterCard would donate money. Every

time a consumer used his or her card or bought

MasterCard Travelers Cheques in a certain time

frame, the company would make a contribution

to the specified fund. The ad included a

“ballot” that the customer filled out and sent in

indicating his or her choice of 1 of 6 charities.

Wouldn’t you pull out that charge card over another

if you knew you could be making a charitable

contribution at the same time? That’s

what MasterCard was banking on.

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forumworkshop

FORUM WORKSHOP

Grabbing Media Attention

With Freebies

Charity does get coverage, especially when

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1990 approached and American soldiers were

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Shortly after Halloween,

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pumpkins that would

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Apple Computers made an indelible mark on

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 75


FORUM WORKSHOP

This tongue-in-cheek venture alerted potential

newcomers to the city’s pitfalls – earthquakes,

smog, astronomical real estate prices, and the

like – in the hope that they wouldn’t move to

the area. Three large photos of Beals in action

promoting the club and an accompanying story

mentioned Gary’s advertising agency, and he

was also interviewed on National Public Radio,

which showed listeners that he has a way of

earning media coverage.

Increasing Media Opportunities

An added bonus of working for a nonprofit organization

is that you’ll get media coverage

you never would otherwise. While your venture

on its own may be too commercial, when

Build Your Own

forumworkshop

you tie in with a charity,

your name will appear in

public service announcements

(PSAs) and other

blurbs about the event.

Radio and television

PSAs are scarcer and

scarcer, but if your event

is truly worthwhile and

benefits a charity, your

chances for “free” air

time are greater. Be sure to send PSAs to radio

stations at least 2 weeks prior to the time you

want coverage to begin. Thus, if you’d like

mention on the air for the 2 weeks prior to the

event, the PSA needs to be at the station a

month ahead of time.

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Page 76 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


FORUM WORKSHOP

Send written, not taped PSAs to radio so that

the disk jockeys can read them over the air.

Type the PSAs one to a page and time them for

10, 20, or 30 seconds. Using a 65-space line, 10

seconds is 2 1/2 lines. Time yourself reading

the PSA at a moderate pace and shorten it until

you’re on the money.

Television stations also accept PSAs but use

them much less frequently than they did before

the FCC bowed out of becoming a watchdog of

public programming in the late 1970s. One of

the best ways to get the attention of a television

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is the honorary chairperson or emcee for the

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forumworkshop

look good in the

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too much. Lending his or her name and

making opening remarks or a quick speech is

all that should be expected. If possible, send

background information about the event so

that the television celebrity gets a feel for how

it benefits the charity or community.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 77


forumworkshop

FORUM WORKSHOP

Society editors at newspapers are on the lookout

to cover events with pizazz. If you’re hosting

a party, be sure to send the media special

invitations, and do it as far in advance as possible,

since their calendars get booked quickly.

Publicize your nonprofit event by

sending calendar items to the local

newspapers and magazines as well.

If possible, give monthly periodicals

a 3-month lead time, weeklies

a month, and dailies at least 2

weeks. If your name can be tagged

onto the name of the event, all the

better. You’ll be mentioned every time an item

is run. If not, realize that gaining publicity for

the event eventually works in your favor because

the more people who attend, the more

who will become familiar with your services.

No matter how you donate your services to

charity, be a cheerful giver. And don’t shortchange

yourself or the philanthropic effort by

doing things halfway because you’re not getting

paid. You can win referrals if you first win

hearts. Give it your all or don’t give at all.

Our next article will review

“Top Self-Marketing Secrets;

Give & You’ll Receive”

and a new topic:

How to Win Friends

& Influence Referrals:

Love Letters Straight from the Start

continued in next issue ...

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Page 78 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 79


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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 81


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Page 82 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 85


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Page 88 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 91


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Page 92 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 93


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Page 95

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 95


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all the auctions are (all 50 states) but

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process. Cash in on all government

auctions, housing auctions, jewelry,

cars, boats and more. Up-to-date

information gives you names, addresses

and phone numbers! And, unlike other

auction websites or programs that require

you to purchase updates or subscribe

to monthly or weekly pay-per-listing services, once you have

this book - You need to buy nothing else! It’s an incredible book you

can use minutes after you receive it. Change your life today. Buy a

home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

learn to turn pennies into dollars and get

goods dirt cheap ...even free! Written by a

retired liquidator, the author shares his well

protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now

have a piece of it.

Discover the proven techniques and see why there is no better

information anywhere at any price. Everything you need to succeed in

this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Page 96

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 97

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 97


LEGAL

DEPARTMENT

How To Save Money on Legal Fees

A poorly chosen lawyer can be the start of an

expensive disaster. This book gives you information

on: finding the right lawyer, how to save

money, saving your lawyer’s time, making use

of free and low-cost legal services, bartering to

your advantage, keeping accurate records, and

understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Protect Yourself From

Business Lawsuits

This groundbreaking book offers novela and

inexpensive advice on how companies and

their employees can use commonsense business

tactics to avoid potentially devastating

litigation. Learn to avoid the 8 major mistakes

that often result in litigation. This book

is a must for everyone—from the CEO to the

average employee seeking to protect their career.

Order No. 0-68485267-5

223 pages (Hdcvr) $23.95

“A blockbuster

book that

tells you almost

more than you

ought to know”

How to Protect

Your Business

From Fraud,

Scams & Crime

Incorporate Yourself

Incorporating your business is simple and can

be done without an attorney…saving you hundreds

of dollars. This valuable guide is written

to de-mystify the mind boggling details and

clarifies all strategies involved in your success

and the success of your business.

Order No. 176 Hdcvr $24.95

The Partnership Book

The best way going into

business with a friend is

to have a solid partnership

agreement. This book shows

how to write an agreement

covering evaluation of partner

assets, disputes, buy-outs, expansion,

and death of a partner. Problems of getting started

and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

The Law (in Plain English)

for Small Businesses

This latest edition provides access to the most

current legal information to keep track of new

legal developments and to efficiently handle

any legal issues. This book covers the legal basics

as well as the complexities of business law

today including: licensing, advertising, trademarks

and copyrights, expanding markets,

business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising

Franchising is the best opportunity for new

entrepreneurs. Compare on the basis of what

you get for your money-training, marketing,

start-up costs, long term support, legal rights,

financial responsibilities, and marketing evaluation.

Company track records, history, units

operating, and locations. Includes list of Government

funding assistance programs and

every business area from food outlets to computer/electronic,

to employment agencies.

Order No. 30 520 pages $39.95

This guide protects your business from internal or external fraud, scams and crime. Drawing

from the Better Business Bureau, government and law enforcement agencies, the book

offers practical, proven guidelines for recognizing the scams, defending your business, and

seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice

Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

1-800-635-7654 Page 98

Legal Department


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 99

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 99


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

Website: www.bizbooks.org

Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

Your Name and Address

Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

www.bizbooks.org

We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

ADDRESS_________________________________________________________________________________________________

CITY_______________________________________________________________STATE

ZIP

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

What Books Would You Like?

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SHIPPING

CHARGES

ALL ORDERS ADD $7.00 1st BOOK

$4.00 EA. ADD’L BOOK

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

$ 8.00 EACH ADDITIONAL

Orders for SAMPLE COPIES of magazines:

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

Payment Information Goes Here

CANADIAN SHIPMENTS:

$11.00 1st BOOK • $8.00 EACH ADD’L

OUTSIDE OF USA:

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SUBTOTAL

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1-800-635-7654 Page 39100

Order Form


THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 101


FEBRUARY 2023

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

YEAR IN HISTORY WOOD PLAQUES ARE A #1 SELLER!

PEOPLE LOVE TO SEE WHAT HAPPENED IN “THEIR” YEAR!

• Each plaque measures 5” x 5”

• Each has an easel on the back – hang it or stand it

• Only $3.40 each – easy $8 or $9 retail

• Display contains 56 years

• Display contains 192 pcs – at $3.40 = $652.80

• Display costs $60 – offset with free goods

• Total: $712.80

FREE SHIPPING

FOR READERS OF RETAILER’S FORUM!

DISPLAY SALES ONLY

Only for stores in 48 contiguous states, excludes distributors.

SEE US AT THE ASD SHOW!

www.SJTEnt.com

440-617-1100

Page 102 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #12 on page 11 • www.Vendor411.com

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