Retailers Forum Magazine Feb, 2023 E-Mag
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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etailers
VOL. 42 NO. 10
FEBRUARY 2023
Big February Issue
3 Big Events:
❤ Valentine's Day ($24B Sales)
❤ President's Day
❤ ASD Vegas Show
Connecting Wholesalers and Retailers Since 1981
Connecting Wholesalers and Retailers Since 1981
OHIO
KNIFE
wholesale distributor
909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822
Visit Our Website:
www.OhioKnifeSales.com
Apply for Dealership Online
PHONE: 419.549.8200
KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE
FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!
Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!
OKC - M9 Bayonet & Scabbard - Black
$
117.36
Bubba Blade-BB1-7F 7 Inch-Tapered Flex
$
38.12
Smith & Wesson BSPECLS - Large Special Ops
Liner Lock M.A.G.I.C. Assist... $ 18.99
Stainless Steel Pliers
8.5 inch... $ 39.87
Smith & Wesson 3 Pack 8 inch
Throwing Knives... $ 13.19
OKC-705 5-Pc. Cutlery Set $ 39.59
OKC-Spec Plus Alpha Survival
$
18.99
Bubba Multi-Flex
Interchangeable Blade
$
72.46
ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun
$
24.89 ColdSteel
Drop Forged Hunter... $ 34.56
Schrade Old Timer Splinter Carvin
Knife Traditional Pocket Knife
$
16.39
Benjamin 392S .22-Caliber Bolt Action
Variable Pump Air Rifle, Black... $ 189.99
ColdSteel
Cheap Shot
125 Grain 10 Pack
$
6.65
Schrade Little Ricky Full Tang Drop Point
Re-Curve Fixed Blade Knife... $ 32.99
Smith & Wesson 3 Piece Camping
Set with Sheath... $ 21.99
SOG-SOGFARI - 13” MACHETE... $ 21.84
Sig Sauer 1911
”We The People”
Air Pistol - CO2 Powered
$
66.98
Kershaw 1660OR - Leek- Orange
$
47.37
Generational USA Sharpfinger 152OTG
$
56.24
SOG-TACTICAL
TOMAHAWK
$
34.75
SOG
FASTHAWK
$
35.49
Kershaw Launch 9... $ 80.21
Kershaw 1987 - RJ Tactical 3.0
$
22.56
SOG-KEYTRON - SATIN, STRAIGHT
$
16.54
Gamo Swarm Magnum G2 .177cal IGT
Gas Piston Powered Pellet Air Rifle... $ 244.43
CALL FOR SPECIAL PRICING DEALS!
WE are a full line distributor for all the many brands we carry. We also have a full
compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.
NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS
Page 2 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #04 on page 11 • www.Vendor411.com
SEE US NEXT AT: ASD MARKETWEEK BOOTH #W14732, FEB 26 - MAR 1, 2023
Loaded Racks
Ready to Boost Sales
rack Programs Ready to ship
Also Available:
• Spinner Rack
• Single Sided Rack
• floor tower
• Straw Racks
• Build your own
Prepare For Spring
Four Way
Stretch
Spandex
Headband
Double sided rack
CHOOSE YOUR FAVORITE HAT STYLES AND WE WILL
SHIP IT TO YOU WITH EVERYTHING YOU NEED!
Printed Towels
HEADWEAR DISTRIBUTION
Now $1 Off List Price
Officially Licensed military - pow*mia & More
Certain restrictions apply. Contact for details.
30” X 60”
TOWELS
HEADWEAR DISTRIBUTION
Want More Info? Circle #28 on page 11 • www.Vendor411.com
SALES@CAPSMITH.COM (800)228-3889
2240 OLD LAKE MARY RD, SANFORD, FL 32771
All original artwork is the copyrighted work of Capsmith, INC. and is protected under the Copyright Act of 1976, 17 U.S.C. 101 et. RETAILERS seq., All Rights Reserved. Any unauthorized FORUM use or reproduction, MAGAZINE including derivative works, | FEBRUARY will be prosecuted to the fullest 2023 extent of the law. Page Coupon code 3must
be entered at checkout to receive discount. Discount applies to subtotal amount and cannot be applied to shipping or applicable taxes. Certain restrictions apply.
Want More Info? Circle #10 on page 11 • www.Vendor411.com
Page 4 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
WHOLESALE
Costume Club
• Disposables
• Atomizers
H2 E-Cig Round
Mouth Atomizer
$1.85
• Kits
• E-Cig Ba teries
5mL Bo tle
Liquid E-Juice
for E-Cig $1.30
E-Case w/2
Cigare tes + 1 USB
Charger $10.50
1 0’S IN STOCK
All Occassions
Fast Same Day Shipping
Flat Rate Delivery
E-Cig kit Includes 1 cig,
10cartridges, Wa l, USB,
Car Chargers $6.50
• E-Liquids
• E-Cig A ce sories
Round Mouth E-Cig
3.5ml Atomizer Set
w/Coil Heads $3.83
SHISHA Zero
Nicotine Disposable
E-Cig $3.45
This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the
country’s leading merchandise wholesalers. The advertisers
herein sell strictly wholesale and require that you purchase with
the intent of reselling through retail channels.
Sell to over 60,000
stores through Forum
631/754-5000
DRESS UP FOR
PROFITS!
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
Every Day’s A Treat!
See our ad on page 28
www.USACostumers.com
Light Up WithoUt
Lighting Up!
LOGIC WHOLESALE
see our ad on page 37
Start.
Electronic
Cigarettes
Full Service Wholesaler • We Ship Worldwide
Grow.
Repair.
Our specialty is helping sma l and
mid-sized busine ses achieve su ce s.
Contact us for fr e consultation.
1-800-433-7002
info@ForumBA.com • www.ForumBA.com
Always Be
Fashionable
FASHIONABLE
SALES
See our ad on Pg 63
www.Lightecig.com
We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE
SMALL
BUSINESS
CONSULTING
ForumBA.com
Ad on Page 18
INDEX
ADVERTISERS INDEX
AUGUST 2022
BLING IT ON!
HipWholesale.com
See our ad on Page 27
Does anybody
read these?
CALL 631-754-5000 and
you’ll get a FREE 3-mo.
subscription!
Congratulations to
FIND THE FINDS
Northport, NY
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES .......... 09
APPAREL
1 STOP WHOLESALE ........ 35
BLANK TEES. ............... 28
BOUTIQUE CLOSEOUTS. ..... 51
CAPSMITH ............. 20-21
CLOTHINGWARE ........... 71
DD BULK ................... 60
FASHIONABLE
FASHIONABLE SALES. ....... 63
WATCHES
SNEAKY SAVINGS ON SNEAKERS
SKMEI 1463 Fashion Women
Watches W/ Leather Strap
$14.99
FLIRTY WHOLESALE ........ 24
KARMA CIRCLE. ............ 03
SCARF WAREHOUSE ........ 84
For Men & Women
See Our Ad On PAge 59
SKMEI 1258 Digital Sport Watch
For Men W/ 50m Waterproof
SKMEI 9178
Creativity Sku l
Quartz Watch
For Men
$16.99
SKMEI 1704 Elegant Girl Clock
W/ Japan Quartz Movement
$18.99
$13.99
STYLISH PLUS .............. 45
T SHIRT REP ................ 88
UIN DEALS ................. 61
LINKS
SKMEI 123 Fashion
Casual Sport Watch
W/ Stainle s Steel Strap
Liebig L1013 Japan Quartz
Movement Golden Watch
$13.99
$15.99
UNIVERSE WHOLESALE. ..... 47
USACOSTUMERS.COM ...... 28
ASSORTED ITEMS
AUCTION FINDER ........... 34
BEAN WHOLESALERS ....... 24
DINO DROPSHIP . . . . . . . . . . . . 57
DOBA DROPSHIP ........... 15
EVERYTHING CLOSEOUTS ... 70
EZ DROPSHIP. .............. 68
FIND IT ASIA. ............... 86
LIEBIG L2004 Quartz Watches
For Men
$17.99
SKMEI 1419 Simple Style
Women Quartz Watches
$12.99
MEGA UBID ................ 74
RAMSONS IMPORTS ........ 13
SWEET WHOLESALERS ...... 55
TOP TEN WHOLESALE ....... 83
BOOKS
AUCTION BOOK ............ 80
BUYERS CONTACTS ......... 79
CLOSEOUT DIRECTORY ..... 89
HIDDEN WEALTH ........... 82
TRADE PUBLICATIONS ...90-96
CANDY
SWEET WHOLESALERS ...... 55
CELLULAR
CELLCITY.BIZ .............. 29
SKMEI 1676 Simple Watches
For Men IP68 W/ Leather Strap
WHOLE-CELL .............. 73
$15.99
SKMEI 1690
Quartz Watches For Womens
W/ Rhinestone Decoration
$16.99
COMPUTERS
REFURB SHOPS ............. 32
CONSUMER ELECT.
SKMEI 1722 Ladies
Quartz Analog Silicone
Wrist Watch
FIND IT CHINA .............. 65
$15.99
FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING
ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME
CREDIT CARD
PROCESSING
EXP MERCHANT ............ 81
SKMEI 1703 Fashion Flower Shape
Dial Ladies Quartz Clock
W/ 30m Waterproof
$17.99
www.TimeWholesalers.com
We make it easy to find products and suppliers
without having to flip through entire magazine
1. Check the INDEX on Pages 6 & 7.
2. Find the Product Category and View the Various Companies.
3. CLICK on the Company you’re interested in and their Ad Page
will Open Immediately.
Found an ad that Interests you and want to know more?
1. CLICK on the website in the ad and you will open the
company’s website.
2. CLICK on an email in the ad and you can send a message
ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.
JUST CLICK ON THEM!
RESPONDER
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
Many companies are enrolled in our Reader Response
Program (Page 11). You can contact multiple
companies with 1-CLICK!
1. Find the Reader Response Banner in an Ad.
2. CLICK on the banner and it will open up an Inquiry Form.
3. Select Companies you want FREE CATALOGS and Info from.
4. You can also access this FREE Program on Page 11
or www.Vendor411.com directly.
FORUM PUBLISHING COMPANY
CONTACT US:
TEL: 1-800-635-7654
383 East Main Street, Centerport, NY 11721
FAX: 631-754-0630
www.RetailersForum.com
RETAILERS FORUM MAGAZINE Email: ForumPublishing@gmail.com
| FEBRUARY 2023 Page 5
Sell to over 60,000
stores through Forum
631/754-5000
Start.
Light Up Without
Lighting Up!
Full Service Wholesaler • We Ship Worldwide
LOGIC • WHOLESALE
Kits
• E-Liquids
Grow. See our ad on Page 21
Repair.
Our specialty is helping small and
mid-sized businesses achieve success.
Contact us for free consultation.
see our ad on page 39
1-800-433-7002
info@ForumBA.com • www.ForumBA.com
DRESS UP FOR
PROFITS!
Every Day’s A Treat!
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
WHOLESALE
Costume Club
www.USACostumers
See our USACostumers.com
ad on page 22
• Disposables
• Atomizers
H2 E-Cig Round
Mouth Atomizer
$1.85
5mL Bottle
E- Liquid E-Juice
for E-Cig $1.30
E-Case w/2
Cigarettes + 1 USB
Charger $10.50
Always Be
Fashionable
E-Cig kit Includes 1 cig,
10cartridges, Wall, USB,
Car Chargers $6.50
FASHIONABLE
SALES
See our ad on Pg 75
BLING IT ON!
HipWholesale.com
SMALL
BUSINESS
CONSULTING
ForumBA.com
Ad on Page 68
100’S IN STOCK
All Occassions
Fast Same Day Shipping
Flat Rate Delivery
Electronic
Cigarettes
• E-Cig Batteries
Round Mouth E-Cig
3.5ml Atomizer Set
w/Coil Heads $3.83
• E-Cig Accessories
SHISHA Zero
Nicotine Disposable
E-Cig $3.45
www.Lightecig.com
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE
SNEAKY SAVINGS ON SNEAKERS
See Our Ad on Page 69
Does anybody
read these?
CALL 631-754-5000 and
you’ll get a FREE 3-mo.
subscription!
Congratulations to
FOUNDATIONS
Asharoken, NY
ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
FEBRUARY 2023
ADVERTISING
FORUM AD RATES .......... 09
APPAREL
BLANK TEES. ............... 92
BOUTIQUE CLOSEOUTS ...... 55
CAPSMITH. ................. 03
CLOTHINGWARE ............ 87
DD BULK ................... 50
FASHIONABLE SALES. ....... 75
FLIRTY WHOLESALE ......... 24
HEAVENLY SUITS ............ 20
SCARF WAREHOUSE. ........ 90
STYLISH PLUS .............. 29
UIN DEALS ................. 41
USACOSTUMERS.COM ....... 22
ASSORTED ITEMS
AUCTION FINDER. ........... 64
BEAN WHOLESALERS ....... 22
DINO DROPSHIP. ............ 71
DOBA DROPSHIP ............ 57
EVERYTHING CLOSEOUTS. ... 56
EZ DROPSHIP ............... 26
FIND IT ASIA ................ 88
MEGA UBID ................. 70
RAMSONS IMPORTS ......... 19
SWEET WHOLESALERS ...... 53
TOP TEN WHOLESALE ....... 81
BOOKS
AUCTION BOOK ............. 84
BUYERS CONTACTS ......... 93
CLOSEOUT DIRECTORY ...... 82
HIDDEN WEALTH ............ 80
TRADE PUBLICATIONS .... 94-100
WHOLESALE SOURCEBOOK .. 86
CANDY
SWEET WHOLESALERS ...... 53
CELLULAR
CELLCITY.BIZ ............... 83
WHOLE-CELL ............... 37
COLLECTIBLES
EXTRA MILE ................ 20
PATTER’S COLLECTIBLES .... 18
COMPUTERS
REFURB SHOPS. ............ 54
CONSUMER ELECT.
FIND IT CHINA. .............. 63
CREDIT CARD
PROCESSING
EXP MERCHANT. ............. 45
#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO ADVISORS ............ 60
CC WAREHOUSE ............ 89
E-STORE BUILDERS ......... 76
E STORE SIGNS ............. 73
E-STORE SITES ............. 66
EQUITRADE ................ 30
FB CAMPAIGNS ............. 26
FORUM ADVISORS. .......... 68
FUNDING OFFICES. .......... 34
KWIK INC. .................. 58
PAYROLL HELPER ........... 48
PROTECTION PLANS. ........ 52
RETAILERS BANK ........... 62
SALES GROUP BAGS ........ 28
SETON SIGNAGE ............ 91
WHOLESALESOURCES.COM . . . . .
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP. ............ 71
DOBA DROPSHIP ............ 57
EZ DROPSHIP ............... 26
E-CIGARETTES &
SMOKE SHOP ITEMS
3’x5’Embroidered Flags $14.00 Each
LIGHT E CIG ................ 31
View our 148 page Catalog online !
www.RIOhio.com
LOGIC WHOLESALE ......... 39
USA VAPE DEALS ........... 61
Hat Pins $6.00 dz
$36.00 dz
Garden Flags
$48.00 dz
Metal Signs
$5.50 Each
Tri-Fold
$5.00 Each
3’x5’Embroidered Flags
$14.00 Each
Belt Buckles
$36.00 dz
$9.00 dz
FOOTWEAR
Playing Cards
$18.00 dz
$24.00 dz
$21.00 dz
$18.00 dz
5” Patches $36.00 dz
$39.00 dz
SNEAKER CLEARANCE ...... 69
HANDBAGS
Garden Flags WindSocks
48.00 dz COOL $48.00 GLOWING. dz ............ 65
$18.00 dz
$21.00 dz
$36.00 ut 72 pcs
BAG CLOSEOUTS ........... Magnets 3”x8” $18.00 49 dz
BAG VENDORS. ............. 24
HOME & HOUSEWARE
CLARA CLARK .............. 13
DAKOTA STEEL ART .......16/17
MERCHANDISE REP ......... 40
RUG PROFITS. .............. 67
RUSH SUPPLIERS ........... 42
SJT ENTERPRISES…..BACK COVER
JEWELRY/ACCESSORIES
BLING WHOLESALER .............51
BODY CANDY HQ ................47
BUND JEWELRY. .................59
CLOSEOUTS FOR SALE ...........85
HEAVENLY WHOLESALE. ..........72
HIP WHOLESALE .................21
JEWEL CLEARANCE ..............74
JEWELRY MINERS ................43
SHAKE WHOLESALE. .............77
UNIVERSE WHOLESALE ...........35
Min.Order
$150.00
$4.50 Each
$42.00 dz
NOVELTY SELLER ........... 27
Metal Sign
$4.75 each
3pc Magnet
$5.25 Each
8” x 12” Parking Sign $18.00 dz
$15.50 Each
8” x 12” Metal Signs
$39.00 dz
Metal Plates
$27.00 dz
Leather Wallets $5.50 each
$48.00 dz
SOARING RC. ............... 44
$30.00 dz
NOVELTIES
CARTOON CONCEPTS ....... 38
PPE SUPPLIES
PPE STOCKROOM ........... 46
R/C & TOYS
RC VARIETY ................ 79
SPECIAL FEATURES
$4.00 each
FORUM WORKSHOP ......... 32
Leather Bracelet $18.00 dz
READER RESPONSE ......... 11
Patches $18.00 dz
Belt Buckles
$36.00 dz
1ut/5 dz Mood Rings $33.00 unit
OHIO KNIFE. ................ 15
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
12”x18” Metal Sign $5.25 each
BUSINESS BOOKS
www.BizBooks.org
Ring...Ring...
$36.00 ut/72pcs
Savings
for
Cell
$15.00 dz
$6.00 dz
See our Hat Ad Pins on Also Page 37
sold by the
Gigantic dozen! Selection
of Variety Goods
12” Metal Signs
12”x18” Metal Signs $5.00 Each
$5.50 Each RETAILING NEWS. ........... 14
$15.00 dz
36 pcBiker Ring
WHAT’S HOT ................
$24.00 dz
Best Friend 12 Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
Belt Buckles
See our Ad on Page 19
$7.00 Each
$42.00 dz
SPORTING GOODS/
SECURITY PRODUCTS
SOLEFFECT ................ 04
SUNGLASSES
AMSTYLE .................. 25
TRADE SHOWS
ASD INFO PAGE ............. 15
ASD TRADE SHOW .......... 33
THE MARKET CENTER ....... 18
WATCHES & CLOCKS
TIME WHOLESALERS ........ 23
WATCH DEALERS ........... 36
WEDDING ITEMS
SMARTEST BARGAIN ........ 28
WELCOME ASD ATTENDEES!
DROPSHIP TO PROFITS!
Tri- Color Necklace $18.00 dz
1000’s of Items
See our ad on Page 57
WHOLESALERS:
Increase Your Sales
By Advertising Here!
631-754-5000
WIND SPINNERS
Sells Like
A Breeze!
DAKOTA STEEL
See Our Ad on Pgs. 16/17
VISIT FORUM ON
THE INTERNET
View our latest books at
www.bizbooks.org
WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com
ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
1⁄8 Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
1⁄8 Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
FULL MARKETING PROGRAM INCLUDED >>
Printed Magazine
• Your ad is featured in our
printed magazine circulated to
buyers across the USA. Includes
distribution at industry’s top trade
shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our free
iPhone and Android APP. Imagine
YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers interested
in your products through a
code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in the
industry’s leading search engine:
www.supplier411.com
• Saturation marketing coverage on
our new wholesale portal: www.
wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2023
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Philadelphia Gift & Variety Show
Seattle Gift Show
The Merchandise Center, IL
FEBRUARY
ASD Marketplace Las Vegas Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
MARCH
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
APRIL
Hawaii Merchandise Expo
The Merchandise Center, IL
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Northern Michigan Gift & Souvenir Show
Off Price Show NY TBD
The Merchandise Center, IL
JUNE
Dallas Gift & Variety Show
Greensboro Gift & Jewelry Show
LA Fashion Market
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Philadelphia Gift & Variety Show
The Merchandise Center, IL
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show TBD
St. Louis Gift Show
SEPTEMBER
Asia America Wholesale Show
Dallas Home & Gift Show
Greensboro Gfit & Jewelry Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
The Merchandise Center, IL
OCTOBER
Dallas Apparel & Accessories Show
Las Vegas Souvenir & Gift Show
The Merchandise Center, IL
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Smoky Mountain Variety
DECEMBER
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
Our Large Holiday Issue Hits The Mails Before Thanksgiving to
Maximize Advertisers Results!
We provide physical magazines at shows or email free
digital magazine to attendees using Attendee database lists.
* Show schedules are subject to change without notice.
From the
PUBLISHER
Retailers Love Valentine’s Day
FEBRUARY is the month of love
across the land. Valentine’s Day is our
first major shopping holiday since
the Christmas season. We will also
be celebrating President’s Day, which,
although may not be romantic, unless
you’re Martha Washington, can really
ring up sales for retailers.
HAVING come off a slightly better
holiday season than expected, there
is some optimism for the new year.
Inflation is slowly being curbed and
retailers are hopeful that consumer
confidence will rise which will lead to
more spending.
IT is time to get your store, booth or
website ready to get bit by the “love bug”
for Valentine’s Day. Shoppers in all age
groups will be looking for holiday gifts,
in all price ranges. And while these
lovers will be scouring the markets
there will be another group looking
to take advantage of President’s Day
goods which can be typically higher
price points. The take-away is that lots
of people will be out shopping for a
myriad of items.
THE largest benefactors of Valentine’s
Day will be jewelers and florists
followed by candy sellers. But in reality,
all types of items can be marketed
for this holiday if you do it creatively.
Why couldn’t a special fishing lure or
auto or cellular accessory be given to
your someone special? Your business
needs to capitalize on this concept and
>> ON-LINE SOURCING
decorate your sales space with ideas
that let shoppers know that you sell
great gifts!
HANG a sign that says “These
Fleece Gloves Make a Great V-Day
Gift!” A small effort on your part can
dramatically increase your sales. Your
space needs to scream “Come in and
shop!” to everyone that is passing by so
they don’t pass you by!
WHEN it comes to gift buying most
shoppers are more focused on finding
the right gift than a cheap price. What
will hurt your sales is not having the
right type of merchandise to entice
shoppers.
AS for President’s Day, it is a great
weekend to take advantage of the
marketing the big box stores will be
doing. They’ll get the shoppers out of
the house and on the road. Your job is
to detour them into your store to spend
their money with you.
IF you sell some items the big box
store advertise, price yours $1 under
and put a big sign in your window.
Bring in new shoppers and show
they why independent retailers are so
important to our community.
ON a final note, we’re proud to be
media sponsors of the ASD Vegas Show
which we will proudly be sharing this
issue with attendees. Trade shows are
very important to all of our success and
we welcome the many thousands of
new readers from the show this month.
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
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FORUM
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Composing Room
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OVERSEAS OFFICE
Trade Channel
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41 Years
1981-2023
RETAILERS FORUM is published monthly at $75/year USA,
$125/year foreign.
Entire contents copyright ©2023 by Forum Publishing.
Publisher assumes no responsibility for contents herein.
First and third class postage paid at Centerport, NY. Bulk
mail paid at NY, Brookfield, WI and Hooksett, NH under
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etailers
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APPAREL
❑ All Advertisers in APPAREL
❑ 28. Capsmith
BUSINESS SERVICES
❑ All Advertisers in BUSINESS SERVICES
❑ 09.
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COLLECTIBLES
❑ All Advertisers in COLLECTIBLES
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❑ All Advertisers in CREDIT CARD PROCESSING
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❑ All Advertisers in GENERAL & VARIETY
❑ 07. Ramsons
Look For Reader Response Banner in Our ADS!
Want More Info? Circle #00 on page 00 • www.Vendor411.com
ADVERTISER INDEX
HOME & HOUSE
❑ All Advertisers in HOME & HOUSE
❑ 23.
Dakota Steel Art
❑ 21. Sanders Collection
❑ 12. SJT Enterprises
SPORTING GOODS
❑ All Advertisers in SPORTING GOODS
❑ 04. Ohio Knife
❑ 10. Sol Effect
SUNGLASSES
❑ All Advertisers in SUNGLASSES
❑ 06. Amstyle
WESTERN ACCESSORIES
❑ All Advertisers in WESTERN ACCESSORIES
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WHAT’S HOT
For more information, contact:
www.Amstyle.us
844-426-7895
For more information, contact:
1-626-599-8277
www.Soleffect.com
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
SALES ARE SO BRIGHT…
THE sunglass and eye-wear business has always been one of the most
lucrative and sought after by retailers to get their share of. The
only problem that many retailers, vendors and online sellers have
is finding the right supplier who understands the trends and pricing.
AL Underwood is the solution! Here is a man who has been
involved with sunglasses and eye-wear since the 1970’s. He has lived
through all the trends and started back in college selling sunglasses
from the back of van. This is THE guy you want to help you be
successful in this space!
AMSTYLE has countless styles, colors and varieties to fully stock
any sunglass sellers space. Al has the expertise to direct you to the
best selling goods.
THIS month’s special is HIS Active Sports collection. Easy $9.99
retailers you buy at $3.50.
1-STOP SPORTING GOODS SUPPLIER
WITH over 30 years in the business, Sol Effect Enterprises is your
one stop shop for anything and everything needed for sporting goods.
With decades of experience in this space they offer the best selling,
competitively priced products anywhere in the industry today.
OVER the years the company has expanded to specialize in OEM,
Import, Export and Distribution of hundreds of fast-selling sporting goods.
With their warehouse in California and their international connections,
Sol Effect will be able to service all size buyers for their sporting goods
needs.
THE hottest items now are soccer balls, basketballs and all types of
roller skates and inline skates and accessories. The trick to be successful
with sporting goods is to offer an incredible selection of trendy items
at prices that everyone can afford. And Sol Effect does not disappoint!
THIS month’s special of Soccer Balls starting at just $3.25 with low
MOQ. These balls have been a hit since the FIFA games.
USA AUCTION DIRECTORY
I’M sure that you have heard great stories about how someone
snapped up a great deal at a local or national auction. How and
where do people get the scoop on these auctions?
THE USA Auction Directory will be your guide to auctions in
every state in the USA and shows you how to sign up for free
to be on the auction mailing lists.
INCLUDED are all types of auctions including government,
property, livestock, jewelry, autos and boats, businesses and tons
or merchandise. The best part of this comprehensive directory is
that you don’t have to buy anything further! Everything you need
to be a successful auction buyer is included. The book is available
in print or PDF format for just $39.95
Page 12 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
ENTICE Your CUSTOMERS with a
COMPLETE Bedroom Solution
NEW with COOLING Technology
PILLOWS - 25% of body weight is on the pillow,
getting the right pillow
with a new mattress will improve sleep
SHEETS - 73% of customers
that purchase a new mattress
will buy a new sheet set within
the next 3 days, give them all
they need!
CARRYING A QUALITY BEDDING
LINE IN YOUR STORE WILL:
• Increase sales
• Finalize more deals
• Increase foot traffic
• Increase customer base
• Get more happy customers
FULL LINE OF COMFORTERS
MATTRESS
PROTECTOR
You wouldn't sell a car
without insurance. Don't sell
a mattress without a
mattress protector
Want More Info? Circle #21 on page 11 • www.Vendor411.com
Call for your FREE Clara Clark catalog today!
845.738.4832 845.533.4590
www.claraclark.com
cs@sanderscollection.com
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 13
RETAILING NEWS
Fashion Company Express Transformation
FASHION retailer Express has turned to WHP Global as it begins a large-scale transformation of the
company. WHP, a brand turnaround firm that owns a number of companies, including Toys R Us, will take
a 7.4% stake in Express.
THE CEO of Express said that the partnership was part of a “large-scale transformation” that would
allow Express to boost growth by acquiring multiple brands and operating them on the Express platform.
BASED in New York, WHP owns and manages brands with a combined $4.5 billion in retail sales,
focused on those with “legacy character traits” as the company website states.
WHP stepped in to assist Toys R Us last year after the chain closed its last two stores in the United States,
opening a new store at the American Dream Mall in New Jersey. The toy retailer has since branched out
even further, opening locations inside Macy’s stores around the country.
THE company’s investment in Express comes in two parts, the first being $25 million from WHP to
acquire 5.4 million shares in Express, giving it a 7.4% stake in the company, which owns 550 stores in
addition to its eCommerce operations.
THE two entities will also form a $400 million “intellectual property joint venture” with WHP investing
$235 million for a 60% ownership.
THE WHP/Express partnership news came the same day that Express released its quarterly earnings
that showed an 8% decline in comparable sales.
Tax Deductions for Your Business
EVERY small business owner should always keep aware on changes to tax codes or other tax codes
that will be advantageous to your bottom line. We’re all in business to make money and keep as much of
it that we generate. Always remember that a basic rule in taxes is that you pay taxes on your profits and
your profit is your income minus ordinary expenses that you report to the IRS every year on Schedule C.
So when you sit down to do your taxes make sure that you have tracked every single business expense
that you’re entitled to.
HERE are some popular tax deductions that you want to make sure that you are not missing.
1. Repairs or alterations to your home office. This could include painting, re-flooring,
better lighting and even cleaning services.
2. Education. Any education or training related to what you do to earn money is deductible.
3. Travel. If you visit a client, pay to park or pay a toll this is deductible. Your mileage is also if
your client does not reimburse you for this.
4. Your website. All related costs to your online presence can be deductible,
including paying for the website creation or maintenance.
5. Start-up costs. If this is your first year in business the legal and professional fees you
pay to complete and file your paperwork are deductible.
6. Research and development. If you’re creating a new product,
the expenses relevant to bringing the product to market are deductible.
7. Interest on debt. Business loans are tax deductible as long as it’s an arms-length transaction.
Deduct interest costs from loans and business credit cards.
8. Finally, industry publication subscriptions are also deductible.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
BRINGS
BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC
The leading wholesaler and supplier brands
will come together at ASD Marketweek,
February 26th - March 1st, 2023 in a distinct trade
show experience for thousands of exhibitors in
the style and beauty, jewelry, gift, toy, and value
categories.
The ASD shows provide a unique environment
where buyers and sellers come together to do
business. By having the entire show under one roof
at the Convention Center it makes it convenient
for attending buyers to cover more exhibits and
spend more time with the exhibitors to make their
purchases. The show continues to evolve and
improve by separating product categories such as
gift, toy, fashion and general merchandise making
it easier than ever for buyers to pinpoint specific
areas to see the products they are interested in.
In addition, the show will offer seminars on topics of
interest to the current retail environment including
social media, search engine strategies, e-commerce
and global sales strategies. All seminars will take
place on site at the Las Vegas Convention Center.
For over 62 years, ASD Marketweek has been serving
the unique community of buyers and sellers in the
wholesale and mass retail arenas. The show will take
place from February 26th - March 1st, 2023 at the
Las Vegas Convention Center and is expected to
draw over 45,000 buyers including large chain
retail stores, independent retailers, online retailers,
distributors, boutique franchisers, mall carts and
kiosks. The show offers the most comprehensive
selection of general merchandise under one roof
in the country.
Forum Publishing Company will be celebrating its 42 nd Anniversary in May and has been a proud Media Partner
of the ASD Marketweek since 1981. We welcome all exhibitors and attendees to the show and look forward to seeing you there!
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 15
Page 16 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #23 on page 11 • www.Vendor411.com
Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 17
Why pay full wholesale? Get name brand and extreme
value merchandise at far below wholesale prices.
Safely source product in-person at our April Market.
Register for Our April Market:
• Tuesday, April 4th, Buyer’s Preview Monday, April 3rd, 9am-5pm
• Name brands & extreme value merchandise
• America’s largest permanent collection of specialists
• Practically the entire closeout industry under one roof
REGISTER AT
www.tmcexpo.com
TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2023
SHIPPING ORDERS WITHIN 24-48 HOURS
Want More Info? Circle #03 on page 11 • www.Vendor411.com
Page 18
FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 19
Gives Back
Forum
www.HeavenlySuits.com
FULL COLLECTION OF DESIGNER TOP QUALITY
CHURCH SUITS FOR WOMEN AND MEN
Forum Publishing Company
is proud to support charities
that help our communities
both locally and overseas.
Starlight Foundation
www.starlight.org
American Red Cross
www.redcross.org
Little St. Nick Foundation
www.littlestnick.org
Feed the Children
www.feedthechildren.org
We encourage our readers to join us
in supporting worthwhile charities
that help make our world a better place.
Donna Vinci 1 Pc. Dress Set
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Regular Price: $249.00
Your Price $99.00
Donna Vinci 2 Pc.
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Page 20
www.thextramile.com
Phone or Text: 1-518-330-9073 • extramile1@outlook.com
Want More Info? Circle #11 on page 11 • www.Vendor411.com
FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
Bling On A Global Scale!
Sophisticated Designs - Celebrity Inspired
CHAINS - RINGS - NECKLACES - GRILLZ
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Infinity 12mm Two-tone
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$ 349
WONG Adjustable Dragon Tennis Bracelet
$ 119.99
HIP HOP
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WONG Double
Dragon Chain
$ 359.99
White Gold Iced
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$ 479.99
White Gold
Rose
Cross
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$ 109.99
APORRO X COOGI 12mm
“BASIC” Cuban Bracelet
$ 195.99
Infinity Bioluminescent Snake Pendant
$ 99
Pre-made Opal Grillz
$ 135
8mm Iced
Cuban Link Bracelet
$ 149.95
Rose Gold
Iced
Star Ring
$ 69
Crushed Ice Dangly
Earring
$ 69
Detachable Enamel
Waterdrop Ring
$ 119
NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS
We Service Boutiques & Online Stores Worldwide
Infinity Stud Earring
$ 99
www.HipWholesale.com
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 21
LARGEST COSTUME SELECTION IN USA!
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Page 22 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
FASHIONABLE
WATCHES
For Men & Women
SKMEI 1463 Fashion Women
Watches W/ Leather Strap
$14.99
SKMEI 1258 Digital Sport Watch
For Men W/ 50m Waterproof
$13.99
SKMEI 9178
Creativity Skull
Quartz Watch
For Men
$16.99
SKMEI 1123 Fashion
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SKMEI 1419 Simple Style
Women Quartz Watches
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SKMEI 1676 Simple Watches
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SKMEI 1722 Ladies
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SKMEI 1704 Elegant Girl Clock
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Liebig L1013 Japan Quartz
Movement Golden Watch
$13.99
LIEBIG L2004 Quartz Watches
For Men
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SKMEI 1690
Quartz Watches For Womens
W/ Rhinestone Decoration
$16.99
SKMEI 1703 Fashion Flower Shape
Dial Ladies Quartz Clock
W/ 30m Waterproof
$17.99
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 23
Your Lingerie Source
HUGE SELECTION ❦ NO MINIMUM ORDER ❦ RETAILERS & VENDORS WELCOME
Yellow Detention
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$ 15.95
Stretch Lycra Pink
Schoolgirl Top
$ 6.95
Turquoise See Through
Striped G-String Bikini Set
$ 12.95
Neon Pink
Fishnet
Bodysuit
$ 6.95
Base Layer
Opaque Teddy
$
Halter Suspender Fishnet
6.95
Crotchless Body Stocking
Rosé All Day Pink
$ 7.95
Eyelash Lace Chemise
$ 18.95
Striped One
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$ 12.95
ORDER WITH CONFIDENCE ❦ FREE SHIPPING ORDERS OVER $80
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AUTHENTIC NEW DESIGNER HANDBAGS
TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH
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Leopard
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Dress
$ 9.95
Michael Kors Jet Set Travel
Medium Carryall Tote
Brown MK Green Stripe
$139.99
Coach F36658 F37807
Reversible City Tote Light
Khaki Blue
$162.99
Tory Burch Kerrington
Large Square Tote Garden
White Floral Laguna
$266.99
Michael Kors Mott
Small Satchel
Brown MK Coral
+ Sangria Trifold
Wallet-$626.00
$208.99
Michael Kors Abbey Large Cargo Backpack
Black MK + Leather Phone Wallet ~ $646.00
$208.99
WWW.BAGVENDORS.COM
Page 24 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
Michael Kors Hayes
Medium Trifold Coin
Case Rose Hold MK
Signature Pink
$57.99
Michael Kors
Jet Set Travel
Cross-body Fuchsia
Pink with Wristlet
Clutch INSERT
$92.99
Kate Spade Cameron Street
Flock Roses Small Hayden
Satchel Black Floral
$187.99
Want More Info? Circle #06 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 25
FREE TRIAL
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Page 26 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
Plan and organize all your social
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• Shorts,
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• Decals
• Drinkware,
• Glasses,
• Gloves,
• Aprons,
• Home,
• Kitchen,
• Office supplies,
• PPE (face masks,
hand sanitizer)
• Sports Gear,
• Travel Bags,
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• Tote and
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ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA
• WE SHIP WORLDWIDE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 27
WHOLESALE PACKING SUPPLIES
Great for E-Tailers • Lowest Prices
POLY MAILERS • BUBBLE MAILERS • TAPES • STRETCH WRAPS • INDUSTRIAL SUPPLIES
36 Rolls
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Clear Packing Tape..... $ 36.88 Case
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Premium Crushed Velvet Table Runner
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1 Tier Disposable Cake & Cupcake Stand
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Geometric Hanging Air
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$
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Birch Wood Engraved Ring Box
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Tabletop Bali Umbrella Centerpiece
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Pyramid Glass
Prism Ring Box
$ 17.99
• BULK DISCOUNTS
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Page 28 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
PLUS-SIZE APPAREL
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 29
ADVERTISING AND PROMOTION
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BUSINESS SERVICES
Want More Info? Circle #09 on page 11 • www.Vendor411.com
Page 30 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 31
forumworkshop
MARKETING SECRETS
FORUM WORKSHOP
SPEAK
MARKETING SECRETS
UP
OFTEN
Making Your Name Known with Self-Marketing
SPEAK UP AND OFTEN
A Platform for Increased Prospecting
SELF-MARKETING
Continued from last issue ...
Be Real: Admit Past Indiscretions
One of the largest draws to a Public Relations
Society of America meeting was the presentation,
“My Favorite P.R. Failure.” Six seasoned,
highly respected pros in the field agreed to
share a case study where something went awry.
Chapter members, media, and guests flocked
to the luncheon to laugh at someone else’s mistakes.
While attendees need to know what to do to be
a success, no one wants to look up to the
speaker as a god. If all you can tout are your accomplishments,
you make success look easy
and a bit distant to mere mortals who daily battle
life’s challenges. You’ll earn respect and admiration
from the crowd if you candidly share
mistakes you made along the way. With you
serving as the fall guy, others can avoid those
pitfalls and more quickly reach their goal. After
all, if they wanted to make all those mistakes
themselves, why would they attend your seminar
or speech? They’re paying you to share
shortcuts to success, and they want to know
how not to do something as much as how to do
it. People want to hear personal stories, and if
you can illustrate a point with a funny story, all
the better.
Jeanine Just believes her success as a speaker is
directly linked to the fact that her audiences
Page sense 32 FEBRUARY that she is2023 honest | RETAILERS and genuine. FORUM “I wear MAGAZINE
my emotions on my sleeve,” she says. “If I trip
and fall walking up to the podium, we all stand
there and laugh. People trust me when I speak.
I have an open, easy style; I don’t put myself
up on a pedestal. I’m right there with the audience,
talking about what is important to them
and assisting them with issues they want to
deal with.”
Just says that her primary marketing objective
is to build relationships. “I don’t invest in
Madison Avenue marketing techniques, but if I
treat my audiences right, they will come back
and refer me to others. You can’t have a salesforce
better than that.”
Kent echoes the sentiment. “You must have a
clear idea of who and what you are and be willing
to be honest and admit your weaknesses if
you want to win over an audience,” he says.
“Be prepared to talk about your topic, but don’t
have a prepared speech. The fewer formulas
you use the better. And, as Shakespeare’s Polonias
said, ‘Above all, to they own self be true.’“
Conclude With A Call To Action
Last impressions are lasting. Don’t kill the excitement
you’ve created during your presentation
with a weak ending. At all costs, avoid the
phrase, “And in conclusion,” and never apologize
for your presentation. While thanking the
group for having you is a nice gesture, it’s not
an ending that will win an Emmy.
continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 33
If possible, save a particular pithy, thought-provoking
quote to leave with the audience. Or
wow them with your best joke. If you don’t
have material that will tickle their funny bone
or tug at their heart strings, at least leave your
audience with a summary of the main points of
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or 4-step plan.
forumworkshop
FORUM WORKSHOP
No matter how you end, be sure to end on time.
Use Henry’s timer idea, take your watch off to
remind yourself of the time limit, or ask the
program chairperson or individual who hired
you to stand when your time has run out. Then,
in less than 2 minutes, wind up. Even if you
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session
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Page 34 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 35
Remember, few people like to go first, and most
are certain that their questions will sound simple
and that they shouldn’t insult you and the
others in the audience by asking. Once people
start asking questions, repeat the question so
that all can hear. If you don’t know the answer,
don’t punt. Simply say you don’t know.
And don’t leave the seminar or speech site
without your evaluations. These are invaluable
tools for improving your presentation. Two
questions beyond the obvious to consider are
as follows:
1. What was the one point of value
you gained from the workshop?
2. What will you do with the information?
How can you use it?
forumworkshop
FORUM WORKSHOP
Take the answers to the survey to heart, but
don’t be heartbroken if you don’t always get
rave reviews. Evaluate the opinions and don’t
look back, only ahead.
Before members of the
audience leave, make
sure each one of them
has a brochure or a telephone
index card that
includes a few lines
about your business
and speech or seminar
topics you offer. If they
liked what you had to
say, the chances of a referral
are good if you
make it easy for them to
remember who you are.
continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 37
They Know Who You Are,
But Do You Know Who They Are?
Everyone who has attended your class, seminar,
or speech knows who you are, and they
know your background and how to get in
touch with you from the class catalog or seminar
brochure, your introduction, and handouts.
Speaking opportunities give you a chance to
put your name in front of small intimate groups
and large impersonal audiences. But no matter
what the size, it’s easy for a speaker to walk
away and not know the name of one person
who heard him or her speak.
If you teach a class, keep a copy of the class roster
that includes students’ names and addresses.
Then, stay in touch with those students
forumworkshop
FORUM WORKSHOP
at least once a year, either by sending handouts
you think might be interesting or by holding a
reunion. Each year, Henry invites a researcher
to speak at his marketing class. At the end of
the semester, he sends all of his former students
an invitation to a potluck and update lecture by
the researcher. The reunion gives former students
a chance to network with others in the
field, and it keeps Henry’s name in front of an
ever-growing number of people who may
bring business to him.
If you’re giving an hour-long
speech at a luncheon or dinner
meeting, you can get the
names of attendees by having
a drawing for a book that
you’ve written or a tape that
you’ve produced.
continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 39
FORUM WORKSHOP
Collect their business cards for a drawing. A
week or two later, send each attendee a handout
related to the speech topic and accompanied
by a personal “FYI” note. Henry earned a
million-dollar account from a former student
with whom he kept in touch in just this way.
When your speech or class has concluded,
write down pertinent information that will
help you with future presentations to the same
group. Lee S. Shapiro, J.D., is nationally known
as the “Hugging” Judge and for his powerful
talks on human relations. After each presentation,
Shapiro fills out an After-Presentation Reference
Sheet that includes:
forumworkshop
• name, address, and phone
number of the organization
• name and phone number
of the contact person
• type of meeting
• title of presentation
• number of attendees
• type of attendees
• room set-up
• things to prepare for next time
• distance from airport
When a company or organization asks Shapiro
for an encore, he’s prepared, and he ensures
that his repeat performances live up to and
even surpass his initial presentation.
continued...
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forumworkshop
FORUM WORKSHOP
To learn more about how the pros do it, consider
attending events sponsored by the National
Speakers Association (NSA) or joining
this group of over 3,000 members. Many cities
offer local NSA chapters, and the association
holds a number of national conventions each
year.
TOP SELF-MARKETING SECRETS
Pointers for the Platform
1. Practice makes perfect.
Put yourself in front of a live
audience of friends to get
honest feedback about your
information and speaking style.
2. Begin by giving talks to college
classes and teaching for university
extended studies programs.
3. Tie in to your local chamber of commerce.
4. Sponsor your own seminar.
5. Distribute a speakers’ bureau brochure to
professional organizations and corporations.
6. Research the audience to ensure that
your talk meets their needs.
7. Create an opening act that sizzles.
8. Use fill-in-the-blanks handouts and
other visual aids such as slides,
overhead transparencies, and videos
to keep the audience awake.
9. Reward participation
to involve the audience.
10. Stop talking when the buzzer sounds.
11. Get business cards or class rosters
for follow-up marketing.
12. Distribute speaker evaluations.
13. Charge for your talent when appropriate.
continued...
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QUALITY • TRUST • SERVICE
FORUM WORKSHOP
It’s Better To Give
So You’ll Receive
Faith and Hope Are Nice,
But Charity Gets Coverage
Hitching your wagon to a worthy cause lets
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referrals, and to broaden your experience without
the self-serving hype of blatant marketing
approaches.
forumworkshop
Page 44 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
Kevin Alverson, national
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FORUM WORKSHOP
The first year, the twosome approached the Big
Brothers and Big Sisters organizations. “We
told them that all they had to do was let us use
their name and we would donate the proceeds
to them,” explained Alverson. “Many board
members were familiar with my work as a Big
Brother, but they still put us through an hour
of questioning. They were suspicious at first as
to why two young professionals on the fast
track would do something out of the ordinary
like this. We convinced them that a smile on a
child’s face was what we were looking for.”
forumworkshop
The Big Brothers organization
made Alverson and Eldred
sign a contract holding
the two personally responsible
for the event. They rallied
together with 14 other
Pittsburgh professionals and raised $12,000 for
the Make a Wish Foundation, and the 3rd year
another $12,000 for Special Olympics.
In addition to helping kids in the community,
Kevin’s big heart has helped him to gain professionally
and personally. “I’ve made a lot of
contacts including ex-Steelers Lynn Swan and
Franco Harris,” says Alverson. “I’ve also met
the local hosts of ‘PM Magazine,’ who have, in
turn, invited us to some big fund-raisers where
we’ve met the mayor and other politically involved
people.”
Workwise, write-ups in his corporation’s
newsletter about the efforts of Critical Mass
helped him earn a favorable reputation among
people in site offices whom he had never met.
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 47
FORUM WORKSHOP
“When I went to a national sales convention
and met a man who recognized me from a
newsletter article, he immediately perceived
me not only as a good sales rep, but as someone
who can step back from work and be successful
in other endeavors.”
Alverson also credits landing a new job to his
charity work. “The president of the company at
which I’m now working was at the second
black and white ball we threw and approached
me to talk about this job. The organization, caliber,
and outcome of the event impressed him.
When I landed the job, he authorized a contract
that states that I am allowed unlimited ‘comp’
time to devote to Critical Mass. He takes pride
in what I do. And since I’m his employee, he
knows that he is himself contributing to the
success of the event.”
forumworkshop
Today, Critical Mass is 35 members strong.
Charities now approach it to be considered the
recipient of their annual fund-raising parties.
“Once you are involved in a charity, you realize
that no matter how rough a day you have, there
is always someone having a worse time. It’s a
great way to channel energies and a phenomenal
way to help you grow.”
Kevin gives one caveat:
“Don’t go into charity
work to use it as a resume
filler. You’ll stand
out like a sore thumb and
you won’t get anything
out of it. Do it for selfgrowth
and to give of
yourself, and you’ll gain
the world.” continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 49
forumworkshop
FORUM WORKSHOP
James B. Strenski, Public Relations Society of
America fellow, chairman of Public Communications
Inc., with offices in Chicago, Miami,
and Tampa, echoes the sentiment. James donates
20% of his time to pro bono initiatives.
“Our company feels strongly that we owe the
community and the professions we are a part
of a certain amount of our time,” he says. “Our
attitude is much like the character in The Magnificent
Obsession – we take whatever chance we
have to do something for someone else, without
asking for anything in return.”
Strenski has risen through the ranks of his professional
organization, having held national offices
for the society and serving for 2 years as
chair of the Public Service Committee. “The
payback has been meeting colleagues who operate
public relations firms throughout the
USA, Canada, and even offshore,” he says.
“They have become good friends, as well as
sources of business referrals. Our association
also gave rise to the formation of the Worldcom
Group, Inc., a partnership organization of corporate
financial marketing and institutional
communication public relations agencies to
share resources as well as referrals.”
When Strenski chaired the marketing
committee of Tampa
Downtown Partnership, a private
businessperson’s group
dedicated to economic development
of downtown Tampa, he expected to give
time and direction. The group’s efforts resulted
in the city’s providing funding for marketing,
and Strenski’s firm was selected because of its
volunteer leadership.
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forumworkshop
FORUM WORKSHOP
It’s no secret that volunteerism gives as much
to the person who donates the time, money,
and energy as it does to the recipient. So while
you don’t go into pro bono work looking to get
something out of it, there is nothing deceptive
about volunteering to help promote or support
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of their names’ association with the cause.
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Page 52 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 53
FORUM WORKSHOP
Dick Daniels and Jack Berkman, partners in
Berkman & Daniels, a San Diego marketingcommunications
firm, have given their time
serving on the boards of the San Diego Symphony
Association, the San Diego Repertory
Theater, the San Diego Press Club, the Century
Club, the Reuben H. Fleet Space & Science
Foundation, the San Diego-Imperial County
Chapter of the March of Dimes Birth Defects
Foundation, and the Foundation’s National
Council of Volunteers.
“This pro bono work keeps us directly
in touch with many of the
important publics our clients
must deal with,” says Berkman.
“And it gives us a good feeling, in
terms of service to the community
in which our business operates.”
forumworkshop
But don’t think you have
to wait patiently to be
asked to join a board.
Many organizations welcome
volunteers for these
positions. The American
Cancer Society, for example,
has numerous boards
with positions just waiting
for qualified, industrious
individuals. Whether it’s a
graphic artist, marketing
representative, or printer who volunteers for
the marketing representative, or printer who
volunteers for the marketing communications
board or a banker, stockbroker, or attorney who
is available for the planned-giving board, there
are opportunities just right for you if you let
your desires be known.
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 55
forumworkshop
FORUM WORKSHOP
Every step you take to become more visible is
one step closer to the next contact and the next
If You Give It Anyway,
deal. Some days you may wonder why you’re Will You Get It Back?
leaving work early for yet another meeting or
You’re asked to do a freebie.
You don’t have the
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time. You are reluctant to
philanthropic effort. But tomorrow the payoff
spend potentially billable
will come via a person who knew a person who
hours without being paid.
recommended you. Actual clients or customers
Should you carve time out
may not know exactly why they came to you or
of nights & weekends to do
how they got your name, but they will know
nonprofit work? Most
that they have heard of you and that everyone
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they asked for a referral listed your name
among the top. All of the effort, all of the visibility,
and all of the selfless giving comes back
in spades. (It’s like tithing. Once you make the
commitment to give, you somehow “find” the
resources. And the more you give, the more
• The person who is asking is important to you.
• You are not being taken advantage of.
• Your name will get out among others
who could be potential clients.
• You’ll have an opportunity to
you receive.)
meet key contacts.
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forumworkshop
FORUM WORKSHOP
• You want to prove your talents & capabilities
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his services to coordinate and produce
the Nancy Reagan Annual Tennis Tournament
for the “Just Say No” campaign.
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 59
FORUM WORKSHOP
“Being associated with that event
was without a doubt a good marketing
tool for us,” says Harper.
“Working with the Reagans for 4
years certainly helped build our
credibility when pitching other accounts.
You have to be visible in
Washington. And the more you are
out there – pro bono or not – the
greater the potential for business.”
After the Reagans left town, Harper became involved
in putting together the “Dan Quayle
Tennis Challenge” to benefit the Leukemia Society,
a corporate sponsor-driven event. “How
an effort will translate into business later on is
hard to tell; but those who attend always want
to know who did what,” says Harper. “We do a
lot of volunteer work because we believe we
forumworkshop
Page 60 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
should. If we’re lucky, we can make some new
contacts, and inevitably there is a possible spinoff
for the agency.”
But Harper does caution enthusiastic volunteers,
“Don’t forget which side your bread is
buttered on. It doesn’t behoove you to donate
an unrealistic amount of time to charity if your
paying customers don’t get the attention they
expect.” Take volunteer positions seriously, but
don’t overcommit.
Banking on the Ripple Effect
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 61
forumworkshop
FORUM WORKSHOP
Part of his goal in doing so is to help undo the
typical stereotype of the sports agent as a sleazy
salesman. In the May 1989 issue of Continental
Profiles, author Neil Choen quoted Steinberg
as saying,” ... (Athletes) really need to developing-term
relationships in a city or a community
that will transcend that short sports career. So
the responsible thing to do also has opportunities
for them. They’re meeting businessmen
and other people across the community, and
when their careers end, those relationships are
there in terms of second-career opportunities.”
It’s the spin-off and ripple effect of involvement
in charitable causes that Steinberg impresses
upon his clients as being important. Steinberg
helped to develop former San Diego Charger
Rolf Benirschke’s “Kicks for Critters,” in which
the field goal kicker would donate money to
the San Diego Zoo’s fund for endangered
species every time he made a field goal. The
football player then put together a board of directors
of leading figures in local politics, business,
and the media to support a campaign that
asked the public to match Benirschke’s pledges
at any level – from a nickel to a dollar per field
goal. The program raised more than $1 million
for the fund and immeasurably elevated
Benirschke’s status and prestige in the community
and the nation.
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 63
forumworkshop
FORUM WORKSHOP
Don’t shy away from a trade,
especially if it gives you the
opportunity to get experience
in a new field, to receive special
recognition, or to meet
movers and shakers.
When George Chanos approached Diane and
asked her company to provide public relations
services in exchange for sweat equity in his
new board game, Notables Quotables, the offer
intrigues her. Chanos dangles the success that
Trivial Pursuit sweat equity partners enjoyed
in front of her like a diamond carat.
But Diane knew she couldn’t put 2 or 3 account
executives on the job with only a promise of future
income. Owning a share of a potentially
big-selling game was exciting. After all, Trivial
Pursuit earned $6.5 million in the first year –
that’s more than it would cost to buy Eastern
Airlines. After much discussion, Diane and
George came to an agreement. The Gage Group
would cut its hourly fee in half when it worked
on the game project, receiving 50% of its earnings
in cash. The other 50% would go toward
buying shares of the game.
In the meantime, The Gage Group, which up to
this time had primarily promoted services,
gained experience it didn’t have publicizing a
consumer product. It made key media contacts
with reporters who became excited about the
local invention, and it earned the public relations
company credibility promoting a new
product. In turn, Chanos got top-notch public
relations services for half the price.
continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 65
FORUM WORKSHOP
Another way to barter services and to get free
ad space is to learn of upcoming trade fairs,
conferences, seminars, and other special events
at which you would like to be represented.
There may be a service you can provide the
event planners in exchange for the opportunity
to get in front of the audience either as a guest
speaker or as a vendor displaying your product
or touting your services. You don’t always have
to pay for self-promotion in cold hard cash.
Sponsorships Gain You
a Different Kind of Visibility
forumworkshop
Sponsoring a charity
event to earn visibility
is something the
big guys have done
Page 66 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
for years. Whether it’s a golf or tennis tournament,
10K run or marathon, art exhibition, or
wine-tasting party, charitable causes are always
looking for business sponsors.
Tying your name in with a particular event or
cause can get your name out to new audiences
in a non-serving way. Jack-in-the-Box restaurants,
owned by Food Maker, Inc. created a
“Put the Bite on Literacy” campaign in which it
asked people to bring in used books to its
restaurants. When customers complied, they’d
receive a discount coupon on a particular food
item. Jack-in the Box then held a book sale and
auction at one of its stores, donating proceeds
to the Council on Literacy. Of course, the food
chain made free Jack-in the Box food available
at the event to win more converts.
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 67
FORUM WORKSHOP
Reebok International has won many hearts and
feet with its Human Rights Awards. For several
years it has recognized individuals who have
worked for human rights at an annual presentation.
The commitment has been expensive,
but it has raised the company’s profile and
earned numerous admirers and media coverage
that can’t be bought. It’s estimated that
more than 570 million U.S. consumers read
about the second award ceremony, which featured
rock star Sting and ex-president Jimmy
Carter as speakers and gave awards to Chinese
students, tribal peoples of the Malaysian rain
forests, relatives of the “disappeared” in Argentina,
and Americans who helped the plight
of Native Americans. USA Today, the Washington
Post, MTV, “Entertainment Tonight,” CNN,
and all major footwear magazines covered the
event. A video news release (a prepackaged
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aired on 62 stations nationwide,
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You don’t have to be a mega-corporation to
help others and to earn recognition for it. The
San Diego Chapter of the American Marketing
Association won hearts when it created a Community
Services Committee to provide professional
marketing guidance to area nonprofit
organizations. The first year it named the
Women’s Resource Center as beneficiary; it
helped design a logo and promotional materials
for its new family shelter, as well as communication
pieces for fund-raising events. The
association contributed its talent and earned
local visibility for its generosity.
continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 69
forumworkshop
FORUM WORKSHOP
Ask yourself what resources you can offer to a
community group or organization. Here are a
few examples:
• A new restaurant throws a grand-opening
party with all proceeds benefiting a
hospital auxiliary.
• A clothing boutique offers the latest styles
for a fashion show fund-raiser.
• A bookstore sponsors a book-signing party
to raise money for a special-interest group.
• Attorneys offer a day of free telephone legal
counseling for a law school fund-raiser.
• An image consultant agrees to provide free
holiday hair & makeup services for cancer
patients at a local hospital.
• A physician group volunteers time
at a community health fair.
Advertising Your Charity Tie-ins
– Don’t Keep Them a Secret
Don’t keep your
benevolence to
yourself. If you’re
doing something
worthwhile, let
your customers,
clients, and potential
supporters
know. If you’re a
co-sponsor of an
event, be sure
that your logo gets on the program or entry
form. Ask for signage at the event or a free
booth where you can display your wares or
give away samples.
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 71
forumworkshop
FORUM WORKSHOP
Paid advertising touting your involvement can
be a wise investment of your dollars. General
Dynamics, an aerospace giant, took out a fullpage
magazine ad describing a program it
sponsors that involves women prisoners in a
work program to revitalize a neighborhood.
The women learn new skills – carpentry, dry
wall hanging, roofing – and gain confidence.
The community gets high-quality, affordable
housing. General Dynamics gets its name and
tag line – “General Dynamics, a Strong Company
for a Strong Country” – in front of readers
and it positions itself as a valuable community
citizen.
Likewise, Ford Motor Company
bought a full-page to
advertise the Ford Motor
Company Collection at the
Metropolitan Museum of Art. Prominent at the
bottom of the ad is the Ford logo and tag line,
“Ford Motor Company takes you farther than
ever before.”
MasterCard also advertised its “Choose to
Make a Difference” program in which it offered
consumers the choice of a charitable cause to
which MasterCard would donate money. Every
time a consumer used his or her card or bought
MasterCard Travelers Cheques in a certain time
frame, the company would make a contribution
to the specified fund. The ad included a
“ballot” that the customer filled out and sent in
indicating his or her choice of 1 of 6 charities.
Wouldn’t you pull out that charge card over another
if you knew you could be making a charitable
contribution at the same time? That’s
what MasterCard was banking on.
continued...
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forumworkshop
FORUM WORKSHOP
Grabbing Media Attention
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Charity does get coverage, especially when
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involves animals or children. As Christmas
1990 approached and American soldiers were
in the midst of Operation Desert Shield, a
postal service company offered to send packages
to the Middle East at no charge. It received
a week of free media exposure & immeasurable
goodwill. That kind of gift isn’t fast forgotten.
Shortly after Halloween,
one business collected
pumpkins that would
otherwise rot and donated
them to a zoo for
animals to eat. The report, picked up on the
wire service, spread throughout the country as
a fun day-after Halloween story.
Apple Computers made an indelible mark on
American homes when it donated computers
to schools throughout the nation. While the effort
was no doubt generous, you can bet Apple
liked the fact that school kids everywhere were
learning computer skills on its hardware and
becoming entrenched in the Apple system.
Sometimes, the more offbeat your effort, the
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continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 75
FORUM WORKSHOP
This tongue-in-cheek venture alerted potential
newcomers to the city’s pitfalls – earthquakes,
smog, astronomical real estate prices, and the
like – in the hope that they wouldn’t move to
the area. Three large photos of Beals in action
promoting the club and an accompanying story
mentioned Gary’s advertising agency, and he
was also interviewed on National Public Radio,
which showed listeners that he has a way of
earning media coverage.
Increasing Media Opportunities
An added bonus of working for a nonprofit organization
is that you’ll get media coverage
you never would otherwise. While your venture
on its own may be too commercial, when
Build Your Own
forumworkshop
you tie in with a charity,
your name will appear in
public service announcements
(PSAs) and other
blurbs about the event.
Radio and television
PSAs are scarcer and
scarcer, but if your event
is truly worthwhile and
benefits a charity, your
chances for “free” air
time are greater. Be sure to send PSAs to radio
stations at least 2 weeks prior to the time you
want coverage to begin. Thus, if you’d like
mention on the air for the 2 weeks prior to the
event, the PSA needs to be at the station a
month ahead of time.
continued...
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Page 76 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
FORUM WORKSHOP
Send written, not taped PSAs to radio so that
the disk jockeys can read them over the air.
Type the PSAs one to a page and time them for
10, 20, or 30 seconds. Using a 65-space line, 10
seconds is 2 1/2 lines. Time yourself reading
the PSA at a moderate pace and shorten it until
you’re on the money.
Television stations also accept PSAs but use
them much less frequently than they did before
the FCC bowed out of becoming a watchdog of
public programming in the late 1970s. One of
the best ways to get the attention of a television
station is to get a station reporter or anchor to
take part in your event. If a television personality
is the honorary chairperson or emcee for the
event, the TV station will more likely tape a
PSA using its on-air talent. It makes the station
forumworkshop
look good in the
eyes of the community,
and it
gets its name out
in a positive way
to its audience.
To recruit a television personality, either write a
letter to the person or contact the station’s public
affairs department. Be very clear about what
will be expected of the person, and don’t demand
too much. Lending his or her name and
making opening remarks or a quick speech is
all that should be expected. If possible, send
background information about the event so
that the television celebrity gets a feel for how
it benefits the charity or community.
continued...
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 77
forumworkshop
FORUM WORKSHOP
Society editors at newspapers are on the lookout
to cover events with pizazz. If you’re hosting
a party, be sure to send the media special
invitations, and do it as far in advance as possible,
since their calendars get booked quickly.
Publicize your nonprofit event by
sending calendar items to the local
newspapers and magazines as well.
If possible, give monthly periodicals
a 3-month lead time, weeklies
a month, and dailies at least 2
weeks. If your name can be tagged
onto the name of the event, all the
better. You’ll be mentioned every time an item
is run. If not, realize that gaining publicity for
the event eventually works in your favor because
the more people who attend, the more
who will become familiar with your services.
No matter how you donate your services to
charity, be a cheerful giver. And don’t shortchange
yourself or the philanthropic effort by
doing things halfway because you’re not getting
paid. You can win referrals if you first win
hearts. Give it your all or don’t give at all.
Our next article will review
“Top Self-Marketing Secrets;
Give & You’ll Receive”
and a new topic:
How to Win Friends
& Influence Referrals:
Love Letters Straight from the Start
continued in next issue ...
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FOR SMART PHONES!
Page 78 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 79
Start Your Own
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Professional liquidator reveals how to find, buy, sell and broker surplus
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 81
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Page 82 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 83
The Complete Guide to Making Money at Auctions!
AUCTION
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providing Names, Addresses, Phone numbers and ALL the Information You Need
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Page 84 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 85
The Retailers
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Page 86 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 87
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Page 88 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 89
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Page 90 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 91
WHOLESALE BLANK TEES
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Page 92 FEBRUARY 2023 | RETAILERS FORUM MAGAZINE
WE HAVE BUYERS!
Forum Publishing has been connecting wholesalers & manufacturers with BUYERS since 1981.
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 93
Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
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States who specialize in supplying
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ADVERTISING SPACE AVAILABLE
Closeout News/
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Page 94 94
Retailers Forum
SoloMayoreo
“I Can Get
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USA Closeout Directory
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a s
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The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000
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1-800-635-7654
Business Directories
Page 95
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 95
Imagine
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Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
protected secrets and workings of this extremely profitable industry.
Learn why those in the business have kept it confidential. You can now
have a piece of it.
Discover the proven techniques and see why there is no better
information anywhere at any price. Everything you need to succeed in
this high profit business is right here. Work full/part time from home!
Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Page 96
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Business Directories
Page 97
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 97
LEGAL
DEPARTMENT
How To Save Money on Legal Fees
A poorly chosen lawyer can be the start of an
expensive disaster. This book gives you information
on: finding the right lawyer, how to save
money, saving your lawyer’s time, making use
of free and low-cost legal services, bartering to
your advantage, keeping accurate records, and
understanding lawyers and the legal system.
Order No. 2598 240 pages $12.95
Protect Yourself From
Business Lawsuits
This groundbreaking book offers novela and
inexpensive advice on how companies and
their employees can use commonsense business
tactics to avoid potentially devastating
litigation. Learn to avoid the 8 major mistakes
that often result in litigation. This book
is a must for everyone—from the CEO to the
average employee seeking to protect their career.
Order No. 0-68485267-5
223 pages (Hdcvr) $23.95
“A blockbuster
book that
tells you almost
more than you
ought to know”
How to Protect
Your Business
From Fraud,
Scams & Crime
Incorporate Yourself
Incorporating your business is simple and can
be done without an attorney…saving you hundreds
of dollars. This valuable guide is written
to de-mystify the mind boggling details and
clarifies all strategies involved in your success
and the success of your business.
Order No. 176 Hdcvr $24.95
The Partnership Book
The best way going into
business with a friend is
to have a solid partnership
agreement. This book shows
how to write an agreement
covering evaluation of partner
assets, disputes, buy-outs, expansion,
and death of a partner. Problems of getting started
and partnership taxation laws are examined.
Order No. 0-87337-141-0 $39.95
The Law (in Plain English)
for Small Businesses
This latest edition provides access to the most
current legal information to keep track of new
legal developments and to efficiently handle
any legal issues. This book covers the legal basics
as well as the complexities of business law
today including: licensing, advertising, trademarks
and copyrights, expanding markets,
business organization, and more.
Order No. -880559-95-1 245 pages $19.95
Handbook of Successful Franchising
Franchising is the best opportunity for new
entrepreneurs. Compare on the basis of what
you get for your money-training, marketing,
start-up costs, long term support, legal rights,
financial responsibilities, and marketing evaluation.
Company track records, history, units
operating, and locations. Includes list of Government
funding assistance programs and
every business area from food outlets to computer/electronic,
to employment agencies.
Order No. 30 520 pages $39.95
This guide protects your business from internal or external fraud, scams and crime. Drawing
from the Better Business Bureau, government and law enforcement agencies, the book
offers practical, proven guidelines for recognizing the scams, defending your business, and
seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice
Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.
Order No. 82 204 pages $11.95
1-800-635-7654 Page 98
Legal Department
APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 99
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 99
FORUM PUBLISHING CO.
383 E. Main St. Centerport, N.Y. 11721
T: 631-754-5000
F: 631-754-0630
E: ForumPublishing@aol.com
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Access to:
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Magazines
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Business
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Review
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RETAILERS FORUM MAGAZINE | FEBRUARY 2023 Page 101
FEBRUARY 2023
FORUM PUBLISHING COMPANY
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YEAR IN HISTORY WOOD PLAQUES ARE A #1 SELLER!
PEOPLE LOVE TO SEE WHAT HAPPENED IN “THEIR” YEAR!
• Each plaque measures 5” x 5”
• Each has an easel on the back – hang it or stand it
• Only $3.40 each – easy $8 or $9 retail
• Display contains 56 years
• Display contains 192 pcs – at $3.40 = $652.80
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