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<strong>2023</strong><br />
Connect.<br />
Build.<br />
Win.<br />
gether
What We<br />
Stand For<br />
What We<br />
Strive to Be<br />
How We Work<br />
How We<br />
Connect<br />
How We'll<br />
Win!<br />
Welcome to a tiny book<br />
about big ideas and how<br />
we’re going to win in<br />
<strong>2023</strong>. Here you’ll find out<br />
more about:<br />
What We Stand For<br />
What We Strive to Be<br />
How We Work<br />
Together<br />
How We Connect<br />
How We'll Win!<br />
2<br />
3
Everything around us is<br />
changing, transforming, and<br />
shifting in new directions faster<br />
than perhaps ever before in Kids2<br />
history. This includes the needs<br />
of our parents globally. For us to<br />
serve families in meaningful ways<br />
in <strong>2023</strong> and beyond, we must also<br />
continue changing, transforming<br />
and innovating.<br />
Parents are looking for real<br />
solutions: products, content, tech,<br />
community, and more. We’re on a<br />
mission to build an interconnected<br />
ecosystem to meet these needs<br />
and revolutionize the way the<br />
industry connects with families<br />
around the world. To be a solutions<br />
company.<br />
To do this, we have to<br />
authentically Connect. So we<br />
can Build something great<br />
which allows everyone in our<br />
ecosystem to Win.<br />
The Kids2 Group delivers spoton<br />
solutions that make raising<br />
a child easier, with the best<br />
and brightest minds, teams,<br />
and partners paving our path<br />
forward. We’re creating fresh<br />
opportunities for growth and<br />
success across all facets of<br />
our business which ultimately<br />
benefit the families we serve<br />
around the globe.<br />
We’re grounded in our core<br />
values and we’ll never stop<br />
meeting challenges and pushing<br />
boundaries for our global village<br />
of parents so they can Win in<br />
their parenting journey.<br />
4 5
What We<br />
Stand For<br />
Physical<br />
challenges<br />
We know being a new<br />
parent is really hard,<br />
especially in our fastpaced,<br />
everchanging<br />
world.<br />
Everything we do is<br />
focused on making<br />
it easier.<br />
Financial<br />
pressure<br />
Emotional<br />
stress<br />
New<br />
decisions<br />
Self<br />
doubt<br />
Relationship<br />
issues<br />
6<br />
7
Even as the world changes<br />
around us, what we’re<br />
grounded in will not change.<br />
At Kids2, we believe in<br />
two things:<br />
1<br />
2<br />
Tiny<br />
Wins<br />
Bright<br />
Futures<br />
Bottom line...<br />
we're in the<br />
business of<br />
finding ways<br />
to make it<br />
easier for<br />
parents to<br />
create more<br />
tiny wins.<br />
8<br />
9
We Strive<br />
To...<br />
The Kids2 Group works together<br />
to make futures brighter for<br />
everyone across our ecosystem.<br />
<strong>Red</strong>efine our<br />
industry by creating<br />
not just products, but<br />
holistic solutions for<br />
early stage parents<br />
that transcend<br />
borders, categories,<br />
and aisles.<br />
Content and<br />
Resources<br />
Investing<br />
in<br />
Parents<br />
Product<br />
Design/<br />
Innovation<br />
Product<br />
Manufacturing<br />
and Assembly<br />
Partnerships<br />
10 11
Kids2<br />
Designer of developmental<br />
toys and gear for ages 0-3<br />
with our marquee brands<br />
Kids2<br />
Partners<br />
Strategic relationships<br />
delivering unique<br />
solutions and products<br />
Winvention<br />
Our soley-owned factory<br />
building tiny wins for<br />
families across the globe<br />
parent<br />
collab<br />
An exclusive partnership<br />
between Kids2 and parent<br />
innovators who have<br />
created unique, scalable<br />
solutions for families.<br />
Hello<br />
Einstein<br />
Studios<br />
Our media company<br />
providing valuable<br />
content and aging up Baby<br />
Einstein <br />
parent co.<br />
Connecting a global<br />
village of parents<br />
12 13
We know that<br />
families are<br />
craving more<br />
(and better!)<br />
content.<br />
We deliver on that through<br />
content and resources that<br />
brings value.<br />
Content and<br />
Resources<br />
14<br />
15
Hello Einstein Studios creates<br />
original content that extends our<br />
mission of igniting children’s curiosity<br />
as they grow from inquisitive babies<br />
into independent explorers.<br />
Baby Einstein Classics<br />
Well-loved classic Baby Einstein <br />
episodes made available on<br />
streaming platforms<br />
Manners Manor<br />
Introduces the importance of<br />
manners, like saying “thank<br />
you” and giving compliments.<br />
Cal's Sound Yard<br />
A new animated series from Baby<br />
Einstein that introduces alphabet<br />
letters and the sounds they make.<br />
Sandbox<br />
Introduces families to Baby<br />
Einstien characters and<br />
storylines that will inspire and<br />
inform product.<br />
Patch's Number Forest<br />
& Counting with Earl<br />
Introduces children to the forms<br />
and basic concepts of numbers.<br />
"Ocean Explorers"<br />
Like Sandbox, Ocean<br />
Explorers will feature<br />
storylines that inspire and<br />
inform product.<br />
16 17
Co. means "together,<br />
shared, alongside."<br />
Before parents are parents, they’re people. With<br />
complex wants, needs, hopes, and desires. We<br />
believe taking care of that person—mentally,<br />
emotionally, and physically—is a vital part of<br />
taking care of children.<br />
Parent.Co is a digital platform that connects<br />
parents from around the world as they navigate<br />
the experience of raising a child, while nurturing<br />
their own best selves.<br />
Our readers value community and personal<br />
wellness. We separate ourselves from our<br />
contemporaries and competitors by creating<br />
content that is inclusive of all parents—moms<br />
and dads; biological and adoptive; single and<br />
partnered; and all sexual orientations.<br />
Parent.Co appeals to the whole parent, providing<br />
advice and support for all aspects of life.<br />
18 19
Brilliant<br />
Minds,<br />
Brilliant<br />
Solutions.<br />
It’s in our DNA to support parent<br />
inventors. In fact, that’s how Kids2<br />
got started 50+ years ago when<br />
a grandma created the first foam<br />
bathmat so her grandbabies wouldn’t<br />
slip in the tub. Afterall, parents know<br />
best what parents need.<br />
The parent collab believes parents themselves<br />
have the best inspiration, initiative, and<br />
knowledge when it comes to dreaming up new<br />
solutions for families and bringing them to life.<br />
We support parents on their entrepreneurial<br />
journeys and help transform dreams into reality.<br />
parent collab is proud to curate a unique family of<br />
brands that inspire us and align with our values.<br />
Because when it comes to supporting families,<br />
parents know best what parents need.<br />
We know firsthand that there are<br />
ingenious concepts being dreamed<br />
up around the world, and we love<br />
discovering them—and bringing them<br />
to the world.<br />
20<br />
21
All of these<br />
(big) tiny wins<br />
created are<br />
only possible<br />
through our<br />
team members<br />
working<br />
together<br />
every day<br />
and working<br />
seamlessly<br />
with our<br />
partners.<br />
We get it. We’re<br />
parents, future parents,<br />
grandparents, and<br />
caregivers.<br />
We experience the same<br />
emotions, fears, and joys as<br />
the parents we serve. We<br />
fuel our energy, empathy,<br />
and passion into delivering<br />
the right solutions.<br />
Each tiny win created by our<br />
team members leads to a<br />
brighter future for families<br />
everywhere—including<br />
Kids2, our partners, and<br />
each other.<br />
22<br />
23
How<br />
We Work<br />
Together<br />
We’re not perfect, but we know what<br />
we want to be when we grow up and<br />
how we want to play together. Our<br />
core values provide the direction, and<br />
our Kids2 Way Fundamentals show us<br />
how to get there.<br />
Collaborative<br />
Dedicated<br />
Entrepreneurial<br />
Fun<br />
• Demonstrate a design mentality<br />
• Do the right thing, always<br />
• Make a difference<br />
• Be proud of your work<br />
• Think globally<br />
• Practice blameless<br />
problem-solving<br />
• Get clear on expectations<br />
• Listen generously<br />
• Think team first<br />
• Be process driven<br />
• Collaborate<br />
• Be fanatic about<br />
response time<br />
• Honor commitments<br />
• Speak straight<br />
• Be relentless about<br />
improvement<br />
• Pay attention to details<br />
• Be a brand ambassador<br />
• Compete to win<br />
• Take ownership<br />
• Think and act like an owner<br />
• Own your work life balance<br />
• Embrace change<br />
• Look ahead and anticipate<br />
• Assume positive intent<br />
• Show meaningful<br />
appreciation<br />
• Keep things fun<br />
• Be positive<br />
• Walk in your customer’s shoes<br />
• Share information<br />
• Be inclusive<br />
24 25
It’s always been clear to us...<br />
we are at our best when our<br />
team members, brands,<br />
partners, and suppliers reflect<br />
the global families we serve<br />
every day and when each of us<br />
feels empowered and accepted<br />
to be our full, authentic<br />
selves at work and in our<br />
communities.<br />
26 27
How We<br />
Connect<br />
Our culture of<br />
connection doesn’t live<br />
only within our walls.<br />
It goes way beyond<br />
us and radiates<br />
worldwide.<br />
We are family.<br />
Our ecosystem of partners,<br />
parents, and people ensures<br />
we’re connecting with every<br />
family wherever they are.<br />
By delivering access to<br />
information and resources<br />
for dynamic content and<br />
edutainment for kids and<br />
grown ups, we’re providing<br />
value, creating access, and<br />
building a great community.<br />
28<br />
29
How we<br />
Build<br />
Always growing our community<br />
to better connect with<br />
our parents.<br />
The ways we connect are almost endless.<br />
Every person, company, and brand we<br />
touch is part of our community. And it<br />
continues to grow in new and unique<br />
ways. Why? So we can build something<br />
great for the parents we serve around<br />
the globe. We’re with them on their<br />
journey—with our army of partners.<br />
30 31
We're on a<br />
mission to<br />
connect with &<br />
deliver holistic<br />
solutions to<br />
1Billion<br />
parents<br />
around the<br />
world & then<br />
keep growing<br />
these<br />
connections.<br />
32
These big<br />
tiny wins are<br />
the fuel to<br />
our bright<br />
future.<br />
But it's not created<br />
overnight, and we’re<br />
nowhere near done<br />
yet. All of these<br />
tiny wins ladder up<br />
to a much bigger<br />
picture…<br />
34 35
How<br />
We'll<br />
Win!<br />
gether.<br />
We will<br />
Connect.<br />
Build.<br />
Win.<br />
And to win, you have to know<br />
where you want to be today<br />
and tomorrow. That’s why<br />
we’re thinking 10 years out and<br />
put a stake in the ground. We’ll<br />
grow to connect with more<br />
than 1Billion parents around<br />
the globe and be a $1Billion<br />
parent-family solutions<br />
company.<br />
36<br />
37
We're not done growing...and<br />
we've got big plans to get BIG.<br />
Our path to $1B starts with the next three years. Our strategy:<br />
Expand<br />
Global<br />
Reach<br />
We’re leaning in and going full force to accelerate our Global<br />
opportunities through new channels, establishing a scalable<br />
infrastructure to support our growth and enhancing brand<br />
awareness for our marquee brands.<br />
One click at a time, we're amping up our forecasting and supply<br />
plans, content creation, performance marketing and other demandgenerating<br />
activities on Amazon to help our products be more<br />
discoverable; building the biggest, boldest self-expression of our<br />
brands and products-driving major category growth.<br />
Premier<br />
Retail<br />
Group<br />
Born at the intersection of expertise and innovation, we will create<br />
curated omnichannel retail experiences, drive profitable growth for<br />
customers, and offer holistic solutions for parents and gift givers.<br />
We’re maximizing our core businesses by igniting our brands and<br />
adding categories in new and more channels and growing our<br />
current winning areas, so that the Kids2 brands that people know<br />
and love continue to grow bigger, better, and brighter.<br />
38 39
Our Top 10 Priorities in<br />
<strong>2023</strong> fueling our 10x10 Vision<br />
and Pillars<br />
40 41
Together our tiny<br />
wins can transform<br />
the lives of parents<br />
all over the world.<br />
42 43
Let’s<br />
Connect.<br />
Build.<br />
Win.<br />
gether.<br />
44<br />
45
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