The Daily - DAY 2 Edition
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
<strong>DAY</strong> 2<br />
TUES<strong>DAY</strong> 14 TH FEBRUARY 2023<br />
HALL 4<br />
STAND J-304<br />
Wine Paris<br />
& Vinexpo Paris 2023<br />
CREATING THE CLIMATE<br />
FOR BUSINESS<br />
AN ESSENTIAL MEETING<br />
FOR THE GLOBAL WINE AND<br />
SPIRITS INDUSTRY<br />
NEWS<br />
#05<br />
VINEXPOSIUM AND<br />
BETTANE+DESSEAUVE<br />
JOIN FORCES TO BOOST<br />
INTERNATIONAL REACH OF WINE<br />
AND SPIRITS INDUSTRY<br />
EXCLUSIVE INTERVIEW<br />
ITALIAN WINES<br />
HAVE EVERY<br />
INGREDIENT<br />
FOR SUCCESS<br />
#12
PRACTICAL GUIDE<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
VIP<br />
<br />
<br />
VIP<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Hall 6 / Stand G-129<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Hall 6 / Stand D-018<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Hall 5.2 / Stand D-135<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Hall 2.2 / Stand F-091 Hall 4/ Stand H-331<br />
Hall 4 / Stand 041
I NEWS I<br />
Morning<br />
Briefing<br />
By Rodolphe Lameyse,<br />
Vinexposium CEO<br />
© Philippe Labeguerie & Joanna Margan<br />
<strong>The</strong> wine and spirits industry<br />
means business<br />
PROGRAMME<br />
<strong>DAY</strong> 2<br />
TUES<strong>DAY</strong> 14 FEBRUARY<br />
MASTERCLASS<br />
CHARDONNAY AND PINOT NOIR OF THE<br />
WILLAMETTE VALLEY<br />
09:30 - 10:30<br />
Location: Hall 5.2 - Room 2 / Les Masterclasses<br />
Registration only<br />
MASTERCLASS<br />
SEMILLON - BACK TO THE FUTURE! JACQUES<br />
LURTON TRAVELS IN TIME!<br />
09:30 - 10:30<br />
Location: Hall 5.2 - Room 1 / Les Masterclasses<br />
Registration only<br />
Good morning ladies and gentlemen and<br />
welcome to the second day of Wine Paris &<br />
Vinexpo Paris 2023. <strong>The</strong> show has gotten off to<br />
an incredibly strong start. Yesterday, the halls<br />
were buzzing with activity and packed with<br />
people from the four corners of the global wine<br />
and spirits industry. Today the show continues<br />
under the patronage of chef Guy Savoy, with<br />
a wide range of masterclasses, tastings, panel<br />
discussions, interviews, chef & sommelier duos,<br />
award ceremonies, press conferences and more.<br />
Be sure to attend one of our hard-hitting Let's Talk<br />
About Wine! conferences and learn about some of<br />
the key trends which are shaping the future of our<br />
wonderful industry. This morning's conference,<br />
starting at 11:00am in Room 5, will look at the<br />
implementation of reusable and returnable glass<br />
bottles.<br />
A new feature at Wine Paris & Vinexpo Paris<br />
2023 is the Chef & Sommelier Duos, where chefs<br />
and sommeliers team up to present their most<br />
creative food and wine pairings. Today, from 3:30<br />
to 4:30pm, Thierry Marx & David Biraud will be<br />
putting their skills to the test in what promises to<br />
be a tasty show.<br />
Over in the Be Spirits Hall, the Speakeasy area is<br />
offering a series of masterclasses, conferences<br />
and events focusing on spirits and mixology. This<br />
morning's sessions titled "Brandy is the new black"<br />
will offer a 360° overview of the genuine potential of<br />
pure grape brandies in terms of quality, innovation<br />
and business opportunities.<br />
Make sure you take the time to explore our<br />
different halls where you will discover some of the<br />
finest wine and spirits from around the world. Off<br />
the back of a very successful event in 2022, we<br />
have 52 countries represented at the show, as well<br />
as all of France's wine producing regions.<br />
Anyone interested in discovering the latest digital<br />
innovations should visit La Wine Tech Perspectives,<br />
where a session called "La Wine Tech White Paper:<br />
NFT and wine, myths and realities", starting at<br />
10:00am, will examine concrete benefits of Web<br />
3.0 for the wine industry.<br />
<strong>The</strong> show continues after hours with the OFF,<br />
a selection of 180 restaurants and cocktail bars<br />
across Paris with a passion for wine and mixology,<br />
which are waiting to welcome visitors in the<br />
evening. With such a wide range of venues, there<br />
is guaranteed to be a taste which takes everyone's<br />
fancy<br />
MASTERCLASS<br />
VINVENTIONS: SPOTLIGHT ON WINES<br />
PACKAGED WITH SÜBR CORKS, WITH PIERRE<br />
VILA PALLEJA<br />
10:00 - 11:00<br />
Location: Hall 3 - Le Village RVF<br />
Registration only<br />
TASTING<br />
DISCOVER THE 2020 VINTAGE OF 100 GRANDS<br />
CRUS DE BORDEAUX<br />
10:00 - 17:00<br />
Location: Hall 6 - Room 6 / Les Grandes Dégustations<br />
Registration only<br />
CONFERENCE<br />
LA WINE TECH WHITE PAPER:<br />
NFT AND WINE, MYTHS AND REALITIES<br />
10:00 - 10:15<br />
Location: Hall 3 - La Wine Tech Perspectives<br />
Free entrance: First come, first seated<br />
PANEL DISCUSSION<br />
NFT, NEW REVOLUTION IN WINE OR JUST A<br />
GADGET?<br />
10:15 - 11:15<br />
Location: Hall 3 - La Wine Tech Perspectives<br />
Free entrance: First come, first seated<br />
MASTERCLASS<br />
WINES OF CENTRE-LOIRE & SEAFOOD : A<br />
MATCH MADE IN HEAVEN !<br />
11:00 - 14:00<br />
Location: Hall 3 - On booth : H3 B262<br />
Free entrance: First come, first seated<br />
<strong>The</strong> <strong>Daily</strong> is a CLEVERDIS Publication. 439 route de la Seds<br />
13127 Vitrolles, France - Tel: + 33 442 77 46 00<br />
SARL capitalised at €155,750 - VAT FR 95413604471 - RCS Marseille 413 604 471<br />
info@cleverdis.com - www.cleverdis.com - wineparis-vinexpo.vinexposium-connect.com<br />
• Publisher: Jean-François Pieri • Senior Account Manager: Benjamin Klene • Head of Editorial Team: Emiliana Van Der Eng<br />
• Senior Editor: Thomas Campbell • Editorial team: Daniel Bardsley, Laura Sharman • Art Director: Hélène Beunat<br />
• Webmaster: Guillaume Vinrich • With the participation of : Bettina Badon, Julien Canchon, Zineb Elhabiri, Veronika Verzhak<br />
>>>> To contact them: first name.last name@cleverdis.com<br />
MASTERCLASS<br />
BREAK YOUR RECEIVED IDEAS ABOUT ALSACE<br />
WINES!<br />
11:30 - 12:30<br />
Hall 5.2 - Room 1 / Les Masterclasses<br />
Free entrance: First come, first seated<br />
>>>> To contact them: first name.last name@cleverdis.com<br />
Cover: Dylan de Jonge - Unsplash / Printer: Imprimerie Frazier - Paris<br />
© CLEVERDIS 2023 - Registration of Copyright February 2023. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No<br />
guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been<br />
made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature<br />
may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means<br />
whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes<br />
a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks<br />
and/or belong to companies which are their respective proprietors. <strong>The</strong> publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those<br />
interviewed or cited therein. <strong>The</strong>ir opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. <strong>The</strong> inclusion<br />
of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and<br />
photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements<br />
other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the<br />
timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations<br />
outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and<br />
Copyright: All Rights Reserved.<br />
ALL SESSIONS<br />
PRACTICAL<br />
INFORMATION<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 3
I NEWS I<br />
Wine Paris & Vinexpo Paris<br />
kicks off in style<br />
Show organisers and government officials praised the industry for its strength<br />
at the official opening ceremony<br />
<strong>The</strong> ribbon cutting ceremony, presented by Vinexposium's<br />
CEO Rodolphe Lameyse and attended by Olivier Becht,<br />
Minister Delegate to the Minister for Europe and Foreign<br />
Affairs and Marc Fesneau, Minister of Agriculture and Food<br />
Sovereignty, united the wine and spirits industry together<br />
yesterday morning.<br />
territories", a symbol of the country's<br />
terroir and heritage which is recognised<br />
around the world and by the likes<br />
of UNESCO. He went to stress the<br />
industry's importance in conquering<br />
international markets and as a form<br />
of soft power which contributes to<br />
the brilliance of France's international<br />
image. Finally, he stressed "<strong>The</strong> state<br />
is by your side”, highlighting the support<br />
of Taste France and French embassies<br />
around the world, as well as the<br />
government's role in fighting climate<br />
change<br />
Mr Lameyse underscored the<br />
importance of Wine Paris & Vinexpo<br />
Paris 2023, which expects to welcome<br />
30,000 professionals from more than 100<br />
countries, as the number one trade show<br />
for the export of French wine and spirits.<br />
He praised members of the industry<br />
for their resilience, saying "Thanks to<br />
your courage and determination we<br />
have managed to overcome the hardest<br />
challenges."<br />
Minister Delegate Becht then addressed<br />
the crowed in Hall 2. He began by<br />
applauding the French wine and spirits<br />
industry for their performance as one of<br />
the country’s leading exports. Despite<br />
the many challenges of the past few<br />
years, the minister struck a positive note<br />
on the future, in particular highlighting<br />
a more favourable trade climate with<br />
the United States and Australia. “I am<br />
honoured to be here. Thank you for<br />
everything you do and who you are. I<br />
wish you an excellent show", he said<br />
before passing the microphone to<br />
Minsiter Fesneau.<br />
<strong>The</strong> Minister described France's wine<br />
and spirits industry as the "motor of our<br />
A fine evening<br />
for wine and spirits<br />
<strong>The</strong> Wine Paris & Vinexpo Paris 2023 Opening Cocktail Party welcomed movers<br />
and shakers from across the wine and spirits industry<br />
Show organisers and industry leaders marked the start of this year's<br />
trade show with a special inauguration evening being hosted at the<br />
Hotel de Talleyrand, also known as “Hotel de Saint-Florentin".<br />
Attendees included U.S. Ambassador to<br />
the French Republic and to the Principality<br />
of Monaco, Denise Campbell Bauer and<br />
Vinexposium CEO, Rodolphe Lameyse.<br />
During her speech, Ambassador Bauer<br />
stressed the importance of finding innovative<br />
and sustainable solutions to growing food.<br />
She highlighted the importance of close<br />
international collaboration in order to address<br />
these challenges, while also making clear the<br />
wine and spirit industry has a key role to play.<br />
Speaking at the exclusive event, Ambassador<br />
Bauer said: “Since arriving in Paris a year ago,<br />
I have been working closely with my team<br />
here at the US Embassy to develop strategies<br />
to accelerate action on how to grow food<br />
more sustainably. Last September, I visited<br />
Verzy in Champagne, and I learned (and<br />
tasted) how climate has affected the wine<br />
industry. Experts from the U.S. Department<br />
of Agriculture are collaborating globally, with<br />
scientists here in France and even NASA<br />
to better understand how we can nurture<br />
soils, manage pests and utilize water more<br />
sustainably. I am hopeful that these important<br />
partnerships will continue to grow and mature<br />
like an old grapevine that yields amazing<br />
fruit. I am convinced that viticulture can do so<br />
much to help lead the world of agriculture to a<br />
more sustainable future”<br />
4 • THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
I NEWS I<br />
Vinexposium and Bettane+Desseauve join<br />
forces to boost international reach of wine<br />
and spirits industry<br />
<strong>The</strong> world's leading organiser of professional events dedicated to wines and spirits and<br />
Bettane+Desseauve, announced the alliance at Wine Paris & Vinexpo Paris 2023<br />
Upcoming international editions of Vinexpo and Le Grand<br />
Tasting will be held simultaneously in Singapore, Seoul, Tokyo<br />
and New York, helping wine and spirits companies grow their<br />
reputation with consumers.<br />
Rodolphe Lameyse, CEO of<br />
Vinexposium, applauded the news,<br />
saying "This alliance is important<br />
because it will give winemakers<br />
the opportunity to access valuable<br />
feedback from the people who actually<br />
drink wine . At the end of the day, this<br />
feedback is key to ensuring the wine<br />
is meeting consumers' expectations<br />
and for producers to respond to these<br />
market expectations. This is especially<br />
important given the industry has<br />
become increasingly international over<br />
the past 30 years."<br />
<strong>The</strong> Grand Tasting, an event organised<br />
by Bettane+Desseauve, a group of<br />
experts specialised in publishing<br />
content, including guides, magazines,<br />
books and audiovisuals, will take place<br />
the day before Vinexpo. While each<br />
event will continue to be managed<br />
independently, the combination will<br />
create space for synergies - B2B<br />
through Vinexpo and B2C through<br />
Grand Tasting, enabling producers to<br />
further develop their business in key<br />
markets worldwide.<br />
Thierry Desseauve, President of<br />
Bettane+Desseauve, said: "Bringing the<br />
best wines and those who make them<br />
together with consumers has been<br />
our mission since 2004. Combining<br />
our expertise and our events with<br />
Vinexposium's know-how and high<br />
standards on the international stage is<br />
a project that makes sense. Together,<br />
based on our understanding of the wine<br />
and spirits industry, we will continue<br />
to help professionals build strong and<br />
lasting relationships with consumers"<br />
<strong>The</strong> Vinexposium and<br />
Bettane+Desseauve alliance is<br />
exclusively international, which means<br />
both structures will retain their own<br />
events in France but join forces abroad,<br />
in Singapore, Seoul, Tokyo and New<br />
York. It will bring extensive experience<br />
in joining producers and the general<br />
public, while helping wine and spirits<br />
companies develop their reputation<br />
across the value chain, both at the<br />
distribution and retail level and with the<br />
end consumer.<br />
(…) THE<br />
COMBINATION<br />
WILL CREATE<br />
SPACE FOR<br />
SYNERGIES - B2B<br />
THROUGH<br />
VINEXPO AND<br />
B2C THROUGH<br />
GRAND TASTING.<br />
<strong>The</strong> partnership was announced<br />
yesterday at Wine Paris & Vinexpo<br />
Paris 2023 and will begin with a<br />
series of events, opening in Singapore<br />
in May 2023, followed by Seoul in<br />
October, Tokyo in November and<br />
New York in March 2024. It will also<br />
see the expansion of Vinexpo and Le<br />
Grand Tasting's digital offers which will<br />
complement the exhibition and meeting<br />
spaces.<br />
While Vinexpo remains exclusively<br />
reserved for professionals, amateurs<br />
and so-called prosumers will be<br />
welcomed the day before for the Grand<br />
Tasting. Producers and buyers will then<br />
be able to meet at Vinexpo in a setting,<br />
which is conducive to doing business<br />
and tastings between professionals.<br />
"We are delighted to collaborate with<br />
Bettane+Desseauve, as this new<br />
synergy will broaden the scope of our<br />
events and help our clients succeed<br />
in international markets thanks to a<br />
tailor-made offer", said Mr Lameyse.<br />
"It is essential for the wine and spirits<br />
industry to maintain strong relationships<br />
with consumers in order to adapt to the<br />
challenges of declining consumption<br />
and remain competitive in a constantly<br />
changing market"<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 5
I NEWS I<br />
Guala Closures Group and Labrenta<br />
offering a wide range of closures<br />
shortly after they joined forces<br />
Italy's Guala Closures Group has a major presence at Wine Paris & Vinexpo<br />
Paris 2023, less than a year after it took over Labrenta, a fellow Italian<br />
stoppers producer also from Italy, which is also represented at the show.<br />
Araex Grand sparks<br />
interest as it showcases<br />
its prestigious Iconic<br />
wine<br />
Araex Grands, one of Spain's leading fine wine groups,<br />
is showcasing a premium wine called Iconic at Wine<br />
Paris & Vinexpo Paris 2023.<br />
Iconic, a Rioja, is the result of a<br />
collaboration between Michel<br />
Rolland, a renowned oenologist,<br />
and Javier R. de Galaretta,<br />
a well-known Spanish wine<br />
entrepreneur.<br />
"It's very elegant and very<br />
complex, which is critical.<br />
Together with minerality, this<br />
will make this wine last for the<br />
next 30 years," said Javier, who<br />
is Araex Grands Spanish Fine<br />
Wines' president and CEO.<br />
Araex combines 15 premium<br />
and super premium wineries<br />
and exports widely, including<br />
to Germany, the UK, Canada,<br />
the Netherlands, Switzerland,<br />
China, Japan and numerous<br />
other countries. Indeed Araex<br />
is focused mostly on export<br />
markets rather than Spain.<br />
Remi Sanz, director of<br />
communication for Araex Grands,<br />
said a key focus for the group was<br />
to raise the profile of some of the<br />
wineries in markets where they<br />
currently have less of an impact.<br />
"<strong>The</strong> idea is to strengthen our<br />
presence in the markets that are<br />
not that big," he said.<br />
Araex Grands, whose wineries<br />
are characterised by their long<br />
tradition and their efforts to<br />
reduce their environmental<br />
impact, has a physical presence<br />
in five export markets and sells in<br />
around 70 markets in total<br />
Hall 5.2 / Stand D-097<br />
Among the most-requested stoppers at the<br />
moment are those made of wood, according<br />
to Gian Marco Fiorini, the export area<br />
manager for Labrenta.<br />
"<strong>The</strong> trend is going with a wood head and,<br />
depending on the client, a different kind of<br />
stem," he said. "In the last year, in the last<br />
two years, there's a lot of attention from the<br />
medium and big brands for the presence of<br />
the bottle."<br />
<strong>The</strong> takeover, announced in mid-2022,<br />
is designed to create both industrial and<br />
commercial synergies between Guala<br />
Closures Group and Labrenta, a renowned<br />
producer of high-end tailor-made closures<br />
for a wide variety of bottles containing wine,<br />
spirits, beer, oil and vinegar.<br />
Guala Closures Group as a whole has a very<br />
wide portfolio. For spirits it produces nonrefillable<br />
and anti-counterfeiting closures,<br />
while for wine it supplies a huge range of<br />
screw-caps. <strong>The</strong>re are also aluminium<br />
closures for water, beer and soft drinks, along<br />
with aluminium and plastic closures designed<br />
specifically to deal with the viscosity of olive<br />
oil<br />
Hall 5.2 / Stand F-018<br />
Château La Vivonne brings old red<br />
vintages and award winning rosés<br />
to Wine Paris & Vinexpo Paris<br />
<strong>The</strong> producer of Bandol and Côtes de Provence relies<br />
on traditional farming methods without pesticides to<br />
make wine and has been 'organic certified' since<br />
2021.<br />
<strong>The</strong> Domaine has taken a<br />
number of steps to promote<br />
environmentally friendly farming<br />
methods. For example the<br />
harvest is carried out by hand<br />
and the vines, a mixture of<br />
Mourvèdre, Grenache, Cinsault<br />
and Le Rolle, are planted during<br />
the winter months without<br />
using weed killer or synthetic<br />
fertilisers. Founded in 1904, the<br />
Domaine de la Vivonne near the<br />
medieval village of Le Castellet in<br />
the French region of Provence-<br />
Alpes-Côte d'Azur, benefits from<br />
a unique terroir between the<br />
sea and mountains made up<br />
clay, sand and limestone. <strong>The</strong><br />
Domaine, which has received<br />
many awards and distinctions<br />
for its wines and environmental<br />
credentials, was acquired<br />
by Michel Benhaim in<br />
2010 and modernised a<br />
year later. Since then,<br />
the château has<br />
made a name for<br />
itself, producing<br />
exceptional Bandol<br />
rosés, which have<br />
been selected in<br />
the prestigious<br />
Guide Hachette. It's<br />
cave also boasts an<br />
impressive collection<br />
of red Bandol AOP,<br />
including soughtafter<br />
and awardwinning<br />
old vintages<br />
dating back to 1979<br />
Hall 4 / Stand F-110<br />
8 • THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
I MARKET TRENDS I<br />
© Kevin Kelly - Unsplash<br />
Champagne demand remains robust.<br />
IWSR’s 8 drivers of change for beverage<br />
alcohol in 2023 and beyond<br />
New research from global drinks analyst IWSR indicates that previous trends to shape<br />
the global beverage alcohol marketplace will be transformed over the next five years<br />
<strong>The</strong> shift will range from the growing importance of drinking<br />
at home to a moderation trend driven by the need to cut<br />
household spending, the IWSR explains.<br />
Here, Wine Paris and Vinexpo Paris 2023<br />
look at the eight drivers expected to<br />
shape the future of drinking, according<br />
to the London-based company.<br />
PREMIUMISATION DRIVEN<br />
BY ‘MASS AFFLUENT’<br />
CONSUMERS<br />
<strong>The</strong> world is entering a period of<br />
economic fragility. Those who are<br />
financially stable – typically consumers<br />
with lower debt levels and secure jobs<br />
– will be targets for premium-and-above<br />
spirits and wine brand owners. This<br />
is a shift from pandemic times when<br />
Millennials led the global consumption<br />
bounce-back in 2021 in markets such as<br />
the US, UK, France, Germany, and Brazil.<br />
CHINA PEAKS,<br />
BUT THE US AND INDIA<br />
ARE POSITIONED WELL<br />
FOR SPIRITS<br />
China’s leadership in luxury spirits will<br />
be threatened by the US in the next<br />
few years. <strong>The</strong> US status spirits market,<br />
spearheaded by high-end agaves, is<br />
forecast by IWSR to add the most value<br />
to this category than any other market<br />
over the next five years. This will bring<br />
it almost level with China while India is<br />
also poised to make strong spirits gains.<br />
POCKETS OF GROWTH<br />
FOR BEER<br />
<strong>The</strong> best opportunities for beer will be<br />
in India, Latin America, and Africa. IWSR<br />
expects global volumes to rise at a CAGR<br />
of 1% between 2021 and 2026, driven by<br />
Brazil, Mexico, South Africa, Colombia<br />
and India. Beer is also well-positioned<br />
to grow in a number of Southeast Asian<br />
markets.<br />
SPARKLING WINE TO<br />
THE RESCUE OF WIDER<br />
WINE CATEGORY<br />
<strong>The</strong> total wine category is in volume<br />
decline, in line with historical trends, but<br />
proseccos and champagnes continue<br />
to grow and the high-end is gaining<br />
across all sparkling wine segments.<br />
Pent-up demand to celebrate weddings,<br />
holiday gatherings and other personal<br />
milestones after the pandemic has<br />
accelerated demand for fizz.<br />
PREMIUMISATION<br />
DRIVES RTDS<br />
Globally, the value of the ready-to-drink<br />
(RTD) market will rise at a CAGR of 7%<br />
between 2022 and 2026, outpacing<br />
volumes. <strong>The</strong> value growth reflects<br />
recent strong performances of premiumplus<br />
RTD products across key markets.<br />
E-COMMERCE<br />
WILL MODERATE<br />
Pandemic lockdowns drove rapid<br />
alcohol e-commerce growth of over<br />
40% in 2020 alone – compared with<br />
value growth of 12% in 2019 and 16%<br />
in 2021, across 16 markets that IWSR<br />
A period of strong growth for high-end<br />
spirits in China may moderate in the<br />
coming years says IWSR.<br />
focused on. But over the coming years,<br />
growth rates will moderate as the market<br />
enters a period of normalisation. <strong>The</strong><br />
overall trajectory will still be upwards<br />
with alcohol e-commerce expected to<br />
contribute an additional $10 billion to the<br />
beverage alcohol sector between 2021<br />
and 2026, reaching nearly $40 billion by<br />
2026, across focus markets.<br />
HOME PREMISE GROWS<br />
EVEN STRONGER<br />
Economic concerns are set to make the<br />
at-home occasion even more significant<br />
in the future, as shrinking disposable<br />
incomes force many people to cut back<br />
on visits to pubs and bars. IWSR expects<br />
the on-trade recovery to be slower than<br />
previously expected, although prepandemic<br />
volumes will likely return by<br />
2026.<br />
MODERATION<br />
INCREASINGLY DRIVEN<br />
BY ECONOMIC WORRIES<br />
Previously driven by health and wellness<br />
concerns, moderation in alcohol<br />
consumption is now being spurred by<br />
a need to reduce household spending.<br />
Consumers are choosing to cut down<br />
rather than down-trade in many<br />
markets<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 9
I EXCLUSIVE INTERVIEW I<br />
© ICE - Tommaso Bonaventura<br />
Luigi Ferrelli<br />
Director of the Italian Trade Agency<br />
12 • THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
I EXCLUSIVE INTERVIEW I<br />
Italian wines have every<br />
ingredient for success<br />
Almost all the Italian regions are at Wine Paris & Vinexpo Paris 2023<br />
to showcase their wide range of native grape varieties<br />
Luigi Ferrelli, Director of the Italian Trade Agency in Paris,<br />
explains the winning combination behind Italian wines in<br />
an exclusive interview with <strong>The</strong> <strong>Daily</strong>.<br />
Why is the French market important<br />
for Italian wine?<br />
Naturally, the French market is very<br />
important for Italy and even though<br />
it's not the biggest importer, like<br />
Germany or the United States, we are<br />
seeing a growing appetite for Italian<br />
wine and food products. Overall, we<br />
PRESENTING<br />
OUR WINES TO<br />
THE YOUNGER<br />
GENERATIONS<br />
IS KEY<br />
have seen an increase in the price<br />
and reputation of Italian wines,<br />
especially with sparkling wines<br />
like Prosecco which have become<br />
increasingly popular among young<br />
people. Italian exports have not only<br />
recovered, but surpassed pre-covid<br />
levels. This year, Italy exported wines<br />
worth 210.8 million euros to France,<br />
up +18.37% compared to 2021 and<br />
we are still one month away from<br />
finishing the year. So we believe there<br />
is room for expansion when it comes<br />
to Italian wine. Also, when you look<br />
at the numbers in detail, we see that<br />
France is also becoming a valuable<br />
redistribution platform for Italian<br />
wine. Over the past two or three years<br />
some of the biggest wine merchants<br />
in Bordeaux for example have been<br />
purchasing Italian wines and selling<br />
them through their international<br />
networks. This is why being here in<br />
Paris, at Wine Paris & Vinexpo Paris<br />
2023 is very important.<br />
What are you presenting at Wine<br />
Paris & Vinexpo Paris 2023?<br />
We have our national pavilion with<br />
57 producers from 15 of the 20<br />
different Italian regions. This is very<br />
important for us, because the wealth<br />
and variety of our wine offering stems<br />
from these regional products which<br />
are closely linked to the terroir. <strong>The</strong><br />
high number of native grape varieties<br />
which Italy can bring to the French<br />
and international markets is one of<br />
the main strengths of Italian wine. It<br />
makes our wine offering very varied<br />
and unique, so that everyone can<br />
find something they enjoy drinking.<br />
Even just a few years ago, there were<br />
some regions which were not very<br />
well known. So while most people<br />
have heard of wine from Tuscany,<br />
Piedmont and Sicily, there are some<br />
areas which deserve more attention in<br />
our opinion, like for example Sardinia<br />
or Calabria, which are at Wine Paris &<br />
Vinexpo Paris with their own pavilion.<br />
In total, there are between 250 and<br />
300 Italian producers at the trade<br />
show, most of whom are focused in<br />
Hall 5. So there are still many, many<br />
Italian wines to be discovered.<br />
What makes Italian wine unique?<br />
<strong>The</strong> success of Italian wine comes<br />
from the large variety of high quality<br />
products we have to offer. <strong>The</strong> wines<br />
which we produce can therefore be<br />
enjoyed with every different type<br />
of cuisine. In the beginning, Italian<br />
wine became famous through<br />
Italian cuisine, but today it has<br />
been adopted across the world.<br />
<strong>The</strong> industry is increasingly looking<br />
for unique products and Italy has<br />
many wines which are made using<br />
artisanal methods and respect for<br />
the environment. This is also partly<br />
because of the favourable climate in<br />
places like Sicily, where there is no<br />
need to use chemicals. People are<br />
increasingly looking for products<br />
which are different, not just popular<br />
grape varieties like Chardonnay. So<br />
one of our main objectives for this<br />
year and next is to see more and<br />
more Italian wines in restaurants<br />
which are not Italian.<br />
What are your key markets of<br />
interest?<br />
<strong>The</strong>re are a number of traditional<br />
markets which are very important to<br />
us such as Japan. China is another<br />
important market which has been<br />
challenging over the past few years<br />
due to travel restrictions, but is now<br />
picking back up. South Korea is also<br />
fast becoming an important export<br />
market for us, not only for wine,<br />
but also the agri-food sector more<br />
generally. Singapore and Hong Kong<br />
are of course important platforms<br />
as well. North America, including<br />
the Untied States and Canada are<br />
of special interest, as is the United<br />
Kingdom and Scandinavia<br />
ITALIAN<br />
WINES TO BE<br />
PRESENTED<br />
AT TOP FRENCH<br />
SOMMELIER<br />
SCHOOLS<br />
From next month, Italian wine classes<br />
will be added to the curriculum at some<br />
of the best sommelier schools in France,<br />
including l'Institut Paul Bocuse in Lyon and<br />
Ferrandi Paris.<br />
"Our objective is to present our wines to<br />
French sommeliers who will then go on to<br />
work in starred restaurants in France and<br />
around the world", said ITA's Paris Director,<br />
Luigi Ferrelli.<br />
<strong>The</strong> Italian Trade Agency is looking to<br />
inform the next generation of industry<br />
professionals about the country's wide<br />
variety of wines, which it says can be paired<br />
with any type of cuisine.<br />
"Today, wine lists have evolved to include<br />
bottles from around the world and we hope<br />
that this will continue to develop in the<br />
future", Mr Ferrelli added<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 13
I TRADE TALK I<br />
Looking for something unusual<br />
and different to serve to increasingly<br />
knowledgeable customers<br />
A range of factors influence the wine-buying choices of <strong>The</strong><br />
<strong>Edition</strong> London hotel, including the region and the grape, as<br />
well as the packaging shared in an exclusively interview with<br />
<strong>The</strong> <strong>Daily</strong> Guiseppe D’Aniello, Head Sommelier and Buyer.<br />
What kind of products are you<br />
particularly interested in at Wine<br />
Paris & Vinexpo Paris 2023?<br />
I really want to try something a bit<br />
more unusual and different, focused<br />
on quality and expression of the<br />
terroir . Also I would love to support<br />
more family business and smaller<br />
producers.<br />
What are the key criteria you look<br />
for when deciding on whether to<br />
purchase a new product?<br />
I'm definitely looking for quality,<br />
complexity and representation of<br />
the region/grape. Also buying wines<br />
for 5-star luxury hotels as <strong>Edition</strong>.<br />
One more factor is the packaging,<br />
which is very important too.<br />
How are consumers' tastes and<br />
expectations changing in your<br />
market?<br />
I believe that the UK but more<br />
specifically London is one of the<br />
best markets in terms of wine.<br />
People here are mentally ready to<br />
try something new and different.<br />
Also I really believed the customers<br />
are very knowledgeable and what<br />
I have noticed after Covid is that<br />
they wants to drink less but higher<br />
quality.<br />
What do you think is driving these<br />
changes and does this present new<br />
challenges?<br />
Definitely people know more about<br />
wine thanks to the TV Programmes<br />
and different documentaries. <strong>The</strong><br />
new challenge is definitely the price<br />
point. Unfortunately with Brexit all<br />
the prices had a big increase.<br />
What segments of the market<br />
do you think will see significant<br />
growth over the coming years?<br />
I believe that Low Alcohol/Alcohol<br />
Free categories will grow fast.We<br />
have already seen a big increase<br />
in biodynamic wines, natural wine,<br />
organic and more sustainable<br />
packaging in the London wine<br />
trade<br />
How to be on-trend as consumer<br />
tastes change in an increasingly<br />
small world<br />
Guiseppe<br />
D’Aniello<br />
Head Sommelier & Buyer<br />
Amanda<br />
Wammer<br />
Co-Founder<br />
and director of<br />
99 bottles Co. Ltd.<br />
<strong>The</strong> importer and wholesaler of premium wines and spirits<br />
is pleased that the internet allows customers to learn more,<br />
although this brings with it challenges.<br />
What kind of products<br />
are you particularly<br />
interested in at Wine Paris<br />
& Vinexpo Paris 2023?<br />
My shopping list includes<br />
Whisky, Cognac,<br />
Armagnac, Calvados,<br />
Gin, Rum, Vodka,<br />
liqueur and Japanese<br />
wine and spirits with<br />
high accolades and<br />
innovative packaging.<br />
Older vintages are a<br />
priority.<br />
What are the key criteria do you look for<br />
when deciding on whether to purchase a<br />
new product?<br />
<strong>The</strong>re are many elements that affect the<br />
final decision, but some of the key criteria<br />
are packaging, taste style, accolades, quality<br />
consistency, price, payment term, and the<br />
producer’s business vision. It takes time<br />
and financial commitment to be successful,<br />
every product is not an overnight hit, so<br />
it’s important that the producers’ goals are<br />
aligned and their support is critical.<br />
How are consumers' tastes and expectations<br />
changing in your market?<br />
<strong>The</strong> consumers’ tastes are often affected by<br />
trends locally or internationally, much like<br />
fashion. It’s important to be on-trend and<br />
satisfy those demands, but most trends<br />
don’t last for ever. <strong>The</strong> traditional categories<br />
of spirits (e.g. aged Scotch Whisky, cognac,<br />
red & white wines etc.) are still central to<br />
our needs and account for constant sales<br />
growth.<br />
What do you think is driving these changes<br />
and does this present new challenges?<br />
<strong>The</strong> world is smaller in many ways -<br />
consumers have easy access to all kinds of<br />
information from the internet, they are more<br />
knowledgeable these days, which is fantastic.<br />
But one of the drawbacks to the proliferation<br />
of information is price transparency. Without<br />
necessarily understanding the various<br />
duties and other costs involved in importing<br />
a product to one country vs another, they<br />
see the cheapest price published anywhere,<br />
forcing price competition and really<br />
compressing margins.<br />
What segments of the market do you think<br />
will see significant growth over the coming<br />
years?<br />
<strong>The</strong> way consumers purchase wines and<br />
spirits products is becoming easier and<br />
faster. We’re finding major growth tends to<br />
come from service-based channels - private<br />
& corporate VIP clients rather than traditional<br />
demographic segments such as gender, age,<br />
price, and so on.<br />
How important is Wine Paris & Vinexpo<br />
Paris for buyers like yourself?<br />
It’s very important as many of our working<br />
partners participate in Wine Paris & Vinexpo<br />
Paris. I can meet with many of my existing<br />
suppliers at one event while also seeking new<br />
products and developing new connections<br />
14 • THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
I SPECIAL FEATURE I<br />
Dunrobin offers<br />
whisky and rum with<br />
a Canadian twist<br />
Diverse shochus and awamoris<br />
displayed at Wine Paris &<br />
Vinexpo Paris 2023 thanks to<br />
Japanese association<br />
A rich variety of shochus and awamoris are on show in the Be<br />
Spirits area of Wine Paris & Vinexpo Paris 2023.<br />
<strong>The</strong> Japan Sake and Shochu Makers<br />
Association is showcasing, among<br />
much else, Kurokiri, described as one<br />
of the most famous shochus of Japan.<br />
This is based on the sweet potato<br />
and has an especially rich heritage,<br />
being the first shochu to have been<br />
produced by Kichisuke Enatsu, as far<br />
back as 1916.<br />
<strong>The</strong> "Kuro" part of the name means<br />
black, and is used because the shochu<br />
is produced using black rice-koji.<br />
It is the combination of this black<br />
rice-koji with sweet potatoes that is<br />
credited with giving Kurokiri a gentle<br />
aroma with a flavour that is described<br />
as rich and sweet. Typically Kurokiri is<br />
enjoyed on the rocks.<br />
"We want to promote it especially<br />
in France, but also in Europe," said<br />
Hisato Taura, from the division of<br />
international business development at<br />
Kirishima Corporation, which is based<br />
in Miyazaki, a city in Japan's island of<br />
Kyushu.<br />
In total, the Japan Sake and Shochu<br />
Makers Association has more than 30<br />
shochus on display in the Be Spirits<br />
section of Wine Paris & Vinexpo Paris<br />
2023. <strong>The</strong>re are, in addition, three<br />
awamoris being showcased at this<br />
week's event.<br />
<strong>The</strong> association said that their<br />
products were becoming increasingly<br />
popular in France, but things are in<br />
their early stages, with plenty of scope<br />
for further growth in sales in the<br />
country.<br />
A non-profit organisation, the<br />
association is made up of companies<br />
from across Japan, with members<br />
producing sake, honkaku, shochu,<br />
awamori and hon mirin.<br />
<strong>The</strong> association can trace its history<br />
back to 1953 and has around 1,700<br />
members, among them around 1,400<br />
sake breweries, around 275 shochu<br />
distilleries and 13 mirin makers<br />
Hall 2.2 / Stand E-032, D-031<br />
Hall 5.2 / Stand C-049<br />
Wine Paris & Vinexpo Paris 2023 are the perfect location for<br />
the popular Canadian company to showcase some of its key<br />
products.<br />
Dunrobin Distilleries, an artisinal<br />
Canadian spirits and bitters producer,<br />
is showcasing its Canadian Rum and<br />
Canadian Whisky at Wine Paris &<br />
Vinexpo Paris 2023.<br />
What makes the company's rum<br />
unique, said Mark Watson, the<br />
company president, is that it is made<br />
using maple syrup, which gives the<br />
drink a very Canadian twist.<br />
"It gives it a unique terroir, but it still<br />
has a tropical flavour," said Mark.<br />
This authentic Canadian rum is craft<br />
distilled from cane sugar and organic<br />
black strip molasses before barrel<br />
ageing in bourbon casks and blending<br />
with the maple syrup.<br />
<strong>The</strong> aroma of the rum is clean and<br />
light with tropical fruit, while the<br />
taste is off-dry with medium intensity.<br />
Dunrobin says there are flavours of<br />
oak, vanilla and butterscotch.<br />
<strong>The</strong> company's whisky, meanwhile,<br />
is described as approachable with a<br />
perfect blend of wheat, corn and rye.<br />
"It's recognised for its very smooth,<br />
approachable flavour profile. On the<br />
nose you have some vanilla," Mark<br />
added.<br />
<strong>The</strong> quality of the whisky is widely<br />
recognised, with the company having<br />
won multiple awards just in the past<br />
couple of years.<br />
It is perfectly suited, Dunrobin said, to<br />
being served neat, on the rocks and in<br />
favourite cocktails.<br />
Adrian Spitzer, Dunrobin's CEO, said<br />
the company has a small distillery<br />
on its certified organic farm, with the<br />
products subsequently scaled up at a<br />
larger facility.<br />
"We're very fortunate to have our own<br />
organic lab," he said. "We grow our<br />
own botanicals and do our own soil<br />
development."<br />
Dunrobin's products at Wine Paris &<br />
Vinexpo Paris 2023 are also beautifully<br />
presented in bottles with a maple leaf<br />
motif<br />
Hall 2.2 / Stand E-054<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 15
I SPECIAL FEATURE I<br />
HIGH<br />
QUALITY AND<br />
COMPETITIVE<br />
PRICE HELP<br />
PRODAL 94 TO<br />
SUCCESS<br />
Maison Sicile mines a rich family<br />
heritage as it looks for international<br />
expansion<br />
As well has having a dominant presence<br />
in its home country of Romania, Prodal 94<br />
distributes its vodka and gin in more than 20<br />
international markets.<br />
<strong>The</strong> products are, said Ovidiu Chiscan,<br />
Prodal's export director, characterised by their<br />
high quality and competitive price.<br />
According to Ovidiu, the gin market remains<br />
"very dynamic" and is "expanding a lot", while<br />
the vodka market is more challenging from a<br />
price perspective.<br />
"We're expanding the distribution. We're<br />
looking for distributors in Africa, who could be<br />
easier to find at Wine Paris & Vinexpo Paris<br />
because France has a relationship with Africa,"<br />
he said<br />
Hall 2.2 / Stand B-047<br />
A father-and-son team from Belgium have drawn on their<br />
Sicilian heritage for their sprezza, which they say offers<br />
something new to the market.<br />
Maison Sicile, which is run by<br />
Riccardo Natale and his son Simon,<br />
has so far focused on its Belgian<br />
home market, but is at Wine Paris<br />
& Vinexpo Paris 2023 as part of a<br />
major drive to secure international<br />
distribution.<br />
"Our family are based in Belgium but<br />
originated in Sicily. My grandparents<br />
came from Sicily to Belgium to work<br />
in the mines," said Simon.<br />
"This company is a way to go<br />
back to our roots. We created our<br />
own recipes based on Sicilian<br />
classic products and methods.<br />
We developed this in Belgium and<br />
produce it in Belgium and Sicily."<br />
Maison Sicile Sprezza is flavoured<br />
with bitter almonds and has flavours<br />
of cherry, according to Simon, who<br />
said the aim was to create a unique<br />
product.<br />
"We always wanted to have<br />
originality and provide something<br />
that doesn't exist, something that is<br />
an alternative to the current market,"<br />
Simon added.<br />
It is a product that can, he said,<br />
please a wider range of consumers<br />
than many typical drinks in the<br />
same class, being sweeter and<br />
having its own flavour and colour.<br />
While Maison Sicile is, in Simon's<br />
words, "a young company" that<br />
is making its first trip outside of<br />
Belgium, it has major international<br />
ambitions, and is at Wine Paris<br />
& Vinexpo Paris 2023 with the<br />
aim of forging partnerships with<br />
distributors and importers.<br />
Assisting Maison Sicile as it focuses<br />
on international sales is AWEX<br />
(Agence wallonne à l'Exportation et<br />
aux Investissements étrangers), the<br />
export association for Wallonia<br />
Hall 2.2 / Stand A-054-4<br />
<strong>The</strong> award winning<br />
Abk6 XO Cognac<br />
16 • THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
I SPECIAL FEATURE I<br />
Ron Caribú showcases a diverse<br />
range of rums from Venezuela<br />
<strong>The</strong> Venezuelan company is hoping to capitalise on its home country's<br />
impressive reputation as a rum producer<br />
With a climate characterised by its heat and humidity, Venezuela<br />
is known as a major rum producer, and Ron Caribú is presenting a<br />
string of products at Wine Paris & Vinexpo Paris 2023 that it hopes<br />
will strike a chord internationally.<br />
Products are already sold in the United<br />
States and Spain and the company is<br />
close to agreeing distribution deals for<br />
Canada and India.<br />
<strong>The</strong>re is plenty of scope for further<br />
international expansion, with Adriana<br />
Laurens, Ron Caribú's export manager,<br />
saying that the firm is seeking<br />
international distributors for markets<br />
including France, the United Kingdom<br />
and Italy.<br />
"This is a good product that is well<br />
known", Adriana said. "<strong>The</strong> quality is<br />
the [key] thing we promote. We have<br />
been awarded for five years in a row in<br />
international competitions."<br />
Ron Caribú has three ageing cellers<br />
and capacity for more than two million<br />
litres between American and French oak<br />
barrels.<br />
Among the products on display is<br />
Selection Solera, which is light and<br />
subtle in the nose with nuances of dry<br />
fruits and plum. Another appealing<br />
characteristic are the forest aromas.<br />
Blackstrp Spiced, meanwhile, offers a<br />
Caribbean character thanks to its careful<br />
blend of spices. Highly aromatic, it has<br />
a rich sweetness from the sugarcane,<br />
while the unique colour is thanks to the<br />
extra molasses used during production.<br />
Blanco Supreme, which is also being<br />
showcased at Wine Paris & Vinexpo<br />
Paris 2023, is crystal clear and light, and<br />
is described as being perfect for mixers<br />
and cocktails.<br />
<strong>The</strong> Ron Caribú stand additionally<br />
has Gold Superior on display. This is<br />
smooth and sweet in the mouth and has<br />
attractive citrus fruit and wood aromas.<br />
This gold aged rum has nuances of<br />
white American oak.<br />
Ron Caribú's other products include<br />
Twist Coconut, which has a white rum<br />
base mixed with natural fruit flavours,<br />
and Master Reserve, an exceptional rum<br />
with a wide range of influences<br />
Hall 2.2 / Stand A-045<br />
Fruity, floral and<br />
pastry aromas<br />
characterise<br />
Palisson single<br />
malt whisky from<br />
Les Brûleries<br />
Modernes<br />
Exhibiting for the second time at Wine Paris &<br />
Vinexpo Paris, Les Brûleries Modernes, the spirits<br />
portfolio of Distillerie Vinet-Delpech, is launching its<br />
first French single malt whisky, Palisson.<br />
It is produced using the Cognac method of double<br />
distillation in a Charentais still before being sent for<br />
maturation at the family's Palisson site, after which<br />
it is named.<br />
<strong>The</strong> first batch has been aged in Limousin oak barrels<br />
that previously contained cognac, giving the whisky<br />
harmony, softness and delicacy.<br />
Offered in an elegant giftbox, Palisson has fruity, floral<br />
and pastry aromas, with malt flavours accompanied<br />
by hints of pear and biscuit<br />
Hall 2.2 / Stand C-083<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 17
ADVERTORIAL<br />
I REGION I FRANCE<br />
I<br />
Nouvelle-Aquitaine brings large delegation<br />
to Wine Paris & Vinexpo Paris 2023<br />
<strong>The</strong> region is showcasing no less than 156 companies with partners<br />
Interprofession des vins de Bordeaux, Vins du Sud-Ouest and Vins de<br />
Bergerac Duras<br />
Never before have Nouvelle-Aquitaine companies been so<br />
mobilised for the trade show.<br />
Exhibitors from the Nouvelle-Aquitaine<br />
Region will be spread over 1,200 m2,<br />
in Hall 6 for wine and in Hall 2.2 for<br />
spirits. This year's delegation, the largest<br />
to attend Wine Paris & Vinexpo Paris,<br />
will present some of the region's finest<br />
wines and spirits over the three days.<br />
<strong>The</strong>ir presence is being supported by<br />
the Nouvelle-Aquitaine Region, as part<br />
of its plans to revamp the wine industry.<br />
For the first time, all of the exhibitors can<br />
be found through an interactive terminal<br />
which will be available at the booth<br />
of AANA (Agence de l'Alimentation<br />
Nouvelle-Aquitaine) in Hall 6, G129. <strong>The</strong><br />
terminal helps visitors and professional<br />
buyers by making it possible to navigate<br />
a map of the region. It also helps identify<br />
what wine and spirits companies are<br />
present at the show, broken down by<br />
AOC or production region. Visitors can<br />
then make their way to the stand or take<br />
down the companies contact details.<br />
This way buyers from European countries<br />
and further afield can meet wine and<br />
spirits makers from Nouvelle-Aquitaine<br />
and explore new business opportunities.<br />
<strong>The</strong> Nouvelle-Aquitaine rich and diverse<br />
agricultural heritage has made it one of<br />
France's leading regions for quality wine<br />
and spirits. AANA works to promote<br />
the work and commitment of Nouvelle-<br />
Aquitaine producers by supporting<br />
their commitment to environmental<br />
protection, know how and origin.<br />
PART OF WHAT<br />
MAKES THE<br />
NOUVELLE<br />
AQUITAINE ONE<br />
OF THE MOST<br />
IMPORTANT WINE<br />
PRODUCING<br />
REGIONS IN THE<br />
WORLD IS THE AGE<br />
AND QUALITY OF<br />
ITS VINEYARDS,<br />
WHICH PRODUCE<br />
SOME OF THE<br />
MOST RENOWNED<br />
WINE AND SPIRITS<br />
Part of what makes the Nouvelle<br />
Aquitaine one of the most important<br />
wine producing regions in the world<br />
is the age and quality of its vineyards,<br />
which produce some of the most<br />
renowned wine ands spirits, including<br />
Cognac, Armagnac, Pauillac, Pomerol,<br />
Saint-Emilion and Margaux to name but<br />
a few.<br />
To preserve its terroir and natural<br />
resources, the region has made a<br />
strong commitment to sustainable<br />
and eco-friendly wine making over the<br />
past 20 years. In 2021, 75% of the wine<br />
region was certified for its eco-friendly<br />
approaches and the number continues<br />
to rise. Certified areas and those under<br />
conversion to organic farming also<br />
increased by 43%. This proactive ecofriendly<br />
stance has been mirrored by the<br />
Cognac appellation, which is aiming for<br />
100% of the wine region's surface area<br />
to be Cognac & HVE Environmentally<br />
certified by 2030 at the latest.<br />
<strong>The</strong> AANA which represents is<br />
introducing estates, houses,<br />
winegrowers and artisans from<br />
Bordeaux wines, South-Western wines,<br />
Cognac, Armagnac and many others…<br />
Visitors are invited to explore the<br />
Nouvelle Aquitaine's diverse terroir and<br />
taste some of its finest grapes at their<br />
stands<br />
Hall 6 / Stand G-129<br />
DON'T MISS<br />
THE DUOS<br />
<strong>The</strong> Chef & Sommelier Duos<br />
will see chefs and sommeliers<br />
present their most creative and<br />
skilful combinations. Each duo<br />
will present inspiring pairings,<br />
under the watchful eye of 1992<br />
World’s Best Sommelier, Philippe<br />
Faure-Brac.<br />
MON<strong>DAY</strong>, 13 FEBRUARY<br />
> From 3:30 to 4:30 pm<br />
Guy Savoy<br />
& Sylvain Nicolas<br />
TUES<strong>DAY</strong> 14 FEBRUARY<br />
> From 3:30 to 4:30 pm<br />
Thierry Marx<br />
& David Biraud<br />
WEDNES<strong>DAY</strong> 15 FEBRUARY<br />
> From 3:30 to 4:30 pm<br />
Adeline Grattard<br />
& Marine Delaporte<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 19
I REGION I FRANCE I<br />
ADVERTORIAL<br />
“Les rosés de Provence, des rosés<br />
qui se distinguent. ” at Wine Paris<br />
& Vinexpo Paris 2023<br />
Eric Pastorino, President of the Conseil Interprofessionnel des Vins de Provence and<br />
President of the Syndicat des Côtes de Provence, discusses what makes Provence<br />
Rosé so special in an exclusive interview with <strong>The</strong> <strong>Daily</strong><br />
What are you presenting at Wine Paris<br />
& Vinexpo Paris 2023?<br />
We are thrilled this year to have 87<br />
winemakers & wine merchants from<br />
the 3 flagship appellations of Provence<br />
Wines (namely Côtes de Provence,<br />
Coteaux d'Aix-en-Provence and Coteaux<br />
Varois en Provence) present at the<br />
tradeshow, which is a number growing<br />
each year !<br />
Aside each winemaker’s & wine<br />
merchant’s stand, the Conseil<br />
Interprofessionnel des Vins de Provence<br />
team is holding a dedicated area to<br />
Provence Wines, gathering 105 Rosé<br />
Wines available for tasting and an<br />
educational map of the vineyard.<br />
This year we are particularly excited<br />
to launch the brand new advertising<br />
campaign, which will be the first time<br />
that the public will see it live !<br />
Can you tell us about your new<br />
advertising campaign Les Rosés de<br />
Provence?<br />
After several months of work, we are<br />
delighted to present our new advertising<br />
campaign in Wine Paris !<br />
This new campaign is the first milestone<br />
in the brand strategy promoted by the<br />
CIVP : it brings freshness, modernity<br />
and authenticity !<br />
It was designed by the Parisian agency<br />
Jésus et Gabriel, known for its creations<br />
for France Culture, Libération, Eurostar,<br />
Cinna, Drouot and Naturalia among<br />
others.<br />
It consists of a series of three visuals<br />
showing a woman and two men from<br />
the new generation of bartenders,<br />
photographed in bars and restaurants in<br />
Provence in order to highlight the origin<br />
of rosés from Provence.<br />
<strong>The</strong> campaign "Des rosés qui se<br />
distinguent" reflects the unique style of<br />
the Wines of Provence and their origin,<br />
symbolised by the landscapes, the<br />
vegetation and luminosity of the region.<br />
What are the latest trends shaping the<br />
world of Rosé in 2023?<br />
<strong>The</strong> global market for rosé wine is<br />
significant, with one in every ten bottles<br />
drunk being a bottle of rosé. In addition,<br />
the consumption of rosé has jumped by<br />
more than 20% since 2002. Provence, a<br />
long-standing rosé specialist, is France’s<br />
leading wine region for the production<br />
of AOP rosé wines, accounting for 40<br />
to 45% of production. In this sense, our<br />
ambition is to strengthen the leadership<br />
of our collective premium brand !<br />
Can you tell us about your event Vins<br />
de Provence which is taking place in<br />
Marseille?<br />
Vins de Provence Experiences is a<br />
professional event dedicated entirely to<br />
Provence Wines. For this very first edition,<br />
we will welcome 200 winegrowers and<br />
merchants to present their wines to an<br />
audience of 600 journalists, influencers<br />
and major buyers from around the world.<br />
<strong>The</strong> event will take place from February<br />
27 to 28 at the Palais du Pharo in<br />
Marseille (France). <strong>The</strong> ambition of this<br />
event is to create not only a trade fair to<br />
meet winemakers & merchants but also<br />
an immersive experience to discover and<br />
promote our Provençal cultural heritage,<br />
with gastronomy shows delivered by<br />
local chefs with the unique presence of<br />
Chef Alexandre Mazzia, holder of three<br />
stars in the Michelin guide, at the head<br />
of one of the best restaurants in the<br />
world. Visitors will also have the chance<br />
to attend economic and technical<br />
conferences & masterclasses. Finally, we<br />
are very pleased to welcome exhibitors<br />
and some visitors to an evening at<br />
the Palais de la Bourse in Marseille, a<br />
prestigious venue for sharing.<br />
If you are not registered yet, please come<br />
and meet the team or scan this QR code<br />
at the end of the article<br />
Why is it important for the industry to<br />
meet at global events like Wine Paris &<br />
Vinexpo Paris 2023?<br />
For the Provence Wines winemakers<br />
& merchants, as well as the Conseil<br />
Interprofessional des Vins de Provence,<br />
it is really important to be present at<br />
global events like Wine Paris, to meet and<br />
exchange with French and international<br />
professionals from various markets. It is<br />
a key moment for the actors of Provence<br />
PROVENCE ROSÉS' MAIN<br />
MARKETS AT A GLANCE<br />
A market structure that now reflects a good balance between the<br />
various distribution networks.<br />
<strong>The</strong> distribution for Provence rosés can be broken down between<br />
super/hypermarkets which account for around 25%, exports<br />
around 42% and other channels 33%, according to figures by the<br />
Conseil Interprofessionnel des Vins de Provence (CIVP). Over the<br />
past five years, exports of Provence rosé have jumped by 64% in<br />
terms of volume and 100% by value over five years. <strong>The</strong>re are eight<br />
key target markets for Provence rosés between 2023 and 2025,<br />
including the United States, Canada, Australia, England, Belgium,<br />
Germany, Netherlands and Switzerland.<br />
Wines not only to present & serve<br />
their wines, as well as their new 2022<br />
vintages, but also to announce the latest<br />
news about Vins de Provence, including<br />
the Vins de Provence Expériences event<br />
and the new advertising campaign<br />
Hall 4 / Stand 041<br />
Scan me to register<br />
to the event Vins<br />
de Provence<br />
Experiences !<br />
20 • THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
ADVERTORIAL<br />
I REGION I FRANCE I<br />
Jean-Claude Mas<br />
Founder of Domaines Paul Mas<br />
Domaines Paul Mas full steam ahead<br />
on whites with plans to cut carbon<br />
<strong>The</strong> winemaker is presenting his new Viognier 2022 and sparkling cuvée<br />
at Wine Paris & Vinexpo Paris 2023<br />
Jean-Claude Mas, Founder of Domaines Paul Mas, shares<br />
more details about his plans in an exclusive interview with<br />
<strong>The</strong> <strong>Daily</strong>. .<br />
How was the 2022 harvest?<br />
<strong>The</strong> 2022 harvest was challenging for<br />
wine makers who did not have access<br />
to irrigation because of the high<br />
temperatures in April which forced them<br />
to start picking their grapes early. Those<br />
who did however, were able to postpone<br />
harvesting and obtain a good level of<br />
maturity. This year, we have some really<br />
good quality white wines. As for the<br />
reds, it was important to triage to ensure<br />
the health and quality of the grapes.<br />
Is climate change having an impact?<br />
I think we are too focused on the<br />
immediate and have lost the concept of<br />
time, because if you look back 30 or 40<br />
years, winemakers were already facing<br />
these challenges. 1956 for example<br />
was a terrible year for the vines. Also<br />
we have to account for what we have<br />
changed with our own hands, in the way<br />
we cultivate and make wine. This makes<br />
it difficult for me to comment on the<br />
impact of climate change.<br />
What are you presenting at Wine Paris<br />
& Vinexpo Paris 2023?<br />
We are putting our white and sparkling<br />
wines under the spotlight, with the<br />
presentation of our new Viognier<br />
WE ARE<br />
PUTTING OUR WHITE<br />
AND SPARKLING<br />
WINES UNDER THE<br />
SPOTLIGHT, WITH<br />
THE PRESENTATION<br />
OF OUR NEW<br />
VIOGNIER CUVÉE<br />
2022<br />
cuvée 2022. We are also announcing<br />
the purchase of two new vineyards, the<br />
Château du Larzac and Clos De Maro.<br />
In terms of technical innovations, I<br />
have been experimenting with resistant<br />
cépages like Souvignier Gris. <strong>The</strong>se<br />
grape varieties will play an important<br />
role in reducing CO2 emissions because<br />
they require fewer treatments. We treat<br />
everything organically and based on my<br />
calculations, it saves around 350 litres of<br />
gas per hectare per year, which means<br />
I am saving around 30,000 litres of gas<br />
in total.<br />
It is worth noting however that with the<br />
rise of inflation, consumers are more<br />
focused on price rather than aesthetic.<br />
<strong>The</strong> space for innovation is therefore<br />
somewhat limited because people do<br />
not want to necessary pay more.<br />
You will be attending Vinexpo<br />
Singapore later this year. How are you<br />
approaching the Asian market?<br />
<strong>The</strong> asian markets are particularly<br />
interesting, but we cannot generalise.<br />
Each market is unique and therefore<br />
requires a different approach. Singapore<br />
and Hong Kong for example are unique<br />
because they have a large number of<br />
expats. <strong>The</strong>n you have markets like<br />
Malaysia and Indonesia, where a<br />
significant percentage of the population<br />
is muslim and wine consumptions<br />
resembles the Moroccan market.<br />
<strong>The</strong>re is also the Philippines, where<br />
peoples' purchasing power is very<br />
low yet wine drinking is still part of<br />
the tradition. Japan on the other hand<br />
is experiencing a renaissance for old<br />
world wines and in particular, those<br />
from Languedoc. <strong>The</strong>n you have China,<br />
where the market has reopened albeit<br />
somewhat incrementally. Chinese<br />
people are increasingly interested in<br />
wine, especially red wines. So there is<br />
no one-size fits all.<br />
What are the other markets of interest?<br />
I am also interested in other markets like<br />
the United Kingdom and United Sates,<br />
but this is proving more complicated.<br />
I think we need to rethink our strategy<br />
for promoting white and red wines in<br />
the US. When you look at the shelves in<br />
the United States, you see lots of pale<br />
French Rosé but far fewer bottles of<br />
whites and reds. This is something we<br />
need to kickstart again<br />
Hall 4 / Stand H-331<br />
ROSORANGE<br />
OVERCOMES<br />
CHALLENGES<br />
OF ROSÉ<br />
Jean-Claude Mas, founder<br />
of Domaines Paul Mas, has<br />
developed a new concept<br />
dubbed Rosorange. Made form<br />
an assemblage of rosé and<br />
orange wine, the new blend<br />
offers certain advantages over<br />
Rosé. In particular, using orange<br />
wine overcomes many of the<br />
challenges which are associated<br />
with Rosé, including that it can<br />
be made anywhere in the world<br />
and usually, can only be stored for<br />
a couple of years. <strong>The</strong> innovative<br />
winemaker is at Wine Paris &<br />
Vinexpo Paris, presenting his<br />
latest white and sparkling cuvées.<br />
THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 • 21
I REGION I ITALY I<br />
Filare Italia offers<br />
wines with unique<br />
characteristics that<br />
are produced with<br />
maximum<br />
sustainability<br />
Filare Italia offers contemporary and innovative wines that<br />
are produced using methods that focus on protecting the<br />
environment.<br />
<strong>The</strong> company's vineyards are located<br />
in the Grave lowland area of Fruili<br />
between Codroipo and San Daniele<br />
on soils of alluvial origin in a climate<br />
that is ideal for grape production.<br />
<strong>The</strong> resultant wines are known for<br />
their unique and soft characteristics<br />
with aromatic notes.<br />
<strong>The</strong> winery is the product of the rich<br />
heritage of two families, Gardisan<br />
and Tam, who have had winemaking<br />
in their DNA since 1947.<br />
<strong>The</strong>re are 100 hectares of vineyards,<br />
of which 40 are owned by the group,<br />
with the two families owning the<br />
remaining 60 hectares.<br />
Sustainability is central to the<br />
operations of the company, which<br />
has made significant investments<br />
in renewable energy and has also<br />
made great efforts to ensure that<br />
water is not wasted.<br />
<strong>The</strong>re is drip irrigation of vineyards<br />
and sub-surface dripper lines, which<br />
enable water use to be cut by about<br />
20% through the efficient use of<br />
software.<br />
Another key environmental benefit<br />
comes from the use of digestate,<br />
which is generated from anaerobic<br />
processes linked to the production<br />
of biogas. This approach has<br />
enabled the company to largely<br />
replace chemical fertilisers.<br />
<strong>The</strong> broad portfolio of wines includes<br />
Ribolla Gialla, described as a white<br />
wine with copper veins, combining<br />
floral notes with hints of almond and<br />
walnut.<br />
To give another example, Prosecco<br />
Extra Dry is straw yellow and has<br />
notes of pear and apple along with<br />
hints of acacia flowers.<br />
<strong>The</strong>re are several wines being<br />
launched, among them Ribolla<br />
Gialla Brut, Ribolla Gialla Extra Dry,<br />
Prosecco Rosé, Filare 16 and Pinot<br />
Grigio Blush<br />
Hall 5.1 / Stand F-044<br />
Casa Grazia releases<br />
exclusive Brunetti<br />
d'Opera vintage<br />
limited to just 3,300<br />
bottles<br />
An exclusive new vintage, Brunetti d'Opera<br />
(Cerasuolo di Vittoria DOCG Classico),<br />
been released by Casa Grazia winery in<br />
Sicily.<br />
Offering a clear expression of the territory<br />
it comes from, the wine is a blend of Nero<br />
d'Avola 60% and Frappato 40%, aged for<br />
12 months in French oak barrels and for six<br />
months in the bottle.<br />
Just 3,300 bottles of this 2019 vintage, which<br />
is a gift from Maria Grazia Di Francesco for<br />
her husband, Angelo Brunetti, have been<br />
produced<br />
Hall 5.1 / Stand B-081<br />
Bedin winery<br />
achieves renown<br />
through four<br />
generations of<br />
family expertise<br />
Four generations and more than 70 years of<br />
winemaking tradition and expertise lie behind<br />
the Bedin winery in the Italian commune of<br />
Cornuda.<br />
Produced with estate-grown and locally<br />
sourced grapes, the Bedin Prosecco has<br />
won numerous awards and been distributed<br />
on-trade and off-trade in more than 30<br />
countries. Bedin's numerous other wines<br />
are also highly renowned.<br />
Every stage of wine production, from<br />
assessing every parcel of grapes through<br />
to secondary fermentation and bottling, is<br />
carried out in-house, under the supervision<br />
of family members and an expert team, and<br />
with meticulous care<br />
Hall 5.1 / Stand B-095<br />
22 • THE DAILY • TUES<strong>DAY</strong> 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
© Emilio Del Prado<br />
<strong>The</strong> Off - getting into<br />
the right mood in the<br />
French Capital<br />
<strong>The</strong> Off by Wine Paris & Vinexpo Paris is THE definitive list of<br />
restaurants and bars across the city of lights. Take the time to<br />
drop by one or two – and get into the right mood for the show!<br />
WHERE<br />
TO GO IN<br />
PARIS<br />
Le Syndicat<br />
For its eighth anniversary, Le Syndicat, great defender of made in<br />
France and temple of first dates, is, this time, the matchmaker of<br />
gastronomy and mixology for a unique experience, 6 of the best<br />
French Chefs, 12 cocktails, the meeting of 2 universes… Under <strong>The</strong><br />
Same Star.<br />
51 rue du Faubourg Saint-Denis, 75010 Paris<br />
Tel: +33 7 61 55 81 19<br />
Septime La Cave<br />
<strong>The</strong> Septime cellar offers a fine selection of wine by the glass and typical appetizers,<br />
the opportunity to discover them during the OFF time. <strong>The</strong> rendez-vous of typical French<br />
lifestyle atmosphere is at Bertrand Grébaut's and Théophile Pourriat's mini-cellar<br />
Septime La Cave.<br />
3 rue Basfroi, 75011 Paris<br />
Tel: +33 1 43 67 14 87<br />
Frenchie – Bar à Vin<br />
<strong>The</strong> Frenchie Bar à Vins is a place made for sharing, tasting, discussing, meeting... in short,<br />
experiencing a real moment of gastronomic conviviality, discovering (or rediscovering)<br />
products and recipes that are both simple and surprising. <strong>The</strong> Frenchie's cellar offers<br />
rarities and large formats at<br />
the wine bar. <strong>The</strong>se wines,<br />
offered exclusively, are<br />
available by the glass.<br />
6 rue du Nil, 75002 Paris<br />
Te: +33 1 40 39 96 19<br />
Les Rouquins<br />
Distinguished place of life and celebration, Les Rouquins delights with vibrant<br />
wines, simmered dishes and ultra-sourced products. All the dishes prepared<br />
by the Chef are designed to be shared. <strong>The</strong> signature dessert of the Rouquins<br />
is their chocolate cake which has become a must with a glass of Banyuls.<br />
146 rue du Château, 75014 Paris<br />
Tel: +33 1 45 39 78 99