Beauty Exports March 2023

March 2023 

Welcome back 

Cosmoprof 

Bologna!

HIGHLIGHTS 

10 16 22 42 

32 

46 

20 

12 

10 

Givaudan unveils RetiLife, 

a pioneering 100% natural-origin retinol 

crafted through biotech 

22 

Too Be Beauty sets sail for new markets 

12 

Cosmetic packaging manufacturer & 

high-precision cosmetic applicators 

32 

Beauty and personal care trends for 

2023 

16 

Numee Beauty: For skin and planet 

lovers 

42 

interpack 2023 to focus on sustainability 

20 

Dior powered by Hydrafacial 

46 

Innova Market Insights: Supplements for 

skin health nearly tripled 

from 2017 to 2021 

1 Beauty Exports

eauty 

beautyEXPORTS 

Publisher 

Hüseyin Ferruh IŞIK 

on behalf of 

ISTMAG 

Magazin Gazetecilik Yayıncılık 

İç ve Dış Tic. Ltd. Şti. 

Managing Editor (Responsible) 

Mehmet SOZTUTAN 

mehmet.soztutan@img.com.tr 

Editor 

Dilara CICA 

info@img.com.tr 

Foreign Relations Manager 

Ayca SARIOGLU 

ayca.sarioglu@img.com.tr 

+90 212 454 22 33 

Technical Manager 

Tayfun AYDIN 

tayfun.aydin@img.com.tr 

Graphics & Design 

Sena ERGIN 

sena.ergin@img.com.tr 

Digital Assets Manager 

Kadir ERDEM 

kadir.erdem@img.com.tr 

Subscription 

sales@img.com.tr 

HEAD OFFICE 

İSTMAG MAGAZİN 

GAZETECİLİK YAYINCILIK 

İÇ VE DIŞ TİC. LTD. ŞTİ. 

İHLAS MEDIA CENTER 

Merkez Mahallesi 29 Ekim Caddesi 

No: 11 Medya Blok Kat: 1 

P.K. 34197 Yenibosna - Bahçelievler / 

İSTANBUL / TURKEY 

Tel: +90 212 454 22 22 

Fax: +90 212 454 22 93 

LIAISON OFFICE 

Buttim Plaza A Blok Kat: 4 No: 1038 

Bursa / TURKEY 

Tel: +90 224 211 44 50-51 

Fax: +90 224 211 44 81 

PRINTED BY | İH LAS GAZETECİLİK A.Ş. 

İHLAS MEDIA CENTER Merkez Mahallesi 

29 Ekim Caddesi No: 11 A/41 

Yenibosna - Bahçelievler / İSTANBUL / TURKEY 

Tel: +90 212 454 30 00 

Bolognese scent and style 

Bologna means a large smoked sausage in North America with not 

so pleasant smell especially for accompanying people of the bologna 

consumers but on the contrary, it means a nice smelling area with 

odors of perfumes, odors of trend, trade, projects and all excitements 

in the industry… It is compiled from five continents and blows over the 

Mediterranean reaching out all around the globe. 

As we are enjoying this scent since the first year of our Beauty 

magazines, we are addicted to its talisman. 

Over a century, Cosmoprof Worldwide Bologna is the leading 

international event for the professional beauty sector. It is the proving 

venue where companies do business, and the perfect stage for the 

sharpest trend-setters to present breakthrough product launches and 

innovative solutions. 

Every year we witness its being a tailor-made fair for professionals in the 

cosmetics industry: 3 different trade shows dedicated to different sectors 

and distribution channels, with differentiated openings and dedicated 

initiatives and events. Cosmopack, Cosmo Perfumery Cosmetics, and 

Cosmo Hair & Nail & Beauty are the trio to attract professionals from 

around the world. 

The fair is the best place for the industry to generate a huge trade, to see 

the future trends, to set the trends, to learn all about the latest products, 

networks and all related developments in the industry. Every year 

industry visionaries, beauty experts and international speakers take the 

stage and tackle cosmetics industry’s biggest topics and forecast what’s 

next. 

It helps to strengthen your connections, reach new prospects and clients 

and break into new markets. Buyers from all over the world flow to 

Bologna to boost business opportunities. 

www.img.com.tr 

sales@img.com.tr

www.torro.pl

Cosmoprof Worldwide Bologna makes a 

tremendous come back 

Cosmoprof Worldwide Bologna will host over 2,900 companies from 64 countries and attract buyers from 50 

countries thanks to the support of ITA, Italian Trade Agency. Delegations of buyers, retailers, and distributors from 

the most strategic markets, such as North America, Europe, Middle East, Asia, and Oceania will meet Cosmoprof 

2023 exhibitors to discover new proposal and industrial solutions. 

The 54th edition of Cosmoprof Worldwide Bologna is 

back with growing numbers. The leading b2b event for 

the beauty industry will be held from 1a 6th to 20th 

March 2023 in Bologna. The show will gather under one roof 

over 2,900 companies (+11% compared to 2022) from 64 

countries. 60% of exhibitors are coming from Europe, the 

remaining 40% from outside Europe. Pre-registered visitors 

to the event up to now are coming from 116 countries and 

regions. 29 country pavilions will attend with small and 

medium companies from Argentina, Australia, Belgium, 

Brazil, California, China, Czech Republic, Ecuador, France, 

Germany, Greece, India, Indonesia, Ireland, Japan, Latvia, 

Poland, Romania, South Korea, Spain, Sweden, Taiwan, 

Turkey, UK, Ukraine, and USA. Argentina, Australia, India, 

and Romania are new participants compared to 2022, and 

Ireland will attend the exhibition with its National Agency. 

The decisive factors of the growing numbers recorded in the 

March edition are the return of companies from China and 

Taiwan, that previously were unable to exit their respective 

countries, and the constant renewal of the exhibition space, 

representing the vitality of the sector. Cosmoprof Worldwide 


Bologna will attract buyers from 50 countries 

thanks to the support of ITA, Italian Trade Agency, 

and its offices that operate in the referent markets 

for the cosmetic industry. Delegations of buyers, 

retailers, and distributors from the most strategic 

markets, such as North America, Europe, Middle 

East, Asia, and Oceania will meet Cosmoprof 

2023 exhibitors to discover new proposal and 

industrial solutions. The interaction with the 

Health & Beauty network, part of BolognaFiere 

Cosmoprof, will bring to Bologna a delegation of 

top buyers representing the European professional 

distribution channel. 

To meet business habits and needs of international 

stakeholders opening dates of each salon have 

been revised. Cosmopack, the area dedicated to 

the companies of the supply chain, and Cosmo 

Perfumery & Cosmetics, with the players of the 

retail channel and of prestige e mass market, will 

open from Thursday to Saturday, since foreigner 

operators prefer to concentrate business meetings 

in the working days. Cosmo Hair, Nail & Beauty 

Salon, the salon dedicated to the professional 

channel, will maintain the traditional 4-day 

opening, from Friday to Monday, in order to 

welcome the operators when salons and beauty 

salons are closed. 

To facilitate the networking and the commercial 

relationships the Cosmoprof My Match digital 

platform will be renewed. The exclusive 

Cosmoprof software is a very appreciated matchmaking 

service by professionals, and it allows 

stakeholders to organize their stay at the event, 

with the possibility to select brands and suppliers 

that will best fit their commercial activity, and to 

previously organize their agenda of meetings. 

“After an extremely positive 2022, the data 

of Cosmoprof Worldwide Bologna 2023 

demonstrates the high-quality work carried out 

in the latest years, - says Gianpiero Calzolari, 

President of BolognaFiere - Cosmoprof is an 

unrivalled showcase for the players all over the 

world thanks to the excellence of its exhibition 

offer and to its ability to adapt itself to business 

habits that are constantly evolving.” 

“From Bologna the event continues to explore new 

markets and to optimize its presence in already 

consolidated areas, as it is proven by the recent 

announcement of the Miami event, thanks to the 

synergies with international leading partners, as 

well as to the support of the Italian Minister of 

Foreign Affairs and International Cooperation 

and of ITA, Italian Trade Agency, and to the 

collaboration with Cosmetica Italia – professional 

beauty association,” highlights Mr. Calzolari. “We 

are therefore ready to live with enthusiasm the 

next opportunities and the projects that we will 

face in the next months”. 

“In the current international context, which 

combines encouraging elements with new 

production and commercial challenges, MAECI 

and ITA continue supporting Cosmoprof 

Worldwide Bologna, - says Maurizio Forte, 

Director of the Made in Italy Promotion of Italian 

Trade Agency. “The main objective of ITA’s support 

for the Italian trade fair system, which absorbs 

about a third of the entire annual promotional 

investment, is the constant strengthening of 

the international leadership of our exhibitions. 

Cosmoprof is an unmissable appointment for 

companies in the sector and an undisputed 

international reference for commercial relations 

and new trends in the sector. The Agency’s 

collaboration with BolognaFiere Cosmoprof 

and Cosmetica Italia, in addition to enhancing 

the global role of Cosmoprof, aims as well to 

consolidate relations between Italian companies 

and foreign operators, thanks to the invitation of 

140 specialized buyers from around 50 countries. 

15 countries have been involved in carrying out 

a promotional communication campaign, too. A 

great job, for which I thank our partners, aiming 

at presenting Italy as a cradle of innovation for 

beauty and well-being, but also, and above all, as 

an industrial system of absolute excellence”. 

Beauty Exports 

5

FACTS & FIGURES 2023 

All sectors of Cosmoprof 

Worldwide Bologna register 

a strong recovery. The 

International prestige of 

COSMOPACK keeps growing. 

The salon is the only example 

of a fair that presents the entire 

cosmetic supply chain, from 

formulation to packaging, 

from machinery to automation 

solutions for the industries, 

from contract manufacturing 

to private label. Cosmopack 

will gather the 17% of all 

Cosmoprof exhibitors, 

representing 38 countries, 

with a growth rate up to 16% 

when compared to 2022. The 

salon is widely recognized as 

the cradle of the new trends 

and it attracts every year brand 

owners and managers of the 

main multinational and beauty 

brands from all over the world, 

interested to enrich their offer 

with new innovative products. 

New for 2023 edition, the 

Ingredients Zone is a new 

exhibition area in Hall 20 

dedicated to producers and 

distributors of raw materials, 

active principles and functional 

ingredients, essential oils, 

fragrances, and formulation 

services. 

Raw materials and ingredients 

will be one of the main 

protagonists of the Cosmopack 

Factory, which for the 

2023 edition will focus on 

the potentiality related to 

track&trace technologies. The 

installation, curated by Studio 

Sara Ricciardi, will accompany 

the visitors in a tailor-made 

journey to the discovery of a 

whole product life cycle, from the 

choice and supply processes of 

raw materials to the distribution 

control and the consumer 

experience, analyzing how the 

virtuous connections of the 

supply chain can be the elements 

assuring quality, authenticity, and 

safety of cosmetics. The technical 

partners of the initiative will be 

Antares Vision Group, Induplast 

Packaging Group and N&B – 

Natural is Better. 

COSMO PERFUMERY & 

COSMETICS will host the new 

proposals and main curiosities 

of the prestige and premium 

perfumery and of the green 

and natural collections for the 

retail. The salon hosts 45% of 

all Cosmoprof exhibitors (+8% 

compared to 2022), coming 

from 52 countries and presenting 

the most suitable solutions for 

the multichannel evolution of 

retail and new purchasing habits. 

The conjunction with Cosmopack 

and the growing attendance 

of specialists in raw materials 

will be a fundamental element 

to facilitate the interactions 

between manufacturers and 

brands. Indie brands will be the 

protagonists of the Extraordinary 

Gallery in Hall 14. More than 

50 companies of small and 

medium dimension will bring 

to the event their eclectic and 

unique approach to beauty, 

which is perfectly fitting the new 

needs of younger generations. A 

delegation of Indie brands from 

France will also participate. 

The Beauty Tech area in hall 

22 winks at young generations, 

too. Innovation, 3D/AI/AR/VR 

solutions and revolutionary apps 

will be the common thread of 

the area. The most interesting 

players in the tech sector will 

present services and tools which 

attract consumers that are more 

prone to lean into the new 

digital potentiality. Companies 

from 6 different countries will 

participate: Croatia, India, 

Korea, Slovakia, Taiwan, and 

Turkey. 


UTY EMBRACE YOUR B 

For info and distribution queries: sales@numeebeauty.com numeebeauty.com numee.beauty

EAUTY EMBRACE YOUR BEAUTY 

COME VISIT US!! 

AT HALL 16 F17B 

COSMOPROF BOLOGNA 

(SPANISH PAVILLION) 

For info and distribution queries: sales@numeebeauty.com numeebeauty.com numee.beauty

Givaudan unveils 

RetiLife, a 

pioneering 100% 

natural-origin 

retinol crafted 

through biotech 

The first sustainable alternative to synthetic retinol 

“Throughout the years, Active Beauty has broken cosmetic boundaries by launching active 

ingredients that outperform competitors. With the launch of RetiLife, a unique hero cosmetic 

biotech innovation, we focus on creating consumer-preferred products that leverage our 

capabilities in line with our purpose.” 

Maurizio Volpi, President Givaudan Fragrance & Beauty 

Givaudan announces 

today the introduction of 

RetiLife, a molecule for 

anti-ageing and a breakthrough 

evolution for the cosmetic 

industry. This new active 

ingredient is the first 100% 

naturally sourced retinol, and as 

such a sustainable solution to 

chemically synthesised retinol. 

RetiLife is the result of 

advanced biotechnology 

development by our experts. 

Through the use of microorganisms, 

pure retinol 

is produced in a natural 

carrier during a fermentation 

process from plant sugars 

and combined with natural 

antioxidants to ensure its 

protection, even at a very 

high concentration. RetiLife 

is the first of its kind to offer 

a sustainable alternative to 

synthetic retinol with similar 

anti-wrinkle efficacy. 

With 100% natural-origin 

content, including sunflower oil 

as a carrier, the composition 

of RetiLife avoids synthetic 

ingredients such as BHT/BHA 

or polysorbate. Its molecule 

is identical to its chemical 

counterpart. 

Romain Reynaud, R&D Director 

of Givaudan Active Beauty, 

said: “Retinol is widely used 

in skincare applications for 

its well-known efficient antiwrinkles 

properties. After years 

of research and development, 

we are thrilled to offer the most 

innovative and sustainable 

retinol on the cosmetic market 

and therefore open the door 

to new cosmetic applications. 

RetiLife is a game-changer 

in the beauty industry that 

responds to consumer demand 

for cleaner beauty products.” 

RetiLife will be introduced 

during in-cosmetics Global 

taking place in Barcelona 

(Spain) from 28-30 March 

2023. 


NAIL 

Sally Hansen® 

collaborates with Peeps® 

Coty Inc. Sally Hansen® is once again 

teaming up with the iconic PEEPS® Brand 

to bring a limited-edition collection inspired 

by everyone’s favorite marshmallow treat. The new 

Sally Hansen Insta-Dri® X PEEPS® Collection will 

allow fans to express their PEEPSONALITY® with 

seven shades that feature an all new “sugar texture” 

for a finish that feels exactly like a sugar-coated 

PEEPS® Marshmallow treat. 

Each polish in the collection incorporates Sally 

Hansen’s beloved revolutionary Insta- Dri® 

technology. The #1 quick-dry polish in the United 

States, Insta-Dri® features a three-in-one formula 

with a built-in base and top coat that dries in just 

60 seconds. The new and improved Insta-Dri® 

swift precision brush provides full coverage in 

just one stroke so you can complete your brilliant 

look in less time than it takes to enjoy a PEEPS® 

Marshmallow Chick. One stroke. One coat. Done! 

“Our first partnership with PEEPS® was so wellreceived 

we just had to do it again. We loved 

seeing all the creative ways our consumers used our 

polishes from creating nail art to including them 

in Easter baskets. We are looking forward to our 

second year partnering with the beloved brand to 

bring smiles to everyone this Spring,” said Celia 

Tombalakian, Vice President, Global Marketing for 

Sally Hansen. 

“We are delighted to partner with Sally Hansen 

once again to bring the vibrant colors and textures 

of PEEPS® to life through nail polish. Our fans 

love everything and anything PEEPS®, so we are 

excited to give them another fun way to celebrate 

the season,” said Caitlin Servian, Brand Manager 

for PEEPS®. 

imPRESS Press-On Manicure 

& LoveShackFancy team up 

to launch a limited-edition 

collection 

SmartMouth – a leading provider of innovative 

oral-care products – introduced new size 

options for three of its core product lines. 

SmartMouth’s Original Activated Mouthwash 

employs two powerful liquids to eliminate and 

prevent bad breath. Its Sulfur Eliminating Solution 

destroys the root cause of bad breath: sulfur 

gases in the mouth. When mixed with its Zinc Ion 

Activating Solution, the combined solution instantly 

activates to release billions of zinc ions that bond to 

the germs in the mouth, stopping the return of bad 

breath for 24 hours with just two rinses a day. 

“In launching these new packaging sizes for our 

core products, we hope to give our customers more 

choices and more convenience,” said SmartMouth 

CEO Jim Scheetz. “The 10.82-oz. size fits in most 

medicine cabinets, and SmartMouth Single Packs 

are great for travel. What hasn’t changed is our 

products’ effectiveness in preventing bad breath at 

its source by eliminating sulfur gas.” 

SmartMouth Original Activated Breath Rinse 

Single Packs make it easy to take SmartMouth 

on the road. The flexible, TSA-friendly packets 

work just like the dual-pour bottle to keep the two 

liquids separate until use, and fit easily in a purse, 

luggage, briefcase or pocket. 


11

Cosmetic packaging 

manufacturer & high-precision 

cosmetic applicators 

With innovation in trends and technology, GEKA pushes the limits 

of cosmetic applicators. 

More than 600 packaging patents and 4,000 mascara 

brush designs are evidence of GEKA’s experience as a 

manufacturer, supplier, and wholesaler of beauty micro 

brushes such as mascara, lip gloss and concealer wands. Its 

cosmetic packaging experts provide a comprehensive range of 

beauty tools including high-performance applicators, fully finished 

products, and beauty accessories. 

GEKA has an established global presence and provide its customers 

with a combination of global reach supported by a local presence 

for direct and immediate access, feedback, and solutions. 

GEKA works with the most iconic names in beauty as well as those 

launching their first beauty brand. The company is the partner 

both for those looking for turnkey solutions and for those seeking 

innovation and responsible, honest packaging. 

The customers of GEKA rely on their product expertise, constant flow 

of innovations, and countless patents that mark GEKA out as the goto 

specialists. Together with its clients, it develops masterpieces which 

inspire consumers with their strong aesthetic and functionality. 

Innovative approaches from the classic to the 

extravagant 

Customers worldwide rely on its long-term experience and expertise 

in developing exclusive developments with maximum individuality. 

GEKA makes completely new, customer-specific cosmetic applicators 

and packaging that set new trends in the cosmetics market. 

From enchantingly extravagant to elegantly classic, it makes the 

unexpected possible, offer innovative approaches, and adapt its 

patented manufacturing processes on an individual basis. 

The company’s in-house design and engineering teams work with 

their customers on ideation, design concepts, prototypes, application 

excellence, and finishing techniques. Together with market-leading 

brands, GEKA produces masterpieces which inspire consumers with 

both aesthetic and functionality. 


13

Ready to go solutions 

MORE THAN 1,200 ITEMS 

FOR YOUR PERFECT 

COMBINATION! STAY 

FLEXIBLE! 

GEKA is known for its extensive 

product line, for rapid product 

launches and price-sensitive 

budgets. Its modular range of 

colored cosmetic packaging 

for liquids features more 

than 1,200 items, offering 

limitless possibilities for 

combining bottles, caps 

and applicators. 

Turnkey packaging 

solutions means short 

lead times with no 

investment required. 

The solutions of GEKA 

are individualized and 

branded by its expert 

in-house decoration 

team. The company 

can quickly coordinate 

trending units with your brand’s 

aesthetics to differentiate 

your ranges. It transforms the 

ordinary into the extraordinary. 

And on request, they also 

deliver fully finished products. 

Explore the unique product 

lines of GEKA and configure 

and style your new product: 

configurator@geka-world.com 

Full service: 

The all-around-worry-free 

package 

In-house expertise from a 

single source: GEKA offers fully 

finished, ready-to-buy products 

from the production line. Its 

full-service package includes 

the applicator, packaging, 

formulation, lab expertise, 

graphics, finishing, filling, 

and accessories, all perfectly 

coordinated with each other 

and with the brand’s 

DNA. 

The in-house laboratory 

team of the company 

provides holistic advice 

on formulas with 

the aim of optimally 

coordinating the 

formulation, applicator, 

and packaging. Its team 

of chemists, polymer 

experts, packaging and 

application specialists 

tests all the parameters of 

the product thoroughly, using 

microbiological laboratory 

testing as well as application 

tests. With the help of 

standardized application 

claim values, the application 

tests can be evaluated and 

reproduced as part of a brush 

comparison. Where required, 

GEKA happily discusses 

bulk recommendations and 

provide you with information 

on viscosity. In addition, it can 

advise you on matters relating 

to formulation and test all 

materials for compatibility and 

quality in its own laboratory. 

Find your perfect match: 

Mascara Workshop 

How better to respond to 

what its customers want than 

to engage with them directly 

face-to-face? That is the simple 

principle behind our Mascara 

Workshop, where GEKA invites 

you to develop your product 

with them. They invite you 

to the center of excellence 

for mascara development: 

Bechhofen in Germany! 

“One day of constructive 

discussions yields results that 

inspire. With the right instinct 

for trends, we will find the 

perfect product for you and 

your customers in a single day. 

You tell us your requirements 

in relation to volume, fibers, 

the brush, packaging, and 

formulation and we advise 

and test possibilities during the 

workshop,” explains an official 

of the company. “By the end of 

the day, you will receive exactly 

the product combination that 

you want, and gain interesting 

insights and targeted advice on 

top.” 


POST-CONSUMER 

First post-consumer-recycled fiber 

for mascara brushes 

• FIBER FILAMENT IS MADE OF UP TO 65% OF POST- 

CONSUMER-RECYCLED MATERIAL SHARE 

• IDEAL FOR MASCARA AND EYEBROW BRUSHES 

• MEETS ALL THE REQUIREMENTS FOR VOLUME, 

LENGTHENING, CURLING, AND SEPARATION EFFECTS 

• SUSTAINABLE SOLUTION 

• VEGAN 

We are an internationally recognized specialist in the manufacture of all 

brush types. Our twisted wire brushes are high-quality products we've 

developed in-house for more than 60 years. Whether it's special fibers, 

eye-catching colors, innovative bristle cuts or unique brush shapes, our 

patented brush concepts are unique applicators. 

geka-world.com 

SUSTAINABLE 

& RECYCLED

Numee Beauty: 

For skin and planet lovers 

Numee is all about new beginnings 

After thirty years of developing and manufacturing 

products for others, 2 years ago we started our 

new adventure. Numee was born as a result 

of combining our knowledge, experience, and 

values to create transparent, effective products 

committed to the diversity of skin and the world 

around us. 

Two years later we are now proud to have a 

presence in 25 countries around the world. 

Transformative and respectful beauty 

Following a Conscious Beauty philosophy, Numee 

responds to the growing demand for cosmetic 

products that are respectful to the skin and the 

environment, that are effective, and deliver results 

for all types of skin. 

Numee connects the concepts of well-being, 

sustainability, and beauty. All our formulas are 

vegan, cruelty-free, and a blend of the most 

sought-after cosmeceutical actives, a high 

percentage of natural ingredients, and surprising 

textures. 


HEY! 

THE BEST OF BOTH WORLDS: 

SCIENCE AND NATURE 

Numee creates effective formulations where the most innovative science and 

technological actives unleash the potential of natural ingredients, always with 

respect for the environment. So you can expect to find in our products the best 

of what nature and science can offer. 

We carefully select the ingredients and develop innovative solutions to cater to 

the needs of all different skin types. The result? Effective, sustainable, and 

skin-friendly products.

We love your skin [and your mind] 

Perfectly imperfect. Under this premise, we embrace real beauty and promote the creation of products 

that enhance inner and outer beauty. We have full awareness of the strong connection that exists 

between physical and emotional well-being, and we are committed to helping consumers to look at 

themselves with a new, and kinder perspective. We do not try to change the skin, but to enhance their 

ability to self regenerate and discover the best version of themselves: healthy,fresh, and balanced skin. 

We adore the planet [and all who inhabit it] 

At Numee we love animals so all our products are vegan and, obviously, we reject any form of animal 

exploitation and cruelty. Not only do we not test our products on animals, but neither do our suppliers, 

and never will. Commitment to society is also one of our principles. We ensure the safety and health of 

our workers. Each year, we pass several Ethical Audits, such as SMETA and ICS, obtaining the 

highest scores. 

Reducing our impact 

We believe that excessive packaging does not translate into prettier products. That’s why our packaging 

incorporates PCR plastic and is recyclable, simple,and standard to reduce waste and facilitate the 

recycling process. Our cartons are FSC certified and, to reduce the carbon footprint, we source our 

components from Spanish or European suppliers, when possible. 


Make skincare fun 

again! 

With Numee the beauty routine 

will not be an obligation but 

the most anticipated moment 

of the day. We make skincare a 

fun time by providing innovative 

and sensory product concepts. 

With our colorful designs, 

we aim to promote positivity, 

happiness, and energy, while 

resonating with the lifestyle of 

our consumers. Skincare is not 

a one-size-fits-all, each skin is 

different and so is your beauty 

routine. Listening to the skin is 

essential to know what itneeds 

at all times. 

You will always find a match in 

Numee´s constantly evolving 

catalog! 

COSMEWAX. More than 

60 years caring for skin 

around the world 

Cosmewax is a leading 

company in Spain in the 

manufacture and marketing 

of cosmetics and depilatory 

products for more than 60 

years. The secret? A team of 

highly qualified people and two 

Research and Development 

plants equipped with the most 

advanced infrastructure and 

technology. 

Our products have gone around the world. We guide, develop and manufacture cosmetics for 

leading brands on five continents under the same premise: tocreate effective products that meet their 

expectations. We export to more than 50 countries and offer a comprehensive and flexible customeroriented 

service ranging from evaluation, definition, and design to manufacturing and delivery. 

COME VISIT US!! AT HALL 16 - F17B COSMOPROF BOLOGNA 

(SPANISH PAVILLION) 


19

Dior powered 

by Hydrafacial 

• Dior Beauty is happy to announce a partnership with 

The BeautyHealth Company (NASDAQ:SKIN), home 

to flagship brand Hydrafacial, to develop a custom 

Dior powered by Hydrafacial experience which will be 

available exclusively at Dior spas from April 2023. 

The Dior powered by Hydrafacial experience 

debuts a custom protocol co-created by 

Hydrafacial and Dior and a co-branded 

booster, incorporating the best of Dior skincare 

with Hydrafacial technology. 

The innovative, 90-minute treatment is designed 

for the ultimate experience in wellness and luxury. 

It begins with a thorough cleansing and exfoliation 

of the face with the Dior Floral Peeling Lotion 

diffused through Hydrafacial’s Roll on handpiece 

and patented vortex technology. The skin is 

perfectly prepared to then receive a further holistic 

treatment, taking into consideration the client’s 

skin needs with expert Dior Spa gestures. 

“We are pleased to be partnering with the iconic 

Dior brand to bring this exceptional treatment 

experience to Dior spas around the world,” said 

BeautyHealth President and Chief Executive 

Officer Andrew Stanleick. “The Dior Powered by 

Hydrafacial experience is a perfect example of 

our commitment to providing category creating 

protocols and forging partnerships with the best in 

beauty and skincare.” 

“This partnership with Hydrafacial is part of our 

commitment to develop treatment protocols 

with the ultimate goal of rejuvenating the skin 

to reverse the signs of aging. This treatment has 

been developed to capitalize on the Hydrafacial 

experience and reinforce its effectiveness with the 

power of the Dior Floral Peeling Lotion, which 

uses a new-generation active ingredient, PHA 

(polyhydroxyacids) and niacinamide, which are 

essential for the quality of skin texture. The skin is 

then perfectly receptive to the holistic treatments 

developed by the Dior Spa, providing spectacular 

and visible skin results during a deep moment 

of wellness.” Virginie Couturaud, Scientific 

Communication Director at Parfums Christian Dior 

The Dior powered by Hydrafacial 

experience will be available 

exclusively at Dior spas from April 

2023. 


Too Be Beauty sets sail for 

new markets 

Would you like to have a bigger smile with fleshier lips? Too Be Beauty offers a 24-carat golden 

opportunity for you! 

The secret to make the lips look bigger and livelier is hidden in the stylish packaging of Too Be Beauty 

24 K Pure Gold Lip Volumizer. By launching a unique lip care product using 24 karat gold, Too 

Be Beauty has realized something that hasn’t been done in the industry. The company exports the 

formula of lips that are visibly charming without pain and any medical treatment. 

“Our unique product is available in Amazon America. We growth in Dubai market. We make deals to be 

in the Asian market. We promote our products at Italia. We participate in the leading shows and you will 

see us in the important market places and shows in 2023”, explains Tugba Bahar Koksal, Founder of Too 

Be Beauty. 

Tugba Bahar Köksal, who determined her brand slogan as “Are you ready to experience the 

uniqueness?”, told the story of the emergence of her brand and export targets to Beauty Export 

magazine. 


Could you tell us about the establishment story of Too 

Be Beauty brand? How did the idea to launch your 

brand emerge? Which regions do you operate at? 

Our head office is located in Turkey. We are a manufacturer 

and an exporter company in this field. Too Be Beauty cosmetic 

brand started its work during the pandemic period. We have 

been following world brands and newly released clinical 

products closely for a long time. As a result of our 1-year R&D 

studies, we have proven with clinical and dermatests that 24 

carat pure gold is very effective on the lips. As a result of all 

these efforts, we launched the Too Be Beauty 24 K Pure Gold 

Lip Volumizer brand. 

We export Too Be Beauty 24 K Pure Gold Lip Volumizer all over 

the world. Recently, the biggest demand came from Russia, 

India and most European countries, and especially from the 

Middle Eastern countries. 

We are happy and proud that we achieved effective results 

and broke new ground by using gold for the first time in the 

cosmetics industry in this field. 

Tugba Bahar Koksal 

Founder of Too Be Beauty 

Can you tell us about your lip care product 

formulated by combining its active 

ingredients with 24 carat gold? How does 

it manage to make the lips look bigger and 

charming? 

This formula, which has passed dermatological and 

clinical tests, makes our brand a pioneer. According 

to the results of the Invivo clinical studies carried out 

in Poland’s SkinLab Laboratories and the test results 

performed in Germany’s Dermatest Laboratories, it 

has been observed that the pH value of our product 

is compatible with the lip skin and does not cause 

any allergic reaction. According to the results of the 

efficacy tests, it has also been proven to significantly 

increase the lip volume after regular use. Thanks 

to the natural actives in its content, it makes a mild 

peeling effect on the lip skin and ensures the removal 

of dead cells. According to user results, after 28 

days, lips were 80% fuller, 90% more pronounced lip 

contour, 95% more moist and pink. 

According to the 56-day efficacy report, these rates 

revealed that 90% voluminous, 95% more moist and 

prominent lip contour, and 100% more pink lips. 

These effective results are the mirror of our brand. 


23

What ingredients do you use in your 

product? Where do you source these 

items from? From which regions do your 

products welcome demand the most? 

Too Be Beauty Lip Volumizer has been specially 

designed to protect naturally thin and ambiguous 

lips and lip tissues that thin and wrinkle due 

to aging. Our product contains Lonosome 

technology, L-Ornithin ammonoacid, natural 

mustard extract and 24-karat gold particles 

specially developed to make lips look voluminous, 

smoother and tighter. It is possible to achieve 

successful results by using 1 bottle for 56 days. 

At the same time, the highest demand for our 

products comes from the Middle East and India. 

What is your reason for using gold in your 

lip care product? Although the use of gold 

in the beauty industry is not very common, 

does introducing such a product to the 

consumers affect your sales? 

The use of gold in the cosmetics industry dates 

back to ancient civilizations. It is widely used, 

especially in Asia. You can also see the use of 

gold as part of the Ayurvedic healing system in 

India. If we go back much further, the golden 

masks of Cleopatra in Egypt were quite famous 

for that period. Gold masks are still used today, 

the feature that distinguishes Too Be Beauty from 

other brands is that we have broken new ground 

by focusing on the use of 24 karat gold in lip 

care. 


How do you evaluate the interest of your 

products at Beautyworld Middle East? 

Beautyworld Middle East, as the global beauty 

industry comes to learn about new trends, 

technologies, and business opportunities, we 

attend the region’s largest international trade 

fair for beauty. The event, which ran successfully 

for three days at the Dubai World Trade Centre, 

attracted visitors from around the world. Too Be 

Beauty is loved at Beautyworld Middle East Dubai. 

We met so many customers from all over the 

world. 

Do you plan to release another cosmetic 

products? 

My team and I will have nice surprises. Our 

R&D studies continue. We want to continue to 

carry out innovative works in this field. We have 

accomplished successful works in the field of 

cosmetics in the short term. Now our goal is to 

promote our brand in the world market in the best 

way and to expand our product range. That’s 

why we actively participate in the world’s leading 

fairs and events and advertise around the world. 

It is possible for exhibitors and users to see our 

product in many fairs. 

In 2023, we will launch the new product to the 

industry. We are sure that man will love our 

product and add to their personal care routine. 


25

Meeting point of the professional beauty industry: 

BEAUTY DUSSELDORF 2023 

Leading Düsseldorf trade fair to present the full range of service cosmetics from 31 March to 2 April 2023. 

At BEAUTY DÜSSELDORF 

from 31 March to 2 April 

2023 the whole world of 

service cosmetics will meet to find 

information and exchange on 

new treatments, products, care 

concepts, trends and innovations. 

Experts and professionals from 

the Cosmetics, Nail, Foot as well 

as Wellness & Spa fields can look 

forward to a high-class trade fair 

with a diverse programme and 

active togetherness in an exclusive 

atmosphere. The exhibition 

segments Foot as well as Wellness 

& Spa (Hall 9), Cosmetics ordering 

area (Hall 10), Cosmetics direct 

(direct sales area) (Hall 11), 

Nail (Hall 12) and Accessoires & 

Bijouterie (Hall 12) will provide a 

comprehensive and optimal market 

overview. 

“BEAUTY DÜSSELDORF is the 

undisputed market leader in terms 

of business, quality and ambience 

due to its unique concept 

combining information, continuous 

education and entertainment. 

Jointly with our partners, however, 

we would also like to continuously 

develop the trade fair further 

and have several interesting 

new formats in planning. Here 

knowledge transfer is a topic 

earmarked to play a bigger role,” 

says Hannes Niemann, Director 

of BEAUTY. A special hallmark of 

the Düsseldorf event has been and 

will be the excellent and hands-on 

expert and continuous education 

programme. Here, expertise at 

the highest level is conveyed in a 

compact and informative format 

at no charge and many tips and 

ideas for daily work are shared. 

Spurred on by increasing 

digitalisation more and more 

beauty professionals also 

look at the possibilities of new 

technologies and communication 

channels. At BEAUTY these topics 

had so far been addressed at Web 

S@lon. In future, the focus will be 

more on topics relevant to salon 

business management. At BEAUTY 

2023 workshops will be offered 

for the first time that will provide 

visitors with valuable strategic 

impulses for their businesses 

– featuring the core themes 

Marketing, Salon Management, 

Corporate Governance, Sales, 

Canvassing or Recruiting. 

Addressed will be important details 

that can make the difference 

especially for service or customer 

care. 

In addition, a SkinCare Forum is 

planned where various aspects 

of professional cosmetics as well 

as current topics from medicine, 

science and practice will be 

covered. Alongside cosmetic and 

medical content, complementing 

and overarching topics of 

importance to beauty, well-being 

and health will also be featured 

– such as sustainability, nutrition, 

natural cosmetics or “clean 

beauty”. 

Certified podiatrists and 

chiropodists require a credit system 

for their continuing education 

and certification. At BEAUTY the 

stage programme at Meeting 

Point Nail is to be enhanced with 

new impulses: courses will be 

offered where participants can 

obtain these continuing education 

credits. “Our subjects are oriented 

towards the therapeutic segment 

of chiropody in terms of content 

and will comply with all required 

continuing education criteria,” says 

Niemann. 

After the great premiere last 

year, the Nailympia nail tech 

competition will also be held at 

BEAUTY 2023. At this professional 

and highly acclaimed international 

competition the best nail designers 

from the international nail sector 

compete with each other. 

With continuing education and 

knowledge transfer as well as 

the glamour factor and good 

entertainment also becoming more 

and more important, the plan 

is to develop the Meeting Point 

in Hall 10 more into an event 

stage. As in the past, fixed events 

at the Meeting Point will include 

the Golden Mask for Make-Up 

Artistry award-giving ceremony, 

the BEAUTY Talk with a celebrity as 

well as the EUROPEAN MAKE-UP 

AWARDS New Talent and Expert. 

In cooperation with publishing 

house ‘KOSMETIK international’ 

the “Gloria – German Cosmetics 

Award” will be presented as part of 

BEAUTY. 


Skin at Peace launches new breakthrough 

delivery service that eliminates need for 

harsh preservatives in skincare 

• Skin at Peace’s small batch production that ships fresh products direct to customer monthly is a pivotal 

solution for sensitive skin 

Skin at Peace has produced a new skincare 

solution modeled from the nutrition and 

supplement industry that delivers fresh 

ingredients through a subscription program 

straight from the lab to the customer’s home. 

Skin at Peace’s co-founder and formulator is an 

MD and microbiologist who realized that their 

plant-based skincare can last up to three months 

without expiring. By offering a monthly delivery 

service, the ingredients never have time to expire 

before their new shipment arrives. 


Preservatives have been proven 

to cause contact dermatitis 

and urticaria in sensitive 

skin. Even in the smallest 

amounts, preservatives can 

irritate rosacea and other skin 

conditions. Preservatives can 

also cause health problems 

for unborn babies through the 

mother’s skin. This makes Skin 

at Peace ideal for pregnancy 

and nursing mothers. 

Skin at Peace’s other founder 

has been an esthetician for 

sixteen years, and suffers from 

rosacea herself. She tried many 

of the highest quality skincare 

lines and treatments, with no 

relief. Within days of using Skin 

at Peace with no preservatives, 

her skin calmed. There are now 

many success stories of people 

having great improvement in 

their skin in a short time after 

using only Skin at Peace. 

Many people with sensitive 

skin avoid ingredients such as 

vitamin C and niacinamide, 

terrified of causing a reaction to 

their already delicate skin. Skin 

at Peace discovered it was not 

these vitamin-based ingredients, 

(which have been reported to 

actually help strengthen and 

repair the skin’s barrier) that 

were causing irritation. It was 

the preservatives, sulfates, 

parabens, and fragrance. Skin 

at Peace found through trial 

and error during their first few 

years of multiple formulas, that 

it isn’t enough to just remove 

all sulfates, parabens and 

fragrance, preservatives must 

also be removed to see longlasting 

results. 

Skin at Peace acknowledges 

that their monthly subscription 

membership is the only way to 

bypass the use of preservatives. 

In most cases, products that 

will be used longer than three 

months after they were made, 

are not recommended without 

some kind of antimicrobial 

preservative. 


29

Markem-Imaje to participate in 

Cosmopack Tradeshow in Bologna 

Markem-Imaje (MI), the global provider of 

end-to-end supply chain solutions and 

industrial marking and coding systems, will 

be represented at this year’s Cosmopack event 

to showcase its solutions for the cosmetics supply 

chain. Manufacturers face challenges in terms 

of the need for both hardware that can provide 

exceptionally high-quality coding, and software 

that meets traceability and brand protection 

demands. MI will present a range of dedicated 

solutions based on different coding technologies, 

from laser to continuous inkjet, from print and 

apply to thermal transfer, alongside its packaging 

intelligence software. 

Cosmopack is the leading international event 

fully dedicated to the entire supply chain of the 

cosmetics industry: ingredients and raw materials, 

contract manufacturing and private label, 

packaging, applicators, machinery, automation 

and full-service solutions. The event takes place 

from March 16th to 18th at Bologna’s Exhibition 

Centre. 

Under pressure from consumers and regulation, 

manufacturers must be able to trace their 

products from end to end, all along the chain, 

and to minimize the impact of a product recall 

if necessary. Massimo Cavazzini, Sales Manager 

at MI Italy says: “It is becoming essential that 

products are coded and labeled correctly at the 

time of production and that they can then be 

identified quickly and precisely at each stage: 

primary package, carton, case and pallet. 

Insufficient coding at any stage breaks the chain 

of data with possible financial and/or reputational 

implications.” 


Massimo Cavazzini 

Sales Manager at MI Italy 

The MI booth will thus be host 

to a range of market leading 

products including the brand 

new eTouch-S© applicator 

for the 2200 Series print 

and apply system, designed 

by MI from the ground up. 

The technology provides a 

response to customer demand 

for reduced environmental 

impact and greater safety, 

without impacting supply chain 

traceability. With its built-in AI 

guaranteeing precision at the 

highest production speeds, 

the eTouch-S© has already 

received an innovation award. 

Continuing MI’s commitment to 

supporting the full range of its 

customers’ needs, the company 

will be showcasing the new 

SmartLase F250 20-watt fiber, 

which was unveiled last year. 

The F250 offers high-quality, 

permanent coding in highspeed 

applications on a huge 

variety of packaging materials 

including metallic packaging, 

even with an increasing code 

complexity of 1D and 2D 

codes. 

“Laser codes are durable, they 

cannot be erased and do not 

fade over time”, continues Mr 

Cavazzini. “This technology 

provides manufacturers with 

excellent product traceability 

and good protection against 

counterfeiting.” The fiber laser 

F250 will be presented at the 

Italian event for the first time. 

Another highlight at the MI 

booth promises to be the 9750 

CIJ printer which was launched 

in April 2022, coinciding 

with 40 continuous years of 

CIJ development within MI. 

The 9750 ushers in the next 

generation of printers capable 

of powerful traceability coding, 

including text messages of up 

to five lines, logos and high 

resolution 1D and 2D codes, 

on all packaging types. The 

9750 is compatible with a 

range of rigorously developed 

ink formulations, including a 

large MEK-free ink portfolio 

that helps reduce consumable 

consumption and Volatile 

Organic Compound (VOC) 

emissions by up to 50%, as 

well as a newly launched high 

adhesion solution. 

MI’s Packaging Intelligence 

Software Suite powered by 

coLOS© can help optimize 

production to maximize uptime 

and ensure packaging and 

coding solutions are accurate 

and traceable. The software 

also streamlinines all printing 

needs from one supplier, 

links ERPs to production lines 

and improves data accuracy 

and line efficiency with full 

automation. 

“We are very excited to show 

our solutions to a large number 

of experts in the cosmetic 

field, and we are particularly 

happy that live events have 

finally returned as they are the 

best platform for exchange 

with customers, partners 

and competitors”, concludes 

Massimo Cavazzini. 

To find out more about 

Markem-Imaje´s solutions, 

visit hall 20, stand A6. 


31

Beauty and personal care 

trends for 2023 

Mintel, the experts in what consumers want and why, announced three key consumer trends set to 

impact the global beauty and personal care industry in 2023, with implications over the next 5+ 

years: 

• Beauty Rx: The medicalisation of beauty is leading to more demand for proof behind claims, 

creating value rough ingredient-led products and driving the market for synthetic natural ingredients. 

• Evolved Self-Care: Beauty is intended to be uplifting and can contribute to a post-pandemic 

sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage. 

• New Rules of Engagement: Brands should embrace disruption in the category to create new 

rules for engagement and building communities, allowing for more playfulness, experimentation and 

DIY. 

Looking ahead, Sarah Jindal, Senior Director, Beauty, Personal Care and Household Research, 

Americas, identifies the upcoming trends in consumer behaviour, product innovation and marketing 

tactics that will impact the future of the beauty industry. 


Beauty Rx 

“As the hunger for more efficient 

and potent products and 

treatments grows, consumers 

will look further to find proof 

that their money is being wellspent. 

Potential developments 

from beauty brands could 

come from the emergence 

of genetic sequencing and 

advances in diagnostics and 

wearable devices. Expect 

to see major opportunities 

stemming from hormones, 

health risk and diagnosis, 3D 

printing, personalised vitamins 

and supplements, and gene 

editing. Meanwhile, synthetic 

biology technologies are 

finally maturing, offering a 

way for almost anything to be 

manufactured competitively 

and sustainably. The beauty 

industry must learn to use 

this technology to develop 

new products and processes, 

improve existing ones and 

reduce costs to remain 

competitive in the future.” 

Evolved Self-Care 

“While the amount of time 

consumers have to spend on 

wellness routines is contracting, 

when faced with stress and 

upheaval, they will look for 

ways to uplift themselves and 

beauty is the perfect category to 

support that. But no matter the 

approach brands and retailers 

take, it’s critical to ensure that 

all consumers feel seen and 

spoken to. Looking ahead, 

the importance of community 

will continue to grow postpandemic 

as people look to 

reconnect and feel a part of 

the collective. No longer will a 

singular approach to wellness 

be acceptable. The concept of 

community self-care will gain 

popularity as people recognise 

the importance of helping 

one another as a way to help 

everyone live better and feel 

better. In the future, expect to 

see global beauty companies 

focus on holistic habits and 

products that support everything 

from sleep to blood circulation 

and their connection to beauty.” 

New Rules of Engagement 

“Experimentation drives 

engagement and technology 

will usher in the next generation 

of experience, whether in the 

store or the home. As online 

and offline formats continue 

to merge, technology will 

allow for the replication of 

experiences across channels 

with simple approaches, 

from RFID (radio-frequency 

identification) to digital avatars 

and the metaverse. Looking 

ahead, the development of 

VR (virtual reality) technology, 

hardware and content will 

become convenient and 

practical enough for consumers 

to use every day. This will 

enable brands to use these 

technologies strategically to 

create ‘phygital’ (physical and 

digital) experiences that will 

dominate the way consumers 

discover, shop and connect with 

brands.” 


33

Sky Organics announces 2023 rebrand, doubling 

down on its commitment to & leadership within 

organic beauty and sustainability 

Sky Organics, the creators of self-care 

essentials on a mission to provide humankind 

with access to sustainable beauty care, 

has debuted its comprehensive rebrand, 

encompassing redesigned packaging with an 

elevated and sustainable new look, an updated 

website with a fresh, improved customer shopping 

experience, a creative social media campaign, 

and a suite of new product offerings. 


One of the fastest growing 

natural brands, Sky Organics 

is a family-founded company, 

dedicated to showing 

consumers that living a natural, 

sustainable lifestyle can be 

easy and beautiful with the 

right clean essentials. Since 

its inception in 2015, Sky 

Organics has pioneered simple 

ingredient blends for face, body 

& hair that harness the purity 

and potency of certified organic 

ingredients – making them 

good for people and the planet 

alike. 

The Sky Organics rebrand 

presents the next evolution of 

the simple, pure and potent 

beauty leader. This consciously 

crafted reimagining brings a 

new look and feel to all aspects 

of the brand, encompassing: 

• Redesigned 

packaging: Provides a 

fresh, new representation of 

organic beauty. There are 

updates to packaging design 

that better visually represent the 

brand’s mission and functional 

offerings, such as clearer 

ingredient transparency and 

purpose information, a natural 

integrity statement, and the 

Leaping Bunny Certified crueltyfree 

logo. 

• Sustainability: A new 

QR code leads to post-use 

recycling instructions and more 

product usage information 

• E-commerce 

Shopping: An updated 

website and Amazon storefront 

page improve shopability and 

user experience, and reflect the 

new redesign. 

• Social Media: A social 

media campaign will debut 

to generate excitement and 

education for the brand promise 

of organic beauty made simple. 

• Product Line 

Extensions: New, modern 

product launches will debut 

later this spring. 

The Sky Organics team will 

also be leveraging the rebrand 

to double down on their 

commitment to sustainability, 

helping consumers to shop and 

live their values every day. The 

brand is continuing to expand 

its use of organic ingredients, 

farmed without the use of 

chemical pesticides, fertilizers 

or herbicides and committing to 

maintaining organic certification 

on products representing over 

80% of its revenue. It has 

also transitioned its plastic 

bottles and jars to 100% postconsumer 

recycled material, 

in order to reduce its use of 

virgin plastics by 75% by 2026 

and become carbon neutral 

by 2030. All paperboards 

are now FSC Certified, and a 

partnership with Pact provides a 

simple solution for recycling all 

hard-to-recycle components. 

“We are very proud to 

relaunch Sky Organics with 

improvements across our look, 

feel, shopping experience and 

sustainability,” said Co-Founder 

and Chief Sustainability Officer, 

Dean Neiger. “A lot of brands 

are dabbling in being clean and 

natural, but it’s very important 

to our team that we always 

strive to be certified organic, 

which we consider to be the 

purest form of natural, and 

that we work continuously to 

improve our sustainability.” 


35

imPRESS,announces 

breakthrough pre-bonded 

technology with nEW 

imPRESS press-on 

falsies 

• The world’s first press-on, under lash application with NO GLUE NEEDED. 

KISS Products Inc., 

the world’s largest 

manufacturer and 

distributor of professional 

quality nail and lash products, 

is thrilled to announce the 

launch of imPRESS Press-On 

Falsies, the world’s first-ever 

one-step, press-on under 

lash false eyelashes. imPRESS 

Falsies uses its revolutionary 

pre-bonded lash technology 

that eliminates the need for 

glue. Just Press On & GO. 

The special adhesive not only 

delivers a secure 24 hour hold 

but also removes easily. 

KISS Products Inc. launched 


over a decade ago and it 

quickly became the #1 brand 

in the KISS portfolio thanks 

to its easy, no glue needed 

application and trendy, fashion 

forward styles. Since 2012, 


has been revolutionizing 

the beauty industry with a 

DIY manicure that is quick, 

foolproof, flawlessly beautiful. 

Today, the brand brings this 

breakthrough, press & go 

technology to the lash category 

for the most convenient lash 

application yet. The easy, 

one-step process is perfect for 

lash beginners and experts 

alike, leaving no mess and no 

mistakes. 

“We are excited to bring 

the same innovation that 

transformed the nail category 

into the false lash category,” 

says Annette DeVita-Goldstein, 

SVP of Global Marketing. “The 

imPRESS brand’s breakthrough 

press-on technology makes 

false lash application effortless. 

It’s another industry gamechanger 

from KISS.” 

Available in three cluster styles 

- Natural, Voluminous, and 

Spiky - you can fully customize 

your lash look with ease. Each 

kit includes 20 pre-bonded 

clusters (enough for 2-3 full 

applications) and a precision 

non-stick applicator. Unlike 

strip lashes, imPRESS Falsies 

are applied under your natural 

lashes, so the bands are 

invisible and the look is natural 

and seamless. Lash clusters 

can be stacked, used as accent 

lashes, and mixed and matched 

to create the perfect customized 

look. 

To apply in one step, simply 

press-on a cluster underneath 

natural lashes using the nonstick 

applicator. Then using 

the applicator, squeeze the 

Falsies with your natural lashes 

to secure a strong hold – and 

that’s it! When you’re ready 

to remove, simply separate 

the imPRESS Falsies from your 

natural lashes by gently pulling 

them away with your fingers– 

there is no damage to your 

natural lashes or sticky residue 

left behind. 


NSF launches contents and claims 

certified guideline for beauty, cosmetic, 

and personal care products 

NSF, an independent, not-for-profit public 

health and safety organization, today 

announced the launch of Guideline 

527, Contents and Claims Certified for beauty, 

cosmetic and personal care products. 

“Quality is cheaper when done right the 

first time” 

The guideline is designed to bolster the integrity of 

the beauty and personal care industry by providing 

a complete program that includes standardized 

definitions and criteria, label review, formulation 

requirements, ingredient identity, testing criteria, 

product purity and physical characterization and 

Good Manufacturing Practice (GMP)-compliance 

with NSF/ANSI 455-3 and/or NSF/ANSI 455-4. 

Building on its decades of experience in the 

certification of dietary supplements, NSF 

developed Guideline 527 to offer its expertise in 

mitigating risk, minimizing liability, differentiating 

products from competitors, and improving trust 

among customers to the personal care industry. 

“Quality is cheaper when done right the first 

time,” said Katherine Fillinger, Senior Manager, 

Global Certification, at NSF. “We’re excited to 

help companies define a clear path forward in 

this changing regulatory landscape to protect 

customer health and safeguard brand reputation 

by ensuring their products meet the highest 

standards of quality and safety.” 

According to Edelman’s trust barometer, 81% of 

consumers said trust is a deal breaker or deciding 

factor in purchase decisions and more than 

73% of consumers consider transparency more 

important than price. Since 2018, there have 

been 117 cosmetic product recalls. Each recall 

results in significant costs in paused operations 

and unspecified reputational costs. 

As consumers increasingly demand greater 

transparency and accountability from cosmetic 

and personal care brands and the FDA prepares 

to enforce the Modernization of Cosmetics 

Regulation Act (MoCRA) at the end of 2023, 

it has become more important than ever for 

manufacturers and suppliers operating in or 

exporting to the United States to demonstrate the 

safety and effectiveness of their products. 

Historically, cosmetics have been subject to 

significantly less stringent requirements than 

their food and drug counterparts. Until MoCRA’s 

implementation, The Food, Drug and Cosmetic 

Act’s treatment of cosmetics has been largely 

unchanged since it was passed in 1938, 85 years 

ago. As trends and concerns about chemicals 


in products continue to grow, 

labels like “clean” or “natural” 

that lack standard definitions 

leave consumers vulnerable to 

bad actors. 

Guideline 527 is based on 

global regulatory and testing 

criteria for personal care 

and cosmetics, and offers a 

complete program to help 

ensure products are safe, 

effective and meet consumer 

expectations, including: 

Standardized definitions 

and criteria 

Guideline 527 provides 

standardized definitions and 

criteria for key terms related 

to beauty and personal care 

products, ending the ambiguity 

around common terms such 

as “pure” and “natural.” 

This ensures all stakeholders 

use the same language and 

terminology when developing, 

testing and marketing products. 

Label review 

The guideline includes a label 

review process that ensures 

that all claims made on 

product labels are accurate 

and truthful. This helps to 

prevent misleading or false 

advertising, which can damage 

the reputation and profits 

of manufacturers, retailers, 

distributors, and suppliers. 

Formulation requirements 

and ingredient identity 

Guideline 527 includes 

formulation requirements and 

ingredient identity criteria 

that help ensure product 

safety and effectiveness. This 

includes identifying the active 

ingredients in products and any 

potentially harmful or allergenic 

ingredients. 

Testing criteria 

Testing criteria are defined to 

help ensure that products are 

safe and effective. This includes 

testing for microbiology, heavy 

metals, adulterants, product 

stability, efficacy, preservation, 

and safety, as well as any 

potential interactions with other 

products or substances. 

Product purity and 

physical characterization 

Guideline 527 includes 

criteria for product purity and 

physical characterization, 

which ensures that products 

are free from contaminants 

and meet the required physical 

characteristics, such as color, 

consistency and fragrance. 

GMP compliance to NSF/ 

ANSI 455-3 and/or NSF/ 

ANSI 455-4 

Guideline 527 requires 

compliance with Good 

Manufacturing Practices (GMP) 

to NSF/ANSI 455-3 and/ 

or NSF/ANSI 455-4, which 

helps to ensure products are 

manufactured and packaged in 

a safe and hygienic manner. 

“Guideline 527 is a solution 

that ensures that beauty and 

personal care products are 

safe, effective, and meet 

consumer expectations,” said 

Katherine Fillinger, Senior 

Manager, Global Certification 

at NSF. “We recognize the 

need for greater integrity 

in the industry to protect 

consumers. This guideline 

will help manufacturers, 

retailers, packers, distributors, 

and suppliers meet those 

expectations, protect their 

customers and safeguard their 

reputation.” 

Certification programs create 

industry benchmarks built on 

quality and science and are 

executed by independent, 

third-party organizations. The 

Contents & Claims Certified 

mark is a sign to regulators, 

industry and consumers that the 

cosmetic, soap or OTC drug 

product has been found to be 

compliant with Guideline 527. 


39

Aptar Beauty 

wins two new 

awards for 

Future Pump 

Future, Aptar’s fully 

recyclable, monomaterial 

lotion pump 

won two additional awards: 

the Worldstar 2023 in the 

Packaging Materials and 

Components category and the 

PCD Innovation Award in the 

Premium Skincare Category for 

Aptar Beauty’s collaboration 

with Dermalogica. 

Future, a mono-material pump 

developed by Aptar Beauty, 

a leading and innovative 

dispensing solutions partner 

for global beauty brands, 

has won two additional 

awards – WorldStar and PCD 

– for the collaboration with 

Dermalogica’s newest cleansing 

line. Dermalogica x Future 

was among the winners of the 

PCD Awards at Paris Packaging 

Week for the premium skincare 

category. In addition to this, 

the partnership is highlighted 

as a WorldStar 2023 winner in 

the Packaging Materials and 

Components category. 

A Multi-Award Winner 

The accolades follow a host 

of recognitions in 2022 

on the heels of the launch 

of Dermalogica’s skincare 

cleansing range. These include 

the prestigious Formes de Luxe 

Award 2022 in the Dispensing 

category and the AmeriStar 

Award 2022 for Sustainable 

Packaging, the precursor to 

the WorldStar Awards. Prior 

to the collaboration, the 

omnichannel Future pump won 

the E-commerce category at 

the 2022 Sustainability Awards 

and was a finalist at the Plastics 

Recycling Awards Europe. 

Sustainable and 

omnichannel capable 

The awards collectively 

acknowledge the sustainable 

and omnichannel attributes 

of Aptar’s Future pump. The 

polyethylene (PE) dispensing 

solution is 100% monomaterial, 

with a fully-plastic 

engine, and is completely 

recyclable when paired with a 

PE or PET bottle. 

Future is also e-commerce 

capable* and ISTA 6 compliant 

thanks to its incorporated 

locking/unlocking ring and 

360° degree, free-spinning 

actuator, which helps minimize 

potential breakage in transit. 

A winning collaboration 

Dermalogica was the first 

prestige skincare brand to 

launch its cleansing line using 

Future, for its Special Cleansing 

Gel, UltraCalming Cleanser 

and Clearing Skin Wash. The 

innovative pump aligned with 

Dermalogica’s sustainability 

goals, while being omnichannel 

and on-the-go friendly. The 

PE pump, combined with 

Dermalogica’s 50% PCR bottle, 

furthers the brand’s circularity 

contributions through the 

reduction of conventional resin 

and the elimination of metal. 

Kevin Davis, Packaging 

Engineering Director at 

Dermalogica, said, “Aptar’s 

pump is truly a game-changer 

in recyclability and monomaterial 

packaging. In addition 

to its sustainability features, 

Future’s e-commerce-friendly 

design is equally important to 

our brand since we ship high 

volumes via small parcel.” 

Xavier Joseph, Vice President, 

Global Marketing & Innovation, 

Aptar Beauty, shared, “The 

awards recognize that Future 

answers to market demands 

from premium brands like 

Dermalogica. The combination 

of sustainability and 

e-commerce capability meets 

two major differentiating needs 

in the skincare market without 

compromising aesthetics.” 

Ista-6 Overbox Testing Compliant. 

Test results may vary based on 

container shape, container size 

and sample formula. 


4 th International Exhibition for Cosmetics, Beauty, Hair 

Home Care, Private Label, Packaging and Ingredients 

September 27-29 , 2023 

Istanbul Congress Center - Lutfi Kirdar Congress Center 

Taksim - Istanbul - Turkey 

www.beauty-istanbul.com 

Tel: +90 212 2229060 | 

+90 533 4843030 | info@beauty-istanbul.com

interpack 2023 to focus on sustainability 

No other industry trade fair can compare 

when it comes to representing the global 

market in its entire variety and scope. Next 

year, interpack will again offer the packaging and 

related process industry the biggest international 

overview of the market, thereby more than earning 

its motto “simply unique”. To help visitors not to 

get lost in 18 trade fair halls, the halls feature a 

custom concept based on the core target groups 

food, beverages, confectionery and baked goods, 

pharmaceutical products, cosmetics, non-food 

and industrial goods. 

Around 2,700 companies from around the world 

will meet in Düsseldorf from 4 -10 May, 2023, to 

present cutting edge technologies and packaging 

trends from along the entire value chain, 

demonstrate chances for growth and respond to 

the challenges of the industry. 


Pharmaceuticals and 

cosmetics 

In light of global demographic 

changes, the industry’s 

development opportunities 

are excellent. Increasing 

requirements within drug 

development result in a parallel 

increase in those within systems 

and machine technology 

concerning packaging and 

bottling of medicines. The 

pharmaceutical companies 

need universal solutions, and 

these are found at halls 15 

to 17 at interpack, where 

the focus is on presenting 

processes and machines for 

packaging pharmaceuticals 

and cosmetics. Visitors can 

meet the likes of IMA Industria 

Macchine, the Marchesini 

Group, the Optima packaging 

group, Romaco Holding, 

Körber Medipak Systems and 

companies from Excellence 

United. The requirements 

for machines and systems 

producing pharmaceuticals 

and cosmetics are by necessity 

strict concerning product safety, 

protection against counterfeit 

manufacture and traceability 

Cosmetic products are also 

a focus for the sustainability 

movement. 

Packaging materials and 

packaging 

The halls 7 and 7a, 8a, 9 

and 10 of interpack are of 

the highest importance for the 

sector. This is where visitors 

can view at least a third of 

all exhibitors with all their 

materials and their finished 

packaging products. This 

presentation, which is not 

only for users, of packaging, 

packaging materials and 

packaging aids is already the 

largest packaging trade fair 

in the world. This also makes 

the interpack unique. Here is 

where all packaging materials 

are represented and there is 

an especially high number 

of innovations in the field of 

sustainability and conservation 

of resources, for example in 

using new materials, sustainable 

raw materials, or increasing the 

amount of recyclates used in 

packaging. 

Exhibitors in this area are 

numerous and international 

– among others, you can visit 

Sappi Europe, Sonoco, Mayr 

Melnhof Packaging, Berry 

Global, Schütz GmbH, the S.I.T. 

Group or Seda International 

Packaging. 

Labelling, marking, 

finishing 

Inform, decorate, customise – 

packaging carries information. 

How to implement this 

for different products and 

requirements, is presented by 

the exhibitors in halls 8a and 

8b. Here, there are machines 

for labelling and marking 

technology, for example at 

Bluhm Systeme, Langguth, 

Domino Printing Sciences, 

Videojet Technologies, Herma 

or Possehl. This offer is 

completed by solutions from 

packaging production and 

integrated packaging printing. 

Here you can visit companies 

like Starlinger, Totani, Fujifilm 

Europe, the Brückner Group or 

HP Germany. 

components 

“Every part counts” is the 

motto of the components 

trade fair, which takes place 

in parallel to the interpack as 

its own event. This is where 

you find companies offering 

technology for drives, control 

units and sensors, products for 

industrial imaging, handling 

technology, industrial software 

and communication as well 

as comprehensive automation 

systems for the packaging 

industry. There are also 

machine parts, components 

and equipment, peripheral 

devices as well as components 

and aids for packaging. Among 

the exhibitors are, e.g., Pilz, 

Gimatic, Igus, Voestalpine 

Edelstahl and Mädler. The 

temporal hall 18, situated 

between halls 10 and 16, 

makes the trade fair accessible 

from a central location, and 

visitors to interpack have direct 

access to the components fair 

and vice-versa. 


43

Solvay launches 

Polycare Heat 

Therapy for bio-based 

thermoprotection 

in hair care 

Natural guar-based active 

ingredient extends the 

range of silicone-free 

beauty care solutions for stressfree 

hair styling. 

Solvay, a leader in naturally 

derived ingredients for beauty 

care formulations, introduces 

Polycare® Heat Therapy, a new 

functional active ingredient 

that protects hair from thermal 

damage due to repeated 

use of hair styling appliances 

operating at very high 

temperatures. The non-ecotoxic, 

double-derivatized cationic 

guar active ingredient advances 

the global trend of bio-based 

and silicone-free solutions 

in hair care and delivers 

excellent thermal protection in 

transparent formulations. 

“Our new Polycare® Heat 

Therapy addresses the 

challenge of protecting hair 

against thermal damage caused 

by high-heat devices such as 

flat or curling irons and hair 

dryers,” explains Stephanie 

Neplaz, Global Innovation 

Marketing Director, Hair care, 

at Solvay. “As the market’s best 

naturally-derived performer 

in this segment, it helps 

brand owners in the industry 

replace incumbent silicone 

and other synthetic polymers, 

and complements our broad 

portfolio of bio-based beauty 

care ingredients.” 

Heat is a powerful hair styling 

tool, but it can also cause 

severe damage, such as 

dehydration and delipidation, 

brittleness, porosity, reduced 

surface and loss of softness. 

When hair is damaged by heat, 

restoring its healthy physical 

integrity and sensory qualities is 

difficult. Thus, it is advisable to 

protect it when using high-heat 

styling appliances by providing 

a thermal shield and minimizing 

its thermal stress to avoid 

further damage. 

In hair care formulations, 

Polycare® Heat Therapy forms 

an invisible and imperceptible 

barrier on the hair surface. As 

a multi-functional ingredient, it 

adds discipline, straightening 

effect and softness, while also 

improving detangling and 

wet combability without buildup 

in multiple applications. 

Comprehensive testing at 

Solvay has demonstrated that 

this silicone-free solution can 

reduce thermally induced hair 

damage by up to 30%. As a 

result, the hair is less exposed, 

less damaged and more 

protected. 

Polycare® Heat Therapy 

extends the range of Solvay’s 

active ingredients promoting 

hair health, which also include 

Polycare® Split Therapy to 

repair and care and Polycare® 

Frizz Therapy to style and 

protect. Polycare® Heat 

Therapy is ethically sourced 

from renewable sources through 

the company’s Sustainable 

Guar Initiative program in India 

and serves as a role model of 

sustainable development in 

line with the Solvay One Planet 

roadmap. 

Solvay will present 

Polycare® Heat Therapy 

during in cosmetics 

in Barcelona from March 

28 to 30, 2023, at booth 

V10. 


RAYsistant 

M A K E U P 

Created by AUSTRALIAN GOLD 

Global leader of anti-aging sun care products presents: 

RAYsistant the new make-up collection 

Long-lasting waterproof/resistant formulas, enriched with nourishing ingredients 

and UV protection, work to preserve the natural beauty. 

Mascara, eyeliner, eyeshadow, eyebrow pencil, eye pencil, bronzing powder, blush, 

liquid foundation, lip gloss, and dual-action make up remover for eyes and lips. 

This collection is contemporary, cool and adapts perfectly to different skin types. 

AUTHENTIC BEAUTY 

Contact us to become a 

RETAILER or a DISTRIBUTOR 

Via dei Pestagalli 27, Milan - Italy - tel (+39) 02 502970 - info@australiangold.it - www.raysistant.net - www.euracom.it

Innova Market Insights: Supplements 

for skin health nearly tripled 

from 2017 to 2021 

AstaPure® natural astaxanthin has become an important, highly sought-after beauty-from-within 

ingredient 

Supplements targeting skin health is booming, reports Innova Market Insights. The category 

experienced more than 30% average annual growth in product launches of dietary supplements 

globally between 2017 and 2021. Europe was the leading region with the most nutricosmetic 

supplement launches at 41% in that period, while North America had 32% of supplement launches. 

Then, the pandemic hit. Botanical & herbal supplements for beauty from within have seen the biggest 

growth, supplement launches were five times more in 2021 than in 2017. The top formats used for skin 

health supplements are capsules and tablets while gummy skin health supplements are fast trending. 

“We have noted a growing trend among younger millennials who are taking a keener interest in their 

skin health and taking their skin care routines more seriously,” notes Liat Shemesh, Marketing Manager 

for Solabia-Algatech Nutrition, S.A. “This is due to a growing understanding that skin has to be protected 

and nurtured from an early age, and not just skin-deep but also from the inside out.” 


Skin health is the 

prominent category for 

astaxanthin 

Environmental factors, such 

as prolonged exposure to 

the sun, pollution, cigarettes 

and toxins damage the skin. 

UV radiation and blue light 

have a substantial negative 

effect on the skin leading to 

photoaging with visible signs 

that include fine lines, wrinkles, 

sagging and age spots. The 

production of reactive oxygen 

species (ROS) is a major cause 

of skin damage. An imbalance 

between free radical activity and 

antioxidant activity results in 

oxidative stress. Oxidative stress 

impairs the natural renewal and 

repair process of the skin and 

damages DNA directly, leading 

to cell mutations and premature 

aging. 

This oxidative stress is a major 

cause of photoaging and 

premature aging of the skin. 

Studies suggest that natural 

astaxanthin can promote 

healthy skin aging: It reduces 

oxidative stress, improves 

skin appearance (includes 

hyperpigmentation), reduces 

fine lines and wrinkles, reduces 

water loss, and increases 

elasticity and UV protection. 

Trusted brand 

“Consumers are seeking trusted 

brands that are backed by 

research and bear ‘transparent’ 

labels,” explains Omer 

Grundman, VP R&D of Solabia 

Algatech. “Today’s consumers 

understand there is a clear link 

between skin health and what 

we eat and drink. Astaxanthin, 

derived from the microalgae 

Haematococcus pluvialis, 

provides nutritional and 

protective benefits to the skin. 

Dozens of clinical studies have 

demonstrated astaxanthin’s 

ability to revitalize the skin from 

both within and topically. 

Consumers choose AstaPure® 

astaxanthin over other branded 

cosmeceuticals thanks to its 

benefits, as well as because 

of the pure and sustainable 

way it is grown, cultivated, and 

processed using no chemicals 

and with a minimal Carbon 

footprint. In contrast to other 

dietary supplements that aim 

to have effect only on the skin, 

AstaPure Natural astaxanthin’s 

strong antioxidant effect benefits 

also other body organs such as 

the eyes and immune system so 

costumers may gain additional 

benefits while consuming the 

product.” 

Innova reports that the leading 

category for astaxanthin 

product launches in the last five 

years is skin health (followed by 

eye health and brain health). 

The US leads in new product 

launches of astaxanthin in 

2018-2022 and the first 

category is skin health, while 

the UK is the second country in 

this category. 

“AstaPure has become an 

important, highly sought-after 

beauty-from-within ingredient 

in the past few years with sales 

forecast to increase dramatically 

in this category in 2024,” 

notes Liat Shemesh, Marketing 

Manager for Solabia-Algatech 

Nutrition, S.A. “Astaxanthin is 

a potent single ingredient that 

can render multifaceted positive 

activity upon skin health. 

Solabia-Algatech is constantly 

developing new delivery systems 

to satisfy consumer demand for 

more convenient and flavorful 

formats for consuming this 

clean, sustainable product.” 

Solabia-Algatech Nutrition 

grows and processes its 

astaxanthin in its state-of-the-art 

facility sited in infertile land in 

the middle of the Arava desert 

in Israel. The facility takes 

advantage of its inhospitable 

climate, utilizing the desert’s 

year-round sunlight. This 

same sunlight used to grow 

the microalgae and stimulate 

its production of natural 

astaxanthin also is used to 

provide electricity via solar 

energy from a nearby solar 

farm, thus reducing electricity 

consumption overall. Adding 

to sustainability and savings 

is the use of LED instead 

of fluorescent light for the 

maintenance of the microalgae 

inoculum. 

Microalgae is an efficient and 

sustainable crop choice, as 

it grows quickly, utilizes light 

energy efficiently, captures 

atmospheric CO2, and 

produces more food per 

hectare than conventional 

crops. Algatech utilizes closedsystem 

photobioreactors made 

of glass tubes that optimize 

sunlight exposure while 

conserving water. Additionally, it 

uses recycled water to regulate 

temperature and minimize the 

ecological impact. The only 

water used for microalgae 

cultivation is brackish water, 

locally sourced, which is then 

desalinated and purified. The 

result is a pure, concentrated 

source of natural astaxanthin 

ideal for supporting healthy skin 

and a healthy life. 


47

The Vitamin 

Shoppe® launches 

TrueYou Beauty 

• The bodycare collection offers clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body 

butters, and more – including key products enriched with a proprietary Core 5 Nutrient Complex 

The Vitamin Shoppe, an 

omnichannel specialty 

retailer of nutritional 

products, today announced the 

launch of TrueYou Beauty, 

an extension of TrueYou, 

the innovative assortment 

of premium vitamins and 

supplements that cater to the 

unique and evolving needs of 

women through every stage of 

their lives. 

TrueYou Beauty is launching with 

a collection of clean-crafted, 

sumptuous-smelling body 

washes, scrubs, lotions, body 

butters, and more. Every TrueYou 

Beauty product is clinically 

studied for safety and efficacy, 

certified animal-testing free, and 

expertly crafted to nourish skin, 

while promoting holistic wellness 

and balanced well-being. 

All TrueYou Beauty products 

formulated to remain on skin 

– including body lotions, body 

butters, and hand creams – 

are enriched with the brand’s 

advanced Core 5 Nutrient 

Complex. This proprietary, 

trademarked complex includes: 

niacinamide (vitamin B3) to 

brighten skin, improve the 

skin barrier, and improve 

the appearance of enlarged 

pores; vitamin C (ascorbic 

acid) to brighten skin and even 

out complexions; peptides/ 

collagen peptides to promote 

collagen production and aid in 

skin elasticity; hyaluronic acid 

to hydrate and plump skin; 

and bakuchiol oil (psoralea 

corylifolia) to improve the 

appearance of fine lines and 

wrinkles while minimizing the 

appearance of enlarged pores. 

Muriel Gonzalez, Chief 

Merchandising and Marketing 

Officer of The Vitamin Shoppe, 

commented: “The Vitamin 

Shoppe launched TrueYou 

last year as a comprehensive 

supplement brand with the 

goal of inspiring self-care and 

empowering every woman’s 

brilliant self to shine through. 

With TrueYou Beauty, we’re 

expanding on that ethos, 

delivering innovative and 

effective bodycare formulas 

that leverage the industryleading 

wellness and ingredient 

expertise of The Vitamin Shoppe. 

Our customers increasingly 

view beauty through the lens 

of holistic wellness and with 

TrueYou we have created a 

brand that meets those needs 

with premium quality, sciencebacked 

supplements and beauty 

products.” 


DENTAL CARE 

Game-changing teeth 

whitening innovations 

by Colgate Optic White® 

Colgate® Optic White®, a leader in oral 

care and teeth whitening, announced two 

cutting edge teeth whitening products 

that will transform the teeth whitening journey. 

The innovations—the Colgate® Optic White® 

ComfortFit LED Teeth Whitening Kit and Colgate® 

Optic White® Express Teeth Whitening Pen—were 

developed to improve the user experience, while 

also delivering fast-acting results. With these topof-the-line 

products, consumers can unlock their 

sparkling white smile, giving them the confidence 

to live life to the brightest. 

“At Colgate®, we’re committed to providing 

our consumers with innovative, science-backed 

products that help them achieve their best smiles. 

Now more than ever, we want people to love their 

smiles so they feel confident to go out and live life 

boldly,” said Kristen Babkes, Associate Director 

of Marketing Communications for Optic White. 

“That’s why we’re excited to launch the Colgate® 

Optic White® ComfortFit LED Teeth Whitening 

Kit and Colgate® Optic White® Express Teeth 

Whitening Pen. Our ambition for Colgate® Optic 

White®, and the launch of these products, is to 

bring the power of teeth whitening to more people 

than ever before and help everybody live life to 

the brightest!” 

SmartMouth introduces 

new size options for 

activated mouthwash 

product lines 

SmartMouth – a leading provider of innovative 

oral-care products – introduced new size 

options for three of its core product lines. 

SmartMouth’s Original Activated Mouthwash 

employs two powerful liquids to eliminate and 

prevent bad breath. Its Sulfur Eliminating Solution 

destroys the root cause of bad breath: sulfur 

gases in the mouth. When mixed with its Zinc 

Ion Activating Solution, the combined solution 

instantly activates to release billions of zinc ions 

that bond to the germs in the mouth, stopping the 

return of bad breath for 24 hours with just two 

rinses a day. 

“In launching these new packaging sizes for our 

core products, we hope to give our customers 

more choices and more convenience,” said 

SmartMouth CEO Jim Scheetz. “The 10.82- 

oz. size fits in most medicine cabinets, and 

SmartMouth Single Packs are great for travel. 

What hasn’t changed is our products’ effectiveness 

in preventing bad breath at its source by 

eliminating sulfur gas.” 

SmartMouth Original Activated Breath Rinse 

Single Packs make it easy to take SmartMouth 

on the road. The flexible, TSA-friendly packets 

work just like the dual-pour bottle to keep the two 

liquids separate until use, and fit easily in a purse, 

luggage, briefcase or pocket. 


49

Extraordinary protection: NIVEA 

develops unique cosmetic sunscreen 

for a young girl 

The research and development department of 

Beiersdorf, the skin care company behind the 

NIVEA brand, has used its profound knowledge 

of the skin and research expertise to tailor a unique 

cosmetic sun protection product, specially made for a 

girl named Charlotte with a rare light disease called 

EPP. Research results on visible, high-energy light 

showed that special light-scattering pigments need 

to be added to the cosmetic sunscreen for Charlotte. 

This can prevent the light from penetrating the skin, 

allowing the girl to be exposed to sunlight for a short 

period of time – allowing her to enjoy a better quality 

of life. 

Charlotte, a four-year-old girl living near Münster, 

Germany, was born with the very rare genetic light 

disorder EPP. When her skin comes into direct contact 

with the visible, colored components of sunlight, a 

genetic defect causes neuropathic pain and triggers 

burns on the skin. Even as a baby, Charlotte suffered 

and cried out when the sunlight touched her skin, 

which is why her parents did everything they could to 

find help. When they reached out to NIVEA and Dr. 

Ludger Kolbe, a research project was launched for an 

innovative cosmetic sunscreen to help Charlotte. 

The research was led by Dr. Ludger Kolbe, Chief 

Scientist for Photobiology at Beiersdorf and his team. 

Thanks to their expertise, they were able to develop 

a unique cosmetic sunscreen exclusively tailored to 

Charlotte. Dr. Kolbe explains: “With the high standards 

of skin protection that we at NIVEA pursue, we are 

delighted that we were able to find a special solution 

for Charlotte. With her personal sunscreen, she still has 

to be careful in the sun, but can spend a little longer 

playing outside with her friends.” 

The cosmetic sunscreen has changed the family’s 

life. Applied thickly, the protective function allows 

the child to stay in direct sunlight for a short while 

– which was previously unthinkable. For Charlotte’s 

parents, this means an immense relief in everyday life: 

“The NIVEA brand and the Beiersdorf Research and 

Development did everything possible to find a solution 

for Charlotte. When we saw Charlotte laughing in the 

sun after applying the cream for the first time, we were 

overwhelmed,” says Johannes Hesseling, Charlotte’s 

father. 

The biological effects in sensitive and EPP skin are 

different which leads to the need of different care. 

This cosmetic sunscreen was especially developed 

for Charlotte and her individual skin needs, and thus 

is not part of our product portfolio or for sale. The 

product cannot cure EPP and Charlotte still needs to 

be very careful when in the sun, but it does give her 

a little more freedom when she steps outside. In the 

summer of 2021, the product was ready to be used by 

Charlotte for the first time. 

When the sun becomes a challenge 

For EPP patients, UV (the blue light from sunlight) 

causes severe pain, so they consistently seek shade 

whenever they are outside. This is exactly why the 

disease was unofficially coined as “shadow jumping” 

by the psychologist Elisabeth Anna Rufener[1]. Shadow 

jumping disease is caused by a rare genetic defect: 

When exposed to sunlight, a precursor of the red blood 

pigment, protoporphyrin, is deposited in the blood 

vessels. This ensures that energy from visible light is 

absorbed and triggers a chemical reaction – a burn 

in the vessels, which the affected patient perceives as 

severe pain and appears as burns on the skin[2]. 

Source: EPP-Deutschland, Selbsthilfe EPP e.V. (2022/13/04) “Wenn Sonne weh tut” 

Source: vfa: Die forschenden Pharma-Unternehmen (2022/10/10) “Selbsthilfe EPP e.V. - Patienten mit erythropoetische Protoporphyrie” 


Pure, natural and 

organic essential 

oils by Kanha 

Nature Oils 

Kanha Natura Oils produces and exports fragrance oils, aroma oils, spice oils, rectified essential oils, 

isolates, exotic herbal oils, fruit & flower oils, aromatherapy oils, attars, resinoids and oleoresins based in 

India. Kanha has become a source of demand for the cosmetics and personal care industry. 

pure exotic vegetable oils, 

pure fruit and flower oils, pure 

aromatherapy oils and pure 

resinoids. 

Kanha, which has increased its 

efforts to meet the increasing 

demand as a result of these 

analyzes, promises to offer 

pure and naturel oils from the 

highest quality raw materials to 

the the cosmetics industry. 

Increasing its product range 

with its moves that dominate 

the market, the brand generally 

produces its products using 

appropriate extraction methods 

and fractional distillation 

methods. 

Kanha Nature Oils, which 

set out in April 2010 to 

provide the best quality 

raw material materials to the 

flavor and fragrance industry, is 

a production company based 

in Bahadurgarh, Haryana, 

India, which has its own R&D 

Laboratory equipped with the 

latest technologies, helping to 

meet international standards 

due to the great importance it 

attaches to quality. 

Kanha, which has grown rapidly 

thanks to the facility established 

and the investments made, 

continues to carry its journey 

that started in India to many 

parts of the world. 

While the essential oil 

industry has made its biggest 

rise in recent years, Kanha 

has made a name for itself 

with the innovations it has 

made in its field. Based in 

India, the company is both 

a manufacturer and supplier 

of pure natural essential oils, 

pure spice oils, pure rectified 

essential oils, pure isolates, 


BEAUTY SUPPLEMENTS 

Plant de Terra’s latest 

innovation: REMSleep 

Gummies 

Plant de Terra, a leading provider of premium 

CBD products, announces the launch of their 

latest innovation - REMSleep Cubes. These 

delicious, all-natural gummies are infused with 

premium whole-plant CBD and are meticulously 

formulated to help you get a better night’s sleep. 

“At Plant de Terra, we’re always looking for new 

ways to help our customers achieve their wellness 

goals,” said Co-Founder, Peter Wischmann. 

“Sleep is such an important part of overall health 

and wellness, and we’re thrilled to offer a natural, 

and effective solution. Our Sleep Cubes are made 

with the same commitment to quality and purity as 

all of our products, and we’re confident they’ll be 

a game-changer for our customers.” 

Each jar of REMSleep Cubes contains 30 

gummies, each with 45mg of whole-plant hemp 

CBD, as well as other natural ingredients like 

chamomile to promote relaxation and improve 

sleep quality. As with all Plant de Terra products, 

REMSleep Cubes are rigorously tested for purity 

and potency, ensuring that customers receive only 

the highest-quality CBD products. 

Sky Wellness CBD Sleep 

Gummies recognized as 

2023 Product of the Year 

USA Award Winner 

Sky Wellness CBD Sleep Gummies, a premium 

THC-free, broad-spectrum CBD + CBN 

sleep aid, has been recognized as a winner 

of the 2023 Product of the Year USA Awards. 

Determined through a national study of 40,000 

American shoppers in partnership with Kantar, a 

global leader in consumer research. Product of 

the Year is the largest consumer-voted awards 

program centered around product innovation, and 

Sky Wellness CBD Sleep Gummies is awarded the 

highly acclaimed honor of the best product within 

the CBD category. 

“It is an honor to be endorsed by Product of 

the Year as a 2023 winner for our CBD Sleep 

Gummies,” said Thom Brodeur, CEO of Sky 

Wellness. “This is our second consecutive Product 

of the Year win and our team is proud. As 

consumer purchase habits continue to fluctuate, 

it’s important for brands to stand out among 

other competitors within the space. We’re looking 

forward to having the opportunity to utilize the 

distinctive Product of the Year red seal within our 

upcoming marketing and sales efforts this year 

to not only attract new customers to purchase 

Sky Wellness CBD Sleep Gummies but further 

build credibility with our existing consumers as an 

innovative product in the CBD industry.” 


53

The 39 finalists of Cosmoprof & Cosmopack 

Awards have been announced 

Winners will be celebrated on Friday, March 17, during the Gala Event of Cosmoprof Worldwide Bologna 


Cosmoprof Worldwide Bologna and 

the global beauty industry reference 

BEAUTYSTREAMS announced the finalists 

of Cosmoprof & Cosmopack Awards 2023, the 

“Oscars of Beauty” which celebrate the excellence 

of the global cosmetic industry. 

Exhibitors of Cosmoprof Worldwide Bologna 

2023 presented 690 products and services, and 

among them BEAUTYSTREAMS selected the most 

avant-garde proposals. 

These are the 2023 finalists: 


COSMOPROF AWARDS: 

Skin-Care Products: 

- ONUGE PERSONAL CARE 

(GUANGZHOU) CO., LTD. 

- Anti-wrinkles Secret Strips - 

CHINA - HALL: 34 / STAND 

NO.: E/30 

- AVENIR DEUTSCHLAND 

GMBH / WETCODE - Dual- 

Peptide Firming Anti-Wrinkle Eye 

Cream - GERMANY - HALL: 26 

/ STAND NO.: A/23 

- TRU HYAL 100 - Advanced 

Night Repair Capsule - SOUTH 

KOREA - HALL: 14EG / STAND 

NO.: 29 

Make-Up Products: 

- ELROEL - Blending Compact 

Cushion - SOUTH KOREA - 

HALL: 14 / STAND NO.: A/3 

- A/3a 

- GUANGZHOU HOLLYKO 

BIOTECH CO LTD - Cream 

Color eyeshadow - CHINA - 

HALL: 26 / STAND NO.: A/95 

- STARRY VISION CO.,LIMITED 

- Microblading Tattoo Eyebrow 

Ink Pen - CHINA - HALL: 22T / 

STAND NO.: A/45 

Hair Products: 

- ABSOLUTE COLLAGEN 

- Collagen Complex Hair 

Thickening Shampoo & 

Conditioner - UK - HALL: 19 / 

STAND NO.: G/1b 

- MOERIE ULTIMATE HAIR 

GROWTH - MOERIE Hair 

spray - LITHUANIA - HALL: 37 / 

STAND NO.: E/7 

- STRAAND - Straand Crown 

Fix Scalp Serum - AUSTRALIA- 

HALL: 16 / STAND NO.: I/14f 

Nail Products: 

- INOCOS - Solid Tricolor 

Gel - PORTUGAL - HALL: 36 / 

STAND NO.: L/17 

- LONDONTOWN INC. 

- Quartz Illuminating Nail 

Concealer - USA - HALL: 19 / 

STAND NO.: E/1 - F/2 

- EYE CARE COSMETICS 

(LABORATOIRES 

CONTAPHARM) - Ultra Vernis 

Silicon-Urea - FRANCE - HALL: 

22/ STAND NO.: C/64 

Personal Care & Body 

Care Products: 

- MARQUE OF BRANDS BV 

- b.tan glow your own way - 

self tan gel - NETHERLANDS 

- HALL: 26 / STAND NO.: 

C/101 

- FLER SRL - Hoily Drops 

Ingrown Treatment - ITALY - 

HALL: 22 / STAND NO.: B/4 

- TRU HYAL 100 - Inner Beauty 

Stick & Mist - Intimate Care 

for Women - SOUTH KOREA - 

HALL: 14EG / STAND NO.: 29 

Home & Professional 

Devices and Tools: 

- MANTA HAIR LTD - Manta 

Pulse Healthy Hair & Scalp At 

The Touch Of A Button - UK - 

HALL: 19 / STAND NO.: F/19 

- NORDIC BEAUTY INC - PMD 

Clean Pro Jade - FINLAND - 

HALL: 14GP / STAND NO.: 

E/4 - F/3 

- REVIVE EXPRESS BEAUTY 

LIMITED - Seoulista Cryo 

Cool® Skin Tool - UK - HALL: 

19 / STAND NO.: H/6 

Green & Organic: 

- KADALYS - BANANA LIP BALM 

- FRANCE - HALL: 16 / STAND 

NO.: C/8 - D/3 - F/ 

- UNIQUE PRODUCTS APS 

-BEAUHEI::T Prebiotic Ageact 

Sealer No 314 - DENMARK - 

HALL: 21 / STAND NO.: M/7 

- NUNAÏA BEAUTY - Ground & 

Glow Skin Ritual Set - IRELAND 

- HALL: 16 / STAND NO.: 

D/12e 

COSMOPACK AWARDS: 

Skin-Care Formula: 

- INTERCOS GROUP - Ice 

Massage Eye Essence Stick - 

ITALY - HALL 15 / STAND NO. 

C 10 / D9 

- B.KOLORMAKEUP & 

SKINCARE S.P.A. SB - BENEFIT 

CORPORATION - Dream 

Mistifier Face&Pillow Brume - 

ITALY - HALL: 15 / STAND NO.: 

A/2 - C/1 

- C4Q S.R.L - Hyalu Beauty 

Caps - ITALY - HALL: 20 / 

STAND NO.: E/43 

Make-Up Formula: 

- ART COSMETICS SRL - 

ARTLAByrinth - ITALY - HALL: 15 

/ STAND NO.: A/14 - B/9 

- CHROMAVIS FAREVA - Page 

One - ITALY - HALL 15 / STAND 

NO: A/24 – B/23 

- PASSAGE COSMETICS 

LABORATORY S.A. - Glow 

Vita D Activator Body Cream - 

POLAND - HALL: 18 / STAND 

NO.: A/36 - B/41 


55

Hair-Care Formula: 

- PIDIELLE SPA - Pink Potion Fill- 

Up Hair Ampoule for healthier 

hair - ITALY - HALL: 31 / 

STAND NO.: A/2 B/3 

- PINK FROGS COSMETICS 

SRL SOCIETA’ BENEFIT - PPS 

Planet & People Shampoo - 

ITALY - HALL: 18 / STAND 

NO.: F/34 

- KOSMETIKAL SRL - Surprising 

Wax - ITALY - HALL: 20 / 

STAND NO.: C/45 - D/46 

Packaging: Design & 

Materials: 

- HANGZHOU EBEI 

INDUSTRIAL CO.,LTD - Angled 

Essence Dropper Bottle - 

CHINA - HALL: 34 / STAND 

NO.: D/18 

- PIBIPLAST SPA - Due - ITALY - 

HALL: 15 / STAND NO.: F/10 

- G/9 

- COSMEI S.R.L.- Earth Beat 

Denim Lipstick - ITALY - HALL: 

15 / STAND NO.: G/6 - H/5 

Innovation Technology: 

Raw Materials, 

Machinery, Solutions: 

- EXPRESSIONS PARFUMÉES - 

Aquaboost Natco® - FRANCE - 

HALL: 20 / STAND NO.: B/50 

- TRENDCOLOR SRL - Twin 

Soul all over (eyes-lips-cheeks) - 

ITALY - HALL: 18 / STAND NO.: 

D/46 - E/31 

- COSMAX, INC.- Pyxoh - 

SOUTH KOREA - HALL: 15 / 

STAND NO.: A/10 - B/5 

Sustainability: 

Ingredients, Formula, 

Packaging, Production 

Process: 

- CONFALONIERI MATITE 

SRL - Essential - Sustainable 

Eye Pencil Ultra Black with 

Hyaluronic Acid – ITALY HALL: 

15A / STAND NO.: A/5 

- ITIT COSMETICS - Beauty 

Snacks - ITALY - HALL 20 / 

STAND NO. B57 / C54 

- MYC PACKAGING 

INNOVATION CO., LTD.- 

Metallica Mascara - ITALY - 

HALL 18 / STAND C64 - D61 

THE JURY OF COSMOPROF 

& COSMOPACK AWARDS 


A jury of experts, trend 

agencies, opinion leaders, 

journalists and content creators 

from all over the world will 

choose the winners: 

• Abdul Majid Madi, Founder 

and CEO, District General 

Trading Company, Kuwait; 

• Amarjit Sahota, Founder, 

Ecovia Intelligence, UK 

• Ambra Martone, VP/ 

Presidente - ICR Cosmetiche 

Riunite / Accademia del 

Profumo, Italy 

• Barbara Doussard, 

Prospective Director, L’Oréal, 

France 

Benedetta Suardi, Technical 

Director - Kiko Milano 

Cosmetics, Italy 

• Daina Nadler, Vice President 

Sales & Marketing - Bigelow 

Trading, USA 

• Dee DeLuca-Mattos, Vice 

President of Marketing + New 

Business Development - ECRU 

NY, USA 

• Della Pass, General Manager 

- AKI BinSina, UAE 

• Emma Wingate, Pitch Global 

Director, Beauty & Wellbeing 

and Personal Care - Unilever, 

UK 

• Emmanuel Hembert, Global 

Head of Cosmetics & Personal 

Care - Quantis International, 

France 

• Federico Ferrazza, Director - 

Wired, Italy 

• Florence DALLE, Responsable 

Innovation et Miise en Forme - 

Parfums Christian Dior, France 

• Galib Virani, Chief Executive 

- Supercosmetics, Kenya 

• Giovanni Finamore, Expert 

Process & Control of Make -Up 

Bulk - L’Oréal, France 

• Hanan Van Lammeren, 

General Manager - Bookies 


Hair Supplies BV, The 

Netherlands 

• Inge Theron, Founder - Face 

Gym, UK 

• Jeanne Dréan, Beauty Editor 

- Madame Figaro, France 

• Jessica Cruel, Editor-in-Chief 

- Allure, USA 

• Kane Hammond, CEO, Co- 

Founder and Director - The 

Global Beauty Group, Australia 

• Kacey Culliney, Editor - 

CosmeticsDesign-Europe, UK 

• Kim D’Angelo, Buying and 

Management Executive - 

Neiman Marcus, USA 

• Lan Vu, Founder/CEO - 

BEAUTYSTREAMS, USA 

• Larissa Azanova, Editorin-Chief- 

Harper’s BAZAAR, 

Kazakhstan 

• Lauren O’Connell, Beauty 

Editor - Cosmopolitan Middle 

East Magazine, UAE 

• Maria Liu, General Manager 

- Clarins Distributor, Indonesia 

• Melony Conradie, Head of 

Buying Cosmetics - TFG (The 

Foschini Group), South Africa 

• Prince Chatterjee, Vice 

President - Reliance Retail, 

India 

• Sam Cheow, SVP, Global 

Product Trends, Innovation, 

Makeup Portfolio & Product 

Development, - Estée Lauder 

Companies, USA 

• Stephanie Bertand, Director 

Innovation Color & Skin Sun 

Body - Coty, France 

• Renee Parker, Co-Founder, 

Director of Strategy - Invinci 

Group, UK 

• Rosanna Gehring, Global 

Digital Brand Director - 

Douglas, Germany 

• Valentina Debernardi, Beauty 

Editor Harper’s Bazaar & 

Esquire - Hearst, Italy 

• Vikram Bhatt, Founder, Enrich 

Salons, India 

For the first time ever, the 

winners will be announced 

during a Cosmoprof Worldwide 

Bologna gala night, The One 

and Only Event, that will take 

place on Friday, March 17, in 

Palazzo Re Enzo, collocated in 

the heart of the historic centre 

of Bologna. The event will be 

reserved for the international 

press coming to Bologna, for 

the top buyers invited to the fair 

as guests of the Buyer program 

2023, and for the companies 

that have submitted their 

applications. 

LIFE ACHIEVEMENT 

AWARD 2023 

During the gala event the LIFE 

ACHIEVEMENT AWARD will be 

announced. The recognition 

is assigned by Cosmoprof to 

professionals and entrepreneurs 

that have distinguish themselves 

for their talents and resilience, 

making a vital contribution for 

the cosmetic industry evolution. 

For the 2023 edition, the 

award will be delivered to 

Nazih Hamad, Founder & CEO 

di Nazih Group, leader for 

distribution of products, services 

and furniture specific for salons 

and spa professionals. 

PARTNERSHIP WITH 

ISTITUTO MARANGONI 

The absolute novelty 

for 2023 edition is the 

trophy of Cosmoprof & 

Cosmopack Awards, realized 

in collaboration with the 

Istituto Marangoni thanks to 

a contest involving the most 

creative students attending the 

School of Design in Milan. 

From their talent, vision and 

originality a unique object is 

born, representing the perfect 

combination between design 

and beauty, as well as the 

innovation, the research and 

the excellence that characterize 

the cosmetic industry. 

For more information on the 

next edition of Cosmoprof & 

Cosmopack Awards 2023, 

https://www.cosmoprofawards. 

com/it, 

BEAUTYSTREAMS 

*** 

BEAUTYSTREAMS is the global 

beauty industry reference. 

Made for the beauty sector 

by industry insiders, the 

BEAUTYSTREAMS platform is 

an indispensable daily tool for 

strategy, innovation, marketing, 

and product development 

teams worldwide. 

Istituto Marangoni 

Born as Artistic Institute for 

Fashion in 1935 Istituto 

Marangoni has over 85 years 

of success in training the 

best fashion, art and design 

professionals. 

The teaching spaces of Istituto 

Marangoni have tested the 

talents of four generations of 

professionals, hailing from 5 

continents and representing 

the heritage of the school. 

It has been the springboard 

for more than 45.000 luxury 

professionals. Among them, 

Domenico Dolce, Alessandro 

Sartori, Paula Cademartori, 

Gilda Ambrosio, Julie de 

Libran, and Nicola Brognano. 

Over 4,000 participants from 

more than 107 countries come 

together in the 9 School of the 

GGE Group: Milan (School of 

Fashion and School of Design), 

Florence (School of Fashion & 

Art), Paris, London, Mumbai, 

Shanghai, Shenzhen, Miami, 

and Dubai.

W I L D W O O D O I L S 

of Australia 

Australia’s 

W I L D W 

largest 

O O D O I L Sand oldest 

of Australia 

distiller of Buddha Wood Oil. 

Wild Wood Oils of Australia has 

been naturally distilling 

Australian hardwood timber oils 

for over a decade. 

Our Buddha Wood (Eremophila mitchellii), 

Sandalwood (Santalum lanceolatum) and Cypress 

Oil products are pure, wild-harvested, and naturally 

extracted using steam distillation. 

These hardwood timbers are traditionally burned 

for their pleasant aroma, and have been used by 

indigenous Australians for thousands of years. 

Wild Wood Oils of Australia specialise in consistently 

delivering high quality oils in commercial quantities 

to the health and beauty industry. 

Our trees are sustainably harvested for the production 

of these unique essential oils. We pride ourselves on 

supporting local and sustainable harvest, from branch 

to bottle. 

Phone: +61 8 8562 3651 

Email: info@wildwoodoils.com 

Website: wildwoodoils.com

Beauty Exports March 2023

Create successful ePaper yourself

Delete template?

Save as template?