Beauty Exports March 2023

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<strong>March</strong> <strong>2023</strong><br />

Welcome back<br />

Cosmoprof<br />



10 16 22 42<br />

32<br />

46<br />

20<br />

12<br />

10<br />

Givaudan unveils RetiLife,<br />

a pioneering 100% natural-origin retinol<br />

crafted through biotech<br />

22<br />

Too Be <strong>Beauty</strong> sets sail for new markets<br />

12<br />

Cosmetic packaging manufacturer &<br />

high-precision cosmetic applicators<br />

32<br />

<strong>Beauty</strong> and personal care trends for<br />

<strong>2023</strong><br />

16<br />

Numee <strong>Beauty</strong>: For skin and planet<br />

lovers<br />

42<br />

interpack <strong>2023</strong> to focus on sustainability<br />

20<br />

Dior powered by Hydrafacial<br />

46<br />

Innova Market Insights: Supplements for<br />

skin health nearly tripled<br />

from 2017 to 2021<br />

1 <strong>Beauty</strong> <strong>Exports</strong>

eauty<br />

beautyEXPORTS<br />

Publisher<br />

Hüseyin Ferruh IŞIK<br />

on behalf of<br />

ISTMAG<br />

Magazin Gazetecilik Yayıncılık<br />

İç ve Dış Tic. Ltd. Şti.<br />

Managing Editor (Responsible)<br />

Mehmet SOZTUTAN<br />

mehmet.soztutan@img.com.tr<br />

Editor<br />

Dilara CICA<br />

info@img.com.tr<br />

Foreign Relations Manager<br />

Ayca SARIOGLU<br />

ayca.sarioglu@img.com.tr<br />

+90 212 454 22 33<br />

Technical Manager<br />

Tayfun AYDIN<br />

tayfun.aydin@img.com.tr<br />

Graphics & Design<br />

Sena ERGIN<br />

sena.ergin@img.com.tr<br />

Digital Assets Manager<br />

Kadir ERDEM<br />

kadir.erdem@img.com.tr<br />

Subscription<br />

sales@img.com.tr<br />






Merkez Mahallesi 29 Ekim Caddesi<br />

No: 11 Medya Blok Kat: 1<br />

P.K. 34197 Yenibosna - Bahçelievler /<br />


Tel: +90 212 454 22 22<br />

Fax: +90 212 454 22 93<br />


Buttim Plaza A Blok Kat: 4 No: 1038<br />

Bursa / TURKEY<br />

Tel: +90 224 211 44 50-51<br />

Fax: +90 224 211 44 81<br />


İHLAS MEDIA CENTER Merkez Mahallesi<br />

29 Ekim Caddesi No: 11 A/41<br />

Yenibosna - Bahçelievler / İSTANBUL / TURKEY<br />

Tel: +90 212 454 30 00<br />

Bolognese scent and style<br />

Bologna means a large smoked sausage in North America with not<br />

so pleasant smell especially for accompanying people of the bologna<br />

consumers but on the contrary, it means a nice smelling area with<br />

odors of perfumes, odors of trend, trade, projects and all excitements<br />

in the industry… It is compiled from five continents and blows over the<br />

Mediterranean reaching out all around the globe.<br />

As we are enjoying this scent since the first year of our <strong>Beauty</strong><br />

magazines, we are addicted to its talisman.<br />

Over a century, Cosmoprof Worldwide Bologna is the leading<br />

international event for the professional beauty sector. It is the proving<br />

venue where companies do business, and the perfect stage for the<br />

sharpest trend-setters to present breakthrough product launches and<br />

innovative solutions.<br />

Every year we witness its being a tailor-made fair for professionals in the<br />

cosmetics industry: 3 different trade shows dedicated to different sectors<br />

and distribution channels, with differentiated openings and dedicated<br />

initiatives and events. Cosmopack, Cosmo Perfumery Cosmetics, and<br />

Cosmo Hair & Nail & <strong>Beauty</strong> are the trio to attract professionals from<br />

around the world.<br />

The fair is the best place for the industry to generate a huge trade, to see<br />

the future trends, to set the trends, to learn all about the latest products,<br />

networks and all related developments in the industry. Every year<br />

industry visionaries, beauty experts and international speakers take the<br />

stage and tackle cosmetics industry’s biggest topics and forecast what’s<br />

next.<br />

It helps to strengthen your connections, reach new prospects and clients<br />

and break into new markets. Buyers from all over the world flow to<br />

Bologna to boost business opportunities.<br />

www.img.com.tr<br />



Cosmoprof Worldwide Bologna makes a<br />

tremendous come back<br />

Cosmoprof Worldwide Bologna will host over 2,900 companies from 64 countries and attract buyers from 50<br />

countries thanks to the support of ITA, Italian Trade Agency. Delegations of buyers, retailers, and distributors from<br />

the most strategic markets, such as North America, Europe, Middle East, Asia, and Oceania will meet Cosmoprof<br />

<strong>2023</strong> exhibitors to discover new proposal and industrial solutions.<br />

The 54th edition of Cosmoprof Worldwide Bologna is<br />

back with growing numbers. The leading b2b event for<br />

the beauty industry will be held from 1a 6th to 20th<br />

<strong>March</strong> <strong>2023</strong> in Bologna. The show will gather under one roof<br />

over 2,900 companies (+11% compared to 2022) from 64<br />

countries. 60% of exhibitors are coming from Europe, the<br />

remaining 40% from outside Europe. Pre-registered visitors<br />

to the event up to now are coming from 116 countries and<br />

regions. 29 country pavilions will attend with small and<br />

medium companies from Argentina, Australia, Belgium,<br />

Brazil, California, China, Czech Republic, Ecuador, France,<br />

Germany, Greece, India, Indonesia, Ireland, Japan, Latvia,<br />

Poland, Romania, South Korea, Spain, Sweden, Taiwan,<br />

Turkey, UK, Ukraine, and USA. Argentina, Australia, India,<br />

and Romania are new participants compared to 2022, and<br />

Ireland will attend the exhibition with its National Agency.<br />

The decisive factors of the growing numbers recorded in the<br />

<strong>March</strong> edition are the return of companies from China and<br />

Taiwan, that previously were unable to exit their respective<br />

countries, and the constant renewal of the exhibition space,<br />

representing the vitality of the sector. Cosmoprof Worldwide<br />

4 <strong>Beauty</strong> <strong>Exports</strong>

Bologna will attract buyers from 50 countries<br />

thanks to the support of ITA, Italian Trade Agency,<br />

and its offices that operate in the referent markets<br />

for the cosmetic industry. Delegations of buyers,<br />

retailers, and distributors from the most strategic<br />

markets, such as North America, Europe, Middle<br />

East, Asia, and Oceania will meet Cosmoprof<br />

<strong>2023</strong> exhibitors to discover new proposal and<br />

industrial solutions. The interaction with the<br />

Health & <strong>Beauty</strong> network, part of BolognaFiere<br />

Cosmoprof, will bring to Bologna a delegation of<br />

top buyers representing the European professional<br />

distribution channel.<br />

To meet business habits and needs of international<br />

stakeholders opening dates of each salon have<br />

been revised. Cosmopack, the area dedicated to<br />

the companies of the supply chain, and Cosmo<br />

Perfumery & Cosmetics, with the players of the<br />

retail channel and of prestige e mass market, will<br />

open from Thursday to Saturday, since foreigner<br />

operators prefer to concentrate business meetings<br />

in the working days. Cosmo Hair, Nail & <strong>Beauty</strong><br />

Salon, the salon dedicated to the professional<br />

channel, will maintain the traditional 4-day<br />

opening, from Friday to Monday, in order to<br />

welcome the operators when salons and beauty<br />

salons are closed.<br />

To facilitate the networking and the commercial<br />

relationships the Cosmoprof My Match digital<br />

platform will be renewed. The exclusive<br />

Cosmoprof software is a very appreciated matchmaking<br />

service by professionals, and it allows<br />

stakeholders to organize their stay at the event,<br />

with the possibility to select brands and suppliers<br />

that will best fit their commercial activity, and to<br />

previously organize their agenda of meetings.<br />

“After an extremely positive 2022, the data<br />

of Cosmoprof Worldwide Bologna <strong>2023</strong><br />

demonstrates the high-quality work carried out<br />

in the latest years, - says Gianpiero Calzolari,<br />

President of BolognaFiere - Cosmoprof is an<br />

unrivalled showcase for the players all over the<br />

world thanks to the excellence of its exhibition<br />

offer and to its ability to adapt itself to business<br />

habits that are constantly evolving.”<br />

“From Bologna the event continues to explore new<br />

markets and to optimize its presence in already<br />

consolidated areas, as it is proven by the recent<br />

announcement of the Miami event, thanks to the<br />

synergies with international leading partners, as<br />

well as to the support of the Italian Minister of<br />

Foreign Affairs and International Cooperation<br />

and of ITA, Italian Trade Agency, and to the<br />

collaboration with Cosmetica Italia – professional<br />

beauty association,” highlights Mr. Calzolari. “We<br />

are therefore ready to live with enthusiasm the<br />

next opportunities and the projects that we will<br />

face in the next months”.<br />

“In the current international context, which<br />

combines encouraging elements with new<br />

production and commercial challenges, MAECI<br />

and ITA continue supporting Cosmoprof<br />

Worldwide Bologna, - says Maurizio Forte,<br />

Director of the Made in Italy Promotion of Italian<br />

Trade Agency. “The main objective of ITA’s support<br />

for the Italian trade fair system, which absorbs<br />

about a third of the entire annual promotional<br />

investment, is the constant strengthening of<br />

the international leadership of our exhibitions.<br />

Cosmoprof is an unmissable appointment for<br />

companies in the sector and an undisputed<br />

international reference for commercial relations<br />

and new trends in the sector. The Agency’s<br />

collaboration with BolognaFiere Cosmoprof<br />

and Cosmetica Italia, in addition to enhancing<br />

the global role of Cosmoprof, aims as well to<br />

consolidate relations between Italian companies<br />

and foreign operators, thanks to the invitation of<br />

140 specialized buyers from around 50 countries.<br />

15 countries have been involved in carrying out<br />

a promotional communication campaign, too. A<br />

great job, for which I thank our partners, aiming<br />

at presenting Italy as a cradle of innovation for<br />

beauty and well-being, but also, and above all, as<br />

an industrial system of absolute excellence”.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


FACTS & FIGURES <strong>2023</strong><br />

All sectors of Cosmoprof<br />

Worldwide Bologna register<br />

a strong recovery. The<br />

International prestige of<br />

COSMOPACK keeps growing.<br />

The salon is the only example<br />

of a fair that presents the entire<br />

cosmetic supply chain, from<br />

formulation to packaging,<br />

from machinery to automation<br />

solutions for the industries,<br />

from contract manufacturing<br />

to private label. Cosmopack<br />

will gather the 17% of all<br />

Cosmoprof exhibitors,<br />

representing 38 countries,<br />

with a growth rate up to 16%<br />

when compared to 2022. The<br />

salon is widely recognized as<br />

the cradle of the new trends<br />

and it attracts every year brand<br />

owners and managers of the<br />

main multinational and beauty<br />

brands from all over the world,<br />

interested to enrich their offer<br />

with new innovative products.<br />

New for <strong>2023</strong> edition, the<br />

Ingredients Zone is a new<br />

exhibition area in Hall 20<br />

dedicated to producers and<br />

distributors of raw materials,<br />

active principles and functional<br />

ingredients, essential oils,<br />

fragrances, and formulation<br />

services.<br />

Raw materials and ingredients<br />

will be one of the main<br />

protagonists of the Cosmopack<br />

Factory, which for the<br />

<strong>2023</strong> edition will focus on<br />

the potentiality related to<br />

track&trace technologies. The<br />

installation, curated by Studio<br />

Sara Ricciardi, will accompany<br />

the visitors in a tailor-made<br />

journey to the discovery of a<br />

whole product life cycle, from the<br />

choice and supply processes of<br />

raw materials to the distribution<br />

control and the consumer<br />

experience, analyzing how the<br />

virtuous connections of the<br />

supply chain can be the elements<br />

assuring quality, authenticity, and<br />

safety of cosmetics. The technical<br />

partners of the initiative will be<br />

Antares Vision Group, Induplast<br />

Packaging Group and N&B –<br />

Natural is Better.<br />


COSMETICS will host the new<br />

proposals and main curiosities<br />

of the prestige and premium<br />

perfumery and of the green<br />

and natural collections for the<br />

retail. The salon hosts 45% of<br />

all Cosmoprof exhibitors (+8%<br />

compared to 2022), coming<br />

from 52 countries and presenting<br />

the most suitable solutions for<br />

the multichannel evolution of<br />

retail and new purchasing habits.<br />

The conjunction with Cosmopack<br />

and the growing attendance<br />

of specialists in raw materials<br />

will be a fundamental element<br />

to facilitate the interactions<br />

between manufacturers and<br />

brands. Indie brands will be the<br />

protagonists of the Extraordinary<br />

Gallery in Hall 14. More than<br />

50 companies of small and<br />

medium dimension will bring<br />

to the event their eclectic and<br />

unique approach to beauty,<br />

which is perfectly fitting the new<br />

needs of younger generations. A<br />

delegation of Indie brands from<br />

France will also participate.<br />

The <strong>Beauty</strong> Tech area in hall<br />

22 winks at young generations,<br />

too. Innovation, 3D/AI/AR/VR<br />

solutions and revolutionary apps<br />

will be the common thread of<br />

the area. The most interesting<br />

players in the tech sector will<br />

present services and tools which<br />

attract consumers that are more<br />

prone to lean into the new<br />

digital potentiality. Companies<br />

from 6 different countries will<br />

participate: Croatia, India,<br />

Korea, Slovakia, Taiwan, and<br />

Turkey.<br />

6 <strong>Beauty</strong> <strong>Exports</strong>


For info and distribution queries: sales@numeebeauty.com numeebeauty.com numee.beauty



AT HALL 16 F17B<br />



For info and distribution queries: sales@numeebeauty.com numeebeauty.com numee.beauty

Givaudan unveils<br />

RetiLife, a<br />

pioneering 100%<br />

natural-origin<br />

retinol crafted<br />

through biotech<br />

The first sustainable alternative to synthetic retinol<br />

“Throughout the years, Active <strong>Beauty</strong> has broken cosmetic boundaries by launching active<br />

ingredients that outperform competitors. With the launch of RetiLife, a unique hero cosmetic<br />

biotech innovation, we focus on creating consumer-preferred products that leverage our<br />

capabilities in line with our purpose.”<br />

Maurizio Volpi, President Givaudan Fragrance & <strong>Beauty</strong><br />

Givaudan announces<br />

today the introduction of<br />

RetiLife, a molecule for<br />

anti-ageing and a breakthrough<br />

evolution for the cosmetic<br />

industry. This new active<br />

ingredient is the first 100%<br />

naturally sourced retinol, and as<br />

such a sustainable solution to<br />

chemically synthesised retinol.<br />

RetiLife is the result of<br />

advanced biotechnology<br />

development by our experts.<br />

Through the use of microorganisms,<br />

pure retinol<br />

is produced in a natural<br />

carrier during a fermentation<br />

process from plant sugars<br />

and combined with natural<br />

antioxidants to ensure its<br />

protection, even at a very<br />

high concentration. RetiLife<br />

is the first of its kind to offer<br />

a sustainable alternative to<br />

synthetic retinol with similar<br />

anti-wrinkle efficacy.<br />

With 100% natural-origin<br />

content, including sunflower oil<br />

as a carrier, the composition<br />

of RetiLife avoids synthetic<br />

ingredients such as BHT/BHA<br />

or polysorbate. Its molecule<br />

is identical to its chemical<br />

counterpart.<br />

Romain Reynaud, R&D Director<br />

of Givaudan Active <strong>Beauty</strong>,<br />

said: “Retinol is widely used<br />

in skincare applications for<br />

its well-known efficient antiwrinkles<br />

properties. After years<br />

of research and development,<br />

we are thrilled to offer the most<br />

innovative and sustainable<br />

retinol on the cosmetic market<br />

and therefore open the door<br />

to new cosmetic applications.<br />

RetiLife is a game-changer<br />

in the beauty industry that<br />

responds to consumer demand<br />

for cleaner beauty products.”<br />

RetiLife will be introduced<br />

during in-cosmetics Global<br />

taking place in Barcelona<br />

(Spain) from 28-30 <strong>March</strong><br />

<strong>2023</strong>.<br />

10 <strong>Beauty</strong> <strong>Exports</strong>

NAIL<br />

Sally Hansen®<br />

collaborates with Peeps®<br />

Coty Inc. Sally Hansen® is once again<br />

teaming up with the iconic PEEPS® Brand<br />

to bring a limited-edition collection inspired<br />

by everyone’s favorite marshmallow treat. The new<br />

Sally Hansen Insta-Dri® X PEEPS® Collection will<br />

allow fans to express their PEEPSONALITY® with<br />

seven shades that feature an all new “sugar texture”<br />

for a finish that feels exactly like a sugar-coated<br />

PEEPS® Marshmallow treat.<br />

Each polish in the collection incorporates Sally<br />

Hansen’s beloved revolutionary Insta- Dri®<br />

technology. The #1 quick-dry polish in the United<br />

States, Insta-Dri® features a three-in-one formula<br />

with a built-in base and top coat that dries in just<br />

60 seconds. The new and improved Insta-Dri®<br />

swift precision brush provides full coverage in<br />

just one stroke so you can complete your brilliant<br />

look in less time than it takes to enjoy a PEEPS®<br />

Marshmallow Chick. One stroke. One coat. Done!<br />

“Our first partnership with PEEPS® was so wellreceived<br />

we just had to do it again. We loved<br />

seeing all the creative ways our consumers used our<br />

polishes from creating nail art to including them<br />

in Easter baskets. We are looking forward to our<br />

second year partnering with the beloved brand to<br />

bring smiles to everyone this Spring,” said Celia<br />

Tombalakian, Vice President, Global Marketing for<br />

Sally Hansen.<br />

“We are delighted to partner with Sally Hansen<br />

once again to bring the vibrant colors and textures<br />

of PEEPS® to life through nail polish. Our fans<br />

love everything and anything PEEPS®, so we are<br />

excited to give them another fun way to celebrate<br />

the season,” said Caitlin Servian, Brand Manager<br />

for PEEPS®.<br />

imPRESS Press-On Manicure<br />

& LoveShackFancy team up<br />

to launch a limited-edition<br />

collection<br />

SmartMouth – a leading provider of innovative<br />

oral-care products – introduced new size<br />

options for three of its core product lines.<br />

SmartMouth’s Original Activated Mouthwash<br />

employs two powerful liquids to eliminate and<br />

prevent bad breath. Its Sulfur Eliminating Solution<br />

destroys the root cause of bad breath: sulfur<br />

gases in the mouth. When mixed with its Zinc Ion<br />

Activating Solution, the combined solution instantly<br />

activates to release billions of zinc ions that bond to<br />

the germs in the mouth, stopping the return of bad<br />

breath for 24 hours with just two rinses a day.<br />

“In launching these new packaging sizes for our<br />

core products, we hope to give our customers more<br />

choices and more convenience,” said SmartMouth<br />

CEO Jim Scheetz. “The 10.82-oz. size fits in most<br />

medicine cabinets, and SmartMouth Single Packs<br />

are great for travel. What hasn’t changed is our<br />

products’ effectiveness in preventing bad breath at<br />

its source by eliminating sulfur gas.”<br />

SmartMouth Original Activated Breath Rinse<br />

Single Packs make it easy to take SmartMouth<br />

on the road. The flexible, TSA-friendly packets<br />

work just like the dual-pour bottle to keep the two<br />

liquids separate until use, and fit easily in a purse,<br />

luggage, briefcase or pocket.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Cosmetic packaging<br />

manufacturer & high-precision<br />

cosmetic applicators<br />

With innovation in trends and technology, GEKA pushes the limits<br />

of cosmetic applicators.<br />

More than 600 packaging patents and 4,000 mascara<br />

brush designs are evidence of GEKA’s experience as a<br />

manufacturer, supplier, and wholesaler of beauty micro<br />

brushes such as mascara, lip gloss and concealer wands. Its<br />

cosmetic packaging experts provide a comprehensive range of<br />

beauty tools including high-performance applicators, fully finished<br />

products, and beauty accessories.<br />

GEKA has an established global presence and provide its customers<br />

with a combination of global reach supported by a local presence<br />

for direct and immediate access, feedback, and solutions.<br />

GEKA works with the most iconic names in beauty as well as those<br />

launching their first beauty brand. The company is the partner<br />

both for those looking for turnkey solutions and for those seeking<br />

innovation and responsible, honest packaging.<br />

The customers of GEKA rely on their product expertise, constant flow<br />

of innovations, and countless patents that mark GEKA out as the goto<br />

specialists. Together with its clients, it develops masterpieces which<br />

inspire consumers with their strong aesthetic and functionality.<br />

Innovative approaches from the classic to the<br />

extravagant<br />

Customers worldwide rely on its long-term experience and expertise<br />

in developing exclusive developments with maximum individuality.<br />

GEKA makes completely new, customer-specific cosmetic applicators<br />

and packaging that set new trends in the cosmetics market.<br />

From enchantingly extravagant to elegantly classic, it makes the<br />

unexpected possible, offer innovative approaches, and adapt its<br />

patented manufacturing processes on an individual basis.<br />

The company’s in-house design and engineering teams work with<br />

their customers on ideation, design concepts, prototypes, application<br />

excellence, and finishing techniques. Together with market-leading<br />

brands, GEKA produces masterpieces which inspire consumers with<br />

both aesthetic and functionality.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Ready to go solutions<br />

MORE THAN 1,200 ITEMS<br />




GEKA is known for its extensive<br />

product line, for rapid product<br />

launches and price-sensitive<br />

budgets. Its modular range of<br />

colored cosmetic packaging<br />

for liquids features more<br />

than 1,200 items, offering<br />

limitless possibilities for<br />

combining bottles, caps<br />

and applicators.<br />

Turnkey packaging<br />

solutions means short<br />

lead times with no<br />

investment required.<br />

The solutions of GEKA<br />

are individualized and<br />

branded by its expert<br />

in-house decoration<br />

team. The company<br />

can quickly coordinate<br />

trending units with your brand’s<br />

aesthetics to differentiate<br />

your ranges. It transforms the<br />

ordinary into the extraordinary.<br />

And on request, they also<br />

deliver fully finished products.<br />

Explore the unique product<br />

lines of GEKA and configure<br />

and style your new product:<br />

configurator@geka-world.com<br />

Full service:<br />

The all-around-worry-free<br />

package<br />

In-house expertise from a<br />

single source: GEKA offers fully<br />

finished, ready-to-buy products<br />

from the production line. Its<br />

full-service package includes<br />

the applicator, packaging,<br />

formulation, lab expertise,<br />

graphics, finishing, filling,<br />

and accessories, all perfectly<br />

coordinated with each other<br />

and with the brand’s<br />

DNA.<br />

The in-house laboratory<br />

team of the company<br />

provides holistic advice<br />

on formulas with<br />

the aim of optimally<br />

coordinating the<br />

formulation, applicator,<br />

and packaging. Its team<br />

of chemists, polymer<br />

experts, packaging and<br />

application specialists<br />

tests all the parameters of<br />

the product thoroughly, using<br />

microbiological laboratory<br />

testing as well as application<br />

tests. With the help of<br />

standardized application<br />

claim values, the application<br />

tests can be evaluated and<br />

reproduced as part of a brush<br />

comparison. Where required,<br />

GEKA happily discusses<br />

bulk recommendations and<br />

provide you with information<br />

on viscosity. In addition, it can<br />

advise you on matters relating<br />

to formulation and test all<br />

materials for compatibility and<br />

quality in its own laboratory.<br />

Find your perfect match:<br />

Mascara Workshop<br />

How better to respond to<br />

what its customers want than<br />

to engage with them directly<br />

face-to-face? That is the simple<br />

principle behind our Mascara<br />

Workshop, where GEKA invites<br />

you to develop your product<br />

with them. They invite you<br />

to the center of excellence<br />

for mascara development:<br />

Bechhofen in Germany!<br />

“One day of constructive<br />

discussions yields results that<br />

inspire. With the right instinct<br />

for trends, we will find the<br />

perfect product for you and<br />

your customers in a single day.<br />

You tell us your requirements<br />

in relation to volume, fibers,<br />

the brush, packaging, and<br />

formulation and we advise<br />

and test possibilities during the<br />

workshop,” explains an official<br />

of the company. “By the end of<br />

the day, you will receive exactly<br />

the product combination that<br />

you want, and gain interesting<br />

insights and targeted advice on<br />

top.”<br />

14 <strong>Beauty</strong> <strong>Exports</strong>


First post-consumer-recycled fiber<br />

for mascara brushes<br />







• VEGAN<br />

We are an internationally recognized specialist in the manufacture of all<br />

brush types. Our twisted wire brushes are high-quality products we've<br />

developed in-house for more than 60 years. Whether it's special fibers,<br />

eye-catching colors, innovative bristle cuts or unique brush shapes, our<br />

patented brush concepts are unique applicators.<br />

geka-world.com<br />



Numee <strong>Beauty</strong>:<br />

For skin and planet lovers<br />

Numee is all about new beginnings<br />

After thirty years of developing and manufacturing<br />

products for others, 2 years ago we started our<br />

new adventure. Numee was born as a result<br />

of combining our knowledge, experience, and<br />

values to create transparent, effective products<br />

committed to the diversity of skin and the world<br />

around us.<br />

Two years later we are now proud to have a<br />

presence in 25 countries around the world.<br />

Transformative and respectful beauty<br />

Following a Conscious <strong>Beauty</strong> philosophy, Numee<br />

responds to the growing demand for cosmetic<br />

products that are respectful to the skin and the<br />

environment, that are effective, and deliver results<br />

for all types of skin.<br />

Numee connects the concepts of well-being,<br />

sustainability, and beauty. All our formulas are<br />

vegan, cruelty-free, and a blend of the most<br />

sought-after cosmeceutical actives, a high<br />

percentage of natural ingredients, and surprising<br />

textures.<br />

16 <strong>Beauty</strong> <strong>Exports</strong>

HEY!<br />



Numee creates effective formulations where the most innovative science and<br />

technological actives unleash the potential of natural ingredients, always with<br />

respect for the environment. So you can expect to find in our products the best<br />

of what nature and science can offer.<br />

We carefully select the ingredients and develop innovative solutions to cater to<br />

the needs of all different skin types. The result? Effective, sustainable, and<br />

skin-friendly products.

We love your skin [and your mind]<br />

Perfectly imperfect. Under this premise, we embrace real beauty and promote the creation of products<br />

that enhance inner and outer beauty. We have full awareness of the strong connection that exists<br />

between physical and emotional well-being, and we are committed to helping consumers to look at<br />

themselves with a new, and kinder perspective. We do not try to change the skin, but to enhance their<br />

ability to self regenerate and discover the best version of themselves: healthy,fresh, and balanced skin.<br />

We adore the planet [and all who inhabit it]<br />

At Numee we love animals so all our products are vegan and, obviously, we reject any form of animal<br />

exploitation and cruelty. Not only do we not test our products on animals, but neither do our suppliers,<br />

and never will. Commitment to society is also one of our principles. We ensure the safety and health of<br />

our workers. Each year, we pass several Ethical Audits, such as SMETA and ICS, obtaining the<br />

highest scores.<br />

Reducing our impact<br />

We believe that excessive packaging does not translate into prettier products. That’s why our packaging<br />

incorporates PCR plastic and is recyclable, simple,and standard to reduce waste and facilitate the<br />

recycling process. Our cartons are FSC certified and, to reduce the carbon footprint, we source our<br />

components from Spanish or European suppliers, when possible.<br />

18 <strong>Beauty</strong> <strong>Exports</strong>

Make skincare fun<br />

again!<br />

With Numee the beauty routine<br />

will not be an obligation but<br />

the most anticipated moment<br />

of the day. We make skincare a<br />

fun time by providing innovative<br />

and sensory product concepts.<br />

With our colorful designs,<br />

we aim to promote positivity,<br />

happiness, and energy, while<br />

resonating with the lifestyle of<br />

our consumers. Skincare is not<br />

a one-size-fits-all, each skin is<br />

different and so is your beauty<br />

routine. Listening to the skin is<br />

essential to know what itneeds<br />

at all times.<br />

You will always find a match in<br />

Numee´s constantly evolving<br />

catalog!<br />

COSMEWAX. More than<br />

60 years caring for skin<br />

around the world<br />

Cosmewax is a leading<br />

company in Spain in the<br />

manufacture and marketing<br />

of cosmetics and depilatory<br />

products for more than 60<br />

years. The secret? A team of<br />

highly qualified people and two<br />

Research and Development<br />

plants equipped with the most<br />

advanced infrastructure and<br />

technology.<br />

Our products have gone around the world. We guide, develop and manufacture cosmetics for<br />

leading brands on five continents under the same premise: tocreate effective products that meet their<br />

expectations. We export to more than 50 countries and offer a comprehensive and flexible customeroriented<br />

service ranging from evaluation, definition, and design to manufacturing and delivery.<br />



<strong>Beauty</strong> <strong>Exports</strong><br />


Dior powered<br />

by Hydrafacial<br />

• Dior <strong>Beauty</strong> is happy to announce a partnership with<br />

The <strong>Beauty</strong>Health Company (NASDAQ:SKIN), home<br />

to flagship brand Hydrafacial, to develop a custom<br />

Dior powered by Hydrafacial experience which will be<br />

available exclusively at Dior spas from April <strong>2023</strong>.<br />

The Dior powered by Hydrafacial experience<br />

debuts a custom protocol co-created by<br />

Hydrafacial and Dior and a co-branded<br />

booster, incorporating the best of Dior skincare<br />

with Hydrafacial technology.<br />

The innovative, 90-minute treatment is designed<br />

for the ultimate experience in wellness and luxury.<br />

It begins with a thorough cleansing and exfoliation<br />

of the face with the Dior Floral Peeling Lotion<br />

diffused through Hydrafacial’s Roll on handpiece<br />

and patented vortex technology. The skin is<br />

perfectly prepared to then receive a further holistic<br />

treatment, taking into consideration the client’s<br />

skin needs with expert Dior Spa gestures.<br />

“We are pleased to be partnering with the iconic<br />

Dior brand to bring this exceptional treatment<br />

experience to Dior spas around the world,” said<br />

<strong>Beauty</strong>Health President and Chief Executive<br />

Officer Andrew Stanleick. “The Dior Powered by<br />

Hydrafacial experience is a perfect example of<br />

our commitment to providing category creating<br />

protocols and forging partnerships with the best in<br />

beauty and skincare.”<br />

“This partnership with Hydrafacial is part of our<br />

commitment to develop treatment protocols<br />

with the ultimate goal of rejuvenating the skin<br />

to reverse the signs of aging. This treatment has<br />

been developed to capitalize on the Hydrafacial<br />

experience and reinforce its effectiveness with the<br />

power of the Dior Floral Peeling Lotion, which<br />

uses a new-generation active ingredient, PHA<br />

(polyhydroxyacids) and niacinamide, which are<br />

essential for the quality of skin texture. The skin is<br />

then perfectly receptive to the holistic treatments<br />

developed by the Dior Spa, providing spectacular<br />

and visible skin results during a deep moment<br />

of wellness.” Virginie Couturaud, Scientific<br />

Communication Director at Parfums Christian Dior<br />

The Dior powered by Hydrafacial<br />

experience will be available<br />

exclusively at Dior spas from April<br />

<strong>2023</strong>.<br />

20 <strong>Beauty</strong> <strong>Exports</strong>

Too Be <strong>Beauty</strong> sets sail for<br />

new markets<br />

Would you like to have a bigger smile with fleshier lips? Too Be <strong>Beauty</strong> offers a 24-carat golden<br />

opportunity for you!<br />

The secret to make the lips look bigger and livelier is hidden in the stylish packaging of Too Be <strong>Beauty</strong><br />

24 K Pure Gold Lip Volumizer. By launching a unique lip care product using 24 karat gold, Too<br />

Be <strong>Beauty</strong> has realized something that hasn’t been done in the industry. The company exports the<br />

formula of lips that are visibly charming without pain and any medical treatment.<br />

“Our unique product is available in Amazon America. We growth in Dubai market. We make deals to be<br />

in the Asian market. We promote our products at Italia. We participate in the leading shows and you will<br />

see us in the important market places and shows in <strong>2023</strong>”, explains Tugba Bahar Koksal, Founder of Too<br />

Be <strong>Beauty</strong>.<br />

Tugba Bahar Köksal, who determined her brand slogan as “Are you ready to experience the<br />

uniqueness?”, told the story of the emergence of her brand and export targets to <strong>Beauty</strong> Export<br />

magazine.<br />

22 <strong>Beauty</strong> <strong>Exports</strong>

Could you tell us about the establishment story of Too<br />

Be <strong>Beauty</strong> brand? How did the idea to launch your<br />

brand emerge? Which regions do you operate at?<br />

Our head office is located in Turkey. We are a manufacturer<br />

and an exporter company in this field. Too Be <strong>Beauty</strong> cosmetic<br />

brand started its work during the pandemic period. We have<br />

been following world brands and newly released clinical<br />

products closely for a long time. As a result of our 1-year R&D<br />

studies, we have proven with clinical and dermatests that 24<br />

carat pure gold is very effective on the lips. As a result of all<br />

these efforts, we launched the Too Be <strong>Beauty</strong> 24 K Pure Gold<br />

Lip Volumizer brand.<br />

We export Too Be <strong>Beauty</strong> 24 K Pure Gold Lip Volumizer all over<br />

the world. Recently, the biggest demand came from Russia,<br />

India and most European countries, and especially from the<br />

Middle Eastern countries.<br />

We are happy and proud that we achieved effective results<br />

and broke new ground by using gold for the first time in the<br />

cosmetics industry in this field.<br />

Tugba Bahar Koksal<br />

Founder of Too Be <strong>Beauty</strong><br />

Can you tell us about your lip care product<br />

formulated by combining its active<br />

ingredients with 24 carat gold? How does<br />

it manage to make the lips look bigger and<br />

charming?<br />

This formula, which has passed dermatological and<br />

clinical tests, makes our brand a pioneer. According<br />

to the results of the Invivo clinical studies carried out<br />

in Poland’s SkinLab Laboratories and the test results<br />

performed in Germany’s Dermatest Laboratories, it<br />

has been observed that the pH value of our product<br />

is compatible with the lip skin and does not cause<br />

any allergic reaction. According to the results of the<br />

efficacy tests, it has also been proven to significantly<br />

increase the lip volume after regular use. Thanks<br />

to the natural actives in its content, it makes a mild<br />

peeling effect on the lip skin and ensures the removal<br />

of dead cells. According to user results, after 28<br />

days, lips were 80% fuller, 90% more pronounced lip<br />

contour, 95% more moist and pink.<br />

According to the 56-day efficacy report, these rates<br />

revealed that 90% voluminous, 95% more moist and<br />

prominent lip contour, and 100% more pink lips.<br />

These effective results are the mirror of our brand.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


What ingredients do you use in your<br />

product? Where do you source these<br />

items from? From which regions do your<br />

products welcome demand the most?<br />

Too Be <strong>Beauty</strong> Lip Volumizer has been specially<br />

designed to protect naturally thin and ambiguous<br />

lips and lip tissues that thin and wrinkle due<br />

to aging. Our product contains Lonosome<br />

technology, L-Ornithin ammonoacid, natural<br />

mustard extract and 24-karat gold particles<br />

specially developed to make lips look voluminous,<br />

smoother and tighter. It is possible to achieve<br />

successful results by using 1 bottle for 56 days.<br />

At the same time, the highest demand for our<br />

products comes from the Middle East and India.<br />

What is your reason for using gold in your<br />

lip care product? Although the use of gold<br />

in the beauty industry is not very common,<br />

does introducing such a product to the<br />

consumers affect your sales?<br />

The use of gold in the cosmetics industry dates<br />

back to ancient civilizations. It is widely used,<br />

especially in Asia. You can also see the use of<br />

gold as part of the Ayurvedic healing system in<br />

India. If we go back much further, the golden<br />

masks of Cleopatra in Egypt were quite famous<br />

for that period. Gold masks are still used today,<br />

the feature that distinguishes Too Be <strong>Beauty</strong> from<br />

other brands is that we have broken new ground<br />

by focusing on the use of 24 karat gold in lip<br />

care.<br />

24 <strong>Beauty</strong> <strong>Exports</strong>

How do you evaluate the interest of your<br />

products at <strong>Beauty</strong>world Middle East?<br />

<strong>Beauty</strong>world Middle East, as the global beauty<br />

industry comes to learn about new trends,<br />

technologies, and business opportunities, we<br />

attend the region’s largest international trade<br />

fair for beauty. The event, which ran successfully<br />

for three days at the Dubai World Trade Centre,<br />

attracted visitors from around the world. Too Be<br />

<strong>Beauty</strong> is loved at <strong>Beauty</strong>world Middle East Dubai.<br />

We met so many customers from all over the<br />

world.<br />

Do you plan to release another cosmetic<br />

products?<br />

My team and I will have nice surprises. Our<br />

R&D studies continue. We want to continue to<br />

carry out innovative works in this field. We have<br />

accomplished successful works in the field of<br />

cosmetics in the short term. Now our goal is to<br />

promote our brand in the world market in the best<br />

way and to expand our product range. That’s<br />

why we actively participate in the world’s leading<br />

fairs and events and advertise around the world.<br />

It is possible for exhibitors and users to see our<br />

product in many fairs.<br />

In <strong>2023</strong>, we will launch the new product to the<br />

industry. We are sure that man will love our<br />

product and add to their personal care routine.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Meeting point of the professional beauty industry:<br />

BEAUTY DUSSELDORF <strong>2023</strong><br />

Leading Düsseldorf trade fair to present the full range of service cosmetics from 31 <strong>March</strong> to 2 April <strong>2023</strong>.<br />


from 31 <strong>March</strong> to 2 April<br />

<strong>2023</strong> the whole world of<br />

service cosmetics will meet to find<br />

information and exchange on<br />

new treatments, products, care<br />

concepts, trends and innovations.<br />

Experts and professionals from<br />

the Cosmetics, Nail, Foot as well<br />

as Wellness & Spa fields can look<br />

forward to a high-class trade fair<br />

with a diverse programme and<br />

active togetherness in an exclusive<br />

atmosphere. The exhibition<br />

segments Foot as well as Wellness<br />

& Spa (Hall 9), Cosmetics ordering<br />

area (Hall 10), Cosmetics direct<br />

(direct sales area) (Hall 11),<br />

Nail (Hall 12) and Accessoires &<br />

Bijouterie (Hall 12) will provide a<br />

comprehensive and optimal market<br />

overview.<br />


undisputed market leader in terms<br />

of business, quality and ambience<br />

due to its unique concept<br />

combining information, continuous<br />

education and entertainment.<br />

Jointly with our partners, however,<br />

we would also like to continuously<br />

develop the trade fair further<br />

and have several interesting<br />

new formats in planning. Here<br />

knowledge transfer is a topic<br />

earmarked to play a bigger role,”<br />

says Hannes Niemann, Director<br />

of BEAUTY. A special hallmark of<br />

the Düsseldorf event has been and<br />

will be the excellent and hands-on<br />

expert and continuous education<br />

programme. Here, expertise at<br />

the highest level is conveyed in a<br />

compact and informative format<br />

at no charge and many tips and<br />

ideas for daily work are shared.<br />

Spurred on by increasing<br />

digitalisation more and more<br />

beauty professionals also<br />

look at the possibilities of new<br />

technologies and communication<br />

channels. At BEAUTY these topics<br />

had so far been addressed at Web<br />

S@lon. In future, the focus will be<br />

more on topics relevant to salon<br />

business management. At BEAUTY<br />

<strong>2023</strong> workshops will be offered<br />

for the first time that will provide<br />

visitors with valuable strategic<br />

impulses for their businesses<br />

– featuring the core themes<br />

Marketing, Salon Management,<br />

Corporate Governance, Sales,<br />

Canvassing or Recruiting.<br />

Addressed will be important details<br />

that can make the difference<br />

especially for service or customer<br />

care.<br />

In addition, a SkinCare Forum is<br />

planned where various aspects<br />

of professional cosmetics as well<br />

as current topics from medicine,<br />

science and practice will be<br />

covered. Alongside cosmetic and<br />

medical content, complementing<br />

and overarching topics of<br />

importance to beauty, well-being<br />

and health will also be featured<br />

– such as sustainability, nutrition,<br />

natural cosmetics or “clean<br />

beauty”.<br />

Certified podiatrists and<br />

chiropodists require a credit system<br />

for their continuing education<br />

and certification. At BEAUTY the<br />

stage programme at Meeting<br />

Point Nail is to be enhanced with<br />

new impulses: courses will be<br />

offered where participants can<br />

obtain these continuing education<br />

credits. “Our subjects are oriented<br />

towards the therapeutic segment<br />

of chiropody in terms of content<br />

and will comply with all required<br />

continuing education criteria,” says<br />

Niemann.<br />

After the great premiere last<br />

year, the Nailympia nail tech<br />

competition will also be held at<br />

BEAUTY <strong>2023</strong>. At this professional<br />

and highly acclaimed international<br />

competition the best nail designers<br />

from the international nail sector<br />

compete with each other.<br />

With continuing education and<br />

knowledge transfer as well as<br />

the glamour factor and good<br />

entertainment also becoming more<br />

and more important, the plan<br />

is to develop the Meeting Point<br />

in Hall 10 more into an event<br />

stage. As in the past, fixed events<br />

at the Meeting Point will include<br />

the Golden Mask for Make-Up<br />

Artistry award-giving ceremony,<br />

the BEAUTY Talk with a celebrity as<br />

well as the EUROPEAN MAKE-UP<br />

AWARDS New Talent and Expert.<br />

In cooperation with publishing<br />

house ‘KOSMETIK international’<br />

the “Gloria – German Cosmetics<br />

Award” will be presented as part of<br />

BEAUTY.<br />

26 <strong>Beauty</strong> <strong>Exports</strong>

Skin at Peace launches new breakthrough<br />

delivery service that eliminates need for<br />

harsh preservatives in skincare<br />

• Skin at Peace’s small batch production that ships fresh products direct to customer monthly is a pivotal<br />

solution for sensitive skin<br />

Skin at Peace has produced a new skincare<br />

solution modeled from the nutrition and<br />

supplement industry that delivers fresh<br />

ingredients through a subscription program<br />

straight from the lab to the customer’s home.<br />

Skin at Peace’s co-founder and formulator is an<br />

MD and microbiologist who realized that their<br />

plant-based skincare can last up to three months<br />

without expiring. By offering a monthly delivery<br />

service, the ingredients never have time to expire<br />

before their new shipment arrives.<br />

28 <strong>Beauty</strong> <strong>Exports</strong>

Preservatives have been proven<br />

to cause contact dermatitis<br />

and urticaria in sensitive<br />

skin. Even in the smallest<br />

amounts, preservatives can<br />

irritate rosacea and other skin<br />

conditions. Preservatives can<br />

also cause health problems<br />

for unborn babies through the<br />

mother’s skin. This makes Skin<br />

at Peace ideal for pregnancy<br />

and nursing mothers.<br />

Skin at Peace’s other founder<br />

has been an esthetician for<br />

sixteen years, and suffers from<br />

rosacea herself. She tried many<br />

of the highest quality skincare<br />

lines and treatments, with no<br />

relief. Within days of using Skin<br />

at Peace with no preservatives,<br />

her skin calmed. There are now<br />

many success stories of people<br />

having great improvement in<br />

their skin in a short time after<br />

using only Skin at Peace.<br />

Many people with sensitive<br />

skin avoid ingredients such as<br />

vitamin C and niacinamide,<br />

terrified of causing a reaction to<br />

their already delicate skin. Skin<br />

at Peace discovered it was not<br />

these vitamin-based ingredients,<br />

(which have been reported to<br />

actually help strengthen and<br />

repair the skin’s barrier) that<br />

were causing irritation. It was<br />

the preservatives, sulfates,<br />

parabens, and fragrance. Skin<br />

at Peace found through trial<br />

and error during their first few<br />

years of multiple formulas, that<br />

it isn’t enough to just remove<br />

all sulfates, parabens and<br />

fragrance, preservatives must<br />

also be removed to see longlasting<br />

results.<br />

Skin at Peace acknowledges<br />

that their monthly subscription<br />

membership is the only way to<br />

bypass the use of preservatives.<br />

In most cases, products that<br />

will be used longer than three<br />

months after they were made,<br />

are not recommended without<br />

some kind of antimicrobial<br />

preservative.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Markem-Imaje to participate in<br />

Cosmopack Tradeshow in Bologna<br />

Markem-Imaje (MI), the global provider of<br />

end-to-end supply chain solutions and<br />

industrial marking and coding systems, will<br />

be represented at this year’s Cosmopack event<br />

to showcase its solutions for the cosmetics supply<br />

chain. Manufacturers face challenges in terms<br />

of the need for both hardware that can provide<br />

exceptionally high-quality coding, and software<br />

that meets traceability and brand protection<br />

demands. MI will present a range of dedicated<br />

solutions based on different coding technologies,<br />

from laser to continuous inkjet, from print and<br />

apply to thermal transfer, alongside its packaging<br />

intelligence software.<br />

Cosmopack is the leading international event<br />

fully dedicated to the entire supply chain of the<br />

cosmetics industry: ingredients and raw materials,<br />

contract manufacturing and private label,<br />

packaging, applicators, machinery, automation<br />

and full-service solutions. The event takes place<br />

from <strong>March</strong> 16th to 18th at Bologna’s Exhibition<br />

Centre.<br />

Under pressure from consumers and regulation,<br />

manufacturers must be able to trace their<br />

products from end to end, all along the chain,<br />

and to minimize the impact of a product recall<br />

if necessary. Massimo Cavazzini, Sales Manager<br />

at MI Italy says: “It is becoming essential that<br />

products are coded and labeled correctly at the<br />

time of production and that they can then be<br />

identified quickly and precisely at each stage:<br />

primary package, carton, case and pallet.<br />

Insufficient coding at any stage breaks the chain<br />

of data with possible financial and/or reputational<br />

implications.”<br />

30 <strong>Beauty</strong> <strong>Exports</strong>

Massimo Cavazzini<br />

Sales Manager at MI Italy<br />

The MI booth will thus be host<br />

to a range of market leading<br />

products including the brand<br />

new eTouch-S© applicator<br />

for the 2200 Series print<br />

and apply system, designed<br />

by MI from the ground up.<br />

The technology provides a<br />

response to customer demand<br />

for reduced environmental<br />

impact and greater safety,<br />

without impacting supply chain<br />

traceability. With its built-in AI<br />

guaranteeing precision at the<br />

highest production speeds,<br />

the eTouch-S© has already<br />

received an innovation award.<br />

Continuing MI’s commitment to<br />

supporting the full range of its<br />

customers’ needs, the company<br />

will be showcasing the new<br />

SmartLase F250 20-watt fiber,<br />

which was unveiled last year.<br />

The F250 offers high-quality,<br />

permanent coding in highspeed<br />

applications on a huge<br />

variety of packaging materials<br />

including metallic packaging,<br />

even with an increasing code<br />

complexity of 1D and 2D<br />

codes.<br />

“Laser codes are durable, they<br />

cannot be erased and do not<br />

fade over time”, continues Mr<br />

Cavazzini. “This technology<br />

provides manufacturers with<br />

excellent product traceability<br />

and good protection against<br />

counterfeiting.” The fiber laser<br />

F250 will be presented at the<br />

Italian event for the first time.<br />

Another highlight at the MI<br />

booth promises to be the 9750<br />

CIJ printer which was launched<br />

in April 2022, coinciding<br />

with 40 continuous years of<br />

CIJ development within MI.<br />

The 9750 ushers in the next<br />

generation of printers capable<br />

of powerful traceability coding,<br />

including text messages of up<br />

to five lines, logos and high<br />

resolution 1D and 2D codes,<br />

on all packaging types. The<br />

9750 is compatible with a<br />

range of rigorously developed<br />

ink formulations, including a<br />

large MEK-free ink portfolio<br />

that helps reduce consumable<br />

consumption and Volatile<br />

Organic Compound (VOC)<br />

emissions by up to 50%, as<br />

well as a newly launched high<br />

adhesion solution.<br />

MI’s Packaging Intelligence<br />

Software Suite powered by<br />

coLOS© can help optimize<br />

production to maximize uptime<br />

and ensure packaging and<br />

coding solutions are accurate<br />

and traceable. The software<br />

also streamlinines all printing<br />

needs from one supplier,<br />

links ERPs to production lines<br />

and improves data accuracy<br />

and line efficiency with full<br />

automation.<br />

“We are very excited to show<br />

our solutions to a large number<br />

of experts in the cosmetic<br />

field, and we are particularly<br />

happy that live events have<br />

finally returned as they are the<br />

best platform for exchange<br />

with customers, partners<br />

and competitors”, concludes<br />

Massimo Cavazzini.<br />

To find out more about<br />

Markem-Imaje´s solutions,<br />

visit hall 20, stand A6.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


<strong>Beauty</strong> and personal care<br />

trends for <strong>2023</strong><br />

Mintel, the experts in what consumers want and why, announced three key consumer trends set to<br />

impact the global beauty and personal care industry in <strong>2023</strong>, with implications over the next 5+<br />

years:<br />

• <strong>Beauty</strong> Rx: The medicalisation of beauty is leading to more demand for proof behind claims,<br />

creating value rough ingredient-led products and driving the market for synthetic natural ingredients.<br />

• Evolved Self-Care: <strong>Beauty</strong> is intended to be uplifting and can contribute to a post-pandemic<br />

sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage.<br />

• New Rules of Engagement: Brands should embrace disruption in the category to create new<br />

rules for engagement and building communities, allowing for more playfulness, experimentation and<br />

DIY.<br />

Looking ahead, Sarah Jindal, Senior Director, <strong>Beauty</strong>, Personal Care and Household Research,<br />

Americas, identifies the upcoming trends in consumer behaviour, product innovation and marketing<br />

tactics that will impact the future of the beauty industry.<br />

32 <strong>Beauty</strong> <strong>Exports</strong>

<strong>Beauty</strong> Rx<br />

“As the hunger for more efficient<br />

and potent products and<br />

treatments grows, consumers<br />

will look further to find proof<br />

that their money is being wellspent.<br />

Potential developments<br />

from beauty brands could<br />

come from the emergence<br />

of genetic sequencing and<br />

advances in diagnostics and<br />

wearable devices. Expect<br />

to see major opportunities<br />

stemming from hormones,<br />

health risk and diagnosis, 3D<br />

printing, personalised vitamins<br />

and supplements, and gene<br />

editing. Meanwhile, synthetic<br />

biology technologies are<br />

finally maturing, offering a<br />

way for almost anything to be<br />

manufactured competitively<br />

and sustainably. The beauty<br />

industry must learn to use<br />

this technology to develop<br />

new products and processes,<br />

improve existing ones and<br />

reduce costs to remain<br />

competitive in the future.”<br />

Evolved Self-Care<br />

“While the amount of time<br />

consumers have to spend on<br />

wellness routines is contracting,<br />

when faced with stress and<br />

upheaval, they will look for<br />

ways to uplift themselves and<br />

beauty is the perfect category to<br />

support that. But no matter the<br />

approach brands and retailers<br />

take, it’s critical to ensure that<br />

all consumers feel seen and<br />

spoken to. Looking ahead,<br />

the importance of community<br />

will continue to grow postpandemic<br />

as people look to<br />

reconnect and feel a part of<br />

the collective. No longer will a<br />

singular approach to wellness<br />

be acceptable. The concept of<br />

community self-care will gain<br />

popularity as people recognise<br />

the importance of helping<br />

one another as a way to help<br />

everyone live better and feel<br />

better. In the future, expect to<br />

see global beauty companies<br />

focus on holistic habits and<br />

products that support everything<br />

from sleep to blood circulation<br />

and their connection to beauty.”<br />

New Rules of Engagement<br />

“Experimentation drives<br />

engagement and technology<br />

will usher in the next generation<br />

of experience, whether in the<br />

store or the home. As online<br />

and offline formats continue<br />

to merge, technology will<br />

allow for the replication of<br />

experiences across channels<br />

with simple approaches,<br />

from RFID (radio-frequency<br />

identification) to digital avatars<br />

and the metaverse. Looking<br />

ahead, the development of<br />

VR (virtual reality) technology,<br />

hardware and content will<br />

become convenient and<br />

practical enough for consumers<br />

to use every day. This will<br />

enable brands to use these<br />

technologies strategically to<br />

create ‘phygital’ (physical and<br />

digital) experiences that will<br />

dominate the way consumers<br />

discover, shop and connect with<br />

brands.”<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Sky Organics announces <strong>2023</strong> rebrand, doubling<br />

down on its commitment to & leadership within<br />

organic beauty and sustainability<br />

Sky Organics, the creators of self-care<br />

essentials on a mission to provide humankind<br />

with access to sustainable beauty care,<br />

has debuted its comprehensive rebrand,<br />

encompassing redesigned packaging with an<br />

elevated and sustainable new look, an updated<br />

website with a fresh, improved customer shopping<br />

experience, a creative social media campaign,<br />

and a suite of new product offerings.<br />

34 <strong>Beauty</strong> <strong>Exports</strong>

One of the fastest growing<br />

natural brands, Sky Organics<br />

is a family-founded company,<br />

dedicated to showing<br />

consumers that living a natural,<br />

sustainable lifestyle can be<br />

easy and beautiful with the<br />

right clean essentials. Since<br />

its inception in 2015, Sky<br />

Organics has pioneered simple<br />

ingredient blends for face, body<br />

& hair that harness the purity<br />

and potency of certified organic<br />

ingredients – making them<br />

good for people and the planet<br />

alike.<br />

The Sky Organics rebrand<br />

presents the next evolution of<br />

the simple, pure and potent<br />

beauty leader. This consciously<br />

crafted reimagining brings a<br />

new look and feel to all aspects<br />

of the brand, encompassing:<br />

• Redesigned<br />

packaging: Provides a<br />

fresh, new representation of<br />

organic beauty. There are<br />

updates to packaging design<br />

that better visually represent the<br />

brand’s mission and functional<br />

offerings, such as clearer<br />

ingredient transparency and<br />

purpose information, a natural<br />

integrity statement, and the<br />

Leaping Bunny Certified crueltyfree<br />

logo.<br />

• Sustainability: A new<br />

QR code leads to post-use<br />

recycling instructions and more<br />

product usage information<br />

• E-commerce<br />

Shopping: An updated<br />

website and Amazon storefront<br />

page improve shopability and<br />

user experience, and reflect the<br />

new redesign.<br />

• Social Media: A social<br />

media campaign will debut<br />

to generate excitement and<br />

education for the brand promise<br />

of organic beauty made simple.<br />

• Product Line<br />

Extensions: New, modern<br />

product launches will debut<br />

later this spring.<br />

The Sky Organics team will<br />

also be leveraging the rebrand<br />

to double down on their<br />

commitment to sustainability,<br />

helping consumers to shop and<br />

live their values every day. The<br />

brand is continuing to expand<br />

its use of organic ingredients,<br />

farmed without the use of<br />

chemical pesticides, fertilizers<br />

or herbicides and committing to<br />

maintaining organic certification<br />

on products representing over<br />

80% of its revenue. It has<br />

also transitioned its plastic<br />

bottles and jars to 100% postconsumer<br />

recycled material,<br />

in order to reduce its use of<br />

virgin plastics by 75% by 2026<br />

and become carbon neutral<br />

by 2030. All paperboards<br />

are now FSC Certified, and a<br />

partnership with Pact provides a<br />

simple solution for recycling all<br />

hard-to-recycle components.<br />

“We are very proud to<br />

relaunch Sky Organics with<br />

improvements across our look,<br />

feel, shopping experience and<br />

sustainability,” said Co-Founder<br />

and Chief Sustainability Officer,<br />

Dean Neiger. “A lot of brands<br />

are dabbling in being clean and<br />

natural, but it’s very important<br />

to our team that we always<br />

strive to be certified organic,<br />

which we consider to be the<br />

purest form of natural, and<br />

that we work continuously to<br />

improve our sustainability.”<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


imPRESS,announces<br />

breakthrough pre-bonded<br />

technology with nEW<br />

imPRESS press-on<br />

falsies<br />

• The world’s first press-on, under lash application with NO GLUE NEEDED.<br />

KISS Products Inc.,<br />

the world’s largest<br />

manufacturer and<br />

distributor of professional<br />

quality nail and lash products,<br />

is thrilled to announce the<br />

launch of imPRESS Press-On<br />

Falsies, the world’s first-ever<br />

one-step, press-on under<br />

lash false eyelashes. imPRESS<br />

Falsies uses its revolutionary<br />

pre-bonded lash technology<br />

that eliminates the need for<br />

glue. Just Press On & GO.<br />

The special adhesive not only<br />

delivers a secure 24 hour hold<br />

but also removes easily.<br />

KISS Products Inc. launched<br />

imPRESS Press-On Manicure<br />

over a decade ago and it<br />

quickly became the #1 brand<br />

in the KISS portfolio thanks<br />

to its easy, no glue needed<br />

application and trendy, fashion<br />

forward styles. Since 2012,<br />

imPRESS Press-On Manicure<br />

has been revolutionizing<br />

the beauty industry with a<br />

DIY manicure that is quick,<br />

foolproof, flawlessly beautiful.<br />

Today, the brand brings this<br />

breakthrough, press & go<br />

technology to the lash category<br />

for the most convenient lash<br />

application yet. The easy,<br />

one-step process is perfect for<br />

lash beginners and experts<br />

alike, leaving no mess and no<br />

mistakes.<br />

“We are excited to bring<br />

the same innovation that<br />

transformed the nail category<br />

into the false lash category,”<br />

says Annette DeVita-Goldstein,<br />

SVP of Global Marketing. “The<br />

imPRESS brand’s breakthrough<br />

press-on technology makes<br />

false lash application effortless.<br />

It’s another industry gamechanger<br />

from KISS.”<br />

Available in three cluster styles<br />

- Natural, Voluminous, and<br />

Spiky - you can fully customize<br />

your lash look with ease. Each<br />

kit includes 20 pre-bonded<br />

clusters (enough for 2-3 full<br />

applications) and a precision<br />

non-stick applicator. Unlike<br />

strip lashes, imPRESS Falsies<br />

are applied under your natural<br />

lashes, so the bands are<br />

invisible and the look is natural<br />

and seamless. Lash clusters<br />

can be stacked, used as accent<br />

lashes, and mixed and matched<br />

to create the perfect customized<br />

look.<br />

To apply in one step, simply<br />

press-on a cluster underneath<br />

natural lashes using the nonstick<br />

applicator. Then using<br />

the applicator, squeeze the<br />

Falsies with your natural lashes<br />

to secure a strong hold – and<br />

that’s it! When you’re ready<br />

to remove, simply separate<br />

the imPRESS Falsies from your<br />

natural lashes by gently pulling<br />

them away with your fingers–<br />

there is no damage to your<br />

natural lashes or sticky residue<br />

left behind.<br />

36 <strong>Beauty</strong> <strong>Exports</strong>

NSF launches contents and claims<br />

certified guideline for beauty, cosmetic,<br />

and personal care products<br />

NSF, an independent, not-for-profit public<br />

health and safety organization, today<br />

announced the launch of Guideline<br />

527, Contents and Claims Certified for beauty,<br />

cosmetic and personal care products.<br />

“Quality is cheaper when done right the<br />

first time”<br />

The guideline is designed to bolster the integrity of<br />

the beauty and personal care industry by providing<br />

a complete program that includes standardized<br />

definitions and criteria, label review, formulation<br />

requirements, ingredient identity, testing criteria,<br />

product purity and physical characterization and<br />

Good Manufacturing Practice (GMP)-compliance<br />

with NSF/ANSI 455-3 and/or NSF/ANSI 455-4.<br />

Building on its decades of experience in the<br />

certification of dietary supplements, NSF<br />

developed Guideline 527 to offer its expertise in<br />

mitigating risk, minimizing liability, differentiating<br />

products from competitors, and improving trust<br />

among customers to the personal care industry.<br />

“Quality is cheaper when done right the first<br />

time,” said Katherine Fillinger, Senior Manager,<br />

Global Certification, at NSF. “We’re excited to<br />

help companies define a clear path forward in<br />

this changing regulatory landscape to protect<br />

customer health and safeguard brand reputation<br />

by ensuring their products meet the highest<br />

standards of quality and safety.”<br />

According to Edelman’s trust barometer, 81% of<br />

consumers said trust is a deal breaker or deciding<br />

factor in purchase decisions and more than<br />

73% of consumers consider transparency more<br />

important than price. Since 2018, there have<br />

been 117 cosmetic product recalls. Each recall<br />

results in significant costs in paused operations<br />

and unspecified reputational costs.<br />

As consumers increasingly demand greater<br />

transparency and accountability from cosmetic<br />

and personal care brands and the FDA prepares<br />

to enforce the Modernization of Cosmetics<br />

Regulation Act (MoCRA) at the end of <strong>2023</strong>,<br />

it has become more important than ever for<br />

manufacturers and suppliers operating in or<br />

exporting to the United States to demonstrate the<br />

safety and effectiveness of their products.<br />

Historically, cosmetics have been subject to<br />

significantly less stringent requirements than<br />

their food and drug counterparts. Until MoCRA’s<br />

implementation, The Food, Drug and Cosmetic<br />

Act’s treatment of cosmetics has been largely<br />

unchanged since it was passed in 1938, 85 years<br />

ago. As trends and concerns about chemicals<br />

38 <strong>Beauty</strong> <strong>Exports</strong>

in products continue to grow,<br />

labels like “clean” or “natural”<br />

that lack standard definitions<br />

leave consumers vulnerable to<br />

bad actors.<br />

Guideline 527 is based on<br />

global regulatory and testing<br />

criteria for personal care<br />

and cosmetics, and offers a<br />

complete program to help<br />

ensure products are safe,<br />

effective and meet consumer<br />

expectations, including:<br />

Standardized definitions<br />

and criteria<br />

Guideline 527 provides<br />

standardized definitions and<br />

criteria for key terms related<br />

to beauty and personal care<br />

products, ending the ambiguity<br />

around common terms such<br />

as “pure” and “natural.”<br />

This ensures all stakeholders<br />

use the same language and<br />

terminology when developing,<br />

testing and marketing products.<br />

Label review<br />

The guideline includes a label<br />

review process that ensures<br />

that all claims made on<br />

product labels are accurate<br />

and truthful. This helps to<br />

prevent misleading or false<br />

advertising, which can damage<br />

the reputation and profits<br />

of manufacturers, retailers,<br />

distributors, and suppliers.<br />

Formulation requirements<br />

and ingredient identity<br />

Guideline 527 includes<br />

formulation requirements and<br />

ingredient identity criteria<br />

that help ensure product<br />

safety and effectiveness. This<br />

includes identifying the active<br />

ingredients in products and any<br />

potentially harmful or allergenic<br />

ingredients.<br />

Testing criteria<br />

Testing criteria are defined to<br />

help ensure that products are<br />

safe and effective. This includes<br />

testing for microbiology, heavy<br />

metals, adulterants, product<br />

stability, efficacy, preservation,<br />

and safety, as well as any<br />

potential interactions with other<br />

products or substances.<br />

Product purity and<br />

physical characterization<br />

Guideline 527 includes<br />

criteria for product purity and<br />

physical characterization,<br />

which ensures that products<br />

are free from contaminants<br />

and meet the required physical<br />

characteristics, such as color,<br />

consistency and fragrance.<br />

GMP compliance to NSF/<br />

ANSI 455-3 and/or NSF/<br />

ANSI 455-4<br />

Guideline 527 requires<br />

compliance with Good<br />

Manufacturing Practices (GMP)<br />

to NSF/ANSI 455-3 and/<br />

or NSF/ANSI 455-4, which<br />

helps to ensure products are<br />

manufactured and packaged in<br />

a safe and hygienic manner.<br />

“Guideline 527 is a solution<br />

that ensures that beauty and<br />

personal care products are<br />

safe, effective, and meet<br />

consumer expectations,” said<br />

Katherine Fillinger, Senior<br />

Manager, Global Certification<br />

at NSF. “We recognize the<br />

need for greater integrity<br />

in the industry to protect<br />

consumers. This guideline<br />

will help manufacturers,<br />

retailers, packers, distributors,<br />

and suppliers meet those<br />

expectations, protect their<br />

customers and safeguard their<br />

reputation.”<br />

Certification programs create<br />

industry benchmarks built on<br />

quality and science and are<br />

executed by independent,<br />

third-party organizations. The<br />

Contents & Claims Certified<br />

mark is a sign to regulators,<br />

industry and consumers that the<br />

cosmetic, soap or OTC drug<br />

product has been found to be<br />

compliant with Guideline 527.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Aptar <strong>Beauty</strong><br />

wins two new<br />

awards for<br />

Future Pump<br />

Future, Aptar’s fully<br />

recyclable, monomaterial<br />

lotion pump<br />

won two additional awards:<br />

the Worldstar <strong>2023</strong> in the<br />

Packaging Materials and<br />

Components category and the<br />

PCD Innovation Award in the<br />

Premium Skincare Category for<br />

Aptar <strong>Beauty</strong>’s collaboration<br />

with Dermalogica.<br />

Future, a mono-material pump<br />

developed by Aptar <strong>Beauty</strong>,<br />

a leading and innovative<br />

dispensing solutions partner<br />

for global beauty brands,<br />

has won two additional<br />

awards – WorldStar and PCD<br />

– for the collaboration with<br />

Dermalogica’s newest cleansing<br />

line. Dermalogica x Future<br />

was among the winners of the<br />

PCD Awards at Paris Packaging<br />

Week for the premium skincare<br />

category. In addition to this,<br />

the partnership is highlighted<br />

as a WorldStar <strong>2023</strong> winner in<br />

the Packaging Materials and<br />

Components category.<br />

A Multi-Award Winner<br />

The accolades follow a host<br />

of recognitions in 2022<br />

on the heels of the launch<br />

of Dermalogica’s skincare<br />

cleansing range. These include<br />

the prestigious Formes de Luxe<br />

Award 2022 in the Dispensing<br />

category and the AmeriStar<br />

Award 2022 for Sustainable<br />

Packaging, the precursor to<br />

the WorldStar Awards. Prior<br />

to the collaboration, the<br />

omnichannel Future pump won<br />

the E-commerce category at<br />

the 2022 Sustainability Awards<br />

and was a finalist at the Plastics<br />

Recycling Awards Europe.<br />

Sustainable and<br />

omnichannel capable<br />

The awards collectively<br />

acknowledge the sustainable<br />

and omnichannel attributes<br />

of Aptar’s Future pump. The<br />

polyethylene (PE) dispensing<br />

solution is 100% monomaterial,<br />

with a fully-plastic<br />

engine, and is completely<br />

recyclable when paired with a<br />

PE or PET bottle.<br />

Future is also e-commerce<br />

capable* and ISTA 6 compliant<br />

thanks to its incorporated<br />

locking/unlocking ring and<br />

360° degree, free-spinning<br />

actuator, which helps minimize<br />

potential breakage in transit.<br />

A winning collaboration<br />

Dermalogica was the first<br />

prestige skincare brand to<br />

launch its cleansing line using<br />

Future, for its Special Cleansing<br />

Gel, UltraCalming Cleanser<br />

and Clearing Skin Wash. The<br />

innovative pump aligned with<br />

Dermalogica’s sustainability<br />

goals, while being omnichannel<br />

and on-the-go friendly. The<br />

PE pump, combined with<br />

Dermalogica’s 50% PCR bottle,<br />

furthers the brand’s circularity<br />

contributions through the<br />

reduction of conventional resin<br />

and the elimination of metal.<br />

Kevin Davis, Packaging<br />

Engineering Director at<br />

Dermalogica, said, “Aptar’s<br />

pump is truly a game-changer<br />

in recyclability and monomaterial<br />

packaging. In addition<br />

to its sustainability features,<br />

Future’s e-commerce-friendly<br />

design is equally important to<br />

our brand since we ship high<br />

volumes via small parcel.”<br />

Xavier Joseph, Vice President,<br />

Global Marketing & Innovation,<br />

Aptar <strong>Beauty</strong>, shared, “The<br />

awards recognize that Future<br />

answers to market demands<br />

from premium brands like<br />

Dermalogica. The combination<br />

of sustainability and<br />

e-commerce capability meets<br />

two major differentiating needs<br />

in the skincare market without<br />

compromising aesthetics.”<br />

Ista-6 Overbox Testing Compliant.<br />

Test results may vary based on<br />

container shape, container size<br />

and sample formula.<br />

40 <strong>Beauty</strong> <strong>Exports</strong>

4 th International Exhibition for Cosmetics, <strong>Beauty</strong>, Hair<br />

Home Care, Private Label, Packaging and Ingredients<br />

September 27-29 , <strong>2023</strong><br />

Istanbul Congress Center - Lutfi Kirdar Congress Center<br />

Taksim - Istanbul - Turkey<br />

www.beauty-istanbul.com<br />

Tel: +90 212 2229060 |<br />

+90 533 4843030 | info@beauty-istanbul.com

interpack <strong>2023</strong> to focus on sustainability<br />

No other industry trade fair can compare<br />

when it comes to representing the global<br />

market in its entire variety and scope. Next<br />

year, interpack will again offer the packaging and<br />

related process industry the biggest international<br />

overview of the market, thereby more than earning<br />

its motto “simply unique”. To help visitors not to<br />

get lost in 18 trade fair halls, the halls feature a<br />

custom concept based on the core target groups<br />

food, beverages, confectionery and baked goods,<br />

pharmaceutical products, cosmetics, non-food<br />

and industrial goods.<br />

Around 2,700 companies from around the world<br />

will meet in Düsseldorf from 4 -10 May, <strong>2023</strong>, to<br />

present cutting edge technologies and packaging<br />

trends from along the entire value chain,<br />

demonstrate chances for growth and respond to<br />

the challenges of the industry.<br />

42 <strong>Beauty</strong> <strong>Exports</strong>

Pharmaceuticals and<br />

cosmetics<br />

In light of global demographic<br />

changes, the industry’s<br />

development opportunities<br />

are excellent. Increasing<br />

requirements within drug<br />

development result in a parallel<br />

increase in those within systems<br />

and machine technology<br />

concerning packaging and<br />

bottling of medicines. The<br />

pharmaceutical companies<br />

need universal solutions, and<br />

these are found at halls 15<br />

to 17 at interpack, where<br />

the focus is on presenting<br />

processes and machines for<br />

packaging pharmaceuticals<br />

and cosmetics. Visitors can<br />

meet the likes of IMA Industria<br />

Macchine, the <strong>March</strong>esini<br />

Group, the Optima packaging<br />

group, Romaco Holding,<br />

Körber Medipak Systems and<br />

companies from Excellence<br />

United. The requirements<br />

for machines and systems<br />

producing pharmaceuticals<br />

and cosmetics are by necessity<br />

strict concerning product safety,<br />

protection against counterfeit<br />

manufacture and traceability<br />

Cosmetic products are also<br />

a focus for the sustainability<br />

movement.<br />

Packaging materials and<br />

packaging<br />

The halls 7 and 7a, 8a, 9<br />

and 10 of interpack are of<br />

the highest importance for the<br />

sector. This is where visitors<br />

can view at least a third of<br />

all exhibitors with all their<br />

materials and their finished<br />

packaging products. This<br />

presentation, which is not<br />

only for users, of packaging,<br />

packaging materials and<br />

packaging aids is already the<br />

largest packaging trade fair<br />

in the world. This also makes<br />

the interpack unique. Here is<br />

where all packaging materials<br />

are represented and there is<br />

an especially high number<br />

of innovations in the field of<br />

sustainability and conservation<br />

of resources, for example in<br />

using new materials, sustainable<br />

raw materials, or increasing the<br />

amount of recyclates used in<br />

packaging.<br />

Exhibitors in this area are<br />

numerous and international<br />

– among others, you can visit<br />

Sappi Europe, Sonoco, Mayr<br />

Melnhof Packaging, Berry<br />

Global, Schütz GmbH, the S.I.T.<br />

Group or Seda International<br />

Packaging.<br />

Labelling, marking,<br />

finishing<br />

Inform, decorate, customise –<br />

packaging carries information.<br />

How to implement this<br />

for different products and<br />

requirements, is presented by<br />

the exhibitors in halls 8a and<br />

8b. Here, there are machines<br />

for labelling and marking<br />

technology, for example at<br />

Bluhm Systeme, Langguth,<br />

Domino Printing Sciences,<br />

Videojet Technologies, Herma<br />

or Possehl. This offer is<br />

completed by solutions from<br />

packaging production and<br />

integrated packaging printing.<br />

Here you can visit companies<br />

like Starlinger, Totani, Fujifilm<br />

Europe, the Brückner Group or<br />

HP Germany.<br />

components<br />

“Every part counts” is the<br />

motto of the components<br />

trade fair, which takes place<br />

in parallel to the interpack as<br />

its own event. This is where<br />

you find companies offering<br />

technology for drives, control<br />

units and sensors, products for<br />

industrial imaging, handling<br />

technology, industrial software<br />

and communication as well<br />

as comprehensive automation<br />

systems for the packaging<br />

industry. There are also<br />

machine parts, components<br />

and equipment, peripheral<br />

devices as well as components<br />

and aids for packaging. Among<br />

the exhibitors are, e.g., Pilz,<br />

Gimatic, Igus, Voestalpine<br />

Edelstahl and Mädler. The<br />

temporal hall 18, situated<br />

between halls 10 and 16,<br />

makes the trade fair accessible<br />

from a central location, and<br />

visitors to interpack have direct<br />

access to the components fair<br />

and vice-versa.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Solvay launches<br />

Polycare Heat<br />

Therapy for bio-based<br />

thermoprotection<br />

in hair care<br />

Natural guar-based active<br />

ingredient extends the<br />

range of silicone-free<br />

beauty care solutions for stressfree<br />

hair styling.<br />

Solvay, a leader in naturally<br />

derived ingredients for beauty<br />

care formulations, introduces<br />

Polycare® Heat Therapy, a new<br />

functional active ingredient<br />

that protects hair from thermal<br />

damage due to repeated<br />

use of hair styling appliances<br />

operating at very high<br />

temperatures. The non-ecotoxic,<br />

double-derivatized cationic<br />

guar active ingredient advances<br />

the global trend of bio-based<br />

and silicone-free solutions<br />

in hair care and delivers<br />

excellent thermal protection in<br />

transparent formulations.<br />

“Our new Polycare® Heat<br />

Therapy addresses the<br />

challenge of protecting hair<br />

against thermal damage caused<br />

by high-heat devices such as<br />

flat or curling irons and hair<br />

dryers,” explains Stephanie<br />

Neplaz, Global Innovation<br />

Marketing Director, Hair care,<br />

at Solvay. “As the market’s best<br />

naturally-derived performer<br />

in this segment, it helps<br />

brand owners in the industry<br />

replace incumbent silicone<br />

and other synthetic polymers,<br />

and complements our broad<br />

portfolio of bio-based beauty<br />

care ingredients.”<br />

Heat is a powerful hair styling<br />

tool, but it can also cause<br />

severe damage, such as<br />

dehydration and delipidation,<br />

brittleness, porosity, reduced<br />

surface and loss of softness.<br />

When hair is damaged by heat,<br />

restoring its healthy physical<br />

integrity and sensory qualities is<br />

difficult. Thus, it is advisable to<br />

protect it when using high-heat<br />

styling appliances by providing<br />

a thermal shield and minimizing<br />

its thermal stress to avoid<br />

further damage.<br />

In hair care formulations,<br />

Polycare® Heat Therapy forms<br />

an invisible and imperceptible<br />

barrier on the hair surface. As<br />

a multi-functional ingredient, it<br />

adds discipline, straightening<br />

effect and softness, while also<br />

improving detangling and<br />

wet combability without buildup<br />

in multiple applications.<br />

Comprehensive testing at<br />

Solvay has demonstrated that<br />

this silicone-free solution can<br />

reduce thermally induced hair<br />

damage by up to 30%. As a<br />

result, the hair is less exposed,<br />

less damaged and more<br />

protected.<br />

Polycare® Heat Therapy<br />

extends the range of Solvay’s<br />

active ingredients promoting<br />

hair health, which also include<br />

Polycare® Split Therapy to<br />

repair and care and Polycare®<br />

Frizz Therapy to style and<br />

protect. Polycare® Heat<br />

Therapy is ethically sourced<br />

from renewable sources through<br />

the company’s Sustainable<br />

Guar Initiative program in India<br />

and serves as a role model of<br />

sustainable development in<br />

line with the Solvay One Planet<br />

roadmap.<br />

Solvay will present<br />

Polycare® Heat Therapy<br />

during in cosmetics<br />

in Barcelona from <strong>March</strong><br />

28 to 30, <strong>2023</strong>, at booth<br />

V10.<br />

44 <strong>Beauty</strong> <strong>Exports</strong>

RAYsistant<br />

M A K E U P<br />

Created by AUSTRALIAN GOLD<br />

Global leader of anti-aging sun care products presents:<br />

RAYsistant the new make-up collection<br />

Long-lasting waterproof/resistant formulas, enriched with nourishing ingredients<br />

and UV protection, work to preserve the natural beauty.<br />

Mascara, eyeliner, eyeshadow, eyebrow pencil, eye pencil, bronzing powder, blush,<br />

liquid foundation, lip gloss, and dual-action make up remover for eyes and lips.<br />

This collection is contemporary, cool and adapts perfectly to different skin types.<br />


Contact us to become a<br />


Via dei Pestagalli 27, Milan - Italy - tel (+39) 02 502970 - info@australiangold.it - www.raysistant.net - www.euracom.it

Innova Market Insights: Supplements<br />

for skin health nearly tripled<br />

from 2017 to 2021<br />

AstaPure® natural astaxanthin has become an important, highly sought-after beauty-from-within<br />

ingredient<br />

Supplements targeting skin health is booming, reports Innova Market Insights. The category<br />

experienced more than 30% average annual growth in product launches of dietary supplements<br />

globally between 2017 and 2021. Europe was the leading region with the most nutricosmetic<br />

supplement launches at 41% in that period, while North America had 32% of supplement launches.<br />

Then, the pandemic hit. Botanical & herbal supplements for beauty from within have seen the biggest<br />

growth, supplement launches were five times more in 2021 than in 2017. The top formats used for skin<br />

health supplements are capsules and tablets while gummy skin health supplements are fast trending.<br />

“We have noted a growing trend among younger millennials who are taking a keener interest in their<br />

skin health and taking their skin care routines more seriously,” notes Liat Shemesh, Marketing Manager<br />

for Solabia-Algatech Nutrition, S.A. “This is due to a growing understanding that skin has to be protected<br />

and nurtured from an early age, and not just skin-deep but also from the inside out.”<br />

46 <strong>Beauty</strong> <strong>Exports</strong>

Skin health is the<br />

prominent category for<br />

astaxanthin<br />

Environmental factors, such<br />

as prolonged exposure to<br />

the sun, pollution, cigarettes<br />

and toxins damage the skin.<br />

UV radiation and blue light<br />

have a substantial negative<br />

effect on the skin leading to<br />

photoaging with visible signs<br />

that include fine lines, wrinkles,<br />

sagging and age spots. The<br />

production of reactive oxygen<br />

species (ROS) is a major cause<br />

of skin damage. An imbalance<br />

between free radical activity and<br />

antioxidant activity results in<br />

oxidative stress. Oxidative stress<br />

impairs the natural renewal and<br />

repair process of the skin and<br />

damages DNA directly, leading<br />

to cell mutations and premature<br />

aging.<br />

This oxidative stress is a major<br />

cause of photoaging and<br />

premature aging of the skin.<br />

Studies suggest that natural<br />

astaxanthin can promote<br />

healthy skin aging: It reduces<br />

oxidative stress, improves<br />

skin appearance (includes<br />

hyperpigmentation), reduces<br />

fine lines and wrinkles, reduces<br />

water loss, and increases<br />

elasticity and UV protection.<br />

Trusted brand<br />

“Consumers are seeking trusted<br />

brands that are backed by<br />

research and bear ‘transparent’<br />

labels,” explains Omer<br />

Grundman, VP R&D of Solabia<br />

Algatech. “Today’s consumers<br />

understand there is a clear link<br />

between skin health and what<br />

we eat and drink. Astaxanthin,<br />

derived from the microalgae<br />

Haematococcus pluvialis,<br />

provides nutritional and<br />

protective benefits to the skin.<br />

Dozens of clinical studies have<br />

demonstrated astaxanthin’s<br />

ability to revitalize the skin from<br />

both within and topically.<br />

Consumers choose AstaPure®<br />

astaxanthin over other branded<br />

cosmeceuticals thanks to its<br />

benefits, as well as because<br />

of the pure and sustainable<br />

way it is grown, cultivated, and<br />

processed using no chemicals<br />

and with a minimal Carbon<br />

footprint. In contrast to other<br />

dietary supplements that aim<br />

to have effect only on the skin,<br />

AstaPure Natural astaxanthin’s<br />

strong antioxidant effect benefits<br />

also other body organs such as<br />

the eyes and immune system so<br />

costumers may gain additional<br />

benefits while consuming the<br />

product.”<br />

Innova reports that the leading<br />

category for astaxanthin<br />

product launches in the last five<br />

years is skin health (followed by<br />

eye health and brain health).<br />

The US leads in new product<br />

launches of astaxanthin in<br />

2018-2022 and the first<br />

category is skin health, while<br />

the UK is the second country in<br />

this category.<br />

“AstaPure has become an<br />

important, highly sought-after<br />

beauty-from-within ingredient<br />

in the past few years with sales<br />

forecast to increase dramatically<br />

in this category in 2024,”<br />

notes Liat Shemesh, Marketing<br />

Manager for Solabia-Algatech<br />

Nutrition, S.A. “Astaxanthin is<br />

a potent single ingredient that<br />

can render multifaceted positive<br />

activity upon skin health.<br />

Solabia-Algatech is constantly<br />

developing new delivery systems<br />

to satisfy consumer demand for<br />

more convenient and flavorful<br />

formats for consuming this<br />

clean, sustainable product.”<br />

Solabia-Algatech Nutrition<br />

grows and processes its<br />

astaxanthin in its state-of-the-art<br />

facility sited in infertile land in<br />

the middle of the Arava desert<br />

in Israel. The facility takes<br />

advantage of its inhospitable<br />

climate, utilizing the desert’s<br />

year-round sunlight. This<br />

same sunlight used to grow<br />

the microalgae and stimulate<br />

its production of natural<br />

astaxanthin also is used to<br />

provide electricity via solar<br />

energy from a nearby solar<br />

farm, thus reducing electricity<br />

consumption overall. Adding<br />

to sustainability and savings<br />

is the use of LED instead<br />

of fluorescent light for the<br />

maintenance of the microalgae<br />

inoculum.<br />

Microalgae is an efficient and<br />

sustainable crop choice, as<br />

it grows quickly, utilizes light<br />

energy efficiently, captures<br />

atmospheric CO2, and<br />

produces more food per<br />

hectare than conventional<br />

crops. Algatech utilizes closedsystem<br />

photobioreactors made<br />

of glass tubes that optimize<br />

sunlight exposure while<br />

conserving water. Additionally, it<br />

uses recycled water to regulate<br />

temperature and minimize the<br />

ecological impact. The only<br />

water used for microalgae<br />

cultivation is brackish water,<br />

locally sourced, which is then<br />

desalinated and purified. The<br />

result is a pure, concentrated<br />

source of natural astaxanthin<br />

ideal for supporting healthy skin<br />

and a healthy life.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


The Vitamin<br />

Shoppe® launches<br />

TrueYou <strong>Beauty</strong><br />

• The bodycare collection offers clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body<br />

butters, and more – including key products enriched with a proprietary Core 5 Nutrient Complex<br />

The Vitamin Shoppe, an<br />

omnichannel specialty<br />

retailer of nutritional<br />

products, today announced the<br />

launch of TrueYou <strong>Beauty</strong>,<br />

an extension of TrueYou,<br />

the innovative assortment<br />

of premium vitamins and<br />

supplements that cater to the<br />

unique and evolving needs of<br />

women through every stage of<br />

their lives.<br />

TrueYou <strong>Beauty</strong> is launching with<br />

a collection of clean-crafted,<br />

sumptuous-smelling body<br />

washes, scrubs, lotions, body<br />

butters, and more. Every TrueYou<br />

<strong>Beauty</strong> product is clinically<br />

studied for safety and efficacy,<br />

certified animal-testing free, and<br />

expertly crafted to nourish skin,<br />

while promoting holistic wellness<br />

and balanced well-being.<br />

All TrueYou <strong>Beauty</strong> products<br />

formulated to remain on skin<br />

– including body lotions, body<br />

butters, and hand creams –<br />

are enriched with the brand’s<br />

advanced Core 5 Nutrient<br />

Complex. This proprietary,<br />

trademarked complex includes:<br />

niacinamide (vitamin B3) to<br />

brighten skin, improve the<br />

skin barrier, and improve<br />

the appearance of enlarged<br />

pores; vitamin C (ascorbic<br />

acid) to brighten skin and even<br />

out complexions; peptides/<br />

collagen peptides to promote<br />

collagen production and aid in<br />

skin elasticity; hyaluronic acid<br />

to hydrate and plump skin;<br />

and bakuchiol oil (psoralea<br />

corylifolia) to improve the<br />

appearance of fine lines and<br />

wrinkles while minimizing the<br />

appearance of enlarged pores.<br />

Muriel Gonzalez, Chief<br />

Merchandising and Marketing<br />

Officer of The Vitamin Shoppe,<br />

commented: “The Vitamin<br />

Shoppe launched TrueYou<br />

last year as a comprehensive<br />

supplement brand with the<br />

goal of inspiring self-care and<br />

empowering every woman’s<br />

brilliant self to shine through.<br />

With TrueYou <strong>Beauty</strong>, we’re<br />

expanding on that ethos,<br />

delivering innovative and<br />

effective bodycare formulas<br />

that leverage the industryleading<br />

wellness and ingredient<br />

expertise of The Vitamin Shoppe.<br />

Our customers increasingly<br />

view beauty through the lens<br />

of holistic wellness and with<br />

TrueYou we have created a<br />

brand that meets those needs<br />

with premium quality, sciencebacked<br />

supplements and beauty<br />

products.”<br />

48 <strong>Beauty</strong> <strong>Exports</strong>


Game-changing teeth<br />

whitening innovations<br />

by Colgate Optic White®<br />

Colgate® Optic White®, a leader in oral<br />

care and teeth whitening, announced two<br />

cutting edge teeth whitening products<br />

that will transform the teeth whitening journey.<br />

The innovations—the Colgate® Optic White®<br />

ComfortFit LED Teeth Whitening Kit and Colgate®<br />

Optic White® Express Teeth Whitening Pen—were<br />

developed to improve the user experience, while<br />

also delivering fast-acting results. With these topof-the-line<br />

products, consumers can unlock their<br />

sparkling white smile, giving them the confidence<br />

to live life to the brightest.<br />

“At Colgate®, we’re committed to providing<br />

our consumers with innovative, science-backed<br />

products that help them achieve their best smiles.<br />

Now more than ever, we want people to love their<br />

smiles so they feel confident to go out and live life<br />

boldly,” said Kristen Babkes, Associate Director<br />

of Marketing Communications for Optic White.<br />

“That’s why we’re excited to launch the Colgate®<br />

Optic White® ComfortFit LED Teeth Whitening<br />

Kit and Colgate® Optic White® Express Teeth<br />

Whitening Pen. Our ambition for Colgate® Optic<br />

White®, and the launch of these products, is to<br />

bring the power of teeth whitening to more people<br />

than ever before and help everybody live life to<br />

the brightest!”<br />

SmartMouth introduces<br />

new size options for<br />

activated mouthwash<br />

product lines<br />

SmartMouth – a leading provider of innovative<br />

oral-care products – introduced new size<br />

options for three of its core product lines.<br />

SmartMouth’s Original Activated Mouthwash<br />

employs two powerful liquids to eliminate and<br />

prevent bad breath. Its Sulfur Eliminating Solution<br />

destroys the root cause of bad breath: sulfur<br />

gases in the mouth. When mixed with its Zinc<br />

Ion Activating Solution, the combined solution<br />

instantly activates to release billions of zinc ions<br />

that bond to the germs in the mouth, stopping the<br />

return of bad breath for 24 hours with just two<br />

rinses a day.<br />

“In launching these new packaging sizes for our<br />

core products, we hope to give our customers<br />

more choices and more convenience,” said<br />

SmartMouth CEO Jim Scheetz. “The 10.82-<br />

oz. size fits in most medicine cabinets, and<br />

SmartMouth Single Packs are great for travel.<br />

What hasn’t changed is our products’ effectiveness<br />

in preventing bad breath at its source by<br />

eliminating sulfur gas.”<br />

SmartMouth Original Activated Breath Rinse<br />

Single Packs make it easy to take SmartMouth<br />

on the road. The flexible, TSA-friendly packets<br />

work just like the dual-pour bottle to keep the two<br />

liquids separate until use, and fit easily in a purse,<br />

luggage, briefcase or pocket.<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Extraordinary protection: NIVEA<br />

develops unique cosmetic sunscreen<br />

for a young girl<br />

The research and development department of<br />

Beiersdorf, the skin care company behind the<br />

NIVEA brand, has used its profound knowledge<br />

of the skin and research expertise to tailor a unique<br />

cosmetic sun protection product, specially made for a<br />

girl named Charlotte with a rare light disease called<br />

EPP. Research results on visible, high-energy light<br />

showed that special light-scattering pigments need<br />

to be added to the cosmetic sunscreen for Charlotte.<br />

This can prevent the light from penetrating the skin,<br />

allowing the girl to be exposed to sunlight for a short<br />

period of time – allowing her to enjoy a better quality<br />

of life.<br />

Charlotte, a four-year-old girl living near Münster,<br />

Germany, was born with the very rare genetic light<br />

disorder EPP. When her skin comes into direct contact<br />

with the visible, colored components of sunlight, a<br />

genetic defect causes neuropathic pain and triggers<br />

burns on the skin. Even as a baby, Charlotte suffered<br />

and cried out when the sunlight touched her skin,<br />

which is why her parents did everything they could to<br />

find help. When they reached out to NIVEA and Dr.<br />

Ludger Kolbe, a research project was launched for an<br />

innovative cosmetic sunscreen to help Charlotte.<br />

The research was led by Dr. Ludger Kolbe, Chief<br />

Scientist for Photobiology at Beiersdorf and his team.<br />

Thanks to their expertise, they were able to develop<br />

a unique cosmetic sunscreen exclusively tailored to<br />

Charlotte. Dr. Kolbe explains: “With the high standards<br />

of skin protection that we at NIVEA pursue, we are<br />

delighted that we were able to find a special solution<br />

for Charlotte. With her personal sunscreen, she still has<br />

to be careful in the sun, but can spend a little longer<br />

playing outside with her friends.”<br />

The cosmetic sunscreen has changed the family’s<br />

life. Applied thickly, the protective function allows<br />

the child to stay in direct sunlight for a short while<br />

– which was previously unthinkable. For Charlotte’s<br />

parents, this means an immense relief in everyday life:<br />

“The NIVEA brand and the Beiersdorf Research and<br />

Development did everything possible to find a solution<br />

for Charlotte. When we saw Charlotte laughing in the<br />

sun after applying the cream for the first time, we were<br />

overwhelmed,” says Johannes Hesseling, Charlotte’s<br />

father.<br />

The biological effects in sensitive and EPP skin are<br />

different which leads to the need of different care.<br />

This cosmetic sunscreen was especially developed<br />

for Charlotte and her individual skin needs, and thus<br />

is not part of our product portfolio or for sale. The<br />

product cannot cure EPP and Charlotte still needs to<br />

be very careful when in the sun, but it does give her<br />

a little more freedom when she steps outside. In the<br />

summer of 2021, the product was ready to be used by<br />

Charlotte for the first time.<br />

When the sun becomes a challenge<br />

For EPP patients, UV (the blue light from sunlight)<br />

causes severe pain, so they consistently seek shade<br />

whenever they are outside. This is exactly why the<br />

disease was unofficially coined as “shadow jumping”<br />

by the psychologist Elisabeth Anna Rufener[1]. Shadow<br />

jumping disease is caused by a rare genetic defect:<br />

When exposed to sunlight, a precursor of the red blood<br />

pigment, protoporphyrin, is deposited in the blood<br />

vessels. This ensures that energy from visible light is<br />

absorbed and triggers a chemical reaction – a burn<br />

in the vessels, which the affected patient perceives as<br />

severe pain and appears as burns on the skin[2].<br />

Source: EPP-Deutschland, Selbsthilfe EPP e.V. (2022/13/04) “Wenn Sonne weh tut”<br />

Source: vfa: Die forschenden Pharma-Unternehmen (2022/10/10) “Selbsthilfe EPP e.V. - Patienten mit erythropoetische Protoporphyrie”<br />

50 <strong>Beauty</strong> <strong>Exports</strong>

Pure, natural and<br />

organic essential<br />

oils by Kanha<br />

Nature Oils<br />

Kanha Natura Oils produces and exports fragrance oils, aroma oils, spice oils, rectified essential oils,<br />

isolates, exotic herbal oils, fruit & flower oils, aromatherapy oils, attars, resinoids and oleoresins based in<br />

India. Kanha has become a source of demand for the cosmetics and personal care industry.<br />

pure exotic vegetable oils,<br />

pure fruit and flower oils, pure<br />

aromatherapy oils and pure<br />

resinoids.<br />

Kanha, which has increased its<br />

efforts to meet the increasing<br />

demand as a result of these<br />

analyzes, promises to offer<br />

pure and naturel oils from the<br />

highest quality raw materials to<br />

the the cosmetics industry.<br />

Increasing its product range<br />

with its moves that dominate<br />

the market, the brand generally<br />

produces its products using<br />

appropriate extraction methods<br />

and fractional distillation<br />

methods.<br />

Kanha Nature Oils, which<br />

set out in April 2010 to<br />

provide the best quality<br />

raw material materials to the<br />

flavor and fragrance industry, is<br />

a production company based<br />

in Bahadurgarh, Haryana,<br />

India, which has its own R&D<br />

Laboratory equipped with the<br />

latest technologies, helping to<br />

meet international standards<br />

due to the great importance it<br />

attaches to quality.<br />

Kanha, which has grown rapidly<br />

thanks to the facility established<br />

and the investments made,<br />

continues to carry its journey<br />

that started in India to many<br />

parts of the world.<br />

While the essential oil<br />

industry has made its biggest<br />

rise in recent years, Kanha<br />

has made a name for itself<br />

with the innovations it has<br />

made in its field. Based in<br />

India, the company is both<br />

a manufacturer and supplier<br />

of pure natural essential oils,<br />

pure spice oils, pure rectified<br />

essential oils, pure isolates,<br />

52 <strong>Beauty</strong> <strong>Exports</strong>


Plant de Terra’s latest<br />

innovation: REMSleep<br />

Gummies<br />

Plant de Terra, a leading provider of premium<br />

CBD products, announces the launch of their<br />

latest innovation - REMSleep Cubes. These<br />

delicious, all-natural gummies are infused with<br />

premium whole-plant CBD and are meticulously<br />

formulated to help you get a better night’s sleep.<br />

“At Plant de Terra, we’re always looking for new<br />

ways to help our customers achieve their wellness<br />

goals,” said Co-Founder, Peter Wischmann.<br />

“Sleep is such an important part of overall health<br />

and wellness, and we’re thrilled to offer a natural,<br />

and effective solution. Our Sleep Cubes are made<br />

with the same commitment to quality and purity as<br />

all of our products, and we’re confident they’ll be<br />

a game-changer for our customers.”<br />

Each jar of REMSleep Cubes contains 30<br />

gummies, each with 45mg of whole-plant hemp<br />

CBD, as well as other natural ingredients like<br />

chamomile to promote relaxation and improve<br />

sleep quality. As with all Plant de Terra products,<br />

REMSleep Cubes are rigorously tested for purity<br />

and potency, ensuring that customers receive only<br />

the highest-quality CBD products.<br />

Sky Wellness CBD Sleep<br />

Gummies recognized as<br />

<strong>2023</strong> Product of the Year<br />

USA Award Winner<br />

Sky Wellness CBD Sleep Gummies, a premium<br />

THC-free, broad-spectrum CBD + CBN<br />

sleep aid, has been recognized as a winner<br />

of the <strong>2023</strong> Product of the Year USA Awards.<br />

Determined through a national study of 40,000<br />

American shoppers in partnership with Kantar, a<br />

global leader in consumer research. Product of<br />

the Year is the largest consumer-voted awards<br />

program centered around product innovation, and<br />

Sky Wellness CBD Sleep Gummies is awarded the<br />

highly acclaimed honor of the best product within<br />

the CBD category.<br />

“It is an honor to be endorsed by Product of<br />

the Year as a <strong>2023</strong> winner for our CBD Sleep<br />

Gummies,” said Thom Brodeur, CEO of Sky<br />

Wellness. “This is our second consecutive Product<br />

of the Year win and our team is proud. As<br />

consumer purchase habits continue to fluctuate,<br />

it’s important for brands to stand out among<br />

other competitors within the space. We’re looking<br />

forward to having the opportunity to utilize the<br />

distinctive Product of the Year red seal within our<br />

upcoming marketing and sales efforts this year<br />

to not only attract new customers to purchase<br />

Sky Wellness CBD Sleep Gummies but further<br />

build credibility with our existing consumers as an<br />

innovative product in the CBD industry.”<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


The 39 finalists of Cosmoprof & Cosmopack<br />

Awards have been announced<br />

Winners will be celebrated on Friday, <strong>March</strong> 17, during the Gala Event of Cosmoprof Worldwide Bologna<br />

<strong>2023</strong><br />

Cosmoprof Worldwide Bologna and<br />

the global beauty industry reference<br />

BEAUTYSTREAMS announced the finalists<br />

of Cosmoprof & Cosmopack Awards <strong>2023</strong>, the<br />

“Oscars of <strong>Beauty</strong>” which celebrate the excellence<br />

of the global cosmetic industry.<br />

Exhibitors of Cosmoprof Worldwide Bologna<br />

<strong>2023</strong> presented 690 products and services, and<br />

among them BEAUTYSTREAMS selected the most<br />

avant-garde proposals.<br />

These are the <strong>2023</strong> finalists:<br />

54 <strong>Beauty</strong> <strong>Exports</strong>


Skin-Care Products:<br />



- Anti-wrinkles Secret Strips -<br />

CHINA - HALL: 34 / STAND<br />

NO.: E/30<br />


GMBH / WETCODE - Dual-<br />

Peptide Firming Anti-Wrinkle Eye<br />

Cream - GERMANY - HALL: 26<br />

/ STAND NO.: A/23<br />

- TRU HYAL 100 - Advanced<br />

Night Repair Capsule - SOUTH<br />

KOREA - HALL: 14EG / STAND<br />

NO.: 29<br />

Make-Up Products:<br />

- ELROEL - Blending Compact<br />

Cushion - SOUTH KOREA -<br />

HALL: 14 / STAND NO.: A/3<br />

- A/3a<br />


BIOTECH CO LTD - Cream<br />

Color eyeshadow - CHINA -<br />

HALL: 26 / STAND NO.: A/95<br />


- Microblading Tattoo Eyebrow<br />

Ink Pen - CHINA - HALL: 22T /<br />

STAND NO.: A/45<br />

Hair Products:<br />


- Collagen Complex Hair<br />

Thickening Shampoo &<br />

Conditioner - UK - HALL: 19 /<br />

STAND NO.: G/1b<br />


GROWTH - MOERIE Hair<br />

spray - LITHUANIA - HALL: 37 /<br />

STAND NO.: E/7<br />

- STRAAND - Straand Crown<br />

Fix Scalp Serum - AUSTRALIA-<br />

HALL: 16 / STAND NO.: I/14f<br />

Nail Products:<br />

- INOCOS - Solid Tricolor<br />

Gel - PORTUGAL - HALL: 36 /<br />

STAND NO.: L/17<br />


- Quartz Illuminating Nail<br />

Concealer - USA - HALL: 19 /<br />

STAND NO.: E/1 - F/2<br />



CONTAPHARM) - Ultra Vernis<br />

Silicon-Urea - FRANCE - HALL:<br />

22/ STAND NO.: C/64<br />

Personal Care & Body<br />

Care Products:<br />


- b.tan glow your own way -<br />

self tan gel - NETHERLANDS<br />

- HALL: 26 / STAND NO.:<br />

C/101<br />

- FLER SRL - Hoily Drops<br />

Ingrown Treatment - ITALY -<br />

HALL: 22 / STAND NO.: B/4<br />

- TRU HYAL 100 - Inner <strong>Beauty</strong><br />

Stick & Mist - Intimate Care<br />

for Women - SOUTH KOREA -<br />

HALL: 14EG / STAND NO.: 29<br />

Home & Professional<br />

Devices and Tools:<br />

- MANTA HAIR LTD - Manta<br />

Pulse Healthy Hair & Scalp At<br />

The Touch Of A Button - UK -<br />

HALL: 19 / STAND NO.: F/19<br />


Clean Pro Jade - FINLAND -<br />

HALL: 14GP / STAND NO.:<br />

E/4 - F/3<br />


LIMITED - Seoulista Cryo<br />

Cool® Skin Tool - UK - HALL:<br />

19 / STAND NO.: H/6<br />

Green & Organic:<br />


- FRANCE - HALL: 16 / STAND<br />

NO.: C/8 - D/3 - F/<br />


-BEAUHEI::T Prebiotic Ageact<br />

Sealer No 314 - DENMARK -<br />

HALL: 21 / STAND NO.: M/7<br />

- NUNAÏA BEAUTY - Ground &<br />

Glow Skin Ritual Set - IRELAND<br />

- HALL: 16 / STAND NO.:<br />

D/12e<br />


Skin-Care Formula:<br />

- INTERCOS GROUP - Ice<br />

Massage Eye Essence Stick -<br />

ITALY - HALL 15 / STAND NO.<br />

C 10 / D9<br />



CORPORATION - Dream<br />

Mistifier Face&Pillow Brume -<br />

ITALY - HALL: 15 / STAND NO.:<br />

A/2 - C/1<br />

- C4Q S.R.L - Hyalu <strong>Beauty</strong><br />

Caps - ITALY - HALL: 20 /<br />

STAND NO.: E/43<br />

Make-Up Formula:<br />


ARTLAByrinth - ITALY - HALL: 15<br />

/ STAND NO.: A/14 - B/9<br />


One - ITALY - HALL 15 / STAND<br />

NO: A/24 – B/23<br />


LABORATORY S.A. - Glow<br />

Vita D Activator Body Cream -<br />

POLAND - HALL: 18 / STAND<br />

NO.: A/36 - B/41<br />

<strong>Beauty</strong> <strong>Exports</strong><br />


Hair-Care Formula:<br />

- PIDIELLE SPA - Pink Potion Fill-<br />

Up Hair Ampoule for healthier<br />

hair - ITALY - HALL: 31 /<br />

STAND NO.: A/2 B/3<br />



Planet & People Shampoo -<br />

ITALY - HALL: 18 / STAND<br />

NO.: F/34<br />

- KOSMETIKAL SRL - Surprising<br />

Wax - ITALY - HALL: 20 /<br />

STAND NO.: C/45 - D/46<br />

Packaging: Design &<br />

Materials:<br />


INDUSTRIAL CO.,LTD - Angled<br />

Essence Dropper Bottle -<br />

CHINA - HALL: 34 / STAND<br />

NO.: D/18<br />

- PIBIPLAST SPA - Due - ITALY -<br />

HALL: 15 / STAND NO.: F/10<br />

- G/9<br />

- COSMEI S.R.L.- Earth Beat<br />

Denim Lipstick - ITALY - HALL:<br />

15 / STAND NO.: G/6 - H/5<br />

Innovation Technology:<br />

Raw Materials,<br />

Machinery, Solutions:<br />


Aquaboost Natco® - FRANCE -<br />

HALL: 20 / STAND NO.: B/50<br />

- TRENDCOLOR SRL - Twin<br />

Soul all over (eyes-lips-cheeks) -<br />

ITALY - HALL: 18 / STAND NO.:<br />

D/46 - E/31<br />

- COSMAX, INC.- Pyxoh -<br />

SOUTH KOREA - HALL: 15 /<br />

STAND NO.: A/10 - B/5<br />

Sustainability:<br />

Ingredients, Formula,<br />

Packaging, Production<br />

Process:<br />


SRL - Essential - Sustainable<br />

Eye Pencil Ultra Black with<br />

Hyaluronic Acid – ITALY HALL:<br />

15A / STAND NO.: A/5<br />

- ITIT COSMETICS - <strong>Beauty</strong><br />

Snacks - ITALY - HALL 20 /<br />

STAND NO. B57 / C54<br />



Metallica Mascara - ITALY -<br />

HALL 18 / STAND C64 - D61<br />



<strong>2023</strong><br />

A jury of experts, trend<br />

agencies, opinion leaders,<br />

journalists and content creators<br />

from all over the world will<br />

choose the winners:<br />

• Abdul Majid Madi, Founder<br />

and CEO, District General<br />

Trading Company, Kuwait;<br />

• Amarjit Sahota, Founder,<br />

Ecovia Intelligence, UK<br />

• Ambra Martone, VP/<br />

Presidente - ICR Cosmetiche<br />

Riunite / Accademia del<br />

Profumo, Italy<br />

• Barbara Doussard,<br />

Prospective Director, L’Oréal,<br />

France<br />

Benedetta Suardi, Technical<br />

Director - Kiko Milano<br />

Cosmetics, Italy<br />

• Daina Nadler, Vice President<br />

Sales & Marketing - Bigelow<br />

Trading, USA<br />

• Dee DeLuca-Mattos, Vice<br />

President of Marketing + New<br />

Business Development - ECRU<br />

NY, USA<br />

• Della Pass, General Manager<br />

- AKI BinSina, UAE<br />

• Emma Wingate, Pitch Global<br />

Director, <strong>Beauty</strong> & Wellbeing<br />

and Personal Care - Unilever,<br />

UK<br />

• Emmanuel Hembert, Global<br />

Head of Cosmetics & Personal<br />

Care - Quantis International,<br />

France<br />

• Federico Ferrazza, Director -<br />

Wired, Italy<br />

• Florence DALLE, Responsable<br />

Innovation et Miise en Forme -<br />

Parfums Christian Dior, France<br />

• Galib Virani, Chief Executive<br />

- Supercosmetics, Kenya<br />

• Giovanni Finamore, Expert<br />

Process & Control of Make -Up<br />

Bulk - L’Oréal, France<br />

• Hanan Van Lammeren,<br />

General Manager - Bookies<br />

56 <strong>Beauty</strong> <strong>Exports</strong>

Hair Supplies BV, The<br />

Netherlands<br />

• Inge Theron, Founder - Face<br />

Gym, UK<br />

• Jeanne Dréan, <strong>Beauty</strong> Editor<br />

- Madame Figaro, France<br />

• Jessica Cruel, Editor-in-Chief<br />

- Allure, USA<br />

• Kane Hammond, CEO, Co-<br />

Founder and Director - The<br />

Global <strong>Beauty</strong> Group, Australia<br />

• Kacey Culliney, Editor -<br />

CosmeticsDesign-Europe, UK<br />

• Kim D’Angelo, Buying and<br />

Management Executive -<br />

Neiman Marcus, USA<br />

• Lan Vu, Founder/CEO -<br />


• Larissa Azanova, Editorin-Chief-<br />

Harper’s BAZAAR,<br />

Kazakhstan<br />

• Lauren O’Connell, <strong>Beauty</strong><br />

Editor - Cosmopolitan Middle<br />

East Magazine, UAE<br />

• Maria Liu, General Manager<br />

- Clarins Distributor, Indonesia<br />

• Melony Conradie, Head of<br />

Buying Cosmetics - TFG (The<br />

Foschini Group), South Africa<br />

• Prince Chatterjee, Vice<br />

President - Reliance Retail,<br />

India<br />

• Sam Cheow, SVP, Global<br />

Product Trends, Innovation,<br />

Makeup Portfolio & Product<br />

Development, - Estée Lauder<br />

Companies, USA<br />

• Stephanie Bertand, Director<br />

Innovation Color & Skin Sun<br />

Body - Coty, France<br />

• Renee Parker, Co-Founder,<br />

Director of Strategy - Invinci<br />

Group, UK<br />

• Rosanna Gehring, Global<br />

Digital Brand Director -<br />

Douglas, Germany<br />

• Valentina Debernardi, <strong>Beauty</strong><br />

Editor Harper’s Bazaar &<br />

Esquire - Hearst, Italy<br />

• Vikram Bhatt, Founder, Enrich<br />

Salons, India<br />

For the first time ever, the<br />

winners will be announced<br />

during a Cosmoprof Worldwide<br />

Bologna gala night, The One<br />

and Only Event, that will take<br />

place on Friday, <strong>March</strong> 17, in<br />

Palazzo Re Enzo, collocated in<br />

the heart of the historic centre<br />

of Bologna. The event will be<br />

reserved for the international<br />

press coming to Bologna, for<br />

the top buyers invited to the fair<br />

as guests of the Buyer program<br />

<strong>2023</strong>, and for the companies<br />

that have submitted their<br />

applications.<br />


AWARD <strong>2023</strong><br />

During the gala event the LIFE<br />


announced. The recognition<br />

is assigned by Cosmoprof to<br />

professionals and entrepreneurs<br />

that have distinguish themselves<br />

for their talents and resilience,<br />

making a vital contribution for<br />

the cosmetic industry evolution.<br />

For the <strong>2023</strong> edition, the<br />

award will be delivered to<br />

Nazih Hamad, Founder & CEO<br />

di Nazih Group, leader for<br />

distribution of products, services<br />

and furniture specific for salons<br />

and spa professionals.<br />



The absolute novelty<br />

for <strong>2023</strong> edition is the<br />

trophy of Cosmoprof &<br />

Cosmopack Awards, realized<br />

in collaboration with the<br />

Istituto Marangoni thanks to<br />

a contest involving the most<br />

creative students attending the<br />

School of Design in Milan.<br />

From their talent, vision and<br />

originality a unique object is<br />

born, representing the perfect<br />

combination between design<br />

and beauty, as well as the<br />

innovation, the research and<br />

the excellence that characterize<br />

the cosmetic industry.<br />

For more information on the<br />

next edition of Cosmoprof &<br />

Cosmopack Awards <strong>2023</strong>,<br />

https://www.cosmoprofawards.<br />

com/it,<br />


***<br />

BEAUTYSTREAMS is the global<br />

beauty industry reference.<br />

Made for the beauty sector<br />

by industry insiders, the<br />

BEAUTYSTREAMS platform is<br />

an indispensable daily tool for<br />

strategy, innovation, marketing,<br />

and product development<br />

teams worldwide.<br />

Istituto Marangoni<br />

Born as Artistic Institute for<br />

Fashion in 1935 Istituto<br />

Marangoni has over 85 years<br />

of success in training the<br />

best fashion, art and design<br />

professionals.<br />

The teaching spaces of Istituto<br />

Marangoni have tested the<br />

talents of four generations of<br />

professionals, hailing from 5<br />

continents and representing<br />

the heritage of the school.<br />

It has been the springboard<br />

for more than 45.000 luxury<br />

professionals. Among them,<br />

Domenico Dolce, Alessandro<br />

Sartori, Paula Cademartori,<br />

Gilda Ambrosio, Julie de<br />

Libran, and Nicola Brognano.<br />

Over 4,000 participants from<br />

more than 107 countries come<br />

together in the 9 School of the<br />

GGE Group: Milan (School of<br />

Fashion and School of Design),<br />

Florence (School of Fashion &<br />

Art), Paris, London, Mumbai,<br />

Shanghai, Shenzhen, Miami,<br />

and Dubai.

W I L D W O O D O I L S<br />

of Australia<br />

Australia’s<br />

W I L D W<br />

largest<br />

O O D O I L Sand oldest<br />

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Our Buddha Wood (Eremophila mitchellii),<br />

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Oil products are pure, wild-harvested, and naturally<br />

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Wild Wood Oils of Australia specialise in consistently<br />

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Phone: +61 8 8562 3651<br />

Email: info@wildwoodoils.com<br />

Website: wildwoodoils.com

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