Plan XCLUCLUB..pptx

Xclusivity.
Xclusivity.
BUSINESS PROPOSAL
ABOUT US

Xclusivity.
The following document aims to provide a vision and a
structured plan for the next 10 years ahead in order to
develop a completely new platform for content creators
with new features and a focus on their work.
ZOII Inc.

PART #1: DESCRIPTION
Vision & Goals
How It Works
Market & Customer Research
PART #2: THE APP OVERVIEW
Main Features
Strategy & Revenues
Visuals
PART #3: FINANCES
Revenue Streams & Pricing
Estimated Cost
Funding Of The Project
PART #4: Customer Acquisition
Content Creators Acquisition
Client Acquisition

Xclusivity.
MAIN IDEA
Link to diagram

PART #1
DESCRIPTION

Xclusivity.
VISION & GOALS
In our current market, Onlyfans has the biggest
part of the market for independent content
creators. Despite a majority of their revenues
coming from explicit content, they are rejecting to
embrace the content creators in that industry.
The idea behind Xclusivity would be to fully
embrace the industry by providing a complete
platforms that listens to its creators and implement
features to help them maximize their revenues.
Our vision on the long term is to become the
leading platform for explicit content and further add
to our offer by developing content across all
marketing channels designed to further increase
the exposition of our customers.

Xclusivity.
HOW IT WORKS
The platform would be a hybrid between Instagram
before they tried to focus on videos and onlyfans.
There would be two main setups
1. Day Function: Traditional network to follow
and share with people you know just like
Instagram and/or Twitter.
2. Night function: Which switches the app to the
explicit content and works as an onlyfans
platform. This profile would not be public for
private users and would be a different one for
content creators
The switch function would be at the top of the page
and would transform the logo from day to night.

Xclusivity.
MARKET RESEARCH
OnlyFans is a subscription-based content platform that has
gained significant popularity in recent years. It allows
content creators to monetize their content by charging a
monthly fee for access to exclusive content. Here are
some key findings from a market research analysis of the
OnlyFans industry:
1. Growth: OnlyFans has experienced significant growth over the past few
years. As of 2021, the platform has over 130 million registered users and
over 2 million creators.
2. Demographics: OnlyFans users and creators are predominantly young
adults, with a majority of users between the ages of 18-24. The platform is
also popular among the LGBTQ+ community and sex workers.
3. Revenue: The OnlyFans industry is estimated to be worth over $2 billion,
with creators earning an average of $1800 per month. The platform takes
a 20% commission on all earnings.
4. Competition: OnlyFans faces competition from other subscription-based
content platforms like Fansly, as well as free content platforms like
Instagram and TikTok.
5. Regulations: OnlyFans has faced scrutiny and criticism for its role in
enabling the sale of explicit content, which has led to some payment
processors and financial institutions refusing to work with the platform.
6. Opportunities: The OnlyFans industry presents opportunities for content
creators to monetize their content and for businesses to market their
products and services to a highly engaged audience. However, there are
also risks and challenges associated with the industry, including legal and
regulatory issues, competition, and reputational risks.

Xclusivity.
TARGET MARKET
Xcluclub is a subscription-based social media platform that
allows creators to monetize their content, primarily through the
creation and distribution of adult content. The target market for
Xcluclub creators is primarily composed of individuals who are
interested in adult content and are willing to pay for exclusive
access to this content.
Demographics
The target market for Xcluclub creators is highly diverse and
encompasses a wide range of ages, genders, and sexual
orientations. However, the majority of subscribers are likely to be
males between the ages of 18 and 35 who are interested in adult
content and have disposable income to spend on subscription-based
services. Xclusivity creators themselves can also be diverse and
come from a variety of backgrounds, including amateur models,
professional sex workers, and adult content producers.

Xclusivity.
Psychographics
The target market for Xcluclub creators is highly motivated by their
sexual desires and interests. They are likely to be highly sexually
active and interested in exploring new and unconventional forms of
sexual expression. They may have a strong desire for intimacy and
connection and value the opportunity to connect with creators who
share their sexual interests and fantasies. Additionally, the target
market may value discretion and privacy and be willing to pay for
exclusive access to content that is not available elsewhere.
Behaviors
The target market for Xcluclub creators is highly active on social
media and may follow other adult content creators and sex workers
on platforms like Instagram and Twitter. They are also likely to be
highly engaged with the Xcluclub platform, regularly checking for
new content and interacting with creators they follow. Additionally,
the target market may be interested in other forms of adult content,
such as pornography and erotica, and may consume these types of
content in addition to Xcluclub subscriptions.

Xclusivity.
Needs
The target market for Xcluclub creators seeks exclusive access to
adult content that is tailored to their specific sexual interests and
desires. They value the opportunity to connect with creators on a
more personal level and may be interested in custom content,
personalized interactions, and intimate experiences. Additionally, the
target market may value privacy and discretion and seek out creators
who offer secure and confidential transactions.
Marketing Strategy:
To reach the target market for Xcluclub creators, marketing efforts
should focus on social media platforms where adult content is
permitted, such as Twitter and Instagram. The messaging should
emphasize the unique and personalized nature of Xcluclub content
and the opportunity to connect with creators on a more intimate
level. The marketing messaging should also highlight the discretion
and privacy offered by the platform and the ability to customize the
subscription experience to meet individual needs and interests. The
company may also consider partnering with popular adult content
creators and sex workers to reach a wider audience and build
credibility within the community.

Xclusivity.
PERSONA
OnlyFans

PART #2
OVERVIEW

FEATURES
DAY MODE
●
●
Home page with content from people you follow
Discovery page for other people's content
NIGHT MODE
●
Free option to share content on the discovery page
○
We consider that one of the main problems of onlyfans is the lack
of discoverability which could be tackled by implementing a
discovery page just like the Instagram feature.
●
●
●
Two subscription models to offer:
○ Offer content creators to choose a fixed monthly price or a tier
list of content they want to share.
Screen lock
○ Use a similar function to Telegram that is not allowing content to
be shared or screenshot, could also use that as a marketing
tactic to show that we take care of that.
Paid sessions
○ One of the main problems with sexting is that it is not regulated
and needs to be done by the creator. it would be interesting to
add a system that allows the users to pay as they go so the time
it takes is counted and his account is charged once the call or the
session is finished.

REVENUES
DAY MODE
●
Advertising as usual
○
Despite being an app that will rely on explicit
content creators, we think that if we can
position our image as clean and exclusive
while ready emphasizing the distinction
between night and day mode we could attract
businesses. This will need to be highly
regulated in order to look clean and
professional. It would be interesting to do like
youtube and pay back a % of creators.
Working on our image to look close to social
causes would be highly beneficial.
●
Paid memberships
○
We could create paid accesses like patreon or
others on the day mode of the app for content
creators looking to have an additional stream
of incomes without creating explicit content.
This would act as a replacement for services
like patreon.

REVENUES
NIGHT MODE
●
Paid memberships (Commissions)
○
Just like regular platforms, we would charge a
commission on all memberships and products sold
through our platform. We would lower the commission
to a standard 15% in order to compete with other
platforms while creating promotional campaigns with
additional cut to increase our content creator base.
●
Paid sessions
○
Just like the commission, we would charge a % of the
earnings of content creators by live sessions.
●
Xclusivity memberships (Service)
○
The membership would be a program where content
creators could upload their bigger videos (following
certain criterias) and would be paid according to the
amount of time viewers watched their content. The
money would come from a pool constituted by 50% of
the monthly cost of the subscription (Like spotify or
amazon kindle program)
●
Others
○
Offering various other services like management or
video/photo shootings.

VISUALS

PART #3
FINANCES

Xclusivity.
REVENUES / PRICING
Standard commission: 15% of revenues

Xclusivity.
ESTIMATED COSTS
OnlyFans

Xclusivity.
FINANCING IDEAS
OnlyFans

STEP #4
ACQUISITIONS

OnlyFans
CREATORS

OnlyFans
CUSTOMERS