BEST IN EXPORT 2023

BAREX
ITALIANA
56 YEARS OF ACTIVITY
IN THE HAIRCARE WORLD
Established in 1967, Barex is a brand created
by experts who fully understand the needs
of consumers and professionals in the hair
industry, as well as the requirements of exclusive
retailers and distributors around the world.
Barex Italiana offers 6 complete and
comprehensive ranges of haircare products,
each designed and produced in Italy. Featuring
the finest natural ingredients available,
exquisite packaging, stunning marketing, and
merchandising material.
OUR HAIRCARE PRODUCTS
JOC
Acronym of “Joy of Care”, JOC is a 100%
Vegan professional treatment program for
scalp care, hair care, colouring, permanent
products, as well as styling. A smart and
complete brand with the ability to combine
products of various lines to create customized
services with endless opportunities.
OLIOSETA ORO DEL MAROCCO
Olioseta Oro del Marocco is the professional
haircare line designed with two incredible
beauty oils that create a real nectar for the
beauty and health of hair. A complete range of
treatments, styling and coloring products that
care for the hair day after day and support
the hairdresser by providing sophisticated insalon
services.
ABOUT US
Company Name:
Barex Italiana
Company Address:
Via Grazia 11, 40069
Zola Predosa (BO) - Italy
Tel. +39 051 751554
Email: exportmanager@barex.it
Website:
www.barex.it
Founded in:
1967
CEO:
Carlo Baiesi
Number of employees:
25
Main brands:
JOC, Olioseta, Superplex,
Permesse, Contempora
Main Export Destinations:
Japan, Eastern Europe, USA