BEST IN EXPORT 2023

REASONS WHY
USA, Australia. We started from TEMPRA
which is the state of the art of quality and
performance into semi permanent colors.
Designed with the Italian style to target the
high class clients that want fashion, class
and trend. For sure TEMPRA is the perfect
example of the Italian quality and fashion.
EXPERIENCE: after almost 20
years of successfull distribution,
we know what is needed to
achieve success.
PASSION DRIVEN: we are ADIcted
to this market. We truly love this
craft and are obsessed with the
history of this market.
MADE IN ITALY: every little detail
is taken care of with the maximum
attention, creativity and quality.
MARKET POSITION: TEMPRA is
inspirational, elegant and powerful.
This is not a trend. This is beauty.
TEMPRA BY I.ART
TEMPRA is the semi permanent color line
that gets its inspiration from Art. Now you
can paint using Caravaggio’s green, or Van
Gogh's blue. We studied the most incredible
masterpieces of history and took the
inspiration and developed the most advanced
formula: sustainable, iper pigmented, true to
tone, vegan, nourishing. You can paint the hair
like a master and get inspired by the stunning
pieces of art represented on every box.
TEMPRA is made of 17 shades of direct
colors, that can be mixed and applied directly
on bleached hair. The patended Oil mix will
nourish and hydrate hair while coloring. The
most vibrant result, inspired by the most
iconic colors of the history of Art will fade
beautifully true to the tone, without unwanted
under tones. The colors do not bleed and
are easy to mix. You will adore the Italian
Mediterranean fragrance, of red fruits and
white flowers.
To complete the line, a painting needs the
perfect canvas. So we developed Cornice: the
perfect bleach to prepare the hair to TEMPRA.
BIANCA – white, to maximize the lightening
action respecting the structure and NERA
– black, to enjoy the freehand techniques,
without concerns, thanks to the clay content.