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REASONS WHY<br />
Italian Heritage since 1988<br />
Beauty and Kindness<br />
as brand philosophy<br />
Ongoing inspiration and Education<br />
International Distribution<br />
Professional quality<br />
Complete portfolio<br />
Balance between perfomance<br />
and kindness<br />
STAR<br />
PRODUCTS<br />
Around the concept of<br />
beauty, Alter Ego Italy has<br />
developed a complete<br />
portfolio of professional<br />
products dedicated to<br />
hair color, shape, care<br />
and styling.<br />
TECHNICAL PRODUCTS:<br />
TECHNOFRUIT COLOR, MY<br />
COLOR, BLONDEGO,<br />
PASSION COLOR MASK,<br />
FAST COLOR 10,<br />
SHAPEGO, EGOBOND<br />
A wide technical portfolio<br />
covering all hairdressing<br />
needs: next generation<br />
formulae (PPD FREE),<br />
reduced use of<br />
packaging (no plastic<br />
film), incredible lasting<br />
brilliance, an infinite<br />
palette of “creative<br />
nuances, high<br />
performance delivery<br />
systems and new<br />
techno-logies to reduce<br />
the consumption of<br />
water.<br />
CARE PRODUCTS:<br />
EGOL<strong>IN</strong>E<br />
Products with high<br />
performances and<br />
sustainable treatments,<br />
based on innovative<br />
formulation technologies<br />
to meet specific skin,<br />
lenghts and color needs,<br />
in compliance with the<br />
beauty & Kindness<br />
philosophy.
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