THE ITALIAN FACTORY 2023

the
Italian Factory
Hair Industry Producers

At €13.2 Billion, the Italian cosmetics industry exceeds its pre-Covid level of turnover.
Pier Giorgio Scrimaglio
Estetica Export
Project Leader
The sector is exceeding pre-pandemic turnover levels, according to
preliminary data published for 2022. The total turnover of the Italian
cosmetics industry stands at €13.2 Billion (up 9% compared to 2019); the
forecast for 2023 indicates further growth to €14.2 Billion (up 7.7%
compared to 2022).
Export has never been more crucial as it is now: in fact, exports
represent over 42% of turnover across the sector. In particular, the
preliminary data for 2022 shows a figure of € 5.6 Billion (up 15.8%
compared to 2021), estimated at €6.2 Billion for 2023 (up 10% compared
to 2022). It’s worth noting that the trade balance, which at the end of
2022 reached a record level of €3.2 Billion, is now growing by over €400
Million compared to 2021.
There’s also been positive performance in the domestic market. In fact, cosmetics consumption in
Italy will have reached €11.6 Billion in 2022 (up 8.9% compared to 2021) and it is estimated that in 2023
it will reach €12.3 Billion (up 6.3% compared to 2022).
(source: Conjunctural survey by the Centro Studi di Cosmetica Italia)
The challenge goes on
2022 wasn’t an easy year for Italian companies. They had to face up to problems and issues which had
been going on for a long time and which continue to be part of everyday life. The challenges for the
Italian cosmetics industry are not over and the uncertainties related to supply chain and the impact of
the war in Ukraine are weighing on its recovery. It’s not only foundries, ceramics and textiles, but the
shock of expensive fuel bills that is also being felt by the cosmetics industry. The Associazione di
Categoria Cosmetica Italia trade association estimates that companies have seen an energy surcharge
of more than 35%. This is a very heavy and transversal increase across an entire supply chain which is
worth almost €17 Billion: the cosmetics industry (€11.8 Billion), raw materials (€1 Billion), machinery
(€366 Million) and packaging (€3.8 Billion). The high bills, in fact, are added to the increases due to the
difficulty in the procurement of raw materials. Here, we are talking about an 18% increase for raw
materials cosmetics & packaging and an increase deriving from the transformation and production of
cosmetics of just over 11%. Companies with a commercial-distribution orientation, on the other hand,
are more affected by the increase in the cost of logistics, which is close to 10%. In recent months,
there has been a progressive and widespread decrease in the prices of raw materials, but the effect on
margins still remains. (source: ilsole24ore.com)
Facing the future with innovation and flexibility
During the pandemic, the sector demonstrated its ability to react and today continues to show a
strong capacity for innovation and flexibility in responding to market changes imposed by any
problems and situations that may arise. In such difficult circumstances, the Italian cosmetics industry
shows confirming its commitment and sense of fair play by limiting price rises. Its vitality is evident in
its ever-growing interest in export destinations, in particular to non-European markets.
PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia
EXPORT BUSINESS DEVELOPMENT MANAGER:
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it
EDITORIAL STAFF: Gary Kelly, Paolo Maggi, Glorianna Vaschetto
DIGITAL: Alessandro Zanetti
i
Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)
Tel.: +39 011 83921111 - Fax: +39 011 812 56 61
ONLINE
business@esteticaexport.com - pec@pec.estetica.it
www.esteticaexport.com
PRINTED IN ITALY. Registration n. 435 of 7.4.49, Turin Law Court.
All rights reserved. Reproduction in whole or in part of texts or photography is
prohibited. Manuscripts, photographs and art are selected at the discretion of the
publi sher free of charge (advertising exclu ded). Whether published or not, no material
will be returned and remains the property of the publishing house, which may make
use of it as seen fit. This may include the withdrawal of publication rights to other
publishing houses. Estetica requires exclusive publication rights in the hairdressing
sector for all photography submitted which must not therefore be offered for
publication to other magazines in the hairdressing trade or industry.
Version March 2023

Agf88 HOLDING
BIOCOSM’ETHICS
COMPANY NAME
Biocosm’Ethics S.r.l.
COMPANY ADDRESS
Via A. De Gasperi, 16
36050 Cartigliano (VI) Italy
PHONE/MAIL
+39 0424 827347
info@biocosmethics.it
WEBSITE
www.biocosmethics.it
CHIEF OF PRIVATE LABEL
Francesca Damato
Contact: ricercasviluppo@
biocosmethics.it
COMPANY PRESENTATION
Biocosm’Ethics was born from a thirty year
experience of Dr. Francesco Damato, a
researcher and scholar of the various
problems of skin and hair. Back in the 70s, he
was already a pioneer in the use of naturally
derived ingredients such as essential oils,
vitamins, minerals, antioxidants. Persuaded
that the path taken was right, over the years
he has brought passion in creating and
testing products of proven efficacy, to
improve the quality of people’s life.This
professional knowledge has now been
transferred firstly to his daughter, Dr.
Francesca, who has been at his side for
several years and also to all his collaborators
who share his passion. “Experiencing Nature,
by understanding its secrets, by mixing its
active ingredients to create pure beauty and
wellness in full respect of the environment,
this is Biocosm’ Ethics” philosophy.
CERTIFICATES
LEAN TRANSFORMATION
SUSTAINABILITY
Biocosm’Ethics has always been in constant
harmony with nature by mixing natural
formulae with innovative methods, in full
respect of the company philosophy.
PRODUCTIVE CAPACITY
Biocosm’Ethics provides an integrated
service to manage all or part of the whole
product cycle:
Research & Development
(ingredients, formulation);
Production & Quality Control
(stability testing, packaging).
Administrative Management
(purchasing, stock management).
Distribution of Products
(warehouses, retail stores)
Daily production rate:
23,000 pieces
The high quality of raw materials, carefully
selected, the rigorous controls of quality and
production standards, the numerous tests of
efficacy and safety of use, as well as the
dermatological tests, guarantee excellence
and reliability of our products, made entirely
in Italy.
Each formula is thought and “tailor-made”
according to the needs of our customers.
A cosmetic product is always the result of
many ideas, but a high quality cosmetic
should always create unique and exiting
emotions, to be able to dream and to leave
a mark in a modern evolving market.
SPECIAL FEATURES
Professional Skin Care
Professional Hair Care - medium and low volumes.
Pet Care

G&P
Cosmetics
COMPANY PRESENTATION
G&P is a company for people, whose aim is
to improve some aspects of people’s lives
and the way they feel about themselves. G&P
comes from a culture dedicated to achieving
balance and harmony in every aspect of life. It
promotes health and beauty, well-being, selfesteem
and confidence at all levels, through
honest and correct business practices. This
company can offer the beauty industry and its
customers the best, thanks to the fine quality
of its products, the high professional levels
of its services and the solid experience of its
collaborators, trainers and mentors.
CERTIFICATES
ISO 9001-ISO 22716-ISO 45001-ISO 14001
SUSTAINABILITY
G&P Cosmetics creates products that combine
technology and performance whilst enhancing
beauty and respecting the environment that
surrounds us by observing the ethical code that
it has set itself. The company makes use of
renewable energy, local ingredients, optimizes
itself for the elimination of waste and purifies
waste water on site. The river Tiber, which come
and flow in the clean riverbed, give us the vital
water for our products whilst guaranteeing the
well-being of our environment. Proximity is a
value: we are All Made in Tuscany!
PRODUCTIVE CAPACITY
Daily production rate:
280,000 pieces
The use of a customized production cycle
ensures only the use of the semi-finished
products needed for the satisfaction of the
customer. This allows us to always work fresh
COMPANY NAME
G&P Cosmetics S.r.l.
COMPANY ADDRESS
Via A. De Gasperi, 8
52037 Sansepolcro (AR) Italy
PHONE/MAIL
+39 0575 720682
info@gpcosmetics.it
WEBSITE
www.gpcosmetics.it
CHIEF OF PRIVATE LABEL
Simona Piccinelli
Contact: resp.gestioneoperativa@
gepcosmetics.com
product and avoid any risk of contamination.
Our molar stoichiometry formulation system
allows a perfect match between the dyes,
thereby avoiding problems that the free
molecules may develop. The internal R&D
section is composed of a team of young
graduates working on the development of
products capable of meeting the needs of the
market successfully, inspired by a philosophy
of keeping an eye on the result and respect
for renewable resources. Every week tests
are performed on women and men from all
over the world, with ethnic characteristics
very different from one another, for total
amount of 2000 tests per year.
SPECIAL FEATURES
Professional Hair Coloration:
Permanent Oxidative Color with and Without
Ammonia, Demi-permanent oxidative color,
Direct color treatments.

Agf88 HOLDING
PETTENON
COSMETICS
COMPANY PRESENTATION
For over 70 years, Pettenon Cosmetics S.p.A.
S.B. has been supporting high-quality Italian
Professional Hair Care in Italy and worldwide.
Pettenon Cosmetics S.p.A. S.B. performed
127 Million € turnover in 2021. It has a sales
network that spans 99 countries and
substantial experience in all of the main global
markets. It provides high-quality professional
products that can be customized to suit the
needs of specific markets and various types
and conditions of hair.
COMPANY NAME
Pettenon Cosmetics S.p.A. S.B.
COMPANY ADDRESS
Via del Palù, 7/d
35018 San Martino di Lupari (PD) Italy
PHONE/MAIL
+39 049 9988800 info@pettenon.it
WEBSITE
www.pettenon.it
CHIEF OF PRIVATE LABEL
Alessandro Miatello
Contact: alessandro.miatello@pettenon.it
CERTIFICATES
ISO 9001
SUSTAINABILITY
In June 2021 Pettenon Cosmetics become
a Benefit Company, following a sustainable
perspective, eco and human-friendly, in line
with ESG criteria.
5 benefit Goals are: increase formulas to
reduce consumption and waste of resources,
maximize the use of sustainable energy
and packaging, multi-culturality and gender
equality, employee and partner education,
philanthropic initiatives.
PRODUCTIVE CAPACITY
Its constantly expanding and evolving
production site in San Martino di Lupari (near
Padua, Italy) specializes in targeted hair care
and beauty treatments.
Daily production rate:
170,000 pieces
It covers the entire production process:
blowing and silk-printing packaging,
manufacturing and packing products, and
efficient, automated warehousing and
logistics. In addition, quality and innovation
are guaranteed by four in-house laboratories:
Research & Development, Microbiology and
two for Quality Control.
SPECIAL FEATURES
Professional Hair Care: medium-high volumes:
Shampoo, Treatments, Liquid styling, Peroxide.
Packaging: we produce packaging in our
campus for internal demand. We don’t sell
packaging outside.

www.agf88holding.it

ALFAPARF
GROUP
COMPANY NAME
ALFAPARF GROUP S.P.A.
COMPANY ADDRESS
Legal address:
Via Cesare Cantù 1, 20123 Milano Italy
Offices & Plant:
via Ciserano, 24046 Osio Sotto (BG) Italy
PHONE NUMBER/MAIL
+39 035 419 77 11
WEBSITE
www.alfaparfmilano.com
GENERAL MANAGER GLOBAL PRIVATE LABEL
Paolo Signori
contact: paolo.signori@alfaparfgroup.it
COMPANY PRESENTATION
The Alfaparf Group is the world’s leading
Italian beauty company in the professional
channel.Our Company was established in
1980, taking the first steps in the north of
Italy, then in the 90s, we broadened our
horizons beyond national borders, becoming
the first Italian cosmetics company in the
world in the professional channel. Since our
early beginnings, we have taken steps to
create an independent and integrated group,
attentive to innovation and market trends:
our numerous brands and the number of
international companies and leaders in the
beauty market who rely on our expertise to
develop projects and products for the hair
and body are evidence of this. Our business
divisions constantly interact with each other,
circulating skills and transforming them
into the best responses to the evolution in
the industry; by doing so, we continue to
improve the quality of the service offered
by professional operators, leaving a better
world for future generations.
Highlights
Over 40 years of experience in
professional cosmetics
5 manufacturing plants (Italy, Brazil,
Mexico, Venezuela and Argentina)
25 branches
Over 100 countries around the world
More than 2,800 collaborators
A portfolio of 15 brands
Over 100 million consumers

OUR HISTORY
We launched in 1980 thanks to the idea of
Roberto Franchina, who, along with around
ten people, began to design products in
northern Italy for the hairdressing channel.
In the 90s we began the adventure abroad.
The first exports were to Spain and Latin
America, followed by the commercial
branches and first factories opened in Brazil,
Mexico, Argentina and Venezuela.
At the end of the 90s, Alfaparf Group
took the qualitative leap towards being
a global benchmark company in the
professional cosmetics market. In fact, in
2000, we completed the development of
the Osio Sotto headquarters, a total area
of 25 thousand square meters, where
manufacturing and storage still take place
today, as well as office space.
In the early 2000s, we expanded the two
flagship factories (Mexico and Brazil) to
reach their current size of about 30 thousand
square meters. The Group’s international
vocation has been confirmed and grown
over the years with the opening of various
branches in Latin America, the USA, and
Australia.
Alongside the activities related to the
Group’s brands, the Private Label business
has also grown substantially. The production
on behalf of third parties, especially in
the colour area, has become a flagship
thanks to Alfaparf Group’s know-how and
development of commercial relationships
with increasingly high-quality and
outstanding clients.
Over recent years, Alfaparf Group has been
determined to move towards globalization,
both in terms of new geographical locations
and new brands and/or distribution
channels.
The globalization phenomenon has
influenced the way we work. Today, all the
Group’s branches work in an interconnected
way, ensuring consistent standards which
are recognized internationally.
PRIVATE LABEL
For decades, the Alfaparf Group has made its
formulation know-how and the international
presence of its manufacturing sites available
to win over customers who are looking for
a partner capable of developing innovative
products to support their brands on the
market.
Specialist technical competence, a strong
relationship with the customer and a strong
predisposition to build lasting partnerships
are the characteristics that distinguish the
Private Label division of Alfaparf Group.
The consolidated technical and regulatory
competence allows custom development
and product validation to be carried out
in Italy, Brazil and Mexico, the three main
manufacturing sites of the Group.

ALFAPARF GROUP
CERTIFICATION
ITALY (BEAUTY & BUSINESS S.p.A.)
ISO 9001:2015
GMP ISO 22716:2007
ISO 13485:2016 MEDICAL DEVICE
MEXICO (DOBOS S.A.de C.V.)
ISO 9001:2015
ISO 22716:2007
GMP - COFEPRIS
INDUSTRIA LIMPIA (clean industry)
environmental certification
BRAZIL (DELLY KOSMETIC LTDA)
ISO 9001:2015
GMP - ANVISA
BRC AUDIT
SUSTAINIBILITY
In Fall 2018, Alfaparf Group began its path
towards sustainability, guided by the belief
that the ultimate goal in business activity
is not limited just to maximizing profit: it
must include the creation of shared longterm
value, for the benefit of all corporate
stakeholders and in the interest of future
generations.
We want to conduct our activities in
a transparent and responsible way,
communicating our strategy, our objectives
and our results to all stakeholders and
integrating their expectations into our
decision-making processes. We undertake
to manage our resources efficiently and
strategically, to generate value for the
company and also to contribute to the
socio-economic development of the territory
in which we operate, the growth of our
people and of all the individuals that make
up our value chain, the protection of the
environment, and the promotion of respect
for human rights.
The efforts made and the results achieved
have been recognized: in 2021 and 2022, we
were awarded as Sustainability Leader in the
ranking prepared by Statista for Il Sole 24
Ore. This research was based on the analysis
of sustainability reports, by evaluating the
achievement of a series of KPIs in three
macro-areas: environmental, social, and
economic.
HERE ARE A FEW EXAMPLES OF THE
COMMITMENT THAT HAS LED US TO BE A
LEADER IN SUSTAINABILITY:
CLEAN ENERGY: 2 out of 5 production
plants use exclusively 100% renewable
electricity, 1 plant uses more than 80%
renewable electricity.
CO2 OFFSET: Natural gas CO2 emissions of
the Italian production plant are offset.
SUSTAINABLE INGREDIENTS: 40% of the
ingredients used in our formulations are of
natural origin and 18% are certified;

SUSTAINABLE PACKAGING: We use
recycled materials (aluminium, plastic and
paper) for Private label tailor-made
projects.
EQUAL OPPORTUNITIES: Almost all
employees are hired on permanent
contracts and women represent more than
half of the workforce;
SUSTAINABLE SUPPLY CHAIN: 100% of
new suppliers are selected on the basis of
ethical, social and environmental criteria
and almost 60% of 2021 expenditure is on
local suppliers;
ETHICS: The company has adopted a new
Code of Ethics, committing to uphold and
promote respect for human rights, nondiscrimination,
health and safety in the
workplace, zero tolerance for child labour,
the right to fair and supportive working
conditions, environmental protection and
the achievement of the Sustainable
Development Goals (SDGs) promoted by
the United Nations.
DIVERSITY&INCLUSION: “Beauty in all its
forms” project was created by Alfaparf
Group to offer young people with Down’s
syndrome the opportunity to undertake a
Special features
PROVEN SUCCESS IN PROFESSIONAL
COSMETICS
CENTRAL R&D LAB: ITALY (Osio Sotto)
WITH 3 FORMULATION UNITS (HAIR
COLOR, HAIR CARE, SKIN CARE)
1 INNOVATION UNIT
REGIONAL R&D LABS IN MEXICO
(Toluca) AND BRAZIL (Rio de Janeiro.)
REGULATORY, SAFETY AND
COMPLIANCE SUPPORT
INTELLECTUAL PROPERTY UNIT
GLOBAL MANUFACTURING
CAPATIBILITIES
GLOBAL SOURCING FOR COMPONENTRY
& RAW MATERIALS
GLOBAL SUPPLY CHAIN MANAGEMENT,
LOCAL SERVICE LEVEL WITH HIGH
RESPONSIVENESS
HIGHEST QUALITY CONTROL
STANDARDS
training course to become hairstylist
assistants.
SUPPORT TO VULNERABLE PEOPLE:
Through the Alfaparf Group Professional
brand, we are supporting Dynamo
Campo, a non-profit organization, which
arranges holiday camps with recreational
therapy for children suffering from serious
or chronic diseases and their families.
HUMAN RIGHTS PROTECTION: We are at
the forefront fighting violence against
women by supporting D.i.Re., an Italian
organization of non-institutional antiviolence
centers and shelters.
PRODUCTION CAPACITY
ITALY (BEAUTY AND BUSSINESS S.p.A.)
SITE AREA: 25.000 SQM
COVERED AREA: 11.000 SQM
EMPLOYES: 451
MEXICO (DOBOS S.A.de C.V.)
SITE AREA: 15.000 SQM
COVERED AREA: 11.000 SQM
EMPLOYES: 523
BRAZIL (DELLY KOSMETIC LTDA)
SITE AREA: 35.000 SQM
COVERED AREA: 15.000 SQM
EMPLOYES: 233
Total Annual Capacity:
over 300.000.000 units
Production extent
HAIR DYES:
permanent - demi permanent - direct
colors. cream, oil, gel textures
HAIR COLOR KITS
TECHNICAL PRODUCTS:
developers - bleaching powders -
straightening and perm products
HAIR CARE TREATMENTS:
shampoo - conditioners - masks -
leave in - vials
SKIN CARE:
face and body products

BAREX ITALIANA
Carlo Baiesi
COMPANY
PRESENTATION
Established in 1967 by the Baiesi Family,
Barex Italiana is a brand created by experts
who fully understand the needs of consumers
and professionals in the hair industry, as well
as the requirements of exclusive retailers and
distributors around the world.
Performance, quality and creativity have
always been the guiding light of our research.
Thanks to our long-time know-how in the
research, development and production of
professional hair products, we can create
COMPANY NAME
BAREX ITALIANA Srl
COMPANY ADDRESS
Via Grazia 11,
40069 - Zola Predosa (BO) Italy
PHONE/MAIL
+39 051 751554
WEBSITE
www.barex.it
CEO
Carlo Baiesi
MARKETING MANAGER
Giulia Sandrolini
Contact: marketing@barex.it
EXPORT
Lorenzo Prosdocimi
Contact: exportaccount@barex.it
products for those clients who wish to
develop their own product ranges.
Oriented towards offering a full service, we’re
used to work with all types of customers -
local or global, large or small - with product
quality as our number one priority.
CERTIFICATES:
ISO 9001:2015
SUSTAINABILITY
There are no shortcuts to true sustainability.
For this reason, Barex Italiana is making
increasing and progressive efforts to create a
better future through concrete and shareable
steps. Through constant energy efficiency
(which also includes the use of energy from
100% renewable sources), the recycling of
plastic and cardboard packaging and the
purification of waste water, 100% Vegan
formulas, Barex Italiana is committed to the
creation of hair care products for sustainable
beauty. It is attentive to the overall impact on
the planet, while its packaging is completely
recyclable and made of PCR plastic from
50% to 100%.

PRODUCTIVE CAPACITY
Shampoo
Kg 5,000 per day
Conditioner
Kg 1,500 per day
Other products (Oils, Gel,...)
Kg 500 per day
SPECIAL FEATURES
Treatments and styling products are
formulated, developed and produced in our
Research & Development laboratory.
Tailor-made formulas can be developed for
shampoos, mask, treatments and styling.
Our lab can propose Vegan formulas and use
certified organic ingredients and extracts.
SLES, SLS, Parabens and Gluten free
products can be found in our range of
products.
Several packaging options can be offered to
the private label customer and customized
with color printed or label graphics.

BAREX ITALIANA
BAREX Brands
Barex Italiana is also a manufacturer of
successful brands distributed in the hair
professional market in many countries
around the world. 6 complete and
comprehensive ranges of haircare products,
each designed and produced in Italy, feature
the finest natural ingredients available,
exquisite packaging, stunning marketing,
and merchandising material.
JOC: 100% vegan professional treatment
program for scalp care, hair care, colouring,
permanent products, as well as styling.
OLIOSETA ORO DEL MAROCCO: a complete
range of treatments, styling and coloring
products that care for the hair day after day
and support the hairdresser by providing
sophisticated in-salon services.
OLIOSETA ORO DI LUCE: ideal for extremely
smooth, sleek and shiny hair, the line
includes treatments and styling products
that nourish, regenerate and illuminate hair
SUPERPLEX: bonding, bleaching, care and
toning products to achieve the desired
blonde without compromising the hair fiber.
PERMESSE: the art of creating beauty using
coloring cream with an evolved chromatic
technology and advanced treatment system.
100% Vegan and Gluten Free.
CONTEMPORA: a haircare line which uses
the nutraceutical properties of food to ensure
instant and surprising results.
Why choose
Barex Italiana products?
A COMPLETE RANGE OF EXQUISITELY
PACKAGED, WORLD-CLASS HAIRCARE
PRODUCTS
FORMULATIONS ARE “MADE IN ITALY” AND
DEVELOPED IN OUR OWN LABORATORIES
56 YEARS OF EXPERIENCE THROUGH
EXTENSIVE RESEARCH AND DEVELOPMENT
PROFESSIONAL SIZES FOR SALON USE
TOGETHER WITH A VARIETY OF SIZES
TAILORED TO THE NEEDS OF EVERYONE
FULL SUPPORT AND ASSISTANCE OF A
HIGHLY-SUCCESSFUL COMPANY, WITH AN
UNQUESTIONABLE REPUTATION FOR LOYALTY
AND INTEGRITY
Production extent
HAIR TREATMENT:
Conditioner, mask, leave in
STYLING/FINISH:
Gel, oil, spray, fluid, wax

COSMETIC
TAILORS
EXPERIENCE, INNOVATION
AND SUSTAINABILITY:
THE PRIVATE LABEL
BEYOND COMPARE.
Out of the Negretti family’s over sixty
years’ experience in the field of beauty field
comes COSMETIC TAILORS® - the first in
true “bespoke Italian cosmetics”. This is an
innovative and comprehensive answer for
anyone wanting private label “turnkey”
solutions of unrivalled Italian excellence.
Profound knowledge of the sector, an innate
vocation for beauty, constant innovation,
rigorous scientific research, avant-garde
technological equipment, selection of
the best raw materials and maximum
attention to sustainability are the seven
strengths which go into providing consumer
COMPANY NAME
COSMETIC TAILORS
COMPANY ADDRESS
Via Romolo Gessi N. 16/18
25135 - Brescia, Italy
PHONE
+39 030 3367069
WEBSITE
www.cosmetictailors.com
CEO
Mr. Giannantonio Negretti
STRATEGIC MARKETING DIRECTOR
Mr. Maurizio Sangineto
DIRECTOR
Mr. Massimiliano Giobergia
Giannantonio Negretti
Massimiliano Giobergia
with some of the most authoritative and
prestigious international cosmetics brands.
“We know that every project is different
from another, just like people are different
from each other. This is why we wanted to
add a new ingredient to our formulations:
a “bespoke” approach, or respect for
the specific needs and personality of the

consumer. One of the points of excellence
of Made in Italy is, in fact, our ability to
create “made-to-measure” elegance. We
have made this very successful model our
own; something which has always been in
our DNA,” says the founder of COSMETIC
TAILORS® Giannantonio Negretti.
This production model starts with the most
important element of all when it comes
to cosmetics: scientific research. In the
COSMETIC TAILORS® laboratories, the
experimentation and prototyping processes
are conducted under the guidance of
some of the most successful Italian
scientific disciplines in the sector, such as
Dermatology, Cosmetology or Colorology®,
to name but a few. The latter has even
become an exclusive registered science.
Unrivalled results have come out of specific
research in the field of colour, particularly in
relation to hair. This has been going on for
over a decade in conjunction with some of
the most prestigious Italian universities.
For some time, COSMETIC TAILORS®
has also had a strategic collaboration
with Poliestetico di Milano, Athenaeum
of Beauty and Cosmetics - one of the
most authoritative academic institutions
in Italy in the field of scientific, cultural
and educational research. “In our
formulations, each ingredient is part of a
skilful combination which always aims to
create something innovative and unique,
exactly as if it were a dress that must fit
perfectly to complement the wearer. If
requested, we also take care of the look
of the products with the same “bespoke”
approach, also enhancing them externally
as well,” Massimiliano Giobergia, Director of
COSMETIC TAILORS®, is keen to point out.
A team of graphic design, packaging,
communication and marketing experts is
available to clients to give their products a
strong visual and communicative identity,
in order to establish them on the market as
effectively as possible.

COSMETIC
TAILORS
CERTIFICATIONS
ISO 14001:2004, ISO 9001:2008,
EN 22716:2007, SGS 6371/MI.
COSMETIC TAILORS® guarantees
a maximum level of excellence for
Private Label, thanks to pharmaceutical
formulation-production protocols,
university certification tests and the most
authoritative certifications around, such
as ISO 14001:2004, ISO 9001:2008, EN
22716:2007, SGS 6371/MI. These certify the
constant quality and safety monitoring at
the highest levels.
Thanks to these important features and
an international vision of the market,
COSMETIC TAILORS® is able to respond
to the needs of companies of all latitudes,
cultures, traditions and lifestyles, creating
global products and solutions.
COSMETIC TAILORS® is also one of the
pillars of BEAUTICON VALLEY® the Benefit
Holding Company recently founded in
Brescia by the multifaceted entrepreneur
Giannantonio Negretti, author of the book
“Humanistic Cosmetics” and creator of the
homonymous philosophy, which puts man
before the product.
A network of over 50 companies, identified
as the “Italian Capital of Cosmetics”, where,
thanks to a synergistic and integrated
supply chain, the most innovative and
high-quality cosmetics are created every
day and sold in over 130 countries around
the world.

FIND
THE FLAW
If you don’t find it,
come and find us at
cosmetictailors.com
Proud
manufacturers
of the
world leading
cosmetic brands
since 1959.
MEMBER OF

FARMEN
International Cosmetics Distribution
PRIVATE LABEL ACTIVITIES
ODM and OEM services
All this know-how experience and
commitment become a great opportunity for
the brands who choose Farmen has theirs
Supplier. Most of the clientele require ODM
services taking advantage of the outstanding
quality and variety of Farmen formulations
and turnkey service. Also, OEM can be
COMPANY NAME
FARMEN I.C.D. S.P.A.
COMPANY ADDRESS
Via Leinì 150, Settimo Torinese (TO) Italy
PHONE NUMBER/MAIL
+39 011 802 345 11
WEBSITE
www.farmenspa.com
CEO
Alberto Manzetti
contact: info@farmenspa.com
MARKETING MANAGER
Alberto Manzetti
contact: info@farmenspa.com
EXPORT MANAGER
Gianni Manzetti, Guido Bassignana
contact: info@farmenspa.com
provided to Brands who rely on their own
formulations and image.
The long experience in this field allows
Famen to offer a very complete range of
product, all with the same superlative
quality. Hair colors of every type, including
bleaches and direct colors balm; hair
treatment from shampoos to conditioner,
to hair lotions and masques. A wide choice
of styling products, like gels, matte, wax,
no gas spray and even the production of
aerosol propellers sprays that only a handful
of company can provide.
The vast offer is completed by a series of
formulas for skincare.
GROWING TOGETHER:
Tailor-made services for every need
Farmen’s motto is “Growing Together”. This
summarizes the attitude of the company who
wants to embrace a common future with the
brands who choose their bespoke services
for the creation of new ranges. Partnerships
that are made to last for many years and
create a profound link among the partners.
Farmen has created a division entirely
dedicated to Bespoke projects, from
Customer Care to Marketing, to offer clients
innovative products, designed specifically
for their reference markets.
The formulas on offer
A huge range of shades to welcome
customers to the world of color.
Customize every color chart with oxidation
dyes, choose the locks of hair to best reflect
a style and complete a range by choosing
among more than 160 shades.
Bleaching: a wide range of hair bleaches
Farmen supplies customized formulas with
the possibility of enhancing them by adding
extracts and active ingredients depending on
customers’ specific needs.

Certification and Recognition
SUSTAINABILITY:
BOTTLES ARE MADE FROM
100% RECYCLED PET.
THANKS TO POST-CONSUMER
RECYCLING, FROM EVERY 2 BOTTLES
MADE OF VIRGIN PET, ONE 100%
RECYCLED PET BOTTLE IS OBTAINED.
A SECOND LIFE FOR PLASTIC!
PACKAGING IS MADE FROM
FSC-CERTIFIED CARDBOARD,
GUARANTEEING THAT THE PRODUCT
IS SOURCED FROM RESPONSIBLY
MANAGED FORESTS AND
PRODUCTION PROCESSES.
THE PRODUCTS HAVE NO ADDED
COLOURANTS.
PRIMARILY FEATURING NATURAL
AND BIODEGRADABLE INGREDIENTS.
PRODUCTION CAPACITY:
THE ENTIRE PRODUCTION CYCLE,
WITH A CAPACITY OF WAROUND
100,000 ITEMS PER DAY
The bleaching powder ranges include:
- Scented or neutral bleaches
- Coloured bleaches
- Ammonia-free bleach and low-ammonia
content Bleaching powders enriched with
natural extracts.
All types of bleaches are dust-free and ready
to use as a custom product in 20 days with
Certified manufacturing process.
COMPANY INTRODUCTION
The Origins
Farmen International Cosmetics Distribution
was born in 1964, in a small three-room
laboratory in Turin, Italy. A genuine firm,
fruit of the labour of two generations,
offering effective, reliable and cutting-edge
products to beauty treatment and hairstyle
professionals. A firm that is recognised
and appreciated in more than 80 countries,

FARMEN
International Cosmetics Distribution
Production extent
HAIR DYES:
A complete range of oxidation dyes
and direct colours with over 160
shades; Bleaches ammonia free
colours and bleaches
SHAMPOO:
A wide selection of shampoos
for every kind of hair and scalp
HAIR TREATMENT:
hair treatment from conditioner, to
hair lotions to hair masques
STYLING/FINISH:
A wide choice of styling products,
like gels, matte, wax, no gas spray;
in house production of aerosol
propellers sprays
SKIN CARE:
a complete series of formulas
for skincare.
across the five continents. Right from
the first product, Farmesil silicon spray, a
brainchild of founders Mariarosa Ceccon and
Piero Manzetti, it stood out for its innovative
and modern business approach. In the 80s,
the second generation came along with
Andrea Manzetti and Gianni Manzetti: they
contributed to the international success
of brands like Vitality’s, Neà-Spa and
Fascinelle that are well known for their
quality, sustainability and outstanding
performances.
The Present
Farmen is a traditional Italian firm strongly
linked to the local environment while at the
same time able to be truly International. They
have merged these two folding natures and
make it an essential point of their corporate
mission. Seventy percent of their staff lives
in Settimo Torinese, a town on the outskirts
of Turin where the plans of the company are

established since the beginning. 90% of the
first level suppliers can be considered local.
Farmen is also committed in supporting
the local Community sponsoring sports
activities, NPOs, students, hospitals and
other organizations. Despite roots deeply
embedded in their territory, Farmen would
not renounce to one of the most important
parts of its soul which is expand to foreign
markets either exporting their own brands or
supplying products for clients’ companies.
Farmen holds in high regard the role of
the staff for the organization, they are
considered a fundamental asset that
deserve best conditions and support.
The firm guarantees a healthy and well
protected working environment, transparent
recruitment policies, equal opportunities
and equitable remuneration, special terms
for maternity freedom for trade union
representation and continues professional
development.
PRODUCTION CAPACITY:
The entire production cycle,
with a capacity of around
100,000 items per day
SPECIALIZATIONS:
The Production
One of Farmen’s strongest points is the
ability to manage the entire production chain
within the company: from the initial concept
to the selection of raw materials and active
ingredients right up to production, delivery
and education. Farmen guarantees the
quality and reliability of its products through
a meticulous procedure that controls of
every step of the process. They apply tests
so stringent that no more than around
100 formulas are approved every year -
out of the approximately 1000 formulas
evaluated. This level of control over the
production phases is especially important
when producing for private label where the
manufacturer is responsible for the quality
and reliability of the product.
Committed to Values
Farmen is not new to embrace values such
as ‘respect for environment’, ‘safety at work’,
‘customer care’ and awareness that ‘profit
and responsibility’ cannot be separated.
Farmen has decided to go beyond this
mission statement, formalizing its values and
objectives with the project: “The sustainable
Colors of beauty”, a social responsibility
strategy that aims at promoting a new kind
of beauty, closer to the environment and the
people. The first result of this commitment
was the formalisation of the ‘Charter of
values and commitments’ which was born
as an evolving document and becomes
richer through dialogue with the firm’s
stakeholders.
With the aim to guarantee the maximum
possible quality of its products, Farmen has
developed a sustainable supply policy on
the raw materials based on environmental
and human rights protection. On top of that,
since 2018, Farmen has asked its suppliers
of the main ingredients respect this policy.
Furthermore the company provides support
and assistance in training before and after
sales to ensure that products are 100% safe
for humans and for the environment, thank
to thousands of analysis carried out each
year by quality control at R&D laboratories.
Efficiency
Technology plays a fundamental part in the
production phase. One example of many is
the automated system for bleach production
in a controlled microclimate that Farmen
has installed. This climate control system
operates within the factory - over 20,000
sqm - monitoring the temperature and
hydrometry and reducing polluting agents.
The entire production cycle, with a capacity
of around 100,000 item of product per day,
is monitored from start to finish to ensure
complete quality for every single product.

H.S.A.
COSMETICS
PRIVATE LABEL
Created in 1982 in Varese in the heart of
Europe, HSA Cosmetics is an Italian private
label cosmetics manufacturer specialising
in the production and marketing of cuttingedge
cosmetic products.
Everything started with a dream: founded by
the Zanzi family with the aim of developing
an important expertise in hair color, HSA
has now expanded its range of hair care,
face and body products. Nowadays, HSA
has become the ideal marketing partner
for companies that intend adopting a 360
degree beauty approach to their brands
and want to rock the cosmetic market by
creating something unique.
COMPANY NAME
H.S.A. COSMETICS
COMPANY ADDRESS
Via Ugo Foscolo 27,
21050 Bisuschio (Varese) Italy
PHONE/MAIL
+39 0332474654
hsa@hsacosmetics.com
WEBSITE
www.hsacosmetics.com
CEO
Stefano Zanzi
GENERAL MANAGER
Davide Zanzi
MARKETING MANAGER
Paolo Delle Piane
Stefano Zanzi
Davide Zanzi
Paolo Delle Piane
HSA is the private label cosmetics
manufacturer that creates and manufactures
in Italy to protect an originality recognised
the world over. We are present in 90
countries on the 5 continents, helping beauty
brands with their private label skin care and
hair care lines.

COMPANY INTRODUCTION
HSA excels in Private Label manufacturing for the export market, as well as distributing its
own brands.
In the last few years, HSA has been going through an important evolution summarized with an
acronym PDD: Product, Digitalisation and Distribution. HSA started its activity in 1982 with a
great expertise in hair colors, but in recent years the company has enlarged its portfolio to other
categories such as haircare and skincare. Private labelling represents 75% of the turnover, while
our brand distribution covers the other 25%.
Internal R&D labs are the main resource of the company and they enable to provide a
complete range of innovative products. Anyway, we not only provide products to our clients,
but also strategic support regarding new trends, statistics and any other information that
might help them develop new ranges and products. All the digital information, through
e-books and blogs can be easily viewed on HSA website.
Digitalisation is fundamental to develope our business in this fast-evolving world. HSA is very
active on social media, editing a blog, issuing newsletters and other communication streams.
All this digital activity is getting a lot of attention, for example, last year in the USA our article
views increased by 400%.
An important step in the development of our private label department happened when we
started serving different kinds of clients - today we produce for companies selling online, or
in retail stores, for example in the USA we are cooperating with brands selling in Ulta which
has recorded an impressive growth in the beauty categories.

H.S.A.
COSMETICS
CERTIFICATION
AND RECOGNITION
ISO 9001-2015 ISO 22716-2007 GMP
SUSTAINABILITY:
We have implemented a corporate
sustainability policy to improve the impact
on the environment of all our activities
and suppliers collaborating with us. These
are some concrete and practical actions to
implement our green strategy: 50% of the
energy used comes from the photovoltaic
panels installed on all corporate buildings.
Charging stations for electric cars are
installed in the company yard to encourage
their use. Short Supply Chain since 90%
of packaging and packing materials are
purchased in Italy. Some raw materials are
purchased locally, km 0, to avoid polluting
transport and support local businesses. For
example, for some product lines we use
chestnut honey typical of our territory and
produced by local farms. We calculate the
carbon footprint for some product lines to
assess their harmful CO2 emissions. The
aim is to initiate compensation projects
through reforestation of some areas of the
world that most require it. The first project
is linked to our brand Eslabondexx. For
some years now, we have adopted a Clean
Care approach providing for the use of as
many natural ingredients as possible, in
combination with synthetic ingredients that
are not harmful to man or the environment.
We communicate how to use water in a
conscious way both through the product
and the advertising materials, to avoid
wasting this increasingly valuable resource.
We work to reduce the impact of packaging,
eliminating overly heavy or bulky secondary
and primary packaging. We decided not
to use any more cellophane film in the
packaging of hair dyes, resulting in a saving
of about 15 tons of plastic per year. We
know the new sustainable materials and
green plastics that we implement in the new
packaging. We use FSC cardboard boxes
(FSC: Forest Stewardship Council).
We are applying on each product the
symbols of the packaging material along
with the indications of the waste separate
collection. Sustainability also means social
commitment, that is why we distribute free
sanitizing gel in all schools in our territory to
contribute to our local administration.
PRODUCTION CAPACITY
We can produce up to 375,000
products in jar/bottle monthly.
So approximately
4,000,000 annually.
We can produce up to 150,000
tubes per day, so
3,000,000 monthly
and approximately
36,000,000 tubes annually.
SPECIAL FEATURES:
we are specialized in full service production
of hair care, hair colors, skin care. All the
formulations are H.S.A. property and we offer
a high level of customization for every single
client. We have our internal R&D laboratories:
hair care, hair color and skin care.
Production extent
SKIN CARE
HAIR DYES
HAIR TREATMENTS
TOILETRIES
SHAMPOO
STYLING/FINISH

We fulfill Hair & Skin dreams
bringing your brand to life
Connect yourself with the most
innovative company for private
label production of personalized
cosmetics.
Find out how to become one of our
“customer partners”. Thanks to an
expertise of over 30 years in hair color,
hair care and skin care products and with
a portfolio of more than 1000 formulas,
we offer made in italy full services to
more than 200 brands in 90 countries
around the world.
connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com

I.B.I COSMETICS
COMPANY NAME
IBI Cosmetics Srl
COMPANY ADDRESS
Via Monti 32, Milano (MI) Italy
PHONE/MAIL
+39 3467848565
WEBSITE
www.ibicosmetics.it
CEO
Serena Caimano
SALES MANAGER
Eva Sampietro
Contact: eva.sampietro@ibicocmetics.it
SALES MANAGER
Jacqueline Errington
Contact: jacqueline.errington@
ibicosmetics.it
PRIVATE LABEL
I.B.I Cosmetics is an independent Italian
company specializing in the design and
production of innovative and sustainable
hair products.
Starting from your needs and the identity of
your brand, we develop and produce your
professional quality hair products.
We customize for you the latest formulation
innovations, based on the constantly evolving
consumption trends of the population.
We are part of an Italian cosmetic innovation
project set up within the Pidielle group - a
haircare player active on the international
market for over 40 years.
We develop highly performing hair&beauty
products thanks to formulations and
production expertise built over the years.
Our specific expertise lies in the ability to
create customized formulas based on
customer needs and perfectly adhering to
the identity of their brand.
We put maximum sustainability and respect
for the planet at the heart of everything we do.

We work for international cosmetic brands
and we intend to expand our network to
make the benefits of our method available to
innovators, beauty entrepreneurs and to
those who are passionate about the highest
quality. Together we undertake a path, a
structured, shared and transparent
development process whose goal is the
product launch, which passes through the
development of the formula, the texture, the
packaging as well as the management of
regulatory aspects.
FROM CONCEPTION TO DELIVERY
Our know-how allows us to offer customers
a complete, all-round service, from
conception to design, from formula to filling,
from quality control to delivery of the
finished product. The customer can count on
our constant and dynamic support through
each stage of the project, also having a
complete view of the supply chain.
Experience, service and flexibility are the key
elements of our modus operandi. Our
experience in the hair care industry makes
us efficient, affordable and accurate.
We have the knowledge to help understand
and comply with regulations. We implement
international best practices and strictly
follow them. Relationships with our
suppliers are stable, so we know where to
buy ingredients from reliable sources. This
translates into a saving of time and
resources for our customers. Finally, we
guarantee the flexibility necessary to create
products that meet specific needs and we
operate on production volumes that require
minimum initial quantities and that support
the growing demand of consumers.
CERTIFICATION
UNI EN ISO 2015, 22716:2008 (GMP), HALAL CERTIFICATION
SUSTAINABILITY
IBI’s photovoltaic systems provide about 190 kW in optimal
environmental conditions, amply sufficient to satisfy the entire
demand for the machinery. On the product front, all the formulas are
cruelty free, but there are also lines without parabens, silicone free,
sulfate free, vegan and much more. IBI is also focus on biothecnologies,
with pure active ingredients respecting the environment.
SPECIAL FEATURES
Starting from your needs and the identity of your brand, we develop
and produce your quality professional hair products. We customize
for you the latest formulation innovations, based on the constantly
evolving consumption trends of the population. Our range: hair color,
scalp care, haircare, styling.
Production extent
HAIR DYES
HAIR CARE
HAIR TREATMENT
STYLING/FINISH

INDUSTRIE
PAGODA
COMPANY NAME
Industrie Pagoda Srl
COMPANY ADDRESS
Via Spallanzani 24/26,
24061 Albano Sant’Alessandro (BG) Italy
MAIL
sales@industriepagoda.it
WEBSITE
www.industriepagoda.it
CEO
Vittoria Condemi
FOUNDER
Lorenzo Condemi
COMPANY
PRESENTATION
Industrie Pagoda was born in 1980, starting
with hydrogen peroxide, shampoo and bath
salts. In the coming years the company
invested to expand its production of hair
and skin care products, culminating in the
installation of a bleaching powder plant. The
current plant was inaugurated in 2011 and is
improved every year to optimize production
and ensure better service. Shortly will be
introduce a new extremely innovative sachet
and doypak packaging machine for bleaching
powder and a new filling machine for
alluminium tubes.
CERTIFICATES:
UNI EN ISO 9001:2015
ISO 22716:2007 - GMP
BEST QUALITY
In the company, certified ISO 9001:2015
and GMP, the well-trained team offers a
comprehensive service, from identifying
the best raw materials and choosing the
most appropriate packaging, if the customer
doesn’t have any, to production and
shipment.
The R&D and quality control laboratory
works constantly to innovate and offer all the
certifications and tests needed.
In addition to its extensive technical
experience, the company also offers
customers a wealth of creativity
and expertise in the graphical and
communication area, which it uses to
develop successful packaging and a winning
product image.

Today Industrie Pagoda srl works on a
steady basis with companies in various
countries around the world, proposing
innovative solutions to satisfy any need and
exporting the best ‘Made in Italy’ products at
the best quality/price ratio.
STRENGTHS & OPPORTUNITIES
Dynamic and responsive organisation that
ensures a rapid response
Mutual respect and trust built on open,
simple, straight-forward communication
Utmost confidentiality in relation to all the
information and documents to which we
become privy
Chemical support and the development of
custom formulations for the application
requirements of each customer
Our production flexibility allows us to
satisfy multiple demands in terms of both
quantity and specialisation
Optimism and passion
Forty years of expertise and product
knowledge
MONTHLY PRODUCTION
CAPACITY
CORE BUSINESS
120 tons bleaching powders
40 tons bleaching creams
OTHER PRODUCTION
850 tons
cold liquids preparations
120 tons hot emulsions
Our numbers
OPENING YEAR: 1980
2022 TURNOVER: 6.130.420 EURO
ITALY TURNOVER: 30%
EXPORT TURNOVER: 70%
HAIR CARE: 90%
SKIN CARE: 10%
SHIFT PER DAY: 1
TOTAL NUMBER OF EMPLOYEES: 22

INDUSTRIE PAGODA
Production extent
BLEACHING POWDERS:
Industrie Pagoda bleaching powder
produces excellent results without
damaging hair. The variety of
formulations can satisfy the habits
and needs of customers and cover all
techniques: streaks, highlights and
total bleaching. Many formulations,
including 10 levels bleaching powder,
are now tested for NO ADR Transport!
BLEACHING CREAM:
Bleaching cream is a revolutionary
product with a formula that
guarantees optimum bleaching
performance while protecting hair.
Bleaching cream is easy to apply and
powder-free.
HAIR PRODUCTS:
Industrie Pagoda exploits synergy
between constant technical and scientific
evolution and research performed by the
internal laboratory to identify innovative
proposals, develop state-of-the-art
custom preparations designed to satisfy
customers’ needs and guarantee the
highest raw material and end product
quality standards.
BEAUTY PRODUCTS:
Industrie Pagoda has drawn on the
company’s long-standing experience
in the cosmetic sector to develop a
complete range of face and body products
formulated specifically for each treatment
area and suitable for all skin type.

KAARAL
COMPANY NAME
KAARAL Srl
COMPANY ADDRESS
Contrada Piane Sant’Angelo
66050 San Salvo CH - Italy
PHONE NUMBER/MAIL
+39 0873 343127
info@kaaral.com
WEBSITE
www.kaaral.com
CHIEF OF PRIVATE LABEL
Francesco Vitulli
contact: f.vitulli@kaaral.com
MARKETING MANAGER
Nicola Vitulli
contact: n.vitulli@kaaral.com
COMPANY PRESENTATION
Kaaral is a family-owned Italian company,
producing and distributing haircare
products to thousands of professional
salons worldwide. Kaaral was founded in
the Abruzzo region of Italy in 1981 by the
Vitulli family, with the aim of developing an
important market in the hair cosmetic sector.
Bolstered by the strength of its production,
Kaaral began building a sales network
and customer portfolio worthy of an
international company, distributing its
products worldwide and seeking to expand
into an increasingly large market. Kaaral’s
is a winning strategy, because the company
TAKES CARE of its customers, and makes
them part of a big family.
CERTIFICATIONS
Kaaral was awarded the 100% Made in Italy
Production certification, which provides
consumers with the guarantee on the Italian
quality of purchased products. Kaaral is
also certified according to: Quality UNI EN
ISO 9001:2015, Environment UNI EN ISO
14001:2015, GMP (Good Manufacturing
Practices) UNI EN ISO 22716:2007 and
Security UNI ISO 45001:2018.
Highlights
Customized formulas
Flexible Minimum Order Quantity
Technical training on customized
formulas

SUSTAINIBILITY
Kaaral’s environmental commitment is a
key aspect in the production chain, from
renewable energy to packaging materials.
Kaaral pays special attention to:
100% Susitainable energy: photovoltaic
panels allow the entire company to be
self-sufficient in terms of energy. LED lights
and large windows and skylights help keep
it to a minimum the consumption. A saving
in emissions equal to 5222 trees planted
every year.
Wastewater treatment
Cooling system of the production plants by
means of water recirculation.
NO SPILLS, YES TO SAFEGUARD OF THE
GROUNDWATER.
Air treatment
Activated carbon filter against emissions of
pigments inside and outside the company.
New air filtering system to eliminate
ammonia particles and improve air quality.
Packaging
Production and management of products
with the use of recyclable materials
throughout the supply chain. Very strong
attention on the theme of production
waste.
Raw materials
Careful and meticulous research of
precious raw materials for the creation of
high-performance products that meet the
main market needs.

KAARAL
RESEARCH AND
DEVELOPMENT
Research and development are Kaaral’s
strengths. Each product formula is studied
and developed by a team of specialists
in the company’s Lab. That’s why Kaaral
products embody a perfect balance between
scientific research, innovation and market
trends. Kaaral is specialized in Hair Color,
Hair Care Treatments, Hair Styling and
Technical Products. In particular, the Hair
Color segment includes permanent, demipermanent,
direct, oil, acidic hair color, and
man beard&hair color.
SPECIALIZATIONS
• HAIR COLOR:
• PERMANENT
• DEMI-PERMANENT
• DIRECT
• OIL
• ACIDIC
• MAN BEARD & HAIR COLOR
• HAIR CARE TREATMENTS
• HAIR STYLING
• TECHNICAL PRODUCTS

PRODUCTION
CAPACITY
Kaaral’s production facilities are
located in Italy and cover more
than 10,000 square meters in total:
1500 sq m of operating and
management offices
1050 sq m of training facilities
2500 sq m of production
facilities
5000 sq m of warehousing/
logistics facilities
Adding up to a total of
over 10,000 square
meters in total.
Kaaral’s production capacity is
25.000kg products per day
e.g. 50.000 color tubes per day.

PARISIENNE
ITALIA
PRIVATE LABEL
AND THIRD PARTY COSMETIC
MANUFACTURE
Parisienne has created a centre of innovation
for the creation of cosmetic lines. Quality,
customisation and listening to customers’
needs: these are Parisienne Italia’s strengths
in the manufacture of hair care products,
beauty care products and private label
cosmetics. They take care of everything:
from creating formulas that fully respond to
product requirements, through to defining
the most suitable packaging.
Luca Papetti
COMPANY NAME
PARISIENNE ITALIA SPA
COMPANY ADDRESS
Via di Corticella 190/2,
40128 Bologna (BO) Italy
PHONE/MAIL
+39 051-323090
info@parisienneitalia.it
WEBSITE
www.parisienneitalia.com
CEO
Luca Papetti
MARKETING MANAGER
Miriam Rondelli
EXPORT MANAGER
Giorgio Milani
Contact: info@parisienneitalia.it
The objective is to share their know-how
with the clients to ensure they can obtain the
perfect product. This is possible thanks to
craftsmanship, research and Italian cosmetic
tradition that is embedded in Parisienne
Italia DNA.
COMPANY
INTRODUCTION
It is Italy that is about to be overwhelmed by
the enthusiasm and excitement of the Boom
and the Dolce Vita. It is Italy animated by
new intentions, thrilled by suggestions and
great goals to achieve.

This is Italy of 1955, that of Fape, the
innovative brilliantine for hair that
revolutionizes the Italian cosmetic market
with which the company establishes itself on
the national scene. Shortly after, Fape
becomes Parisienne Italia and starts - first in
the Bel Paese - the production of hairsprays
for the national market. More than sixty
years have passed and since then the
Parisienne Italia group contributes every day
to the evolution of cosmetic excellence
exclusively made in Italy.
In 2021, Parisienne Italia becomes part of HQ
Holding, a 100% Made in Italy industrial hub
specialized in high value-added productions,
with the aim to become the first player in
Europe in the production of aerosols in the
professional channel in terms of volumes
and know-how, and among the principal
players in the production of hair colouring.
SUSTAINABILITY:
Parisienne Italia has implemented a selfconsumption
photovoltaic system on
the roof of its production site, intending
to improve the quality of the working
environment by removing a potentially
polluting source, saving on the consumption
of its industrial cycle while obtaining, at the
same time, a reduction of CO2 emissions
into the atmosphere thus contributing
to the fight against global warming. The
photovoltaic system, with a power higher
than 100 kW, saves over 140,000 kWh, equal
to 2,618 tons of oil per year, equivalent to
61.6 tons of CO2 saved every year.
MANUFACTURING
CAPACITY
The production centre consists of 5 production
lines for hair colours, 1 for aerosols and
2 filling machines for liquid products.
We produce per hour
17,000 colour dye tubes,
1,100 cans and
1,100 bottles
Production extent
HAIR DYES:
5 hair dye ranges -
17,000 tubes per hour.
SHAMPOO:
Two liquids filling machines -
1,100 bottles per hour
HAIR TREATMENTS:
Two liquids filling machines -
1,100 bottles per hour
STYLING/ FINISHING:
One aerosol line -
1,100 pressurised can per hour

REVI PHARMA
Lucio Fusaro
COMPANY NAME
Revi Pharma S.r.l.
COMPANY ADDRESS
Via G. Falcone 35,
20080 - Vernate
WEBSITE
www.revipharma.it
PRESIDENT
Lucio Fusaro
Francesco Ioppolo
EXPORT MANAGER
Franceco Iappolo
Contact: francesco.ioppolo@revipharma.it
COMPANY
PRESENTATION
Revi Pharma researches, formulates,
produces and packages food supplements,
medical devices and cosmetics exclusively
on behalf of third parties. By coming to
us, customers find answers to all their
needs. As a matter of fact, our strength
lies in providing customized solutions and
products, an expert and dedicated service as
well as quality offer, strictly Made in Italy. We
consider companies that come to us more
as partners rather than mere customers. A
vision that makes our work more effective,
concrete and closer to the needs of each and
every brand. We have been offering accurate
consultancy and turnkey solutions for more
than 30 years, providing our expertise aimed
at studying and producing innovative and
game changing ideas, with attention to every
detail, taking the customer through each
stage of the project step by step.
Revi Pharma is a team of specialists, always
working hand in hand with customers,
ready to create innovative products in full
compliance with the regulations, capable of
implementing customized projects aimed
at creating, developing, industrializing,
producing and controlling the quality of the
preparations.
SUSTAINABILITY
Quality is a value to us. A deeply-rooted
ethical and responsible commitment
through constant and advanced research,
stringent choice of suppliers, painstaking
selection of raw materials, thorough check
of all production steps and compliance
with international production and safety
standards as proven by the numerous
certificates awarded to us.

This is why, for a long time now, we have
been taking part in the Green Initiative aimed
at contributing, to the best of our ability,
towards saving the planet, guaranteeing
better living conditions for all and leaving
a better world for the future generations. A
journey that has seen us committed towards
carrying out our projects in full compliance
with the environmental requirements, using
renewable energy, eliminating wastage and
recycling 99% of the processing residues in
the production sites.
the organism also protecting against change
of season issues, preparations that stimulate
metabolic processes capable of controlling
weight, managing diuretic functionalities
and much more.
A highly qualified scientific staff oversees
product development while production
occurs by means of automatically controlled
machines with one and two-phase dosing.
SPECIALIZATIONS
High specialization and advanced
technology are at the core of Revi Pharma
nutraceuticals. For many years now, we
have been researching, developing and
producing formulations that boost the
general well-being of a person: probiotics
capable of restoring the natural defense of

REVI PHARMA
Even though certificates are definitely a
major feather in our cap, our commitment
towards our customers’ projects is what
makes us an ideal partner with whom you
can develop innovative products where
quality is paramount.
As far as cosmetics, we are very strong
in three main categories: hair colors, hair
treatments and skincare.
Formulation and production of hair
coloration products is the actual core
business of the haircare department. Our
vast experience, the result of decades
of activity in the professional market
worldwide, guarantees up to standard
products for extraordinary performance. Our
wide range of nuances, the different types of
formulations (permanent, semi-permanent,
direct) and the numerous formats (single
tube, semi kit, retail kits) merge to offer great
flexibility capable of meeting any needs.
On the other hand, we pay special attention
to the formulation of treatment products,
ranging from products meant for treating
scalp dysfunctions and products for daily
use. Our laboratories offer various solutions
for all types of hair with tangible and longlasting
results.
About the skincare, Thanks to the experience
of our formulators, who directly collaborate
with university research institutes and with
experts in the pharmaceutical industry, we
can formulate products and treatments for
drugs markets, drug stores and professional
beauty care guaranteeing utmost quality,
reliability and performance.
PRODUCTION EXTENT
Revi Pharma complies with the HACCP
self-control system which prevents food
contamination hazards. In addition, the
system is based on the systematic control
of the food processing points potentially
exposed to the danger of biological,
chemical and physical contamination.
Furthermore, we apply the GMP (“Good
Manufacturing Practices”) standards, having
been awarded the certificate following an
inspection, consisting of a set of rules laying
down the methods, equipment, means and
management of production processes with
the aim of ensuring appropriate quality
standards.

CERTIFICATES
ISO 22716:2007
ISO 9001:2015
ISO 13485:2016
Strict management of the production
process helped us – at Revi Pharma
– achieve the ISO 9001:2015 quality
management system certificate. This
certificate was issued by IQNet (International
Certification Network).
Our production – at Revi Pharma – was
also awarded the following certificates: ISO
13485:2016, which regulates medical devices
standards; ISO 22716:2007, which enforces
compliance with the GMP standards in
the cosmetic industry; the BIO code 40338
certificate of conformity (IT-BIO-004 control
body code).
The highly technological production
comprises automatically controlled
machines with one and two-phase dosing.
New products are developed under the
management and supervision of highly
qualified and skilled scientific personnel.

TECNO DRY
COMPANY NAME
TECNO DRY Srl
COMPANY ADDRESS
Via Puglie 6/8 – 60030 Monsano
Ancona - Italy
WEBSITE
www.tecnodry.it
CONTACTS
info@tecnodry.it
HEAD OF SALES
Daniele Focante
contact: d.focante@tecnodry.it
EXPORT MANAGER
Maria Vittoria Busilacchi, Gattafoni Cinzia
contact: busilacchi@tecnodry.it
HANDMADE QUALITY FOR
A GLOBAL MARKET
TECNO DRY before Tecno Elettra, was
founded in 1982, as an Italian manufacturer
with the purpose of combining the tradition
of hand-made products with large scale
industrial production.
This ambitious objective was achieved over
time, with the drive for constant growth and
development found in the determination
and desire for continuous improvement,
in a right mix of tradition, local culture,
innovation research and quality.
Over time, new models were created
with the help of an increasing amount of
technology combined with the attention
to the details characteristic of Italian
workmanship.
and investments in Research and
Development as well as Quality Control,
together with numerous international
certifications. All of this allowed Tecno Elettra
to grow and consolidate its presence in
several countries.
Today, Tecno Dry makes available a
wide range of excellence products that
have become renowned in the field of
professional hairdryers, and with its
5 Product Lines and a comprehensive
customer satisfaction policy, the company
is able to meet the different needs of the
market.
Highlights
PROFESSIONAL HAIR DRYERS
100% MADE IN ITALY

PRIVATE LABEL ACTIVITIES
• BRANDING OF THE HAIRDREYER
A product without a brand is a lifeless object:
by applying your own trade-mark to the
product we give it a soul and let it express
the history and identity of your brand.
• CUSTOMIZE THE COLORS
It’s through colours that a product shows its
personality. That’s why we offer a wide range
of colours providing all kinds of options
based on your tastes and preferences.
• MODULAR PRODUCT
Functionality and aesthetics: the quality of
a product is based on these parameters. We
take into account your own needs and tastes
to create items with different performances
according to your market needs.
• CUSTOMIZE THE PACKAGING
The saying “you can’t judge a book by its
cover” doesn’t apply in the marketing field.
A product’s packaging is how a company
introduces itself to the end customer and
must fully express the brand image. This
is why we can customise the packaging
according to your requests, or we’ll create
the graphics ourselves with the help of
graphic designers and fashion experts.
• HANDBOOK
The handbook is not only a technical
document. By describing the method of
use and the technical characteristics of the
product, it enhances its value and gives the
company a certain prestige, strengthening its
image in the eyes of the end customer. This
is why we always add the customer’s name
to the handbook, thus providing another
useful tool for customisation and an increase
in brand awareness.
STRENGTHS &
OPPORTUNITIES
• 100% Made in Italy
• Design and technological innovation
• High quality standards: International
Certifications
• 30 years of experience
• Reliability
• Customized products
• Completely recyclable raw materials
• 100% Made in Italy

TECNO DRY
OUR CERTIFICATIONS
The value of a product must always be
demonstrated, and the best way to do so
is through specific documents. We already
have certificates that prove the efficiency
of our products, such as the ISO 9001:2015
Certification and the “Zero Electromagnetic
Pollution” award. But if you need further
certifications for business reasons, we can
obtain these on request.
TRANSPORT SERVICE
Our customisation service isn’t only about
the creation and packaging of products: we
also pay great attention to ensure that they
always arrive safely at their destination and
in perfect condition: if requested, we can
take care of the shipping and the customs
duties, too.
AFTER-SALES SUPPORT
Our idea of customisation is not just limited
to aspects regarding the product; it has to
involve the entire service from start to finish.
So we’ll be available even in the after-sales
period to supply your companywith quality
spare parts for all kinds of repairs.

VITALFARCO
HAIR COSMETICS
COMPANY NAME
Vitalfarco Hair Cosmetics
COMPANY ADDRESS
Via A. Canova 8/10
Corsico (MI) - ITALY
PHONE NUMBER/MAIL
+39 02 36526956
info@vitalfarco.com
WEBSITE
www.vitalfarco.com
CEO
Luca Messinese
EXPORT MANAGER
Daniela Colleoni
contact: d.colleoni@vitalfarco.com
COMPANY PRESENTATION
With over 50 years of experience in the
trichological field, Vitalfarco Hair Cosmetics
ranks among the Italian leaders in the
production of hair bleaches and dyes,
exporting all over the world its know-how in
the formulation of cutting-edge treatments
for hairstyling professionals.
Developed on an area of approximately
20.000 square meters, with headquarters
on the outskirts of Milan, the company
currently boasts an internal laboratory for
R&D activities, three production sites with
an annual capacity of 40 million pieces, two
warehouses for the storage of raw materials
and finished product.
At Vitalfarco, the entire business is based
Luca Messinese

on a clear and simple mission: to guarantee
professional hairdressers products that
exceed expectations, further qualifying
their professionalism and talent in the eyes
of customers. For this reason, the whole
production cycle is monitored at all stages
of product processing, from the selection of
ingredients to the final packaging. Cuttingedge
technology and artisan expertise come
together, allowing us to achieve the highest
quality standards, as certified by the UNI EN
ISO 22716:2008 standard.
Our chemical laboratory, in collaboration
with university departments, constantly
deals with research and development as well
as product quality control. Dozens of tests
are performed daily in the internal technical
room, while training courses are held
regularly within our academy for the correct
use of the products.
With around 50 countries served and a
global distribution network, the company
can count on a solid and innovative
structure, able to guarantee a service
of absolute excellence both for its own
brands and for private label, flagship of the
business.
PRIVATE LABEL
We provide our customers with all our
know-how in the development of innovative
formulas and in the creation of customized
product lines. We are able to offer customers
every type of service in production for third
parties (bulk or full service):
DEVELOPMENT OF CUSTOMIZED
FORMULAS AND LINES
MANUFACTURE OF THE PRODUCT
IN BULK AND FILLING
ISSUING OF QUALITY CERTIFICATES
AND TECHNICAL DOCUMENTATION
CREATIVE AND TECHNICAL GRAPHIC
SUPPORT IN THE CREATION OF
PACKAGING AND COLOR CHARTS
CERTIFICATION
UNI EN ISO 22716:2008
FSC CERTIFICATION
GREEN PE BRASKEM
PETA CERTIFICATION

VITALFARCO HAIR COSMETICS
SUSTAINABILITY
Always attentive to sustainable
development, in recent years Vitalfarco
decided to face a new challenge: to
minimize the environmental impact of its
business as much as possible. In addition
to an advanced wastewater purification
system and technologies for halving water
consumption necessary for the activity,
Vitalfarco installed a photovoltaic system
which produces about the half of the energy
needed. Part of this energy is also sold to the
network and used to meet the energy needs
of the headquarters neighborhood. As a
further confirmation of the commitment in a
more sustainable business model, Vitalfarco
invest in the use of complete ecofriendly
packaging, reducing packing materials and
adopting FSC certificated cardboard and
Green PE, the special bioplastic that allows
to capture CO2 from the atmosphere instead
of introducing it.
PRODUCTION CAPACITY
24 million tubes per year
900 tons of hair bleach per year
3 production sites on an area
of about 7000 square meters
90.000 units per production shift
Manufacturing and filling process
with a completely closed circuit
HD cameras for on-screen control
of the product

SPECIAL FEATURES
More than 50 years of experience
Tailor-made service (bulk or full service)
Internal laboratory for R&D activities with
state-of-the-art instrumentation and daily
quality control tests
A wide range of hair bleaches and hair
colours. More than 200 shades of
oxidation dyes, formulated with ammonia
as well as ammonia free, with permanent
or demi permanent effect, creamy or oily
based
Vegan formulations, certified organic
ingredients and limits on the use of
irritating chemicals, such as Sles,
ammonia, paraffin, Dea
360° customer support (quality control
and regulation, graphic design and
merchandising etc..)
Production extent
Vitalfarco offers a very complete range of
products:
HAIR DYES
(permanent, demi permanent, direct colors)
HAIR BLEACHING
(dust-free powders, creams, scented, colored)
DEVELOPERS
STRAIGHTENING AND PERM PRODUCTS
HAIR CARE TREATMENTS
(shampoo, masks, conditioners, lotions)
All products are formulated and developed
in our Research & Development laboratory
and manufactured and packed in our
production site. Tailor-made formulas can
be developed for all products, adding
extracts and active ingredients depending
on customers’ specific needs. Several
packaging options can be offered to private
label customers, customized with color
printed graphics. Finally the company
provides support and assistance in training
before and after sales to ensure that
products are safe and effective.

AN EXPERT IN
PRIVATE LABEL:
ANDREA ROSA
relations between private label manufacturers
and clients’ brands. So, my experience with
the suppliers, together with Kirschner’s
knowledge of the numerous brands and
distributors that belong to the network, put
me in an advantageous position to obtain the
best deals for my clients. We understand their
needs and the characteristics of the products
they are looking for. In this way, we can guide
our clients to the best possible deals and the
most suitable manufacturers for each product
they plan to sell, also coordinating projects
that require multiple synchronized suppliers”.
Andrea Rosa, International Private Label Specialist at Kirschner
Andrea Rosa’s specific role is one of
consultancy to a large number of Kirschner
associated distributors and brands. He
advises on choosing the most suitable private
label manufacturer suppliers in the Italian
market for hair products, and assists the
customer for the realization of the whole
project.
Mr Rosa how did you become an expert in
Private Labels?
“Coming from IT and TLC, I have worked in
the private label cosmetic industry for over 12
years. Five years ago, I joined Kirschner and
I brought my experience into the company
where we developed a system to facilitate the
What makes your service different?
“It is a personalized service! Dealing with a
wide range of Private Label manufacturers we
can choose and suggest to our distributors
a roster of manufacturers, each specialized
in some products so that clients can build
a range getting the top quality and most
competitive prices.
This system comes to the advantage of
everyone: the manufacturer will work only
with what he does better, and the distributor
will get top quality and services for each
product of the range. On top of that, I follow
every project from the beginning to the
delivery to guarantee both sides that the final
goals are met”.
Where are the suppliers from?
“I take care of the Italian suppliers, especially
for hair products. I deal with the best of
Italian manufacturing, while my colleagues
in Kirschner take care of other areas of the
world”.

INTERVIEW
What are the advantage points with regards
to Italian suppliers?
“Without doubt, Italy is considered a place
of excellence in haircare product production.
Italian Manufacturers offer top quality,
especially for hair colouring and other
technical products. In Italy some of the best
hair and scalp treatments are also produced
and the offer is now aligned with the requests
of the market in terms of sustainability and
natural ingredients”.
So ‘Made in Italy’ is still important…
“At a global level, we witness that ‘Made in
Italy’ is an important added value for this
kind of product. The final consumers, even
the ones who ponder carefully on the prices,
appreciate the Italian origin of a product. In
certain areas, for example South America,
consumers would choose an Italian brand
even if the price is not the lowest”.
What are the products you supply the most?
Bleach and peroxide are the commodities
more requested, and of course the permanent
color then special unique items like color
accelerator, 20 in 1, lamination, plex and
peptides reconstruction.
Spray and finishing are always in the menu,
as the hair care lines, as well.
In the very last years the haircare line
requests are more and more green oriented;
and we are proud to offer very sustainable
and innovative formulation.
How is business going now?
“Demand is growing – at least for products
that guarantee high quality and performance.
Our industry is enjoying a positive period; the
only change brought about by the pandemic
is an adjustment in sales from professional to
retail”.
How do you see the future of the private
label market?
“Compared to simple distribution, Private
Label has always been and will always be the
system that offers better guarantees to the
distributor and owner of the brand – in terms
of profit and loyalty of the clientele. This works
even better when the brand offers high quality
and reliable products like the ones we trade in”.
CONTACTS
Cell & WA: +39-342 858-0156
mail: AndreaRosa@KirschnerGroup.com
mail: ar@iplcc-usa.com
website : www.iplcc-usa.com
website: www.kirschnergroup.com

ULTRA HI-TECH
ITALIAN HAIR COLOUR
AND HAIR CARE FACTORIES

ULTRA HI-TECH ITALIAN HAIR COLOUR
AND HAIR CARE FACTORIES!
- TEN RESEARCHERS IN AN EFFICIENT R&D LABORATORY
- TEN FULLY AUTOMATED PRODUCTION LINES
- TEN MANAGERS FROM THREE GENERATIONS OF THE SAME
SAMILY
- A QUARTER OF A MILLION PIECES PRODUCED DAILY
- ALL OUR FACTORIES ARE CERTIFIED WITH THE SGS “MERIT
AWARD”
ISO 9001:2015 - ISO 14001:2015 - ISO 22716:2007 - ISO 45001:2018
THE MOST ADVANCED TECHNOLOGICAL SOLUTION

WE GUARANTEE QUALITY AND PERFORMANCE