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So You Want to Produce a Show

This Is My Brave - The Show is made possible by dedicated individuals who serve as Brave production teams in cities around the country! This document provides an overview of the process of producing a Brave Show!

This Is My Brave - The Show is made possible by dedicated individuals who serve as Brave production teams in cities around the country! This document provides an overview of the process of producing a Brave Show!

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SO YOU WANT TO<br />

PRODUCE A SHOW<br />

www.thisismybrave.org<br />

@thisismybrave


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DEAR FRIEND,<br />

THANK YOU SO MUCH FOR YOUR INTEREST IN PRODUCING A SHOW!<br />

What a journey it has been since This Is My Brave produced its very first show in Arling<strong>to</strong>n, Virginia, in 2014. We could<br />

not have imagined at that time that we would go on <strong>to</strong> produce over 90 more shows over the next nine years, in<br />

over 50 cities across the U.S. and in Australia. S<strong>to</strong>ry by s<strong>to</strong>ry, This Is My Brave is shining a light on mental illness and<br />

addiction and helping end the stigma that has so long surrounded these issues.<br />

No one could have ever imagined what 2020 had in s<strong>to</strong>re for us. To say it was an extremely difficult year would be an<br />

understatement. On the other hand, 2020 presented us with an unexpected gift of time. We used this time <strong>to</strong> reflect<br />

as an organization on where we’ve been and on where we’d like <strong>to</strong> be in the future.<br />

Our mission at This Is My Brave has always been <strong>to</strong> empower individuals <strong>to</strong> put their names and their faces <strong>to</strong> their<br />

personal s<strong>to</strong>ries of recovery from mental illness and addiction. In 2020, we asked ourselves, “Are we doing enough <strong>to</strong><br />

carry out this mission or is there a way <strong>to</strong> do it better?” The answer was clear -- we can do better! We still have so<br />

much work <strong>to</strong> do <strong>to</strong> change the way the world understands and talks about mental illness.<br />

In the past nine years, This Is My Brave has produced, on average, 10 shows per year. We realize now, <strong>to</strong> have the<br />

impact we desire, we need <strong>to</strong> dramatically increase the number of shows in production across the country so that<br />

many more people have the spotlight <strong>to</strong> share their s<strong>to</strong>ries and give hope <strong>to</strong> others. Imagine how great our impact<br />

will be when we double or triple our annual production! This will give new meaning <strong>to</strong> one of our favorite sayings,<br />

“Brave multiplies Brave.”<br />

To accomplish this new goal of scaling up, we turn <strong>to</strong> dedicated volunteers like you <strong>to</strong><br />

share our message and start a Brave movement in your area. In partnership, This Is<br />

My Brave, Inc. will equip you with everything you and your team need <strong>to</strong> create a<br />

successful Brave event -- and Brave community -- in your city.<br />

Every time a s<strong>to</strong>ry is <strong>to</strong>ld — every time we shine a light on mental illness<br />

and addiction — we let someone know that they are not alone. This Is My<br />

Brave offers the gift of hope and a sense of community based on shared<br />

experiences <strong>to</strong> people who need it most.<br />

There are millions more s<strong>to</strong>ries <strong>to</strong> be shared, and we hope that some<br />

of them will be shared in your city. This booklet provides you with an<br />

overview <strong>to</strong> getting started. Thank you for your interest in joining us<br />

on this journey.<br />

Sincerely,<br />

Erin Gallagher,<br />

Interim Executive Direc<strong>to</strong>r<br />

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What Is This Is My Brave?<br />

This Is My Brave is a movement that empowers individuals <strong>to</strong> put their names<br />

and their faces <strong>to</strong> their true s<strong>to</strong>ries of recovery from mental illness and/<br />

or addiction. We do this through live s<strong>to</strong>rytelling events in cities across the<br />

country called This Is My Brave - The <strong>Show</strong>. Each production of This Is My Brave<br />

- The <strong>Show</strong> features its own cast of local individuals who tell their s<strong>to</strong>ries in<br />

a creative way -- through personal essay, spoken word poetry, original song,<br />

maybe even stand-up comedy or dance.<br />

No two productions of This Is My Brave - The <strong>Show</strong> have ever been the same<br />

in terms of cast members and s<strong>to</strong>ries shared. Despite their differences, our<br />

research indicates that, overall, our shows are impactful in our mission <strong>to</strong><br />

reduce stigma associated with mental illness and addiction.<br />

The Brave Way<br />

To multiply our impact, This Is My Brave, Inc. has developed a training system called<br />

the Brave Way in order <strong>to</strong> equip more teams across the country <strong>to</strong> do Brave work in<br />

their communities. The Brave Way is our unique method for re-creating the magical<br />

experience of our very first Brave show in Arling<strong>to</strong>n, Virginia, in 2014.<br />

The Brave Way includes step-by-step guidance in every detail of producing a Brave show,<br />

from production team development <strong>to</strong> community-building <strong>to</strong> event planning.<br />

The Brave Way also offers an in-depth orientation <strong>to</strong> the transformative<br />

principles and practices that make This Is My Brave - The <strong>Show</strong><br />

a one-of-a-kind mental health s<strong>to</strong>rytelling event.<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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04<br />

Table of Contents<br />

From Idea <strong>to</strong> BRAVE <strong>Show</strong> Timeline<br />

06 Phases of Production Live <strong>Show</strong><br />

07 Phases of Production Virtual <strong>Show</strong><br />

04 Importance of a Team<br />

08 Job Description: Production Team Lead<br />

10 Job Description: Fundraising Manager<br />

11 Job Description: PR/Marketing Coordina<strong>to</strong>r<br />

12 Job Description: Media Partnership Manager<br />

14 Job Description: Mental Health Professional<br />

15 Job Description: Fidelity Partner<br />

16 Job Description: <strong>Show</strong> Direc<strong>to</strong>r<br />

18 Pillars of TIMB Theory of Change<br />

24 <strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong><br />

From Idea <strong>to</strong> BRAVE <strong>Show</strong><br />

1<br />

Pre-Training Period<br />

• Build Brave Buzz<br />

• Build Brave Team<br />

• Enlist Sponsors and<br />

Community Support<br />

8-10 months pre-show<br />

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2<br />

• Training<br />

Training of Production Team<br />

• Team-building Event<br />

• Team Pledges<br />

3<br />

Brave <strong>Show</strong> Production<br />

• Auditions<br />

• Rehearsals<br />

• <strong>Show</strong> Logistics<br />

4<br />

6-7 months pre-show 5 months pre-show YOUR SHOW<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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Phases of Production - Live <strong>Show</strong>:<br />

Pre-Training (flexible)<br />

Review “<strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>”<br />

Form Production Team<br />

Finalize <strong>Show</strong> Details<br />

Size/Scale of <strong>Show</strong><br />

Designate Fiscal Partner/Community Beneficiary<br />

Secure License/Training Fee<br />

Identify Additional Sponsors (it’s good <strong>to</strong> have at least $5000 at this point)<br />

Book Theater<br />

Training (4-5 weeks)<br />

Gather Production Team Members for team-building event<br />

Meet Weekly as a team for online modular training<br />

Create <strong>Show</strong> Production Timeline<br />

Book venues for show, audition and rehearsals<br />

Production (4 months)<br />

Hold Auditions<br />

Conduct Rehearsals<br />

Sell Sponsorships, Advertising and Tickets<br />

Encourage P2P Fundraising among cast<br />

Host your Brave <strong>Show</strong><br />

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Phases of Production - Virtual <strong>Show</strong>:<br />

Pre-Training (flexible)<br />

Review “<strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>”<br />

Form Production Team<br />

Finalize <strong>Show</strong> Details<br />

Size/Scale of <strong>Show</strong><br />

Designate Fiscal Partner/Community Beneficiary<br />

Secure License/Training Fee<br />

Identify Additional Sponsors (it’s good <strong>to</strong> have at least $5000 at this point)<br />

Training (4-5 weeks)<br />

Gather Production Team Members for team-building event<br />

Meet Weekly as a team for online modular training<br />

Create <strong>Show</strong> Production Timeline<br />

Production (4 months)<br />

Hold Auditions<br />

Conduct Rehearsals<br />

Record Performances<br />

Compile <strong>Show</strong> Video<br />

Sell Sponsorships, Advertising and Tickets<br />

Encourage P2P Fundraising among cast<br />

Host your Virtual Brave <strong>Show</strong><br />

Ask about our Hybrid Production option!<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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Importance of a Team<br />

A strong team of at least seven individuals (including one Mental<br />

Health Professional) is required <strong>to</strong> bring This Is My Brave - The <strong>Show</strong><br />

<strong>to</strong> your city. Use the job descriptions that are listed in the following<br />

pages <strong>to</strong> identify well-qualified and committed candidates <strong>to</strong><br />

complete your team.<br />

It is important <strong>to</strong> note that you should build your team with<br />

individuals from varying networks in your area. This way, you will<br />

maximize your reach in your community as a team and be able <strong>to</strong><br />

draw prospective cast members, sponsors, supporters and ticket<br />

buyers from those groups.<br />

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“This Is My Brave was one of the most moving<br />

and inspirational experiences I’ve ever had.<br />

It reminded me that mental illness doesn’t<br />

discriminate... it affects all people, everywhere.“<br />

Thana Pavelic, 2018 NYC S<strong>to</strong>ryteller<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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Production Team Lead<br />

JOB DESCRIPTION<br />

The Production Team Lead directs the efforts of the production team for This Is My Brave - The <strong>Show</strong> in<br />

your city, overseeing team recruitment, team meetings, team progress, and team tasks and timelines.<br />

Term limit is usually two years.<br />

Qualifications:<br />

• Commitment <strong>to</strong> the mission of This Is My Brave, Inc.<br />

• Commitment <strong>to</strong> the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Knowledge of the local community<br />

• Strong leadership and communication skills<br />

• Strong time management skills<br />

• Completed Training<br />

Responsibilities:<br />

At all times:<br />

Uphold our Brave Pillars - the non-negotiables that are necessary <strong>to</strong> produce the desired outcomes<br />

of This Is My Brave (you will learn about these in training)<br />

• It is alot <strong>to</strong> stand up and be Brave! Those who choose <strong>to</strong> do so must be affirmed and supported<br />

at all times by our volunteer production team.<br />

Build Brave buzz<br />

• To honor the work of our s<strong>to</strong>rytellers, the production team must spread the word about the<br />

show. The Brave efforts of our s<strong>to</strong>rytellers cannot go unnoticed! As a member of the production<br />

team, you have the important responsibility of building Brave buzz within your community. Let<br />

everyone you meet know about this event! Do it for the s<strong>to</strong>rytellers!<br />

In addition:<br />

• Review <strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>.<br />

• Recruit Production Team members whose skill sets align with the job descriptions.<br />

• Host Production Team team-building event.<br />

• Coordinate Production Team Training.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Collect Production Team agreements and “pledges” and file on This Is My Brave, Inc google drive.<br />

• Facilitate weekly/bi-weekly This Is My Brave [your city] Production Team meetings<br />

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• Together with Production team:<br />

• Identify local Fiscal Partner<br />

• Determine monetary goals for the event, including<br />

• Sponsorship targets<br />

• Ticket Sale targets<br />

• Playbill Advertising targets<br />

• Establish event date and time (in consideration of the Recommended timeline included in this document)<br />

• Agree <strong>to</strong> the Timeline of Tasks (see master spreadsheet)<br />

• Schedule This Is My Brave [your city] Production Team meetings on a weekly/bi-weekly basis<br />

• Guide the This Is My Brave [your city] Production Team in accomplishing goals and objectives.<br />

• Moni<strong>to</strong>r progress of the Production Team <strong>to</strong> ensure show and fundraising tasks are completed.<br />

• Act as event spokesperson where needed.<br />

• Write correspondence, including event thank you notes as needed.<br />

• Help with team recruitment, sponsorship, and other big decisions where needed.<br />

• Hold wrap-up meeting for This Is My Brave [your city] Production Team following the event.<br />

Support Provided:<br />

• This Is My Brave Academy Modular Training, This Is My Brave Handbook, resources and branded material<br />

in This Is My Brave, Inc. google drive and on-call support of This Is My Brave, Inc. Program Manager<br />

Estimated Time Commitment:<br />

• 5-10 hours per week for approximately 6 months<br />

10-hour Training<br />

Orientation that is Inspirational and Motivational<br />

Our training will orient you <strong>to</strong>ward our overarching Brave themes, the non-negotiables<br />

that must be in place for this project <strong>to</strong> achieve our intended goals.<br />

Weekly Meetings<br />

Structured for collaboration, goal-setting and accountability<br />

Personal Time • Complete tasks associated with your position<br />

• Follow through on action items that may arise from weekly meetings<br />

• Meet one-on-one with others on the production team <strong>to</strong> collaborate on specific goals<br />

• Spread the word about Brave among your network <strong>to</strong> build awareness and generate<br />

support for and about the event<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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Fundraising Manager<br />

JOB DESCRIPTION<br />

The Fundraising Manager directs the efforts of the fundraising team for This Is My Brave - The <strong>Show</strong> in your<br />

city, overseeing the efforts <strong>to</strong> generate Sponsorships, Advertising Revenue, P2P Funds and Ticket Sales.<br />

Term limit is usually two years.<br />

Qualifications:<br />

• Commitment <strong>to</strong> the mission of This Is My Brave, Inc.<br />

• Commitment <strong>to</strong> the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Knowledge of the local community<br />

• Strong connections within the community<br />

• A background in sales or fundraising is preferred<br />

• Completed Training<br />

At all times:<br />

Uphold our Brave Pillars - the non-negotiables that are necessary <strong>to</strong> produce the desired<br />

outcomes of This Is My Brave<br />

• It is alot <strong>to</strong> stand up and be Brave! Those who choose <strong>to</strong> do so must be affirmed and supported<br />

at all times by our volunteer production team.<br />

Build Brave buzz<br />

• To honor the work of our s<strong>to</strong>rytellers, the production team must spread the word about the<br />

show. The Brave efforts of our s<strong>to</strong>rytellers cannot go unnoticed! As a member of the production<br />

team, you have the important responsibility of building Brave buzz within your community. Let<br />

everyone you meet know about this event! Do it for the s<strong>to</strong>rytellers!<br />

In addition:<br />

• Identify, recruit and secure This Is My Brave [your city] sponsorships, advertising, P2P funds and<br />

ticket sales that achieve the monetary goals established by the team.<br />

• Review <strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>.<br />

• Recruit Fundraising Team members whose skill sets align with this job description (could build a team<br />

as large as 3-4 people in order <strong>to</strong> spearhead efforts in each fundraising area)<br />

• Attend Production Team team-building event.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Complete Production Team agreements and “pledge”<br />

• Moni<strong>to</strong>r the progress of the Fundraising team <strong>to</strong> ensure fundraising tasks are completed and that<br />

progress <strong>to</strong>wards fundraising goals is being made<br />

• Coordinate a regrouping of efforts should fundraising targets begin <strong>to</strong> slide<br />

• Attend Weekly/Bi-Weekly Production Team meetings<br />

• Facilitate (at least once during Productions, in coordination with other Team members) This Is My<br />

Brave [your city] Production Team meetings<br />

Estimated Time Commitment:<br />

• 5-10 hours per week -- see chart in producer description on page 11<br />

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PR/Marketing Coordina<strong>to</strong>r<br />

The PR and Marketing Coordina<strong>to</strong>r is responsible for the promotions of the This Is My Brave - The <strong>Show</strong> within<br />

your city and surrounding communities. This encompasses news --TV, Radio and Print -- social media and<br />

(when appropriate) distribution of printed promotional materials including posters/postcards/flyers<br />

Term limit is usually two years.<br />

Qualifications:<br />

• Commitment <strong>to</strong> the mission of This Is My Brave, Inc.<br />

• Commitment <strong>to</strong> the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Knowledge of the local community<br />

• Strong connections with news people and social influencers<br />

• A background in PR or marketing is preferred<br />

• Completed Training<br />

At all times:<br />

Uphold our Brave Pillars - the non-negotiables that are necessary <strong>to</strong> produce the desired<br />

outcomes of This Is My Brave<br />

• It is alot <strong>to</strong> stand up and be Brave! Those who choose <strong>to</strong> do so must be affirmed and supported at all<br />

times by our volunteer production team.<br />

Build Brave buzz<br />

• To honor the work of our s<strong>to</strong>rytellers, the production team must spread the word about the show.<br />

The Brave efforts of our s<strong>to</strong>rytellers cannot go unnoticed! As a member of the production team,<br />

you have the important responsibility of building Brave buzz within your community. Let everyone<br />

you meet know about this event! Do it for the s<strong>to</strong>rytellers!<br />

In addition:<br />

• Review <strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>.<br />

• Identify and target various news, radio and digital outlets for coverage of This Is My Brave [your city]<br />

• (optional) Recruit PR/Marketing team members whose skill sets align with this job description<br />

• Promo Material Coordina<strong>to</strong>r - Will coordinate the design and distribution of Audition and Ticket Flyers<br />

• Attend Production Team team-building event.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Complete Production Team agreements and “pledge”<br />

• Ensure that PR/Marketing efforts is working <strong>to</strong> achieve the stated goals<br />

• Coordinate with the <strong>Produce</strong>r on a regrouping of efforts should<br />

PR/Marketing targets begin <strong>to</strong> slide<br />

• Attend Weekly/Bi-Weekly Production Team meetings<br />

• Facilitate (at least once during Productions, in coordination with other<br />

Team members) This Is My Brave [your city] Production Team meetings<br />

Estimated Time Commitment:<br />

• 5-10 hours per week -- see chart in producer description on page 11<br />

JOB DESCRIPTION<br />

Tips: Make invitations <strong>to</strong> local VIPS -<br />

mayor, city council members or members<br />

of local government (board of supervisors,<br />

for example), reps from community<br />

foundations with an interest in mental<br />

health, hospital orgs, mental health<br />

facilities / large practices<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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Media Partnership Manager<br />

JOB DESCRIPTION<br />

The Media Partnership Manager is responsible for making connections with Media Partners in the<br />

community. Media Partners agree <strong>to</strong> promote This Is My Brave - The <strong>Show</strong> in their circles in exchange<br />

for similar promotions of their events among ours.<br />

Example Media Partners <strong>to</strong> consider:<br />

• Local NAMI (Nat’l Alliance of Mental Illness) Chapter<br />

• Local AFSP (American Foundation of Suicide Prevention) Chapter<br />

• Hospital Centers<br />

• Large Mental Health Service Practices / Facilities<br />

Benefits of <strong>to</strong> Media Partners:<br />

• Tabling opportunity at our event<br />

• Mention in our materials - Playbill, and digital versions of the show,<br />

social media mentions by This Is My Brave, Inc.<br />

Qualifications:<br />

• Commitment <strong>to</strong> the mission of This Is My Brave, Inc.<br />

• Commitment <strong>to</strong> the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Knowledge of the local community<br />

• Strong connections with news people and social influencers<br />

• A background in PR or marketing is preferred<br />

• Completed Training<br />

At all times:<br />

Uphold our Brave Pillars - the non-negotiables that are necessary <strong>to</strong> produce the desired<br />

outcomes of This Is My Brave<br />

• It is alot <strong>to</strong> stand up and be Brave! Those who choose <strong>to</strong> do so must be affirmed and supported<br />

at all times by our volunteer production team.<br />

Build Brave buzz<br />

• To honor the work of our s<strong>to</strong>rytellers, the production team must spread the wordabout the<br />

show. The Brave efforts of our s<strong>to</strong>rytellers cannot go unnoticed! As a member of the production<br />

team, you have the important responsibility of building Brave buzz within your community. Let<br />

everyone you meet know about this event! Do it for the s<strong>to</strong>rytellers!<br />

14


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In addition:<br />

• Review <strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>.<br />

• Identify and target various Media Partners for coverage of This Is My Brave [your city]<br />

• (optional) Recruit Media Partner team members whose skill sets align with this job description<br />

• Attend Production Team team-building event.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Complete Production Team agreements and “pledge”<br />

• Ensure that Media Partnership efforts are working <strong>to</strong> achieve the stated goals<br />

• Coordinate with the <strong>Produce</strong>r on a regrouping of efforts should Media Partnership targets begin <strong>to</strong> slide<br />

• Attend Weekly/Bi-Weekly Production Team meetings<br />

• Facilitate (at least once during Productions, in coordination with other Team members) This Is My Brave<br />

[your city] Production Team meetings<br />

Estimated Time Commitment:<br />

• 5-10 hours a week<br />

www.thisismybrave.org<br />

@thisismybrave<br />

15


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Mental Health Professional<br />

JOB DESCRIPTION<br />

This Is My Brave recognizes that s<strong>to</strong>rytelling related <strong>to</strong> mental health and/or addiction,<br />

while empowering, may produce a strong emotional response in the s<strong>to</strong>ryteller or the<br />

listener. The Production team’s Mental Health Professional is present at all meetings and<br />

cast gatherings <strong>to</strong> support individuals who may feel overcome by their Brave experience.<br />

Qualifications:<br />

• Commitment <strong>to</strong> the mission of This Is My Brave, Inc.<br />

• Commitment <strong>to</strong> the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Professional licensure<br />

• Ability <strong>to</strong> be in attendance at all cast events, show and production team meetings<br />

• Completed Training<br />

Responsibilities:<br />

• Review <strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>.<br />

• Attend Production Team team-building event.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Complete Production Team agreements and “pledge”<br />

• Attend Weekly/Bi-Weekly Production Team meetings<br />

• Attend all cast events and be prepared <strong>to</strong> support individuals who may be struggling<br />

Estimated Time Commitment:<br />

• Up <strong>to</strong> 5 hours per week<br />

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Fidelity Coordina<strong>to</strong>r<br />

The role of the Fidelity Coordina<strong>to</strong>r is <strong>to</strong> work closely with the Production Team Lead <strong>to</strong> ensure that<br />

This Is My Brave, Inc.’s non-negotiables (the 5 pillars of the TOC) are being upheld by the production<br />

team. To verify, you will check in with the Production team and cast members throughout the<br />

production of the show via survey <strong>to</strong> ensure that they are experiencing those elements.<br />

In addition the Fidelity Coordina<strong>to</strong>r ensures proper use of branded material and adherence by<br />

all <strong>to</strong> event specifications.<br />

Qualifications:<br />

• Commitment <strong>to</strong> the mission of This Is My Brave, Inc.<br />

• Commitment <strong>to</strong> the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Attention <strong>to</strong> Detail<br />

• Strong Communication skills<br />

At all times:<br />

Uphold our Brave Pillars - the non-negotiables that are necessary <strong>to</strong> produce the desired<br />

outcomes of This Is My Brave<br />

• It is alot <strong>to</strong> stand up and be Brave! Those who choose <strong>to</strong> do so must be affirmed<br />

and supported at all times by our volunteer production team.<br />

Build Brave buzz<br />

• To honor the work of our s<strong>to</strong>rytellers, the production team must spread the word about<br />

the show. The Brave efforts of our s<strong>to</strong>rytellers cannot go unnoticed! As a member of the<br />

production team, you have the important responsibility of building Brave buzz within your<br />

community. Let everyone you meet know about this event! Do it for the s<strong>to</strong>rytellers!<br />

In addition:<br />

• Review <strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong>.<br />

• Attend Production Team team-building event.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Complete Production Team agreements and “pledge”<br />

• Attend Weekly/Bi-Weekly Production Team meetings<br />

• Attend all cast events<br />

• Survey Production team and cast members about their experiences before,<br />

during and after the production process<br />

• Oversee application of all branded Brave material in accordance with This Is My Brave, Inc.<br />

Branding Guidelines<br />

• Ensure adherence <strong>to</strong> all This Is My Brave, Inc. event specifications as outlined in the Team Handbook<br />

Estimated Time Commitment:<br />

• Up <strong>to</strong> 5 hours per week<br />

JOB DESCRIPTION<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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<strong>Show</strong> Direc<strong>to</strong>r<br />

JOB DESCRIPTION<br />

The <strong>Show</strong> Direc<strong>to</strong>r is responsible for all aspects of the show itself. The <strong>Show</strong> Direc<strong>to</strong>r will work<br />

closely with the Team lead <strong>to</strong> ensure the highest quality production of This Is My Brave - The <strong>Show</strong>.<br />

Qualifications:<br />

• Commitment <strong>to</strong> the mission of This Is My Brave, Inc.<br />

• Commitment <strong>to</strong> the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Experience in producing/directing live performances<br />

In Addition:<br />

• Coordinate with the Team Lead <strong>to</strong> schedule and direct auditions and rehearsals,<br />

• Individually coach cast members or assign other Production Team members as men<strong>to</strong>rs <strong>to</strong><br />

coach them<br />

• Work with cast members <strong>to</strong> refine their s<strong>to</strong>ries, such as, editing <strong>to</strong> meet time requirements,<br />

improving the s<strong>to</strong>ry’s focus, etc. or supervise men<strong>to</strong>rs <strong>to</strong> execute these tasks<br />

• Work directly with the theater <strong>to</strong> ensure that technical services such as sound, lighting,<br />

and staging are in place <strong>to</strong> support the show<br />

Estimated Time Commitment:<br />

• Up <strong>to</strong> 5 hours per week initially, but closer <strong>to</strong> 10 hours per week nearing show date<br />

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“It’s been so empowering<br />

<strong>to</strong> be more vocal about my<br />

struggles, and <strong>to</strong> know that<br />

I’m empowering others, <strong>to</strong>o.”<br />

Gianna San<strong>to</strong>ro, This Is My Brave Philadelphia 2018<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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What has <strong>to</strong> happen for our program <strong>to</strong> achieve its goals?<br />

<strong>So</strong>cial &<br />

Psychological<br />

Empowerment<br />

Affirmation<br />

Ready <strong>to</strong> tell their<br />

s<strong>to</strong>ry of living<br />

with mental illness<br />

and/or addiction.<br />

Reciprocity<br />

Implementers<br />

commit <strong>to</strong> these<br />

pillars <strong>to</strong> make<br />

desired outcomes<br />

possible.*<br />

Opportunity for<br />

Transformation<br />

Authentic<br />

Relationships<br />

* We verify the team's fidelity <strong>to</strong> these<br />

principles by surveying stakeholders.<br />

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Reduced selfstigma<br />

and shame<br />

Increased<br />

Confidence<br />

A strong sense<br />

of purpose<br />

Strong sense<br />

of community<br />

and support<br />

Feeling Valued<br />

“<strong>So</strong> sharing our s<strong>to</strong>ries really does inspire and<br />

encourage others. It really does give hope<br />

<strong>to</strong> the hopeless, And it really does save lives.<br />

My life was spared that day I tried <strong>to</strong> end it…<br />

but my spirit was res<strong>to</strong>red the day I <strong>to</strong>ok the<br />

Brave stage. My heart is forever grateful.”<br />

Danielle Fiorello, This Is My Brave NYC 2015 Cast Member<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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<strong>So</strong> <strong>You</strong> <strong>Want</strong> <strong>to</strong> <strong>Produce</strong> a <strong>Show</strong><br />

What is This Is My Brave?<br />

This Is My Brave is a movement that empowers individuals <strong>to</strong> put their names and their faces <strong>to</strong> their true s<strong>to</strong>ries<br />

of recovery from mental illness and/or addiction. We do this through live s<strong>to</strong>rytelling events in cities across the<br />

country called This Is My Brave - The <strong>Show</strong>. Each production of This Is My Brave - The <strong>Show</strong> features its own cast<br />

of local individuals who tell their s<strong>to</strong>ries in a creative way -- through personal essay, spoken word poetry, original<br />

song, maybe even stand-up comedy or dance.<br />

No two productions of This Is My Brave - The <strong>Show</strong> have ever been the same in terms of cast members and<br />

s<strong>to</strong>ries shared. Yet, despite their differences, our research indicates that, overall, our shows consistently yield<br />

desired outcomes of increased feelings of empowerment and a strong sense of community. Both of these<br />

outcomes are important steps <strong>to</strong>wards stigma reduction.<br />

Are the S<strong>to</strong>rytellers for This Is My Brave - The <strong>Show</strong> ac<strong>to</strong>rs?<br />

Cast members for This Is My Brave - The <strong>Show</strong> are invited <strong>to</strong> share their own true s<strong>to</strong>ries of recovery from<br />

mental illness and/or addiction. Our S<strong>to</strong>rytellers (also called Cast Members) are NOT ac<strong>to</strong>rs. They are members<br />

of your local community who are ready <strong>to</strong> speak openly about their experiences.<br />

How are S<strong>to</strong>rytellers recruited for This Is My Brave - The <strong>Show</strong>?<br />

Local production teams for This Is My Brave - The <strong>Show</strong> put out a casting call for S<strong>to</strong>rytellers. Auditions are<br />

announced in the community via social media, press releases, flyers placed on local bulletin boards and<br />

through word of mouth.<br />

How do we bring a production of This Is My Brave - The <strong>Show</strong> <strong>to</strong> my <strong>to</strong>wn?<br />

Gather a production team that is committed <strong>to</strong> mental health awareness and reducing stigma associated with<br />

mental illness and substance use disorder. Talk <strong>to</strong> sponsors in your local committee <strong>to</strong> generate support for<br />

the event including a License, Training and Support Fee <strong>to</strong> This Is My Brave, Inc. Then begin training on This Is<br />

My Brave, Inc.’s model for event production, called The Brave Way.<br />

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What Is The Brave Way?<br />

This Is My Brave, Inc. has developed a system called the Brave Way in order <strong>to</strong> equip more teams across the<br />

country <strong>to</strong> do Brave work in their communities. The Brave Way is our unique method for re-creating the magical<br />

experience of our very first Brave show in Arling<strong>to</strong>n, Virginia, in 2014. The Brave Way includes step-by-step<br />

guidance in every detail of producing a Brave show, from production team development <strong>to</strong> community-building<br />

<strong>to</strong> event planning. The Brave Way also offers an in-depth orientation <strong>to</strong> the transformative principles and<br />

practices that make This Is My Brave - The <strong>Show</strong> a one-of-a-kind mental health s<strong>to</strong>rytelling event.<br />

Who identifies people who can serve as Production team members?<br />

The Production Team Lead traditionally determines who serves as a team member. This Is My Brave provides<br />

a Production team member application that can be used, and all team members are required <strong>to</strong> sign a project<br />

commitment agreement before the launch of training.<br />

How do I recruit for the This Is My Brave Production team?<br />

This Is My Brave, Inc. recommends that a production team be made up of passionate, well-connected and<br />

committed individuals who are from a variety of networks within the community. This will allow for the widest<br />

dissemination of information about the event and generate the strongest possible participation and support.<br />

I’m ready <strong>to</strong> bring This Is My Brave - The <strong>Show</strong> <strong>to</strong> my area. How do I begin?<br />

We are so excited that you want <strong>to</strong> be a part of the This Is My Brave movement.<br />

Please contact This is My Brave Direc<strong>to</strong>r of Programming, Katie Grana at katiegrana@thisismybrave.org<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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www.thisismybrave.org<br />

@thisismybrave

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