listing marketing plan - Mike Vanderkruyk

LISTING
MARKETING
CONSULTATION
Mike Vanderkruyk *PREC
Royal LePage Coast Capital Realty
Cell: 250.588.1979

RLP HOME
PREP SERVICE
Preparation is key when it comes to listing a home. Let us help you do the heavy
lifting at reasonable rates. Getting this done right will maximize the value of your
home.
Royal LePage Coast Capital Realty has created an innovative
offering for its agents and their clients...an in-house contractor
ready to help get listings prepped for the market.
Services include:
• Improving curbside appeal
• Painting the front door
• Replacing toilets
• Upgrading light switches
• Fresh coat of paint inside
• Fixing broken cupboards
• Landscaping
• Trash and junk removal
• and more!

ELEGANT
STAGING
83%
of buyers’ agents say that staging makes it
easier for buyers to ‘visualize’ the property as
their future home (N.A.R. 2019)

BEFORE
Home Staging
Ensures buyers get the best impression of your property when they first view it
online. A good digital presentation gets more buyers through your door!
If a home staging consultation would be beneficial Mike will cover the cost of
the consultation.
Additional add-on services include virtual staging for vacant properties, occupied
home prep and furnishing, full furnishing for vacant properties. Costs to
the homeowner will vary depending on size of home and work needed.
More info is available here: https://atfirstsightstaging.ca/services/

BEFORE
Virtual Staging
Furniture can be added to vacant homes to show potential buyers how
versatile the space is.
Image enhancement if the photos need a bit more pop.
Item removal for personal items not to be seen online or for rooms with
too much clutter.
Exterior lead pics day to dusk retouching to highlight sunset views.

HIGH-QUALITY
PHOTOGRAPHY
Professional photography is the cornerstone of an impactful marketing campaign.
From basic photo packages to local amenities, aerial imagery, twilight pictures and
more. Mike will ensure your home is see in the best light.

PRINT
MARKETING
• Feature Sheets
• Just listed, just sold cards (timing permitting)
• Info booklet

AT-HOME
PRESENTATION
• Street Sign & Directional
arrows (municipality permitting)
• Brochure Rack always stocked
• Notepads and Pens
• Remove shoes sign
• Covid signage
• Info Booklet
• Floor plans

TECHNOLOGY
DRIVEN
SERVICE
AND
MARKETING
• Strata document acquisition and review with Eli Report
• Lone wolf - integrated closing document management
• Touchbase showing requests and feedback
• Authentisign - Digital signature capability
• Matterport tours
• Online Exposure
• Digital advertising
• Secure Bluetooth Lockbox

MATTERPORT
3D tours are one of the greatest marketing advancements
in recent years. They allow potential buyers to remotely
and interactively tour your home.
Buyers relocating from other cities can see the entire
home without the cost of travelling to view.
• Always staged and clean
• Retains buyers attention longer than
photos
• 40% more clicks than listings without
virtual tours* (realtor.com 2017)

INTERNET & SOCIAL
MARKETING
Social Media Posts and Advertising
Custom Youtube Video

MAXIMUM
ONLINE
EXPOSURE
Victoria MLS Data Distribution (DDF) Partners and Advertising Websites
• Canadas top 5 Major brokerages - Royal
Lepage, Remax, Sutton, Century 21, Keller Williams
• Over 17,000 independent agent websites
• Real Smart Deal
• Homefinder
• Ovlix
• Kijiji
• Openhouse tour
• REW real estate wire
• Youvirt
• House 51
• Real estate guides

ROYALLEPAGE.CA

SHOWINGS &
OPEN HOUSES
Open houses aren't just for nosey neighbors
anymore. I feel that open houses are
more important now than ever before.
Most buyers start their homebuying
journey online and attend open houses
without contacting their realtor.
Outside of open houses showings will be by
appointment only and just the buyers and
their agent will attend the viewing unless
otherwise arranged. It is important to give
buyers their space when viewing a home.

MARKETING
TIMELINE
1 - Listing Prep
• Staging
• Curb Appeal
• Declutter Assessment
• Touch-ups and painting
4 - Listing Launch
• MLS launch, realtor.ca &
Royallepage.ca
• DDF domestic & international
• Royal LePage Referral
Network
• Landing Pages my websites
7 - Digital Campaign
• Youtube video
• Facebook posts
• Facebook and Insta ads
• Virtual staging (if needed)
2 - Imagery
• Daytime Photography
• Aerial Footage
• Virtual Tour
• Videography
5 - Signage
• Street Sign (strata permitting)
• Directional arrows (municipality
permitting)
• Text for info sign topper (strata
permitting)
8 - Print Campaign
• Feature Sheets & Info Booklet
• Just listed cards (timing permitting)
• Remove shoes signage
3 - Floor Plans
• Comprehensive Floorplan
• Video Walkthrough
• Matterport 3D 360 Tour
6 - Email Campaign
• New listings emails sent to all
Victoria Realtors who have client
automated search that
match your properties criteria
9 - Events
• Public Open House
• Agent Open House