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ESTETICA Magazine USA (Spring 1/2023)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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COVER<br />

Magenta Collection<br />

by Andrew Smith<br />

FOCUS<br />

Hair Luxury<br />

Fashion Catwalks<br />

RESTYLING<br />

Dalla carta stampata<br />

alla carta interattiva<br />

1980 1990 <strong>2023</strong><br />

the QR Code and… videos, photo galleries and deeper editorial insight will become<br />

available. In-depth product information and cutting & coloring techniques will come<br />

alive, with contributors to each issue having the opportunity to communicate to an<br />

extent which has never been possible before.<br />

With digital interaction, there will be no more limits to the frontiers of augmented<br />

reality. You will be the first to see seminars, trade shows and industry events from around<br />

the world. And you can participate in fashion and catwalk shows in ‘live mode’ - without<br />

leaving your salon.<br />

MAGAZINE IN ONE HAND, SMARTPHONE IN THE OTHER<br />

To be connected to Estetica’s extra interactive content, simply scan the relevant QR<br />

Code shown on the page of interest. With one hand you can leaf through the various<br />

articles in Estetica, while with the other you can use your smartphone to scan away for<br />

more dynamic content. Equally evident is the added value that you can offer to clients<br />

who wish to browse the magazine in the salon while they’re waiting for their service or<br />

for their color to develop. These new, narrative formats offer huge visual impact as well<br />

as new sources of inspiration. They’re also really quick and easy to interact with,<br />

allowing you to discover every facet of hair fashion. New EsteticaHAIR offers so much<br />

more than just a reading experience. This is lots of additional content indicated by QR<br />

VIDEOS and MORE. Happy reading... and happy watching!<br />

Roberto Pissimiglia<br />

video<br />

video<br />

03E

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