ESTETICA Magazine USA (Spring 1/2023)

prosustainability
Eufora CEO and Co-
Founder Beth Bewley
weaves the philosophy of
sustainability into the
fiber of day-to-day
business
Scientists and Mother Nature herself
have declared that there is no time to be
wasted when it comes to making sustainable
choices in all aspects of our
lives. And the beauty industry is spearheading
this fight on multiple fronts:
from the sourcing of certified ingredients
to responsible packaging to waste reduction.
Efforts to improve sustainability
and a sense of responsibility trickle both
up and down, as individual consumers
are now often those who seek out and
demand guarantees of product quality
and salons that participate in programs
to reduce water and energy consumption
and serious recycling. Savvy consumers
seek out pictograms like in the box
From production plants down to reducing water and energy consumption, as
well as waste, in salons and naturally sourced botanicals, sustainability is key!
And it’s up to all of us to take action if we want to make a difference.
THINK
on the facing page.When a salon caters
to this clientele, first of all they boost
business, but also reduce their overhead
costs and - if they are active in community
programs - promote their own image
and brand.
NOW
Eufora
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