BAM Abbreviated Annual Report 2011 - Siteseeing in the world of ...

Better results are generally accompanied by increased
risks and the need to manage those risks, which
obviously requires a sound financial structure. This can
only be achieved if there is a further improvement in
solvency. The Group considers risk management to be a
core skill.
BAM operates mainly in its five home markets (the
Netherlands, Belgium, the United Kingdom, Ireland and
Germany). Where possible, the Group will expand its
activities in these markets, in line with economic
realities.
The Group aims to offer a full package of products and
services in all of its home markets. BAM will be among
the market leaders in each home market.
Outside of the home markets, BAM operates in profitable
niche markets where it focuses on offering an optimum
level of service to the Group’s global customers. These
international activities make a valuable contribution to
the knowledge and experience of the workforce and are
also important as regards the Group’s reputation.
BAM is increasingly involved in the very early stages in
the establishment of a project and is also taking the
initiative in an increasing number of cases. The Group’s
conceptual strength will be decisive in that regard.
Sustainability and the life-cycle approach are widely
accepted starting points when developing concepts.
BAM positions itself as a full-service provider of
multidisciplinary solutions (a full-service provider for the
built environment).
By offering a broad range of services – including facilities
management and maintenance – the Group will remain
connected to projects, even once the original contract is
complete. Customers will increasingly use new
integrated types of contracts or design-and-construct
contracts to transfer the risks, sometimes supplemented
by financing, maintenance and operation.
BAM will retain its decentralised structure. The Group
draws its strength from linking and clustering the local
players/sources in a smart grid to ensure that systems,
specialties and capacity are deployed intelligently over
the time available.
The heart of the Group is the operating companies, each
led by a board of directors that reports to the Executive
Board. The Executive Board is advised and assisted by
compact management support departments with an
international perspective. The Group operates as a
European company with its administrative centre in the
Netherlands and a listing on the NYSE Euronext
Amsterdam stock exchange.
The Group maintains a management system that
encourages market involvement and registers reports
received from its immediate environment, but that limits
risks and recognises opportunities.
Management development should be fully integrated
into company procedures as a means of achieving a
sustainable workforce that delivers performances in line
with corporate ambitions.
By 2020, corporate social responsibility will have been
fully incorporated into corporate processes and – even
more importantly – into BAM’s corporate culture. The
ambition remains to do business on a sustainable basis.
The corporate objectives are geared to economic,
environmental and social progress. BAM will be an
example to the rest of the construction industry as
regards healthy and safe working conditions. BAM will
be an employer of choice.
BAM will continue to play an active role in the
development of the construction sector by participating
in sector organisations and other professional
organisations.
The Group will operate under one name and one brand
image in every country:
9
2011