CosBeauty Magazine #100

ISSUE 100 MAY-JULY 2023 

100+ 

NEW BEAUTY 

PRODUCTS 

Love is in 

the hair 

HOW TO CARE 

FOR YOUR 

HAIR TYPE 

Winterproof 

your skin 

Top 10 

COSMETIC 

PROCEDURES 

IN THE WORLD 

9 771833 383011 

ISSN 1834-383X 

02 

Our 

100 th 

anniversary 

issue

& 

Radiate 

beauty 

confidence 

Using the latest technologies, our team of experts 

is committed to help you achieve natural-looking 

results in a relaxed and friendly setting. 

Come in and experience the Skin Renu difference. 

Our comprehensive treatment menu includes: 

world-class wrinkle reduction and 

lip enhancement 

laser skin rejuvenation 

CoolSculpting non-surgical fat reduction 

Thermage non-surgical face lifting 

medical peels 

clinic-only premium skincare 

Call us to book a complimentary consultation 

02 9555 9506 

www.skinrenu.com.au 

16B Beattie St, Balmain, Sydney

CLEAR + BRILLIANT 

now 

available 

with 

nicole 

As we age, the amount of maintenance required to keep a youthful look will increase, 

but getting started early is a huge advantage. Filling the gap between over-the-counter 

treatments and more aggressive laser offerings, Clear + Brilliant creates and defi nes an 

entirely new category of laser aesthetic treatments for clients moving along the skincare 

continuum. Clear + Brilliant helps prevent and address early signs of ageing, resulting in a 

brighter, more even skin tone. Treatments are comfortable, fast, effective and suitable for 

all skin types. The results are both immediate and progressive, depending on the age and 

condition of the skin. It is also great for those who are looking for short downtime and a quick 

skin ‘pick-me-up’. Call Nicole now to take advantage of an opening offer. 

02 9327 7728 

mobile 0410 627 767 

mobile 0410 627 767 

nicole@nicolesbeautysalon.com.au 

nicole@nicolesbeautysalon.com.au 

Shop 8, 401 - 407 New South Head Rd, 

Shop 8, 401 - 407 New South Head Rd, 

Double Bay NSW 2028 

Double Bay NSW 2028 

www.nicolesbeautysalon.com.au 

www.nicolesbeautysalon.com.au

REGULARS 

8 Editor’s Letter 

10 Beauty Insider 

94 Ed’s Faves 

FEATURES 

30 Nine beauty trends taking off 

in 2023 

The TikTok beauty vids that 

everybody’s watching 

54 Welcome to the House 

of Creed 

A look inside the rich history of 

the famed fragrance house 

56 Product spotlight: moisturisers 

Some of the most powerful 

ingredients to look for when 

choosing a moisturiser 

62 The rise & rise of cosmetic 

surgery 

The latest global survey results 

from the International Society of 

Aesthetic Plastic Surgery (ISAPS) 

88 Social media & idealised beauty 

A new study confirms 

that toxic beauty advice on 

social media negatively impacts 

young girls’ self-esteem and 

body confidence

BEAUTY 

36 50+ skincare products for 

hydrating winter skin 

Say bye-bye to scaly skin 

with these thirst-quenching 

skin hydrators 

60 The beauty of bathing 

The lost art of taking a bath is 

making a comeback 

74 Tried & tested & loved 

This season’s latest and 

greatest beauty products 

76 Hair care by hair type 

Whether straight, curly, thick, 

fine or coily, picking the right 

products is key to a good 

hair day 

www.cosbeauty.com.au 7

From the 

EDITOR 

Happy 100th issue of CosBeauty Magazine! It’s hard to believe it’s 

been 25 years since I launched Cosmetic Surgery & Beauty Magazine in 

Australia in May, 1998. During this time, we’ve witnessed the changing 

face of the cosmetic enhancement industry – one that has gone from 

being secret women’s business to everybody’s business. 

In honour of our 100th issue, this edition is loaded with our favourite tried and 

tested beauty products, showcasing the newest innovations in skincare, hair care 

and makeup. Plus, on page 62, we report on the latest cosmetic surgery stats from 

around the world. You may be surprised at the procedure that has taken the 

number-one spot! 

While beauty may be in the eye of the beholder, our self-perception of beauty is 

becoming more and more skewed by social media. A new study from The Dove 

Self-esteem Project reveals the startling impact of idealised beauty content on social 

media – and the findings aren’t pretty. You can read more about this important study 

and how to take action against toxic beauty on page 88. 

It’s already that time of the year again when the days are getting shorter and the 

temperature is dropping. Frosty winds and indoor heating can cause real havoc to 

our skin, stripping it of its natural oils and exacerbating dryness and irritation. Our 

winter skincare feature on page 36 has all the products you need this season to help 

you say bye-bye to scaly skin. 

As the weather turns, there’s nothing quite like languishing in a warm bath. 

Sinking softly into a gently perfumed bath is not just an exercise in self-indulgence, 

it can actually enhance your body’s function and mental health. On page 60 we 

look at the beauty houses elevating the humble bath to create a skin-loving 

multi-sensorial experience. 

We hope you enjoy this issue of CosBeauty magazine and be sure to subscribe to 

our newsletter at www.cosbeauty.com.au for more beauty news and tips. 

issue 

100 

May – July 2023 

Editor-in-Chief 

Michelle Kearney 

Art Director 

Debbie Pilarinos 

Writers 

Ricky Allen, Aimeé Rodrigues, 

Shonagh Walker 

Photographers 

Debbie Pilarinos, ShutterStock 

Distribution & 

Subscription Enquiries 

Bill Dunk 

Phone 02 8095 6265 Mob 0410 528 582 

Email bill@bellamedia.com.au 

Advertising Enquiries 


Phone 02 8095 6265 Mob 0419 624 246 

Email michelle@bellamedia.com.au 

Editorial Enquiries 


Phone 02 8095 6265 Mob 0419 624 246 

Email michelle@bellamedia.com.au 

Produced & Published by Bella Media 

ABN 86 082 157 695 

Managing Director 


Chief Operating Officer 

Bill Dunk 

Administrative Assistant 

Kamila Ramanauskaite 

Public Relations, Marketing 

& Event Organisation 

Phone 02 8095 6265 

OFFICE ADDRESS 

PO Box 213 

Mosman NSW 2088 

Phone +61 (0)2 7209 0682 

www.bellamedia.com.au 


Editor-in-Chief 

michelle@bellamedia.com.au 

FIND US ON FACEBOOK 

cosbeauty AND aestheticadvisor 

FOLLOW US ON INSTAGRAM 

cosbeauty AND aestheticadvisor_au 

Visit our website, www.aestheticadvisor.com.au, the trusted online resource 

to: research procedures; find a skilled practitioner; read real reviews; and have 

questions answered. You will be able to find out everything you want to know 

about different aesthetic treatments, products and news. Leave a review of any 

product or treatment you’ve tried or practitioner you’ve visited. 

READ THE ONLINE EDITION PLUS MORE GREAT ARTICLES @ 

www.cosbeauty.com.au 

Reproduction in whole or in part is not permitted without the 

written authorisation of the publisher. All reasonable efforts have 

been made to trace copyright holders. All manuscripts and articles 

submitted for publication remain the property of The Bella Media 

Group. This magazine contains general information only and does 

not purport to be a substitute for medical advice. All readers 

are advised to seek medical advice from a doctor if considering 

cosmetic surgery. The publisher and the authors do not accept 

any liability whatsoever in respect of an action taken by readers in 

reliance on the recommendations set out in this magazine. Except 

where specified in captions, photographs depict models who have 

not necessarily received treatments described in this magazine. 

Any ‘before and after’ photographs in CosBeauty Magazine 

articles are of genuine patients. It is important to understand 

that they represent one person’s experience and there is 

no guarantee that any other patient will experience similar results.

Make sure you do your research before 

you decide on a procedure or practitioner 

[ ] 

AestheticAdvisor is Australia’s trusted online resource to research procedures, 

find a skilled practitioner, read real reviews and have questions answered. 

For more information I michelle@bellamedia.com.au I 0419 624 246 

www.aestheticadvisor.com.au

@cosbeauty 

Beauty insider 

THE WHO’S WHO AND WHAT’S NEW IN BEAUTY. 

FRESH CHAPTER IN THE GOOD GIRL STORY 

Carolina Herrera continues an exploration of 

contemporary womanhood with the release 

of Good Girl Blush Eau de Parfum, a daring 

explosion of contrasts that forms a uniquely 

powdery expression of floral femininity. 

The central tenet of the Good Girl personality 

is duality; an olfactory expression of a woman’s 

ability to be at once sensual and strong, 

instinctive and intelligent, romantic and 

empowered. 

For this new edition, perfumer Quentin 

Bisch worked with his colleagues Shyamala 

Maisondieu and Christophe Raynaud, finding 

instant visual inspiration in the iconic Good Girl 

stiletto bottle itself: ‘It instantly brought to mind 

the vanilla bean. The heel is the strength of the 

shoe, and I imagined the vanilla as the strength 

of the fragrance.’ 

Using differing extractions of the same 

ingredient was an ingenious way of delving 

further into the story of Good Girl. Not only 

did the perfumers create a sunny explosion of 

fragrance by contrasting ingredients with each 

other, but they also found a way of creating 

complementary notes within each ingredient. 

‘We were already working with the gourmand 

side of vanilla in previous incarnations of Good 

Girl, so using an additional powdery extraction 

was the ideal way of articulating a blush,’ says 

Bisch. When it came to Ylang Ylang, ‘we had 

the luminosity of the flower petal itself, and by 

using an Absolute in addition, we were able to 

play with the deeper, more narcotic and sensual 

side of this alluring flower. 

Good Girl Blush Eau de Parfum is available at 

Myer and David Jones. 

10

@cosbeauty 

CREED OPENS AUSTRALIAN FLAGSHIP 

BOUTIQUE IN SYDNEY 

Revered French fragrance house Creed, renowned 

for its quality, refinement and originality, has 

opened their Australian flagship boutique in the 

The Strand Arcade in Sydney’s CBD. 

Designed to reflect the spirit of the brand, the 

store concept has been crafted by French architect 

Can Onaner, the architect for Creed boutiques 

globally, with his design for the brand inspired by 

Viennese architect Adolf Loos. 

Offering not just the classic collection of 

fragrances for which the brand is known, the 

Strand Arcade flagship boutique will also welcome 

exclusive products to Australia for the very first 

time, including the bath and body collection as 

well as a selection of travel atomisers and leather 

goods. In-store fragrance consultations and private 

masterclasses and events will also be on offer. 

Visit www.creedperfume.com.au for more 

information. 

HEALTHY SCALP, HEALTHY HAIR 

Scalp health is having a moment, and 

it’s about time. Hair follicles are located 

in the scalp, and they rely on a healthy 

environment to produce strong, healthy 

hair. If the scalp is unhealthy, it can lead to 

hair loss, thinning and breakage. 

Aveda, the high-performance vegan hair 

care brand and pioneer in green chemistry, 

has introduced its new Scalp Solutions 

range, a 94% naturally derived collection 

of botanically-powered products designed 

specifically for scalp health. 

Backed by research from world-leading 

scientific authorities in scalp biology, 

8 years of scientific research and 13 clinical 

studies, Aveda’s new Scalp Solutions 

collection fights visible signs of premature 

scalp ageing for healthier looking hair with 

renewed vitality and shine. 

Aveda’s Scalp Solutions collection is 

available in Aveda salons, spas, stores and 

online at www.aveda.com.au. 


@cosbeauty 

STEP INSIDE SANTA MARIA NOVELLA 

Italian apothecary brand Santa Maria 

Novella has opened its first Melbourne 

flagship store in The Royal Arcade. 

Located in the heart of the Melbourne 

central business district and opening 

in 1870, The Royal Arcade is one of 

Melbourne’s oldest arcades and the 

epicentre of style and design. 

Santa Maria Novella’s Melbourne 

flagship boutique was designed by 

renowned Italian architect Filoppo 

Burresi. The incredibly detailed and 

refined store concept blends tradition 

and innovation to represent the brand’s 

Florentine heritage and origin. 

Following the successful opening of its 

Sydney flagship boutique in The Strand 

Arcade, customers in Melbourne can now 

experience the rich history and quality 

of the Santa Maria Novella products, 

which have been crafted using traditional 

methods for over 700 years. 

Santa Maria Novella’s vast product 

offering includes liqueurs, colognes, 

hair care, oral hygiene, face and body 

care, soaps, wax products, room 

fragrances, ceramics, leather goods 

and a barber line. 

12

@cosbeauty 

INTRODUCING ASPECT PLATINUM 

From the creators of Aspect Skincare 

comes a new forward-thinking elite 

skincare range, Aspect Platinum. This 

is the most powerful range within the 

Aspect portfolio and uses advanced 

enzyme technology to deliver highly 

concentrated clinical actives for 

both rapid results and long-term 

skin maintenance. This is anti-ageing 

skincare like never before. 

Available exclusively through select 

clinics. Visit https://aspectskincare.com 

for more details. 

BARBIECORE: EMU AUSTRALIA X BARBIE 

To celebrate the Barbie Dreamhouse turning 

60, Australian footwear brand EMU Australia 

has teamed up with Barbie and transformed 

their iconic slippers and boots with Barbie’s 

signature shade of pink. ‘The Barbie 

Dreamhouse and Barbie are iconic fashion 

and style influences. Barbie is a champion for 

female empowerment, so as a female-focused 

brand, we are very excited to align with such 

an icon!’ said Rebecca Fett, Global Marketing 

Manager at EMU Australia. 

The collection, available in matching women’s 

and kids sizing, offers unparalleled comfort for 

everyday at-home lounging while being sleek 

enough to wear out and about. 

The Barbie x EMU Australia boots and 

slippers will be available at select stores and 

online at www.emuaustralia.com. 


Editorial credit: Andrea Raffin / Shutterstock.com 

14 www.cosbeauty.com.au 14

There’s room 

in this world 

for beauty to 

be diverse. 

Lupita 

Nyong’o

Editorial credit: Denis Makarenko / Shutterstock.com 

People want 

what they want. 

Sometimes you 

just have to walk 

in defiance of it 

and just be 

yourself. 

Meryl

Streep 


Editorial credit: Fred Duval / Shutterstock.com 

Editorial credit: Tinseltown / Shutterstock.com

The minute you 

learn to love 

yourself, you 

won’t want to 

be anyone else. 

Rihanna 


We cannot all 

succeed when 

half of us are 

held back. 

Malala 

Yousafzai

www.cosbeauty.com.au 21 

Editorial credit: Kathy Hutchins / Shutterstock.com

Aung San

You should 

never let 

your fears 

prevent you 

from doing 

what you 

know is right. 

Suu Kyi 


My greatest 

beauty secret 

is being 

happy with 

myself. 

Tina Turner 

24


Gloria 

26

I always believed 

that one woman’s 

success can only 

help another 

woman’s success. 

Vanderbilt 


Be a first-rate 

version of yourself, 

instead of a 

second-rate 

version of 

somebody else. 

Judy 

Garland 

28


FEATURE 

9 BEAUTY 

TRENDS 

TAKING 

OFF in 

2023 

BEAUTY DAILY BY CLARINS 

REVEALS WHICH 2023 FORECASTS ARE 

TAKING OFF ON TIKTOK.


FEATURE 

#1 

COQUETTE BEAUTY 

1.7 BILLION VIEWS 

Coquette beauty is officially the leading 

emerging beauty trend of 2023. Defined by 

pinks, Lana Del Rey-style eyeliner, doe eyes 

and rosy cheeks, this trend is the epitome 

of hyper-feminine glamour. 

#2 

MICRO BEAUTY 

1.1 BILLION VIEWS 

Going short is in. From micro bangs to short 

manicures and bobs, we’re saying goodbye 

to long luscious locks and stiletto nails in 

2023. With “short nail” Pinterest searches 

for this past Valentine’s Day alone increasing 

+2,500% from last year, the trend is also 

picking up on TikTok, says Beauty Daily.

#3 

90’S GRUNGE MAKEUP 

974 MILLION VIEWS 

Nostalgic 90’s grunge makeup is making 

a resurgence, especially after the Netflix 

show Wednesday. Think smudged 

eyeliner, smokey eyes and burgundy lips. 

#4 

BUDGET BEAUTY 


With the rising cost of living, TikTok 

users are seeking affordable beauty 

alternatives. From chemist beauty finds 

and refillable products, shoppers are 

looking for ways to save as much as they 

can this year. 

Editorial credit: Kathy Hutchins / Shutterstock.com 


#5 

FEATURE 

SKINCYCLING 


This new trend is defined by not applying the 

same skincare products and allowing your 

skin to have “rest days”, explains Beauty 

Daily. Coined by dermatologist Whitney 

Bowe, MD, a New York City-based boardcertified 

dermatologist, this method allows 

active ingredients time to work by alternating 

products strategically. 

#6 

6 NOTOX 


In 2023, we’re seeing a move away from antiwrinkle 

injections towards other modalities 

that affect facial muscles and the formation 

of dynamic wrinkles. From LED face masks to 

facial toning devices, this emerging trend is 

gaining traction on TikTok. 

#7 

SKINSTREAMING 


“Skinstreaming” is a new term coined for skin 

minimalism. As the economy plummets and costs 

rise, beauty addicts are scaling back their beauty 

routines. Hashtags such as #minimalistskincare 

and #basicskincareroutine are gaining momentum 

on the app.

#8 

UGLY BEAUTY 


Whilst this isn’t one of the most 

prominent emerging trends on the 

list at the moment, it’s definitely 

one to watch, according to the 

Beauty Daily team. It’s defined by 

messy makeup and unconventional 

‘unpretty’ beauty birthed by Gen-Z’s 

alliance with dressing for the female 

gaze (as opposed to the male gaze). 

With the hashtag “femalegaze” 

garnering 466.8M views, it’s only 

a matter of time before it starts to 

transcend into our makeup. 

#9 

SKINFLOODING 

2.7 MILLION VIEWS 

‘Skinflooding’ is a new simple hack 

to add a deeper level of moisture to 

the skin. Instead of drying your face 

after cleansing, you apply your 

products onto damp skin for extra 

hydration. A hydrating mist can also 

be used in between steps to lock in 

even more moisture. 

Source: https://beautydaily.clarins.co.uk/ 


SKIN

50+ 

SKINCARE 

PRODUCTS 

FOR 

HYDRATING 

Winter skin 

IS YOUR SKIN STRESSED OUT? DEHYDRATED BY FROSTY 

WINDS AND INDOOR HEATERS? SAY BYE-BYE TO SCALY 

SKIN WITH THESE THIRST-QUENCHING SKIN HYDRATORS. 

During the winter months, dry skin can be a 

real conundrum. Cold, dry air outdoors and 

heated air indoors can strip your skin of its 

natural oils, leading to dryness and irritation. 

Hot showers and baths can further zap moisture from 

your skin, making the problem even worse. 

Helping to prevent dry skin throughout the cooler 

months requires a multifaceted approach. First and most 

importantly is protecting and strengthening your skin’s 

barrier function. 


SKIN 

FORTIFYING 

SKIN BARRIER 

FUNCTION 

The skin’s barrier function (or malfunction) plays 

a crucial role in maintaining healthy, hydrated 

skin. The outermost layer of the skin, known as 

the stratum corneum, acts as a barrier to prevent 

water loss and protect against environmental 

stressors. When the skin’s barrier function is 

compromised, it can lead to dryness, sensitivity, 

and a whole host of other skin problems. 

During the cooler months, use skincare 

products that contain ingredients including 

hyaluronic acid, glycerin and ceramides, which 

help to lock in moisture and strengthen the skin’s 

barrier function. 

Just as you would layer your outer garments 

to keep warm, try layering your your products 

to help lock moisture into your skin and give an 

extra boost of hydration. Always apply serums 

first, then follow with your moisturiser. 

When applying creams and serums, massaging 

your skin in a light circular motion will also help 

to improve blood circulation to your skin and 

promote better penetration of active ingredients.

SIGNS 

YOUR SKIN 

BARRIER IS 

DAMAGED 

The skin barrier is a thin, protective layer on 

the surface of your skin that helps to keep 

moisture in and harmful substances out. 

It is made up of lipids, or fats, that form a 

waterproof barrier that prevents water from 

evaporating from your skin and keeps it 

hydrated. 

When your skin barrier is healthy, it helps 

to protect your skin from environmental 

stressors such as pollution, UV radiation, and 

harsh weather conditions. It also helps to 

prevent the loss of moisture from your skin. 

However, when your skin barrier is damaged, 

it can no longer function properly, which 

can lead to increased sensitivity to irritants 

and allergens. 

Signs your skin barrier is damaged include: 

• Dry and flaky skin 

• Redness and irritation 

• Increased sensitivity 

• Breakouts and acne 

• Premature fine lines and wrinkles 

• Uneven skin texture and tone. 

You can help strengthen your skin’s barrier 

function by opting for gentle skincare 

products over harsh chemicals and abrasive 

scrubs, avoiding showering or bathing in hot 

water, and protecting your skin from the sun 

and other environmental stressors. 


SKIN 

PROTECTION 

FROM THE 

ELEMENTS 

It’s essential to incorporate sunscreen into your daily 

skincare all year round (UV rays are still a very real 

threat no matter the season). Add sunscreen as the 

last step in your skincare regimen. And don’t forget 

your lips – use a lip balm with sunscreen protection 

and apply it frequently. 

While it’s incredibly tempting to take a long hot 

shower or bath, they can strip your skin of its natural 

oils. Instead, opt for lukewarm water and limit your 

shower or bath time to no more than 10 minutes. 

Apply your moisturiser immediately after showering 

or bathing, when your skin is still damp, to help lock 

in moisture. 

It’s also important to be mindful of the products 

you’re using on your skin during the winter months. 

Avoid harsh soaps and exfoliants, which can strip 

your skin of its natural oils and exacerbate dryness. 

Instead, opt for products that are specifically 

formulated for dry or sensitive skin.

Liquid 

assets 

It’s just as important to hydrate your 

body from the inside as it is from the 

outside. Staying on top of your 8-glass 

a day water consumption will visibly 

improve the appearance of your skin, 

making it less susceptible to dryness 

and improving its health by flushing 

toxins from the body. 


SKIN 

Hydrating 

super 

serums 

1. Skinceuticals HA Intensifier Hyaluronic Acid Serum 30ml, $156, 

2. Ole Henriksen Strength Trainer Peptide Boost Moisturiser, $70, 

3. Lancôme Renergie Triple Serum, $209, 4. Ella Baché Hydra 

Hyaluronic Cellular Serum, $101, 5. Ultraderm Essential Restore 

Serum 30ml, $69, 6. RoC HA Hydrate and Plump Capsules, $49.99, 

7. Avène Hyaluron Activ B3 Concentrated Plumping Serum 30ml, 

$74.99, 8. Ella Baché Hyaluronic Intensive Treatment Booster 30ml, 

$99, 9. Elizabeth Arden Advanced Light Ceramide Capsules 

Strengthening and Refining Serum, $155, 10. PCA Skin Hyaluronic 

Acid Boosting Serum 30ml, $230, 11. Mary Grace, Rose Otto 

Face Elixir, $50, 12. Lust Minerals Hyaluronic Acid Serum, $56, 13. 

essano Intense Hydration Hyaluronic Acid Concentrated Serum, 

$29.99, 14. iS CLINICAL Hydra-Cool Serum 30ml, $154, 15. Fresh 

Face Skin Hydrating Booster 30ml, $54.95

1. 

3. 

2. 

4. 

6. 

7. 

5. 

10. 11. 

9. 

8. 

12. 

14. 

13. 

15. 


SKIN 

Thirstquenching 

masks & 

mists 

1. PCA Skin Hyaluronic Overnight Mask 51g, $140, 2. jane 

iredale Calming Lavender Hydration Spray, $62 , 3. Ella Baché 

Daily Hydration Mist, $41, 4. Jurlique Hydrating Mask 100ml, 

$63, 5. Seed & Sprout “Without”, The Hydrating Mask, $59, 6. 

Medik8 H.E.O. Mask Step 1 and Step 2, 50ml each, $104, 7. Skin 

Proud Sleep Hero, $27.99, 8. Aspect Intense Hydration Sheet 

Mask 25ml x 5, $59.90, 9. Tyche Calming & Hydrating Mask, $43, 

10. Image Skincare Vital C Hydrating Overnight Masque 57g, 

$109.95 

1. 

4. 

2. 

3. 

5. 

8. 

7. 

6.

SOS salves 

& balms 

1. 

2. 

3. 

6. 

7. 

5. 

4. 

8. 

1. Aesthetics Rx H20 Lipid Balm, $99, 2. Musq Farmbalm SPF15, $24.95, 3. Skinstitut Repair Balm, $54, 

4. Dr. LeWinn’s Recoverëderm Intensive Overnight Barrier Repair Balm, 50ml, $74.95, 5. Ginger&Me 

Protect Skin Balm, $95, 6. Lanolips Golden Dry Skin Miracle Salve, $19.95, 7. Lucas’ Papaw Ointment 

25g Tube, $7.19, 8. Eminence Organic Skin Care Camellia Glow Solid Face Oil 30ml, $159 

9. 

10. 


Moisture-rich 

creams & gels 

SKIN 

1. IT Cosmetics Confidence in a Cream Supercharged Moisturiser, $82, 2. WiQo Nourishing 

and Moisturising Face Cream For Dry Skin 30ml, $138, 3. CALECIM Professional Restorative 

Hydration Cream 20g, $160, 4. Aspect Platinum Optimum Hydration 50ml, $165, 5. Sisley 

Paris Velvet Nourishing Cream 50ml, $280, 6. SkinMTX Advanced Reconditioning Cream 

30ml, $119, 7. Cosmedix Skin Thirst 60ml, $70, 8. mesoestetic hydra-vital light $139, 9. Ella 

Baché Crème De La Crème, $120, 10. Jurlique Rare Rose Hydrate & Glow Cream 50ml, $63, 

11. Dr Naomi Skin Plump Fiction Anti-Ageing Moisturiser, $139, 12. Ultraceuticals Ultra 

DNA3 Complex Recovery Night Cream 60ml, $150, 13. Dermal Therapy Very Dry Face 

Cream, $18.99, 14. Paula’s Choice Ultra-Rich Moisturiser, $49, 15. Lust Minerals Probiotic 

Moisturiser, $52, 16. Clinique Limited Edition Moisture Surge 100H Auto-Replenishing 

Hydrator, $70, 17. No7 HydraLuminous Overnight Recovery Gel, 50ml, $27.99, 18. Dr 

Naomi Skin Hit The Dec 3-In-1 Face, Neck & Décolletage Treatment Cream, $149, 19. 

Stuf Everday Hydrating Face Cream 75g, $52, 20. Ginger&Me SOS Relief Cream, $55, 21. 

Sunday Riley ICE Ceramide Moisturising Cream, $108

1. 3. 

2. 

4. 

5. 

6. 

7. 

8. 

9. 

10. 

11. 

12. 

14. 

13. 

15. 

16. 

17. 

21. 

18. 

19. 

20. 


SKIN 

Environmental 

protection 

4. 

1. 

2. 

5. 

6. 

1. Airyday Clear as Day SPF50+ 

Dreamscreen, $46.95, 2. O Cosmedics 

Mineral Pro SPF, $52, 3. Coco + Eve 

Daily Water Gel SPF 50+, $39.90, 

4. Sun Bum Premium Moisturising 

Sunscreen Lotion SPF 50+, $17.99, 

5. Sisley Paris All Day All Year 50ml, 

$530, 6. We Are Feel Good Inc. 

Kakadu Plum Lip Balm SPF 50+, $19.95 

3.

Body moisturisers 

& hand creams 

3. 

4. 

5. 

2. 

6. 

1. 

7. 

8. 

9. 

10. 

13. 

11. 12. 

14. 15. 

1. Luk Beautifood Skin Nourish, $39, 2. SkinMTX Mineral-Rich Body Moisturizer 150ml, $49, 3. Sisley Paris 

Restorative Hand Cream 75ml, $125, 4. Tropicology Avocado Body Oil, $79.95, 5. Nontre.co Lotus and Green Tea 

Hand Cream, $58, 6. Ever Eden Nourishing Stretchmark Cream, $74, 7. mesoestetic bodyshock essential cream 

250ml, $89, 8. Medik8 Nourishing Body Cream 250ml, $66, 9. Marzena Post-Wax Calming Body Oil, $16, 10. Sisley 

Paris White Ginger Contour Oil 150ml, $230, 11. iS Clinical Body Complex 180g, $110, 12. Monat Smooth & Renew 

Body Lotion, $84, 13. Paula’s Choice Daily Replenishing Body Cream, $34, 14. L’Occitane Almond Milk Concentrate, 

200ml, $72, 15. Pure Fiji Coconut Body Butter, 235ml, $39.95 


COSMETIC ENHANCEMENT 

INTRODUCING 

THE LATEST 

ADVANCEMENT IN 

NON-SURGICAL SKIN 

TIGHTENING 

ENDYMED IS BEING TOUTED AS THE NEXT 

STEP UP IN SKIN TIGHTENING AND LIFTING, 

OFFERING FAST AND COMFORTABLE 

TREATMENTS WITH IMMEDIATE AND LONG- 

LASTING RESULTS, AND NO DOWNTIME.

EndyMed is a state-of-the-art 

radiofrequency (RF) platform used 

by dermatologists and aesthetic 

professionals the world over. It provides a highly 

effective solution for wrinkle treatment, skin 

tightening on both the face and body, body 

contouring and acne scar treatment, as well as 

collagen-boosting RF microneedling for the 

face, neck and body. This all-in-one device can 

treat multiple skin concerns and a wide variety of 

skin types and colours. 

What makes it special is its proprietary 3DEEP 

RF technology, which is being hailed as the 

most powerful and focused RF technology 

available today. This unique technology delivers 

RF energy, which is converted to heat, to three 

different depths deep within the skin’s dermis. 

Unlike some other RF technologies, which are 

more superficial and can often be painful or risky 

to the epidermis, 3DEEP’s controlled energy 

to the dermis reduces the amount of energy 

flowing through the skin’s surface, offering 

optimal, painless collagen remodelling. 

WHAT CAN 

ENDYMED 

DO? 

• Skin tightening 

• Wrinkle reduction 

• Fractional skin resurfacing 

• Texture improvement 

• Body contouring 

• Cellulite reduction 

• Circumferential reduction 

• Acne and acne scar reduction 

• Traumatic scar reduction 

• Stretch mark reduction 


COSMETIC ENHANCEMENT 

THE ENDYMED 

ADVANTAGE 

WITH DR SHOBHAN 

MANOHARAN 

Dermatologist and Laser Specialist, Brisbane 

Non-surgical skin tightening procedures are 

skyrocketing in popularity. What role do these 

technologies play in reversing the signs of ageing? 

There was a time when a patient’s option was only 

surgery, or the non-surgical options were very much 

in their infancy and with minimal efficacy. The necessity 

for low-downtime, non-surgical procedures has led 

to the advent of more effective energy-based skin 

tightening procedures. 

These energy-based devices have been able to 

not only provide effective skin tightening solutions 

on multiple areas of the body with low to no 

downtime, but also contribute to improvements in the 

quality of skin and the stimulation of collagen 

and elastin remodelling.

What makes EndyMed a standout technology in 

the field of non-surgical skin tightening? 

EndyMed stands out due to its sophisticated form of 

RF technology known as 3DEEP RF, which provides 

precise and controlled delivery of heat to the skin, 

resulting in safe and effective treatment with minimal 

discomfort and downtime. 

EndyMed’s 3DEEP RF non-ablative and fractional 

technologies provide a range of benefits, including 

the ability to treat a wide variety of skin concerns and 

skin types, as well as the ability to tailor treatment 

solutions to individual patient needs. For us, it is 

a versatile option for sun damage, tissue laxity, 

rejuvenation and scarring on the one platform. 

Who is a good candidate? 

Good candidates for EndyMed are typically those 

who have mild to moderate skin laxity, wrinkles or 

other signs of ageing, as well as those who wish to 

improve the overall health and appearance of 

their skin. 

Patients with mild to moderate acne scarring, 

even those with active acne, are also good 

candidates, and we often combine medical 

management with EndyMed treatments 

simultaneously. The great thing is, EndyMed is 

suitable for all skin types and can be tailored to 

meet individual patient needs. 

What are your patients saying about EndyMed? 

Patient satisfaction with EndyMed is very high and 

thus we carry this device in all three of my Brisbane 

Skin practices. My patients like the fact they can 

generally wear makeup and get back to work 

the next day but still get significant results over a 

prescribed treatment course. 

What areas of the face and body can be treated? 

EndyMed can be used to treat a range of areas on 

the face and body, including the forehead, cheeks, 

jowls, neck, arms, abdomen and thighs. My favourite 

procedure is the RF microneedling mode, which I 

think is one of the industry’s leading technologies 

for RF microneedling. I achieve consistent results 

for overall rejuvenation, undereye wrinkles and acne 

scarring, and it is one of my go-to devices for darker 

skin tones. 

How many treatments are required and what 

does the treatment feel like? 

The number of treatments required varies depending 

on the individual patient’s concerns, skin type 

and capacity for downtime. We do a thorough 

assessment at the first consult, and can prescribe 

a treatment protocol that will produce desired 

outcomes for most patients. Typically, patients 

require a series of treatments spaced 4-6 weeks 

apart. Treatment is well-tolerated, with minimal 

discomfort. 

When do patients start seeing results? 

Generally, patients will start seeing results even 

after the first treatment; however, we do explain that 

improvements continue with subsequent treatments 

and encourage a treatment course to be followed 

to completion. Beyond that, we generally then 

prescribe a maintenance plan for them. 

Is there any downtime or side effects? 

There is typically no downtime associated with 

EndyMed’s skin tightening treatments, and minimal/ 

short downtime for fractional or RF microneedling 

treatments, with some patients experiencing mild 

redness and swelling immediately following the 

treatment. Most patients can wear makeup and 

return to work within 24-48 hours. 

What should potential patients know about 

EndyMed? 

EndyMed has an excellent safety profile, is welltolerated 

and offers minimal discomfort and 

downtime. EndyMed can be used to treat a wide 

range of skin concerns and skin types, and the 

treatment can be tailored to meet individual 

needs. You can expect to see improvements in skin 

tightness, elasticity, and overall appearance after 

undergoing EndyMed treatments. CBM 

WHERE TO GET IT 

Dr Shobhan Manoharan is the founder, Brisbane Skin. For 

more information, visit https://www.drmanoharan.com.au. 

For a list of cosmetic clinics in your area offering 

EndyMed, visit www.likeyourlook.com.au or email 

info@hightechmedical.com.au 


FEATURE 

WELCOME 

TO THE 

HOUSE OF 

CREED 

RICKY ALLEN DELVES INTO THE HISTORY 

OF ONE THE WORLD’S MOST EXCLUSIVE 

FRAGRANCE HOUSES. 

The House of Creed has a pedigree unlike any other 

fragrance house. Its unique story, brimming with royal 

references, starts when James Henry Creed presented 

King George III with a pair of scented leather gloves on his 

accession to the throne. 

The House of Creed was founded that same year, in 

1760; a family-run business that quickly gained a reputation 

as an exquisite tailor house and creator of extremely rare 

hand-crafted fragrances. At the behest of Napoleon III 

and his Empress, Eugénie, Creed relocated from London to 

Paris in 1854 and was appointed as an official supplier to 

the royal household. 

In their Paris headquarters, Creed continued to create 

a legacy of scents for men and women using the Millésime 

process, a time-honoured technique still used by the 

company today. ‘Each Creed fragrance has undergone 

the time-revered process of maceration and maturation 

that deliver exceptional fragrances utilising the world’s 

finest raw materials,’ says Michael Marzano, head of 

education for Agence de Parfume, which is the Australian 

distributor of Creed. 

‘The Millésime technique encompasses the entire 

fragrance-making process in great depth and detail – from 

the harvesting technique to the small-batch process using 

maceration and maturation. This is the true art of the 

Millesime process, demonstrating the unique changing 

nature of the ingredients used in Creed fragrances. The 

result is like a fine wine: huge continuity of experience with 

changing nuances from year to year.’ 

After 260 years, the company was sold in 2020, but Olivier 

and his son Erwin Creed, part of the family’s long legacy of 

perfumers, are still the creative masters of Creed, continuing to 

Creed Wind Flowers 75ml, $469. Floral and 

fresh, the fragrance opens with sweet jasmine, 

wrapped around the zesty scent of Tunisian 

orange blossom and softened by a fruity peach 

note. A powerful heart of delicate jasmine flower, 

tuberose petals and a soft rose extract add depth 

and texture to this fragrance while a warm flurry 

of sandalwood is twisted around a haze of iris 

and musk. A vibrant note of orange blossom 

and creamy praline offsets this dusky floral scent, 

bringing to life this luminous fragrance.

develop and evolve the Creed fragrance portfolio. Olivier 

and Erwin Creed travel the world sourcing the best of ingredients, 

including Rose from Bulgaria, Iris from Florence and Bergamot 

from Calabria. The purest and most natural ingredients from 

each year’s harvest are used. Each ingredient is weighed and 

macerated by hand, again through their unique Millésime 

technique, which captures the highest quality concentration of 

natural essential oils. All of the fragrances are produced in-house 

in Fountainbleau, Paris. 

Michael tells me that Creed is veering away from gender specifics 

in fragrance (they consider all of their fragrances to be gender-less). 

Fragrances broad in appeal for all include Silver Mountain Water, 

the revered Millésime Imperial, Aventus Cologne, Viking Cologne, 

Himalaya and Virgin Island Water, to name a few. 

Most of the key fragrances have matching ancillaries such as 

body lotion, shower gel, soap and men’s grooming products. 

‘Adding an ancillary to your daily fragrance routine will add 

volume and complexity to your scent as well as increasing staying 

power,’ says Michael. ‘It becomes ritualistic and adds to the 

experience of daily perfuming.’ 

Over the centuries – and seven generations – the Creed 

family has produced over 200 fragrances, all treasured by 

perfume connoisseurs throughout the world. Many of Creed’s 

early fragrances, some dating as far back to the 1850s, are 

still sold today. In addition, Creed fragrances are still filtered, 

bottled and labelled by hand, making it a true bespoke offering 

and worthy of holding the number-one status in most countries 

around the world. CBM 

Creed Aqua Originale Zeste Mandarine 

100ml, $385. The sunny, intriguing freshness 

of Zeste Mandarine is suggested by the sweet 

and citrus note of the yellow mandarin, which 

gives the fragrance an extraordinary vitality 

thanks to the blend, with penetrating hints 

of Italian lemon and the green nuances of 

Paraguay’s petitgrain. 

Creed Birmanie Oud Room Spray 

150ml, $185. Inspired by 

Olivier Creed’s expeditions in the Far East, this scent conjures 

the dark and resinous agarwood trees in Myanmar. Rich and 

luxurious, Birmanie Oud creates a sensual ambiance. Featuring 

sumptuous and opulent ingredients, this long-lasting home 

fragrance instantly creates a warm and optimistic space. 


FEATURE 

PRODUCT 

SPOTLIGHT: 

moisturisers 

A DEEP DIVE ON THE MOST POWERFUL 

INGREDIENTS TO LOOK FOR IN A 

MOISTURISER. WORDS BY RICKY ALLEN. 

Ultraceuticals Ultra DNA³ 

Complex Recovery Night 

Cream 50ml, $199

I 

spoke to Tracey Beeby (Global Education 

Technical Training Manager) and Dr Sally Noushini 

(Innovation and R&D Chemist), both 

from Ultraceuticals, about the importance of using 

a face cream, their benefits, plus the innovative 

ingredients to be found in them today. Here’s what 

they had to say: 

Moisturising is essential to maintain the overall 

health of our skin. The skin’s lipid barrier in its 

uppermost layer, the horny layer or stratum corneum, 

keeps water in. Also, cells in this layer contain 

humectant moisturisers that together are called the 

Natural Moisturising Factor (NMF). The NMF attracts 

moisture and keeps it in place. The lipid barrier can 

become impaired for various reasons, such as using 

some cleansers or getting older. The NMF can also 

become less effective for different reasons. If the 

skin is chronically dry, it can become flaky, develop 

fine lines, become dull in appearance, be easily 

irritated and even inflamed. Also, moisturised skin 

looks healthier and more cosmetically pleasing than 

dry skin. 

Moisturisers can restore lipids, humectants and 

occlusive and emollient ingredients to keep the skin 

supple and moist. The skin should be moisturised 

daily to keep it in a healthy state. Even oily skin 

can lack adequate hydration and benefit from daily 

moisturisation. The right moisturiser on oily skin can 

reduce sebum flow and shine. 

Across the Ultraceuticals range, moisturisers are 

always applied over the top of corrective serums. 

This is because we need the serums to penetrate the 

lower levels of the skin and the moisturisers act to 

infuse the skin with moisture, nourish the skin’s natural 

lipid layer and help to retain the skin’s moisture. 

WHAT TO LOOK FOR IN A 

MOISTURISER 

An effective moisturiser has a combination of 

both sophiticated delivery technology and active 

ingredients that are found naturally within the skin. 

The latter mimics the moisturising components 

of the skin and can be more effective than other 

moisturising ingredients. 

The skin’s lipid barrier is composed of 50% 

ceramides, 25% free fatty acids and 25% sterol. 

Effective repair of the lipid barrier is achieved by 


FEATURE 

applying these ingredients in the same ratio. Free 

fatty acids include linolenic and linoleic acids. 

The ability of the skin to attract water from the 

deeper layers and keep it in place can be restored 

with ingredients contained in the skin’s Natural 

Moisturising Factor. These include sodium PCA, 

sodium lactate, lactic acid and hyaluronic acid. 

Hyaluronic acid is the most powerful humectant 

moisturising ingredient in the skin. Traditionally, 

hyaluronic acid molecules with a very large molecular 

size have been used in skincare. These molecules 

sit on the surface of the skin, but don’t penetrate it. 

Over the past few years hyaluronic acid with a very 

low molecular size has been available. Hyaluronic 

acid with the right low molecular size can penetrate 

the skin to provide a more powerful effect. The 

combination of low and high molecular size 

molecules of hyaluronic acid can be very effective. 

Ultraceuticals’ Ultra DNA³ Complex Recovery 

Night Cream contains Lamellar Technology, a new 

technology that heklps to increase the cream’s 

compatibility with the skin. Its layered structure 

(lamellar structure) mimics the skin’s lipid bilayers. 

It also increases the efficacy of the cream because 

the structure allows for greater absorption into the 

skin. In addition, it contains a triple enzyme complex 

that works with the skin’s natural renewal cycle to 

intensely nourish, hydrate and condition normal, 

dry and oily skins, leaving the complexion looking 

supple and glowing. 

The enzymes have been encapsulated in a 

liposome delivery system for optimum efficacy 

and skin delivery. The combination of these three 

enzymes works with the skin’s natural night-time 

renewal cycle to help deeply nourish and restore 

hydration for a glowing and healthy-looking 

complexion. 

Ultra DNA³ Complex Recovery Night Cream 

also contains a powerful blend of moisturising 

agents featuring sodium hyaluronate, with skin 

conditioning ingredients like Panthenol, Squalane, 

Jojoba Oil, Grapeseed Oil and Avocado Oil to help 

replenish vital hydration levels and support the skin’s 

lipid barrier. 

At Ultraceuticals we strive to be on the forefront of 

innovation and technology with all our products and 

this would not be possible without intensive research 

on new ingredients and technologies from all over the 

world. This is one of the many benefits of having our 

own dedicated internal Research and Development 

teams. We are able to conduct our own research and 

remain ahead of trends. CBM 

Ricky’s pick 

INNOVATIVE NEW 

MOISTURISERS 

La Mer Moisurizing Soft 

Cream 30ml, $305. A new 

iteration of the patented 

Miracle Broth using 

advanced moisture sphere 

technology that increases 

the effectiveness of the 

Miracle Broth as well as its 

delivery abilities.

Dermalogica Phyto Nature Oxygen Cream 

50ml, $199. Containing Adaptogenic 

Astragalus, Luffa Root, Rose of Winter and 

Ligustrum Lucidum Seed, these oxygen 

-optimising phytoactives help skin absorb 

and utilise oxygen for plumper, firmer, 

more hydrated skin . 

Ultraceuticals Ultra 

Brightening Moisturizer Cream 

75ml, $100. Formulated with a 

complex of new brightening 

ingredients including 

Octadecenedioic acid, Rumex 

Occidentalis Extract and 

Niacinamide, this moisturiser 

cream leaves skin looking 

smooth, hydrated and radiant. 

Occidentals extract and 

Octadecenedoic acid. 

Guerlain Orchidee Imperiale 5G Day 

Cream 50ml, $750. Fifteen years of 

research has gone into formulating this 

exceptional cream. It uses Orchid Totum 

Molecular Extract, derived from the 

Orchidée Impériale, a rare flower with 

incredible resources that helps to activate 

and extend skin cell longevity. 

Murad Daily Defence Cream 50ml, $90. 

Contains a proprietary blend of highlevel 

niacinamide and mondo grass 

sugars to help replenish and strengthen 

skin barrier function. 


BEAUTY 

THE 

beauty 

OF 

BATHING 

WHY THE LOST ART OF TAKING 

A BATH NEEDS A REVIVAL. 

WORDS BY RICKY ALLEN. 

Jo Malone London English Pear & Freesia Bath Oil, $112 

Jo Malone London Red Roses Candle, $110 

Bathing has had social, wellness and beauty 

connotations throughout history and has long 

been used as a form of healing therapy in many 

ancient cultures. 

Unfortunately for many of us, bathing has become nonexistent 

and almost entirely replaced by a quick shower as 

we grapple to find enough hours in the day. 

It’s time to rethink our priorities and revise the lost art 

of taking a bath. From a beauty as well as wellness aspect, 

we will reap the rewards. 

Sinking softly into a warm bath is not just an exercise 

in self-care, it can also enhance your body’s function and 

mental health. A growing body of research has shown that 

a bath can calm the nervous system, reducing the levels of 

stress and anxiety in your body and improving your mood. 

Positive anti-inflammatory and blood sugar responses have 

also been demonstrated, which can help protect against 

illness and infection. 

With the right bath products, bathing can help 

rebalance the skin’s pH levels and soothe dry or irritated 

skin. For maximum moisture, immediately apply a body 

lotion or cream after towel drying your skin. 

Many beauty houses have specific products to elevate 

the humble bath and create a stress-relieving, skin-loving 

multi-sensorial experience. One of these companies is 

Jo Malone London. I spoke with their national Education 

Manager, Sarah-Louise Purcell, who walked me through

Cold Bath Company 

250g x 8 sachets, 

$69.95 

L’Occitane en Provence 

Almond Shower Oil, $72 and 

Lavender Foaming Bath, $55, 

Is Clinical Body Complex, 

$110 and Campaigne de 

Provence Huile de Douch 

Ultra-Nourishing Shower Oil, 

$ 44.95 

the brand’s extensive bath and body range. This includes 

bath oils, post-bath body creams and matching candles 

in scents including the cult English Pear and Freesia 

and Red Roses. ‘Create a new morning ritual, a night of 

pampering or a moment of escape with a luxurious bath,’ 

says Purcell. 

L’Occitane is another beauty house that believes in the 

benefits of bathing. They offer bath oils, bath salts, bath 

bombs and fizzers, bubble baths, body washes and soaps. 

Like the rest of their range, their ingredients are sourced 

from Provence and their lavender and almond ranges 

are still their best sellers. As an added bonus, their bath 

products are now available in refills. 

MOR is an OG of the art of bathing beautifully and 

believes strongly in the positive power of bathing. Hydrate 

and cleanse with their collections of Bath & Body sets – 

available in their signature fragrances. 

Cold-water therapy using ice baths is growing in 

popularity, not least for their purported health benefits. 

If you’re on the cold bath bandwagon, the Cold Bath 

Company offers a unique take on bath salts, designed to 

be used specially with cold water therapy. 

Whatever the temperature, a stress-relieving soak allows 

you to switch off from the stresses of life. And, if you 

really are time-poor, try applying a hair mask or face mask 

before hopping into your bath for a total body beauty 

rejuvenation that maximises your precious time. CBM 

Mor Marshmallow Hand & 

Body Milk, $36.95, Hand & 

Body Wash, $36.95 and Sugar 

Crystal Body Scrub, $42.95 


FEATURE 

& 

The 

RISE 

RISE of 

cosmetic 

surgery 

NEW GLOBAL SURVEY RESULTS FROM THE 

INTERNATIONAL SOCIETY OF AESTHETIC PLASTIC 

SURGERY (ISAPS) REVEALS THE MOST POPULAR 

SURGICAL AND NON-SURGICAL COSMETIC 

PROCEDURES FROM AROUND THE WORLD. 

In January 2023, the International Society of Aesthetic 

Plastic Surgery (ISAPS) released the results of its annual 

Global Survey on aesthetic procedures. Overall, there was 

a 19.3% increase in procedures performed since the last 

reporting period, with more than 12.8 million surgical and 

17.5 million non-surgical procedures performed worldwide. 

The report shows a continuing rise in aesthetic surgery, with 

a 33.3% increase over the past four years. Both surgical and 

non-surgical procedures increased since the last survey (18.5% 

and 19.9%, respectively), with a significant increase of 54.4% in 

non-surgical procedures in the past four years. 

According to Dr Gianluca Campiglio, global survey editor 

and plastic surgeon in Italy, ‘We noticed an interesting 

increase in surgical procedures related to so-called “body 

contouring”, such as liposuction, which is now ranked as the 

most common procedure, ahead of breast augmentation for 

the first time in many years, and also a similar emerging trend 

for abdominoplasty, thigh lift and buttock augmentation.’


FEATURE 

MOST COMMON COSMETIC 

PROCEDURES 

Liposuction was the most common cosmetic surgical 

procedure in 2021, with more than 1.9 million procedures and 

a 24.8% increase, overtaking breast augmentation (+3.8%). The 

top five most popular surgical procedures were liposuction, 

breast augmentation, eyelid surgery, rhinoplasty and 

abdominoplasty. The top five non-surgical procedures were 

botulinum toxin injections, hyaluronic acid fillers, hair removal, 

skin tightening and fat reduction. 

While breast augmentation remains the most common 

surgical procedure for women, this procedure had only a slight 

increase of +0.5% in the past four years. By contrast, surgery to 

remove implants increased by 22.6% (+49.6% in the past four 

years), and breast lifts by 31.4% in the past year. 

Top 5 

surgical procedures worldwide 

absolute numbers and changes compared to 2020 

1. Liposuction 1,903,063 procedures +24.8% 

2. Breast Augmentation 1,685,471 procedures +3.8% 

3. Eyelid Surgery 1,446,890 procedures +18.1% 

4. Rhinoplasty 995,149 procedures +16.7% 

5. Abdominoplasty 991,361 procedures +29.5% 

Top 5 

non-surgical procedures worldwide 

absolute numbers and changes compared to 2020 

1. Botulinum Toxin 7,312,616 procedures +17.7% 

2. Hyaluronic Acid 5,279,344 procedures +30.3% 

3. Hair Removal 1,836,111 procedures -0.1% 

4. Non-Surgical Skin Tightening 1,003,731 procedures N/A 

5. Non-Surgical Fat Reduction 730,980 procedures +30.4%

TOTAL SURGICAL 

PROCEDURES 

INCREASED BY 

TOTAL PROCEDURES IN 2021 

INCREASED BY 

18.5% 

19.3% 

Compared to 2020 statistics 

18.5% 19.9% 

TOTAL NON-SURGICAL 

PROCEDURES 

INCREASED BY 19.9% 

TOTAL 

FACE & HEAD 

procedures 

14.8% 

TOTAL 

BREAST 

procedures 

14.6% 

TOTAL 

BODY & EXTREMITIES 

procedures 

26.9% 

TOTAL 

INJECTABLES 

procedures 

22.8% 

TOTAL FACIAL 

REJUVENATION 

procedures 

20.9% 

TOTAL 

OTHER 

procedures 

7.1% 

Source: International Society of Aesthetic Plastic Surgery 


FEATURE

TOP 5 

PROCEDURES 

WORLDWIDE 

SURGICAL 

LIPOSUCTION 

Liposuction is a cosmetic surgical procedure that removes excess 

fat from certain areas of the body. It can provide significant 

improvements in body contour and appearance, which can boost 

self-confidence and improve overall quality of life. 

The procedure is typically performed on areas where stubborn 

pockets of fat are resistant to diet and exercise, such as the 

abdomen, thighs, hips, buttocks, arms and chin. 

Recovery time varies depending on the individual and the extent 

of the procedure, but most people can return to work and normal 

activities within a few days to a week. 

While liposuction can provide significant improvements in 

body contour, it is not a substitute for a healthy diet and exercise. 

It is also important to note that liposuction is not a weight-loss 

procedure and is not suitable if you are are significantly overweight 

or obese. 

BREAST AUGMENTATION 

Breast augmentation, also known as augmentation mammoplasty, 

is a surgical procedure designed to increase the size and improve 

the shape of the breasts. The procedure involves placing breast 

implants beneath the breast tissue and/or chest muscle to enhance 

the size and improve the overall appearance of the breasts. 

Breast augmentation is typically performed on women who are 

dissatisfied with the size or shape of their breasts, or who have 

lost breast volume due to weight loss, pregnancy or ageing. 

The procedure can also be used to correct asymmetry or other 

breast deformities. 

It is typically performed under general anaesthesia and may or 

may not require an overnight hospital stay. Recovery time varies 

depending on the individual and the extent of the procedure, but 

most people can return to work and normal activities within a 

week or two. 

There are several different types of breast implants available, 

including saline, silicone and cohesive gel implants. The type of 

implant used will depend on your goals, preferences and anatomy. 

It is important to discuss the different options with a qualified 

surgeon to determine which type of implant is best for you. 


FEATURE 

EYELID SURGERY 

Blepharoplasty, also known as 

eyelid surgery, is a cosmetic surgical 

procedure that is designed to improve 

the appearance of the eyelids. The 

procedure can be performed on the 

upper and/or lower eyelids, depending 

on your individual needs and goals. 

Upper eyelid surgery, or upper 

blepharoplasty, involves removing 

excess skin and fat from the upper 

eyelids to create a more youthful, 

refreshed appearance. The procedure 

can also be used to correct drooping 

eyelids that may be interfering 

with vision. 

Lower eyelid surgery, aka lower 

blepharoplasty, involves removing 

excess skin and fat from the lower 

eyelids to reduce the appearance of eye 

bags and wrinkles. The procedure can 

also be used to correct sagging lower 

eyelids that may be causing a tired or 

aged appearance. 

Both upper and lower blepharoplasty 

are typically performed under local 

anesthesia with sedation or general 

anesthesia and can take anywhere from 

one to three hours depending on the 

extent of the procedure. Recovery time 

varies depending on the individual and 

the extent of the procedure, but most 

people can return to work and normal 

activities within a week. 

RHINOPLASTY 

Rhinoplasty, also known as nose reshaping 

surgery, is a cosmetic surgical procedure 

designed to improve the appearance and/or 

function of the nose. The procedure involves 

reshaping the nose by modifying the bone 

and cartilage. 

Rhinoplasty can be performed for a variety 

of reasons, including correcting a deviated 

septum, improving the appearance of the 

nose or correcting breathing problems. The 

procedure can address a variety of concerns, 

including a large or small nose, a crooked nose, 

a bump on the bridge of the nose, or a wide or 

upturned nasal tip. 

The surgery is typically performed under 

general anaesthesia and can take anywhere 

from one to three+ hours depending on the 

extent of the procedure. Recovery time varies 

depending on the individual and the extent of 

the procedure, but most people can return to 

work within a week or two.

ABDOMINOPLASTY 

Abdominoplasty, also known as a 

tummy tuck, is a cosmetic surgical 

procedure designed to improve the 

appearance of the abdomen. The 

procedure involves removing excess 

skin and fat from the abdomen, 

and tightening the muscles of the 

abdominal wall. 

Abdominoplasty is typically 

performed on individuals who have 

excess skin or fat in the abdominal 

area that is resistant to diet and 

exercise, or who have experienced 

significant weight loss or pregnancy. 

The procedure can also be used 

to correct abdominal muscle 

separation, or diastasis recti. 

The surgery is performed under 

general anaesthesia. Recovery time 

varies depending on the individual 

and the extent of the procedure, 

but most people can return to work 

and normal activities after two to 

four weeks. 

During the procedure, incisions 

are made in the lower abdomen, 

and excess skin and fat are removed. 

The abdominal muscles are then 

tightened with sutures to create a 

flatter, more toned appearance. 


FEATURE

TOP 5 

PROCEDURES 

WORLDWIDE 

NON-SURGICAL 

BOTULINUM TOXIN 

Botulinum toxin, also referred to as anti-wrinkle injections, is the 

most popular popular non-surgical cosmetic procedure worldwide. 

The treatment involves injecting small amounts of botulinum 

toxin into the muscles of the face, which causes them to relax and 

reduces the appearance of wrinkles and fine lines. 

Botulinum toxin is most commonly used to treat wrinkles and fine 

lines on the forehead, between the eyebrows, and around the eyes 

(crow’s feet). It can also be used “off-label” to treat other areas of 

the face, such as the chin, jawline and neck. 

The procedure only takes a few minutes to complete. The effects 

of the treatment start to appear around four days after treatment 

and last for three to four months, after which the procedure can be 

repeated as needed. 

HYALURONIC ACID FILLERS 

Hyaluronic acid (HA) fillers are used to restore lost volume, smooth 

lines and soften creases, or enhance facial contours. They work by 

injecting a gel-like substance made from hyaluronic acid under the 

skin. This helps to plump up wrinkles, smooth lines, and restore 

volume to the face. 

HA fillers are most commonly used to rejuvenate the face by 

augmenting the lips, cheeks, chin, and other areas. They can 

also be used to fill in wrinkles, fine lines and deep creases, and 

to restore volume to areas that have lost fullness due to ageing, 

weight loss or disease. 

The procedure is typically performed in a doctor’s office and 

takes around 10 to 40 minutes, depending on the number of areas 

being treated. The effects of the treatment are immediate (keep in 

mind there will be some slight swelling), and there is no downtime 

required after the procedure. 

The results can last anywhere from six months to over a year, 

depending on the type of filler used and its placement. 


FEATURE 

HAIR REMOVAL 

Laser hair removal offers a popular, long-lasting solution 

to unwanted hair, with many people experiencing nearpermanent 

hair reduction after a series of treatments. 

During the procedure, a laser emits a light that is 

absorbed by the pigment (melanin) in the hair. The light 

energy is converted to heat, which damages the hair 

follicles that produce hairs. 

Laser hair removal is most commonly used to remove 

hair from the face, legs, arms, underarms, bikini area, 

and other areas of the body. The procedure can take 

anywhere from a few minutes to an hour or more, 

depending on the size of the area being treated. 

The number of treatments required to achieve the 

desired results can vary depending on the individual 

and the type and colour of the hair. Most people 

require multiple treatments, spaced several weeks 

apart, to achieve long-lasting hair reduction, after 

which a maintenance treatment every six months or 

so is recommended. 

NON-SURGICAL SKIN TIGHTENING 

Non-surgical skin tightening is a procedure that uses a 

type of energy, such as radiofrequency, ultrasound or 

laser, to tighten and firm the skin without the need for 

surgery. These devices work by delivering energy to 

the deeper layers of the skin, which stimulates collagen 

production and tightens the skin. 

Some of the most common skin tightening devices in 

Australia use radiofrequency technology and ultrasound 

energy to target the skin’s deeper dermis and 

subcutaneous layers, tightening the underlying tissue 

structure without damaging the outer layers of skin. This 

heating of the deep dermis and sub-dermal layers of 

the skin damages collagen in a controlled way, causing 

instant collagen contraction and promoting the body’s 

own healing mechanisms to produce new collagen over 

the ensuing months. 

A non-surgical skin tightening procedure is commonly 

used to lift the brow and forehead, around the eyes, 

cheeks and mid-face, jaw line and neck. This type 

of treatment is best suited for patients with mild to 

moderate sagging facial tissues, and can be used on 

any skin colour. It is not suitable for those with more 

extensive loose skin. 

Results are typically long-lasting, depending on the 

patient’s skin condition and severity of facial ageing and 

usually only one treatment is required.

ENERGY-BASED DEVICES WORK 

TO BREAK DOWN THE FAT CELLS, 

WHICH ARE THEN NATURALLY 

METABOLISED BY THE BODY OVER 

THE FOLLOWING WEEKS. 

NON-SURGICAL FAT 

REDUCTION 

Non-surgical body contouring procedures 

use medical-grade energy-based devices to 

permanently destroy fat cells. The energy is 

emitted via an applicator through the skin without 

damaging the outer layers or surrounding tissues, 

only targeting the unwanted fat. 

Most of these devices use radiofrequency, 

ultrasound or laser energy to disrupt fat cells. 

Regardless of the type of energy used, they all 

work to break down the fat cells, which are then 

naturally metabolised by the body over the 

following weeks. 

Non-surgical fat reduction is most commonly 

used to treat areas of stubborn fat on the 

abdomen, hips, thighs, back, knees, arms, 

under the chin and other areas of the body. The 

procedure is comfortable for most people and 

can take anywhere from 20 minutes to an hour, 

depending on the size of the area and number of 

areas being treated. 

Most non-surgical devices require a series 

of treatments to achieve best possible results. 

There is normally no downtime and complications 

are rare. In conjunction with a healthy diet and 

exercise, results should be long lasting because, 

just as with liposuction, when fat cells are 

permanently destroyed they will not return. CBM 


BEAUTY 

TRIED& 

TESTED 

&loved 

THIS SEASON’S LATEST AND 

GREATEST BEAUTY PRODUCTS. 

REVIEWED BY RICKY ALLEN. 

Carolina Herrera Good Girl 

Blush eau de parfum 50ml, 

$180. A fresh explosion 

of contrasts that form a 

uniquely powdery expression 

or floral femininity. Vanilla, 

peony and Ylang Ylang 

combine for a fragrant 

floral blush. 

By Terry Brightening CC Serum, $126 and By 

Terry Hyaluronic Hydra-Powder, $83. Together 

they are the perfect pairing for your skin. The 

Brightening CC serum comes in 8 different shades. 

It hydrates, offers colour correction and lots of 

radiance. It makes the perfect primer or can be 

used by itself. Then Hyaluronic Hydra-Powder 

delivers smooth and hydrating coverage. It gives 

your skin a flawless finish with not a pore in sight.

Cloud Nine Retro Iron, $269 

The newest hair irons form the Cloud Nine 

range come in 4 bright and exciting colours. 

Cloud Nine Retro Iron offers effortless styling 

while also locking in moisture and increasing 

hair shine. 

Endota New Age Body Firming Lotion, 

$75, and Body Firming Serum, $83. These 

beautiful body firming and hydrating 

products contain both Body 3 Complex 

and Adifyline Body Complex to instantly 

make skin feel firmer, tighter, softer 

and more hydrated. It’s capped off by a 

beautiful invorgating scent. 

Cremo Reserve Collection Shave Cream, 

$29.90. This shaving cream creates a thin, 

foam-free layer which slides gently onto the 

skin, helping to prevent skin irritation, razer 

burn and razer nicks. It has a decidedly 

masculine scent and is an essential tool for 

the “perfect shave”. 

No.7 Restore & Renew 

Multi Action Eye Cream, 

$37.99. This eye cream 

is especially designed for 

the delicate skin around 

the eyes. It hydrates while 

improving dark circles and 

puffiness. It contains a 

blend of hyaluronic acid and 

shea butter in a micronised 

form which penetrates for 

maximum effectiveness. 

Avene Hyaluron Activ B3 

Concentrated Plumping 

Serum, $74.99. Enriched 

with 6% niacinamide and 1.5 

% hyaluronic acid, this serum 

can be used by even the most 

sensitive of skins. It tightens, 

smooths and revitalises at the 

same time. Best used under 

your face cream. 


BEAUTY

HAIR 

CARE 

by 

HAIR 

TYPE 

WHETHER STRAIGHT, CURLY, THICK, FINE 

OR COILY, PICKING THE RIGHT PRODUCTS 

IS KEY TO A GOOD HAIR DAY. 


BEAUTY 

When it comes to 

hair care, there is 

no one-size-fits-all 

approach. Hair type 

plays a significant 

role in determining 

the best care routine. Understanding your hair 

type can help you choose the right products 

and styling techniques to keep your hair 

healthy and looking its best. 

Hair type is determined by several factors, 

including porosity, curl pattern, and density. 

Porosity refers to how easily your hair absorbs 

and retains moisture. Curl pattern refers to 

the shape of your hair strands, ranging from 

straight to wavy to kinky. Density refers to the 

number of hair strands on your scalp. 

Curl Pattern 

Your curl pattern refers to the shape of 

your hair strands. To determine your curl 

pattern, examine a single strand of hair. 

If your hair is straight, it will have no curl 

or wave to it. If your hair is wavy, it will 

have a slight S-shape to it. If your hair is 

curly, it will have a definite curl pattern, 

and the curls will hold their shape even 

when unstyled. If your hair is coily, it will 

be tightly coiled or kinky, often with a 

definite Z pattern.

Hair Density 

Hair density refers to how many hair 

strands you have on your head. To 

determine your hair density, an at-home 

method is to secure your hair into a 

ponytail and measure the circumference. 

Low density hair will tend to measure 

under 2 inches, medium density hair 2-3 

inches and high density hair 4+ inches. 

This will give you a general idea, but the 

thickness of each hair strand also plays 

a role in determining the thickness of 

your ponytail. 

Hair Porosity 

Hair porosity refers to your hair’s 

ability to absorb moisture and 

product. To determine your hair 

porosity, take a single strand of hair 

and place it into a bowl of water. If it 

sinks to the bottom quickly, you have 

high porosity hair. If it takes a while 

to sink, you have medium porosity 

hair. If it floats on top of the water, 

you have low porosity hair. 


BEAUTY 

WHAT’S 

YOUR 

TYPE? 

Type 1: Straight Hair 

Type 1 hair is straight and typically lacks any curl or wave. It is the most 

resilient hair type and has a natural shine. Type 1 hair is further classified into 

three subcategories: 

Type 1A: Fine and very thin hair that is prone to oiliness 

Type 1B: Medium-textured hair that has more body than Type 1A hair 

Type 1C: Coarse and thick hair that is resistant to styling and tends to frizz 

If you have Type 1 hair, use lightweight shampoos and conditioners to 

avoid weighing down your hair. Finer-haired beauties should use proteinbased 

volumising products, as opposed to products with too much moisture. 

Seek dry shampoos and protein treatments and avoid excessive use of 

serums and oils that can weigh your hair down or make it look greasy. 

1. 

1. Sisley Hair Rituel Volumizing 

Spray 150ml, $125, 2. Sachajuan 

Thickening Shampoo 250ml, 

$44, 3. Sachajaun Thickening 

Conditioner 250ml, $49, 4. 

R+Co Bleu Ingenious Thickening 

Shampoo 251ml & Conditioner 

201ml, $80 ea, 5. Stockholm 

Sweden REF Weightless 

Volume Shampoo 285ml & 

Conditioner 245ml, $33.50 ea 

5. 

2. 

3. 

4.

Type 2: 

Wavy Hair 

Type 2 hair has a slight wave to it and tends 

to be thicker than Type 1 hair. It is further 

classified into three subcategories: 

Type 2A: Loose, beachy waves that are easy 

to style 

Type 2B: Waves that are more defined and 

have a slight S-shape 

Type 2C: Waves that are more tightly coiled 

and have a more defined curl pattern 

1. 

2. 

If you have Type 2 hair, use lightweight 

products that enhance your natural wave 

pattern. Try a combination of protein- and 

moisture-based products such as a proteinbased 

shampoo and moisture-based 

conditioner. If your hair tends to frizz, antifrizz 

products like creams or light leave-in 

conditioners will help combat the frizzies 

without dragging down your hair and leaving 

it limp. 

3. 

4. 

5. 

1. R+Co Labyrinth 3-in-1 Texturising Shampoo + 

Conditioner + Styler 177ml, $45, 2. IGK First Class 

Weightless Replenishing Conditioner 236ml, $39, 

3. Rogue Beauty R+Co Bleu Lifestyler Volume 

+ Texture Spray 246ml, $72, 4. Rogue Beauty 

Oribe Intense Conditioner for Moisture & Control 

200ml, $72, 5. Rogue Beauty Oribe Shampoo for 

Moisture & Control 250ml, $68 


Type 3: 

Curly Hair 

BEAUTY 

Type 3 hair has a defined curl pattern 

and tends to be more prone to frizz 

than Type 1 or Type 2 hair. It is further 


Type 3A: Loose curls that are about 

the size of a piece of chalk 

Type 3B: Bouncy curls that are about 

the size of a marker 

Type 3C: Tight, corkscrew curls that are 

about the size of a pencil 

If you have Type 3 hair, use products 

that help define your curls and reduce 

frizz. Look for cream- or oil-based 

styling products as these will help tame 

frizz by adding some weight to the 

hair. Leave-in moisture masks are also 

a curly-haired girl’s best friend, helping 

curls show off their natural bounce. 

1. 2. 3. 

4. 

5.

Type 4: 

Coily Hair 

Type 4 hair is tightly coiled and tends to be 

more fragile than other hair types. It is further 


Type 4A: Tightly coiled curls that are about the 

size of a crochet needle 

Type 4B: Z-shaped curls that are about the size 

of a pen spring 

Type 4C: Tightly coiled curls that are about the 

size of a pencil lead 

7. 

8. 

If you have Type 4 hair, use products that help 

moisturise hair and reduce breakage. ‘Based on 

the science of curly hair, we need to consider 

that textured hair needs more moisture and 

hydration when compared with straight hair 

textures,’ says Rumbie Mutsiwa, Owner/Creative 

Director of Rumbie & Co salon in Sydney, 

Australia’s first curly hair specialist salon. ‘Our 

hair needs moisture, and the right products will 

leave the hair feeling hydrated, soft and yet 

not sit on the outside of the hair, but will be 

absorbed. Avoid products that dry out or strip 

the hair of its natural oils. It’s also good to avoid 

silicones and sulphates. I developed the Rumbie 

& Co Curly Hair product line to ensure they 

add moisture, de-frizz and activate the natural 

curl pattern. It gives curly-haired people the 

confidence to know how to cleanse, condition, 

style and treat their curls.’ 

6. 

1. Wella Professionals Invigo Nutri-Enrich Frizz 

Control Cream 150ml, $29.95, 2. Hairitage Ahead of 

the Curl! Curl Creme, $10, 3. Rumbie & Co. Deep 

Curl Cleanse, $44, 4. Rumbie & Co. Leave-in Curl 

Cream, $47, 5. Rumbie & Co. Curl Treatment, $48, 

6. Oribe Styling Butter Curl Enhancing Creme 200ml, 

$68, 7. Oribe Curl Shaping Mousse 175ml, $58, 8. 

R+Co Cassette Curl Defining Masque 147ml, $55 


Damage 

control 

STRENGHTEN 

FRAGILE, WEAK, 

DAMAGED HAIR 

1. 

2. 

BEAUTY 

4. 

6. 

7. 

8. 

3. 

5.

Smart styling 

VS Sassoon has launched the Digital 

Sensor Luxe collection, a premium 

range of hair styling tools. The Digital 

Sensor Luxe Air Sonic ($269.95) and 

Digital Sensor Luxe Air Styler ($189.95) 

makes drying and styling your hair 

smart, quick and easy, with innovative 

technology to ensure less heat 

exposure to maintain healthier hair. 

9. 

10. 

1. R+Co On A Cloud Baobab Oil Repair 

Masque 147ml, $64, 2. Klorane Repairing 

Mask with Organic Cupuaçu 150ml, 

$14.99, 3. Sisley Hair Rituel Restructuring 

Nourishing Balm 125g, $160, 4. INNOluxe 

V3 Elixir 100ml, $69, 5. Sisley Hair Rituel 

Revitalizing Fortifying Serum for Scalp 60ml, 

$260, 6. Aveda Scalp Solutions refreshing 

protective mist, $80, 7. White Sands The 

Cure 24/7 Serum 100ml, $44.95, 8. Sun 

Bum Protecting Scalp & Hair Mist, $20.99, 

9. Oribe Hair Alchemy Resilience Shampoo 

250ml, $72, 10. Oribe Hair Alchemy 

Resilience Conditioner 200ml, $77 


Coloured 

hair 

BEAUTY 

1. 

2. 3. 

4. 

5. 

1. Aveda Scalp Solutions balancing shampoo, $59, 2. Aveda Scalp Solutions replenishing conditioner, $67, 

3. Fudge Clean Blonde Damage Rewind Shampoo 250ml, $29, 4. Wella Professionals Invigo Nutri-Enrich 

Deep Nourishing Shampoo 250ml & Conditioner 200ml, $31.85 ea, 5. Wella Professionals Invigo Nutri- 

Enrich Deep Nourishing Mask 150ml, $35.10.

1. 

2. 

3. 

4. 

6. 

5. 

Hair 

growth 

stimulators 

7. 

1. Aveda Scalp Solutions overnight scalp renewal serum, $82, 2. Vegamour GRO 

Revitalising Shampoo 236ml, $78, 3. Vegamour GRO Revitalising Conditioner 

236ml, $78, 4. Vegamour GRO Hair Serum, $58, 5. SACHAJUAN Scalp Scrub 

250ml, $88, 6. KeraFactor Scalp Stimulating Shampoo & Conditioner, $103.40, 7. 

Calecim Advanced Hair System 6 x 5ml, $429 


FEATURE

MEDIA& 

SOCIAL 

idealised 

beauty 

A NEW STUDY FROM 

THE DOVE SELF-ESTEEM 

PROJECT CONFIRMS 

THAT TOXIC BEAUTY 

ADVICE ON SOCIAL MEDIA 

NEGATIVELY IMPACTS 

YOUNG GIRLS’ SELF-ESTEEM 

AND BODY CONFIDENCE. 

Aussie girls are calling out for help, with 1 in 

2 saying idealised beauty content on social 

media negatively impacts their self-esteem. 

Alarmingly, new research from the Dove Self- 

Esteem Project has found that 70% of young girls (ages 

10-17) in Australia believe the influencers they follow on 

social media set the standard for how they should look. 

The Dove study reveals the startling impact of idealised 

beauty content on social media, with almost half (46%) 

of young girls aged 10-17 in Australia admitting they 

have undertaken at least one beauty procedure, such 

as tanning (19%), teeth whitening (20%) and eyelash 

extensions (15%) as a result of toxic influencer advice. 

Some young girls have taken even more drastic measures 

– including cosmetic injectables such as muscle relaxants 

and lip fillers, and skin bleaching to achieve the ‘perfect 

look’ or to look like someone else. 


FEATURE 

SOCIAL MEDIA & SELF-ESTEEM 

Young girls in Australia are spending increasing 

amounts of time on social media – from using it 

to connect with friends to watching their favourite 

social media influencers. Specifically, 70% of young 

girls in Australia follow or watch influencers on social 

media with a focus on beauty (63%), fashion (56%) 

and celebrities (64%). And almost half of young girls 

in Australia spend 1-3 hours watching or posting 

things on social media (45% on the weekend and 

47% during the weekday). What’s more, half of 

young girls in Australia are on social media every 

day, with 17% spending more than 3 hours a day. 

The negative impact of social media on selfesteem 

is well-documented. Constant exposure 

to images of people with ‘perfect’ bodies or 

lifestyles can lead to feelings of inadequacy and 

low self-esteem. 

The study reveals that 45% of young girls 

in Australia follow at least one social media 

influencer that they admit makes them feel 

less confident in themselves and 45% follow at 

least one influencer that makes them question 

the way they look. Further, 52% of young girls 

constantly check how they look in photos and 

wish they looked better, 48% said they often wish 

they looked like someone else, and 46% agree 

that seeing body transformation photos from 

influencers makes them feel less beautiful. 

Interestingly, young females acknowledge the 

negative impact of toxic beauty feeds – 54% of 

Australian girls said toxic and potentially harmful 

beauty advice from social media influencers 

causes low self-esteem. What’s more, 51% say they 

know the influencers they follow edit their photos 

and yet they still want to look like them.

54% OF AUSTRALIAN GIRLS 

SAID TOXIC BEAUTY ADVICE 

FROM SOCIAL MEDIA 

INFLUENCERS CAUSES LOW 

SELF-ESTEEM. WHAT’S MORE, 

51% SAY THEY KNOW THE 

INFLUENCERS THEY FOLLOW 

EDIT THEIR PHOTOS AND YET 

THEY STILL WANT TO LOOK 

LIKE THEM. 

#DETOXYOURFEED 

– TAKING ACTION AGAINST 

TOXIC BEAUTY 

With 60% of young girls in Australia stating they 

wished they had information on how to avoid or deal 

with idealised beauty content, Dove has launched 

its #DetoxYourFeed campaign. The aim is to raise 

awareness of the impact of toxic beauty advice on 

social media, and equip young people, parents and 

caregivers with practical tools focussed on action 

and advice. 

Dr Hannah Jarman, Researcher in Body Image 

and Social Media and Dove’s campaign expert, 

shares, ‘Social media has become a normal part of 

life for many people, but this is especially true for 

young girls. While social media can be beneficial 

for some, the research suggests that it can also be 

quite harmful. 

‘Social media is often filled with ‘beautiful’ people 

living their ‘perfect’ lives and research tells us that 

the more we see this type of content, the more 

likely we are to compare ourselves. Unsurprisingly, 

these comparisons cause girls to feel worse 

about themselves in a range of areas, from their 

appearance to their social life. Given the majority 

of young people use social media, it’s essential that 

something is done to start to address this issue.’ 

TV personality and mum, Melissa Doyle, has 

partnered with Dove as campaign ambassador 

to share the importance of helping young girls to 

detoxify their social media feeds and encourage 

other parents to do the same with their children, 

spreading awareness around the dangerous steps 

young girls are taking in order to achieve the 

‘perfect look’. 

‘Partnering with Dove on their #DetoxYourFeed 

campaign was a no-brainer for me. These days 

everyone is worried about how they look on 

social media and it’s affecting those who are most 

vulnerable and susceptible to toxic information: 

our daughters. It’s important for parents and 

caregivers to educate themselves on how to have 

the conversation with their children, utilising the 

tools available to them to make a positive and 

healthy impact.’ 


FEATURE 

HOW TO TALK TO KIDS 

ABOUT TOXIC 

BEAUTY ADVICE 

As 66% of young Aussie girls feel parents, 

carers and family members should be 

responsible for making them feel confident to 

use social media, Dove has collaborated with 

self-esteem expert Dr Phillippa Diedrichs to 

develop a four-step guide on how to talk to 

kids about toxic beauty advice. 

1. Prep 

Young girls would love for their parents to 

talk to them about how to manage idealised 

beauty content. Spend some time on popular 

social platforms and familiarise yourself with 

built-in safety functions and have a discussion 

with your kids. 

2. Chat 

Discuss those pieces of idealised beauty 

content by finding examples for your kids like 

searching for hashtags on TikTok or Instagram 

and ask what they think about the impact the 

content could have on young people’s ideas 

of beauty and self-esteem. 

3. Detox 

Spend 10 minutes together scrolling through 

their social media feed, showing them how 

to hide, unfollow or click ‘not interested’ on 

accounts that make them feel bad. 

4. Repeat 

To encourage new habits, speak to other 

parents, mentors and guardians to discuss 

ways to help and encourage weekly social 

media feed tune-ups.

60% OF YOUNG GIRLS IN 

AUSTRALIA WISHED THEY 

HAD INFORMATION ABOUT 

HOW TO AVOID OR DEAL 

WITH IDEALISED BEAUTY 

CONTENT. 

A CALL FOR HELP 

(AND WHERE TO GET IT) 

The report highlights the need for parents, educators and 

social media platforms to take action to promote positive 

body image and self-esteem among young people. 

Even though toxic beauty advice on social media is 

influencing young Australian girls, there is still the desire 

for information about how to help deal with idealised 

beauty content. Dove’s report found that 60% of young 

girls in Australia wished they had information about how to 

avoid or deal with idealised beauty content. 

Christine Weatherby, Dove Marketing Manager Australia, 

says, ‘It is our mission to empower young people to define 

their own beauty standards and not feel pressure to look 

like someone they see on social media. Sadly, our research 

uncovered that 1 in 2 Aussie girls follow influencers 

that make them feel less confident about themselves, 

showcasing the impact of toxic beauty advice on selfesteem. 

We want to arm parents, carers and educators 

with the tools they need to encourage young people to 

develop and maintain a healthy body image during the 

transition to adulthood.’ 

Dove has a long-standing commitment to creating a 

world where beauty is a source of confidence, and not 

anxiety. The #DetoxYourFeed campaign is part of the 

ongoing work of The Dove Self-Esteem Project, the 

world’s largest provider of body confidence education 

globally, reaching more than 82 million young people 

across 150 countries through initiatives. 

The launch of the Confidence Kit has been part of 

Dove’s Self-Esteem Project, which aims to help 250 

million kids worldwide with self-esteem education by 

2030. In Australia, The Dove Self-Esteem Project has 

reached 2 million Aussie kids since 2006 and aims to 

reach 2.2 million by the end of 2023. CBM 

The Dove Self-Esteem Project, in partnership with The 

Butterfly Foundation, offers free tools and resources to 

help young people navigate social media and boost their 

self-esteem, including the downloadable Confidence Kit. 

For more information, tools and tidbits, visit https://www. 

dove.com/au/dove-self-esteem-project.html. 

1. About the research: Research commissioned by Dove ANZ and 

conducted by Toluna Australia in November 2022 who surveyed 

All Mothers (n=423) [Austrlians:255; Kiwis:168], All Girls (n=423) 

[Australians:255; Kiwis: 168]); Australians & Kiwis kids aged (10-17). 


BEAUTY 

E d’s 

fa 

ves 

94

1. 

2. 

3. 

4. 

5. 

6. 

7. 

9. 

10. 

8. 

13. 

12. 

11. 

1. Jil Sander large chunky-hoop earrings, $1,297, 2. Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand in Pink Pop, $60, 

3. Fenty Beauty Brow MVP Sculpting Brow Wax Pencil & Styler, $36, 4. Kate Spade Belah round-frame sunglasses, $293, 

5. 

JLO Jennifer Lopez x REVOLVE Star Sandal, $263.13, 6. Casadei logo-engraved hardware leather mocassins, $780, 7. Trinny 

London Inner Light Eye2Eye collection in Joy, $34, 8. Charlotte Tilbury Hypnotising Pop Shots Pillow Talk Diamonds in Diamond 

Dimension, $51, 9. Paco Rabanne Olympéa Flora EDP Intense 50ml, $160, 10. Alexander McQueen open cuff Iris bracelet, 

$1,160, 11. Mavala Mini Colour Tandem Collection nailpolish in Perth, Strasbourg, Malmö, Portland, Sevilla and Antwerpen, $8.50 

each, 12. IT Cosmetics Your Skin But Better CC+ Cream SPF50, $71, 13. Rare Beauty Soft Pinch Tinted Lip Oil in Joy, $35 


2. 

3. 

BEAUTY 

1. 

8. 

9. 

12. 

1. Valentino Garavani VLogo Signature shoulder bag, $3,640, 2. Luk Beautifood, Lash Nourish Mascara, $37, 3. Lancôme 

Advanced Genifique Serum, $128, 4. L’Occitane Immortelle Precious Overnight Mask, $95, 5. Jean Paul Gaultier Classique Pride 

Collector Eau de Toilette 100ml, $158, 6. Revlon So Fierce! Big Bad Lash Mascara, $23.95, 7. Ralph Lauren Polo Red Parfum 

75ml, $152, 8. Sundae Body x Gelato Messina Shower Gel, $20 ea, 9. frank body Brightening Body Wash, $14 and frank body

6. 

7. 

4. 

5. 

10. 11. 

16. 

13. 

14. 

15. 

Brightening Body Lotion, $16, 10. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, $56, 11. Clinique Even 

Better Light Reflecting Primer, $60 and Clinique Even Better Pore Defying Primer, $60, 12. Modelrock Powerlock 

Matte Lipsticks, $25, 13. Vanessa Megan Copper & Rose Firming Eye Cream, $89.95, 14. Modelrock Oops! I did it 

Again Makeup Remover Pen, $12, 15. Mellow Gel Eyeliner, $24.50, 16. Jelly Ko Bubble Tea Steam Cream, $48 


BEAUTY 

98

6. 

2. 

5. 

1. 

3. 

4. 

7. 

8. 

9. 

10. 

11. 

12. 

15. 

19. 

13. 

14. 

16. 

20. 

17. 

18. 

1. Mary Grace, 2-in1 Face & Eye Dream Cream, $100, 2. Elizabeth Arden Flawless Start Instant Perfecting Primer Antioxidant 

Blend, $55, 3. Evidence Skincare Ultimate A, $105, 4. Lust Minerals HD Setting Powder, $48, 5. Ella Baché Superfluid Great 

SPF50+ Skin Tint in Light Beige, $57, 6. Lust Minerals Mineral Primer, $52, 7. Jurlique Moisture Plus Rare Rose Serum 30ml, 

$80, 8. mesoestetic Tricology Intensive Hair Loss Shampoo 200ml, $86, 9. Tanologist Self-Tan Water, $22.99, 10. iS CLINICAL 

Cream Cleanse 120ml, $72, 11. Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser, $49, 12. Dr Naomi Skin Led It Glow 

Light Therapy Face Mask Anti-Ageing Light Therapy Mask, $595, 13. Skin Club Vitamin C Morning Serum, $101, 14. OPTY.NC 

Dermal Clarify Ingestible Serum, $75, 15. The Collagen Co Beauty Marine Collagen Sachets 21 serve 210g, $65, 16. Advanced 

Nutrition Programme Skin Omegas+, $77, 17. Thalgo Silicium Lifting & Firming Rich Cream 50ml, $150, 18. Aspect Sun Tinted 

Physical Sun Protection SPF 50+ 75g, $59, 19. Omorfi Hydrating Hyaluronic 1% Serum 50ml, $59, 20. Synergie Skin RetiFol 0.4% 

encapsulated retinol plus gentle exfoliating peptides 30ml, $144. 


BEAUTY 

100

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7. 

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9. 

11. 

12. 

13. 14. 

1. ghd Duet Style, $595, 2. Antler Stamford Mini Cross Body luggage, $99, 3. Maria Nila Quick Dry Heat Spray 150ml, 

$43, 4. Juliette Has A Gun Not a Hair & Body Mist 75ml, $82, 5. Klorane Dry Shampoo with Organic Flax 150ml, $15.99, 

6. Yovanka Loria Cushion Paddle Brush, $49.50 & Detangler Brush, $24.95, 7. R+Co Dart Pomade Stick 14g, $29, 8. Maria 

Nila Wax Clay 100ml, $44, 9. Maria Nila Volume Spray 400ml, $48, 10. White Sands Curl Up in Silk Firm Hold Mousse 

200g, $35.99, 11. R+Co Bleu Ingenious Thickening Shampoo 251ml & Conditioner 201ml, $80 ea, 12. Santa Maria Novella 

Lavanda Shampoo 250ml, $79, 13. Pure Elements Lavender Softening Mask 250ml, $33.50, 14. Recreation Beauty Glow 

Queen Glow Body & Hair Oil Glow 150ml, $72

CosBeauty Magazine #100

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