smartsack brand guidelines

SmartSack
Brand Guidelines

TABLE OF CONTENTS
01
02
03
04
05
The Brand
The Logo
Typography
Color Palette
Stationary

About Us
01
The Brand
SmartSack is the future of grocery shopping. We are proud to introduce a new
era of sustainable shopping that combines the convenience of technology with
the eco-friendliness of reusable bags. Our product, SmartSack is a durable,
lightweight bag that incorporates smart technology to make your shopping
experience smoother and more efficient. With a built-in item scanner that
uses AI-generated features, you can easily scan barcodes and keep track
of what is in your bag as well as the cost. SmartCart’s target market is ideal
for busy individuals, environmentally conscious consumers, and tech-savvy
shoppers who prioritize eco-friendly materials and efficiency in their shopping
experiences.
5

Mission:
We aim to reduce waste and increase efficiency, while making
sustainable choices more accessible and convenient for all.
Vision:
02
The Logo
The grocery bag that solves all your problems
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Brand Logo
Logo Variations
Primary
The brands logo is a combination of an
organic/ non-geomtertrical bag divided up
into 4 irregular squares symbolizing the smart
technology. Inspired by the tech field, each
square represents technology and ecofriendlyness.
shop smarter not harder
shop smarter not harder
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Alternative Colors
Secondary
shop smarter not harder
shop smarter not harder
Lorem ipsum
shop smarter not harder
shop smarter not harder
shop smarter not harder
shop smarter not harder
shop smarter not harder
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Logo Size
Logo Don’ts
shop smarter not harder
Standard sizes
shop smarter not harder
Don’t distort the logo in any way
shop smarter not harder
shop smarter not harder
Don’t change to an outline
Minimum size
shop smarter not harder
shop smarter not harder
SmartSack
shop smarter not harder
Don’t change the spacing
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Primary Typeface
03
Typography
Climate Crisis is the type primaryface. It is displayed as
the brands name and seen throughout all of the brands
packaging.
The Climate Crisis typeface is a strong and impactful
typeface that conveys urgency and importance. It features
bold, blocky letters that create a sense of strength and
stability, while also feeling modern and edgy.
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Climate Crisis
Secondary Typeface
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx
Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss
12 point
Vectora LT Pro is an elegant typeface that complements
the boldness of the Climate Crisis font used by
Smartsack. It has clean, modern lines and excellent
legibility, making it suitable for headlines, subheadings,
and body text in both print and digital media.
Its versatility also makes it a great choice for different
contexts. Smartsack values clear and accessible
communication, and Vectora LT Pro supports this goal by
providing easy-to-read text even at small sizes.
Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
9 point
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Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx
Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx
Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
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Color Palette
04
The
Color Palette
colors used throughout the logo are closely related
to the tech field but emobdy the environmental/ ecofriendly
aspect. These colors of greens and blue symbolize
innovation, sustainbility, environment, reliability, and
intelligence.
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Lets break down the bag...
HEX: #fbb040
HEX: #0094bd
HEX: #a6cc3f
Fresh Orange
Efficient Green
Artificial Blue
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Stationary
HEX: #00ae4d
Go Green
HEX: #27aae1
Techno Blue
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