Estetica Magazine CHINA (1/2023) - Book C

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com


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ASIA<br />

the Hair<strong>Magazine</strong><br />


Get Inspiration from<br />

the Fashion Experts<br />

WINTER<br />

Discover the Season’s<br />

Stylish Alternatives<br />

EVENTS<br />

Global Hair Reunites<br />

with Creative Optimism

R<br />





Hair-Aesthetics-Nails<br />


will be showing the newest inspirations<br />

in Fashion & Competitions.<br />

Save the Date<br />

APRIL 30 - MAY 1, <strong>2023</strong><br />

Online Registration - January 15-20, <strong>2023</strong><br />

www.omchairworld.com<br />

Trainer /Jurors Global Certification fees $500<br />

Includes - Lunches & Sunday Gala Night.<br />

Guest Participation $350 - Lunch and Sunday Gala Dinner.



ONLINE PHOTOGRAPHIC <strong>2023</strong><br />

The OMC Gold Cup is an online competition open to all OMC members across all five<br />

OMC Zones (America, Asia, Western Europe, Central Europe & Eastern Europe) and<br />

offers multiple categories in Ladies, Gents, Junior and Aesthetics & Nails competitions.<br />

ONLINE REGISTRATION FEB. 15th - 20th <strong>2023</strong><br />




A new digital way to enhance<br />

international business is<br />

now available!<br />

An editorial and digital<br />

service supporting hair & beauty<br />

product manufacturers entering<br />

new international markets.<br />



<strong>Estetica</strong> Winter 2022<br />

contents<br />



Roberto Pissimiglia<br />



Laura Castelli<br />

l.castelli@estetica.it<br />


Gary Kelly<br />

estetica.uk@lineone.net<br />



Monica Tessari<br />

m.tessari@estetica.it<br />


Luisa Barberis<br />

LAYOUT<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />

ESPAÑA<br />

Elisabet Parra<br />


Michaela Dee<br />

FRANCE<br />

Marie Coccoluto<br />

UK<br />

Gary Kelly<br />

ITALIA<br />

Lucia Preziosi,<br />

Glorianna Vaschetto, Emanuela Vaser<br />

USA<br />

Marie Scarano<br />


Erica Balduini, Erika Marchese,<br />

Stefania Rao, Alessandro Zanetti<br />

Catwalks Autumn/Winter 22/23 16<br />

Inspiration Male Attitude 22<br />

Events Best of the Universe 28<br />

Show Alternative Hair Show: 30<br />

Legends 2022<br />

Expo Salon International 2022: 31<br />

Innovative Style<br />

Vision Colour Embrace 34<br />

Interview Angelo Seminara 44<br />

Fashion Weeks<br />

around the world<br />

have showcased<br />

some intriguing,<br />

yet exciting trends<br />

for this upcoming<br />

Spring/Summer<br />

<strong>2023</strong> season.<br />



Via Cavour, 50<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921111<br />

Fax: +39 011 8125661<br />

info@estetica.it<br />

www.esteticamagazine.net<br />


www.alteregoitaly.com<br />

ad index<br />

BOLOGNA FIERE/COSMOPROF <strong>2023</strong><br />

www.cosmoprof.it<br />


www.kaosalondivision.com/globalexperience<br />


www.goldwell.com / +49 (0) 61513960102<br />


www.goldwell.com / +852 2529 1018<br />

OMC<br />

www.omchairworld.com<br />


www.takarabelmont.co.jp<br />

Hair: Junz Loke<br />

Photo: Zantz Han<br />

Make up: Wee Ming<br />

Model: Joanne Cheah


As one of the fashion meccas in Asia. Korea is now leading the Asian hot perm<br />

trend with more natural, soft, healthy wave and curls.<br />

Together with《ESTETICA 艾 丝 》from Italy and the renowned JUNO HAIR<br />

ACADEMY from South Korea, Schwarzkopf Professional is presenting you the<br />

upcoming Korean perm trends in <strong>2023</strong> — K-BOND WAVE COLLECTION II.


minimalism but<br />

not simple.<br />

It’s the keynote of<br />

all true elegance.<br />

Our Concept<br />

SEOUL is known as one of the leading cities that set the<br />

beauty and fashion trends in Asia. This collection will<br />

present to you Korea’s latest perm hair styles combined<br />

with trendy fashion, embracing premium simplicity.<br />

trends<br />


Hongdae, Seongsu,<br />

Itaewon, Gangnam<br />

and Cheongdam<br />

represent the trendy<br />

fashion landmarks<br />

in Korea.<br />

Dean Lim Mi-young,<br />

JUNO Academy Creative Director<br />







TREND?<br />

These trendy landmarks are<br />

photogenic spots for social media,<br />

and where beauty trends are born.<br />

You would find many fashion<br />

icons in trendy outfits there.<br />

The latest street trend in Korea<br />

features carefree and casual hair<br />

styles. Besides, smooth and<br />

straight hair like the girls from<br />

New Jeans (KPOP group), is also<br />

becoming popular.






I usually get inspired from fashion<br />

and clothing trends, and then I<br />

would create new hairstyles<br />

according to the unique<br />

characteristics and popular looks<br />

from different time periods.<br />

For example, if the 90s or 2000s<br />

fashion looks are trending right<br />

now, I would take reference from<br />

that and rework into more<br />

fashionable styles. That’s why I<br />

also learn a lot about fashion and<br />

clothing. Recently, the fashion<br />

trend in Korea has been going<br />

back to the 2000s, so I took more<br />

inspiration from the 2000s fashion<br />

styles for this collection.<br />


HOW YOU<br />





There is a significant<br />

demand for perming<br />

services in Korea, as most<br />

people consider it<br />

necessary to have the hair<br />

permed. I have used many<br />

perm products myself, but<br />

after using SKP Bondastic,<br />

I’m surprised to discover<br />

that it’s actually possible for<br />

a perm product to<br />

minimize hair damage<br />

while providing shine after<br />

the process.<br />

In the past, I always thought that if you wanted the hair to shine, the curls<br />

must be big. However, Bondastic delivers hair shine and bouncy curls at<br />

the same time. I feel that it’s a perfect perm product, so I’m frequently<br />

using it.<br />

trends<br />


STYLE 1<br />


Just like the natural curls raised by gentle breeze. Hair is airy and<br />

volumized, finishing with C-curls at lower level to demonstrate a chic and<br />

confident personality.<br />

8 trends


These supple hair curls resemble the look of waves on the water, flowing all<br />

the way down to hair ends and softly resting on the shoulder, adding an<br />

extra touch of sweetness to the look.<br />


STYLE 2<br />

trends<br />


STYLE 3<br />


The big loose curls shape into a beautiful frame around the face.<br />

It’s an easy way to add texture and movement to the long hair,<br />

creating a charming and romantic look.<br />

12 trends


STYLE 4<br />


The round and plump curls are like blooming flower petals, full of<br />

volume and vitality, portraying a young and energetic character<br />

trends<br />


FALL<br />

WINTER<br />

2022<br />

Sparkling Rocks<br />

They shine with their own light and they play their<br />

own tune. It’s a symphony made of shapes,<br />

intentions and underground challenges. They’re<br />

genetic mutations in progress, as they self-define<br />

the most coveted fashion desires. Laura Castelli<br />

Vauthier HC<br />

Jean-Paul Gaultier HC<br />

Act N1<br />

Bjerregaard<br />

GCDS<br />

Jean-Paul Gaultier HC<br />

Moschino<br />

Rahul Mishra HC<br />

Elie Saab HC Juana Martin HC<br />

Hobeika HC<br />

Bronx Banco<br />

16 catwalks

Jean-Paul Gaultier HC<br />

Miu Miu<br />

Catwalks Photos: IMAXtree.com

Catwalks Photos: IMAXtree.com<br />

Armani Prive HC<br />


FALL<br />

WINTER<br />

2022<br />

Moschino<br />

Puppets and Puppets<br />

Botter<br />

Dior<br />

Louis Vuitton<br />

Aboud Jammal<br />

Valentino<br />

Bronx Banco<br />

Balmain<br />

Givenchy<br />

Etro<br />

Fendi<br />

Hand Artwork<br />

Containers, but of ideas. On trend are clutches and<br />

pochettes, to hold and to exhibit as works-of-art or<br />

a manifesto of intent. A lifeline in a changing world,<br />

where a chip contains everything and the<br />

dimensions are evidentially freeze-dried.<br />

Loewe<br />

catwalks<br />


FALL<br />

WINTER<br />

2022<br />

Yuhan Wang<br />

Armani Prive HC Armani Prive HC<br />

Palm Angels<br />

Dolce & Gabbana<br />

Philosophy<br />

Valentino<br />

Brain Storming<br />

From all to nothing. A brainstorm in fashion and<br />

hair. It sways restlessly between baroque curls and<br />

gender fluid crops. It searches out the light along<br />

untrod paths. ‘No’ to expressionless catwalk<br />

chignons: the hair takes centre stage.<br />

Saint Sintra<br />

Death Dolls<br />

Van Herpen HC Moschino<br />

Act N 1 Gucci<br />

20 catwalks

Hobeika<br />

Gucci<br />

Catwalks Photos: IMAXtree.com<br />

Roberto Cavalli

Male Attitude<br />

Male grooming is an ever-evolving craft with its own unique<br />

dynamism. It’s also a huge global business, especially since men<br />

have become so much more experimental about the way they look.<br />

And men’s hair is trending hard, wherever you’re from! Gary Kelly<br />


“With male grooming now bigger than ever, we wanted to create an image which reflected the trends of the present, which also show the<br />

progression of the market and the styles that are both popular and relatable to clients of all ages. The first image is inspired by individuality,<br />

the chance to embrace the flexibility of the hair, working with a much more relaxed feel and allowing the individual to embrace their own<br />

creativity and freedom. Movement was the inspiration for this look. The second look is inspired by the strength of a classic square shape – a<br />

much more structured and uniform look, using an architectural like shape to structure the hair and keep it in check at all times.”<br />

Andy Heasman, International Creative Director, RUSH Hair (UK)<br />

Hair: RUSH Artistic Team/Make-up: Lan Nguyen-Grealis/Clothes Stylist: Robert Morrison/Photo: Jack Eames<br />


“This image challenges the boundaries around men’s hair and colour. I love that this look demonstrates a style and colour placement<br />

that is totally wearable for men. I also enjoy the androgynous feel to this image. It taps into the movement around owning our identity,<br />

self expression and gender fluidity. I think the moody green hue here is perfect, not only to suit the model’s fair skin tone, but to create<br />

mystery around the face while also adding interest to the stylised haircut.” Teri Lowe, Creative Director at The Hair Surgery (UK)<br />

Hair: Teri Lowe/Styling: Rasa Balcuiniate/Make-up: Stacey Ellen Simpson/Photo: James Nicklin<br />

22 trends


“Current trends are inspired by classics such as crops and mullets which are still going strong in<br />

2022. Crew cuts are also popular as some men prefer more practical cuts to wash more frequently.<br />

Personally, I love all the possibilities and it has been nice putting some work into changing styles and<br />

working with a lot of hair.” Sindi Devitte, Andis Global Educator (USA)<br />

Hair: Sindi Devitte, Andis Global Educator/Photo: Cunha Photography<br />


“The polished elegance of a tight fade will never be off trend. For a fashion forward feel, create a tight<br />

fade at an angle just above the ear, add a hard part and keep the edges clean. Refine further by grooming<br />

eyebrows and any facial hair to complement the face shape and celebrate the wearers personal style.”<br />

Becka Bradshaw at Sam Villa (USA)<br />

Hair: Becka Bradshaw at Sam Villa Creative Director: Teresa Romero/Photo: Nico Norsdström/Makeup: Leticia Tapia and Delia Deleon/<br />

Wardrobe: Michi Lafary/Model: Brandon Gonzales


“Throwback to grunge. For a woman this side-parted chin-length bob would be somewhat of a classic.<br />

But this androgynous look with the right attitude can work great for younger men as well.”<br />

Mike Taylor (USA)<br />

Hair: Denman Ambassador Mike Taylor @miketayloreducation/Photo: Liam Oakes @liamoakesphoto/Tools: Denman<br />


“Shifting textures and layers, a high and tight undercut, and styling product that enhance the natural<br />

texture of hair come together to create this urban version of an old-school quiff. Today men’s looks<br />

need to be versatile, easy to style into different looks and a means to express their personal vibe.<br />

Depending on the styling products used, this look can easily transform from vintage to modern.”<br />

Teresa Romero at Sam Villa (USA)<br />

Hair: Teresa Romero/Creative Director: Sam Villa/Hair Assistant: Sarah Adeleye<br />

Make-up: Teresa Romero and Sarah Adeleye/Photo: Dani Bauer/Tools: Sam Villa<br />

124 trends trends 125


“A fire engine red makes the perfect fashion statement for what is already a disconnected and textured mulllet.<br />

Denman tools are great for getting those crisp lines over the ears and shaping the side-swept bangs close to the head.”<br />

Mike Taylor (USA)<br />

Hair: Denman Ambassador Mike Taylor @miketayloreducation/Photo:Liam Oakes @liamoakesphoto/Tools: Denman<br />


“I wanted this haircut to almost have a do-it-yourself feel like it had been cut with a ‘knife and fork’ to enhance and disrupt<br />

the texture of the haircut. The inspiration was taken from the punk era to create this anti-establishment, raw neo-punk feel - a<br />

look that could be rejected by the mainstream. I love this image as it injects a sense of reality with unedited purity to create<br />

this strong statement.” Christian Wiles (UK)<br />

Hair: Matrix Artist Ambassador Christian Wiles from Wiles Studios, Northampton<br />

trends<br />



“To create this image I worked with Jerome Russell. I always keep my looks extremely wearable but also contemporary and<br />

stylish. Not only is this look super on trend, but it also stays true to my signature style – precision cutting and creating<br />

clean, precise hair looks. I used Jerome Russell bblonde bleach to bleach up the hair to this clean, white blonde. For cutting<br />

I did clipper over comb to create a wait line and then point cut the top to create texture throughout the bleached hair.<br />

For styling I used Label M Matte Paste and Volume Foam to create edgy texture and volume in the hair with a matt finish.”<br />

Jim Shaw, Director of TONI&GUY Billericay (UK)<br />

Hair: Jim Shaw for Jerome Russell.<br />

“Jing debuts an eye-catching and bright orange colour, which complements his effortless hairstyle. His flexible look<br />

is perfect for someone who prefers a low maintenance yet put-together appearance. Using Goldwell LightDimensions<br />

and Goldwell Topchic to achieve a glowing orange, Alex also maintains Jing’s length with disconnected layers and hair<br />

texturising - a hairdo that only the likes of K-pop idols would be able to pull off! To maintain this look, Alex recommends<br />

using styling products from the Goldwell StyleSign range such as Creative Texture RoughMan and Texturizer Texturising<br />

Mineral Spray.” Alex Neo (Singapore)<br />

Hair: Alex Neo, Director of The Lawn Hairdressing, Singapore/Products: Goldwell<br />



“A balance between smoothness and angularity with beautiful blending texture creates a flawless<br />

modern look. With subtle blue and purple tones embracing hair, there is a strong emphasis on<br />

character, especially when seen in sunlight. Finally, leaving a heavy-weight feature line on the top<br />

section generates a ‘Yuppie’ look and transfers it into a sophisticated fashion style.”<br />

Eros Eason Chen (Taiwan)<br />

Hair: Eros Eason Chen, Taiwan Model: Samuel<br />


“I set out to create a look that would reflect my model’s personality - Milo is in the music industry /model,<br />

rock ’n’ roll edge that I wanted to magnify. His hair was originally just past his shoulders and all one length<br />

- I wanted to create something more lived-in and touchable, an homage to Mick Jagger without being a<br />

direct copy. I cut the hair with a razor, shaping an oval perimeter and shattering the hair to create layers<br />

and texture that are so versatile to style. The finished look has 1970s influences but with a contemporary<br />

twist that makes it surprisingly wearable.” Darren Ambrose (UK)<br />

Energy Collection by D&J Ambrose/Hair: Darren Ambrose @darrenambrose/Colour: D&J Artistic Team @djambrosehair<br />

Make-up: John Christopher @jcmua/Styling: Jackie Ambrose @jackie.ambrose1/Photo: Chris Bulezuik @chrisbulezuikphotography<br />

trends<br />


Best of<br />

the universe<br />

The extraordinary OMC Hairworld 2022 returns to Paris<br />

with huge success, a monumental live competition and<br />

passionate participants coming from all over the world.<br />

Sergi Bancells<br />

Salvatore Fodera and Gianni Fodera together with Hidetaka Yoshikawa,<br />

Takara Belmont Chairman & CEO. Next OMC 2022 Global Symposium<br />

and the exciting Battle of the Champions are taking place in Yokohama<br />

(Japan), during 2022 Takara World Business Congress.<br />

An enthusiastic global audience enjoyed the live experience of the<br />

World Hairdressing Championships: OMC Hairworld 2022, held<br />

in Paris during Mondial Coiffure Beauté – MCB by Beauté<br />

Sélection (September 10th-12th) in a specially-dedicated area in<br />

the main floor. More than 1,000 participants representing 50<br />

nations competed on the OMC Hairworld 2022 stage in a vibrant<br />

live competition that attracted all eyes all along Sunday, Sep 11th<br />

and Monday, Sep 12th. This awe-inspiring event & competition<br />

was sponsored by Wella Professionals, L’Oréal Professionnel Paris,<br />

Takara Belmont, Aderans and MCB by Beauté Sélection (OMC<br />

Platinum Sponsors); together with Raphaël Perrier, Vitality’s,<br />

Silkey Professional and Cindarella Paris (OMC Gold Sponsors);<br />

and YY Hair, Pivot Point, Calcagni Diffusion and Jinda Hairs<br />

(Mannequin Head OMC Gold Sponsors). OMC Hairworld 2022<br />

was presented by Salvatore Fodera, Chairman/CEO – Founder

,<br />

Inspiration GALORE!<br />

At OMC World<br />

Championships no<br />

matter where you look,<br />

there is a special trick<br />

or secret to learn from<br />

these many competitors<br />

and their creations.<br />

A fabulous environment<br />

where competition<br />

and talent allow your<br />

inspiration to fly!<br />

OMC & OMC Hairworld; Gianni Fodera, OMC World President; Vincent Fodera, OMC<br />

Hairworld & Marketing Director; and Carmelo Gugliotti, OMC Global Director – Competition.<br />

True artistry dominated the stage in a craft where hair is the medium used to create sculptures<br />

too grandiose for words: the OMC Hairworld 2022 competition demands several practical trials<br />

giving us a grand number of talent to watch in real time.<br />


During the World Hairdressing Championships in Paris, OMC celebrated its 75th anniversary<br />

as the largest professional hairdressers’ organization in the world with over 50 member<br />

countries and over 1 million individual members worldwide. OMC offers a global platform<br />

to all competitors of the beauty sector to become World Champions in their own field among<br />

competitors from the 5 continents. “Not everyone can be a winner, but just participating is a<br />

winning situation: the experience they gain, the knowledge they take back to their salons... and<br />

then during the year they are training and preparing for this big event. And let’s not forget that<br />

social media connects everybody nowadays: all these connections culminate in this wonderful<br />

platform of OMC”, says Salvatore Fodera, Chairman & CEO. But with so much passion for the<br />

craft, who won? Take a look at www.esteticamagazine.com for the full list of this year’s winners!<br />

Photos by Rose Glen<br />

events<br />


Alternative Hair Show:<br />

Legends 2022<br />


AHS Photos: Alex Barron-Hough<br />

(below l-r):<br />

Alternative<br />

Hair Worldwide<br />

President, Anthony<br />

Mascolo, event<br />

Host and Compère,<br />

Linda Evans and<br />

Alternative<br />

Hair Founder,<br />

Tony Rizzo.<br />



After 2 years of virtual events,<br />

Alternative Hair went LIVE! again with<br />

its 2022 show ‘Legends’, just in time to<br />

celebrate its 40 year milestone!<br />

The Alternative Hair Show presented ‘Legends’ at an exciting Art Deco gem of a venue - the<br />

Troxy Theatre in London’s Limehouse. The prevailing feeling among everyone present was<br />

how wonderful it was to be meeting again in person, thanks to the fantastic support from<br />

sponsors and, of course, the creative hairdressing teams that appeared on stage. As always,<br />

the Alternative Hair Show was all about giving and sharing; inspiring and entertaining and,<br />

most importantly, raising funding for a variety of Leukaemia and Blood Cancer charities.<br />

This year’s Alternative Hair Show raised a staggering £103,000. The original Alternative Hair<br />

Show - back in 1983 - was created to raise money for Leukaemia Research in memory of<br />

Valentino Rizzo, Tony and Maggie Rizzo’s young son, who had sadly lost his life to blood<br />

cancer. That core aim and belief remains the same, but as the years have passed, this enduring<br />

event focuses on showcasing the artistry of hairdressing teams from every corner of the<br />

globe, as well as finding and promoting new talent. That's because Alternative Hair is not<br />

just about raising money, it’s also about raising the status of the hairdresser. The hairdressers<br />

showing their work on stage are absolute craftsmen, artists and visionaries. Beyond that,<br />

they are dedicated, and embrace the freedom of creativity afforded them by Alternative Hair.<br />

This year’s show entitled ‘Legends’, was made up of 14 teams. New for this year was the New<br />

Visionaries Show, a presentation of the creative work of 18 hairdressers who had previously<br />

won the Alternative Hair Visionary Awards. The final 3 places of the International Visionary<br />

Awards were also announced during the show, with Founder, Tony Rizzo and Alternative<br />

Hair Worldwide President, Anthony Mascolo, announcing the winners: Avant Garde:<br />

Lorenzo Marchelle; Cut & Colour: Laurentiu Bostan; Men’s: Wei Wei Chuang.<br />

THE NEW VISIONARIES: Chrystopher Benson, HC Salon, Experimento No Name,<br />

Pino Troncone, Shogo Ideguchi and Victoria Vradii.<br />

THE 2022 LEGENDS ARTISTIC TEAMS: Sassoon, Babicz, Carlo Bay, Sanrizz, Gogen,<br />

Marc Antoni, Sebastian Artistic Team, Klaus Peter Ochs, Saco, Anne Veck, Rudy Mostarda,<br />

Laszlo Hajas, Dmitry Vinokurov (video) and Stevo Pavlovic (video).<br />

GOGEN<br />


Salon International 2022:<br />

innovative style<br />

Salon International<br />

retuned to ExCeL London<br />

again this Autumn, where<br />

it welcomed thousands<br />

of visitors and hundreds<br />

of brands from across<br />

the hairdressing industry.<br />

The three-day event really did provide something for everyone - from<br />

retail therapy with the hundreds of brands on offer, to show-stopping<br />

stage performances from the biggest names in hairdressing. There<br />

were also opportunities for education, business and networking along<br />

with live hairdressing shows and the opportunity to view HJ’s British<br />

Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional.<br />

As well as the many new product launches that were taking place,<br />

there were numerous special offers and hands-on demonstrations<br />

to enjoy across the exhibition stands, which included colour houses,<br />

software systems, education providers, equipment manufacturers,<br />

distributors and many more. “Salon International was a wonderfully,<br />

action-packed weekend”, says HJ’s executive director, Jayne Lewis-<br />

Orr. “Full of inspiration, education and excitement we are so proud<br />

of everyone involved and who helped to make Salon International<br />

the incredible show it is.”<br />


The exclusive education hub of Salon International, the Salon Live shows<br />

provided the opportunity to experience in-depth training sessions<br />

with Mahogany, Patrick Cameron, Sassoon Academy and TONI&GUY.<br />

The shows provided hairdressers the opportunity to indulge in<br />

the latest techniques across cut, colour and styling, leaving guests<br />

empowered with new ideas for both creative and commercial work.<br />


The Business Live sessions were particularly relevant this year, given<br />

the many economic challenges that our industry is experiencing<br />

due to the significantly higher day-to-day costs of running a salon.<br />

Visitors were primed to gain all of the advice and support they need,<br />

thanks to the Business Live Stage, sponsored by the NHBF. Packed<br />

full of relevant, practical ideas and advice, the expert panels covered<br />

topics including apprenticeships, mental health, inclusivity, as well<br />

as insight on launching a brand, recruitment and managing and<br />

maintaining a motivated team.<br />

◗ Salon International will return to the ExCeL<br />

London on the 14th – 16th October <strong>2023</strong>.<br />

For further details visit www.salonshow.co.uk<br />


From ground-breaking styling tools powered by the latest in cuttingedge<br />

technology to everyday salon essentials, Salon International<br />

provided hairdressers with the perfect opportunity to learn more<br />

about the newest market launches that will help drive business<br />

forward. Brands who exhibited at this year’s show included<br />

Schwarzkopf Professional, Great Lengths, Diva, Dyson Professional,<br />

Level 3, Moroccanoil, Takara Belmont, Maria Nila, Amika, Denman,<br />

Crazy Color, Wahl, as well as this year’s headline sponsor, Zenoti.<br />

events<br />


Takara<br />

World Business Congress 2022<br />

Held at PACIFICO Yokohama in Japan from 21 - 22<br />

November 2022, the Takara World Business Congress<br />

2022 (TWBC2022) was an interactive event with a deeper<br />

look into the theme of “What Is Beautiful?”.<br />

Welcoming almost 15,000 visitors over 2 days, TWBC2022 has been hailed a huge success by both its<br />

organisers and the delighted visitors who arrived from all over the world. The event was originally<br />

scheduled to take pace in 2021 to celebrate Takara Belmont’s 100th anniversary, but had to be postponed<br />

until now due to lingering concerns post-pandemic. The event was officially opened by Mr. Yoshikawa,<br />

Chairman and CEO of the company. “We are staging an event that will expand the future of salons, as well<br />

as offer new possibilities for people working in the hairdressing and beauty industry”, he explained.<br />

32 events

Neo Spa Booth<br />


A live show is always a great event and a major attraction of TWBC was the 15 teams who perform<br />

on-stage at five shows. The venue was filled with enthusiasm and excitement throughout the day. At<br />

the entrance, an hour before the show started, there was already a long queue of people who couldn't<br />

wait to get in and then. When the doors opened, a huge DJ booth awaited everyone, helping to lift<br />

their spirits and fuel their excitement. On stage, the audience was enthralled by the creations of the<br />

popular salons, with outstanding lighting, sound and visual effects. The audience left the venue with a<br />

look of unquenchable excitement and with a deep impression on their hearts.<br />


The exhibition zone focused on the future of the salon business with an emphasis on technology and<br />

sustainability. Booth highlights included:<br />

The THROUGH THE MIRROR booth, which offered a tour to experience a salon with the mirror<br />

and more than 1,200 visitors taking over the two days. A next-generation device, the mirror’s AI<br />

function of the mirror resolves communication issues between customers and salon professionals.<br />

At the NEO SPA booth, visitors experienced a Head Spa + Head Bath, which can help to reset the mind<br />

and body. 15-minute menu was offered while being surrounded by background music, fragrance and<br />

image films under the 3 themes of ‘Refresh’, ‘Recharge’ and ‘Relax’. NEO SPA was working in conjunction<br />

with three of Takara Belmont’s original head spa brands: LebeL, pittoretiqua and ESTESSiMO.<br />


The OMC Global Symposium, held on the second day of the TWBC, showcased authentic hairdressing<br />

from an elite European artistic team, which elegantly enthralled the audience. The day also included a<br />

display of men’s grooming and barbering, plus the technical work of eight Ladies & Gents hair experts<br />

- those who won gold medals in their respective categories at the 2022 World Championships in France.<br />

The bold, yet refined techniques from some of the world’s best creative minds were generously<br />

applauded by the audience.<br />

New Product Booth Through the Mirror Booth The OMC Final/Photo: Rose Glen<br />

Tokyo Hair Fashion Show<br />

The OMC Winners/Photo: Rose Glen

Hair passion!<br />

Beautiful lengths,<br />

highlighted with dreamy<br />

colour combinations.<br />

(Left)<br />

Hair & Photo: Bill Tsiknaris<br />

Colour: Chris Tsiknaris<br />

Make-up: Brooke Stanley<br />

(Right)<br />

Hair: Roar Hair and Beauty Team<br />

Photo: Agurbansk<br />

Make-up: Martyna Pluta<br />

Colour<br />


“Candy box colours<br />

give a new whole definition<br />

to punk-inspired hair”<br />

125<br />

adloremter vision<br />


“An explosion<br />

of fiery heat!<br />

Avant Garde<br />

needs texture<br />

and height”<br />

36 vision

Droplets of violet add a<br />

touch of iconic colour<br />

crafting, while the main<br />

protagonists are silky<br />

ringlets of raven black.<br />

Whatever the colour, nothing<br />

distracts from the shine.<br />

(Left)<br />

Hair: Shy+Flo<br />

Photo: Oliver Rust<br />

Make-up: Christina Lutz<br />

(Right)<br />

Hair & Photo: Stefano Conte<br />

Make-up: Veronica Napolitano

Retro chic finds total liberation...<br />

and it does so with a combination<br />

of textures and colours. The rule<br />

is a simple one to learn - take<br />

everything to the next level!<br />

(Left)<br />

Creative Direction: Ali Holmes<br />

Hair: 2021 Hots Shots Team<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole<br />

(Right)<br />

Hair: Dee Parker Attwood<br />

@ Wieselmann Salon<br />

Colour: Rob Watson<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole<br />

Body Tattooing: Liz Mason

“Tell your<br />

story through<br />

images, but<br />

your own<br />

individal look<br />

is the major<br />

plot line!”<br />

vision<br />


Cosmoprof<br />

Asia 2022<br />

Cosmoprof Asia 2022<br />

in Singapore was a<br />

resounding success,<br />

empowering the industry<br />

ahead of its return to<br />

Hong Kong in <strong>2023</strong>.<br />

T<br />

he Special Edition of<br />

Cosmoprof Asia, which<br />

took place in Singapore<br />

from 16 - 18 November,<br />

welcomed 21,612<br />

attendees from 103<br />

countries and regions<br />

gathered representing the future of<br />

beauty in the Asia-Pacific region.<br />

After three years hindered by the<br />

pandemic the Asian-Pacific region<br />

craved to have a chance to meet and<br />

resume business activities face-toface.<br />

The event able to answer to this<br />

request, being a truly international<br />

event with most visitors arriving<br />

from neighbouring regions to<br />

Singapore, including Indonesia,<br />

Malaysia, South Korea, Philippines,<br />

Thailand, Vietnam, Hong Kong,<br />

India and Australia. “The most<br />

influential players of the Asia-Pacific<br />

region met at Cosmoprof Asia in<br />

Singapore to restore consolidated<br />

collaborations and discover new<br />

potential partners for their<br />

business,” said Enrico Zannini,<br />

General Manager of BolognaFiere<br />

Cosmoprof and Director of<br />

Cosmoprof Asia Ltd. “It was great to<br />

test the dynamic approach of the<br />

cosmetic industry and its interest in<br />

the Asia-Pacific region as a strategic<br />

market for future growth.”<br />


The event welcomed 230 selected<br />

buyers from 29 countries and<br />

regions, including Australia,<br />

ASEAN countries, India, Korea,<br />

Japan, Europe, Middle East, and the<br />

US. The feeling among participants<br />

on the exhibition floor was one of<br />

positivity towards the actual show,<br />

as well as optimisim when looking<br />

ahead to future business prospects.<br />

Despite the Singapore event being<br />

held on a smaller scale, the quality<br />

of buyers was high, all of whom<br />

showed great willingness to engage<br />

with enthusiastic interest in a variety<br />

of innovations being showcased.<br />

It really seems that the hair & beauty<br />

industry in Asia is joining the rest<br />

of the world is starting out on a new,<br />

post-pandemic boom – long<br />

awaited after such a deep crisis.<br />

Next year, Cosmoprof Asia <strong>2023</strong><br />

will return to Hong Kong on the<br />

following dates:<br />

Cosmopack Asia: 14-16 November<br />

<strong>2023</strong> (AsiaWorld-Expo)<br />

Cosmoprof Asia: 15-17 November<br />

<strong>2023</strong> (Hong Kong Convention<br />

& Exhibition Centre)

into a naturally calm tone design.<br />

By adding a little ash to a brown<br />

base, the shade mirrors natural<br />

European hair while remaining<br />

bright and translucent.<br />

• Sepia Pink Greige<br />

In order to emphasise the<br />

feminine mood, layer around the<br />

face for beautiful movement, while<br />

creating a wavy design with a soft<br />

feel. The main colour is sepia pink<br />

greige, which is based on pink<br />

with a soft, translucent feel and<br />

the addition of a cool grey colour.<br />

Japan Inspired!<br />

Goldwell Newance by<br />

Topchic colour has<br />

inspired the creation of<br />

the AW22 Japan Collection.<br />

Sepia Pink Greige<br />

Skylight Blue<br />

Antique Gold<br />

T<br />

here is a really high<br />

demand for Japanese<br />

colour in Hong Kong<br />

and across the Asia<br />

market. Salon clients<br />

are looking for the<br />

fashionable and trendy<br />

looks which Japanese colour can<br />

achieve. This is why Goldwell Asia<br />

Regional Artists have created the<br />

inspirational Japan Collection for<br />

this Autumn/Winter season.<br />

Chika Isaji from BLANCO and<br />

Shinsuke Isozaki from KENJE are<br />

from two well-known and highly<br />

regarded salons in Japan. Powered<br />

by Goldwell Newance by Topchic<br />

new colour, these formidable<br />

creative talents present the two<br />

stunning interpretations<br />

showcased here:<br />


A fusion of sophisticated basics<br />

with a uniqueness inspired by<br />

the past, it creates a world view<br />

in an elegant and antique space,<br />

as if captured a moment spent<br />

classically in a European castle.<br />

• Antique Gold<br />

Designed with multiple layers<br />

framing the face, it creates light<br />

movement by adding highlights<br />


A fusion of sophisticated basics<br />

with a future-inspired uniqueness<br />

in order to create a world view in<br />

monotone. An inorganic space<br />

with futuristic textures and lines<br />

to complement the style.<br />

• Violet Greige<br />

To emphasise the beautiful shine<br />

on the hair, create a simpler<br />

straight and sleek shape with<br />

wide bangs. Randomly placed<br />

highlights at different levels of<br />

shade express create contrasting<br />

tones from dark through to<br />

light with just one base colour.<br />

• Skylight Blue<br />

A strongly futuristic impression<br />

is created with a minimal number<br />

of highlights which add accents<br />

around face and nape. Smooth<br />

and rounded lines are created<br />

by blunt cutting around the<br />

outline and layer cutting across<br />

the surface of the hair.<br />

Hair Concept, Colour & Creation:<br />

Chika Isaji and Sayaka Mawatari from BLANCO<br />

and Shinsuke Isozaki from KENJE, for Goldwell<br />

using Goldwell Newance by Tophic Fashion<br />

Make-up Artist: Youhei Haramoto<br />

Wardrobe Stylist: Taiji Goto<br />

Violet Greige<br />

colour<br />


Talking<br />

AboutTexture<br />

Goldwell Asia Regional Artist for Taiwan, Mila Liang,<br />

introduces four, unique curly looks which convey the<br />

confidence style of modern Asian women.<br />

Mila Liang<br />

Structure + Shine is Goldwell’s<br />

premium solution for shiny, long-lasting<br />

waves or permanently straightened hair.<br />

The assortment offers all you need<br />

in order to create beautiful modern<br />

looks while also providing excellent<br />

conditioning benefits.<br />

42 inspiration<br />

Recognising her inborn sensitivity and talents for<br />

hairstyling since early childhood, Mila entered the<br />

hairdressing industry at a very young age. She joined in%<br />

Hair Salon as a team member in 2014, and received the<br />

International Goldwell Master Colourist Certification in<br />

2017. Mila has gone on to become an iconic figure for new<br />

generation hairstylists, demonstrating her extraordinary<br />

sensitivity towards hairstyles and fashion trends. Mila is<br />

well-known for her great attention to details and amazing<br />

perming techniques. She can always pin down the most<br />

suitable wave and texture for each particular hairstyle,<br />

so that commercial hairstyles can also channel the essence<br />

of Haute Couture.<br />

M<br />

ila Liang has designed<br />

two chic textures –<br />

“Oxygen Curl” and<br />

“Teddy Curl”, which are<br />

presented in various<br />

different looks with the<br />

use of selective hair<br />

colours and styling products. From<br />

feminine looks that give a romantic<br />

and elegant touch, to natural yet<br />

charismatic alternatives for daytimes<br />

on the go, the options are endless<br />

when you play with texture!<br />

Complemented by the cool and<br />

warm brown shades from Goldwell<br />

Newance by Topchic Fashion,<br />

curls and waves translate to a<br />

vibrant image when combined<br />

with the power of colour. The result<br />

is an exquisite touch to the daily<br />

hairdo, perfectly portraying the<br />

multitudinous charm of confidence<br />

of stylish modern Asian women.

Oxygen Curl - Korean Luxe<br />

Hair Design: Hazy and dreamlike cloudy layers create a kind of soft sweetness A warm<br />

brownie shade adds a silk-like glow, while height at the crown artfully kees a balanced<br />

proportion to frame the face. By using a sophisticated warm brownie shade, the beautiful<br />

wave wears a silk-like glow with soft and smooth touch, almost like carrying a diffusion<br />

effect. Curlers are also added to sections of the crown to give roots additional height.<br />

Styling: Twist and blow dry the permed hair using Stylesign Softwaver as a base and<br />

moisturizer to gain shiny, bouncy curls. Apply a small amount of Stylesign Curl Control to<br />

tame frizzy hair and then create a multi-layer texture leaving the hair smooth and dazzling.<br />

Stylesign Twist Around is used to create a perfect glossy, long-lasting wave, while<br />

effectively protect hair from heat damage for up to 230°C.<br />

Teddy Curl - Japanese Casual<br />

Hair Design: Softer curls deliver a refined bouncy feeling. These are paired the<br />

irregular wave and texture with the easy-breezy Japanese hipster style. The exquisite<br />

wave softly frames the face with a defined but tender touch, while the loose and casual<br />

curl creates a cool yet lovely and playful image as the lively curls help to look both<br />

younger and slimmer. The cool, smoky brown shades are a great match to the skin tone,<br />

as if a built-in camera filter has been added to the look.<br />

Styling: Teddy Curl is the perfect hairstyle for the clumsy fashionista. Dry hair after applying<br />

styling products to create the ideal voluminous or loose texture. To achieve this more natural<br />

3D curl, after using Stylesign Taming Oil on wet hair, apply some Stylesign Glamour Whip<br />

and leave the hair to air dry naturally. Stylesign Magic Finish may also be used to get a more<br />

shiny and elastic hold if necessary.<br />

Oxygen Curl - Editorial Chic<br />

Hair Design: Subtle curls create a natural and loosely tousled texture, which<br />

stays gorgeous for outdoor activities even on a windy day. The warm, sweet<br />

honey, brown shade amplifies the brightness of a sun-kissed hair colour,<br />

creating a stylish finish that perfectly matches ethereal vibe of Oxygen Curl.<br />

Styling: Again, simply twist and blow dry the permed hair with the use of<br />

Stylesign Taming Oil and Stylesign Soft Waver as base and moisturizer to<br />

gain more shiny and bouncy curls. Twist Around is used to reproduce the<br />

perfect glossy wave with long-lasting yet not stiffening effect, and can<br />

effectively protect hair from heat damage for up to 230°C.<br />

Teddy Curl - Evening Glam<br />

Hair Design: These defined and bouncy waves give impressive volume boost,<br />

with a touch of vintage. An elegant smoky effect on the brown base creates<br />

a high-class glamorous finish to the hair. The S-shaped long curtain bangs form<br />

romantic curves, which are parted in the middle to beautifully frame the face.<br />

Styling: This style emphasizes the sleek and wet look with impressive defined curls.<br />

Apply Stylesign Glamour Whip, which acts as the perfect foundation, to wet hair<br />

and use Stylesign Lagoom Jam for glossy layered effect. Stylesign Big Finish is then<br />

used to give long-lasting and strong hold as well as all-day volume to the style.

Angelo<br />

Seminara<br />

“<br />





- YOU STILL HAVE TO TRY. by Sergi Bancells & Gary Kelly<br />

”<br />

<strong>Estetica</strong> had the opportunity to meet with the one and only Angelo Seminara in<br />

Amsterdam. There, the Goldwell Global Ambassador presented his latest hair collection<br />

during the Kao Salon Global Experience 2022. He combined an inspirational film<br />

presentation with live models on stage to create an exciting, disruptive hairshow.<br />

How did you come up with the idea of reinventing the concept of a hair show?<br />

It’s something I started doing a while ago. I wanted to make shows more sustainable<br />

and at the same time use the content we create in a different way, such as on social<br />

media. The essence of a show is to get together, to have fun and to enjoy the spectacle.<br />

With ‘Hair Every Wear 2.0’ I wanted to create a dialogue as a means to share and<br />

communicate with my colleagues, especially after three years without seeing each other.<br />

I therefore thought we needed to create something special and entertaining, while<br />

keeping it simple at the same time.<br />

You commented that you don’t see yourself as a master, but as an eternal student.<br />

Yes. I always feel like I’m chasing after something. I need to feel I always have new<br />

goals and challenges to achieve, ones which can also enhance and grow my role as<br />

a hairdresser. I therefore feel it’s better to stay always humble and to accept that<br />

sometimes you need to go into a room, lock yourself in and just practice. While I was<br />

Known for his avant-garde, awardwinning<br />

style, Angelo Seminara is one of<br />

the most globally celebrated hairdressers.<br />

Seminara was named Goldwell Global<br />

Ambassador in the Summer of 2020.

working in the salon with Trevor Sorbie, one day he pulled me to one side.<br />

He told me that I needed to understand that in this industry it’s 50/50: you<br />

can’t just be artistic; if you don’t understand business as well, you can’t survive.<br />

It’s important for young hairdressers to think like that, because nowadays<br />

there are so many more opportunities for people to grow than there were in<br />

the past. This doesn’t mean success is guaranteed – you still have to try.<br />

Sometimes is good to fail - it pushes you to learn and grow.<br />

I definitely agree. Strangely, I sometimes think it’s better to lose in a hair<br />

competition. I know people who’ve been nominated for years and they never<br />

win. However, if you look at their career, it would probably have stalled if it<br />

wasn’t for their desire to keep competing So it’s not about the destination, for<br />

me it’s the journey that really matters -that is what’s really important in life.<br />

These days you are presenting your new tool, Solage. What is it all about?<br />

I like what this tool Solage can do. It’s able to achieve the most beautiful<br />

results in a really natural way. This is because, as its name suggests, it gives<br />

a really sun-kissed effect. We’re talking about the effects of light and creating<br />

something that looks really natural. If you learn how to use Solage confidently,<br />

you can have great fun creating one colour, two colours, three colours, subtle<br />

effects, babylights... whatever you desire. We have created four new<br />

techniques, all based in different lights.<br />

How would you describe it to your colleagues around the world?<br />

Imagine we have two Picasso paintings: I’m going to put one in the dark for<br />

5 years and I’m putting the other one outside for the same time. What do you<br />

think is going to happen? One of the paintings is going to discolour naturally<br />

and that is precisely the beautiful light effect that I wanted to create with hair.<br />

What excites you the most about our industry?<br />

For me, the way we do colour and everything about the world of colour - it’s<br />

what really interests me. I love working with Goldwell and I am really inspired<br />

by the amazing creative opportunities that Elumen and Elumen Play open up<br />

for me. Colour for me is the key - it's also our main business in the salon. I<br />

remember never, never, never leaving a client without colour in their chair.<br />

You do a great haircut but how can you take it to another level? It’s like<br />

turning a light on and you create tridimensionality, texture and volume - all<br />

with colour. A beautiful colour also makes the hair look healthier.<br />

What is your relationship with fashion and art?<br />

I like to work with installations and fashion curators around the world,<br />

because it really isolates me from what I normally do. It takes me into a world<br />

that I don’t know as well as I might. I’ve been so lucky working in places like<br />

China, Korea, USA, Mexico, France, Italy and Austria. I was recently at the<br />

Venice biennale, with the amazing fashion and art curator, Judith Clark.<br />

Wella Professionals<br />

Scan the QR code to watch<br />

the ‘Hair Every Wear 2.0’<br />

film by Angelo Seminara,<br />

launched at KSGE 2022.<br />

interview<br />


Global Creative<br />

Awards 2022<br />

Winners<br />

The Global Creative Awards evening with the announcement of the new Gold, Silver<br />

and Bronze Winners was one of the numerous highlights of the Kao Salon Global<br />

Experience 2022. For stylists from all over the world, the Awards offer the chance to<br />

show off their full creativity - without limits. They are an opportunity for stylists to<br />

create their own, unique hair look, showcasing their innovative skills and full creative vision.<br />

Stylists can compete in two different ways - the Technical Awards with three different<br />

categories and the Editorial Awards with four categories.<br />

This year nearly 70 Stylists from 37 countries joined the live competition in Amsterdam<br />

to showcase their creativity in front of an international Jury. Let us introduce you to the<br />

winners of this year‘s Global Creative Awards.<br />


GOLD<br />


Technical<br />

Awards<br />

New Talent<br />

Colorist<br />

of the year<br />

Creative<br />

Colorist<br />

of the year<br />

Creative<br />

Haircutter<br />

of the year<br />


Tiew Pei Yu<br />

The Editor Salon<br />


Junz Loke<br />

Evolve<br />

ITALY<br />

Daniela Farzetti<br />

Daniela Hair Group

Technical<br />

Awards<br />

New Talent<br />

Colorist<br />

of the year<br />

Creative<br />

Colorist<br />

of the year<br />

Creative<br />

Haircutter<br />

of the year<br />

BRONZE<br />

SILVER<br />

CANADA<br />

Emily KooistraThe Salon<br />

Cyan<br />


Ian Lee Jia Pei<br />

The Editor Salon<br />

USA<br />

Rafael Monzó López<br />

D'Autor by Rafa Monzó<br />


Lucia McEvoy<br />

Tony Wood Hairdressing<br />


Tasha Yip<br />

Red Hill Hair Salon<br />

USA<br />

Alex Tant<br />

The Upper Hand - River Oaks<br />


Kao Salon<br />

Global Experience<br />

in Chicago!<br />

Be part of the live global creative awards at<br />

the Kao Salon Global Experience in Chicago.<br />

Stylists can compete in two different ways -<br />

the Technical Awards with three different<br />

categories and the Editorial Awards with four<br />

categories:<br />


Creativity that starts with a photoshoot and<br />

ends with a live technical competition.<br />

The participants of the technical categories<br />

have to compete first at the national level in<br />

their country. Afterwards the Gold winners<br />

move on to the international live competition.<br />


Four exciting categories of photo-only global<br />

competition that celebrate the ultimate in<br />

editorial creativity.<br />

The participants of the editorial categories<br />

have to compete globally in this Photo-Only<br />

International Competition.<br />

The Gold Winners of each of the technical<br />

categories deserve the recognition and<br />

reward for all of their creative efforts. In<br />

addition to their trophy, they will receive global<br />

editorial coverage with ESTETICA <strong>Magazine</strong>s.<br />

Take the chance to show the world what a true<br />

creative does: Imagine, Create and Inspire.<br />

For more information and all of the<br />

requirements, rules and regulations of the<br />

Global Creative Awards, please go to<br />

www.globalcreativeawards.com<br />

The Kao Salon Family is looking forward to seeing<br />

you LIVE again at the Kao Salon Experience <strong>2023</strong><br />

in Chicago on September 24th-25th!

Editorial Colorist of the year<br />


GOLD<br />



Ben Driscoll-Price<br />

Price & Driscoll<br />

Amy Wardley<br />

John Oliver's<br />


www.globalcreativeawards.com<br />

Jack Mead & Lydia Wolfe<br />

Jack & the Wolfe

Avant Garde Stylist of the year<br />

Editorial<br />

Awards<br />



Tom Yek Teng Siong<br />

Decrypt Hairdressing<br />

Manou Grijsen<br />

Twins Hair & Beauty Dalen<br />


GOLD<br />


Abbie Jackson<br />


Salon Team of the year<br />


GOLD<br />


SPAIN<br />

Siew Thiam Kui<br />

Artist Hairdressing<br />

Rafa Monzó López<br />

D'Autor by Rafa Monzó<br />


www.globalcreativeawards.com<br />

Donna Page<br />

Salon Prisma

Men’s Hairstylist of the year<br />

Editorial<br />

Awards<br />



Andrew Plester<br />

Hare & Bone<br />

Jeffrey Den Dikkenboer<br />

Jeffrey Den Dikkenboer<br />


GOLD<br />


Jos Verzijlberg<br />

Kapsalon Jos Verzijlberg

Kao Salon Global<br />

Experience 2022<br />

Amsterdam was the destination for over 2,300 global<br />

hairdressers and industry guests, who united at the Kao Salon<br />

Global Experience 2022 to hear the announcements of this<br />

year’s Global Creative Awards winners. Gary Kelly<br />


For those participating in the competition,<br />

the most highly-anticipated part of the Kao<br />

Salon Global Experience was without doubt<br />

the gala evening held at the Amsterdam<br />

RAI Convention Centre, where the names<br />

of the Gold, Silver and Bronze Awards<br />

winners in each of the categories were<br />

announced. The evening also included two<br />

outstanding stage shows by Angelo<br />

Seminara and Mario Krankl, as well as the<br />

presentation of a truly beautiful collection<br />

to herald the exciting relaunch of Kerasilk<br />

in early <strong>2023</strong>. “It was a huge pleasure to be<br />

able to do host the event live again this<br />

year,” said John Moroney, VP Creative &<br />

Communication. “Our salon owners and<br />

stylists were thrilled. It’s a place to meet<br />

up with like-minded artists and create<br />

friendships for life. Every type of creativity<br />

was waiting for the guests – from the<br />

contemporary colour and style of Goldwell<br />

to the street style craftsmanship of KMS<br />

and the chic, editorial styling of Oribe.”


Five inspiring Artist Sessions gave guests from<br />

all over the world the opportunity to experience<br />

excellent mastery of their craftmanship. These<br />

were: internationally renowned J.7 Creative<br />

Team from Stuttgart, Germany; EVOLVE, an<br />

award-winning salon based in Singapore;<br />

Oribe Hair Care ambassador, STACEY<br />

CICERON; top international hairstylist HUUB<br />

EYSINK and multi-award winners, TAZ HAIR<br />

CO. The Academy stage in 2022 showcased<br />

five Academy Teams from around the world<br />

sharing the newest trends from their cities.<br />

The best educators & artists joined them live<br />

on stage: Sona Brado & Daniel Bruns,<br />

Agnes Westerman & Sascha Haseloff,<br />

Salome de Wet & Neil Barton, Kylie Bussing<br />

& Jacob Khan and Nicci Welsh. The event<br />

ended with an announcement that the Kao<br />

Salon Global Experience <strong>2023</strong> will be held in<br />

Chicago, USA!<br />

GOLD<br />


SILVER<br />


BRONZE<br />




>>> For a full list of all<br />

Gold, Silver and Bronze<br />

winners, please visit<br />


Trend Leaders!<br />

The looks created by the National Winners from across Asia<br />

at the Kao Global Creative Awards 2022. Their creativity<br />

helps drive forward and influence hair trends worldwide.<br />

New Talent Colorist Category<br />


Qichao Liu,<br />

Hong Kong<br />

Tim Chan,<br />

Hong Kong<br />

Tiew Pei Yu,<br />

Malaysia<br />

Winne Chai,<br />

Malaysia<br />

Anh Tuan Cao,<br />

Vietnam<br />

Vu Linh Thach,<br />

Vietnam<br />

Jin-Qi Hu,<br />

Taiwan<br />

An-Ting Hsiao,r<br />

Taiwan<br />

Ka Ki Chan,<br />

Hong Kong<br />

May Chang,<br />

Malaysia<br />

Tien Dong Nguyen,<br />

Vietnam<br />

56 awards

Creative Colorist Category<br />


Tasha Yip,<br />

Hong Kong<br />

Tin Hung,<br />

Hong Kong<br />

Jia Pei Lee,<br />

Malaysia<br />

E Kai Lee,<br />

Malaysia<br />

Junz Loke,<br />

Singapore<br />

Alan Tan,<br />

Singapore<br />

Bi-Hui Lin,<br />

Taiwan<br />

Jie-Kai Yan,<br />

Taiwan<br />

Xuan Trang Nguyen,<br />

Vietnam<br />

Ha Nguyen,<br />

Vietnam<br />

Sammi Yuen,<br />

Hong Kong<br />

Chefuu Lee,<br />

Malaysia<br />

Ai Ling Xing,<br />

Singapore<br />

You-Hsin Kuo,<br />

Taiwan<br />

Phi Hung Do,<br />

Vietnam<br />

Men’s<br />

Hairstylist<br />

Category<br />

Avant Garde Category<br />

Salon Team Category<br />


Daniel mhbh<br />

Malaysia<br />

Yek Teng Siong, Decrypt<br />

Hairdressing, Malaysia<br />

Lei Ronald,<br />

Hong Kong<br />

Artist Hairdressing,<br />

Malaysia<br />

Hair Theorem,<br />

Hong Kong

A Word from the<br />

Champions!<br />

After their outstanding achievements at this year’s<br />

Kao Global Creative Awards, we couldn’t wait to<br />

interview the Asean category winners.<br />

Team Asean proved their expertise in colour and styling is second to none, as they scooped three awards in the two<br />

big international categories – New Talent and Creative Colour – as well as Gold in Avant Garde and Salon Team of<br />

the Year. Here’s what our creative experts had to say about their incredible experience and huge success in<br />

Amsterdam last October.<br />


TIEW PEI YU, Malaysia, New Talent Gold Winner<br />

How do you feel about your international experience at the Global Creative Awards?<br />

l am very honoured and very happy, because it was such a precious experience of a lifetime.<br />

What was it like being in Amsterdam?<br />

It was a very good experience. You can go to different countries to see hairdressers from all over the world<br />

communicating with each other and seeing different technology at work. It makes you realise just how spectacular<br />

the international stage is.<br />

Tell us about your winning look?<br />

The inspiration behind my winning look was the metaverse & futurism.<br />

What’s your advice for others thinking of entering the GCAs in the future?<br />

Look through lots of fashion magazines to learn more about fashion, makeup, art and other aspects of the total look.<br />

As a hair creative, what makes working in partnership with Kao so special for you?<br />

Their continuous research and development into innovative products and technology can really help me with my<br />

future development and perform better for my customers.<br />

Who would you like to send some special thanks to?<br />

I would like to thank Goldwell for this opportunity and, of course, my salon, The Editor Salon.

JUNZ LOKE, Singapore, Creative Colourist Gold Winner<br />

So tell us more about your international experience like the Global Creative Awards?<br />

It was awesome! It’s really an eye-opening experience to get to compete with the best hairdressers from around the world.<br />

I think it’s more like a sharing platform than a competition and it gave me goose bumps when I saw the all the<br />

international artists showcase their art work on the stage. I felt so motivated and pushed myself to be my best<br />

What about Amsterdam, it’s a great city, isn’t it?<br />

Yes, it is. I’ve always wanted to visit Amsterdam – it’s such a beautiful city. I am obsessed with the architecture, colourful<br />

houses and the art scene it so inspiring. Besides the competition, I spent most of the time at galleries and in book stores.<br />

Explain some more about the inspiration behind your winning look?<br />

This striking hair creation is derived from 80s punk culture. It’s intention is to represent contrasting visual narratives<br />

from both the inception of punk culture caused out of pop art tones played against on the art of “Kabuki”.<br />

What advice would you give to anyone thinking of entering the GCAs in <strong>2023</strong>?<br />

It’s hard to be original nowadays, so stay curious and keep exploring. Look at the work of existing great hairstyles and<br />

then add your own elements and transform them into your personalised art work.<br />

Working in partnership with Kao must feel special after winning an international award like this.<br />

Whenever I at work, I feel so confident with all the products. They help me to be more creative during the entire process.<br />

Who would you like to send some special thanks to?<br />

Of course, my amazing team: photographer, Zantz; stylist, Mae; make-up artist, Wee Ming and my models, Joanne &<br />

Weng Yao. Thanks go to Ken Hong and Evolve for the biggest support possible in this competition. Thanks also to<br />

Kao salon and Goldwell Singapore for organizing such a fantastic platform for all of us to express our creativity. I’m so<br />

glad to have been part of it.<br />

IAN LEE JIA PEI, Malaysia, Creative Colourist Silver Winner<br />

What did being part of an amazing international experience like the Global Creative Awards mean to you<br />

personally?<br />

I feel very excited to have been able to witness what's happening on the global stage. The GCAs can bring together<br />

hairstylists from around the world and we can learn so much from each other.<br />

Were you impressed by the beautiful Dutch city of Amsterdam?<br />

Amsterdam is an amazing city. There is such a great mix of different people and cultures there. I was able to learn<br />

something about their culture as well. I love this beautiful city so much.<br />

What was the inspiration behind your winning look?<br />

My inspiration came from futuristic forms and the diversity of the metaverse. I really wanted to create a look from future.<br />

So, what advice do you have anyone thinking of entering the GCAs in <strong>2023</strong>?<br />

Personally, the reason why I entered was to challenge myself and to break away from just working in the salon. I also<br />

wanted people to help put Malaysia on the hairdressing map! Therefore my advice would be to challenge yourself, be<br />

yourself and show the world who you are and where are you from.<br />

As a creative colourist, what is special about working with Kao?<br />

Kao provide me with a platform to explore lots of opportunities. They also teach me different skills that are very useful<br />

and which I can share with other hairdressers.<br />

Who would you like to send some special thanks to?<br />

I’m very proud to be part of The Editor Salon’s team. I would like to especially thank Chefuu & Kai. I’d also like to<br />

thank my girlfriend, family and all the people who have helped me on my journey. I believe that the support of others<br />

is so important to our personal success.<br />

TOM YEK TENG SIONG, Malaysia, Avant Garde Stylist of The Year Gold Winner<br />

How did it feel to be part of an amazing international experience like the Global Creative Awards?<br />

This is the second time for me participating in the Kao Salon Global Awards Editorial Avant Garde Stylist Of The Year.<br />

The first time it was tough, as we needed to complete the design and photo-shooting during the pandemic restrictions.<br />

I was so honoured to be shortlisted for the international top 6 last year. Although I did not win, it did not stop us from<br />

coming up with new ideas and concepts. In the end, the effort paid off! It was such a honour to win this year and it’s<br />

given me such a sense of encouragement.<br />

What was the inspiration behind your winning look?<br />

Weaving Art Heritage. Weaving has a long history and influence in Chinese culture. Traditional woven products are<br />

quite rare nowadays and are replaced by machine manufactured products. People have lost their appreciation of<br />

artisan beauty and look for instant gratification.<br />




interviews<br />


How did you find the live-streaming experience?<br />

It is a pity that I was unable to participate at the live event in beautiful Amsterdam. I am, however, grateful that Kao<br />

organized the live-streaming experience so I could enjoy the international competitions and amazing performances<br />

on-stage. The whole thing was eye-opening and very rewarding.<br />

What advice would you give to anyone thinking of entering the GCAs in <strong>2023</strong>?<br />

Persistence and hard work are the key to achieve your goals and dreams. Focus on the process not the results, even if you<br />

lose you can always learn and gain new experiences. Be fearless, every downturn may signify another great achievement<br />

ahead. Good luck!<br />

What makes working in partnership with Kao so important from your perspective?<br />

Professional hairdressing products from Germany, with more than 60 years of history and sales network of more than 40<br />

countries. An established identity to transmit international hairdressing fashion information and trends, providing the<br />

latest product knowledges and training, exclusive products line for hair stylists to achieving excellence and top-notch<br />

satisfaction from the customers. Kao’s brands also provide platform and international competitions every year for hair<br />

stylists to learn from each other and show themselves, nurturing the next generation of creatives.<br />

Who would you like to send some special thanks to?<br />

I would like to thank my wife for all of her support and tolerance, my family, the Decrypt team and my friend Peter<br />

Pang for his precious advice. My photographer, Darren Loke, model agency elpismodels, make-up artist Tyler and my<br />

teachers Sam Han, Elvin Soh, Kelvin Tang.. I also much appreciate Goldwell Malaysia for giving us such a great<br />

platform on which to work.<br />


SIEW THIAM KUI, Malaysia, Salon Team of the Year Gold Winner<br />

How did it feel to be part of an amazing international experience like the Global Creative Awards?<br />

It was such a great experience. To be able to participate in this event with hairstylists from all over the world was<br />

phenomenal. When it was announced that we were the Gold winner, we couldn’t believe it because all the finalists’<br />

work was so great.<br />

Tell us about the Amsterdam experience?<br />

I felt as if my horizons have been broadened. I saw so many interesting things. In addition to seeing the live competition, I<br />

also saw the hair shows. The latest trends were amazing – really mind-blowing!<br />

What was the inspiration behind your winning look?<br />

The work is inspired by “Light in the Darkness”. Therefore, white is used as the main colour symbolising rebirth and hope.<br />

We have also summarized our work into 3 different categories: the light of hope, the light of faith and the light of love.<br />

What advice would you give to anyone thinking of entering the GCAs in <strong>2023</strong>?<br />

Don’t just think about it, but dare to participate. We can only win if we are finalists, so you’ve got to be in it to win it! To be<br />

able to represent your country and join the <strong>2023</strong> event in Chicago is such an amazing opportunity.<br />

What makes working in partnership with a Kao so special for you?<br />

It’s amazing to be a partner with Kao. There are many Goldwell hair colour shades for me to choose from. Therefore, it<br />

allows me to be creative without limits. In addition, the quality of Goldwell aftercare products is also guaranteed. So as<br />

well as using them myself, I can retail them to my customers with confidence.<br />

And finally... who would you like to send some special thanks to?<br />

My team ,especially Weng Kin, Without him we wouldn’t have been able to do such a great job. Also my family -<br />

especially my mum, who is always there to silently support me. I’d also like to mention my godbrother and sister-in-law -<br />

large part of this works is inspired by them. Last but not least, I would like to thank my mentor, Mr Elvin Soh.

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