Estetica Magazine ASIA Edition (1/2023)

ASIA EDITION 

INSPIRATION 

Shows, Exhibitions 

& Creative Ingenuity 

SALON LIFE 

How to Survive the 

Green Stress Test 

RESTYLING 

From Printed Page to 

Digital Interactivity

BELIEVE IN 

WHAT YOUR 

HAIR CAN BE 

POWERED BY 

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FOR YOUR BEST 

HAIR YET 

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Trusted by professionals, transformational by nature, 

KERASILK’s pioneering haircare, enhanced with Biomimetic Silk, 

promises a stronger, more beautiful future for your hair.

YOU DO YOU. 

#ALLABOUTHAIR

haireditorial 

1946 1951 1961 1973 

E02 

RESTYLING: ONGOING FOR OVER 77 YEARS 

In its 77-year journey so far, ESTETICA has always endeavoured to update and innovate 

its editorial content and graphic design. This began with our logo, which started out in 

italics in our first issue in March 1946, before moving into block capitals from the 1960s 

onwards. The choice of a more elegant font in either black or white was combined with a 

new cover layout. Together, they have defined the identity and high standards of the magazine. 

They have gone hand in hand with the overall graphic design, which has also evolved 

over the years. 

Our Spring ‘23 edition heralds an impactful and innovative restyling. Starting right from 

the cover with the insertion of the HAIR logo in the header. The new look of EsteticaHAIR 

will be immediately evident by flipping through the pages of the magazine: stronger 

images, more concentrated and readable texts with unmissable focal points clearly marked. 

Column titles make the topic of discussion immediately apparent: with the contents 

of hair fashion and current affairs distinguished by HAIR and the professional articles by 

PRO. This is all done to maximise harmony in the layout as a whole, as you will discover as 

you turn the pages... 

FROM PRINTED PAGE TO DIGITAL INTERACTION 

But the big news, however, is linked to the interactivity of the pages with multimedia 

content on both esteticamagazine.com and all the linked social networks. In fact, 

Estetica‘s content will be immediately enriched on smartphones and tablets: just scan

COVER 

Magenta Collection 

by Andrew Smith 

FOCUS 

Hair Luxury 

Fashion Catwalks 

RESTYLING 

Dalla carta stampata 

alla carta interattiva 

1980 1990 2023 

the QR Code and… videos, photo galleries and deeper editorial insight will become 

available. In-depth product information and cutting & colouring techniques will come 

alive, with contributors to each issue having the opportunity to communicate to an 

extent which has never been possible before. 

With digital interaction, there will be no more limits to the frontiers of augmented 

reality. You will be first in the queue to see seminars, trade shows and industry events 

from around the world. And you can participate in fashion and catwalk shows in ‘live 

mode’ - without leaving your salon. 

MAGAZINE IN ONE HAND, SMARTPHONE IN THE OTHER 

To be connected to Estetica’s extra interactive content, simply scan the relevant QR 

Code shown on the page of interest. With one hand you can leaf through the various 

articles in Estetica, while with the other you can use your smartphone to scan away for 

more dynamic content. Equally evident is the added value that you can offer to clients 

who wish to browse the magazine in the salon while they’re waiting for their service or 

for their colour to develop. These new, narrative formats offer huge visual impact as well 

as new sources of inspiration. They’re also really quick and easy to interact with, 

allowing you to discover every facet of hair fashion. New EsteticaHAIR offers so much 

more than a reading experience. This is lots of additional content indicated by QR 

VIDEOS and MORE. Happy reading... and happy watching! 

Roberto Pissimiglia 

video 

video 

03E

CELEBRATING 75 YEARS OF 

INSPIRING CREATIVITY. 

#GOGOLDWELL #GOLDWELL75

DISCOVER 

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A new digital way to enhance 

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hairdirection 

CREATIVE 

FUSI N 

O 

James Earnshaw for Wella Professionals 

■ 

E06

HAIR DESIGN HAS NO 

BOUNDARIES – IT’S 

A LIMITLESS 

EXPRESSION OF 

CREATIVITY, EXPERTISE 

AND BEAUTY. SO, 

IGNORE CONVENTION 

AND EMBRACE THE 

DIFFERENCE! 

Gary Kelly & Marie Scarano 

■ GO GIRL BUZZ CUT. Once a moralebreaker 

for marine boot camp, the buzz 

cut for women and girls conveys a 

message of attitude, self-confidence and 

no-nonsense beauty… especially if you 

add your favourite fashion colours. 

James Earnshaw USA/UK 

▲ GRAPHIC ANDROGYNY. This 

androgynous short style highlighted 

Mirza’s intention to showcase textured 

hair in obscure shapes using only male 

models. When it came to make-up for 

this short style, full smoky eyes and 

glossy lips were added to emulate the 

look of a female model, playing up the 

gender bending elements in his design. 

“The extreme shape was meant to be 

showstopping - an expression of fun 

fashion on the edge,” says hair designer, 

Mirza Batanovic, USA 

◆ UNISEX CURLS. Given how the hair is 

brushed back, could we call this a faux 

mullet? In any case, these curls can work 

for both the male and female of the 

species. Suitable for trending wet looks... 

or maybe even with a headband? 

Alex Burt, USA 

● STRENGTH & CONFIDENCE. “In a world 

where you can be anything you wish to 

be, I was inspired to create a collection 

of images that represented the 

individual rather than the gender, with 

styles that could be applicable to every 

single person and give them a confident 

outlook on life. This gorgeous image, 

although shot from behind, portrays a 

feeling of strength, confidence and 

individuality at its very best. The look 

also showcases the progress of the 

hairdressing industry, where much more 

creative styles are being completely 

transitioned into modern day trends 

and requests.” Darrel Starkey, UK 

Hair: Alex Burt @barberdynamics for Denman Brushes / Photo: Chris Bulezuik 

Hair: Mirza Batanovic / Photo: Richard Monsieurs / Make-up: Emilia Adamkiewicz 

▲ 

Hair: Darrel Starkey @hairbydarrel / Make-up: Abbie Beautement @abbiebooboo 

Photo: Anthony Sheridan @sheridanphoto 

◆ 

● 

07E

hairdirection 

■ 

Hair: Daniele De Angelis, TONI&GUY, London / Colour: Stuart Matuska / Make-up: Maria 

Comparetto and Katie Moore / Styling: Borna Prikaski Photo: Kevin Luchmun 

◆ 

▲ 

Hair: Mego Ayvazian, Patrick Kalle, Wesley Palmer, Joshua Bernard, Sarah Harris & Assistant: Lorena 

Garcia for Farouk Systems Photo: Mohammed Ghanayem Make-up: Jannette Marin & Ashley Reyna 

Hair: Teri Lowe / Styling: Rasa Balcuiniate / Make-up: Stacey Ellen Simpson / Photo: James Nicklin 

■ LONDON GRIT. The smoky hues 

associated with the spirit of London are 

dominant in this look from the Chic 

Collection by Farouk Systems, Inc., 

evoking the English capital’s stone and 

steel skyline. The versatility of a shortish 

shaggy cut with a tousled wind-blown 

texture makes it easy to switch from 

female to male, night to day, work to 

play! Team Farouk, USA 

▲ MODERN DANDY. “This look is 

from my collection, Fluid. It’s a hair 

story that uses male models to 

demonstrate how strong colour choices 

can be wearable for all. This look was 

inspired by the trend for gender fluid 

styling throughout pop culture history. 

I wanted to create an 80s’ new romantic, 

eccentric dandy feel with a modern 

twist. The colouring technique plays on 

the trend for root colouring, but in 

reverse. I love how the lighter root 

brings softness and femininity to the 

look, yet it is a bold, exciting choice. 

I think the reverse root really helps to 

elevate the whole look.” Teri Lowe, UK 

◆ DEPTH & COLOUR. “This is one of my 

favourite images from my Momento 

collection – the shapes, the colour, the 

depth all work together to create an 

eye-catching image. The form and the 

shape of the hair was worked together to 

bring a fresh approach to hairstyling. 

I wanted to combine a striking cut with 

a creative colour to create an image 

that captured a moment in time, her 

personality and the beauty of the 

hairstyle.” Daniele De Angelis, UK 

● SIXTIES VIBE. Lending new meaning 

to the mop cut. Just add lots of colour, 

volume and free-style texture for an 

androgynous update to a Sixties vibe! 

Charlie Price, USA

Hair & Colour: Charlie Price @charliepricehair / Photo: Fred Langer / Make-up: Tiaja Pierre @tiajamaisondebeaute 

● 

09E 07E

hairdirection 

Hair: Janene Hawkins Bush - Fellowship Project Men 2022 Team Sponsored by Wahl UK / Art Direction: Simon Shaw, Project Men Leader / Photo: Paul Simmons (Happy Jack Photography) & Sara Simmons 

●

● UNDEFINED GENDER. “I am so proud 

of this image. I love to create and make 

a difference and I was the only person 

on this shoot to go with androgynous as 

my choice of model. It defines the 

fusion of the world today and the people 

within it. This image was created with 

the blended crossover of females into 

the barbering sector and was inspired by 

a new generation, not defined by gender, 

to show that females can be whoever 

they wish to be.” Janene Hawkins Bush 

- Fellowship Project Men 22 Member, UK 

■ EMPOWERING STATEMENT. “With this 

look we wanted to achieve a very 

androgynous feel. The mullet cut has 

become a huge trend over the past 

couple of years and it is no longer a 

haircut we only see on men. We now see 

many women embracing this look - and 

looking incredibly cool and chic whilst 

doing so! For me, this shows a very 

empowered, confident woman rocking 

an incredibly bold hair look.” 

Suzie McGill, UK 

▲ ASIATIC OPULENCE. This look is from 

my FUYU collection, which means 

‘wealthy’ in Chinese. This looks capture 

the opulence and luxury of rich Asian 

culture. I love the dynamic, precise 

shape of the cut and how the red frames 

the face for undeniable impact. This 

look feels expensive, and it exudes a 

powerful attitude that I think is truly 

captivating.” Tim Scott Wright, UK 

◆ CLUB KIDS & DRAG QUEENS. “This 

image is a reference to the club kids and 

drag queens of the 90s. The fearlessness 

that they had is really at the core of what 

I do when I create - and being able to 

leave the house with different hair as 

often as you would change your clothes. 

That, for me, is an extension of that 

expression of boldness. Junz Loke, 

Singapore 

▲ 

◆ 

■ 

Hair: Suzie McGill, Artistic Director at Rainbow Room International 

Hair: @35a_official / Styling: @weiluntok @rickowensonline @ 

denisechongadornments / Make-up: @shashamsi / Colour: @goldwellsg 

Hair: Tim Scott Wright / Photo: Michael Young / Stylist: Clare Frith / Make-up: Maddie Austin 

11E

DENIM 

haircatwalks 

OBSESSED 

Laura Castelli 

spring 

summer 

2023 

Off White 

E12 

CATWALKS PHOTOS: IMAXTREE

Bluetamburin 

Act N. 1 

Annakiki 

Bally 

Laruicci 

Miu Miu 

Diesel 

Blumarine 

ALL INCLUSIVE BLUE DIMENSIONS. 

FROM CROP TOPS TO MAXI 

SKIRTS & ACCESSORIES; FROM 

BAGGY TO LOW SLUNG, INK BLUE 

TO PASTEL; RIPPED & SEWN. 

ALWAYS REINVENTED. 

Az Factory 

GCDS 

GCDS 

Scan the QR Code 

to experience Diesel on the 

fashion runways! 

video 

video 

13E

haircatwalks 

S TORM 

E14H 

AIR 

Thom Browne 

spring 

summer 

2023

Act N. 1 


Valentino 

Halpern 

Alessandra Rich 

IDEAS UNITE TO IMPACT THE HAIR. 

GRAVITY DEFYING PONYTAILS 

CONVERSE WITH FLAT WAVES & 

VOLUMINOUS MULLETS. GOING 

SHORT, FRINGES RECEDE WHILE 

TEXTURE TAKES A HOLD... 

Blumarine 

Az Factory 

Ferrari 

Prada 

Givenchy 

Valentino 

Kronthaler Westwood 

Kiko Kostadinov 

Kabuki style in 

hair fashion by Act N.1. 

Scan the QR Code! 

video 

video 

15E

haircatwalks 

SUMPTUOUS 

SILVER 

spring 

summer 


Annakiki 

E16

SHINE ACCORDING TO TASTE AND 

ADD SOME THERAPEUTIC SPARKLES. 

A PICK-ME-UP ON DEMAND FOR 

DULL MORNINGS TO LIGHT UP THE 

DAY WITH A TOUCH GLAMOUR, WHILE 

EVENINGS ARE NOT EXCLUDED. 

Emporio Armani 

Philipp Plein 

Germanier 

Annakiki 

Avellano 

Philipp Plein 

Az Factory 

Unserten 

Cowan 

Act N.1 

How make-up sparkles 

with Az Factory! 

Scan here... 

video 

video 

17E

haircatwalks 

spring 

summer 


ACCESSORIES 

EVERY- 

WHERE 

GCDS 

E18

Loewe 

Laquan Smith 

Vivetta 

Valli 

Laruicci 

GENDER IDENTITY OVERCOMES 

THE FINAL FRONTIERS OF FASHION. 

REMOVE ANYTHING SURPLUS 

TO REQUIREMENTS & CUT TO THE 

ESSENTIAL. LESS FABRIC AND MORE 

STARS, FLOWERS & BUTTERFLIES! 

Collina Strada 

Puppets and Puppets 

Anomalous Vivetta 

See David Koma’s 

fashion ideas by 

scanning the QR Code! 

David Koma 

video 

video 

19E

hairexhibition 

AZZEDINE 

& ARTHUR 

AN EXHIBITION IN PARIS 

TELLING HOW DESIGNER ALAÏA 

AND PHOTOGRAPHER ELGORT 

UNITED TO CAPTURE 

THE FASHION OF THE EIGHTIES. 

Daniela Giambrone 

REAL WOMEN, vivacious and 

independent. A true narrative of 

the femininity of the 1980s from 

the artistic duo, Azzedine Alaïa 

and Arthur Elgort. Running until 

20th August, the En Liberté 

exhibition at the Azzedine Alaïa 

Foundation in Paris is dedicated 

to their creative partnership. 

Its significance is that it led to a 

movement which shifted the emphasis 

of fashion from catwalks and couture 

houses to the city streets. Elgort, 

meanwhile, brought a breath of 

fresh air to the fashion photography 

of those years with a lighter, more 

spontaneous style. The exhibition 

includes Freedom, a monograph 

of over 150 historical images. 

Azzedine Alaïa 

with Veronica Webb 

&Naomi Campbell 

E20

Naomi Campbell 

& Jennifer Gimenez, 

Paris, 1986 

< 

Arthur Elgort 

& Grethe Holby Elgort, 

New York, 1987 

21E

haircolours 

VIVA 

MAGENTA 


HARMONIOUSLY SPARKLING, IT COMES WITH HINTS OF CHERRY & VIOLET. 

YOUTHFUL IN ITS VERSATILITY, IT’S THE PANTONE COLOUR 2023 - AND, 

FOR HAIR COLOURISTS AROUND THE WORLD, IT’S A DREAM COME TRUE! 

IT’S NOTHING TO DO WITH 

WINE, but this year’s Pantone Colour 

of the Year is mouth-wateringly tasty! 

Viva Magenta 18-750 is so nuanced as 

to perfectly bridge the gap between reds 

and pinks; that in itself is enough to 

make designers, couturiers and 

hairstylists fall in love with it. It’s the 

embodiment of a colour which 

communicates creativity and positive 

energy. Highly contagious, it spreads 

like wildfire conquering furnishings, 

clothes and accessories in its wake. 

When applied to the hair, it vibrates 

with personality, giving each style a 

touch of uniquely exuberant glamour. 

Who wouldn’t want to break the 

monotony of everyday life with 

highlights of cherry, cyclamen and 

cochineal? Cleanly elegant, Viva 

Magenta transforms unpredictability 

into bespoke beauty. 


and discover 

Viva Magenta hair! 

video 

video 

E22

Mustard 

Koket 

Annie Sloan 

< 

HAIR: Robert Eaton 

@Fellowship for 

British Hairdressing 

PHOTO: R. Miles 

Inesartdesign Top Drawer

hairvip 

ROCK 

ICON 

Giancarlo Rapetti 

DAMIANO DAVID FROM MÅNESKIN KNOWS THE RULES OF THE GAME: KEEP 

REINVENTING YOURSELF, BUT MAINTAIN A STRONG PERSONALITY THAT 

IDENTIFIES YOUR CHARACTER. IN OTHER WORDS, BE YOURSELF! 

FROM LONG WAVY LOCKS to the 

buzzcut with which he inaugurated 

2023, Damiano David’s hair look has 

gone through an infinite series of wavy 

bobs, mullets, slicked back styles and 

undercuts. Since his first appearance on 

stage at X-Factor 2017, Damiano’s hair 

has lengthened, shortened and taken 

on countless different appearances, but 

it has always kept faith with the classic 

rock heritage from which the Måneskin 

frontman clearly draws inspiration. He 

has never lost his strong identity as a 

latterday rock icon, celebrating his 24th 

birthday by treating himself to a razor 

cut which he posted on Instagram a 

few days before the release of Rush! 

- his band’s third album, which is 

already a global success. 

Photo: Getty Images 

E24


to see other looks from 

Damiano & the band! 

video 

E+ 

video 

25E

hairvision 

SYNERGY 

A perfectly sharp midparting 

channels the eye 

along the gloriously blonde 

hair lengths. Diligent 

hair prep leads to an 

outstanding conclusion! . 

CAUSE 

& 

EFFECT 

Hair: A. Kiryliuk & SK Style Barcelona/Photo: David Arnal/Make-up: Miguel Silva 

E26

GEOMETRICS 

The ultiimate power-bob 

or a look for all seasons? 

Perhaps from the front, 

yes, but change the angle 

and everything goes rogue. 

Hair: Danilo Giangreco/Photo: Jack Eames/Make-up: Megumi Matsuno/Styling: Veronika Greenhill 

27E

hairvision 

SHIMMER AWAY! 

Copper is a hair colour that emits warmth 

and sensuality. Top marks when the 

lengths are long and the finish is glossy. 

Hair: Wella Professionals 

E28

Hair: Arjan Bevers/Photo: G&K/Make-Up: Mireille Bevers Brunt/Styling: Annet Veerbeek 

MAKING WAVES 

Take everything to the 

extreme and succumb to the 

power of beautiful colour, 

style and finish! 

29E

hairvision 

ICE MAIDEN 

Nothing is off the table when 

the genius of the hairstylist 

embraces the impossible. 

Total texture? No problem! 

Hair: Mayte Garrote @ Different Estilistas/Photo: David Arnal/Make-up: Jose Luis Blasco/Products: Montibello 

E30

RAZOR SHARP 

Don’t mess with me, baby! 

Fashion savvy guys demand 

a bespoke look they can own. 

How about this one? 

Hair: S. Oliver @ La Barbería de Oliver/Photo: J. F. Pagán/Make-up: M. Moreno/Styling: Visori Fashionart 

31E

hairvision 

PARTY CHIC 

When high glamour 

combines with a touch of 

grunge, you get the feeling 

that anything goes, and 

it’ll be great no doubt! 

Art Direction: K. Saunders @ The Fellowship/Hair: Club Star Art Team 2022/Photo: A. Banton/Make-up: J. Sugar 

E32

OUTLINES 

Blue and green should 

never be seen? Why not, 

when the create a street 

style cut to perfection? 

Loving the tendrils, too... 

Hair: Esther de la Fuente @ Olga García Estilistas/Photo: David Arnal/Make-up: Jose Luís Blasco/Styling: Visori Fashionart 

33E

hairvision 

MOONGLOW 

The look takes on an extraterrestrial 

note thanks to 

that curious hairline and 

the effect of incandescent, 

shimmering make-up! 

Creative Direction & Hair: James Fang/Photo: Fan Gwei Kuo/Make-up: Stanley Su/Styling: cjean_official 

E34

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hairtrends 

HAIR TRENDS are the force that influence and inspire us 

to experiment with new creative ideas and techniques. They may 

adapt and evolve, but they always impact on what consumers will be 

asking for when they next visit the salon! 

HAIR TREND come fonti di ispirazione che ci invitano a superare 

i nostri limiti, sperimentando sempre nuove idee e tecniche 

creative. Si adattano, evolvono, impattando sull’immaginario delle 

clienti e sulle richieste che faranno in salone! 

HAIR TRENDS comme source d’inspiration. Pour dépasser ses 

limites, expérimenter régulièrement des idées nouvelles et des techniques 

différentes. Afin que celles-ci s’adaptent, évoluent, impactent 

l’imaginaire des clients et suscitent de nouvelles envies dans les salons ! 

HAARTRENDS sind die treibende Kraft, die uns inspirieren mit 

neuen kreativen Ideen und Techniken zu experimentieren. Trends 

können sich weiterentwickeln, aber sie wirken sich immer darauf 

aus, was Salonkunden von ihrem Friseur wünschen! 

HAIR TREND es la fuerza que nos influye y nos inspira a experimentar 

con nuevas ideas y técnicas creativas. Pueden adaptarse 

y evolucionar, ¡pero siempre impactan en lo que los consumidores 

pedirán la próxima ocasión que visiten el salón!

Hair: Richard Ashforth 

@ Saco Creative Team 

Photo: James Stopforth 

Make-up: Manabu Nubouka 

Styling: Kim Howells 

07E

hairtrends 

Art Direction & Hair: Anna Pacitto 

@ Salon Pure Montreal 

Photo: John Rawson 

Make-up: Marco Zita 

Products: Davines

Hair, Photo & Make-up: 

Sawamaru Pokiru

hairtrends 

Hair: Rafael Bueno Peluqueros 

Photo: Alberto Zaldívar 

Make-up: L. Pérez, C. Barahona, 

E. Teba, C. Cárcamo & M. Utrera 

Products: Revlon Professional & Elegance 

video 

E+ 

Hair: Rafael Bueno Peluqueros 

Photo: Alberto Zaldívar 

Make-up: L. Pérez, C. Barahona, 

E. Teba, C. Cárcamo & M. Utrera 

Products: Revlon Professional & Elegance 

video 

RAFAEL BUENO PELUQUEROS

Hair: Adam Ciaccia 

@ Axis Hairdressing 

Photo: David Mannah 

Make-up: Sanaz Fakhra 

Styling: Emma Cotterill

hairtrends 

Hair: Italian Style 

International @ Framesi 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto

Hair: Danilo Giangreco 

Photo: Jack Eames 

Make-up: Magumi Matsuno 

Styling: Veronika Greenhill

hairtrends 

< > 

Hair: Ezio Diaferia, 

Global Creative Director @ Cotril

hairtrends 

Contrasted colour combos 

Combinazioni di colori a contrasto 

Combinaisons contrastées de couleurs 

Kontrastierende Farbkombinationen 

Combinación de colores contrastados

Art Direction: Robert Eaton, 

President of The Fellowship 

Photo: Richard Miles 

Make-up: Lucy Flowers 

Products: L’Oréal Professionnel

hairtrends 

video 

E+ 

video 

ANTONIO PALLADINO

Hair: Antonio Palladino 

Photo: Jamie Blanshard 

Make-up: Katie Moore 

Images: FPA

hairtrends

URBAN SPACE: 

STREETSTYLE EVOLUTION 

Vintage blends with modern style 

to inspire the beauty of the future 

Il vintage si fonde allo stile moderno: bellezza del futuro 

Quand le vintage s’associe à un style plus moderne, 

pour une beauté déclinée au futur 

Vintage verschmilzt mit modernem Style, 

um die Schönheit der Zukunft zu inspirieren 

Lo vintage se combina con el estilo moderno 

para inspirar la belleza del futuro 

Creative Director: Nadia Ceccarelli 

Hairstylist: G. Proietto, F. Scarfalloto, A. Cegliese, 

G. Politi, F. Gorgone, S. Leonardi 

Photo: Antonio Di Maria 

Products: matrix and L’Oréal Professionnel 

video 

video 

URBAN CDB SALON 

BY COMPAGNIA DELLA BELLEZZA ACADEMY

hairtrends 

Hair: Geoffrey Tentillier 

Photo: Weronika Kosińska 

Make-up: Anna Sokołowska 

Styling: Patryk Gajewski

Hair: Steven Smart @ Smart.Est 73 


Make-up: Debra Smart 

Styling: Ginger Ninjas

hairtrends

Hair: Daniele De Angelis @ Toni&Guy 

Colour: Stuart Matuska 

Photo: Kevin Luchmun 

Make-up: M. Comparetto & K. Moore

hairtrends 

I. ART HOTEL COLLECTION 

Touches of Italian colour make all the difference 

I dettagli di colore italiano che fanno la differenza 

Détails de couleurs italiennes 

comme signe distinctif 

Ein Hauch von italienischer 

Farbe macht den Unterschied 

Los toques de color italiano marcan la diferencia 

Hair: Mauro Basso 

Hair Team: M. Bianchini, M. Ostanello, V. Boscolo, C.Russo 

Photo: Andrea Guizzardi, Fabio Salmoirago 

Make up: Vincenzo Zaccariello 

Styling: Piermattia Aiello 

video 

video 

I. ART TEMPRA

hairtrends 

Hair: Karmen Ramírez 

@ Peluquería Jose Urrutia 

Photo: Jose Urrutia 

Products: Revlon Professional

Hair: Lindsay Guzman @ Elle.B Savvy 


Make-up: Jillian Leone Nelson 

Styling: Rose Swift

hairtrends 

Art Direction & Hair: Angelo Seminara, 

Goldwell Global Ambassador 

Photo: Trevor Leighton 

Make-up: Laura Dominique

Be bold to be beautiful! 

Audaci, per essere belle 

De l’audace pour une beauté assumée 

Hab Mut zur Schönheit! 

Sé atrevida para ser hermosa 

more 

E+ 

more 

ANGELO SEMINARA

hairtrends 

Hair: Andrew Smith 


Make-up: Louise Lerego 

Styling: Magdalena Jacobs 

Products: Milkshake

Hair: Ego Hair Design Artistic Team 


Make-up: Sarah Mulder 

Styling: Carla Zebrowski

hairtrends 

ENRIQUE SERRANO 

MA-RI COLLECTION 

The incomparable charm of feminine chic 

Lo charme impareggiabile dello chic femminile 

Le charme incomparable du chic féminin 

Der unvergleichliche Charme 

des femininen Chic 

El incomparable encanto de la elegancia femenina 

Hair: Enrique Serrano @ Salón Gaudí 

Photo: Alisa Andrei 

Make-up: Lucia Camarena 

Styling: Nerea Argüeso 

video 

E+ 

video 

ENRIQUE SERRANO

hairtrends 

Hair: M. Mallett & A. Adams @ Mode Hair 


Make-up: Roseanne Velin 

Styling: Magdalena Jacobs

Hair: Andrew Smith, 

Global Ambassador Milkshake 

Photo: Kamil Strudzinski 

Make-up: Anna Marianegri 

Styling: Lucas Morgon

hairtrends 

Hair: Ismael de Mora @Brain on Academy 

Photo: David Arnal 

Styling: Mikoto

Hair & Styling: Anne Veck 

Photo: Desmond Murray 

Make-up: Morgan Defre

hairtrends 

HAIR ‘MADE IN ITALY’: 

THE ARMOLUCE COLLECTION 

Customised hair highlights by Compagnia della Bellezza 

Tagli di luce personalizzati by Compagnia della Bellezza 

Effets de lumière personnalisés 

par Compagnia della Bellezza 

Individuelle Haar-Highlights 

von der Compagnia della Bellezza 

Mechas personalizadas por Compagnia della Bellezza 

Vision Hair Designer: Salvo Filetti 

Global Creative Team: R.Napoli, A.Reitano, N.Ceccarelli, P. Piscitello, C. Sinopoli 

Team Academy: P. Napoli, G. Politi, F. Scarfalloto, 

A. Cegliese, S. Leonardi, F. Gorgone 

Photo: Antonio Di Maria 

Products: L’Oréal Professionnel and Kérastase 

video 

video 

COMPAGNIA DELLA BELLEZZA

hairtrends 

Touch of light perfection 

Lampi di luce perfetta 

Jeux de lumière parfaits 

Ein Hauch leichter Perfektion 

Destellos de luz perfectos

Hair: Mark Leeson, Revlon 

Professional Global Ambassador 


Make-up: Maddie Austin

hairtrends 

Hair: Steven Smart @ Smart:Est 73 


Make-up: Debra Smart 

Styling: Ginger Ninjas

Hair: Jack Mead & Lydia Wolfe 


Make-up: Abbie Beautemont 

Styling: Lewis Cameron

hairtrends 

Hair: B. Peace & L. Scott @ Mark Leeson 


Make-up: Lauren Mathis 

Products: Revlon Professional & American Crew

Art Direction & Hair: Anna Pacitto 

@ Salon Pure Montreal 


Make-up: Marco Zita 

Products: Davines

hairtrends 

video 

E+ 

Hair: Andrew Cobeldick 

@ Buoy Salon 

Photo: Dave Richards 

Make-up: Serena Rose 

Styling: Sopheak Seng 

video

Hair: Jason Hall 

Photo: Lee Howell

hairtrends 

Hair: Jose Salvador @ Makeover 

Photo: David Arnal 

Make-up: Eva Quílez 

Styling: Mikoto

Hair: Manuel Mon @ Mon Estilistas 

Photo: Bernardo Baragaño 

Make-up: María Montes 

Styling: Ana González 

Products: Revlon Professional

hairtrends 

DISCOVER MORE... 

IN OUR HAIR GALLERY 

ESTETICA CONTINUA! 

GUARDA L’HAIRGALLERY 

ESTETICA HAIR, ENCORE PLUS 

AVEC SA GALERIE D’IMAGES 

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IN UNSERER HAARGALERIE 

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E+ 

video

prodossiergreen 

You’re pulling out all the stops to keep you salon business afloat. 

But do you feel pressured to tick the carbon-neutral box? Are you 

frustrated by environmental activists and their obsession with 

climate change? Read on… 

Photo: Shotprime Studio/stock.adobe.com 

Gary Kelly 

When it comes to running a 

successful hair salon, the challenge 

of achieving net-zero does nothing to 

simplify the journey. It’s a big 

dilemma faced by hair & beauty 

salons, whose consumption of water, 

energy and potential pollutants is 

inevitably going to be significantly 

higher than many other business. 

Every one of us wants to see a 

cleaner, more sustainable, 

environmentally friendly world. It also 

goes without saying that we all want 

to make our contribution towards 

achieving it. However, sometimes it’s 

35E


useful to set aside the rhetoric we’re fed by 

everyone who doesn’t really understand what 

our industry is all about, be they out-of-touch 

fanatics tying themselves to the gantry over 

the M25, to boggle-eyed economists 

confusing us with talk of ESG disclosure 

guidelines, carbon-testing balance sheets and 

their fixation with net-zero. 

Instead, we’ve gone back to 

basics. We’ve spoken to 5 hair 

industry professionals, each of 

whom has given us their own 

personal, common sense take 

on how they’re managing 

environmental challenges both 

in the salon and throughout 

their daily working lives: 

ANNE VECK AND KEITH MELLEN, 

co-founders of Anne Veck Salons and Salon Re:Source. 

Do you think increased public awareness of Green 

issues has had an impact on the products and services 

salons offer? 

The public have sought out our salons because of our eco 

credentials and the way we made it an immoveable 

standpoint for the business. We found the more we pushed 

our business into environmentally sound and progressive 

moves, the more we found our client base of like-minded 

people grew. They wanted great hair and to feel good about 

what went down the drain! 

Do you think salons ever get frustrated by 

environmental challenges? 

Any green step, however small, is a good step. Start with 

Easy things like changing your loo rolls to those made from 

recycled materials, use LED light bulbs and turning off the tap 

are a good start. And on the question of cost, going green 

involves reducing consumption and use, which saves your 

business money. 

Did you ever feel pressure to try and “Green Wash” 

salon practices as a result of pressure from the media 

or government? 

Absolutely not. It makes me angry when I see false claims. 

I do see some green washing around in the industry from top 

to bottom and I just don’t understand it. It is disingenuous 

and it helps no one. Starting the sustainability journey and 

talking about it to encourage others and share best practice 

isn’t greenwashing, but I understand that some businesses, 

especially big corporates, are wary of this in case they are 

accused of greenwashing. On the whole, I just want people to 

do the best they can and for it not to cost them the earth. 

Did your salon clients ever introduce environmental 

subjects into their conversations with you? 

We brought in very visible and big changes to our salons 

during refurb. We made being green a major issue that we 

wanted to build into the fabric through to the frills. So, if 

clients see you are already doing stuff, then the 

conversations flow naturally, although we do actively 

encourage the talk, too. We have mirror stickers provided by 

Davines and Green Salon Collective, featuring conversation 

starters, like “Did you know all our shampoo bottles are made 

from 99% recycled plastic”. 

Did your staff ever come up with any ideas to make the 

salon more environmentally friendly? 

Yes, the team have made commitments to each other to travel 

into work by foot, bike, e-bike, e-scooter or public transport 

and not by car. Similar with lunches and drinks, which they 

bring from home in reusable containers. Generally speaking, it 

is very difficult for a salon to be sustainable without team 

buy-in and our salon teams have always been very positive. 

E36

BRIAN LEO MCCALLUM, 

Owner of Roar Hair and Beauty Salon Group: 

Public awareness of green issues has really 

impacted on the products and services we offer 

our guests. They are searching for that salon 

which has greener services and products that fit 

with their environmental values. Is there water 

wastage? Is there a refill service to reduce 

plastic? Are there vegan haircare options? These 

are all important things to offer a modern salon 

client and most guests are happy that we put 

into practice our green changes. However, if it’s 

a green change that adds a cost to them, some 

are unhappy about it. That is when I believe it’s 

our job to gently educate the client to change 

this mindset. It’s always a bit of a balancing act 

though. As salon owners we are told being 

greener is so important and we need to make 

changes now, but a business can only implement 

the changes it can afford. In my opinion, being 

greener is a journey as it takes time and practice 

to break old habits. We do love to introduce the 

subject into the conversations we have with our 

clients, though. It gives us the opportunity to 

brag, I suppose, about what we do in the salon 

to be greener and even more importantly gives 

us value feedback about what we could be doing 

more of. In doing so, we also try to promote 

greener alternatives for them to try. For example, 

we always promote our refill services on 

shampoos and conditioners which is much better 

in terms of plastic wastage. If I had to name one 

thing that has impacted most on improving our 

green credentials, I would say it’s having 

biodegradable and compostable towels. It is cost 

effective, hygienic, saves huge amounts on 

laundry expenses and gives the team more time 

with guests instead of folding towels. 

Hair: Brian Leo McCallum, 

ROAR Hair and Beauty 

37E


JESSICA DENT, 

Owner of Jessica’s Hair & Beauty 

in Swindon 

The environment is such a hot topic, both 

for me as a hair professional and for our 

clients. As an industry we use a lot of 

resources, so it felt important to me to be 

able to cut back on these. The increased 

awareness of green issues definitely 

made me feel I needed to change some 

things within the salon and become more 

sustainable. For clients who aren’t 

bothered by it, then nothing changes, but 

for those who are, then it means we not 

only perform best practice on a very 

important issue, but also keep our clients 

happy. Furthermore, we always try to 

initiate conversations with our clients on 

environmental issues whenever we can. 

The products we use are very sustainable 

and we also work with a company to 

recycle everything, from excess colour, to 

foils, to hair – it’s a great conversation 

piece for the clients. They do seem have 

an awareness of the efforts we have 

been making to be more environmentally 

friendly. They can see the recycling bins 

which we have purposefully positioned in 

such a way to help start those 

conversations. Since we switched to 

being more green last year, our clients 

have had no choice but to be part of that 

transition and we’ve certainly not had 

any complaints, in fact, since changing 

our product lines and introducing the 

recycling, our retail sales have gone up 

by a massive 11%. 

Hair: Jessica Dent, 

Jessica’s Hair & Beauty, 

Swindon 

E38

CAROL RITCHIE 

Runs Bespoke Hair and is a Matrix Artist Ambassador: 

One of our main challenges was to find a company that would 

dispose of all the salon waste. One of the most frustrating 

things for me as a small business is the cost as it’s quite 

expensive to do and I’m sure would be off putting to quite a 

few people. When you are used to recycling at home you are 

already in that mindset, so it made me feel much better 

recycling in my business as well. We have all been doing it 

for a while with our household rubbish and we don’t even 

think about it. I just wish I’d done it sooner! The question of 

disposal also slips into conversations with our clients. For 

example, they often ask what we do with the foils and the cut 

hair. It’s great that now I can inform them positively about our 

salon practices and it can help start a conversation. They do 

like to hear about what environmental processes we have in 

place and I find it really interesting getting their views and 

opinions about the whole subject. I have joined Salon 

Substantiality and have a certificate in the salon where my 

clients can read for themselves what we do. This is a great 

talking point, especially when you can explain where the hair 

goes and what they make with it, for example mats to soak 

up oil spill. I also talk about what we are doing on my social 

media so they can keep up to date with our new 

developments and schemes. 

Hair: Carol Ritchie 

KAROLIINA SAUNDERS, 

Owner of Karoliina Saunders Hair 

Design in Highworth 

Our clients are very aware of the impact 

of our industry on the environment. It’s 

important to take this to consideration, so 

we always offer product refills, as well as 

recycling any waste that we can. For our 

colour services we can offer greener 

vegan option with our Revlon Sublime 

Colour and our product re-filling service. 

As many other salons up and down the 

country are finding, the main challenge for 

being green can be the astronomical cost 

of recycling and waste management, so 

we started to recycle everything in our 

salon using the Green Salon Collective 

service and refilling products has been a 

great way to minimise plastic waste. 

We’re based in the Cotswolds – a really 

stunning part of the country, so the beauty 

of the natural world is a constant for us. 

Therefore, I’d say our demographic is very 

up-to-date on environmental matters, 

especially as it seems to be a topic that is 

often discussed in our salon. We are very 

open with our clients about what we do 

and I think people choose the businesses 

they use by what their beliefs are. 

Nevertheless, we always approach this 

subject with consideration and tact, as 

each and every one is entitled to their 

own opinion. 

39E

prointerview 

COS 

SAKKAS: 

THREE 

TIMES 

CHAMPION! 

In the past 12 months, 

Cos has won no fewer 

than 3 major awards, 

consolidating his 

position in the top tier 

of International 

Hairdressing greats. 

As Global Creative Director at 

TONI&GUY no two days are the same in 

the life of Cos. We were there fortunate 

that he could take time from his busy 

schedule to talk to us: 

Cos Sakkas is one of the most respected 

hairdressers of his generation, has recently been 

named International, British and Fellowship 

Hairdresser of the Year. 

Congratulations on your recent 

wins, how are you feeling now 

we’re into 2023? 

2022 was a bit of a whirlwind to be 

honest! I’ve been entering awards for a 

long time, the first one I won was 

Newcomer of the Year in 1999. Never did I 

think then that I would be crowned British 

Hairdresser of the Year and International 

Hairdresser of the Year – especially at the 

same time! Some of the greatest names 

in our industry have held this trophy, and 

now to be holding it alongside them is 

something I’ll never get used to! 

Gary Kelly 

Your collection was beautiful, 

what’s the story behind it? 

I wanted the collection to embody a 

woman who is courageous, fearless and 

E40

strong, reflected in the hair through 

bold graphic lines and shapes. We shot 

it in the height of the summer on the 

rooftop of the TONI&GUY Academy in 

central London, using the natural 

sunlight to illuminate each girl’s 

individuality. I didn’t realise until the 

end of the day that my photographer 

Jack Eames suffers from vertigo and 

had felt sick all day, so we called the 

collection Vertigo. 

Winning awards brings with it 

great responsibility. What do you 

hope your legacy will be from 

winning these titles? 

When you look back at past British 

Hairdressers of the Year, they have all 

used their voice –to pushing creative 

boundaries and talking about the 

virtues of being a hairdresser. I want to 

speak to the next generation, a 

generation that can take the industry in 

a new direction, bring new and fresh 

ideas to the table. But at the moment 

hairdressing doesn’t seem to be on 

their radar and we need to ask 

ourselves why. We all know what an 

amazing industry this is, so why don’t 

they? Why are they not choosing us as 

a career choice? We have to 

understand that we can’t do what 

we’ve always done – young people 

want to be qualified quicker and start 

earning money at the same rate as their 

friends. They don’t care how hard 

we’ve worked to get where we are; 

we’re in a world where everything is 

instant and while we certainly don’t 

want to drop our standards and quality 

of education, we need to look at what 

we offer. I don’t have all the answers, 

but I hope by talking about it, it will get 

the conversation going. It’s not going to 

happen overnight, but we have to do 

more to make our industry attractive to 

the next generation. The hair industry is 

incredibly diverse, inclusive and 

welcoming to everyone and we know 

there are some amazing opportunities 

and avenues you can take with a pair of 

scissors, a comb and a tint brush!. 

Hairdressing is such a varied career and 

we need to educate young people – and 

their parents and teachers – about the 

options available. You can be an 

entrepreneur, a session stylist, run a 

business, educate, or have a successful 

career as a stylist. 

We all know Cos the hairdresser, 

tell us something no one knows 

about you! 

I love a little bit of karaoke now and 

then, I’ve been known to blast out a 

version of George Michael Don’t Let 

The Sun Go Down On Me! 

VERTIGO COLLECTION 

Hair: British Hairdresser of the Year 

Cos Sakkas, TONI&GUY 

Colour: Francesco Fontana 

Photo: Jack Eames 

Make-up: Lans Nguyen-Grealis 

Styling: Borna Prikaski 

41E

pro brandnews 

The Power of 

Engagement 

An exclusive interview with Tony Ong, Regional General 

Manager (ASEAN), Kao Salon Division. 

The impact of global events in recent 

years have shown us how resilient the 

hair & beauty business can be when 

faced with major challenges. Part of 

that resilience comes from the power of 

strategic, directional leadership and an 

enthusiastic desire to implement both 

business and personal objectives. This 

is true at every level, from corporate 

directorship through and salon 

management, as well as each individual 

stylist and colourist’s desire to be the 

very best version of themselves. As 

Regional General Manager (ASEAN), 

Kao Salon Division, Tony Ong 

symbolises his passion for the hair and 

beauty industry, not only by focusing 

on business growth and brand 

development, but also on reaching 

talented young hairdressers through 

education, events and interactive 

engagement. Read on to discover more: 

Tony Ong, as a new generation 

emerges, are there any changes for 

hairstylists’ techniques and creative 

mindsets in Asia? 

The new generation of hairstylists are 

more knowledgeable, as information is 

KERASILK 

Tiew Pei Yu, Malaysia, New Talent Colorist of the Year (Global Gold) 

easily available to obtain. Therefore, 

education needs to adapt. For example, 

we need to utilise new media platforms 

to keep the younger stylists inspired, 

motivated and with a thirst to keep 

learning and updating their skillset. 

In consideration of the outstanding 

results by ASEAN hairstylists at the 

Global Creative Awards during the 

past few years, is there any further 

education planning due to be scheduled 

by your education team? 

The successes at the Global Creative 

Award by the ASEAN team come from 

the comprehensive education and 

detailed support from our education 

team. We will continue supporting this 

outstanding talent by providing more 

than just technical education. Our 

introduction of new training programmes 

can help hone them into more wellrounded 

presenters, as well as experts in 

the fields they wish to excel in. 

What business development plans do 

you have in place for ASEAN countries 

in 2023? 

Kao Salon Division has a very exciting 

year ahead for 2023. We will be launching 

E42

KERASILK - our premium hair care 

brand. KERASILK offers premium insalon 

services and strong premium 

haircare. Oribe is another growth 

opportunity within the luxury market 

segment for all ASEAN countries. On 

top of new brand development, Kao 

Salon Division has restarted one of the 

biggest global hair competitions - 

Global Creative Awards (GCA) - where 

ASEAN salon stylists will be given an 

opportunity to be on the international 

stage to showcase their creative work. 

This opportunity will in turn help Kao 

Salon Division in ASEAN to grow in 

tandem with our salon customers. In 

addition, we will continue to sustain 

the successful launch of Newance by 

Topchic from Goldwell, the tailor-made 

hair color is specifically designed for 

Asian hair, with original Japanese formulas 

and ingredients combined with Goldwell’s 

high performance technology. It is the 

perfect choice for those seeking a 

premium hair color experience. 

During the ongoing global recovery 

from the pandemic, what can Kao 

Salon Division do to assist hair salons 

in reviving their business? 

From a technical perspective, salons are 

facing a shortage of manpower as their 

main business recovery challenge. Kao 

Salon Division has the technical education 

system in place where we help salons to 

educate and train new recruits and 

junior stylists. Retraining existing 

stylists is also important to refresh and 

update their technical skills after the 

3-year pandemic. Then from a commercial 

perspective, Kao Salon Division will be 

launching the KERASILK premium 

hair care brand. This will help salons 

offer new premium in-salon services to 

increase salon revenue. Kao Salon 

Division also offers digital media 

support to all its customers to improve 

their popularity and awareness among 

consumers. 

ASEAN WINNERS AT GLOBAL 

CREATIVE AWARDS 2022 

•Tom Yek Teng Siong, Decrypt Hairdressing, 

Malaysia won Avant Garde Stylist of the Year 

(Gold) and his model image is below. 

•Tiew Pei Yu, The Editor Salon, Malaysia won 

New Talent Colorist of the Year (Gold) and his 

image is opposite page at the bottom. 

•Junz Loke, Evolve Salon, Singapore won 

Creative Colorist of the Year (Gold). 

•Ian Lee Jia Pei, The Editor Salon, Malaysia 

won Creative Colorist of the Year (Silver). 

•Siew Thiam Kui, Artist Hairdressing, 

Malaysia won Salon Team of the Year (Gold). 

Tom Yek Teng Siong, Malaysia, Avant Garde Stylist of the Year (Global Gold) 

KERASILK 

ORIBE 

NEWANCE BY TOPCHIC 

07E

proeducation 

75 Years 

of Goldwell 

As Goldwell celebrates 75 years, three stylists talk about how 

they’ve grown in partnership with their favourite brand. 

We spoke to 3 stylists to discover more 

about how they’ve grown as individuals 

within the industry and how their 

relationship with Goldwell has supported 

them during that journey to success. 

A LON HSU – TAIWAN 

Global Bronze Winner in the New Talent 

Category, Color Zoom 2018 

“My journey began when I was working in 

a convenience store in my twenties! I 

loved styling my own hair so much that I 

decided to start on a new journey. After 

just 3 months, I experienced Color Zoom 

2011 and it inspired me so much that I 

fulfilled my dream of becoming a stylist 2 

years later. I then joined the Goldwell 

Master Colorist Program, which took me 

on to a higher level of expertise. My 

creative journey with Goldwell continued 

and the third time I participated in Color 

Zoom I went on to win Global Bronze in 

the New Talent category. It truly was a 

dream come true moment for me. Then I 

was invited to be the guest hairstylist at a 

Goldwell academy seminar. I never thought 

that the clerk from the convenience store 

E44

Top opposite page, left to right: A Lon Hsu, Taiwan; Ken Hong, Singapore; Lok Chan, Hong Kong. 

Model image this page left by Ken Hong; model image this page right by Lok Chan; model image opposite page by A Lon Hsu. 

could one day go on to become a stylist, 

educator, and national artist! I really 

treasure my partnership with Goldwell - 

without it, I’m certain I wouldn’t be 

where I am today.” 

KEN HONG – SINGAPORE 

Global Gold Winner in the Creative 

Colorist Category, Color Zoom, 2008 

“I dropped out of school at 13 and tried 

several different work options in my early 

years. Around the time I turned 20, I had 

the opportunity to start hanging out 

with some hair professionals, but with no 

qualifications it was difficult to get into 

the industry. Luckily, I was accepted into 

a hair school and this meant that I could 

officially became a hairstylist at 21. I’ve 

been working in the hair industry for the 

3 decades ever since! Throughout that 

time, I’ve greatly valued and cherished 

the education that Goldwell has been 

offering me and my colleagues. I am glad 

to have had the opportunity to attend 

these courses, as they have greatly boosted 

my self-confidence. What’s more, I can 

now better implement the skills and 

knowledge I have gained and provide our 

salon clients with unique and refreshing 

looks and styles. I have so many great 

memories from my time at Goldwell. 

Travelling to different countries as part 

of the training program has widened my 

perspectives, not only on hairstyles, but 

also on the locals’ culture and attitudes 

towards hair and fashion.” 

LOK CHAN – HONG KONG 

Global Winner in the Partner Colorist 

Category, Color Zoom, 2014 

“I first joined the hair industry as a junior 

hairstylist, taking up a position at the 

Red Hill Hair Salon in Hong Kong in 

2006. That was the moment when my 

journey in our wonderful industry began. 

It was also the first time when I came into 

contact Goldwell. It’s now over 10 years 

since I first joined a Goldwell training 

program (Master Series). The skills I 

learned have become a huge asset to me 

commercially too, because with a little 

creativity they can help to surprise and 

delight my clients with new ideas and 

styles. After I became the global winner 

in the Goldwell Color Zoom Partner 

Colorist Category in 2014, I had the 

opportunity to help create the Color 

Zoom Collection 2016, called “Disrupt”. 

This was a huge step for me as it gave me 

the opportunity to perform on an 

international stage. I am so grateful for 

all the doors that Goldwell has helped 

open for me throughout my career.” 

“Good, enduring 

partnerships are 

fundamental to 

career growth in 

hairdressing.” 

45E

probrand 

Your best 

hair is ahead 

of you 

Visit www.kerasilk.com 

to discover more 

about KERASILK hair care. 

KERASILK has created 4 hair care categories, each 

developed to perfectly complement the others. 

KERASILK is the answer to healthylooking 

hair full of strength, resilience, 

elasticity and shine, unlocking the perfect 

potential of your hair. These luxurious yet 

sustainable formulas are 100 % vegan* and 

transformative – for hair as strong and as 

beautiful as silk. 

YOUR BEST HAIR IS AHEAD OF YOU 

Each KERASILK product is optimised to 

meet specific hair and styling needs, making 

it easy and intuitive for stylists to 

recommend and for consumers to select 

and use the ideal product regimen for every 

hair type, texture and condition. Products 

are split into four categories: KERASILK 

Specialists, Essentials, Styling and Expert 

Services, with each one developed to 

perfectly complement the others. 

KERASILK SPECIALISTS 

For the best your hair can be, experience 

KERASILK Specialists: Masks, Balms 

& Oil, Sprays and Scalp Care - all adding 

up to hair that’s as strong as it is beautiful. 

Multi-benefit, high-performance heroes, 

KERASILK Specialists offer refined 

options designed to target specific hair 

goals and deliver powerful results. 

KERASILK ESSENTIALS 

KERASILK Essentials offer the perfect 

foundation to create the best version of 

hair. Gently cleansing and conditioning, 

KERASILK Essentials work smartly to 

address targeted hair needs such as adding 

vital lightweight hydration, strength and 

balance to hair. 

KERASILK STYLING 

These high-performance, multi-benefit 

styling products deliver lasting yet 

touchable hold. For hair as strong as silk 

and style that’s full of possibilities, 

KERASILK Styling covers all bases: from 

the trusted, go-to everyday must-have 

through to the ultimate special occasion 

perfecter. 

KERASILK EXPERT SERVICES 

Meet KERASILK Expert Services: 

transformative, long-lasting in-salon 

services that can only be conducted by 

professionals for hair that is as strong as it 

is beautiful designed with a total hair 

transformation in mind. The next level 

of hair rejuvenation comes with the 

introduction of KERASILK’s unique 

Taoyaka System. Developed in Japan and 

specifically designed for Asian hair, the 

high-performance Taoyaka Technology 

combines carefully selected ingredients 

to leave damaged hair unrecognizably 

beautiful in full of softness and elasticity 

with natural movement and outstanding 

shine. 

*No animal-derived ingredients excluding Taoyaka Treatment, 

Sealing Mask Airy and Sealing Mask Moisture 

E46

pro product 

Intense Hydration 

to Strengthen 

and Lengthen 

Introducing Hair Alchemy Strengthening Masque – the new 

addition to Oribe’s Hair Alchemy Collection. 

Designed for clients with inherently weak strands of all hair 

types, the new Oribe Hair Alchemy Strengthening Masque 

joins Oribe’s Hair Alchemy Collection that launched in 

2022. The original collection includes the Hair Alchemy 

Resilience Shampoo and Conditioner, and Fortifying 

Treatment Serum, which work together as a system to 

strengthen hair from the inside out. After five uses, the 

collection was clinically proven to make hair 2.9x more 

elastic and 133% stronger*. 

“Hair strength is such a big consumer concern,” says Michele 

Burgess, Executive Director of Global Product Development 

at Oribe Hair Care. “People can have inherently weak hair, 

but outside factors such as brushing, styling and chemical 

processing can also contribute to breakage over time. Our 

intention with this new masque is to help those with more 

dehydrated, breakage-prone hair strengthen strands from 

the inside out.” 

The new addition to Oribe’s Hair Alchemy Collection, the 

Hair Alchemy Strengthening Masque, can be used as a daily 

intensive conditioner for those with highly textured or 

especially parched locks, or once a week on finer strands to 

treat brittle hair. It’s also kind to the environment as it’s fully 

recyclable, along with the product’s paper-based outer carton 

which is made from materials certified by the Forest 

Stewardship Council. 

To incorporate the new Masque into your hair care regimen, 

after shampooing with Hair Alchemy Resilience Shampoo, 

massage in masque, indulge (for at least one minute), rinse. 

For best results, comb through strands after applying the 

masque to ensure all product is evenly distributed throughout 

the hair. Follow with the Hair Alchemy Fortifying Treatment 

Serum. 

* Based on a clinical test of Hair Alchemy Resilience Shampoo, Conditioner and Fortifying 

Treatment Serum when used as a system vs. non-conditioning shampoo. 

To discover more 

about Oribe visit 

oribe.com 

47E

ASIA EDITION 

Estetica ASIA Edition, n. 76 - Since 2004 - N. 1 Spring 2023 

ESTETICA 

THE HAIR MAGAZINE 

esteticamagazine.net 

N. 76 

SPRING/2023 

Cover Image 

Hair: Daniele De Angelis, 

Toni&Guy, London 

Colour: Stuart Matuska 

Photo: Kevin Luchmun 

Make-up: Maria Comparetto 

& Katie Moore 

Styling: Borna Prikaski 

In this issue: 

HAIR editorial 1946-2023 02 

direction Creative Fusion 06 

catwalks Spring/Summer 2023 12 

exhibition Azzedine & Arthur 20 

colours Viva Magenta 22 

vip Rock Icon 24 

vision Cause & Effect 26 

PRO dossier green The Green Stress Test 35 

interview Cos Sakkas 40 

Ad index 

Central Asia Beauty Expo www.beautyexpo.kz IBC 

Goldwell www.goldwell.com / +49 (0) 61513960102 4 

Goldwell Hong Kong www.goldwell.com / +852 2529 1018 44-45 

Goldwell Kao Salon Division www.kaosalondivision.com 42-43 

Kerasilk www.kerasilk.com IFC-46 

KMS www.kmshair.com 1 

OMC www.omchairworld.com OBC 

Oribe www.oribe.com 47 

$ 

CONTACTS 

ESTETICA ASIA 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

info@estetica.it 

www.esteticamagazine.net 

à 

SUBSCRIPTIONS 

e-mail: customercare@estetica.it 

6 

ONLINE 

www.esteticamagazine.com 

PUBLISHER AND MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL EDITOR-IN-CHIEF 


FEATURES EDITOR 

Gary Kelly 

INTERNATIONAL ADVERTISING COORDINATOR 

Monica Tessari 

SALES & PR ASIA-PACIFIC 

Luisa Barberis 

ART DIRECTION 

Mauro Melis 

LAYOUT 

Manuela Artosi, Davide Cardente 

CONTRIBUTORS 

ESPAÑA 

Elisabet Parra 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto, 

Emanuela Vaser 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, Erika Marchese, 

Stefania Rao, Alessandro Zanetti

R 

OMC GLOBAL CERTIFICATION 

PRESENTS 

GLOBAL CERTIFICATION 

TRAINERS-JURORS 

Hair-Aesthetics-Nails 

OMC WORLD BEST EDUCATORS 

will be showing the newest inspirations 

in Fashion & Competitions. 

Save the Date 

APRIL 30 - MAY 1, 2023 

Online Registration - January 15-20, 2023 

www.omchairworld.com 

Trainer /Jurors Global Certification fees $500 

Includes - Lunches & Sunday Gala Night. 

Guest Participation $350 - Lunch and Sunday Gala Dinner.

Estetica Magazine ASIA Edition (1/2023)

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