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PREVIEW<br />

TUESDAY 16 TH MAY <strong>2023</strong><br />

VINEXPO ASIA <strong>2023</strong><br />

TOAST TO THE FUTURE:<br />

THE REAWAKENING OF ASIA’S PREMIER<br />

WINE AND SPIRITS TRADE SHOW<br />

EXCLUSIVE INTERVIEW<br />

VINEXPO ASIA <strong>2023</strong>:<br />

A MAJOR<br />

STRATEGIC EVENT<br />

Rodolphe Lameyse<br />

<strong>Vinexpo</strong>sium CEO<br />

NEWS<br />

VINEXPO ASIA<br />

<strong>2023</strong> EVENTS<br />

#04<br />

#03


GENERAL FLOOR PLAN<br />

LEVELS L1 & B2<br />

Level B2 / Stand D 021-7 Level B2 / Stand G 065<br />

Level B2 / Stand M 005 Level B2 / Stand L 052<br />

Level B2 / Stand J 034


I NEWS I<br />

A FEW<br />

HIGHLIGHTS:<br />

<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> events<br />

<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> will include a wide range of events, from<br />

tastings and masterclasses to prestigious awards ceremonies<br />

MONDAY, 22 MAY <strong>2023</strong><br />

3:00 pm - 10:00 pm<br />

(3:00 pm - 6:00 pm exclusive to wine professionals)<br />

THE FESTIVAL OF GREAT WINES<br />

Location: Level 3 Atrium<br />

TUESDAY, 23 MAY <strong>2023</strong><br />

10:00 am - 6:00 pm<br />

DISCOVER THE 2020 VINTAGE OF<br />

70 GRANDS CRUS DE BORDEAUX<br />

Location: Room 4 - Tasting Hall<br />

For this year’s show in Singapore, visitors can expect<br />

“one of the most varied and prestigious programmes<br />

in the world” according to Rodolphe Lameyse, CEO of<br />

<strong>Vinexpo</strong>sium.<br />

<strong>Vinexpo</strong> <strong>Asia</strong>’s country of<br />

honour this year is the United<br />

States, which have decided on a<br />

collective approach for promoting<br />

the diversity of wines from the<br />

western United States in <strong>Asia</strong>.<br />

Events in connection with the<br />

United States as the country of<br />

honour will include masterclasses<br />

organised by the California Wine<br />

Institute (CWI) scheduled every<br />

morning and moderated by 2<br />

top personalities in the industry:<br />

Elaine Chukan Brown, American<br />

wine writer and Evan Goldstein,<br />

Master Sommelier and journalist.<br />

<strong>The</strong>se masterclasses will address<br />

themes such as Lodi Red,<br />

the Californian red wine, new<br />

trends and sustainability, and<br />

the Chardonnay grape variety in<br />

California.<br />

Through the <strong>Vinexpo</strong> Academy,<br />

<strong>Vinexpo</strong> <strong>Asia</strong> will provide a highlevel<br />

programme drawing on a<br />

range of formats and experts<br />

from across the globe to promote<br />

learning, inspiration, tastings and<br />

conversations. <strong>The</strong>se will include<br />

a number of masterclasses, such<br />

as, for the first time in <strong>Asia</strong> in <strong>2023</strong>,<br />

the Wine and Spirit Education<br />

Trust (WSET)’s masterclass to<br />

support education for wine and<br />

spirits professionals; conferences,<br />

including the much-anticipated<br />

Alcoholic Beverage Consumption<br />

Trends in Korea, moderated by<br />

Junghoon Moon (Professor at<br />

the Seoul National University)<br />

and major tastings, such as <strong>The</strong><br />

Major Tasting by the Union des<br />

Grands Crus de Bordeaux (UGCB)<br />

featuring prominent properties<br />

from among the 130 classified<br />

chateaux for a presentation of<br />

the 2020 vintage with over 100<br />

Bordeaux Grands Crus showcased.<br />

<strong>The</strong> show’s awards ceremonies<br />

will include <strong>The</strong> Drinks Business<br />

<strong>Asia</strong>n Awards and the Swedish<br />

media Star Wine List of the Year,<br />

which awards the best wine lists<br />

by category with its panel made<br />

up of some of the world’s best<br />

sommeliers.<br />

Some of the top highlights of the<br />

show organised by <strong>Vinexpo</strong>sium<br />

will include the <strong>Vinexpo</strong><br />

Challenge, in conjunction with<br />

the ASI (International Sommelier<br />

Association), hosted by Raimonds<br />

Tomsons, recently crowned <strong>2023</strong><br />

Best Sommelier of the World.<br />

For an hour, participants will be<br />

invited to test their knowledge and<br />

get a preview of some exceptional<br />

wines. Another event that’s<br />

created a fair amount of buzz is<br />

the <strong>The</strong> Battle of the Sommeliers,<br />

held for the first time in Singapore<br />

with Mason Ng (ASI 2022 Best<br />

Sommelier for <strong>Asia</strong> & Oceania),<br />

Chuan Ann (Malaysian semifinalist<br />

at the Best Sommelier of<br />

the World competition) and Le<br />

Hoang Khanh Vi (Best Sommelier<br />

of Vietnam, also ranked as the<br />

Best <strong>Asia</strong>n Sommelier in the <strong>2023</strong><br />

Best Sommelier of the World<br />

competition).<br />

<strong>The</strong> detailed programme of events<br />

for <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> is available<br />

on the official <strong>Vinexpo</strong> <strong>Asia</strong><br />

website: https://vinexpoasia.com/<br />

programme<br />

TUESDAY, 23 MAY <strong>2023</strong><br />

2:30 pm - 3:30 pm<br />

THE SOMMELIER BATTLE:<br />

PAIRING LOCAL<br />

Location: Room 1 - Masterclasses<br />

TUESDAY, 23 MAY <strong>2023</strong><br />

3:00 pm - 4:00 pm<br />

STAR WINE LIST OF THE YEAR ASIA<br />

Location: Room 3 - Conferences<br />

TUESDAY, 23 MAY <strong>2023</strong><br />

4:30 pm - 5:30 pm<br />

VINEXPO CHALLENGE WITH THE<br />

BEST SOMMELIER OF THE WORLD<br />

Location: Room 1 - Masterclasses<br />

WEDNESDAY, 24 MAY <strong>2023</strong><br />

10:00 am - 5:00 pm<br />

TRE BICCHIERI, THE BEAUTY<br />

OF ITALIAN WINES<br />

Location: Room 4 - Tasting Hall<br />

WEDNESDAY, 24 MAY <strong>2023</strong><br />

4:00 pm - 5:30 pm<br />

THE DRINKS BUSINESS ASIAN<br />

AWARDS CEREMONY<br />

Location: Room 3 - Conferences<br />

THURSDAY, 25 MAY <strong>2023</strong><br />

2:30 pm - 3:30 pm<br />

WSET: A TASTE OF WHAT’S TO COME<br />

Location: Room 2 - Masterclasses<br />

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THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 3


I EXCLUSIVE INTERVIEW I<br />

Rodolphe Lameyse<br />

<strong>Vinexpo</strong>sium CEO<br />

4 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />

vinexpoasia.com


I EXCLUSIVE INTERVIEW I<br />

<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>:<br />

a major strategic event<br />

For <strong>Vinexpo</strong> <strong>Asia</strong>’s first trade show back in person after four years,<br />

Rodolphe Lameyse, CEO of <strong>Vinexpo</strong>sium, shares what visitors and<br />

exhibitors can expect from this year’s event<br />

From the 23 rd to the 25 th of May, <strong>Vinexpo</strong>sium is bringing <strong>Vinexpo</strong><br />

<strong>Asia</strong> to Singapore, in the unique setting of the Marina Bay Sands<br />

Expo & Convention Centre. <strong>The</strong> largest B2B event in the industry<br />

is set to bring together professionals in wine and spirits for three<br />

days of business in the <strong>Asia</strong>-Pacific region.<br />

After a 4-year absence, what can we<br />

expect from VinExpo <strong>Asia</strong> <strong>2023</strong>?<br />

<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> is an event where<br />

people will be able to reunite. It’s an<br />

amazing opportunity to see each other<br />

and get acquainted again! After 4 years<br />

marked by Covid-19 and the absence<br />

of any major events in the <strong>Asia</strong>-Pacific<br />

region, <strong>Vinexpo</strong> <strong>Asia</strong> is happening at a<br />

pivotal time for resuming international<br />

trade.<br />

With over 20 years in the region, the first<br />

<strong>Vinexpo</strong> <strong>Asia</strong> was held in Hong Kong<br />

in 1998, and it has become a popular,<br />

trustworthy and legitimate event for<br />

the whole wine and spirits industry. It<br />

is now strategic and vital for all global<br />

stakeholders, bringing together buyers,<br />

importers and sommeliers from the<br />

growth markets across <strong>Asia</strong>.<br />

Why was Singapore a strategic<br />

location for <strong>Vinexpo</strong> <strong>Asia</strong> this year?<br />

It quickly became an obvious choice<br />

because Singapore is now one of<br />

the gateways into <strong>Asia</strong>. Its strategic<br />

location makes it a hub of regional and<br />

global trade and its business model<br />

revolves, among other things, around<br />

a very open-minded approach to<br />

international trade.<br />

Has this decision been understood<br />

and accepted?<br />

Our desire to be part of this movement<br />

and to benefit from this dynamic sales<br />

environment is fully understood by our<br />

customers. Singapore was the best<br />

opportunity we could offer them in<br />

<strong>2023</strong>, at a key time for returning to <strong>Asia</strong>.<br />

Can you tell us more about the<br />

exhibitors of <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>?<br />

<strong>Vinexpo</strong> <strong>Asia</strong> will bring together<br />

nearly 1,000 exhibitors and 35<br />

different countries will be represented.<br />

France will be attending in numbers<br />

with all of its wine regions present, and<br />

VINEXPO<br />

ASIA WILL<br />

PROVIDE THE<br />

OPPORTUNITY<br />

TO DISCOVER<br />

NEW WINES AND<br />

SPIRITS AND<br />

MEET PRODUCERS<br />

AIMING TO<br />

ESTABLISH A<br />

FOOTHOLD OR<br />

DEVELOP THEIR<br />

PRESENCE IN<br />

SINGAPORE AND<br />

ACROSS ASIA<br />

we will also welcome many different<br />

international pavilions including<br />

Argentina, Australia, Chile, the United<br />

States and Italy. Spain, China, Portugal,<br />

Germany, Austria, South Africa,<br />

Switzerland, Japan, Aruba, Ireland,<br />

New Zealand, the United Kingdom,<br />

Israel, Canada, South Korea, Romania,<br />

Thailand and Finland will also be<br />

represented. <strong>Vinexpo</strong> <strong>Asia</strong> will provide<br />

the opportunity to discover new wines<br />

and spirits and meet producers aiming<br />

to establish a foothold or develop their<br />

presence in Singapore and across <strong>Asia</strong>.<br />

How many visitors are you expecting?<br />

8,000 visitors are due to attend <strong>Vinexpo</strong><br />

<strong>Asia</strong> <strong>2023</strong> from the 23rd to the 25th of<br />

May, primarily from China, South Korea,<br />

Malaysia, Indonesia, Japan, Thailand,<br />

Vietnam and Singapore.<br />

<strong>The</strong>se visitors are local decisionmakers,<br />

executives and managers<br />

of the largest import companies,<br />

wholesalers, hoteliers/restaurateurs,<br />

wine merchants and e-tailers. <strong>The</strong> vast<br />

majority of them are directly involved<br />

in selecting and purchasing wines<br />

and spirits. <strong>Vinexpo</strong> <strong>Asia</strong> is therefore<br />

a unique opportunity to establish and<br />

maintain robust relationships in a major<br />

region for business.<br />

What will be some of the highlights of<br />

this year’s <strong>Vinexpo</strong> <strong>Asia</strong>?<br />

<strong>Vinexpo</strong> <strong>Asia</strong> will provide one of<br />

the most varied and prestigious<br />

programmes in the world as part of<br />

<strong>Vinexpo</strong> Academy. This will include<br />

masterclasses, of course, and the<br />

Major Tasting by the Union des Grands<br />

Crus de Bordeaux (UGCB) along with<br />

conferences hosted by prominent<br />

international experts.<br />

Other programme highlights include<br />

the Battle of the Sommeliers and<br />

the <strong>Vinexpo</strong> Challenge, organised<br />

in conjunction with the International<br />

Association of Sommeliers (ASI).<br />

We have very high ambitions for this<br />

<strong>Vinexpo</strong> <strong>Asia</strong>. <strong>The</strong> entire <strong>Vinexpo</strong>sium<br />

team and myself are delighted to be<br />

able to host an event of this magnitude<br />

in <strong>Asia</strong> and build on the resounding<br />

success of Wine Paris & <strong>Vinexpo</strong> Paris<br />

in February this year.<br />

This event offers the entire industry<br />

an opportunity to connect, share and<br />

enjoy a mutually enriching experience<br />

at a key time and in a positive, dynamic<br />

spirit!<br />

A SPECIAL CLUB<br />

PROGRAMME<br />

FOR HOSTING<br />

BUYERS<br />

<strong>Vinexpo</strong> <strong>Asia</strong> provides a CLUB<br />

programme with a range of privileges<br />

and services for the largest industry<br />

players. <strong>The</strong> show also also provides<br />

solutions to facilitate attendance for<br />

very specific buyers from a selection<br />

of countries. This includes Australia,<br />

New Zealand, Hong Kong, Taiwan,<br />

Macau, China, South Korea, Malaysia,<br />

Indonesia, Japan, Thailand, Vietnam,<br />

the Philippines, the Middle East and<br />

India.<br />

In addition to the CLUB programme,<br />

<strong>Vinexpo</strong> <strong>Asia</strong> also offers buyers<br />

turnkey business solutions to help<br />

them prepare for their visit to <strong>Vinexpo</strong><br />

<strong>Asia</strong>. <strong>The</strong>se can include pre-scheduled<br />

online appointments ahead of the<br />

event, a mobile application, online<br />

catalogues and programmes<br />

USA COUNTRY<br />

OF HONOR<br />

<strong>The</strong> USA, through a collective<br />

involvement of the three major US wine<br />

regions, has been chosen as Country<br />

of Honor for this exceptional edition of<br />

<strong>Vinexpo</strong> <strong>Asia</strong> in Singapore.<br />

With the presence of a common<br />

pavilion jointly-organized by California<br />

Wines, Oregon Wine board and<br />

Washington Wine, as well as a series of<br />

6 masterclasses dedicated to educate<br />

about the diversity of wines from the<br />

Pacific coast of the US, dive deep into<br />

these exceptional terroirs<br />

THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 5


I TRADE TALK I<br />

Masters of Wine act as guiding<br />

lights for the industry<br />

Richard Hemming<br />

MW and Head of Wine, <strong>Asia</strong>,<br />

for 67 Pall Mall Singapore<br />

Ahead of this year’s show, we spoke with MW Richard Hemming,<br />

Head of Wine, <strong>Asia</strong> for 67 Pall Mall Singapore, about the trends in the<br />

industry today and the importance of the MW qualification.<br />

Can you tell us about the importance of<br />

the Master of Wine (MW) qualification<br />

for the industry today?<br />

Collectively, Masters of Wine strive<br />

to represent the ultimate authority in<br />

wine. We work in every sector of the<br />

industry, from traditional wine producers<br />

to cutting-edge tech start-ups – and<br />

of course Members’ Clubs such as 67<br />

Pall Mall. <strong>The</strong> qualification requires<br />

candidates to study all aspects of the<br />

wine industry to develop the most<br />

comprehensive understanding of the<br />

wine world. Every MW also abides by a<br />

commitment to uphold certain standards<br />

and values, so that we can act as guiding<br />

lights for the industry.<br />

What are the major trends in wine right<br />

now in your opinion?<br />

<strong>The</strong> global appetite for Burgundy<br />

shows no sign of slowing, despite everincreasing<br />

prices. At a more mainstream<br />

level, the rosé and sparkling wine<br />

categories are probably the most active<br />

in terms of exploring new potential.<br />

Minimal-intervention wine continues<br />

to capture the imagination of many<br />

consumers, not only to attract new<br />

drinkers to wine, but also to challenge<br />

the traditional wine industry.<br />

How important do you think it is to have<br />

international face-to-face meetings like<br />

<strong>Vinexpo</strong> <strong>Asia</strong> for the industry?<br />

At its heart, wine is a social drink. Even<br />

though technology allows us to connect<br />

effectively over long distances, there is<br />

no substitute for face-to-face contact,<br />

and <strong>Vinexpo</strong> facilitates this brilliantly. It<br />

will also allow wine professionals from<br />

around the world to witness how vibrant<br />

and dynamic Singapore is for wine<br />

CONFERENCE<br />

Wednesday, 24 May <strong>2023</strong><br />

12:00pm - 1:00pm<br />

Join Richard Hemming at<br />

this year’s <strong>Vinexpo</strong> <strong>Asia</strong> for<br />

the conference:<br />

Wine’s Ultimate<br />

Accolade: How to Become<br />

a Master of Wine<br />

Room 3 - Conferences<br />

Different spirits represent different<br />

nations, cultures and history<br />

<strong>The</strong> <strong>Daily</strong> <strong>Vinexpo</strong> <strong>Asia</strong> sat<br />

down with Certified Spirits<br />

Educator (CSE) Eddie Nara for<br />

some exclusive insights on the<br />

latest spirits trends, ahead of his<br />

talk at <strong>Vinexpo</strong> <strong>Asia</strong> next<br />

Wednesday.<br />

What are some of the main trends in<br />

Irish whiskey right now?<br />

<strong>The</strong> use of different types of casks for<br />

maturation, e.g. Carcavelos, Portuguese<br />

oak, Japanese shochu, and of course<br />

Irish stout etc. Pot still whiskey remains<br />

a unique product to Ireland. Peated<br />

whisky is not unique to Scotland, and<br />

MASTERCLASS<br />

Wednesday, 24 May <strong>2023</strong><br />

Ireland also produces some of the best<br />

peated whiskeys.<br />

How popular is Irish whiskey on the<br />

<strong>Asia</strong>n market compared to other<br />

whiskies?<br />

<strong>The</strong> general price point of Irish whiskey<br />

remains very attractive compared to<br />

Scotch and Japanese whiskies. <strong>Asia</strong>ns<br />

generally love to try new things, and<br />

with certain Irish whiskey brands being<br />

innovative in the use of different new<br />

casks, people will not get bored with<br />

the same characteristics. Bartenders<br />

also love to add Irish whiskeys to their<br />

cocktail creations.<br />

Eddie Nara will be giving a Masterclass:<br />

<strong>The</strong> Irish Whiskey Renaissance<br />

Room 1 – Masterclasses<br />

4:30pm - 5:30pm<br />

Why is it important for players in the<br />

wine and spirits industry to meet in<br />

person at events like <strong>Vinexpo</strong> <strong>Asia</strong>?<br />

In addition to sharing the actual wines<br />

and spirits, it is also about sharing<br />

care and passion, handshakes, hugs;<br />

this strengthens friendships, bonds<br />

and cooperation. Discussions over a<br />

glass of wine or whisky make meetings<br />

and discussions more effective and<br />

successful.<br />

What is the most important thing to<br />

keep in mind when educating people<br />

in the appreciation of spirits?<br />

Although certain spirits are more<br />

popular than others, we should have an<br />

open mind in trying the often neglected,<br />

lesser known ones too. I believe that<br />

different spirits represent different<br />

nations, cultures and history, and<br />

that these should be understood and<br />

respected. It’s also important to spend<br />

more time nosing the spirits (like most<br />

master blenders do)<br />

Eddie Nara<br />

Certified Spirits Educator (CSE)<br />

- Masterclasse dédiée au whisky<br />

Irlandais<br />

6 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />

vinexpoasia.com


I TRADE TALK I<br />

“We are in the industry of people”<br />

<strong>The</strong> <strong>Daily</strong> <strong>Vinexpo</strong> <strong>Asia</strong> spoke with Chuan Ann Tan, Semi-Finalist of the<br />

ASI Best Sommelier of the World <strong>2023</strong>, in an exclusive interview<br />

Chuan Ann Tan, who holds an<br />

ASI Diploma Gold, is a Certified<br />

Sommelier and a Certified<br />

Sake Sommelier. He shared<br />

his thoughts on wine trends in<br />

Singapore and around the world.<br />

What are some of the main wine trends<br />

in Singapore right now?<br />

I think low-alcohol and low-intervention<br />

wines are what the market is looking for<br />

right now. Something lighter and more<br />

quaffable for Singapore’s warm weather.<br />

On the other hand, the premium section<br />

of fine Burgundy wines are getting<br />

harder to come by on the market. Due to<br />

the limited allocation, they just sold out<br />

extremely fast.<br />

How do these trends differ from the<br />

industry on a global scale?<br />

I think from a global perspective, alcoholfree<br />

wines and low-alcohol wines are<br />

trending. I am noticing that there are<br />

more and more alcohol-free wine brands<br />

on the global market.<br />

For Burgundy wines, I believe the<br />

situation is the same everywhere right<br />

now.<br />

What knowledge or skills can give a<br />

sommelier an extra competitive edge?<br />

Being eager to learn about all kinds of<br />

beverages if possible. This can be sake,<br />

whisky, rum etc. This will give you added<br />

value for the extra knowledge you are<br />

comfortable with.<br />

I think another important component now<br />

is non-alcoholic beverage knowledge.<br />

<strong>The</strong>re is an increase in clients looking<br />

for non-alcoholic beverage pairings. For<br />

example, crafted kombucha, tea, filter<br />

coffee, amazake etc. Being creative and<br />

matching the concept of the chef/dish’s<br />

philosophy is also a key point.<br />

Why is it important for players in the<br />

wine industry to meet in person at<br />

events like <strong>Vinexpo</strong> <strong>Asia</strong>?<br />

It is definitely important. We are in the<br />

industry of people; I believe meeting<br />

in person is more efficient and will<br />

keep relationships stronger. <strong>The</strong> wine<br />

industry is a relatively small community,<br />

(…) BUILDING<br />

STRONG<br />

CONNECTIONS IS<br />

VERY IMPORTANT.<br />

VINEXPO ASIA<br />

PROVIDES A<br />

GREAT PLATFORM<br />

TO GATHER<br />

EVERYONE<br />

TOGETHER.<br />

so building strong connections is very<br />

important. <strong>Vinexpo</strong> <strong>Asia</strong> provides a great<br />

platform to gather everyone together.<br />

What traditions in the wine industry do<br />

you think it’s important to preserve?<br />

This will be a big topic, I think most of<br />

the wine production countries have their<br />

own traditions to preserve. This can<br />

be cultural or part of the wine making<br />

traditions themselves.<br />

In Vienna, a Heuriger is a wine tavern<br />

where you can drink the newest wine<br />

from the current vintage. This Viennese<br />

tradition is definitely worth a visit. It is a<br />

great experience of the culture, cuisine<br />

and wine as a whole.<br />

In Beaujolais in France, the Beaujolais<br />

Nouveau, which is released on the third<br />

Thursday of November every year, all<br />

started with a clever marketing idea<br />

to sell their young wines. Now the<br />

Beaujolais Nouveau is a 5-day festival<br />

with wine tastings, dinners, concerts etc.<br />

In Rioja in Spain, Rioja Cosecha is a<br />

traditional style of Tempranillo made<br />

with carbonic maceration. <strong>The</strong>re are a<br />

few wineries making this historic version<br />

of Rioja, and I think it is great to keep the<br />

traditional style alive<br />

BATTLING<br />

SOMMELIERS<br />

Some of the top sommeliers from<br />

the region, including Mason Ng, ASI<br />

Best Sommelier of <strong>Asia</strong> & Oceania<br />

2022 from Singapore; Khanh Vi<br />

LeHoang, Vice-president of the<br />

Saigon Sommelier Association<br />

(SSA) from Vietnam; and Chuan<br />

Ann Tan, Semi-Finalist ASI Best<br />

Sommelier of the World <strong>2023</strong>, from<br />

Malaysia, will participate in a battle<br />

of food and beverage pairing at<br />

<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>.<br />

<strong>The</strong> sommeliers will all pick a<br />

beverage to accompany the local<br />

dish proposed. <strong>The</strong>y will then<br />

taste the pairing together with the<br />

MASTERCLASS<br />

Tuesday, 23 May<br />

2:30 pm - 03:30 pm<br />

SOMMELIER BATTLE:<br />

PAIRING LOCAL<br />

Room 1 – Masterclasses<br />

Chuan Ann Tan<br />

Semi-Finalist of ASI Best<br />

Sommelier of the World <strong>2023</strong><br />

audience, explain their choices<br />

and defend them in front of their<br />

colleagues and the guests of<br />

<strong>Vinexpo</strong> <strong>Asia</strong>.<br />

After tasting all of the proposals, it<br />

will be up to the audience to decide<br />

which sommelier was the most<br />

convincing and which pairing won<br />

over the greatest number of palates.<br />

<strong>The</strong> sommeliers will do their best<br />

to pick surprising pairings, and<br />

the chosen dish will represent the<br />

local culinary tradition. This should<br />

make the experience even more<br />

challenging for the sommeliers and<br />

more fun for the audience<br />

THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 7


I MARKET TRENDS I<br />

<strong>Asia</strong>’s growing taste<br />

for wine<br />

<strong>The</strong> <strong>Daily</strong> <strong>Vinexpo</strong> <strong>Asia</strong> takes a look at some of the overall trends and<br />

tendencies in wine on the <strong>Asia</strong>n market today and into the future<br />

© Klara Kulikova / Unsplash<br />

<strong>2023</strong><br />

ALCOHOLIC<br />

BEVERAGE<br />

CONSUMPTION<br />

TRENDS IN<br />

KOREA<br />

Over the past year, Korea has<br />

experienced a surge in wine<br />

consumption and a resurgence<br />

of whiskey, with a younger<br />

demographic driving the trend. Join<br />

Professor Junghoon Moon of Seoul<br />

National University for this exclusive<br />

session to explore how the market<br />

for these beverages is evolving in<br />

Korea and how they are competing<br />

with traditional Korean alcoholic<br />

beverages such as beer, soju, and<br />

makgeolli.<br />

As a taste for wine increases in <strong>Asia</strong> as a whole, premiumisation is<br />

favouring imported brands while ecommerce and social networks<br />

can play a significant role in which foreign brands gain reach.<br />

It is no coincidence that Singapore was<br />

chosen as the site for <strong>Vinexpo</strong> <strong>Asia</strong><br />

<strong>2023</strong>. Not only is it a strategic spot<br />

for trade fuelled by a number of free<br />

trade agreements, but research from<br />

the IWSR for <strong>Vinexpo</strong>sium forecasts<br />

a compound annual growth rate of<br />

3.8% between 2021 and 2026 for the<br />

beverage alcohol industry in Singapore.<br />

Singapore is also <strong>Asia</strong>’s most buoyant<br />

region for the premium market at 42%<br />

of sales. This is fueled in part by its<br />

expansive bar and restaurant scene.<br />

China has famously become a giant in<br />

the wine industry, showing increased<br />

interest in the last few decades and<br />

claiming the top spot in the world<br />

for red wine consumption for the last<br />

ten years. This has been fuelled by<br />

the growth of the middle classes and<br />

consumer demand, and with 40% of<br />

China’s wine being imported according<br />

to Horizons, it represents an incredible<br />

opportunity for growth for wine makers<br />

and sellers. <strong>The</strong> importance of wine for<br />

society as a whole can be illustrated by<br />

the Universal Wine Museum set to open<br />

in Beijing in May 2024.<br />

E-commerce is playing an important<br />

role in the sale of wine in China, in<br />

combination with platforms such<br />

as TikTok and other Chinese social<br />

networks.<br />

In Japan, fine wines continue to have a<br />

strong following. More everyday drinking<br />

wines are also growing in popularity,<br />

especially among younger consumers.<br />

<strong>The</strong> Japanese are also developing a<br />

new cocktail culture and an appetite for<br />

ready-to-drink beverages (RTDs) which<br />

are growing on a global scale as well.<br />

In South Korea, beer and spirits like<br />

soju are still the most popular alcoholic<br />

beverages. Wine consumption is<br />

showing strong growth nevertheless,<br />

especially among women and younger<br />

generations who are turning to wine as<br />

a good value for money option. South<br />

Korea’s wine imports are showing<br />

outstanding growth, increasing by 69%<br />

in value in 2021 according to IWSR-<br />

<strong>Vinexpo</strong>sium research.<br />

In <strong>Asia</strong>, the market for wines and spirits<br />

is expanding with increased demand<br />

for high-quality imported products.<br />

While most <strong>Asia</strong>n brands in the wine<br />

and spirits industry still sell the majority<br />

of their volumes domestically, some<br />

are looking to expand internationally in<br />

the face of increasing competition from<br />

international brands, especially in the<br />

case of premiumisation.<br />

Tommy Keeling, Research Director at<br />

IWSR, explained this phenomenon,<br />

“As <strong>Asia</strong>n populations grow richer,<br />

consumers are trading up to imported<br />

drinks brands and the position of<br />

local champions suddenly looks less<br />

secure, so many are looking to diversify<br />

abroad”<br />

<strong>The</strong> session will also dive into the<br />

concept of food pairing, which is<br />

gaining popularity in Korean culture.<br />

Discover what kinds of food pairings<br />

are emerging with wine and whiskey<br />

and how they are influencing the<br />

market.<br />

Don’t miss this opportunity to gain<br />

valuable insights into the Korean<br />

wine and whiskey market. This<br />

conference session will take place<br />

in Room 3 on Tuesday, 23 May <strong>2023</strong>,<br />

when its expert speakers will share<br />

their insights on the opportunities<br />

and threats in this market. Be sure to<br />

mark your calendars<br />

CONFERENCE<br />

Tuesday, 23 May <strong>2023</strong><br />

10:30 am - 11:00 am<br />

<strong>2023</strong> Alcoholic<br />

Beverage Consumption<br />

Trends in Korea<br />

Room 3 - Conferences<br />

8 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />

vinexpoasia.com


I GLOBAL OVERVIEW I<br />

A new label for Moulin du<br />

Château La Lagune<br />

<strong>The</strong> renowned wine estate is<br />

showcasing the new visual identity<br />

of its Moulin du Château La Lagune<br />

at <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>. <strong>The</strong> new<br />

label celebrates a new chapter in<br />

the estate’s history, honoring their<br />

years of commitment to regenerative<br />

viticulture and excellence.<br />

Owner and oenologist Caroline Frey<br />

strongly believes that respecting the<br />

vineyard and all of its surrounding<br />

ecosystems is the way to make<br />

greater wines. All of Château La<br />

Lagune’s vineyards are certified<br />

Organic and Biodynamic.<br />

Caroline asked her sister, Delphine,<br />

to completely rethink the identity of<br />

Moulin du Château La Lagune for the<br />

label. She wanted to communicate<br />

her strong relationship to nature,<br />

with a softer and more feminine<br />

tone. <strong>The</strong> new label expresses<br />

Delphine’s imagination as well as<br />

Caroline’s story and convictions. It is<br />

a metaphor for the alchemy between<br />

animal, vegetable and mineral that<br />

gives soul and depth to Moulin du<br />

Château La Lagune, vintage after<br />

vintage. <strong>The</strong> monochrome blue is<br />

meant to represent imagination<br />

and union, replacing the classic<br />

black label. <strong>The</strong> hand-drawn<br />

illustration showcases the<br />

diversity of Château La Lagune’s<br />

ecosystem and the winery’s<br />

commitment to biodiversity.<br />

Discover the wine and its new<br />

label on the Domaines Paul<br />

Jaboulet Aîné booth at <strong>Vinexpo</strong><br />

<strong>Asia</strong><br />

Level B2 / Stand B 008<br />

Discovering the Art of<br />

Winemaking with MON-MA<br />

by Jean-Claude Mas<br />

Domaines Paul Mas is presenting its<br />

MON/MA by Jean-Claude Mas range<br />

at this year’s <strong>Vinexpo</strong> <strong>Asia</strong>. <strong>The</strong> range,<br />

which stands out visually thanks to<br />

its unique label design focussing on<br />

vintage cars as well<br />

as a one-of-a-kind,<br />

technically complex<br />

bottle design, is set to<br />

appeal to the <strong>Asia</strong>n<br />

market.<br />

<strong>The</strong> unique Gothic<br />

Flute bottle’s natural<br />

theme and artistic<br />

signature perfectly<br />

embody Founder<br />

and Executive<br />

Manager Jean-<br />

Claude Mas’<br />

vision of merging<br />

wine with art.<br />

<strong>The</strong> vessel’s<br />

abundant<br />

nature and<br />

beauty make it<br />

one-of-a-kind,<br />

and its technical complexity adds to its<br />

originality.<br />

Jean-Claude Mas’ MON/MA range<br />

consists of blends and single varietal<br />

wines made from traditional and noble<br />

grape varieties like Grenache and Viognier,<br />

which are an integral part of the Domaines<br />

Paul Mas story. <strong>The</strong>se grapes thrive in the<br />

Languedoc region’s terroir and produce<br />

fruity, easy-to-drink, pleasant wines that<br />

express their full potential.<br />

For Jean-Claude Mas, this range is linked<br />

to his childhood when he dreamed<br />

of becoming a race car driver before<br />

becoming a winemaker, and to his longstanding<br />

love of vintage cars.<br />

MON/MA range by Jean Claude Mas<br />

wines are approachable, moreish, and<br />

offer great value for money. <strong>The</strong>y are a<br />

must-try for anyone looking to explore<br />

the unique flavors of southern France’s<br />

Languedoc region<br />

Level B2 / Stand F 062<br />

THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 9


I SNEAK PEEKS I<br />

Journey’s End and Interpunkt<br />

team up for sustainable wine<br />

range<br />

Abelé 1757<br />

A historic Champagne<br />

House blending tradition<br />

and innovation at <strong>Vinexpo</strong><br />

<strong>Asia</strong> <strong>2023</strong><br />

Abelé Champagne, the fifth oldest Champagne House,<br />

will be present at this year’s <strong>Vinexpo</strong> <strong>Asia</strong> in Singapore.<br />

When Nicolas Feuillatte Group bought the Maison Abelé in 2019, it<br />

was a priority for the company to preserve and highlight the unique<br />

values of the historic Champagne house. La Maison Abelé became<br />

Abelé 1757, in reference to the year the winery was founded. Along<br />

with the new name, the brand also got a new logo inspired by the<br />

architecture of its historic cellars. When Etienne Eteneau took over<br />

the reins in 2021 as cellar master, he subscribed to this vision for a<br />

new chapter.<br />

Award-winning winery Journey’s End and<br />

new wine brand Interpunkt are launching a<br />

new range of W.O. Western Cape Sauvignon<br />

Blanc and Shiraz wines available exclusively<br />

at Checkers.<br />

What sets this brand apart is its forwardthinking<br />

packaging made from 100%<br />

recyclable paperboard–the first in South<br />

Africa.<br />

<strong>The</strong> packaging is not only sustainable, but<br />

also five times lighter than a normal glass<br />

bottle, helping lower its carbon footprint.<br />

<strong>The</strong> brand aims to make wine more accessible<br />

and inclusive by removing the intimidating<br />

language often used on labels. <strong>The</strong> goal is to<br />

allow consumers to enjoy wine without taking<br />

themselves too seriously<br />

Level B2 / Stand L 006<br />

Tenuta San Vincenti wines<br />

at <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong><br />

Abelé 1757 has a surprising history rooted in innovation. Antoine de<br />

Muller, Henri Abelé’s grandfather and Cellar Master of Maison Veuve<br />

Clicquot-Ponsardin, invented the riddling table, which revolutionised<br />

the method of making champagne. When in 1880<br />

Henri Abelé wanted to expand the Champagne<br />

house he had inherited, he moved it to a new<br />

address in the heart of Reims. This concealed<br />

a winemaking treasure: two kilometres of chalk<br />

cellars, dug by hand in the raw rock and limestone.<br />

<strong>The</strong>se dark underground cellars buried 20 metres<br />

deep were the ideal environment for conserving<br />

and ageing bottles, providing darkness, constant<br />

temperature and stable humidity levels. This<br />

centuries-old laboratory of innovation became<br />

the heart of Abelé’s creation, in a unique<br />

landscape now classified as a UNESCO World<br />

Heritage Site.<br />

<strong>The</strong> Tenuta San Vincenti winery is located<br />

in the Chianti Classico area in Tuscany, near<br />

the historical hamlet of San Vincenti, in the<br />

Stignano locality.<br />

<strong>The</strong> estate covers over 60 hectares and<br />

has a breathtaking view of Monte Amiata<br />

and the Crete Senesi hills in one of the<br />

most renowned winemaking locations in<br />

the world. <strong>The</strong> vineyards themselves are<br />

on a hilly ridge oriented north to south at<br />

an altitude ranging from 350 to 550 metres<br />

above sea level, with south-eastern and<br />

south-western exposure. San Vincenti will<br />

have wines available for tasting at booth<br />

K001 in the Italian area at <strong>Vinexpo</strong> <strong>Asia</strong><br />

<strong>2023</strong><br />

Level B2 / Stand K 001<br />

Over two and a half centuries after its<br />

creation, Abelé 1757 is reinventing<br />

itself. While reaffirming its history and<br />

connection with Reims, it continues to<br />

look to the future and put innovation at<br />

the heart of its winemaking. Abelé 1757<br />

makes heritage champagnes including<br />

their signature Abelé 1757 brut, the more<br />

delicate and fruity Abelé 1757 brut rosé<br />

and their 100% Chardonnay blanc de<br />

blancs for a fresh, aromatic experience.<br />

Visitors to <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> can<br />

discover more about this historic brand<br />

and its wines on its stand<br />

Level B2 / Stand H 062<br />

10 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />

vinexpoasia.com


WHERE<br />

TO GO IN<br />

SINGAPORE<br />

© Mike Enerio - Unsplash<br />

Singapore,<br />

blending culture and nature<br />

<strong>Vinexpo</strong> <strong>Asia</strong> host city Singapore is far more than the convention halls at Marina<br />

Bay Sands! It is Southeast <strong>Asia</strong>’s cultural capital, with a range of exceptional<br />

museums<br />

It is also home to the historical Singapore Botanic<br />

Gardens, a UNESCO World Heritage Site since<br />

2015...<br />

Once business at <strong>Vinexpo</strong><br />

<strong>Asia</strong> finishes, why not explore<br />

Singapore’s cultural sites? <strong>The</strong><br />

city is a heaven for art lovers, with<br />

a wide range of museums, among<br />

the most impressive in Southeast<br />

<strong>Asia</strong>. In the centre of town, the<br />

Civic District is where the city’s<br />

historical, architectural and<br />

cultural heritage blends together<br />

along the Singapore river.<br />

ASIAN CIVILISATIONS<br />

MUSEUM (ACM)<br />

<strong>The</strong> <strong>Asia</strong>n Civilisations Museum<br />

(ACM) is located in the Empress<br />

Building, a classical structure<br />

built by the British which in the<br />

past hosted Singapore’s colonial<br />

offices. Fully renovated and<br />

rebuilt, the ACM is covers over<br />

2,000 years of regional culture,<br />

with its fabulous collections of<br />

jewels, sculptures and textiles.<br />

Of particular interest are the<br />

dedicated rooms showing art<br />

linked to faith and religions, as<br />

well as to jewellery.<br />

Open daily from 10am to 7pm<br />

(Friday up to 9pm)- Admission for<br />

foreign visitors is $15.<br />

National Gallery Singapore,<br />

exhibiting over 9,000<br />

art works and offering<br />

a unique panorama of<br />

Southeast <strong>Asia</strong>n artists<br />

over the past 200 years. In<br />

2020, the Gallery was the<br />

only museum in Southeast<br />

<strong>Asia</strong> to receive a ranking in<br />

<strong>The</strong> Art Newspaper’s annual<br />

global survey of attendance at art<br />

museums. <strong>The</strong> NG roof provides<br />

guests with spectacular views<br />

of the town, which they can take<br />

in while sipping a drink at a bar!<br />

Some exhibitions are free to the<br />

public.<br />

Open daily from 10am to 7pm<br />

(Friday up to 9pm) - Admission<br />

for foreign visitors is $20<br />

<strong>The</strong> <strong>Asia</strong>n Civilisations Museum reflected<br />

in a sculpture at Empress Lawn<br />

Inside the <strong>Asia</strong>n Civilisations Museum<br />

REFRESH AT<br />

SINGAPORE<br />

BOTANIC<br />

GARDENS<br />

Opened in 1859 and modeled<br />

on the Royal Kew Gardens in<br />

London, Singapore Botanic<br />

Gardens joined the UNESCO<br />

World Heritage List in 2015.<br />

It is the first <strong>Asia</strong>n and only<br />

tropical botanic garden listed by<br />

the organisation. <strong>The</strong> Gardens<br />

stretch over 82 hectares showing<br />

10,000 species of flora, including<br />

historical gardens, a Ginger<br />

Garden, a rainforest and bonsaïs.<br />

A key feature is the National<br />

Orchid Garden with over 1,000<br />

species and 2,000 hybrids. A<br />

visit to the Gardens could be the<br />

perfect add-on to a busy <strong>Vinexpo</strong><br />

<strong>Asia</strong> Day, as it is open from<br />

5 am to midnight, and is free<br />

(except for the National Orchid<br />

Garden, priced S$15 for non-<br />

Singaporeans<br />

NATIONAL GALLERY<br />

SINGAPORE<br />

<strong>The</strong> former city hall and the<br />

monumental Supreme Court<br />

buildings reopened in 2015 as the<br />

Inside the National Gallery Singapore<br />

National Orchid Garden in Singapore<br />

Botanic Garden<br />

THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 11

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