The Daily Vinexpo Asia 2023 - Preview Edition
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PREVIEW<br />
TUESDAY 16 TH MAY <strong>2023</strong><br />
VINEXPO ASIA <strong>2023</strong><br />
TOAST TO THE FUTURE:<br />
THE REAWAKENING OF ASIA’S PREMIER<br />
WINE AND SPIRITS TRADE SHOW<br />
EXCLUSIVE INTERVIEW<br />
VINEXPO ASIA <strong>2023</strong>:<br />
A MAJOR<br />
STRATEGIC EVENT<br />
Rodolphe Lameyse<br />
<strong>Vinexpo</strong>sium CEO<br />
NEWS<br />
VINEXPO ASIA<br />
<strong>2023</strong> EVENTS<br />
#04<br />
#03
GENERAL FLOOR PLAN<br />
LEVELS L1 & B2<br />
Level B2 / Stand D 021-7 Level B2 / Stand G 065<br />
Level B2 / Stand M 005 Level B2 / Stand L 052<br />
Level B2 / Stand J 034
I NEWS I<br />
A FEW<br />
HIGHLIGHTS:<br />
<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> events<br />
<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> will include a wide range of events, from<br />
tastings and masterclasses to prestigious awards ceremonies<br />
MONDAY, 22 MAY <strong>2023</strong><br />
3:00 pm - 10:00 pm<br />
(3:00 pm - 6:00 pm exclusive to wine professionals)<br />
THE FESTIVAL OF GREAT WINES<br />
Location: Level 3 Atrium<br />
TUESDAY, 23 MAY <strong>2023</strong><br />
10:00 am - 6:00 pm<br />
DISCOVER THE 2020 VINTAGE OF<br />
70 GRANDS CRUS DE BORDEAUX<br />
Location: Room 4 - Tasting Hall<br />
For this year’s show in Singapore, visitors can expect<br />
“one of the most varied and prestigious programmes<br />
in the world” according to Rodolphe Lameyse, CEO of<br />
<strong>Vinexpo</strong>sium.<br />
<strong>Vinexpo</strong> <strong>Asia</strong>’s country of<br />
honour this year is the United<br />
States, which have decided on a<br />
collective approach for promoting<br />
the diversity of wines from the<br />
western United States in <strong>Asia</strong>.<br />
Events in connection with the<br />
United States as the country of<br />
honour will include masterclasses<br />
organised by the California Wine<br />
Institute (CWI) scheduled every<br />
morning and moderated by 2<br />
top personalities in the industry:<br />
Elaine Chukan Brown, American<br />
wine writer and Evan Goldstein,<br />
Master Sommelier and journalist.<br />
<strong>The</strong>se masterclasses will address<br />
themes such as Lodi Red,<br />
the Californian red wine, new<br />
trends and sustainability, and<br />
the Chardonnay grape variety in<br />
California.<br />
Through the <strong>Vinexpo</strong> Academy,<br />
<strong>Vinexpo</strong> <strong>Asia</strong> will provide a highlevel<br />
programme drawing on a<br />
range of formats and experts<br />
from across the globe to promote<br />
learning, inspiration, tastings and<br />
conversations. <strong>The</strong>se will include<br />
a number of masterclasses, such<br />
as, for the first time in <strong>Asia</strong> in <strong>2023</strong>,<br />
the Wine and Spirit Education<br />
Trust (WSET)’s masterclass to<br />
support education for wine and<br />
spirits professionals; conferences,<br />
including the much-anticipated<br />
Alcoholic Beverage Consumption<br />
Trends in Korea, moderated by<br />
Junghoon Moon (Professor at<br />
the Seoul National University)<br />
and major tastings, such as <strong>The</strong><br />
Major Tasting by the Union des<br />
Grands Crus de Bordeaux (UGCB)<br />
featuring prominent properties<br />
from among the 130 classified<br />
chateaux for a presentation of<br />
the 2020 vintage with over 100<br />
Bordeaux Grands Crus showcased.<br />
<strong>The</strong> show’s awards ceremonies<br />
will include <strong>The</strong> Drinks Business<br />
<strong>Asia</strong>n Awards and the Swedish<br />
media Star Wine List of the Year,<br />
which awards the best wine lists<br />
by category with its panel made<br />
up of some of the world’s best<br />
sommeliers.<br />
Some of the top highlights of the<br />
show organised by <strong>Vinexpo</strong>sium<br />
will include the <strong>Vinexpo</strong><br />
Challenge, in conjunction with<br />
the ASI (International Sommelier<br />
Association), hosted by Raimonds<br />
Tomsons, recently crowned <strong>2023</strong><br />
Best Sommelier of the World.<br />
For an hour, participants will be<br />
invited to test their knowledge and<br />
get a preview of some exceptional<br />
wines. Another event that’s<br />
created a fair amount of buzz is<br />
the <strong>The</strong> Battle of the Sommeliers,<br />
held for the first time in Singapore<br />
with Mason Ng (ASI 2022 Best<br />
Sommelier for <strong>Asia</strong> & Oceania),<br />
Chuan Ann (Malaysian semifinalist<br />
at the Best Sommelier of<br />
the World competition) and Le<br />
Hoang Khanh Vi (Best Sommelier<br />
of Vietnam, also ranked as the<br />
Best <strong>Asia</strong>n Sommelier in the <strong>2023</strong><br />
Best Sommelier of the World<br />
competition).<br />
<strong>The</strong> detailed programme of events<br />
for <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> is available<br />
on the official <strong>Vinexpo</strong> <strong>Asia</strong><br />
website: https://vinexpoasia.com/<br />
programme<br />
TUESDAY, 23 MAY <strong>2023</strong><br />
2:30 pm - 3:30 pm<br />
THE SOMMELIER BATTLE:<br />
PAIRING LOCAL<br />
Location: Room 1 - Masterclasses<br />
TUESDAY, 23 MAY <strong>2023</strong><br />
3:00 pm - 4:00 pm<br />
STAR WINE LIST OF THE YEAR ASIA<br />
Location: Room 3 - Conferences<br />
TUESDAY, 23 MAY <strong>2023</strong><br />
4:30 pm - 5:30 pm<br />
VINEXPO CHALLENGE WITH THE<br />
BEST SOMMELIER OF THE WORLD<br />
Location: Room 1 - Masterclasses<br />
WEDNESDAY, 24 MAY <strong>2023</strong><br />
10:00 am - 5:00 pm<br />
TRE BICCHIERI, THE BEAUTY<br />
OF ITALIAN WINES<br />
Location: Room 4 - Tasting Hall<br />
WEDNESDAY, 24 MAY <strong>2023</strong><br />
4:00 pm - 5:30 pm<br />
THE DRINKS BUSINESS ASIAN<br />
AWARDS CEREMONY<br />
Location: Room 3 - Conferences<br />
THURSDAY, 25 MAY <strong>2023</strong><br />
2:30 pm - 3:30 pm<br />
WSET: A TASTE OF WHAT’S TO COME<br />
Location: Room 2 - Masterclasses<br />
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THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 3
I EXCLUSIVE INTERVIEW I<br />
Rodolphe Lameyse<br />
<strong>Vinexpo</strong>sium CEO<br />
4 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />
vinexpoasia.com
I EXCLUSIVE INTERVIEW I<br />
<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>:<br />
a major strategic event<br />
For <strong>Vinexpo</strong> <strong>Asia</strong>’s first trade show back in person after four years,<br />
Rodolphe Lameyse, CEO of <strong>Vinexpo</strong>sium, shares what visitors and<br />
exhibitors can expect from this year’s event<br />
From the 23 rd to the 25 th of May, <strong>Vinexpo</strong>sium is bringing <strong>Vinexpo</strong><br />
<strong>Asia</strong> to Singapore, in the unique setting of the Marina Bay Sands<br />
Expo & Convention Centre. <strong>The</strong> largest B2B event in the industry<br />
is set to bring together professionals in wine and spirits for three<br />
days of business in the <strong>Asia</strong>-Pacific region.<br />
After a 4-year absence, what can we<br />
expect from VinExpo <strong>Asia</strong> <strong>2023</strong>?<br />
<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> is an event where<br />
people will be able to reunite. It’s an<br />
amazing opportunity to see each other<br />
and get acquainted again! After 4 years<br />
marked by Covid-19 and the absence<br />
of any major events in the <strong>Asia</strong>-Pacific<br />
region, <strong>Vinexpo</strong> <strong>Asia</strong> is happening at a<br />
pivotal time for resuming international<br />
trade.<br />
With over 20 years in the region, the first<br />
<strong>Vinexpo</strong> <strong>Asia</strong> was held in Hong Kong<br />
in 1998, and it has become a popular,<br />
trustworthy and legitimate event for<br />
the whole wine and spirits industry. It<br />
is now strategic and vital for all global<br />
stakeholders, bringing together buyers,<br />
importers and sommeliers from the<br />
growth markets across <strong>Asia</strong>.<br />
Why was Singapore a strategic<br />
location for <strong>Vinexpo</strong> <strong>Asia</strong> this year?<br />
It quickly became an obvious choice<br />
because Singapore is now one of<br />
the gateways into <strong>Asia</strong>. Its strategic<br />
location makes it a hub of regional and<br />
global trade and its business model<br />
revolves, among other things, around<br />
a very open-minded approach to<br />
international trade.<br />
Has this decision been understood<br />
and accepted?<br />
Our desire to be part of this movement<br />
and to benefit from this dynamic sales<br />
environment is fully understood by our<br />
customers. Singapore was the best<br />
opportunity we could offer them in<br />
<strong>2023</strong>, at a key time for returning to <strong>Asia</strong>.<br />
Can you tell us more about the<br />
exhibitors of <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>?<br />
<strong>Vinexpo</strong> <strong>Asia</strong> will bring together<br />
nearly 1,000 exhibitors and 35<br />
different countries will be represented.<br />
France will be attending in numbers<br />
with all of its wine regions present, and<br />
VINEXPO<br />
ASIA WILL<br />
PROVIDE THE<br />
OPPORTUNITY<br />
TO DISCOVER<br />
NEW WINES AND<br />
SPIRITS AND<br />
MEET PRODUCERS<br />
AIMING TO<br />
ESTABLISH A<br />
FOOTHOLD OR<br />
DEVELOP THEIR<br />
PRESENCE IN<br />
SINGAPORE AND<br />
ACROSS ASIA<br />
we will also welcome many different<br />
international pavilions including<br />
Argentina, Australia, Chile, the United<br />
States and Italy. Spain, China, Portugal,<br />
Germany, Austria, South Africa,<br />
Switzerland, Japan, Aruba, Ireland,<br />
New Zealand, the United Kingdom,<br />
Israel, Canada, South Korea, Romania,<br />
Thailand and Finland will also be<br />
represented. <strong>Vinexpo</strong> <strong>Asia</strong> will provide<br />
the opportunity to discover new wines<br />
and spirits and meet producers aiming<br />
to establish a foothold or develop their<br />
presence in Singapore and across <strong>Asia</strong>.<br />
How many visitors are you expecting?<br />
8,000 visitors are due to attend <strong>Vinexpo</strong><br />
<strong>Asia</strong> <strong>2023</strong> from the 23rd to the 25th of<br />
May, primarily from China, South Korea,<br />
Malaysia, Indonesia, Japan, Thailand,<br />
Vietnam and Singapore.<br />
<strong>The</strong>se visitors are local decisionmakers,<br />
executives and managers<br />
of the largest import companies,<br />
wholesalers, hoteliers/restaurateurs,<br />
wine merchants and e-tailers. <strong>The</strong> vast<br />
majority of them are directly involved<br />
in selecting and purchasing wines<br />
and spirits. <strong>Vinexpo</strong> <strong>Asia</strong> is therefore<br />
a unique opportunity to establish and<br />
maintain robust relationships in a major<br />
region for business.<br />
What will be some of the highlights of<br />
this year’s <strong>Vinexpo</strong> <strong>Asia</strong>?<br />
<strong>Vinexpo</strong> <strong>Asia</strong> will provide one of<br />
the most varied and prestigious<br />
programmes in the world as part of<br />
<strong>Vinexpo</strong> Academy. This will include<br />
masterclasses, of course, and the<br />
Major Tasting by the Union des Grands<br />
Crus de Bordeaux (UGCB) along with<br />
conferences hosted by prominent<br />
international experts.<br />
Other programme highlights include<br />
the Battle of the Sommeliers and<br />
the <strong>Vinexpo</strong> Challenge, organised<br />
in conjunction with the International<br />
Association of Sommeliers (ASI).<br />
We have very high ambitions for this<br />
<strong>Vinexpo</strong> <strong>Asia</strong>. <strong>The</strong> entire <strong>Vinexpo</strong>sium<br />
team and myself are delighted to be<br />
able to host an event of this magnitude<br />
in <strong>Asia</strong> and build on the resounding<br />
success of Wine Paris & <strong>Vinexpo</strong> Paris<br />
in February this year.<br />
This event offers the entire industry<br />
an opportunity to connect, share and<br />
enjoy a mutually enriching experience<br />
at a key time and in a positive, dynamic<br />
spirit!<br />
A SPECIAL CLUB<br />
PROGRAMME<br />
FOR HOSTING<br />
BUYERS<br />
<strong>Vinexpo</strong> <strong>Asia</strong> provides a CLUB<br />
programme with a range of privileges<br />
and services for the largest industry<br />
players. <strong>The</strong> show also also provides<br />
solutions to facilitate attendance for<br />
very specific buyers from a selection<br />
of countries. This includes Australia,<br />
New Zealand, Hong Kong, Taiwan,<br />
Macau, China, South Korea, Malaysia,<br />
Indonesia, Japan, Thailand, Vietnam,<br />
the Philippines, the Middle East and<br />
India.<br />
In addition to the CLUB programme,<br />
<strong>Vinexpo</strong> <strong>Asia</strong> also offers buyers<br />
turnkey business solutions to help<br />
them prepare for their visit to <strong>Vinexpo</strong><br />
<strong>Asia</strong>. <strong>The</strong>se can include pre-scheduled<br />
online appointments ahead of the<br />
event, a mobile application, online<br />
catalogues and programmes<br />
USA COUNTRY<br />
OF HONOR<br />
<strong>The</strong> USA, through a collective<br />
involvement of the three major US wine<br />
regions, has been chosen as Country<br />
of Honor for this exceptional edition of<br />
<strong>Vinexpo</strong> <strong>Asia</strong> in Singapore.<br />
With the presence of a common<br />
pavilion jointly-organized by California<br />
Wines, Oregon Wine board and<br />
Washington Wine, as well as a series of<br />
6 masterclasses dedicated to educate<br />
about the diversity of wines from the<br />
Pacific coast of the US, dive deep into<br />
these exceptional terroirs<br />
THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 5
I TRADE TALK I<br />
Masters of Wine act as guiding<br />
lights for the industry<br />
Richard Hemming<br />
MW and Head of Wine, <strong>Asia</strong>,<br />
for 67 Pall Mall Singapore<br />
Ahead of this year’s show, we spoke with MW Richard Hemming,<br />
Head of Wine, <strong>Asia</strong> for 67 Pall Mall Singapore, about the trends in the<br />
industry today and the importance of the MW qualification.<br />
Can you tell us about the importance of<br />
the Master of Wine (MW) qualification<br />
for the industry today?<br />
Collectively, Masters of Wine strive<br />
to represent the ultimate authority in<br />
wine. We work in every sector of the<br />
industry, from traditional wine producers<br />
to cutting-edge tech start-ups – and<br />
of course Members’ Clubs such as 67<br />
Pall Mall. <strong>The</strong> qualification requires<br />
candidates to study all aspects of the<br />
wine industry to develop the most<br />
comprehensive understanding of the<br />
wine world. Every MW also abides by a<br />
commitment to uphold certain standards<br />
and values, so that we can act as guiding<br />
lights for the industry.<br />
What are the major trends in wine right<br />
now in your opinion?<br />
<strong>The</strong> global appetite for Burgundy<br />
shows no sign of slowing, despite everincreasing<br />
prices. At a more mainstream<br />
level, the rosé and sparkling wine<br />
categories are probably the most active<br />
in terms of exploring new potential.<br />
Minimal-intervention wine continues<br />
to capture the imagination of many<br />
consumers, not only to attract new<br />
drinkers to wine, but also to challenge<br />
the traditional wine industry.<br />
How important do you think it is to have<br />
international face-to-face meetings like<br />
<strong>Vinexpo</strong> <strong>Asia</strong> for the industry?<br />
At its heart, wine is a social drink. Even<br />
though technology allows us to connect<br />
effectively over long distances, there is<br />
no substitute for face-to-face contact,<br />
and <strong>Vinexpo</strong> facilitates this brilliantly. It<br />
will also allow wine professionals from<br />
around the world to witness how vibrant<br />
and dynamic Singapore is for wine<br />
CONFERENCE<br />
Wednesday, 24 May <strong>2023</strong><br />
12:00pm - 1:00pm<br />
Join Richard Hemming at<br />
this year’s <strong>Vinexpo</strong> <strong>Asia</strong> for<br />
the conference:<br />
Wine’s Ultimate<br />
Accolade: How to Become<br />
a Master of Wine<br />
Room 3 - Conferences<br />
Different spirits represent different<br />
nations, cultures and history<br />
<strong>The</strong> <strong>Daily</strong> <strong>Vinexpo</strong> <strong>Asia</strong> sat<br />
down with Certified Spirits<br />
Educator (CSE) Eddie Nara for<br />
some exclusive insights on the<br />
latest spirits trends, ahead of his<br />
talk at <strong>Vinexpo</strong> <strong>Asia</strong> next<br />
Wednesday.<br />
What are some of the main trends in<br />
Irish whiskey right now?<br />
<strong>The</strong> use of different types of casks for<br />
maturation, e.g. Carcavelos, Portuguese<br />
oak, Japanese shochu, and of course<br />
Irish stout etc. Pot still whiskey remains<br />
a unique product to Ireland. Peated<br />
whisky is not unique to Scotland, and<br />
MASTERCLASS<br />
Wednesday, 24 May <strong>2023</strong><br />
Ireland also produces some of the best<br />
peated whiskeys.<br />
How popular is Irish whiskey on the<br />
<strong>Asia</strong>n market compared to other<br />
whiskies?<br />
<strong>The</strong> general price point of Irish whiskey<br />
remains very attractive compared to<br />
Scotch and Japanese whiskies. <strong>Asia</strong>ns<br />
generally love to try new things, and<br />
with certain Irish whiskey brands being<br />
innovative in the use of different new<br />
casks, people will not get bored with<br />
the same characteristics. Bartenders<br />
also love to add Irish whiskeys to their<br />
cocktail creations.<br />
Eddie Nara will be giving a Masterclass:<br />
<strong>The</strong> Irish Whiskey Renaissance<br />
Room 1 – Masterclasses<br />
4:30pm - 5:30pm<br />
Why is it important for players in the<br />
wine and spirits industry to meet in<br />
person at events like <strong>Vinexpo</strong> <strong>Asia</strong>?<br />
In addition to sharing the actual wines<br />
and spirits, it is also about sharing<br />
care and passion, handshakes, hugs;<br />
this strengthens friendships, bonds<br />
and cooperation. Discussions over a<br />
glass of wine or whisky make meetings<br />
and discussions more effective and<br />
successful.<br />
What is the most important thing to<br />
keep in mind when educating people<br />
in the appreciation of spirits?<br />
Although certain spirits are more<br />
popular than others, we should have an<br />
open mind in trying the often neglected,<br />
lesser known ones too. I believe that<br />
different spirits represent different<br />
nations, cultures and history, and<br />
that these should be understood and<br />
respected. It’s also important to spend<br />
more time nosing the spirits (like most<br />
master blenders do)<br />
Eddie Nara<br />
Certified Spirits Educator (CSE)<br />
- Masterclasse dédiée au whisky<br />
Irlandais<br />
6 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />
vinexpoasia.com
I TRADE TALK I<br />
“We are in the industry of people”<br />
<strong>The</strong> <strong>Daily</strong> <strong>Vinexpo</strong> <strong>Asia</strong> spoke with Chuan Ann Tan, Semi-Finalist of the<br />
ASI Best Sommelier of the World <strong>2023</strong>, in an exclusive interview<br />
Chuan Ann Tan, who holds an<br />
ASI Diploma Gold, is a Certified<br />
Sommelier and a Certified<br />
Sake Sommelier. He shared<br />
his thoughts on wine trends in<br />
Singapore and around the world.<br />
What are some of the main wine trends<br />
in Singapore right now?<br />
I think low-alcohol and low-intervention<br />
wines are what the market is looking for<br />
right now. Something lighter and more<br />
quaffable for Singapore’s warm weather.<br />
On the other hand, the premium section<br />
of fine Burgundy wines are getting<br />
harder to come by on the market. Due to<br />
the limited allocation, they just sold out<br />
extremely fast.<br />
How do these trends differ from the<br />
industry on a global scale?<br />
I think from a global perspective, alcoholfree<br />
wines and low-alcohol wines are<br />
trending. I am noticing that there are<br />
more and more alcohol-free wine brands<br />
on the global market.<br />
For Burgundy wines, I believe the<br />
situation is the same everywhere right<br />
now.<br />
What knowledge or skills can give a<br />
sommelier an extra competitive edge?<br />
Being eager to learn about all kinds of<br />
beverages if possible. This can be sake,<br />
whisky, rum etc. This will give you added<br />
value for the extra knowledge you are<br />
comfortable with.<br />
I think another important component now<br />
is non-alcoholic beverage knowledge.<br />
<strong>The</strong>re is an increase in clients looking<br />
for non-alcoholic beverage pairings. For<br />
example, crafted kombucha, tea, filter<br />
coffee, amazake etc. Being creative and<br />
matching the concept of the chef/dish’s<br />
philosophy is also a key point.<br />
Why is it important for players in the<br />
wine industry to meet in person at<br />
events like <strong>Vinexpo</strong> <strong>Asia</strong>?<br />
It is definitely important. We are in the<br />
industry of people; I believe meeting<br />
in person is more efficient and will<br />
keep relationships stronger. <strong>The</strong> wine<br />
industry is a relatively small community,<br />
(…) BUILDING<br />
STRONG<br />
CONNECTIONS IS<br />
VERY IMPORTANT.<br />
VINEXPO ASIA<br />
PROVIDES A<br />
GREAT PLATFORM<br />
TO GATHER<br />
EVERYONE<br />
TOGETHER.<br />
so building strong connections is very<br />
important. <strong>Vinexpo</strong> <strong>Asia</strong> provides a great<br />
platform to gather everyone together.<br />
What traditions in the wine industry do<br />
you think it’s important to preserve?<br />
This will be a big topic, I think most of<br />
the wine production countries have their<br />
own traditions to preserve. This can<br />
be cultural or part of the wine making<br />
traditions themselves.<br />
In Vienna, a Heuriger is a wine tavern<br />
where you can drink the newest wine<br />
from the current vintage. This Viennese<br />
tradition is definitely worth a visit. It is a<br />
great experience of the culture, cuisine<br />
and wine as a whole.<br />
In Beaujolais in France, the Beaujolais<br />
Nouveau, which is released on the third<br />
Thursday of November every year, all<br />
started with a clever marketing idea<br />
to sell their young wines. Now the<br />
Beaujolais Nouveau is a 5-day festival<br />
with wine tastings, dinners, concerts etc.<br />
In Rioja in Spain, Rioja Cosecha is a<br />
traditional style of Tempranillo made<br />
with carbonic maceration. <strong>The</strong>re are a<br />
few wineries making this historic version<br />
of Rioja, and I think it is great to keep the<br />
traditional style alive<br />
BATTLING<br />
SOMMELIERS<br />
Some of the top sommeliers from<br />
the region, including Mason Ng, ASI<br />
Best Sommelier of <strong>Asia</strong> & Oceania<br />
2022 from Singapore; Khanh Vi<br />
LeHoang, Vice-president of the<br />
Saigon Sommelier Association<br />
(SSA) from Vietnam; and Chuan<br />
Ann Tan, Semi-Finalist ASI Best<br />
Sommelier of the World <strong>2023</strong>, from<br />
Malaysia, will participate in a battle<br />
of food and beverage pairing at<br />
<strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>.<br />
<strong>The</strong> sommeliers will all pick a<br />
beverage to accompany the local<br />
dish proposed. <strong>The</strong>y will then<br />
taste the pairing together with the<br />
MASTERCLASS<br />
Tuesday, 23 May<br />
2:30 pm - 03:30 pm<br />
SOMMELIER BATTLE:<br />
PAIRING LOCAL<br />
Room 1 – Masterclasses<br />
Chuan Ann Tan<br />
Semi-Finalist of ASI Best<br />
Sommelier of the World <strong>2023</strong><br />
audience, explain their choices<br />
and defend them in front of their<br />
colleagues and the guests of<br />
<strong>Vinexpo</strong> <strong>Asia</strong>.<br />
After tasting all of the proposals, it<br />
will be up to the audience to decide<br />
which sommelier was the most<br />
convincing and which pairing won<br />
over the greatest number of palates.<br />
<strong>The</strong> sommeliers will do their best<br />
to pick surprising pairings, and<br />
the chosen dish will represent the<br />
local culinary tradition. This should<br />
make the experience even more<br />
challenging for the sommeliers and<br />
more fun for the audience<br />
THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 7
I MARKET TRENDS I<br />
<strong>Asia</strong>’s growing taste<br />
for wine<br />
<strong>The</strong> <strong>Daily</strong> <strong>Vinexpo</strong> <strong>Asia</strong> takes a look at some of the overall trends and<br />
tendencies in wine on the <strong>Asia</strong>n market today and into the future<br />
© Klara Kulikova / Unsplash<br />
<strong>2023</strong><br />
ALCOHOLIC<br />
BEVERAGE<br />
CONSUMPTION<br />
TRENDS IN<br />
KOREA<br />
Over the past year, Korea has<br />
experienced a surge in wine<br />
consumption and a resurgence<br />
of whiskey, with a younger<br />
demographic driving the trend. Join<br />
Professor Junghoon Moon of Seoul<br />
National University for this exclusive<br />
session to explore how the market<br />
for these beverages is evolving in<br />
Korea and how they are competing<br />
with traditional Korean alcoholic<br />
beverages such as beer, soju, and<br />
makgeolli.<br />
As a taste for wine increases in <strong>Asia</strong> as a whole, premiumisation is<br />
favouring imported brands while ecommerce and social networks<br />
can play a significant role in which foreign brands gain reach.<br />
It is no coincidence that Singapore was<br />
chosen as the site for <strong>Vinexpo</strong> <strong>Asia</strong><br />
<strong>2023</strong>. Not only is it a strategic spot<br />
for trade fuelled by a number of free<br />
trade agreements, but research from<br />
the IWSR for <strong>Vinexpo</strong>sium forecasts<br />
a compound annual growth rate of<br />
3.8% between 2021 and 2026 for the<br />
beverage alcohol industry in Singapore.<br />
Singapore is also <strong>Asia</strong>’s most buoyant<br />
region for the premium market at 42%<br />
of sales. This is fueled in part by its<br />
expansive bar and restaurant scene.<br />
China has famously become a giant in<br />
the wine industry, showing increased<br />
interest in the last few decades and<br />
claiming the top spot in the world<br />
for red wine consumption for the last<br />
ten years. This has been fuelled by<br />
the growth of the middle classes and<br />
consumer demand, and with 40% of<br />
China’s wine being imported according<br />
to Horizons, it represents an incredible<br />
opportunity for growth for wine makers<br />
and sellers. <strong>The</strong> importance of wine for<br />
society as a whole can be illustrated by<br />
the Universal Wine Museum set to open<br />
in Beijing in May 2024.<br />
E-commerce is playing an important<br />
role in the sale of wine in China, in<br />
combination with platforms such<br />
as TikTok and other Chinese social<br />
networks.<br />
In Japan, fine wines continue to have a<br />
strong following. More everyday drinking<br />
wines are also growing in popularity,<br />
especially among younger consumers.<br />
<strong>The</strong> Japanese are also developing a<br />
new cocktail culture and an appetite for<br />
ready-to-drink beverages (RTDs) which<br />
are growing on a global scale as well.<br />
In South Korea, beer and spirits like<br />
soju are still the most popular alcoholic<br />
beverages. Wine consumption is<br />
showing strong growth nevertheless,<br />
especially among women and younger<br />
generations who are turning to wine as<br />
a good value for money option. South<br />
Korea’s wine imports are showing<br />
outstanding growth, increasing by 69%<br />
in value in 2021 according to IWSR-<br />
<strong>Vinexpo</strong>sium research.<br />
In <strong>Asia</strong>, the market for wines and spirits<br />
is expanding with increased demand<br />
for high-quality imported products.<br />
While most <strong>Asia</strong>n brands in the wine<br />
and spirits industry still sell the majority<br />
of their volumes domestically, some<br />
are looking to expand internationally in<br />
the face of increasing competition from<br />
international brands, especially in the<br />
case of premiumisation.<br />
Tommy Keeling, Research Director at<br />
IWSR, explained this phenomenon,<br />
“As <strong>Asia</strong>n populations grow richer,<br />
consumers are trading up to imported<br />
drinks brands and the position of<br />
local champions suddenly looks less<br />
secure, so many are looking to diversify<br />
abroad”<br />
<strong>The</strong> session will also dive into the<br />
concept of food pairing, which is<br />
gaining popularity in Korean culture.<br />
Discover what kinds of food pairings<br />
are emerging with wine and whiskey<br />
and how they are influencing the<br />
market.<br />
Don’t miss this opportunity to gain<br />
valuable insights into the Korean<br />
wine and whiskey market. This<br />
conference session will take place<br />
in Room 3 on Tuesday, 23 May <strong>2023</strong>,<br />
when its expert speakers will share<br />
their insights on the opportunities<br />
and threats in this market. Be sure to<br />
mark your calendars<br />
CONFERENCE<br />
Tuesday, 23 May <strong>2023</strong><br />
10:30 am - 11:00 am<br />
<strong>2023</strong> Alcoholic<br />
Beverage Consumption<br />
Trends in Korea<br />
Room 3 - Conferences<br />
8 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />
vinexpoasia.com
I GLOBAL OVERVIEW I<br />
A new label for Moulin du<br />
Château La Lagune<br />
<strong>The</strong> renowned wine estate is<br />
showcasing the new visual identity<br />
of its Moulin du Château La Lagune<br />
at <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong>. <strong>The</strong> new<br />
label celebrates a new chapter in<br />
the estate’s history, honoring their<br />
years of commitment to regenerative<br />
viticulture and excellence.<br />
Owner and oenologist Caroline Frey<br />
strongly believes that respecting the<br />
vineyard and all of its surrounding<br />
ecosystems is the way to make<br />
greater wines. All of Château La<br />
Lagune’s vineyards are certified<br />
Organic and Biodynamic.<br />
Caroline asked her sister, Delphine,<br />
to completely rethink the identity of<br />
Moulin du Château La Lagune for the<br />
label. She wanted to communicate<br />
her strong relationship to nature,<br />
with a softer and more feminine<br />
tone. <strong>The</strong> new label expresses<br />
Delphine’s imagination as well as<br />
Caroline’s story and convictions. It is<br />
a metaphor for the alchemy between<br />
animal, vegetable and mineral that<br />
gives soul and depth to Moulin du<br />
Château La Lagune, vintage after<br />
vintage. <strong>The</strong> monochrome blue is<br />
meant to represent imagination<br />
and union, replacing the classic<br />
black label. <strong>The</strong> hand-drawn<br />
illustration showcases the<br />
diversity of Château La Lagune’s<br />
ecosystem and the winery’s<br />
commitment to biodiversity.<br />
Discover the wine and its new<br />
label on the Domaines Paul<br />
Jaboulet Aîné booth at <strong>Vinexpo</strong><br />
<strong>Asia</strong><br />
Level B2 / Stand B 008<br />
Discovering the Art of<br />
Winemaking with MON-MA<br />
by Jean-Claude Mas<br />
Domaines Paul Mas is presenting its<br />
MON/MA by Jean-Claude Mas range<br />
at this year’s <strong>Vinexpo</strong> <strong>Asia</strong>. <strong>The</strong> range,<br />
which stands out visually thanks to<br />
its unique label design focussing on<br />
vintage cars as well<br />
as a one-of-a-kind,<br />
technically complex<br />
bottle design, is set to<br />
appeal to the <strong>Asia</strong>n<br />
market.<br />
<strong>The</strong> unique Gothic<br />
Flute bottle’s natural<br />
theme and artistic<br />
signature perfectly<br />
embody Founder<br />
and Executive<br />
Manager Jean-<br />
Claude Mas’<br />
vision of merging<br />
wine with art.<br />
<strong>The</strong> vessel’s<br />
abundant<br />
nature and<br />
beauty make it<br />
one-of-a-kind,<br />
and its technical complexity adds to its<br />
originality.<br />
Jean-Claude Mas’ MON/MA range<br />
consists of blends and single varietal<br />
wines made from traditional and noble<br />
grape varieties like Grenache and Viognier,<br />
which are an integral part of the Domaines<br />
Paul Mas story. <strong>The</strong>se grapes thrive in the<br />
Languedoc region’s terroir and produce<br />
fruity, easy-to-drink, pleasant wines that<br />
express their full potential.<br />
For Jean-Claude Mas, this range is linked<br />
to his childhood when he dreamed<br />
of becoming a race car driver before<br />
becoming a winemaker, and to his longstanding<br />
love of vintage cars.<br />
MON/MA range by Jean Claude Mas<br />
wines are approachable, moreish, and<br />
offer great value for money. <strong>The</strong>y are a<br />
must-try for anyone looking to explore<br />
the unique flavors of southern France’s<br />
Languedoc region<br />
Level B2 / Stand F 062<br />
THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 9
I SNEAK PEEKS I<br />
Journey’s End and Interpunkt<br />
team up for sustainable wine<br />
range<br />
Abelé 1757<br />
A historic Champagne<br />
House blending tradition<br />
and innovation at <strong>Vinexpo</strong><br />
<strong>Asia</strong> <strong>2023</strong><br />
Abelé Champagne, the fifth oldest Champagne House,<br />
will be present at this year’s <strong>Vinexpo</strong> <strong>Asia</strong> in Singapore.<br />
When Nicolas Feuillatte Group bought the Maison Abelé in 2019, it<br />
was a priority for the company to preserve and highlight the unique<br />
values of the historic Champagne house. La Maison Abelé became<br />
Abelé 1757, in reference to the year the winery was founded. Along<br />
with the new name, the brand also got a new logo inspired by the<br />
architecture of its historic cellars. When Etienne Eteneau took over<br />
the reins in 2021 as cellar master, he subscribed to this vision for a<br />
new chapter.<br />
Award-winning winery Journey’s End and<br />
new wine brand Interpunkt are launching a<br />
new range of W.O. Western Cape Sauvignon<br />
Blanc and Shiraz wines available exclusively<br />
at Checkers.<br />
What sets this brand apart is its forwardthinking<br />
packaging made from 100%<br />
recyclable paperboard–the first in South<br />
Africa.<br />
<strong>The</strong> packaging is not only sustainable, but<br />
also five times lighter than a normal glass<br />
bottle, helping lower its carbon footprint.<br />
<strong>The</strong> brand aims to make wine more accessible<br />
and inclusive by removing the intimidating<br />
language often used on labels. <strong>The</strong> goal is to<br />
allow consumers to enjoy wine without taking<br />
themselves too seriously<br />
Level B2 / Stand L 006<br />
Tenuta San Vincenti wines<br />
at <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong><br />
Abelé 1757 has a surprising history rooted in innovation. Antoine de<br />
Muller, Henri Abelé’s grandfather and Cellar Master of Maison Veuve<br />
Clicquot-Ponsardin, invented the riddling table, which revolutionised<br />
the method of making champagne. When in 1880<br />
Henri Abelé wanted to expand the Champagne<br />
house he had inherited, he moved it to a new<br />
address in the heart of Reims. This concealed<br />
a winemaking treasure: two kilometres of chalk<br />
cellars, dug by hand in the raw rock and limestone.<br />
<strong>The</strong>se dark underground cellars buried 20 metres<br />
deep were the ideal environment for conserving<br />
and ageing bottles, providing darkness, constant<br />
temperature and stable humidity levels. This<br />
centuries-old laboratory of innovation became<br />
the heart of Abelé’s creation, in a unique<br />
landscape now classified as a UNESCO World<br />
Heritage Site.<br />
<strong>The</strong> Tenuta San Vincenti winery is located<br />
in the Chianti Classico area in Tuscany, near<br />
the historical hamlet of San Vincenti, in the<br />
Stignano locality.<br />
<strong>The</strong> estate covers over 60 hectares and<br />
has a breathtaking view of Monte Amiata<br />
and the Crete Senesi hills in one of the<br />
most renowned winemaking locations in<br />
the world. <strong>The</strong> vineyards themselves are<br />
on a hilly ridge oriented north to south at<br />
an altitude ranging from 350 to 550 metres<br />
above sea level, with south-eastern and<br />
south-western exposure. San Vincenti will<br />
have wines available for tasting at booth<br />
K001 in the Italian area at <strong>Vinexpo</strong> <strong>Asia</strong><br />
<strong>2023</strong><br />
Level B2 / Stand K 001<br />
Over two and a half centuries after its<br />
creation, Abelé 1757 is reinventing<br />
itself. While reaffirming its history and<br />
connection with Reims, it continues to<br />
look to the future and put innovation at<br />
the heart of its winemaking. Abelé 1757<br />
makes heritage champagnes including<br />
their signature Abelé 1757 brut, the more<br />
delicate and fruity Abelé 1757 brut rosé<br />
and their 100% Chardonnay blanc de<br />
blancs for a fresh, aromatic experience.<br />
Visitors to <strong>Vinexpo</strong> <strong>Asia</strong> <strong>2023</strong> can<br />
discover more about this historic brand<br />
and its wines on its stand<br />
Level B2 / Stand H 062<br />
10 • THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong><br />
vinexpoasia.com
WHERE<br />
TO GO IN<br />
SINGAPORE<br />
© Mike Enerio - Unsplash<br />
Singapore,<br />
blending culture and nature<br />
<strong>Vinexpo</strong> <strong>Asia</strong> host city Singapore is far more than the convention halls at Marina<br />
Bay Sands! It is Southeast <strong>Asia</strong>’s cultural capital, with a range of exceptional<br />
museums<br />
It is also home to the historical Singapore Botanic<br />
Gardens, a UNESCO World Heritage Site since<br />
2015...<br />
Once business at <strong>Vinexpo</strong><br />
<strong>Asia</strong> finishes, why not explore<br />
Singapore’s cultural sites? <strong>The</strong><br />
city is a heaven for art lovers, with<br />
a wide range of museums, among<br />
the most impressive in Southeast<br />
<strong>Asia</strong>. In the centre of town, the<br />
Civic District is where the city’s<br />
historical, architectural and<br />
cultural heritage blends together<br />
along the Singapore river.<br />
ASIAN CIVILISATIONS<br />
MUSEUM (ACM)<br />
<strong>The</strong> <strong>Asia</strong>n Civilisations Museum<br />
(ACM) is located in the Empress<br />
Building, a classical structure<br />
built by the British which in the<br />
past hosted Singapore’s colonial<br />
offices. Fully renovated and<br />
rebuilt, the ACM is covers over<br />
2,000 years of regional culture,<br />
with its fabulous collections of<br />
jewels, sculptures and textiles.<br />
Of particular interest are the<br />
dedicated rooms showing art<br />
linked to faith and religions, as<br />
well as to jewellery.<br />
Open daily from 10am to 7pm<br />
(Friday up to 9pm)- Admission for<br />
foreign visitors is $15.<br />
National Gallery Singapore,<br />
exhibiting over 9,000<br />
art works and offering<br />
a unique panorama of<br />
Southeast <strong>Asia</strong>n artists<br />
over the past 200 years. In<br />
2020, the Gallery was the<br />
only museum in Southeast<br />
<strong>Asia</strong> to receive a ranking in<br />
<strong>The</strong> Art Newspaper’s annual<br />
global survey of attendance at art<br />
museums. <strong>The</strong> NG roof provides<br />
guests with spectacular views<br />
of the town, which they can take<br />
in while sipping a drink at a bar!<br />
Some exhibitions are free to the<br />
public.<br />
Open daily from 10am to 7pm<br />
(Friday up to 9pm) - Admission<br />
for foreign visitors is $20<br />
<strong>The</strong> <strong>Asia</strong>n Civilisations Museum reflected<br />
in a sculpture at Empress Lawn<br />
Inside the <strong>Asia</strong>n Civilisations Museum<br />
REFRESH AT<br />
SINGAPORE<br />
BOTANIC<br />
GARDENS<br />
Opened in 1859 and modeled<br />
on the Royal Kew Gardens in<br />
London, Singapore Botanic<br />
Gardens joined the UNESCO<br />
World Heritage List in 2015.<br />
It is the first <strong>Asia</strong>n and only<br />
tropical botanic garden listed by<br />
the organisation. <strong>The</strong> Gardens<br />
stretch over 82 hectares showing<br />
10,000 species of flora, including<br />
historical gardens, a Ginger<br />
Garden, a rainforest and bonsaïs.<br />
A key feature is the National<br />
Orchid Garden with over 1,000<br />
species and 2,000 hybrids. A<br />
visit to the Gardens could be the<br />
perfect add-on to a busy <strong>Vinexpo</strong><br />
<strong>Asia</strong> Day, as it is open from<br />
5 am to midnight, and is free<br />
(except for the National Orchid<br />
Garden, priced S$15 for non-<br />
Singaporeans<br />
NATIONAL GALLERY<br />
SINGAPORE<br />
<strong>The</strong> former city hall and the<br />
monumental Supreme Court<br />
buildings reopened in 2015 as the<br />
Inside the National Gallery Singapore<br />
National Orchid Garden in Singapore<br />
Botanic Garden<br />
THE DAILY • TUESDAY 16 TH MAY <strong>2023</strong> • 11