Questionnaires (Gadis Semasa)

Business of Fashion 2
BA (Hons) Fashion Management & Communication (3+0), SHU
INTI Centre of Art and Design (ICAD)
INTI International College Subang
No. 3, Jalan SS15/8
47500 Subang Jaya, Selangor
Creative Brand Management Group Project
TO Jun Yuan J21036219
CHAN Moon Chin J22037460
ZAFRAN bin Zakaria J21035164
LAU Shi Yann J23039812
Our Client
Gadis Semasa
IG: @gadisemasa.kl
https://www.gadisemasa.com

Gadis Semasa Studio Visit & Interview
Date: Tuesday, 18th April 2023
Time: 2.30PM
Location: Valencia, Sungai Buloh

1
INTRO QUESTIONS
What inspired you to start your own fashion brand and how did you
come up with the brand name?
How do you define your target audience?
What have been your biggest successes in starting your own fashion
brand?
What have been your brand's greatest strengths?
PRODUCT QUESTIONS
How do you ensure that the materials sourced and used for your
products are sustainably made?
What challenges have you faced in terms of production and supply
chain management?
What factors influence your decisions and the design process for
your products?
How do you ensure that your products remain relevant to the
consumers with the current and evolving fashion trends?
How do you ensure that your product's pricing is competitive in the
market? Would you consider it as affordable compared to other
brand competitors?
Other than selling your products on Instagram and the website, are
you on any other shopping platforms? If not, are you planning to do
so?

2
FUNDING QUESTIONS
Impressed by the progress your brand has made. Can you share any
insights into how you've been able to fund your growth?
What financial challenges have you faced with your brand, and how
do you solve the problem?
BRANDING QUESTIONS
How do you use social media in your brand's marketing strategy to
connect with your audience?
Any collaborations with artists/influencers/ambassadors for your
brand? If not, are you planning to do so?
What do you see as the biggest challenge your brand is facing at the
moment, and how do you plan to overcome it?
CONCLUDING QUESTIONS
How do you see your brand evolving in the future? Any plans on
expanding your brand internationally or any upcoming collections?
What are the unique selling points of your brand?
What steps are you taking to achieve your long-term goals for the
brand?