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endota<br />
how-to guides<br />
VISUAL MERCHANDISING<br />
CREATIVE SERVICES
INSTRUCTIONS:<br />
Display the Hero A4 <strong>Block</strong> <strong>Card</strong> & A6 <strong>Block</strong> <strong>Card</strong>:<br />
1. Clear your Front of House Desk<br />
of excess clutter and remove<br />
the previous month’s block card<br />
from the wooden block<br />
2. Insert the newly received block<br />
card on the first display day of the<br />
campaign - typically, Month 1st<br />
3. Insert the new A6 Product <strong>Block</strong><br />
<strong>Card</strong> into the block, removing<br />
the previous block card<br />
4. The block card will advertise a<br />
product, locate the product<br />
5. Remove the product from its<br />
packaging and place the product<br />
in front of the block card<br />
6. Remove the product box from<br />
display, until it is time to sell your<br />
final product on display<br />
7. If your spa has a dabble bar<br />
you may place the A4 & A6<br />
block cards on display, per the<br />
corresponding’s month’s VM Guide<br />
CREATIVE SERVICES | HOW-TO: BLOCK CARD & STRUT CARDS | VISUAL MERCHANDING
INSTRUCTIONS:<br />
Display a Product Discount Strut <strong>Card</strong>:<br />
1. Turn over the Strut <strong>Card</strong>, to the side without the image and fold out<br />
the cardboard wing, this will let the strut card stand on its own<br />
2. Assess your space and find the product that the Strut <strong>Card</strong> advertises.<br />
Remerchandise this space so the strut card fits with the display<br />
3. Clear the shelf or dabble bar and remerchandise<br />
based on where you will insert your Strut <strong>Card</strong><br />
4. Ensure each of your products and strut cards have ample space<br />
around them to aid in a break for your customer’s eye<br />
5. Note the date on the bottom of the strut card and remove the<br />
strut card from display once the advertisement has concluded<br />
CREATIVE SERVICES | HOW-TO: BLOCK CARD & STRUT CARDS | VISUAL MERCHANDING
INSTRUCTIONS:<br />
Display a Gift with Purchase Strut <strong>Card</strong>:<br />
Display A6 Seasonal <strong>Block</strong> <strong>Card</strong>s / Strut <strong>Card</strong>:<br />
1. Turn over the Strut <strong>Card</strong>, to the side without the<br />
image and fold out the cardboard wing, this<br />
will let the strut card stand on its own<br />
1. Turn over the Strut <strong>Card</strong>, to the side without the image<br />
and fold out the cardboard wing, this will let the strut card<br />
stand on its own. If it is a block card insert it into the block<br />
2. Locate the product on the strut card that is being advertised<br />
3. Clear the shelf or dabble bar and remerchandise<br />
based on where you will insert your strut card, if it is<br />
a singular small product perhaps place the product<br />
in front of the strut card, if it is a larger item place<br />
the strut card beside or in front of the product<br />
4. Ensure your shelves and dabble bar are realigned<br />
and merchandised when you are comfortable<br />
with the placement of your new strut card<br />
5. Note the date on the bottom of the strut card and remove the<br />
strut card from display once the advertisement has concluded<br />
2. The copy on the block card will determine<br />
how you merchandise it<br />
Gift of Time: Take your Gift of Time Seasonal Product, remove the Hand<br />
Cream and Gift <strong>Card</strong> to place in front of the block. Dependent on your<br />
spa size, you may merchandise this on your desk, shelf or dabble bar.<br />
About the Artist: - i.e. beth kennedy: Place these block<br />
cards anywhere the Seasonal Packaging is displayed,<br />
grouping your seasonal items may help with this.<br />
Generic Taglines: - i.e. love strong: Place these block cards anywhere<br />
the Seasonal Packaging is displayed, grouping your seasonal<br />
items may help with thisGifts Under - In our VM Guides we portray<br />
the best way to merchandise this card, with products within the<br />
specified bracket. We recommend grouping any Seasonal Products<br />
within the price bracket next to or behind this block card.<br />
If you are unsure of where to place your block card<br />
refer to the corresponding month’s VM Guide, discuss<br />
with your BDM / Country Manager or forward an image<br />
of your display to marketing@endota.com.au and we<br />
will assist you on how to arrange your display.<br />
CREATIVE SERVICES | HOW-TO: BLOCK CARD & STRUT CARDS | VISUAL MERCHANDING
endota.com/nz<br />
thank you
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