How To: Block Card Instructions

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INSTRUCTIONS: Display the Hero A4 Block Card & A6 Block Card: 1. Clear your Front of House Desk of excess clutter and remove the previous month’s block card from the wooden block 2. Insert the newly received block card on the first display day of the campaign - typically, Month 1st 3. Insert the new A6 Product Block Card into the block, removing the previous block card 4. The block card will advertise a product, locate the product 5. Remove the product from its packaging and place the product in front of the block card 6. Remove the product box from display, until it is time to sell your final product on display 7. If your spa has a dabble bar you may place the A4 & A6 block cards on display, per the corresponding’s month’s VM Guide CREATIVE SERVICES | HOW-TO: BLOCK CARD & STRUT CARDS | VISUAL MERCHANDING
INSTRUCTIONS: Display a Product Discount Strut Card: 1. Turn over the Strut Card, to the side without the image and fold out the cardboard wing, this will let the strut card stand on its own 2. Assess your space and find the product that the Strut Card advertises. Remerchandise this space so the strut card fits with the display 3. Clear the shelf or dabble bar and remerchandise based on where you will insert your Strut Card 4. Ensure each of your products and strut cards have ample space around them to aid in a break for your customer’s eye 5. Note the date on the bottom of the strut card and remove the strut card from display once the advertisement has concluded CREATIVE SERVICES | HOW-TO: BLOCK CARD & STRUT CARDS | VISUAL MERCHANDING
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How To: Block Card Instructions

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