How To: Block Card Instructions

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INSTRUCTIONS: Display a Gift with Purchase Strut Card: Display A6 Seasonal Block Cards / Strut Card: 1. Turn over the Strut Card, to the side without the image and fold out the cardboard wing, this will let the strut card stand on its own 1. Turn over the Strut Card, to the side without the image and fold out the cardboard wing, this will let the strut card stand on its own. If it is a block card insert it into the block 2. Locate the product on the strut card that is being advertised 3. Clear the shelf or dabble bar and remerchandise based on where you will insert your strut card, if it is a singular small product perhaps place the product in front of the strut card, if it is a larger item place the strut card beside or in front of the product 4. Ensure your shelves and dabble bar are realigned and merchandised when you are comfortable with the placement of your new strut card 5. Note the date on the bottom of the strut card and remove the strut card from display once the advertisement has concluded 2. The copy on the block card will determine how you merchandise it Gift of Time: Take your Gift of Time Seasonal Product, remove the Hand Cream and Gift Card to place in front of the block. Dependent on your spa size, you may merchandise this on your desk, shelf or dabble bar. About the Artist: - i.e. beth kennedy: Place these block cards anywhere the Seasonal Packaging is displayed, grouping your seasonal items may help with this. Generic Taglines: - i.e. love strong: Place these block cards anywhere the Seasonal Packaging is displayed, grouping your seasonal items may help with thisGifts Under - In our VM Guides we portray the best way to merchandise this card, with products within the specified bracket. We recommend grouping any Seasonal Products within the price bracket next to or behind this block card. If you are unsure of where to place your block card refer to the corresponding month’s VM Guide, discuss with your BDM / Country Manager or forward an image of your display to marketing@endota.com.au and we will assist you on how to arrange your display. CREATIVE SERVICES | HOW-TO: BLOCK CARD & STRUT CARDS | VISUAL MERCHANDING
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How To: Block Card Instructions

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