5 years ago

StoneShow 2011 Exhibitor Brochure 16pp TB:StoneShow 2010 ...

StoneShow 2011 Exhibitor Brochure 16pp TB:StoneShow 2010 ...

06/ Visitor profile The

06/ Visitor profile The Natural StoneShow 2011 The last Natural Stone Show set new visitor records with ABC audited figures revealing show-on-show growth of seven per cent and demonstrating what a force the stone industry in the British Isles has become within construction, hard landscaping, interior design and conservation. d e f g c h Total Audited Attendance 5,359 b a a Architects, surveyors, developers/clients, 35% interior designers and other specifiers b Quarry operators, wholesalers, 17% agents and importers c Stonemasons 17% d Kitchen / bathroom / tile / fireplace retailers 12% and manufacturers e Monumental masons 5% f Restoration, conservation and 4% heritage specialists g Local authority specifiers and town planners 2% h Others, consultants, sculptors, geologists etc 8% The key decision-makers within the stone industry itself were out in force with 1,022 stonemasons and 1,990 wholesalers, importers, retailers, stone contractors/fixers and quarry operators attending. Another large increase in specifier categories was achieved with architects, interior designers, surveyors and developers / clients making up 35% of the total visitors. The ABC (Audit Bureau of Circulations) is an independent industry body that audits exhibitions. Its primary function is to offer the exhibitor peace of mind by providing an independent verification of the attendance figure that they invest into. The Natural Stone Show is audited by the ABC so its visitor figures are: Proven, guaranteed and trustworthy. A selection of key visitors: 14 of the top 20 UK architectural practices: Allies & Morrison / Atkins / Benoy / Broadway Malyan / BDP / Capita Architecture / Chapman Taylor / Foster+Partners / Hamiltons / HOK/HOK Sport / 3DReid / RMJM / Scott Brownrigg / Sheppard Robson Five of the top 10 UK building consultancies: Atkins / Arup / Jacobs / WSP Group / Faber Maunsell 10 of the top 20 UK contractors and housebuilders: Balfour Beatty / Bovis Lend Lease / Canary Wharf Group / Carillion / Crest Nicholson / Gladedale / HBG UK / Kier / Laing O’Rourke / Skanska Construction Prestigious interior design agencies: Bennett Interior Design / B3 Designers / Candy & Candy / Conran & Partners / KSS Design Group Buyers from top retailers: B&Q / Fired Earth / Homebase / John Lewis Group / Magnet / Topps Tiles Representatives from leading hotel chains: Accor Hotels / Britannia Hotels / Hilton Hotels Group / Malmaison / Premier Inn Conservation & sculpture professionals: English Heritage / Henry Moore Foundation / Historic Royal Palaces / The National Trust

Promotion The show is supported by a vigorous marketing plan to maintain both the quality and quantity of its visitors Print and electronic advertising campaign that targets all the major titles serving architecture, design and building including: Blueprint, Building Design, The Architects’ Journal, Building, IDFX, Designer, The Architectural Review, Design Buy Build, AJ Specification and The RIBA Journal. Comprehensive coverage of specialist end-use markets including refurbishment, kitchens, bathrooms, flooring, tiling, landscaping and conservation through market leading publications: Refurb Projects, Refurb & Renovation News, KBB Review, Bathroom & Kitchen Update, Flooring, Contract Flooring Journal, TileUK, Tile & Stone Journal, Green Places, Church Building and Context. Monthly editorial support from the UK’s only dedicated natural stone magazine – Natural Stone Specialist – including regular news updates, exhibitor profiles and product previews throughout the pre-show period and a special catalogue issue featuring a stand-by-stand guide provided free of charge to all pre-registered visitors. International visitor marketing through promotional agreements with the world’s leading stone exhibitions - Marmomacc, Piedra, Xiamen and Stonemart - and trade press: Stoneworld, Marmomacchine International and Marmomacchine Classic. Regular press releases distributed to 130 publications, professional websites and newsgroups. Channel marketing through all the major industry associations and trade bodies that support the show including: RIBA, Stone Federation Great Britain, NAMM, Confindustria Marmomacchine and English Heritage. E-mail and direct mail promotion from an extensive database populated from our last eight shows and newly sourced lists. Launching new products & maximising publicity from the show “The Natural Stone Show was the ideal location to launch our innovative stone cladding anchor system and generated excellent press coverage for us” Naturstein Vetter GmbH The Natural StoneShow 2011 /07

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