Views
5 years ago

Consumer privacy in an online world - Ericsson

Consumer privacy in an online world - Ericsson

Consumers trust the system There is a belief in the market as benign and self-regulatory – and people think companies would ask for permission before using any personal information. They reason that producers need to – and are expected to – behave; otherwise they would go out of business. Trust is thus a prerequisite for the interdependent relationship between producers and consumers. If there were no laws protecting my personal information online, making it accessible to anyone If I received a sales call offering me a product or a service I had just searched for on the Internet If I received personalized ads on my computer, containing offers for something I had discussed in an e-mail conversation The study also shows that consumers are most concerned about other individuals getting access to their personal data – not commercial companies. The government and financial institutions are also a greater cause for concern than companies. Like one study participant from Sweden said: ”If it’s only companies [that can access your information], you don’t have to be careful about how you use your smartphone.” What would make you share less on the internet on a scale from 1 to 7 where 7 means “It would severely affect my behavior? Share of respondents who answered 6 or 7. If someone I know was a victim of Internet fraud If the government sent me a letter asking me to stop downloading copyright content If I received a text message from a store, offering me a discount, just as I was passing If I started a new job that required a more professional demeanour If my friends stopped sharing information online Base: 3818 internet users in US, UK, Germany, Sweden & India. None of the above 0% 70% CONSUMER PRIVACY IN AN ONLINE WORLD – AN ERICSSON CONSUMER INSIGHT SUMMARY REPORT 12% 28% 26% 42% 47% 55% 54% 53% 64% People think they already have protection When it comes to safeguarding their privacy online and on their mobile phone, people tend to believe they are already protected. For example, 22 percent in the survey are under the impression that they have an antivirus app installed on their mobile phone, and 1 out of 5 respondents claim they have an app or service that lets them surf the internet anonymously, leaving no trace. “I mean if people like Google and Yahoo! and Skype had access to my conversations, I think they’d probably get a good laugh.” — Andrew, 28, US 6

Coming reinstatement of the walls As sharing has become an invaluable part of people’s lives, users on social networking sites are at the same time becoming more and more conscious of what they share and to whom. Your digital image is turning out to be increasingly important in a connected world where your identity to a large extent is shaped online. Consumers’ sharing behavior is to a great degree determined by what is considered socially acceptable, which in turn is evolving with time. People are least inclined to share personal information about their medical records or financial situation, while music playlists, religious beliefs and current mood are seen as safe to share with everyone. 3 out of 5 respondents in the survey say they would be very concerned about sharing family photos or video Base: 3818 internet users in US, UK, Germany, Sweden & India. “The things we share with our friends we don’t share with our parents.” — Abbas, 18, India “I think the market for reinstating the walls that we used to have – where there were our friendfriends and our workfriends and our other kinds of friends – is coming back.” — Susan Freiwald What would you be concerned about sharing online if you had no control over who could see it? CONSUMER PRIVACY IN AN ONLINE WORLD – AN ERICSSON CONSUMER INSIGHT SUMMARY REPORT clips from family vacations online if they had no control over who could see them. These results show how important user control is when it comes to sharing. On social networking sites, friends are sorted into different groups to decide who gets to view what – some don’t get the full story. What is socially acceptable to share, or not, differs between markets. In India, users on social networking sites are hesitant to upload any information regarding their romantic relationship status – if they are not married. In the US, young people worry they will not get into law school if they are showing themselves off as irresponsible online. Susan Freiwald, Professor at University of San Fransisco, is predicting a need to “reinstate the walls”. Users will want to – and expect to – have full control over their digital image online. 7

Optimal Consumer Experience - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV ANd MEdIA CONSUMER INSIghTS - Ericsson
Protecting Consumer Privacy in an Era of Rapid - Federal Trade ...
ericsson-consumerlab-10-hot-consumer-trends-2015
TV and video ConsumerLab report - Ericsson
Protecting Consumer Privacy in an Era of Rapid - Federal Trade ...
Consumer Trends Report - Salmat
The Blue Book A Consumer Guide to Virtual Worlds ... - Calvin College
Annalect Q2 2013 Online Consumer Privacy Study - Annalect.com
Consumer Focus response to Smart Metering Implementation ...
AHIMA's Recommendations to Ensure Privacy and Quality of
Security & Privacy in Online Social Networks - The Computer ...
Protecting Privacy and Freedom Online with FOSS - Starbits Studios ...
Epilepsy - World Health Organization
Embedding Data Privacy into High Performance Businesses and ...
Whitepaper RSA 2010 Global Online Consumer Security Survey
Overview On World Online Advertising Market 2018
How The Internet Is Changing Consumers - DigitalTrainingAcademy ...
Unlimited Ebook World English Intro: Student Book/Online Workbook Package (World English, Second Edition: Real People Real Places Real) - Online - By Martin Milner
The world of the Connected Consumer - Indro Mukerjee - Philips
MENTAL HEALTH AND DEVELOPMENT: - libdoc.who.int - World ...
Global Age-friendly Cities: A Guide - World Health Organization
Home care in Europe - World Health Organization Regional Office ...
Consumers, Liability, and the Online World - Portill.nl
A Contextual Approach to Privacy Online Helen Nissenbaum
Online Privacy Brochure - Norton
Users' Awareness of Privacy on Online Social Networking sites ...
Chinese consumer trends in a global perspective - Ericsson