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A MUSICAL VOYAGE - Royal Australian Navy

A MUSICAL VOYAGE - Royal Australian Navy

- 20 - Mission The band

- 20 - Mission The band has a high profile within Navy and enjoys a very good reputation. Its current mission is, to provide ceremonial, musical, and public relations support for the Royal Australian Navy. Its ceremonial ability is its core competency, 2 and all detachments are resourced for this role; however, its strategic advantage has been gained through an ability to also provide music and public relations support for Navy. Linkage to the Maritime Commander’s Mission is through his Goal No 4—Promote the Navy. Although the band’s current mission is relevant, a more direct linkage to the Maritime Commander’s Mission should be considered. This will assist to align the band more directly with the key stockholder’s mission. Recommendation No 2: Develop a mission that aligns directly with the Maritime Command Goal No 4. ENVIRONMENTAL SCAN Changes Issues that affect Navy—particularly in the macroeconomic environment 3 —also impact upon the band. Change management will remain a key issue for the foreseeable future; particularly as Navy tries to find ways of making the dollar go further. 4 Therefore, maintaining the band’s continued favour with Navy—during what are difficult budgetary conditions—presents a significant challenge. Broader issues that affect Navy also affect the band. What are these issues and in particular, what are the trends in our future workforce and what are our strengths, weaknesses, opportunities, and threats? 5 Workforce Trends According to an Australian Defence Organisation survey, employee loyalty to an employer is weaker and employees are seeking increased lifestyle benefits. Also, other organisations are becoming more flexible and innovative in response to the needs of their employees. 6 Failure to address these societal trends 7 —particularly employee lifestyle concerns and their needs for more flexible working arrangements—will see the exit rate continue at high levels; Navy’s ability to recruit and retain quality people will be diminished. Furthermore, young people nowadays display attitudes towards careers unlike those of previous generations; they identify themselves by their independence. 8 Of more concern— because Navy is a team based environment—is the notion of the social contract, which is disappearing as most young people neither give nor expect loyalty from a company. 9 These trends present particular challenges to current Navy personnel policies, which are unable to deliver the flexibility required to recruit, manage and retain a modern workforce. Some policies are out of step with Australian society and need review. 2 A core competency is an area where a firm has an area of expertise that gives it a specific competitive advantage over other similar organisations. See McColl-Kennedy, J.R. & Kiel, G.C. (2000) Marketing: A Strategic Approach, Melbourne: Nelson ITP., p. 724. 3 The macroeconomic environment consists of forces outside the organisation that affect the survival potential of the organisation and influence its decision-making process. See McColl-Kennedy, J.R. et.al., op.cit., pp. 56-57. 4 The underlining importance of environmental scanning is reflected in Darwinian Laws: the environment is ever changing; organisms have the ability to adapt to a changing environment; and organisms that do not adapt do not survive. See QUT GSN408 (2000) Study Guide, p. 40. 5 A major task for good planning is to gather information about the current environment in which a firm operates and understanding the trends in our future workforce. An external analysis leads to identifying opportunities and threats, and an internal analysis helps to identify strengths and weaknesses. See McColl-Kennedy, J.R. et.al., op.cit., pp 742-746. 6 Navy Plan Green 2001-2001, Chapter 5, paras 16-18. 7 McColl-Kennedy, J.R. et.al., op.cit., pp. 58-61. 8 Navy Plan Green, op.cit., para 20. 9 loc.cit. Royal Australian Navy Band: A Musical Voyage

- 21 - Strengths, Weaknesses, Opportunities and Threats Some of the external factors affecting Navy’s future workforce can be summarised as including: a. national economic and employment trends, b. demographics and interest of the recruiting pool, and c. declining community interest in the ethos of military service. 10 The national economy and employment trends are beyond the Navy’s area of control or influence; however, Navy does have an ability to generate interest within the recruiting pool and interest in the ethos of military service. 11 For example, both detachments of professional musicians are located in high population centres. A demographically targeted and localised recruitment strategy may ease personnel shortfalls for the band and also assist with Navy’s broader recruitment needs. Furthermore, Navy’s public relations potential and image profile may be enhanced by an increase in the band’s operational tempo in this larger market. However, continuing incidents of unacceptable behaviour and sensationalised media reporting of those incidents remains an ongoing concern. These matters are damaging internal and external customer perceptions of the state of Navy’s ethical environment 12 ; so a concerted effort will be required to raise Navy’s profile, protect Navy’s reputation, and address internal cultural weaknesses. Major Challenges The events of September 11 have resulted in an increased operational tempo, which has required significant spending adjustment. Navy’s workforce remains in a state of negative growth and significant effort is required to reverse the downward trend. In particular, Navy is having difficulty finding recruitment and employment policies that appeal to the expectations of Navy people. Members of the band have high expectations of their employer and they see themselves as capable of achieving much more than is required of them; like the rest of Navy, the band’s ability to retain its people will be an ongoing concern. Budgetary adjustments within the Maritime Commander’s program—caused by an increased operational tempo—remain a significant threat to the band’s operational outcomes. Recruiting shortfalls and the threat of posting turbulence are further examples that impact negatively on the band’s operation ability. Consumer Sovereignty Test Applying the ‘customer sovereignty test’ 13 to each of the three sections of the band’s customer model, may provide some answers as to its current situation. For example, will the Australia people continue to have confidence in Navy and demonstrate this by their financial support? Also, will current and forecast funding constraints cause Navy to consider switching to cheaper music and ceremonial products, and does Navy have sufficient information about the band’s achievements and outputs? And how do members of the band rate their employment opportunities; how do they value the band’s collective output compared with music programs in Army, Air Force or the civil community? Navy’s ability to recruit and retain people is influenced by its reputation. Importantly, the band contributes to sustaining Navy’s profile in the community and assists in protecting Navy’s reputation. As society moves forward along the Marketing Ethics Continuum, 14 10 ibid, para 33. 11 First order conditions are those which exist outside the firm and are uncontrollable but may be influenced by the firm. See Constantin, J.A., Evans R.E. & Morris M.L (1976) Marketing, Strategy & Management, Business Publication Inc., p. 21. 12 McColl-Kennedy, J.R. et.al., op.cit., p. 70. 13 Craig Smith, N. (1995) ‘Marketing strategies for the ethics era’, Sloan Management Review, Summer, pp. 91-93. 14 ibid, p. 89. Royal Australian Navy Band: A Musical Voyage

  • Page 1 and 2: A MUSICAL VOYAGE REPORT OF PROCEEDI
  • Page 3 and 4: - 1 - CONTENTS Royal Australian Nav
  • Page 5 and 6: - 3 - SELECTED ARTICLES: RAN BAND N
  • Page 7 and 8: - 5 - SELECTED ARTICLES: RAN BAND N
  • Page 9 and 10: - 7 - COMMANDER PHILLIP CHARLES AND
  • Page 11 and 12: - 9 - REPORT OF PROCEEDINGS ON CESS
  • Page 13 and 14: - 11 - RAN Band Business Plan (2003
  • Page 15 and 16: - 13 - CHAPTER 2 ASHORE AND AFLOAT
  • Page 17 and 18: - 15 - On 5 August 1914, after war
  • Page 19 and 20: - 17 - The 2005 deployment to the S
  • Page 21: - 19 - RAN BAND BUSINESS PLAN (2003
  • Page 25 and 26: - 23 - • Situational factors. Shi
  • Page 27 and 28: - 25 - The current organisational s
  • Page 29 and 30: - 27 - Recommendation No 12: Contin
  • Page 31 and 32: Bibliography - 29 - • Review the
  • Page 33 and 34: - 31 - INTRODUCTION Background 6. T
  • Page 35 and 36: - 33 - • Stage Four. Relocate the
  • Page 37 and 38: • RAN Band-Melbourne (35); - 35 -
  • Page 39 and 40: - 37 - Reunion and Recreational Lea
  • Page 41 and 42: - 39 - COST BENEFIT ANALYSIS COSTS
  • Page 43 and 44: - 41 - RAN BAND DEPLOYMENT TO WASHI
  • Page 45 and 46: - 43 - BAND DEPLOYMENT TO WASHINGTO
  • Page 47 and 48: - 45 - 11. A draft music program is
  • Page 49 and 50: - 47 - ITINERARY— STAGES TWO AND
  • Page 51 and 52: STAGE ONE 90th Anniversary and ANZA
  • Page 53 and 54: Incidentals Equipment - 51 - Royal
  • Page 55 and 56: - 53 - BRIEF FOR DEPUTY CHIEF OF NA
  • Page 57 and 58: - 55 - 13. In addition to the Execu
  • Page 59 and 60: - 57 - Benefits 31. The total cost
  • Page 61 and 62: Event Manager (Front of House) Mana
  • Page 63 and 64: Scene 1 - 61 - DRAFT NAVY TATTOO (P
  • Page 65 and 66: - 63 - DRAFT NAVY TATTOO (SEQUENCE
  • Page 67 and 68: - 65 - DRAFT TATTOO-STYLED CONCERT
  • Page 69 and 70: RAN BAND - 67 - PROJECT BUDGET (NAV
  • Page 71 and 72: RAN BAND - 69 - PROJECT BUDGET (TAT
  • Page 73 and 74:

    - 71 - 7. The Navy Strategic Plan 2

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    - 73 - • This option will enable

  • Page 77 and 78:

    Position Number Rank Billet Descrip

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    - 77 - RAN BAND FUNDED RESERVE COMM

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    - 79 - Royal Australian Navy Band:

  • Page 83 and 84:

    - 81 - HOD Posn No Rank Description

  • Page 85 and 86:

    - 83 - LEADERSHIP ESSAY BY THE DIRE

  • Page 87 and 88:

    - 85 - The one band model created a

  • Page 89 and 90:

    - 87 - In reviewing the band’s qu

  • Page 91 and 92:

    - 89 - LEADERSHIP STYLE Core Charac

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    - 91 - Source: J. Katzenbach, Teams

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    - 93 - MUSIC LEADERSHIP ESSAY BY TH

  • Page 97 and 98:

    - 95 - It has often been said that

  • Page 99 and 100:

    - 97 - REMEMBRANCE DAY SPEECH BY TH

  • Page 101 and 102:

    - 99 - And now the torch and poppy

  • Page 103 and 104:

    - 101 - Today’s Navy Band continu

  • Page 105 and 106:

    - 103 - TF44 arrived off the Jomard

  • Page 107 and 108:

    - 105 - RAN BAND NEWS EDITION NUMBE

  • Page 109 and 110:

    - 107 - Our mission was called “O

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    - 109 - A large transit accommodati

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    - 111 - The text is included in ful

  • Page 115 and 116:

    - 113 - Sand Storm (Sonya) One nigh

  • Page 117 and 118:

    - 115 - RAN BAND NEWS EDITION NUMBE

  • Page 119 and 120:

    - 117 - Singapore was a stop for re

  • Page 121 and 122:

    - 119 - The Aussie’s again were g

  • Page 123 and 124:

    - 121 - On the second morning at se

  • Page 125 and 126:

    - 123 - After two days of sight see

  • Page 127 and 128:

    - 125 - RAN BAND NEWS EDITION NUMBE

  • Page 129 and 130:

    - 127 - ANZAC DAY 2004 IN BAGHDAD A

  • Page 131 and 132:

    - 129 - It was just as well a heart

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    - 131 - We arrived at Anzac Cove at

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    - 133 - RAN BAND NEWS EDITION NUMBE

  • Page 137 and 138:

    - 135 - There were a couple of spec

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    - 137 - We took part in café party

  • Page 141 and 142:

    - 139 - The location of the school

  • Page 143 and 144:

    - 141 - However, our role in the Re

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    - 143 - Everyone is enjoying the mu

  • Page 147 and 148:

    - 145 - HMAS Anzac detachment of mu

  • Page 149 and 150:

    - 147 - The highlight of the deploy

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    - 149 - With our combat body armour

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    - 151 - On Monday 5 December 2005 t

  • Page 155 and 156:

    - 153 - The AFL Grand Final was wat

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    - 155 - In March we embarked 11 mus

  • Page 159 and 160:

    - 157 - RAN BAND NEWS EDITION NUMBE

  • Page 161 and 162:

    - 159 - The BIT 2006 debut show, at

  • Page 163 and 164:

    - 161 - RAN BAND NEWS EDITION NUMBE

  • Page 165 and 166:

    - 163 - We headed up the back of th

  • Page 167 and 168:

    - 165 - I remember looking up at th

  • Page 169 and 170:

    - 167 - RAN BAND NEWS EDITION NUMBE

  • Page 171 and 172:

    - 169 - The first official function

  • Page 173 and 174:

    - 171 - Prior to meals the tables a

  • Page 175 and 176:

    - 173 - The Prison itself is situat

  • Page 177 and 178:

    - 175 - On 26 August our final memb

  • Page 179 and 180:

    - 177 - “My job has also taken me

  • Page 181 and 182:

    - 179 - Two of our people, Lieutena

  • Page 183 and 184:

    - 181 - Our first concert at Camp V

  • Page 185 and 186:

    - 183 - For a normal trombonist thi

  • Page 187 and 188:

    - 185 - RAN BAND NEWS EDITION NUMBE

  • Page 189 and 190:

    - 187 - As part of the celebrations

  • Page 191 and 192:

    - 189 - Independence Day was a free

  • Page 193 and 194:

    - 191 - The first commitment for th

  • Page 195 and 196:

    - 193 - We then headed over to Lymp

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    - 195 - Many books have been writte

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    - 197 - RAN BAND NEWS EDITION NUMBE

  • Page 201 and 202:

    - 199 - After the parade had finish

  • Page 203 and 204:

    - 201 - After spending the weekend

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    - 203 - RAN BAND NEWS EDITION NUMBE

  • Page 207 and 208:

    - 205 - On day two, our friends fro

  • Page 209 and 210:

    - 207 - RAN BAND NEWS EDITION NUMBE

  • Page 211 and 212:

    - 209 - They seemed to focus more o

  • Page 213 and 214:

    - 211 - Over the following three da

  • Page 215 and 216:

    - 213 - RAN BAND NEWS EDITION NUMBE

  • Page 217 and 218:

    - 215 - By attending the Art Galler

  • Page 219 and 220:

    - 217 - When not busy performing, t

  • Page 221 and 222:

    - 219 - Once installed in our accom

  • Page 223 and 224:

    - 221 - RAN BAND NEWS EDITION NUMBE

  • Page 225 and 226:

    - 223 - The evening was indeed over

  • Page 227 and 228:

    - 225 - From the first rehearsal ev

  • Page 229 and 230:

    - 227 - THE SALUTE—INDIGENOUS ART

  • Page 231 and 232:

    - 229 - EMAIL MESSAGE FROM THE DIRE

  • Page 233 and 234:

    - 231 - At the time of writing I ha

  • Page 235 and 236:

    - 233 - We were all struck by the a

  • Page 237 and 238:

    - 235 - Navy Band Southwest in San

  • Page 239 and 240:

    - 237 - CHAPTER 6 MUSIC PROGRAMMES

  • Page 241 and 242:

    - 239 - HANDS ACROSS THE SEA NICK C

  • Page 243 and 244:

    - 241 - ALL HANDS ON DECK Conductor

  • Page 245 and 246:

    - 243 - THE SEAFARER 2 March 2011 a

  • Page 247 and 248:

    - 245 - A NAVAL SALUTE PROCESSION A

  • Page 249 and 250:

    - 247 - CHAPTER 7 RECORDINGS Royal

  • Page 251 and 252:

    - 249 - LIVE IN CONCERT (2002) Inve

  • Page 253 and 254:

    Woodwind Quintet Able Seaman Svetla

  • Page 255 and 256:

    Disc One Serving Australia With Pri

  • Page 257 and 258:

    INTERNATIONAL DEFENCE EXHIBITION AN

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