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A MUSICAL VOYAGE - Royal Australian Navy

A MUSICAL VOYAGE - Royal Australian Navy

STAGE THREE - 52 - 65th

STAGE THREE - 52 - 65th Anniversary of the Battle of the Coral Sea Building the Royal Australian Navy and United States Navy Relationship Number of personnel 21 Transport Costs 1. Airfares/taxes per person $ 100 3. Ground (coach & truck) Accommodation Meals Incidentals Royal Australian Navy Band: A Musical Voyage ANNEX B TO DMUS-N BUSINESS CASE DATED 26 AUGUST 2002 Adjustment for a stopover in Honolulu $ 2,100 Honolulu (US Navy Base) $ 4,000 Honolulu (US Navy Base) 21 members x USD $20 per night x 5 nights AUD $ 2,763 USD $112 per day per member AUD $ 15,474 USD $30 per day per member AUD $ 4,145 TOTAL EXPECTED ADDITIONAL COSTS FOR STAGE THREE $ 28,482

- 53 – BRIEF FOR DEPUTY CHIEF OF NAVY— PROPOSAL TO HOLD A SERIES OF NAVAL TATTOOS AND CONCERTS Reference: A. DMUS-N minute 45 / 06 dated 16 Oct 06 B. DMUS-N minute 14 / 07 dated 07 Mar 07 INTRODUCTION Background 1. This brief follows on from the initial proposals forwarded at the references to conduct a series of Naval Tattoos at Fleet Base East in Sydney. The initial concept has been developed further IAW instructions from DCN and outlined below to include a Tattoo-Styled concert in Perth. 2. Scope. This proposal is driven primarily towards promoting Navy by honouring its heritage and showcasing its current and future generation of sailors. More specifically, it demonstrates how Navy can use its significant human capital and assets to promote an ‘organisation with a worldwide reputation for excellence…staffed by a professional team of highly motivated quality people, serving Australia with honour supported by a nation proud of its Navy’. 1 3. Assumptions. To implement and conduct this proposal it is assumed that: a. there will be a high level of coordination and cooperation by the participating Commands, and b. the identified resources will be made available. 4. Aim. To tell Navy’s story by using a series of Navy Tattoos and Tattoo-Styled Concerts as a platform in which to honour its heritage and showcase its current and future generation of sailors. 5. Objectives. Through a very carefully designed entertainment package that showcases a range of Navy’s people telling the story of Who We Are, What We Stand For and Where We Have Been, complemented by a mix of still and moving images and static and dynamic displays, this proposal will: a. enhance recruiting through communicating goals and achievements to a specially targeted external audience and in particular, the Australian Navy Cadet population and, as identified in the Navy Community Engagement research, the wider 16-30 year old demographic; 2 b. improve reputation and community awareness and complement Navy’s broader community engagement strategy by promoting Navy as a preferred employer and Navy as a great lifestyle; 3 and to a lesser extent c. contribute to retention and recruiting by giving Navy’s people a way in which showcase there skills and life experiences and feel good about Who We Are and What We Do. 4 6. To help tell Navy’s story and reach a wider audience a mix of television and radio broadcast opportunities will be proactively pursued to promote these performances: similar to the recent successes with ‘Today’ on Channel Nine and ‘Better Homes and Gardens’ on Channel Seven. 1 Excerpt from Navy’s Vision. 2 This age group is the key demographic as identified in the Navy Community Engagement Strategy (NCES), p.5, para 11, DGNPT, September 2005. 3 Key Message Number One “Navy as a preferred employer”: Continue to build Navy’s reputation, ibid, p 10, para 32. 4 Key Message Number One “Navy as a preferred employer”: Improve our sense of individual and collective worth, loc.cit. Royal Australian Navy Band: A Musical Voyage

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